Tag Archives: Coravin

Millennial Math — Where’s the value in wine?

A few days ago I wrote about the “Boredom Factor” that is sapping Millennials’ enthusiasm for wine. But engaging Millennials with things that are new, interesting and authentic is only part of the battle. The industry also needs to reframe the discussion about value and pricing.

Photo by Ecole polytechnique Université Paris-Saclay. Uploaded to Wikimedia Commons under CC-BY-SA-2.0

Let’s face it, wine delivers horrible “bang for the buck”–especially compared to other alcoholic beverages. This is true at all price points, but particularly at the low-end (and ironically titled) “value wine” segment.

For smaller boutique wineries, worrying about “value wine” might not seem like a big deal. But the issues impacting the top shelf take root on the bottom.

If you want to know why $100+ bottles of Napa Cab are in danger, head to your local grocery store and look around.

Millennial Math in the Grocery Store

I’ll get to our boutique and more premium wine brands below. But let’s start with a cash-strapped Millennial who want to spend less than $10 for something to drink. You could go to the wine aisle and find stuff like this.

Yellow Tail and other under $10 wines

Then there are other options as well–like Barefoot, Arbor Mist, Cooks, Andre’s and more. At this one grocery store, I estimated that around 40% of their wine selection was sub $10. So, diversity, yeah?

But they all fall into the same “sameness” of sweet, simple or boring Cabs, Chards and Red Blends. Sure, you have the occasional gimmick of things like the “living labels” of Treasury Wine Estates’ 19 Crimes. However, after the novelty of a cute label wears off, it’s still the same boring juice in the bottle.

Now right next to the wine department in many stores is a beer department which has likely been greatly expanded thanks to the craft beer boom.

Let’s see what under $10 options our Millennial shopper has there.

22 oz Beer bomber singles

These are 22 oz “bomber” sizes of beer which is only a tad smaller than the standard 750ml (25.4 oz) bottle of wine. In this one Albertsons grocery store, I counted over 80 different SKUs of at least 20 different styles of beer among under $10 bombers. And this was a rather small grocery selection for the Seattle-area market.

If you think of beer styles (Belgian Tripel, New England IPA, Oatmeal Stout, etc.) like grape varieties, the beer department has the wine industry smoked when it comes to answering the “Boredom Factor.”

Even among the same style (like IPA), you are far more likely to find distinct personalities and differences (hoppiness) among various brews than you ever would dream of finding among under $10 Cabs, Chards and Red Blends.

I have a fair amount of industry folks who read this blog so I’m going to ask you to step back and take off your “wine hat” for a moment. If you were a young post-college Millennial shopper with no personal connection (like having visited a winery) or long-term relationship with drinking wine, what would you spend your $10 on?

Are we just waiting for better times?

Yeah, things suck right now for the broke 20-something Millennial. But can we really predict their future buying potential based on the habits of their 20s?

It’s true that most Millennials have not entered their peak earning ages. Likewise, most have not reached the ages when previous generations started embracing wine.

Jason Haas, of Tablas Creek, makes that later point particularly well as he points out some of the silver linings amidst the gloom and doom assessments about Millennials.

The median age of a Millennial is 30, but the Millennials at the peak of the demographic bubble are just 24. Were many Baby Boomers drinking wine at age 30, let alone 24? No. How about GenX? Not much. Millennials are drinking more wine than preceding generations were at the same age, which should be a positive enough trend. — Jason Haas, Are the gloomy messages about the state of the wine industry warranted? I say not for wineries like us. 2/4/2019

I concede Haas’ point and appreciate his optimism. I’ve certainly not hidden my affection or admiration for Tablas Creek’s business acumen. Though Haas is a “proud Gen Xer,” he pretty much runs Tablas Creek like a Millennial with a brand that embraces transparency, authenticity and sustainability along with pushing the envelope for new and exciting wines.

Without a doubt, if more wineries followed Tablas Creek’s example, the Boredom Factor would almost be a non-issue.

