Tag Archives: Nicolas Feuillatte

Geek Notes — More Champagne with GuildSomm Podcast

This is the second part of our Geek Notes review of the GuildSomm podcasts with Ruinart’s chef de cave Frédéric Panaiotis. To catch up on the first segment, check out Geek Notes — The Process of Champagne GuildSomm Podcast.

GuildSomm podcast

In that post I also highlight why listening to podcasts is an extremely valuable tool for wine students. But not all podcasts are created equal or are worth your time. There have been many podcasts that I’ve picked up only to unsubscribe after a couple of episodes. Sometimes it is the overall production value that steers me away–noticeable mouth breathing, weird audio jumps between loud voices and whispers, distracting background music, etc. But usually, it is because of a lack of credibility in the content and people producing the podcast.

The world of wine is constantly changing and there is a lot of material to cover. Any podcast that is worth its salt needs to be backed up with solid research and commitment to accuracy.

One of the best wine podcasts, in that regard, is the GuildSomm podcast founded by Master Sommelier Geoff Kruth.

Some Background

Kruth founded GuildSomm in 2009 as a nonprofit that promotes education and development opportunities for sommeliers and other wine professionals. Though many people who aspire to be Master Sommeliers join and utilize the website’s materials, GuildSomm is not a part of the Court Of Master Sommeliers.

Podcasts, videos and recent articles are available to anyone for free on the website. However, access to the forums, study guides, maps, master classes and in-depth training material on topics like blind tasting require membership. For wine industry folks, the fee is $100 a year while for non-industry wine lovers it is $150.

Fun Things I Learned From This Podcast

Ruinart Champagne

Ruinart’s non-vintage blanc de blancs and rose.

Like the previous podcast, this episode (44:54) features a highly informative interview with Ruinart’s Frédéric Panaiotis. But the second half is a discussion with the acclaimed grower-producer Rodolphe Péters of Pierre Péters.

(1:29) The podcast starts with a description of the Montagne de Reims region of Champagne. This area, south of the city of Reims, has a unique horseshoe shape.

The topography creates a diversity of exposures in nearly all orientations (south, east, north, west, etc). This makes it hard to generalize the style of wines from its several villages–including 10 Grand Cru (Ambonnay, Beaumont-sur-Vesle, Bouzy, Louvois, Mailly-Champagne, Puisieulx, Sillery, Tours-sur-Marne, Verzenay and Verzy).

Panaiotis gives a nice overview here but for anyone wanting to really dive deep into this diverse terroir, I very highly recommend Peter Liem’s Champagne, one of my 5 essential books on Champagne.

(2:00) Panaiotis does note, however, that the northern side of the Montagne de Reims (which includes the Grand Cru villages of Mailly, Sillery, Verzy and Verzenay) produces wines with more fresh acidity that have great aging potential.

Chardonnay From the Heart of Pinot-country
By Map data (c) OpenStreetMap contributors, CC-BY-SA• derived via osm download geofabrik.de and osm2pgsql, OpenStreetMap contributors.• Data for landuse: OSM - derived wor CC BY 2.0,

The village of Sillery is located southeast of Reims and north of the Grand Crus of Mailly, Verzenay and Verzy.

(2:23) Even though the Montagne de Reims is known for Pinot noir, the eastern villages (mostly premier cru) are esteemed for the quality of their Chardonnay. Panaiotis describes how the gentle eastern exposure of these villages is similar to the Cote d’Or’s east-facing escarpment. Ruinart uses a lot of this fruit for their blanc de blancs Champagne.

(3:49) Sillery is the only Grand Cru of the Montagne de Reims that has more Chardonnay than Pinot noir.

(5:37) Kruth asks Panaiotis how much of Ruinart’s Chardonnay comes from the Montagne de Reims. It is around 30%.

(5:52) Instead of keeping the juice from different villages separate, Ruinart blends the wines regionally. The reason for this is logistics and the need to fill up tanks quickly. As I noted in the last Geek Notes on the process of Champagne, this is a significant divergence in the mindset of small growers versus big houses.

An Overview of Vintages

(8:26) Kruth asks about the recent vintages of Champagne. 2007 was a Chardonnay year while rain took a toll on Pinot noir and Meunier. In contrast, 2008 was more of a Pinot year. 2009 was a warmer year producing more rounder wines. While Panaiotis doesn’t elaborate, I’m curious if he was insinuating that he’s not expecting the 2009s to age as long as other vintages. But the trade-off could be more approach-ability when younger.

