Tag Archives: Sean Sullivan

Wine Media Musings

Today the Wine Bloggers Conference announced it was renaming itself as the Wine Media Conference. In the official announcement, Allan Wright of Zephyr Conferences highlighted a panel discussion from Day 2 of this year’s conference where the question was asked “Is the Wine Bloggers Conference appropriately named?”

Wine Media Conference logo

Logo courtesy of https://www.winemediaconference.org/

It was the opinion of Tom Wark from the Fermentation Wine Blog that the conference wasn’t–which was a sentiment that the leadership of the conference has been harboring for sometime. As Wright explained in the announcement,

Blogging is simply one form of communication and the reality is almost all blogger attendees at the conference also engage in social media. Many also do other forms of wine writing, either for print magazines, online magazines, or wineries. Wine Media Conference more accurately reflects what our attendees do.

Just as importantly, the change to Wine Media Conference is designed to be more welcoming to those who do not blog but do communicate about wine. This includes social media influencers, non-blogging wine writers, and those who work in communications in the wine industry. — Allan Wright, 11/9/2018

The announcement was also made on the conference’s public Facebook group where I shared my own concerns–namely that I likely wouldn’t have originally signed up to attend something called a “Wine Media Conference.”

What is Wine Media?

Much like how a group of people can pick out different flavors and aromas in the same wine, the same word can have different connotations to various people. The dictionary definition of “media” offers one tasting note: “the means of communication, as radio and television, newspapers, magazines, and the Internet, that reach or influence people widely.”

Photo by kerinin. Uploaded to Wikimedia Commons under CC-BY-SA-2.0.

Though I don’t know how influential those multiple copies of Wine Spectator where with those empty cocktail glasses.

The “reach or influence people widely” part is what resonates most with me and colors my view of “Wine Media”. Here I see an echelon of established publications like Wine Spectator, Wine Enthusiast, Wine Advocate, Decanter, Wine Business Monthly or online mediums like SevenFifty Daily, VinePair and WineSearcher.com.

I see the work of notable critics and writers like Jancis Robinson’s Purple Pages, Vinous Media, JebDunnuck.com, Jeff Leve’s Wine Cellar Insider, JamesSuckling.com, Allen Meadows’ Burghound, etc.

And I do see some blogs in that realm such as Tom Wark’s Fermentation, Jamie Goode’s Wine Anorak and Alder Yarrow’s Vinography. Though he is now a prominent writer for Wine Enthusiast, I would also add Sean Sullivan’s Washington Wine Report to that list as well.

But I certainly do not see myself in that ballpark.

As I think back to my apprehension of being a relatively new blogger attending my first conference this year, I know that even the idea of considering myself “Wine Media” would have been a non-starter for me.

I’m not “Wine Media”. I’m not Jancis Robinson. I haven’t been blogging for a decade-plus like Goode, Yarrow and Co. I’m a just a geek who sits at home drinking wine, reading wine books and writing about what excites me at a particular moment.

The idea of a “Wine Media Conference” would have seemed too exclusive to include me.

Inclusively Exclusive

In contrast, the idea of attending something called the “Wine Bloggers Conference” felt approachable and inviting. Being part of a community of wine bloggers felt attainable. It was my hope in attending that I could find other people like me that I could relate to. Much to my delight, I did.

One idea for future conferences would be to have the name tags note how many previous conferences a person has attended. That would be a great way to seek out more newbies or know who you should ask questions of.

One of the pleasant surprises for me while attending the conference was how many fellow conference newbies there were. I got a chance to meet folks like Noelle Harman (Outwines), Anne Keery (Aspiring Winos), Earle Dutton (Equality365) and more who, like me, were relatively new to wine blogging. It was immensely rewarding listening to their perspectives–their successes and stresses as well as the lessons and bumps they’ve learned along the way. Coupled with the tools and insights that I got from veteran bloggers and seminars, I know that I left the conference a better blogger than I was when I arrived.

It would have been unfortunate to miss that because of the limitations and exclusionary feel of the name “Wine Media”.

While all bloggers want to grow their readership–and will use things like social media to help expand their reach–the reality is that the vast majority of us will never come close to the dictionary media definition of widely reaching and influencing people.

And, honestly, not all of us may even want to be “influencers”–at least not in the sense that is in vogue today. Some of us may just want to have fun geeking and writing about wine.

Will those perspectives get smothered underneath the tarp of “Wine Media”?

The Need For “Fresh Blood” and Inclusion

Decanted screen shot

Many podcasters and videographers are still blogging their journey with wine–just via audio or visual mediums.
Also, most episodes usually include show notes (like this example from Decanted’s recent podcast) that are basically blog posts.

I understand the need to be inclusive–because the world of wine and wine communication is constantly expanding. Another great surprise from the conference was being introduced to some great new podcasts like the Weekly Wine Show and Decanted Podcast.

I wholeheartedly support the conference’s desire to see more participation from podcasters. The same with videographers as their work on YouTube is opening up a whole new realm for wine education. While I’m admittedly skeptical about the extent of influence that Instagram, Pinterest and other social media channels which limit context have, I eagerly want to learn more from individuals active in those venues about their experiences and insights that may abate that skepticism.

