Tag Archives: Wine Spectator

Wine Geek Notes 4/9 — Organic Wine, 2017 Bordeaux and Component Wines

Photo by Hudson C. S. de Souza. Released on Wikimedia Commons under  CC-BY-SA-4.0

Here is what I’m reading today in the world of wine.

Isabelle Legeron MW: why it matters what wine we drink and food we eat by Alistair Morrell for The Buyer (@TheBuyer11)

I recently finished reading Clark Smith’s Postmodern Winemaking: Rethinking the Modern Science of an Ancient Craft where he advocates for a balance between winemakers using all the tools at their disposal (like reverse osmosis, cross-flow filtration, etc) but not lose sight of “soulful winemaking” and letting the wine tell the story of where it came from. It’s almost a contradictory position that is the vino-equivalent of the Kobayashi Maru.

Throughout the entire book, Smith advocates for, above all, more transparency in winemaking. A winemaker shouldn’t use any tool or additive that he or she would not feel comfortable openly talking about. In that regard, he and Master of Wine Isabelle Legeron would be kindred spirits.

In her interview with Alistair Morrell, Legeron draws the connection between consumers’ concerns over sourcing and knowing what’s exactly in their food and how that is changing the wine they are drinking. However, as I discovered in researching for my article about Vegan wines, the wine industry has a bit of a halo effect that has long been given a free pass in most consumers’ minds because—it’s just grapes, right? Well….not exactly.

Like Smith, I don’t think winemakers should be demonized for using technology but I also find sympathy with Legeron’s view that consumers should know what kind of chemicals are being used in the vineyards, what additives like Mega-Purple or oak chips do and what in the world was done to make a wine like Apothic Brew exist.

The article also touches on some of the issues that “natural producers” dealt with in the troublesome vintage 2017 which brings me to my next article of interest.

Photo by Benjamin Zingg, Switzerland. Uploaded to Wikimedia Commons under CC-BY-SA-2.5

Ch. Rauzan-Ségla in Margaux

The 2017 Bordeaux Barrels Diary: A View from the Top at Château Canon by James Molesworth (@JMolesworth1) for Wine Spectator (@WineSpectator)

As the 2018 en primeur tastings wrap up, we’re getting ready for the start of the 2017 Bordeaux Futures campaign. I’m buckling down into my research as I plot my own personal strategy and purchases. I bought very heavily in the 2015 and 2016 campaigns so I naturally expect to buy much less in 2017.

But I’ll still buy something. My initial instinct is that 2017 could serve as a fair “cellar defender” vintage meant to be open for more short term consumption. I use the term “cellar defender” because my cellar will now have a nice stash of 2015/2016 that I will need to fight off the temptation to open too soon–a fate that has unfortunately befallen many of my 2009/2010 gems. If I want to get the full value of my pleasure investment in these potentially great 2015/2016 wine, I will need to have a few good “sacrificial lambs” to help keep my grubby paws off the good stuff.

The key will be in sorting through the hype and fluff to find the real value. I don’t want to pay filet mignon prices for my mutton.

The Chanel Group’s holding of Ch. Canon, Ch. Rauzan-Ségla and now Ch. Berliquet intrigue me because the first two have undoubtedly been on the upswing and reaping the benefit of investments in the vineyards and winery. Rauzan-Ségla has particularly impressed me with delivering quality results in the troublesome 2012 and 2013 vintages. While I would not want to go into the $100+ range, if the 2017 is priced in the $75-80 range like those 2012/2013s then I might be intrigued.

However, having the Chanel team now at Ch. Berliquet (which is priced in the $35-40 range) could be some very enticing mutton

Making Varietal Wines in Bordeaux by Vicki Denig (@vicki_denig‏) for Seven Fifty Daily (@SevenFiftyDaily). Brought to my dash via John Corcoran (@jncorcoran1).

Going along with my Bordeaux mood, I got very excited reading about this new project with Michael H. Kennedy II of Component Wine Company in Napa (a protege of Aldo Sohm) and Château Lynch-Bages to come up with a special series of varietal wines from some of the Cazes family’s holdings in the Left Bank.

While blending is always going to be intimately connected with Bordeaux, the chance to try the individual components in isolation (from such a high quality producer) is worth geeking out over. Of course it will depend on if the price is crazy or not. While I expect to pay $100+ for Ch. Lynch-Bages, I’m not sure a varietal Cabernet Franc from them at that price is going to entice me. My optimistic hope is that these Component wines will be priced more in the $35-45 range.

I signed up for Component Wine Company’s mailing list to keep an eye on this project and will post any updates.

What’s On Deck for SpitBucket

In addition to getting knee deep in readings about the 2017 Bordeaux vintage and Futures campaign, I’m also prepping for my upcoming trip to Paso Robles for Hospice du Rhone at the end of this month and a trip to Burgundy at the end of May. So expect to see a few more posts geeking out about Rhone varietals and a couple more installments in my “Keeping up with the Joneses in Burgundy” series.

My top wine at the 2017 Wine Spectator Grand Tasting was this Adobe Road Cabernet Sauvignon from the Beckstoffer Vineyard Georges III in Rutherford.

In the middle, I’ll also be attending the Wine Spectator Grand Tour Tasting in Las Vegas. You can check out the first part of my three part series from last year’s Grand Tour Tasting here.

While my blog postings won’t be as frequent during my travels, I will still be posting regularly to Instagram and Twitter so feel free to follow me on those platforms as well.

Cheers!

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Why I Don’t Use Scores


My 60 Second Wine Reviews are a regular feature that give me a chance to geek out about various wines. But while I deliver a “Verdict” at the end of each review, I also leave a glaring omission.

I don’t give a numerical score.

It’s not that I’m morally opposed to using the 100 point scale popularized by Robert Parker and Wine Spectator or the 20 point scale favored by Jancis Robinson and UC-Davis. In fact, I regularly look at scores by those publications and use them as tools in researching wines.

But I think they’re useless for me to give out.

A 7 Point Scale

When I first started using CellarTracker, I got into the habit of rating wines numerically but soon discovered a disturbing trend. While in theory I had 100 points to divvy out, in truth, I was really only working on a scale of 87-94.

If the wine was well made but not my style, 90-91 points. If it had some issues then 87-89. For wines I really liked it was 92-93. If it blew me away then a 94.

For some reason I just couldn’t rate anything above 94 because I felt like there was always the potential for something else to come along to raise the bar—even though I’ve enjoyed some amazing wines over the years.

The 1996 Chateau Margaux? 94 points.
The 2010 Angelus? 94 points.
The 2005 Quilceda Creek? 94 points.
The 2012 Chappellet Pritchard Hill? 94 points.
The 1970 Taylor Vintage Port? 94 points.
The 1996 Champagne Salon? 94 points.

This is not a slight on any of those wines and they all deserved the much higher scores they got from professional critics. But for me, even though I richly enjoyed them and felt that I got more than my money’s worth with each, there was still that mental and emotional barrier that didn’t want to go higher than 94 points.

Painting by EGrützner. Sourced from Ketterer Kunst Auktion: 402, 14.05.2013, lot 699. Uploaded to Wikimedia Commons under CC-PD-Mark

Trust me, I’m a professional drinker.


It’s silly but isn’t trying to quantify numerically all the nuances of wine a fool’s errand anyways?

And truthfully when it comes playing the fool (and doing it well), we can’t all be a Falstaff, Stanczyk, Claus Narr or James Suckling.

I Rate With My Wallet

And I believe that most wine drinkers do the same.

While we might sometimes indulge our inner Robert Parkers with scoring, I would wager that most of the time when we evaluate a wine, we judge it on if we got enough pleasure to merit the cost of what we paid. It’s human nature to expect more from a $100 bottle of wine than a $10 bottle and that is the approach I take with each wine I taste.