(9:36) 2010 is similar to 2007 in being a Chardonnay year. Panaiotis seems high on this year for Ruinart Champagnes. He compares it to 2002 regarding power but with more freshness and expects it to be a benchmark year. However, also like 2007, this was more of a difficult year for the Pinots.

Chardonnay Years vs Pinot Years
Photo from INRA, Jean Weber. Uploaded to Wikimedia Commons under CC-BY-2.0

Chardonnay harvest in the village of Festigny (an Autre cru) in the Vallée de la Marne.

While it is a bit simplistic to think of years as Chardonnay years or Pinot years, it is a good starting point. Each of the major houses has a distinctive “house style” that tends to lean more on one grape variety or the other. Of course, they are going to try to make the best Champagne they can every year. But it is worthwhile to make a mental note of which years tend to favor a particular house style–especially if you are thinking about splurging for a prestige cuvee.

For instance, other Chardonnay-dominated houses like Ruinart include Perrier-Jouët, Taittinger, Laurent-Perrier and, of course, blanc de blancs specialists like Salon.

Pinot dominated houses include Lanson, Piper-Heidsieck, Mumm, Nicolas Feuillatte, Champagne Mailly, Veuve Clicquot and Moët & Chandon.

(10:11) 2011 was a tough vintage all around because of rain and botrytis infection. There will likely not be many vintage Champagnes produced. 2012 was a puzzling vintage for Panaiotis because the grapes came in so healthy yet the base wine didn’t live up to his exception to make great a prestige cuvee for Ruinart. He suspects that the year will be better for Pinot dominated producers.

The Wrath of the Drosophila suzukii
By Martin Cooper from Ipswich, UK - Spotted-wing Drosophila (Drosophila suzukii) male, CC BY 2.0,

The spotted wing Drosophila suzukii wrecked a lot of havoc throughout Europe during the 2014 vintage.

(11:12) 2013 was an easy year with good wines produced. Meanwhile, 2014 had a lot of rot issues caused by an invasion of a Japanese fruit fly that devastated many vineyards (particularly the Pinots). This hit not only Champagne in 2014 but also Germany, Rhône and Burgundy.

However, the fly had issues “seeing” white grapes so the vintage wasn’t as bad for Chardonnay. Still, Panaiotis describes it mostly as a “non-vintage year”.

(12:12) 2015 was a good year but one characterized by drought and low-nitrogen levels in the must. For Ruinart, 2016 was a non-vintage year but Panaiotis notes that some producers like Villamart will be making very good 2016 vintage Champagnes.

(12:35) The 2017 vintage will be interesting because of how mature the grapes were harvested, even though they were picked relatively early. This is a vintage where the impact of global warming will be felt. The year is tilting towards a Chardonnay year (with the Pinots having some rot issues) but will be good for non-vintages.

The Importance of Primary Fermentation
Photo by Alberto Vaccaro. Uploaded to Wikimedia Commons under CC-BY-2.0

Temperature control during primary fermentation is vitally important in maintaining freshness in Champagne. Here in one of the fermenting rooms of Moët & Chandon each tank is outfitted with a cooling jacket.

(14:10) The conversation switches to fermentation. There is a little overlap with the last podcast in the discussion of things like reductive winemaking.

(17:29) Kruth gives a great analogy of how the effects of the first fermentation get amplified in the secondary fermentation of Champagne. This is a really important point to understand because so often this fermentation gets overlooked because it isn’t the step that produces the “magic” of the bubbles. Yet, a Champagne is only as good as its base ingredient–the vin clair.

(18:13) The reasoning above is why Panaiotis is not a fan of using oak in the first fermentation at Ruinart. However, for other producers like Krug, the “amplification” of those flavors is a house style.

(19:24) One unique thing that Panaiotis mentions in his parting comment is that for the 2010 vintage, Ruinart switched to sealing the wine for the secondary fermentation with cork instead of the traditional crown cap. This is an exciting trend that is getting a lot of attention of late. The idea is that cork allows for better interaction with oxygen and the yeast but there seem to be other benefits as well–including more reductive flavors (!?) Certainly something I want to investigate more.

Interview With Rodolphe Péters of Pierre Péters

Photo by Immanuel Giel. Uploaded to Wikimedia Commons under CC-BY-SA-3.0

The chalky limestone of Champagne A fascinating produced at the same time as the White Cliff of Dover.

