Tag Archives: Prime Day

375ml Bottles — A halfway good idea?

Before we hit the bottle, let’s talk about cans.

Photo by KlausFoehl. Uploaded to Wikimedia Commons under CC-BY-SA-3.0

I’ve been a canned wine skeptic for a while. But my skepticism has faded quite a bit in the almost three years since I wrote that post.

One reason for that is the data showing that consumers are adopting canned wines to the tune of $45 million in sales (June 2017-June 2018). That quickly jumped to $69 million by the end of 2018 with more than 739,000 cases of canned wines sold in the US.

But the biggest eye-opener for me was when I started noticing my elderly (70 year-plus) consumers buying canned wines.

Wait…what?

House wine pride can

My favorite was the lady who bought a bunch of these cans for her after church treat because the colors just made her feel cheerful.

All the hype and marketing reports attribute the canned wine boom to Millennials. It’s fun! It’s convenient! You can take cans backpacking and to concert festivals! This is the feedback that we’re getting from the focus groups.

Now, I sold a lot of canned wines to Millenials back in my retail days. No doubt. There is smoke to that fire.

But seeing my elderly customers adopting canned wines caught me off-guard. This is a demographic that is notoriously reluctant to embrace novelty and change.

So I did what anyone should do when you have real live customers standing in front of you on the sales floor.

I talked to them.

And I found out that their reasons for buying canned wine were pretty darn practical.

Some of my customers were buying them because cans were easier for them to open with a beer key than cork or screwtop. Another customer who regularly bought boxed wines told me that the 3 and 5L boxes were getting a little heavy for her to take up the stairs into her house. So she keeps a cooler in her car now with a few cans of wine and carries them up in her purse a couple at a time.

But the most common refrain when I asked these consumers why they were buying cans was that they simply liked the portion size and not worrying about waste. They found the standard 375ml to be perfect for a couple of glasses. One gentleman described it as his lunch-dinner combo. He’d open a can at lunch for a glass and then finish it off with his supper.

No waste. No worries about leftovers that might not taste as good the next day. And he doesn’t have to listen to his wife yelling at him for getting snockered.

Hearing these real-world perspectives made me realize that underneath all the smoke and hype about canned wines were some serious embers burning. Yeah, novelty and fun can get a fad flowing, but what makes something become a category are these practical considerations that criss-cross demographics.

That’s what wineries need to pay attention to.

The practical considerations that drive sales trends.

Photo from

Will 2020 herald the new Roaring 20s?

While I’m not really convinced that we’re seeing the dawn of Neo-Prohibition in the US, I do fully buy-in that we’re in the midst of a “moderation movement.”

People are drinking less (but hopefully better) and they are paying attention to calories and serving sizes. Again, this is a movement that is being mostly attributed to Millennials and Generation Z, but it stretches across generations. Boomers are starting to drink less and Weight Watchers has always been recommending that the calorie conscious limit themselves to a 125ml (4.2 oz) serving size.

These are strong headwinds of influence that the wine industry is going to have to consider. The days of a couple (or an individual) regularly dusting off a full 750ml bottle in one setting are waning. We can’t bank on consumption levels staying the same.

Nor do I think we should put our faith in the Coravin saving the day.

Don’t get me wrong. I love my Coravin. It’s been an invaluable study tool when I need to open up multiple bottles of wine for tasting. Whenever Amazon has a Prime Day sale on it, I enthusiastically endorse folks checking it out.

Author using her Coravin

Again, the Coravin is excellent for blind tastings but not for the Wednesday night pizza wine.

But it’s a $200+ investment with replacement capsules costing around $20 for a 2-pack. It’s not something that I’m going to use for my everyday drinking wine. Truthfully, outside of wine studies, I rarely use it on a wine less than $50. The capsule cost and wear & tear just aren’t worth it for me.

And the Vacu-Vin sucks ass. I’m sorry. I’m not going to waste my money on a placebo-product.

The bottom line though is that wineries really shouldn’t be banking their future on the solutions of other people’s products. They need to guide their own destiny and, to borrow my favorite phrase from Emetry’s Paul Mabray, “future-proof” their business.

So how do they answer the concerns of the moderation movement, serving-size and waste issues? Portion-controlled cans and boxed wines are one answer.

But let’s be serious.

Do you really see Lynch-Bages in a can?

Or how about a nice Napa Cab? A Washington Syrah? A Mosel Riesling?