I view the cost of each bottle as a potential investment in pleasure and I seek a solid return on my investment.

94 points but well worth splurging on to try at least once in your life.


And it is my investment as my wife and I personally buy more than 90% of the wines (and whiskeys) that I review on this blog whether it be the 2006 Petrus, 20 year Pappy Van Winkle, Taittinger Champagne Comtes de Champagne Rosé or the Groth, Pegau CdP, etc. A few times even at restaurant mark ups!

Now some wines like the 2007 Poisot Romanée-Saint-Vivant and the wines featured in my Walla Walla Musings post, I do get to taste at tastings open to industry/media and I often get my tasting fees waived at wineries for being in the industry–but with each wine I always default back to the question of “Would I pay $$ to purchase this wine?”

If I’m tasting it blind and I don’t know the cost, I ascribe a price point that I feel would be good value if I was buying the wine.

But unlike Robert Parker, Jancis Robinson, James Suckling and the like, I’m not trying to be a professional wine critic or consumer advocate. I’m just a geek who likes to drink.

I rate wines on my personal scale of if I think they’re worth spending money on because ultimately that’s what I’m interested in–do I want to buy this wine (again)? Just as other folks have their own personal tastes, people also have their own personal scale of value.

That’s perfectly fine and, frankly, is the reason why I put the “Verdict” section at the very bottom of each review. My opinion is just my opinion and, besides, it’s really the “Geekery” section where you’ll find the good stuff anyways.

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Event Review — Washington vs The World Seminar

Every year as part of Taste Washington weekend, the Washington Wine Commission host several education seminars to highlight the unique terroir, wines and personalities of the Washington wine industry.

This year I participated in the Washington vs the World: Old World, New World, Our World seminar that was moderated by Doug Charles of Compass Wines. The event was presented as a blind tasting of 5 flights–each pairing a Washington wine with a counterpart from elsewhere in the world.

Featuring a panel of winemakers including Casey McClellan of Seven Hills Winery, Jeff Lindsay-Thorsen of WT Vintners, Keith Johnson of Sleight of Hand and Anna Schafer Cohen of àMaurice Cellars as well as Damon Huard of Passing Time Winery and Sean Sullivan of Wine Enthusiast and The Washington Wine Report, the one and half hour event was a terrific opportunity to learn insights from the panel while honing your blind tasting skills with some world class wines.

Below are my notes from each of the flights followed by the reveal of what the wines were.

Flight 1

Wine 1: Opaque ruby with more red than blue hues. Medium-minus intensity nose–floral roses with red berries. Some oak spice.
On the palate–red cherry and currant. High acidity, medium-plus tannins. Little skeletal and thin. Short finish but the floral notes come back and seem promising. Feels like a young Cab that needs some time to flesh out. No minerality so likely New World. Cool climate Washington–Yakima/Walla Walla?

Wine 2: Very opaque purple. Much darker than #1. Little hazy so likely unfiltered. Medium-minus intensity–dark fruit but also a noticeable green note. Vanilla.

The sediment from wine #2. There was no sign of age so clearly this wine wasn’t filtered.

On the palate, the noticeable oak vanilla comes to the forefront but the green leafy notes are also there. Dark fruits but still not very defined, especially with the oak. Medium-plus acidity and high tannins that have a chalky grittiness to them. Some clove spice from the oak. Likely a Cab like wine #1 and it feels like a New World Napa with dark fruit and all the oak but the green notes are throwing me off. Napa Mountain AVAs? 2014 Walla Walla?

Flight 2

Wine 3: Opaque with more red than blue hues. Medium intensity nose. Chocolate covered cherries and spice.

On the palate, chocolate cover cherries still with blue floral notes (Cab Franc?) and a mix of oak baking spice and Asian cooking spice. A lot of layers to evolve. High acidity–very juicy cherries. Medium-plus tannins, very velvet. Some pencil graphite minerality on the long finish (Cab Franc x2?) Kinda Old Worldish but the chocolate covered cherries seem New World or a very modern Right Bank Bordeaux? Very lovely.

Wine 4: Opaque ruby with a little fuchsia hues. Pretty similar color depth to #3, just slightly different shades. Medium intensity nose with some floral and perfume nose. Vanilla blossoms. Smells like a Macy department store. Some blue fruits.

On the palate, the blue fruits–plums and blueberries–carry through and has noticeable oak. Medium-plus acidity and high grippy tannins. Seems very Cab-like with that big structure. No minerality and really short finish. Like wine #1 this seems a bit skeletal and young but I don’t think this one is as promising as #1. Washington BDX blend?

Flight 3

Wine 5: Opaque ruby with noticeable blue hues. High intensity nose. Smokey tobacco and meatiness but also an earthy forest element. It smells like you’re hiking through the forest to get to a brisket BBQ.

On the palate, lots of dark fruit–black currant, black raspberry–but lots of smokey, meatiness too. Some leather. High acidity, high tannins. Big wine! Long finish with cigar notes. Taste like a Left Bank Bordeaux and Cote Rotie had a baby. Fantastic wine but I can’t think of a WA producer doing this.

Wine 6: Opaque ruby with noticeable blue hues. A tad darker than #5. Medium-plus intensity nose. Dark fruits. Chocolate covered acai berries. Lovely blue floral notes.

On the palate, rich black fruits–black plums, black currants. Noticeable oak vanilla. Juicy medium-plus acidity and medium-plus tannins. Very well balanced. Long finish. Taste like a high-end Napa so high-end WA? Both of these are outstanding.

Flight 4

Wine 7: Opaque ruby with some blue hues. High intensity nose with leather and smoked meat. More intense than Wine #5! A little green olive tapenade on toasted bread. Grilled rosemary skews. Floral violets. Roasted coffee. Lots and lots of layers!

On the palate, blackberries and bacon. The roasted coffee notes come through as well as most of the bouquet. Medium-plus acidity and medium-plus tannins. Little back end heat. Long finish. Very Northern Rhone-like. Really delicious wine that I want more time with.

The panel for the seminar. (Left to Right)
Doug Charles, moderator
Casey McClellan, Seven Hills
Jeff-Lindsay-Thorsen, WT Vintners
Keith Johnson, Sleight of Hand
Damon Huard, Passing Time
Anna Schafer Cohen, àMaurice
Sean Sullivan, Wine Enthusiast


Wine 8: Very opaque purple. Much darker than #7. Medium-intensity nose. Almost shy compare to #7. Black fruits. Citrus-lime zest? (WA Syrah?) Medium acidity and medium tannins. High pH. Little rocky minerality on moderate finish. Warm climate New World. Seems like a Red Mountain Syrah. Reminds me a little of the Betz La Cote Rousse.

Flight 5

Wine 9: Clear ruby with red hues. First wine that I can see through. Medium-plus intensity nose. Roasted chicken herbs–thyme and sage. Some blue floral notes.

On the palate, a mix of red and dark fruits–cherries and berries–with the herbal and floral notes. High acidity. Medium-plus tannins. Little minerality on the moderate finish. Seems like a cool climate New World or Old World Rhone.

Wine 10: Clear pale ruby. Lighter than #9 but darker than a Pinot noir. High intensity aromatics with earthy notes and red fruits. Some bacon fat smokiness.

On the palate, all red fruits–cherries and tart cranberries. The smokey bacon fat also comes through (Syrah?). High acidity and medium-plus tannins but way more biting. Not as well balanced as #9 and coming across as more thin and skeletal. Short finish. Seems young.

