Tag Archives: DeLille

2018 SpitBucket Year in Review

I just returned from vacation and am working on my blogging calendar for 2019. As I plan my content goals for the year, I decided to take a look back at what I did in 2018.

TruthTeller and the Wine Fool at WBC18

Winemaker dinner with Chris Loeliger of TruthTeller Winery and the Wine Fool at the 2018 Wine Bloggers Conference.
Going through my Google Photos, this one jumped out to me as an apt summary of 2018.

While I technically started this blog back in 2016, I didn’t dedicate myself to full-time writing until last year. I spent a good chunk of 2018 feeling my way through and figuring out what I enjoyed writing about–as well as what resonated with readers. I’m a bit shocked at how much my traffic and subscription rate has jumped over these past 12 months and am very humbled by the support.

So as I look back on 2018, I’m also going to share a few of my thoughts on what content I’ll be producing going forward. The primary purpose of this blog will always be to serve as a study tool as I work on my WSET Diploma. But I am an inquisitive geek and a slutty boozer so it’s hard not to write about other alcohols that catch my attention. They also seem to grab the attention of readers (and search engines) as my top posts by traffic reveal.

The 8 Most Read Posts on SpitBucket for 2018

1) Apothic Brew Wine Review — Published on April 8, 2018
2) What We Know So Far About the Master Sommelier Cheating Scandal — Published on October 14, 2018
3) Johnnie Walker “White Walker” Limited Edition Scotch Review — Published on October 15, 2018
4) 60 Second Whiskey Review — Tullamore DEW Caribbean Rum Cask Finish — Published on March 9, 2018
5) Wine Clubs Done Right — Published on January 14, 2018
6) 60 Second Whiskey Review – Alexander Murray — Published on November 28, 2017
7) 60 Second Whiskey Reviews — Jameson Caskmates IPA edition — Published on January 20, 2018
8) Why I Buy Bordeaux Futures — Published on July 11, 2018

Some Thoughts
https://rnarito.wordpress.com/

For several weeks after the MS scandal hits, folks were searching for details about Reggie Narito, the somm at the heart of the scandal
Screenshot from Narito’s public blog.
https://rnarito.wordpress.com/

I’m quite surprised by how much traffic I still get on the Alexander Murray whiskey review. I wrote that piece back in 2017 and get weekly, if not daily, hits on it. While I’m not very familiar with search engine optimization (and only recently learned about how readability plays into SEO rankings), it’s clear that a lot of people are searching for info on this relatively obscure independent bottler.

Likewise, the eruption of the Master Sommelier scandal drew big interest from search engines. I also benefited from having my article picked up by various news aggregators like Wine Industry Insight and Flipboard. Admittedly, Flipboard is a platform (like Pinterest) that I still haven’t figured out. I plan on spending some time this year learning more about them.

My early January post about deciding to join the Tablas Creek wine club took off when Jason Haas wrote about it on the Tablas Creek Vineyard Blog. I was very shocked and honored that Haas would even read, much less seriously consider, the viewpoints of a random blogger. But as I learned in my continuing journey as a wine club member, this is just par for the course with the Tablas Creek team’s outstanding engagement of their customers.

It’s clear that they are continually striving to improve and actively want to hear from consumers. They’re not hiding out in some ivory tower or behind a moat-like tasting bar. The folks at Tablas Creek make wine because they enjoy it and want to share that joy with others. This is a big reason why they, along with Rabbit Ridge, are one of the few wineries on Twitter that are worth following.

It’s not all Champagne and Bordeaux

Working at grocery stores and wine shops, you learn quickly that the vast majority of wine drinkers don’t necessarily drink the same things you enjoy. You can respond to that in two ways–get stuck up and snobbish about it or try to understand what makes wines like Apothic Brew or its whiskey barrel aged brethren appealing.

Mamamango wine

The fluorescent glow of Mamamango in the glass was a bit weird.

I prefer to take the latter approach which is why you’ll find me researching the backstory of wines like Apothic Brew, Capriccio Bubbly Sangria, Mamamango, Blanc de Bleu and non-alcoholic wines with just as much attention as I do for my reviews of Petrus, Lynch-Bages, Giscours, Krug Clos du Mesnil, Perrier-Jouët Belle Epoque or Louis XV Rose.

Going forward, I will continue my exploration of new wine trends that emerge. While I am sincerely dreading the advent of cannabis wine, I will nonetheless try it–for science.

A Few of My Favorite Posts from 2018

These articles might not have gotten the search engine traffic that my whiskey and other wine posts did, but they were ones that I had fun writing. They’re also the posts that I think most convey who I am as a wine writer and my general approach to wine.

January

Snooty or Flute-y? — Published on January 13, 2018
Champagne Masters and their Bull Shit — Published on January 22, 2018
Don’t Be a Jackass and Blindly Listen to Bloggers — Published on January 25, 2018
Thought Bubbles – How to Geek Out About Champagne — Published on January 29, 2018
Cab is King but for how long? — Published on January 31, 2018

So apparently I was a bit feisty back in January (and drinking a lot of Champagne). While I’ve always had little tolerance for know-it-alls or folks who dish out bad advice–my language is usually not that stark.

Still, I stand by those words I wrote back then regarding the ridiculous assertations of so-called “wine prophets” and bloggers who aim to stir anxiety and doubt in newbie wine drinkers. These folks don’t do anything to improve the dialogue around wine or promote exploration. They deserve to be taken down a peg or two. And I sincerely hope that if I ever stray that far that someone will come along and knock me down as well.

February-March

Under the (Social Media) Influence — Published on February 13, 2018
What’s fine (and not so fine) about Vegan Wines — Published on February 25, 2018
Wine Competitions — Should Wine Drinkers Care? — Published on February 28, 2018
The Mastery of Bob Betz — Published on March 5, 2018
Jancis Robinson — The Beyoncé of Wine — Published on March 8, 2018
The Legend of W.B. Bridgman — Published on March 31, 2018

As I mentioned in my note about the Apothic Brew review, being in the trenches in retail gives you a lot of insight that you don’t glean from wine books or blogs. The typical wine consumer thinks about wine in a completely different way than most wine writers. That experience fuels my skepticism about the true reach and influence of “influencers”.

I noted in a later post in November, What’s The Point In Writing Wine Reviews?, that I never once had a customer come up to me on the floor with blog review or seeking a wine that they said they saw on Instagram and Twitter. Never. In contrast, nearly every day I had customers looking for a wine they had at a restaurant. When major newspapers or magazines came out with their yearly “Best of…” lists, they were also far more likely to bring people in than a blog or social media posting.

In October, I may have annoyed my fellow bloggers at the Wine Blogger Conference when I told a few winemakers that if I were running a winery, I would focus more on the influencers at national and regional publications as well as getting my wine on by-the-glass programs at restaurants. I would also enter every wine competition I could find because, even though these competitions really shouldn’t have the influence that they do, consumers respond to seeing shiny medals on bottles.

Putting the Pieces Together
Bob Betz and Louis Skinner

A highlight of my year was being invited to Betz Winery where I got a personal lesson on Washington State terroir by Bob Betz and head winemaker Louis Skinner.

Though the posts in March are genuinely some of my favorites. I love getting knee deep into the history of influential figures in wine. Wine lovers across the globe should know about people like Bob Betz, W.B. Bridgman and (in later articles) Martin Ray and Nathan Fay. The world of wine is a quilt with many people contributing to the stitches that keep it together. It’s easy to focus on the patches, but to understand the quiltwork, you have to look at the stitching.

My piece on Jancis Robinson, though, has a bit of a personal bent that goes beyond an academic profile. This one I keep prominently featured in my Author Bio because anyone wishing to understand who I am as a wine writer is well served by understanding the immeasurable influence that Jancis Robinson has had on my career.

