Tag Archives: Robert Parker

Stop Scaring the Newbies — A Look at the Wine Hierarchy of Needs

While I greatly enjoy his philosophical pondering on his Edible Arts blog , I couldn’t disagree more with Dwight Furrow’s recent post decrying “Bad Advice for Novice Wine Drinkers”. The offending guidance is to drink what you like because “If you like it, it is good”.

Furrow dislikes that approach because he feels it curbs a desire to learn more about wine and expand horizons.

The slogan assumes that there is nothing beyond your merely liking something that accounts for its quality, nothing more to be discovered and nothing more to be enjoyed. Thus, if you endorse this claim you have no reason to recognize the limitations of what you like or search for something better. It is a shame to encourage such an attitude in novice wine drinkers. — Dwight Furrow, Bad Advice for Novice Wine Drinkers, 12/13/2018

Furrow errs in two regards here.

For one, there are a lot of drinkers who will never expand beyond simply drinking what they like. They will never develop a desire to want to learn more. Nor will they ever care to think about the quality of what they’re drinking. While that can be a shame, it’s only a shame to us–the Winos who want more from our wines.

We are the ones shedding the tears of shame at all the things we feel our fellow wine drinkers are missing–not the newbie that is happily content sipping on Apothic Brew.

The second area that Furrow overlooks is that of internal inertia or motivation. The novice drinkers who are destined to explore and expand their horizons will feel that inertia on their own. They don’t need “gentle coaxing”–especially not in the form of telling them that what they’re currently drinking is crap.

My outlook on this is shaped by Maslow’s hierarchy of needs which we can adapt to the motivation and growth of wine drinkers.

Image source https://medium.com/@crypto_maven/bitcoin-maslows-hierarchy-of-needs-7bf1be0a366c

Original image from Bitcoin & Maslow’s Hierarchy of Needs. Drawing by Kenneth buddha Jeans with text added.

A Wine Hierarchy of Needs

Our motivations as wine drinkers are not that dissimilar from our motivations for everything else in life. There are basic needs that enjoying wine can fulfill as well as the potential for more emotional and intellectual satisfaction.

There are other benefits to viewing wine drinkers through Maslow’s pyramid. You get a sense for the breadth of each level. The Winos among us would love for everyone to get the same enjoyment with wine that we do. Yet, while we want to share our geeky connoisseurship, most people are going to plateau before that. Most wine drinkers find their needs met at other levels.

The problem comes when we try to put expectations and judgement on the motivations of people who are at these different levels. When we expect newbies who are driven by safety or physiological motivations to “know better” or at least want to know better, we’re not educating them. We’re not helping them to “master” their current level and potentially move on to the next.

If anything, we’re scaring them back to the comforts of what’s familiar and giving them little desire to want to associate with wine or “wine people”.

To really educate and appeal to wine drinkers at all levels, we need to understand where they are in their journey and what is motivating them.

Physiological – I want to drink wine with food or for my own pleasure.

This is where everyone starts–even Fred Dame, Jancis Robinson and Robert Parker. Everyone first approached wine as something to drink. We may have been introduced to it on the dinner table with family or in a red solo cup at party.

Photo by Arnaud 25. Uploaded to Wikimedia Commons under CC-BY-SA-3.0

Or as god knows what mixed into a sangria.

It was an accompaniment to something–whether it be a meal or a moment–and likely we did not give much thought to what was in the glass.

For a lot of people who drink wine, they will never go beyond this level. Wine will still be “foodstuff” to have at the table like it’s been in Europe for centuries. Or it will be “booze”, something to give a warm buzz that is more flavorful than beer and doesn’t hit as hard as a cocktail.

But there will be people who begin paying attention to what is in their glass. The first serious question that they’ll ask will be “Do I like this?”

Safety – I don’t want to buy something I’m not going to like.

When a wine drinkers starts to think about what they like and don’t like in wine, they become motivated by “safety”. They don’t want to waste their time, money or pleasure drinking things that they don’t enjoy.

Photo by mari. Uploaded to Wikimedia Commons under CC-BY-2.0

The best education that sommeliers and wine stewards can give newbies at this level is help with language to explain what they like or don’t like in a wine.
This is NOT the level to be “educating” them on good tastes vs bad.

These drinkers might not have the language to explain what they like but they eventually notice patterns. They might not like the “bitterness” or “sour” flavors of tannins and acid. Instead, it could be the siren songs of residual sugar and “smoothness” that beckons them.

This is the stage where newbies often get the scorned advice to “drink what they like”. But the idea is not to stunt their growth or education. The idea is to keep them enjoying wine and to not get turned off or intimidated.

If we start trashing their tastes and enjoyment, we slam the door shut on the next level of motivation before the newbie even get’s a chance to peek inside.

Belonging – I want to go wine tasting and travel to wineries with friends.
Photo by U.S. Department of Agriculture. Uploaded to Wikimedia Commons under CC-BY-2.0

The tasting room not only gives wine drinkers a sense of social belonging, but also exposure to different wines that they may end up liking.

Wine is a social beverage. It brings people together. But it can also push people away.

If we scare newbie drinkers into doubting themselves–into thinking their tastes are bad–we send the message that they don’t belong. We give them no motivation to continue exploring.

Yet for the people that reach this stage, there is internal inertia that exposes them to other horizons. Wine drinkers that enjoy wine enough to want to share it end up meeting fellow wine lovers. They begin seeing a world beyond their own experiences. They’re introduced to other wines that people enjoy and, perhaps, find their own tastes broaden.

Most importantly, here is where the seeds of education that us Winos so desperately want to sow can finally be planted.

Esteem – I really want to learn more about wine.
Photo by GoodWineUnder20. Uploaded to Wikimedia Commons under CC-BY-2.0

The motivation of esteem for wine lovers can lead them to want to attend wine classes and seek out various certifications.

This is where we get the audience of wine drinkers who can understand Furrow’s (very valid) point that “Discovery, learning, and insight ultimately depend on evaluation.

They begin to realize that there are quality distinctions between wine. There are reasons why a great Burgundy cru is more sought after than something like Meiomi or Mark West.

They might not at first recognize all the reasons behind those distinctions–terroir, viticulture and winemaking–but they at least have a sense of its existence.

These are the people that seek out blogs like Edible Arts and SpitBucket to read. However, while I’m sure Dwight would love to see his readership grow as much as I do, we can’t kid ourselves into thinking that this level of the pyramid is ever going to be as large as the preceding levels.

There will always be people whose motivation with wine “caps out” at other levels. There will always be people that find wine’s fulfillment of their physiological, safety and social belonging needs is enough.

And, honestly, that is perfectly fine.

Self-Actualization – Wino

I think that there is a fear that if “good quality” wine is not being appreciated by the masses, then these wines are going to be harder to find. There is some validity to that fear because wine is, after all, a business. Wineries need to sell wine to survive. For small family producers, especially, the quest to eek out a living is fraught with challenges.

Bob Betz

The realm of “Winos” is not limited to just sommeliers, stewards and bloggers.
There will always be high quality wine to enjoy made by Winos, like Bob Betz, who are motivated by a need to share their passion for wine.

I get that. This is why I pick up the same banner of education as so many sommeliers, wine stewards and bloggers like Dwight Furrow do. It’s part of being a “Wino”.

However, even though this tip of the pyramid reflects only a tiny segment of the masses, it is still populated by a lot of crazy folks. Folks who are willing to devote their lives to crafting high quality wine that they not only want to drink but also share.

These are the people who don’t get into winemaking to make a fortune selling to the masses.

Instead, these winemakers do it because once you reach the motivation of “Self-Actualization”, of realizing who you are and what you’re passionate about, the next step of “Transcendence” is about sharing that part of you and positively impacting others.

Let the newbies drink what they like and let them grow if they want to.

But it’s okay if they don’t grow. It’s okay if they’re happy and content with where they are and what they are drinking.

Rather than fretting, give a toast, instead, to the joy of every wine drinker getting their needs met.

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Naked and Foolish

Photo By Randy OHC - originally posted to Flickr as After the Tasting, CC BY 2.0It’s been a busy couple weeks for travel, so I missed the latest brew-ha on the Wine Twitterati.

This time it was over online UK wine retailer Naked Wines’ ad campaign on the “5 golden rules to choosing a good bottle of wine”.

The original post has since been made private, but Oliver Styles at WineSearcher.com and Joe Roberts at 1WineDude have good write-ups with details and the fall-out.

The brunt of the dust-up was over the insinuation that trusting “real customer reviews” (like those of CellarTracker, Vivino and, of course, featured on Naked Wines) is better than relying on medals awarded by wine competition or those of professional wine critics who “…need to seem useful, or they’ll be out of a job! So they invent trends and get paid to push you toward certain wines.”.

I’ve made my feelings about wine competitions known in my post Wine Competitions — Should Wine Drinkers Care?.  I think Styles and Roberts more than ably dispel the notions that wine critics “create trends” to seem useful. Frankly, that idea is ludicrous.

Some of the most significant trends in wine today are the use of virtual/augmented reality labels like those pioneered by Treasury Wine Estates for their 19 Crimes, The Walking Dead and Beringer wines as well as can packaging for wine, bourbon barrel aging and wine-hybrid infusions like Apothic Brew. None of these are trends that professional wine critics would touch with a 10-foot poll–much less invent and “push.”

However, I do want to talk about the trusting “real customer reviews” part.  Is this is really a great idea?

Maybe? Because “wine people” aren’t normal.

