Tag Archives: Stag’s Leap Wine Cellars

60 Second Wine Review — Stag’s Leap Wine Cellars Elia Rosé

Today is apparently National Rosé Day. In the US? Globally? Who knows?, but I figured it was as good as any day to share a few quick thoughts on the 2018 Stag’s Leap Wine Cellars Elia Rosé from Napa Valley.

Stags Leap Elia

Note: This wine was tasted as a sample.

The Geekery

First released in 2015, the Elia Rosé is 100% Cabernet Sauvignon sourced from the legendary Fay Vineyard in the Stags Leap District.

The 2018 vintage is a blend of fruit harvested in early September to make rosé (with six hours of skin contact) and then later fruit harvested in November. Tasting notes don’t clarify if this last batch was made in the saignée style. However, the resulting color of the wine and timing suggest that likely was the case.

Winemaker Marcus Notaro then aged the wine for 5.5 months in combination neutral oak barrels and stainless with 550 cases made.

The Wine

Photo by USDA NRCS. Uploaded to Wikimedia Commons under PD USDA NRCS

Very ripe cherry notes in this wine.

Medium-plus intensity. A mix of red cherry and ripe raspberries. Around the edges, there is a little mint eucalyptus note that reminds you of its red Fay counterpart.

On the palate, you can definitely feel medium-body weight and phenolics, but the texture is very well done. No bitterness or astringency at all. Again, there is a velvety texture that reminds you of a Stags Leap District Cab. The medium acidity gives some balance of freshness but unfortunately fades with the finish.

The Verdict

This is definitely a unique rosé with a lot of character. It was fun to try as a novelty but, without a doubt, a massive driver of its $44 price is the quality and novelty of its grapes. The Fay Vineyard Cabernet Sauvignon averages around $140 a bottle.

You can tell that the SLWC team put a lot of thought and care into crafting a high-end rosé. But, in all honesty, it’s not something that I’d feel compelled to hunt down or pay more than $30 for.  There are just too many other great rosés out there for far less.

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Sculpting Soapstone in Napa

I wrapped up my week-long press tour of the Stags Leap District yesterday. You can look forward to me spending the next couple months working through my notes in between other writings and reviews. For those that want a sneak peek of some of the insights and themes that I’ll be writing about check out the SpitBucket Instagram page. There I’ve posted pictures and thoughts from many of the wineries that I’ve visited.

Photo By Lysippos - Own work, CC BY-SA 3.0,

Before the trip, I wrote about some of the questions and expectations that I had going in. A large part of my role in Friedenreich’s research entourage was to bring a Millennial perspective with an eye towards what the future of the Stags Leap District could be. While that is a role that I’m apt to fill, the WSET Diploma student and wine marketer in me is also conscious of the present reality of business.

Many times in between my Millennial “what if” questions, I found myself taking a step back to think about what I would do if I were a general manager, COO or president of a Stags Leap District winery.

Honestly? There is not much that I would do differently.

Though I still see challenges ahead, I couldn’t find fault in how well-executed all these operations were. It’s clear that these wineries have found a recipe that works for them and have spent considerable time, thought and capital into honing and perfecting that recipe. They’re all working hard to maximize the gifts of terroir like a sculptor skillfully chiseling away to reveal the beauty of the piece underneath.

However, they’re not chiseling their work into granite.

The nature of the wine industry is inherently transient. It’s an agrarian product that is a consumable good. There will always be factors at play (climate change, demographics, consumer trends) that will weather even the mightiest of edifices. No matter how much care, attention and capital that you invest, everything you do will always be chiseled in soapstone.

Quixote Malbec

There is some sexy Malbec being made in the SLD. These wines combine the spiciness of Argentine Malbecs with the seductive texture of Stags Leap District wines.

Even the fabled European wine regions spent centuries, if not millennia, figuring themselves out.

Cabernet Sauvignon, which is the backbone of the great wines of the Medoc, is still in its adolescence in Bordeaux. The Bordelais have been making wine since the Romans while Cab only appeared on the scene in the late 18th century. And even then, it took some time to catch on. During the 1855 classification, many of the grandest estates of the Left Bank relied heavily on grapes like Malbec and Merlot.

The soapstone sculpture of Bordeaux has changed many times over the years. With climate change, it’s already starting to change again with a growing focus on Petit Verdot and even Malbec making a return.

With Cab barely out of the womb in Napa, why should we not expect its form to change as well?

Now I’m not discrediting the beauty of Napa and, particularly, Stags Leap District Cabernet Sauvignon. I had many delicious examples which I’ll be writing about on this blog. But while not as numerous, there were certainly several “unicorn” wines of other grapes that had me excited about what the future sculpture of SLD could be.

Some strawmen, some strong points.

Now back to those Millennials and the future challenges they may pose.

Often I heard the strawmen assessment that Millennials would come around once they had more money. However, there were also some excellent points which I’ll tackle in future pieces.

One is that education will be paramount in reaching Millennials. That does present the challenge of how do you entice anyone to want to be educated. But I also think it offers a double edge sword. One that can both cut Napa/SLD producers just as much as it can clear the path.

Another strong point is that rather than thinking of demographics, producers should market to “tribes”–i.e., a tribe Cab-lovers. This was argued exceedingly well by Russ Joy, the general manager of Stag’s Leap Wine Cellars. That tribal spin invites personalization with a sense of community and identity. A sort of “hipster” approach, which is somewhat ironic.

Malk Vineyards

This tiny little patch of vines in the foreground is Malk Family Vineyards. Beyond the dirt road is Steltzner, then Joseph Phelps, then Mary Jane Fay Vineyards (fruit sold to Shafer), then Odette and FINALLY you get to the Silverado Trail.

But probably the point that I could appreciate the most was the blessing of small production.

This was made quite clear at the tiny 2-acre estate of Malk Family Vineyards. With only a few hundred cases, the Malks don’t need to focus on chasing the market. Anyone who finds them (and believe me, the drive to find them is a bit of a hunt), is someone who is already passionate and committed.

That small production provides a bit of cover that will undoubtedly help many producers weather the changes–regardless of what they’re carving.

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Millennial Math — Where’s the value in wine?

A few days ago I wrote about the “Boredom Factor” that is sapping Millennials’ enthusiasm for wine. But engaging Millennials with things that are new, interesting and authentic is only part of the battle. The industry also needs to reframe the discussion about value and pricing.

Photo by Ecole polytechnique Université Paris-Saclay. Uploaded to Wikimedia Commons under CC-BY-SA-2.0

Let’s face it, wine delivers horrible “bang for the buck”–especially compared to other alcoholic beverages. This is true at all price points, but particularly at the low-end (and ironically titled) “value wine” segment.

For smaller boutique wineries, worrying about “value wine” might not seem like a big deal. But the issues impacting the top shelf take root on the bottom.

If you want to know why $100+ bottles of Napa Cab are in danger, head to your local grocery store and look around.

Millennial Math in the Grocery Store

I’ll get to our boutique and more premium wine brands below. But let’s start with a cash-strapped Millennial who want to spend less than $10 for something to drink. You could go to the wine aisle and find stuff like this.

Yellow Tail and other under $10 wines

Then there are other options as well–like Barefoot, Arbor Mist, Cooks, Andre’s and more. At this one grocery store, I estimated that around 40% of their wine selection was sub $10. So, diversity, yeah?

But they all fall into the same “sameness” of sweet, simple or boring Cabs, Chards and Red Blends. Sure, you have the occasional gimmick of things like the “living labels” of Treasury Wine Estates’ 19 Crimes. However, after the novelty of a cute label wears off, it’s still the same boring juice in the bottle.

Now right next to the wine department in many stores is a beer department which has likely been greatly expanded thanks to the craft beer boom.