But what I fret that Haas’ optimism overlooks is the habits and perceptions that are being ingrained into Millennial consumers right now. Haas’ generation (and the Boomers) had the benefit of a promising economic outlook before them–where there was the potential for growth in earnings and career development.

That is a luxury that many Millennials don’t have and this is something that we are all too aware of. Even if things get a little bit better into our late 30s and 40s, it’s going to be very difficult to shake the mindset and spending habits of our formative 20s and early 30s.

Valuing “Value”

While things are not as bad as they were during the Great Depression, social scientists and economists are already drawing parallels to the spending habits and mindset of Millennials with those of the Silent Generation born between 1925-1945.

Even though the Silent Generation benefited from the post-war boom, many kept the spending habits imprinted on them during the hardship of the Great Depression. Prominent among those retained habits was the idea of stretching your dollar–even when you had more dollars to stretch.

Millennials certainly like to be entertained. We want experiences and to feel connected. And we avoid boredom like the plague.

But we deeply value “value.”

The $15-25 Sweet Spot

Let’s go back to the grocery store and look at the more premium $15-25 “sweet spot” range of wine pricing–with emphasis on the sweet.

Meiomi & 7 deadly with cheaper spirits

Usually, Meiomi is not over $25 so, for the sake of argument, I’m including it here.

When you get up to the higher price points, wine’s competition is not just beer (with many interesting six and twelve packs available in this price range) but also spirits as well. But spirits adds another dimension because they’re far less perishable and the servings are much smaller.

With wine and beer, you ideally want to enjoy it the same day that it was opened. But a comparably priced spirit can last weeks or even months.

Now I can hear wine folks scoffing at the idea of Captain Morgan or Deep Eddy taking away throat share from anyone older than 23. Yeah, I get it. The “Fireball crowd” eventually grows up. But for those folks who lose the sweet tooth and want something with more complexity, the spirits department still offers numerous options–especially among whiskeys.

Plus, because of how long a bottle of whiskey last, a Millennial could even stretch their $25 drinking budget to $40 and still get some very compelling value.

Old Forester and Woodford reserve

Personally not a fan of the Redneck Riviera but I’d take it over Meiomi any day of the week.

Granted, you have to sometimes deal with the inconvenience of getting the product out of lockup. Also, in some states (like Washington) there are crazy high liquor taxes to account for too.

However, this is all part of the sum-value Millennial Math that we deal with on every trip to the store. What the wine industry needs to concern itself with is how all these figures are adding up.

Banking on Premium Spenders

I want to embrace the optimism that as Millennials feel financially secure, they will turn to wine and start spending in the premium category. That means not only a strong wine industry but also a strong economy overall.

But I can’t shake the feeling that even if Millennials have more money to spend, that they’re not going to be impressed with the value they see in high-end wines. This is something that I’ve personally experienced myself. I’m very fortunate in my financial situation to where I can occasionally splurge on bottles like Opus One, Silver Oak, Cristal and Petrus.

You know what? I’d rather drink Pappy.

I feel this way even though I’m a highly-engaged wine drinker with a personal connection to wine. I’ve been bitten hard by the bug and have a healthy cellar to show for it.

But if you ask me for my brutally honest choice of whether to spend another $2600-4000 on a bottle of Petrus or something like the 1981 Glenmorangie Pride, I would choose the Glenmorangie every time.

And this is coming from someone that keeps a picture of Petrus as their background banner on Facebook!

However, when I step back and let my Millennial nature take over–when I think about the sum-value of what I’m getting compared to what I’m paying–whiskey beats out wine.

If that’s the case with someone like me, then how do you think the math is playing out with my co-horts?

The Petruses of the World are not the ones that need to worry.

Petrus is not going to have problems selling their wine. Even if Millennials aren’t spending at levels of past generations, wineries like Petrus make so little at such high prices that they only need a few folks to bite the bullet each vintage. There is always going to be enough people like me who shell out thousands to attend our Super Bowl–even if it ends up being a 13-3 snorefest.