I say that with the utmost affection as a self-proclaimed “wine geek” but it’s true. We’re not normal. Around 95%+ of wine drinkers just want to open up something tasty to drink or have with dinner. Yet, we “wine folks” obsess over the minutiae of minerality, typicity and terroir. We seek stories when regular wine drinkers just seek satisfaction. We desire depth and complexity when the average consumer wants value and consistency.

Photo by Petrovsky. Released on Wikimedia Commons under CC-BY-3.0

Some of us even taste with puppets. (Austrian performer Karin Schäfer)

We’re two different beasts. Considering that professional wine critics and writers surround themselves with wine for a living, it’s almost like we’re living on two different planets when you listen to “wine people” versus “wine drinkers” talk about wine.

Then you add in the inherent air of snobbery that permeates throughout the wine industry. It’s not hard to see how “regular people” can be inclined to ignore the critics in favor of the opinions of regular Joes and Janes like themselves.

I can sympathize with this view and touched on the value (or lack of value) of expert opinions in wine in my post Jamie Goode is a tool, so I’m not really going to get into a debate here about “Real People” vs. “Real Experts.”

Instead, I’m just going to lay naked my skepticism and cynicism about “crowd-based reviews” because of how easy it is for wineries and mega-corps to game and manipulate them–and, in general, how useless ratings tend to be.

Have Internet, Will Troll

There is a litany of online resources and stories about how businesses can game Yelp’s review system to improve their ratings and rankings.

The most common method is creating “fake reviews” which Yelp, being a multi-billion dollar company, dedicates millions of dollars in labor and technology resources to combat. But it still happens. Oh and never mind the potential ethical quandary with advertisers.

And it’s not just Yelp, but virtually every user-based review platform is susceptible to people playing games like TripAdvisor for restaurants and hotels or any online poll ever created.

Now ask yourself, do you think wine user-based review platforms like CellarTracker or Vivino have even a fraction of Yelp or TripAdvisor’s resources to combat gaming, rating manipulation or fake reviews?

Of course, they’re going to try their best, but the Internet will always be better. Any winery or mega-corporation with a little time/marketing budget/interns/desire can draft a plan to create enough accounts and reviews to drive the narrative they want to be told.

It’s not all bad, but it’s not all good either

Confession time–I regularly use CellarTracker. I don’t post reviews there, but I’ll read the reviews of friends I know and sometimes use their feedback to make purchasing decisions. I’ll also use it gauge drinking windows of wines that I already own since the likelihood of a fake winery review saying “Yeah, you better wait 2-3 years before opening this up. It was super tight”–is pretty low.

I downloaded and played with Vivino a few times (and still have the app on my phone), but the amount of eye-rollingly bad 3.5-4.0 rated wines has dismayed me of its usefulness. I do agree with The Wine Daily though that most of the wines with meager ratings (like 2.5 or less) tend to bear out.

But I’ve had tons of truly stellar wines in that “no man’s land” rating of 2.6 to 3.4. Yet these wines are often overlooked because 3.5 is the “new 90 points”. This is one of the many reasons why I eschew the use of numerical ratings and instead evaluate wines on value.

And then there are 29,000+ people with different tastes in wine.
Unfortunately, there isn’t an easy way (that I know of) on apps like Vivino to personalize ratings and filter out people who give high scores to wines you don’t enjoy.

Even when we let the masses of “regular wine drinkers” indulge in their inner Robert Parkers, we still end up with the same pratfalls that we get with professional critics. Good wine still gets overlooked if it doesn’t achieve some magical number.

That’s not democracy, that’s duplicity.

Moral of the Story — Trust yourself

The only fail-safe method of buying wine is to accept that there isn’t a fail-safe. A highly rated wine (regardless of who or what is giving the rating) is not a guarantee of anything. It’s kind of like finding out Santa isn’t real, I know, but instead of despairing, this instead should be freeing. Life is about trying new things and if you’re not beholden to rankings or ratings, then you have a whole world of wine in front you to explore.

Sure, a review or word of mouth recommendation may have steered you towards that path. That’s fine. There is nothing wrong with that. But ultimately in deciding that this new thing was now a personal favorite you didn’t default back to their judgment. Instead, you made up your mind that this was something wonderful that you wanted to experience again.

The One Universal Truth

Here’s one universal truth to cling to–everything, and I mean everything, that you ever fell in love with started at one point as something you hadn’t tried yet.

Your favorite experience, food, musician, movie and, yes, wine began at some point as something new to try. The only way you ever discovered these joys and pleasures was by putting a foot forward and taking a chance.

That is why you shouldn’t be afraid to branch out and try something that hasn’t been reviewed or doesn’t have the magical 90+ points/3.5 ratings. Whether one critic or a 1000 internet strangers reviewed the wine, none of them are going to have the same palate as you. And not a single one is going to be giving you their wallet to make the purchase.

Everything always falls back to you and that is why you, and only you, are the best judge of what you should be drinking.

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Playing the Somm Game in Vegas

“Unicorns aren’t real, but the house advantage is.”

I just got back from a weekend in Las Vegas where I lost far more than I care to admit at the casinos.

Growing up in St. Louis with church bingo and riverboat casinos, I will always have soft-spot for the gambler’s heart.

But man does it suck losing.

However, as I’ve gotten older I’ve found one game that I love playing in Vegas where I’m a sure bet to come out a big winner–the Somm Game.

How to Play

It’s a simple game. You go to a nice restaurant with a thick, Bible-size wine list.

Give the sommelier your budget, what food you are ordering, let them know you are open to anything and then let them take it from there.

That’s it. That’s the game and the payoff is almost always better than anything you’ll find at the tables or slots.

Why the Somm Game works

First off, your objective is to have a great dining experience. You know who else shares that same objective? The sommelier. Their entire job is to give you a memorable experience so the house odds are already in your favor.

Just like I’m sure you perform best at your job when your clients let you do your thing, so too do sommeliers really get a chance to shine when you simply trust them to do what they are trained to do—which is far more than only opening bottles and pouring them into decanters.

And *spoiler alert* sometimes they have bottles like this just “lying around”.

Sommeliers are professionals and many have spent years honing their craft, studying, tasting and traveling the world of wine. With certification programs from the Court of Master Sommeliers, Wine & Spirits Education Trust, International Sommelier Guild and the like, the quality of wine education in the industry has never been higher. Why let that advantage go to waste?

And it is an advantage–one that even the most savvy and experienced wine drinkers don’t readily have.

Look I know my fair share about wine. I can open up a wine list and recognize most every name and region on it. I can hold my own rattling off producers, soil types, grapes varieties and facts. But I’ll tell you what I don’t necessarily know—how everything on the list is drinking now and what exactly will pair best with the particular flavors of the chef’s cuisine.

No matter how much a person knows about wine, the odds are that the sommelier team knows their own list and their own food at least a little bit better than you do. Especially at a restaurant with a good wine program that involves frequent tastings and pairing exercises, they’re going to have a leg up on you with what is drinking great right now and is pairing well.

“But Amber, I don’t want to get ripped off by restaurant mark ups!”

Okay, I know restaurant mark ups can be painful to swallow. Believe me, it’s even tougher when you’ve been in the business and know intimately what the typical wholesale and retail prices are of the wines you frequently see on wine lists.

But here’s the beauty of playing the Somm Game and trusting the sommelier to make the wine picks—most likely you’re going to avoid getting the crazy mark up wines and instead get the gems that the sommeliers themselves would pick for their own dinners.

By trusting the sommeliers you are far less likely to get “ripped off” by markups than you would be ordering on your own. They don’t need to sell you the crazy high mark up wines because your fellow diners are already buying those wines and paying the “Ego Tax” on them.

The “Ego Tax”

General rule of thumb–if an average wine drinker would recognize the name on a wine list then you are probably going to pay an “ego tax” ordering it.

Restaurants are businesses and all businesses aim to make a profit. With margins on food being so tight, it naturally falls on the beverage side of the business to earn healthy returns.

In the wine industry, there are certain well known brands that restaurants know will sell off their wine list without any effort. These are your Jordan, Caymus, Rombauer, Veuve Clicquot, Dom Perignon, Opus One and Silver Oak type wines of the world.

There is no need for effort because wine consumers will order these wines on their own as frequently these are the only names on the list they recognize. Often their ego (either hubris or an irrational fear of looking helpless) keeps them from seeking the sommelier’s assistance so they retreat to the comfort of a known quantity.

But these “known quantities” are often the highest marked up wines on the entire list!

That hesitance to relinquish control and trust the sommelier to guide you out of the realm of the “the same ole, same ole” is not limited to just “regular wine drinkers”. It hits folks who “know wine” and have been around the industry. I mean come on! We don’t need help. We know how to order wine and what’s good!

And that is why restaurants make bank off of the “Ego Tax”.

Which is fine, I suppose, if you are living off an expense account and paying with someone else’s dime. But most of us in the real world aren’t expense account dandies so it’s pointless to be paying the “Ego Tax” when all we’ve got to do is trust the somm and have some fun.

The Somm Game in Action

When I play the Somm Game, I start by introducing myself as a wine geek and telling the sommelier that all I want to do this evening is “geek out” a bit. Sometimes in the conversation that follows I will mention my wine industry background but that is rarely brought up. My approach is to present myself as just a geek that trusts and respects the sommelier’s judgement and expertise.

I give them a budget and tell them that I’m open to anything–glass pours, half-bottles, full-bottles. I recommend going a little higher in your budget than you would usually give yourself for ordering a single bottle because the more flexibility you give the somms, the more fun you can have. Trust me, it will pay off dividends.

I share with them what food I’m ordering–again emphasizing my openness in going with whatever the sommelier thinks will work best whether it be glass pours for each course or half/full-bottles, etc.

