Tag Archives: Wine competitions

The Real Influencers of the Wine World

Earlier this month, the Drinks Insight Network published their top ten influential wine experts in the beverage industry. They highlighted 10 Twitter accounts with 17,000-245,000 followers and a ranking of at least 54 on GlobalData’s “influencer score”.

Photo by Dantadd. Uploaded to Wikimedia Commons under CC-BY-2.0

Yes, that is Kevin Bacon.

I follow all these accounts on Twitter and it’s not a bad recommendation to check them out. But I only actively interact and read 2-3 of them–Jamie Goode (@jamiegoode), Robert Joseph (@robertjoseph) and Ken Alawine (@alawine). I follow Goode and Joseph for their engaging dialogue about wine topics while Alawine’s feed is a nice diversion of fun memes and infographics.

I don’t think I’ve ever been influenced to buy a wine mentioned by any of them.

And I’m an active social media user who is already motivated to seek out wine stuff.

If I’m so minorly influenced by the most prominent influencers, then what kind of influence do these folks (as well as other influencers/bloggers) really have on the typical wine consumer?

Do You Want The Brutal Truth? 

Very little.

I know this post is not going to make me friends among my fellow bloggers or “influencers”. But I can’t forget about my past life before I really started blogging. In addition to several years working wine retail, I studied winemaking at the Northwest Wine Academy with thoughts of one day opening up my own winery.

Bottling wine

One of my favorite photos from winemaking school. Featured here is my mentor, Peter Bos.

While I’ve moved on from that goal, I still have many friends who work at or own wineries in the Pacific Northwest. When I talk to them about my experiences working in the trenches selling wines like theirs, I’m not going to bullshit them.

I know how tough it is for a small winery to compete in a saturated market. With time and money scarce, I’m not going to encourage my friends to waste either chasing the favor of “influencers”–especially if it’s not really going to help them sell wine.

Yeah, this is a self-defeating post for a blogger to write. Oh well. But I will share with you the same advice I give my winemaker friends. While this is, of course, anecdotal, it’s drawn from my years of helping tens of thousands of consumers while working as a wine steward at a major grocery store chain and a big-box retailer.

It’s also the advice that I would put into practice myself if I started my own winery. There are real influencers out there that drive people to a store looking for wines. But few of them would rank an “influencer score”.

The #1 Influencer — Friends and Family

In over seven years working on the floor, I’ve never had a customer come in with a blog post, Instagram or tweet on their phone looking for a wine. Again, anecdotal, but that is the stark truth.

However, every single day I would have multiple customers come in looking for a wine that a friend or family member recommended to them. These personal recommendations are, by far, the most valuable currency in the industry—and not just in wine.

Of course, friends and family are on Facebook, Twitter and Instagram. You can consider some social media influence from outside sources. But the reach of a blogger or “influencer” is going to be indirect and weaken with each link away from that personal connection.

The Bacon number of wine

A Few Good Men and some Sleepers

Essentially if we want to “Kevin Bacon” this, your best influencers are going to be the folks with a Bacon number of 1. When you start getting 2 steps or more removed from the consumer, the amount of influence dwindles considerably.

Advice for Wineries

Remember, keep your eye on the Bacon.

Personal recommendations from friends and family are more valuable than 90+ points from a famous critic. Wineries should seek these recommendations out every bit as aggressively as they court a high score.

Many wineries allow wine club members to bring guests to the tasting room for free. But I can’t think of many who do “friends and family” wine club events. Most events allow their members to bring only a single guest who is usually going to be a spouse.

How does that help you grow your clientele list? Think about expanding that allowance to 3-4 guests as well as promotions that reward current customers for referrals.

#2 Restaurant By-The-Glass Programs

While Millennials tend to be more adventurous than previous generations, there is always a risk in accepting a recommendation. For many, the risk of paying $7-20 for a glass pour of wine at a restaurant is more appealing than spending $25+ for a full bottle at a store.

After personal recommendations from friends and family, the second biggest driver of consumers to my wine shops was the desire to find something they had at a restaurant. Once in a while, a customer would be seeking something they ordered a bottle of but the vast majority of the time it was something they had from the BTG list.

Advice for Wineries
Photo by Iwona Erskine-Kellie. Uploaded to Wikimedia Commons under CC-BY-2.0

There is a reason why the big mega-corps focus so heavily on their on-premise accounts.

Getting on restaurant wine lists should always be a priority for small wineries. In many ways, it is the perfect setting for people to have their first experience with your wine–with great food and great company.

Placement on the BTG list is even more valuable than being on the general wine list. The intimidation factor is less while the openness to explore is greater. Of course, well-run programs will have talented sommeliers that can hand sell the entire list. However, there are very few consumers (like me) who indulge in things like playing the Somm Game.

Plus, for those consumers who are open to recommendations, the odds are better for your wine getting a BTG recommendation from the sommelier than getting one of your bottles recommended from the full list. Think about it. You’re competing against a dozen or so options by-the-glass versus potentially hundreds of bottle options.

I know competition for placement in these programs is high and brings a lot of challenges. But I firmly believe that the effort pays more dividends than chasing online influencers.

#3 First-Hand Winery Experience

While the influencers above drove more people to my shops, this is the area where wineries most control their destinies. Of course, the quality of your wine should be of paramount importance but second only to that should be the type of experience guests get in your tasting rooms.

Photo by Georg Botz. Uploaded to Wikimedia Commons under CC-BY-SA-3.0

I know the sight of a “Bridesmaid Brigade” fills tasting rooms with dread. But they are all prospective customers, even if they don’t buy jack on that first visit.

Living so close to Woodinville Wine Country and within driving distance of all the major wine regions in the Pacific Northwest, I’ve seen the best and worst of tasting room experiences. I’ve also heard on the floor, from consumers, the best and worst as well.

The best experiences give people a reason to be excited about a winery. Often people visit 2-4 wineries on a trip, so the goal should be to stand out positively. Every tasting room is going to be pouring wine. That’s old hat. The memorable wineries are the ones that give their guests something more than just booze.

Advice for Wineries

I can not emphasize enough the importance of making sure you have a great staff working your tasting rooms. Pay the good ones well and work like hell to retain that talent. They are truly the difference between bringing home the bacon or burning it to a crisp.

I can’t count how many times I recommended a wine only to have a customer recount a bad tasting room experience that they (or friends and family) had. Even if it was several years ago when the winery was owned by someone else, it was a non-starter.

If I started a winery, I would take this Maya Angelou quote and frame it in my tasting room.

I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel. — Maya Angelou

#4 Published Media “Best of…” lists and Wine Competition Awards

My last retail holiday season was 2017 but I remember it quite well. This is when all the “Top Wines of the Year” and “Best of….” lists come out. It seems like every newspaper and magazine publishes some year-end compendium.

For retailers, these lists are both blessings and a royal pain in the ass. They’re easy sales because consumers come in ready to buy and you can fill their basket in 3 to 5 minutes—that is, if you happen to have the exact wine and vintages. The pain in the ass comes from nearly all these lists featuring wines of limited availability (sometimes even winery-only) or from a vintage long sold out.

