Tag Archives: The Somm Game

The Real Influencers of the Wine World

Earlier this month, the Drinks Insight Network published their top ten influential wine experts in the beverage industry. They highlighted 10 Twitter accounts with 17,000-245,000 followers and a ranking of at least 54 on GlobalData’s “influencer score”.

Photo by Dantadd. Uploaded to Wikimedia Commons under CC-BY-2.0

Yes, that is Kevin Bacon.

I follow all these accounts on Twitter and it’s not a bad recommendation to check them out. But I only actively interact and read 2-3 of them–Jamie Goode (@jamiegoode), Robert Joseph (@robertjoseph) and Ken Alawine (@alawine). I follow Goode and Joseph for their engaging dialogue about wine topics while Alawine’s feed is a nice diversion of fun memes and infographics.

I don’t think I’ve ever been influenced to buy a wine mentioned by any of them.

And I’m an active social media user who is already motivated to seek out wine stuff.

If I’m so minorly influenced by the most prominent influencers, then what kind of influence do these folks (as well as other influencers/bloggers) really have on the typical wine consumer?

Do You Want The Brutal Truth? 

Very little.

I know this post is not going to make me friends among my fellow bloggers or “influencers”. But I can’t forget about my past life before I really started blogging. In addition to several years working wine retail, I studied winemaking at the Northwest Wine Academy with thoughts of one day opening up my own winery.

Bottling wine

One of my favorite photos from winemaking school. Featured here is my mentor, Peter Bos.

While I’ve moved on from that goal, I still have many friends who work at or own wineries in the Pacific Northwest. When I talk to them about my experiences working in the trenches selling wines like theirs, I’m not going to bullshit them.

I know how tough it is for a small winery to compete in a saturated market. With time and money scarce, I’m not going to encourage my friends to waste either chasing the favor of “influencers”–especially if it’s not really going to help them sell wine.

Yeah, this is a self-defeating post for a blogger to write. Oh well. But I will share with you the same advice I give my winemaker friends. While this is, of course, anecdotal, it’s drawn from my years of helping tens of thousands of consumers while working as a wine steward at a major grocery store chain and a big-box retailer.

It’s also the advice that I would put into practice myself if I started my own winery. There are real influencers out there that drive people to a store looking for wines. But few of them would rank an “influencer score”.

The #1 Influencer — Friends and Family

In over seven years working on the floor, I’ve never had a customer come in with a blog post, Instagram or tweet on their phone looking for a wine. Again, anecdotal, but that is the stark truth.

However, every single day I would have multiple customers come in looking for a wine that a friend or family member recommended to them. These personal recommendations are, by far, the most valuable currency in the industry—and not just in wine.

Of course, friends and family are on Facebook, Twitter and Instagram. You can consider some social media influence from outside sources. But the reach of a blogger or “influencer” is going to be indirect and weaken with each link away from that personal connection.

The Bacon number of wine

A Few Good Men and some Sleepers

Essentially if we want to “Kevin Bacon” this, your best influencers are going to be the folks with a Bacon number of 1. When you start getting 2 steps or more removed from the consumer, the amount of influence dwindles considerably.

Advice for Wineries

Remember, keep your eye on the Bacon.

Personal recommendations from friends and family are more valuable than 90+ points from a famous critic. Wineries should seek these recommendations out every bit as aggressively as they court a high score.

Many wineries allow wine club members to bring guests to the tasting room for free. But I can’t think of many who do “friends and family” wine club events. Most events allow their members to bring only a single guest who is usually going to be a spouse.

How does that help you grow your clientele list? Think about expanding that allowance to 3-4 guests as well as promotions that reward current customers for referrals.

#2 Restaurant By-The-Glass Programs

While Millennials tend to be more adventurous than previous generations, there is always a risk in accepting a recommendation. For many, the risk of paying $7-20 for a glass pour of wine at a restaurant is more appealing than spending $25+ for a full bottle at a store.

After personal recommendations from friends and family, the second biggest driver of consumers to my wine shops was the desire to find something they had at a restaurant. Once in a while, a customer would be seeking something they ordered a bottle of but the vast majority of the time it was something they had from the BTG list.

Advice for Wineries
Photo by Iwona Erskine-Kellie. Uploaded to Wikimedia Commons under CC-BY-2.0

There is a reason why the big mega-corps focus so heavily on their on-premise accounts.

Getting on restaurant wine lists should always be a priority for small wineries. In many ways, it is the perfect setting for people to have their first experience with your wine–with great food and great company.

Placement on the BTG list is even more valuable than being on the general wine list. The intimidation factor is less while the openness to explore is greater. Of course, well-run programs will have talented sommeliers that can hand sell the entire list. However, there are very few consumers (like me) who indulge in things like playing the Somm Game.

Plus, for those consumers who are open to recommendations, the odds are better for your wine getting a BTG recommendation from the sommelier than getting one of your bottles recommended from the full list. Think about it. You’re competing against a dozen or so options by-the-glass versus potentially hundreds of bottle options.

I know competition for placement in these programs is high and brings a lot of challenges. But I firmly believe that the effort pays more dividends than chasing online influencers.

#3 First-Hand Winery Experience

While the influencers above drove more people to my shops, this is the area where wineries most control their destinies. Of course, the quality of your wine should be of paramount importance but second only to that should be the type of experience guests get in your tasting rooms.

Photo by Georg Botz. Uploaded to Wikimedia Commons under CC-BY-SA-3.0

I know the sight of a “Bridesmaid Brigade” fills tasting rooms with dread. But they are all prospective customers, even if they don’t buy jack on that first visit.

Living so close to Woodinville Wine Country and within driving distance of all the major wine regions in the Pacific Northwest, I’ve seen the best and worst of tasting room experiences. I’ve also heard on the floor, from consumers, the best and worst as well.

The best experiences give people a reason to be excited about a winery. Often people visit 2-4 wineries on a trip, so the goal should be to stand out positively. Every tasting room is going to be pouring wine. That’s old hat. The memorable wineries are the ones that give their guests something more than just booze.

Advice for Wineries

I can not emphasize enough the importance of making sure you have a great staff working your tasting rooms. Pay the good ones well and work like hell to retain that talent. They are truly the difference between bringing home the bacon or burning it to a crisp.

I can’t count how many times I recommended a wine only to have a customer recount a bad tasting room experience that they (or friends and family) had. Even if it was several years ago when the winery was owned by someone else, it was a non-starter.

If I started a winery, I would take this Maya Angelou quote and frame it in my tasting room.

I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel. — Maya Angelou

#4 Published Media “Best of…” lists and Wine Competition Awards

My last retail holiday season was 2017 but I remember it quite well. This is when all the “Top Wines of the Year” and “Best of….” lists come out. It seems like every newspaper and magazine publishes some year-end compendium.

For retailers, these lists are both blessings and a royal pain in the ass. They’re easy sales because consumers come in ready to buy and you can fill their basket in 3 to 5 minutes—that is, if you happen to have the exact wine and vintages. The pain in the ass comes from nearly all these lists featuring wines of limited availability (sometimes even winery-only) or from a vintage long sold out.

Advice for Wineries
Photo by Wine Enthusiast Magazine. Uploaded to Wikimedia Commons under CC-BY-4.0

Customers coming into a wine shop with an actual print copy of a wine magazine is becoming rarer and rarer.

I ranked this one #4 but it could have easily been #5. The influence of traditional print media is certainly fading. When I first got into retail, I would almost weekly have customers coming in with the latest copy of Wine Spectator or the local newspaper critic’s column. Now it seems mostly concentrated on these year-end lists.

I’ve also noticed that the clientele that actively uses these lists skew older as well. Again, only anecdotal, but I suspect that the influence of these media sources will only continue to wane with the growing prominence of Millennials and Generation Z in the market.

