Winemaker dinner with Chris Loeliger of TruthTeller Winery and the Wine Fool at the 2018 Wine Bloggers Conference.
Going through my Google Photos, this one jumped out to me as an apt summary of 2018.

While I technically started this blog back in 2016, I didn’t dedicate myself to full-time writing until last year. I spent a good chunk of 2018 feeling my way through and figuring out what I enjoyed writing about–as well as what resonated with readers. I’m a bit shocked at how much my traffic and subscription rate has jumped over these past 12 months and am very humbled by the support.

So as I look back on 2018, I’m also going to share a few of my thoughts on what content I’ll be producing going forward. The primary purpose of this blog will always be to serve as a study tool as I work on my WSET Diploma. But I am an inquisitive geek and a slutty boozer so it’s hard not to write about other alcohols that catch my attention. They also seem to grab the attention of readers (and search engines) as my top posts by traffic reveal.

The 8 Most Read Posts on SpitBucket for 2018

1) Apothic Brew Wine Review — Published on April 8, 2018
2) What We Know So Far About the Master Sommelier Cheating Scandal — Published on October 14, 2018
3) Johnnie Walker “White Walker” Limited Edition Scotch Review — Published on October 15, 2018
4) 60 Second Whiskey Review — Tullamore DEW Caribbean Rum Cask Finish — Published on March 9, 2018
5) Wine Clubs Done Right — Published on January 14, 2018
6) 60 Second Whiskey Review – Alexander Murray — Published on November 28, 2017
7) 60 Second Whiskey Reviews — Jameson Caskmates IPA edition — Published on January 20, 2018
8) Why I Buy Bordeaux Futures — Published on July 11, 2018

Some Thoughts

For several weeks after the MS scandal hits, folks were searching for details about Reggie Narito, the somm at the heart of the scandal
Screenshot from Narito’s public blog.
https://rnarito.wordpress.com/

I’m quite surprised by how much traffic I still get on the Alexander Murray whiskey review. I wrote that piece back in 2017 and get weekly, if not daily, hits on it. While I’m not very familiar with search engine optimization (and only recently learned about how readability plays into SEO rankings), it’s clear that a lot of people are searching for info on this relatively obscure independent bottler.

Likewise, the eruption of the Master Sommelier scandal drew big interest from search engines. I also benefited from having my article picked up by various news aggregators like Wine Industry Insight and Flipboard. Admittedly, Flipboard is a platform (like Pinterest) that I still haven’t figured out. I plan on spending some time this year learning more about them.

My early January post about deciding to join the Tablas Creek wine club took off when Jason Haas wrote about it on the Tablas Creek Vineyard Blog. I was very shocked and honored that Haas would even read, much less seriously consider, the viewpoints of a random blogger. But as I learned in my continuing journey as a wine club member, this is just par for the course with the Tablas Creek team’s outstanding engagement of their customers.

It’s clear that they are continually striving to improve and actively want to hear from consumers. They’re not hiding out in some ivory tower or behind a moat-like tasting bar. The folks at Tablas Creek make wine because they enjoy it and want to share that joy with others. This is a big reason why they, along with Rabbit Ridge, are one of the few wineries on Twitter that are worth following.

It’s not all Champagne and Bordeaux

Working at grocery stores and wine shops, you learn quickly that the vast majority of wine drinkers don’t necessarily drink the same things you enjoy. You can respond to that in two ways–get stuck up and snobbish about it or try to understand what makes wines like Apothic Brew or its whiskey barrel aged brethren appealing.

The fluorescent glow of Mamamango in the glass was a bit weird.

I prefer to take the latter approach which is why you’ll find me researching the backstory of wines like Apothic Brew, Capriccio Bubbly Sangria, Mamamango, Blanc de Bleu and non-alcoholic wines with just as much attention as I do for my reviews of Petrus, Lynch-Bages, Giscours, Krug Clos du Mesnil, Perrier-Jouët Belle Epoque or Louis XV Rose.

Going forward, I will continue my exploration of new wine trends that emerge. While I am sincerely dreading the advent of cannabis wine, I will nonetheless try it–for science.

A Few of My Favorite Posts from 2018

These articles might not have gotten the search engine traffic that my whiskey and other wine posts did, but they were ones that I had fun writing. They’re also the posts that I think most convey who I am as a wine writer and my general approach to wine.

January

Snooty or Flute-y? — Published on January 13, 2018
Champagne Masters and their Bull Shit — Published on January 22, 2018
Don’t Be a Jackass and Blindly Listen to Bloggers — Published on January 25, 2018
Thought Bubbles – How to Geek Out About Champagne — Published on January 29, 2018
Cab is King but for how long? — Published on January 31, 2018

So apparently I was a bit feisty back in January (and drinking a lot of Champagne). While I’ve always had little tolerance for know-it-alls or folks who dish out bad advice–my language is usually not that stark.

Still, I stand by those words I wrote back then regarding the ridiculous assertations of so-called “wine prophets” and bloggers who aim to stir anxiety and doubt in newbie wine drinkers. These folks don’t do anything to improve the dialogue around wine or promote exploration. They deserve to be taken down a peg or two. And I sincerely hope that if I ever stray that far that someone will come along and knock me down as well.

February-March

Under the (Social Media) Influence — Published on February 13, 2018
What’s fine (and not so fine) about Vegan Wines — Published on February 25, 2018
Wine Competitions — Should Wine Drinkers Care? — Published on February 28, 2018
The Mastery of Bob Betz — Published on March 5, 2018
Jancis Robinson — The Beyoncé of Wine — Published on March 8, 2018
The Legend of W.B. Bridgman — Published on March 31, 2018

As I mentioned in my note about the Apothic Brew review, being in the trenches in retail gives you a lot of insight that you don’t glean from wine books or blogs. The typical wine consumer thinks about wine in a completely different way than most wine writers. That experience fuels my skepticism about the true reach and influence of “influencers”.