The real hurt is going to be felt by all the wineries making NFL regular-season and playoff-type wines. They’re the ones that are going to have to convince Millennials that their wines are worth the price of the ticket.

Let’s go back and look at our supermarket shelf at some of the $50-100 options.
$50 to 100 wine vs spirits

That is an excellent price on the Grgich. The only thing that kept me from pulling the trigger was wondering how long it had been standing upright under the supermarket’s harsh lights.

Again, why spend $50-100 for something that needs to be enjoyed mostly in one night (unless you spend another $200+ for a preservation system like the Coravin) over something you could stretch for months?

Wine’s saving grace has been that only a small segment of drinkers have developed a taste for brown spirits like whiskey, tequila and rum. But those categories are growing–especially among Millennials and women.

If the boredom factor doesn’t kill off the $100+ Napa Cab, brown spirits certainly will.

But it all starts back in the beginning, with the spending habits and perception of value that Millennials are developing now with their under $10 and $15-25 options. Here is where wineries are losing the battle before the war even begins.

Yeah, Millennials wanderlust is great and can definitely help wineries that are offering different and exciting wines. But that same wanderlust also fuels our openness in trying other beverages like craft beer and brown liquors. The more we try them, the more those other options become players in the “sum-value” game of Millennial Math.

And, right now, that math is seriously working against the wine industry.

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Amazon Prime Day Deals — Anything worthwhile for wine lovers?

Today is Amazon Prime Day, a day that Amazon claims rivals Black Friday and Cyber Monday for buyers looking to get a good deal.

Photo by Thomas photography. Uploaded to Wikimedia Commons under CC-BY-SA-4.0

While there are some interesting buys, I’ve found that the pickings are often slim on deals targeting wine lovers.

Still it’s always worth taking a look to see if anything catches our eyes.

Oster Cordless Electric Wine Bottle Opener with Foil Cutter– Regularly $19.99, today $14.39 for Prime Members.

Personally, I’m not a huge fan of electric bottle openers–preferring my old trusty double-hinged corkscrew or Rabbit-lever openers. My biggest complaint is how easy the electric bottle openers seem to burn out after a year or two of use. But for less than $15, even getting a year of use might not be that bad. So while this will be a pass for me, I can see this being a decent buy–especially for senior citizens or folks with arthritis that may have difficulties with other openers.

Coravin Model Limited Edition Wine Preservation System– Regularly $349.95, today $174.95 for Prime Members.

I paid around $300 for my old Coravin Model 1000 system three years ago so I will say that this is a very good deal. If my current Coravin wasn’t working perfectly fine, I would be very tempted because even though you can get the cheaper Coravin Model 1 for $199.99, that is a distinctly cheaper, less solidly built version than the regular Coravin.

There is a lot of marketing hype around the Coravin so I will be upfront with some of my real world experiences using it. There is the caveat that potentially the newer models have improved some of my grievances.

Cons:

The author using her Coravin to pour a flight of white wines.

Unless you spring for the $70 kit with the “fast pour” needle, pouring from the Coravin is SLOW!!! You eventually learn some tricks like tilting the bottle upwards and getting the feel right with hitting the gas but it will still take nearly 30 seconds to get a 5 oz pour.

That doesn’t seem like a lot of time but it definitely feels longer while your standing there holding the bottle and waiting for it to finally fill the glass. Compound this with doing a tasting featuring multiple bottles and the time adds up.

The first pour is always a little gassy and “spritzy”. It blows off and won’t impact most wine drinkers but if you are like me and use the Coravin system to help with studying for blind tasting exams, it can throw you off at first.

It doesn’t preserve the wine no where near as long as the marketing hype says it would. Instead of several months or years, realistically I feel like I can get 5 to 7 weeks with reds and 3 to 4 weeks with whites before I start noticing a change in flavor. It’s not like the wine is immediately bad or tasting oxidized but I certainly notice a distinct change that seems to exponentially increase with each revisiting after that point.

