Tag Archives: Cremant de Bourgogne

Pink Washing in the Booze Industry for Pride Month

“You know you matter as soon as you are marketable.”

I found that quote scribbled in the margins of a used copy of Wine Marketing & Sales I purchased from Amazon. While I have no clue about the original author, a cynical corollary to that proverb often gets bantered about during Pride Month when virtually everything becomes awash in rainbow colors.

“Businesses start paying attention when they realize you can be marketed to.”

While the origins of Pride is about the LGBT community overcoming obstacles and affirming our right to live openly and without fear (something that is still needed even today), every year there are concerns that the significance of Pride is being lost in lieu having a big ole party.

But this conflict isn’t unique to Pride as many religious and secular holidays such as Christmas and Memorial Day have drifted far from their original meaning–becoming thoroughly commercialized by nearly every kind of business opportunity.

Far from sitting on the sidelines, the alcohol industry is often at the forefront in this crass commercialization of holidays with producers and retailers banking on the uptick of sales during the winter holidays to make their financial year–which is why things like “reindeer wine”, boozy ornaments and whiskey advent calendars exist.

Likewise, every Memorial Day will prominently feature large liquor displays at stores–not necessarily to help people remember the sacrifice of service members but rather to “toast the beginning of summer” with a packed cooler and a 3-day weekend.

Eat, Drink and Be Gay

Even with the many challenges we still face (especially globally), the LGBT community has certainly come someways from being universally shunned and shuttered into the closest to now a very marketable demographic that businesses eagerly seek. With an estimated purchasing power of nearly $1 trillon in the US, on a global scale the LGBT community would have the 4th largest GDP of any country at $4.6 trillion.

Photo by puroticorico. Released on Wikimedia Commons under CC-BY-SA-2.0

A pride float in Chicago featuring Absolut Vodka


Is it any wonder why businesses see Pride Month as “Gay Christmas”?

Again, you can look and find examples of the alcohol industry leading the way with vodka brands like Absolut and Smirnoff developing ad campaigns for the LGBT community since the 1980s and Anheuser-Busch being a fixture at Pride events since the 1990s.

In the wine industry, Clos du Bois (now part of Constellation Brands) began donating in mid 1990s to LGBT causes like the AIDS Memorial Quilt project and highlighting their involvement in print ads. Over the next decade more wine brands like Beaulieu Vineyard (Treasury Estates), Domaine Chandon (LVMH), Rosemount Estate (Treasury Estate) and Merryvale Vineyards would regularly sponsor Pride events and advertise in LGBT publications.

Travel and wine events catering to the LGBT community emerge such as Out in the Vineyard that started in Sonoma in 2011 with sponsorship from Boisett Family Estates, DeLoach, Gary Farrell, Iron Horse, J Vineyards, Jackson Family Estates, Lasseter Family Winery, Muscardini, Ravenswood, Sebastiani and Windsor Oaks among others.

It’s not just wine, it’s GAY WINE!

While most of these early marketing campaigns were based on promoting existing products, soon producers began developing exclusive products targeting LGBT consumers. Kim Crawford (Constellation) takes credit for creating the world’s first “gay wine” with its 2004 launch of a rosé named Pansy. Though not necessarily claiming to be a “gay wine”, Rainbow Ridge Winery in Palm Spring, owned by LGBT owners, may have beat them to the punch with their 2001 Alicante Boushet. They certainly win on merit of having a far less offensive name.

In Argentina, the Buenos Aires Gay Wine Store partnered with a local Argentine winery to produce Pilot Gay Wine in 2006. While debates about gay marriage was carrying on globally, Biagio Cru & Estate Wines created a sparkling Cremant de Bourgogne named Égalité (meaning “equality”) in 2013 to celebrate the crusade for marriage equality.

Lest other segments of the industry get left behind, in 2011 Minerva Brewery in Mexico released what they called the “World’s First Gay Beers” with two honey ales–Purple Hand Beer and Salamandra.

Be cynical or celebrate?

