Note: This wine was a sample from the 2019 Wine Media Conference.
A few quick thoughts on the 2018 Hopes End Brandy Barrel-Aged Cabernet Sauvignon from South Australia.
Hopes End is part of the Trinchero Family’s extensive portfolio, which includes brands such as Menage à Trois, Charles & Charles, Joel Gott, A3 Wines and Sutter Home.
Slightly unusual for its style & low $10-13 price point, the Cabernet Sauvignon is sourced entirely from the state of South Australia instead of the vast, multi-regional South Eastern Australia designation.
While South Australia is known for the wines of the Barossa Valley, McLaren Vale, Adelaide Hills, Padthaway and Coonawarra, most likely this wine comes from the Riverland region in the Lower Murray. As Australia’s largest wine region by volume, the Riverland is responsible for nearly 25% of all Australian wine produced.
As noted on the bottle, the wine spends 30 days aging in brandy barrels. However, I can’t find any details of the barrels’ origins or if the wine saw any other type of aging.
Definitely more blackberry pie notes than brandy in this wine.
Medium-intensity nose. Very jammy dark fruit–blackberry, black plum. Noticeable woodsy oak and vanilla, but it doesn’t smell brandy-like.
On the palate, the 9 g/l residual sugar is very noticeable with the dark fruit having a pie-filling weight and texture. Medium-plus acidity helps balance it somewhat but is curiously citrusy. This could be some of the brandy coming out.
The vanilla is very present with soft medium-plus tannins and a creamy, full-bodied mouthfeel. The moderate finish does introduce black pepper spice which adds some complexity.
As I’ve done before with previous tastings of bourbon barrel-aged wines, I did my best to keep an open mind. While it wasn’t as gawd-awful as Apothic Inferno, this Hopes End was still just okay.
It’s an off-dry red blend that doesn’t taste like the inside of a barrel. While it’s not my personal style, it’s certainly in line with many mass-market red blends in the $10-13 range.
Even if you don’t work in the wine industry, imagine an entire year’s worth of your work wiped out. Think about all those steps, sweat and hours in the vineyards going up in smoke. Perhaps insurance and safety nets will help offset some of the financial losses. But nothing offsets a punch to the gut.
You still feel it. But you learn to manage it and move forward. This is what Australian winemakers are doing right now. However, they don’t have to do it alone.
So in the spirit of Yael Cohen’s Fuck Cancer movement, I encourage the wine community to #FuckTheFires and commit to supporting our brothers and sisters in the Australian wine industry.
There are numerous ways that people can help.
Consumers — Drink Australian Wine, especially from small family producers
Just a small assortment of the many tremendous Hunter Valley wineries that could use your support.
It begins and ends with you. Consumers who care and want to make an impact need to vote with their wallets. You need to ask for and actively seek out Australian wines at your local wine shops and restaurants.
While some producers may have lost their 2020 vintage, there are plenty of bottles of current 2016-2019 wines out in the market. The cash flow of moving those bottles through the supply chain and emptying backstocks will help cushion the blow of a down vintage in 2020. Find these bottles and drink up. This is the easiest thing that anyone can do to help the Australian wine industry.
I know this is tough in many markets–especially in places like the United States where the Australian “selection” is dominated by a handful of big names and mass-produced brands. While the supermarkets aren’t likely to change anytime soon, independent wine shops and restaurants can be more responsive. And, believe me, if customers start asking for more Australian wines, they will rise to meet the demand.
Importers and Distributors — Promote and expand your Australian portfolios
This is more of a personal plea to my American compatriots back home. Because even though we’re the largest wine import market by value, the perception of Australian wines for many US consumers is still of low-priced critter wines and fruit bombs. While those wines helped pave the way for Australian wines into the States, they certainly don’t reflect the realities of Australian wine today.
David Lowe was inspired by the great Dry Creek Zins of Fred Peterson of Peterson Winery. His Mudgee Zinfandel strikes me as a mix of the red-fruit & peppery spice of a Dry Creek Zin with the mouthfeel and texture of a ripe Paso wine.
There’s so much more to Australian wines than fruit and furry critters. Please, help give American consumers a chance to discover this.
Wine Shops & Restaurants — add more Aussie options to your selection
I know you guys are caught in the middle between what consumers are buying and what you can actually get from importers and distributors. But being caught in the middle means that you can also push at both ends.
Highlight your Australian wine selection by pointedly putting them in front of consumers. And let them know why you’re doing this. Something as simple as a line on a menu saying, “To support the wineries and families dealing with the effects of devastating fires, we proudly offer this selection of Australian wines for you to enjoy” goes a long way towards bringing awareness to consumers.
Of course, we want consumers to lead the way and dictate demand. But dictations often need a prompt to get going. Seize on that and give consumers a prompt to consider Australian wine. In chicken and egg scenarios, successful businesses are rarely the chicken. So take the lead and be proactive in your promotions.