I noted in a later post in November, What’s The Point In Writing Wine Reviews?, that I never once had a customer come up to me on the floor with blog review or seeking a wine that they said they saw on Instagram and Twitter. Never. In contrast, nearly every day I had customers looking for a wine they had at a restaurant. When major newspapers or magazines came out with their yearly “Best of…” lists, they were also far more likely to bring people in than a blog or social media posting.

In October, I may have annoyed my fellow bloggers at the Wine Blogger Conference when I told a few winemakers that if I were running a winery, I would focus more on the influencers at national and regional publications as well as getting my wine on by-the-glass programs at restaurants. I would also enter every wine competition I could find because, even though these competitions really shouldn’t have the influence that they do, consumers respond to seeing shiny medals on bottles.

Putting the Pieces Together

A highlight of my year was being invited to Betz Winery where I got a personal lesson on Washington State terroir by Bob Betz and head winemaker Louis Skinner.

Though the posts in March are genuinely some of my favorites. I love getting knee deep into the history of influential figures in wine. Wine lovers across the globe should know about people like Bob Betz, W.B. Bridgman and (in later articles) Martin Ray and Nathan Fay. The world of wine is a quilt with many people contributing to the stitches that keep it together. It’s easy to focus on the patches, but to understand the quiltwork, you have to look at the stitching.

My piece on Jancis Robinson, though, has a bit of a personal bent that goes beyond an academic profile. This one I keep prominently featured in my Author Bio because anyone wishing to understand who I am as a wine writer is well served by understanding the immeasurable influence that Jancis Robinson has had on my career.

April-June

Why I Don’t Use Scores — Published on April 4, 2018
Playing the Somm Game in Vegas — Published on May 7, 2018
Naked and Foolish — Published on May 21, 2018
Pink Washing in the Booze Industry for Pride Month — Published on June 24, 2018

Still can’t get over the jackpot I scored playing the Somm Game when I was in Las Vegas this past May.
It pretty much made up for the disappointment of the 2018 Wine Spectator Grand Tour.

I also keep a link to Why I Don’t Use Scores in my bio as it is an indelible part of my approach to reviewing wine. I know I’m sacrificing traffic and backlinks by not providing magical numbers that wineries can tweet about or feature on their sites. Likewise, I’m sure many PR firms scan over postings like this that convey my love/hate relationship with reviews only to close their browser tab quickly. Frankly, I could care less.

Perhaps it’s privilege in that, with my wife’s career, I don’t need to make an income from writing. I don’t need to count on a steady stream of free wine samples for topics to write about. Truthfully, I prefer paying for the wine that I review or the events I attend because I feel that it gives me a better grounding in measuring their value.

I rate with my wallet instead of with scores because that is how most regular wine consumers judge wine. Did the bottle give you enough pleasure to merit its cost? Great, that’s was a good bottle for you. It doesn’t matter what points it got from a critic. Nor how many stars it had on an easily gameable rating system (Naked and Foolish).

While as a blogger this view is thoroughly self-defeating, I can’t ever see myself straying from the mantra of “Ignore the noise (i.e. bloggers like me) and trust your palate”. I’m not here to tell you what you should buy or how you should drink. I’m just geeking out over whatever is tickling my fancy at one particular moment in time.

September-October

Birth Year Wine Myopics — Published on September 6, 2018
Zinfandel — The “Craft Beer” of American Wine — Published on September 11, 2018
The Fanatical But Forgotten Legacy of Martin Ray — Published on September 29, 2018
The Wine Industry’s Reckoning With Millennials — Published on October 8, 2018
Race From The Bottom — How Should Wine Regions Break Into New Markets? — Published on October 25, 2018

A drum that I will continue to beat loudly in my writings is that the biggest threat to the wine industry over the next several years will be the “Boredom Factor” of the next generation. In 2019, Millennials will outnumber Baby Boomers as the largest demographic in the US. As I touched on back in my January post Cab is King but for how long? and in The Wine Industry’s Reckoning With Millennials, wineries are foolish to rest their laurels on the old-standbys of Cabernet Sauvignon and Chardonnay.

Millennials crave new experiences and are notorious for getting bored quickly. We crave uniqueness and distinction. As the influence of Baby Boomers and Gen Xers fade from dominance, wineries are going to have to figure out how to stand out from the pack of “same ole, same ole.” The wineries and wine regions that aren’t planning for this (or, worse, doubling down on the old guard) are going to struggle mightily.

November

Pitting these Joe Wagner wines against various Oregon Pinot noirs in a blind tasting yielded some surprising results.

Wine Media Musings — Published on November 9, 2018
Viva La Vida New Zealand — The Coldplay of the wine world? — Published on November 13, 2018
What’s The Point In Writing Wine Reviews? — Published on November 15, 2018
Joe Wagner vs the Oregon Volcano — Published on November 30, 2018

While I’m coming around to the Wine Bloggers Conference’s name change to Wine Media Conference, I still hold a lot of the same sentiments I expressed in Wine Media Musings. The mantra Show, Don’t Tell is another one that I’m not likely to abandon. I see little need to puff up my credentials or try to claim a title of “Wine Media” for myself. I’m a writer. I’m a communicator. But ultimately it will be readers like you who decide what is Wine Media and what is just noise. My job is merely to put my head down, do my due diligence and work, and create content that will hopefully show that it’s credible and original.

December

The Hits, Misses and Mehs of Wine Reviews — Published on December 10, 2018
Stop Scaring the Newbies — A Look at the Wine Hierarchy of Needs — Published on December 16, 2018
Winery Tasting Notes Done Right — Published on December 17, 2018
Nathan Fay’s Leap of Faith — Published on December 31, 2018

The Wine Hierarchy of Needs.
Original image from Bitcoin & Maslow’s Hierarchy of Needs. Drawing by Kenneth buddha Jeans with text added.

