Archive for: February, 2019

The Farmers Market Conundrum

This College Humor skit (2:37) about farmers markets perfectly sums up some of the struggles that small family wineries have in competing against supermarket brands.

Yes, everybody loves the idea of shopping local and buying wines from small family wineries. But, gosh darn it, why does it have to be so hard?

Why do I have to actually go to a winery or a small wine shop to find their product instead of picking it up with my toilet paper at Costco?

Why do they charge $25-35 for their few hundred case lot Pinot noir when you can get one of the 6 million-plus bottles of Meiomi made every year for $15-20?

How come these wineries don’t just sell to Olive Garden where they can pour me a sample at my table?

It’s a hard truth that the best of intentions often hit a wall when they run up against convenience and price.

Photo by Sarbjit Bahga. Uploaded to Wikimedia Commons CC-BY-SA-4.0

Rain or shine, farmers tend to their produce and sell their wares.
Similarly, wine growers are in their vines come rain or shine doing their best to craft a product worth putting their name on.

Wine consumers may love the idea of shopping small but, just like the folks in the farmers market parody, they often end up eating fat, greasy McDonald’s instead.

The Supermarket (brands) advantage

As with supermarket produce, the big mass-produced brands take advantage of their near-monopoly of distribution channels. You don’t have to search the big brands out. They’re readily available not only at the grocery stores but at Costco, big-box retailers, chain-restaurant wine lists and even gas stations.

Like McDonald’s, you see them everywhere with that omnipresence giving a halo effect of reliability and consistency. I mean, these wines wouldn’t be everywhere if they weren’t good, right?

Small wineries will never have this type of visibility or convenience at their disposal. With the massive consolidation of distributors, many wineries are finding retail channels choked off. Even those that do squeeze themselves into a distributor’s book, often find their wines gathering dust in a warehouse as sales reps focus on their most prominent portfolios.

To find these small brands, consumers usually have to visit the winery (or their website) directly or shop at wine shops with curated wine selections. This requires “work” on the consumer’s part which is, unfortunately, an inherent disadvantage.

The $5 Onion versus the $5 Bottle.

Photo by Jim Heaphy. Uploaded to Wikimedia Commons under CC-Zero

The original Charles Shaw actually set out to make high quality, hand-crafted wine but ended up going bankrupt.
That allowed Fred Franzia of Bronco Wine Co. to scoop up his label on the cheap.

Another advantage of the big brands is that their mass-production gives them an economy of scale. When you’re sourcing from thousands of acres and cranking out millions of cases at industrial warehouse-sized wineries, you can make a $5 bottle of wine–or even a $2.49 one.

The mom and pop wineries who are hand harvesting their grapes from a few acres, fermenting them in small lots with family members handling the bottling and packing line could never come close to that scale.

The price of their wines is going to reflect the smaller-scale production value of their labor. So, yeah, they’re going to be more expensive than a whole bag of onions at the supermarket.

Can you taste the difference?

Perhaps. Sometimes the difference is dramatic like comparing farm-fresh eggs to the factory produced supermarket eggs. But other times noticing the differences only comes after you’ve been exposed to them repeatedly.

If all you regularly consume are conventionally-grown leafy greens, then you might not notice at first the big difference between those and the organic greens from the farmers market.

But spend some time eating those locally sourced, fresh greens. Then go back to the cheaper supermarket stuff. The drop in quality becomes quite apparent.

Photo by Autumn Mott autumnmott. Uploaded to Wikimedia Commons under CC-Zero

Seriously, fresh eggs are AMAZING. They will rock your world like a Syrah from the Rocks Districts of Walla Walla.
Try comparing that to a YellowTail Shiraz and the difference is night and day.

Likewise, if you regularly consume mass-produced supermarket wine, your palate becomes used to the sneaky sweetness of residual sugar and mega-purple or the artificially lowered acid and added oak chips. Comparing that to a small production wine made without those tricks and manipulation may provide a stark contrast at first. But it may not.

However, if these small production wines were your go-to wines, the difference would be way more noticeable when compared to the supermarket stuff.

It’s “kinda” not that bad, though.

Shopping small is hard. There is always going to be access issues and a cost difference compared to the mass-produced brands.

The joke of the College Humor skit is that people only “kinda” support farmers market when it’s easy and convenient. But you know what? “Kinda” is better than nothing.

Even an “only when it’s easy” commitment to shop small makes a difference–in many different ways.

The competition of farmers market and people being more concerned about where their food is coming from has increased the overall quality of choices at supermarkets. Successful retailers know that they can’t wholly skate by on just convenience and pricing.

And while I use the term “supermarket wine” as a catch-all for big, mass-produced brands, there are a lot of supermarkets that have upped their game–carving out a little bit of shelf-space for wines from smaller family producers.

The Moral of the Story

My best advice to consumers who want to keep their heart in the right place is to keep doing what you can. When you are at a restaurant and notice unfamiliar names on the wine list, give them a try–even if they may be a couple of dollars more than your regular choice.

I can guarantee you that the sweat, tears and passion that went into that small production wine was more than a couple of dollars worth to the family that put their heart into making it.

19 crimes

Though sometimes you should be skeptical of the “real people” behind the wine too. Especially if they’re long dead and are talking to you as part of a marketing gimmick.

If you’re at a wine shop or even a grocery store that has a wine steward, ask them about what new wines have come in and if they know the backstory of who produced it. While the big, mega-corps come up with new labels and brands virtually every week, they rarely have a backstory or real people behind them. They’re usually just fancy, colorful labels with gimmicky promotions.

A good steward will know if a wine has real people behind it.

And if they don’t, you asking questions will encourage them to learn more and improve their selection.

When you get a chance to visit the “farmers market” of wine country, skip the tourist trap locations and seek out the small family wineries along your way. You’ll be amazed at the hospitality and behind the scenes insights that you can get when its the owner, winemaker or another family member on the other side of the tasting bar.

Anything you can do, when you can do it, helps in the grand scheme of things. Even if it’s only “kinda,” small family wineries will take all the support they can get.

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Crappy Stemware–The Sweatpants of Wine

James Melendez, aka James the Wine Guy, recently published a terrific little rant about the quality of wine glasses used at many tasting events and restaurants.

Photo by The White House. Uploaded to Wikimedia Commons under PD US Government

His post reminded me of one of my saddest wine moments. Several years ago, my wife accepted an offer at Amazon.  To celebrate, we went out to dinner with friends.

We were going to a restaurant that had fantastic food but a pedestrian wine list so we brought along a bottle for corkage. That bottle was the 1997 Salon.

I was relatively young in my wine education at the time. So while I knew enough to recognize a crappy restaurant wine list, I was still too naive to realize that crappy wine list=crappy stemware. (Of course, I  know that a great wine list doesn’t always equate to great stemware.)

So we ended up drinking this fabulous bottle of Champagne from…this.

Champagne Salon crappy stemware

Yeah, it was pretty sad.