Wine Writers and Influencers — Talk About Australian Wines
Sasha Degen and her mom, Jean, run a tiny winery dedicated to single-vineyard wines. Sharon Parsons did a lovely write up on Degen during the 2019 Wine Media Conference in the Hunter Valley.
Yes, there’s so much exciting and interesting stuff out there in the world of wine to write about. But next month, next year and so on, all that exciting and interesting stuff is still going to be there. So mix things up!
I’m not saying that you need to turn your blog or social media feed completely over Australian topics. However, now is the time for us to turn the spotlight on Australia for something good.
Currently, when Australian topics come across newsfeeds, it’s almost always for something heartbreaking. The fires, the floods and drought. We don’t need to whitewash or sugarcoat the negatives. But we shouldn’t dwell on them either. Australia is so much more than just natural disasters and things that can kill you.
Let’s change the narrative by sharing the stories of dynamic Australian winemakers forging ahead. Let’s talk about how Australia is a microcosm for wine–combining the history of many of the world’s oldest vines and multi-generation family winemaking with innovation that is at the forefront of climate change and the future of the wine industry.
But most importantly, let’s make sure that in the minds and hearts of wine consumers that Australia doesn’t get left behind once the news cameras leave.
Wineries — Hold solidarity tastings featuring your wines and their Australian peers
The wine industry is unique in that while it’s a business and every winery is technically competing against each other; it’s also a community. There are too many other threats to our industry–declining interests by younger generations, neo-prohibitionism, government regulations, tariffs, unstable economies, climate change, hard seltzer and other beverages–that merit more concern.
Whether it’s across the street, across the country or globe, we’re all in this together. The health and success of all our businesses–wineries, shops, restaurants, writers, educators–depends on consumers being engaged and intrigued with wine.
That’s why it would be a fabulous idea for wineries in other regions to host “solidarity tastings” featuring their wines alongside their Australian counterparts.
This will not only highlight how interconnected the world of wine is but help deepen the understanding and appreciation of guests who could try Cab, Shiraz, Sauvignon blanc, etc. from a local favorite next to an expression of that grape from somewhere in Australia. But instead of being done as a competition, it’s done in the spirit of community–perhaps even to raise funds supporting relief efforts in Australia.
Events like the Hospice du Rhône do a great job of highlighting the community among winegrowers. I remember being fascinated with how many Californian, French and South African winemakers attended this seminar. They were there to taste and ask questions of the panel from Barossa just like the rest of us.
This is a powerful message to send because, while this time it’s Australia, who knows which wine community will be next?
California, Washington, Canada and South Africa are certainly not strangers to devastating brush fires. Flooding, drought and mudslides are hitting European and South American wine regions with increasing frequency as well.
Even if you’re a skeptic about climate change causing these, there’s always the vagarities of devastating earthquakes like those that Chile, New Zealand and Italy have endured. This won’t be the first time that the wine community comes together for support and it certainly won’t be the last.
Why this matters
The timing and impetus for the industry to respond to the fires by supporting the Australian wine community couldn’t be more stark. The industry once again is wringing its hands over how to reach Millennials and Generation Z. But how many times do we need to be beaten over the head with the same messages?
The wine world has a wicked way of promoting FOMO–a fear of missing out.
From the luxury end, there are cult wines and trophy bottles. In years past, score hounds would scavenge the shelves looking for highly-rated gems before they sold out.
Now for wine geeks and wanderlust Millennials, the entire world of wine is a temptress. But what we fear missing out on is not what the pack is gobbling up. Instead, our minds quiver at the thought of missing out on what’s new and exciting by settling for what’s old and boring.
Why feel content with the same ole Cab and Chardonnay when you could have Touriga Nacional and Grenache blanc?
Yeah, Champagne is charming. Prosecco is perfect for patio sipping. But that’s what everyone else is drinking. It’s what you can find in every wine shop. You can’t have FOMO if there is nothing to be missed.
And that’s the dirty little secret of the human psyche.
Despite the real repercussions when we let FOMO reach anxiety levels, we still crave it. We still crave the thrill of the hunt. But how much thrill is there in shooting ducks in a basket?
In the world of sparkling wine, finding premium Aussie bubbles is a tough unicorn to bag. Unless, of course, you’re one of the 25 million people who call Australia home.
Now yes, we’ll get some sparkling Shiraz exported.
Actually Australia is home to many unicorns. If only I could’ve found a way to keep these frozen for the plane ride home.
Though the ones that make their way to the US tend to be mass-produced and underwhelming. Of course, there is the ubiquitous YellowTail, which has several sparklers in their line up. However, that’s basically the “Fosters of Australian wine”–a well-known ambassador but not really a benchmark.
But only around a fifth of Australia’s sparkling wine production gets exported. That means you need to go down under to even get a hint of what the rest of the world is missing out on. Luckily, I got such a chance this past October during the Wine Media Conference.