I’ll try to make a New Year’s resolution to stop writing about wine reviews for 2019. But I will say that posts like The Hits, Misses and Mehs of Wine Reviews have done a lot to solidify in my mind just what the hell I’m doing here. Even though I often draw on my experiences working retail, at restaurants and wineries for posts, at my core, I’m just a regular wine consumer like most of you. It’ll always be hard to separate from that mindset when I deal with wine reviews as well as winery tasting notes.

While there are aspects of those things that are undoubtedly helpful for consumers making buying decisions–a lot of it is also a heap of bullshit. (Sorry, must be a January-thing)

Finally, two of these year-end posts–the Wine Hierarchy of Needs and my piece on Nathan Fay–were my absolute favorites posts that I’ve written on this blog to date. It felt good to end the year on a high note.

My Favorite 60 Second Reviews of 2018

I went back and forth about whether or not I wanted to do a Top Wines of the Year post. Ultimately I decided against it for a few reasons. For one, I haven’t yet published my reviews on all the great wines I had last year–especially from the past three months. While I have my tasting notes written down, the Geekery sections take longer to do because I’m a stickler for research and fact-checking. I want to find multiple sources beyond just a winery’s website for details I publish. This means that many of the wines I review are ones that I might have had several days or weeks prior. (I do consider that when I make verdict calls relating to a wine’s aging potential or pratfalls.)

The second reason is that I don’t want this blog to be all about reviews. In general, I try to post reviews only around 2 to 3 times a week with the bulk of my articles being on other wine topics. For me, it will always be about the Geekery section. So while I will likely do 60 Second reviews in 2019 with the same frequency as last year, I may turn more of them into Getting Geeky with… posts.

With that said, this list below is not necessarily my favorite wines of the year (though many of them were excellent) but of the posts that I had the most fun researching for the Geekery section.

I learned a lot about Beaucastel’s approach to blending while researching this post.

Winderlea Shea Pinot noir — Published on January 29, 2018
Pierre Gerbais L’Originale — Published on January 31, 2018
Domaine Coquard Loison Fleurot Chambolle-Musigny — Published on February 28, 2018
Guardian Newsprint Cabernet Sauvignon — Published on March 14, 2018
Gorman Evil Twin — Published on March 15, 2018
2000 Beaucastel Châteauneuf-du-Pape — Published on April 9, 2018
2004 Nicolas Joly Coulée de Serrant — Published on April 21, 2018
Domaine des Pins St. Amour Les Pierres — Published on April 23, 2018
WillaKenzie Pinot blanc — Published on May 8, 2018
2007 Efeste Final-Final — Published on August 22, 2018
Adobe Road Bavarian Lion Cabernet Sauvignon — Published on September 28, 2018
Ch. de la Perriere Brouilly — Published on October 9, 2018
DeLille 2015 Rose (Can Rosés Age?) — Published on October 17, 2018
La Rioja Alta Gran Reserva 904 — Published on November 17, 2018
Accordini Ripasso — Published on November 19, 2018

Speaking of Getting Geeky

Few posts convey the spirit and focus of SpitBucket more than my Getting Geeky and Geek Notes features. Here is where I get down and dirty with the type of material that wine students pursuing higher levels of wine certification should aim to master. They make up a good chunk of the 350+ posts that I’ve written so far so I will narrow this down to just my ten favorites of each from this past year.

Getting Geeky with Domaine du Grangeon Chatus — Published on February 18, 2018
Getting Geeky with Soaring Rooster Rose of Counoise — Published on March 7, 2018
Getting Geeky with Gramercy Picpoul — Published on March 19, 2018
Getting Geeky with Henri Gouges La Perrière White Pinot — Published on April 6, 2018
Getting Geeky about Malbec — Published on April 17, 2018
Getting Geeky with Davenport Cellars Ciel du Cheval Rosé of Sangiovese — Published on August 4, 2018
Getting Geeky with Robert Ramsay Mourvèdre — Published on August 17, 2018
Getting Geeky with Otis Kenyon Roussanne — Published on August 25, 2018
Getting Geeky with Rabbit Ridge Petit Verdot — Published on October 13, 2018
Getting Geeky with Welsh Family Wines Blaufränkisch — Published on October 21, 2018

Geek Notes

This section changed focus in the latter half of the year. Previously, I used Geek Notes as a curated news feed featuring interesting weblinks with added commentary. After attending the Wine Bloggers/Media Conference in October, I realized that I needed to come up with a game plan for my social media channels. I moved the curated new feed over to the SpitBucket Facebook page and refocused Geek Notes to highlight useful study aides like podcasts, maps, videos and books for wine students.

Out of all the features that I do on the blog, this is the area that I will be increasing the frequency of my postings the most for 2019.

A section of the Grand Crus of Barolo map with the full version at http://www.jdemeven.cz/wine/Barolo_map.pdf

Killer Clos Vougeot Map — Published on January 9, 2018
I’ll Drink To That! Episode 331 Featuring Greg Harrington — Published on August 23, 2018
UK Wine Show Episode 111 with Ian D’Agata — Published on September 23, 2018
Super Cool Map of Barolo Crus — Published on September 30, 2018
Grape Radio Episode 391 Interview with Hubert de Boüard of Ch. Angélus — Published on October 10, 2018
Insider’s Peek Into Champagne — Published on November 7, 2018
Top Audiobooks on California Wine History — Published on November 11, 2018
Five Essential Books On Champagne — Published on December 5, 2018
The Process of Champagne GuildSomm Podcast — Published on December 8, 2018
More Champagne with GuildSomm Podcast — Published on December 22, 2018

Additionally, in 2018 I launched my Keeping up with the Joneses in Burgundy series which dives into the family lineage and connection of Burgundy estates. I started with the Boillot family and have completed cheat sheets on the Morey, Gros, Coche and Leflaive families as well. I will definitely continue producing more of these posts over the next several months.

