Tag Archives: Cooks

Millennial Math — Where’s the value in wine?

A few days ago I wrote about the “Boredom Factor” that is sapping Millennials’ enthusiasm for wine. But engaging Millennials with things that are new, interesting and authentic is only part of the battle. The industry also needs to reframe the discussion about value and pricing.

Photo by Ecole polytechnique Université Paris-Saclay. Uploaded to Wikimedia Commons under CC-BY-SA-2.0

Let’s face it, wine delivers horrible “bang for the buck”–especially compared to other alcoholic beverages. This is true at all price points, but particularly at the low-end (and ironically titled) “value wine” segment.

For smaller boutique wineries, worrying about “value wine” might not seem like a big deal. But the issues impacting the top shelf take root on the bottom.

If you want to know why $100+ bottles of Napa Cab are in danger, head to your local grocery store and look around.

Millennial Math in the Grocery Store

I’ll get to our boutique and more premium wine brands below. But let’s start with a cash-strapped Millennial who want to spend less than $10 for something to drink. You could go to the wine aisle and find stuff like this.

Yellow Tail and other under $10 wines

Then there are other options as well–like Barefoot, Arbor Mist, Cooks, Andre’s and more. At this one grocery store, I estimated that around 40% of their wine selection was sub $10. So, diversity, yeah?

But they all fall into the same “sameness” of sweet, simple or boring Cabs, Chards and Red Blends. Sure, you have the occasional gimmick of things like the “living labels” of Treasury Wine Estates’ 19 Crimes. However, after the novelty of a cute label wears off, it’s still the same boring juice in the bottle.

Now right next to the wine department in many stores is a beer department which has likely been greatly expanded thanks to the craft beer boom.

Let’s see what under $10 options our Millennial shopper has there.

22 oz Beer bomber singles

These are 22 oz “bomber” sizes of beer which is only a tad smaller than the standard 750ml (25.4 oz) bottle of wine. In this one Albertsons grocery store, I counted over 80 different SKUs of at least 20 different styles of beer among under $10 bombers. And this was a rather small grocery selection for the Seattle-area market.

If you think of beer styles (Belgian Tripel, New England IPA, Oatmeal Stout, etc.) like grape varieties, the beer department has the wine industry smoked when it comes to answering the “Boredom Factor.”

Even among the same style (like IPA), you are far more likely to find distinct personalities and differences (hoppiness) among various brews than you ever would dream of finding among under $10 Cabs, Chards and Red Blends.

I have a fair amount of industry folks who read this blog so I’m going to ask you to step back and take off your “wine hat” for a moment. If you were a young post-college Millennial shopper with no personal connection (like having visited a winery) or long-term relationship with drinking wine, what would you spend your $10 on?

Are we just waiting for better times?

Yeah, things suck right now for the broke 20-something Millennial. But can we really predict their future buying potential based on the habits of their 20s?

It’s true that most Millennials have not entered their peak earning ages. Likewise, most have not reached the ages when previous generations started embracing wine.

Jason Haas, of Tablas Creek, makes that later point particularly well as he points out some of the silver linings amidst the gloom and doom assessments about Millennials.

The median age of a Millennial is 30, but the Millennials at the peak of the demographic bubble are just 24. Were many Baby Boomers drinking wine at age 30, let alone 24? No. How about GenX? Not much. Millennials are drinking more wine than preceding generations were at the same age, which should be a positive enough trend. — Jason Haas, Are the gloomy messages about the state of the wine industry warranted? I say not for wineries like us. 2/4/2019

I concede Haas’ point and appreciate his optimism. I’ve certainly not hidden my affection or admiration for Tablas Creek’s business acumen. Though Haas is a “proud Gen Xer,” he pretty much runs Tablas Creek like a Millennial with a brand that embraces transparency, authenticity and sustainability along with pushing the envelope for new and exciting wines.

Without a doubt, if more wineries followed Tablas Creek’s example, the Boredom Factor would almost be a non-issue.

But what I fret that Haas’ optimism overlooks is the habits and perceptions that are being ingrained into Millennial consumers right now. Haas’ generation (and the Boomers) had the benefit of a promising economic outlook before them–where there was the potential for growth in earnings and career development.

That is a luxury that many Millennials don’t have and this is something that we are all too aware of. Even if things get a little bit better into our late 30s and 40s, it’s going to be very difficult to shake the mindset and spending habits of our formative 20s and early 30s.

Valuing “Value”

While things are not as bad as they were during the Great Depression, social scientists and economists are already drawing parallels to the spending habits and mindset of Millennials with those of the Silent Generation born between 1925-1945.

Even though the Silent Generation benefited from the post-war boom, many kept the spending habits imprinted on them during the hardship of the Great Depression. Prominent among those retained habits was the idea of stretching your dollar–even when you had more dollars to stretch.

Millennials certainly like to be entertained. We want experiences and to feel connected. And we avoid boredom like the plague.

But we deeply value “value.”

The $15-25 Sweet Spot

Let’s go back to the grocery store and look at the more premium $15-25 “sweet spot” range of wine pricing–with emphasis on the sweet.

Meiomi & 7 deadly with cheaper spirits

Usually, Meiomi is not over $25 so, for the sake of argument, I’m including it here.

When you get up to the higher price points, wine’s competition is not just beer (with many interesting six and twelve packs available in this price range) but also spirits as well. But spirits adds another dimension because they’re far less perishable and the servings are much smaller.