(20:50) As the interview switches to Peters, the focus shifts to the terroir of the Côte des Blancs. The origins of the region’s soils are similar to the Montagne de Reims–the ancient sea that birthed the Paris Basin as well as the White Cliffs of Dover.

However, the biggest difference between the two regions is the depth of the topsoil with the soil being much thinner in the Côte des Blancs. This is one of the reasons why Chardonnay is favored here since it can deal with shallow top soils easier than Pinot noir.

(22:59) Another comparison between the Côte des Blancs and the Cote d’Or with its north-south band of vineyards that face east. But here Peters points out the favor-ability of east-facing slopes–the gentle early morning heat of the sun instead of the harsher late afternoon heat that hits others exposures.

This is helpful in slowing down the maturation of Chardonnay which can risk losing elegance and flavor if it ripens too much, too quickly.

(23:54) Echoing again some of the sentiments of Frédéric Panaiotis in the first half, Peters calls out the specialness of Chardonnay from the eastern villages of the Montagne de Reims–particularly the Premier Cru villages of Trépail and Villers-Marmery.

The links to the villages above go to one of my favorite blogs on Champagnes. Each profile also includes a list of growers who produce Champagnes from these villages. These will be high on my list of Champagnes to seek out.

The Four Seasons of the Côte des Blancs

(24:21) Kruth asks for an overview of the different villages of the Côte des Blancs. Peters responds with a very poetic comparison of the personality of the main villages to the four seasons. Le Mesnil-sur-Oger is winter, producing tight Champagnes that can be austere in their youth. This is caused by, in Peters’ opinion, the soft and dry chalk that accentuates the wine’s sharp minerality.

Photo by Szeder László. Uploaded to Wikimedia Commons under CC-BY-SA-4.0

The Grand Cru village of Oger is on flatter land and at a lower altitude than neighboring Le Mesnil-sur-Oger.

While Oger has the same soil profile as Le Mesnil, it is a little flatter and lower in altitude. This creates an amphitheater that warms up the micro-climate of the village, producing softer and rounder wines. Peters equates the style of wine from here to spring with an elegant and feminine character.

Avize is also lower altitude with the best sites located on flat terrain. It has a little deeper topsoil with some clay mixed with the chalk. This is unique compared to the other Côte des Blancs villages because it has a higher concentration of organic material in the soil. This produces a richer, juicer more citrus-style of Chardonnay that Peters equate to summer.

Photo by Szeder László. Uploaded to Wikimedia Commons under CC-BY-SA-4.0

Vineyards in Cramant tend to have an “oilier” chalk that produces creamier style Champagnes.

Cramant is a little higher than Avize in altitude with an “oilier” style of chalk as opposed to the soft and dry chalk of Le Mesnil. This lends itself towards creamier and more approachable Champagnes. Along with the hazelnut and sweet baking spices that they tend to produce, this profile reminds Peters of autumn.

Viticulture and Climate Change

(29:45) Kruth asks about what differences in viticulture that are seen in the Côte des Blancs compared to other regions of Champagne. Peters notes that his personal approach is a little different than his neighbors. One of his priorities is to minimize compaction of the thin topsoil by limiting the amount of disturbance it sees.

For instance, he cultivates grasses between his vines but doesn’t plow it in. The one exception is in Avize, with its deeper topsoil, which can take some light plowing. However, he is also mindful of the character of a vintage with rainier years sometimes requiring a different approach.

Adapting to Change
By Igor Zemljič (IgorvonLenart at sl.wikipedia) - Transferred from sl.wikipedia, Public Domain

While Chardonnay has adjusted to rising temperature, riper Pinot Meunier grapes can create problems with tighter clusters that are more prone to botrytis.

(31:45) Peters notes that Chardonnay growers in the Côte des Blancs have been relatively lucky with a string of good quality and easy vintages. Meanwhile, Pinot producers (particularly Meunier) have had to be on their toes a lot more with the weather change.

One of the challenges for Pinot Meunier that Peters highlights is that the warmer weather is producing bigger, riper berries. While this might seem beneficial on the surface, the stems are not getting any bigger. Therefore, the Pinot Meunier clusters are getting tighter and more compact which increases the risk of botrytis rot, especially in rainy vintages.