Wine Events of 2018 and Some Personal News

Last year I had the opportunity to attend many fun wine events. Some were great (like the Wine Bloggers/Media Conference and Hospice du Rhone) while others (like the most recent Wine Spectator Grand Tour and Taste Washington’s New Vintage) were a bit of a dud.

Meeting Master of Wine Morgan Twain-Peterson of Bedrock at the Hospice du Rhone was another highlight of the year for me.

Walla Walla Musings — Published on February 15, 2018
Quilceda Creek Release Party — Published on March 18, 2018
Event Review — The New Vintage at Taste Washington — Published on March 27, 2018
Event Review — Washington vs The World Seminar — Published on March 29, 2018
Event Review — Stags’ Leap Winery Dinner — Published on April 22, 2018
Hospice du Rhône Weekend 2018 — Published on April 30, 2018
Déjà Vu at the Wine Spectator Grand Tour — Published on June 2, 2018
Getting Ready (and a bit nervous) For WBC18! — Published on October 3, 2018

My schedule of events for 2019 will be quite a bit different from last year. My wife and I are moving to Paris sometime in March as she takes on a new job opportunity in France. I will be making frequent trips back to the US to see family and work on a research project about the Stags Leap District AVA. But I’m not sure which events I’ll be able to attend–at least in the United States.

I do have my tickets already booked for the 2019 Wine Media Conference in the Hunter Valley this October, so that is a definite. I will also be transferring my WSET Diploma course work to London for an online/intensive classroom block schedule. This will give me a chance to explore some of the various wine events going on that side of the pond. Stay tuned!

Bordeaux Futures Posts

While I’ll likely never score as great of a deal as I did for the 2015 Ch. Margaux, I’ll still be a regular buyer of Bordeaux futures.

I started my coverage of the 2017 Bordeaux Futures campaign on May 1st of last year with an examination of the offers on Ch. Palmer, Valandraud, Fombrauge and Haut-Batailley. I completed 15 more posts, covering the offers of 64 chateaux, before it got too late into the year for futures offers to be relevant.

While my post Why I Buy Bordeaux Futures was one of my most popular of the year, admittedly I’m not certain if I want to continue this series with coverage on the 2018 campaign. These posts take a considerable amount of time to research and write and, overall, they don’t seem to get much readership.

But I will still be buying futures and doing this research on my own. I’ll likely do a modified version of the series in more of a summary format of the offers. I don’t need to necessarily repeat the geekery sections for each estate. I can shift that focus to individual Getting Geeky with... posts as I did for the 2007 Léoville Poyferré and 2008 Sarget de Gruaud-Larose.

However, if you were a fan of my coverage on the 2017 Bordeaux Futures campaign, I would love to get some feedback in the comments below.

Book Reviews

One area that I want to make a commitment to work on is posting more book reviews of useful wine books. Last year I only completed four.

Bursting Bubbles: A Secret History of Champagne and the Rise of the Great Growers by Robert Walters — Published on January 16, 2018
Rosé Wine: The Guide to Drinking Pink by Jennifer Simonetti-Bryan — Published on January 27, 2018
Washington Wines and Wineries: The Essential Guide by Paul Gregutt — Published on March 15, 2018
Oregon Wine Country Stories: Decoding the Grape by Kenneth Friedenreich — Published on August 20, 2018

While these are a bit of work, they are a lot of fun to write. I’m such a bibliophile that few things give me more joy than a highlighter and a good wine book. Writing these reviews is a way for me to relieve the delight of discovery I had when I first read them. They’re also terrific learning tools as I inevitably pick up something new (as I did with Oregon Wine Country Stories) when I go back to the text to write a review.

I’m going to set a goal of posting at least one book review a month for 2019. Some of these may be new books but most will probably be old favorites that I feel are particularly of benefit for wine students. I also enjoy putting together the Geek Notes for the Five Essential Books On Champagne and will continue that this year with listings of essential books on Bordeaux, Burgundy, Italian Wine, Winemaking and more.

Onto 2019!

So that is my look back at 2018 and thoughts for this year. Thank you to everyone who has subscribed as well as follow me on Twitter, Facebook and Instagram. I had a lot of fun last year and look forward to more geeking in 2019!

The post 2018 SpitBucket Year in Review appeared first on SpitBucket.

Sip or Spit? How seriously should we take these wine predictions for 2019?

Of course, the value of such predictions rests in the quality of the source. I’ve always found the folks at Wine Intelligence, a UK consulting and research firm, to be sharp tacks. So I ascribe a little more weight to their assessments than I do other sources. Still, while there were some thing from their Five Predictions for 2019 worth sipping, there were others I certainly spat out.

1.) Alcohol intake will continue to fall in developed world markets (Spit with a little sipping)

As I noted in my article The Kids Will Probably Be Alright — Looking at Generation Z Trends, I don’t buy into the idea of Gen Z as the “teetotaler generation”. It is far too early and too small of a sample size to make that assessment. For Christ-sakes, 95% of them are still under 21! I surely hope that most of them are teetotaling right now.

However, I do think that the trend of “Drinking Less, But Better” that we’re seeing in the Millennial generation will continue with Generation Z. Alcohol is expensive and is full of calories. It’s clear that my generation, and likely the following one, have been adopting the mindset that if we’re going to spend the money and calories on something, it better be worth it.

Which is a good thing and something that should serve as a curb to the idea that moderate consumption of alcohol (like wine) is incompatible with a healthy lifestyle. That “incompatibility” seems to be the crux of the scare reports of Generation Z and Millennials turning away from alcohol.

From keg stands to Brose´

Ramen–the lifeblood of the broke Millennial. Also a great pairing for under $15 Cru Beaujolais and Chenin blanc.

Yeah, we might be turning away from weekend keggers, cheap jug wine sangrias, Smirnoff and Fireball jello shots, but what we’re turning to is more mindful moderate drinking. Younger generations, like myself, are not drinking for the sake of drinking. We’re looking for something more than just a buzz.