Needless to say, I certainly didn’t feel like I got my money’s worth. The Champagne was drinkable. But I honestly wonder if I would have gotten the same amount of pleasure drinking a Mimosa made from a Spanish Cava at that moment.

Later on, I would have the 1997 Salon again in much better stemware. The experience was worlds apart. I know that bottle variation and aging played some role in that but the stemware did too.

Now given how much we know about how the shape of the glass impact our perception of a wine, you have to wonder why so many wine events, restaurants and wineries settle for crappy stemware.

Yes, I know breakage is a concern.

But there has to be a trade-off in the cost of the wine glasses versus the cost of lost sales.

I don’t think every winery needs to invest in the top of the line Zaltos or Riedels. But there is plenty of decent stemware available in the $9-15 range that would be a considerable step up from these $2-5 goobers.

I enjoyed both of these but I only bought one bottle of the Greek white. And, honestly, I bought it more for the novelty than the quality.

The current release of the Portteus Viognier is around $15 a bottle. If better stemware helped this winery sell only a case more a month, that would be an extra $2160 in sales a year.

If we went with $15 glasses like these Schott Zwiesel Concerto Burgundy glasses (which would likely be cheaper buying wholesale in bulk), the winery would have to break 144 glasses to wipe out the revenue of those extra sales.

As someone who has dropped an entire dish rack of 25 glasses (only broke 18 of them!), I know that is possible. But not probable.

Putting your best foot forward

Tristeaum and Mauro Veglio

I bought way more than $15 worth of extra wine at these places.
Of course, the quality of the wine was there but the stemware allowed that quality to shine.

Wineries devote so much care and passion into making the best product they can. Why waste all that of by presenting your labor of love in anything but the best possible light?

In many ways, presenting your wines to consumers is like a job interview. You wouldn’t show up in sweatpants and expect a favorable response. Why do we think that presenting wine in “sweatpant stemware” makes any more favorable of an impression?

Treating your stemware as an afterthought is essentially sending the message that your wine is an afterthought as well.

And don’t get me started about wine events.

Horrible Total Wine glasses

My apologies to any winery that has ever had their wines poured for a wine class at Total Wine.

I know wineries can’t always control how their wine is presented at tasting events and wine classes. But as James points out in his piece, it is often cringe-worthy.

I spent over five years teaching wine classes for a major retail chain that makes billions in revenue each year. Along with providing a great consumer experience, a primary goal of these wine classes was to sell wine.

Yet, my former company gave me just about the cheapest, shittiest glassware possible to do that with. It made zero sense whatsoever. These glasses probably turned more people off on the wines being featured than they did anything else.

Sigh

It all comes back to the job interview analogy. You don’t necessarily need to wear a tailored suit or designer dress. But you sure and the hell don’t want to show up wearing sweatpants.

So, please, stop dressing your wines up in them.

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Adapt or Perish — The Wine Industry’s Reckoning With Technology

I’ve seemed to have kicked up a little bit of a hornet’s nest with my post No, There’s Not an App For That — Winery Visit Rant.

Seriously, take my money

You can read for yourself the responses in the comment section of the article. Additionally, some interesting points came up on the SpitBucket Facebook page as well as from Paul Mabray’s retweeting of the article. There are a few other Twitter, LinkedIn and Facebook threads circling around with more. But these will give you the gist of things.

Admittedly, I was surprised at the responses because there was nothing out of the ordinary about my post or situation.

I’m a consumer wanting to give wineries my money.

I want to use technology that doesn’t require me to jump through hoops to facilitate that.

I had assumed that somewhere out in the world there was a happy medium of wineries who wanted my business and tech companies willing to help bring us together in exchange for getting some money themselves.

You know, capitalism.

Why is there is such a disconnect here?

The irony that this all sprang about while I was planning a trip to Napa and Sonoma is not lost on me. It’s almost like Fry and Laurie wrote a skit.

For the past couple of years, the industry has been buzzing about how tasting room visits to these areas are down. Now some of that has been blamed on the wildfires. But, of course, after acts of nature, the next natural culprit to all the ills of the industry are Millennials.

Oh, we are such a pain in the ass, aren’t we? Why don’t we make it easy and play by the same rules as everyone else?!?

How dare we kill off the traditional tasting room with our “immersion experiences,” yoga in the vineyard and picnic settings?

Photo by Sarah Stierch (CC BY 4.0)

I’m not vegan or vegetarian but this is one seriously delicious burger.

Yet, here I was, a millennial just looking for regular, plain-jane tasting room appointments.

I wasn’t asking for anything crazy. I have no desire to pack my yoga pants. Sure, picnics are lovely but so is enjoying an Impossible Burger at Gott’s or pretty much whatever Chef Cindy makes at Mustards.

The only thing I wanted was simply the same ease and convenience of scheduling winery appointments that I have booking restaurant and hotel reservations, flights, doctor and lawyer visits; ordering take-out, groceries, household items; purchasing movie and event tickets; checking my bank account, moving funds around, paying bills, etc. All the other things in my life that I can do at the touch of my phone.

I am not asking the wine industry to re-invent the wheel. I’m asking them to do the same thing that wine has been doing for thousands of years.

Adapt

When wine was made only for local consumption, animal skin casks were fine. But then producers wanted to reach larger markets and more consumers. So they developed the amphora, then the barrel and eventually the bottle.

Photo by Pepys/Wheatley. Uploaded to Wikimedia Commons under CC-PD-Mark

Samuel Pepys, the original wine blogger, was a frequent visitor to the Pontacs’ Royal Oak Tavern in London. His writings (and the Pontacs’ good business sense) brought immense attention to the wines of Haut-Brion.

When snags in the supply chain between producers, merchants and consumers emerge, savvy winery owners as far back as the Pontacs of Haut-Brion in the 17th century saw the benefit of “direct-to-consumer sales” and going where their customers were.

When the telephone was invented, I’m sure some winery owners didn’t see the value in the expense of equipment or hiring someone to answer the phone.

We know what happened to those wineries. They eventually adapted or they perished.

What makes this any different?

In response to my last post, one common sentiment was that wineries already have a tough time handling social media.  Online reservation systems are another obligation that wineries will struggle to maintain. That’s a very fair point. I’ve lamented many times the piss poor utilization of social media by wineries.

But the fact that the wine industry currently sucks at one thing is not justification for it to keep sucking at everything else. If anything, that should add to the red flags that the industry has a serious problem here.

However, the slow adoption of common technology is not just the wine industry’s folly. It also a reflection of the poor job that tech companies have done in demonstrating the value of their services to wineries.

Yes, wineries historically don’t like to spend money.
Photo by Tomwsulcer. Uploaded to wikimedia Commons under CC-Zero

Wineries, this is your future customer base. The Boomers aren’t going to live forever.

This was another common blowback I heard. I get it. It’s hard enough to squeeze extra dollars out for barrels and equipment upgrades–much less for point-of-sale, web and software services.