Advice for Wineries
Photo by Wine Enthusiast Magazine. Uploaded to Wikimedia Commons under CC-BY-4.0

Customers coming into a wine shop with an actual print copy of a wine magazine is becoming rarer and rarer.

I ranked this one #4 but it could have easily been #5. The influence of traditional print media is certainly fading. When I first got into retail, I would almost weekly have customers coming in with the latest copy of Wine Spectator or the local newspaper critic’s column. Now it seems mostly concentrated on these year-end lists.

I’ve also noticed that the clientele that actively uses these lists skew older as well. Again, only anecdotal, but I suspect that the influence of these media sources will only continue to wane with the growing prominence of Millennials and Generation Z in the market.

Likewise, I see less excitement and influence surrounding wine competitions every year. But there is still some fight in the old girl. Personally, I don’t think they should have much any influence but people like shiny things. Wine competitions dish out lots and lots of shiny things.

For my own winery, I would still be entering competitions and sending samples out to the traditional print media. However, I wouldn’t put all my eggs in these baskets and focus more on the top #1-3 influencers above.

But you ultimately can’t discount the easy sales that a winery can get with prominent list placement. Nor can you downplay the influence that even a silly bronze medal sticker has in making a wine stand out on the shelf.

#5 Wine Apps

Wine apps with Yelp-like rating systems are another thing that I think shouldn’t hold much influence–but they do. As I described in my post Naked and Foolish, I think these apps are incredibly gameable and ripe for misuse.

My apprehensions aside, I realize that wine consumers (particularly the younger set) are downloading and using them. It’s not yet a considerable quantity, hence my #5 ranking, but it is growing. Before I left retail, I would see maybe a handful of customers a week whipping out their phones and scanning bottles to see how many “stars” something got. I can only expect that number to increase.

Advice for Wineries
Wine Searcher screen grab

While not necessarily a rating app itself, I often saw consumers on the floor using WineSearcher to check prices and critic scores.

While I doubt that wine apps would ever supplant the top 3 influencers, it is nonetheless a Bacon number 1 influencer that shouldn’t be ignored.

At the very least, I would recommend that wineries download these apps and pay attention to what scores their wines are getting from consumers. For small wineries that aren’t likely to get many inputs, it is probably not a bad idea to upload nice pictures of your labels. That way when someone is searching for your wines they can find them more easily.

I would avoid the temptation to add your own ratings and take part in the easy gaming of these apps. But that’s just me.

#?? Recommendations of Wine Stewards/Sommeliers

As a steward on the floor with face-to-face contact with consumers, I carried a Bacon number of 1. But how influential I truly was depended on a lot of factors. This makes it difficult to give a blanket ranking on how influential stewards (and in the same vein, sommeliers) really are.

For customers that I interacted with often and built a relationship, my influence would be only behind that of the #1 influencer–family and friends. I earned trust by learning their palates and backing up my recommendations with my knowledge.

But more broadly, my influence probably fell in the #3-5 range depending on the consumer’s personality (i.e. willingness to seek out a recommendation) as well as their past experiences with other stewards and wine shops. It’s very easy for a consumer to feel burned by a bad recommendation that they received one time, from one person, and then be skeptical about any recommendations they get–from anyone.

The hiring prowess and training programs of a wine shop/restaurant have an immeasurable impact on how influential their stewards and somms will be.

Advice for Wineries
Picture with Jean Triaud of Ch. Gloria

A pic from my retail days where I had a chance to meet Jean Triaud, the grandson of Ch. Gloria’s founder Henri Martin.
Trying the wine was nice, but I was able to introduce many more consumers to Ch. Gloria’s wines through the stories and insights that Jean shared.

After family and friends, wine stewards and sommeliers have the potential to be the second most potent influencer selling your wine. I would give the nod to a winery’s own tasting room staff vis-à-vis, but when you add up how many people visit your tasting room versus the numbers that visit wine shops and restaurants, the potential is higher with the latter.

It is undoubtedly in a winery’s best interests to influence these influencers. These are the folks that are in the trenches presenting your wine to consumers. They have the potential to move far more cases of your wine than a blogger like me ever will do.

But it is not just about getting wine stewards and sommeliers to try your wines. Keep in mind that they’re likely getting samples, trips and other perks from dozens upon dozens of other wineries.

You need to sell them on what makes your winery unique and distinctive, just like you do to a consumer face-to-face. Successful wineries reach out to wine stewards and sommeliers and give them tools (great stories, behind-the-scenes insights, etc.) that they can share to the thousands of consumers they interact with yearly.

I’m not saying that bloggers and social media influencers have zero influence, though.

I don’t want to come across as slamming my fellow bloggers or denigrating their efforts. I know we’re all working hard to make original and useful content that people will want to read. Believe me; I feel the same flutter of excitement and gratification looking at page views and subscription numbers as you do.

But the truth is, is that we are, at best, Bacon number 2s when it comes to the true reach of our influence. We have some influence, but it is quite limited.

We can contribute content that shows up on Google searches when an already engaged and intrigued consumer looks for more info on a wine. Indeed, this is the area where we probably exert the most influence which is why creating original and compelling content is critical.

But that audience of actively engaged consumers is still relatively small. And those prospective consumers needs to be initially “engaged” by something else before they start searching–often by things in the Bacon number 1 realm like sommeliers and wine stewards.

Photo from Renee Comet of the National Cancer Institute. Uploaded to Wikimedia Commons under PD-author

Engage bacon is by far the most influential bacon.

Now bloggers and social media influencers can certainly influence those sommeliers and wine stewards. Stepping back and thinking about my retail days, I most certainly read blogs and got intrigued by wines.

However, when I step back further and look at the blogging and “wine influencer” scene–when I look at what I’m doing–I realize that we are mostly just influencing ourselves.

Spend any amount of time scanning the comments and likes on Instagram of notable wine influencers and you start seeing a pattern. Take a look at the retweets and replies on Twitter as well as the various #winechat hashtags and you see a similar pattern.

It’s the same people talking to each other.

Now, truthfully, that is great because this is a community that abounds with terrific friendships. One of the most edifying results of attending the Wine Bloggers Conference was meeting fellow bloggers that I could geek out with.

But we can’t mistake shared passion for influence.
Photo by J.Dncsn. Uploaded to Wikimedia Commons under CC-BY-SA-3.0

Non-engaged bacon.
This is how I view my blog posts. They’re an ingredient that needs to be “cooked” before its sweet aroma influences anyone.

Wineries that invest hundreds, if not thousands, of dollars sending out samples to influencers are not getting their money’s worth. Especially compared to the return on investment they could get focusing on the Top 3 influencers I noted above.

Preaching to the choir will never bring people off the streets and into the pews. And getting people off the streets to check out wines is the whole point of marketing. It’s what wineries need to do in order to survive.

That is why when my good friends with wineries approach me about sampling their wines for review, I’ll accept them–but I’m not going to mislead them about my “influence.” I know that there are better ways that they could be spending their time and money.

And sharing that might be my real influence.