The Reveal
My favorite for each flight is highlighted with ***

Wine 1: 2012 àMaurice Cellars Artist Series Ivey Blend Columbia Valley (Wine Searcher Ave $43)***
Wine 2: 2013 Joseph Phelps Vineyards Insignia Napa Valley (Wine Searcher Ave $213) Update: Sean Sullivan informed me that this was poured from a magnum which likely highlighted how young tasting and underwhelming this wine was.

Wine 3: 2014 Duckhorn Vineyards Merlot Napa Valley (Wine Searcher Ave $47)***
Wine 4: 2014 Seven Hills Winery Merlot Seven Hills Vineyard Walla Walla Valley (Wine Searcher Ave $45)

Wine 5: 2012 Château Lynch Bages Pauillac (Wine Searcher Ave $114)***
Wine 6: 2015 Passing Time Winery Cabernet Sauvignon Horse Heaven Hills (Winery price $80)

Wine 7: 2015 Sleight of Hand Cellars Psychedelic Syrah Stoney Vine Vineyard Walla Walla Valley (Wine Searcher Ave $61)***
Wine 8: 2015 Glaetzer Wines Amon-Ra Shiraz Barossa Valley (Wine Searcher Ave $75)

Wine 9: 2015 WT Vintners Rhone Blend Boushey Vineyard Yakima Valley (Winery price $40)***
Wine 10: 2014 Sadie Family Columella Coastal Region (Wine Searcher Ave $107)

My Top 3 Wines of the Event

2015 Sleight of Hand Cellars Psychedelic Syrah Stoney Vine Vineyard — WOW! This wine was so funky and character driven that I can still memorably taste it over 4 days later. I’m usually not that blown away by Sleight of Hand wines–finding them well made but often jammy and fading quickly–and while I don’t think this wine is necessarily built for the cellar, it certainly built to deliver loads of pleasure and layers of complexity over the next few years.

The Sleight of Hand Psychedelic Syrah from the Stoney Vine Vineyard was my Wine of the Event.


2012 Château Lynch Bages Pauillac — I don’t know what kind of decanting this wine saw before the event but this wine was tasting exceptional for a young Pauillac–more so for a young Lynch Bages! I suspect it was opened earlier in the morning with the somm team pouring the glasses at least an hour before the event started–which is still a relatively brief amount of time for a top shelf Bordeaux. Update: I learned from Nick Davis of Medium Plus and the somm team at the seminar that the 2012 Lynch Bages was opened only 40 minutes before the event and poured 20 minutes prior to the tasting beginning. That only adds to how impressive the wine was showing.

The 2012 vintage in Bordeaux is not getting a lot of attention being bookend between the stellar 2009/10 and 2015/16 vintages. Like 2014, you hear Bordeaux lovers note that 2012 is much better than 2011 and 2013 but that almost seems like damning with faint praise. It’s clear that there is a lot of great value to be had in this vintage–compare the Wine Searcher Ave for 2010 Lynch Bages ($190) & 2015 ($142) to the $114 average for 2012–and if it is starting to deliver pleasure at a little over 5 years of age then it’s worth investing in as a “cellar defender” to enjoy while waiting for your 2009/10 and 2015/16 wines to age.

2014 Duckhorn Vineyards Merlot Napa Valley — I was not expecting this result. During the blind tasting I was very intrigued by this wine and ultimately pegged it as a Right Bank Bordeaux made in a style along the veins of Valandraud, Fleur Cardinale, Monbousquet or Canon-la-Gaffelière. Never would have pegged it as a Napa Merlot! In hindsight the chocolate covered cherries should have been my clue but they were so well balanced by the acidity and minerality that it didn’t come across as “Napa sweet”. Well done Duckhorn!

An honorable mention goes to the 2015 Passing Time Horse Heaven Hills Cabernet Sauvignon. I was very impressed with how how Napa-like it has become. I was already a fan of the winery and tried this 2015 as a barrel sample at last year’s release party where its potential was evident. Still, I wasn’t expecting it to be this good, this quickly. It was rather unfair to compare the Passing Time to the 2012 Lynch Bages which was so different and so fantastic in its own right. A better pairing would have been with the Joseph Phelps Insignia or any other high end Napa like Silver Oak, Caymus, Frank Family, Cakebread, etc and I have no doubt that the Passing Time would have came out on top for most tasters.

Things I Learned About Blind Tasting

Admittedly I was a tad concerned finding myself consistently liking the first wine in each tasting flight but I can’t think of any systematic reason that would lead to that result. The wines were all poured in advance and I cleared my palate with crackers and water between each so I have to chalk it all up to coincidence.

For the most part, the varietal character and identity of each flight stood out and I was fairly accurate in identifying them. The main outlier was the Merlot flight (#2) featuring the Duckhorn and Seven Hills Merlots. The Duckhorn was tripping some of my Cab Franc notes while the Seven Hills was exceptionally Cabernet Sauvignon-like so that led me to deduce Right Bank Bordeaux blend which was wrong but at least in the ballpark.

The more difficult task was trying to nail down the region and which was the Washington example versus the World example. Here I felt like I only solidly hit 2 of the 5 flights (Flight #1 and Flight #3–Cab and Cab-dominant blends) but that was mostly just by 50/50 luck–especially in Flight #1.

The WT Vintners Rhone blend from Boushey Vineyards in the Yakima Valley is a tough wine to pin down in blind tasting because of its mix of Old/New World characteristics.

I was often tripped up by how “Old Worldish” many of the Washington wines were–especially the Sleight of Hand Cellars Psychedelic Syrah from the Stoney Vine Vineyard in the Rocks District. In hindsight, this should have screamed “ROCKS!” to me much sooner. While technically Oregon, this sub-AVA of Walla Walla produces some of the most complex and interesting Syrahs being made in Washington. I commented from the audience that putting this Syrah in a blind tasting is a little evil because of how Old World and Cote Rotie-ish it is.

Another thing that makes Washington a bit difficult to peg down is how frequently “cool climate notes” like red fruit, juicy medium-plus acidity, bright floral perfumes and subtle herbal notes appear in wines that are actually grown in rather warm climates (especially compared to Old World regions like Bordeaux). This is largely because of the significant diurnal temperature variation in Eastern Washington that can swing as much as 40℉ from the high heat of the daytime to cool low temperatures of night. This allows Washington grapes to get fully ripe and develop some of those dark fruit notes but, especially in cooler areas like Boushey and Red Willow Vineyard in Yakima and parts of Walla Walla, also maintain ample acidity and some of those cool climate characteristics.

From a blind tasting perspective, I need to solidify in my mind that getting a wine with that mix of warm/cool climate characteristics should be a tip off that I’m dealing with a Washington wine.

Is it Worth it?

Hell yeah. While I wasn’t impressed at all with attending The New Vintage, I will certainly make an effort to attend future seminars at Taste Washington.

At $85 a ticket, this was one of the more expensive seminars with others being as low as $45 a ticket, but the experience (and tasting over $800 worth of wine) delivers more than enough value to merit the cost.

A lot of great wine to taste through.


The only slight criticism is the rush between tasting each wine and getting the panel and audience to start commenting on them. Especially being a blind tasting, I wanted more than just a minute or two to critically taste and evaluate the wine before I start hearing other people’s comments that may sway my assessment.

Granted, I’m sure I’m in the minority here as I could tell that for many other participants in the audience, tasting the wines and being able to ask questions of the panel was a bigger draw than getting a chance to sharpen their blind tasting skills. When you have 10 wines being presented over 90 minutes–and allotting time for questions about vineyards, grape varieties, winemaking style, etc–something got to give so I understand why the tasting time got the short shrift.

Still, it was an exceedingly worthwhile experience that I highly recommend for Washington wine lovers and wine geeks alike.

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Wine Geek Notes 3/20/18 — Wine Fraud in Rhone, Robert Haas and Synthetic Yeast

Photo by Phillip Capper. Uploaded to Wikimedia Commons under CC-BY-2.0
Here is what I’m reading today in the world of wine.