I understand the instinct to chafe at the “Curse of Pink Washing” and the sense of being pandered to by corporate interests. That is my initial response to a lot of gay marketing. But then I realize that I can still celebrating the meaning and significance of Christmas and Memorial Day while putting up snowmen and Santa decorations and BBQing burgers and brats.

For me, I won’t begrudge any business for creating special “Pride packaging” or products but I won’t give them a free pass either. The quality still needs be inside the colorful wrapping to merit a positive review or a second purchase.

In that vein, I decided to try Fremont Brewing Pride Seattle Kolsch and House Wine’s Limited Edition Rosé Bubbles Can and review them below.

I’d definitely buy this even outside of Pride month.


The Beer

Medium intensity nose with fresh wheat grain and some subtle lemon pastry notes.

The mouthfeel is refreshing and very well balanced with the citrus notes being more pronounced. Extremely session-able with low hops and plenty of malted grain flavor.

The Wine

Sourced from “American Grapes” of unknown variety or origins.

Medium-minus nose with faint and not very defined red fruit. There is also a tropical rind note that vaguely reminds me of cantaloupe rinds.

While certainly not “bottle fermented”, it’s very likely that this wasn’t made via the Charmat method or tank fermentation either.
Most likely this was made with straight carbonation like soda.


On the palate, the bubbles are very coarse and almost gritty. Slightly bitter phenolics brings up more of the rind note from the nose and segues into apple peel with just a little bit of unripe strawberry representing the faint red fruit.

The Verdict

The Fremont Pride Kolsch was a very enjoyable beer in its own right and beyond its Pride association would more than merit it $8-10 price for a four pack of 16 oz cans.

The House Wine “Rainbow Bubbles”, however, was very reminiscent of Cook’s or Andre’s. It honestly seemed like someone took a light rosé and put it through a Soda Stream. At $4-5 for a 375ml can, I’d much rather spend $3-4 more to get a regular bottle of a decent Spanish Cava to toast Pride with.

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60 Second Wine Review — Louis Bouillot Extra Brut

A few quick thoughts on the Louis Bouillot Extra Brut Cremant de Bourgogne.

The Geekery

The sparkling wine house of Louis Bouillot was founded in 1877 in the Burgundy wine village of Nuits-Saint-Georges.

Tom Stevenson and Essi Avellan note in the Christie’s World Encyclopedia of Champagne & Sparkling Wine that the house owns around 50 acres of vineyards but works with over 70 growers throughout the Côte d’Or as well as in the Côte Chalonnaise, the Mâconnais and Chablis.

Since 1997, the house has been a part of the Boisset Collection along with other notable Burgundian houses like Bouchard Aîné & Fils, Domaine de la Vougeraie, Ropiteau Frères and the California estates of Raymond Vineyards, Buena Vista Winery, DeLoach Vineyards and Lyeth Estate.

The Limited Edition Extra Brut is a blend of Chardonnay, Pinot noir, Gamay and Aligoté. The wine spent 30 months aging on its lees (well above the 9 months minimum required for regular non-vintage Cremant de Bourgogne and 12 months required for NV Champagnes) before being bottled with a dosage of 6 g/l.

The Wine

High intensity nose. A mix of ripe apples and lemons with toasty pastry. There is also a white floral note that adds a sweet smelling element–honeysuckle?

Photo by Tomwsulcer. Released on Wikimedia Commons under  CC-Zero

Perfect balance of apple fruit and toastiness in this dry sparkler.

On the palate, the apple notes come through the most and with the toastiness reminds me of a freshly baked apple turnover with some cinnamon spice. Noticeably dry I would have pegged the dosage more in the 3 g/l range. Impeccably well balanced with fresh lively acidity and silky smooth mousse. Long finish brings the lemon notes back with them being more zesty than fruity.

The Verdict

At around $20-25, this is a fantastic sparkling wine that would put many of the grocery store level NV Champagne brands in the $35-45 range to shame. I’ve long been a fan of Cremant de Bourgogne (and Louis Bouillot in particular–especially their rose sparkler) but this Extra Brut takes it to another level.

Being a limited edition, it will be hard to find but well worth the hunt.

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Getting Geeky with Cave de Genouilly Aligote

Going to need more than 60 seconds to geek out about the 2015 Cave de Genouilly Bourgogne Aligoté.

