Tag Archives: Champagne [Boxed Book & Map Set]: The Essential Guide to the Wines

Champagne Mystery — Who makes Drake’s Mod Sélection? And will it be worth it?

Ace of Spades, part II?

Photo by The Come Up Show. Uploaded to Wikimedia Commons under CC-BY-2.0

Canadian rapper Drake and Brent Hocking (founder of DeLeón Tequila) are partnering to produce a new high-end Champagne called Mod Sélection. Right off the bat, the line-up will feature a $300 non-vintage Brut and a $400 NV Rosé.

That’s a hefty price tag for a Champagne house that is being created virtually out of thin air.

In comparison, consumers can pay $300-400 and get things like:

1996 Bollinger R.D. (Wine Searcher Average $328) aged ten years on the lees. Only 750 cases imported.

1996 Duval-Leroy Femme de Champagne (WS Ave $346) from 100% Grand Cru fruit that was aged 14 years on the lees. Only 1000 cases made.

Dom Perignon “P2” Brut, 2000 (WS Ave $351) aged 15 years on the lees.

Jacques Selosse Substance Blanc de Blancs Grand Cru Brut (WS Ave $312) from a solera that started in 1986. Usually only around 250 cases released at a time.

Pierre Peters L’Etonnant Monsieur Victor (WS Ave $301) from 100% Grand Cru fruit, including the best parcels of Les Chétillons, aged as a perpetual cuvee (similar to solera) that started in 1988. Only around 150 cases imported with each release.

And tons more great Champagnes for a heck of a lot cheaper.

Plus, these are all houses with established track records. We can figure out the grape source and know how long these wines have been aged. We can also get a general sense of how limited and prestigious these wines truly are. Yet, Drake and Hocking want folks to pay an equivalent price for Champagnes that no-one knows anything about?

Even Ace of Spades had a bit of a backstory.

Photo by Wallytraud. Uploaded to Wikimedia Commons under CC-BY-SA-4.0

From $60 to $300, not a bad business deal for Cattier.

Offended by comments by the CEO of his-then favorite Champagne house, Roederer, the American rapper Jay Z began promoting a brand called Armand de Brignac in 2006.

The gold plated bottle, now known as “Ace of Spades”, was made by the Champagne house Cattier. The Champagne was essentially a rebranding of their Antique Gold line which previously sold for around $60.

But once Jay Z got involved, including acquiring partial ownership of the brand in 2014, the price of the Champagne skyrocketed to around $300 for the basic non-vintage brut, $450 for the NV Rosé and approximately $600 for the NV Blanc de Blancs.

Yeah, you can see what Drake is doing here.

But, again, consumers at least know about Cattier’s involvement. The brand is even prominently featured on their website.  While a négociant-firm that purchases grapes, the Cattier family does own over 30 ha (74 acres) of vines in the Montagne de Reims including the notable premier cru Clos du Moulin in Chigny-Les-Roses. For their top cuvee from the Clos, the house only produces around 25,000 bottles.

In the Christie’s World Encyclopedia of Champagne & Sparkling Wine, Tom Stevenson & Master of Wine Essi Avellan offer some more details about Armand de Brignac (presumably provided by Cattier). They note that across all the Ace of Spades wines, only around 3200 cases are produced. They also mention that at least the NV Brut is aged for around four years on lees.

Photo by Jsatroc. Uploaded to Wikimedia Commons under CC-BY-SA-4.0

Jean-Jacques and Alexandre Cattier who continue to operate their brand in addition to making Jay Z’s “Ace of Spades.”

 

Another Champagne Mystery

Perhaps more details about Mod Sélection will eventually come out. But it is clear right now that its proprietors are purely marketing it based on its association with a celebrity rapper. Still, I’m always down for a good mystery (especially when it is about Champagne), so I decided to see what I can dig up.

Like with Armand de Brignac/Ace of Spades and Cattier, Drake and Hocking are probably partnering with an already established Champagne house. They’re not going to buy vineyards, start aging stock and truly create a brand from scratch.

With a NV Champagne needing a legal minimum of 15 months aging on the lees before release, it’s very likely that the initial release of Mod Sélection is going to be a Champagne that was originally harvested and aged to be labeled as something else. Probably a Champagne that was going to be sold for a much lower price.

That is a big reason why the identity of the house will likely be kept under wraps.  But can we still figure out who makes Drake’s Champagne?

On the Mod Sélection website, details are scarce. However, we do get two solid clues that slip through the marketing flourish.

1.) They’re based in the Vallée de la Marne.
2.) They claim “a legacy” dating back to 1892.