Likewise, I see less excitement and influence surrounding wine competitions every year. But there is still some fight in the old girl. Personally, I don’t think they should have much any influence but people like shiny things. Wine competitions dish out lots and lots of shiny things.

For my own winery, I would still be entering competitions and sending samples out to the traditional print media. However, I wouldn’t put all my eggs in these baskets and focus more on the top #1-3 influencers above.

But you ultimately can’t discount the easy sales that a winery can get with prominent list placement. Nor can you downplay the influence that even a silly bronze medal sticker has in making a wine stand out on the shelf.

#5 Wine Apps

Wine apps with Yelp-like rating systems are another thing that I think shouldn’t hold much influence–but they do. As I described in my post Naked and Foolish, I think these apps are incredibly gameable and ripe for misuse.

My apprehensions aside, I realize that wine consumers (particularly the younger set) are downloading and using them. It’s not yet a considerable quantity, hence my #5 ranking, but it is growing. Before I left retail, I would see maybe a handful of customers a week whipping out their phones and scanning bottles to see how many “stars” something got. I can only expect that number to increase.

Advice for Wineries
Wine Searcher screen grab

While not necessarily a rating app itself, I often saw consumers on the floor using WineSearcher to check prices and critic scores.

While I doubt that wine apps would ever supplant the top 3 influencers, it is nonetheless a Bacon number 1 influencer that shouldn’t be ignored.

At the very least, I would recommend that wineries download these apps and pay attention to what scores their wines are getting from consumers. For small wineries that aren’t likely to get many inputs, it is probably not a bad idea to upload nice pictures of your labels. That way when someone is searching for your wines they can find them more easily.

I would avoid the temptation to add your own ratings and take part in the easy gaming of these apps. But that’s just me.

#?? Recommendations of Wine Stewards/Sommeliers

As a steward on the floor with face-to-face contact with consumers, I carried a Bacon number of 1. But how influential I truly was depended on a lot of factors. This makes it difficult to give a blanket ranking on how influential stewards (and in the same vein, sommeliers) really are.

For customers that I interacted with often and built a relationship, my influence would be only behind that of the #1 influencer–family and friends. I earned trust by learning their palates and backing up my recommendations with my knowledge.

But more broadly, my influence probably fell in the #3-5 range depending on the consumer’s personality (i.e. willingness to seek out a recommendation) as well as their past experiences with other stewards and wine shops. It’s very easy for a consumer to feel burned by a bad recommendation that they received one time, from one person, and then be skeptical about any recommendations they get–from anyone.

The hiring prowess and training programs of a wine shop/restaurant have an immeasurable impact on how influential their stewards and somms will be.

Advice for Wineries
Picture with Jean Triaud of Ch. Gloria

A pic from my retail days where I had a chance to meet Jean Triaud, the grandson of Ch. Gloria’s founder Henri Martin.
Trying the wine was nice, but I was able to introduce many more consumers to Ch. Gloria’s wines through the stories and insights that Jean shared.

After family and friends, wine stewards and sommeliers have the potential to be the second most potent influencer selling your wine. I would give the nod to a winery’s own tasting room staff vis-à-vis, but when you add up how many people visit your tasting room versus the numbers that visit wine shops and restaurants, the potential is higher with the latter.

It is undoubtedly in a winery’s best interests to influence these influencers. These are the folks that are in the trenches presenting your wine to consumers. They have the potential to move far more cases of your wine than a blogger like me ever will do.

But it is not just about getting wine stewards and sommeliers to try your wines. Keep in mind that they’re likely getting samples, trips and other perks from dozens upon dozens of other wineries.

You need to sell them on what makes your winery unique and distinctive, just like you do to a consumer face-to-face. Successful wineries reach out to wine stewards and sommeliers and give them tools (great stories, behind-the-scenes insights, etc.) that they can share to the thousands of consumers they interact with yearly.

I’m not saying that bloggers and social media influencers have zero influence, though.

I don’t want to come across as slamming my fellow bloggers or denigrating their efforts. I know we’re all working hard to make original and useful content that people will want to read. Believe me; I feel the same flutter of excitement and gratification looking at page views and subscription numbers as you do.

But the truth is, is that we are, at best, Bacon number 2s when it comes to the true reach of our influence. We have some influence, but it is quite limited.

We can contribute content that shows up on Google searches when an already engaged and intrigued consumer looks for more info on a wine. Indeed, this is the area where we probably exert the most influence which is why creating original and compelling content is critical.

But that audience of actively engaged consumers is still relatively small. And those prospective consumers needs to be initially “engaged” by something else before they start searching–often by things in the Bacon number 1 realm like sommeliers and wine stewards.

Photo from Renee Comet of the National Cancer Institute. Uploaded to Wikimedia Commons under PD-author

Engage bacon is by far the most influential bacon.

Now bloggers and social media influencers can certainly influence those sommeliers and wine stewards. Stepping back and thinking about my retail days, I most certainly read blogs and got intrigued by wines.

However, when I step back further and look at the blogging and “wine influencer” scene–when I look at what I’m doing–I realize that we are mostly just influencing ourselves.

Spend any amount of time scanning the comments and likes on Instagram of notable wine influencers and you start seeing a pattern. Take a look at the retweets and replies on Twitter as well as the various #winechat hashtags and you see a similar pattern.

It’s the same people talking to each other.

Now, truthfully, that is great because this is a community that abounds with terrific friendships. One of the most edifying results of attending the Wine Bloggers Conference was meeting fellow bloggers that I could geek out with.

But we can’t mistake shared passion for influence.
Photo by J.Dncsn. Uploaded to Wikimedia Commons under CC-BY-SA-3.0

Non-engaged bacon.
This is how I view my blog posts. They’re an ingredient that needs to be “cooked” before its sweet aroma influences anyone.

Wineries that invest hundreds, if not thousands, of dollars sending out samples to influencers are not getting their money’s worth. Especially compared to the return on investment they could get focusing on the Top 3 influencers I noted above.

Preaching to the choir will never bring people off the streets and into the pews. And getting people off the streets to check out wines is the whole point of marketing. It’s what wineries need to do in order to survive.

That is why when my good friends with wineries approach me about sampling their wines for review, I’ll accept them–but I’m not going to mislead them about my “influence.” I know that there are better ways that they could be spending their time and money.

And sharing that might be my real influence.

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2018 SpitBucket Year in Review

I just returned from vacation and am working on my blogging calendar for 2019. As I plan my content goals for the year, I decided to take a look back at what I did in 2018.

TruthTeller and the Wine Fool at WBC18

Winemaker dinner with Chris Loeliger of TruthTeller Winery and the Wine Fool at the 2018 Wine Bloggers Conference.
Going through my Google Photos, this one jumped out to me as an apt summary of 2018.

While I technically started this blog back in 2016, I didn’t dedicate myself to full-time writing until last year. I spent a good chunk of 2018 feeling my way through and figuring out what I enjoyed writing about–as well as what resonated with readers. I’m a bit shocked at how much my traffic and subscription rate has jumped over these past 12 months and am very humbled by the support.

So as I look back on 2018, I’m also going to share a few of my thoughts on what content I’ll be producing going forward. The primary purpose of this blog will always be to serve as a study tool as I work on my WSET Diploma. But I am an inquisitive geek and a slutty boozer so it’s hard not to write about other alcohols that catch my attention. They also seem to grab the attention of readers (and search engines) as my top posts by traffic reveal.