April-June

Why I Don’t Use Scores — Published on April 4, 2018
Playing the Somm Game in Vegas — Published on May 7, 2018
Naked and Foolish — Published on May 21, 2018
Pink Washing in the Booze Industry for Pride Month — Published on June 24, 2018

Tokay Eccenzia from Lago

Still can’t get over the jackpot I scored playing the Somm Game when I was in Las Vegas this past May.
It pretty much made up for the disappointment of the 2018 Wine Spectator Grand Tour.

I also keep a link to Why I Don’t Use Scores in my bio as it is an indelible part of my approach to reviewing wine. I know I’m sacrificing traffic and backlinks by not providing magical numbers that wineries can tweet about or feature on their sites. Likewise, I’m sure many PR firms scan over postings like this that convey my love/hate relationship with reviews only to close their browser tab quickly. Frankly, I could care less.

Perhaps it’s privilege in that, with my wife’s career, I don’t need to make an income from writing. I don’t need to count on a steady stream of free wine samples for topics to write about. Truthfully, I prefer paying for the wine that I review or the events I attend because I feel that it gives me a better grounding in measuring their value.

I rate with my wallet instead of with scores because that is how most regular wine consumers judge wine. Did the bottle give you enough pleasure to merit its cost? Great, that’s was a good bottle for you. It doesn’t matter what points it got from a critic. Nor how many stars it had on an easily gameable rating system (Naked and Foolish).

While as a blogger this view is thoroughly self-defeating, I can’t ever see myself straying from the mantra of “Ignore the noise (i.e. bloggers like me) and trust your palate”. I’m not here to tell you what you should buy or how you should drink. I’m just geeking out over whatever is tickling my fancy at one particular moment in time.

September-October

Birth Year Wine Myopics — Published on September 6, 2018
Zinfandel — The “Craft Beer” of American Wine — Published on September 11, 2018
The Fanatical But Forgotten Legacy of Martin Ray — Published on September 29, 2018
The Wine Industry’s Reckoning With Millennials — Published on October 8, 2018
Race From The Bottom — How Should Wine Regions Break Into New Markets? — Published on October 25, 2018

A drum that I will continue to beat loudly in my writings is that the biggest threat to the wine industry over the next several years will be the “Boredom Factor” of the next generation. In 2019, Millennials will outnumber Baby Boomers as the largest demographic in the US. As I touched on back in my January post Cab is King but for how long? and in The Wine Industry’s Reckoning With Millennials, wineries are foolish to rest their laurels on the old-standbys of Cabernet Sauvignon and Chardonnay.

Millennials crave new experiences and are notorious for getting bored quickly. We crave uniqueness and distinction. As the influence of Baby Boomers and Gen Xers fade from dominance, wineries are going to have to figure out how to stand out from the pack of “same ole, same ole.” The wineries and wine regions that aren’t planning for this (or, worse, doubling down on the old guard) are going to struggle mightily.

November
Wagner Pinots

Pitting these Joe Wagner wines against various Oregon Pinot noirs in a blind tasting yielded some surprising results.

Wine Media Musings — Published on November 9, 2018
Viva La Vida New Zealand — The Coldplay of the wine world? — Published on November 13, 2018
What’s The Point In Writing Wine Reviews? — Published on November 15, 2018
Joe Wagner vs the Oregon Volcano — Published on November 30, 2018

While I’m coming around to the Wine Bloggers Conference’s name change to Wine Media Conference, I still hold a lot of the same sentiments I expressed in Wine Media Musings. The mantra Show, Don’t Tell is another one that I’m not likely to abandon. I see little need to puff up my credentials or try to claim a title of “Wine Media” for myself. I’m a writer. I’m a communicator. But ultimately it will be readers like you who decide what is Wine Media and what is just noise. My job is merely to put my head down, do my due diligence and work, and create content that will hopefully show that it’s credible and original.

December

The Hits, Misses and Mehs of Wine Reviews — Published on December 10, 2018
Stop Scaring the Newbies — A Look at the Wine Hierarchy of Needs — Published on December 16, 2018
Winery Tasting Notes Done Right — Published on December 17, 2018
Nathan Fay’s Leap of Faith — Published on December 31, 2018

Image source https://medium.com/@crypto_maven/bitcoin-maslows-hierarchy-of-needs-7bf1be0a366c

The Wine Hierarchy of Needs.
Original image from Bitcoin & Maslow’s Hierarchy of Needs. Drawing by Kenneth buddha Jeans with text added.

I’ll try to make a New Year’s resolution to stop writing about wine reviews for 2019. But I will say that posts like The Hits, Misses and Mehs of Wine Reviews have done a lot to solidify in my mind just what the hell I’m doing here. Even though I often draw on my experiences working retail, at restaurants and wineries for posts, at my core, I’m just a regular wine consumer like most of you. It’ll always be hard to separate from that mindset when I deal with wine reviews as well as winery tasting notes.

While there are aspects of those things that are undoubtedly helpful for consumers making buying decisions–a lot of it is also a heap of bullshit. (Sorry, must be a January-thing)

Finally, two of these year-end posts–the Wine Hierarchy of Needs and my piece on Nathan Fay–were my absolute favorites posts that I’ve written on this blog to date. It felt good to end the year on a high note.

My Favorite 60 Second Reviews of 2018

I went back and forth about whether or not I wanted to do a Top Wines of the Year post. Ultimately I decided against it for a few reasons. For one, I haven’t yet published my reviews on all the great wines I had last year–especially from the past three months. While I have my tasting notes written down, the Geekery sections take longer to do because I’m a stickler for research and fact-checking. I want to find multiple sources beyond just a winery’s website for details I publish. This means that many of the wines I review are ones that I might have had several days or weeks prior. (I do consider that when I make verdict calls relating to a wine’s aging potential or pratfalls.)

The second reason is that I don’t want this blog to be all about reviews. In general, I try to post reviews only around 2 to 3 times a week with the bulk of my articles being on other wine topics. For me, it will always be about the Geekery section. So while I will likely do 60 Second reviews in 2019 with the same frequency as last year, I may turn more of them into Getting Geeky with… posts.

With that said, this list below is not necessarily my favorite wines of the year (though many of them were excellent) but of the posts that I had the most fun researching for the Geekery section.
Beaucastel Chateauneuf-du-Pape

I learned a lot about Beaucastel’s approach to blending while researching this post.

Winderlea Shea Pinot noir — Published on January 29, 2018
Pierre Gerbais L’Originale — Published on January 31, 2018
Domaine Coquard Loison Fleurot Chambolle-Musigny — Published on February 28, 2018
Guardian Newsprint Cabernet Sauvignon — Published on March 14, 2018
Gorman Evil Twin — Published on March 15, 2018
2000 Beaucastel Châteauneuf-du-Pape — Published on April 9, 2018
2004 Nicolas Joly Coulée de Serrant — Published on April 21, 2018
Domaine des Pins St. Amour Les Pierres — Published on April 23, 2018
WillaKenzie Pinot blanc — Published on May 8, 2018
2007 Efeste Final-Final — Published on August 22, 2018
Adobe Road Bavarian Lion Cabernet Sauvignon — Published on September 28, 2018
Ch. de la Perriere Brouilly — Published on October 9, 2018
DeLille 2015 Rose (Can Rosés Age?) — Published on October 17, 2018
La Rioja Alta Gran Reserva 904 — Published on November 17, 2018
Accordini Ripasso — Published on November 19, 2018

Speaking of Getting Geeky

Few posts convey the spirit and focus of SpitBucket more than my Getting Geeky and Geek Notes features. Here is where I get down and dirty with the type of material that wine students pursuing higher levels of wine certification should aim to master. They make up a good chunk of the 350+ posts that I’ve written so far so I will narrow this down to just my ten favorites of each from this past year.