Growing up in the age of technology and easy access to knowledge, we’re aware of the risks of binge drinking. But we’re also aware of the benefits of moderation. Plus, our “foodie” nature is far more incline than past generations to embrace the role of a glass of wine in enhancing the pleasure of even everyday meals—like ramen noodles.

So while bulk and mass producers may have reasons to worry about the upcoming generations, I don’t think quality minded producers need to fret as much.

2.) Overall knowledge levels about the details of wine and where it comes from will decline (Spit)

This prediction is based on Wine Intelligence’s 2018 US Portraits report of wine consumers. I don’t have an extra $3500 to buy the full report and dive deep into what methodology led to that conclusion, but on the surface this doesn’t pass the “sniff test”.

When you look at other observations and reporting, the level of wine knowledge among the average consumer has never been higher. For one, enrollments in wine certification programs have been booming. Google “Wine Appreciation Class” and you’ll get over 34 million hits, confessing to a wide interest among consumers to learn more.

This is something that I touched on in my article It’s Raining Masters, about the influx of successful Master Sommelier candidates. (This was before the cheating scandal broke) We are in the midst of a golden age of wine knowledge.

Yet, somehow, we’re getting “wine dumber”?

Even the post’s author, Richard Halstead, acknowledges the counter-intuitiveness of his prediction.

Over the past couple of years we have started to see an interesting and counterintuitive trend. More people in more markets around the world are saying they care about wine, that the category is important to them, that they take their time when buying wine – sentiments which we bundle up into a collective measure called “involvement”. At the same time, overall objective knowledge about the category – understanding of grape varieties, countries of origin, regions, and so on – has been in decline: people know fewer things about wine any more. — Richard Halstead, Wine Intelligence, 12/12/2018

One theory they propose is smartphone reliance. That does makes some sense and has been debated in other contexts before. There is also the idea that the globalization of wine has brought more stuff to the table for the average consumer to know about.

More to Discover, More to Learn, More to Enjoy

Once pursued only by the wine trade, now more and more wine lovers are signing up for advance certifications like the Wine & Spirit Education Trust (WSET)

It’s no longer Napa, Champagne, Chardonnay, Cabernet and Pinot grigio. Now we’ve got Coonawarra, Franciacorta, Fiano, Touriga Nacional, Chenin blanc and so much more.

I suppose when you consider how much more is out there to learn and explore, the average wine consumer’s “overall” grasp of details may go down.

But that is like comparing the “knowledge level” of a middle schooler with that of a college student. The former is exposed to far less. Of course, it is easier to “master” more of that knowledge within their little world. However, the later’s exposure to exponentially more gives the potential for even greater knowledge.

While I’m open to hearing more thoughts on the matter, there so much counter-intuitiveness about this prediction that I’ll remain skeptical now.

3.) Vegan wine will become a thing (Sip)

This I buy completely. It’s a topic that I explored earlier this year with my article What’s fine (and not so fine) about Vegan Wines.

I have no doubt that we are going to see more wines labeled as “Vegan-friendly”. But I am concerned with the obsession over fining agents. Especially for people who adopt a Vegan-lifestyle for ethical reasons, it seems like a bigger quandary is to be had over viticultural practice like biodynamics that regularly employ the use of animal products. Furthermore, there are issues with what alternatives wineries may use to produce highly manipulated (though “Vegan-friendly”) wines.

Are the most “vegan-friendly” vineyards the ones being farmed with heavy saturation of pesticides and chemical fertilizers? It seems like it when you compare it to organic and biodynamic vineyards with high insect MOG and animal-derived fertilizers.

Mass produced wines like the PETA recommended Sutter Home and Moët & Chandon often employ these conventional, chemical dependent styles of viticulture.

While avoiding using animal-based fining agents to remove excess tannins and haze forming proteins, big mega-corps can use other tricks to manipulate the wine with things like lab designed enzymes, oak adjuncts and Mega Purple which will “smooth out” bitter tannins and cover up off-flavors. — What’s fine (and not so fine) about Vegan Wines 2/25/2018

4.) Wine brands with sustained investment strategies will prosper at the expense of second-tier competitors (Sip)

Unfortunately, this is a sad reality of business. Branding often trumps quality and care. W. Blake Gray had a great article on Wine Searcher recently that highlights this as part of the Gloomy Outlook for Smaller Wineries.

Gray ended the article with a very ominous quote from Dale Stratton of Constellation Brands.

“The game is going to be stealing share,” Stratton said. “The pie is only as big as the pie is. The game is going to be stealing share from other places.”

Watch your pie, small wineries. Watch your pie. — W. Blake Gray, WineSearcher.com 12/7/2018

While not every winery can afford a fancy marketing department, it is imperative of every winery to focus on what makes them unique.

For the small winery competing against the big mega-corps, your “brand” is your story and all the tidbits that set you apart from the mass-produced wines that line supermarket shelves.

It’s simply not good enough just to make good wine. There are thousands of producers across the globe making wine as good, if not better, than yours. But what those wineries (and certainly what the big mega-corps) don’t have, is you and your story.

Finding ways to weave yourself into the narrative of your brand is only going to become more important for small wineries to succeed. That is one of the reasons why it is a shame that many wineries have abandoned or don’t know how to successfully use social media platforms like Twitter.

5.) A mainstream producer will introduce cannabis-infused wine (Sip and then toke)

Does cannabis have terroir? We’ll probably be discussing that over the next decade.

This is probably the surest bet that any prognosticator can make. For an industry that will happily dive into whiskey barrel aging and weird coffee-infused hybrid wines, you know that development is already well on its way towards releasing a cannabis-infused wine.

The only question is, who will be first? Gallo or Constellation Brands?

Gallo has been leading the way on a lot of these trends with their Apothic brand. They’re a solid contender and a likely choice. Part of the fun is guessing what they’ll call it. Apothic Blaze? Apothic Kush?

