Tag Archives: House Wine

Box Wine Envy

Right now, I am sipping on a glass of French Muscadet that I paid the equivalent of $3.86 a bottle for. With its medium intensity nose of citrus and green apple, crisp acidity and moderate finish, I would peg this wine in a blind tasting as something in the $8-10 range.

Muscadet box wine

It’s simple, refreshing and eminently drinkable. But instead of paying $8-10 for a bottle that I won’t finish by myself, I’m savoring this glass over lunch with many more opportunities over the next 3-5 weeks to repeat the experience. All for a grand total of 13.79 euros ($15.44 USD).

Such is the beauty and potential of boxed wines.

Unfortunately, this is an experience that is difficult to repeat in the US. Back home, while the selection is improving, the usual options for many wine drinkers are the mass-produced (and often highly manipulated) supermarket brands of Black Box, Bota Box, House Wine, Bandit or (shudder) Peter Vella, Almaden, Carlo Rossi and Franzia.

While Australia and parts of Europe have enthusiastically embraced the benefits of box wines, there is a chicken and egg conundrum in the US about them. Box wines have a poor reputation among US consumers. Therefore, quality minded producers don’t want to bother with them.

But why do US consumers associate box wines with poor quality?

Perhaps, because the quality of box wines that we’ve been exposed to has been shit?

The French Paradox

Corsican box rose.

Admittedly, not all of them are winners.
I’m sure 6 to 8 months ago this Corsican rosé was lovely. But now it is definitely on its wane and is just ho-hum.

How can a country with a reputation for snobbery be so ahead of the US in embracing box wines?

They’re everywhere and account for more than a third of retail wine sales in France. At the cafés, American tourists pair their Parisian memories with glasses of vin rouge and vin blanc.  Many go home none the wiser that their 25 and 50 cl carafes were filled via a plastic spigot.

Walk into a French grocer and at least half an aisle is dedicated not to the Franzia and Black Boxes of the world, but rather to things like Macon-Village, Beaujolais, Cotes du Rhone, Provençal rosé, Anjou blanc and Côtes de Bordeaux–in the box! Ranging in price from 12 to 20 euros ($13 to $22), these aren’t Franzia-level cheap but on-par with the pricing of “premium” Black and Bota Box offerings.

I have yet to visit a BiBoViNo, a French wine bar that specializes in box wines, but there I will have the option of trying old vine Cinsault, Cru Beaujolais and even Condrieu (!) sold by the box.

That would be akin to having an old vine Dry Creek Zinfandel, a Dundee Hills Pinot noir or a high-end Walla Walla White Rhone available to consumers in a box.

Can you imagine how wonderful that would be?

Why US Producers Should Give Box Wines Another Look

No one is arguing that we need to completely disregard bottles. Nor do we need to turn everything into bag-in-box. There is always going to be a place for fine wine and cellar-worthy treasures.

But the vast, vast majority of wine consumed is not cellar-worthy wine. Most wines that are consumed at lunch, dinner or relaxing on the couch with a book are young wines that do not benefit from the gradual aging of cork in a bottle.

Why have so many other parts of the world caught on to this before the US?

Maraval white bag wine cooking

Box and 1.5L bags are excellent for cooking–such as when you need just a splash to deglaze a pan or add flavor to steamed veggies.
However, you never want to cook with something you wouldn’t drink. Hence, the importance of needing a good quality box options.

With the changing market dynamics of Millennials and the upcoming Generation Z, the last thing that US producers want to do is rest on their laurels. What worked for selling wine to the Baby Boomers and Generation X is not guaranteed to work on these consumers.

Just as the wine industry has done for millennia, US producers are going to need to adapt or perish.

Not every solution is right for every producer, but it’s always wise for a winery to look at how their current production is fulfilling consumers’ needs.

1.) Moderation

While I’m skeptical of the scare-mongering reports that Gen Z is going to be the abstinence or teetotaling generation, I do think that moderation is firmly en vogue. Anyone that plans on selling wine over the next 40 years should probably take note.

Millennials and Gen Zers have seen too many of their peers lose jobs and college prospects over unflattering photos, tweets and videos that stem from over-indulgence. While Boomers and Gen Xers had the privilege of their college keggers and booze cruises going undocumented, we now live in an era of social shaming. Undoubtedly, that kind of negative reinforcement is going to influence behaviors.