The 8 Most Read Posts on SpitBucket for 2018

1) Apothic Brew Wine Review — Published on April 8, 2018
2) What We Know So Far About the Master Sommelier Cheating Scandal — Published on October 14, 2018
3) Johnnie Walker “White Walker” Limited Edition Scotch Review — Published on October 15, 2018
4) 60 Second Whiskey Review — Tullamore DEW Caribbean Rum Cask Finish — Published on March 9, 2018
5) Wine Clubs Done Right — Published on January 14, 2018
6) 60 Second Whiskey Review – Alexander Murray — Published on November 28, 2017
7) 60 Second Whiskey Reviews — Jameson Caskmates IPA edition — Published on January 20, 2018
8) Why I Buy Bordeaux Futures — Published on July 11, 2018

Some Thoughts
https://rnarito.wordpress.com/

For several weeks after the MS scandal hits, folks were searching for details about Reggie Narito, the somm at the heart of the scandal
Screenshot from Narito’s public blog.
https://rnarito.wordpress.com/

I’m quite surprised by how much traffic I still get on the Alexander Murray whiskey review. I wrote that piece back in 2017 and get weekly, if not daily, hits on it. While I’m not very familiar with search engine optimization (and only recently learned about how readability plays into SEO rankings), it’s clear that a lot of people are searching for info on this relatively obscure independent bottler.

Likewise, the eruption of the Master Sommelier scandal drew big interest from search engines. I also benefited from having my article picked up by various news aggregators like Wine Industry Insight and Flipboard. Admittedly, Flipboard is a platform (like Pinterest) that I still haven’t figured out. I plan on spending some time this year learning more about them.

My early January post about deciding to join the Tablas Creek wine club took off when Jason Haas wrote about it on the Tablas Creek Vineyard Blog. I was very shocked and honored that Haas would even read, much less seriously consider, the viewpoints of a random blogger. But as I learned in my continuing journey as a wine club member, this is just par for the course with the Tablas Creek team’s outstanding engagement of their customers.

It’s clear that they are continually striving to improve and actively want to hear from consumers. They’re not hiding out in some ivory tower or behind a moat-like tasting bar. The folks at Tablas Creek make wine because they enjoy it and want to share that joy with others. This is a big reason why they, along with Rabbit Ridge, are one of the few wineries on Twitter that are worth following.

It’s not all Champagne and Bordeaux

Working at grocery stores and wine shops, you learn quickly that the vast majority of wine drinkers don’t necessarily drink the same things you enjoy. You can respond to that in two ways–get stuck up and snobbish about it or try to understand what makes wines like Apothic Brew or its whiskey barrel aged brethren appealing.

Mamamango wine

The fluorescent glow of Mamamango in the glass was a bit weird.

I prefer to take the latter approach which is why you’ll find me researching the backstory of wines like Apothic Brew, Capriccio Bubbly Sangria, Mamamango, Blanc de Bleu and non-alcoholic wines with just as much attention as I do for my reviews of Petrus, Lynch-Bages, Giscours, Krug Clos du Mesnil, Perrier-Jouët Belle Epoque or Louis XV Rose.

Going forward, I will continue my exploration of new wine trends that emerge. While I am sincerely dreading the advent of cannabis wine, I will nonetheless try it–for science.

A Few of My Favorite Posts from 2018

These articles might not have gotten the search engine traffic that my whiskey and other wine posts did, but they were ones that I had fun writing. They’re also the posts that I think most convey who I am as a wine writer and my general approach to wine.

January

Snooty or Flute-y? — Published on January 13, 2018
Champagne Masters and their Bull Shit — Published on January 22, 2018
Don’t Be a Jackass and Blindly Listen to Bloggers — Published on January 25, 2018
Thought Bubbles – How to Geek Out About Champagne — Published on January 29, 2018
Cab is King but for how long? — Published on January 31, 2018

So apparently I was a bit feisty back in January (and drinking a lot of Champagne). While I’ve always had little tolerance for know-it-alls or folks who dish out bad advice–my language is usually not that stark.

Still, I stand by those words I wrote back then regarding the ridiculous assertations of so-called “wine prophets” and bloggers who aim to stir anxiety and doubt in newbie wine drinkers. These folks don’t do anything to improve the dialogue around wine or promote exploration. They deserve to be taken down a peg or two. And I sincerely hope that if I ever stray that far that someone will come along and knock me down as well.

February-March

Under the (Social Media) Influence — Published on February 13, 2018
What’s fine (and not so fine) about Vegan Wines — Published on February 25, 2018
Wine Competitions — Should Wine Drinkers Care? — Published on February 28, 2018
The Mastery of Bob Betz — Published on March 5, 2018
Jancis Robinson — The Beyoncé of Wine — Published on March 8, 2018
The Legend of W.B. Bridgman — Published on March 31, 2018

As I mentioned in my note about the Apothic Brew review, being in the trenches in retail gives you a lot of insight that you don’t glean from wine books or blogs. The typical wine consumer thinks about wine in a completely different way than most wine writers. That experience fuels my skepticism about the true reach and influence of “influencers”.

I noted in a later post in November, What’s The Point In Writing Wine Reviews?, that I never once had a customer come up to me on the floor with blog review or seeking a wine that they said they saw on Instagram and Twitter. Never. In contrast, nearly every day I had customers looking for a wine they had at a restaurant. When major newspapers or magazines came out with their yearly “Best of…” lists, they were also far more likely to bring people in than a blog or social media posting.

In October, I may have annoyed my fellow bloggers at the Wine Blogger Conference when I told a few winemakers that if I were running a winery, I would focus more on the influencers at national and regional publications as well as getting my wine on by-the-glass programs at restaurants. I would also enter every wine competition I could find because, even though these competitions really shouldn’t have the influence that they do, consumers respond to seeing shiny medals on bottles.

Putting the Pieces Together
Bob Betz and Louis Skinner

A highlight of my year was being invited to Betz Winery where I got a personal lesson on Washington State terroir by Bob Betz and head winemaker Louis Skinner.

Though the posts in March are genuinely some of my favorites. I love getting knee deep into the history of influential figures in wine. Wine lovers across the globe should know about people like Bob Betz, W.B. Bridgman and (in later articles) Martin Ray and Nathan Fay. The world of wine is a quilt with many people contributing to the stitches that keep it together. It’s easy to focus on the patches, but to understand the quiltwork, you have to look at the stitching.

My piece on Jancis Robinson, though, has a bit of a personal bent that goes beyond an academic profile. This one I keep prominently featured in my Author Bio because anyone wishing to understand who I am as a wine writer is well served by understanding the immeasurable influence that Jancis Robinson has had on my career.

April-June

Why I Don’t Use Scores — Published on April 4, 2018
Playing the Somm Game in Vegas — Published on May 7, 2018
Naked and Foolish — Published on May 21, 2018
Pink Washing in the Booze Industry for Pride Month — Published on June 24, 2018

Tokay Eccenzia from Lago

Still can’t get over the jackpot I scored playing the Somm Game when I was in Las Vegas this past May.
It pretty much made up for the disappointment of the 2018 Wine Spectator Grand Tour.

I also keep a link to Why I Don’t Use Scores in my bio as it is an indelible part of my approach to reviewing wine. I know I’m sacrificing traffic and backlinks by not providing magical numbers that wineries can tweet about or feature on their sites. Likewise, I’m sure many PR firms scan over postings like this that convey my love/hate relationship with reviews only to close their browser tab quickly. Frankly, I could care less.

Perhaps it’s privilege in that, with my wife’s career, I don’t need to make an income from writing. I don’t need to count on a steady stream of free wine samples for topics to write about. Truthfully, I prefer paying for the wine that I review or the events I attend because I feel that it gives me a better grounding in measuring their value.