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2018 SpitBucket Year in Review

I just returned from vacation and am working on my blogging calendar for 2019. As I plan my content goals for the year, I decided to take a look back at what I did in 2018.

TruthTeller and the Wine Fool at WBC18

Winemaker dinner with Chris Loeliger of TruthTeller Winery and the Wine Fool at the 2018 Wine Bloggers Conference.
Going through my Google Photos, this one jumped out to me as an apt summary of 2018.

While I technically started this blog back in 2016, I didn’t dedicate myself to full-time writing until last year. I spent a good chunk of 2018 feeling my way through and figuring out what I enjoyed writing about–as well as what resonated with readers. I’m a bit shocked at how much my traffic and subscription rate has jumped over these past 12 months and am very humbled by the support.

So as I look back on 2018, I’m also going to share a few of my thoughts on what content I’ll be producing going forward. The primary purpose of this blog will always be to serve as a study tool as I work on my WSET Diploma. But I am an inquisitive geek and a slutty boozer so it’s hard not to write about other alcohols that catch my attention. They also seem to grab the attention of readers (and search engines) as my top posts by traffic reveal.

The 8 Most Read Posts on SpitBucket for 2018

1) Apothic Brew Wine Review — Published on April 8, 2018
2) What We Know So Far About the Master Sommelier Cheating Scandal — Published on October 14, 2018
3) Johnnie Walker “White Walker” Limited Edition Scotch Review — Published on October 15, 2018
4) 60 Second Whiskey Review — Tullamore DEW Caribbean Rum Cask Finish — Published on March 9, 2018
5) Wine Clubs Done Right — Published on January 14, 2018
6) 60 Second Whiskey Review – Alexander Murray — Published on November 28, 2017
7) 60 Second Whiskey Reviews — Jameson Caskmates IPA edition — Published on January 20, 2018
8) Why I Buy Bordeaux Futures — Published on July 11, 2018

Some Thoughts
https://rnarito.wordpress.com/

For several weeks after the MS scandal hits, folks were searching for details about Reggie Narito, the somm at the heart of the scandal
Screenshot from Narito’s public blog.
https://rnarito.wordpress.com/

I’m quite surprised by how much traffic I still get on the Alexander Murray whiskey review. I wrote that piece back in 2017 and get weekly, if not daily, hits on it. While I’m not very familiar with search engine optimization (and only recently learned about how readability plays into SEO rankings), it’s clear that a lot of people are searching for info on this relatively obscure independent bottler.

Likewise, the eruption of the Master Sommelier scandal drew big interest from search engines. I also benefited from having my article picked up by various news aggregators like Wine Industry Insight and Flipboard. Admittedly, Flipboard is a platform (like Pinterest) that I still haven’t figured out. I plan on spending some time this year learning more about them.

My early January post about deciding to join the Tablas Creek wine club took off when Jason Haas wrote about it on the Tablas Creek Vineyard Blog. I was very shocked and honored that Haas would even read, much less seriously consider, the viewpoints of a random blogger. But as I learned in my continuing journey as a wine club member, this is just par for the course with the Tablas Creek team’s outstanding engagement of their customers.

It’s clear that they are continually striving to improve and actively want to hear from consumers. They’re not hiding out in some ivory tower or behind a moat-like tasting bar. The folks at Tablas Creek make wine because they enjoy it and want to share that joy with others. This is a big reason why they, along with Rabbit Ridge, are one of the few wineries on Twitter that are worth following.

It’s not all Champagne and Bordeaux

Working at grocery stores and wine shops, you learn quickly that the vast majority of wine drinkers don’t necessarily drink the same things you enjoy. You can respond to that in two ways–get stuck up and snobbish about it or try to understand what makes wines like Apothic Brew or its whiskey barrel aged brethren appealing.

Mamamango wine

The fluorescent glow of Mamamango in the glass was a bit weird.

I prefer to take the latter approach which is why you’ll find me researching the backstory of wines like Apothic Brew, Capriccio Bubbly Sangria, Mamamango, Blanc de Bleu and non-alcoholic wines with just as much attention as I do for my reviews of Petrus, Lynch-Bages, Giscours, Krug Clos du Mesnil, Perrier-Jouët Belle Epoque or Louis XV Rose.

Going forward, I will continue my exploration of new wine trends that emerge. While I am sincerely dreading the advent of cannabis wine, I will nonetheless try it–for science.

A Few of My Favorite Posts from 2018

These articles might not have gotten the search engine traffic that my whiskey and other wine posts did, but they were ones that I had fun writing. They’re also the posts that I think most convey who I am as a wine writer and my general approach to wine.

January

Snooty or Flute-y? — Published on January 13, 2018
Champagne Masters and their Bull Shit — Published on January 22, 2018
Don’t Be a Jackass and Blindly Listen to Bloggers — Published on January 25, 2018
Thought Bubbles – How to Geek Out About Champagne — Published on January 29, 2018
Cab is King but for how long? — Published on January 31, 2018

So apparently I was a bit feisty back in January (and drinking a lot of Champagne). While I’ve always had little tolerance for know-it-alls or folks who dish out bad advice–my language is usually not that stark.

Still, I stand by those words I wrote back then regarding the ridiculous assertations of so-called “wine prophets” and bloggers who aim to stir anxiety and doubt in newbie wine drinkers. These folks don’t do anything to improve the dialogue around wine or promote exploration. They deserve to be taken down a peg or two. And I sincerely hope that if I ever stray that far that someone will come along and knock me down as well.

February-March

Under the (Social Media) Influence — Published on February 13, 2018
What’s fine (and not so fine) about Vegan Wines — Published on February 25, 2018
Wine Competitions — Should Wine Drinkers Care? — Published on February 28, 2018
The Mastery of Bob Betz — Published on March 5, 2018
Jancis Robinson — The Beyoncé of Wine — Published on March 8, 2018
The Legend of W.B. Bridgman — Published on March 31, 2018

As I mentioned in my note about the Apothic Brew review, being in the trenches in retail gives you a lot of insight that you don’t glean from wine books or blogs. The typical wine consumer thinks about wine in a completely different way than most wine writers. That experience fuels my skepticism about the true reach and influence of “influencers”.

I noted in a later post in November, What’s The Point In Writing Wine Reviews?, that I never once had a customer come up to me on the floor with blog review or seeking a wine that they said they saw on Instagram and Twitter. Never. In contrast, nearly every day I had customers looking for a wine they had at a restaurant. When major newspapers or magazines came out with their yearly “Best of…” lists, they were also far more likely to bring people in than a blog or social media posting.

In October, I may have annoyed my fellow bloggers at the Wine Blogger Conference when I told a few winemakers that if I were running a winery, I would focus more on the influencers at national and regional publications as well as getting my wine on by-the-glass programs at restaurants. I would also enter every wine competition I could find because, even though these competitions really shouldn’t have the influence that they do, consumers respond to seeing shiny medals on bottles.

Putting the Pieces Together
Bob Betz and Louis Skinner

A highlight of my year was being invited to Betz Winery where I got a personal lesson on Washington State terroir by Bob Betz and head winemaker Louis Skinner.