Plus, it seems like the conference has seen significant turnover in attendees. It makes sense that they would want to inject it with fresh blood.

A Bleeding of Wine Bloggers

Prior to the start of this year’s Wine Bloggers Conference, Tom Wark made several poignant observations about the waning interest and declining numbers in wine blogging. While 2018 saw a little bit of a bump, Wark noted how differently the list of attendees for this year’s conference has looked compared to years past.

Those of us who have been following and reading wine blogs since their start, we can look at a partial list of attendees at the upcoming conference and notice that no more than a small handful of those folks who started out blogging during the format’s peak time of interest are attending the conference. It’s understandable. On the one hand, many of these people no longer blog. Others may still be blogging, but no longer find interest in the conference. — Tom Wark, Fermentation Wine Blog, 9/10/2018

There hasn’t been much study into why we’ve seen a steady decline of interest in wine blogs–though David Morrison of The Wine Gourd has some thoughts and data. A lot of it does seem to be the changing landscape of wine communication.

But if we’re already “bleeding out” wine bloggers, how effective will an infusion of new blood be if, instead of “clotting” the loss, we’re excluding new platelets? Will the number of other wine communicators who attend offset all the newbie wine bloggers who may now feel excluded?

That will be a challenge for Zephyr Conferences to tackle in their messaging and promotion of the newly renamed conference. Not everyone is going to share the same definition or “tasting note” of  what is welcomed as “wine media”.

Show, Don’t Tell

I don’t want this post to give the impression that I’m downplaying or denigrating the role of bloggers like myself. Nor am I saying that we’re necessarily inferior to traditional wine media. We’re still wine communicators but, the majority of us (myself included), are certainly far less established than the traditional wine media.

Photo by James Anderson. Uploaded to Wikimedia Commons under CC-BY-SA-3.0

Though sometimes you can have multi-platinum albums and still end up just being Nickelback.

It’s like the difference between a garage band and a rock star with multi-platinum albums. This is the crux of my apprehension with adopting the name of “Wine Media”.

While our “garage band” of wine bloggers are most definitely musicians like the rock stars of wine media, it feels far too presumptuous to claim the title of “rock star” on our own. This isn’t about talent or worth. It’s about proving yourself on the larger stage.

Someday I would love to be spoken of in the same breath as Allen Meadows, Tom Wark, Jamie Goode, Jancis Robinson, etc. But I would never place myself in that sentence. I need to earn my place in that peer class and pay my dues along the way.

The same day that the Wine Bloggers Conference had the panel asking the question about whether the conference was appropriately named, Lewis Perdue gave the keynote address. Stemming from his journalistic background of working at the Washington Post, Wine Business Monthly and now publishing Wine Industry Insight, a central theme of Perdue’s talk was about building trust with your readership–building credibility.

Building Credibility

This is what a musician does with every gig they play, every song they record. They don’t step out of the garage and onto the stage to tell the world that they’re a rock star. They go out and they prove it, paving the way for others to bestow that title on them.

As bloggers, we are building our credibility with every post. Some of us may be content to stay in the garage and play for family and friends. Others may want to move on to gigs that will take them to increasingly larger arenas.

Some of those bloggers may eventually become “rock stars” of wine media. But the path to that stage won’t be paved with telling the world that they’re “Wine Media”.

It will be by showing it.

Subscribe to Spitbucket

New posts sent to your email!

Doubling Down On What’s Been Done Before

Photo taken by self and uploaded to Wikimedia Commons under : CC-BY-SA-3.0

Andy Perdue of Wine Press Northwest says it time for Washington State wine producers to “double down” on Cabernet Sauvignon.

The state needs to focus, he says, much like how Oregon did several decades ago with Pinot noir.

Washington has proved it can grow several wine grape varieties very well, and in some ways this has hurt the industry, because the state hasn’t had a focus. Now, we can align ourselves with other Cab regions, including Bordeaux and Napa Valley. — Andy Perdue, 9/13/18

Now why in the hell would we want to do that?

Napa On My Mind — And The Minds Of Most Consumers

Yes, I know that Cab is still king and there is no doubt that Cabernet Sauvignon sales are still going strong. You can’t fault vineyards for planting Cabernet Sauvignon or wineries for producing it.

But what you can fault is the idea that we should start hoarding all our eggs into one Cab basket–especially a basket that is already dominated by one really large hen.

Look at any “Most Popular” list of American wines and you can easily see a stark theme.

Wine & Spirits Top Restaurant Wines of 2018.

I would definitely be impressed seeing a wine list with Woodward Canyon prominently featured.

Cakebread, Caymus, Chateau Montelena, Corison, Duckhorn, Faust, Frank Family, Heitz, Jordan, Justin, Louis M. Martini, Mount Veeder, Rodney Strong, Sequoia Grove, Silver Oak, St. Francis Winery, Stag’s Leap Wine Cellars, Turnbull–all well known California Cabernet producers. Though, yes, Washington State does get a few nods with Woodward Canyon, L’Ecole 41 and Chateau Ste. Michelle (probably for their Riesling).

The Most Searched-For Cabernet Sauvignon on WineSearcher.com in 2017.