Getting Geeky with Domaine du Grangeon Chatus — Published on February 18, 2018
Getting Geeky with Soaring Rooster Rose of Counoise — Published on March 7, 2018
Getting Geeky with Gramercy Picpoul — Published on March 19, 2018
Getting Geeky with Henri Gouges La Perrière White Pinot — Published on April 6, 2018
Getting Geeky about Malbec — Published on April 17, 2018
Getting Geeky with Davenport Cellars Ciel du Cheval Rosé of Sangiovese — Published on August 4, 2018
Getting Geeky with Robert Ramsay Mourvèdre — Published on August 17, 2018
Getting Geeky with Otis Kenyon Roussanne — Published on August 25, 2018
Getting Geeky with Rabbit Ridge Petit Verdot — Published on October 13, 2018
Getting Geeky with Welsh Family Wines Blaufränkisch — Published on October 21, 2018

Geek Notes

This section changed focus in the latter half of the year. Previously, I used Geek Notes as a curated news feed featuring interesting weblinks with added commentary. After attending the Wine Bloggers/Media Conference in October, I realized that I needed to come up with a game plan for my social media channels. I moved the curated new feed over to the SpitBucket Facebook page and refocused Geek Notes to highlight useful study aides like podcasts, maps, videos and books for wine students.

Out of all the features that I do on the blog, this is the area that I will be increasing the frequency of my postings the most for 2019.

Barolo Cru map

A section of the Grand Crus of Barolo map with the full version at http://www.jdemeven.cz/wine/Barolo_map.pdf

Killer Clos Vougeot Map — Published on January 9, 2018
I’ll Drink To That! Episode 331 Featuring Greg Harrington — Published on August 23, 2018
UK Wine Show Episode 111 with Ian D’Agata — Published on September 23, 2018
Super Cool Map of Barolo Crus — Published on September 30, 2018
Grape Radio Episode 391 Interview with Hubert de Boüard of Ch. Angélus — Published on October 10, 2018
Insider’s Peek Into Champagne — Published on November 7, 2018
Top Audiobooks on California Wine History — Published on November 11, 2018
Five Essential Books On Champagne — Published on December 5, 2018
The Process of Champagne GuildSomm Podcast — Published on December 8, 2018
More Champagne with GuildSomm Podcast — Published on December 22, 2018

Additionally, in 2018 I launched my Keeping up with the Joneses in Burgundy series which dives into the family lineage and connection of Burgundy estates. I started with the Boillot family and have completed cheat sheets on the Morey, Gros, Coche and Leflaive families as well. I will definitely continue producing more of these posts over the next several months.

Wine Events of 2018 and Some Personal News

Last year I had the opportunity to attend many fun wine events. Some were great (like the Wine Bloggers/Media Conference and Hospice du Rhone) while others (like the most recent Wine Spectator Grand Tour and Taste Washington’s New Vintage) were a bit of a dud.

Morgan Twain-Peterson

Meeting Master of Wine Morgan Twain-Peterson of Bedrock at the Hospice du Rhone was another highlight of the year for me.

Walla Walla Musings — Published on February 15, 2018
Quilceda Creek Release Party — Published on March 18, 2018
Event Review — The New Vintage at Taste Washington — Published on March 27, 2018
Event Review — Washington vs The World Seminar — Published on March 29, 2018
Event Review — Stags’ Leap Winery Dinner — Published on April 22, 2018
Hospice du Rhône Weekend 2018 — Published on April 30, 2018
Déjà Vu at the Wine Spectator Grand Tour — Published on June 2, 2018
Getting Ready (and a bit nervous) For WBC18! — Published on October 3, 2018

My schedule of events for 2019 will be quite a bit different from last year. My wife and I are moving to Paris sometime in March as she takes on a new job opportunity in France. I will be making frequent trips back to the US to see family and work on a research project about the Stags Leap District AVA. But I’m not sure which events I’ll be able to attend–at least in the United States.

I do have my tickets already booked for the 2019 Wine Media Conference in the Hunter Valley this October, so that is a definite. I will also be transferring my WSET Diploma course work to London for an online/intensive classroom block schedule. This will give me a chance to explore some of the various wine events going on that side of the pond. Stay tuned!

Bordeaux Futures Posts

2015 Ch. Margaux

While I’ll likely never score as great of a deal as I did for the 2015 Ch. Margaux, I’ll still be a regular buyer of Bordeaux futures.

I started my coverage of the 2017 Bordeaux Futures campaign on May 1st of last year with an examination of the offers on Ch. Palmer, Valandraud, Fombrauge and Haut-Batailley. I completed 15 more posts, covering the offers of 64 chateaux, before it got too late into the year for futures offers to be relevant.

While my post Why I Buy Bordeaux Futures was one of my most popular of the year, admittedly I’m not certain if I want to continue this series with coverage on the 2018 campaign. These posts take a considerable amount of time to research and write and, overall, they don’t seem to get much readership.

But I will still be buying futures and doing this research on my own. I’ll likely do a modified version of the series in more of a summary format of the offers. I don’t need to necessarily repeat the geekery sections for each estate. I can shift that focus to individual Getting Geeky with... posts as I did for the 2007 Léoville Poyferré and 2008 Sarget de Gruaud-Larose.

However, if you were a fan of my coverage on the 2017 Bordeaux Futures campaign, I would love to get some feedback in the comments below.

Book Reviews

One area that I want to make a commitment to work on is posting more book reviews of useful wine books. Last year I only completed four.

Bursting Bubbles: A Secret History of Champagne and the Rise of the Great Growers by Robert Walters — Published on January 16, 2018
Rosé Wine: The Guide to Drinking Pink by Jennifer Simonetti-Bryan — Published on January 27, 2018
Washington Wines and Wineries: The Essential Guide by Paul Gregutt — Published on March 15, 2018
Oregon Wine Country Stories: Decoding the Grape by Kenneth Friedenreich — Published on August 20, 2018

While these are a bit of work, they are a lot of fun to write. I’m such a bibliophile that few things give me more joy than a highlighter and a good wine book. Writing these reviews is a way for me to relieve the delight of discovery I had when I first read them. They’re also terrific learning tools as I inevitably pick up something new (as I did with Oregon Wine Country Stories) when I go back to the text to write a review.

I’m going to set a goal of posting at least one book review a month for 2019. Some of these may be new books but most will probably be old favorites that I feel are particularly of benefit for wine students. I also enjoy putting together the Geek Notes for the Five Essential Books On Champagne and will continue that this year with listings of essential books on Bordeaux, Burgundy, Italian Wine, Winemaking and more.

Onto 2019!

So that is my look back at 2018 and thoughts for this year. Thank you to everyone who has subscribed as well as follow me on Twitter, Facebook and Instagram. I had a lot of fun last year and look forward to more geeking in 2019!

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60 Second Wine Review — Ambassador Rosé

A few quick thoughts on the 2017 Ambassador Rosé from Red Mountain.

The Geekery

The owners of Ambassador Winery started their project in 2004 with the goal of using the estate-grown fruit from their 22 acre Ambassador Vineyard on Red Mountain. In addition to the original vineyard, the estate has grown to include two sister vineyards–Sunset and Annex Vineyards.

The vineyards are managed by legendary grower Dick Boushey and are farmed sustainably. In addition to running his own Boushey Vineyards in the Yakima Valley that supplies fruit to many of the state’s top producers such as àMaurice, Avennia, Betz Family Winery, Bunnell Family Cellar, Chinook Wines, DeLille, Fidelitas, Gorman, Two Vintners, Long Shadows (Sequel and Saggi) and W.T. Vintners, Boushey also manages several estates on Red Mountain including Col Solare, Upchurch and Duckhorn’s Canvasback.

In 2002, Boushey was named by the Washington State Wine Commission as “Grower of The Year” and, in 2007, he was recognized internationally as “Grower of the Year” by Wine & Spirits magazine.

The wines of Ambassador are produced by Sarah Hedges Goedhart (of Hedges Family fame) with longtime Napa Valley winemaker Tom Rinaldi (of Provenance, Hewitt, Freemark Abbey and Duckhorn fame) consulting.

The 2017 rosé is a blend of Syrah and Grenache.