However, Constellation Brands does actually have its own investments in the cannabis industry to the tune of $4 billion.

I’d be more incline to wager on Constellation developing a stand-alone brand for cannabis-infused wine. But I honestly wouldn’t be surprised to see them roll it out under an established label, like Robert Mondavi, to try to give this trend more legitimacy.

When that happens, be sure to pour one out for poor Robert spinning in his grave in St. Helena.

The post Sip or Spit — Looking at Wine Predictions for 2019 appeared first on SpitBucket.

Here is what I’m reading today in the world of wine.

Isabelle Legeron MW: why it matters what wine we drink and food we eat by Alistair Morrell for The Buyer (@TheBuyer11)

I recently finished reading Clark Smith’s Postmodern Winemaking: Rethinking the Modern Science of an Ancient Craft where he advocates for a balance between winemakers using all the tools at their disposal (like reverse osmosis, cross-flow filtration, etc) but not lose sight of “soulful winemaking” and letting the wine tell the story of where it came from. It’s almost a contradictory position that is the vino-equivalent of the Kobayashi Maru.

Throughout the entire book, Smith advocates for, above all, more transparency in winemaking. A winemaker shouldn’t use any tool or additive that he or she would not feel comfortable openly talking about. In that regard, he and Master of Wine Isabelle Legeron would be kindred spirits.

In her interview with Alistair Morrell, Legeron draws the connection between consumers’ concerns over sourcing and knowing what’s exactly in their food and how that is changing the wine they are drinking. However, as I discovered in researching for my article about Vegan wines, the wine industry has a bit of a halo effect that has long been given a free pass in most consumers’ minds because—it’s just grapes, right? Well….not exactly.

Like Smith, I don’t think winemakers should be demonized for using technology but I also find sympathy with Legeron’s view that consumers should know what kind of chemicals are being used in the vineyards, what additives like Mega-Purple or oak chips do and what in the world was done to make a wine like Apothic Brew exist.

The article also touches on some of the issues that “natural producers” dealt with in the troublesome vintage 2017 which brings me to my next article of interest.

Ch. Rauzan-Ségla in Margaux

The 2017 Bordeaux Barrels Diary: A View from the Top at Château Canon by James Molesworth (@JMolesworth1) for Wine Spectator (@WineSpectator)

As the 2018 en primeur tastings wrap up, we’re getting ready for the start of the 2017 Bordeaux Futures campaign. I’m buckling down into my research as I plot my own personal strategy and purchases. I bought very heavily in the 2015 and 2016 campaigns so I naturally expect to buy much less in 2017.

But I’ll still buy something. My initial instinct is that 2017 could serve as a fair “cellar defender” vintage meant to be open for more short term consumption. I use the term “cellar defender” because my cellar will now have a nice stash of 2015/2016 that I will need to fight off the temptation to open too soon–a fate that has unfortunately befallen many of my 2009/2010 gems. If I want to get the full value of my pleasure investment in these potentially great 2015/2016 wine, I will need to have a few good “sacrificial lambs” to help keep my grubby paws off the good stuff.

The key will be in sorting through the hype and fluff to find the real value. I don’t want to pay filet mignon prices for my mutton.

The Chanel Group’s holding of Ch. Canon, Ch. Rauzan-Ségla and now Ch. Berliquet intrigue me because the first two have undoubtedly been on the upswing and reaping the benefit of investments in the vineyards and winery. Rauzan-Ségla has particularly impressed me with delivering quality results in the troublesome 2012 and 2013 vintages. While I would not want to go into the $100+ range, if the 2017 is priced in the $75-80 range like those 2012/2013s then I might be intrigued.

However, having the Chanel team now at Ch. Berliquet (which is priced in the $35-40 range) could be some very enticing mutton

Making Varietal Wines in Bordeaux by Vicki Denig (@vicki_denig‏) for Seven Fifty Daily (@SevenFiftyDaily). Brought to my dash via John Corcoran (@jncorcoran1).

Going along with my Bordeaux mood, I got very excited reading about this new project with Michael H. Kennedy II of Component Wine Company in Napa (a protege of Aldo Sohm) and Château Lynch-Bages to come up with a special series of varietal wines from some of the Cazes family’s holdings in the Left Bank.

While blending is always going to be intimately connected with Bordeaux, the chance to try the individual components in isolation (from such a high quality producer) is worth geeking out over. Of course it will depend on if the price is crazy or not. While I expect to pay $100+ for Ch. Lynch-Bages, I’m not sure a varietal Cabernet Franc from them at that price is going to entice me. My optimistic hope is that these Component wines will be priced more in the $35-45 range.

I signed up for Component Wine Company’s mailing list to keep an eye on this project and will post any updates.

What’s On Deck for SpitBucket

In addition to getting knee deep in readings about the 2017 Bordeaux vintage and Futures campaign, I’m also prepping for my upcoming trip to Paso Robles for Hospice du Rhone at the end of this month and a trip to Burgundy at the end of May. So expect to see a few more posts geeking out about Rhone varietals and a couple more installments in my “Keeping up with the Joneses in Burgundy” series.

My top wine at the 2017 Wine Spectator Grand Tasting was this Adobe Road Cabernet Sauvignon from the Beckstoffer Vineyard Georges III in Rutherford.

In the middle, I’ll also be attending the Wine Spectator Grand Tour Tasting in Las Vegas. You can check out the first part of my three part series from last year’s Grand Tour Tasting here.

While my blog postings won’t be as frequent during my travels, I will still be posting regularly to Instagram and Twitter so feel free to follow me on those platforms as well.

Cheers!

The post Wine Geek Notes 4/9 — Organic Wine, 2017 Bordeaux and Component Wines appeared first on SpitBucket.