Screaming Eagle, Caymus, Scarecrow, Shafer, Dunn, Robert Mondavi and Silver Oak–all Napa Valley staples with only Penfolds 707 from Australia and Concha y Toro Don Melchor from Chile being outside Cabernets that cracked the list.

Vivino’s Top 20 Cabernet Sauvignon for Cab Day (which was apparently September 3rd)

Pretty much the same Napa-dominated list like the ones above with Quebrada De Macul’s Domus Aurea from Chile, Gramercy Cellars’ Lower East from Washington, Thelema Mountain Vineyards’s The Mint and Springfield Estate’s Whole Berry from South Africa sprinkled in for diversity.

This is not to say that Washington State can’t compete with California–in quality or in price. Lord knows we can and often exceedingly over deliver in both. Many years the state usually leads the pack in percentage of wines produced that receive 90+ scores from critics and often command a sizable chunk of year-end “Top 100” lists.

Photo a compilation of creative commons licensed images uploaded to Wikimedia commons under CC-BY-SA-3.0

Perhaps the Washington State Wine Commission needs to get Steven Spurrier on the phone.

But to the vast majority of American wine buying consumers (particularly of Cabernet Sauvignon) that hardly makes a dent in their Napa-centric worldview. Pretty much since the 1976 Judgment of Paris, Cabernet Sauvignon in the United States has been synonymous with Napa Valley, California.

Of course, I’m not saying that Washington should stop producing its bounty of delicious and highly acclaimed Cabs but why should we double down on chasing a horse that has already left the stable?

The Lessons Of Oregon

To bolster his case, Perdue points to the example of Oregon which has built its brand (quite successfully) on the quality and notoriety of its Pinot noir. It’s no shock that on that same Wine & Spirits Top Restaurant List that Oregon has a healthy showing with Adelsheim Vineyard, Argyle Winery, Cristom Vineyards, Domaine Drouhin Oregon, Elk Cove Vineyards and King Estate representing the state–doubling the amount of wineries that Washington has featured.

Perdue would, presumably, attribute that success to Oregon’s seemingly singular focus on Pinot noir instead of the jack-of-all-trades approach that Washington State has taken in a modern history that is pretty close to the same age.

But what I don’t think Perdue has really taken into consideration is that Oregon started doubling down on Pinot long before Pinot noir was cool.

Photo by Ethan Prater. Uploaded to Wikimedia Commons under CC-BY-2.0

Pinot noir in early veraison at Cristom Vineyards in the Eola-Amity Hills

In his book Oregon Wine Country Stories Kenneth Friedenreich notes that many of Oregon’s early pioneers were thought to be crazy by their neighbors and bankers when they started planting Pinot noir in the Willamette Valley in the 1960s. It wasn’t until the 1980s when French producers like the Drouhin family of Burgundy took notice that the state began getting some attention on the world’s stage.

Even then, Oregon Pinot noir was still a tough sell in the domestic US market.

 

It’s hard to discount the impact that the 2004 film Sideways had on the perception of Pinot noir. As David Adelsheim noted “There were two great grapes of America [Cabernet Sauvignon & Chardonnay], and after ‘Sideways,’ there were three,” with the Oregon wine industry reaping the benefit of sustained sales ever since.

In the game of life, when Oregon wine producers were least expecting it, they rolled a ‘7’. But they could have just as easily crapped out.

Oregon was initially betting on a long shot–not a 2 to 1 favorite like Cabernet Sauvignon. It’s crazy to think that Washington could every get the same kind of payout.

How About Betting On What’s Exciting?

Seriously, if you are not on the Washington Cab Franc train than you are lagging behind my friend!

Earlier this week Sean Sullivan of Seattle Met and Wine Enthusiast published a fantastic list of “The 30 Most Exciting Wines in Washington”.

Now while there are certainly Cabs included on this list–several of which, like Passing Time and Quilceda Creek, I wouldn’t dispute–there are several wines included that are truly, genuinely exciting.

2013 Leonetti Cellar Aglianico Serra Pedace Vineyard Walla Walla Valley

Yes, an Aglianico! From Leonetti!

2015 Spring Valley Vineyard Katherine Corkrum Estate Grown Cabernet Franc Walla Walla Valley

The 2012 vintage of this wine was one of the best wines being poured at the Walla Walla Valley Wine Alliance tasting in Seattle earlier this year.

2017 L’Ecole No. 41 Old Vines Chenin blanc Columbia Valley

I’m no stranger to hollering into the void about the charms and deliciousness of Washington Chenin blanc. I love that L’Ecole is highlighting “Old Vines” on this bottle. It shows that their faith in this wonderful variety isn’t a fly-by-night fancy.

2015 Two Vintners Cinsault Make Haste Yakima Valley

Cinsault has been on my radar since attending the Hospice du Rhone seminar highlighting South African Cinsault. Obviously Washington doesn’t have anywhere close the vine age or experience but Morgan Lee of Two Vintners is an incredibly talented winemaker so it will be fun to see what he could do with the grape.

2016 Savage Grace Côt Malbec Boushey Vineyard Yakima Valley

Michael Savage makes some of my favorite Cabernet Francs from the Two Blondes Vineyard and Copeland Vineyard. The Boushey Vineyard is one of the grand crus of Washington. All perfect ingredients for what is likely a very kick ass wine.