I also know that there are going to be owners who are overly complacent. Right now they don’t need technology to sell wines and bring visitors to their door. They’ve got the Boomers! They’re going to keep consuming wine and live forever, right?

But tell me. How many successful businesses have ever depended on the status quo….staying the status quo?

Wineries are businesses. They have problems that are in need of solutions. Sometimes they don’t realize they have a problem until they see sales and tasting room visits declining. Or maybe it takes hearing consumers like me complaining about how hard it is to give you our money before the light bulb finally goes on.

And then it goes back off because you can’t pay the electric bill.

This is where the solution providers need to step up. Tech companies, I’m talking to you.

Not only do you need to show wineries that they have a problem but you need to demonstrate your value and effectiveness in solving that problem. You can’t sit back and wait for consumers to get fed up at their needs not being met by your potential clients. Otherwise, the goose will be cooked before it even gets a chance to start laying those golden eggs.

Go and look at some of the feedback to my post.

It’s very clear that many wineries,

A.) Don’t realize they have a problem.

or

B.) Don’t see the value in the solutions currently being offered for those problems.

That’s not good.

While wineries might not want to spend money on tech now–each and every one of them is going to have to deal with the changing demographics of their consumers. They are going to have to deal with the reality of the world we live in.

Every winery is going to have face the same “inexorable imperative” that wine has dealt with numerous times before.

Adapt or Perish.

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60 Second Wine Review — Smith-Madrone Riesling

A few quick thoughts on the 2015 Smith-Madrone Riesling from the Spring Mountain District of Napa Valley. Note: This wine was received as a sample.

The Geekery

Smith Madrone Riesling

When Stu and Charlie Smith bought 200 acres on the top of Spring Mountain in 1970, the area was so densely covered with Douglas Firs, poison oak and Madrones that they needed a logging permit to clear the land.

However, Stu Smith’s belief that the best grapes come from the hillsides encouraged him to plant in this area that still had remnants of old grapevine stakes from the 1880s.

Today, the Smiths focus on estate-grown fruit that is dry-farmed on their 200-acre ranch. In 2015, Smith-Madrone produced 685 cases of the Riesling.

The Wine

Photo by Runghold. Uploaded to Wikimedia commons under CC-BY-SA-3.0

The stony flint notes adds some intriguing Old World elegance to this Riesling.

High-intensity nose. Green apple and apricot. Very fresh smelling. As the wine warms, petrol also shows up adding more complexity.

On the palate, the same high-intensity of the nose carries through with very vivid and intense green apple and apricot. The high, mouthwatering acidity also highlights some lime as well as a stony flint note that reminds me more of a Sancerre than a Riesling. Dry with medium body weight. Long-finish brings back the petrol but it’s not as intense as the fruit.

The Verdict

This is an outstanding Riesling that I’m disappointed that it took me this long to discover.

At $30-35, this is on the high-end for American Rieslings. But I’m not pulling your leg when I’m saying that this is, hands down, the best domestic Riesling that I’ve tried. I’m spoiled with a lot of great Washington State Rieslings but this tops them. I would put this Smith-Madrone more on par with minerally Trocken Rieslings from Germany.

However, the last Riesling that impressed this much was the Alsatian Cuvée Frédéric Emile from Trimbach (WS Ave $59). While a different style, this Smith-Madrone is not that far off in quality and is certainly worth the splurge. If you can find it, grab it.

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No, There’s Not an App For That — Winery Visit Rant

For a follow up to this post, check out Adapt or Perish — The Wine Industry’s Reckoning With Technology

As part of the visa application process for my upcoming move, I need to head down to San Francisco at the end of this month for an appointment at the French Consulate. Since we’re already paying for a flight, the wife and I figured that we might as well extend the trip to spend a couple of days in Napa and Sonoma.

Photo by Yoni13132. Uploaded to Wikimedia Commons under CC-BY-SA-4.0

Appointment slots at many wineries (particularly in Napa) are usually very limited. Often you want to book them at least a month in advance. This typically requires a back and forth email exchange or (gasp) phone call with whatever wineries you want to visit.

I know with the short notice that I’m going to be out of luck at many places. But I don’t like the idea of doing an email fishing expedition with 30 some odd wineries just to see which ones might still have an opening. Picking up a telephone to call is out of the question. I am a Millennial after all.

There has to be a better way.

There has to be an app for this.

Silicon Valley is right next door to the most visited wine regions in the country. Wine drinkers tend to be fairly tech-savvy people and, god knows, how many wineries have been purchased/founded by tech millionaires. Plus, the technology already exists with services like Open Table which makes it easy to search and book on your phone reservations at restaurants nearly anywhere in the world.

Surely, someone has come up with an Open Table-like app for booking winery visits. It is 2019 after all!

Right?!?!

I go to the App Store and search for “Winery Reservations.” I get an ad for Sonic Drive-In and listing for something called Tock for restaurant reservations.

Hmm, alright. Let’s search for “Winery Appointments.” Nope. Just an ad for Vagaro Pro (which I totally misread at first) to schedule salon appointments.

Let’s see, maybe “Winery Visits”? I knew this was going to bring up a lot of results for regional wine apps. Some of these can be helpful with listings of tasting rooms that are nearby and hours. But they all tend to be localized and don’t offer the appointment booking feature I’m looking for.

So I did what any whiney Millennial would do. I whined on social media.

But hey, it worked as Ryan Moore, the VP of Consumer Sales at Ridge Vineyards, came to my rescue.

Alright, I got a lead.

I start checking out the two sites and quickly hit a big ole pothole with Vino Visit.

The initial landing page looked good. However, as soon as you start to search for anything, you get the spinning lag wheel of death with phantom search results. I open up my phone browser and get the same issue with the results page never fully loading.

I double checked the app store to see if there was a mobile app (which is ultimately what I want) and no luck.

Vino Visit screen shot

Sorry Vino Visit, you’re dead to me.

Then I went over to CellarPass (great name, BTW) where I at least found a mostly-functioning website.

CellarPass – close but not quite

I’m going to try CellarPass out for my Napa trip. But playing around its website, I see a lot of missing features and poor design. Again, I was hoping to find something along the Open Table model for functionality and intuitive user interface.

I’ll highlight some areas where I think the CellarPass team can improve. If any of their folks ever read this, my consulting fee is simply a better app to use. 🙂

First, when you go to the landing page and select a region like Napa Valley you get brought to their main search page. Immediately, you see something missing.

Cellar Pass screen shot

Where’s the calendar option?

A calendar. Why is there not a calendar function? Right off the bat, I should be able to narrow down my options to what wineries actually have appointments available on the days that I’m visiting.

The whole reason why I was searching for an Open Table-like app was that I knew that there was going to be a lot of wineries that were already booked up. I don’t want to start clicking on wineries, going to their page, searching for my dates, only to find that I’m wasting my time. This offers little benefit over the “old fashion way” of emailing dozens of wineries and waiting for the reply or rejection.