There, in both the Hunter Valley and neighboring Mudgee, I was able to try several sparkling wines that I could never find in the States. But I barely scratched the surface. Even spending extra time in Sydney, I found that the highly regarded Tasmanian sparklers were surprisingly difficult to find.
I’ll share my thoughts on many of the sparklers I tasted below. But first a little geeking about Australian sparkling wine.
Australia isn’t an “emerging” sparkling wine producer.
I’d imagine it was quite the scandal having a non-French sparkler served to the French emperor.
Up in the Hunter Valley, James King began producing sparkling wine around 1843. King’s wines would receive great international acclaim–doing particularly well at the 1855 Paris Exposition. Yes, that1855 Paris Exposition. At the end of the event, King’s sparkling Australian wine was selected as one of only two wines that were served to Napoleon III at the closing banquet.
It’s hard to know exactly what these first Aussie sparklers were. King, in particular, was noted for the quality of his Shepherd’s Riesling (Semillon). However, he also had Pinot noir in his vineyard as well.
These early Australian sparklers were made using the traditional method of Champagne.
The 20th century saw more innovation in sparkling wine techniques with producers experimenting with a “twist” on the Champagne method known as the Transfer Method or transvasage. (We’ll geek out more about that down below) The exact date and who was the first to pioneer this technique in Australia is not known though Minchinbury helped popularize its use.
In 1939, Frederick Thomson started using carbonation (or the “soda method”) to make his Claretta sparkling fizz. We should note that while many cheap sparkling wines (including some so-called “California Champagnes”) are made with added carbonation, in Australia these wines can’t be labeled as “sparkling wines.” Only wines that get their effervescence through fermentation (either in a bottle or tank) can use the term.
Speaking of tanks, adoption of the Charmat method took hold in the late 1950s–beginning with Orlando’s Barossa Pearl Fizz. Today, the tank method is gaining in prominence–especially with the strong sparkling Moscato and “Prosecco” market in Australia. (More on both of those a little later too.)
The 1980s saw a spark of French interest in Australia.
Much like in California, the big Champagne houses took an interest in Australia’s growing sparkling wine industry. In 1985, both Roederer and Moët & Chandon invested in new estates.
Roederer help found Heemskerk as a joint-venture in Pipers Brook, Tasmania. But eventually Roederer moved on from the project–selling back their interest in the estate in 1994.
Throughout Australia, sparkling wine accounts for around 6% of production. In Tasmania, that number jumps up to 30%.
Moët’s Domaine Chandon at Green Point in the Yarra Valley of Victoria, though, saw immediate success thanks to the work of the legendary Tony Jordan–who sadly passed away earlier this year.
Like Roederer, LVMH also looked to Tasmania as a potential spot for sparkling wine production. However, they wanted a location more prime for tourism and cellar door sales.
Bollinger was also briefly a player in Australia’s sparkling wine scene through their partnership with Brian Croser in Petaluma. However, the hostile takeover of that brand by the Lion Nathan corporation in 2001 seemed to have ended Bollinger’s involvement.
Today, except for Domaine Chandon (and Pernod Ricard’s Jacob’s Creek), most all of the Australian sparkling wine industry is wholly domestic. This makes me wonder if this is why Aussie sparklers are so hard to find outside of Australia?
Even the most prominent players like Treasury Wine Estates (Wolf Blass, Penfolds, Seppelt, Heemskirk, Yellowglen) and Accolade Wine (Banrock Station, Arras, Bay of Fires, Hardy’s, Croser, Yarra Burn) have their origins as Australian conglomerates before they gained an international presence.
Understanding this is a big part of understanding Australian sparkling wine. Like the traditional method, fermentation happens in the bottle. However, it’s not happening in the bottle that you’re taking home. Instead, after secondary fermentation and aging, the wine is emptied into a pressurized tank at around 0°C where the lees are filtered out. Then the sparkler is bottled anew with its dosage.
The Champenois themselves use transvasage for 187ml airline splits and half bottles as well as large format Champagnes starting with double magnum (3L Jeroboam) in size. This is because these odd formats would be difficult to riddle without excessive breakage.
The Australians were keen to adopt the labor and cost-saving benefits of the transfer method and it’s the most widely used technique. It allows wineries to increase efficiency without sacrificing the quality character of autolysis. Ed Carr of Accolade Wines noted in Christie’s that the difference is as much as $30-40 AUD per case compared to traditional riddling. Plus, winemakers can do one last “tweaking” (such as SO2 and acidity adjustments) before final bottling.
However, many boutique producers stick to using the traditional (instead of transfer) method. These bottles are labeled stating “Methode champenoise,”“Methode traditionnelle” or simply “Fermented in this bottle.”
The sparklers that are made using the transfer method are more likely to state that they are “Bottled Fermented” or “Fermented in the bottle.”
Australian Moscato & “Prosecco”
As elsewhere in the world, Australia has had its own “Moscato Boom.”