Most likely not. For a lot of wineries, the canned and box wine options aren’t going to fit with their branding. But 375ml half-bottles do.

There’s just that pesky problem of production costs. I asked about this on Twitter a few days ago where several winery folks laid out the hard truth. Bottling 375ml doesn’t follow the same logistics as bottling 750mls with wineries not only needing different glassware but also different sized labels, capsules and case packaging.

Jason Haas of Tablas Creek was especially forthcoming.

In a Tablas Creek Vineyard Blog piece, Haas shared more details about the difficulties in selling half-bottles. Even though it cost 2/3 that of producing a 750ml, not many consumers are willing to pay 2/3 the price. The mental math and perception issues make it tough.

Back in my retail days, I saw a similar situation with magnums. Many would see a 1.5L magnum and expect it to be no more than double the price of the regular 750ml–or even cheaper because of a “bulk discount.” Eventually, more educated consumers would grasp that there is some premium for the bottling costs and storage potential.

That may be the case with 375ml–especially if the retail price of the wine can stay closer to 55-60% of the 750ml price. But I don’t doubt that will involve subsidizing some of the production cost–at least until supplies and logistics become favorable.

Nor do I doubt Haas’ other point about the dwindling demand (and production) that Tablas Creek sees in their half-bottle program.

At our apex in the late 2000’s we were bottling 450 cases each of our Esprit and Esprit Blanc in half-bottles. By the early 2010’s we were down to 250 cases of each. Then 200, then 150. Last year we bottled just 125 cases of each. This year, it will be only 75. — Jason Haas, “Is there a future for half-bottles?” June 3rd, 2019

Being ahead of the headwinds.

It doesn’t shock me that a winery as innovative and savvy as Tablas Creek is 15 years ahead of the curve. I give massive credit to Haas for picking up critical insights in the early 2000s from the sommeliers at his restaurant accounts about their use of half-bottles.

I know for myself, some of the most gang-buster experiences I’ve ever had playing the Somm Game (where I essentially give a somm my budget and let them pick out anything) have been at programs that made liberal use of their half-bottle selection.

But being ahead of the curve means that the timing isn’t always there to hit a home run.

That is always going to be the scourage of innovation. Sometimes the best ideas for the future are ones that haven’t worked out the best in the past. Back in April, I posed this question to wine writer and producer Robert Joseph when he was featured on Sorcha Holloway’s #UKWineHour Twitter chat.

It’s well worth reading Joseph’s answer on Twitter. As the 2019 winner of the Born Digital Wine Awards for innovation in the wine industry, he does give a lot of food for thought.

We didn’t talk about 375ml half-bottles and packaging in that thread. However, I think this is a vitally important conversation for the industry to start having now.

The “Canned Wine Boom” is a wake-up call for wineries.

But don’t let the ringtone of Millennials! Novelty! Fun! distract you from picking up the phone and listening to the voice on the other end of the line.

The moderation movement is real.

Calorie counting and serving-size awareness are real.

Waste considerations are real.

That is why wineries investing in 375ml bottles is absolutely more than a halfway good idea.

Subscribe to Spitbucket

New posts sent to your email!

Amazon Prime Day Deals — Anything worthwhile for wine lovers?

Today is Amazon Prime Day, a day that Amazon claims rivals Black Friday and Cyber Monday for buyers looking to get a good deal.

Photo by Thomas photography. Uploaded to Wikimedia Commons under CC-BY-SA-4.0

While there are some interesting buys, I’ve found that the pickings are often slim on deals targeting wine lovers.

Still it’s always worth taking a look to see if anything catches our eyes.

Oster Cordless Electric Wine Bottle Opener with Foil Cutter– Regularly $19.99, today $14.39 for Prime Members.

Personally, I’m not a huge fan of electric bottle openers–preferring my old trusty double-hinged corkscrew or Rabbit-lever openers. My biggest complaint is how easy the electric bottle openers seem to burn out after a year or two of use. But for less than $15, even getting a year of use might not be that bad. So while this will be a pass for me, I can see this being a decent buy–especially for senior citizens or folks with arthritis that may have difficulties with other openers.

Coravin Model Limited Edition Wine Preservation System– Regularly $349.95, today $174.95 for Prime Members.

I paid around $300 for my old Coravin Model 1000 system three years ago so I will say that this is a very good deal. If my current Coravin wasn’t working perfectly fine, I would be very tempted because even though you can get the cheaper Coravin Model 1 for $199.99, that is a distinctly cheaper, less solidly built version than the regular Coravin.