Pros:

Will Clos Saint-Jacques go with black garlic and salume pizza?
Let’s find out!

Even with only a few weeks worth of preservation, the Coravin is still a great tool to help you get the most out of your wine enjoyment. Instead of having to feel like you need to finish a bottle within a day or two, you can stretch it out over several glasses for days/weeks.

With dinner you can have different wines with each course, creating your own version of The Somm Game. Want to test out various pairings? Knock yourself out and pour two different wines to see what works best. If you and your spouse can’t agree on what wine to have with dinner, you can each have whatever you like.

And, most importantly to me, it truly is invaluable as a study tool for tasting exams. Want to taste the terroir differences of the crus of Barolo? Explore what makes “mountain fruit” of Howell Mountain, Spring Mountain and Diamond Mountain so different than the Cabernet Sauvignon grown in the Stags Leap District and valley floor of Napa? You can spend several hundreds of dollars getting examples of these wines and then have to face a decision.

Do you have a big tasting party with friends and open them all at once?
Do you open them up one at a time, take your notes and then try to compare them after the fact?

OR

You can use the Coravin and pour samples of all the different wines you want to compare and contrast and then revisit that tasting several times over the next few weeks.

That, for me, has always been the Coravin’s strongest selling point and the area where I know this tool has saved me the most money.

It’s not really drinking alone if the cat is home stemless wine glass, 15 oz.(cat) – Laser Etched — Regular $14.99, today $11.99 for Prime Members.

Yeah, this is pretty much sums up the kind of offers that Prime Day has for wine lovers. I’ve never felt compelled to spend $12 for a silly engraved wine glass but if that is your thing, you do you.

$5 off print books priced $20 or more

This deal doesn’t work for used books sold by 3rd party sellers which how I buy the vast majority of my wine books.

Many of my favorite wine books that I use frequently on this blog, I bought used from Amazon and paid only a fraction of their asking price.

Old or new, I really don’t need an excuse to buy more wine books.

Clive Coates’ Grands Vins: The Finest Châteaux of Bordeaux and Their Wines — Regularly $63.97, available Used for less than $10. Fabulous details on the history of Bordeaux estates used frequently in my Bordeaux Futures series.

Bill Nanson’s The Finest Wines of Burgundy: A Guide to the Best Producers of the Côte D’Or and Their Wines — Regularly $29.26, available Used for less than $10. Very valuable in my Keeping Up with the Joneses of Burgundy series.

Hugh Johnson and Jancis Robinson’s The World Atlas of Wine, 7th Edition — Regularly $42.78, available Used for less than $10. Benchmark standard for wine maps.

Of course, for new releases there are not many used options so this coupon deal could be use for several of the titles featured in previous Geek Notes that are over $20.

From JunePractical Field Guide to Grape Growing and Vine Physiology by Daniel Schuster, Laura Bernini and Andrea Paoletti. $40

From MarchWine: A social and cultural history of the drink that changed our lives by Rod Phillips. $34.95 and Oregon Wine Country Stories: Decoding the Grape by Kenneth Friedenreich. $29.99 hardcover.

If you come across any deals that I missed, post them in the comments below.

Happy shopping!

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Product Review — SommSelect Blind Six

Master Sommelier Ian Cauble (of the movie Somm fame) has a unique subscription program designed to teach people how to blind taste better–the SommSelect Blind Six.

Each month for $199 you receive 6 bottles (3 whites and 3 reds) that are individually wrapped in black tissue paper. I decided to give the subscription a go. Below is my experience with my first month’s box (Spoiler alert if you haven’t done April’s wines) and my thoughts on if the subscription (and wines) are worth the cost.