Now usually Moscato is associated with the Moscato bianco grape of Asti (Muscat Blanc à Petits Grains). However, in Australia, the term is used to refer to the whole Muscat family when the wine is made in a light, sweet style with low alcohol. So a bottle of sparkling Australian Moscato can be made from Moscato bianco, Muscat of Alexandria, Orange Muscat, Moscato Giallo or a blend of multiple Muscats.
The King Valley in north-east Victoria has a strong Italian heritage. The Glera/Prosecco grape thrives in the cooler southern end of the valley with vineyards planted at higher altitudes.
Australian Prosecco is also apparently a big deal–though I didn’t personally encounter any bottles on my trip. The first Australian Prosecco was made by Otto Dal Zotto in King Valley (or “Victoria’s little Italy”) in 2004. The success of that wine and others caught the attention and ire of producers in the Veneto.
This led Italian authorities to take some dramatic steps in 2009. First, they petitioned the EU to change the grape’s name from Prosecco to Glera. Then they expanded the DOC to the province of Trieste, in Friuli Venezia Giulia, where there is a village named Prosecco. This gave them the justification to claim the entire region as a protected geographical area.
Obviously Australian wine producers balked at this with the conflict between the two parties still ongoing. But while Australian Prosecco can be sold domestically, none of these wines can be exported into the EU.
A few of the Australian Sparklers I’ve enjoyed this year.
Amanda and Janet de Beaurepaire at their family estate. Amanda’s parents, Janet and Richard, started planting their 53 hectares of vineyards in 1998.
De Beaurepaire 2018 Blanchefleur Blanc de Blancs – $45 AUD (Purchased additional bottles at winery)
I’ve got a future article planned about the intriguing story of the De Beaurepaire family and the genuinely unique terroir they’ve found in Rylstone, southeast of Mudgee. The family’s name and ancestors come from the Burgundian village of Beaurepaire-en-Bresse in the Côte Chalonnaise. So it’s no surprise that their wines have a French flair to them.
It’s also no surprise that their 2018 Blanchefleur was quite Champagne-like. Indeed, it was the best sparkling wine I had on the trip. A 100% Chardonnay with 15 months on the lees, this wine had incredible minerality. Coupled with the vibrant, pure fruit, it screamed of being something from the Cote de Blancs. I’m not kidding when I say that this bottle would stack up well to a quality NV from a grower-producer like Franck Bonville, Pierre Peters, De Sousa or Pertois-Moriset.
Peter Drayton 2018 Wildstreak sparkling Semillon-Chardonnay – $30 AUD
I had this at an Around the Hermitage dinner that featured many gorgeous wines. But the folks at the Around Hermitage Association started things right with this 80% Semillon/20% Chardonnay blend that spent 18 months on the lees. Hard to say if this was transfer method of not. However, the toasty autolysis notes were quite evident with biscuit and honeycomb. Very Chenin like. In a blind tasting, I’d probably confuse it with good quality sparkling Vouvray from a producer like Francois Pinon or Huet.
BTW, the Around Hermitage folks made a fun short video about the dinner (3:20) which features an interview with me.
With a blend of 63% Chardonnay, 19% Pinot noir and 18% Pinot Meunier, this is another bottle that is following the traditional method and recipe. Sourced from the cool-climate Orange region of NSW, which uses altitude (930m above sea level) to temper the heat, this wine spent almost two years aging on the lees. Lots of toasted brioche with racy citrus notes. It feels like it has a higher Brut dosage in the 10-11 g/l range. But it’s well balanced with ample acidity to keep it fresh.
Hollydene Estate 2008 Juul Blanc de Blancs – $69 AUD
Hollydene Estate Winery in Jerrys Plains is about an hour northwest of the heart of the Hunter Valley in Pokolbin.
Made in the traditional method, this wine is 100% Chardonnay sourced from the cool maritime climate of the Mornington Peninsula in Victoria. It spent over 60 months aging on the lees and, whoa nelly, you can tell. Hugely autolytic with yeasty, doughy notes to go with the lemon custard creaminess of the fruit.
Peterson House 2007 Sparkling Semillon – ($60 AUD)
If you love sparkling wine, make sure you book a trip to Peterson House. Each year they release more than 30 different sparklers. Beyond just the traditional varieties, they push the envelope in creating exciting bubbles. You’ll find sparklers made from Verdelho, Pinot gris and Sauvignon blanc as well as Chambourcin, Petit Verdot and Malbec.
I’m generally not a fan of overly tertiary sparklers. But this wine made a big impression on me during the conference.
Wow! A vintage sparkling traditional method Semillon that spent 11 years on lees. 11 years!
Robert Stein NV Sparkling Chardonnay and Pinot noir – $25 AUD
I raved about the Robert Stein Rieslings in my recent post, Send Roger Morris to Mudgee. But there are so many good reasons to put this winery (and the Pipeclay Pumphouse restaurant) on a “Must Visit Bucket List”. The entire line up is stocked with winners–including this Charmat method sparkler.