Let’s see what under $10 options our Millennial shopper has there.

22 oz Beer bomber singles

These are 22 oz “bomber” sizes of beer which is only a tad smaller than the standard 750ml (25.4 oz) bottle of wine. In this one Albertsons grocery store, I counted over 80 different SKUs of at least 20 different styles of beer among under $10 bombers. And this was a rather small grocery selection for the Seattle-area market.

If you think of beer styles (Belgian Tripel, New England IPA, Oatmeal Stout, etc.) like grape varieties, the beer department has the wine industry smoked when it comes to answering the “Boredom Factor.”

Even among the same style (like IPA), you are far more likely to find distinct personalities and differences (hoppiness) among various brews than you ever would dream of finding among under $10 Cabs, Chards and Red Blends.

I have a fair amount of industry folks who read this blog so I’m going to ask you to step back and take off your “wine hat” for a moment. If you were a young post-college Millennial shopper with no personal connection (like having visited a winery) or long-term relationship with drinking wine, what would you spend your $10 on?

Are we just waiting for better times?

Yeah, things suck right now for the broke 20-something Millennial. But can we really predict their future buying potential based on the habits of their 20s?

It’s true that most Millennials have not entered their peak earning ages. Likewise, most have not reached the ages when previous generations started embracing wine.

Jason Haas, of Tablas Creek, makes that later point particularly well as he points out some of the silver linings amidst the gloom and doom assessments about Millennials.

The median age of a Millennial is 30, but the Millennials at the peak of the demographic bubble are just 24. Were many Baby Boomers drinking wine at age 30, let alone 24? No. How about GenX? Not much. Millennials are drinking more wine than preceding generations were at the same age, which should be a positive enough trend. — Jason Haas, Are the gloomy messages about the state of the wine industry warranted? I say not for wineries like us. 2/4/2019

I concede Haas’ point and appreciate his optimism. I’ve certainly not hidden my affection or admiration for Tablas Creek’s business acumen. Though Haas is a “proud Gen Xer,” he pretty much runs Tablas Creek like a Millennial with a brand that embraces transparency, authenticity and sustainability along with pushing the envelope for new and exciting wines.

Without a doubt, if more wineries followed Tablas Creek’s example, the Boredom Factor would almost be a non-issue.

But what I fret that Haas’ optimism overlooks is the habits and perceptions that are being ingrained into Millennial consumers right now. Haas’ generation (and the Boomers) had the benefit of a promising economic outlook before them–where there was the potential for growth in earnings and career development.

That is a luxury that many Millennials don’t have and this is something that we are all too aware of. Even if things get a little bit better into our late 30s and 40s, it’s going to be very difficult to shake the mindset and spending habits of our formative 20s and early 30s.

Valuing “Value”

While things are not as bad as they were during the Great Depression, social scientists and economists are already drawing parallels to the spending habits and mindset of Millennials with those of the Silent Generation born between 1925-1945.

Even though the Silent Generation benefited from the post-war boom, many kept the spending habits imprinted on them during the hardship of the Great Depression. Prominent among those retained habits was the idea of stretching your dollar–even when you had more dollars to stretch.

Millennials certainly like to be entertained. We want experiences and to feel connected. And we avoid boredom like the plague.

But we deeply value “value.”

The $15-25 Sweet Spot

Let’s go back to the grocery store and look at the more premium $15-25 “sweet spot” range of wine pricing–with emphasis on the sweet.

Meiomi & 7 deadly with cheaper spirits

Usually, Meiomi is not over $25 so, for the sake of argument, I’m including it here.

When you get up to the higher price points, wine’s competition is not just beer (with many interesting six and twelve packs available in this price range) but also spirits as well. But spirits adds another dimension because they’re far less perishable and the servings are much smaller.

With wine and beer, you ideally want to enjoy it the same day that it was opened. But a comparably priced spirit can last weeks or even months.

Now I can hear wine folks scoffing at the idea of Captain Morgan or Deep Eddy taking away throat share from anyone older than 23. Yeah, I get it. The “Fireball crowd” eventually grows up. But for those folks who lose the sweet tooth and want something with more complexity, the spirits department still offers numerous options–especially among whiskeys.

Plus, because of how long a bottle of whiskey last, a Millennial could even stretch their $25 drinking budget to $40 and still get some very compelling value.

Old Forester and Woodford reserve

Personally not a fan of the Redneck Riviera but I’d take it over Meiomi any day of the week.

Granted, you have to sometimes deal with the inconvenience of getting the product out of lockup. Also, in some states (like Washington) there are crazy high liquor taxes to account for too.

However, this is all part of the sum-value Millennial Math that we deal with on every trip to the store. What the wine industry needs to concern itself with is how all these figures are adding up.

Banking on Premium Spenders

I want to embrace the optimism that as Millennials feel financially secure, they will turn to wine and start spending in the premium category. That means not only a strong wine industry but also a strong economy overall.

But I can’t shake the feeling that even if Millennials have more money to spend, that they’re not going to be impressed with the value they see in high-end wines. This is something that I’ve personally experienced myself. I’m very fortunate in my financial situation to where I can occasionally splurge on bottles like Opus One, Silver Oak, Cristal and Petrus.

You know what? I’d rather drink Pappy.

I feel this way even though I’m a highly-engaged wine drinker with a personal connection to wine. I’ve been bitten hard by the bug and have a healthy cellar to show for it.

But if you ask me for my brutally honest choice of whether to spend another $2600-4000 on a bottle of Petrus or something like the 1981 Glenmorangie Pride, I would choose the Glenmorangie every time.

And this is coming from someone that keeps a picture of Petrus as their background banner on Facebook!

However, when I step back and let my Millennial nature take over–when I think about the sum-value of what I’m getting compared to what I’m paying–whiskey beats out wine.

If that’s the case with someone like me, then how do you think the math is playing out with my cohorts?

The Petruses of the World are not the ones that need to worry.

Petrus is not going to have problems selling their wine. Even if Millennials aren’t spending at levels of past generations, wineries like Petrus make so little at such high prices that they only need a few folks to bite the bullet each vintage. There is always going to be enough people like me who shell out thousands to attend our Super Bowl–even if it ends up being a 13-3 snorefest.

The real hurt is going to be felt by all the wineries making NFL regular-season and playoff-type wines. They’re the ones that are going to have to convince Millennials that their wines are worth the price of the ticket.

Let’s go back and look at our supermarket shelf at some of the $50-100 options.
$50 to 100 wine vs spirits

That is an excellent price on the Grgich. The only thing that kept me from pulling the trigger was wondering how long it had been standing upright under the supermarket’s harsh lights.

Again, why spend $50-100 for something that needs to be enjoyed mostly in one night (unless you spend another $200+ for a preservation system like the Coravin) over something you could stretch for months?

Wine’s saving grace has been that only a small segment of drinkers have developed a taste for brown spirits like whiskey, tequila and rum. But those categories are growing–especially among Millennials and women.

If the boredom factor doesn’t kill off the $100+ Napa Cab, brown spirits certainly will.

But it all starts back in the beginning, with the spending habits and perception of value that Millennials are developing now with their under $10 and $15-25 options. Here is where wineries are losing the battle before the war even begins.

Yeah, Millennials wanderlust is great and can definitely help wineries that are offering different and exciting wines. But that same wanderlust also fuels our openness in trying other beverages like craft beer and brown liquors. The more we try them, the more those other options become players in the “sum-value” game of Millennial Math.

And, right now, that math is seriously working against the wine industry.

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60 Second Wine Review — Wallis Family Little Sister Cabernet Sauvignon

A few quick thoughts on the 2011 Wallis Family Little Sister Cabernet Sauvignon from the Diamond Mountain District of Napa.