I rate with my wallet instead of with scores because that is how most regular wine consumers judge wine. Did the bottle give you enough pleasure to merit its cost? Great, that’s was a good bottle for you. It doesn’t matter what points it got from a critic. Nor how many stars it had on an easily gameable rating system (Naked and Foolish).

While as a blogger this view is thoroughly self-defeating, I can’t ever see myself straying from the mantra of “Ignore the noise (i.e. bloggers like me) and trust your palate”. I’m not here to tell you what you should buy or how you should drink. I’m just geeking out over whatever is tickling my fancy at one particular moment in time.

September-October

Birth Year Wine Myopics — Published on September 6, 2018
Zinfandel — The “Craft Beer” of American Wine — Published on September 11, 2018
The Fanatical But Forgotten Legacy of Martin Ray — Published on September 29, 2018
The Wine Industry’s Reckoning With Millennials — Published on October 8, 2018
Race From The Bottom — How Should Wine Regions Break Into New Markets? — Published on October 25, 2018

A drum that I will continue to beat loudly in my writings is that the biggest threat to the wine industry over the next several years will be the “Boredom Factor” of the next generation. In 2019, Millennials will outnumber Baby Boomers as the largest demographic in the US. As I touched on back in my January post Cab is King but for how long? and in The Wine Industry’s Reckoning With Millennials, wineries are foolish to rest their laurels on the old-standbys of Cabernet Sauvignon and Chardonnay.

Millennials crave new experiences and are notorious for getting bored quickly. We crave uniqueness and distinction. As the influence of Baby Boomers and Gen Xers fade from dominance, wineries are going to have to figure out how to stand out from the pack of “same ole, same ole.” The wineries and wine regions that aren’t planning for this (or, worse, doubling down on the old guard) are going to struggle mightily.

November
Wagner Pinots

Pitting these Joe Wagner wines against various Oregon Pinot noirs in a blind tasting yielded some surprising results.

Wine Media Musings — Published on November 9, 2018
Viva La Vida New Zealand — The Coldplay of the wine world? — Published on November 13, 2018
What’s The Point In Writing Wine Reviews? — Published on November 15, 2018
Joe Wagner vs the Oregon Volcano — Published on November 30, 2018

While I’m coming around to the Wine Bloggers Conference’s name change to Wine Media Conference, I still hold a lot of the same sentiments I expressed in Wine Media Musings. The mantra Show, Don’t Tell is another one that I’m not likely to abandon. I see little need to puff up my credentials or try to claim a title of “Wine Media” for myself. I’m a writer. I’m a communicator. But ultimately it will be readers like you who decide what is Wine Media and what is just noise. My job is merely to put my head down, do my due diligence and work, and create content that will hopefully show that it’s credible and original.

December

The Hits, Misses and Mehs of Wine Reviews — Published on December 10, 2018
Stop Scaring the Newbies — A Look at the Wine Hierarchy of Needs — Published on December 16, 2018
Winery Tasting Notes Done Right — Published on December 17, 2018
Nathan Fay’s Leap of Faith — Published on December 31, 2018

Image source https://medium.com/@crypto_maven/bitcoin-maslows-hierarchy-of-needs-7bf1be0a366c

The Wine Hierarchy of Needs.
Original image from Bitcoin & Maslow’s Hierarchy of Needs. Drawing by Kenneth buddha Jeans with text added.

I’ll try to make a New Year’s resolution to stop writing about wine reviews for 2019. But I will say that posts like The Hits, Misses and Mehs of Wine Reviews have done a lot to solidify in my mind just what the hell I’m doing here. Even though I often draw on my experiences working retail, at restaurants and wineries for posts, at my core, I’m just a regular wine consumer like most of you. It’ll always be hard to separate from that mindset when I deal with wine reviews as well as winery tasting notes.

While there are aspects of those things that are undoubtedly helpful for consumers making buying decisions–a lot of it is also a heap of bullshit. (Sorry, must be a January-thing)

Finally, two of these year-end posts–the Wine Hierarchy of Needs and my piece on Nathan Fay–were my absolute favorites posts that I’ve written on this blog to date. It felt good to end the year on a high note.

My Favorite 60 Second Reviews of 2018

I went back and forth about whether or not I wanted to do a Top Wines of the Year post. Ultimately I decided against it for a few reasons. For one, I haven’t yet published my reviews on all the great wines I had last year–especially from the past three months. While I have my tasting notes written down, the Geekery sections take longer to do because I’m a stickler for research and fact-checking. I want to find multiple sources beyond just a winery’s website for details I publish. This means that many of the wines I review are ones that I might have had several days or weeks prior. (I do consider that when I make verdict calls relating to a wine’s aging potential or pratfalls.)

The second reason is that I don’t want this blog to be all about reviews. In general, I try to post reviews only around 2 to 3 times a week with the bulk of my articles being on other wine topics. For me, it will always be about the Geekery section. So while I will likely do 60 Second reviews in 2019 with the same frequency as last year, I may turn more of them into Getting Geeky with… posts.

With that said, this list below is not necessarily my favorite wines of the year (though many of them were excellent) but of the posts that I had the most fun researching for the Geekery section.
Beaucastel Chateauneuf-du-Pape

I learned a lot about Beaucastel’s approach to blending while researching this post.

Winderlea Shea Pinot noir — Published on January 29, 2018
Pierre Gerbais L’Originale — Published on January 31, 2018
Domaine Coquard Loison Fleurot Chambolle-Musigny — Published on February 28, 2018
Guardian Newsprint Cabernet Sauvignon — Published on March 14, 2018
Gorman Evil Twin — Published on March 15, 2018
2000 Beaucastel Châteauneuf-du-Pape — Published on April 9, 2018
2004 Nicolas Joly Coulée de Serrant — Published on April 21, 2018
Domaine des Pins St. Amour Les Pierres — Published on April 23, 2018
WillaKenzie Pinot blanc — Published on May 8, 2018
2007 Efeste Final-Final — Published on August 22, 2018
Adobe Road Bavarian Lion Cabernet Sauvignon — Published on September 28, 2018
Ch. de la Perriere Brouilly — Published on October 9, 2018
DeLille 2015 Rose (Can Rosés Age?) — Published on October 17, 2018
La Rioja Alta Gran Reserva 904 — Published on November 17, 2018
Accordini Ripasso — Published on November 19, 2018

Speaking of Getting Geeky

Few posts convey the spirit and focus of SpitBucket more than my Getting Geeky and Geek Notes features. Here is where I get down and dirty with the type of material that wine students pursuing higher levels of wine certification should aim to master. They make up a good chunk of the 350+ posts that I’ve written so far so I will narrow this down to just my ten favorites of each from this past year.

Getting Geeky with Domaine du Grangeon Chatus — Published on February 18, 2018
Getting Geeky with Soaring Rooster Rose of Counoise — Published on March 7, 2018
Getting Geeky with Gramercy Picpoul — Published on March 19, 2018
Getting Geeky with Henri Gouges La Perrière White Pinot — Published on April 6, 2018
Getting Geeky about Malbec — Published on April 17, 2018
Getting Geeky with Davenport Cellars Ciel du Cheval Rosé of Sangiovese — Published on August 4, 2018
Getting Geeky with Robert Ramsay Mourvèdre — Published on August 17, 2018
Getting Geeky with Otis Kenyon Roussanne — Published on August 25, 2018
Getting Geeky with Rabbit Ridge Petit Verdot — Published on October 13, 2018
Getting Geeky with Welsh Family Wines Blaufränkisch — Published on October 21, 2018

Geek Notes

This section changed focus in the latter half of the year. Previously, I used Geek Notes as a curated news feed featuring interesting weblinks with added commentary. After attending the Wine Bloggers/Media Conference in October, I realized that I needed to come up with a game plan for my social media channels. I moved the curated new feed over to the SpitBucket Facebook page and refocused Geek Notes to highlight useful study aides like podcasts, maps, videos and books for wine students.