The Wine

Photo by C T Johansson. Uploaded to Wikimedia Commons under CC-BY-SA-3.0

This rosé has a very lovely floral hibiscus note on the nose.

Medium-plus intensity nose. Very floral with hibiscus and tropical fruit notes such as passion fruit and mangosteen orange peel.

On the palate the wine is dry but the tropical fruits dominant with a pithy texture. With the fair amount of weight and tannins this rosé has I suspect it maybe a saignée. The medium-plus acidity balances the weight well and keeps the rosé tasting crisp and refreshing.

The Verdict

The weight and texture of this rosé definitely lends itself towards more robust food pairings like the kind that Jennifer Simonetti-Bryan describes in her book Rosé Wine.

At $20-25, this 2017 Ambassador rosé offers enough complexity and versatility with food pairings to merit the price.  A nice summertime sipper.

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The Legend of W.B. Bridgman

With more than 900 wineries producing over 17.5 million cases, the future of the Washington wine industry looks bright.

But as we wrap up Taste Washington Wine Month, it would be remiss not to take a look at a pivotal figure of the past who put Washington on the path to such a future–A Canadian ex-pat from Sunnyside, Washington named William B. (W.B.) Bridgman.

Early History and Irrigation Laws

Born in 1877, W.B. Bridgman grew up on the Niagara Peninsula in Ontario where his family grew Concord grapes. Ronald Irvine notes in The Wine Project that it was at Hamline University in St. Paul, Minnesota where Bridgman met Walter Hill, son of railroad tycoon James J. Hill. To help pay his way through law school, Bridgman became a tutor for the younger Hill. This arrangement led Bridgman to accompany Walter on a rail journey to the Pacific Northwest in 1899.

Intrigued at the opportunities in this new frontier, Bridgman found work at a local irrigation company. He settled permanently in the Yakima Valley in the town of Sunnyside–about 175 miles southeast of Seattle. An expert in irrigation laws, Bridgman wrote many of the early statutes that outlined access and development of irrigation usage for agriculture in Eastern Washington. Several of his laws are still on the books today.

Due to the rain shadow effect of the Cascade Mountains, a significant portion of the central basin of Eastern Washington averages only around 8 inches of rain a year–most of it in winter months. To grow grapevines that often need 3 to 6 gallons of water a week during the heat of summer to avoid heat stress, the development and use of irrigation proved vital to the growth of viticulture in Washington.

Planting of Harrison Hill and Snipes Mountain

Settling into Sunnyside, Bridgman was elected mayor twice. Then, in 1914, he purchased land on two uplifts that are today separated by Interstate 82. Among the first vines he planted on Harrison Hill were Black Prince (Cinsault), Flame Tokay and Ribier. In 1917, he planted Muscat of Alexandria and Thompson Seedless on Snipes Mountain.

Map a derivative from Washington State AVA map provided by the Washington State Wine Commission for public use.

The Snipes Mountain AVA with a rough approximation of the location of Harrison Hill and present-day Upland Vineyard bisected by Highway 82.

Eventually, Bridgman expanded to plant Zinfandel, Alicante Bouschet, Carignan, Mataro (Mourvedre), Pinot noir, Semillon, Sauvignon blanc, Black Malvoisie and many other varieties.

In the early years, Bridgman mostly sold grapes to Italian and Croatian immigrants in Cle Elum and Roslyn. But when Prohibition was enacted in 1919, Bridgman saw demand skyrocket.  A “loophole” in the legislation permitted up to 200 gallons a year of self-made wine. This essentially produced overnight what Ronald Irvine describes as “a nation of home-winemakers.”

Upland Winery

Thomas Pinney notes in A History of Wine in America, Volume 2 that by the end of Prohibition, Bridgman had over 165 acres of vinifera planted. He decided to open a winery in 1934, hiring German winemaker Erich Steenborg. A graduate of the famous Geisenheim Institute, Steenborg had worked for several wineries in the Mosel.

Photo taken by self. Uploaded to Wikimedia Commons as User:Agne27 under CC-BY-SA-3.0

Soil sample from Upland Vineyard on Snipes Mountain.

At Steenborg’s urging and with his connections, Bridgman brought in around a half million cuttings of Riesling, Sylvaner, Gutedel (Chasselas), Blauer Portugieser and Müller-Thurgau vines. (Incidentally, Irvine notes that most of the Riesling cuttings that Upland brought in turned out to be Scheurebe.)

Named Upland Winery, Bridgman and Steenborg desired to make dry European-style table wines from vinifera grapes. However, post-Prohibition wine drinkers favored sweet dessert and fortified wines made from a mix of vinifera, hybrid and labrusca grape varieties.  To pay the bills, Upland produced “ports” and “sherries” to meet market demand.

When Steenborg left in 1951, Bridgman hired Marie Christensen, the winery’s lab assistant, to take over winemaking. Her promotion made her the first woman in the state to head winemaking at a major winery.

Changing Markets and Challenges

Dealing with market forces that favored sweet and boozy wines eventually proved too much for Bridgman. He sold the winery in 1960 to George Thomas. Thomas changed the name to Santa Rosa Winery.  The winery continued to operate it in some degree until shuttering in 1972.

Today, the Newhouse family own the old buildings of Upland Winery and vineyards, having purchased the property in 1968.  Several of Bridgman’s original 1917 Muscat of Alexandria vines are still producing grapes. Paul Gregutt speculates in Washington Wine that these may be the oldest Vitis vinifera vines in the state.

In addition to selling grapes from Upland Vineyard to over 20 different wineries like Betz, DeLille, Pomum, K Vintners and Kerloo–the Newhouses produce wine under Todd Newhouse’s Upland Estate and Steve Newhouse’s Newhouse Family Vineyards made in partnership with Ron Bunnell.

Influence on the Washington Wine Industry

Grenache made by Kerloo Cellars from Upland Vineyard.

If Dr. Walter Clore is the “Father of Washington Wine,” W. B. Bridgman can rightfully be called “the Grandfather.”

After Prohibition, Bridgman and his Upland Winery were charter members of the Washington Wine Producers Association. Founded in 1935, Bridgman was the only charter member from the east side of the mountains as most of the winemaking during that period was done on the west side of the state by fellow charter members St. Charles Winery and Davis Winery on Stretch Island, Wright Winery in Everett, Werberger Winery on Harstine Island and Pommerelle Winery in Seattle.

In Goldendale, Bridgman advised Samuel Hill (who married Walter Hill’s sister, Mary) to plant a mix of vinifera and American hybrids developed by Thomas Volney Munson in what is now Maryhill in the Columbia Gorge AVA.

Dr. Walter Clore

Pinot gris from Upland Vineyard on Snipes Mountain.

In 1940, Bridgman encouraged a young horticulturalist from Washington State University named Walter Clore to plant wine grape varieties at the Irrigation Experiment Station in Prosser. With Bridgman supplying many of the initial vine cuttings, this experimental vineyard would eventually become known as “The Wine Project” and include over 250 different varieties of vinifera, hybrid and American wine grape varieties.

Observing the success of several varieties in the vineyard, Clore authored academic papers extolling the viability of a wine industry in Washington State. Spurred on by the results of Dr. Clore’s work, the Washington wine industry today is responsible for more than 27,000 jobs. Overall, the industry has an economic impact of nearly 15 billion dollars for the state.

Associated Vintners

In 1954, W.B. Bridgman sold grapes to a group of University of Washington professors making wine under the name of Associated Vintners. Impressed by the wines produced by Lloyd Woodburne, Bridgman gave the young academics advice and encouragement in their endeavors. In 1960, Bridgman met with the AV group in Seattle to discuss the future of the Washington wine industry.

That meeting would lead to a long term contract for grapes. This eventually turned into Associated Vintners purchasing the 5.5 acres Harrison Hill Vineyard in 1962 from Bridgman. Uprooting most of the older plantings, AV replanted with Cabernet Sauvignon and other red grape varieties. While Associated Vintners is now known as Columbia Winery and owned by Gallo, those Cab plantings at Harrison Hill Vineyard (managed by the Newhouse family) are today some of the oldest and most prized plantings in the state.