With wine and beer, you ideally want to enjoy it the same day that it was opened. But a comparably priced spirit can last weeks or even months.

Now I can hear wine folks scoffing at the idea of Captain Morgan or Deep Eddy taking away throat share from anyone older than 23. Yeah, I get it. The “Fireball crowd” eventually grows up. But for those folks who lose the sweet tooth and want something with more complexity, the spirits department still offers numerous options–especially among whiskeys.

Plus, because of how long a bottle of whiskey last, a Millennial could even stretch their $25 drinking budget to $40 and still get some very compelling value.

Old Forester and Woodford reserve

Personally not a fan of the Redneck Riviera but I’d take it over Meiomi any day of the week.

Granted, you have to sometimes deal with the inconvenience of getting the product out of lockup. Also, in some states (like Washington) there are crazy high liquor taxes to account for too.

However, this is all part of the sum-value Millennial Math that we deal with on every trip to the store. What the wine industry needs to concern itself with is how all these figures are adding up.

Banking on Premium Spenders

I want to embrace the optimism that as Millennials feel financially secure, they will turn to wine and start spending in the premium category. That means not only a strong wine industry but also a strong economy overall.

But I can’t shake the feeling that even if Millennials have more money to spend, that they’re not going to be impressed with the value they see in high-end wines. This is something that I’ve personally experienced myself. I’m very fortunate in my financial situation to where I can occasionally splurge on bottles like Opus One, Silver Oak, Cristal and Petrus.

You know what? I’d rather drink Pappy.

I feel this way even though I’m a highly-engaged wine drinker with a personal connection to wine. I’ve been bitten hard by the bug and have a healthy cellar to show for it.

But if you ask me for my brutally honest choice of whether to spend another $2600-4000 on a bottle of Petrus or something like the 1981 Glenmorangie Pride, I would choose the Glenmorangie every time.

And this is coming from someone that keeps a picture of Petrus as their background banner on Facebook!

However, when I step back and let my Millennial nature take over–when I think about the sum-value of what I’m getting compared to what I’m paying–whiskey beats out wine.

If that’s the case with someone like me, then how do you think the math is playing out with my cohorts?

The Petruses of the World are not the ones that need to worry.

Petrus is not going to have problems selling their wine. Even if Millennials aren’t spending at levels of past generations, wineries like Petrus make so little at such high prices that they only need a few folks to bite the bullet each vintage. There is always going to be enough people like me who shell out thousands to attend our Super Bowl–even if it ends up being a 13-3 snorefest.

The real hurt is going to be felt by all the wineries making NFL regular-season and playoff-type wines. They’re the ones that are going to have to convince Millennials that their wines are worth the price of the ticket.

Let’s go back and look at our supermarket shelf at some of the $50-100 options.
$50 to 100 wine vs spirits

That is an excellent price on the Grgich. The only thing that kept me from pulling the trigger was wondering how long it had been standing upright under the supermarket’s harsh lights.

Again, why spend $50-100 for something that needs to be enjoyed mostly in one night (unless you spend another $200+ for a preservation system like the Coravin) over something you could stretch for months?

Wine’s saving grace has been that only a small segment of drinkers have developed a taste for brown spirits like whiskey, tequila and rum. But those categories are growing–especially among Millennials and women.

If the boredom factor doesn’t kill off the $100+ Napa Cab, brown spirits certainly will.

But it all starts back in the beginning, with the spending habits and perception of value that Millennials are developing now with their under $10 and $15-25 options. Here is where wineries are losing the battle before the war even begins.

Yeah, Millennials wanderlust is great and can definitely help wineries that are offering different and exciting wines. But that same wanderlust also fuels our openness in trying other beverages like craft beer and brown liquors. The more we try them, the more those other options become players in the “sum-value” game of Millennial Math.

And, right now, that math is seriously working against the wine industry.

Subscribe to Spitbucket

New posts sent to your email!

Geek Notes — New Wine Books for January

I’ve spent the last few days doing my civic obligation of jury duty, so I haven’t been able to post as much. Then, of course, there has been travel and the holidays. But as 2018 crawls to an end, I’ve found time to explore a few intriguing new titles.

Photo by Nonnoant. Uploaded to Wikimedia Commons under CC-BY-SA-4.0

Grapes drying to produce the Lombardy DOCG wine of Moscato di Scanzo.

Now I know that at the start of the year, some folks like to dabble with “Drynuary.”  Advocates view it as an opportunity to “dry out” after the bacchanal of the holidays. I’ve never been a participant, but I respect those who give it a go. After all, they do say “absence makes the heart grow fonder.”

However, I tend to favor the English author Thomas Fuller’s spin on that phrase.

“Absence sharpens love; presence strengthens it.”

So even if you’re cutting back on wine to start the year, you can still resolve to strengthen your geekiness in 2019 with some fun wine books.

Into Italian Wine, Fourth Edition by Jack and Geralyn Brostrom. (Released in paperback Dec 24, 2018)

I was shocked to see the updated (226 pages) study guide for the Italian Wine Professional (IWP) course available for purchase by itself. Usually, you have to sign up for the course to get your hands on this text. Of course, that includes online/classroom study and exams. The price and timing will vary depending on the provider. For example, the Napa Valley Wine Academy is offering an 8-week online course for $795.

screen shot on chablis from WSG Burgundy course.

A screenshot from the Wine Scholar Guild’s Burgundy Master Level course conducted by Don Kinnan.