2017 Syncline Winery Picpoul Boushey Vineyard Yakima Valley

If you’re not drinking Picpoul, is it really worth drinking anything?

2012 MTR Productions Memory Found Syrah Walla Walla Valley

This Syrah, made by Matt Reynvaan (of Reynvaan Family Vineyards fame),  is practically treated like a Brunello di Montalcino. It sees two years of oak aging followed by 3 years of bottle aging before release. A fascinating project.

2015 Sleight of Hand Cellars Psychedelic Syrah Stoney Vine Vineyard Walla Walla Valley

Yeah, yeah the Rocks District is technically Oregon. But since the wine consuming public is too myopically focused on Oregon Pinot noir,  Washingtonians can take credit for the insane depth and character that comes out of wines from this area. At the Taste Washington “Washington vs The World Seminar” this was the run away winner at an event that featured heavy hitters like Joseph Phelps Insignia, Lynch-Bages, Sadie Family, Amon-Ra and Duckhorn Merlot.

Lessons of Oregon part II

Another lesson from Oregon that’s often overlooked is the lack of attention given to other grapes grown in the state. This was a takeaway I had from Friedenreich’s Oregon Wine Country Stories that I noted in my review with the fascinating possibilities of the Southern Oregon AVAs like the Umpqua, Rogue and Applegate Valleys or the shared Columbia Gorge AVA up north with Washington.

There are over 50 grape varieties grown in Oregon–yet we really only hear about 1 to 3 of them. Sure the producers in prime Pinot country with blessed vineyards on Jory and Willakenzie soils, have a good gig right now. But the countless small wineries in other areas of the state trying to promote and sell their non-Pinot wines are facing an uphill battle.

Now What?

Does Washington State really want to  be associated with just one grape variety? With more than 70 different grape varieties, why limit ourselves?

As a Washington wine lover that adores the bounty and bevy of fantastic wines like Viognier that can compete with great Condrieu, geeky Siegerrebe and Pinot noir from the Puget Sound, Counoise rosé that echoes the grape’s Châteauneuf-du-Pape heritage and robust Malbecs that gets your mouth watering with their savory, spicy complexity, I vote no.

If are going to double down on anything then we should double down on what makes Washington, Washington.

We’re the Meryl Streep and Daniel Day-Lewis of the American wine industry. We can do it all and we can do it very, very well.

Subscribe to Spitbucket

New posts sent to your email!

August is Washington Wine Month!

Photo taken by self. Uploaded to Wikimedia Commons as User:Agne27 under  CC-BY-SA-3.0Yeah, I know it kinda feels like we just had a Washington Wine Month not that long ago.

Technically this past March was just Taste Washington Wine Month which highlights the big Taste Washington Event in Seattle that features over 225 wineries and 65 restaurants as well as activities (like seminars and The New Vintage Party).

But this month is the real Washington Wine Month. I swear! The Washington State Wine Commission even bought the domain www.winemonth.com to let the world know that August is Washington Wine Month.

Okay, it’s silly marketing but, hey, why waste a good excuse to drink and geek out about Washington wine? I’m in.

While throughout the month I’ll be highlighting Washington wines in my 60 Second Wine Reviews, I wanted to kick off the fun with a little primer of some of the great blogs, Twitter feeds and books that I used when researching my posts on Washington wine and wineries.

At the end I also feature a highlight of some of my favorite Washington-related posts and reviews that I’ve done here on Spitbucket. If you want to stay up to date with the fun be sure to subscribe so you can get posts sent right to your email.

Great Wine Blogs with a Washington-bent

Washington Wine Report (@wawinereport) — Though Sean Sullivan has moved up to the big leagues of wine writing being the Washington beat reporter for Wine Enthusiast, he still finds time for his Washington Wine Report that has been the benchmark standard for Washington wine blogging for some time.

Screenshot from Great Northwest Wines (8/1/18)


Great Northwest Wine (@GreatNWWine) — More of an online magazine than necessarily a blog but few cover the Pacific Northwest wine scene better than Andy Perdue and Eric Degerman.

VinoSocial (@VinoSocialNancy) — While not completely Washington-centric, Nancy Croisier does have a lot of experience and great insights to share about the Washington wine industry. She also wrote up a great post with all the relevant hashtags for folks wanting to promote and follow Washington Wine Month activities.

Wine Diva Lifestyle (@Shona425) — Shona Milne is one of the original bloggers covering the Woodinville wine scene that is now home to over 100 wineries.

Woodinville Wine Blog (@woodinvillewb) — With such explosive growth in the industry, it’s great to have multiple feet on the ground covering it. Written by a team of 3 friends who explore the food and events happening in Woodinville as well the wine.

Washington Wine Blog (@WA_WINE_BLOG) — A blog ran by 3 doctors who also share their love for the wines of Oregon and California as well.

Write for Wine (@WriteforWine) — Though Margot Savell’s blog has a global scope, she is another pioneer in the Washington wine blogosphere which she has been covering since 2007.

Wild Walla Walla Wine Woman — While Catie McIntyre Walker’s blog isn’t as active as it once was, she–like Shona–is one of the original pioneers in the Washington wine blogging scene with Catie’s focus being on the outstanding wines of Walla Walla. With over 140 wineries, there is still a lot of great stuff to discover.