The Geekery
Wallis Family Little Sister Cabernet Sauvignon

Edward Wallis first purchased 85 acres on top of Diamond Mountain back in 1975. The property included two buildings on the National Register of Historic Places–a 19th-century carriage house designed by architect William H. Corlett and a stone castle built in 1906 by Frenchmen Jacques Pacheteau.

In 1997, the Wallis’ planted 13 acres with plans of selling grapes to wineries like Lokoya and Ramey. By 2006, they were producing wine from their estate fruit.

Since 2008, Thomas Rivers Brown has been making the Wallis Family’s wines. Brown began his career in 1997 at Turley before moving on to cult producers Schrader and Maybach. In addition to making his Rivers-Marie wines, Brown consults for 45 clients in the Napa Valley including Vermeil, Revana, Round Pond and Outpost.

The 2011 vintage of Little Sister is 99% Cabernet Sauvignon with 1% Petit Verdot. The wine was aged 18 months in 80% new French oak barrels with only 650 cases made.

The Wine

Photo by Fir0002. Uploaded to Wikimedia Commons under CC-BY-SA-3.0

The juicy plums are quite fresh in this 2011 Cab.

Medium-plus intensity nose. A mix of red and black fruit–cherries and plums. Pop and pour, just the fruit shows up. But after 2 hours decanting, cured tobacco and spicy fennel emerge.

The fruit carries through on the palate and tastes fresh with medium-plus acidity. However, the palate brings out more oak than what the nose revealed. Creamy vanilla, allspice and clove become even more pronounced as the wine decants. The firm, high tannins also soften with the added time–balancing the full-bodied fruit. Moderate finish lingers on the fennel and oak spice.

The Verdict

The 2011 vintage in California has been hit or miss for me. Some wines, like the 2011 Stag’s Leap Fay have had way too much pyrazines for my taste. But there have been others that I’ve enjoyed.

This 2011 Wallis Little Sister falls into the enjoy camp, holding its own for $70-80. It definitely benefits from decanting, but it seems to have escaped the green monster of 2011.

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Nathan Fay’s Leap of Faith

Over the next several months I will be working on a research project about the stories and wines of the Stags Leap District. In 2019, this Napa Valley region will be celebrating the 30th anniversary of its establishment as an American Viticultural Area. So in between my regular features and reviews, you can expect a fair sprinkling of Stags Leap geekiness.

Stags Leap Fay bottle

My review of the 2011 Stag’s Leap Wine Cellars Fay Vineyard is down below.

Today the wines of the Stags Leap District are part of the robe that drapes Napa Valley in prestige and renown. However, originally that wasn’t the case. As the sleepy valley shook off the dust from decades of Prohibition and ambivalence, this little pocket in the shadow of the Vacas was dismissed as too cold for Cabernet Sauvignon.

While ambitions were growing up-valley in places like Oakville and Rutherford, the Stags Leap District was known for cattle and prunes. It took a single wine, from three-year-old vines, to shake the world into casting its gaze on this three-mile long “valley within a valley.”

But before anyone had reason to give the Stags Leap District a look, Nathan Fay took a leap.

The Origins of Fay Vineyard

A native of Visalia in the San Joaquin Valley, Nathan Fay moved to Napa in 1951. He purchased 205 acres in 1953 that was once part of the Parker homestead dating back to the 1880s. The land included several acres of prune trees that were a popular planting in the valley.

But following World War II, the fortunes of the Napa prune industry was on the decline. As William Heintz noted in his work California’s Napa Valley: One Hundred Sixty Years of Wine Making, Napa prunes were facing stiff competition from large-scale producers in the Sacramento Valley. Not only was the production bigger, but so were the prunes. Their size, Heintz shared, made them look more appealing in supermarket cellophane bags than their less plump Napa cousins.

Photo by Kduck94558. Uploaded to Wikimedia commons under CC-BY-SA-4.0

The Stags Leap Palisades frame the east side of its namesake district and profoundly influences the terroir.

Then Napa’s most lucrative export market for prunes, the United Kingdom, shriveled as cheaper options from Hungary became available. Faced with these prospects, Fay sought the advice of the University of California-Davis. They encouraged him to switch to viticulture.

But the experts at Davis cautioned Fay against planting “warm weather grapes” like Cabernet Sauvignon, noting the chilly maritime winds that funneled up through the Stags Leap District in the late afternoon.

They didn’t take into consideration the influence of the Stags Leap Palisades. Fay had noticed, how during the heat of the day, these hills of volcanic rock would absorb the sun’s warmth. In the evening, after the wind had passed, they would radiate it back to the land. Fay also knew that the famous region of Bordeaux, well known for Cabernet, had its own maritime influences to deal with.

A Hunch and Some Hope

Conversations with the Mondavi brothers of Charles Krug gave Nathan Fay a hunch that there was a market for Cabernet Sauvignon grapes. In 1961, he took the plunge, planting the first sizable acreage of Cabernet south of Oakville. When those 15 acres of vines came of age, the Mondavis were his first customers with Joe Heitz of Heitz Cellars soon following. Then came George Vierra of Vichon, Frances Mahoney of Carneros Creek and others looking to buy Fay grapes.

By 1967, Fay was expanding his plantings, moving from the deep alluvial soils on the west side of his property to the shallow volcanic soils closer to the Palisades. With the help of his friend, Father Tom Turnbull, Fay planted 30 additional acres of Cabernet Sauvignon.

The Wine That Started It All?

Photo by Bob McClenahan. Uploaded to Wikimedia Commons under CC-BY-SA-4.0

Warren Winiarski in 2015, many years after his fateful meeting with Nathan Fay.

While the 1973 Stag’s Leap Wine Cellars gets the glory of winning the Judgement of Paris, in many ways that bottle was the moon reflecting the light of a 1968 Cabernet Sauvignon made by Nathan Fay. It was the pull of this wine, made from Fay’s vines, that changed the gravitation of Warren Winiarski’s career–and perhaps that of the entire Napa Valley.

George Taber describes Winiarski’s 1969 visit with Fay in his book Judgment of Paris: California vs. France and the Historic 1976 Paris Tasting That Revolutionized Wine. Winiarski had finished the first two vintages as the inaugural winemaker of Robert Mondavi Winery and was looking to start his own operation.

He had planted a few acres up on Howell Mountain but found that his Cabernet Sauvignon buds were not taking to their grafts due to insufficient water in the soils. Winiarski was intrigued by irrigation techniques that Nathan Fay was experimenting with on his property. So he went down the Silverado Trail to pay him a visit.

While the two gentlemen discussed farming, Fay took Winiarski to a small building across from his house along Chase Creek where he kept barrels of his homemade wine. While Fay sold most of his grapes, he saved enough to make a few cases each year.

Tasting this young and roughly made wine, Winiarski found the aromatics and texture to be unlike anything else he had tried in Napa. The experience impacted him so dearly that when the land next to Fay’s vineyard, the 50 acre Heid Ranch, went up for sale the following year, Winiarski sold his Howell Mountain property and purchased the site.

Stag’s Leap Wine Cellars and the Fay Vineyard

Photo by Jim G from Silicon Valley, CA, USA. Uploaded to Wikimedia Commons under CC-BY-2.0

Entrance towards the winery and tasting room of Stag’s Leap Wine Cellars.

The wine that beat some of the best of Bordeaux was not made from Fay grapes. The fruit for that 1973 bottling came from the young vines next door where the two sites shared the same deep alluvial soils. Most of the Cabernet buds Winiarski used for the new vineyard were from Fay’s vines with a few from Martha’s Vineyard in Oakville as well.