The benefits of taking these types of specialist courses (there is also the Wine Scholar Guild that offers many certifications) is mixed. I’ve taken a few of the WSG offerings (Bordeaux & Burgundy) and learned a lot. I’ve founded them to be well-designed and highly immersive. For someone that wants to dive deep into a topic (and are okay with the cost), they’re well worth it.

But for industry professionals looking to buff up a resume? I’m more skeptical. Especially compared to credentials like the Wine & Spirit Education Trust and Court of Master Sommeliers, I don’t think these certifications hold much “sway.” If you’re going to spend upwards of $1000 for something that will pay dividends on a resume, you are far better off looking at things like the Level 2 Certified Sommelier Examination and the WSET Level 2 or even Level 3 Advance.

The Certified Specialist of Wine (CSW) and Certified Wine Educator (CWE) from the Society of Wine Educators can offer some resume benefits. But as a CSW, I can tell you that I’ve gotten far more credibility and job prospects from my WSET certifications. My winemaking and wine marketing & sales certificates from the Northwest Wine Academy have also helped but those cost me a bit more than $1000.

However, I don’t want to discount the value of the knowledge you can get from these courses.
Map provided by Benanti Winery. Uploaded to Wikimedia Commons under CC-BY-SA-3.0

Sicily is becoming one of the hottest wine regions in the world with wines from the Etna DOC, in particular, gaining attention. It probably won’t be long before this area gets promoted to a DOCG.
Wine students are well served becoming familiar with these wines.

As I noted above, there is a lot of good stuff here. That is why picking up essentially the textbook for the IWP at $49 is appealing.

I borrowed a copy of the 3rd Edition from a friend who paid for the full course. I was super impressed with how in-depth it covered nearly all of the 74 DOCG and most of the 300+ DOCs of Italy, including many of the intricacies of their various wine laws and regulations.

It’s far more scholarly than many wine books covering Italy. The closest would be the slightly outdated Vino Italiano: The Regional Wines of Italy (2005) by Joseph Bastianich and David Lynch. But even though the later has over 544 pages, I found that the IWP study guide included more precise details about the wine laws for many of the DOC/Gs.

The Cultivation Of The Native Grape, And Manufacture Of American Wines by George Husmann. (Released on paperback Dec. 18, 2018)

This historical encyclopedia of native American and hybrid grape varieties is 188 pages of pure geeky candy. Candy that I was super excited to see available for less than $7! It’s also a book that has a soft spot in this Missouri girl’s heart.

George Husmann was a 19th-century viticulturist who is considered the “Father of the Missouri Grape Industry.” Many people don’t realize how vibrant the Missouri wine industry was before Prohibition.

German settlers were reminded of their homeland when they stumbled upon the Missouri Rhineland in the 1830s. They planted vines in what eventually became the American Viticultural Areas of Hermann and Augusta. More than a century later, Augusta would beat out Napa Valley for the distinction of being the very first AVA created.

Photo by W.C. Persons. Released on Wikimedia Commons under PD-Art (PD-1923)

The American Wine Company of St. Louis was also a significant wine producer up until World War II. They created Cook’s Imperial sparkling wine before the brand moved to California after Prohibition.
Here workers in 1916 are bottling and corking wines at the Cass Avenue winery.

After Missouri entomologist Charles V. Riley discovered phylloxera as the cause of the epidemic that was devasting wine regions across Europe, it was rootstock cuttings of Missouri vines that helped saved the European wine industry.

By the start of the 20th century, Missouri was the second largest grape producer in the country–second only to California. Stone Hill Winery in Missouri, founded in 1847, was the 3rd largest winery in the world. Each year it would produce more than a million gallons of wine.

For folks who want to geek out more, the first volume of Thomas Pinney’s History of Wine in America (especially chapter 7) gives great insight into the long forgotten glory days and impact of the Missouri wine industry.

A Time Capsule of Geekiness
Photo by Don Kasak. Uploaded to Wikimedia commons under CC-BY-2.0

The native Norton grape, member of the Vitis aestivalis family, has long been an important grape of the Missouri wine industry.

Husmann’s 1866 The Cultivation Of The Native Grape is a time capsule about what the world of American wine was like in the mid-19th century. Many modern sources of American wine history (like Pinney) frequently cite this and other Husmann works such as The Muscadine Grapes, An Article on Pest Resistant Vines and Grape Investigations in the Vinifera Regions of the United States in their bibliographies.

Wine students don’t necessarily need to read these historical books to pass exams. But they do color in the portrait of American wine history in ways that many modern wine books can’t match. However, I don’t suggest paying a premium for these old books. But when you find them on the cheap, take a flier and broaden your perspective.

Dancing Somm: Life of the Napa and Sonoma Wine Sherpa by Sandrew Montgomery. (Released on paperback Dec. 16, 2018)

Sandrew Montgomery is a long time Napa fixture. He has worked at or been intimately involved with many of the region’s most iconic wineries. These include Far Niente, Chateau Montelena, Shafer, Caymus, Dominus and Opus One among many others. He’s also spent a significant time of his career in Sonoma. Here he has worked with legendary figures like Merry Edwards, Mike Benziger, Jeff Kunde, Sam Sebastiani and Jess Jackson.

Dancing Somm is a memoir of his long career and the developments he’s seen in the two valleys. As a wine historian and educator, he’s had a front row seat to many changes and events.