(33:09) Chalk is a winemaker’s best friend because of how well it regulates the climate–especially excessive water during rainier vintages. But it also retains water well during drought years. Likewise, the soil is able to deal with hot vintages by absorbing heat and then slowly releasing it later in the night so that the vine is not overwhelmed.

(33:40) Peters notes that over the years, he has seen the major houses gradually increasing the amount of Chardonnay they use due to the grape’s ability to better weather climate change.

A Contrast of Vintages

(34:08) Kruth asks for Peters thoughts on particular vintages. He highlights a few that he thinks are interesting–2013 and 2017.

The 2013 vintage was a long growing season with 104 days of maturation. This allowed the grapes to get perfectly ripe without being excessively mature. In contrast, 2017 was very hot which caused a spike in sugars. Peters noted that growers had to start picking their grapes after 87 days to avoid high alcohol.

However, Peters feels that many of these early harvesters didn’t taste their grapes with the resulting wines still having unripe flavors. He waited till 91 days to get some more maturity. He feels that 2017 is the first vintage that the Champenois really had to face the reality of climate change.

Grand Marque vs Grower
Paul Bara Champagne

Paul Bara, one of the first grower producers to gain traction in the US.

(37:35) The conversation moves to the general impression of grower-producers, especially in the sommelier community. Kruth wonders if it has now become a marketing wedge like Red States vs Blue States, Grand Marque vs. Grower, etc. He particularly calls out sommeliers who only feature grower Champagnes on their wine lists.

Peters response gives some interesting food for thought and is well worth a listen. He does see benefits of the big houses but notes they have some issues. While grower Champagne answer some of those issues, Peters is not a fan of the idea that merely because something is a grower that it must be good.

(40:45) A really interesting discussion follows Kruth describing the “trick of oxidation” that he feels that some growers utilized to make up for the lack of aging and use of reserve wines. He contrasts this with the long, slow reductive aging of many great Champagnes. This is particularly fascinating in the context of Chardonnay-dominant producers because of how much affinity Chardonnay has for reductive winemaking and how awry it can get without a careful hand if treated oxidatively.

A very thought-provoking conversation to end the podcast on.

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The Hits, Misses and Mehs of Wine Reviews

Earlier this week The Seattle Times published an article about the top Costco Kirkland wines as selected by a local wine blogger.

Kirkland brand Champagne

One of the wines featured was the Kirkland Signature Brut Champagne that I picked up for $19.99. Throughout the month of December, my wife and I like to open up a bottle of sparkling wine each night. That can get expensive with Champagne so we make sure to stock up on plenty of Proseccos, Cavas and Cremants.

Needless to say, I was pretty excited at the idea of trying a true Champagne for the price of a Crémant de Bourgogne.

Reading Owen Bargreen’s review of the wine intrigued me. The Champagne certainly had pedigree with fruit from the Grand Cru village of Verzenay. Also, unusual for Kirkland branded wines, the back label listed who actually made it as Manuel Janisson of the négociant firm Champagne Janisson.

“The Brut Champagne by Kirkland Signature is a blend of pinot noir, chardonnay and pinot meunier sourced from vineyards located in Verzenay. The wine starts off with lovely diatomaceous earth followed by lemon curd and brioche on the nose. The palate shows really nice citrus fruit with kumquat, lemon oil, sourdough bread and a light musty earth flavor. Dense and layered, this is a simply outstanding effort that is a one-of-a-kind value. Drink 2018-2024.” — Owen Bargreen as quoted by Tan Vinh for The Seattle Times 12/7/2018

Unfortunately my experience didn’t quite live up to that glowing review.
label of kirkland champagne

The back label of the Kirkland Brut Champagne.

I was originally planning to share my thoughts about the Kirkland Champagne as a 60 Second Review. But instead I think I need to talk about the risks of buying blindly on the recommendations of critics and wine writers.

At the end of this post I’ll give my take on the Kirkland Champagne. But I’ll blanket it with the same caveats that I’m going to discuss below.

First, let me say that this is not about bashing another blogger.

While I’m going to be disagreeing with a bit of Bargreen’s assessment of the Kirkland Signature Brut Champagne, I’ve been a big fan of his work on the Washington Wine Blog.

Among some of my favorite posts have been his interviews with wine industry insiders like:

Kit Singh of Lauren Ashton
Benjamin Smith of Cadence
Jason Fox of Lagana Cellars
Master of Wine Billo Naravane of Rasa Vineyards
Brooke Robertson of Delmas
Nina Buty of Buty Winery

And many more.