In 1986, Nathan Fay was diagnosed with Parkinson’s disease. Wanting to scale back, he negotiated a sale for most of his vineyard to Winiarski. By 1990, Stag’s Leap Wine Cellars was producing a vineyard-designated Fay Vineyard Cabernet Sauvignon. Fay passed away in 2001 with Winiarski acquiring the rest of this fabled vineyard from Fay’s heirs in 2002.

In 2007, Winiarski sold Stag’s Leap Wine Cellars and its vineyards to a partnership of Ste. Michelle Wine Estates and the Antinori family. He agreed to stay as a consultant through the 2010 vintage and winemaker Nicki Pruss remained through 2013. That year, Ste. Michelle Wine Estates brought Marcus Notaro down from Col Solare in Washington State to take over the winemaking.

Since 2006, Kirk Grace, the son of legendary Napa cult wine producers Dick and Ann Grace of Grace Family Vineyards, has been the vineyard manager. During his tenure, Fay and Stag’s Leap Vineyard have converted to sustainable viticulture, earning Napa Green certification in 2010.

A Stable of Wines
close up of fay label

Since Winiarski’s retirement, bottles of Stag’s Leap Wine Cellars wines no longer feature his signature above the establishment date.
They do, however, note his 1976 triumph in Paris.

The Fay Vineyard is one of four Cabernet Sauvignon bottlings that Stag’s Leap Wine Cellars produces. Kelli White notes in Napa Valley Then & Now that, along with Cask 23 and S.L.V., Fay is always 100% Cabernet Sauvignon and estate-grown fruit. The entry-level Artemis is made from mostly purchased fruit and will often include Merlot and some Malbec.

Both Fay and S.L.V. will see around 20 months aging in 100% new French oak. The Cask 23, which is a blend from the two vineyards, will have 21 months in 90% new French oak. The Artemis is usually aged for 18 months in a mixture of American and French oak barrels with only about a quarter new. While the winery typically makes these wines every year, the quality of the 2011 vintage led them not to release a Cask 23.

Review of the 2011 Fay Cabernet Sauvignon

Medium intensity. Noticeable pyrazines right off the bat. Green bell pepper that overwhelmingly dominates the bouquet. Tossing it in the decanter for splash aeration allows some tobacco spice to come out, but it’s green uncured tobacco. Fighting through the greenness finally brings up a mix of red cherry, currant and a faint floral note that isn’t very defined.

On the palate, the green bell pepper, unfortunately, carries through but the medium-plus acidity adds more lift to the red fruit flavors. It also highlights the oak spice of cinnamon and allspice. Medium-plus tannins are soft with the velvety texture you associate with a Stags Leap District wine. They balance well with the medium-bodied fruit. Moderate finish still lingers on the green with the uncured tobacco hitting the final note.

The Verdict

Photo by JMK (JohnManuel). Uploaded to Wikimedia commons under CC-BY-2.5

Folks that are less sensitive to pyrazines might not mind this 2011 Fay. But for me, getting past the green bell pepper was a tall order

It would be incredibly unfair to harshly judge the terroir of the Fay Vineyard and winemaking of Stag’s Leap Wine Cellars based on a 2011 wine. While there were some gems from that troublesome vintage (Chappellet, Paradigm, Barnett Vineyards, Corison, Moone-Tsai and Frank Family being a few that I’ve enjoyed), you can’t sugarcoat the challenges of 2011. The cold, wet vintage made ripening a struggle. Come harvest time many wineries had to be aggressive in the vineyard and sorting table to avoid botrytis.

While I applaud Stag’s Leap Wine Cellars for realizing that this vintage didn’t merit producing their $250-300 Cask 23, it’s hard to say that it warranted making a $100-130 Fay Vineyard either. I’m not a fan of dismissing vintages wholesale but 2011 is a year that you have to be careful with.  Great vineyards and winery reputation (or glowing wine reviews) won’t spare you from striking out on expensive bottles.

If you’re going to seek out a Fay Vineyard Cabernet, there is a charm in finding some of the Warren Winiarski vintages from 2009 and earlier. But I would also be optimistic about the more recent releases from the new winemaking team as well. While they might be different in style compared to the Winiarski wines, better quality vintages will be far more likely to deliver pleasure that merits their prices.

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Two Great Videos About the Stags Leap District

I’m currently working on a research project about the Stags Leap District in Napa Valley. Despite the region’s fame, I’ve discovered that there aren’t many resources covering the Stags Leap District as its own entity. Virtually every wine book groups the AVA within the patchwork quilt of the greater Napa Valley with maybe a couple pages, at most, dedicated to it.

Photo by Kduck94558. Uploaded to Wikimedia Commons under  CC-BY-SA-4.0

A vineyard shadowed by the basaltic palisades in the Stags Leap District of Napa Valley.

Which is a shame. As you peek under the covers and explore this dynamic wine region, it’s almost impossible not to see how distinctive this area and its wines really are.

Over the next couple months, I will be writing several posts about the Stags Leap District and sharing more of my research. But, for now, I want to highlight two great videos on YouTube that are worth watching.

An Introduction to the Stags Leap District’s Terroir

This short (1:19) video features winemaker Michael Beaulac of Pine Ridge Vineyards. He gives some great insights about the uniqueness of the Stags Leap District’s soils. This is important because the Stags Leap District was the first AVA in Napa to be designated based on the distinctiveness of its soils.

Beaulac highlights the importance of the Stags Leap Palisades in influencing the climate of the AVA. You also get a nice view of these rocky, basaltic outcrops of the Vacas in the video as well.

The Very Interesting History of How The Stags Leap District Became an AVA

Next year will be the 30th anniversary of the establishment of the Stags Leap District AVA. And, whoa nelly, was it a journey to make that happen!

Photo by Jim G from Silicon Valley, CA, USA. Uploaded to Wikimedia Commons under CC-BY-2.0

Stag’s Leap Wine Cellars is today one of the flagship wineries of the Stags Leap District. But during the AVA’s creation, they were one of its fiercest opponents.

No one knows that story better than Richard Mendelson, the attorney who was driving force behind the AVA petition. This video is a bit longer (40:24) but Mendelson gives tremendous background on the process that started in the early 1980s and didn’t come to fruition till 1989. And he definitely covers the challenges and drama over the name! However, I was most fascinated by the struggle that went into delineating the boundaries of the AVA. In some ways, it seems like “wind” played more of a deciding factor than soils.

I also highly recommend Mendelson’s book Appellation Napa Valley. This covers not only the Stags Leap battle but also the work that went into the establishment of all the other major AVAs of Napa.

Mendelson, who also worked on the petitions of the Rutherford, Oakville and Paso Robles AVAs as well as the failed Rutherford & Oakville Benches applications, is a well known expert of wine law. So if you want to get super geeky, you can check out his more technical books Wine in America: Law and Policy and From Demon to Darling: A Legal History of Wine in America.

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Geek Notes — Top Audiobooks on California Wine History

Every month I have a Geek Notes feature on upcoming wine books that I’m excited about. A subscriber that is visually impaired once shared to me how he unfortunately can’t enjoy those features as much since his printed book reading days are past him. That gave me the idea to look into what is available in audio formats.

Photo by Matti Blume. Uploaded to Wikimedia Commons under CC-BY-SA-4.0

While I haven’t done many audiobooks myself, my wife has long been a fan of them for her work commutes. And really, when you think about it, aren’t audiobooks just very long podcasts?

With that, let’s take a look at my top 5 picks for audiobooks about California wine history available on Audible.

Gallo Be Thy Name: The Inside Story of How One Family Rose to Dominate the U.S. Wine Market by Jerome Tuccille with Grainger Hines narrating.

First published in 2009, Tuccille’s work documents the family history of Ernest & Julio Gallo and how they turned a small post-prohibition winery into a global empire. I’m honestly shocked that the Gallos’ story hasn’t been turned into a Netflix miniseries. There is tons of drama here–not the least of which is the possible murder-suicide committed by Ernest & Julio’s father, Joe Gallo, with their mother Susie.