Interesting Tweets and Weblinks

Massive Rhône Valley Wine Fraud Reported by French Authorities from Suzanne Mustacich (@smustacich) of Wine Spectator (@WineSpectator)

This scandal has been making waves in the wine world for a couple days now but this report from Mustacich is the first I saw that named names–pointing to the négociant firm and bulk bottler Raphaël Michel. This is important because when consumers read headlines blaring that 66 million bottles or 15% of the Côtes du Rhônes produced from 2013-2016 were cheap swill passed off as higher AOCs, that naturally cast suspicion on every bottle of Rhone.

It also doesn’t help when publications like The Daily Mail use pictures of esteemed estates like Ch. Beaucastel and Clos de Papes as the illustration for their article that talks about Raphaël Michel’s CEO, Guillaume Ryckwaert’s, arrest back in August 2017.

With Wine Spectator getting the name of the real culprit out there, consumers should know that the Rhone wines made by established and small family producers are not part of this scandal. Unfortunately, it is not easy finding all the names of the bulk wine and négociant labels that Raphaël Michel produces (their eShop has only a few names) so the best advice for consumers is to do their homework. If you’re at a wine shop and see a Rhone wine from a producer you don’t recognize, Google them to see if they have an online presence that connects them to a real person or family behind the wine.

Buying guides like Master of Wine Benjamin Lewin’s (@BenLewinMW) on the wines and producers of the Northern and southern Rhone are also valuable resources.

Tablas Creek Founder Dies by Rupert Millar (@wineguroo) for The Drinks Business (@teamdb). Brought to my dash via Vino101 (@Vino101net)

Photo by Deb Harkness. Uploaded to Wikimedia Commons under  CC-BY-2.0

Tablas Creek’s nursery in Paso Robles.

The death of Tablas Creek founder Robert Haas is a great loss for the industry and my condolences go out to the Tablas Creek family. The entire Tablas Creek operation is top notch and I recently charted my path to becoming a wine club member there in my post Wine Clubs Done Right.

Beyond just the establishment of Tablas Creek winery, Haas had far reaching influence in the Rhône Ranger movement by pioneering the introduction of several Rhone varieties to the US.

Haas and Tablas Creek did the heavy lifting in getting cuttings from Chateau Beaucastel through quarantine and TTB label approval for numerous varieties like Counoise, Terret noir, Grenache blanc, Picpoul and more. Additionally the high quality “Tablas Creek clones” of Syrah, Grenache and Mourvedre have populated the vineyards of highly acclaimed producers throughout the US.

For that we should all grab our favorite bottle of Rhone grapes (even better if it is Tablas Creek) and toast the amazing legacy of Robert Haas.

THE FUTURE OF FERMENTATION: THE ROLE OF SYNTHETIC YEAST IN WINEMAKING by Becca Yeamans Irwin (@TheAcademicWino) for Spirited Magazine. Brought to my dash via Wine & Spirits Guild (@WineGuild).

This was a very timely article for me as I just finished reading Clark Smith’s Postmodern Winemaking which deals with some of the philosophical issues and conflicts between improving wine technology, the Natural Wine movement and the winemakers caught in the middle who just want to make good wine.

I’m not going to add any commentary at this point because Smith’s book has given me a bit to chew on. It’s clear that there is still a lot of discussion to be had about the “Future of Fermentation” with Yeamans Irwin’s article adding some worthwhile insight into that dialogue.

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Quilceda Creek Release Party

If you ask Washington wine lovers what are the “cult wines” of Washington–the Screaming Eagles, the Harlans or the Grace Family Vineyards of the state–one name that would be unanimously mentioned is Quilceda Creek.

With the mailing list long since closed, and a healthy waiting list to boot, my wife and I were lucky to get on the members list back in 2009. Each year we look forward to the release of the Columbia Valley Cabernet Sauvignon. Below are some of my thoughts from this year’s release party.

But first, some geeking.

The Background

Quilceda Creek was founded in 1978 by Alex and Jeannette Golitzin. Alex’s maternal uncle was the legendary André Tchelistcheff who helped Golitzin secure vineyard sources and provided barrels from Beaulieu Vineyards. At the time of Quilceda’s founding, there were only around 12 wineries operating in Washington. In 1992, their son Paul joined the winery and today manages both vineyard operations and winemaking.

In addition to Tchelistcheff, the Golitzins can also count Prince Lev Sergeyevich (1845-1915/16) of the House of Golitsyn as another winemaking ancestor. Sergeyevich was the official winemaker to Czar Nicholas II with the sparkling wines produced at his Crimean winery, Novyi Svit, served at the Czar’s 1896 coronation. It is believed that Sergeyevich’s sparkling wines were the first “Champagne method” bubbles produced in Russia.

Quilceda Creek has received six perfect 100 point scores from Robert Parker’s Wine Advocate–for the 2002, 2003, 2005, 2007 and 2014 Columbia Valley Cabernet Sauvignon and the 2014 Galitzine Vineyard Cabernet Sauvignon from Red Mountain. In 2011, the 2005 Columbia Valley Cabernet Sauvignon was served by the White House for a state dinner with Chinese president Hu Jintao.

The winery has been featured several times on Wine Spectator’s Top 100 list, including twice being named #2 wine–in 2006 for the 2003 Columbia Valley Cabernet Sauvignon and in 2015 for the 2012 edition of that wine.

The Vineyards

Photo by Williamborg. Released on Wikimedia Commons under PD-self

Kiona Vineyard on Red Mountain–which played an important role in the early wines of Quilceda Creek.


Paul Gregutt, in Washington Wines, notes that in the early years of Quilceda Creek, Otis Vineyard in the Yakima Valley was the primary source of fruit.

In the 1980s, the focus moved to Red Mountain with Kiona Vineyards providing the fruit for several highly acclaimed vintages. Eventually Klipsun, Ciel du Cheval and Mercer Ranch (now Champoux) were added to the stable.

Today, Quilceda Creek focuses almost exclusively on estate-own fruit, making four wines that are sourced from five vineyards.

In 1997, Quilceda Creek joined Chris Camarda of Andrew Will, Rick Small of Woodward Canyon and Bill Powers of Powers Winery/Badger Mountain to become partners in Champoux Vineyard in the Horse Heaven Hills AVA. First planted by the Mercer family in the 1970s, fruit from Champoux Vineyard has formed the backbone for nearly all of Quilceda Creek’s 100 pt wines. In 2014, when Paul and Judy Champoux decided to retire, the Golitzins purchased their interests in the vineyard.

The author with Paul Golitzin.


In 2006, they acquired a 4.5 acre parcel next to Champoux which they named Palengat after Jeannette Golitzin’s side of the family. Located on the south slope of Phinny Hill, the vineyard was planted between 1997-2002.

In 2001, the Golitzins partnered with Jim Holmes of Ciel du Cheval Vineyard to plant a 17 acre estate vineyard, the Galitzine Vineyard, on Red Mountain next to Ciel du Cheval. The vineyard takes its name from an old spelling of the family’s surname and is planted exclusively to clone 8 Cabernet Sauvignon. Originally derived from 1893 cuttings taken from Chateau Margaux in Bordeaux, clone 8 is highly favored by acclaimed Cabernet Sauvignon producers.

Planted in 2010, Lake Wallula Vineyards in the Horse Heaven Hills is 33 acres planted exclusively to Cabernet Sauvignon on a plateau overlooking the Columbia River.

The Wallula Vineyard near Kennewick was developed by the Den Hoed family in 1997 in partnership with Allen Shoup (now with Long Shadows Vintners).

The Wines

In addition to tasting and releasing the 2015 Columbia Valley Cabernet Sauvignon, the 2015 Columbia Valley Red blend was also tasted.