But instead of the wine industry throwing this consumer base into the arms of “mocktails” and alcohol-removed Franken wines, they should be trumpeting the same mantra that has been preached since the days of the ancient Greeks–moderation.

It is best to rise from life as from a banquet, neither thirsty nor drunken. — Aristotle

Throw moderation to the winds, and the greatest pleasures bring the greatest pains. — Democritus

Think Outside the (750ml) Bottle.
Belgian beer

The lunchtime quandary — get snockered on a bottle of wine in one sitting or try to save it to finish at dinner (assuming you even want to drink the same thing).
Or…..you can have a beer.

What’s one big advantage that beer, cider and hard seltzers have over wine right now? Their go-to packaging is usually single-served options like 12 to 16 oz cans and bottles.

With spirits, they have the benefit of longevity after opening which still allows convenient single-served shots or cocktails without excess waste.

Now, yes, the wine world is playing catch-up with single-serving cans and tetra paks. Also, thankfully, more producers are giving half-bottle (375ml) another go.

But, usually, when you bring up the problem of opening up a full bottle for just a glass or two, you’re met with either condescending mocking of “Leftover wine? What’s that?” or calls to shell out $200+ for an expensive Coravin preservation system.

Of course, someone may suggest coughing up $10 for a vacuum pump system but, seriously, don’t waste your money.

For the $30+ wine, the Coravin is probably the best advice. But the vast majority of wine drinkers aren’t regularly consuming $30+ wine. For these consumers, who just want a nice glass after work or something to have with dinner, one of the best solutions for moderation without waste is a 1.5 or 3-liter box wine that can last 3 to 5 weeks.

But the quality (and value) has to be there.

2.) Value

As I’ve touted many times before, the wine industry can not let the Millennial Math get away from them. The industry has to deal with the lethargy of value options they’re peddling because other categories are far out-performing them.

However, box wines can be a great equalizer here.

The “filling” of bag-in-box packaging does require changes from the traditional bottling line. But there can be substantial savings in production costs. This is especially true when you consider freight and shipping costs of glass bottles. The typical 3 L box uses 91% less packaging material than the equivalent four (750ml) bottles of wine and weighs 41% less.

Those savings add up. Hopefully, they’re passed on to the consumer.

Guardian news print

The Guardian Newsprint Red Blend is a tasty bottle for $18.
But it would be insanely good as a $40 three liter box wine.

It would be a Millennial Math game-changer if instead of being relegated to the Barefoots, Yellow Tails, Apothics and Clos du Bois’ of the sub $10 world, a consumer could get a Washington red blend in a $40 three-liter box. Or Paso Robles rosé in a 1.5L bag for $20.

Even better, take a page out of the French playbook and give American consumers the chance to enjoy a 6 oz glass of Muscadet for the equivalent of 97 cents a glass. That’s cheaper than soda at McDonald’s.

That’s how you start winning the Millennial Math.

3.) Sustainability

There is no doubt that the upcoming generations of wine consumers has the environment on their minds. Many wineries are responding by becoming more “green friendly” with better farming practices in the vineyard, controlling water waste and building LEED Platinum certified wineries.

recycle bin filled with bottles

Plus, there is only so much that a poor recycling bin can take.

All of those are successes that should be touted and emulated. But none of those things are physical, tangible items that a consumer can hold in their hands and feel good about putting in their cart.

It’s hard to get much feel-good mojo picking up a weighty glass bottle of wine that has the same carbon footprint as driving 3 miles in a gas-powered car–regardless of how many “green friendly” achievements are touted on the back label.

In contrast, a 3L box wine drastically cuts that footprint. In a New York Times opinion piece, Tyler Coleman (Dr. Vino) notes that “switching to wine in a box for the 97 percent of wines that are made to be consumed within a year would reduce greenhouse gas emissions by about two million tons, or the equivalent of retiring 400,000 cars.

That’s a lot of feel-good mojo.

The Chicken Needs to Act

Back to our chicken and egg scenario.

Quality-minded wineries are hesitant to invest in producing good quality box wines because of the lowly reputation they have among consumers. Consumers are reluctant to try box wines because of their lowly status and bad past experiences.

Photo by fir0002flagstaffotos [at] gmail.com Uploaded to Wikimedia Commons under GFDL 1.2,

Psst….hey you. You wanna try some kombucha?