Bargreen has a terrific sense of what’s happening in the world of wine–particularly in Washington. He seeks out the people who are shaping the scene and produces content that is well worth following.

My intent is not to quibble about differences in tasting notes. Taste is highly subjective and personal. From one taster to the next, you are just as likely to agree with someone as you are to disagree.

And that’s precisely the point.

Photo by James Suckling. Uploaded to Wikimedia Commons under CC-BY-2.0

This is especially true with professional critics. It doesn’t matter how esteemed their careers or opinions are. The tastes of critics like James Suckling (pictured) may be quite different than yours.

When you buy a wine based on a newspaper, magazine or blog review, you’re essentially gambling on how likely your tastes will align with the reviewers. And I’m not talking Somm Game gambling here. Because with written reviews (as opposed to personal recommendations from a sommelier or wine steward), you really are going out on a ledge.

The author of a wine review is writing solely from the perspective of their tastes and their opinions. They’re not standing in front of you, listening to you describe the kind of wines that you like or don’t like. They’re not acting like a sommelier or wine steward, piecing together clues to recommend something that they feel confident that you’re going to enjoy.

The reviewer may have a tremendous palate with lots of experience tasting a vast array of wines. But when it comes to recommendations published in articles, blogs, “Best of…” and “Top Whatever” lists, your tastes and your opinions do not enter the reviewer’s equation whatsoever.

Yet it is your wallet that is buying the wine. Plus, either your mouth or your kitchen drain is going to end up with the contents of that bottle.

When you buy off of reviews, what are the odds that you’re going to absolutely love the wine?

I would say about 25% or a quarter of the time. For another quarter, it’s likely to be a complete whiff.

But for the majority of the recommendations you buy, the results will be in the middle of don’t love, but don’t hate or what I call “Meh wines”.

Photo by Katy Warner from Orlando, FL, USA. Uploaded to Wikimedia Commons under PD text

And then you got to figure out if it’s worth eating at McDonald’s again to redeem your small fry.

Getting a “Meh wine” is certainly not the end of the world.

It’s kind of like playing McDonald’s Monopoly where you pull off a tab and win a small fry. You didn’t lose per se, but you really didn’t win either. You essentially got a token of a prize and with a “Meh wine” you end up with a token of an experience–something drinkable but not much more.

Now ask yourself. How much money and time do you want to spend on “Meh wines”?

Can You Hedge Your Bets?

You most definitely can. But to do that, you need to think more like a bettor at the horse races.

1.) Do Your Homework. Admittedly, a good chunk of this is trial and error. The only way to increase your odds for successful drinking is to learn how your palate aligns with the reviewers. Paying attention to how many Hits/Misses/Mehs you get with a certain reviewer will key you in on if it’s worth the gamble. Even this is not absolute. There still may be wines that you don’t completely jive with. But, at the very least, you’ll be able to weed out more of the misses and the mehs.

Photo by Ronnie Macdonald from Chelmsford, United Kingdom. Uploaded to Wikimedia commons under CC-BY-2.0

Though there is some truth to the old Will Rogers’ quote: “You know horses are smarter than people. You never heard of a horse going broke betting on people.”

2.) Pay Attention To The Jockeys–i.e. the wineries who made the wine. Often this is even better than betting on the horse. If you’ve had past experiences enjoying a winery’s wines, your bet just got a whole lot better. Because now you’re not really taking a blind recommendation from a reviewer but rather letting your own palate and experience have a say.

3.) Don’t Bet Big On An Unknown. Buying blindly on a review is never an occasion to buy a case. It doesn’t matter what high score or glowing review it got or how killer of a deal it looks like. It could still wind up being a colossal dud. You’re far better off taking a flyer on a single bottle to try first. Even though I really loved the idea of a $20 Champagne to drink all month, I am so grateful that I only spent $20 on the Kirkland Brut instead of a couple hundred.

4.) Spread Out Your Risk. Don’t bet it all on one wine. While I’m a huge supporter of trying new things, it’s always a good strategy to spread your bets out between long-shots mixed with a few favorites. Go ahead and take a chance on that new bottle, but also pick up something that is more of a sure bet just in case.

A Personal Note

Since I do reviews here on the blog, I hope all my readers take the above to heart and apply these strategies to my recommendations as well.