Though the posts in March are genuinely some of my favorites. I love getting knee deep into the history of influential figures in wine. Wine lovers across the globe should know about people like Bob Betz, W.B. Bridgman and (in later articles) Martin Ray and Nathan Fay. The world of wine is a quilt with many people contributing to the stitches that keep it together. It’s easy to focus on the patches, but to understand the quiltwork, you have to look at the stitching.

My piece on Jancis Robinson, though, has a bit of a personal bent that goes beyond an academic profile. This one I keep prominently featured in my Author Bio because anyone wishing to understand who I am as a wine writer is well served by understanding the immeasurable influence that Jancis Robinson has had on my career.

April-June

Why I Don’t Use Scores — Published on April 4, 2018
Playing the Somm Game in Vegas — Published on May 7, 2018
Naked and Foolish — Published on May 21, 2018
Pink Washing in the Booze Industry for Pride Month — Published on June 24, 2018

Tokay Eccenzia from Lago

Still can’t get over the jackpot I scored playing the Somm Game when I was in Las Vegas this past May.
It pretty much made up for the disappointment of the 2018 Wine Spectator Grand Tour.

I also keep a link to Why I Don’t Use Scores in my bio as it is an indelible part of my approach to reviewing wine. I know I’m sacrificing traffic and backlinks by not providing magical numbers that wineries can tweet about or feature on their sites. Likewise, I’m sure many PR firms scan over postings like this that convey my love/hate relationship with reviews only to close their browser tab quickly. Frankly, I could care less.

Perhaps it’s privilege in that, with my wife’s career, I don’t need to make an income from writing. I don’t need to count on a steady stream of free wine samples for topics to write about. Truthfully, I prefer paying for the wine that I review or the events I attend because I feel that it gives me a better grounding in measuring their value.

I rate with my wallet instead of with scores because that is how most regular wine consumers judge wine. Did the bottle give you enough pleasure to merit its cost? Great, that’s was a good bottle for you. It doesn’t matter what points it got from a critic. Nor how many stars it had on an easily gameable rating system (Naked and Foolish).

While as a blogger this view is thoroughly self-defeating, I can’t ever see myself straying from the mantra of “Ignore the noise (i.e. bloggers like me) and trust your palate”. I’m not here to tell you what you should buy or how you should drink. I’m just geeking out over whatever is tickling my fancy at one particular moment in time.

September-October

Birth Year Wine Myopics — Published on September 6, 2018
Zinfandel — The “Craft Beer” of American Wine — Published on September 11, 2018
The Fanatical But Forgotten Legacy of Martin Ray — Published on September 29, 2018
The Wine Industry’s Reckoning With Millennials — Published on October 8, 2018
Race From The Bottom — How Should Wine Regions Break Into New Markets? — Published on October 25, 2018

A drum that I will continue to beat loudly in my writings is that the biggest threat to the wine industry over the next several years will be the “Boredom Factor” of the next generation. In 2019, Millennials will outnumber Baby Boomers as the largest demographic in the US. As I touched on back in my January post Cab is King but for how long? and in The Wine Industry’s Reckoning With Millennials, wineries are foolish to rest their laurels on the old-standbys of Cabernet Sauvignon and Chardonnay.

Millennials crave new experiences and are notorious for getting bored quickly. We crave uniqueness and distinction. As the influence of Baby Boomers and Gen Xers fade from dominance, wineries are going to have to figure out how to stand out from the pack of “same ole, same ole.” The wineries and wine regions that aren’t planning for this (or, worse, doubling down on the old guard) are going to struggle mightily.

November
Wagner Pinots

Pitting these Joe Wagner wines against various Oregon Pinot noirs in a blind tasting yielded some surprising results.

Wine Media Musings — Published on November 9, 2018
Viva La Vida New Zealand — The Coldplay of the wine world? — Published on November 13, 2018
What’s The Point In Writing Wine Reviews? — Published on November 15, 2018
Joe Wagner vs the Oregon Volcano — Published on November 30, 2018

While I’m coming around to the Wine Bloggers Conference’s name change to Wine Media Conference, I still hold a lot of the same sentiments I expressed in Wine Media Musings. The mantra Show, Don’t Tell is another one that I’m not likely to abandon. I see little need to puff up my credentials or try to claim a title of “Wine Media” for myself. I’m a writer. I’m a communicator. But ultimately it will be readers like you who decide what is Wine Media and what is just noise. My job is merely to put my head down, do my due diligence and work, and create content that will hopefully show that it’s credible and original.

December

The Hits, Misses and Mehs of Wine Reviews — Published on December 10, 2018
Stop Scaring the Newbies — A Look at the Wine Hierarchy of Needs — Published on December 16, 2018
Winery Tasting Notes Done Right — Published on December 17, 2018
Nathan Fay’s Leap of Faith — Published on December 31, 2018

Image source https://medium.com/@crypto_maven/bitcoin-maslows-hierarchy-of-needs-7bf1be0a366c

The Wine Hierarchy of Needs.
Original image from Bitcoin & Maslow’s Hierarchy of Needs. Drawing by Kenneth buddha Jeans with text added.

I’ll try to make a New Year’s resolution to stop writing about wine reviews for 2019. But I will say that posts like The Hits, Misses and Mehs of Wine Reviews have done a lot to solidify in my mind just what the hell I’m doing here. Even though I often draw on my experiences working retail, at restaurants and wineries for posts, at my core, I’m just a regular wine consumer like most of you. It’ll always be hard to separate from that mindset when I deal with wine reviews as well as winery tasting notes.

While there are aspects of those things that are undoubtedly helpful for consumers making buying decisions–a lot of it is also a heap of bullshit. (Sorry, must be a January-thing)

Finally, two of these year-end posts–the Wine Hierarchy of Needs and my piece on Nathan Fay–were my absolute favorites posts that I’ve written on this blog to date. It felt good to end the year on a high note.

My Favorite 60 Second Reviews of 2018

I went back and forth about whether or not I wanted to do a Top Wines of the Year post. Ultimately I decided against it for a few reasons. For one, I haven’t yet published my reviews on all the great wines I had last year–especially from the past three months. While I have my tasting notes written down, the Geekery sections take longer to do because I’m a stickler for research and fact-checking. I want to find multiple sources beyond just a winery’s website for details I publish. This means that many of the wines I review are ones that I might have had several days or weeks prior. (I do consider that when I make verdict calls relating to a wine’s aging potential or pratfalls.)

The second reason is that I don’t want this blog to be all about reviews. In general, I try to post reviews only around 2 to 3 times a week with the bulk of my articles being on other wine topics. For me, it will always be about the Geekery section. So while I will likely do 60 Second reviews in 2019 with the same frequency as last year, I may turn more of them into Getting Geeky with… posts.

With that said, this list below is not necessarily my favorite wines of the year (though many of them were excellent) but of the posts that I had the most fun researching for the Geekery section.
Beaucastel Chateauneuf-du-Pape

I learned a lot about Beaucastel’s approach to blending while researching this post.