Something’s got to give.  That something is US wineries taking the lead by putting better quality box wines out on the market. Leading instead of reacting.

The wine industry doesn’t have the luxury of sitting around waiting for consumers to “demand” better box wines. Other chickens are already busy courting them.

If wineries aren’t going to give consumers the eggs they want to make better omelets (moderation, value, sustainability), then craft beer, cannabis, cider, hard seltzers and spirit producers will be all too willing to step into that void.

So it’s time for the wine industry to stop running scared and embrace the box.

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Pink Washing in the Booze Industry for Pride Month

“You know you matter as soon as you are marketable.”

I found that quote scribbled in the margins of a used copy of Wine Marketing & Sales I purchased from Amazon. I have no clue about the original author. However, a cynical corollary to that proverb often gets bantered about during Pride Month.

“Businesses start paying attention when they realize you can be marketed to.”

The origins of Pride is about the LGBT community overcoming obstacles and affirming our right to live openly and without fear. It’s something that is still needed even today. Yet every year there are concerns that the significance of Pride is lost in lieu of having a big ole party.

But this conflict isn’t unique to Pride. Many religious and secular holidays such as Christmas and Memorial Day have drifted far from their original meaning.

Far from sitting on the sidelines, the alcohol industry is often at the forefront in this crass commercialization of holidays with producers and retailers banking on the uptick of sales during the winter holidays to make their financial year–which is why things like “reindeer wine,” boozy ornaments and whiskey advent calendars exist.

Likewise, every Memorial Day will prominently feature large liquor displays at stores–not necessarily to help people remember the sacrifice of service members but rather to “toast the beginning of summer” with a packed cooler and a 3-day weekend.

Eat, Drink and Be Gay

Even with the many challenges we still face (especially globally), the LGBT community has indeed moved beyond being universally shunned and shuttered into the closest. We’re now a very marketable demographic that businesses eagerly seek. With an estimated purchasing power of nearly $1 trillon in the US, on a global scale, the LGBT community would have the 4th largest GDP of any country at $4.6 trillion.

Photo by puroticorico. Released on Wikimedia Commons under CC-BY-SA-2.0

A pride float in Chicago featuring Absolut Vodka

Is it any wonder why businesses see Pride Month as “Gay Christmas”?

Again, you can look and find examples of the alcohol industry leading the way with vodka brands like Absolut and Smirnoff developing ad campaigns for the LGBT community since the 1980s and Anheuser-Busch being a fixture at Pride events since the 1990s.

In the wine industry, Clos du Bois (now part of Constellation Brands) began donating in the mid 1990s to LGBT causes like the AIDS Memorial Quilt project and highlighting their involvement in print ads. Over the next decade, more wine brands would regularly sponsor Pride events and advertise in LGBT publications. These included Beaulieu Vineyard (Treasury Estates), Domaine Chandon (LVMH), Rosemount Estate (Treasury Estate) and Merryvale Vineyards.

Travel and wine events catering to the LGBT community emerge such as Out in the Vineyard that started in Sonoma in 2011 with sponsorship from Boisett Family Estates, DeLoach, Gary Farrell, Iron Horse, J Vineyards, Jackson Family Estates, Lasseter Family Winery, Muscardini, Ravenswood, Sebastiani and Windsor Oaks among others.

It’s not just wine, it’s GAY WINE!

Most of these early marketing campaigns were based on promoting existing products. However, soon producers began developing exclusive products targeting LGBT consumers. Kim Crawford (Constellation) takes credit for creating the world’s first “gay wine” with its 2004 launch of a rosé named Pansy. Though not necessarily claiming to be a “gay wine”, Rainbow Ridge Winery in Palm Spring, owned by LGBT owners, may have beat them to the punch with their 2001 Alicante Boushet. They certainly win on the merit of having a far less offensive name.

In Argentina, the Buenos Aires Gay Wine Store partnered with a local Argentine winery to produce Pilot Gay Wine in 2006. While debates about gay marriage was carrying on globally, Biagio Cru & Estate Wines created a sparkling Cremant de Bourgogne named Égalité (meaning “equality”) in 2013 to celebrate the crusade for marriage equality.

Lest other segments of the industry get left behind, in 2011 Minerva Brewery in Mexico released what they called the “World’s First Gay Beers” with two honey ales–Purple Hand Beer and Salamandra.

Be cynical or celebrate?