The Background

Cave de Genouilly was founded in 1932 as a co-operative of family growers in the Côte Chalonnaise region of southern Burgundy. Today, the co-op includes 90 growers with 180 acres based around the communes of Genouilly, Fley, Bissy-sur-Fley, Saint-Martin-du-Tartre and Saint-Clément-sur-Guye. Many of the growers are second and third generation members of the co-op.

In addition to Bourgogne Aligoté, the co-op also produces Crémant de Bourgogne as well as still wines from the AOCs of Rully, Givry and Montagny–including some premier cru.

The Grape

According to Jancis Robinson’s Wine Grapes, Aligoté is an offspring of Pinot and Gouais blanc, making it a full sibling of Chardonnay, Melon de Bourgogne, Gamay and Auxerrois.

Robinson speculates that the name Aligoté is derived from the old synonym for Gouais blanc, Gôt. The grape first appeared in written records in 1780 under the synonym ‘Plant de Trois’ which refers to the tendency of Aligoté to produce three clusters per branch. The name Aligoté, itself, appears in the Côte d’Or for the first time in 1807.

The grape earned some notoriety after World War II when the mayor of Dijon, Félix Kir, created a cocktail that blended Aligoté with Crème de Cassis. Today that cocktail is known as the Kir and, while it has many derivatives, the classic incarnation still features Aligoté.

Photo by Arnaud 25. Released on Wikimedia Commons under  CC-BY-SA-3.0

The classic Kir cocktail of Aligoté with Crème de Cassis paired with gougères, a savory puff pastry made with cheese.


Today there is around 4800 acres of the variety planted in France–virtually all in Burgundy. Producers tend to plant Aligoté either at the very bottom or very top of the slope, leaving the prime mid-slope section for the more profitable Chardonnay and Pinot noir.

While most plantings are found in the Côte Chalonnaise, particularly in the Bouzeron AOC, the grape was permitted in Meursault throughout the 19th century and is technically still authorized for use in the Grand Cru of Corton-Charlemagne thanks to a 1930s legal judgement. Bonneau du Matray maintained 1 ha of Aligoté in the Grand Cru until the mid-1970s.

In my post Brave New Burgs, I noted that the list of Burgundian producers who seem to have a soft spot for this obscure variety is impressive. Aubert de Villaine (of Domaine de la Romanée-Conti fame), Lalou Bize-Leroy, Marquis d’Angerville and Michel Lafarge, to name a few. Aligoté is even planted in the prime real estate of the Morey-St-Denis Premier Cru Clos des Monts Luisants owned by Domaine Ponsot.

Outside of France, Aligoté can be found in Switzerland (≈ 50 acres) and several eastern European countries such as Bulgaria (≈ 2700 acres), Moldova (≈ 39,000 acres), Romania (≈ 18,000 acres), Russia (≈ 1,000 acres) and Ukarine where the grape accounts for 11% of total vineyard area with ≈ 24,000 acres.

By Ensenator - Own work, CC BY-SA 3.0, released on Wikimedia commons

Aligoté grapes growing in Romania.


In the US, California winemaker Jed Steele makes an example in Washington State called Shooting Star sourced from 2 acres of Aligoté planted in the Yakima Valley by the Newhouse family in the 1970s. Josh Jensen of Calera has also experimented with the variety in the high-altitude Mt. Harlan AVA in the Gabilan Mountains of San Benito County, California.

The Wine

Medium plus intensity nose with citrus and fresh cut white flowers. A little grassy. Makes me think of a Sauvignon blanc.

The mouthfeel has surprising weight with a medium plus body that helps balance the medium plus acidity. It rounds it out and keeps the wine mouthwatering rather than bitey. Apple flavors appear alongside the citrus (lemon) and fresh floral notes carrying through from the bouquet. The grassiness doesn’t, though, which has my thoughts shifting from comparing it to a Sauvignon blanc to something closer to an unoaked Chardonnay from the Macon-Village.