Winderlea Shea Pinot noir — Published on January 29, 2018
Pierre Gerbais L’Originale — Published on January 31, 2018
Domaine Coquard Loison Fleurot Chambolle-Musigny — Published on February 28, 2018
Guardian Newsprint Cabernet Sauvignon — Published on March 14, 2018
Gorman Evil Twin — Published on March 15, 2018
2000 Beaucastel Châteauneuf-du-Pape — Published on April 9, 2018
2004 Nicolas Joly Coulée de Serrant — Published on April 21, 2018
Domaine des Pins St. Amour Les Pierres — Published on April 23, 2018
WillaKenzie Pinot blanc — Published on May 8, 2018
2007 Efeste Final-Final — Published on August 22, 2018
Adobe Road Bavarian Lion Cabernet Sauvignon — Published on September 28, 2018
Ch. de la Perriere Brouilly — Published on October 9, 2018
DeLille 2015 Rose (Can Rosés Age?) — Published on October 17, 2018
La Rioja Alta Gran Reserva 904 — Published on November 17, 2018
Accordini Ripasso — Published on November 19, 2018

Speaking of Getting Geeky

Few posts convey the spirit and focus of SpitBucket more than my Getting Geeky and Geek Notes features. Here is where I get down and dirty with the type of material that wine students pursuing higher levels of wine certification should aim to master. They make up a good chunk of the 350+ posts that I’ve written so far so I will narrow this down to just my ten favorites of each from this past year.

Getting Geeky with Domaine du Grangeon Chatus — Published on February 18, 2018
Getting Geeky with Soaring Rooster Rose of Counoise — Published on March 7, 2018
Getting Geeky with Gramercy Picpoul — Published on March 19, 2018
Getting Geeky with Henri Gouges La Perrière White Pinot — Published on April 6, 2018
Getting Geeky about Malbec — Published on April 17, 2018
Getting Geeky with Davenport Cellars Ciel du Cheval Rosé of Sangiovese — Published on August 4, 2018
Getting Geeky with Robert Ramsay Mourvèdre — Published on August 17, 2018
Getting Geeky with Otis Kenyon Roussanne — Published on August 25, 2018
Getting Geeky with Rabbit Ridge Petit Verdot — Published on October 13, 2018
Getting Geeky with Welsh Family Wines Blaufränkisch — Published on October 21, 2018

Geek Notes

This section changed focus in the latter half of the year. Previously, I used Geek Notes as a curated news feed featuring interesting weblinks with added commentary. After attending the Wine Bloggers/Media Conference in October, I realized that I needed to come up with a game plan for my social media channels. I moved the curated new feed over to the SpitBucket Facebook page and refocused Geek Notes to highlight useful study aides like podcasts, maps, videos and books for wine students.

Out of all the features that I do on the blog, this is the area that I will be increasing the frequency of my postings the most for 2019.

Barolo Cru map

A section of the Grand Crus of Barolo map with the full version at http://www.jdemeven.cz/wine/Barolo_map.pdf

Killer Clos Vougeot Map — Published on January 9, 2018
I’ll Drink To That! Episode 331 Featuring Greg Harrington — Published on August 23, 2018
UK Wine Show Episode 111 with Ian D’Agata — Published on September 23, 2018
Super Cool Map of Barolo Crus — Published on September 30, 2018
Grape Radio Episode 391 Interview with Hubert de Boüard of Ch. Angélus — Published on October 10, 2018
Insider’s Peek Into Champagne — Published on November 7, 2018
Top Audiobooks on California Wine History — Published on November 11, 2018
Five Essential Books On Champagne — Published on December 5, 2018
The Process of Champagne GuildSomm Podcast — Published on December 8, 2018
More Champagne with GuildSomm Podcast — Published on December 22, 2018

Additionally, in 2018 I launched my Keeping up with the Joneses in Burgundy series which dives into the family lineage and connection of Burgundy estates. I started with the Boillot family and have completed cheat sheets on the Morey, Gros, Coche and Leflaive families as well. I will definitely continue producing more of these posts over the next several months.

Wine Events of 2018 and Some Personal News

Last year I had the opportunity to attend many fun wine events. Some were great (like the Wine Bloggers/Media Conference and Hospice du Rhone) while others (like the most recent Wine Spectator Grand Tour and Taste Washington’s New Vintage) were a bit of a dud.

Morgan Twain-Peterson

Meeting Master of Wine Morgan Twain-Peterson of Bedrock at the Hospice du Rhone was another highlight of the year for me.

Walla Walla Musings — Published on February 15, 2018
Quilceda Creek Release Party — Published on March 18, 2018
Event Review — The New Vintage at Taste Washington — Published on March 27, 2018
Event Review — Washington vs The World Seminar — Published on March 29, 2018
Event Review — Stags’ Leap Winery Dinner — Published on April 22, 2018
Hospice du Rhône Weekend 2018 — Published on April 30, 2018
Déjà Vu at the Wine Spectator Grand Tour — Published on June 2, 2018
Getting Ready (and a bit nervous) For WBC18! — Published on October 3, 2018

My schedule of events for 2019 will be quite a bit different from last year. My wife and I are moving to Paris sometime in March as she takes on a new job opportunity in France. I will be making frequent trips back to the US to see family and work on a research project about the Stags Leap District AVA. But I’m not sure which events I’ll be able to attend–at least in the United States.

I do have my tickets already booked for the 2019 Wine Media Conference in the Hunter Valley this October, so that is a definite. I will also be transferring my WSET Diploma course work to London for an online/intensive classroom block schedule. This will give me a chance to explore some of the various wine events going on that side of the pond. Stay tuned!

Bordeaux Futures Posts

2015 Ch. Margaux

While I’ll likely never score as great of a deal as I did for the 2015 Ch. Margaux, I’ll still be a regular buyer of Bordeaux futures.

I started my coverage of the 2017 Bordeaux Futures campaign on May 1st of last year with an examination of the offers on Ch. Palmer, Valandraud, Fombrauge and Haut-Batailley. I completed 15 more posts, covering the offers of 64 chateaux, before it got too late into the year for futures offers to be relevant.

While my post Why I Buy Bordeaux Futures was one of my most popular of the year, admittedly I’m not certain if I want to continue this series with coverage on the 2018 campaign. These posts take a considerable amount of time to research and write and, overall, they don’t seem to get much readership.

But I will still be buying futures and doing this research on my own. I’ll likely do a modified version of the series in more of a summary format of the offers. I don’t need to necessarily repeat the geekery sections for each estate. I can shift that focus to individual Getting Geeky with... posts as I did for the 2007 Léoville Poyferré and 2008 Sarget de Gruaud-Larose.

However, if you were a fan of my coverage on the 2017 Bordeaux Futures campaign, I would love to get some feedback in the comments below.

Book Reviews

One area that I want to make a commitment to work on is posting more book reviews of useful wine books. Last year I only completed four.