I understand the instinct to chafe at the “Curse of Pink Washing” and the sense of being pandered to by corporate interests. That is my initial response to a lot of gay marketing. But I can still celebrate the meaning of Christmas while putting up snowmen and Santa decorations. Likewise, the solemnity of Memorial Day can still be observed while BBQing burgers and brats.

For me, I won’t begrudge any business for creating special “Pride packaging” or products. However, I won’t give them a free pass either. The quality still needs to be inside the colorful wrapping to merit a positive review or a second purchase.

In that vein, I decided to try Fremont Brewing Pride Seattle Kolsch and House Wine’s Limited Edition Rosé Bubbles Can and review them below.

The Beer

I’d definitely buy this even outside of Pride month.

Medium intensity nose with fresh wheat grain and some subtle lemon pastry notes.

The mouthfeel is refreshing. Very well balanced with the citrus notes more pronounced. Extremely session-able with low hops and plenty of malted grain flavor.

The Wine

Sourced from “American Grapes” of unknown variety or origins.

Medium-minus nose with faint and not very defined red fruit. There is also a tropical rind note that vaguely reminds me of cantaloupe rinds.

While certainly not “bottle fermented”, it’s very likely that this wasn’t made via the Charmat method or tank fermentation either.
Most likely Precept made this with straight carbonation like soda.

On the palate, the bubbles are very coarse and almost gritty. Slightly bitter phenolics brings up more of the rind note from the nose. It segues into apple peel with just a little bit of unripe strawberry representing the faint red fruit.

The Verdict

The Fremont Pride Kolsch was a very enjoyable beer in its own right. Even beyond Pride, it’s worth $8-10 for a four pack of 16 oz cans.

The House Wine “Rainbow Bubbles”, however, was very reminiscent of Cook’s or Andre’s. It honestly seemed like someone took a light rosé and put it through a Soda Stream. At $4-5 for a 375ml can, I’d much rather spend $3-4 more to get a bottle of Spanish Cava.

That would be something worth toasting Pride with.

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Who makes your Supermarket Wine? (A Running List)

April 2019 update: A lot of brand movement following the huge deal between Constellation Brands and E & J Gallo.

Sept 2018 update: If I come across new connections that haven’t been widely publish I will update this page. But I’d like to direct folks interested in this info to Elizabeth Schneider’s way more user-friendly and searchable list on her Wine For Normal People blog. It’s also regularly updated and is a fantastic resource that is worth bookmarking.

Beverage Dynamics released their report this month of The Fastest Growing Wine Brands and Top Trends of 2017.

One of the most glaring features of the report is how often you see the names Constellation Brands, E & J Gallo, The Wine Group and more appear in the rankings with their multitude of different brands. As I described in my post The Facade of Choice, when you walk the wine department of your typical grocery store the vast majority of the wines you see are going to be made by the same handful of companies.

It’s important for consumers to be aware of just how artificially limited their choices really are–especially because consumers should have choices when there are over 4000 wineries in California, over 700 each in Washington and Oregon and tens of thousands more across the globe.

Yet the average wine drinker is only ever going to see a fraction of a percent of these wines–especially those of us in the US. This is not just because our archaic three-tier distribution system severely limits consumers’ access to wine but also because of the wave of consolidations among large wine distributors.

Consolidation of Choices
Photo by Tatsuo Yamashita. Uploaded on Wikimedia Commons under CC-BY-2.0

To the best of my knowledge, General Mills and Unilever are not in the wine business….yet.

For the sake of efficiency (and profits) these large distributors tend to focus on the big clients in their portfolios–the Constellations and the Gallos. They can back up a trailer to a warehouse and load in pallets of “different wines” with different labels from all across the globe and then take that trailer right to the major grocery chains. With about 42% of the “off premise” wine (as opposed to on-premise restaurant purchases) in the US being bought at supermarkets, every consumer should take a hard look at how limited their options really are.

In some cases, you have more true options in the yogurt section than you do in the wine department.

For a couple years now I’ve been keeping an Excel spreadsheet of the various brands I’ve came across and which mega-corporation they’re made by. This is FAR from an exhaustive list and has room for a lot of expansion. Plus with the way that winery brands get bought and sold almost like trading cards it will probably be outdated by the time I hit publish. If you know of any additions or errors, please post in the comments.

Note some of the names are linked to the companies by exclusive distribution agreements.