Then I sit back and have fun.

This weekend I had the opportunity to play the Somm Game at two restaurants–Lago by Julian Serrano at the Bellagio and at Aureole by Charlie Palmer at Mandalay Bay. Both restaurants have tremendous wine programs overseen by Master Sommelier Jason L. Smith, Executive Director of Wine for MGM Resorts International, and Mandalay Bay Director of Wine Harley Carbery.

When playing the Somm Game, it helps to increase your odds by playing with a stack deck.

Lago

At Lago, we were served by head sommelier Jeffrey Bencus, an Advance Sommelier who is on the cusp of achieving his MS. Talking with him, we found out that he has separately passed his theory and tasting exams for the Master Sommelier certification–just not within the same testing cycle.

On my own, when out for a nice dinner I usually aim for a bottle in the $250-300 range so I gave Jeffrey a budget of $350 and laid out the perimeters above. I told him we were geeks and opened to pretty much anything.

The style of cuisine at Lago is small plates so we started off with short rib cannelloni and red wine risotto.

These were red wine heavy dishes but we were delighted when he brought out a half bottle of 2015 Jean-Philippe Fichet Meursault.

Granted, coming from the tremendous 2015 vintage this wine was already playing with a full house.

With plots in the enviable “second crus” of Les Chaumes de Narvaux (upslope from the Premier cru vineyards of Les Bouchères and Les Gouttes d’Or) and Le Limozin (flanked by 1er crus Les Genevrières and Les Charmes) as well as 65 to 75+ year old vine plantings in Les Clous and Les Criots, this village-level Meursault was delivering premier cru quality pleasure.

Textbook Meursault with subtle butteriness, hazelnuts and that liquid-rocks minerality that makes this place so special for Chardonnay. I don’t remember what the restaurant price was, but the Wine Searcher Average for the 2015 was $65. Well worth finding.

The following course was Italian sausage skewers with red pepper sauce and a filet with a Gorgonzola demi-glaze. Originally Jeffrey was thinking a classic 2012 Brunnello di Montalcino but decided to geek it up more for us with a 2012 Mastroberardino Radici Taurasi from the legendary Campanian producer. I was quite familiar with Mastroberardino and their flagship Taurasi but my initial instinct was that a 2012 would be far too young.

But, again, here is where a somm’s expertise and experience with their own wine list pays off.

With nothing more than a splash decant the Radici was absolutely singing with the savory floral and spicy undertones of Aglianico complimenting not only my steak but also my wife’s Italian sausage with its sweet roasted red bell pepper sauce.

Black olives and black fruit with a long savory finish. A masterful wine from Mastroberardino that was drinking surprisingly well for a young Taurasi.

The Wine Searcher Average for this wine is listed at $47 but that is skewed a little by some discount Hong Kong retailers. In the US, it is far more common to find it retailing for $55-60.

For dessert we had a creme brulee and citrus cannoli and boy did we hit the jackpot with the Somm Game!

My wife and I were flabbergasted when Jeffrey brought out a tiny 187ml split of 1993 Château Pajzos Tokaji Esszencia.

I don’t think this wine was even on the wine list!

While I’ve had Tokaji several times, this was my first experience trying an Esszencia because of how rare (and expensive) it is. Made from the free-run juice of dried botrytized grapes, residual sugars can go as high as 85% and take over 6 years to ferment because of how sweet and concentrated it is. Tokaji Esszencia is truly one of the wonders of the wine world.

This wine was the #3 ranked wine on Wine Spectator’s Top 100 list in 1998 and was described as “a perfect wine” with 100 pts from Robert Parker.

And it was just….wow!

I think I finally found a wine that broke my mental 94 point barrier. It’s been over four days since I had this wine and I can still taste the amazing concentration of liquid figs, honey, cognac and lingering spice.

Folks….this is a WHITE wine!

Incredibly difficult to find retail due to its limited supply (only 165 cases made), the Wine Searcher Average for a 500ml of the 1993 Pajzos Esszencia is $698.

A stunning treat and life-long memory.

All together, the three wines were well around our $350 budget. As we were finishing up dinner while savoring that amazing Esszencia, I noticed the table next to us had ordered a bottle of 2006 Opus One which was $995 on the Lago’s restaurant list.

While I’m sure they enjoyed that bottle of Opus fine enough, I can’t help but think that we came out WAY ahead in our wine and food pairing experience by paying around a third of what they did.

Heck, all three of the wines we had which included one 375ml half bottle, one 750ml bottle and one 187ml split was less at restaurant mark-up than what one single bottle of 2006 Opus One averages at retail price.

That folks….is winning big with the Somm Game.

Aureole

The next night we visited Aureole at Mandalay Bay where we rolled the dice for the Somm Game with Kyran O’Dwyer, an Advance Sommelier since 2006.

While Kyran didn’t have an extra 187ml bottle of an uber-rare wine lying around, he had his own ace up his sleeve and delivered a remarkable and personalized experience that far exceeded our expectations.

We didn’t finish this bottle till just before dessert and it paired exquisitely with every dish we had.

Giving him the same $350 budget, the first roll came up sevens when he brought out a perfectly geeky Champagne–the Drappier Quattuor Blanc de Blancs featuring some of the rarest grapes in Champagne.

A blend of 25% Arbane, 25% Petit Meslier, 25% Blanc Vrai (Pinot blanc) and 25% Chardonnay to round it out, the wine was aged 3 years on the lees before being bottled with a dosage of 4 g/l. The Wine Searcher Average for it is $61 but most retailers in the US have it closer to the $120 release price noted by Wine Spectator. However it is incredibly difficult to find with most retailers (like K & L) getting less than a couple cases.

But oh is it worth the hunt!

This is a “unicorn Champagne” like the ones I’ve been on the prowl for since I finished reading Robert Walters’ Bursting Bubbles. High intensity aromatics that continually evolved in the glass with a mix of citrus lemon custard and orange blossoms with some creamy creme brulee action. Exceptionally well balanced between the creamy mousse, racy citrus notes and dry dosage, the long finish brought out intriguing salty mineral notes that lasted for several minutes after you swallowed.

For appetizers my wife got a black garlic Cesar salad while I had the foie gras du jour–which was seared foie gras with a balsamic berry reduction paired with a French toast concoction that had the chef’s homemade nutella filling. While we enjoyed the Champagne, he gave us each an additional 2-3 oz “taster pour” of the 2014 Braida Brachetto d’Acqui to go with the foie gras.

The wine was lively and fresh with ample acidity to balance the sweetness.

A seriously good sweet wine worth geeking out over.

The wine tasted like you were eating ripe strawberries picked straight from the bush. In a market flooded with Moscatos, Roscatos and Stella Rosa, sweet wines often get a bad rap as overly simple but tasting a wine like the Giacomo Bologna Braida Brachetto d’Acqui is a great reminder about how joyful and delicious “simple sweet wines” can be. At a retail average of $18 a bottle, it is also a great deal for folks wanting to trade out of the same ole, same ole for something new to try.

For dinner I had braised short rib ravioli with a smoked tomato cream sauce while my wife had one of the most delicious vegetarian lasagnas that we had ever tried. It must have had at least 20 layers of fresh pasta, butternut squash, sage, spinach and mascarpone. My ravioli was great but her lasagna was outstanding.

Of course, these dishes were quite different and not necessarily the easiest to pair with the same wine. Truthfully, on my own, I probably would have “wimped out” and took the easy route of ordering a village-level Burgundy with the thinking of acidity for my tomato cream sauce while some earthiness could play well with the lasagna without being too big or tannic. Not a perfect pairing but a serviceable one.

But Advance Sommeliers do not settle for serviceable.

One of the tell-tale signs of a good restaurant wine program is when the wine list has gems like this Portuguese Douro on it. Few people are savvy enough to recognize or order them but the sommeliers know what’s up.

Instead, Kyran surprised me with a 2012 Prats & Symington Post Scriptum de Chryseia from the Douro. I was already very familiar with the Symington family’s stable of Port houses like Cockburn, Dow, Graham, Warre and Quinta do Vesúvio but wasn’t aware of this particular Douro red wine label.

A blend of 53% Touriga Franca, 45% Touriga Nacional and 2% other Portuguese varieties, the wine was remarkably “St. Emilion-like” with a beautiful mix of blue flowers, dark fruit and savory baking spice notes on the nose. Far from being “too big” or “too tannic” for the vegetable lasagna, the wine was beautifully balance with juicy medium-plus acidity and velvety medium-plus tannins.

If this was a blind tasting and I pegged it as a St. Emilion, I would have been expecting it to be in the $45-55 range retail for a bottle. But here is where the savvy of a good sommelier comes into play because this absolute gem of a wine from a very underappreciated region is a total steal at around $26 a bottle retail.

The wine list price for this bottle was $67 which, compared to the usual 3x retail mark up common in the industry, was a great deal in its own right. Frankly, you would be hard-pressed to find a better bottle than this on most restaurant’s wine lists for less than $80.

We would have been more than happy with only this bottle for both our main courses.

But, again, Kyran when above and beyond as he brought my wife out a glass pour of the 2015 Domaine Laroche Vielle Voye Chablis to compliment her vegetarian lasagna. Sourced from 70+ year old vines, this village-level Chablis way over delivered and is another great value at $36 a bottle (and probably a $20-25 glass pour, at least).

The wine….they just kept coming!