But beyond the drama and family intrigue is a thoroughly engrossing case study in wine business–especially in the American market. While it is very easy to poo poo Gallo wines today, there is no denying their continued success.  Savvy business acumen that responded to changing dynamics in consumers’ tastes drove that success.

Ernest & Julio had almost an intuitive sense about what Americans wanted to drink and they delivered it. That savvy is still on display by their descendants who continue to grow the Gallo empire with new acquisitions and expansions.

A Man and His Mountain: The Everyman Who Created Kendall-Jackson and Became America’s Greatest Wine Entrepreneur by Edward Humes with Mel Foster narrating.

I have not read this one yet but I can see this being similar to Tuccille’s work, absent the murder intrigue and family drama. For wine students wanting to understand the American market, you need to understand the figures who have had their finger prints all over it.

Like Ernest & Julio, Jess Jackson built an empire. But his start was world’s apart from the Gallos. A lawyer by training, Jackson purchased a pear and walnut farm in Lake County in 1974 to give him a change of pace as a gentleman farmer. He planted some vines which he sold to wineries like Fetzer. When Fetzer unexpectedly cancelled a large order on him one vintage, Jackson decided to make wine from the grapes himself. This was the birth of the Kendall-Jackson Vintner’s Reserve Chardonnay that has gone on to be a 3 million+ case behemoth.

The background of the author, Edward Humes, also jumped out to me. Following a long career as an investigative journalist, he’s written several highly acclaimed books covering a broad spectrum of topics such as Garbology: Our Dirty Love Affair with Trash, Force of Nature: The Unlikely Story of Wal-Mart’s Green Revolution and Mississippi Mud: Southern Justice and the Dixie Mafia. This is not the typical resume of a wine book writer which, for me, adds a lot of intrigue to this book.

Judgment of Paris: California vs. France and the Historic 1976 Paris Tasting That Revolutionized Wine by George M. Taber with Sean Runnette narrating.
Image a derivative collage put together by self as User:Agne27 on Wikimedia Commons. Originally image details available here https://commons.wikimedia.org/wiki/File:Producers_from_Judgement_of_Paris_wine_tasting.jpg

Some of the wineries that participated at the famous 1976 Judgement of Paris wine tasting event.

Taber’s 2005 book has long been a favorite of mine. While I haven’t dived into them yet, his other wine books are high on my “to read” list.

To Cork or Not To Cork: Tradition, Romance, Science, and the Battle for the Wine Bottle

A Toast to Bargain Wines: How Innovators, Iconoclasts, and Winemaking Revolutionaries Are Changing the Way the World Drinks

In Search of Bacchus: Wanderings in the Wonderful World of Wine Tourism

It’s hard to know where the American wine industry would be today if the 1976 Paris tasting didn’t happen, or if Taber wasn’t there for Time magazine to report back. Robert Mondavi was still actively promoting American wines but did the 1976 tasting help spark his joint venture with Baron Philippe Rothschild that became Opus One?

The Baron’s 1970 Château Mouton-Rothschild was one of the French wines that unexpectedly lost in the blind tasting to an upstart from California (in this case, Warren Winiarski’s Stag’s Leap Wine Cellars). Coming only three years after Rothschild’s dogged petitioning finally got his Second Growth estate elevated up to First Growth, it’s fascinating to wonder how those dominoes fell to lead him to invest so heavily into California.

Now Taber’s book doesn’t really go off into that kind of speculation and tangent. But he does provide some great background details about the California wineries that took part (Stag’s Leap, Ridge, Heitz, Clos du Val, Mayacamas, Freemark Abbey, Ch. Montelena, Chalone, Spring Mountain Vineyards, Veedercrest and David Bruce) as well as the general state of the California wine industry at the time. Most importantly he provides context to an event that undoubtedly was a pivotal moment in not only Californian, but also American, wine history.

The House of Mondavi: The Rise and Fall of an American Wine Dynasty by Julia Flynn Siler with Alan Sklar narrating.
Photo by scottsdale9. Uploaded to Wikimedia Commons under CC-BY-SA-4.0

Robert Mondavi with author Pat Montandon in 1981 at the Premier Napa Valley Auction.

Speaking of Robert Mondavi, his story and family drama would also make a very interest Netflix series. It’s still jaw dropping to think about how fast the forced sale and corporate takeover of the Mondavi Winery by Constellation Brands happened back in 2004.

Even though the empire’s collapse was rapid, there were smoldering cinders burning long before the ruble. While they never came to blows like Robert and his brother Peter famously once did, the infighting among Robert’s children–Tim, Michael and Marcia–played just as much of a role in shaping the Mondavi family narrative.

Siler’s work touches on all that as well as the family’s early history dating back to Cesare Mondavi’s arrival in the US from his native Italy. But the major focus of the book is the charismatic force of Robert Mondavi. Like the Gallos, Jess Jackson and Martin Ray, it’s hard to see the American wine industry being what it is today without his legacy.

Napa: The Story of an American Eden by James Conaway with John Morgan narrating.

This book is part of a series that Conway has written about the history and potential future of Napa Valley. The other two books are The Far Side Of Eden (2003) and Napa at Last Light: America’s Eden in an Age of Calamity (2018) with The Far Side of Eden not yet available in audio format.

Photo by Schmiebel. Uploaded to Wikimedia Commons under CC-BY-SA-3.0

A black-crowned night heron fishing in the Napa watershed. Concern for the habitat of this bird and other animals fueled support for Napa Prop C. which aimed to curb vineyard development in the hills of the valley that feed into the watershed.

I just started reading the hard copy version of this book. I was inspired to pick it up after listening to Levi Dalton’s interview with James Conway on episode 446 of his I’ll Drink To That! podcast.

Prior to his great interview with Dalton, Conway was already on my radar after reading his very biting essay for The Atlantic from March of this year titled “Rich People Are Ruining Wine”. A lot of this was happening during the political battle surrounding Napa’s Prop C ballot measure that aimed to limit vineyard development on hillsides that would have impacted the watershed of the Napa river.

Following a lot of heated debate from both sides, the measure ultimately lost in this June’s election–49.1% to 50.9%. Listening to Conway’s interview with Dalton and reading the first few chapters of this book, it seems that the war over Prop C was just another chapter in the endless story of the battle for the soul of Napa.

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Doubling Down On What’s Been Done Before

Photo taken by self and uploaded to Wikimedia Commons under : CC-BY-SA-3.0

Andy Perdue of Wine Press Northwest says it time for Washington State wine producers to “double down” on Cabernet Sauvignon.

The state needs to focus, he says, much like how Oregon did several decades ago with Pinot noir.

Washington has proved it can grow several wine grape varieties very well, and in some ways this has hurt the industry, because the state hasn’t had a focus. Now, we can align ourselves with other Cab regions, including Bordeaux and Napa Valley. — Andy Perdue, 9/13/18

Now why in the hell would we want to do that?

Napa On My Mind — And The Minds Of Most Consumers

Yes, I know that Cab is still king and there is no doubt that Cabernet Sauvignon sales are still going strong. You can’t fault vineyards for planting Cabernet Sauvignon or wineries for producing it.

But what you can fault is the idea that we should start hoarding all our eggs into one Cab basket–especially a basket that is already dominated by one really large hen.

Look at any “Most Popular” list of American wines and you can easily see a stark theme.

Wine & Spirits Top Restaurant Wines of 2018.

I would definitely be impressed seeing a wine list with Woodward Canyon prominently featured.