Veganism is described as one of the fastest growing lifestyle movements in the world. Some estimates claim that in the United states alone, there was a 500% increase between 2014 and 2017 in the number of Americans (around 19 million) identifying as vegan.

For the wine industry, that is a sizable demographic that retailers and wineries have value in marketing to.

So what makes a wine “vegan-friendly”?

For the most part, veganism is a code of conduct that avoids using any animal products or by products as well as anything that has been tested on animals. There are various reasons why people adopt veganism but often ethical concerns about the treatment of animals and impact on the environment are cited.

While wine is often assumed to be vegan, the use of animal-based fining agents such as casein (milk protein), albumin (egg whites), isinglass (fish bladders) and gelatin (animal collagen) in winemaking is problematic for many vegans.

Let’s Talk About Fining Agents

As Alison Crowe notes in The Wine Maker’s Answer Book, fining agents are used to help clarify and stabilize wine by binding to molecules such as proteins and excess tannins. These are items that can cause unsightly haze in the bottle, aggressive bitterness on the palate, off odors and flavors. The agent binds to the target molecule to form larger structures that eventually precipitates and settles to the bottom of tank or barrel as sediment.

Bruce W. Zoecklein et. al in Wine Analysis and Production classified the various fining agents into 8 categories based on their nature.

Isinglass and bentonite fining trials.

1.) Earths like bentonite and kaolin
2.) Proteins like the animal based ones above
3.) Polysaccharides like gum arabic and Sparkolloid
4.) Carbons like activated carbon
5.) Synthetic polymers like polyvinylpolypyrrolidone (or PVPP)
6.) Silica gels like silicon dioxide or Kieselsol
7.) Tannins often derived from insect galls on oak leaves though oak chip fining can also fall into this category.
8.) Others which includes both enzymatic fining (more fining aids rather than fining agents) and chelators that assist in the removal of metals such as “blue fining” with potassium ferrocyanide (illegal to use in the United States).

The different fining agents work on principles of electrical charge (like positively charged gelatin reacting with negatively charged tannins), bond formation (like the carbonyl group of PVPP bonding with the hydroxyl group of tannins) and by absorption/adsorption (like activated carbon absorbing off odors or bentonite adsorbing proteins).

There are positive and negative attributes to each fining agent with no one fining agent being perfect for every situation.

Animal-based Fining Agents

Egg whites (Albumin)

Used primarily to remove excess tannins. Works by forming hydrogen bonds with the hydroxyl groups of tannins. Compared to other fining agents like gelatin, albumin tends to remove less positive flavor and aroma traits. Egg whites have a long history of use in winemaking in places like Bordeaux and Burgundy. The usual addition is 1 to 3 egg whites per 225L (59 gallon) barrel.

Casein (Milk protein)

Used primarily to remove browning or pink color in white wine. Can also be used to remove some off odors. Works by adsorption and attracting negatively charged particles. Like with egg whites, it has a long history of use in wine production, particularly with the great white wines of Burgundy. It also has the benefit of reducing the concentration of iron and copper in wine. In red wines, it can negatively impact the wine by removing the polyphenol resveratrol that has been associated with various health benefits.

Gelatin (derived from the boiling of animal tissues like bones and tendons)

Used primarily to remove excess tannins. It has a positive charge that reacts to the negative charge of harsh tannins. It can be prone to over-fining that can strip a wine of positive flavors and aromas.

A heat stability trial for rose wines that have been fined with isinglass.

Isinglass (derived from the air bladder of fish like sturgeons)

Used primarily to help clarifying wines, remove excess tannins and to “unmask” or bring out varietal character.

Chitosan (derived from chitin in the exoskeleton of crustaceans)

Used primarily to remove haze causing proteins from white wines. A positively charged agent, it often needs to be paired with a negatively charged fining agent like Kieselsol to be most effective.

Blood Albumen (derived from the blood of ox and cattle)

Historically used but illegal in the United states, France and several other countries.

Vegan-friendly Alternatives

The website Barnivore is a database of wines and other liquors that have been vetted by users to be either “vegan-friendly” or not. In answering queries about their use of animal based fining agents, many wineries share their alternative methods.

Letting the wine settle and clarify on its own before racking into another container is one method to avoid using fining agents.

One common method is the use of time and gravity to let the wine settle and clear out on its own. This is the technique used by Baldacci in the Stags Leap District and many other wineries. Depending on several factors like the health of the grapes, method of pressing, pH and temperature, this method could take several months and even then the wine might not be completely stable. Some wineries facilitate this method with the use of mechanical centrifuges and ultra-filtration but these carry the risk of being overly aggressive and potentially stripping the wine of positive flavor and aroma attributes.

Along those lines, many wineries adopt a hands-off method of not fining or filtering their wines at all. This is the method used by many high-end wine producers like Black Cordon and Kapcsandy in Napa Valley. This does carry the risk of haze and sediment developing in the bottle. However, the risk is often presented to consumers as a trade-off for having potentially more complex and flavorful wines.

Bentonite and Yeast Fining

The lees sediment and volume loss from bentonite can be significant (between 5-10%). Using counter-fining agents like isinglass can help with lees compaction but would obviously make the wine not vegan-friendly.

The most used “vegan-friendly” fining agent is bentonite. This is a type of clay that can dramatically swell in size to adsorb protein molecules. This is the method used by wineries like Chinook in Washington State, Ideology in Napa Valley, Spier in South Africa and many others. One big drawback is that it causes significant loss of wine volume due to the heavy sediment it creates. As much as 5-10% of volume could be lost. Roger B. Boulton et al notes in Principles and Practices of Winemaking that these voluminous bentonite lees also create a large amount of solid waste that can have an environmental impact (such as sealing percolation ponds) if not properly disposed. In red wine, there is also a risk of color loss.