2015 Columbia Valley Red Blend is a blend of 81% Cabernet Sauvignon, 11% Merlot, 4% Cabernet Franc, and 4% Petit Verdot that was sourced from the Champoux, Galitzine, Palengat and Wallula vineyards. Essentially a “baby brother” to the flagship Cab and vineyard designated Galitzine and Palengat, the CVR is selected from declassified lots that have been aged in 100% new French oak 18-21 months.

The 2015 Columbia Valley Red blend (CVR) just wasn’t doing it for me at this tasting.


Medium intensity nose. Surprisingly shy as this wine is usually raring to go. Some dark fruits–blackberry and cassis–and noticeable oak spice.

On the palate, those dark fruits carry through but become even less define than they were on the nose. Medium acidity and a bit of back-end alcohol heat contribute to the disjointed feeling with this wine. The medium-plus tannins are firm but do have a soft edge that adds some texture and pleasure to the mouthfeel. Moderate length finish of mostly heat and oak.

2015 Columbia Valley Cabernet Sauvignon is 100% Cab sourced from the Champoux, Lake Wallula, Palengat and Wallula vineyards. The wine was aged 20 months in 100% new French oak.

Medium-plus intensity nose. Rich dark fruits with razor sharp precision–black plums, blackberries and even blueberries. There is also a woodsy forest element that compliments the noticeable oak spice.

On the palate, a lot more of the vanilla and oak baking spice notes carry through–particularly cinnamon–that adds a “pie-filling” richness to the wine. However, the medium-plus acidity balances this hefty fruit exceptionally well to add elegance and freshness. High tannins are present but like the CVR have a soft edge that makes this very young Quilceda Cab surprisingly approachable now. You can very much feel the full bodied weight of its 15.2% alcohol but, unlike the CVR, there is no back-end heat tickling the throat. Still only a moderate length finish at this point but the lasting impression is the juicy, rich fruit.

The tasting and barrel room of Quilceda Creek in Snohomish.


The Verdict

This tasting was a complete role reversal of the CVR and Columbia Valley Cabernet Sauvignon. Usually it is very consistent that the CVR is happily ready to be consumed young while the Cab needs some cellar time to fully integrate and shed the baby fat of oak.

Though that “baby fat” of new oak is still present in the 2015 Columbia Cabernet Sauvignon, the precision of the fruit and elegance is striking right now. This is, by far, one of the best tasting new releases of the Columbia Valley Cab that I’ve had. While I’m still concerned with the high alcohol level, I’m very optimistic about how this wine will age and develop in the bottle.

While I was able to get this for the member’s price of $140, the Wine Searcher average for the 2015 is now $218. Putting this in context of similar priced Napa Valley wines like Opus One, Caymus Special Select, Pahlmeyer Proprietary, Joseph Phelps Insignia, Stag’s Leap Cask 23, Mondavi To Kalon and Dominus—there is no doubt that the Quilceda Creek Columbia Valley Cabernet Sauvignon belongs in that league and should probably be batting clean-up in that line-up.

Pallets of the 2015 Columbia Valley Cabernet Sauvignon. Even at the member’s $140 a bottle price, this is still over a million dollars worth of wine.

The CVR was $42 for members ($65 on Wine Searcher) and is usually one of the most screaming deals in wine. I would compare previous vintages of the CVR to $70-100 Napa wines like Silver Oak, Frank Family, Groth, Cakebread and Caymus and watch the Quilceda Creek Columbia Valley Red blend blow them out of the water.

But this 2015 vintage…I don’t know. It’s very possible that I got an awkward bottle or that the wine, itself, is just in an awkward phase of its development. It’s worth keeping an eye on but till then I would recommend the almost ironic advice of enjoying your 2015 Quilceda Creek Columbia Valley Cabernet Sauvignon now while waiting for the “baby brother” 2015 CVR to age.

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Book Review — Washington Wines and Wineries

A few thoughts on Washington Wines and Wineries: The Essential Guide by Paul Gregutt.

Overview

The Washington wine industry is the second largest producer of premium wine in the United States behind California with more than 900 wineries and over 350 vineyards.

Top 100 lists from publications like Wine Spectator and Wine Enthusiast are frequently dotted by Washington wines including the 2005 Columbia Crest Reserve Cabernet Sauvignon that was named the #1 wine on Wine Spectator’s 2009 list. Numerous Washington wines from Quilceda Creek, Cayuse and Leonetti have earned perfect 100 point scores from Robert Parker’s Wine Advocate.

In 2014, the 2011 L’Ecole Ferguson won Best Bordeaux Blend in the World at the Decanter World Wine awards.

Yet, while you can easily find literally hundreds of books to learn about California wine, the pickings on the people, places and wines of Washington are much more slim.

Thankfully, Paul Gregutt, a former columnist for The Seattle Times and Wine Enthusiast, has helped fill that gaping hole with the best reference standard to date about the Washington wine industry.

With the first edition released in 2007 and an updated, expanded 2nd edition released in 2010, Gregutt’s work is broken into two parts.

Part one includes a brief history of the Washington wine industry from Walla Walla’s first plantings in the 1860s, W.B. Bridgman’s 1917 plantings of Vitis vinifera on Snipes Mountain, to the rise of Associated Vintners and the birth of the modern Washington wine industry in the 1970s & 1980s. In the first edition, Gregutt also discusses the 1825 plantings at Fort Vancouver.

An example of the varietal pages where Gregutt list some of the best Washington examples of several varieties (like Cabernet Franc)

Gregutt then moves into a chapter exploring the (then) 11 AVAs of Washington. Since 2010, the number has grown to 14 AVAs with Naches Heights (2011), Ancient Lakes (2012) and Lewis-Clark Valley (2016) joining the ranks with The Burn likely to soon follow.

The third chapter goes into the major grape varieties grown in Washington State, profiling the wine regions, flavor characteristics and top producers for many of the nearly 70 different grape varieties grown in Washington. Gregutt hits not only the big varieties like Cabernet Sauvignon, Chardonnay and Merlot but also touches on the history and importance of Riesling in the Washington wine industry as well as some of the more obscure but notable varieties grown such as Chenin blanc, Roussanne, Viognier, Barbera, Counoise, Petite Verdot, Tempranillo and Zinfandel.

The final chapter in Part 1 examines 20 of Washington’s most important vineyards, including many that would be considered the “Grand Crus” of the state such as Boushey Vineyards, Champoux and Ciel du Cheval. In each profile, Gregutt talks not only about the history and terroir of the vineyards but also notes which grape varieties and wineries tend to showcase each vineyard’s unique qualities.

Betz, one of the Five Star Wineries profiled by Gregutt.

In Part 2, Gregutt profiles over 200 different Washington wineries–breaking them into categories like Five Star wineries (such as Betz, Cadence, L’Ecole, Quilceda Creek and Woodward Canyon), Four Star wineries (like Boudreaux Cellars, Gordon Brothers, Hedges and Sheridan Vineyard), Three Star wineries (like àMaurice, Apex, Camaraderie Cellars, Chinook, Gamache, Kiona, Otis Kenyon and Tagaris) and then finally Rising Stars (like Efeste, Hestia, Lost River, Doubleback and Whidbey Island Winery).

Some Things I Learned

In the history chapter, I was particularly fascinated with the era following Prohibition where liquor laws that still severely restricted access to hard alcohol and cocktails discouraged the nascent Washington wine industry from focusing on dry European-style wines in lieu of producing sweet, fortified wines.

The rise of Merlot in the 1990s was also an interesting read, especially hearing that Jed Steele, while consulting winemaking for Northstar Winery, was promoting the Walla Walla winery as “Washington’s answer to Ch. Petrus.” I enjoy Northstar quite a bit but I think we should forgive Steele of the hyperbole.