Then for dessert my wife went with a blood orange creamsicle parfait while I ordered a maple brown butter creme brulee (my favorite dessert if you haven’t guess yet). Once again Kyran decided to individualize the pairing for us with my wife getting a glass of the 2008 Jackson Triggs Vidal Ice Wine from Niagara that was chock-full of orange blossoms and apricot notes while I got a 2011 Kracher Beerenauslese from Burgenland that had amazing lightness in the mouthfeel despite its rich concentration.

And coming…..
Like a hot slot machine.

With Wine Searcher averages of $93 and $61 respectively, my wife and I rarely buy full bottles of dessert wines because we never finish them. For us, it’s worth paying a little bit of a premium to enjoy them by the glass pour at a restaurant with a nice dessert. Yet, I rarely ever feel like I am paying a premium compared to the amount of pleasure I’m getting with the pairing.

With an end total of 2 bottles, 3 glasses and two taster pours over the course of a fabulous dinner with a personalize touch made this another jackpot win for the Somm Game. There is truly no way that I could have spent my money better that evening than just letting Kyran run the table with his fantastic pairings.

That is the beauty of the Somm Game.

Yes, it’s still gambling

And the house is going to get its share.

Of course, I could have likely bought (assuming I could even find them) bottles of the wines I had at each dinner for less than $350 on the retail market but that’s the same truth when comparing the cost of the food ingredients if you cooked the meal at home versus what you paid at a restaurant for a dish.

No one should approach the Somm Game or buying wine at restaurants with the perspective of beating retail prices. It’s never going to happen. These restaurants are businesses with overhead and staff that deserve to be paid living wages and benefits.

I’m not advocating the Somm Game as a way of “beating the house” though I do wholeheartedly endorse it as a way of getting the most out your money and having a kick-ass experience.

There is really not a dollar amount that you can put on your own personal pleasure or the joy of trying something new.

You “come out ahead” when you end up getting more than you expected with a tremendous evening of great wine, great food and great memories that happened just because you let the professionals do the very thing that they are really good at doing.

No, there is not guaranteed 100% success each time you play. Sometimes you may be at a restaurant that doesn’t have a serious wine program with trained sommeliers. Sure you can still roll the dice but, as with all forms of gambling, there is always a chance you will crap out.

I recommend checking out the wine list and asking questions of the staff to get a feel if this is the type of place that is worth playing the Somm Game at.

But in Las Vegas, with its high density of outstanding restaurants and sommeliers, I’ve found no surer bet.

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Why I Don’t Use Scores


My 60 Second Wine Reviews are a regular feature that gives me a chance to geek out about various wines. But while I deliver a “Verdict” at the end of each review, I also leave a glaring omission.

I don’t give a numerical score.

It’s not that I’m morally opposed to using the 100 point scale popularized by Robert Parker and Wine Spectator or the 20 point scale favored by Jancis Robinson and UC-Davis. I regularly look at scores by those publications and use them as tools in researching wines.

But I think they’re useless for me to give out.

A 7 Point Scale

When I first started using CellarTracker, I got into the habit of rating wines numerically but soon discovered a disturbing trend. While in theory, I had 100 points to divvy out, in truth, I was really only working on a scale of 87-94.

If the wine was well made but not my style, 90-91 points. If it had some issues then 87-89. For wines I liked it was 92-93. If it blew me away then a 94.

For some reason, I just couldn’t rate anything above 94. I always felt like there was the potential for something else to come along to raise the bar—even though I’ve enjoyed some fantastic wines over the years.

Painting by EGrützner. Sourced from Ketterer Kunst Auktion: 402, 14.05.2013, lot 699. Uploaded to Wikimedia Commons under CC-PD-Mark

Trust me, I’m a professional drinker.

The 1996 Chateau Margaux? 94 points.
The 2010 Angelus? 94 points.
The 2005 Quilceda Creek? 94 points.
The 2012 Chappellet Pritchard Hill? 94 points.
The 1970 Taylor Vintage Port? 94 points.
The 1996 Champagne Salon? 94 points.

This is not a slight on any of those wines. They all deserved the much higher scores that they got from professional critics. But for me, even though I richly enjoyed them and felt that I got more than my money’s worth with each, there was still that mental and emotional barrier that didn’t want to go higher than 94 points.

It’s silly but isn’t trying to quantify all the nuances of wine a fool’s errand anyway?

And truthfully when it comes playing the fool (and doing it well), we can’t all be a Falstaff, Stanczyk, Claus Narr or James Suckling.

I Rate With My Wallet

And I believe that most wine drinkers do the same.

While we might sometimes indulge our inner Robert Parkers with scoring, I would wager that most of the time when we evaluate a wine, we judge it on if we got enough pleasure to merit the cost of what we paid. It’s human nature to expect more from a $100 bottle of wine than a $10 bottle and that is the approach I take with each wine I taste.

I view the cost of each bottle as a potential investment in pleasure and I seek a solid return on my investment.

94 points but well worth splurging on to try at least once in your life.

And it is my investment as my wife and I personally buy more than 90% of the wines (and whiskeys) that I review on this blog whether it be the 2006 Petrus, 20 year Pappy Van Winkle, Taittinger Champagne Comtes de Champagne Rosé or the Groth, Pegau CdP, etc. A few times even at restaurant markups!

Now some wines like the 2007 Poisot Romanée-Saint-Vivant and the wines featured in my Walla Walla Musings post, I do get to taste at tastings open to industry/media. I often get my tasting fees waived at wineries for being in the industry. But with each wine, I always default back to the question of “Would I pay $$ to purchase this wine?”

If I taste it blind and don’t know the cost, I ascribe a price point that I feel would be a good value if I was buying the wine.

But unlike Robert Parker, Jancis Robinson, James Suckling and the like, I’m not trying to be a professional wine critic or consumer advocate. I’m just a geek who likes to drink.

I rate wines on my personal scale of if I think they’re worth spending money on. I do that ultimately because that’s what I’m interested in. Do I want to buy this wine (again)? Just as other folks have their own tastes, people also have their own scale of value.

That’s perfectly fine and, frankly, is the reason why I put the “Verdict” section at the very bottom of each review. My opinion is just my opinion and, besides, it’s really the “Geekery” section where you’ll find the good stuff anyways.

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Quilceda Creek Release Party

If you ask Washington wine lovers what are the “cult wines” of Washington–the Screaming Eagles, the Harlans or the Grace Family Vineyards of the state–one name that would be unanimously mentioned is Quilceda Creek.

With the mailing list long since closed, and a healthy waiting list to boot, my wife and I were lucky to get on the members list back in 2009. Each year we look forward to the release of the Columbia Valley Cabernet Sauvignon. Below are some of my thoughts from this year’s release party.

But first, some geeking.

The Background

Quilceda Creek was founded in 1978 by Alex and Jeannette Golitzin. Alex’s maternal uncle was the legendary André Tchelistcheff who helped Golitzin secure vineyard sources and provided barrels from Beaulieu Vineyards. At the time of Quilceda’s founding, there were only around 12 wineries operating in Washington. In 1992, their son Paul joined the winery and today manages both vineyard operations and winemaking.

In addition to Tchelistcheff, the Golitzins can also count Prince Lev Sergeyevich (1845-1915/16) of the House of Golitsyn as another winemaking ancestor. Sergeyevich was the official winemaker to Czar Nicholas II with the sparkling wines produced at his Crimean winery, Novyi Svit, served at the Czar’s 1896 coronation. It is believed that Sergeyevich’s sparkling wines were the first “Champagne method” bubbles produced in Russia.

Quilceda Creek has received six perfect 100 point scores from Robert Parker’s Wine Advocate–for the 2002, 2003, 2005, 2007 and 2014 Columbia Valley Cabernet Sauvignon and the 2014 Galitzine Vineyard Cabernet Sauvignon from Red Mountain. In 2011, the 2005 Columbia Valley Cabernet Sauvignon was served by the White House for a state dinner with Chinese president Hu Jintao.

The winery has been featured several times on Wine Spectator’s Top 100 list, including twice being named #2 wine–in 2006 for the 2003 Columbia Valley Cabernet Sauvignon and in 2015 for the 2012 edition of that wine.

The Vineyards

Photo by Williamborg. Released on Wikimedia Commons under PD-self

Kiona Vineyard on Red Mountain–which played an important role in the early wines of Quilceda Creek.


Paul Gregutt, in Washington Wines, notes that in the early years of Quilceda Creek, Otis Vineyard in the Yakima Valley was the primary source of fruit.

In the 1980s, the focus moved to Red Mountain with Kiona Vineyards providing the fruit for several highly acclaimed vintages. Eventually Klipsun, Ciel du Cheval and Mercer Ranch (now Champoux) were added to the stable.

Today, Quilceda Creek focuses almost exclusively on estate-own fruit, making four wines that are sourced from five vineyards.

In 1997, Quilceda Creek joined Chris Camarda of Andrew Will, Rick Small of Woodward Canyon and Bill Powers of Powers Winery/Badger Mountain to become partners in Champoux Vineyard in the Horse Heaven Hills AVA. First planted by the Mercer family in the 1970s, fruit from Champoux Vineyard has formed the backbone for nearly all of Quilceda Creek’s 100 pt wines. In 2014, when Paul and Judy Champoux decided to retire, the Golitzins purchased their interests in the vineyard.

The author with Paul Golitzin.


In 2006, they acquired a 4.5 acre parcel next to Champoux which they named Palengat after Jeannette Golitzin’s side of the family. Located on the south slope of Phinny Hill, the vineyard was planted between 1997-2002.