Compared to the scholarly and journalistic approach taken by James Conway in Far Side Of Eden and Napa at Last Light, I expect Montgomery’s memoir to offer a more personal and joie de vivre perspective. It’s another angle wine students can use to understand Napa and Sonoma’s remarkable growth over the last 40 years.

Subscribe to Spitbucket

New posts sent to your email!

Geek Notes — Five Essential Books On Champagne

Champagne is the benchmark for all sparkling wine. Any wine student studying for advance certifications needs to be able to explain what makes Champagne unique. They also should be familiar with important producers–both big houses and influential growers.

Important Champagne books

While there are certainly online resources available, few things top a great reference book that can be highlighted and annotated to your heart’s content.

One of the best tips for wine students (especially on a budget) is to check out the Used Book offerings on Amazon. Often you can find great deals on wine books that are just gently used. This lets you save your extra spending money for more wine to taste.

Since the prices of used books change depending on availability, I’m listing the current best price at time of writing. However, it is often a good idea to bookmark the page of a book that you’re interested in and check periodically to see if a better price becomes available.

Here are the five most essential books on Champagne that every wine student should have.

Christie’s World Encyclopedia of Champagne & Sparkling Wine by Tom Stevenson & Master of Wine Essi Avellan (Used starting at $29.97)

The Christie’s encyclopedia is ground zero for understanding the basics about Champagne (production methods, styles, grape varieties, etc). But, even better, it is a launching pad for understanding the world of sparkling wine at large and seeing how Champagne fits in that framework.

While Champagne will always be a big focus of most wine exams, as my friend Noelle Harman of Outwines discovered in her prep work for Unit 5 of the WSET Diploma, you do need to have a breadth of knowledge of other sparklers.

In her recent exam, not only was she blind tasted on a Prosecco and sparkling Shiraz from Barossa but she also had to answer theory questions on Crémant de Limoux and the transfer method that was developed for German Sekt but became hugely popular in Australia & New Zealand. While there are tons of books on Champagne, I’ve yet to find another book that extensively covers these other sparkling wines as well as the Christie’s encyclopedia.

Changes in the new edition
Chapel Down wine

Global warming has made England an exciting region for sparkling wine. The revised edition of Christie’s Encyclopedia has 17 page devoted to the sparklers of the British Isles.

Tom Stevenson wrote the first Christie’s Encyclopedia of Champagne & Sparkling Wine back in the late 1990s. That edition tallied 335 pages while the newest edition (2013) has 528 pages with more than half of those pages covering other notable sparkling wine regions like England, Franciacorta, Tasmania and more. The new edition also has a fresh perspective and feel with the addition of Champagne specialist Essi Avellan as a significant contributor.

In addition to covering the terroir and characteristics of more than 50 different regions, the Christie’s encyclopedia also includes over 1,600 producer profiles. The profiles are particularly helpful with the major Champagne houses as they go into detail about the “house style” and typical blend composition of many of their wines.

Champagne [Boxed Book & Map Set]: The Essential Guide to the Wines, Producers, and Terroirs of the Iconic Region by Peter Liem. (Used starting $36.57)

The long time scribe of the outstanding site ChampagneGuide.net, Peter Liem is the first author I’ve came across that has taken a Burgundian approach towards examining the terroirs of Champagne.

For a region that is so dominated by big Champagne houses who blend fruit from dozens (if not hundreds) of sites, it’s easy to consider terroir an afterthought. After all, isn’t Champagne all about the blend?

But Champagne does have terroir and as grower Champagnes become more available, wine lovers across the globe are now able to taste the difference in a wine made from Cramant versus a wine made from Mailly.

In-depth Terroir
Pierre Gerbais Champagne

Several of the most delicious Champagnes I’ve had this year have came from the Côte des Bar–like this 100% Pinot blanc from Pierre Gerbais.
Yet, historically, this region has always been considered the “backwoods” of Champagne and is given very little attention in wine books.

Liem’s work goes far beyond just the the terroir of the 17 Grand Cru villages but deep into the difference among the different areas of the Côte des Blancs, Montagne de Reims, the Grande Vallée, the Vallée de la Marne, Côteaux Sud d’Épernay, Côteaux du Morin, Côte de Sézanne, Vitryat, Montgueux and the Côte des Bar.

Most books on Champagne don’t even acknowledge 6 of those 10 sub-regions of Champagne!

Not only does Liem discuss these differences but he highlights the producers and vineyards that are notable in each. No other book on Champagne goes to this level of detail or shines a light quite as brightly on the various terroirs and vineyards of Champagne.

The best comparisons to Liem’s Champagne are some of the great, in-depth works on the vineyards of Burgundy like Marie-Hélène Landrieu-Lussigny and Sylvain Pitiot’s The Climats and Lieux-dits of the Great Vineyards of Burgundy, Jasper Morris’ Inside Burgundy and Remington Norman’s Grand Cru: The Great Wines of Burgundy Through the Perspective of Its Finest Vineyards.

Liem’s book also comes with prints of Louis Larmat’s vineyard maps from the 1940s. While I’m a big advocate of buying used books, these maps are worth paying a little more to get a new edition. This way you are guaranteed getting the prints in good condition. I’m not kidding when I say that these maps are like a wine geek’s wet dream.

Bursting Bubbles: A Secret History of Champagne and the Rise of the Great Growers by Robert Walters (New available for $18.14)

I did a full review of Bursting Bubbles earlier this year and it remains one of the most thought-provoking books that I’ve read about wine.