Legacy Today

A Columbia Valley Syrah made under the W.B. Bridgman label by Precept Brands.

William B. Bridgman died in 1968 at the age of 90, leaving a last imprint on the Washington wine industry even as his name has faded into obscurity.

Beyond the irrigation laws he authored that allowed viticulture to prosper, the roots of Upland Vineyard and Harrison Hill Vineyard continue to produce world-class wine grapes. The first Chardonnay in the state was planted here. Mike Sauer used cuttings from AV’s replanting of Harrison Hill to plant Red Willow Vineyard in the 1970s.

To help keep the name of Bridgman alive, Washington Hills Winery (co-founded by Brian Carter) created a select line of wines in 1993 to honor the pioneer. When Precept Brands acquired Washington Hills in 2003, they kept the Bridgman Cellars label and today still produce wines that bare the name and legacy of W.B. Bridgman.

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Flashback — Taste Washington 2017

The 2018 Taste Washington Event is nearing so I thought I would do a throwback post to some of the gems from last year’s Grand Tasting. I’ll also share my thoughts on if the cost of the tickets are worth it and tips on how to get the most out of your experience.

The Background

Taste Washington is the largest event in the state highlighting the food and wine of Washington. Now in its 21st year, the event will feature over 225 wineries and 65 restaurants as well as seminars and culinary exhibitions. It looks like VIP tickets are sold out at this point so the 2 Day Pass for General Admission (2-5:30pm) to the Taste Washington Grand Tasting is $145 while individual days are $95 a piece.

In addition to the Grand Tasting that will be Saturday & Sunday, March 24-25 from 1pm(VIP)/2pm-5:30pm at Century Link Field, Taste Washington will also feature:

Red & White Party at AQUA by El Gaucho–Thursday, March 22nd 7-10pm ($175)

Dinner and tasting featuring 91+ rated wines from àMaurice Cellars, Lauren Ashton Cellars, Fidélitas Wines, Leonetti Cellar, Guardian Cellars, Obelisco Estate Winery, L’Ecole No 41, Quilceda Creek, Passing Time Winery, Doubleback, Woodward Canyon Winery and more.

Taste Washington on the Farm–Friday, March 23rd 10am-3pm ($85-185)

Three different farm to table experiences with lunch and farm tours that people can choose from places like Center for Urban Horticulture in Seattle, Heyday Farm on Bainbridge Island and Finnriver Farm & Cidery in Chimacum, WA with featured wineries such as Matthews, Rolling Bay and Doubleback.


The New Vintage at Fisher Pavillon–Friday, March 23rd 7-10pm ($80)

Small bites by celebrity chefs, a Rosé Lounge, live music and dancing featuring the wines of Alexandria Nicole Cellars, Boudreaux Cellars, Browne Family Vineyards, DeLille Cellars, Hedges Family Estate, Mullan Road Cellars, Sinclair Estate Vineyards, TruthTeller Winery and more.

Taste and Savor Tour of Pike Place Market –Saturday, March 24th 9am ($80)

An early morning food tour through the historic Pike Place Market operated in conjunction with Savor Seattle.

Wine Seminars at Four Seasons Hotel Seattle Saturday & Sunday, March 24-25 10:30 to 12pm ($45-85)

Six seminars featuring writers, winemakers, growers, educators as well as Master Sommeliers (Chris Tanghe, Rebecca Fineman, Jackson Rohrbaugh, Greg Harrington) and Masters of Wine (Bob Betz, Mary Ewing-Mulligan) covering a variety of topics from blind tasting, single vineyard Syrahs, Celilo Vineyard in the Columbia Gorge, Washington vs the World and more.

Each seminar features a tasting of 6 to 12 wines from producers like Savage Grace, Andrew Will, Gorman‘s Ashan Cellars, Avennia and Two Vintners as well as non-Washington comparative tastings from Mollydooker, Lynch-Bages, Joseph Phelps’ Insignia, Duckhorn and Glaetzer Wines’ Amon-Ra.

Sunday Brunch at Quality Athletics — Sunday, March 25th 10am-12:30pm ($75)

Music and two celebrities chefs host a brunch featuring bloody mary’s and brunch cocktails.


My Top 5 Wines from the 2017 Grand Tasting

Even with some hard core dedication, and using the extra hour VIP ticket, I was able to hit, at most, around 60 of the 600+ wines available for tasting. This is why trying to minimize the stress of the crowds and maximize the experience (see my tips below) is so important. You’re paying a decent chunk of change to attend the Grand Tasting and you want to leave the event with some great memories and new wine discoveries.

Still, out of those 60 or so wines, I tasted a lot of great juice. Here are five wines from last year’s tasting that I thoroughly enjoyed.

Aquilini 2014 Red Mountain blend — Cabernet Sauvignon and Merlot blend made by Napa Valley rockstar Philippe Melka. I most certainly did not spit this one out. It was the run away Wine of the Event for me and got me to sign up for their mailing list. Tremendous structure, velvety fruit, fresh acidity and long finish. I would put this toe to toe with virtually any $100+ Napa wine. Unfortunately they don’t look to be pouring at this year’s event.

Cairdeas Winery 2014 Caislén an Pápa–a Chateauneuf du Pape style blend from Meek Vineyard in the Yakima Valley. Beautiful balance of rich fruit and savory, spicy complexity. They will be pouring the 2015 vintage of this wine at this year’s event.


Andrew Will 2014 Malbec — a known winery but you hardly ever see a varietal Malbec from them and this was scrumptious! Reminded me of a spicy Cabernet Franc. It doesn’t look like they will be pouring a Malbec this year though.

Cloudlift Cellars 2015 Lucy rosé of Cabernet Franc — In my tip section below I talk about making a point to periodically refresh your palate with bubbles, dry Rieslings and rosés. There are so many delicious reds that will wear you down and start tasting the same if you don’t give your palate a frequent jolt of crispness and acidity. It was this strategy that led me to discovering this beautiful rosé. Gorgeous nose and lively fruit. Best rosé at the event. Unfortunately, it doesn’t look they will be pouring a rosé this year. Update: In the comments below, Tom Stangeland of Cloudlift Cellars note that he will be pouring the new vintage of Lucy.

W.T. Vintners 2013 Les Collines Syrah — Seeing that Jeff Lindsay-Thorsen of W.T. Vintners was going to be on the panel of the Washington vs the World Sunday Seminar, with his Boushey Vineyard Rhone blend being poured, pretty much sold me on attending that event. This Les Collines Syrah was spectacular and demonstrated everything that is knee-bendingly delicious about Washington Syrah–beautiful balance of rich yet mouthwatering fruit, high intensity and inviting aromatics with a long memorable finish. Looks like they will be pouring the 2014 vintage of this wine.

Is it Worth it?

General Admission, yes. VIP upcharge, no.

While I can’t speak for the seminars and other events, I’ve gone to the Grand Tasting six times and each time I had a blast attending. If it wasn’t for some scheduling conflicts, I would be attending the Grand Tasting again this year but, instead, I’m going to attend one of the seminars and the New Vintage party to see how those are.

The extensive list of wineries and restaurants that you can experience in one setting is a wine geek and foodie’s dream. But that said, it can be very frustrating with how crowded it quickly gets. I’ve sprung for the VIP (which was $210 for the 2-day pass/$165 per day) and even that first hour got aggravatingly crowded about 20 minutes in. The VIP is really not worth the extra $70–especially when you can get the two day General Admission pass ($145) for less than a single day VIP admission ($165).

Even the $95 for a single day General Admission which gives you 3 and half hours of the Grand Tasting is still a good deal with everything that you have a chance to taste and experience–especially if you follow some of my tips below.