Cakebread, Caymus, Chateau Montelena, Corison, Duckhorn, Faust, Frank Family, Heitz, Jordan, Justin, Louis M. Martini, Mount Veeder, Rodney Strong, Sequoia Grove, Silver Oak, St. Francis Winery, Stag’s Leap Wine Cellars, Turnbull–all well known California Cabernet producers. Though, yes, Washington State does get a few nods with Woodward Canyon, L’Ecole 41 and Chateau Ste. Michelle (probably for their Riesling).

The Most Searched-For Cabernet Sauvignon on WineSearcher.com in 2017.

Screaming Eagle, Caymus, Scarecrow, Shafer, Dunn, Robert Mondavi and Silver Oak–all Napa Valley staples with only Penfolds 707 from Australia and Concha y Toro Don Melchor from Chile being outside Cabernets that cracked the list.

Vivino’s Top 20 Cabernet Sauvignon for Cab Day (which was apparently September 3rd)

Pretty much the same Napa-dominated list like the ones above with Quebrada De Macul’s Domus Aurea from Chile, Gramercy Cellars’ Lower East from Washington, Thelema Mountain Vineyards’s The Mint and Springfield Estate’s Whole Berry from South Africa sprinkled in for diversity.

This is not to say that Washington State can’t compete with California–in quality or in price. Lord knows we can and often exceedingly over deliver in both. Many years the state usually leads the pack in percentage of wines produced that receive 90+ scores from critics and often command a sizable chunk of year-end “Top 100” lists.

Photo a compilation of creative commons licensed images uploaded to Wikimedia commons under CC-BY-SA-3.0

Perhaps the Washington State Wine Commission needs to get Steven Spurrier on the phone.

But to the vast majority of American wine buying consumers (particularly of Cabernet Sauvignon) that hardly makes a dent in their Napa-centric worldview. Pretty much since the 1976 Judgment of Paris, Cabernet Sauvignon in the United States has been synonymous with Napa Valley, California.

Of course, I’m not saying that Washington should stop producing its bounty of delicious and highly acclaimed Cabs but why should we double down on chasing a horse that has already left the stable?

The Lessons Of Oregon

To bolster his case, Perdue points to the example of Oregon which has built its brand (quite successfully) on the quality and notoriety of its Pinot noir. It’s no shock that on that same Wine & Spirits Top Restaurant List that Oregon has a healthy showing with Adelsheim Vineyard, Argyle Winery, Cristom Vineyards, Domaine Drouhin Oregon, Elk Cove Vineyards and King Estate representing the state–doubling the amount of wineries that Washington has featured.

Perdue would, presumably, attribute that success to Oregon’s seemingly singular focus on Pinot noir instead of the jack-of-all-trades approach that Washington State has taken in a modern history that is pretty close to the same age.

But what I don’t think Perdue has really taken into consideration is that Oregon started doubling down on Pinot long before Pinot noir was cool.

Photo by Ethan Prater. Uploaded to Wikimedia Commons under CC-BY-2.0

Pinot noir in early veraison at Cristom Vineyards in the Eola-Amity Hills

In his book Oregon Wine Country Stories Kenneth Friedenreich notes that many of Oregon’s early pioneers were thought to be crazy by their neighbors and bankers when they started planting Pinot noir in the Willamette Valley in the 1960s. It wasn’t until the 1980s when French producers like the Drouhin family of Burgundy took notice that the state began getting some attention on the world’s stage.

Even then, Oregon Pinot noir was still a tough sell in the domestic US market.

 

It’s hard to discount the impact that the 2004 film Sideways had on the perception of Pinot noir. As David Adelsheim noted “There were two great grapes of America [Cabernet Sauvignon & Chardonnay], and after ‘Sideways,’ there were three,” with the Oregon wine industry reaping the benefit of sustained sales ever since.

In the game of life, when Oregon wine producers were least expecting it, they rolled a ‘7’. But they could have just as easily crapped out.

Oregon was initially betting on a long shot–not a 2 to 1 favorite like Cabernet Sauvignon. It’s crazy to think that Washington could every get the same kind of payout.

How About Betting On What’s Exciting?

Seriously, if you are not on the Washington Cab Franc train than you are lagging behind my friend!

Earlier this week Sean Sullivan of Seattle Met and Wine Enthusiast published a fantastic list of “The 30 Most Exciting Wines in Washington”.

Now while there are certainly Cabs included on this list–several of which, like Passing Time and Quilceda Creek, I wouldn’t dispute–there are several wines included that are truly, genuinely exciting.

2013 Leonetti Cellar Aglianico Serra Pedace Vineyard Walla Walla Valley

Yes, an Aglianico! From Leonetti!

2015 Spring Valley Vineyard Katherine Corkrum Estate Grown Cabernet Franc Walla Walla Valley

The 2012 vintage of this wine was one of the best wines being poured at the Walla Walla Valley Wine Alliance tasting in Seattle earlier this year.

2017 L’Ecole No. 41 Old Vines Chenin blanc Columbia Valley

I’m no stranger to hollering into the void about the charms and deliciousness of Washington Chenin blanc. I love that L’Ecole is highlighting “Old Vines” on this bottle. It shows that their faith in this wonderful variety isn’t a fly-by-night fancy.

2015 Two Vintners Cinsault Make Haste Yakima Valley

Cinsault has been on my radar since attending the Hospice du Rhone seminar highlighting South African Cinsault. Obviously Washington doesn’t have anywhere close the vine age or experience but Morgan Lee of Two Vintners is an incredibly talented winemaker so it will be fun to see what he could do with the grape.

2016 Savage Grace Côt Malbec Boushey Vineyard Yakima Valley

Michael Savage makes some of my favorite Cabernet Francs from the Two Blondes Vineyard and Copeland Vineyard. The Boushey Vineyard is one of the grand crus of Washington. All perfect ingredients for what is likely a very kick ass wine.

2017 Syncline Winery Picpoul Boushey Vineyard Yakima Valley

If you’re not drinking Picpoul, is it really worth drinking anything?

2012 MTR Productions Memory Found Syrah Walla Walla Valley

This Syrah, made by Matt Reynvaan (of Reynvaan Family Vineyards fame),  is practically treated like a Brunello di Montalcino. It sees two years of oak aging followed by 3 years of bottle aging before release. A fascinating project.

2015 Sleight of Hand Cellars Psychedelic Syrah Stoney Vine Vineyard Walla Walla Valley

Yeah, yeah the Rocks District is technically Oregon. But since the wine consuming public is too myopically focused on Oregon Pinot noir,  Washingtonians can take credit for the insane depth and character that comes out of wines from this area. At the Taste Washington “Washington vs The World Seminar” this was the run away winner at an event that featured heavy hitters like Joseph Phelps Insignia, Lynch-Bages, Sadie Family, Amon-Ra and Duckhorn Merlot.

Lessons of Oregon part II

Another lesson from Oregon that’s often overlooked is the lack of attention given to other grapes grown in the state. This was a takeaway I had from Friedenreich’s Oregon Wine Country Stories that I noted in my review with the fascinating possibilities of the Southern Oregon AVAs like the Umpqua, Rogue and Applegate Valleys or the shared Columbia Gorge AVA up north with Washington.

There are over 50 grape varieties grown in Oregon–yet we really only hear about 1 to 3 of them. Sure the producers in prime Pinot country with blessed vineyards on Jory and Willakenzie soils, have a good gig right now. But the countless small wineries in other areas of the state trying to promote and sell their non-Pinot wines are facing an uphill battle.

Now What?

Does Washington State really want to  be associated with just one grape variety? With more than 70 different grape varieties, why limit ourselves?

As a Washington wine lover that adores the bounty and bevy of fantastic wines like Viognier that can compete with great Condrieu, geeky Siegerrebe and Pinot noir from the Puget Sound, Counoise rosé that echoes the grape’s Châteauneuf-du-Pape heritage and robust Malbecs that gets your mouth watering with their savory, spicy complexity, I vote no.