Constellation Brands

7 Moons
Alice White
Charles Smith Wines
Cooper & Thief
Dreaming Tree
Drylands
Inniskillian
Jackson Triggs
Kim Crawford
Meiomi
Robert Mondavi
Monkey Bay
Mount Veeder
Naked Grape
Night Harvest
Nk’Mip
Nobilo
Paso Creek
Red Guitar
Rioja Vega
Ruffino
Schrader
Simi
Thorny Rose
The Prisoner
Woodbridge

E & J Gallo

Alamos
Allegrini
Andre
Apothic
Arbor Mist
Ballatore
Barefoot
Bella Sera
Black Box
Blackstone
Blufield
Bodega Elena de Mendoza
Boone’s Farm
Bran Caia
Bridlewood
Carlo Rossi
Carnivor
Chocolate Rouge
Clarendon Hills
Clos du Bois
Columbia Winery
Cooks
Covey Run
Cribari
Dancing Bull
DaVinci
Dark Horse
Diseno
Don Miguel Gascon
Ecco Domani
Edna Valley Vineyard
Estancia
Fairbanks
Franciscan Estate
Frei Brothers
Gallo of Sonoma
Ghost Pines
Hidden Crush
Hogue Cellars
J Vineyards
J. Roget
La Marca
Laguna
Las Rocas
La Terre
Liberty Creek
Livingston Cellars
Locations
Louis Martini
MacMurray Ranch
Madria Sangria
Manischewitz
Mark West
Martin Codax
Maso Canali
McWilliams
Mia Dolcea
Milestone
Mirassou
Orin Swift
Paul Masson
Peter Vella
Pieropan
Polka Dot
Primal Roots
Prophecy
Rancho Zabaco
Ravenswood
Red Bicyclette
Red Rock
Redwood Creek
Rex Goliath
Sheffield Cellars
Simply Naked
Starborough
Souverain
Talbott
Taylor’s
The Naked Grape
Tisdale
Toasted Head
Winking Owl
Turning Leaf
Vendange
Vin Vault
Whitehaven
Wild Horse
Wild Vines
William Hill Estate

Brown-Foreman

Sonoma Cutrer
Korbel Sparkling wine

Delicato Family Vineyards

Black Stallion
Bota Box
Brazin
Diora
Domino
Gnarly Head
Irony
Night Owl
Noble Vines
Twisted Wines
Z. Alexander Brown

Terlato Wines

Boutari
Bodega Tamari
Chimney Rock
Domaine Tournon
Ernie Els Wines
Federalist
Hanna
Josmeyer
Klipsun
Il Poggione
Luke Donald
Markham
Mischief & Mayhem
Rochioli
Rutherford Hill
Santa Margherita
Seven Daughters
Sokol Blosser
Tangley Oaks

Precept Brands

Alder Ridge
Browne Family
Canoe Ridge Vineyard
Cavatappi
Chocolate Shop
Gruet
House Wine
Pendulum
Primarius
Red Knot
Ross Andrews
Sagelands
Sawtooth
Shingleback
Ste. Chappelle
Waitsburg Cellars
Washington Hills
Waterbrook
Wild Meadows
Willow Crest

Vintage Wine Estates

B.R. Cohn
Buried Cane
Cameron Hughes
Cartlidge & Browne
Cherry Pie
Clayhouse Wines
Clos Pegase
Cosentino Winery
Cowgirl Sisterhood
Delectus Winery
Firesteed
Game of Thrones
Girard
Girl & Dragon
Gouguenheim
Horseplay
If You See Kay
Layer Cake
Middle Sister
Monogamy
Promisqous
Purple Cowboy
Qupé
Sonoma Coast Vineyards
Swanson
Tamarack Cellars
Viansa Sonoma
Windsor
Wine Sisterhood

Ste Michelle Wine Estates

14 Hands
Chateau Ste Michelle
Col Solare
Columbia Crest
Conn Creek
Erath
Merf
Motto
Northstar
O Wines
Patz & Hall
Red Diamond
Seven Falls
Snoqualmie
Spring Valley Vineyard
Stag’s Leap Wine Cellars
Stimson
Tenet/Pundit wines
Vila Mt. Eden
Villa Maria

Crimson Wine Group

Archery Summit
Chamisal
Double Canyon
Forefront
Pine Ridge
Seghesio
Seven Hills Winery