In 2001, the Golitzins partnered with Jim Holmes of Ciel du Cheval Vineyard to plant a 17 acre estate vineyard, the Galitzine Vineyard, on Red Mountain next to Ciel du Cheval. The vineyard takes its name from an old spelling of the family’s surname and is planted exclusively to clone 8 Cabernet Sauvignon. Originally derived from 1893 cuttings taken from Chateau Margaux in Bordeaux, clone 8 is highly favored by acclaimed Cabernet Sauvignon producers.

Planted in 2010, Lake Wallula Vineyards in the Horse Heaven Hills is 33 acres planted exclusively to Cabernet Sauvignon on a plateau overlooking the Columbia River.

The Wallula Vineyard near Kennewick was developed by the Den Hoed family in 1997 in partnership with Allen Shoup (now with Long Shadows Vintners).

The Wines

In addition to tasting and releasing the 2015 Columbia Valley Cabernet Sauvignon, the 2015 Columbia Valley Red blend was also tasted.

2015 Columbia Valley Red Blend is a blend of 81% Cabernet Sauvignon, 11% Merlot, 4% Cabernet Franc, and 4% Petit Verdot that was sourced from the Champoux, Galitzine, Palengat and Wallula vineyards. Essentially a “baby brother” to the flagship Cab and vineyard designated Galitzine and Palengat, the CVR is selected from declassified lots that have been aged in 100% new French oak 18-21 months.

The 2015 Columbia Valley Red blend (CVR) just wasn’t doing it for me at this tasting.


Medium intensity nose. Surprisingly shy as this wine is usually raring to go. Some dark fruits–blackberry and cassis–and noticeable oak spice.

On the palate, those dark fruits carry through but become even less define than they were on the nose. Medium acidity and a bit of back-end alcohol heat contribute to the disjointed feeling with this wine. The medium-plus tannins are firm but do have a soft edge that adds some texture and pleasure to the mouthfeel. Moderate length finish of mostly heat and oak.

2015 Columbia Valley Cabernet Sauvignon is 100% Cab sourced from the Champoux, Lake Wallula, Palengat and Wallula vineyards. The wine was aged 20 months in 100% new French oak.

Medium-plus intensity nose. Rich dark fruits with razor sharp precision–black plums, blackberries and even blueberries. There is also a woodsy forest element that compliments the noticeable oak spice.

On the palate, a lot more of the vanilla and oak baking spice notes carry through–particularly cinnamon–that adds a “pie-filling” richness to the wine. However, the medium-plus acidity balances this hefty fruit exceptionally well to add elegance and freshness. High tannins are present but like the CVR have a soft edge that makes this very young Quilceda Cab surprisingly approachable now. You can very much feel the full bodied weight of its 15.2% alcohol but, unlike the CVR, there is no back-end heat tickling the throat. Still only a moderate length finish at this point but the lasting impression is the juicy, rich fruit.

The tasting and barrel room of Quilceda Creek in Snohomish.


The Verdict

This tasting was a complete role reversal of the CVR and Columbia Valley Cabernet Sauvignon. Usually it is very consistent that the CVR is happily ready to be consumed young while the Cab needs some cellar time to fully integrate and shed the baby fat of oak.

Though that “baby fat” of new oak is still present in the 2015 Columbia Cabernet Sauvignon, the precision of the fruit and elegance is striking right now. This is, by far, one of the best tasting new releases of the Columbia Valley Cab that I’ve had. While I’m still concerned with the high alcohol level, I’m very optimistic about how this wine will age and develop in the bottle.

While I was able to get this for the member’s price of $140, the Wine Searcher average for the 2015 is now $218. Putting this in context of similar priced Napa Valley wines like Opus One, Caymus Special Select, Pahlmeyer Proprietary, Joseph Phelps Insignia, Stag’s Leap Cask 23, Mondavi To Kalon and Dominus—there is no doubt that the Quilceda Creek Columbia Valley Cabernet Sauvignon belongs in that league and should probably be batting clean-up in that line-up.

Pallets of the 2015 Columbia Valley Cabernet Sauvignon. Even at the member’s $140 a bottle price, this is still over a million dollars worth of wine.

The CVR was $42 for members ($65 on Wine Searcher) and is usually one of the most screaming deals in wine. I would compare previous vintages of the CVR to $70-100 Napa wines like Silver Oak, Frank Family, Groth, Cakebread and Caymus and watch the Quilceda Creek Columbia Valley Red blend blow them out of the water.

But this 2015 vintage…I don’t know. It’s very possible that I got an awkward bottle or that the wine, itself, is just in an awkward phase of its development. It’s worth keeping an eye on but till then I would recommend the almost ironic advice of enjoying your 2015 Quilceda Creek Columbia Valley Cabernet Sauvignon now while waiting for the “baby brother” 2015 CVR to age.

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Book Review — Washington Wines and Wineries

A few thoughts on Washington Wines and Wineries: The Essential Guide by Paul Gregutt.

Overview

The Washington wine industry is the second largest producer of premium wine in the United States behind California with more than 900 wineries and over 350 vineyards.

Top 100 lists from publications like Wine Spectator and Wine Enthusiast are frequently dotted by Washington wines including the 2005 Columbia Crest Reserve Cabernet Sauvignon that was named the #1 wine on Wine Spectator’s 2009 list. Numerous Washington wines from Quilceda Creek, Cayuse and Leonetti have earned perfect 100 point scores from Robert Parker’s Wine Advocate.

In 2014, the 2011 L’Ecole Ferguson won Best Bordeaux Blend in the World at the Decanter World Wine awards.

Yet, while you can easily find literally hundreds of books to learn about California wine, the pickings on the people, places and wines of Washington are much more slim.

Thankfully, Paul Gregutt, a former columnist for The Seattle Times and Wine Enthusiast, has helped fill that gaping hole with the best reference standard to date about the Washington wine industry.

With the first edition released in 2007 and an updated, expanded 2nd edition released in 2010, Gregutt’s work is broken into two parts.

Part one includes a brief history of the Washington wine industry from Walla Walla’s first plantings in the 1860s, W.B. Bridgman’s 1917 plantings of Vitis vinifera on Snipes Mountain, to the rise of Associated Vintners and the birth of the modern Washington wine industry in the 1970s & 1980s. In the first edition, Gregutt also discusses the 1825 plantings at Fort Vancouver.

An example of the varietal pages where Gregutt list some of the best Washington examples of several varieties (like Cabernet Franc)

Gregutt then moves into a chapter exploring the (then) 11 AVAs of Washington. Since 2010, the number has grown to 14 AVAs with Naches Heights (2011), Ancient Lakes (2012) and Lewis-Clark Valley (2016) joining the ranks with The Burn likely to soon follow.

The third chapter goes into the major grape varieties grown in Washington State, profiling the wine regions, flavor characteristics and top producers for many of the nearly 70 different grape varieties grown in Washington. Gregutt hits not only the big varieties like Cabernet Sauvignon, Chardonnay and Merlot but also touches on the history and importance of Riesling in the Washington wine industry as well as some of the more obscure but notable varieties grown such as Chenin blanc, Roussanne, Viognier, Barbera, Counoise, Petite Verdot, Tempranillo and Zinfandel.

The final chapter in Part 1 examines 20 of Washington’s most important vineyards, including many that would be considered the “Grand Crus” of the state such as Boushey Vineyards, Champoux and Ciel du Cheval. In each profile, Gregutt talks not only about the history and terroir of the vineyards but also notes which grape varieties and wineries tend to showcase each vineyard’s unique qualities.

Betz, one of the Five Star Wineries profiled by Gregutt.

In Part 2, Gregutt profiles over 200 different Washington wineries–breaking them into categories like Five Star wineries (such as Betz, Cadence, L’Ecole, Quilceda Creek and Woodward Canyon), Four Star wineries (like Boudreaux Cellars, Gordon Brothers, Hedges and Sheridan Vineyard), Three Star wineries (like àMaurice, Apex, Camaraderie Cellars, Chinook, Gamache, Kiona, Otis Kenyon and Tagaris) and then finally Rising Stars (like Efeste, Hestia, Lost River, Doubleback and Whidbey Island Winery).

Some Things I Learned

In the history chapter, I was particularly fascinated with the era following Prohibition where liquor laws that still severely restricted access to hard alcohol and cocktails discouraged the nascent Washington wine industry from focusing on dry European-style wines in lieu of producing sweet, fortified wines.

The rise of Merlot in the 1990s was also an interesting read, especially hearing that Jed Steele, while consulting winemaking for Northstar Winery, was promoting the Walla Walla winery as “Washington’s answer to Ch. Petrus.” I enjoy Northstar quite a bit but I think we should forgive Steele of the hyperbole.

In the AVA chapter, I developed more of an appreciation for the “workhorse wine regions” of the Wahluke Slope and Horse Heaven Hills that often get overlooked in favor of the “Sexier AVAs” of Red Mountain and Walla Walla. With more than 80,000 acres, the Wahluke Slope is responsible for around 15% of all the wines produced in Washington while the Horse Heaven Hills is responsible for 25%–and was also home to the state’s first 100 point wines from Quilceda Creek’s Champoux Vineyard Cabernet Sauvignon.

Even at 14 years of age, this 2003 Gorman Pixie Syrah from Red Mountain still had that zesty lemon-lime note Gregutt describes along with some gorgeous bacon fat!

In Chapter 3, Gregutt does an outstanding job explaining the typicity and unique characteristic of grape varieties grown in Washington soils which are invaluable for folks studying how to blind taste. I know now to look for things like the blueberry and light-olive notes of Cabernet Franc, the distinctive “streak of lemon-lime zest” in Washington Syrahs and the mix of Japanese pears and green apple flavors that tend to show up in the state’s Pinot gris wines.