Sigh. Okay, let’s see what I can search by.

CellarPass gives you the option of searching by varietal. My wife loves bubbles so let’s look at the sparkling wine producers.

CellarPass sparkling wine search

Or not. Or maybe? I don’t know, did it even take my search query?

My page reloaded, so I assumed something happened. It looks like I got a listing of wineries that may have sparkling wines. This is definitely a poor interface with not including the newly added search term up top.

However, I was suspicious why well-known Napa producers like Schramsberg weren’t listed. Neither was Mumm Napa, Domaine Chandon or Domaine Carneros. That gives me reasons to doubt the usefulness of this site. They have pages for all them (like Schramsberg below) though without any reservation link or hours available for tasting. But these pages weren’t included in my search results for Napa Valley sparkling wine producers.

Schramsberg listing

At least include a link to their website.

I’m guessing this is because of “pay to play” with the wineries that do show up in the search being ones that pay CellarPass for their spot. I get that and understand that tech companies need to make money. But come on. Even if the winery is not paying for their reservation link to go through you, they should still be included in a search result. Maybe they get pushed to end of the listings. Fine. But you already have pages created for them. It’s pretty ridiculous not to use them in the results.

Unfortunately, this was not my only search folly. On the sidebar, they give you the option to search by experience and notable features. They provide a lot of great choices that would be almost perfect for a visitor to tailor their experience to exactly what they want.

Almost perfect.

Notable features and experience

It looks like these features are pulled from the winery page that CellarPass has created. Now I’m not a tech person, but it seems like their site should know how many wineries pages they have listed as “Family Friendly,” “Electric Vehicle Charging,” “Food & Wine,” etc. Why not have the number of wineries tagged noted in parenthesis next to each option?

That’s worthwhile information that can help with planning a trip. If there was only something like eight options under “Ghost Winery,” that’s pretty doable to visit in a couple of days. Maybe I change my plans and do a “Ghost Wineries of Napa Tour.” Or if there are only 3 or 4 wineries listed as “pet-friendly” maybe I need to rethink bringing Fluffy along.

Another issue is that you can only search based on one feature or one experience at a time.

What if I want to visit a family-owned, pet-friendly, sustainable winery that does blind tastings?

Well tough luck because apparently that winery doesn’t exist–at least according to CellarPass. Not only can you not add multiple search parameters but even when I search for each of those individually I come up empty.

Cellar Pass screen shot search of blind tasting

Another “pay to play” issue?

However, this may be a technical issue with cookies or caching or whatever. As I said, I’m not a tech person so I don’t know. But I became curious when the very next search I did for “Calistoga” also came up empty. I had to close the webpage and come back before I was able to get results of wineries in Calistoga.

It’s possible that as I was checking to see what was available under each option that it kept adding to my search parameters without telling me that it was. But who knows? Again, poor interface and something that you would think a tester would have uncovered.

What About Tasting Fees?

Another thing that is sorely missing is the ability to search based on the cost of tastings. Fees can easily span the gamut with many wineries offering different experiences at various price points. A search feature based on min/max tasting fees should be front and center (along with the calendar function).

Along those same lines, wineries that offer complimentary tastings (which is become exceedingly rare) should be highlighted.

I suspect this entry for Consentino Winery, which notes that it has complimentary tastings, was written by the winery itself (it’s one of the few listings in all caps). But CellarPass should use a yellow star, green check mark or something to highlight these wineries because this is the type of info that folks (like broke Millennials) want to know about.

Consentino listing

The listing of hours as well as links to social media is a great touch,though.

Finally, WHY IS THERE NOT A MOBILE APP!?!?!

CellarPass mobile screenshot

Is this for wineries? Is this for users? Who knows?

Or maybe there is. I don’t know. When I went back to the app store and searched for CellarPass there is something listed as in development and then a “guest link” app. I downloaded the guest link app where I was greeted by a request for a Member ID, Username and Password.

Clicking the “Learn More” takes you to their support portal where you are asked to log in with an email address and password.

So…is this even something I’m supposed to use? Not intuitive in the slightest.

I went back to the CellarPass website where I saw a tab to “Join CellarPass”.  Clicking that gives you a pop up where you could sign up for a personal or business account. I click on the personal option where I’m sent to an account creation page. I input my details like email and select a password. Then…

I get an error message.

Lovely.

So, yeah, I have no idea what is going on here.

As I mentioned above, I’m going to try and book a few appointments online with CellarPass through my desktop. We’ll see how these go and I’ll write a follow up to this post when I return.

But I’m still stunned that while there are apps to alert you when it’s the best time to get up and pee, so you don’t miss anything good in a movie, that no one has come up a decent app for booking winery visits and appointments.

Come on Silicon Valley! We need to get our drink on!

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The Practical Guide to Picking Out Wedding Wines

If you lurk around on Reddit’s r/wine sub, you’ll often see posts like this one looking for wedding wine suggestions. Back in my retail days, February would be the start of “wedding season” where almost daily through September you’d get customers coming in asking about wedding wines.

Wedding cake

While I understand the sense of not knowing where to start, I actually don’t think going to an online board looking for specific wine recommendations is a great idea. Nor do I think googling “wedding wines under $10” or whatever is worth your time either.

That’s because every wine market is different in both pricing and selection. These lists and helpful suggestions often send you on a wild goose chase looking for something that you might not even be able to get in your area.

Also, the suggestions that focus on mass-produced and widely distributed options (i.e., supermarket wines) may steer you towards wines that you end up feeling self-conscious about serving at your wedding. (More on that down below)

Instead, the best online advice for picking wedding wines is going to be more general. Both Wine Folly and The Knot have good guidelines that are worth a read. I disagree with a few of their suggestions, but they’re solid starting points.

Below I’m going to lay out the practical approach to picking out wedding wines. This is the same advice that I’ve given hundreds of wedding customers during my career and it all begins with the most important rule.

1.) Don’t Stress About the Wine

Photo by Tracy Hunter. Uploaded to Wikimedia Commons under  CC-BY-2.0

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” — Maya Angelou

Seriously. There is SOOOOOOOO much about wedding planning that you’re going to be stressing over. Picking out the booze should be at the bottom of the worry list.

Take a step back and think about the weddings that you’ve attended. How many of them can you remember the wines from? Most likely you’re not going to remember much–maybe the varietals at best. That’s because you weren’t attending the wedding for a wine and dining experience. You were there to celebrate the couple getting married. That is what you remember.

Even though I was in the business of selling wine, my number one advice to couples was to always focus more on the things your guests will remember–the ceremony, venue and maybe the music and food. Those are worth stressing over far more than picking out the perfect wine that will please everyone and pair perfectly with every dish.

Because, frankly, that wine doesn’t exist.

What does exist is a bounty of enjoyable wines that will fit whatever budget you have. That should be your starting point.