My favorite wines might only hit a 25% jackpot with you–or even less. Our tastes could be polar opposites and that is perfectly fine. My hope is that with the Geekery tidbits and other posts, you’re still finding resources that’ll help you find bottles you enjoy.

In the end, finding great wines that give you pleasure is the only thing that matters. Life is too short to drink “Meh wines”.

Now About That Kirkland Champagne

Photo by Ananda. Uploaded to Wikimedia Commons under CC-BY-SA-3.0

Lots of citrus notes in this Champagne but they’re more on the bitter green side like unripe pomelos.

Medium intensity nose. Definitely citrus driven but more bitter green citrus notes like unripe pomelo and Bergamot orange. Noticeable yeasty notes reminds me of raw Pillsbury buttermilk biscuit dough.

On the palate, those green citrus notes carry through but they fade pretty quickly. It’s definitely the dough notes that dominate but they taste much sweeter than the nose would have suggested. I couldn’t find the exact dosage but it’s certainly on the sweeter side of brut–likely 10-12 g/l.

The sweet dough with citrus flavors makes me think they were trying to go for the Veuve Clicquot style. However, the medium-plus acidity and moderate mousse has a tangy edge (like Bargreen’s sourdough) that doesn’t quite match the creamy mouthfeel that trademarks Veuve. The finish does have a hint of dustiness but is very short.

The Verdict

At $20, this isn’t a horrible wine. It’s definitely drinkable. If it’s aiming to be a budget Veuve Yellow Label for half the price then it’s not that far off. But it certainly tastes like a half-price “Meh” version of Veuve.

Levert Freres

While I might slightly give the nod to the regular Brut, the rose Cremant de Bourgogne from Levert Freres is also quite delicious for less than $20.

However, this is not “a one-of-a-kind value” by any stretch of the imagination.

There are so many stronger bottles of sparkling wines under $20–most notably the many available Cremants from Burgundy, Alsace and the Loire. These include wines like Levert Freres, Louis Bouillot, Albrecht, Gratien & Meyer and Champalou. Often these wines are aged as long as nonvintage Champagne (15 months) and many times much longer.

These Cremants may not have the magical “C-word” on the label like the Kirkland Brut but they are far more Champagne-like.

Then in the US, we have producers like Gruet, Jacqueline Leonne, Trevari and Roederer Estate who make very solid bottles in the $15-20 range. And, of course, Cava has some tremendous bangs for the buck with the Insito, Juve & Camps and Anna de Codorniu being highly reliable sparklers.

Champagne Dreams With a Budget-Friendly Reality

If you want to go Champagne, paying just a little bit more will give you huge quality dividends above the Kirkland Brut.

Bargreen’s article mentions the Feuillatte Blue Label that is often around $27-29 during holidays. Then there is the Moët & Chandon Brut Imperial ($33-36), Petrois Moriset Cuvee ($30-33), Moutard Grand Cuvee ($30-33) Chanoine Frères Grande Reserve ($33-35), Montaudon Brut ($32-35), Pommery Brut Royal ($33-36) and Laurent Perrier La Cuvee ($33-36).

And if you really want a slightly cheaper Veuve Clicquot Yellow Label, the Heidsieck Monopole Blue Top hits those notes better than the Kirkland Brut does in the $33-36 range.

I’m sure you can find even more under $40 Champagne or under $20 sparkling wine options checking out your local wine shop. Plus, you can talk with a wine steward and let them know what you like or don’t like.

That way you’re more likely to go home with a Secretariat, Justify or American Pharoah than you would betting on “Meh”.

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Thought Bubbles – How to Geek Out About Champagne

By Joseph Faverot - [1], Public Domain, on Wikimedia CommonsLast week I got into a bit of a tizzy over some ridiculous things posted by a so-called “Wine Prophet” on how to become a “Champagne Master.” See Champagne Masters and their Bull Shit for all the fun and giggles.

But despite the many failings of Jonathan Cristaldi’s post, he did dish out one excellent piece of advice. To learn more about Champagne, you have to start popping bottles. I want to expand on that and offer a few tidbits for budding Champagne geeks.

I’m not going to promise to make you a “Champagne Master”–because that is a lifelong pursuit–but I will promise not to steer you towards looking like a buffoon regurgitating nonsense about Marie Antoinette pimping for a Champagne house that wasn’t founded till 40+ years after her death.

Deal? Alright, let’s have some fun.

1.) Start Popping Bottles!