If are going to double down on anything then we should double down on what makes Washington, Washington.

We’re the Meryl Streep and Daniel Day-Lewis of the American wine industry. We can do it all and we can do it very, very well.

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60 Second Wine Review — Patz & Hall Hyde Vineyard Pinot noir

A few quick thoughts on the 2014 Patz & Hall Pinot noir from the Hyde Vineyard in Carneros.

The Geekery

Patz & Hall Winery was founded in 1988 by Donald & Heather Patz, James Hall and Anne Moses. Donald & James first met when both were working at Flora Springs Winery where James was the assistant winemaker and Donald was the national sales manager.

In 2016, Patz & Hall was sold to Ste. Michelle Wine Estates which is the winemaking subsidary of the tobacco firm Altria Group (formerly Philip Morris Companies Inc.)–makers of Marlboro, Virginia Slims and the smokeless tobacco chews Copenhagen and Skoal.

In addition to Patz & Hall, Ste. Michelle/Altria also own Stag’s Leap Wine Cellars (with the Antinori family), Conn Creek, Columbia Crest, Erath, 14 Hands and Spring Valley Vineyards.

The Hyde Vineyard is located on the Napa Valley side of Carneros and was first planted in 1979. Patz & Hall has been producing a single vineyard Pinot from Hyde since 1996 using fruit from two of the oldest blocks in the vineyard.

In 2014, around 1,056 cases of the Hyde Pinot was made.

Photo by Namiwoo. Uploaded to Wikimedia Commons under CC-BY-SA-3.0

The red cranberry fruit on the nose give way to dark fruit flavors on the palate.


The Wine

Medium intensity nose–a mix of red and dark fruits with cranberry and cherry. Noticeable baking spices of cinnamon and clove.

On the palate, the dark fruit edges out the red with the cherry becoming blacker and the vanilla from the oak giving the wine medium-plus body weight to go with the firm medium tannins. The medium-plus acidity keeps the wine balanced and the fruit juicy while highlighting some subtle earthiness. The moderate-length finish brings back the baking spices.

The Verdict

While this is an enjoyable Pinot I have to admit that it is a stretch to say that it’s worth the $65-75 premium.

Perhaps it’s too young and will develop into something more? The pedigree of the vineyard and winemaking is certainly there but right now I would be a lot happier if this wine was more in the $35-45 range.

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Tracking the Tastemakers

Photo by Petrovsky. Uploaded to Wikimedia Commons under CC-BY-3.0

I’m reminded of Austrian puppeteer Karin Schäfer often when I walk into a supermarket’s wine department.

Recently Wine Enthusiast released their Top 40 Under 40 Tastemakers for 2018–a list highlighting the folks who are “… doing their part to lead the conversation and leave a lasting influence on the world of food and drink for generations to come.”

Admittedly lists like this usually illicit an eye roll response from me because of the feel of puffery that abounds in them. Often when I look more critically at these kinds of list, such as Social Vignerons’ 2018 Top 40+ Wine Influencers which I reviewed in my post Under the (Social Media) Influence, I find an absence of voices and views that actually do influence me to check out a new wine, winemaker or region.

Then there is the cynical part of me who looks at the world of wine through the jaded sunglasses of supermarket shelves dominated by mega-corporations and massive consolidation among distributors which leaves me feeling that the real “tastemakers” in the US sits on the boards of E&J Gallo, Constellation Brands, Diageo, Brown-Foreman, Beam Suntory, Treasury Wine Estates, AB InBev, Costco, Young’s Market Company, Republic National Distributing and Southern Glazer’s Wine & Spirits.

But that wouldn’t make a very exciting list now would it? Plus, I’m sure the puppeteers that are heading the decision-making at these companies would prefer to keep their strings hidden.

A Taste of Vox Populi

While the geek in me would love to see more people get excited about Pét-Nat sparklers and wines made from unique grape varieties like Trousseau, Fiano, Touriga Nacional, Pošip, Xinomavro and others, I know I’m in the minority.

So I sit by and shake my head as people go nuts over wines aged in bourbon barrels, mixed with cold brew coffee, Frosé cocktails, blue wine or silly packaging with “living labels”–the quality of the contents inside the bottle be damned.

Can’t argue with success even if it is not your cup of tea.


Even trends that start out on a craft level soon get co-opt and commercialized like how making cider from red-fleshed heritage apples became the latest rosé trend. The rye whiskey heritage that pre-dates the Revolution is now “marketable” with the big boys like Jack Daniels, Woodford Reserve, Wild Turkey and Jim Beam hopping on the rye wagon and expanding their portfolios. Patron and Jose Cuervo have their eyes set on the Mezcal market.

And let’s not even get started with what’s become of the sour beer and hazy IPA segments.

But c’est la vie.

If there is a dollar to be made in the beverage industry, somebody will be there to make it.

In vino veritas

Like wine, there is truth in innovation and if history has taught us anything over the course the 10,000+ years that humans have been consuming alcohol it is that we do like a little variety in our tipple–even if that variety is pumpkin spiced flavored.

Photo by Stephen Witherden. Uploaded to Wikimedia Commons under CC-BY-2.0

Y’all know its only a matter of time till Apothic PSL comes out, right?


To that extent, I’ll set aside my cynicism to look at Wine Enthusiast’s list and highlight for you some of the folks whose stories I’ve found spark just a bit of hope in my world weary heart.

Maggie Campbell – President/Head Distiller, Privateer Rum; Board of Directors Vice President, American Craft Spirits Association

A female head distiller who has a WSET diploma and is pursuing a Master of Wine certification? Badass! My wife is from the Peabody/Salem, Massachusetts area which is a short drive from Privateer Rum in Ipswich so the next time we’re visiting family back east, I’m definitely putting this distillery on my “Must Visit” list.

Paul Elliot — Founder, Loft & Bear

In all honesty, the vodka industry has been something of a joke the last couple decades with flavors and marketing holding more sway than quality and craftsmanship. I have to tip my hat to the small craft distilleries who try their best to forge a living in this category. While the whiskey, gin, rum and tequila categories have their Goliaths, those mediums at least give the Davids a few rocks of opporunities to differentiate themselves with their ingredients and aging. That’s a tougher task in the craft vodka segment.

Kudos to Elliot and Loft & Bear which not only wants to stand out from the pack but also wants to give back through their charity commitments.

Jim Fischer and Jenny Mosbacher — Co-winemakers, Fossil & Fawn

Photo by  Cornischong . Uploaded to Wikimedia Commons under PD-self

Admit it. You can see Treasury Wine Estates coming out with a “Living Amphora” series of Natural Wines at some point.

While I haven’t always been enthralled with the quality of natural wines, I do respect the commitment and passion behind the people who make them. I haven’t had a chance to try Fossil & Fawn yet but, being Pacific Northwest neighbors, I’ll certainly make an effort to seek them out when I’m in the Portland area.

But, and I’m going to let my cynicism slip in here, I do think that the moment when the Natural Wine Movement has made it will be when wineries like Fossil & Fawn start getting gobbled up by mega-corps like Constellation Brands (a la AB InBev’s mad buying spree of craft brewers).

It will be both a sad and triumphant time for the Natural Wine Movement but I’ll raise a glass and hope that folks like Fischer & Mosbacher still stay part of La Résistance and can make a healthy living doing so.

Maya Dalla Valle – Director, Dalla Valle Vineyards

Dalle Valle has been one of the few Napa “cult wines” that I’ve believed have been worth the hype. It is heartening to see the vineyards still stay in the family and that rather than resting on her name, Maya has gone out into the world to gain real experience at wineries across the globe.