Bursting Bubbles: A Secret History of Champagne and the Rise of the Great Growers by Robert Walters — Published on January 16, 2018
Rosé Wine: The Guide to Drinking Pink by Jennifer Simonetti-Bryan — Published on January 27, 2018
Washington Wines and Wineries: The Essential Guide by Paul Gregutt — Published on March 15, 2018
Oregon Wine Country Stories: Decoding the Grape by Kenneth Friedenreich — Published on August 20, 2018

While these are a bit of work, they are a lot of fun to write. I’m such a bibliophile that few things give me more joy than a highlighter and a good wine book. Writing these reviews is a way for me to relieve the delight of discovery I had when I first read them. They’re also terrific learning tools as I inevitably pick up something new (as I did with Oregon Wine Country Stories) when I go back to the text to write a review.

I’m going to set a goal of posting at least one book review a month for 2019. Some of these may be new books but most will probably be old favorites that I feel are particularly of benefit for wine students. I also enjoy putting together the Geek Notes for the Five Essential Books On Champagne and will continue that this year with listings of essential books on Bordeaux, Burgundy, Italian Wine, Winemaking and more.

Onto 2019!

So that is my look back at 2018 and thoughts for this year. Thank you to everyone who has subscribed as well as follow me on Twitter, Facebook and Instagram. I had a lot of fun last year and look forward to more geeking in 2019!

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Naked and Foolish

Photo By Randy OHC - originally posted to Flickr as After the Tasting, CC BY 2.0It’s been a busy couple weeks for travel, so I missed the latest brew-ha on the Wine Twitterati.

This time it was over online UK wine retailer Naked Wines’ ad campaign on the “5 golden rules to choosing a good bottle of wine”.

The original post has since been made private, but Oliver Styles at WineSearcher.com and Joe Roberts at 1WineDude have good write-ups with details and the fall-out.

The brunt of the dust-up was over the insinuation that trusting “real customer reviews” (like those of CellarTracker, Vivino and, of course, featured on Naked Wines) is better than relying on medals awarded by wine competition or those of professional wine critics who “…need to seem useful, or they’ll be out of a job! So they invent trends and get paid to push you toward certain wines.”.

I’ve made my feelings about wine competitions known in my post Wine Competitions — Should Wine Drinkers Care?.  I think Styles and Roberts more than ably dispel the notions that wine critics “create trends” to seem useful. Frankly, that idea is ludicrous.

Some of the most significant trends in wine today are the use of virtual/augmented reality labels like those pioneered by Treasury Wine Estates for their 19 Crimes, The Walking Dead and Beringer wines as well as can packaging for wine, bourbon barrel aging and wine-hybrid infusions like Apothic Brew. None of these are trends that professional wine critics would touch with a 10-foot poll–much less invent and “push.”

However, I do want to talk about the trusting “real customer reviews” part.  Is this is really a great idea?

Maybe? Because “wine people” aren’t normal.

I say that with the utmost affection as a self-proclaimed “wine geek” but it’s true. We’re not normal. Around 95%+ of wine drinkers just want to open up something tasty to drink or have with dinner. Yet, we “wine folks” obsess over the minutiae of minerality, typicity and terroir. We seek stories when regular wine drinkers just seek satisfaction. We desire depth and complexity when the average consumer wants value and consistency.

Photo by Petrovsky. Released on Wikimedia Commons under CC-BY-3.0

Some of us even taste with puppets. (Austrian performer Karin Schäfer)

We’re two different beasts. Considering that professional wine critics and writers surround themselves with wine for a living, it’s almost like we’re living on two different planets when you listen to “wine people” versus “wine drinkers” talk about wine.

Then you add in the inherent air of snobbery that permeates throughout the wine industry. It’s not hard to see how “regular people” can be inclined to ignore the critics in favor of the opinions of regular Joes and Janes like themselves.

I can sympathize with this view and touched on the value (or lack of value) of expert opinions in wine in my post Jamie Goode is a tool, so I’m not really going to get into a debate here about “Real People” vs. “Real Experts.”

Instead, I’m just going to lay naked my skepticism and cynicism about “crowd-based reviews” because of how easy it is for wineries and mega-corps to game and manipulate them–and, in general, how useless ratings tend to be.

Have Internet, Will Troll

There is a litany of online resources and stories about how businesses can game Yelp’s review system to improve their ratings and rankings.

The most common method is creating “fake reviews” which Yelp, being a multi-billion dollar company, dedicates millions of dollars in labor and technology resources to combat. But it still happens. Oh and never mind the potential ethical quandary with advertisers.

And it’s not just Yelp, but virtually every user-based review platform is susceptible to people playing games like TripAdvisor for restaurants and hotels or any online poll ever created.

Now ask yourself, do you think wine user-based review platforms like CellarTracker or Vivino have even a fraction of Yelp or TripAdvisor’s resources to combat gaming, rating manipulation or fake reviews?

Of course, they’re going to try their best, but the Internet will always be better. Any winery or mega-corporation with a little time/marketing budget/interns/desire can draft a plan to create enough accounts and reviews to drive the narrative they want to be told.

It’s not all bad, but it’s not all good either

Confession time–I regularly use CellarTracker. I don’t post reviews there, but I’ll read the reviews of friends I know and sometimes use their feedback to make purchasing decisions. I’ll also use it gauge drinking windows of wines that I already own since the likelihood of a fake winery review saying “Yeah, you better wait 2-3 years before opening this up. It was super tight”–is pretty low.

I downloaded and played with Vivino a few times (and still have the app on my phone), but the amount of eye-rollingly bad 3.5-4.0 rated wines has dismayed me of its usefulness. I do agree with The Wine Daily though that most of the wines with meager ratings (like 2.5 or less) tend to bear out.

But I’ve had tons of truly stellar wines in that “no man’s land” rating of 2.6 to 3.4. Yet these wines are often overlooked because 3.5 is the “new 90 points”. This is one of the many reasons why I eschew the use of numerical ratings and instead evaluate wines on value.

And then there are 29,000+ people with different tastes in wine.
Unfortunately, there isn’t an easy way (that I know of) on apps like Vivino to personalize ratings and filter out people who give high scores to wines you don’t enjoy.

Even when we let the masses of “regular wine drinkers” indulge in their inner Robert Parkers, we still end up with the same pratfalls that we get with professional critics. Good wine still gets overlooked if it doesn’t achieve some magical number.

That’s not democracy, that’s duplicity.

Moral of the Story — Trust yourself

The only fail-safe method of buying wine is to accept that there isn’t a fail-safe. A highly rated wine (regardless of who or what is giving the rating) is not a guarantee of anything. It’s kind of like finding out Santa isn’t real, I know, but instead of despairing, this instead should be freeing. Life is about trying new things and if you’re not beholden to rankings or ratings, then you have a whole world of wine in front you to explore.

Sure, a review or word of mouth recommendation may have steered you towards that path. That’s fine. There is nothing wrong with that. But ultimately in deciding that this new thing was now a personal favorite you didn’t default back to their judgment. Instead, you made up your mind that this was something wonderful that you wanted to experience again.

The One Universal Truth

Here’s one universal truth to cling to–everything, and I mean everything, that you ever fell in love with started at one point as something you hadn’t tried yet.