Grand Tasting Tips

1.) Uber/Lyft or find a hotel close by. Believe me, even if you are extremely diligent about spitting (which is hard with the people crowding the tables and blocking the spit buckets) you will much prefer having someone else do the driving or walking back to your hotel after the tasting. For the spitters, bringing along a red solo cup is also not a bad idea.

2.) No wine is worth waiting in line for! Seriously, there are so many great wineries and new wines waiting to be discovered that it is pointless to wait around a crowded table to get a pour. You only have around 3-4 hours and you will find yourself getting irritated at the crowds. Tables like DeLille, Col Solare, Mark Ryan, Figgins, K Vintners, Long Shadows, Pepper Bridge, Upchurch and the like always draw crowds–and they certainly are outstanding wines–but they’re not worth stressing over.

Yes, the big name tables deserve the attention but sometimes your Wine of The Event is hidden away on a table everyone is passing by.


Periodically swing by and check the table but if its crowded, go somewhere else. Ditto with the food–which is why I’ve never bothered with the AQUA by El Gaucho oyster bar. There is always going to be some table, somewhere that doesn’t have a line. Check them out and you may end up discovering your new favorite wine or restaurant to try. The Aquilini I mentioned above as my Wine of the Event was just this scenario. No one was at this table and it was probably the best damn wine being poured.

3.) Along those lines above, make it a point to visit wineries you’ve never heard of. With more than 900 wineries, even the 200+ at Taste Washington is only a tiny slice of what the state has to offer. Sure, you have your favorites but they’re your favorites because you’ve already had them. Why spend $95 to $200+ to taste them again? When I attend, I aim for a 1 to 2 ratio–for every 1 known winery I taste at, I visit the tables of 2 new ones.

4.) Visit the sparkling wine producers periodically to help refresh your palate. This year Karma Vineyards, Townshend Cellar, Treveri Cellars, Domaine Ste. Michelle and maybe Patterson Cellars will be pouring bubbles. Aim to visit one of these every 45 minutes or so to wake up your palate and keep it from getting fatigued. Likewise, producers of dry Rieslings and rosé are also great tables to visit frequently. A few names I spot from the winery list that look to be pouring these kinds of wines include Ancestry Cellars, Randolph Cellars, WIT Cellars, Balboa Winery, Locus Wines, Tunnel Hill Winery and Gard Vintners.

5.) Check out the featured vineyards and AVA tables. These tables are rarely crowded and offer fantastic opportunities to geek out and compare different wines made from similar terroirs.

6.) Enjoy the food! Yes, as wine geeks it’s tempting to think of the wine as always the star of the show but, truthfully, most years I feel like the food was the best part of the entire experience. It’s very fun to hit up a food table, grab some tasty bite and see what random, nearby wine table has a wine that may pair well with it. I can’t count how many amazing discoveries of food & wine pairing bliss I’ve encountered with this method. It truly completes the package of the Taste Washington Grand Tasting experience. Plus the food helps quite a bit with dealing with the alcohol.

Most importantly, have fun and stay safe!

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60 Second Wine Review — Guardian Newsprint Cabernet Sauvignon

A few quick thoughts on the 2015 Guardian Newsprint Cabernet Sauvignon from Red Mountain.

The Geekery

Guardian Cellars was founded in 2004 by Jerry Riener, a police officer, and Jennifer Sullivan, a journalist with KOMO News. The two met while Sullivan worked the crime beat for The Seattle Times and Riener was her “confidential source” inside the police department.

An organic chemist by training, Riener interned at several Woodinville wineries such as Baer, Mark Ryan and Matthews Winery before launching his own label. While the main line-up of Guardian Cellars focuses on Bordeaux-style blends, the Newsprint line was created in 2013 to focus on single varietal expressions.

The 2015 Newsprint Cabernet Sauvignon is 100% Cab sourced from the Quintessence Vineyard on Red Mountain. Located next to Col Solare and Ambassador Vineyard, Quintessence is the fruit source for many highly acclaimed wines from producers like Lauren Ashton, Duckhorn’s Canvasback, Lachini, Fidelitas, Mark Ryan and DeLille. The vineyard is managed by Marshall Edwards who also manages Obelisco Vineyard on Red Mountain.

The wine was aged 18 months in 25% new French oak barrels with around 400 cases made.

The Wine

Medium-plus intensity nose. A mix of black currants and blueberries with a tinge of black licorice and tobacco spice.

Photo by brandon_wilson. Uploaded to Wikimedia Commons under CC-Zero

Nice mix of blueberries and black currants in this scrumptious Cab.


The dark fruits carry through to the palate but also bring a red cherry component that is highlighted by the medium-plus acidity. The spices don’t carry through but I can see these developing more with bottle age. Medium-plus tannins hold up the full-bodied structure of this wine incredibly well. Moderate length finish at this point.

The Verdict

It’s clear that this 2015 Red Mountain Cab is still developing in the bottle but it is drinking pretty deliciously right now. Great combination of fruit and structure that is enjoyable to drink on its own or with food.

For $25-30, this wine (like the 2016 Hedges In Vogue) is offering some screaming value for a Cabernet Sauvignon from the AVA that is essentially Washington’s Napa Valley. Well worth seeking out.

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The Mastery of Bob Betz

Washington State is ridiculously spoiled with talented winemakers.

Alex Golitzin of Quilceda Creek

Christophe Baron of Cayuse

Chris Figgins of Leonetti

Rick Small of Woodward Canyon

Scott Greer of Sheridan

Anna Shafer of àMaurice

Greg Harrington of Gramercy

Kay Simon of Chinook

Charlie Hoppes of Fidelitas

Chris Upchurch of DeLille/Upchurch Vineyard

Ben Smith of Cadence

Chris Camarda of Andrew Will

Rob Newsom of Boudreaux

Kerry Shiels of Côte Bonneville

Chris Peterson of Avennia/Passing Time, etc.

And that is only a small sliver of the immense talent in this state.

But if you asked me to give you just one expression of winemaking talent that exhibits the best of Washington, I would answer without any hesitation that it is Bob Betz.

From Chicago to the Chateau

A Chicago native, Bob Betz moved to the Pacific Northwest in 1954. He attended the University of Washington with the goal of entering med school but, when those plans didn’t work out, he spent a year in Europe with his wife, Cathy, where he discovered a passion for wine.

Photo taken by self. Uploaded to Wikimedia Commons as User:Agne27 under CC-BY-SA-3.0

Bob Betz (in grey sweatshirt) talking with guests at a release party at Betz Family Winery

After working at a wine shop for a year, he was hired by Charles Finkel (now of Pike Brewing Company) to work at Chateau Ste. Michelle back when the Washington powerhouse was a small winery operating on East Marginal Way in Seattle. There he was mentored by the famed consultant André Tchelistcheff of Beaulieu Vineyard fame.

He started in communications with the estate. As Chateau Ste. Michelle moved to Woodinville and grew into Washington’s largest winery, Betz worked his way up to Vice President of Winemaking Research. Here worked closely with an All-Star roster of winemaking talent such Mike Januik (Novelty Hill/Januik Winery), Cheryl Barber-Jones (Sozo Friends), Kay Simon (Chinook Wines), Joy Anderson (Snoqualmie Vineyards), Erik Olsen (Clos du Bois/Constellation Brands) and Charlie Hoppes (Fidelitas). During this time, his passion for winemaking and starting his own label developed.

In the mid-1990s, he embarked on completing the Wine & Spirit Education Trust (WSET) program, earning his Master of Wine (MW) in 1998. To this day, he is one of the few MWs who are practicing winemakers (Billo Naravane at Rasa/Sinclair Estate is another). The vast majority of individuals who hold that title are often writers, educators, wholesalers and retailers.

In earning his MW, Betz won the Villa Maria Award for the highest scores on the viticultural exam as well as the Robert Mondavi Award for the highest overall scores in all theory exams.