Cracking into some of my Five Essential Books On Champagne, I can eliminate a lot of prospective houses. The Christie’s Encyclopedia is, in particular, really good at noting the location of many houses so I can focus in only on the ones based in the Vallée de la Marne.

Clue #1 – The Vallée de la Marne

Photo by Pline. Uploaded to Wikimedia Commons under CC-BY-SA-3.0

Vineyards in the Grand Cru village of Aÿ–the most prestigious in the Vallée de la Marne.

This area is broken into three sub-regions. The most prestigious is the Grande Vallée de la Marne which is home to the Grand Cru village of Aÿ as well as several notable premier cru villages like Hautvillers, Cumières and Dizy.

The other two sub-regions are the Vallée de la Marne Rive Droite and Vallée de la Marne Rive Gauche (Right bank, Left Bank) which are home to autre cru villages that are ranked below premier cru.

Peter Liem’s book, Champagne, does an excellent job of explaining the differences between these sub-regions.

While it is possible that Mod Sélection’s mystery house is in one of the lesser Rive Droite or Rive Gauche villages, I’m going to give them the benefit of the doubt and focus on the houses in the nine villages of the Grande Vallée de la Marne.

Clue #2 – Founding date 1892

Photo by Arnaud 25. Uploaded to Wikimedia Commons under CC-BY-SA-4.0

Bollinger wouldn’t even give James Bond his own made up Champagne house. It’s not likely that they would partner with Drake and not use their own label.

We can rule out major Champagne houses based in the Vallée de la Marne like Deutz, Jacquesson, Bollinger, Philipponnat and Billecart-Salmon because they have little reason to create a branding apart from their own. Plus, their founding dates don’t match up with Deutz (1838), Jacquesson (1798), Bollinger (1829), Philipponnat (1910) and Billecart (1818).

This clue is going to require more heavy digging since many Champagne books don’t list founding dates and sometimes even a winery’s website isn’t very forthcoming with details. Still, we can gradually start to eliminate notable Champagne houses and well-regarded growers like:

Gaston Chiquet (founded 1919)
Gonet-Medeville (founded 2000)
A.R. Lenoble (founded 1920)
Mousse Fils (founded 1923)
Bereche & Fils (founded 1847)
Gatinois (founded 1921)
Marc Hebrart (founded 1964)
Laherte-Freres (founded 1889)
Georges Laval (founded 1971)
R. Pouillon & Fils (founded 1947)
Tarlant (founded 1928)

But eventually, with a little bit of online sleuthing, I was able to come across at least one estate that fits our bill.
Photo by 2005 Zubro. Uplaoded to Wikimedia Commons under CC-BY-SA-3.0

Vineyards in the premier cru village of Cumières in the Grande Vallée de la Marne. Is this the home of Drake’s $300+ Champagne?

Champagne Philippe Martin in Cumières. Founded 1892.  They produce around 12,000 to 80,000 bottles which range in price from 18 to 34 euros ($20-39 US dollars). While they apparently have a healthy enotourism operation, as far as I can tell, the wines of Champagne Philippe Martin have never been exported out of France.

This kinda aligns with the Mod Sélection description of partnering with a house whose “highly sought-after champagne had never been exported for sale to the general public.” Though you have to eye roll at the “highly sought-after” part.

Is this our Mystery Mod Sélection house? Perhaps. There are still at least 30 other small growers that I need to investigate. But so far Champagne Philippe Martin is our most solid lead.

Will the Champagne be worth $300+?

I highly doubt it.

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Geek Notes — Five Essential Books On Champagne

Champagne is the benchmark for all sparkling wine. Any wine student studying for advance certifications needs to be able to explain what makes Champagne unique. They also should be familiar with important producers–both big houses and influential growers.

Important Champagne books

While there are certainly online resources available, few things top a great reference book that can be highlighted and annotated to your heart’s content.

One of the best tips for wine students (especially on a budget) is to check out the Used Book offerings on Amazon. Often you can find great deals on wine books that are just gently used. This lets you save your extra spending money for more wine to taste.

Since the prices of used books change depending on availability, I’m listing the current best price at time of writing. However, it is often a good idea to bookmark the page of a book that you’re interested in and check periodically to see if a better price becomes available.

Here are the five most essential books on Champagne that every wine student should have.

Christie’s World Encyclopedia of Champagne & Sparkling Wine by Tom Stevenson & Master of Wine Essi Avellan (Used starting at $29.97)

The Christie’s encyclopedia is ground zero for understanding the basics about Champagne (production methods, styles, grape varieties, etc). But, even better, it is a launching pad for understanding the world of sparkling wine at large and seeing how Champagne fits in that framework.