Your favorite experience, food, musician, movie and, yes, wine began at some point as something new to try. The only way you ever discovered these joys and pleasures was by putting a foot forward and taking a chance.

That is why you shouldn’t be afraid to branch out and try something that hasn’t been reviewed or doesn’t have the magical 90+ points/3.5 ratings. Whether one critic or a 1000 internet strangers reviewed the wine, none of them are going to have the same palate as you. And not a single one is going to be giving you their wallet to make the purchase.

Everything always falls back to you and that is why you, and only you, are the best judge of what you should be drinking.

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Wine Competitions — Should Wine Drinkers Care?

The 2018 Winter Olympics in PyeongChang has wrapped up. However, the medals will be flowing all year long in the wine world.

So far this year we’ve had the San Francisco Chronicle Wine Competition give out over 4000 gold, silver and bronzes. Meanwhile, the American Fine Wine Competition announced 14 pages worth of winners. Oh and the Winemaker Challenge International Wine Competition also gave out a hefty haul of hardware.

Still to come:

Finger Lakes International Wine Competition (March)
Sommelier Wine Awards (March)
California State Fair Commercial Wine Competition (March)
Seattle Wine Awards (April)
International Wine Challenge (April)
International Rose Championship (April)
Decanter World Wine Awards (May)
Los Angeles International Wine Competition (May)
Dan Berger’s International Wine Competition (May)
Concours Mondial de Bruxelles (May)
International Women’s Wine Competition (July)
And oodles and oodles and oodles more.

There are so many competitions out there giving wineries boatloads of awards that I’m honestly surprised that Oprah has not gotten in on the action with her own wine competition.

YOU get a medal! YOU get a medal! Everybody’s getting a MEDAAAAAAAAL!!!

God knows how many medals the Tasters Guild International Wine Judging gives out.

Unlike the Olympics where there is a finite amount of medals awarded for each event, wine competitions can give out virtually a limitless number–which stack the odds in a winery’s favor.

In 2015, Victoria Moore of The Telegraph noted that of the nearly 16,000 wines entered in the Decanter World Wine Awards, around 70% won some kind of award. At the International Wine Competition (IWC) they gave out 490 golds, 2,110 silvers, 3,426 bronzes and 3,668 commended awards.

For their 2012 event, W. Blake Gray of Palate Press highlighted that the San Francisco Chronicle Competition (one of the largest and most recognized wine competitions in the US) gave medals to more than 80% of the wines entered.

Who benefits from all these competitions?

I don’t think you can be blunter than Master of Wine Sarah Jane Evans in her article “So you want to be a wine judge?”

Remember that ultimately you are doing the judging for the winemaker and brandowner. They want to enter or remain in your market, and the medals and scores enable them to do so. Like a good parent or teacher, try to find the good points in any wine. — Sarah Jane Evans 2/20/2018 WSET Blog

Wine competitions are all about marketing for wineries. Paying a $55-175 entry fee per wine and sending in 4 to 6 bottles is pretty darn cheap economics if you happen to strike gold (pun intended). Even a lowly bronze medal has benefit for wineries.

Not Mortally Flawed.

Granted, it mostly plays off the ignorance of wine consumers who assume that winning a bronze medal meant that the wine was the 3rd best out of thousands. Most folks don’t realize that a bronze often says that a wine was “not mortally flawed”–as Lenn Thompson of The Cork Report describes. In that same post, Thompson goes on to explain why he and his team no longer participate as judges for wine competitions.

Plus, you can take that obscure award you won 7 years ago and use that sticker for everything.

Think of how much mileage that Gallo has gotten off of touting the 2000 medals that their Barefoot brand has won from entering practically every wine competition in existence? It doesn’t matter if they were gold, silver, bronze or whatever. Likewise, Constellation Brands widely advertises their 50+ gold medals (from whom?) for their Black Box wines.

Gallo and Constellation didn’t become multi-billion dollar companies by throwing away money. They know there is a benefit in flooding wine competitions with their wines.

There is also a strong argument that the competitions themselves are the biggest beneficiaries–generating revenue from not only entry fees but also sponsorship & naming rights (for instance, the San Francisco Chronicle Competition is not run by the newspaper, they’re merely a sponsor), tickets to tastings featuring award winners and selling medal stickers to wineries.

Is there any value for consumers?

A little…

The shiny stickers are very pretty though.

You have to start with acknowledging that, as Ronald Jackson notes in Wine Tasting: A Professional Handbook, the purpose of wine competition is to increase market awareness for wineries–to get your attention. They don’t exist for the benefit of giving you an unbiased and objective recommendation of what to drink.

It’s okay to give them that attention and maybe even buy their wines to try. Just like with everything in life, you will never know how much you like something until you try it. If being curious about a medal winner is a reason for you to trade out your same ole, same ole for something new then go for it.

But you should keep a few considerations in mind.

1.) Know that it’s okay to disagree with the results — because most likely the judges themselves disagreed after 30 minutes

Any post about wine competitions would be remiss without acknowledging the studies by Robert Hodgson into how inconsistent judging is at competitions and how seemingly random the results are. Wines that were gold medal winners in one flight of tasting were just as likely to be scored as bronze winners in the next flight by the same judges.

Tasting wine is highly personal and extremely subjective. There are so many things that influence how we perceive a wine and whether or not it gives us pleasure from the ambiance of the room, the glassware, our mood that day, the wine we just had before, etc. Wine itself is also a moving target that not only changes in the bottle but changes in our glasses as well. Plus, just as some of us weren’t great “test takers” at school, some wines simply don’t show well being “tested” on their own and often need the context of food and social occasion to give pleasure.

That is why you have to view wine awards (as well as critic scores) as only a single snapshot of how that wine tasted at that moment to that particular judge. Just like if your friend had this one great bottle of wine at dinner that you have to try, take a wine competition result with the same “your mileage may vary” caveat. While that wine may have been great for them at that one moment, that doesn’t mean it’s going to be great for you and your moment.

2.) Pay attention to who gave out the medals

A Platinum winner that was likely judged by at least 2-3 MWs and Master Sommeliers might be worth taking a look at.

With no offense to Podunk State Fair, there is a bit more cache to having your wines judged by a panel of Masters of Wine and Master Sommeliers that competitions like the IWC, Decanter World Wine Awards, TexSomm and a few others regularly have.

Even if MWs & MS are stacking the juries, there is still something noteworthy when you look at the lists of judges for competitions like San Francisco Chronicle Competition and Seattle Wine Awards and see acclaimed writers, sommeliers, educators and winemakers.

Yes, these events still give out way too many medals. Yes, the judging of even highly trained professionals is still subject to vagaries. But if you are going to pay attention to the results of any competition, it’s worth having an idea of who was doing the judging.

Be extremely skeptical of any competition that doesn’t have a published (and updated) list of who their judges were and their credentials.

3.) Give Double Golds a double look

In the Seattle market, the high esteem of the judges and caliber of wines entered into the Seattle Wine Awards gives their Double Gold and Best of Class winners a fair amount of cache.