Wines I Want to Try Because of This Book

Throughout Washington Wines, Gregutt name drops many intriguing wines (particularly in the grape variety and wineries chapters). But after reading Gregutt’s book, I think I’m most interested in doing comparative tastings of Washington terroir.

One tasting that particularly intrigues me is investigating the 10 different Wahluke Slope Vineyards manage by the Milbrandt family–including Northridge, Sundance, Clifton Hill, Pheasant, Katherine Leone and Talcott Vineyards. Ideally I’d want to compare with the same variety (like Merlot or Syrah) and find as many vineyard designated examples from the same winery as I can. Looking on Wine Searcher, I see that Bunnell Family Cellar and Charles Smith’s K Vintners have some individual bottlings from these vineyards.

The history geek in me would also love to try a Muscat of Alexandria from the 1917 W.B. Bridgman plantings in what is now Upland Vineyard on Snipes Mountain.

New Reading Recommendations I Got From This Book

Because Gregutt was blazing new trails in this in-depth overview of the Washington wine industry, there wasn’t a lot of other source material that he could point uber-geeks like me to.

From a historical perspective, it’s worth seeking out Leon Adams’ Wines of America which included the first critical acclaim of a Washington wine–a 1966 rosé of Grenache made by Associated Vintners.

One book that Gregutt does cite is The Wine Project: Washington State’s Winemaking History by Ron Irvine and Walter Clore (“The Father of Washington Wine”). This was actually a required text book during my time at the Northwest Wine Academy when I was earning my wine production degree. Prior to the 2007 release of Gregutt’s Washington Wines, this was virtually the only book that seriously looked at the Washington wine industry.

Final Thoughts

In the very first chapter, Gregutt recounts a story from Master of Wine Bob Betz about promoting Washington wine on the East Coast of the United States. One time after a long presentation about the history of the state, the many AVAs and grape varieties grown in Washington, Betz opened the session up for questions from the audience. The first query he got was someone wondering on what side of the Potomac were Washington’s wine grapes grown.

That anecdotal story encapsulate very well the issues that the Washington wine industry has in distinguishing itself–not only on the world’s stage but also at home in the United States where California casts a very long shadow. Throughout Washington Wines and Wineries: The Essential Guide, Paul Gregutt does an outstanding job highlighting the terroirs, wineries and people that make Washington unique.

It is not only a must-read for people who want to learn more about the 2nd largest producer of American wines but also for folks who have already discovered and fallen in love with the bounty of wines that Washington offers.

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Book Review — Washington Wines and Wineries

A few thoughts on Washington Wines and Wineries: The Essential Guide by Paul Gregutt.

Overview

The Washington wine industry is the second largest producer of premium wine in the United States behind California with more than 900 wineries and over 350 vineyards.

Top 100 lists from publications like Wine Spectator and Wine Enthusiast are frequently dotted by Washington wines including the 2005 Columbia Crest Reserve Cabernet Sauvignon that was named the #1 wine on Wine Spectator’s 2009 list. Numerous Washington wines from Quilceda Creek, Cayuse and Leonetti have earned perfect 100 point scores from Robert Parker’s Wine Advocate.

In 2014, the 2011 L’Ecole Ferguson won Best Bordeaux Blend in the World at the Decanter World Wine awards.

Yet, while you can easily find literally hundreds of books to learn about California wine, the pickings on the people, places and wines of Washington are much more slim.

Thankfully, Paul Gregutt, a former columnist for The Seattle Times and Wine Enthusiast, has helped fill that gaping hole with the best reference standard to date about the Washington wine industry.

With the first edition released in 2007 and an updated, expanded 2nd edition released in 2010, Gregutt’s work is broken into two parts.

Part one includes a brief history of the Washington wine industry from Walla Walla’s first plantings in the 1860s, W.B. Bridgman’s 1917 plantings of Vitis vinifera on Snipes Mountain, to the rise of Associated Vintners and the birth of the modern Washington wine industry in the 1970s & 1980s. In the first edition, Gregutt also discusses the 1825 plantings at Fort Vancouver.

An example of the varietal pages where Gregutt list some of the best Washington examples of several varieties (like Cabernet Franc)

Gregutt then moves into a chapter exploring the (then) 11 AVAs of Washington. Since 2010, the number has grown to 14 AVAs with Naches Heights (2011), Ancient Lakes (2012) and Lewis-Clark Valley (2016) joining the ranks with The Burn likely to soon follow.

The third chapter goes into the major grape varieties grown in Washington State, profiling the wine regions, flavor characteristics and top producers for many of the nearly 70 different grape varieties grown in Washington. Gregutt hits not only the big varieties like Cabernet Sauvignon, Chardonnay and Merlot but also touches on the history and importance of Riesling in the Washington wine industry as well as some of the more obscure but notable varieties grown such as Chenin blanc, Roussanne, Viognier, Barbera, Counoise, Petite Verdot, Tempranillo and Zinfandel.

The final chapter in Part 1 examines 20 of Washington’s most important vineyards, including many that would be considered the “Grand Crus” of the state such as Boushey Vineyards, Champoux and Ciel du Cheval. In each profile, Gregutt talks not only about the history and terroir of the vineyards but also notes which grape varieties and wineries tend to showcase each vineyard’s unique qualities.

Betz, one of the Five Star Wineries profiled by Gregutt.

In Part 2, Gregutt profiles over 200 different Washington wineries–breaking them into categories like Five Star wineries (such as Betz, Cadence, L’Ecole, Quilceda Creek and Woodward Canyon), Four Star wineries (like Boudreaux Cellars, Gordon Brothers, Hedges and Sheridan Vineyard), Three Star wineries (like àMaurice, Apex, Camaraderie Cellars, Chinook, Gamache, Kiona, Otis Kenyon and Tagaris) and then finally Rising Stars (like Efeste, Hestia, Lost River, Doubleback and Whidbey Island Winery).

Some Things I Learned

In the history chapter, I was particularly fascinated with the era following Prohibition where liquor laws that still severely restricted access to hard alcohol and cocktails discouraged the nascent Washington wine industry from focusing on dry European-style wines in lieu of producing sweet, fortified wines.

The rise of Merlot in the 1990s was also an interesting read, especially hearing that Jed Steele, while consulting winemaking for Northstar Winery, was promoting the Walla Walla winery as “Washington’s answer to Ch. Petrus.” I enjoy Northstar quite a bit but I think we should forgive Steele of the hyperbole.

In the AVA chapter, I developed more of an appreciation for the “workhorse wine regions” of the Wahluke Slope and Horse Heaven Hills that often get overlooked in favor of the “Sexier AVAs” of Red Mountain and Walla Walla. With more than 80,000 acres, the Wahluke Slope is responsible for around 15% of all the wines produced in Washington while the Horse Heaven Hills is responsible for 25%–and was also home to the state’s first 100 point wines from Quilceda Creek’s Champoux Vineyard Cabernet Sauvignon.

Even at 14 years of age, this 2003 Gorman Pixie Syrah from Red Mountain still had that zesty lemon-lime note Gregutt describes along with some gorgeous bacon fat!

In Chapter 3, Gregutt does an outstanding job explaining the typicity and unique characteristic of grape varieties grown in Washington soils which are invaluable for folks studying how to blind taste. I know now to look for things like the blueberry and light-olive notes of Cabernet Franc, the distinctive “streak of lemon-lime zest” in Washington Syrahs and the mix of Japanese pears and green apple flavors that tend to show up in the state’s Pinot gris wines.

Wines I Want to Try Because of This Book

Throughout Washington Wines, Gregutt name drops many intriguing wines (particularly in the grape variety and wineries chapters). But after reading Gregutt’s book, I think I’m most interested in doing comparative tastings of Washington terroir.

One tasting that particularly intrigues me is investigating the 10 different Wahluke Slope Vineyards manage by the Milbrandt family–including Northridge, Sundance, Clifton Hill, Pheasant, Katherine Leone and Talcott Vineyards. Ideally I’d want to compare with the same variety (like Merlot or Syrah) and find as many vineyard designated examples from the same winery as I can. Looking on Wine Searcher, I see that Bunnell Family Cellar and Charles Smith’s K Vintners have some individual bottlings from these vineyards.

The history geek in me would also love to try a Muscat of Alexandria from the 1917 W.B. Bridgman plantings in what is now Upland Vineyard on Snipes Mountain.

New Reading Recommendations I Got From This Book

Because Gregutt was blazing new trails in this in-depth overview of the Washington wine industry, there wasn’t a lot of other source material that he could point uber-geeks like me to.

From a historical perspective, it’s worth seeking out Leon Adams’ Wines of America which included the first critical acclaim of a Washington wine–a 1966 rosé of Grenache made by Associated Vintners.

One book that Gregutt does cite is The Wine Project: Washington State’s Winemaking History by Ron Irvine and Walter Clore (“The Father of Washington Wine”). This was actually a required text book during my time at the Northwest Wine Academy when I was earning my wine production degree. Prior to the 2007 release of Gregutt’s Washington Wines, this was virtually the only book that seriously looked at the Washington wine industry.

Final Thoughts

In the very first chapter, Gregutt recounts a story from Master of Wine Bob Betz about promoting Washington wine on the East Coast of the United States. One time after a long presentation about the history of the state, the many AVAs and grape varieties grown in Washington, Betz opened the session up for questions from the audience. The first query he got was someone wondering on what side of the Potomac were Washington’s wine grapes grown.