At first taste, I had this pegged for transfer method. It wasn’t as aggressively bubbly and frothy as many tank method sparklers can be. However, the considerable apple blossom aromatics should have tipped me off. If this ever made its way to the US for less than $30, I’d recommend buying this by the case.
Gilbert 2019 Pet Nat Rose – $25 AUD (Purchased additional bottles at winery)
Gilbert’s Sangio Pet-Nat was just bloody fantastic. I wish I brought more than one bottle home.
It’s always trippy to have a wine from the same year (2019)–especially a sparkler. Gilbert harvests the Sangiovese in February and bottles before the first fermentation is completed each year. Released in July, this wine was surprisingly dry and is teetering on the Brut line with 12.5 g/l residual sugar. Very clean with no funky flavors, this wine had a beautiful purity of fruit–cherry, strawberries, watermelon and even blood orange.
The Christie’s Encyclopedia notes that Domaine Chandon shot out of the gate partly because of the lessons that Tony Jordan learned at Napa’s Domaine Chandon. In particular, Jordan was well aware of the challenges of dealing with grapes from warm climates. In Australia, Domaine Chandon casts an extensive net by sourcing from cool-climate vineyards in both Victoria and Tasmania. They have vineyards not only in the Yarra Valley but also in the King Valley, Macedon Ranges, Whitlands Plateau and Strathbogie Ranges as well as the Coal River Valley region in Tasmania.
For the fruit that comes from Tasmania, Domaine Chandon follows the tact used by many Australian sparkling wine producers. They press the fruit at local press houses in Tasmania before transporting the must in refrigerated containers to the mainland. This helps maintain freshness and ward off spoilage organisms.
The 2013 vintage Brut is 47% Chardonnay, 50% Pinot noir and 3% Pinot Meunier. As in Champagne, Domaine Chandon ages their vintage sparklers at least 36 months on the lees. Fully fermented in the same bottle, it tastes very similar to other Moët & Chandon sparklers with rich, creamy mouthfeel holding up the ripe apple and citrus notes. An enjoyable bottle priced in line with its peers.
Bleasdale Sparkling Shiraz (tasted in London at the WSET School) – Around 15 euros
I’ll admit that the color of sparkling Shiraz is always very striking.
Admittedly I’m still on the search for a genuinely impressive sparkling Shiraz. But this Bleasdale came close. Like the Paringa I’ve reviewed previously, it’s sweeter than my ideal though I get the winemaking reasons behind that.
Sparkling red wines are notoriously tricky to pull off because you have to balance the tannins. This is why many of these wines often have more than 20 g/l sugar.
Most sparkling reds come from the same regions as premium Australian still reds. Think places like the Barossa, McLaren Vale or the Langhorne Creek (Bleasdale). Interestingly, producers will harvest these grapes at the same time as those for still reds wine. Instead of harvesting early to retain acidity, producers want the extended hang time for riper tannins.
However, these sparklers sorely need acidity to balance both the intense fruit and sweetness. While secondary fermentation does add carbonic acid, I suspect that these wines are routinely acidified.
Still, this Bleasdale had enough balance of acid to go with the dark plum and delicate oak spice. That got me wondering how well this would pair with BBQ pulled pork.
Or, if I’m brave, maybe I’d pair some of these Aussie sparkling unicorns with steak de cheval.
Note: The wines reviewed in this article were samples from the 2019 Wine Media Conference post-conference tour of Mudgee.
Just after Thanksgiving in the US, Roger Morris wrote a firebrand piece on Meininger’s Wine Business, challenging the sacred status of Riesling among sommeliers.
Reading the article, you would think that blaming consumer ignorance and the myth that “all Rieslings are sweet” was just a scapegoat. The real culprit for why consumers don’t adore Rieslings is the grape itself. It’s too precocious in aromatics and flavors with its worst sin, Morris argues, being that Riesling just isn’t very food-friendly.
For my palate, and I expect many if not most wine drinkers, Riesling is too often the precocious child whose parents think he is darling while the rest of us are edging toward the door. Its flavours and aromas, we doubters believe, clash with food. — Roger Morris, “The real reason consumers reject Riesling”, November 28th, 2019.
There have been manyarticles writtenabout the challenges of selling Riesling. But this is probably the first time that a wine writer has picked “Riesling is not food-friendly” as their hot-take hill to die on.
Alanis, isn’t it ironic?
Don’t you think? That the one saving grace that has helped Riesling lumber out of it’s Liebfraumilch and sweet Johannisberg shadows has been its affinity for food. As early as 1988, Dan Berger was describing in the LA Times this growing epiphany among wine lovers.
The other day, John and Janet Trefethen of the Napa Valley winery that bears their name staged a cook-off to see which foods best went with their dry Riesling, which annually is one of the most attractive in the state. The winner, a Far East-leaning chicken dumpling sort of concoction, won by only a shade over six other excellent matches.