2.) Start Planning Early and Have Fun

Picking out the booze should be the fun part of wedding planning. It certainly should be more enjoyable than getting measured for tuxes and dresses or deciding seating charts.

Photo by Geoffrey Fairchild. Uploaded to Wikimedia Commons under CC-BY-2.0

Starting early also gives the wine shop time to order any additional quantities needed. Keep in mind, even in big stores with multiple skus, they may have less than a case of a particular wine at any given moment.
But with enough time, they can usually order more in.

The best way to keep it fun is to start early by visiting a good wine shop that is staffed by stewards you can talk to. This is key because a real live person is going to be able to listen to your wants and concerns. They’re also going to know what wines are available in your price range that the online “Best under $XX” lists can’t cover.

Most importantly, though, you can ask them the very pointed question “What would YOU serve at your wedding?”

If you’re dealing with a good wine steward, a question like that gets the wheels cranking. They’re going to pick out gems (maybe different grapes or unique regions) at whatever price point you give them. You are essentially borrowing their expertize to make you look like a wine expert.

People still probably aren’t going to remember exactly what you served. But if you want a better chance of having “wowzer wines” that impress, this is where you’ll find them.

Don’t be afraid to give a budget–and don’t feel like you have to bust it either.

Again, there is so much good wine out there at all price points. Maybe not blow-your-mind level great but good, solid and enjoyable. Any wine steward that is worth their salt is going to find you the best bottle at your budget that they would feel comfortable serving at their wedding.

But if you are starting early, you don’t have to take their word for it. Take home bottles of a few options. Open them up at a dinner party with friends or family. This is where the fun part of wedding planning comes in.

If you want to add a twist (and are worried about your budget), do the tasting blind and include wines at different price points. Go a little under your budget and a little over. Taste through them and see if you or your friends can notice a difference. That will help you zero in on if your budget is reasonable. It will also let you know if the wine steward you’re working with is a good one.

If all the wines are duds, try a different wine shop or steward. Starting early gives you that flexibility to have fun and explore your options.

3.) Keep It Simple

Mauro Sebaste Moscato d'Asti

I like combining the something slightly sweet and something bubbly together.
A nice Moscato d’Asti or a Demi-Sec sparkling wine is a far better pairing with sweet wedding cake than a bone-dry Brut.


I would hope that the wine steward would also be giving you this last piece of advice. Don’t go crazy with multiple options and multiple varieties. Not to sound like a broken record, but your guests aren’t there to attend a wine tasting experience. They’re there to celebrate you! You don’t need to try and cover all the bases to please every person.

For nearly every wedding, you only need 3 to 4 options.

Something red and something white.
Something slightly sweet and/or something bubbly.

Rosé wine is also a popular substitute for one of those last two. The idea of a dedicated sparkling wine for a toast is falling out of fashion so many couples just have people use whatever is in their glass for the toast.

Whichever direction you go with is up to you but you should always default back to Rule #1–Don’t Stress About the Wine!

Addendum: If you’re self-conscious about your wedding wines, avoid the mass-produced brands

Now, this last one I’m including because even though I bang the drum on not stressing, I know there are folks who will stress over everything. (My wife is one of them!)

By far, the biggest stressor regarding wines seems to be the fear of what the wine selection “says” about the couple. (It doesn’t say anything, really!) Often that fear centers on the cost of the wine and if the image it projects makes the couple look like cheapskates. This can lead to the temptation to bust your budget and spend way more on wine than you need to.

Photo by FASTILY. Uploaded to Wikimedia Commons under CC-BY-SA-4.0

But if you’re not self-conscious about your wedding wines and are in a last-minute pinch, Costco is a good source for a large quantity of cheap booze.


With all the things that you’re going to get nickel and dimed on with wedding planning, I would discourage falling for that temptation. Again, the vast majority of your guests are honestly not going to care and just want to celebrate with you. (Plus, it’s free booze!)

But I can empathize with not wanting to look like you’re “cheaping out” on your big day. Even though you’re not really cheaping out–you’re being reasonable and working within a budget.

However, if you know that is going to be an issue for you, avoiding the big mass-produced names is the easiest way to skip that stress. Because then your guest really won’t know how much you paid for your wines.

Picking a big name wine that is widely distributed at every grocery store, gas station and Costco is like leaving the price tag on a gift.

It’s also like serving McDonald’s at your wedding. Everyone knows the price of a Big Mac and where you got it at. Likewise, anyone that drinks wine or shops at a grocery store has gone by the huge displays of these big name wines and have seen the shiny SALE tag on them. There are no surprises. They will know pretty much exactly what you spent.

Again, this shouldn’t be a big deal. But if you are truly self-conscious about the image that your wedding wines are going to project, avoid the “McDonald wines”.

If you’re working with a good wine steward, they should be able to recommend wines from smaller producers or less widely known grape varieties/wine regions that are going to over deliver on the price. You can get an under $15/10/5 wine that doesn’t taste like (or that everybody knows is) an under $15/10/5 wine.

That way you can remove another stressor from what should be one of the best days of your life. Most importantly, it lets everyone get back to focusing on what really matters on your wedding day.

Figuring out what the flower girl is putting up her nose.

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60 Second Wine Review — Ergo Sum Shiraz

A few quick thoughts on the 2012 Ergo Sum Shiraz from Victoria, Australia.

The Geekery

Ergo Sum Shiraz

Ergo Sum was a collaboration project between Michel Chapoutier and Rick Kinzbrunner of Giaconda.  The first vintage of this single-vineyard Shiraz from the Victorian Alps was released in 2008.

This was one of several projects that Chapoutier has been involved in. In addition to his own eponymous Rhône wines, Chapoutier collaborates with his longtime assistant Pierre-Henri Morel to make PH Morel.

He also has two projects in Roussillon, Domaine de Bila-Haut and Agly Brothers–the later a collaboration with the Laughton family of Jasper Hill. Chapoutier became acquainted with the Laughtons in the late 1990s when he first visited Australia.

With Ron Laughton, he planted a vineyard near Jasper Hill to produce La Pléiade (Cluster M45). Chapoutier also started Domaine Terlato & Chapoutier in Australia with his longtime importer and founded Domaine Tournon in the Victorian Pyrenees.

2012 was the last vintage of Ergo Sum with Chapoutier and Kinzbrunner. Peter Graham, Kinzbrunner’s assistant winemaker, took over the label as part of his Domenica Wines brand.

The wine was aged 18 months in 30% new French oak barrels with around 300 cases produced.

The Wine

Photo by Tomasz Sienicki. Uploaded to Wikimedia Commons under CC-BY-SA-3.0

Lots of smokiness in this wine but its more distracting than anything.

Medium-plus intensity nose. Very smokey with herbal rosemary and black pepper. Underneath is dark fruit but it’s not very defined.