What You Get

In the box, you’ll find 6 individually wrapped bottles numbered 1-6 as well as an envelop containing both instructions and an answer packet to reference after you’ve tasted the wines. The first thing I noticed when I opened the box was that they didn’t indicate on each bottle if they were red or white nor was there any info in the Blind Tasting Instruction Packet. The numbered stickers on each bottle are different colors but not with a consistent pattern to distinguish white versus red. I took a wager on the most logical set up being trying the 3 whites first so I went with trying bottles #1-3 which, happily, were all white.

In the instruction packet, Cauble gives tips on what to look for in each stage of the evaluation as well as what common “clues” often mean. These tips range from things that are fairly well known–like under Sight the tips about looking at the meniscus and how the color varies from the intensity of the core to the rim is a sign of age–to more interesting observations like his note under Nose & Palate that the aroma of dry bay leaf is common in Cabernet Sauvignon from moderately warm climate regions like Napa. While the former can often be found in discussions about blind tasting, the later is the kind of insight you usually only get first hand from someone with experience in blind tasting.

Likewise, the answer packet (which I’ll discuss below) also gives numerous precise details about things to look for in evaluating color and structure that you don’t readily find from other resources.

Tasting the White Flight

Using the Coravin on the white wine flight.

Cauble recommends having a neutral third party person open the wines and pour them into a decanter. While I clearly see the benefit of this approach–not the least of which is that splash decanting is probably the most underutilized tool in wine appreciation–I went a different route for three reasons.

1.) Neither my wife nor I wanted to miss out on the fun so we didn’t have a “neutral third party”
2.) I didn’t want to open up and waste 3 bottles of wine. [Note: Cauble does recommend doing the tastings as part of a multi-course dinner and with friends]
3.) I didn’t have 3 decanters of the same size and shape–which does make a difference
3.5) I also didn’t want to clean 3 decanters along with 6 wine glasses to be brutally honest

So we decided to break out the foil cutter and as carefully as possible use scissors to cut off the tip of the black tissue paper and remove the top of the capsule without seeing any identifying markings. Wine #3 was a screwcap so I just closed my eyes and twist. It felt like I was kid back at home trying to get something out of my parent’s closet while deliberately avoiding the corner where they kept the presents. Then we Coravin each bottle to pour out 2 samples of the cork-sealed wines.

Now other people might take the approach of just blind tasting one bottle a night and enjoying the wine with dinner or what not. It’s certainly an easier and less wasteful approach. However, we really wanted to compare the 3 together because we felt that it allowed us to go back and forth with contrasting color and aroma. It is also more conducive to the blind tasting format of formal examinations. The beauty of the Coravin is that it allows us to only pour two samples of each without pulling the cork and wasting the wine.

Wine #1

The most noticeable thing about this wine was the “onion peel” color with pink hues.

Medium intensity nose with apple and citrus notes along with a white floral element that wasn’t very defined. There was also a subtle doughy element that made me think of raw pastry dough as opposed to something toasty like oak or Champagne.

On the palate the apple fruits came through much more than the citrus with a lot of weight and depth for a medium-plus bodied white wine. This wine had texture that filled the mouth which started my brain going towards Oregon Pinot gris. Medium acidity was enough to keep it fresh but not racy or citrusy like I associate with Italian Pinot grigio. No signs of new oak but that doughy element from the nose could have been from partial neutral oak. Moderate length finish ends with the lingering white flower notes that I still couldn’t quite pin point.

My guess: An Oregon Pinot gris in the $18-20 range. At this point in my practice I’m not going to focus on guessing age.
Turned out to be: 2016 Scarbolo Pinot grigio, Friuli Venezia Giulia, Italy (Wine Searcher Ave: $14)

Wine #1 — Should have paid more attention to the color.

In hindsight, I should have paid more attention to the color that comes from a practice of skin contact that is far more common in Italy than Oregon. I let the stereotype of “light, citrusy” supermarket Italian Pinot grigio sway me into thinking that this wine was too good and too weighty to come from Italy. Granted, living in the Pacific Northwest I’m naturally bias due to my greater familiarity with Oregon Pinot gris.