That anecdotal story encapsulate very well the issues that the Washington wine industry has in distinguishing itself–not only on the world’s stage but also at home in the United States where California casts a very long shadow. Throughout Washington Wines and Wineries: The Essential Guide, Paul Gregutt does an outstanding job highlighting the terroirs, wineries and people that make Washington unique.

It is not only a must-read for people who want to learn more about the 2nd largest producer of American wines but also for folks who have already discovered and fallen in love with the bounty of wines that Washington offers.

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Keeping up with the Joneses in Burgundy — Morey Edition

Photo by PRA. Uploaded to Wikimedia Commons under CC-BY-SA-3.0As with our first edition featuring the Boillot family, we’re going to explore the many Morey estates in Meursault and Chassagne-Montrachet, trying to dissect the tangled weave of similar names to see how the estates may (or may not) be related.

Along with some Google-Foo, my scalpels on this journey will be:

Remington Norman and Charles Taylor’s The Great Domaines of Burgundy
Clive Coates’ The Wines of Burgundy
Matt Kramer’s Making Sense of Burgundy
Bill Nanson’s The Finest Wines of Burgundy

The Morey Family

The Morey family’s history in Burgundy dates back to at least the 16th century with evidence of winemaking in Meursault since 1793. The history in Chassagne-Montrachet dates back to Claude Morey’s arrival from the village of Paris l’Hôpital in 1643.

In 1950,  Albert Morey (father of Jean-Marc and Bernard) was one of the first estates in Chassagne-Montrachet to domaine bottle.

Robert Parker has noted in Burgundy: A Comprehensive Guide to the Producers, Appellations, and Wines, that the Morey family name is well regarded in Burgundy for producing “…very good, sometimes excellent white wines.”

In studying the various Morey domaines, the family’s prominence in the Grand Cru vineyard of Bâtard-Montrachet is apparent with several members producing examples. Most of the Morey Bâtards come from tiny holdings averaging only around 0.11 hectare (≈ 0.27 acres).  Domaine Pierre Morey owns the largest amount with nearly half a hectare.  Meanwhile, Domaine Pierre-Yves Colin-Morey contracts with multiple growers in the Grand Cru to expand his production.

The Current Morey Estates

Domaine Pierre Morey (Meursault)

Founded in 1971 by Pierre Morey, son of Auguste Morey, who farmed several parcels for Domaine Comte Lafon under métayage agreement. For two decades, Pierre also served as vineyard and winery manager for Domaine Leflaive.  During this time he was inspired to convert his estate to organic viticulture in 1992 and biodynamic in 1997.
Prime holdings: Bâtard-Montrachet Grand Cru (0.48 ha); Meursault 1er Cru Les Perrières (0.52 ha); Pommard 1er Cru Les Grand Epenots (0.43 ha)

Domaine Emile Jobard-Morey (Meursault)

Tiny 4.5 ha domaine ran by Rémy Ehret, son-in-law of the original owners, and Valentin Jobard. The vineyards are farmed using sustainable viticulture. Unfortunately not much information is available about this estate to decipher the connection to the other Moreys or to estates like Domaine Antoine Jobard.
Prime holdings: Meursault 1er Cru Charmes (parcel just below Les Perrières); Meursault 1er Cru Le Porusot

Domaine Jean-Marc Morey (Chassagne-Montrachet)

Founded in 1981 by Jean-Marc after the retirement of his father, Albert Morey, with his father’s holdings divided between Jean-Marc and his brother Bernard (Thomas & Vincent’s father). For almost two decades his daughter, Caroline, has helped him manage the property with his son, Sylvain, running Bastide du Claux in the Luberon.
Prime holdings: St. Aubin 1er Cru Les Charmois (0.40 ha); Beaune 1er Cru Grèves rouge & blanc (0.65 ha); Chassagne-Montrachet Les Champs Gains rouge & blanc (0.77 ha)

Domaine Marc Morey et Fils (Chassagne-Montrachet)

Founded in 1919 by Marc’s father Fernand Morey with Marc taking over the family estate in 1944. In 1978, the estate was divided between his two children. His son, Michael, took his share to establish Domaine Morey-Coffinet.  His daughter, Marie-Joseph, and her husband Bernard Mollard used their holdings to continue Domaine Marc Morey. Today, their daughter Sabine runs the estate. All the vineyards are farmed sustainably.
Prime holdings: Bâtard-Montrachet Grand Cru (0.14 ha); Chassagne-Montrachet 1er Cru Les Caillerets (0.20); quasi-monopole of Chassagne-Montrachet 1er En Virondot (2.02 ha) with the domaine buying the remaining 0.1 ha from other growers

Domaine Pierre-Yves Colin-Morey (Chassagne-Montrachet)

Founded in 2001 as a négociant firm by Pierre-Yves Colin (son of Marc Colin in St. Aubin) and Caroline Morey, daughter of Jean-Marc Morey.  The first solo vintage of estate fruit was in 2006. Prior to returning to his father’s estate in 1995, Pierre-Yves spent time working in California at estates like Chalk Hill. Additionally he worked harvests in the Loire and Rhone. Domaine Pierre-Yves Colin-Morey farm their vineyards sustainably with some hectares farmed completely organic.
Prime holdings: Chassagne-Montrachet 1er Cru Les Chenevottes (0.40 ha); Purchase contracts for Grand Crus Bienvenues-Bâtard-Montrachet, Corton-Charlemagne and Bâtard-Montrachet

Caroline Morey’s Chassagne-Montrachet Le Chêne

Domaine Caroline Morey (Chassagne-Montrachet)

Founded in 2014 by Caroline Morey, daughter of Jean-Marc Morey and wife of Pierre-Yves Colin. The domaine owns 7 ha inherited from Caroline’s father in Chassagne-Montrachet and Santenay.
Prime holdings: Chassagne-Montrachet 1er Cru Les Caillerets (0.75 ha); Chassagne-Montrachet 1er Cru Les Champ Gains

Domaine Thomas Morey (Chassagne-Montrachet)

Founded in 2006 when the estate of Bernard Morey (Jean-Marc’s brother) was divided between his sons, Thomas and Vincent. The estate focus on red Pinot noir is unique among the Moreys. All the vineyards are farmed sustainably.
Prime holdings: Bâtard-Montrachet Grand Cru (0.10 ha); Chassagne-Montrachet 1er Cru Vide-Bourse (0.20 ha located just below Bâtard-Montrachet); Chassagne-Montrachet 1er Cru Dent de Chien (0.07 ha located just about Le Montrachet)

Domaine Vincent et Sophie Morey (Chassagne-Montrachet)

Founded in 2006 when Vincent inherited his share of his father’s estate. His wife Sophie is from the notable Belland family in Santenay . Their marriage brought around 12 ha to the domaine.  All vineyards are sustainably farmed.
Prime holdings: Bâtard-Montrachet Grand Cru (0.10 ha); Chassagne-Montrachet 1er Cru Les Embrazées (3.80 ha); Chassagne-Montrachet 1er Cru Les Caillerets (0.35 ha)

Domaine Morey-Coffinet (Chassagne-Montrachet)

Founded in 1978 when Michael Morey, son of Marc, combined his inheritance with that of his wife, Fabienne (daughter of Fernand Coffinet and Cécile Pillot). The other part of Domaine Coffinet went to Fabienne’s sister, Laure, who founded Domaine Coffinet-Duvernay. The estate has been practicing organic cultivation (receiving Ecocert in 2015) and is converting over to biodynamic.
Prime holdings: Bâtard-Montrachet Grand Cru (0.13 ha); Chassagne-Montrachet 1er Cru En Remilly (0.35 ha located next to Chevalier-Montrachet); Chassagne-Montrachet 1er Cru Les Blanchots-Dessus (0.06 ha the southern extension of Le Montrachet)

Additional Keeping up with the Joneses in Burgundy

The Boillot Familly
The Gros Family
The Coche Family
The Leflaive Family

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Don’t Be a Jackass and Blindly Listen to Bloggers

A very well loved and well-used tome.

Including yours truly.

Because frankly there is a lot of silly stuff everywhere. Case in point: Champagne Masters and their Bull Shit.

However, that doesn’t mean you should hide in a cave, clinging to your old worn out and marked up copy of The Oxford Companion to Wine. As with trying new wines, its always worth exploring different opinions and voices. But remember, just like with wine, you don’t have to swallow everything.

Sometimes it’s good to spit, like with some of the advice that Barri Segal is giving in their Cheat Sheet article titled “Things You Should Never Say at a Wine Tasting.”

The article starts with some good advice about using wine tasting events as a chance to try new things. It also includes helpful tidbits about not assuming that only women drink rosés, not chastising people for using spit buckets or trying to pour your own servings. Some of Segal’s advice is indeed worth swallowing. But there is also a lot worth spitting out.

So let’s grab a spit bucket and take a gander at Segal’s most “spittable advice.” I’m going to be using Segal’s numbering which gets a little weird with multiple #7s and #10s.

2. “Which type of barrel was this wine aged in?”

For this entry, Segal is referencing Kris Chislett’s post on Blog Your Wine titled Pretentious Things to Say at a Wine Tasting, Should You Want to , written as satire under the “Funny” category. But Segal takes the idea that you shouldn’t ask what kind of barrel is used to make wine because all that matters is if the wine tastes good.

Bull shit.

By Gerard Prins - Own work, CC BY-SA 3.0,on Wikimedia Commons

Now if you start asking which particular forest the barrel wood came from…

The point of wine tasting is to learn what you like. One thing that is helpful is noticing patterns.

You may notice that you like wines with sweet vanilla and coconut flavors. Chances are those are wines were aged in American oak barrels.