Washington Wineries on Twitter Worth a Follow

Of course all wineries are going to want to promote their wines and events, but I like following these wineries because they will also give you behind the scenes peaks into the fun stuff of making wine instead of only posting promotions and bottle porn pics.

Lagana Cellars (@LaganaCellars) — Carmenere at bud break and just before veraison. Oh and robin eggs!

Photo taken by self and uploaded to Wikimedia Commons as User:Agne27 under CC-BY-SA-3.0

Chris Figgins at the 2012 Taste Washington Grand Tasting.


Cote Bonneville (@cotebonneville) — Baby chicks!

Figgins Estate/Leonetti (@FigginsFerment) — This is more of Chris Figgins’ personal twitter account but it has great content and pics showing life in Walla Walla as well as the development of their new Toil vineyard (my review of one their wines) and construction of their Figgins barrel room caves.

Claar Cellars (@claarcellars) — Veraison on Pinot gris! Watch a bottling machine in action!

Maryhill Winery (@MaryhillWinery) — I’m okay with bottle porn when it is tied into mouthwatering and delicious food-pairing recipes but what I live for are retweets of aerial drone shots of their spectacular vineyards in the Columbia Gorge!

Books About Washington Wine

Washington Wines and Wineries: The Essential Guide by Paul Gregutt — Still the magnum opus of Washington wine. Check out my review of the book here.

Wines of Walla Walla Valley: A Deep-Rooted History by Catie McIntyre Walker — Written by the original Wild Walla Walla Wine Woman, no one knows the valley, the people or the wines better than her.

Essential Wines and Wineries of the Pacific Northwest: A Guide to the Wine Countries of Washington, Oregon, British Columbia, and Idaho by Cole Danehower — Up until he passed away in 2015, Cole Danehower was one of the best authorities on the wines of the Northwest. Coupled with the beautiful photographs from Andrea Johnson, this book is something to treasure for multiple reasons.

Discovering Washington Wines: An Introduction to One of the Most Exciting Premium Wine Regions by Tom Parker — A bit outdated (2002) but super cheap on Amazon. What I found most fascinating about this quick and easy to read book was the compare and contrast between how the future looked for the Washington wine industry back at the turn of the century versus the whirl wind of success it’s seen over the last 20 years.

WineTrails of Washington by Steve Roberts — Also a tad outdated (2007) but still a quite useful tool to plan your winery tours in Washington. Just keep in mind that we have around 300 more wineries than we did when Roberts first wrote his book. Still my dog-earred and marked up copy gets pulled off the shelf from time to time as I compare the growth in his very well thought out “wine trails” that group wineries by locations. His WineTrails of Walla Walla (2010) is a smidgen more up-to-date.

The Wine Project: Washington State’s Winemaking History by Ronald Irvine and Dr. Walter Clore — A required textbook for my Washington Wine History class when I was at the Northwest Wine Academy because this truly is the textbook dictum of the people and moments that deeply impacted this state’s wine industry.

A Few of My Favorite Washington-related SpitBucket posts

The author with Bob Betz (right) and Louis Skinner (left) at Betz Family Winery

The Legend of W.B. Bridgman
The Mastery of Bob Betz
Exploring The Burn with Borne of Fire

Getting Geeky with Whidbey Island Siegerrebe
Getting Geeky with Bunnell Malbec
Getting Geeky with Gramercy Picpoul
Getting Geeky with Savage Grace Cabernet Francs
Getting Geeky with Soaring Rooster Rose of Counoise

Quilceda Creek Release Party
Event Review — Washington vs The World Seminar
Walla Walla Musings
It’s time to catch on to Passing Time
Making a Bet on Washington Chenin blanc

Loved the interplay of rich dark fruit and savory spice with mouthwatering acidity in this 2015 Hence Syrah from Walla Walla.


60 Second Wine Review — Hedges In Vogue Cabernet Sauvignon
60 Second Wine Review — àMaurice Viognier
60 Second Wine Review — Temper Red Blend
60 Second Wine Review – Gordon Cabernet Sauvignon
60 Second Wine Review — Hence Syrah
60 Second Wine Review — Lauren Ashton Cuvee Meline
60 Second Wine Review — Apex Catalyst
60 Second Wine Review — Sinclair Estate Vixen
60 Second Wine Review — Lost River Syrah
60 Second Wine Review – Browne Site Series Cabernet Sauvignon
60 Second Wine Review — Scarborough Stand Alone Cabernet Sauvignon
60 Second Wine Review — Tagaris Pinot noir
60 Second Wine Review — Woodward Canyon Artist Series

Subscribe to Spitbucket

New posts sent to your email!

Event Review — Washington vs The World Seminar

Every year as part of Taste Washington weekend, the Washington Wine Commission host several education seminars to highlight the unique terroir, wines and personalities of the Washington wine industry.

This year I participated in the Washington vs the World: Old World, New World, Our World seminar that was moderated by Doug Charles of Compass Wines. The event was presented as a blind tasting of 5 flights–each pairing a Washington wine with a counterpart from elsewhere in the world.