Out of all the features that I do on the blog, this is the area that I will be increasing the frequency of my postings the most for 2019.

Barolo Cru map

A section of the Grand Crus of Barolo map with the full version at http://www.jdemeven.cz/wine/Barolo_map.pdf

Killer Clos Vougeot Map — Published on January 9, 2018
I’ll Drink To That! Episode 331 Featuring Greg Harrington — Published on August 23, 2018
UK Wine Show Episode 111 with Ian D’Agata — Published on September 23, 2018
Super Cool Map of Barolo Crus — Published on September 30, 2018
Grape Radio Episode 391 Interview with Hubert de Boüard of Ch. Angélus — Published on October 10, 2018
Insider’s Peek Into Champagne — Published on November 7, 2018
Top Audiobooks on California Wine History — Published on November 11, 2018
Five Essential Books On Champagne — Published on December 5, 2018
The Process of Champagne GuildSomm Podcast — Published on December 8, 2018
More Champagne with GuildSomm Podcast — Published on December 22, 2018

Additionally, in 2018 I launched my Keeping up with the Joneses in Burgundy series which dives into the family lineage and connection of Burgundy estates. I started with the Boillot family and have completed cheat sheets on the Morey, Gros, Coche and Leflaive families as well. I will definitely continue producing more of these posts over the next several months.

Wine Events of 2018 and Some Personal News

Last year I had the opportunity to attend many fun wine events. Some were great (like the Wine Bloggers/Media Conference and Hospice du Rhone) while others (like the most recent Wine Spectator Grand Tour and Taste Washington’s New Vintage) were a bit of a dud.

Morgan Twain-Peterson

Meeting Master of Wine Morgan Twain-Peterson of Bedrock at the Hospice du Rhone was another highlight of the year for me.

Walla Walla Musings — Published on February 15, 2018
Quilceda Creek Release Party — Published on March 18, 2018
Event Review — The New Vintage at Taste Washington — Published on March 27, 2018
Event Review — Washington vs The World Seminar — Published on March 29, 2018
Event Review — Stags’ Leap Winery Dinner — Published on April 22, 2018
Hospice du Rhône Weekend 2018 — Published on April 30, 2018
Déjà Vu at the Wine Spectator Grand Tour — Published on June 2, 2018
Getting Ready (and a bit nervous) For WBC18! — Published on October 3, 2018

My schedule of events for 2019 will be quite a bit different from last year. My wife and I are moving to Paris sometime in March as she takes on a new job opportunity in France. I will be making frequent trips back to the US to see family and work on a research project about the Stags Leap District AVA. But I’m not sure which events I’ll be able to attend–at least in the United States.

I do have my tickets already booked for the 2019 Wine Media Conference in the Hunter Valley this October, so that is a definite. I will also be transferring my WSET Diploma course work to London for an online/intensive classroom block schedule. This will give me a chance to explore some of the various wine events going on that side of the pond. Stay tuned!

Bordeaux Futures Posts

2015 Ch. Margaux

While I’ll likely never score as great of a deal as I did for the 2015 Ch. Margaux, I’ll still be a regular buyer of Bordeaux futures.

I started my coverage of the 2017 Bordeaux Futures campaign on May 1st of last year with an examination of the offers on Ch. Palmer, Valandraud, Fombrauge and Haut-Batailley. I completed 15 more posts, covering the offers of 64 chateaux, before it got too late into the year for futures offers to be relevant.

While my post Why I Buy Bordeaux Futures was one of my most popular of the year, admittedly I’m not certain if I want to continue this series with coverage on the 2018 campaign. These posts take a considerable amount of time to research and write and, overall, they don’t seem to get much readership.

But I will still be buying futures and doing this research on my own. I’ll likely do a modified version of the series in more of a summary format of the offers. I don’t need to necessarily repeat the geekery sections for each estate. I can shift that focus to individual Getting Geeky with... posts as I did for the 2007 Léoville Poyferré and 2008 Sarget de Gruaud-Larose.

However, if you were a fan of my coverage on the 2017 Bordeaux Futures campaign, I would love to get some feedback in the comments below.

Book Reviews

One area that I want to make a commitment to work on is posting more book reviews of useful wine books. Last year I only completed four.

Bursting Bubbles: A Secret History of Champagne and the Rise of the Great Growers by Robert Walters — Published on January 16, 2018
Rosé Wine: The Guide to Drinking Pink by Jennifer Simonetti-Bryan — Published on January 27, 2018
Washington Wines and Wineries: The Essential Guide by Paul Gregutt — Published on March 15, 2018
Oregon Wine Country Stories: Decoding the Grape by Kenneth Friedenreich — Published on August 20, 2018

While these are a bit of work, they are a lot of fun to write. I’m such a bibliophile that few things give me more joy than a highlighter and a good wine book. Writing these reviews is a way for me to relieve the delight of discovery I had when I first read them. They’re also terrific learning tools as I inevitably pick up something new (as I did with Oregon Wine Country Stories) when I go back to the text to write a review.

I’m going to set a goal of posting at least one book review a month for 2019. Some of these may be new books but most will probably be old favorites that I feel are particularly of benefit for wine students. I also enjoy putting together the Geek Notes for the Five Essential Books On Champagne and will continue that this year with listings of essential books on Bordeaux, Burgundy, Italian Wine, Winemaking and more.

Onto 2019!

So that is my look back at 2018 and thoughts for this year. Thank you to everyone who has subscribed as well as follow me on Twitter, Facebook and Instagram. I had a lot of fun last year and look forward to more geeking in 2019!

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Geek Notes — Decanted Podcast Episode 4 with Lenny Redé on Shopping for Wine

With the holiday season upon us, lots of folks will be hitting their local grocery stores and wine shops looking for wines to serve and give as gifts. That makes this a great time to review the Decanted podcast episode featuring Lenny Redé and their tips for shopping for wine (47:41).

Decanted Podcast screen shot

Full disclosure: Lenny was one of my mentors at the Northwest Wine Academy and is a long time friend. Though I’m obviously biased, I sincerely feel he is one of the most brilliant and personable folks in the wine industry. He was also a participant at my recent Joe Wagner vs The Oregon Volcano tasting whose insights were extremely valuable. At the time of this interview he was with Esquin Wine and Spirits, but he’s now at New Seasons Market on Mercer Island.

While I try not to be promotional with this blog, I have no qualms saying that if you want to discover more about wine and your own personal tastes, go visit Lenny and chat him up. It will be well worth the trip.

The Background

I first became aware of the Decanted podcast at this year’s Wine Bloggers Conference (now Wine Media Conference). While I didn’t get a chance to personally meet the duo behind the podcast, Dave Adams and Sandi Everingham, I heard from several of my fellow attendees that I needed to check them out (as well as the Weekly Wine Show which I reviewed last month).

A relatively new podcast, Decanted started earlier this year in February. Episodes are posted monthly with occasional shorter bonus shows in between. Most of the episodes tend to fall into the 30-60 minute range with the bonus shows usually being 10-15 minutes.

While the podcast has featured wines from the El Dorado AVA in California, Fraser Valley in British Columbia and most recently the Douro Valley of Portugal, the primary focus is on the hosts’ hometown Washington wine industry.

Local Washington Focus
Chris Upchurch

The Decanted interview with Chris Upchurch gave great insights on the origins of DeLille as well as Upchurch’s future plans for his own project.