Some wineries like Amici use the technique of “yeast fining” for wines like their 2013 Russian River Pinot noir. This involves adding fresh yeast to a wine.  The cell walls of the yeast contain about 30% positively charged proteins. These can then adsorb many polyphenols and compounds which cause off odors. It brings the risk of the yeast breaking down as lees, releasing sulfur compounds and enhancing reductive notes. Also, if not removed by filtration, the yeast in the bottle can start re-fermenting any residual sugars. This would cause spritziness in what is, otherwise, supposed to be a non-sparkling wine.

PVPP and Other Methods

PVPP is a synthetic polymer that can remove bitter tannins and brown discoloration from white wines. Like casein, it can remove the polyphenol resveratrol from red wines. There is also a risk of overfining. This is because the PVPP also binds to desirable tannins and anthocyanins needed for structure and color.

Sparkalloid is a blend of polysaccharides and diatomaceous earth (fossilized algae) that can be used to clarify white wines. It does take significant time to eventually settle. This also creates a fair amount of waste with the DE that requires proper disposal.

Activated Carbon can be used to remove off-odors such as mercaptans (rotten eggs, burnt match). It does have the risk of overly oxidizing wine as well as stripping color and resveratrol from red wines.

New Developments on the Horizon

Ronald S. Jackson notes in Wine Science that fears about the prions potentially in gelatin and “Mad Cow” disease, encouraged studies into the use of plant proteins like wheat gluten as a substitute for gelatin. (Note: most gelatin used in US winemaking is derived from pigs rather than cows) Likewise, a New Jersey company has been experimenting with using pea proteins in conjunction with bentonite and silica as an alternative to gelatin.

Interest in food allergies have also spurned innovations with Scott Labs developing a technique to isolated chitosan from the fungus Aspergillus niger (instead of shellfish and crustaceans) that can be used as a fining agent.

The California based ATP Group has developed a way to extract tannin powder for fining from white wine grapes instead of insect galls to help soften tannins.

In 2016, a Swiss company announced that they were experimenting with the use of UV light to soften tannins in lieu of using animal-based protein fining agents.

The Biodynamic Quandary

Are wines produced from fruit sourced from biodynamic vineyards truly “vegan-friendly”? Several of the “preparations” used in biodynamic viticulture require the use of animal products such as cow horns (BD 500 and 501), stomachs, intestines and bladders.

In an anecdotal account of a visit with the vineyard manager of the biodynamic Pinot noir producer Sea Smoke, Kirsten Georgi (The Armchair Sommelier), describes how the “Biodynamic approach” to removing gophers without the use of poisons or chemicals involves trapping several gophers, killing them, burning their ashes and spreading those ashes over the vineyard during winter solstice as a means to “scare off” the rest of the gophers. This method of “peppering” vineyards with the ashes of pests is not unique to Sea Smoke with recipes on biodynamic websites recommending its use for everything from weeds, snails and insects to mice, rats, rabbits and opossum.

PETA Approved?

Manure composting at a biodynamic vineyard in Tasmania.

Despite these practices, organizations like PETA recommend biodynamic wineries as “vegan friendly”. The UK website Vegan Wines Online notes that while “…natural animal products can however be used in the growing process“ all the biodynamic wines they sell are somehow suitable for vegans.

Even organic viticulture could be problematic with the use of animal-derived bone and blood meal being used in lieu of chemical fertilizers. There is even debate if manure, as an animal by-product, is acceptable. Like honey and milk, manure doesn’t require killing the animal but still often requires farming to acquire.

What about the presence of insects in healthy and vibrant organic vineyards? Does that makes a wine less “Vegan-friendly”? Eschewing the use of chemicals often means more insects as MOG (material other than grapes). Absent expensive sorting these bugs can get caught up in the harvest. On the Barnivore website, Calcareous Vineyard in Paso Robles expressed this reservation though their wines were still classified as “vegan friendly”.

More Manipulated=More Vegan-friendly?

Are the most “vegan-friendly” vineyards the ones being farmed with heavy saturation of pesticides and chemical fertilizers? It seems like it when you compare it to organic and biodynamic vineyards with high insect MOG and animal-derived fertilizers.

Mass produced wines like the PETA recommended Sutter Home and Moët & Chandon often employ these conventional, chemical dependent styles of viticulture.

While avoiding using animal-based fining agents to remove excess tannins and haze forming proteins, big mega-corps can use other tricks to manipulate the wine with things like lab designed enzymes, oak adjuncts and Mega Purple which will “smooth out” bitter tannins and cover up off-flavors.

Just a single drop of Mega Purple had this white Riesling looking and smelling like a Grenache rose. Crazy stuff.

Sure, Charles Shaw reds (Two Buck Chuck), Sutter Home Cabernet Sauvignon, Meiomi Pinot noir and Yellow Tail reds are made without animal fining agents but should vegans (and really all wine drinkers) be concerned with what other products are being used to make these wines?

And while it can be exciting to see advances in the use of pea proteins and fining agents derived from fungi like Aspergillus niger, its worth asking if these are only adding to the laundry list of the 60+ (and counting) additives that can be used in winemaking–taking it even further away from being just “fermented grapes”?

Now What?

While I’m not vegan myself, I wholeheartedly support anyone that chooses to live their life by convictions. I respect their ethical concerns for the treatment of animals.  I also share their concerns about the environment animal products have. It’s not my wish to stress-out vegans who just want to relax and enjoy a nice bottle of wine.

I do believe it is fair to think about the big picture involved in many seemingly “vegan-friendly” wineries.  Often the viticulture and winemaking practices they use may not align with the ideals of many vegans.

However, it is clear from sites like Barnivore that there are tons of environmentally conscious wineries (many of which are even owned by vegans) that are producing vegan-friendly wines. They may not be the easiest to find at grocery stores or restaurant wine lists that can be dominated by the portfolios of the large mega-corps but these often small family-owned wineries are well worth seeking out and supporting.

And that’s something that I think both vegans and non-vegans can drink to.

The post What’s fine (and not so fine) about Vegan Wines appeared first on SpitBucket.