Photo by victorgrigas. Uploaded to Wikimedia Commons under CC-BY-SA-3.0

If you think I get snarky about Dom Perignon, wait till you read Walters take on the myths surrounding him and the marketing of his namesake wine.

Walters believes that over the years that Champagne has lost its soul under the dominance of the big Champagne houses. While he claims that the intent of his book is not to be “an exercise in Grandes Marques bashing”, he definitely heaps a fair amount of scorn on the winemaking, viticulture and marketing practices that have elevated the Grandes Marques to their great successes.

Throughout the book he “debunks” various myths about Champagne (some of which I personally disagree with him on) as well as interviews many of influential figures of the Grower Champagne movement.

While there is value in Bursting Bubbles from a critical thinking perspective, it is in those interviews where this book becomes essential for wine students. There is no denying the importance of the Grower Champagne movement in not only changing the market but also changing the way people think about Champagne. Growers have been key drivers in getting people to think of Champagne as a wine and not just a party bottle.

Serious students of wine need to be familiar with people like Pascal Agrapart, Anselme Selosse, Francis Egly, Jérôme Prévost and Emmanuel Lassaigne. Walters not only brings you into their world but puts their work into context. While other Champagne books (like Christie’s, Peter Liem’s and David White’s) will often have profile blurbs on these producers, they don’t highlight why you need to pay attention to what these producers are doing like Bursting Bubbles does.

Champagne: How the World’s Most Glamorous Wine Triumphed Over War and Hard Times by Don and Petie Kladstrup. (Used starting at $1.90)

In wine studies, it’s so easy to get caught up in the technical details of terroir, grape varieties and winemaking that you lose sight of a fundamental truth. Wine is made by people.

Of course, the land and the climate play a role but the only way that the grape makes its way to the glass is through the hands of men and women. Their efforts, their story, marks every bottle like fingerprints. To truly understand a wine–any wine–you need to understand the people behind it.

Photo scan from a postcard with unknown author. Uploaded to Wikimedia Commons under Anonymous-EU

During the height of World War I, when the vineyards and streets of Champagne were literal battlefields, the Champenois descended underground and lived in the caves that were used to aged Champagne.
This photo shows a makeshift school that was set up in the caves of the Champagne house Mumm.

While there are great history books about Champagne (one of which I’ll mention next), no one has yet brought to life the people of Champagne quite as well as the Kladstrups do in Champagne.

Set against the backdrops of the many wars that have scarred the region–particularly in the 19th & 20th century–the Kladstrups share the Champenois’ perseverance over these troubles. Even when things were at their bleakest, the people of Champagne kept soldiering on, producing the wine that shares their name and heritage.

If you wonder why wine folks have a tough time taking sparkling wines like Korbel, Cook’s and Andre’s (so called California “champagnes”) seriously, read this book. I guarantee that you will never use the word Champagne “semi-generically” again.

It’s not about snobbery or marketing. It’s about respect.

But First, Champagne: A Modern Guide to the World’s Favorite Wine by David White (Used starting at $6.00)

David White is known for founding the blog Terroirist. He gives a great interview with Levi Dalton on the I’ll Drink To That! podcast about his motivations for writing this book. While he acknowledges that there are lots of books about Champagne out on the market, he noticed that there wasn’t one that was deep on content but still accessible like a pocket guide.

While the producer profiles in the “pocket guide” section of the book overlaps with the Christie and Liem’s books (though, yes, much more accessible) where White’s book becomes essential is with his in-depth coverage on the history of the Champagne region.

A Tour of History
Photo from Département des Arts graphiques ; Sully II, Epi 5, Fonds des dessins et miniatures. References Joconde database: entry 50350213446. Uploaded to Wikimedia Commons under PD-Art (PD-old-100)

A watershed moment for sparkling Champagne was in 1728 when Louis XV struck down the laws that prohibited shipping wine in bottles. Prior to this, all French wines had to be shipped in casks.
Soon after, as White’s book notes, the first dedicated Champagne houses were founded with Ruinart (1729) and Chanoine Frères (1730).

The first section of the book (Champagne Through The Ages) has six chapters covering the history of the Champagne region beginning with Roman times and then the Franks to Champagne’s heritage as a still red wine. It continues on to the step-by-step evolution of Champagne as a sparkling wine. These extensively detailed chapters highlights the truth that sparkling Champagne was never truly invented. It was crafted–by many hands sculpting it piece by piece, innovation by innovation.

There are certainly other books that touch on these history details like Hugh Johnson’s Vintage: The Story of Wine (no longer in print), Kolleen M. Guy’s When Champagne Became French, Tilar J. Mazzeo’s The Widow Clicquot as well as previous books mentioned here. But they all approach Champagne’s history from different piecemeal perspectives while White’s work is a focused and chronological narrative.

I also love in his introduction how White aptly summarizes why Champagne is worth studying and worth enjoying.

“From dinner with friends to a child’s laughter or a lover’s embrace, every day has moments worth the warmth of reflection—and worthy of a toast.

Life is worth celebrating. And that’s why Champagne matters.” — David White, But First, Champagne

It is indeed and, yes, it does.

Subscribe to Spitbucket

New posts sent to your email!

Pink Washing in the Booze Industry for Pride Month

“You know you matter as soon as you are marketable.”

I found that quote scribbled in the margins of a used copy of Wine Marketing & Sales I purchased from Amazon. I have no clue about the original author. However, a cynical corollary to that proverb often gets bantered about during Pride Month.

“Businesses start paying attention when they realize you can be marketed to.”