While Champagne will always be a big focus of most wine exams, as my friend Noelle Harman of Outwines discovered in her prep work for Unit 5 of the WSET Diploma, you do need to have a breadth of knowledge of other sparklers.

In her recent exam, not only was she blind tasted on a Prosecco and sparkling Shiraz from Barossa but she also had to answer theory questions on Crémant de Limoux and the transfer method that was developed for German Sekt but became hugely popular in Australia & New Zealand. While there are tons of books on Champagne, I’ve yet to find another book that extensively covers these other sparkling wines as well as the Christie’s encyclopedia.

Changes in the new edition
Chapel Down wine

Global warming has made England an exciting region for sparkling wine. The revised edition of Christie’s Encyclopedia has 17 page devoted to the sparklers of the British Isles.

Tom Stevenson wrote the first Christie’s Encyclopedia of Champagne & Sparkling Wine back in the late 1990s. That edition tallied 335 pages while the newest edition (2013) has 528 pages with more than half of those pages covering other notable sparkling wine regions like England, Franciacorta, Tasmania and more. The new edition also has a fresh perspective and feel with the addition of Champagne specialist Essi Avellan as a significant contributor.

In addition to covering the terroir and characteristics of more than 50 different regions, the Christie’s encyclopedia also includes over 1,600 producer profiles. The profiles are particularly helpful with the major Champagne houses as they go into detail about the “house style” and typical blend composition of many of their wines.

Champagne [Boxed Book & Map Set]: The Essential Guide to the Wines, Producers, and Terroirs of the Iconic Region by Peter Liem. (Used starting $36.57)

The long time scribe of the outstanding site ChampagneGuide.net, Peter Liem is the first author I’ve came across that has taken a Burgundian approach towards examining the terroirs of Champagne.

For a region that is so dominated by big Champagne houses who blend fruit from dozens (if not hundreds) of sites, it’s easy to consider terroir an afterthought. After all, isn’t Champagne all about the blend?

But Champagne does have terroir and as grower Champagnes become more available, wine lovers across the globe are now able to taste the difference in a wine made from Cramant versus a wine made from Mailly.

In-depth Terroir
Pierre Gerbais Champagne

Several of the most delicious Champagnes I’ve had this year have came from the Côte des Bar–like this 100% Pinot blanc from Pierre Gerbais.
Yet, historically, this region has always been considered the “backwoods” of Champagne and is given very little attention in wine books.

Liem’s work goes far beyond just the the terroir of the 17 Grand Cru villages but deep into the difference among the different areas of the Côte des Blancs, Montagne de Reims, the Grande Vallée, the Vallée de la Marne, Côteaux Sud d’Épernay, Côteaux du Morin, Côte de Sézanne, Vitryat, Montgueux and the Côte des Bar.

Most books on Champagne don’t even acknowledge 6 of those 10 sub-regions of Champagne!

Not only does Liem discuss these differences but he highlights the producers and vineyards that are notable in each. No other book on Champagne goes to this level of detail or shines a light quite as brightly on the various terroirs and vineyards of Champagne.

The best comparisons to Liem’s Champagne are some of the great, in-depth works on the vineyards of Burgundy like Marie-Hélène Landrieu-Lussigny and Sylvain Pitiot’s The Climats and Lieux-dits of the Great Vineyards of Burgundy, Jasper Morris’ Inside Burgundy and Remington Norman’s Grand Cru: The Great Wines of Burgundy Through the Perspective of Its Finest Vineyards.

Liem’s book also comes with prints of Louis Larmat’s vineyard maps from the 1940s. While I’m a big advocate of buying used books, these maps are worth paying a little more to get a new edition. This way you are guaranteed getting the prints in good condition. I’m not kidding when I say that these maps are like a wine geek’s wet dream.

Bursting Bubbles: A Secret History of Champagne and the Rise of the Great Growers by Robert Walters (New available for $18.14)

I did a full review of Bursting Bubbles earlier this year and it remains one of the most thought-provoking books that I’ve read about wine.

Photo by victorgrigas. Uploaded to Wikimedia Commons under CC-BY-SA-3.0

If you think I get snarky about Dom Perignon, wait till you read Walters take on the myths surrounding him and the marketing of his namesake wine.

Walters believes that over the years that Champagne has lost its soul under the dominance of the big Champagne houses. While he claims that the intent of his book is not to be “an exercise in Grandes Marques bashing”, he definitely heaps a fair amount of scorn on the winemaking, viticulture and marketing practices that have elevated the Grandes Marques to their great successes.