Several of the episodes are inspired by local wine events that the hosts have attended such as the POUR Event of Urban Seattle Wineries (episode 1 with Bart Fawbush of Bartholomew Wines), Northwest Women Stars of Food & Wine (episode 5 with Lisa Packer of Warr-King Wines), Taste Washington (episode 8 with Chris Upchurch of DeLille and Upchurch Wines), The Sisters of the Vinifera Revolution (episode 11), Auction of Washington Wines (episode 15) and the Wine Bloggers Conference (episode 17 with Seth and Audrey Kitzke of Upsidedown Wines).

In addition to highlighting their favorite wines, Dave and Sandi of Decanted share their personal experiences and observations from attending these events. They also offer fantastic advice and practical pro-tips that wine lovers can use when attending events themselves.

A bit unusual for wine podcasts, the interviews are presented in a story-telling style with voice-over narration and background given by the hosts spliced in-between the answers of the guests. While I’m sure this adds quite a bit of work and editing, it enhances the value and professionalism of the podcast. Listening to the interviews feels like you’re watching a story feature on Dateline or 60 Minutes–with less murder and scandal, of course.

Fun Things I Learned and Enjoyed From This Podcast

(4:57) Great tip from Sandi about the value of being adventurous when shopping for wine instead of just getting the same ole, same ole. Dave follows this up with a tip about the importance of paying attention to vintages (especially for white wine) at grocery stores.

As a former wine steward for a major grocery chain (Safeway), I can attest to the truth of this. Often there are white wines that don’t sell very quickly. These wines would get old sitting on the shelf, losing freshness and flavor. While they might not be bad (and still considered “saleable”), they can definitely be past their peak. As a general rule of thumb, especially in grocery stores with white wines under $20, look for the youngest vintage to get the most for your money.

Tricks of the Trade

With endcaps, grocery stores are banking on you making a high margin impulse buy.

(7:50) One tip that I’m going to slightly disagree with is the advice to look for values on the endcaps. That’s not quite true. Again going back to my wine steward days, often these endcaps were paid displays bought by distributors or wineries with contracts negotiated at the corporate level. The grocery stores gets a sweet deal to promote these high volume wines in a high traffic location at the end of the aisle. While sometimes, they will pass the savings they’re getting onto the consumers, mostly these are high margin wines that just pad the store’s bottom line.

(8:32) Another tip that I’m going to disagree with is the advocacy for Vivino. This is just a personal misgiving but I’m highly suspicious of many of these crowd source review apps. They are extremely ripe for gaming–especially by large corporations with big marketing departments that want to promote positive rankings.

Just like with Yelp, companies are going to use these apps to influence consumers. But, unlike Yelp, many of these wine apps haven’t invested millions of dollars into dedicated fraud-detection teams and software algorithms to try to weed out the gaming. Also, these apps tend to revert back to the lowest common denominator with mass-produced and highly marketed wines rising to the top of the ratings while smaller family wineries often get overlooked.

But the idea of keeping your smartphone handy is not bad advice and I’m not completely against review sites.
Wine Searcher screen grab

The Wine-Searcher app is terrific for finding great deals. When I saw that my local wine shop had the Otis Kenyon Matchless Red at $20.99 (before coupon), I jumped on it because this bottle averages $29 at most retailers.

Personally, I think the most valuable app to have on your phone is Wine-Searcher. Not only do they tell you the average price of a wine (so you know if you’re getting a good deal or not) but they link to professional critic scores (which has their own pratfalls, I know) as well as the crowd sourced CellarTracker site.

While Cellar Tracker is also potentially game-able, the average user on that site tends not to be the typical buyers of mass-produced supermarket wines. This seems to make it less of a marketing target for corporations compared to Vivino. Also, you are more likely to have actual written reviews of the wines being rated (instead of vague and useless notes of “Yummy!”). These reviews tend to be much more helpful in figuring out if a wine matches your style.

(9:30) Dave and Sandi conduct a fun exercise of checking out the wine selection at places that don’t really have a wine focus. Well worth listening to see what they found at a Shell gas station, Walmart, Grocery Outlet and others.

Interview with Lenny Redé
Lenny at blind tasting

Lenny, center left, at my recent blind tasting battle pitting the Pinot noirs of Joe Wagner against several Oregon wines.

(19:30) The first part of the interview goes into Lenny’s background–including his work in the restaurant industry and time teaching at Le Cordon Bleu and the Northwest Wine Academy.

(24:30) One key distinction of local wine shops that Lenny highlights is that often the folks working at these small shops are the same people buying the wine. This is a big difference compared to grocery stores and large chains like Costco where the buying decisions are made by corporate buyers.

Essentially this means that when you walk into a small local shop, virtually every wine on the shelf is something that has been personally vetted. Someone tasted that wine and said, “Yes, this is a good wine that I want to bring into my store. This is a wine that I want to share with my customers.” That is a powerful endorsement and is world’s apart from the endcap displays at grocery stores that are there because a corporate buyer got cut a deal to feature them.

Don’t Be Afraid To Be Honest

(27:01) Another great piece of advice from Lenny is to never be afraid to tell the steward (or restaurant sommelier) your budget. The steward/somm’s goal is always to get you the best wine they can for that price point. This is advice that I regularly use myself when I play the Somm Game.

(31:06) Sandi asks Lenny what happens when he makes a recommendation that backfires and what wine drinkers should do. Lenny notes all the different variables involved that can impact people’s tastes and how they experience a wine. All great points but one thing I wished he touched on was the need of consumers to be honest about recommendations they didn’t like.

A steward’s goal is to build a relationship with their guests. In many ways they are detectives trying to figure out your tastes. Every clue you can give them from what you absolutely loved and, especially, what wines didn’t appeal to you is immensely valuable. They’re human and taste is personal. A steward may misinterpret some of your clues and recommend a bottle that just doesn’t work. That is perfectly okay and most good wine shops will gladly accept that return. But they’re going to want to get their next recommendation right on the money so let them know what didn’t work.

Where To Find Value and Quality
Four Graces Pinot blanc

I’ll need to check out Lenny’s recommendation of Left Coast Cellar’s Pinot blanc but I wholeheartedly agree with him that Oregon Pinot blanc is delicious!

(35:55) Lenny is asked about some fun alternatives to common wines like buttery Chards. He makes several great recommendations here including checking out the fantastic Pinot blancs coming out of Oregon.

(41:30) Dave asks Lenny his thoughts on the best budget wines out there, especially under $20. He gives some great background on how the Washington wine industry is different from California and where people can find great value here. Lenny also highlights some of the deals with private labels and second labels from established producers–or “happy hour wines” as he calls them.

(44:40) Lenny is very excited at the quality of white wines coming out of Washington and encourages people to look at the Ancient Lakes area. Among reds, Malbec and Cabernet Franc are high on his list. Yes! Another person on the Washington Cab Franc train.

Final Thoughts

My favorite thing about the Decanted podcast is the “real world” perspective of Dave & Sandi. They approach the tasting events they attend and their interviews in much the same way that most regular, normal wine lovers would. When you get knee deep in the wine world, it is so easy to get caught up in a “bubble” that skews your perceptions. It’s particularly easy to get a bit jaded while looking at the world through the lens of wine being a business.

But at its heart, wine is fun. Wine is inspiring and discovering it is an adventure. The folks at Decanted get that and allow their listeners to get caught up in their own fun and adventure of discovering wine.

Crowds at the New Vintage

Seriously, always scope out a “home base” first thing at a tasting before the crowds hit.
I wished I had taken Decanted’s advice when I attended The New Vintage this year.

However, Decanted is still rooted in the realism of what every day wine drinkers experience hunting for good bottles at reasonable prices–as well as dealing with some of the more frustrating aspects of attending wine events (crowds, palate fatigue, etc). The pro-tips they give on how to maximize your enjoyment at these events and when visiting tasting rooms is solid advice that comes from their own personal experience.