While all the caveats above about wine competitions being just a single snapshot of a wine hold, there is something to be said when that snapshot involves all the judges of a panel unanimously thinking that a wine is worth a gold medal. This

Then you have “Sweepstakes Winners” and “Best in Show/Best of Class” that often require the wines going through another round of judging with different tasting panels. This is like a second snapshot taken. If a wine does well there, you know that it had to have impressed around a dozen or so people.

The wine still might not be your personal style but the odds of a Double Gold/Sweepstakes winner from a reputable wine competition being “junk” is fairly low.

Don’t be afraid to try the highly touted “Award Winners” but still keep a healthy amount of skepticism–especially if someone is giving you a hard sell on their bronze medal winning wine from the Podunk State Fair.

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Wine Geek Notes 2/28/18 — Interesting Tweets & Burg Vintages

Photo by William Lawrence. Uploaded to Wikimedia Commons under CC-BY-SA-2.0

Here’s what I’ve been reading today in the world of wine.

Odds & Ends from Twitter

Some interesting weblinks from Twitter that are worth the read.

Smelling Terroir: A New Study Suggests People Can Smell the Difference Between Wines Solely Based on Terroir (but can we, really?) from the Academic Wino (@TheAcademicWino)
Very cool read about a 2016 study that showed that both experts and non-experts were able to smell the difference between wines grown in two different terroirs. Becca looks a little more in-depth at the study to question if it’s really the terroir differences they are smelling or something else.

new maps & saturday afternoon in the meursault sunshine from Bill Nanson (@billnanson) at the Burgundy Report with the tweet coming across my dash via @RealWineGuru
I’m a bit of a map geek (as evidence by my geek out over this Clos Vougeout map) so I absolutely squealed at the discovery of these incredibly detailed Beaujolais cru maps. Also some lovely pictures of Meursault that had me daydreaming about sipping on a Les Charmes.

So you want to be a wine judge by Master of Wine Sarah Jane Evans (@SJEvansMW) courtesy of @WSETglobal
As noted in yesterday’s Wine Geek Notes, I’ve been doing a lot of research on Wine Competitions and this article from Sarah Jane Evans added another perspective. One of the questions that I’ve been debating in my head is “Who benefits from Wine Competitions–the winery or the consumer?” which Evans answers rather bluntly “Remember that ultimately you are doing the judging for the winemaker and brandowner.”

Photo by Marianne Casamance. Released on Wikimedia Commons under  CC-BY-SA-4.0

Plant more Chenin!!!! The author screams into the void.


Wine of the Week: Lang & Reed, 2016 Napa Valley Chenin Blanc from Peg Melnik (@pegmelnik) at The Press Democrat with the tweet coming across my dash via @jncorcoran1
The subheader is what hooked me: “What happened to chenin blanc in California?” I have a soft spot for Chenin and have bemoaned the lack of interest of it in Washington State so I was similarly disheartened to read the staggering stat of how 3000 acres of Chenin blanc in Napa in 1980 has shrank down to just 14 acres today.

Burg’in Around

For my 60 Second Review of the 2013 Domaine Coquard Loison Fleurot Chambolle-Musigny I did some background research on the estate and 2013 vintage that had me stumbling across a few nifty links.

Pearl of Burgundy YouTube Channel
Features well produced short 2-4 minute videos from several Burgundian producers. While the Domaine Coquard Loison Fleurot vid is what initially caught me, I also enjoyed the videos from Domaine Henri Gouges, Domaine Lamarche and Domaine Grivot. By this point I was hitting the subscribe button for the channel.

2013 burgundy – the fairy-tale vintage? from Master of Wine Jancis Robinson (@JancisRobinson)
Always some of my favorite vintage write-ups. Great summary at the bottom of the article about the big issues facing 2013 but I also like how she explores the potential similarities (and differences) between 2013 and 1996 that also segue into comparing 2012 to 1998/1988.

The 2013 Red Burgundies: Fascinating and Challenging (Paywall) by Stephen Tanzer (@StephenTanzer1) on Vinous.
Tanzer takes a slightly more pessimistic outlook on 2013 and goes into more details about the challenges that the Côte de Beaune, in particular, had.

A Vintage Viewpoint…(2013, 2012, 2011…) from Bill Nanson at the Burgundy Report.
A nice little one page summary of the 2013 vintage in comparison to the 2012 and 2011 vintages.

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Wine Geek Notes 2/27/18 — Wine Competitions

Photo by Javaongsan. Released on Wikimedia Commons under  CC-BY-SA-4.0I’m doing research on how effective wine competitions are for wineries and how much they may benefit consumers. This is what I’ve been reading today.

Interesting Weblinks

Understanding Wine Competitions (Nov. 2006) by Lisa Shara Hall at Wine Business Monthly.
Great PDF file at the end with listings of several major American Wine Competitions.

The truth about wine awards: why medals don’t mean great bottles (May 2015) by Victoria Moore at The Telegraph.
Interesting stats about the medal award rates at the Decanter World Wine Awards and International Wine Challenge (IWC)

Marketing Matters: Wine Competitions That Help You Sell (October 2007) by Tina Caputo at Wines & Vines.
A pro-wine competition slant, especially in the case of regional wine competitions.

We Won’t Participate as Judges in Wine Competitions: Here’s Why (August 2010) by Lenn Thompson at New York Cork Report.
Talks about some of the behind the scenes vagaries with judging. The story about different judges responding to Brett in wine had resonance for me.

How American Consumers Select Wine (June 2008) by Liz Thach at Wine Business Monthly.
Downplays the role of medals in influencing American consumers’ decision to buy wine. The fact that the #1 influencer for both retail and restaurant consumers is previous tasting experience with a wine is something worth exploring more. Bookmarking this link because this has a lot of good info.

Photo by Concoursmondial © Concours Mondial de Bruxelles - Giuseppe Napoli. Released on Wikimedia Commons under CC-BY-3.0

Tasting at the Concours Mondial de Bruxelles competition in 2010.


Wine Competition: For Whom the Medals Toll? by W. Blake Gray at Palate Press.
More behind the scenes judging insight and differences in American vs European competitions. Also pointing me in the direction to read more about Robert Hodgson’s studies.

An Examination of Judge Reliability at a major U.S. Wine Competition by Robert T. Hodgson on wineeconomics.org.
The aforementioned study with interesting charts.

Good Ole Fashion Books

Wine Tasting, Third Edition: A Professional Handbook by Ronald S. Jackson.
Chapter 6: Qualitative Wine Assessment goes into the value of wine competitions for wineries and the importance in having judges who are trained in sensory evaluation and experienced in the wine styles they are judging.

The Business of Wine: An Encyclopedia by Geralyn and Jack Brostrom.
Section F: Festivals, Trade Shows and Competition goes into the usefulness of wine competitions for marketers and retailers. Also emphasizes the importance and qualification of the judges.

Wine Marketing & Sales, Second edition by Janeen Olsen, Liz Thach and Paul Wagner.
Chapter 8: Wine Budgets and Pricing goes into the cost associated in entering competitions and their potential impact on wine pricing. Also makes the interesting point that for supermarket wines, having a floor stack is far more valuable than a gold medal.

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