The origins of Pride is about the LGBT community overcoming obstacles and affirming our right to live openly and without fear. It’s something that is still needed even today. Yet every year there are concerns that the significance of Pride is lost in lieu of having a big ole party.

But this conflict isn’t unique to Pride. Many religious and secular holidays such as Christmas and Memorial Day have drifted far from their original meaning.

Far from sitting on the sidelines, the alcohol industry is often at the forefront in this crass commercialization of holidays with producers and retailers banking on the uptick of sales during the winter holidays to make their financial year–which is why things like “reindeer wine,” boozy ornaments and whiskey advent calendars exist.

Likewise, every Memorial Day will prominently feature large liquor displays at stores–not necessarily to help people remember the sacrifice of service members but rather to “toast the beginning of summer” with a packed cooler and a 3-day weekend.

Eat, Drink and Be Gay

Even with the many challenges we still face (especially globally), the LGBT community has indeed moved beyond being universally shunned and shuttered into the closest. We’re now a very marketable demographic that businesses eagerly seek. With an estimated purchasing power of nearly $1 trillon in the US, on a global scale, the LGBT community would have the 4th largest GDP of any country at $4.6 trillion.

Photo by puroticorico. Released on Wikimedia Commons under CC-BY-SA-2.0

A pride float in Chicago featuring Absolut Vodka

Is it any wonder why businesses see Pride Month as “Gay Christmas”?

Again, you can look and find examples of the alcohol industry leading the way with vodka brands like Absolut and Smirnoff developing ad campaigns for the LGBT community since the 1980s and Anheuser-Busch being a fixture at Pride events since the 1990s.

In the wine industry, Clos du Bois (now part of Constellation Brands) began donating in the mid 1990s to LGBT causes like the AIDS Memorial Quilt project and highlighting their involvement in print ads. Over the next decade, more wine brands would regularly sponsor Pride events and advertise in LGBT publications. These included Beaulieu Vineyard (Treasury Estates), Domaine Chandon (LVMH), Rosemount Estate (Treasury Estate) and Merryvale Vineyards.

Travel and wine events catering to the LGBT community emerge such as Out in the Vineyard that started in Sonoma in 2011 with sponsorship from Boisett Family Estates, DeLoach, Gary Farrell, Iron Horse, J Vineyards, Jackson Family Estates, Lasseter Family Winery, Muscardini, Ravenswood, Sebastiani and Windsor Oaks among others.

It’s not just wine, it’s GAY WINE!

Most of these early marketing campaigns were based on promoting existing products. However, soon producers began developing exclusive products targeting LGBT consumers. Kim Crawford (Constellation) takes credit for creating the world’s first “gay wine” with its 2004 launch of a rosé named Pansy. Though not necessarily claiming to be a “gay wine”, Rainbow Ridge Winery in Palm Spring, owned by LGBT owners, may have beat them to the punch with their 2001 Alicante Boushet. They certainly win on the merit of having a far less offensive name.

In Argentina, the Buenos Aires Gay Wine Store partnered with a local Argentine winery to produce Pilot Gay Wine in 2006. While debates about gay marriage was carrying on globally, Biagio Cru & Estate Wines created a sparkling Cremant de Bourgogne named Égalité (meaning “equality”) in 2013 to celebrate the crusade for marriage equality.

Lest other segments of the industry get left behind, in 2011 Minerva Brewery in Mexico released what they called the “World’s First Gay Beers” with two honey ales–Purple Hand Beer and Salamandra.

Be cynical or celebrate?

I understand the instinct to chafe at the “Curse of Pink Washing” and the sense of being pandered to by corporate interests. That is my initial response to a lot of gay marketing. But I can still celebrate the meaning of Christmas while putting up snowmen and Santa decorations. Likewise, the solemnity of Memorial Day can still be observed while BBQing burgers and brats.

For me, I won’t begrudge any business for creating special “Pride packaging” or products. However, I won’t give them a free pass either. The quality still needs to be inside the colorful wrapping to merit a positive review or a second purchase.

In that vein, I decided to try Fremont Brewing Pride Seattle Kolsch and House Wine’s Limited Edition Rosé Bubbles Can and review them below.

The Beer

I’d definitely buy this even outside of Pride month.

Medium intensity nose with fresh wheat grain and some subtle lemon pastry notes.

The mouthfeel is refreshing. Very well balanced with the citrus notes more pronounced. Extremely session-able with low hops and plenty of malted grain flavor.

The Wine

Sourced from “American Grapes” of unknown variety or origins.

Medium-minus nose with faint and not very defined red fruit. There is also a tropical rind note that vaguely reminds me of cantaloupe rinds.

While certainly not “bottle fermented”, it’s very likely that this wasn’t made via the Charmat method or tank fermentation either.
Most likely Precept made this with straight carbonation like soda.

On the palate, the bubbles are very coarse and almost gritty. Slightly bitter phenolics brings up more of the rind note from the nose. It segues into apple peel with just a little bit of unripe strawberry representing the faint red fruit.

The Verdict

The Fremont Pride Kolsch was a very enjoyable beer in its own right. Even beyond Pride, it’s worth $8-10 for a four pack of 16 oz cans.

The House Wine “Rainbow Bubbles”, however, was very reminiscent of Cook’s or Andre’s. It honestly seemed like someone took a light rosé and put it through a Soda Stream. At $4-5 for a 375ml can, I’d much rather spend $3-4 more to get a bottle of Spanish Cava.