In the AVA chapter, I developed more of an appreciation for the “workhorse wine regions” of the Wahluke Slope and Horse Heaven Hills that often get overlooked in favor of the “Sexier AVAs” of Red Mountain and Walla Walla. With more than 80,000 acres, the Wahluke Slope is responsible for around 15% of all the wines produced in Washington while the Horse Heaven Hills is responsible for 25%–and was also home to the state’s first 100 point wines from Quilceda Creek’s Champoux Vineyard Cabernet Sauvignon.

Even at 14 years of age, this 2003 Gorman Pixie Syrah from Red Mountain still had that zesty lemon-lime note Gregutt describes along with some gorgeous bacon fat!

In Chapter 3, Gregutt does an outstanding job explaining the typicity and unique characteristic of grape varieties grown in Washington soils which are invaluable for folks studying how to blind taste. I know now to look for things like the blueberry and light-olive notes of Cabernet Franc, the distinctive “streak of lemon-lime zest” in Washington Syrahs and the mix of Japanese pears and green apple flavors that tend to show up in the state’s Pinot gris wines.

Wines I Want to Try Because of This Book

Throughout Washington Wines, Gregutt name drops many intriguing wines (particularly in the grape variety and wineries chapters). But after reading Gregutt’s book, I think I’m most interested in doing comparative tastings of Washington terroir.

One tasting that particularly intrigues me is investigating the 10 different Wahluke Slope Vineyards manage by the Milbrandt family–including Northridge, Sundance, Clifton Hill, Pheasant, Katherine Leone and Talcott Vineyards. Ideally I’d want to compare with the same variety (like Merlot or Syrah) and find as many vineyard designated examples from the same winery as I can. Looking on Wine Searcher, I see that Bunnell Family Cellar and Charles Smith’s K Vintners have some individual bottlings from these vineyards.

The history geek in me would also love to try a Muscat of Alexandria from the 1917 W.B. Bridgman plantings in what is now Upland Vineyard on Snipes Mountain.

New Reading Recommendations I Got From This Book

Because Gregutt was blazing new trails in this in-depth overview of the Washington wine industry, there wasn’t a lot of other source material that he could point uber-geeks like me to.

From a historical perspective, it’s worth seeking out Leon Adams’ Wines of America which included the first critical acclaim of a Washington wine–a 1966 rosé of Grenache made by Associated Vintners.

One book that Gregutt does cite is The Wine Project: Washington State’s Winemaking History by Ron Irvine and Walter Clore (“The Father of Washington Wine”). This was actually a required text book during my time at the Northwest Wine Academy when I was earning my wine production degree. Prior to the 2007 release of Gregutt’s Washington Wines, this was virtually the only book that seriously looked at the Washington wine industry.

Final Thoughts

In the very first chapter, Gregutt recounts a story from Master of Wine Bob Betz about promoting Washington wine on the East Coast of the United States. One time after a long presentation about the history of the state, the many AVAs and grape varieties grown in Washington, Betz opened the session up for questions from the audience. The first query he got was someone wondering on what side of the Potomac were Washington’s wine grapes grown.

That anecdotal story encapsulate very well the issues that the Washington wine industry has in distinguishing itself–not only on the world’s stage but also at home in the United States where California casts a very long shadow. Throughout Washington Wines and Wineries: The Essential Guide, Paul Gregutt does an outstanding job highlighting the terroirs, wineries and people that make Washington unique.

It is not only a must-read for people who want to learn more about the 2nd largest producer of American wines but also for folks who have already discovered and fallen in love with the bounty of wines that Washington offers.

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Book Review — Washington Wines and Wineries

A few thoughts on Washington Wines and Wineries: The Essential Guide by Paul Gregutt.

Overview

The Washington wine industry is the second largest producer of premium wine in the United States behind California with more than 900 wineries and over 350 vineyards.

Top 100 lists from publications like Wine Spectator and Wine Enthusiast are frequently dotted by Washington wines including the 2005 Columbia Crest Reserve Cabernet Sauvignon that was named the #1 wine on Wine Spectator’s 2009 list. Numerous Washington wines from Quilceda Creek, Cayuse and Leonetti have earned perfect 100 point scores from Robert Parker’s Wine Advocate.

In 2014, the 2011 L’Ecole Ferguson won Best Bordeaux Blend in the World at the Decanter World Wine awards.

Yet, while you can easily find literally hundreds of books to learn about California wine, the pickings on the people, places and wines of Washington are much more slim.

Thankfully, Paul Gregutt, a former columnist for The Seattle Times and Wine Enthusiast, has helped fill that gaping hole with the best reference standard to date about the Washington wine industry.

With the first edition released in 2007 and an updated, expanded 2nd edition released in 2010, Gregutt’s work is broken into two parts.

Part one includes a brief history of the Washington wine industry from Walla Walla’s first plantings in the 1860s, W.B. Bridgman’s 1917 plantings of Vitis vinifera on Snipes Mountain, to the rise of Associated Vintners and the birth of the modern Washington wine industry in the 1970s & 1980s. In the first edition, Gregutt also discusses the 1825 plantings at Fort Vancouver.

An example of the varietal pages where Gregutt list some of the best Washington examples of several varieties (like Cabernet Franc)

Gregutt then moves into a chapter exploring the (then) 11 AVAs of Washington. Since 2010, the number has grown to 14 AVAs with Naches Heights (2011), Ancient Lakes (2012) and Lewis-Clark Valley (2016) joining the ranks with The Burn likely to soon follow.

The third chapter goes into the major grape varieties grown in Washington State, profiling the wine regions, flavor characteristics and top producers for many of the nearly 70 different grape varieties grown in Washington. Gregutt hits not only the big varieties like Cabernet Sauvignon, Chardonnay and Merlot but also touches on the history and importance of Riesling in the Washington wine industry as well as some of the more obscure but notable varieties grown such as Chenin blanc, Roussanne, Viognier, Barbera, Counoise, Petite Verdot, Tempranillo and Zinfandel.

The final chapter in Part 1 examines 20 of Washington’s most important vineyards, including many that would be considered the “Grand Crus” of the state such as Boushey Vineyards, Champoux and Ciel du Cheval. In each profile, Gregutt talks not only about the history and terroir of the vineyards but also notes which grape varieties and wineries tend to showcase each vineyard’s unique qualities.

Betz, one of the Five Star Wineries profiled by Gregutt.

In Part 2, Gregutt profiles over 200 different Washington wineries–breaking them into categories like Five Star wineries (such as Betz, Cadence, L’Ecole, Quilceda Creek and Woodward Canyon), Four Star wineries (like Boudreaux Cellars, Gordon Brothers, Hedges and Sheridan Vineyard), Three Star wineries (like àMaurice, Apex, Camaraderie Cellars, Chinook, Gamache, Kiona, Otis Kenyon and Tagaris) and then finally Rising Stars (like Efeste, Hestia, Lost River, Doubleback and Whidbey Island Winery).

Some Things I Learned

In the history chapter, I was particularly fascinated with the era following Prohibition where liquor laws that still severely restricted access to hard alcohol and cocktails discouraged the nascent Washington wine industry from focusing on dry European-style wines in lieu of producing sweet, fortified wines.

The rise of Merlot in the 1990s was also an interesting read, especially hearing that Jed Steele, while consulting winemaking for Northstar Winery, was promoting the Walla Walla winery as “Washington’s answer to Ch. Petrus.” I enjoy Northstar quite a bit but I think we should forgive Steele of the hyperbole.