Featuring a panel of winemakers including Casey McClellan of Seven Hills Winery, Jeff Lindsay-Thorsen of WT Vintners, Keith Johnson of Sleight of Hand and Anna Schafer Cohen of àMaurice Cellars as well as Damon Huard of Passing Time Winery and Sean Sullivan of Wine Enthusiast and The Washington Wine Report, the one and half hour event was a terrific opportunity to learn insights from the panel while honing your blind tasting skills with some world class wines.

Below are my notes from each of the flights followed by the reveal of what the wines were.

Flight 1

Wine 1: Opaque ruby with more red than blue hues. Medium-minus intensity nose–floral roses with red berries. Some oak spice.
On the palate–red cherry and currant. High acidity, medium-plus tannins. Little skeletal and thin. Short finish but the floral notes come back and seem promising. Feels like a young Cab that needs some time to flesh out. No minerality so likely New World. Cool climate Washington–Yakima/Walla Walla?

Wine 2: Very opaque purple. Much darker than #1. Little hazy so likely unfiltered. Medium-minus intensity–dark fruit but also a noticeable green note. Vanilla.

The sediment from wine #2. There was no sign of age so clearly this wine wasn’t filtered.

On the palate, the noticeable oak vanilla comes to the forefront but the green leafy notes are also there. Dark fruits but still not very defined, especially with the oak. Medium-plus acidity and high tannins that have a chalky grittiness to them. Some clove spice from the oak. Likely a Cab like wine #1 and it feels like a New World Napa with dark fruit and all the oak but the green notes are throwing me off. Napa Mountain AVAs? 2014 Walla Walla?

Flight 2

Wine 3: Opaque with more red than blue hues. Medium intensity nose. Chocolate covered cherries and spice.

On the palate, chocolate cover cherries still with blue floral notes (Cab Franc?) and a mix of oak baking spice and Asian cooking spice. A lot of layers to evolve. High acidity–very juicy cherries. Medium-plus tannins, very velvet. Some pencil graphite minerality on the long finish (Cab Franc x2?) Kinda Old Worldish but the chocolate covered cherries seem New World or a very modern Right Bank Bordeaux? Very lovely.

Wine 4: Opaque ruby with a little fuchsia hues. Pretty similar color depth to #3, just slightly different shades. Medium intensity nose with some floral and perfume nose. Vanilla blossoms. Smells like a Macy department store. Some blue fruits.

On the palate, the blue fruits–plums and blueberries–carry through and has noticeable oak. Medium-plus acidity and high grippy tannins. Seems very Cab-like with that big structure. No minerality and really short finish. Like wine #1 this seems a bit skeletal and young but I don’t think this one is as promising as #1. Washington BDX blend?

Flight 3

Wine 5: Opaque ruby with noticeable blue hues. High intensity nose. Smokey tobacco and meatiness but also an earthy forest element. It smells like you’re hiking through the forest to get to a brisket BBQ.

On the palate, lots of dark fruit–black currant, black raspberry–but lots of smokey, meatiness too. Some leather. High acidity, high tannins. Big wine! Long finish with cigar notes. Taste like a Left Bank Bordeaux and Cote Rotie had a baby. Fantastic wine but I can’t think of a WA producer doing this.

Wine 6: Opaque ruby with noticeable blue hues. A tad darker than #5. Medium-plus intensity nose. Dark fruits. Chocolate covered acai berries. Lovely blue floral notes.

On the palate, rich black fruits–black plums, black currants. Noticeable oak vanilla. Juicy medium-plus acidity and medium-plus tannins. Very well balanced. Long finish. Taste like a high-end Napa so high-end WA? Both of these are outstanding.

Flight 4

Wine 7: Opaque ruby with some blue hues. High intensity nose with leather and smoked meat. More intense than Wine #5! A little green olive tapenade on toasted bread. Grilled rosemary skews. Floral violets. Roasted coffee. Lots and lots of layers!

On the palate, blackberries and bacon. The roasted coffee notes come through as well as most of the bouquet. Medium-plus acidity and medium-plus tannins. Little back end heat. Long finish. Very Northern Rhone-like. Really delicious wine that I want more time with.

The panel for the seminar. (Left to Right)
Doug Charles, moderator
Casey McClellan, Seven Hills
Jeff-Lindsay-Thorsen, WT Vintners
Keith Johnson, Sleight of Hand
Damon Huard, Passing Time
Anna Schafer Cohen, àMaurice
Sean Sullivan, Wine Enthusiast


Wine 8: Very opaque purple. Much darker than #7. Medium-intensity nose. Almost shy compare to #7. Black fruits. Citrus-lime zest? (WA Syrah?) Medium acidity and medium tannins. High pH. Little rocky minerality on moderate finish. Warm climate New World. Seems like a Red Mountain Syrah. Reminds me a little of the Betz La Cote Rousse.

Flight 5

Wine 9: Clear ruby with red hues. First wine that I can see through. Medium-plus intensity nose. Roasted chicken herbs–thyme and sage. Some blue floral notes.

On the palate, a mix of red and dark fruits–cherries and berries–with the herbal and floral notes. High acidity. Medium-plus tannins. Little minerality on the moderate finish. Seems like a cool climate New World or Old World Rhone.