That would be something worth toasting Pride with.

Subscribe to Spitbucket

New posts sent to your email!

Who makes your Supermarket Wine? (A Running List)

April 2019 update: A lot of brand movement following the huge deal between Constellation Brands and E & J Gallo.

Sept 2018 update: If I come across new connections that haven’t been widely publish I will update this page. But I’d like to direct folks interested in this info to Elizabeth Schneider’s way more user-friendly and searchable list on her Wine For Normal People blog. It’s also regularly updated and is a fantastic resource that is worth bookmarking.

Beverage Dynamics released their report this month of The Fastest Growing Wine Brands and Top Trends of 2017.

One of the most glaring features of the report is how often you see the names Constellation Brands, E & J Gallo, The Wine Group and more appear in the rankings with their multitude of different brands. As I described in my post The Facade of Choice, when you walk the wine department of your typical grocery store the vast majority of the wines you see are going to be made by the same handful of companies.

It’s important for consumers to be aware of just how artificially limited their choices really are–especially because consumers should have choices when there are over 4000 wineries in California, over 700 each in Washington and Oregon and tens of thousands more across the globe.

Yet the average wine drinker is only ever going to see a fraction of a percent of these wines–especially those of us in the US. This is not just because our archaic three-tier distribution system severely limits consumers’ access to wine but also because of the wave of consolidations among large wine distributors.

Consolidation of Choices
Photo by Tatsuo Yamashita. Uploaded on Wikimedia Commons under CC-BY-2.0

To the best of my knowledge, General Mills and Unilever are not in the wine business….yet.

For the sake of efficiency (and profits) these large distributors tend to focus on the big clients in their portfolios–the Constellations and the Gallos. They can back up a trailer to a warehouse and load in pallets of “different wines” with different labels from all across the globe and then take that trailer right to the major grocery chains. With about 42% of the “off premise” wine (as opposed to on-premise restaurant purchases) in the US being bought at supermarkets, every consumer should take a hard look at how limited their options really are.

In some cases, you have more true options in the yogurt section than you do in the wine department.

For a couple years now I’ve been keeping an Excel spreadsheet of the various brands I’ve came across and which mega-corporation they’re made by. This is FAR from an exhaustive list and has room for a lot of expansion. Plus with the way that winery brands get bought and sold almost like trading cards it will probably be outdated by the time I hit publish. If you know of any additions or errors, please post in the comments.

Note some of the names are linked to the companies by exclusive distribution agreements.

Constellation Brands

7 Moons
Alice White
Charles Smith Wines
Cooper & Thief
Dreaming Tree
Drylands
Inniskillian
Jackson Triggs
Kim Crawford
Meiomi
Robert Mondavi
Monkey Bay
Mount Veeder
Naked Grape
Night Harvest
Nk’Mip
Nobilo
Paso Creek
Red Guitar
Rioja Vega
Ruffino
Schrader
Simi
Thorny Rose
The Prisoner
Woodbridge

E & J Gallo

Alamos
Allegrini
Andre
Apothic
Arbor Mist
Ballatore
Barefoot
Bella Sera
Black Box
Blackstone
Blufield
Bodega Elena de Mendoza
Boone’s Farm
Bran Caia
Bridlewood
Carlo Rossi
Carnivor
Chocolate Rouge
Clarendon Hills
Clos du Bois
Columbia Winery
Cooks
Covey Run
Cribari
Dancing Bull
DaVinci
Dark Horse
Diseno
Don Miguel Gascon
Ecco Domani
Edna Valley Vineyard
Estancia
Fairbanks
Franciscan Estate
Frei Brothers
Gallo of Sonoma
Ghost Pines
Hidden Crush
Hogue Cellars
J Vineyards
J. Roget
La Marca
Laguna
Las Rocas
La Terre
Liberty Creek
Livingston Cellars
Locations
Louis Martini
MacMurray Ranch
Madria Sangria
Manischewitz
Mark West
Martin Codax
Maso Canali
McWilliams
Mia Dolcea
Milestone
Mirassou
Orin Swift
Paul Masson
Peter Vella
Pieropan
Polka Dot
Primal Roots
Prophecy
Rancho Zabaco
Ravenswood
Red Bicyclette
Red Rock
Redwood Creek
Rex Goliath
Sheffield Cellars
Simply Naked
Starborough
Souverain
Talbott
Taylor’s
The Naked Grape
Tisdale
Toasted Head
Winking Owl
Turning Leaf
Vendange
Vin Vault
Whitehaven
Wild Horse
Wild Vines
William Hill Estate

Brown-Foreman

Sonoma Cutrer
Korbel Sparkling wine

Delicato Family Vineyards

Black Stallion
Bota Box
Brazin
Diora
Domino
Gnarly Head
Irony
Night Owl
Noble Vines
Twisted Wines
Z. Alexander Brown

Terlato Wines

Boutari
Bodega Tamari
Chimney Rock
Domaine Tournon
Ernie Els Wines
Federalist
Hanna
Josmeyer
Klipsun
Il Poggione
Luke Donald
Markham
Mischief & Mayhem
Rochioli
Rutherford Hill
Santa Margherita
Seven Daughters
Sokol Blosser
Tangley Oaks

Precept Brands

Alder Ridge
Browne Family
Canoe Ridge Vineyard
Cavatappi
Chocolate Shop
Gruet
House Wine
Pendulum
Primarius
Red Knot
Ross Andrews
Sagelands
Sawtooth
Shingleback
Ste. Chappelle
Waitsburg Cellars
Washington Hills
Waterbrook
Wild Meadows
Willow Crest