Jackson Family Estates

Arrowood
Arcanum
Byron
Cambria
Cardinale
Carmel Road
Copain
Edmeades
Freemark Abbey
Gran Moraine
Hickinbotham
Kendall Jackson
La Crema
La Jota
Lokoya
Matanzas Creek
Mt. Brave
Murphy-Goode
Penner-Ash
Siduri
Silver Palm
Stonestreet
Tenuta di Arceno
Yangarra Estate
Zena Crown
Wild Ridge

Vina Concha y Toro

Almaviva
Bonterra
Casillero del Diablo
Concha y Toro
Cono Sur
Don Melchior
Fetzer
Five Rivers
Jekel
Little Black Dress
Trivento

The Wine Group

13 Celsius
Almaden
AVA Grace
Benzinger
Big House
Chloe
Concannon
Corbett Canyon
Cupcake
Fish Eye
FlipFlop
Foxhorn
Franzia
Glen Ellen
Herding Cats
Insurrection
Love Noir
Mogen David
Seven Deadly Zins
Slow Press
Pinot Evil
Stave & Steel

Treasury Wine Estates

19 Crimes
Acacia
Beaulieu Vineyards
Beringer
Butterfly Kiss
BV Coastal
Cellar 8
Ch. St Jean
Chalone
Colores del Sol
Crème de Lys
Dynamite Vineyards
Etude
Gabbiano
Greg Norman
Hewitt Vineyard
Lindeman
Matua
Meridian
New Harbor
Once Upon a Vine
Penfolds
Provenance
Rosemount
Rosenblum Cellars
Seaview
Sledgehammer
Snap Dragon
Souverain
St. Clement
Stags’ Leap Winery
Stark Raving
Sterling
The Walking Dead
Uppercut
Wolf Blass
Wynns Coonawarra

Bronco Wine Company

Black Opal
Carmenet
Cellar Four 79
Century Cellars
Charles Shaw
Crane Lake
Colores del Sol
Estrella
Forest Glen
Forestville
Gravel Bar
Great American Wine Co.
Hacienda
Little Penguin
Montpellier
Quail Ridge
Rare Earth
Robert Hall
Sea Ridge
Stone Cellars

(LVMH) Louis Vuitton Moet Hennessey

Bodega Numanthia
Cheval Blanc
Cheval de Andes
Cloudy Bay
Dom Perignon
Domaine Chandon
D’yquem
Krug
Mercier
Moet & Chandon
Newton Vineyard
Ruinart
Terrazas de Los Andes
Veuve Clicquot

Trinchero Estates

Bandit
Charles & Charles
Dona Paula
Duck Commander
Fancy Pants
Folie a Deux
Fre
Joel Gott
Los Cardos
Menage a Trois
Montevina
Napa Cellars
Newman’s Own
Pomelo
SeaGlass
Sutter Home
Sycamore Lane
The SHOW

Deutsch Family Brands

Cave de Lugny
Clos de los Siete
Enza
Eppa
Fleurs de Praire
Hob Nob
Joseph Carr
Josh Cellars
Kunde Family
Peter Lehmann
Ramon Bilbao
Ruta 22
Skyfall
The Calling
The Crossing
Villa Pozzi

Guarachi Wine Partners

Black Ink
Castillo de Monseran
Guarachi
Kaiken
Nobilissima
Santa Ema
Surf-Swim
Tensley
Tenshen

Foley Family Wines

Acrobat
Awatere Pass
Butterfield Station
Chalk Hill Winery
Chalone Vineyard
Clifford Bay
Dashwood
EOS
Firestone
Foley Johnson
Four Sisters
Goldwater
Guenoc
Lancaster Estate
Lincourt
Lucien Albrecht
Merus
Nieto Senetiner
Pebble Row
Pepperwood Grove
Piccini
Poizin
Roth
Sebastini
Smoking Loon
Tahbilk
The Four Graces
Three Rivers Winery
Wayne Gretzky

Pernod Ricard

Brancott
Campo Viejo
Graffigna
Jacob’s Creek
Kenwood
Stoneliegh
George Wyndham

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60 Second Wine Review — Apex Catalyst

A few quick thoughts on the 2015 Apex Catalyst Red Blend from the Columbia Valley.

The Geekery

Apex Cellars was founded in 1988, as Washington Hills Cellars, by Harry Alhadeff with Brian Carter as winemaker.

