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  • Ending the Year with a (Wine) Bitch
  • Three Lessons Learned After 7 Months of Virtual Wine Events
  • An Apology to the Pretty Influencer on Instagram
  • Blog Hiatus till November
  • The New Wall of Wine & Why Some Wineries Aren’t Even Making it to the Shelf

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Diary of a Wine Student

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Diary of a Wine Student

Ending the Year with a (Wine) Bitch

Published on December 31, 2020

In a year of so many surprises and scandals in the wine industry, maybe I shouldn’t be shocked to see it end with a brand trying to torch any goodwill or bridges it had left. That’s 2020 for you. So let’s give a toast to The Wine Show for putting on a masterclass in crisis management gone awry. Now I don’t really want to rehash the gory details of the Great Wine Bitch Saga of…

Amber LeBeau
Published on December 31, 2020
min read

Three Lessons Learned After 7 Months of Virtual Wine Events

Published on December 1, 2020

Today marks the 7 month anniversary since the launch of VirtualWineEvents.com. Despite still being a very young site, I’ve been thrilled with its growth. We’ve had more than 7400 events featured with over 5700 unique site visitors. Additionally, more than 400 folks have created accounts to submit events. But the most exciting part is seeing the data from the site about what kind of virtual events consumers are seeking. It’s one thing to have anecdotes,…

Amber LeBeau
Published on December 1, 2020
min read

An Apology to the Pretty Influencer on Instagram

Published on October 30, 2020

I’m sure you don’t know me and probably will never read this. I don’t follow you because I never bothered to learn your IG handle and I doubt we share the same social media circles. But we once shared space together attending the same Wine Spectator Grand Tour at the Mirage Hotel back in 2017. You were gorgeous. Wavy brown hair falling below your shoulders and an emerald green top which matched your eyes. Slender…

Amber LeBeau
Published on October 30, 2020
min read

Blog Hiatus till November

Published on September 21, 2020

Hey guys, Sorry that it has been a while since my last post. I’ve been busy learning first hand how difficult it is to move countries in the middle of a pandemic–and I’m far from done yet. Earlier this summer, the wife accepted a new position in London. While I love being in Paris, I’m super excited about this move as London is the heart of the global wine trade. It’s also the base of…

Amber LeBeau
Published on September 21, 2020
min read
min read Wine marketing

The New Wall of Wine & Why Some Wineries Aren’t Even Making it to the Shelf

Published on August 16, 2020
by Amber LeBeau in Wine marketing
By now, I’m sure a lot of folks have heard about the viral video of two brothers reacting to hearing Phil Collins’ ‘In the Air Tonight’ for the first time. If Tim and Fred Williams want to continue their tour of 80s hits, one song that the wine industry could certainly use a blast from the past of is Lionel Richie’s 1983 classic ‘Hello (Is it Me You’re Looking For?)‘. That’s because as we stare…
min read VirtualWineEvents.com, Wine marketing

What’s the Future of Virtual Wine Tastings?

Published on July 28, 2020
by Amber LeBeau in VirtualWineEvents.com, Wine marketing
While the present is still grim in some areas (such as South Africa), many wine regions have open up their tasting rooms even in a limited, socially distant capacity. That’s been sure relief for cash-strapped wineries and a welcome respite for wine lovers who need to digitally detox. (Provided they feel safe and welcomed.) But make no mistake. There is still a lot of value and a healthy market for online wine events. The folks…
min read 60 Second Reviews

60 Second Wine Review – Domaine of the Bee

Published on July 24, 2020
by Amber LeBeau in 60 Second Reviews
Note: This was a sample wine. A few quick thoughts on the 2017 Domaine of the Bee red blend from the Côtes du Roussillon-Villages AOC. The Geekery Justin Howard-Sneyd is a Master of Wine who, after a long career as a wine buyer for Safeway/Morrison’s, Sainsbury’s, Waitrose and Laithwaites, founded Domaine of the Bee with his wife, Amanda, and friend, Philippe Sacerdot. From the first vintage in 2007, the flagship red is a blend of…
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