On the palate, the smoke comes through but has almost a char-y character that is a little distracting. Medium-plus acidity defines the dark fruit as black plum and blackberry with a juicy edge to balance the wine’s full-body. Medium-plus tannins are ripe. Moderate finish brings back the pepper but lingers on the smoke.

The Verdict

This wine tastes like it’s in an awkward spot at the moment. There are some hints of character and it has a solid structure. But the pieces just aren’t coming together.

At $55-65, it has the potential to live up to its price point but right now it is fairly underwhelming.

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The Lost Storytelling of Wine

Now that we’ve talked about the Millennial math that is stacked against the wine industry, let’s work on reframing the discussion about value.

Photo by Onderwijsgek. Uploaded to Wikimedia Commons CC-BY-SA-3.0

To appeal to Millennials, the industry has to demonstrate its value. They have to show us why a bottle of wine is worth shelling out our hard earned cash to purchase. As I mentioned in my post Is the Wine Industry boring Millennials to (its) death? the old playbook of marketing is not going to work.

We don’t care about high critic scores.

We don’t care about exclusive, high-priced cult wines that are famous for….being exclusive and high-priced?

And we certainly don’t care about the “lifestyle” image and traditions that enticed our parents’ generations.

But do you know what does entice us? A great story.

The Reading Generation.

Photo by Tmursch . Uploaded to Wikimedia Commons under CC-BY-SA-3.0

If you give a mouse a cookie, make sure he doesn’t pair it with something too dry.
A very dry wine will taste tart with a sweet cookie.

LeVar Burton would be proud because Millennials are leading the pack when it comes to reading. The popularity of digital formats are a big driver but even tried and true paper and hardback books are seeing an upswing in interest.

Millennials are infusing bookstores with new life because of the sense of nostalgia and authenticity they give us. When we feel overwhelmed with the world, books offer a haven and sure-fire antidote to the “Boredom Factor” we disdain.

Gosh, wouldn’t it be great if the wine industry could capture some of that?

If only we had a product that could convey a unique sense of place, crafted by people with a passion and personality?

If only we had something that constantly changed, both in the glass and in the bottle, like a great thriller with all its twists and surprises?

Hmm…if only.

A Story in a Bottle

The wine industry will continue to have problems converting Millennial consumers if it sticks with the old playbook of treating wine like it’s a commodity or status symbol. Neither of those interest us.

The health-consciousness of Millennials are moving us away from the idea of drinking cheap wine just to get a cheap buzz.

Photo by Jami430. Uploaded to Wikimedia Commons under CC-BY-SA-4.0

Let see, should we spend $25 on a bottle of Meiomi or an order of organic avocados sliced on toasted nine-grain bread with sesame seeds?
…or we could buy a house?

We don’t have the money or inclination to buy luxury “status” wines because we’d rather pay rent, go on a trip or enjoy avocado toast.

Yes, the gameboard has changed with Millennials. But what should send a spike excitement through the industry is that it’s changed in a way that is tailored to the strengths of wine.

Step back and think about it–what beverage beyond wine can so perfectly cater to a Millennial’s sense of wanderlust or their cravings for authenticity and uniqueness?

What beverage can tell a story better than wine?

We just need to stop thinking of (and promoting) wine like its a commodity. We need to reclaim our lost storytelling.

Compelling Characters

This is the personality and people behind a wine. By far, it’s a winery’s most important asset and should be the number one marketing focus.

Print made by Sidney Paget (1860 - 1908). Uploaded to Wikimedia Commons under CC-PD-Mark

Watson, it was clearly the sulfites in his wine that poisoned him. Jenny McCarthy said they were bad.

The key to every great story is a compelling central character–our heroine or anti-hero. The central character is what separates one book from the myriad of others in the same genre. There are thousands of detective stories but there is only one Sherlock Holmes, one Alex Cross, one Hercule Poirot or one Kay Scarpetta.

And while there are god knows how many Cabernet Sauvignons, Chardonnays, Red Blends, Pinot noirs and Sauvignon blancs out there, what distinguishes each of them is their own central character–for better or for worse.

Maybe its a bulk wine with its central character a boring, non-descript narrator. They come and go like cheap penny dreadfuls.

A winery that wants to capture the attention of Millennials doesn’t need to be a Sherlock Holmes. But they do need to aim for more than non-descript and dreadful.

What makes a character compelling is that they come to life, they’re relatable. The readers learn details that add color to their understanding of the character. This lets the character jump off the page and resonate with them.

What makes a bottle of wine become more interesting and compelling is the character behind the bottle–not the grape or terroir (the backdrop). Of course, the plot (the wine itself) is important but readers will accept a few underwhelming books in a series (I’m looking at you Alex Cross’ Trial) if the character is still compelling enough to follow.

For a winery to appeal to Millennials, they need to build and promote this character.
Photo take by self. Uploaded to Wikimedia Commons as user:Agne27 under CC-BY-SA-3.0

And, honestly, a bottling truck is kind of cool.

Show us the details that add color to our understanding of your wine.

Who are you?

Why are you making wine?

What drives you and is distinct from all the other characters out there?

Show us the hard work and setbacks. Your consumer has setbacks too. Show us the excitement and joy of many months/years of labor coming down the bottling line. There are things in our lives that take months/years to come to fruition. We can relate to that.

Let us connect to your wine by telling us your story.

Because that is really the only compelling reason we have to pick up your bottle over every other option that is clamoring for our money.

The Backdrop

J. R. R. Tolkien, J.K. Rowling and Stephen King certainly had compelling central characters in their works. But they also brought the settings of their stories to life, even in short-stories that weren’t part of a larger world-building series. While the stories would still go nowhere without the central characters, the backdrop was an essential piece of the puzzle.

In wine, the backdrop is the grape varieties and places that the wine is from. One of my favorite definitions of terroir is “the story of a wine,” and this includes things like the climate of the vintage and the culture/traditions that a wine is brought up in.

Photo by Olivier Colas (http://olouf.fr). Uploaded to Wikimedia Commons under CC-BY-SA-4.0

Fun Fact: The Battle of Pelennor Fields was filmed only about an hour half away from the wine region of Central Otago.
“I am no Burgundy!”

A Pinot noir from New Zealand is distinct from one from Oregon, California or Burgundy for many reasons. All those reasons add richness to the story of the wine just like Middle Earth, Hogwarts and Shawshank added richness to their narratives.

When I encourage wineries to focus more on marketing the unique character of themselves, I’m not telling them to ignore the grapes or terroir. But they should recognize these things for what they are–the backdrop.

This is why making wine from unusual grape varieties or emerging wine regions is not enough to entice Millennials.

As fascinating as visiting Gondor is, we only care about that place because of Aragorn, Faramir and Boromir. Likewise, unique grape varieties like Fiano, Xinomavro, Cinsault and Trousseau or emerging wine regions in Denmark and Sweden are exciting but the novelty of new wears off quickly.

To keep consumers turning the page, you still need a compelling character to drive the story.