Also, (thanks to Cauble’s notes in the Answer Packet) I realized that I should have paid more attention to that “subtle doughy element” from the nose. In Cauble’s notes he describes “hints of peanut shells, stale beer” which plays along those lines of what I was picking up. It wasn’t Champagne biscuity or Muscadet leesy but there was something there that I now know I should look out for–particularly in higher end Italian Pinot grigio from regions like Friuli.

Wine #2

Light yellow color, almost watery with some green specks.

High intensity nose. Wow! This wine is screaming out the glass with lemon citrus (both fruit and zest) and the smell of concrete after rain.

On the palate, those citrus notes comes through but so does the stoniness. This wine is screaming minerality–like liquid stones in your mouth. There is also a sense of salinity in the wine that amplifies the minerality. Clearly I’m thinking Old World here but which grape? Medium-plus acid tilts me away from thinking Sauvignon blanc/Sancerre and more to Chardonnay/Chablis. Medium body with a long finish that lingers on those stoney notes. Very fantastic wine and my favorite of the flight.

Crazy good Petit Chablis. Minerality for days.

My guess: A village-level Chablis in the $25-30 range.
Turned out to be: 2016 Agnes et Didier Dauvissat Petit Chablis, Burgundy, France (Wine Searcher Ave $17)

Outstanding wine and a scorcher of a deal for a Petit Chablis. I was even tempted into thinking this could be a Premier Cru instead of a village-level Chablis because of how vibrant it was. Ultimately I defaulted back to village level because, while it did jump out of the glass, my notes on the wine were still rather short. You expect more layers and complexity with a higher level Chablis. But still, an outstanding bottle and way above what a Petit Chablis typically delivers.

Wine #3

Moderate yellow. Definitely darker than #2 but not golden or anything that would hint at oak.

Medium-plus intensity nose. Spiced d’Anjou pear with LOTS of white pepper. I tried really hard not to jump to conclusions but this was screaming Gruner Veltliner right from the get-go.

On the palate the spiced pear carries through and is joined by some ripe apple notes. The ripeness of the apple and the pear had me wondering if this was maybe a warmer climate Gruner like from California or (Northwest bias again) Oregon. Medium-plus acidity and a sense of stoney river rocks ultimately brought me back to Old World and Austria. No signs of oak. Light bodied with a moderate finish that lingers on the white pepper spice.

My guess: An Austrian Gruner Veltliner in the $14-17 range.
Turned out to be: 2016 Weingut Bauerl Gruner Veltliner Federspiel, Wachau, Austria (Wine Searcher Average $9)

Another crazy good value. Would be a killer glass pour at a restaurant.

While not “New Zealand Sauv. blanc easy”, this was definitely the easiest one in the entire Blind Six. Cauble promises to pick classic examples of each wine style and I don’t think he could have picked a more classic Gruner Veltliner than this.

Tasting the Red Flight

I had a bit of a ego boost with the white flight getting 3/3 grape varieties right and 1.5/3 with the regions–going to do a half point for that way over-performing Petit Chablis. However with the red flight my ego got thoroughly deflated.

My wife and I did the red flight tasting before a meal and decided to make a game of it. After we sampled and evaluated the wines, we compared each to our meal to see what was the best pairing. The “winning bottle” got the cork pulled to be finished with the rest of the meal. We really liked this game and think we’ll make it a staple moving forward with doing the Blind Six.

Wine #4

Light ruby color. Can read through it. Some fuschia hues.

Medium-plus intensity nose. Very ripe Rainier cherries, cranberries with herbal notes–mint and fennel.

Those red fruits and herbal notes carry through but the cherries taste more richer on the palate than they smelled on the nose. Almost candied even. High acidity balances that richness and still keeps the fruit more red than black. Medium tannins and medium body contribute to the wine feeling a little thin. Rather short finish ends on some spice notes that aren’t very defined though hint at being in the baking spice family (cinnamon, clove) suggesting partial new oak? Definitely thinking Old World Pinot with this.