Wine 10: Clear pale ruby. Lighter than #9 but darker than a Pinot noir. High intensity aromatics with earthy notes and red fruits. Some bacon fat smokiness.

On the palate, all red fruits–cherries and tart cranberries. The smokey bacon fat also comes through (Syrah?). High acidity and medium-plus tannins but way more biting. Not as well balanced as #9 and coming across as more thin and skeletal. Short finish. Seems young.

The Reveal
My favorite for each flight is highlighted with ***

Wine 1: 2012 àMaurice Cellars Artist Series Ivey Blend Columbia Valley (Wine Searcher Ave $43)***
Wine 2: 2013 Joseph Phelps Vineyards Insignia Napa Valley (Wine Searcher Ave $213) Update: Sean Sullivan informed me that this was poured from a magnum which likely highlighted how young tasting and underwhelming this wine was.

Wine 3: 2014 Duckhorn Vineyards Merlot Napa Valley (Wine Searcher Ave $47)***
Wine 4: 2014 Seven Hills Winery Merlot Seven Hills Vineyard Walla Walla Valley (Wine Searcher Ave $45)

Wine 5: 2012 Château Lynch Bages Pauillac (Wine Searcher Ave $114)***
Wine 6: 2015 Passing Time Winery Cabernet Sauvignon Horse Heaven Hills (Winery price $80)

Wine 7: 2015 Sleight of Hand Cellars Psychedelic Syrah Stoney Vine Vineyard Walla Walla Valley (Wine Searcher Ave $61)***
Wine 8: 2015 Glaetzer Wines Amon-Ra Shiraz Barossa Valley (Wine Searcher Ave $75)

Wine 9: 2015 WT Vintners Rhone Blend Boushey Vineyard Yakima Valley (Winery price $40)***
Wine 10: 2014 Sadie Family Columella Coastal Region (Wine Searcher Ave $107)

My Top 3 Wines of the Event

2015 Sleight of Hand Cellars Psychedelic Syrah Stoney Vine Vineyard — WOW! This wine was so funky and character driven that I can still memorably taste it over 4 days later. I’m usually not that blown away by Sleight of Hand wines–finding them well made but often jammy and fading quickly–and while I don’t think this wine is necessarily built for the cellar, it certainly built to deliver loads of pleasure and layers of complexity over the next few years.

The Sleight of Hand Psychedelic Syrah from the Stoney Vine Vineyard was my Wine of the Event.


2012 Château Lynch Bages Pauillac — I don’t know what kind of decanting this wine saw before the event but this wine was tasting exceptional for a young Pauillac–more so for a young Lynch Bages! I suspect it was opened earlier in the morning with the somm team pouring the glasses at least an hour before the event started–which is still a relatively brief amount of time for a top shelf Bordeaux. Update: I learned from Nick Davis of Medium Plus and the somm team at the seminar that the 2012 Lynch Bages was opened only 40 minutes before the event and poured 20 minutes prior to the tasting beginning. That only adds to how impressive the wine was showing.

The 2012 vintage in Bordeaux is not getting a lot of attention being bookend between the stellar 2009/10 and 2015/16 vintages. Like 2014, you hear Bordeaux lovers note that 2012 is much better than 2011 and 2013 but that almost seems like damning with faint praise. It’s clear that there is a lot of great value to be had in this vintage–compare the Wine Searcher Ave for 2010 Lynch Bages ($190) & 2015 ($142) to the $114 average for 2012–and if it is starting to deliver pleasure at a little over 5 years of age then it’s worth investing in as a “cellar defender” to enjoy while waiting for your 2009/10 and 2015/16 wines to age.

2014 Duckhorn Vineyards Merlot Napa Valley — I was not expecting this result. During the blind tasting I was very intrigued by this wine and ultimately pegged it as a Right Bank Bordeaux made in a style along the veins of Valandraud, Fleur Cardinale, Monbousquet or Canon-la-Gaffelière. Never would have pegged it as a Napa Merlot! In hindsight the chocolate covered cherries should have been my clue but they were so well balanced by the acidity and minerality that it didn’t come across as “Napa sweet”. Well done Duckhorn!

An honorable mention goes to the 2015 Passing Time Horse Heaven Hills Cabernet Sauvignon. I was very impressed with how how Napa-like it has become. I was already a fan of the winery and tried this 2015 as a barrel sample at last year’s release party where its potential was evident. Still, I wasn’t expecting it to be this good, this quickly. It was rather unfair to compare the Passing Time to the 2012 Lynch Bages which was so different and so fantastic in its own right. A better pairing would have been with the Joseph Phelps Insignia or any other high end Napa like Silver Oak, Caymus, Frank Family, Cakebread, etc and I have no doubt that the Passing Time would have came out on top for most tasters.

Things I Learned About Blind Tasting

Admittedly I was a tad concerned finding myself consistently liking the first wine in each tasting flight but I can’t think of any systematic reason that would lead to that result. The wines were all poured in advance and I cleared my palate with crackers and water between each so I have to chalk it all up to coincidence.

For the most part, the varietal character and identity of each flight stood out and I was fairly accurate in identifying them. The main outlier was the Merlot flight (#2) featuring the Duckhorn and Seven Hills Merlots. The Duckhorn was tripping some of my Cab Franc notes while the Seven Hills was exceptionally Cabernet Sauvignon-like so that led me to deduce Right Bank Bordeaux blend which was wrong but at least in the ballpark.