The Plot

However, you can have the most compelling character ever written with an imaginative world, but the plot still needs to deliver. As I mentioned above, readers will forgive a weak book or two in a series if the character is worth following. But the strength of that character gets weakened with every dud.

By Source, Fair use, https://en.wikipedia.org/w/index.php?curid=4032043

Yeah, I know it was the Oxycontin but *shudders*.

Similarly, the strength of a winery’s character weakens with every subpar bottle they release. Plus, there is always the risk of a consumer’s first impression coming from that “off-vintage” and them deciding that the character is not worth waiting for another book. If your first experience with Stephen King was Dreamcatcher, it might take some coaxing to get you to try another bottle.

Most importantly, though, the plot of what’s inside the bottle is where wine separates itself from other options. Above all, here is where we can highlight a wine’s value above a similarly priced beverage.

Yeah, you can get flavor and a buzz from craft beer, cider, spiked seltzer water, cocktails and spirits. But each of those items is a short-story that stays static.

The story of a wine doesn’t end when the cork is pulled. That is merely the end of one chapter.

A Continuing and Changing Climax

The evolution of wine in a bottle is something that the wine industry does a poor job of explaining or marketing. And we wonder whatever happened to aging fine wines?

We promote “drinking windows” and isolate people/wines into camps of “instant-gratification” or “cellar-worthy.” We treat enjoyment of wine like it’s a timestamp on a theater ticket. Better get your butts into the seats before they lock the doors.

Photo by CynSimp. Uploaded to Wikimedia Commons under CC-BY-SA-2.0

What they didn’t tell you was that the toxins were really kombucha.

All of that ignores the storytelling that adds value to wine.

Even after the cork is pulled, a great wine (like a great story) will unfurl itself over the course of each glass. Change of direction, build-ups and plot twists are around the corner with the next pour.

What equivalent priced beverage offers that? Yeah, your beer could get warm and change. Or your ice sphere could melt into your diluted whiskey. But that’s more discovering that trees are releasing toxins to purge the planet than realizing that Bruce Willis is dead.

Plus, with many wines, there are still chapters that have yet to be written and are waiting to be experienced months, years or even decades down the road. The bottle you open today is not going to be the same bottle–the same story–that it’s going to be when you pick up the book again.

That’s fascinating and exciting!

It’s something that not even the Choose Your Own Adventure series can top.

Leveraging our strength and adding value.

In hindsight, it will be silly if the wine industry continues to have a “Millennial Problem.” Our greatest strength is that our product has such potential to be compelling, unique and authentic.

We just need to get back to telling our stories.

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Millennial Math — Where’s the value in wine?

A few days ago I wrote about the “Boredom Factor” that is sapping Millennials’ enthusiasm for wine. But engaging Millennials with things that are new, interesting and authentic is only part of the battle. The industry also needs to reframe the discussion about value and pricing.

Photo by Ecole polytechnique Université Paris-Saclay. Uploaded to Wikimedia Commons under CC-BY-SA-2.0

Let’s face it, wine delivers horrible “bang for the buck”–especially compared to other alcoholic beverages. This is true at all price points, but particularly at the low-end (and ironically titled) “value wine” segment.

For smaller boutique wineries, worrying about “value wine” might not seem like a big deal. But the issues impacting the top shelf take root on the bottom.

If you want to know why $100+ bottles of Napa Cab are in danger, head to your local grocery store and look around.

Millennial Math in the Grocery Store

I’ll get to our boutique and more premium wine brands below. But let’s start with a cash-strapped Millennial who want to spend less than $10 for something to drink. You could go to the wine aisle and find stuff like this.

Yellow Tail and other under $10 wines

Then there are other options as well–like Barefoot, Arbor Mist, Cooks, Andre’s and more. At this one grocery store, I estimated that around 40% of their wine selection was sub $10. So, diversity, yeah?

But they all fall into the same “sameness” of sweet, simple or boring Cabs, Chards and Red Blends. Sure, you have the occasional gimmick of things like the “living labels” of Treasury Wine Estates’ 19 Crimes. However, after the novelty of a cute label wears off, it’s still the same boring juice in the bottle.

Now right next to the wine department in many stores is a beer department which has likely been greatly expanded thanks to the craft beer boom.

Let’s see what under $10 options our Millennial shopper has there.

22 oz Beer bomber singles

These are 22 oz “bomber” sizes of beer which is only a tad smaller than the standard 750ml (25.4 oz) bottle of wine. In this one Albertsons grocery store, I counted over 80 different SKUs of at least 20 different styles of beer among under $10 bombers. And this was a rather small grocery selection for the Seattle-area market.

If you think of beer styles (Belgian Tripel, New England IPA, Oatmeal Stout, etc.) like grape varieties, the beer department has the wine industry smoked when it comes to answering the “Boredom Factor.”

Even among the same style (like IPA), you are far more likely to find distinct personalities and differences (hoppiness) among various brews than you ever would dream of finding among under $10 Cabs, Chards and Red Blends.

I have a fair amount of industry folks who read this blog so I’m going to ask you to step back and take off your “wine hat” for a moment. If you were a young post-college Millennial shopper with no personal connection (like having visited a winery) or long-term relationship with drinking wine, what would you spend your $10 on?

Are we just waiting for better times?

Yeah, things suck right now for the broke 20-something Millennial. But can we really predict their future buying potential based on the habits of their 20s?

It’s true that most Millennials have not entered their peak earning ages. Likewise, most have not reached the ages when previous generations started embracing wine.

Jason Haas, of Tablas Creek, makes that later point particularly well as he points out some of the silver linings amidst the gloom and doom assessments about Millennials.

The median age of a Millennial is 30, but the Millennials at the peak of the demographic bubble are just 24. Were many Baby Boomers drinking wine at age 30, let alone 24? No. How about GenX? Not much. Millennials are drinking more wine than preceding generations were at the same age, which should be a positive enough trend. — Jason Haas, Are the gloomy messages about the state of the wine industry warranted? I say not for wineries like us. 2/4/2019

I concede Haas’ point and appreciate his optimism. I’ve certainly not hidden my affection or admiration for Tablas Creek’s business acumen. Though Haas is a “proud Gen Xer,” he pretty much runs Tablas Creek like a Millennial with a brand that embraces transparency, authenticity and sustainability along with pushing the envelope for new and exciting wines.

Without a doubt, if more wineries followed Tablas Creek’s example, the Boredom Factor would almost be a non-issue.

But what I fret that Haas’ optimism overlooks is the habits and perceptions that are being ingrained into Millennial consumers right now. Haas’ generation (and the Boomers) had the benefit of a promising economic outlook before them–where there was the potential for growth in earnings and career development.

That is a luxury that many Millennials don’t have and this is something that we are all too aware of. Even if things get a little bit better into our late 30s and 40s, it’s going to be very difficult to shake the mindset and spending habits of our formative 20s and early 30s.