Should have paid more attention to the fuschia hues and candied cherry notes.

My guess: A basic Bourgogne rouge (maybe Cote de Beaune-Villages?) in the $25-30 range.
Turned out to be: Jean-Paul Brun Domaine des Terres Dorees Morgon, Beaujolais, France (Wine Searcher Ave $18)

My wife briefly suggested Gamay as a possibility but we dismissed it because the acids were too high–though in his notes Cauble rates the acidity of this wine as medium-plus. In hindsight, the “candied cherry” and the fuschia hues should have registered more.

Yeah, this was a total miss for me.

Wine #5

Moderate ruby. Can still read through it but much darker than #1. Slight blue hues.

Medium intensity nose. Noticeable oak spice and vanilla. Black cherries and black berries.

On the palate, the oak still dominate with the dark fruit. Medium-plus acidity keeps it from being syrupy with medium tannins holding the structure well. Moderate length finish ends on the oak. This is screaming California Pinot.

While you probably wouldn’t suspect Syrah being blended in, it would be hard not to peg this as anything but a Cali Pinot.

My guess: A California Pinot noir in the $33-38 range.
Turned out to be: 2016 Tyler Pinot Noir, Santa Barbara County, USA (Wine Searcher Ave $36)

This was, by far, the easiest one of the red flight and I was seriously close to taking a stab that it was Central Coast as well. It was very oak driven and didn’t have any of the elegance I associate with Sonoma Coast, Russian River or Carneros Pinot noir. It wasn’t bad at all (and it certainly not a huge Kosta Browne wannabe) but it definitely was as stereotypical “Post-Sideway Cali Pinot” as you can get.

Wine #6

Medium garnet with some rim variation that has an orange huge. Can’t read through the core.

Medium-plus intensity nose. Lots of dried roses and tarry tobacco spice. Some red fruits–cherries, pomegranate and cranberries. Also a little animal earthiness.

The red fruits carry through but aren’t as defined on the palate as they were on the nose. It’s the tarry tobacco and high tannins that dominate. Still just medium-plus body though with the alcohol weight. High acidity makes your mouth water and highlights tobacco spice notes and helps keep the floral rose petals from the nose alive. The animal earthiness become more defined and linger on the moderate finish.

This isn’t your “modernist” style Gaja, Antinori, Renieri or Banfi style Brunello. Tasting this made me realize that I need to look into more “old school” style producers.

My guess: A basic Barolo in the $40-45 range.
Turned out to be: 2012 Padelletti Brunello di Montalcino DOCG, Tuscany, Italy (Wine Searcher Ave $48)

Once again my wife had the suggestion that maybe this was Sangiovese–which we evaluated more critically this time. The orange hue and the cherry notes played along. But ultimately we thought that the high tannins and high acidity fit the profile of Nebbiolo/Barolo much more than Sangiovese. Turns out, our scale of “high” is apparently Ian Cauble’s medium-plus.

In hindsight, and after reading Cauble’s notes, I realize that I have vastly more experience with “modern” style Brunello producers than I do with some of the classic, old school style of Brunello that Cauble describes in the Padelletti. A big takeaway from this experience is that I need to branch out more in this area.

For dinner we were having Italian sausage with penne and red sauce so this was the “winning bottle” from a food pairing point of view though the Morgon with the fennel notes was a close second.

Ian’s Notes — aka Where You Went Wrong

It’s incredibly enlightening (and humbling) to read a Master Sommelier’s notes on a wine you just tasted. For each wine there are numerous “clues” in color, aroma and structure that Cauble points out that make perfect sense when you go back and revisit the wine.

Like how did I miss the crushed raspberries with the Morgon Beaujolais–one of the tell tale signs of Gamay? How did I not notice the fennel and orange peel from the Brunello?

Tasting a Pinot grigio and Gruner in a flight together really highlighted the similarities and differences between the two.