The point was thus made: The classic Johannisberg Riesling grape variety, when made into a relatively or completely dry wine, produces a beverage of incomparable quality that does, surprising as it may seem to some people, go with food. — Dan Berger, “What’s Wrong With Riesling? Nothing That a Little Information Won’t Fix”, September 15th, 1988
But maybe they’re all wrong and the salt they’re worth is more Morton’s table rather than fleur de sel. Could Roger Morris be right and everyone else is just “barking up the wrong grapevine” about Riesling?
But I don’t doubt Morris’ sincerity when he laments how often he wishes he’d ordered something else when pairing Riesling with food. Admittedly, though, I do wonder what in the world he’s eating. There are so many amazing cuisines in the world–Asian, Indian, Soul Food, Caribbean, Hispanic, etc.–that are bursting with “precocious” flavors that need a similarly precocious counterpart.
Yes, Riesling will most definitely overwhelm and clash with grilled cheese. But duck breast with red Thai curry and sticky jasmine rice? The thought of pairing that with ANY of the Rieslings I’m going to talk about below makes my mouth water.
Which brings me to my proposal to convert a Riesling skeptic into a Riesling saveur.
Send Roger Morris to Mudgee.
Interestingly, in that Wine Enthusiast article, Morris does recommend 2016 German Riesling as potential birth year wines to save. So he at least recognizes the immense aging potential of Riesling. Something that the 2010 Gilbert Riesling amply demonstrates as well.
For those of you who are thinking, “What the heck is Mudgee?” Don’t despair. That’s a frequent thought of wine lovers when it comes to this thoroughly under-the-radar gem in the New South Wales region of Australia.
While most folks justifiably know about the Hunter Valley when they think of New South Wales, it is well worth taking the 4-hour trek west from the Hunter over the Blue Mountains to experience the delicious combination of food, wine and hospitality in Mudgee.
Full disclosure part III: While the food and wine as well as travel to Mudgee from the Hunter were sponsored by Visit Mudgee Region as part of the Wine Media Conference, the wife and I paid for our own travel to Australia and hotel accommodations.
But we fell in love with the region and are already planning a return trip with friends. Heck, my wife was checking out real estate prices before we left. Because now, apparently, Mudgee is high on her list of places to retire to. The last trip that got her googling land prices was St. Emilion in Bordeaux. The wine, food and people of Mudgee impressed us that much. (And it’s WAY cheaper than St. Emilion too :P)
However, I’m not a Food or Travel blogger so this really won’t be a food or travel piece.
It’s just not my personal style. Instead, I’ll be linking to a few of my blogger friends who can give you a little more feel of Mudgee. All of their sites and IGs are well worth following.
But I will highlight 3 Mudgee cellar doors that I think would give Roger Morris some food for thought about Riesling.
This is the show stopper and should be on the bucket list for any food and wine lover. But it’s a particular must-stop for Riesling fans (& skeptics) because of winemaker Jacob Stein’s passion for the grape. He makes 3 Rieslings (dry, half-dry and reserve) sourced from both his family’s 40+-year-old estate vines and other historic vineyards in Mudgee like the Miramar vineyard.
His Rieslings go for more of an Alsatian-style with a rich-mouth-filling texture that is exceptionally well-balanced by zippy acidity. Despite being a warm region, Mudgee’s altitude with vineyards going up to 1100m (3600 ft) above sea level encourages a sharp drop in temperatures at night. This maintains acidity and freshness of fruit flavor that you see throughout Mudgee’s wines.
Sharon Parsons of SpaWineFood posted a great rundown with pics of our group’s lunch at Robert Stein’s on-site restaurant, Pipeclay Pumphouse.
I got a chance to try the 2019 Dry and 2018 Half-Dry Rieslings with several courses prepared by Jacob Stein’s brother-in-law, chef Andy Crestani.
The Dry Riesling was my favorite with it going particularly well with the scallop boudin blanc and truffled pea. Oh, and the house-made pork rillette with this Riesling was to die for! The added weight of the residual sugar gave the Half-Dry Riesling enough body to hold up to the kangaroo tartare and sweet potato. Yes, I ate kangaroo and it was surprisingly tasty. But that could be because it was made really well and had a great wine pairing partner.
Will Gilbert, a 6th generation winemaker, made some of the most exciting wines that I tasted on the entire trip. Expect to see a future post with me raving about more of their wines. But for now, I want to highlight how delicious Gilbert’s 2015 & 2010 Eden Valley Rieslings were paired with locally sourced charcuterie and cheeses made by High Valley Cheese Company in Mudgee. The brie, in particular, was melt-in-your-mouth luscious. The high acidity of both Rieslings served as a nice contrast to the heaviness of the cheese.
The choice of Eden Valley as the source for their Rieslings was very deliberate.
A sub-region of the Barossa zone in South Australia, the Eden Valley is another region that defies expectations when it comes to producing intensely vibrant Riesling. However, while cooler than neighboring Barossa Valley, these Rieslings still shows ample weight with ripe lime and a generous mouthfeel. With only a smidgen of residual sugar–that I doubt the average wine consumer would notice–both the 2015 & 2010 had mouthwatering acidity.