In the AVA chapter, I developed more of an appreciation for the “workhorse wine regions” of the Wahluke Slope and Horse Heaven Hills that often get overlooked in favor of the “Sexier AVAs” of Red Mountain and Walla Walla. With more than 80,000 acres, the Wahluke Slope is responsible for around 15% of all the wines produced in Washington while the Horse Heaven Hills is responsible for 25%–and was also home to the state’s first 100 point wines from Quilceda Creek’s Champoux Vineyard Cabernet Sauvignon.

Even at 14 years of age, this 2003 Gorman Pixie Syrah from Red Mountain still had that zesty lemon-lime note Gregutt describes along with some gorgeous bacon fat!

In Chapter 3, Gregutt does an outstanding job explaining the typicity and unique characteristic of grape varieties grown in Washington soils which are invaluable for folks studying how to blind taste. I know now to look for things like the blueberry and light-olive notes of Cabernet Franc, the distinctive “streak of lemon-lime zest” in Washington Syrahs and the mix of Japanese pears and green apple flavors that tend to show up in the state’s Pinot gris wines.

Wines I Want to Try Because of This Book

Throughout Washington Wines, Gregutt name drops many intriguing wines (particularly in the grape variety and wineries chapters). But after reading Gregutt’s book, I think I’m most interested in doing comparative tastings of Washington terroir.

One tasting that particularly intrigues me is investigating the 10 different Wahluke Slope Vineyards manage by the Milbrandt family–including Northridge, Sundance, Clifton Hill, Pheasant, Katherine Leone and Talcott Vineyards. Ideally I’d want to compare with the same variety (like Merlot or Syrah) and find as many vineyard designated examples from the same winery as I can. Looking on Wine Searcher, I see that Bunnell Family Cellar and Charles Smith’s K Vintners have some individual bottlings from these vineyards.

The history geek in me would also love to try a Muscat of Alexandria from the 1917 W.B. Bridgman plantings in what is now Upland Vineyard on Snipes Mountain.

New Reading Recommendations I Got From This Book

Because Gregutt was blazing new trails in this in-depth overview of the Washington wine industry, there wasn’t a lot of other source material that he could point uber-geeks like me to.

From a historical perspective, it’s worth seeking out Leon Adams’ Wines of America which included the first critical acclaim of a Washington wine–a 1966 rosé of Grenache made by Associated Vintners.

One book that Gregutt does cite is The Wine Project: Washington State’s Winemaking History by Ron Irvine and Walter Clore (“The Father of Washington Wine”). This was actually a required text book during my time at the Northwest Wine Academy when I was earning my wine production degree. Prior to the 2007 release of Gregutt’s Washington Wines, this was virtually the only book that seriously looked at the Washington wine industry.

Final Thoughts

In the very first chapter, Gregutt recounts a story from Master of Wine Bob Betz about promoting Washington wine on the East Coast of the United States. One time after a long presentation about the history of the state, the many AVAs and grape varieties grown in Washington, Betz opened the session up for questions from the audience. The first query he got was someone wondering on what side of the Potomac were Washington’s wine grapes grown.

That anecdotal story encapsulate very well the issues that the Washington wine industry has in distinguishing itself–not only on the world’s stage but also at home in the United States where California casts a very long shadow. Throughout Washington Wines and Wineries: The Essential Guide, Paul Gregutt does an outstanding job highlighting the terroirs, wineries and people that make Washington unique.

It is not only a must-read for people who want to learn more about the 2nd largest producer of American wines but also for folks who have already discovered and fallen in love with the bounty of wines that Washington offers.

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Under the (Social Media) Influence

Photo from U.S. Department of Agriculture. Uploaded to Wikimedia Commons under  CC-BY-2.0Social Vignerons just published their list of the 2018 Top 40+ Wine Influencers: Who to Follow on Social Media? that is worth taking a gander at.

The value in gauging “influence” is always going to be imprecise. You can base it on the number of followers that one has on Twitter, Facebook and Instagram but that metric is easily gamed with purchased followers, bots and other “tricks”. Digital influence metrics like Klout scores have their own issues with Social Vignerons noting that they stopped using Klout for their rankings because changes in social media platforms have made the score less relevant.

What are Social Media Influencers?

A common definition of a Social Media Influencer is “an individual who has the power to affect purchase decisions of others because of his/her authority, knowledge, position or relationship with his/her audience.” These include celebrities, recognized experts in a field, journalists, bloggers and “microinfluencers” who are regular people with a sizable social media following within a particular niche.

Marketers value these influencers because they believe that they can deliver on the 3 Pillars of Influences–Reach, Resonance and Relevance–to steer potential customers towards their brands.

Social Media Influences in the Wine Industry

Still got a lot of mileage and worthwhile info out of these books though.

In many ways, the use of social media in wine marketing and sales is Star Trek territory. Wineries and marketing firm are exploring strange new worlds where the old rules often don’t apply.

When I was working on my Wine Marketing & Sales degree at the Northwest Wine Academy and the Wine Business unit of the WSET Diploma Level, many of my wine business textbooks (such as Liz Thach’s Wine Marketing & Sales, Moulton & Lapsley’s Successful Wine Marketing and Brostrom’s The Business of Wine) gave scant to no mention of how to utilize social media–though Thatch, Olsen and Wagner are releasing a 3rd Edition of Wine Marketing and Sales in May 2018 that may tackle the subject.

However, at the core of Marketing 101 is that to be successful you need to reach new customers so even if wineries have to learn how to utilize social media influencers via trial and error, it is still an endeavor worth taking. That is why lists like Social Vigneron’s Top Wine Influencers is worth looking into but it’s also worth thinking about critically as well.

What Influences Me?

As a married millennial adult with no kids and plenty of disposable income, I’m squarely in the cross hairs for many wine businesses. I also understand that I am influence-able and will spend money on new wines, travel to new wine regions, attend wine events, etc based on interactions I have on social media. That is why I’m selective about the sources I follow because in order for a social media influencer to fulfill the 3 Pillars of Influence and “reach” me they need to demonstrate Resonance and Relevance.

Resonance — Are you creating new content that excites me? I’m a wine geek. I want to read about and be exposed to new wines, wineries and regions. Sure, your opinion can be helpful in adding color but everyone has an opinion. I need more than just that.

Some social media influencers don’t create new content but merely “retweet” or “repost” content created by others. That can be useful to some degree, especially if you are bringing to my attention something that I may have missed. But I often end up following and paying more attention to the original content creator than I do to the reposter.

And speaking of reposting, PLEASE don’t repost the exact same thing multiple times a day! Once, maybe twice, is fine after several hour intervals to hit online audiences that are active at different parts of the day but few things get me hitting the ‘Unfollow’ button quicker than seeing the same post tweeted out three times within a single hour.

Relevance — Be credible (i.e. “know your shit”) and be on topic. The first is easy. I’m not going to follow an account that passes off blatant errors and marketing crap as fact–like Champagne Masters and Their Bull Shit. The article that inspired that post came across my timeline via Food & Wine magazine and while I will give them a mulligan, I have no interest whatsoever in following any of the author’s social media platforms. But if Food & Wine keeps publishing shoddy pieces like that then they will no long reach me as a willing audience.

The second part of staying on topic is a little more gray. While I know we are all humans who lead multi-faceted lives, if you are going to be a Wine Social Media Influencer, be a Wine Social Media Influencer. A few comments here or there about trending topics is par for the course but too many off-topic posts about politics, TV shows or posts about your pets gets boring really quickly. The beauty of platforms like Facebook, Instagram and Twitter is that we can create multiple accounts to engage our varied interests. The short of it is this–I’m following you for your wine content which is the area you are most able to influence me so focus on that area instead of off-topic stuff.

My Social Media Wine Influencers

Looking at Social Vigneron’s list, I saw many wine influencers that I already followed but more than half were individuals that I never heard of. I started following several of them but if I find that I’m not getting any Resonance or Relevance, I will unfollow them and move on.