Pretty much you can stop reading now. I’m serious. Just try something, anything. Better still if it is something you haven’t had or even heard of before. Pop it open and see what you think.

They say it takes 10,000 hours to master anything so take that as a personal challenge to start getting your drink on. Well actually that 10,000-hour thing has been debunked, but mama didn’t raise a quitter.

Though seriously, if you want to make your tasting exploration more fruitful, here are some tips.

Make friends with your local wine shop folks

They pretty much live and breath the wines they stock. They know their inventory. The good ones also have a passion to share their love and knowledge with others. Admittedly not every shop is great but go in, look around, ask questions and see if you find a good fit. Finding a great local wine shop with folks whose opinions you trust is worth its weight in gold for a wine lover. Once you’ve found that, the door is open for you to discover a lot of fantastic bottles that will only enrich your explorations.

Learn the differences between négociant houses, grower-producers and co-operatives
On Wikimedia Commons under PD-US from United States Library of Congress's Prints and Photographs division under the digital ID ppmsca.05590.

Online retailers can be helpful as well but sometimes it’s good to have a face to put with a bottle.

In Champagne, you can often find on the label a long number with abbreviations that denote what type of producer made the Champagne.

NMnégociant manipulant, who buy fruit (or even pre-made wine) from growers. These are the big houses (like the LVMH stable of Moët & Chandon & Veuve Clicquot) that make nearly 80% of all Champagne produced. These Champagnes aren’t bad at all. Most are rather outstanding.

But the key to know is that while there are around 19,000 growers, the Champagne market is thoroughly dominated by several large négociant houses. Chances are if you go into a store (especially a grocery store or Costco), these wines are likely going to be your only options. You should certainly try these wines. However, it’s worth the leg work to find the whole wide world of Champagne that exists beyond these big names. This is a huge reason why making friends at the local wine shop (who often stock smaller producers) is a great idea.

But here is where it gets exciting.

RMrécoltant manipulant, who make wine only from their own estate fruit. These are your “Grower Champagnes” and while being a small producer, alone, is not a guarantee of quality, exploring the wines of small producers is like checking out the small mom & pop restaurants in a city instead of only eating at the big chain restaurants. You can find a lot of gems among the little guys who toil in obscurity.

CMcoopérative-manipulant, who pool together the resources of a group of growers under one brand. This is kind of the middle ground between true Grower Champagne and the big négociant houses. Some of these co-ops are small and based around a single village (like Champagne Mailly) while others cover the entire region (like Nicolas Feuillatte which includes 5000 growers and is one of the top producers in Champagne). Some of these are easier to find than others, but they are still worth exploring so you can learn about the larger picture of Champagne.

An example of a négociant (NM on left) and grower (RM on right) label.

Pay attention to sweetness and house style

While “Brut” is going to be the most common sweetness level you see, no two bottles of Brut are going to be the same. That is because a bottle of Brut can have anywhere from Zero to up to 12 grams per liter of sugar. Twelve grams is essentially 3 cubes of sugar. Then, almost counter-intuitively, wines labeled as “Extra Dry” are going to actually be a little sweeter than Brut. (It’s a long story)

By Kici, Released on Wikimedia Commons under public domain

Though to be fair, if they served Champagne at McDonald’s, I would probably eat there more often. It is one of the best pairings with french fries.

This is important to note because while Champagne houses often won’t tell you the dosage (amount of sugar added at bottling) of their Bruts, with enough tasting, you can start to discern the general “house style” of a brand.

For instance, the notable Veuve Clicquot “Yellow Label” is tailor-made for the sweet tooth US market and will always be on the “sweeter side of Brut” (9-12 g/l). While houses such as Billecart-Salmon usually go for a drier style with dosages of 7 g/l or less. If you have these two wines side by side (and focus on the tip of your tongue), you will notice the difference in sweetness and house style.

The idea of house style (which is best exhibited in each brand’s non-vintage cuvee) is for the consumer to get a consistent experience with every bottle. It’s the same goal of McDonald’s to have every Big Mac taste the same no matter where you are or when you buy it. All the dominant négociant houses have a trademark style and some will be more to your taste than others.

Explore the Grand Crus and vineyard designated bottles

While Champagne is not quite like Burgundy with the focus on terroir and the idea that different plots of land exhibit different personalities, the region is still home to an abundance of unique vineyards and terroir. You can best explore this through bottles made from single designated vineyards. However, these can be expensive and exceedingly hard to find.