While there are going to be subjective differences (like the high/medium-plus ratings), overall there is immense insight to be gained in reviewing Cauble’s notes. Beyond just laying out all the clues that you may or may not have gotten, Cauble chimes in with tips about other “lateral wines” that blind tasters often confuse with each other.

For instance, Pinot grigio, Albarino and Gruner Veltliner are part of a trio of “neutral bitter varieties” that often trouble blind tasters. Cauble encourages you to look for a subtle sensation of “over-steeped green tea” at the back of the palate and front of the lips and then try to differentiate from there. Gruner will have the distinctive white pepper (and apparently daikon-raddish which I need to look for) while Albarino will have more canned peaches and Pinot grigio will have that “stale beer” and “peanut shell” element that I also need to start looking more for.

With the Morgon Beaujolais that I completely whiffed on, Cauble goes into brief detail about how different Cru Beaujolais are from the popular associations with Gamay and describes how they are commonly confused for Northern Rhone Syrahs and Loire Cabernet Franc from Chinon. While I, personally, didn’t confuse the Morgon for either of those two–I have a motivation now to actively compare good quality Cru Beaujolais with each.

In fact this is a suggestion that Cauble makes repeatedly throughout the tasting packet–if you have trouble with something then do comparison tastings (non-blind) with what you tasted and what you thought it was. This is another area where the Coravin becomes a valuable tool. The next night after we did the red flight, my wife and I grabbed a Beaune Montrevenots (a tad higher than Cote de Beaune-Village level) and compared it side by side to the Morgon. That was immensely educational (the candied cherry of the Beaujolais was even more pronounced compared to the tart cherry of the Beaune) and we plan to do the same with getting a Barolo to compare side by side with an old school Brunello.

Is it Worth it?

Depends.

If you are looking at it from a straight dollar value of the wine, then maybe not. At $199 for 6 bottles you expect an average wine value of around $33 a bottle. I don’t know how close this month’s box is to the norm but going off of Wine Searcher’s average prices (which is based on retail and not the wholesale that SommSelect is likely getting), I received $142 worth of wine for an average of $24 a bottle. Assuming that SommSelect is already making a healthy retail mark up, it’s fair to see how some subscribers might chaff at the hard numbers.

That said, these were exceptionally well curated wines that in nearly each case drank at a higher price point. If I went with the upper end of my price ranges for each wine (which, like how I score wines with my 60 Second Reviews, is mostly based on what price I feel would be a good value for this wine) that would be $180 for an average of $30 a bottle. Not ideal but not feeling like I’m getting ripped off either.

But the bigger value in the SommSelect Blind Six is truly with Cauble’s notes. For students seeking higher level certifications with WSET and the Court of Master Sommeliers, there is a dearth of material out there when it comes to learning more about blind tasting. There are some online resources (and great podcasts) from GuildSomm and each program includes some material when you pay for courses. When it comes to wine books, Neel Burton’s The Concise Guide to Wine and Blind Tasting is pretty much the only game in town.

Truthfully, for the most part, budding wine geeks are on their own in this arena.

If you are serious about wanting to be a good blind taster and are already investing thousands into seeking higher level certifications–this will probably be well worth it to you.

The benefit of the SommSelect Blind Six is that you can easily structure your own self-study program for blind tasting with essentially a Master Sommelier as your personal tutor. The examples that Cauble pick are truly classic and while you might disagree with some of his assessments, you can’t fault the logic and soundness of his conclusions.

But, most importantly, along with the individual wines you taste in the Blind Six, Cauble’s notes helps you pinpoint the strengths and weakness in your approach. With his suggestions of other things to taste and insight into his own personal approach, you can craft a game plan to tackle those weaknesses so you can become a better blind taster.

After one round of the Blind Six, I feel that, yes, it is undoubtedly worth it. Maybe not for the casual wine drinker but most definitely for the wine geek or ambitious wine professional who truly wants to get better at blind tasting.

I’ll continue to review each month’s box to not only track my own progress in blind tasting but to also see how the value/price per bottle ratio trends.

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