Among the ones on the list that I currently follow and have certainly influenced me include:

I am one of 267,000 that belong to the J-Hive.


Jancis Robinson — The Beyoncé of Wine, IMO.
Decanter Magazine
Tim Atkin
Jamie Goode — One of my favorite tools
Chris Kissack
Wine Folly
Wine Spectator
Wine Enthusiast
Vinepair
Alder Yarrow
Jon Thorsen

The common theme with all of the above (besides that they clearly “know their shit”) is that they are content creators who regularly produce interesting content that I want to consume. Other content creators not included on Social Vigneron’s list that I follow include:

The Academic Wino
Mike Veseth – The Wine Economist
W. Blake Gray
Terrorist
Jeff Leve — The Wine Cellar Insider
PalateXposure
Wine Business Monthly

Perhaps these lists will be updated to include some of the new names I discovered from Social Vigneron’s Top 40+. Just like with trying a new wine, I’m open minded and hoping to be pleased. But if I’m not finding what I get very compelling, I have no qualms spitting it out.

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60 Second Wine Review — Groth Oakville Cabernet


A few quick thoughts on the 2002 Groth Oakville Cabernet Sauvignon.

The Geekery

In his 1989 book California’s Great Cabernets, James Laube of Wine Spectator ranks Groth’s estate Cabernet Sauvignon as one of the “Third Growths” of California–putting it on par with other great wines like Shafer’s Hillside Select, Louis Martini’s Monte Rosso and Stag’s Leap Wine Cellars’ SLV and above Laube’s “Fourth Growths” of Silver Oak Napa Valley, Joseph Phelps’ Backus Vineyard and Rombauer’s Le Meilleur du Chai.

Founded in 1982 by Dennis Groth, a former executive of Atari, and his wife Judy, the winery owns a little over 136 sustainably farmed acres between their Oakville Estate Vineyard and Hillview Vineyard in Yountville. Usually Groth produces a reserve Cabernet (which Laube ranked as a “Second Growth” on par with Dominus and Grace Family Vineyards) but because of vineyard replanting no reserve Cab was produced between the 2000 and 2004 vintages.

The 2002 vintage of the Oakville Cab was 76% Cabernet Sauvignon and 24% Merlot. The wine saw 23 months in 50% new French oak.

The Wine

Medium plus intensity nose. Rich roasted coffee aromas with savory black tea notes. You would expect this to be served by a barista.

On the palate you can find some fruit but it is more dried red cranberry and currants. The coffee and tea notes carry through and are met with more savory notes of leather and meatiness. Medium acidity still gives the wine life and balances well with the soft medium tannins.

The Verdict

By François Bianco - Freshly roasted coffee, CC BY-SA 2.0, on Wikimedia Commons

If you’re needing a Starbucks fix, the huge roasted coffee aromas in this Groth Oakville Cab will get you jonesing even more for the java.

It’s clear that this wine is on the waning side of maturity but it still had immense character with a lot of story left to tell. This is a wine worth savoring over a couple hours with good friends as each sniff and sip reveals something different.

Being an older vintage, the price will vary but at between $75-95 it is a solid bet for someone who likes elegant and savory Cabernet Sauvignons.

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Geeking out with Taupenot-Merme Gevrey-Chambertin Bel Air

Going to need more than 60 seconds to geek out over the 2009 Domaine Taupenot-Merme Gevrey-Chambertin Premier Cru Bel Air.

The Background

Domaine Taupenot-Merme is a 7th generation family estate based in Morey St.-Denis ran by siblings Romain and Virginie. The estate covers 32 acres in both the Côtes de Nuits and Côtes de Beaune including plots in the Grand Cru vineyards of Charmes-Chambertin, Mazoyères-Chambertin (Taupenot-Merme being one of the few estates to bottle these Grand Crus separately), Clos de Lambrays (the only other estate outside of the eponymous clos to own a piece of this Morey-St-Denis Grand Cru) and Corton in the Le Rognet climat.

According to Bruce Sanderson of Wine Spectator, until 1988 the estate did all their vine propagation and rootstock grafting in house, carefully selecting massale clones from their best vines. Since 2001, all the vineyards have been farmed organically.

For winemaking, the grapes get around 10 days cold soaking before fermentation with the estate using wild, indigenous cultures for both primary and malolactic fermentation. Fermentation is done in stainless steel with a mixture of punch downs and pump overs before the wines are transferred to barrel where they see 12-15 months aging before spending their last 3 months in tank prior to bottling. The amount of new oak each wine receives varies, ranging from 25% for village level to 40% for Grand Crus. Premier Cru wines, like the Gevrey-Chambertin Bel Air, usually see about 30% new oak. The wines are bottled without any fining or filtering.

The Vineyard

https://www.winescholarguild.org/programs/bourgogne-master-level-program/bourgogne-master-level-program.html

The Premier Cru vineyard of Bel Air surrounded by the Grand Crus of Gevrey Chambertain.
The pink line highlights the up-slope part of the vineyard that is village level.
Photo taken from screenshot of The Wine Scholar Guild’s Master Burgundy Course.

The Bel Air vineyard is located in an enviable position up-slope of the esteemed Grand Cru Chambertin-Clos de Bèze with 6.6 acres classified as Premier Cru.

The high altitude vines and rocky, oolithic limestone-rich soils tend to do particularly well in warm vintages (like 2009) where it can maintain fresh acidity. The vines are at the same altitude as much of the Grand Cru of Ruchottes-Chambertain and parts of Latricières-Chambertin but Bel Air is much more heavily shaded by forests and sits on a steeper slope which impacts the amount of direct sunlight the vines receive. Though the most heavily shaded plots are not permitted to Premier Cru classification but rather village level Gevrey-Chambertin.

As with a lot of Burgundy, it is hard to know exactly how many growers own pieces of a particular vineyard. Matt Kramer’s 1990 book Making Sense of Burgundy, list 11 owners with the family of Jean-Claude Boisset owning the largest segments with 1.5 acres. Domaine Taupenot-Merme’s 0.9 acre holdings in the Premier Cru were mostly planted in 1973 and produce around 205 cases of wine.

On WineSearcher.com, you can find several offerings of Bel Air Gevrey-Chambertin from producers like Domaine de la Vougeraie (ave price $73), Philippe Pacalet (ave price $123) and Domaine Philippe Charlopin-Parizot (ave price $79).

The Wine

Photo by Nissy-KITAQ. Released on Wikimedia Commons under CC BY-SA 3.0

The floral earthy component of this wines makes you feel like you are walking through a botanical forest.

Medium intensity with pop and pour. A mix of red and dark fruits with a tinge of sweet baking spices like cinnamon and allspice. Tossed in a decanter and after an hour, WOW! The aromatics jack it up to high intensity with the fruit becoming more defined as a mix of dark plums and red cherries. The spice is also more pronounced and is joined with a floral earthy component, like walking through a botanical forest.

On the palate there is silkiness to the mouthfeel with the ripe tannins but medium-plus acidity keeps it feeling very fresh. The fruit carries through but the spice notes get a little more quiet as the floral earthy notes come to the forefront and linger for a very long finish.

The Verdict

This is a wine with a lot of layers and while it was drinking gorgeously, I can’t help but feel like I opened it up too young. It probably has the legs to keep on developing for another 5-7 years easily.

The wine is averaging around $108 on WineSearcher.com but I was able to pick it up at a local wine shop for $90. That is a screaming deal for how scrumptious this Burg is drinking and I’m sincerely regretting not buying more. Even at $108, it is a very compelling bottle and one of those wines that screams “Yes, this is what high quality Burgundy is about!”

If you can find this bottle, nab it.

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