There is a lot of marketing hype around the Coravin so I will be upfront with some of my real world experiences using it. There is the caveat that potentially the newer models have improved some of my grievances.

Cons:

The author using her Coravin to pour a flight of white wines.

Unless you spring for the $70 kit with the “fast pour” needle, pouring from the Coravin is SLOW!!! You eventually learn some tricks like tilting the bottle upwards and getting the feel right with hitting the gas but it will still take nearly 30 seconds to get a 5 oz pour.

That doesn’t seem like a lot of time but it definitely feels longer while your standing there holding the bottle and waiting for it to finally fill the glass. Compound this with doing a tasting featuring multiple bottles and the time adds up.

The first pour is always a little gassy and “spritzy”. It blows off and won’t impact most wine drinkers but if you are like me and use the Coravin system to help with studying for blind tasting exams, it can throw you off at first.

It doesn’t preserve the wine no where near as long as the marketing hype says it would. Instead of several months or years, realistically I feel like I can get 5 to 7 weeks with reds and 3 to 4 weeks with whites before I start noticing a change in flavor. It’s not like the wine is immediately bad or tasting oxidized but I certainly notice a distinct change that seems to exponentially increase with each revisiting after that point.

Pros:

Will Clos Saint-Jacques go with black garlic and salume pizza?
Let’s find out!

Even with only a few weeks worth of preservation, the Coravin is still a great tool to help you get the most out of your wine enjoyment. Instead of having to feel like you need to finish a bottle within a day or two, you can stretch it out over several glasses for days/weeks.

With dinner you can have different wines with each course, creating your own version of The Somm Game. Want to test out various pairings? Knock yourself out and pour two different wines to see what works best. If you and your spouse can’t agree on what wine to have with dinner, you can each have whatever you like.

And, most importantly to me, it truly is invaluable as a study tool for tasting exams. Want to taste the terroir differences of the crus of Barolo? Explore what makes “mountain fruit” of Howell Mountain, Spring Mountain and Diamond Mountain so different than the Cabernet Sauvignon grown in the Stags Leap District and valley floor of Napa? You can spend several hundreds of dollars getting examples of these wines and then have to face a decision.

Do you have a big tasting party with friends and open them all at once?
Do you open them up one at a time, take your notes and then try to compare them after the fact?

OR

You can use the Coravin and pour samples of all the different wines you want to compare and contrast and then revisit that tasting several times over the next few weeks.

That, for me, has always been the Coravin’s strongest selling point and the area where I know this tool has saved me the most money.

It’s not really drinking alone if the cat is home stemless wine glass, 15 oz.(cat) – Laser Etched — Regular $14.99, today $11.99 for Prime Members.

Yeah, this is pretty much sums up the kind of offers that Prime Day has for wine lovers. I’ve never felt compelled to spend $12 for a silly engraved wine glass but if that is your thing, you do you.

$5 off print books priced $20 or more

This deal doesn’t work for used books sold by 3rd party sellers which how I buy the vast majority of my wine books.

Many of my favorite wine books that I use frequently on this blog, I bought used from Amazon and paid only a fraction of their asking price.

Old or new, I really don’t need an excuse to buy more wine books.

Clive Coates’ Grands Vins: The Finest Châteaux of Bordeaux and Their Wines — Regularly $63.97, available Used for less than $10. Fabulous details on the history of Bordeaux estates used frequently in my Bordeaux Futures series.

Bill Nanson’s The Finest Wines of Burgundy: A Guide to the Best Producers of the Côte D’Or and Their Wines — Regularly $29.26, available Used for less than $10. Very valuable in my Keeping Up with the Joneses of Burgundy series.

Hugh Johnson and Jancis Robinson’s The World Atlas of Wine, 7th Edition — Regularly $42.78, available Used for less than $10. Benchmark standard for wine maps.

Of course, for new releases there are not many used options so this coupon deal could be use for several of the titles featured in previous Geek Notes that are over $20.

From JunePractical Field Guide to Grape Growing and Vine Physiology by Daniel Schuster, Laura Bernini and Andrea Paoletti. $40

From MarchWine: A social and cultural history of the drink that changed our lives by Rod Phillips. $34.95 and Oregon Wine Country Stories: Decoding the Grape by Kenneth Friedenreich. $29.99 hardcover.

If you come across any deals that I missed, post them in the comments below.

Happy shopping!

Subscribe to Spitbucket

New posts sent to your email!