Vintage Wine Estates

B.R. Cohn
Buried Cane
Cameron Hughes
Cartlidge & Browne
Cherry Pie
Clayhouse Wines
Clos Pegase
Cosentino Winery
Cowgirl Sisterhood
Delectus Winery
Firesteed
Game of Thrones
Girard
Girl & Dragon
Gouguenheim
Horseplay
If You See Kay
Layer Cake
Middle Sister
Monogamy
Promisqous
Purple Cowboy
Qupé
Sonoma Coast Vineyards
Swanson
Tamarack Cellars
Viansa Sonoma
Windsor
Wine Sisterhood

Ste Michelle Wine Estates

14 Hands
Chateau Ste Michelle
Col Solare
Columbia Crest
Conn Creek
Erath
Merf
Motto
Northstar
O Wines
Patz & Hall
Red Diamond
Seven Falls
Snoqualmie
Spring Valley Vineyard
Stag’s Leap Wine Cellars
Stimson
Tenet/Pundit wines
Vila Mt. Eden
Villa Maria

Crimson Wine Group

Archery Summit
Chamisal
Double Canyon
Forefront
Pine Ridge
Seghesio
Seven Hills Winery

Jackson Family Estates

Arrowood
Arcanum
Byron
Cambria
Cardinale
Carmel Road
Copain
Edmeades
Freemark Abbey
Gran Moraine
Hickinbotham
Kendall Jackson
La Crema
La Jota
Lokoya
Matanzas Creek
Mt. Brave
Murphy-Goode
Penner-Ash
Siduri
Silver Palm
Stonestreet
Tenuta di Arceno
Yangarra Estate
Zena Crown
Wild Ridge

Vina Concha y Toro

Almaviva
Bonterra
Casillero del Diablo
Concha y Toro
Cono Sur
Don Melchior
Fetzer
Five Rivers
Jekel
Little Black Dress
Trivento

The Wine Group

13 Celsius
Almaden
AVA Grace
Benzinger
Big House
Chloe
Concannon
Corbett Canyon
Cupcake
Fish Eye
FlipFlop
Foxhorn
Franzia
Glen Ellen
Herding Cats
Insurrection
Love Noir
Mogen David
Seven Deadly Zins
Slow Press
Pinot Evil
Stave & Steel

Treasury Wine Estates

19 Crimes
Acacia
Beaulieu Vineyards
Beringer
Butterfly Kiss
BV Coastal
Cellar 8
Ch. St Jean
Chalone
Colores del Sol
Crème de Lys
Dynamite Vineyards
Etude
Gabbiano
Greg Norman
Hewitt Vineyard
Lindeman
Matua
Meridian
New Harbor
Once Upon a Vine
Penfolds
Provenance
Rosemount
Rosenblum Cellars
Seaview
Sledgehammer
Snap Dragon
Souverain
St. Clement
Stags’ Leap Winery
Stark Raving
Sterling
The Walking Dead
Uppercut
Wolf Blass
Wynns Coonawarra

Bronco Wine Company

Black Opal
Carmenet
Cellar Four 79
Century Cellars
Charles Shaw
Crane Lake
Colores del Sol
Estrella
Forest Glen
Forestville
Gravel Bar
Great American Wine Co.
Hacienda
Little Penguin
Montpellier
Quail Ridge
Rare Earth
Robert Hall
Sea Ridge
Stone Cellars

(LVMH) Louis Vuitton Moet Hennessey

Bodega Numanthia
Cheval Blanc
Cheval de Andes
Cloudy Bay
Dom Perignon
Domaine Chandon
D’yquem
Krug
Mercier
Moet & Chandon
Newton Vineyard
Ruinart
Terrazas de Los Andes
Veuve Clicquot

Trinchero Estates

Bandit
Charles & Charles
Dona Paula
Duck Commander
Fancy Pants
Folie a Deux
Fre
Joel Gott
Los Cardos
Menage a Trois
Montevina
Napa Cellars
Newman’s Own
Pomelo
SeaGlass
Sutter Home
Sycamore Lane
The SHOW

Deutsch Family Brands

Cave de Lugny
Clos de los Siete
Enza
Eppa
Fleurs de Praire
Hob Nob
Joseph Carr
Josh Cellars
Kunde Family
Peter Lehmann
Ramon Bilbao
Ruta 22
Skyfall
The Calling
The Crossing
Villa Pozzi

Guarachi Wine Partners

Black Ink
Castillo de Monseran
Guarachi
Kaiken
Nobilissima
Santa Ema
Surf-Swim
Tensley
Tenshen

Foley Family Wines

Acrobat
Awatere Pass
Butterfield Station
Chalk Hill Winery
Chalone Vineyard
Clifford Bay
Dashwood
EOS
Firestone
Foley Johnson
Four Sisters
Goldwater
Guenoc
Lancaster Estate
Lincourt
Lucien Albrecht
Merus
Nieto Senetiner
Pebble Row
Pepperwood Grove
Piccini
Poizin
Roth
Sebastini
Smoking Loon
Tahbilk
The Four Graces
Three Rivers Winery
Wayne Gretzky

Pernod Ricard

Brancott
Campo Viejo
Graffigna
Jacob’s Creek
Kenwood
Stoneliegh
George Wyndham

Subscribe to Spitbucket

New posts sent to your email!