Jésus Guillén — Owner/Winemaker, Guillén Family Wines; Winemaker, White Rose Estate

The last few times I’ve had White Rose wines from the Dundee Hills, I’ve been impressed. Learning about Guillén’s story gives me reason to explore these wines more as well as his own family estate wines.

The windmill that is featured on many of the Long Meadow Ranch wines is still holding the fort on their Mayacamas property overlooking Rutherford.


Chris Hall — Proprietor/Chief Operating Officer, Long Meadow Ranch

Long Meadow Ranch has been one of my favorite Napa estates for a while. Such an under the radar gem with a great winemaking pedigree that began with the legendary Cathy Corison and now features Ashley Heisey (previously of Far Niente and Opus One), Stéphane Vivier (previously of Domaine de la Romanee-Conti’s owners’ California project–Hyde de Villaine) and Justin Carr (previously of Cakebread, Rudd and Hourglass).

But visiting the estate a couple years ago as well as their delicious farm-to-table restaurant really hit home for me the Hall family’s commitment to sustainability and the environment.

Jonathan Hajdu — Winemaker, Covenant Wines

I’m not Jewish but I’ve listened to many Jewish friends over the years lament about the poor selection and quality level of many kosher wines–especially those that are mevushal which are flash pasteurized so they can be handled by non-Jews.

While I know that there are quality minded producers in Israel and abroad making kosher wines, their small productions and the hurdles of importation limits their access to US consumers. Being based in Napa and Sonoma, Covenant Wines does have the potential to fill in a sorely needed niche. It never hurts when you have fruit sources like Rudd’s Oakville Estate and Mt. Veeder vineyards!

Their limited production will make them hard to find outside the Pacific Northwest but if you get an opportunity to try Trout’s VITAL wines, take it.

Ashley Trout — Owner/Winemaker, Brook & Bull Cellars; Head Winemaker, Vital Wines

I’ve been a fan of Ashley Trout since her first project, Flying Trout Wines which is now owned by TERO estates. Recently I was really impressed with her VITAL rosé at the Walla Walla Valley Wine Alliance tasting earlier this year which I documented in my Walla Walla Musings post.

The entire VITAL project is super cool and worth supporting with all the profits from the wine label going to the SOS Clinic of Walla Walla that provides healthcare for under-served members of the community–including many vineyard workers and their families.

I was wondering why Ashley Trout was pictured in her Wine Enthusiast photo op drinking Duckhorn wine until I read that she is married to Brian Rudin the winemaker of Duckhorn’s Red Mountain project, Canvasback. They have two kids who have likely inherited some really good winemaking genes.

Katarina Martinez — Owner/Head Brewer, Lineup Brewing

While no industry is immune, the beer industry has had a lot of light shined recently on the rampant sexism that women working in the industry face. There is even a website called Beer & Sexism which documents stories of women brewers and employees with experiences that range from mild (but thoroughly annoying) mansplaining to severe sexual harassment.

There is no universal blessing bestowed on women that means they’re going to make better beer but with women brewers representing only around 10% of the industry, its worth going out your way to support the underdog.

While it will probably be tough to find the New York-based Lineup Brewing on the West Coast, I’ll keep an eye out for Martinez’s brews.

Krista Scruggs — Vigneronne, Zafa Wines

This entry had me raising an eye brow and going “Whoa!”. Scruggs with her Vermont-based Zafa Wines is experimenting with co-fermenting wine grapes with farmed and forage apples as a sort of a wine-cider hybrid project that sounds crazy cool.

I have no idea how easy her stuff is to find but its worth the search to find what Scruggs describes on her website as “JUST FUCKING FERMENTED JUICE FROM RESPONSIBLY FARMED LIVING FRUIT.

Jeff Lindsay-Thorsen — Winemaker/Co-owner, W.T. Vintners/Raconteur Wine Company; Wine Director, RN74

I don’t hide my affections for W.T. Vintners’s wines like their delicious rosé and very Old Worldish 2015 Boushey Vineyard Rhone blend that beat out (for me) the 2014 Sadie Family Columella (which was nearly 3x the price) at this year’s Washington vs World Blind Tasting Event. Plus, the food and wine experience at RN 74 in Seattle is second to none.

This Madeira flight at RN74 featuring (left to right) a 1988 Malmsey, 1976 Terrantez and a 1948 Bual (!!!) is among my Top 10 lifetime wine moments for sure.


That said, I’m still a bit skeptical at how much influence winemakers and sommeliers have in the bigger scheme of the industry. Yeah, they can make great wine and put together a great list but for the majority of wine drinkers who are picking up a bottle of wine at the grocery store or Costco to take home for dinner, they’re more apt to be swayed by fancy packaging than by “terroir-driven, single-vineyard wines.”

Sorry, my cynicism is leaking out again.

Kelli White — Senior Staff Writer, GuildSomm

For me, personally, I will have to say that Kelli White has been the one figure on this list who has actually influenced my tastes and approach to wine. Over the last year since I’ve discovered her work on GuildSomm, she has become one of my favorite wine writers.

I’ve learned so much from her with this just being a small sampling of some of her outstanding work.

The Devastator: Phylloxera Vastatrix & The Remaking of the World of Wine

The Evolution of American Oak

Photo by εγώ. Uploaded to Wikimedia commons under free licenses.

The root of my Xinomavro obsession of late.

Gods & Heroes: Xinomavro in Northern Greece

Brettanomyces: Science & Context

Major Maladies of the Vine

The GuildSomm website is worth bookmarking just for her articles alone.

Hannibal ad portas

These next listings are probably the most realistic inclusions on Wine Enthusiast’s list because these folks actually have the position and power to influence the market in substantial ways.

Neil Bernardi – Vice President of Winemaking, Duckhorn Wine Company; General Manager, Kosta Browne

Duckhorn has grown immensely from it founding as a small Napa winery by Dan and Margaret Duckhorn in 1976. It’s becoming a large mega-corp in its own right with a portfolio of brands that includes Paraduxx, Goldeneye, Migration, Decoy, Canvasback, Calera and Kosta Browne. This is a story not that far off from that of Ste. Michelle Wine Estates which started as a small Washington winery and now has a portfolio that includes more than 26 brands like 14 Hands, Columbia Crest, Erath, Borne of Fire, Northstar, Spring Valley Vineyards, Conn Creek, Patz & Hall and Stag’s Leap Wine Cellars.

Duckhorn’s growth is on a steep trajectory and I don’t see their strings of acquisitions slowing down. A big question, especially as they acquire more vineyards and contracts, is whether they will continue to keep their brand holdings in the upper premium range or expand more of their value offerings like Decoy.

Katie Jackson — Vice President of Sustainability and External Affairs, Jackson Family Wines

Photo by 	Jim G. uploaded to Wikimedia Commons under CC-BY-2.0

Vineyards outside Kendall-Jackson’s Wine Center in Santa Rosa.

Yeah, Jackson Family Wines is huge with over 30 brands in California (including La Crema, Siduri, Brewer-Clifton, Byron, Cambria, Freemark Abbey, Cardinale and Copain), a growing presence in Oregon (buying Penner-Ash and Willakenzie among others) as well as wineries across the globe. They make (and have no problem selling) more than 3 million cases a year of their Vintner Reserve Chardonnay.

That translates to a lot of influence and sway in the industry so it is heartening to read about Katie Jackson’s effort to promote sustainability across her family’s empire including the public release of sustainability reports. Just a few days ago it was announced that more than three-quarters of the company’s vineyards (which includes 12,000 acres under the Kendall-Jackson label alone) are certified sustainable.

That’s a significant needle mover that will certainly have a long term impact on not only the wine industry but on the health of the environment as a whole. While I can often be dour on large wine companies, I have to sincerely applaud Katie Jackson and the Jackson family for these efforts.

Maybe there is hope for my cynical heart yet.

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