Going Forward

As a young podcast, I hope they continue with their narrative story telling and sharing their experiences at wine events. They seem to have a good pulse on what’s happening and which events are worth attending so, selfishly, I would love to hear in their podcasts about future plans and upcoming events they are planning to attend. That would be a great heads up for tastings that I’d want to check out myself.

One constructive suggestion I have is regarding the audio music that plays during their narrative voice overs. Admittedly I don’t know if it is because of my podcast player (Overcast) but sometimes the music is a bit too loud and competes for attention with their narration.

But that is a small thing and overall I enthusiastically recommend folks check out the Decanted podcast!

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Geek Notes — Insider’s Peek Into Champagne

I came across two great videos (≈ 10 min) on YouTube that share an insider’s peek into Champagne production. Both of these videos give a perspective that you don’t often find in wine books.

The first one is produced by GuildSomm. They have an excellent YouTube channel that is well worth subscribing to. Most of their videos are in the 10 to 12 minute range with the longest, on the wines of Burgundy, being almost 22 minutes.

The production quality is top notch with beautiful cinematography that really give you a feel for a region. Each episode is also jammed pack with useful historical details and insights from producers. Below the video I’ll highlight my notes from this Dec 27, 2016 episode on The Wines of Champagne.

Notes From The Wines of Champagne

(1:59) Charles Philipponnat of Philipponnat talks a little about the distinction of the sub-region of the Grande Vallée de la Marne from the greater Vallée de la Marne. Most wine books (and even the beginning of this video) treat the entire Vallée de la Marne as a monolith–Peter Leim’s Champagne: The Essential Guide being one of the few exceptions.

But the terroir (and wines produced here) are remarkably different. The Grand Vallée is dominated by Pinot noir with south facing slopes bordering the north side of the Marne river. Heading west through the rest of the Vallée de la Marne, the vineyards flank both sides of the river. Here Pinot Meunier is the main variety with these western sites being more frost prone as well.

(2:52) Rudolph Peters of Pierre Peters highlights the similarities between the Côte des Blancs and Burgundy’s Cote d’Or. Both have east facing slopes with abundant limestone that Chardonnay thrives in. Great close up shots of the vineyard soils where you can see the seashell fossils.

(4:00) The narrator, Tai Ricci, goes into the history of the 1910/11 Champagne Riots with some terrific photographs from the period. This part definitely has an old-school “History Channel” feel to it. Anyone wanting to learn more about the riots and issues behind it, I highly recommend Don and Petie Kladstrup’s Champagne: How the World’s Most Glamorous Wine Triumphed Over War and Hard Times. Hugh Johnson also covers it quite a bit in his all around excellent wine history book Vintage: The Story of Wine.

Grand Cru and Growers
 Jean Fannière Grand Cru Champagne

If the wine is 100% sourced from grapes grown in Grand Cru villages, like this Champagne Varnier Fannière’s Jean Fannière, the words “Grand Cru” can appear on the bottle.

(5:46) The difference in Grand Cru designations between Burgundy and Champagne are highlighted here.  Whereas in Burgundy the vineyards are classified, in Champagne it is the village. While there are over 300 villages in Champagne, only 17 villages are designated as Grand Cru.  If they were using the Champagne model in Burgundy, then villages like Vosne-Romanee, Puligny-Montrachet, Chambolle-Musigny would be “Grand Cru”. Then you would have villages like Santenay, St. Aubin and Marsannay designated as Premier Cru and so forth.

It’s not likely that Champagne will ever adopt the Burgundian model of having vineyards individually classified. However, there are certainly notable vineyards with “Grand Cru” reputations. Vineyards like Krug’s Clos d’Ambonnay, Philipponnat’s Clos des Goisses, Franck Bonville’s Belles Voyes, Billecart-Salmon’s Clos St-Hilaire and Pierre Peters’ Les Chêtillons have a long history of acclaim. Additionally, Peter Leim’s book lists numerous single vineyard bottlings from nearly ever major Grand Cru and Premier Cru village. While some of these certainly can get pricey, I found several on Wine Searcher in the $50-70 range.

(6:48) The topic moves to the difference between Grower Champagnes versus the big negociant houses. Here Rudolph Peters highlights some of the advantages and disadvantages for both. As I noted in my review of Robert Walter’s Bursting Bubbles, while I definitely get more excited about Grower Champagnes and their more terroir driven expressions, I don’t agree with the idea that blended Champagnes (like what the negociant houses do) are inferior.

In fact, I think the master blenders of the major houses have remarkable skills and winemaking talents. It’s just that the proliferation of a “house style” can get repetitive and boring. They may be really delicious the first or second time you have it, but by the third time you have a bottle of something like the Veuve Cliquot Yellow Label, you begin feeling like you’re just drinking the same ole, same ole over and over again.

But that’s kind of the point.

Like an army of clones…or the Borg.
You will be assemblage! La résistance est futile!

It’s certainly a successful business model (much like McDonald’s) but it’s one that I get easily bored with—as I was at last year’s Champagne Gala at Daniel’s that was headlined by two vintages of Dom Perignon.

While there were some differences between the two vintages (with the 2004 being far superior to the 2006) neither of the bottles were any more distinctive or exciting than the other Moët & Chandon wines with the NV Rosé Impérial being the best Champagne of the evening.

Sparkling Wine Making From the Wine & Spirit Education Trust

This video was uploaded on Nov 21, 2012 by YouTube user McWilliamsWinesVideo who hasn’t uploaded anything else in nearly 6 years. I strongly suspect this was a sloppily edited recording of video series in the 1980s produced by First Growth Productions for the Wine & Spirit Education (WSET).

I tried to find the original broadcast on the WSET website but to no avail. Nor could I find an online presence for First Growth Productions either. WSET does have its own YouTube channel for their 3 Minute Wine School videos taught by Masters of Wine Jancis Robinson and Tim Atkin. While it hasn’t been updated in over 2 years, the 21 videos featured do have a lot of great content worth viewing.

The quality of this video is no where close to that of the GuildSomm video above. But the illustrations and up close view of the winemaking process used in Champagne has a lot of value.

My Notes From Sparkling Wine Making

(1:46) A discussion and illustration of the transfer method. This is how most 187ml airline splits are made but apparently was quite popular for Australian sparkling wines when this video was produced.

(2:28) Here the video switches to Champagne where they note that the grapes are often harvested in October. Boy has global warming changed that! This year’s harvest started on the 20th of August and was the fifth harvest since 2003 to start in August. And several vintages, like the very stellar 2015 vintage, have started the first week of September.

(3:45) A little subtle dissing of the Aube which is not out of line for the mindset of this time period. The Aubois led the Champagne Riots highlighted in the GuildSomm video when they were threatened with expulsion from the Champagne zone. It’s only recently that a wave of high quality grower producers from the Côte des Bar sub-region of the Aube have turned this into one of the most exciting regions in Champagne.

A crazy delicious blend of 25% Arbane, 25% Petit Meslier, 25% Blanc Vrai (Pinot blanc) and 25% Chardonnay.
It’s a hunt to find this unicorn but will certainly be worth it if you can score a bottle!

Producers like Pierre Gerbais, Cédric Bouchard, Vouette et Sorbée, Jacques Lassaigne, Marie-Courtin, Nathalie Falmet, Drappier and more are making outstanding bubbles. I’m still trying to hunt down another bottle of Pierre Gerbais’ L’Originale (100% Pinot blanc) and the Drappier Quattuor Blanc de Blancs that I had while playing the Somm Game in Vegas is a strong contender for my Wine of The Year.

Seriously, if you love Champagne, you need to start looking for bottles from the Côte des Bar and Aube.