Valuing “Value”

While things are not as bad as they were during the Great Depression, social scientists and economists are already drawing parallels to the spending habits and mindset of Millennials with those of the Silent Generation born between 1925-1945.

Even though the Silent Generation benefited from the post-war boom, many kept the spending habits imprinted on them during the hardship of the Great Depression. Prominent among those retained habits was the idea of stretching your dollar–even when you had more dollars to stretch.

Millennials certainly like to be entertained. We want experiences and to feel connected. And we avoid boredom like the plague.

But we deeply value “value.”

The $15-25 Sweet Spot

Let’s go back to the grocery store and look at the more premium $15-25 “sweet spot” range of wine pricing–with emphasis on the sweet.

Meiomi & 7 deadly with cheaper spirits

Usually, Meiomi is not over $25 so, for the sake of argument, I’m including it here.

When you get up to the higher price points, wine’s competition is not just beer (with many interesting six and twelve packs available in this price range) but also spirits as well. But spirits adds another dimension because they’re far less perishable and the servings are much smaller.

With wine and beer, you ideally want to enjoy it the same day that it was opened. But a comparably priced spirit can last weeks or even months.

Now I can hear wine folks scoffing at the idea of Captain Morgan or Deep Eddy taking away throat share from anyone older than 23. Yeah, I get it. The “Fireball crowd” eventually grows up. But for those folks who lose the sweet tooth and want something with more complexity, the spirits department still offers numerous options–especially among whiskeys.

Plus, because of how long a bottle of whiskey last, a Millennial could even stretch their $25 drinking budget to $40 and still get some very compelling value.

Old Forester and Woodford reserve

Personally not a fan of the Redneck Riviera but I’d take it over Meiomi any day of the week.

Granted, you have to sometimes deal with the inconvenience of getting the product out of lockup. Also, in some states (like Washington) there are crazy high liquor taxes to account for too.

However, this is all part of the sum-value Millennial Math that we deal with on every trip to the store. What the wine industry needs to concern itself with is how all these figures are adding up.

Banking on Premium Spenders

I want to embrace the optimism that as Millennials feel financially secure, they will turn to wine and start spending in the premium category. That means not only a strong wine industry but also a strong economy overall.

But I can’t shake the feeling that even if Millennials have more money to spend, that they’re not going to be impressed with the value they see in high-end wines. This is something that I’ve personally experienced myself. I’m very fortunate in my financial situation to where I can occasionally splurge on bottles like Opus One, Silver Oak, Cristal and Petrus.

You know what? I’d rather drink Pappy.

I feel this way even though I’m a highly-engaged wine drinker with a personal connection to wine. I’ve been bitten hard by the bug and have a healthy cellar to show for it.

But if you ask me for my brutally honest choice of whether to spend another $2600-4000 on a bottle of Petrus or something like the 1981 Glenmorangie Pride, I would choose the Glenmorangie every time.

And this is coming from someone that keeps a picture of Petrus as their background banner on Facebook!

However, when I step back and let my Millennial nature take over–when I think about the sum-value of what I’m getting compared to what I’m paying–whiskey beats out wine.

If that’s the case with someone like me, then how do you think the math is playing out with my cohorts?

The Petruses of the World are not the ones that need to worry.

Petrus is not going to have problems selling their wine. Even if Millennials aren’t spending at levels of past generations, wineries like Petrus make so little at such high prices that they only need a few folks to bite the bullet each vintage. There is always going to be enough people like me who shell out thousands to attend our Super Bowl–even if it ends up being a 13-3 snorefest.

The real hurt is going to be felt by all the wineries making NFL regular-season and playoff-type wines. They’re the ones that are going to have to convince Millennials that their wines are worth the price of the ticket.

Let’s go back and look at our supermarket shelf at some of the $50-100 options.
$50 to 100 wine vs spirits

That is an excellent price on the Grgich. The only thing that kept me from pulling the trigger was wondering how long it had been standing upright under the supermarket’s harsh lights.

Again, why spend $50-100 for something that needs to be enjoyed mostly in one night (unless you spend another $200+ for a preservation system like the Coravin) over something you could stretch for months?

Wine’s saving grace has been that only a small segment of drinkers have developed a taste for brown spirits like whiskey, tequila and rum. But those categories are growing–especially among Millennials and women.

If the boredom factor doesn’t kill off the $100+ Napa Cab, brown spirits certainly will.

But it all starts back in the beginning, with the spending habits and perception of value that Millennials are developing now with their under $10 and $15-25 options. Here is where wineries are losing the battle before the war even begins.

Yeah, Millennials wanderlust is great and can definitely help wineries that are offering different and exciting wines. But that same wanderlust also fuels our openness in trying other beverages like craft beer and brown liquors. The more we try them, the more those other options become players in the “sum-value” game of Millennial Math.

And, right now, that math is seriously working against the wine industry.

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60 Second Wine Review — Canard-Duchêne Brut

A few quick thoughts on the non-vintage Canard-Duchêne Brut Champagne.

The Geekery
Canard Duchene Champagne

The origins of Canard-Duchêne is a love story. Léonie Duchêne was a winemaker and daughter of a grower in Ludes, a premier cru village in the Montagne de Reims. In 1860, she married the local barrel marker, Victor Canard, convincing him to start a Champagne house together in 1868.

Rather than move to the big cities of Reims and Epernay, Léonie and Victor stayed in Ludes. Their son, Edmond, took over the estate in 1890 and greatly expanded the house’s presence in Russia. He soon acquired the rights to be the official Champagne of Tsar Nicolas II.

The house remained family owned until 1978 when the conglomerate LVMH acquired it. Tom Stevenson and Essi Avellan noted in the Christie’s Encyclopedia that Canard-Duchêne then became a “second label” of Veuve Clicquot.

In 2003, LVMH sold the brand to Alain Thiénot who began a long process of renovating the house and vineyards. He brought in Laurent Fédou as cellar master and introduced an organic line of Champagnes.

The non-vintage Brut is a blend of 40% Pinot noir, 40% Pinot Meunier and 20% Chardonnay. Fédou puts the wine through full malolactic, aging it on the lees 23-26 months before bottling with 9 g/l dosage. Around 10,000 cases are imported to the US each year.

The Wine

Photo by Prayitno. Uploaded to Wikimedia Commons under CC-BY-2.0

The palate has more going on than the nose with a lemon-custardly mouthfeel.

Medium intensity nose–citrus and floral notes.

On the palate, the citrus notes carry through but become weightier and more pronounced. Coupled with the soft mousse and slight toastiness, the Champagne takes on a lemon custard feel. Lively acidity keeps it fresh and well-balanced with the dosage. The acidity also brings to life some spiced pear that lingers on the moderate finish.

The Verdict

This is a solidly made Champagne for $35-40. The simplicity does remind me a bit of Veuve but with more citrus notes and a drier profile.

It’s not worth going out of your way to find, but it’s an enjoyable glass.

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