Betz Family Winery

In 1997, Greg Lill of DeLille Cellars offered space in his winery for Betz to make six barrels of his first vintage. Sourcing fruit from Klipsun vineyard on Red Mountain, Harrison Hill on Snipes Mountain and Portteus vineyard in the Rattlesnake Hills AVA, it wasn’t long before the accolades came in with Betz having numerous wines featured on Best of Washington lists by the Seattle Times and Seattle Met as well as earning Winemaker of the Year from Sunset Magazine in 2007. Moving from DeLille, he was one of the first wineries in the now-famous “Warehouse District” of Woodinville before building his own winery.

Just as he was mentored by Tchelistcheff and others, Betz has mentored other budding talents such as Kathryn House (House of Wine), Tyson Schiffner (brewmaster at Sumerian Brewing), Ross Mickel (Ross Andrews), Chris Dickson (Twill Cellars), Casey Cobble (Robert Ramsay) and his eventual successor as head winemaker at Betz, Louis Skinner.

La Côte Rousse, a “New World style” Syrah from Red Mountain

In 2011, with Bob & Cathy Betz’s daughters expressing no interest in taking over the winery, Betz worked out an agreement to sell the winery to South African entrepreneurs Steve and Bridgit Griessel.  Following the sale, Betz agreed to stay on with the winery for five more years. A succession plan was worked out with Louis Skinner, a South Seattle Northwest Wine Academy alum and former assistant at DeLille Cellars, taking over the winemaking duties at Betz Family Winery in 2016. Even after the transition, Betz still is involved as a consultant.

In 2017, Bob Betz returned to Chateau Ste. Michelle as a consultant for Col Solare, a joint project with the Antinori family located on Red Mountain. Here Betz will be working with Darel Allwine and Antinori’s head enologist Renzo Cotarella.

Tasting the Best of Washington

While the future of Betz Family Winery looks strong with the Griessels and Louis Skinner, there is something magical about “Bob’s vintages” of Betz that are worth savoring. Paul Gregutt, in Washington Wines, describes Betz Family Winery as one of the “Five Star Wineries” in Washington and ascribes their success to Betz’s “painstaking planning and attention to detail”, noting that if even a single barrel of wine didn’t meet his standards then it would be sold off rather than used in the wines.

The list of vineyards that Bob Betz has worked with includes some of the “Grand Crus” of Washington like Boushey Vineyard and Red Willow in Yakima; Ciel du Cheval, Kiona and Klipsun on Red Mountain; Harrison Hill and Upland Vineyard on Snipes Mountain.

2010 La Serenne Syrah

La Serenne, a “Northern Rhone-style” Syrah from Boushey Vineyard.

100% Syrah sourced from Boushey Vineyard. This cool-climate site north of Grandview, Washington is often harvested more than a month after the Syrahs that go into La Côte Rousse from Red Mountain are picked. Around 535 cases were made.

High-intensity nose with a mixture of dark fruit–black plums and blackberries–smoke and spice.

On the palate, those dark fruits come through. But it is the savory, smokey, meatiness that is the star of the show. Medium-plus acidity keeps it fresh and juicy while the medium-plus tannins have a velvety feel at this point. The long savory finish on this wine would make any Côte-Rôtie lover weak in the knees. Stunningly beautiful and well worth the $70-75.

2011 La Côte Rousse

100% Syrah sourced from Ciel du Cheval and The Ranch At The End of The Road Vineyard in Red Mountain. The parcels from Ciel du Cheval include some of the oldest plantings of Syrah on Red Mountain. The wine was aged in 45% new oak barrels. Around 559 cases were made.

Medium-intensity nose. A bit more oak driven with the baking spice. Underneath there is a core of dark fruit, but it is not as defined.

On the palate, the fruit is still struggling to be defined. It seems to be a mix of black cherries with a little red pomegranate. Medium acidity and soft medium tannins add lushness to the mouthfeel. The oak is still reasonably noticeable with a sweet vanilla edge and creamy dark chocolate note that lingers through to the moderate finish. A more “New World” style that reminds me of a less sweet Mollydooker. Not my style but at $70-75, it is well in line with Mollydooker’s Carnival of Love and Enchanted Path for those who enjoy those bold, lush wines.

2011 Bésoleil

A blend of 54% Grenache, 15% Cinsault, 12% Counoise, 12% Mourvedre and 7% Syrah. Sourced from vineyards in Yakima, Red Mountain and Snipes Mountains, this was the first vintage to include Counoise. Around 662 cases were made.

Medium-plus intensity nose. A very evocative mix of blue flowers–violets and irises–with spicy black pepper, anise and Asian spices. This wine smells like you walked into a fantastic Indian restaurant.

On the palate, a mix of dark and red fruits come out. But the spices get even more mouthwatering with the medium-plus acidity. The medium tannins are very silky at this point, helping the fruit to wrap around your tongue and linger for a long finish. Still fairly New World in style but at $50-55, this is distinctively charming and complex enough to entice a Châteauneuf-du-Pape fan.

2011 Clos de Betz

A blend of 67% Merlot, 28% Cabernet Sauvignon and 5% Petit Verdot. Often features fruit from Ciel du Cheval and Kiona on Red Mountain, Red Willow and Dubrul in the Yakima Valley and Alder Ridge in the Horse Heaven Hills. The wine was aged in 45% new oak. Around 1186 cases were made.

Clos de Betz, a Right Bank Bordeaux style blend.

Medium intensity nose–a mix of red and black currants with a floral element that is not very defined. With some air, tertiary notes of tobacco spice emerge as well as an intriguing graphite pencil lead that would have me thinking Cabernet Franc is in this blend even though it’s not.

On the palate, the tide tilts more towards the red fruits dominating with the medium-plus acidity adding a sense of freshness to the wine. The graphite pencil notes disappear, being replaced with an espresso chocolately note that plays off the tobacco spice that carried through. Medium tannins are well integrated and velvet–showing that this wine is probably at its peak drinking window now. Moderate length finish brings back the floral notes though I still can’t quite pinpoint them.

At $65-70, you won’t confuse this for a St. Emilion or Pomerol. But this wine amply demonstrates how wonderful Bordeaux varieties–particularly Merlot–do in Washington State.

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60 Second Wine Review — Henry Earl Red Mountain Cabernet Sauvignon

A few quick thoughts on the 2010 Henry Earl Red Mountain Cabernet Sauvignon.

The Geekery

Henry Earl is owned by Washington grape growers Dick & Wendy Shaw with the estate named after their two fathers, Henry Shaw and Earl West. Paul Gregutt in Washington Wines and Wineries notes that the Shaws are one of the largest vineyard holders in the Wahluke Slope with 464 acres.

On Red Mountain, they have almost 52 acres with their North Vineyard as well as joint ownership of 313 acre Quintessence Vineyard with Paul Kaltinick and 26 acre Obelisco Vineyard with Kaltnick and the Long Family.

Among the many wineries that the Shaws sell fruit to include: Duckhorn’s Canvasback, Col Solare, DeLille, Fidelitas, Guardian Cellars, Januik and Mark Ryan Winery.

With Jack Jones, the Shaws started J & S Crushing and the Columbia River’s Edge Winery, a custom crush facility for clients like Ste. Michelle Wine Estates. In 2014, they launched Henry Earl and acquired Russell Creek Winery in Walla Walla.

Victor Palencia, one of Wine Enthusiast’s Top 40 under 40 Tastemakers, is the winemaker for Henry Earl. In addition to his work with Henry Earl, Palencia also does the winemaking for Jones of Washington and his own Palencia Winery.

Photo by Gerard Prins. Uploaded to Wikimedia Commons under  CC-BY-SA-3.0

Oak flavors, a little fruit and acidity pretty much sums up this wine.


The Wine

Medium intensity nose. Dark fruits like blackberry and black plum with noticeable oak spice of clove and cinnamon.

On the palate, the dark fruits come through but are less defined than they were on the nose. The oak really dominants with vanilla joining the spices from the nose. Medium-plus acidity and medium tannins give a rugged structure that needed just a bit more fruit to balance it.