Getting Into The Nitty-Gritty

(3:52) A really good demonstration of the traditional pressing process in large wooden basket presses. Champagne’s wine laws strictly regulate the press yields. Producers can use only the first 100 liters of juice from every 160 kgs of grapes they press. The first 80 of these liters (the cuvée) are highly values as the best quality. The next 20 liters are the taille. This is often used for producing fruity, aromatic wines that are meant to be consumed young.

(4:45) The video doesn’t explain why but says that the houses who ferment their wines in oak prefer casks from Hungary. Will need to research this more. Wines and Vines has a pretty in-depth article about Hungarian oak (though doesn’t mentioned Champagne houses using them) while the home-winemaking site MoreWine! has a simple breakdown of the difference between French, American and Hungarian oaks.

(6:54) This is probably the best segment of the entire video. A fantastic explanation and illustration of riddling. At the 7:15 mark  they show an illustration of the two different types of sediments that form during the autolysis process. Again, this is something that wine books rarely draw out and explain. But learning about these two different types of sediment (heavy & sticky vs light & dusty) helps explain why the riddling process needs to be so methodical.

Enjoy the videos! If you find these Geek Notes breakdowns helpful, post a comment below!

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Geek Notes 7/30/18 — New Wine Books to Geek Out With in August

Photo is from DEM of the New Zealand from GLOBE (topography) and ETOPO2 (bathymetry) datasets, precessed with Arcgis9.1 by jide. Uploaded to Wikimedia Commons under CC-BY-SA-3.0

Elevations of New Zealand

A look at some of the some of new releases in the world of wine books.

The Wines of New Zealand by Master of Wine Rebecca Gibb (released July 30th, 2018)

While there has been a few other books written to cover the wines of New Zealand such as Michael Cooper and John McDermott’s Wine Atlas of New Zealand (2002) and Warren Moran’s New Zealand Wine: The Land, The Vines, The People (2017), as far as I can tell this 356 page book is the first in-depth and exclusive look into the wines of New Zealand that has been written by a Master of Wine.

While previous books were written by New Zealand insiders, I’m intrigued at the perspective that UK-based Gibb may add to the story–especially in light of the global worldview of wine that is required to attain MW certification.

This intrigues me because it seems like in many ways that the NZ wine industry has been suffocating under the weight of success for their Sauvignon blancs with the grape still representing a staggering 72% of New Zealand wine production (2016).

Now with producers in other regions of the world breaking down the science of thiols and their precursors as well as the role of methoxypyrazines to tweak their own approach to Sauvignon blanc, wine shelves are awashed in pink grapefruit and gooseberries.

Suddenly New Zealand’s “distinctive style” doesn’t seem so distinctive anymore.

Photo by B.muirhead. Uploaded to Wikimedia Commons under CC-BY-3.0

View towards the Southern Alps but it honestly wouldn’t be out of place in the Malbec country of Mendoza, Argentina.

Yet for a country that spans over 10 degrees of latitude from the Northland region of the North Island down to Dunedin south of the Central Otago district on the South Island (more than the latitude difference between Champagne, France and Naples, Italy), it feels like there has to be more to the New Zealand wine story that just their ubiquitous Sauvignon blanc.

I mean, come on, this is a land that was able to bring to life on screen the diverse terrains Tolkien’s imagination in the Lord of the Rings series. Certainly there has to be a treasure trove of unique terroir that can be married to different varieties in magical ways.

As a wine geek and consumer, I would love to learn more about some of the 50+ other grape varieties grown in New Zealand.

What about Albariño in Gisborne? Syrah from Hawke’s Bay? Pinot blanc from Central Otago? Petit Verdot from Waiheke Island?

I know those varieties probably won’t excite the patio pounders and cafe sippers who guzzle down Kim Crawford, Oyster Bay and Nobilo by the caseful but it is certainly an answer for the legions of drinkers who’ve grown fatigued of Sauvignon blanc as is the inevitable fate for every fashionable variety.

Perhaps Gibb’s book would not only answer that fatigue but maybe also give a reason to give New Zealand’s old standby of Sauvignon blanc a fresh look with new eyes?

How to Import Wine: An Insider’s Guide (2nd Edition) by Deborah M. Gray. (To be released August 13th, 2018)

Gray’s first edition of How to Import Wine from 2011 was an extremely valuable resource for me in studying for the business unit of the WSET diploma.

It laid out clearly a lot of the complexities behind finding clients, building brands as well as the licensing, regulations and expenses that go into importing wine and finding distribution for those wines. It’s a far less romantic reality than you would imagine after reading Kermit Lynch’s Adventures on the Wine Route.

And then there is the reality of a rapidly changing market–driven particularly by Millennials and our wanderlust tastes. The second edition of Gray’s book looks to tackle some of those changes along with new laws and regulation that have emerged since the previous edition.

In Vino Duplicitas: The Rise and Fall of a Wine Forger Extraordinaire (paperback) by Peter Hellman. (To be released August 21st, 2018)

Seems like folks love reading (and writing) about rich folks getting snookered on wine.

Similar to how Benjamin Wallace’s The Billionaire’s Vinegar chronicled Hardy Rodenstock’s forgeries and scandals, Hellman takes a look at the build up and fall out of Rudy Kurniawan’s nearly 10 year con of infiltrating the big spenders clubs of the wine world and then blending his own fake bottles of legendary wines to sell to his buddies.

Hellman’s book was originally released in hardcover and audio book back in July 2017 and is a great read for folks who like historical non-fiction along with a peak into the gaudy wine drinking lifestyles of people who pop Petrus and DRC like a Sunday brunch wine.

Photo by Camw. Uploaded to Wikimedia Commons under CC-BY-SA-3.0

Why have mimosas when you can have La Tache? Assuming it’s real of course.

I also recommend checking out the 2016 documentary Sour Grapes which covers the Rudy Kurniawan from the perspective of those who knew Rudy as well as his victims and the people who brought him down.

That film also introduced me to the awesome work of Maureen Downey (aka ‘The Sherlock Holmes of Wine’) who was at the forefront in exposing Kurniawan. The day she releases a book on wine forgery, you better believe I will be snapping that sucker up on preorder.

The Wines of Eastern Europe by John Hudelson PhD. (To be released August 1st, 2018)

Photo by David Boyle. Uploaded to Wikimedia Commons under CC-BY-2.0

Seriously, Pošip is a fantastic white wine! Kind of like a less green and pungent New Zealand Sauvignon blanc.

Admittedly the wines of Bulgaria, Slovenia, Hungary, Romania, Georgia, Croatia and the like are a bit of a blind spot for me. Sure I’ve had Tokaji before (including a huge jackpot score with The Somm Game on my last trip to Vegas) and my mind was blown away on my trip to Croatia with how incredibly delicious their whites made from Pošip, Grk and Maraština were.

I’ve also had an oddball Bulgarian, Georgian and Romanian wine but outside of flashcard WSET knowledge about Bull’s Blood, Fetească Regală, Saperavi and the like I don’t really have much in-depth knowledge about the wines and culture of this part of the world. And I doubt that I’m alone in sharing this blind spot.

But exciting things are happening in the wine industries of Central and Eastern Europe with new winemakers taking fresh approaches to their bevy of unique indigenous varieties–to say nothing of the Natural Wine Movement that seems to have its spiritual home here.

With 386 pages written by John Hudelson, the author of Wine Faults: Causes, Effects, Cures (which was super valuable to me during my winemaking studies), I can see The Wines of Eastern Europe going a long way towards filling in that gaping blind spot.

Though giving Hudelson’s previous work on wine faults, I’ll be really curious to see how he approaches the topic of sulfite use and natural wines.

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