The more difficult task was trying to nail down the region and which was the Washington example versus the World example. Here I felt like I only solidly hit 2 of the 5 flights (Flight #1 and Flight #3–Cab and Cab-dominant blends) but that was mostly just by 50/50 luck–especially in Flight #1.

The WT Vintners Rhone blend from Boushey Vineyards in the Yakima Valley is a tough wine to pin down in blind tasting because of its mix of Old/New World characteristics.

I was often tripped up by how “Old Worldish” many of the Washington wines were–especially the Sleight of Hand Cellars Psychedelic Syrah from the Stoney Vine Vineyard in the Rocks District. In hindsight, this should have screamed “ROCKS!” to me much sooner. While technically Oregon, this sub-AVA of Walla Walla produces some of the most complex and interesting Syrahs being made in Washington. I commented from the audience that putting this Syrah in a blind tasting is a little evil because of how Old World and Cote Rotie-ish it is.

Another thing that makes Washington a bit difficult to peg down is how frequently “cool climate notes” like red fruit, juicy medium-plus acidity, bright floral perfumes and subtle herbal notes appear in wines that are actually grown in rather warm climates (especially compared to Old World regions like Bordeaux). This is largely because of the significant diurnal temperature variation in Eastern Washington that can swing as much as 40℉ from the high heat of the daytime to cool low temperatures of night. This allows Washington grapes to get fully ripe and develop some of those dark fruit notes but, especially in cooler areas like Boushey and Red Willow Vineyard in Yakima and parts of Walla Walla, also maintain ample acidity and some of those cool climate characteristics.

From a blind tasting perspective, I need to solidify in my mind that getting a wine with that mix of warm/cool climate characteristics should be a tip off that I’m dealing with a Washington wine.

Is it Worth it?

Hell yeah. While I wasn’t impressed at all with attending The New Vintage, I will certainly make an effort to attend future seminars at Taste Washington.

At $85 a ticket, this was one of the more expensive seminars with others being as low as $45 a ticket, but the experience (and tasting over $800 worth of wine) delivers more than enough value to merit the cost.

A lot of great wine to taste through.


The only slight criticism is the rush between tasting each wine and getting the panel and audience to start commenting on them. Especially being a blind tasting, I wanted more than just a minute or two to critically taste and evaluate the wine before I start hearing other people’s comments that may sway my assessment.

Granted, I’m sure I’m in the minority here as I could tell that for many other participants in the audience, tasting the wines and being able to ask questions of the panel was a bigger draw than getting a chance to sharpen their blind tasting skills. When you have 10 wines being presented over 90 minutes–and allotting time for questions about vineyards, grape varieties, winemaking style, etc–something got to give so I understand why the tasting time got the short shrift.

Still, it was an exceedingly worthwhile experience that I highly recommend for Washington wine lovers and wine geeks alike.

Subscribe to Spitbucket

New posts sent to your email!

60 Second Wine Review — Ancestry Cellars Pinot gris

A few quick thoughts on the 2017 Ancestry Cellars Prosperita Pinot gris from the Columbia Valley.

The Geekery

Bottle of Ancestry Pinot gris

Ancestry Cellars was founded by Jason and Erin Moran in 2011. Full disclosure, like Michael Savage of Savage Grace, Jason is an alum of the Northwest Wine Academy and was in my wine production class.

The accolades for Ancestry came quickly after its founding with Sean Sullivan of the Washington Wine Report and Wine Enthusiast noting that Jason Morin particularly excels with his white wines.

With a tasting room in Manson, as well as in Woodinville, Ancestry Cellars has been focusing more on the developing Lake Chelan AVA. In addition to sourcing white grape varieties like Pinot gris and Chardonnay, Ancestry also produces a Malbec sourced from Dry Lake Vineyard in Manson.

The 2017 Prosperita Pinot gris is sourced from fruit from the Lake Chelan AVA and from Sagemoor Vineyards in the greater Columbia Valley AVA. The wine is 100% Pinot gris that was fermented and aged in stainless steel.

The Wine

High intensity nose of fresh white peaches and orange blossoms. In the background is a little pear note as well.

On the palate, that fresh white peach note comes through but the floral orange blossom notes gets more zesty and citrusy. Medium-plus acidity keeps the mouthfeel very lively and fresh but is amply balanced by the medium bodied weight of the fruit.

Photo by Fir0002. Released on Wikimedia Commons under CC-BY-NC-3.0

Lovely fresh white peach notes in this Pinot gris.

Dry but fruit forward. The acidity also adds a mouthwatering aspect that quickly makes you want to take another drink. Moderate length finish brings back some of the floral notes.

The Verdict

This wine tastes like Spring and is exceptionally well made. While some Northwest Pinot gris producers have a difficult time balancing the sense of fruitiness/sweetness with crisp acidity, this Ancestry Pinot gris hits those notes perfectly. The end result is a dry Pinot gris with ample weight and fruit.

For $12-15, this is a delicious white wine that is perfect for patio sipping as well as food pairing.

Subscribe to Spitbucket

New posts sent to your email!