The Verdict

In Brave New Burgs, I summed up my tasting note on the 2015 Cave de Genouilly Bourgogne Aligoté “As if a Sauvignon blanc and an unoaked Chardonnay had a baby. Great mouthfeel with weight. Smooth but fresh.”

The wine has a lot of character that makes it enjoyable on its own but with its mouthwatering acidity, I thinks it place to shine is with food. At around $15-18, its combination of fruit, acidity and structure gives great flexibility on the table letting it pair with anything from white and shellfish to fatty tuna and salmon as well as vegetarian fare, poultry and pork.

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Product Review – Perfect Pop


One of my favorite (and clearly apocryphal) quotes about Champagne is attributed to Oscar Wilde.

“The sound of Champagne opening is like a content woman’s sigh.”

While I’m skeptical as to the breadth of Wilde’s experience with content women sighing, I nonetheless love the sentiment behind the quote that the art in opening up Champagne and other sparkling wine is not in the POP but, rather, in keeping it to just a gentle hiss so as not to lose the beautiful aromas and bubbles.

As the holidays approach, more and more folks are reaching for a bottle of bubbles to spread some holiday cheer. While there are many tutorials online about how to open a bottle of sparkling wine, there will always come a time when the pesky cork just doesn’t want to come out. Outside of reaching for a sabre, what do you do?


I put one tool that is out on the market to the test – the Perfect Pop Champagne Opener– available from Amazon right now for $5.99 and eligible for Prime shipping.

I tested it out on the 2013 Levert Frères Crémant de Bourgogne Brut that I recently reviewed.

I had difficulties at first in putting the tool over the cork with the cage attached and getting it to line up straight. It wasn’t until I removed the cage that I could get the device to feel securely fit.

Instructions for the Perfect Pop


Once I got it on, it took awhile for me to feel comfortable getting a grip on it to turn with the bottle tilted at a 45° degree angle. This is because while usually you wrap your hand around the side of the cork like you are holding the ends of a jump rope, and twist the bottle not the cork, this device requires you to get your palm more over the top with your fingers in the groves to twist the cork itself.

So it is a bit awkward to get the hang of at first.


But it works.

The “pop” is a bit louder than the ideal open. It’s sounds more like a busy mother’s “Oops!” when the baby food on the spoon misses it target. Still, very little aromatics and bubbles get lost. Despite the awkwardness at the beginning, by the second usage I was able to get the device on, twist and have the bottle open in less than 7 seconds. Most importantly, I could do this without the soreness and redness on my hands from struggling with the cork.

That’s a winner in my book and well worth the $6.

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60 Second Wine Reviews – Levert Freres Cremant Bourgogne


A few quick thoughts on the sparkling 2013 Levert Freres Cremant de Bourgogne Brut.

The Geekery

An old estate dating back to 1595 in the commune of Mercurey in the Côte Chalonnaise region of Burgundy. Today it is part of the Compagnie Vinicole de Bourgogne based in Chagny with Gabriel Picard managing and David Fernez making the wine.

Sourced from around 22 acres (9 ha) of vineyards in Mercurey, the 2013 vintage is a blend of 42% Chardonnay, 38% Pinot noir and 20% Gamay. The wine spent 24 months on the lees. This is far beyond the minimum 9 months currently required for Cremant de Bourgogne and is inline with the aging required for the upcoming prestige Cremant ranking of Crémant de Bourgogne Eminent that was announced in 2016.

The Wine
Medium plus intensity aromatics. Lots of fresh citrus with some subtle toastiness underneath. It smells like a freshly baked lemon roll with a glazed puff pastry. Underneath there is a white floral component that adds complexity.

The back label of the Levert Freres


The palate features a smooth mousse but it is quite dry. I couldn’t find the exact dosage but I would estimate it in the 7-8 g/l range, making it a legit Brut and a very well balanced one at that. The freshness from the nose carries over and it is quite lively and immensely charming. The floral notes are more pronounce and strike me more as daisy petals versus lillies.

The Verdict

Charming is the reoccurring theme. It’s certainly simple but it has enough character to engage the senses and is a bottle that can be happily shared (and emptied!) at any setting. At around $15 dollars, it is an excellent buy but this bottle could easily hold its own against other wines up to the $20 range.

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