2010 tasted distinctly drier and was starting to develop some of the petrol notes, which are, understandably, controversial. While I’m firmly in the “I love it!” camp, I accept that petrol in wine is a lot like Brett (A Spice of Brett). So I don’t blame folks like Roger Morris if that’s a bit too much.
Sharon Parsons of SpaWineFood, again, has another lovely write-up about our evening at Gilbert along with several of Will Gilbert’s other outstanding wines.
The Mudgee region takes its name from the local aboriginal word Moothi which means “nestled in the hills.” You get a sense of what the original Wiradjuri were talking about when you take in the gorgeous views at the family estate of Jess Chrcek and her husband, Jay. Like most cellar doors in Mudgee, Moothi Estate provides snacking platters of locally sourced meats, cheese and produce that folks can pair with wines while soaking up the sights.
Steve Noel of Children of the Grape has a few photos of those sights on his Instagram and write-up about our tour of Mudgee.
The 2019 Mudgee Riesling, again, stood out from the pack. But this was quite different compared to its peers. It would undoubtedly challenge Roger Morris’ sentiment that Rieslings are “too fragrant” and that “…if someone were wearing Eau de Riesling as cologne or perfume to a wine tasting, we would send them to the washroom to hose off before taking a seat.”
When the Moothi Riesling was poured, at first I didn’t hear what it was.
The beauty of Riesling is its diversity. Even in the same region, it’s far from monolithic.
Smelling it, my thoughts originally went towards Italian whites. Maybe something like a Soave?
The aromas were undoubtedly pleasant, a mix of peach and citrus zest. But they were distinctly on the medium to medium-plus side of the intensity scale rather than the high octane aromatics of Riesling.
However, the palate was all-Riesling. Mouth-watering acidity that made the flavors of aged cheeses and salume do the tango on your tongue.
I would gladly enjoy savoring the sights of Mudgee on the patio with a platter and “Eau de Moothi Riesling.”
And I think after a thoroughly memorable experience to the Mudgee region, Roger Morris would too.
Logo courtesy of https://www.winemediaconference.org/
It was the opinion of Tom Wark from the Fermentation Wine Blog that the conference wasn’t–which was a sentiment that the leadership of the conference has been harboring for sometime. As Wright explained in the announcement,
Blogging is simply one form of communication and the reality is almost all blogger attendees at the conference also engage in social media. Many also do other forms of wine writing, either for print magazines, online magazines, or wineries. Wine Media Conference more accurately reflects what our attendees do.
Just as importantly, the change to Wine Media Conference is designed to be more welcoming to those who do not blog but do communicate about wine. This includes social media influencers, non-blogging wine writers, and those who work in communications in the wine industry. — Allan Wright, 11/9/2018
The announcement was also made on the conference’s public Facebook group where I shared my own concerns–namely that I likely wouldn’t have originally signed up to attend something called a “Wine Media Conference.”
What is Wine Media?
Much like how a group of people can pick out different flavors and aromas in the same wine, the same word can have different connotations to various people. The dictionary definition of “media” offers one tasting note: “the means of communication, as radio and television, newspapers, magazines, and the Internet, that reach or influence people widely.”
Though I don’t know how influential those multiple copies of Wine Spectator where with those empty cocktail glasses.
The “reach or influence people widely” part is what resonates most with me and colors my view of “Wine Media”. Here I see an echelon of established publications like Wine Spectator, Wine Enthusiast, Wine Advocate, Decanter, Wine Business Monthly or online mediums like SevenFifty Daily, VinePair and WineSearcher.com.
I see the work of notable critics and writers like Jancis Robinson’s Purple Pages, Vinous Media, JebDunnuck.com, Jeff Leve’s Wine Cellar Insider, JamesSuckling.com, Allen Meadows’ Burghound, etc.
And I do see some blogs in that realm such as Tom Wark’s Fermentation, Jamie Goode’s Wine Anorak and Alder Yarrow’s Vinography. Though he is now a prominent writer for Wine Enthusiast, I would also add Sean Sullivan’s Washington Wine Report to that list as well.
But I certainly do not see myself in that ballpark.
As I think back to my apprehension of being a relatively new blogger attending my first conference this year, I know that even the idea of considering myself “Wine Media” would have been a non-starter for me.
I’m not “Wine Media”. I’m not Jancis Robinson. I haven’t been blogging for a decade-plus like Goode, Yarrow and Co. I’m a just a geek who sits at home drinking wine, reading wine books and writing about what excites me at a particular moment.
The idea of a “Wine Media Conference” would have seemed too exclusive to include me.
In contrast, the idea of attending something called the “Wine Bloggers Conference” felt approachable and inviting. Being part of a community of wine bloggers felt attainable. It was my hope in attending that I could find other people like me that I could relate to. Much to my delight, I did.
One idea for future conferences would be to have the name tags note how many previous conferences a person has attended. That would be a great way to seek out more newbies or know who you should ask questions of.