You may see that you like more subtle baking spices like cinnamon, clove and nutmeg. Most likely those were wines aged in French oak barrels.

You may end up liking something that has only a little bit of those oak flavors. For you, knowing that the winemaker is just aging part of their wines in new oak (which gives the most intense flavors) and part in neutral oak barrels (barrels that have been used 3 or more times) is helpful knowledge.

And that is not even talking about wines aged in whiskey barrels which have very distinctive taste characteristics.

So ask away! Anyone representing a winery at these events should have this information available.

3. “What percentage malo is this wine?”

This entry was a segue from the last “faux pas” with the notation that it is “A totally idiotic question.”

Bull shit.

Segal also took this one from Chislett’s piece where Chislett notes:

“If someone at a wine tasting asks me “What percentage malo did this wine go through?”, I’ll normally respond with “Can’t you tell by tasting it?”

What?

Again, I know Chislett’s piece is satire but this is like hearing a song on the radio and asking who sings it only to be told: “Can’t you tell by hearing it?”

No, Karen. I can’t. At least not yet.

By U.S. Navy photo by Chief Warrant Officer 4 Seth Rossman. - http://www.news.navy.mil/view_single.asp?id=9384, Public Domain, on Wikimedia Commons

It’s Britney, bitch!
No, wait…I mean it’s 2/3 malo aged in new French oak with 1/3 kept apart in stainless steel.
Bitch.

The point of asking is to learn and just as you may eventually catch on and recognize a particular singer’s voice, you can also learn to taste malo in wine. While even Masters of Wine and Master Sommeliers probably can’t nail exact percentages of malolactic fermentation used in various buttery Chardonnays, after enough tasting you can start to get a sense if a wine was made fully malo or just partially.

It all comes back to finding patterns and learning about what you like. To do that, you need to ask questions and it is ridiculous when bloggers shame people into thinking that their questions are idiotic.

5. “I can taste the terroir in this wine.”

Alright, I’ll concede that this statement can come across in certain circumstances as pompous. But so is shaming people who may have just learned about the term terroir and are excited to explore how it relates to wine.

One of the most exhilarating moments in many people’s wine journey is that light bulb “Aha!” when you taste the differences between wines made from the same grape, by the same winemaker, in the same vintage but from two different vineyards.

On the surface, it seems like there is no logical reason why these two wines taste different but they do! And that difference is terroir! Having that light bulb go off often ignites a passion in wine lovers that encourages them to keep exploring, keep looking under the surface to figure out why these wines they adore taste the way they do.

It’s why Burgundy exists and why vineyard designated wines are often a winery’s top cuvee.

This “faux pas” also comes from Chrislett who I suspect is not being as satirical when he says:

Personally I believe that terrior plays a major role in the overall flavor of the grapes once they reach the winery, but from that point on it’s all in the hands of the winemaker. For that reason, you could also say: “…mmm, you can really taste the wine-maker in this wine!”

To which I would say, “Yes, Karen. I can. In the oak barrels they use and the amount of malo.”

7. “I’ll buy the bottle with the cool label” (or rather 7c)

Submitted without comment or judgment.

I know this chafes a lot of sommeliers and retailers to hear but, for me, as long as it doesn’t include the word “only” then I’m cool.

Let’s face it, standing in front of a literal wall of wine at a store is intimidating. There are so many choices. While you would hope that there is a knowledgeable wine steward nearby that could guide a consumer to a great bottle, sometimes there isn’t.

I would much rather have someone have a label catch their eye than nothing. It at least gives them a reason to try it rather than fall back to just drinking their same ole, same ole. If they take it home and it sucks (like, admittedly, many gimmicky labeled wines often do), then lesson learned. There is no reason to buy that wine again. They can move on to something new. If the wine shop they’re buying from is decent, they may be able to take that sucky wine back and exchange it for something else that catches their eye.

Bottom line, if you are always trying new things–regardless of the reason why the bottle interests you–then you are on the right path. I’m not going to shame you or make you feel bad for liking a cool label. But I will always encourage you to be open to trying things with sucky labels. Sometimes those are the best wines.

8. “What is Robert Parker’s rating for this wine?”

This is another thing that, admittedly, does make wine professionals inwardly (and sometimes outwardly) roll their eyes. That is because the number one mantra in the wine industry is that taste is personal. Just because a wine critic loves or loathes something doesn’t mean it’s going to match your opinion. And, really, in the end, all that matters is your opinion because you are the one who is putting it in your mouth.

Photo by Vinnie4568 . Released on Wikimedia Commons under CC BY-SA 4.0

The Wine-Twitteracy in still life.

But what these eye-rolling wine pros often forget is that Robert Parker, like Jamie Goode, is a tool–especially for newbie wine drinkers who are still learning what their taste is. It’s helpful to hear an expert’s opinion on a wine. But the key is to make sure that the newbie drinker knows that it is perfectly fine to disagree with the experts.

The ideal approach for those newbies is to notice how their tastes calibrate with the experts with certain wines. They may find that they jive with Parker’s opinions on Rhone-style wines but find his views on Napa Cabs completely off from theirs. That’s fantastic and it sharpens the effectiveness of using that tool.

But just as our tool boxes at home aren’t limited to only a single screwdriver, so too, should we be open to the usefulness of having a variety of tools and opinions at our disposal. You might find that Jancis Robinson’s ideas on Napa Cabernets fit your taste more. Even better, you might find the tastes of your local wine shop employee and yours go hand in hand.

Indeed the best advice that any wine lover can take to heart is to keep tasting and to keep asking questions. There are no rules or right way or wrong way to go about it. It’s your time, your money, your mouth. So own that and take your own path.

But you are entirely welcome to spit all that I just said right into the bucket. In fact, I couldn’t be more proud if you did.

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Jamie Goode is a tool

by Dezertscorpion on Wikimedia Commons released under PD-Self
So is Robert Parker.

And Jancis Robinson.

And Antonio Galloni, Allen Meadows, Michel Bettane, James Suckling, James Laube, Alice Feiring, Karen MacNeil, Tom Wark.

Tools.

Frankly, so am I. But rather than one of the nice Sears Craftsman or Ryobi tools from Lowes, I’m more of the extra Phillips-head screw driver you picked up at the dollar store on impulse. A tool stashed away at the bottom of a kitchen drawer but a tool none the less.

All wine writers are tools which is why I read Jamie Goode’s defense of wine criticism and expertise on Vine Pair, Wine Critics Matter Because Some Opinions Are Better Than Others, with great amusement. The source of Goode’s ire is the view that the musings of wine critics like him are merely personal opinions and, since everyone has an opinion, there is not enough due credit given to the value and experience of expert opinions like his.

This is not a new complaint with many critics such as Jancis Robinson commenting on how the proliferation of smartphones and websites like Wikipedia and CellarTracker creates an arena where the esteemed opinion of a Master of Wine like hers has to fight for attention. Even outside of wine, many commentators have noted a general apathy towards “expert opinions” with anti-intellectualism being a full-fledged cultural movement in the West.

In this day and age since everyone has an opinion, everyone is an expert. It’s no wonder that this modern arena of ideas is terrifying for folks who have devoted years of time, patience and labor into building a well of experience and expertise in their trade.

But what should be the response of the beleaguered experts who find themselves shouting into the void of crowd-sourced expertise?

Show, don’t tell.

I suppose the opinion from the god of wine, Bacchus, would be better than most. But only on wine. Not sure how much I would trust his opinion on fashion.

Jamie Goode is quite right in that there is immense value in the writings and opinions of wine experts like him. But it is not because he’s a pontiff, whose opinion and superior palate is blessed to be better than that of us regular joes.

It’s because he’s a tool. A tool that been honed and tested over time to produce reliable and dependable results. The value in wine critics like Jamie Goode is not in their opinion, itself, but in the background story and context that they can bring. When the average wine drinker is limited to the extent of their wallet and options at the local liquor store, a critic that can take them into the vineyard and winery offers a lens to the world of wine that can’t be gleamed from Wikipedia or in the pages of a new wine book.

This was a conclusion that Jancis Robinson, herself, came to during her existential pondering on the state of wine writing today.

But could it also have something to do with the fact that, even in this era of the citizen critic, my 40 years of visiting vineyards, listening to winemakers, watching trends emerge, making comparisons and seeing wines evolve from barrel to decades in bottle might just be regarded as worth something? — Jancis Robinson, The Financial Times September 4th, 2015

Jamie Goode is wrong in that his opinion, or final pronouncements on wine, is better. No one really cares if he picks up apricots and quince aromas or finds a wine to be exceptionally well balanced. Opinions are just the holiday wrapping around the package. Some packages are more skillfully wrapped than others. But really anyone with some tape and paper can wrap a package or deliver an opinion about wine.

Give a monkey a typewriter…. and he will be able to wrap Christmas gifts better than me.

The value in Jamie Goode’s expertise comes in what’s inside the package.

There his readers can unpack his years of observations and experience, following winemakers and wine regions as they emerge and evolve, gaining from him a perspective and tools that will ultimately help them get more pleasure out of finding and drinking new wines.

The value in anyone’s opinion peters out when the subjectivity of taste comes in. What might be a fabulous wine to one person could be just “meh” or even downright awful to another. Wine drinkers do not need wine experts to tell them what is good. Instead, show us why you think its good.

Show us the story behind the wine. Show us the care in the vineyard or winery that shaped the wine’s journey from grape to glass. Show us where this fits in the big picture of the world of wine and maybe, just maybe, our opinion of the wine’s greatness will eventually fall in line with the “better” expert opinion.

Show, don’t tell.

Because wine writers are tools, not pontiffs.

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