The winery, and its second label W.B. Bridgman, was acquired by Precept Brands in 2008 where it joined a portfolio that today includes Browne Family, Canoe Ridge, B. Lovely, Gruet, House Wine, Jacqueline Leone, Pendulum, Radius, Primarius, Red Theory, Sagelands, Paradise Peak, Ste. Chapelle, Summit Estates, Skyfall, Wild Haven, Waterbrook and several others.

Paul Gregutt notes in Washington Wines, that Precept’s CEO, Andrew Browne, acquired Apex with the goal of making it a “white tablecloth prestige brand”.

The winemaker for the Apex line is Jon Zimmermann who also does the wine production for Willow Crest. Previously Zimmermann was at Canoe Ridge Vineyard, Tefft Cellars, Wahluke Wine Company, Silver Lake and Hogue Cellars.

The wine is sourced from several of Precept’s estate and contract vineyards–often including fruit from Alder Ridge, Canyon Vineyard Ranch, Goose Ridge, Jones & Shaw and Willow Crest. I couldn’t find details for the exact blend of the 2015 version but the Catalyst is usually a Bordeaux style blend with a healthy dose of Syrah.

The Wine

Medium-minus intensity. A little shy with mostly woodsy oak notes and a mix of red and dark fruits.

Photo by Steven Depolo. Uploaded to Wikimedia Commons under CC-BY-2.0

Dark fruits like black cherries characterize this wine.

On the palate, the dark fruits come through and become more defined as black plum and black cherry. The oak notes also carry through, adding nutmeg and clove as well as dark chocolate that makes me think this blend may be Merlot dominant. Medium acidity adds enough lift for balance. The medium-plus tannins are firm but hold the medium-plus weight of the fruit well. Short finish.

The Verdict

Right now this wine isn’t as strong as the 2013 version of the Catalyst which, at $16-20, was one of the best values in Washington.

I’ll give its youth the benefit of the doubt and look to revisit it in several months to see how it develops.

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60 Second Wine Review — Browne Site Series Cabernet Sauvignon

A few quick thoughts on the 2015 Browne Site Series Cabernet Sauvignon from the Horse Heaven Hills.

The Geekery

Browne Family Vineyards was founded in 2005 by Andrew Browne of Precept Brands–whose background in the wine industry includes stints with Southern Wine & Spirits, Constellation Brands, Corus Brands, Chateau St. Jean and Associated Vintners (now Gallo’s Columbia Winery).

Precept is the largest privately owned wine company in the Northwest and includes an extensive portfolio of brands like Apex, Canoe Ridge, W.B. Bridgman, B. Lovely, Gruet, House Wine, Jacqueline Leone, Pendulum, Radius, Primarius, Red Theory, Sagelands, Paradise Peak, Ste. Chapelle, Summit Estates, Skyfall, Wild Haven and Waterbrook.

With Paul Gregutt, Peter Dow and Ross Mickel, respectively, they manage Waitsburg Cellars, Cavatappi and Ross Andrews. They also have a partnership with the Davey family in Australia to bring their Shingleback, Aficionado and Red Knot brands to the US.

John Freeman is the winemaker for Browne, joining Precept after previously working for the Napa Valley wineries Franciscan and Miner.

For the Site Series, they source from several of their contract vineyards in the Horse Heaven Hills AVA which includes Alder Ridge, Canoe Ridge and The Benches.

The Wine

Photo by Subhashish Panigrahi. Released on Wikimedia Commons under CC-BY-SA-4.0

Noticeable oak influence in this wine.

Medium-plus intensity nose. Lots of noticeable oak but it’s more spice than vanilla. Dark fruits like black currants and cherries.

On the palate, those dark fruits and oak spice carry through with juicy medium-plus acidity. Hefty medium-plus tannins adds to the full-bodied weight of the wine but the vanilla of the oak comes out to round them for a smooth mouthfeel. The finish is a bit short and hints at the youth of the wine.

The Verdict

For around $30-35, the Browne Site Series is a very solid Cabernet Sauvignon from the Horse Heaven Hills. That region doesn’t get anywhere near the attention of the “sexier” AVAs of Red Mountain and Walla Walla but is consistently the source of outstanding Washington wines.

The 2015 is young and could benefit from another year aging (or decanting) but it has lots of potential.

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