One of the pleasant surprises for me while attending the conference was how many fellow conference newbies there were. I got a chance to meet folks like Noelle Harman (Outwines), Anne Keery (Aspiring Winos), Earle Dutton (Equality365) and more who, like me, were relatively new to wine blogging. It was immensely rewarding listening to their perspectives–their successes and stresses as well as the lessons and bumps they’ve learned along the way. Coupled with the tools and insights that I got from veteran bloggers and seminars, I know that I left the conference a better blogger than I was when I arrived.
It would have been unfortunate to miss that because of the limitations and exclusionary feel of the name “Wine Media”.
While all bloggers want to grow their readership–and will use things like social media to help expand their reach–the reality is that the vast majority of us will never come close to the dictionary media definition of widely reaching and influencing people.
And, honestly, not all of us may even want to be “influencers”–at least not in the sense that is in vogue today. Some of us may just want to have fun geeking and writing about wine.
Will those perspectives get smothered underneath the tarp of “Wine Media”?
The Need For “Fresh Blood” and Inclusion
Many podcasters and videographers are still blogging their journey with wine–just via audio or visual mediums. Also, most episodes usually include show notes (like this example from Decanted’s recent podcast) that are basically blog posts.
I understand the need to be inclusive–because the world of wine and wine communication is constantly expanding. Another great surprise from the conference was being introduced to some great new podcasts like the Weekly Wine Show and Decanted Podcast.
I wholeheartedly support the conference’s desire to see more participation from podcasters. The same with videographers as their work on YouTube is opening up a whole new realm for wine education. While I’m admittedly skeptical about the extent of influence that Instagram, Pinterest and other social media channels which limit context have, I eagerly want to learn more from individuals active in those venues about their experiences and insights that may abate that skepticism.
Plus, it seems like the conference has seen significant turnover in attendees. It makes sense that they would want to inject it with fresh blood.
A Bleeding of Wine Bloggers
Prior to the start of this year’s Wine Bloggers Conference, Tom Wark made several poignant observations about the waning interest and declining numbers in wine blogging. While 2018 saw a little bit of a bump, Wark noted how differently the list of attendees for this year’s conference has looked compared to years past.
Those of us who have been following and reading wine blogs since their start, we can look at a partial list of attendees at the upcoming conference and notice that no more than a small handful of those folks who started out blogging during the format’s peak time of interest are attending the conference. It’s understandable. On the one hand, many of these people no longer blog. Others may still be blogging, but no longer find interest in the conference. — Tom Wark, Fermentation Wine Blog, 9/10/2018
There hasn’t been much study into why we’ve seen a steady decline of interest in wine blogs–though David Morrison of The Wine Gourd has some thoughts and data. A lot of it does seem to be the changing landscape of wine communication.
But if we’re already “bleeding out” wine bloggers, how effective will an infusion of new blood be if, instead of “clotting” the loss, we’re excluding new platelets? Will the number of other wine communicators who attend offset all the newbie wine bloggers who may now feel excluded?
That will be a challenge for Zephyr Conferences to tackle in their messaging and promotion of the newly renamed conference. Not everyone is going to share the same definition or “tasting note” of what is welcomed as “wine media”.
Show, Don’t Tell
I don’t want this post to give the impression that I’m downplaying or denigrating the role of bloggers like myself. Nor am I saying that we’re necessarily inferior to traditional wine media. We’re still wine communicators but, the majority of us (myself included), are certainly far less established than the traditional wine media.
Though sometimes you can have multi-platinum albums and still end up just being Nickelback.
It’s like the difference between a garage band and a rock star with multi-platinum albums. This is the crux of my apprehension with adopting the name of “Wine Media”.
While our “garage band” of wine bloggers are most definitely musicians like the rock stars of wine media, it feels far too presumptuous to claim the title of “rock star” on our own. This isn’t about talent or worth. It’s about proving yourself on the larger stage.
Someday I would love to be spoken of in the same breath as Allen Meadows, Tom Wark, Jamie Goode, Jancis Robinson, etc. But I would never place myself in that sentence. I need to earn my place in that peer class and pay my dues along the way.
The same day that the Wine Bloggers Conference had the panel asking the question about whether the conference was appropriately named, Lewis Perdue gave the keynote address. Stemming from his journalistic background of working at the Washington Post, Wine Business Monthly and now publishing Wine Industry Insight, a central theme of Perdue’s talk was about building trust with your readership–building credibility.
This is what a musician does with every gig they play, every song they record. They don’t step out of the garage and onto the stage to tell the world that they’re a rock star. They go out and they prove it, paving the way for others to bestow that title on them.
As bloggers, we are building our credibility with every post. Some of us may be content to stay in the garage and play for family and friends. Others may want to move on to gigs that will take them to increasingly larger arenas.
Some of those bloggers may eventually become “rock stars” of wine media. But the path to that stage won’t be paved with telling the world that they’re “Wine Media”.