The Verdict

I think this wine is probably a year or 2 past its prime. It’s not drinking badly but it’s not offering as much pleasure as you would expect from something around $40-45.

With the fruit fading, it is mostly the acidity and oak running the show and, for me at least, that not very compelling.

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Behind the Curtain

By The Wonderful Wizard of Oz / By L. Frank Baum; With Pictures by W.W. Denslow. Published: Chicago ; New York : G.M. Hill Co., 1900. - From the Library of Congress Online Catalog. The image page is here and the description page is here., Public Domain, https://commons.wikimedia.org/w/index.php?curid=3090042Harvey Steiman of Wine Spectator did a write up about the unique marketing approach of a new Oregon winery, Alit. With the pedigree of Evening Land Vineyard’s co-founder, Mark Tarlov, and winemaker Alban Debeaulieu, formerly of White Rose Estate, Domaine Drouhin Oregon and Maison Joseph Drouhin, this new project was already guaranteed intrigue but, as Steiman notes, Alit upped the ante by releasing their Pinots for the absurdly low price of $27.45 a bottle.

Yeah, you read that right. $27.45 for a premium Oregon Pinot noir from one of the Evening Land guys and a former Drouhin winemaker?!?! Toto, I don’t think we’re in Kansas anymore.

The idea behind Alit Wines is transparency with the winery’s website (and Wine Spectator article) going into great detail to describe how they break down the cost figures that brings them to charge $27.45 for a bottle of Pinot noir sourced from acclaimed vineyards in the Dundee Hills, McMinnville (including Momtazi Vineyard) and Eola-Amity Hills. The hope for Tarlov and Co. is that they’ll be rewarded for their transparency with consumers, empowered with the knowledge of the nuts and bolts cost of production, seeing the advantage of bypassing “the middlemen” and buying directly from the winery.

Alit's breakdown of the cost of wine. Credit: https://medium.com/@MarkTarlov

Alit’s breakdown of the cost of wine. Credit: https://medium.com/@MarkTarlov

On the surface this sounds like a solid strategy and I was intrigued enough to put in an order myself. Potentially great wine at a great price is always a plus and its exciting to think about what could happen if more premium wineries followed suited with this focus on transparency. But as both a consumer and as someone who has spent over a decade in the wine industry (both production and retail), I don’t see this as a yellow brick road leading to a revolution in wine pricing.

I also can’t escape the nagging feeling that instead of just empowering consumers, that this peek behind the curtain of production costs will have the same effect on consumers that Dorothy’s glimpse behind the curtain at the Wizard had on her. Yes, it is nice to see what’s behind the curtain but do you lose a bit of “magic” when everything doesn’t seem to be what you once thought it was? Are you going to enjoy as much that $60 Pinot you enjoyed before now that you can add up in the back of your mind that it may really only cost the winery around $15 to make?

Pay No Attention To The Conspicuous Consumption of Wine.

Wine is weird. On one hand, it is a consumable agricultural good just like any foodstuff. So drilling the price of a bottle of wine down to the price of the raw materials, labor and cost of production and transport sounds like a simple endeavor. Yet, wine is also much more than that and, especially in the United States, it can also be considered a Veblen good–an item whose price and value often drives demand, instead of just necessarily the demand driving the price.

This is a big reason why I doubt that you’ll see Alit’s marketing model being readily adopted by other wineries. Of course, nearly every winery in the world would wholeheartedly support encouraging consumers to buy most, if not all, their wines direct from the winery. Not only does it allow them to control the consumer’s experience, making sure that they are getting their wines in the best condition possible, it’s also how wineries make the most money. That last point is key. Look at the prices that you see at a winery’s tasting room and then compare them to what you would be paying at a typical retailer. Are you getting the savings of “cutting the middleman”?

Most likely not.

In the Wine Spectator article, Alit’s Tarlov explains that this is because wineries don’t want to hurt their distributor and retail partners by drastically undercutting them in price. There is certainly truth to this because the wheels of the wine industry are greased by trust and relationships. However, the one thing more valuable than relationships in the wine industry is the perception of your brand. This is why retailers sometimes get in trouble if they price a winery’s wine “too low”. It impacts the “brand”. Wineries are loathed to ever lower the prices of their wine because it can lower the prestige and value of the wine in the eyes of consumers.

A heart is not judged by how much you love; but a wine is judged by how much it is loved by others.

By Man vyi - Own work (own photo), Public Domain, https://commons.wikimedia.org/w/index.php?curid=7907924

And men are judged by how they wear fanny packs

Consumers are weird. We all want a great deal, but not too good or there must be something wrong. The placebo effect is alive and well as our brains are hardwired to get more pleasure from things that we perceive as being more expensive and ergo more valuable.

Now as wine lovers, who presumably want to get the most for our money, what should we do? Do we just chuck it all out the window and drink Two Buck Chuck from here on out?

Let me ask a different question. If you’re a fan of American football, what is more appealing to you? Spending around $50 or less for a family of four to see a local high school football game or spending an average of around $131.93 per person to see a team like the Cincinnati Bengals play home games against the Cleveland Browns and Buffalo Bills? No offense to the Bengals, Browns or Bills fans among my readers but there are certainly games where you can argue that maybe the high schoolers would field a better product for the money.

By Jeffrey Beall - Own work, CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=16607189

“Seriously??? 5 missed FG and 4 missed xp…costing us 2 games. Yeah…sounds like a keeper…”(11/29/2016) — Kyra Olson, author’s Facebook friend and Bengals fan since 1981

Now we can argue about the nuts and bolts of the talent and skills of football players, the quality of equipment, the stadium atmosphere and then craft metaphors about how that relates to vineyard terroir, winemakers, new oak barrels and such. But I think we can drill it down to a much more simple question: What experience gives you more pleasure?

What experience fills you with more sense of excitement and anticipation as you enter the stadium before the game? If you were given a gift of tickets, opening which set (to the HS game or the NFL one) would quicken your heart more? For most people, it’s the latter and that is a huge reason why seeing an NFL game is often 12x more expensive than seeing a high school football game–regardless of the end quality result on the field. The value of the product is judged by how much it is loved by others. With the typical NFL stadium holding around 70,000 spectators, there are quite a bit of people who are willing to pay top dollar to be one of the few who get to sit in those seats.

The same is true with a bottle of wine. For as solid and tasty that something like a $8-12 bottle of Columbia Crest Grand Estates Cabernet Sauvignon can be, the level of excitement and anticipation of opening it up just can’t match up to opening something like a $60-68 bottle of DeLille Four Flags Cabernet Sauvignon. There is the bare nuts and bolts value of the raw materials and cost of production but how do you quantify the value in that sense of excitement, anticipation and pleasure that comes from that? With only around 1,450 cases made each year of DeLille’s Four Flags, there are plenty of people who put high value on being one of the few who get to enjoy that sense of excitement and anticipation.

You, my friend, are a victim of disorganized thinking (as we all are).

Plus there is always great beer under $20!


While I do applaud Mark Tarlov and the folks behind Alit for being bold with their marketing plan on transparency, I do think it creates an unfortunate impression that wine pricing is a simple affair. It’s not because wine isn’t simple and, more importantly, people aren’t simple. Just as in Oz, when the Wizard chastised the Cowardly lion for confusing courage with wisdom, we also shouldn’t confuse the value of our pleasure and enjoyment of wine with the nuts and bolts cost of things. Just as our perception of taste is personal, so too is our perception of value. A wine is good is if it is good for you and a wine is worth its price if it is worth it to you.

If an $8 Cabernet gives you pleasure and is worth $8 to you, Enjoy! If a $28 Pinot does the same, drink up! But, likewise, don’t devalue your pleasure and sense of the wine’s worth if your mouth drools with anticipation at pulling the cork out of a $60 bottle of Cabernet Sauvignon or Pinot noir. It’s your palate, your wallet and your pleasure.

And if paying around $131 to watch Mike Nugent miss fields goals and extra points gives you pleasure, well you can talk to my friend Kyra about that.

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