Throughout the book he “debunks” various myths about Champagne (some of which I personally disagree with him on) as well as interviews many of influential figures of the Grower Champagne movement.

While there is value in Bursting Bubbles from a critical thinking perspective, it is in those interviews where this book becomes essential for wine students. There is no denying the importance of the Grower Champagne movement in not only changing the market but also changing the way people think about Champagne. Growers have been key drivers in getting people to think of Champagne as a wine and not just a party bottle.

Serious students of wine need to be familiar with people like Pascal Agrapart, Anselme Selosse, Francis Egly, Jérôme Prévost and Emmanuel Lassaigne. Walters not only brings you into their world but puts their work into context. While other Champagne books (like Christie’s, Peter Liem’s and David White’s) will often have profile blurbs on these producers, they don’t highlight why you need to pay attention to what these producers are doing like Bursting Bubbles does.

Champagne: How the World’s Most Glamorous Wine Triumphed Over War and Hard Times by Don and Petie Kladstrup. (Used starting at $1.90)

In wine studies, it’s so easy to get caught up in the technical details of terroir, grape varieties and winemaking that you lose sight of a fundamental truth. Wine is made by people.

Of course, the land and the climate play a role but the only way that the grape makes its way to the glass is through the hands of men and women. Their efforts, their story, marks every bottle like fingerprints. To truly understand a wine–any wine–you need to understand the people behind it.

Photo scan from a postcard with unknown author. Uploaded to Wikimedia Commons under Anonymous-EU

During the height of World War I, when the vineyards and streets of Champagne were literal battlefields, the Champenois descended underground and lived in the caves that were used to aged Champagne.
This photo shows a makeshift school that was set up in the caves of the Champagne house Mumm.

While there are great history books about Champagne (one of which I’ll mention next), no one has yet brought to life the people of Champagne quite as well as the Kladstrups do in Champagne.

Set against the backdrops of the many wars that have scarred the region–particularly in the 19th & 20th century–the Kladstrups share the Champenois’ perseverance over these troubles. Even when things were at their bleakest, the people of Champagne kept soldiering on, producing the wine that shares their name and heritage.

If you wonder why wine folks have a tough time taking sparkling wines like Korbel, Cook’s and Andre’s (so called California “champagnes”) seriously, read this book. I guarantee that you will never use the word Champagne “semi-generically” again.

It’s not about snobbery or marketing. It’s about respect.

But First, Champagne: A Modern Guide to the World’s Favorite Wine by David White (Used starting at $6.00)

David White is known for founding the blog Terroirist. He gives a great interview with Levi Dalton on the I’ll Drink To That! podcast about his motivations for writing this book. While he acknowledges that there are lots of books about Champagne out on the market, he noticed that there wasn’t one that was deep on content but still accessible like a pocket guide.

While the producer profiles in the “pocket guide” section of the book overlaps with the Christie and Liem’s books (though, yes, much more accessible) where White’s book becomes essential is with his in-depth coverage on the history of the Champagne region.

A Tour of History
Photo from Département des Arts graphiques ; Sully II, Epi 5, Fonds des dessins et miniatures. References Joconde database: entry 50350213446. Uploaded to Wikimedia Commons under PD-Art (PD-old-100)

A watershed moment for sparkling Champagne was in 1728 when Louis XV struck down the laws that prohibited shipping wine in bottles. Prior to this, all French wines had to be shipped in casks.
Soon after, as White’s book notes, the first dedicated Champagne houses were founded with Ruinart (1729) and Chanoine Frères (1730).

The first section of the book (Champagne Through The Ages) has six chapters covering the history of the Champagne region beginning with Roman times and then the Franks to Champagne’s heritage as a still red wine. It continues on to the step-by-step evolution of Champagne as a sparkling wine. These extensively detailed chapters highlights the truth that sparkling Champagne was never truly invented. It was crafted–by many hands sculpting it piece by piece, innovation by innovation.

There are certainly other books that touch on these history details like Hugh Johnson’s Vintage: The Story of Wine (no longer in print), Kolleen M. Guy’s When Champagne Became French, Tilar J. Mazzeo’s The Widow Clicquot as well as previous books mentioned here. But they all approach Champagne’s history from different piecemeal perspectives while White’s work is a focused and chronological narrative.

I also love in his introduction how White aptly summarizes why Champagne is worth studying and worth enjoying.

“From dinner with friends to a child’s laughter or a lover’s embrace, every day has moments worth the warmth of reflection—and worthy of a toast.

Life is worth celebrating. And that’s why Champagne matters.” — David White, But First, Champagne

It is indeed and, yes, it does.

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