Quite a bit easier to find (especially at a good wine shop) are Grand Cru Champagnes that are made exclusively from the fruit of 17 particular villages. There are over 300 villages in Champagne but over time the vineyards of these 17 villages showed themselves to produce the highest quality and most consistent wines. All the top prestige cuvees in Champagne prominently feature fruit from these villages.

To be labeled as a Grand Cru, the Champagne has to be 100% sourced only from a Grand Cru village. It could be a blend of several Grand Cru villages but if a single village is featured on the front of the label (like Bouzy, Mailly, Avize, Ambonnay, etc) then it has to be only from that village. Since the production of the Grand Cru villages represents less than 10% of all the grapes grown in Champagne, you would expect them to be somewhat pricey. That’s not the case. Many small growers have inherited their Grand Cru vineyards through generations of their families and can produce 100% Grand Cru Champagnes for the same price as your basic Champagnes from the big négociant house.

Well worth the hunt

They may be a little harder to find than the big négociant houses, but Grand Cru Champagnes from producers like Pierre Peters, Franck Bonville, Pierre Moncuitt, Petrois-Moriset, Pierre Paillard and more can be had in the $40-60 range.

While not as terroir-driven as single vineyard wines, tasting some of the single-village Grand Crus offers a tremendous opportunity to learn about the unique personality of different villages in Champagne and is well worth the time of any Champagne lover to explore.

2.) Great Reading Resources

Truthfully, you can just follow the advice of the first step and live a life of happy, bubbly contentment. You don’t need book knowledge to enjoy Champagne–just an explorer’s soul and willingness to try something new. But when you want to geek out and expand your experience, it is helpful to have robust and reliable resources. There are tons of great wine books dealing with Champagne and sparkling wine but a few of my favorites include:

A few favs

The Five Essential Books On Champagne, Plus One For the Wine Prophet

Tom Stevenson and Essi Avellan’s Christie’s World Encyclopedia of Champagne & Sparkling Wine — The benchmark reference book written by the foremost authorities on all things that sparkle.

Peter Liem’s Champagne [Boxed Book & Map Set] — This set ramps up the geek factor and dives deeper into the nitty-gritty details of Champagne. The companion maps that shows vineyards and crus of the region are enough to make any Bubble Head squeal.

David White’s But First, Champagne — A very fresh and modern approach to learning about Champagne. It essentially takes the Christie’s Encyclopedia and Peter Liem’s opus and boils it down to a more digestible compendium.

Robert Walter’s Bursting Bubbles — Thought-provoking and a different perspective. You can read my full review of the book here.

Don & Petie Kladstrup’s Champagne: How the World’s Most Glamorous Wine Triumphed Over War and Hard Times — One of my favorite books, period. Brilliantly written work of historical non-fiction about the people who made Champagne, Champagne. If you ever wondered what was the big deal about people calling everything that has bubbles “champagne,” read this book about what the Champenois endured throughout their history and you will have a newfound respect for what the word “Champagne” means.

Ed McCarthy’s Champagne for Dummies — A little outdated but a quick read that covers the basics very well. I suspect that if the “Wine Prophet” read this book, he wouldn’t have had as many difficulties understanding the differences between vintage and non-vintage Champagnes.

3.) Next Level Geekery

As I said in the intro, the pursuit of Champagne Mastery is a lifelong passion and you never stop learning. Beyond the advice given above, some avenues for even more in-depth exploration includes:

The Wine Scholar Guild Champagne Master-Level course — I’ve taken the WSG Bordeaux and Burgundy Master courses and can’t rave enough about the online programs they have. Taught by Master Sommeliers and Masters of Wine, the level of instruction and attention to detail is top notch. They also offer immersion tours to the region.

Jancis Robinson’s Purple Pages — This Master of Wine is one of the most reliable sources for information and tasting notes on all kinds of wine but particularly for Champagne.

Allen Meadow’s Burghound — While Burgundy is Meadow’s particular focus, he does devote a lot of time reviewing and commenting on Champagne and, like Robinson, is a very reliable source. But the caveat for all critics is to view them as tools, rather than pontiffs.

Visit Wineries
By Webmasterlescordeliers - Own work, CC BY-SA 3.0, on Wikimedia Commons

If you get a chance to riddle, it will be enjoyable for the first couple of minutes. Then you realize how hard of a job it is.

Even if you can’t visit Champagne itself, chances are you are probably near some producer, somewhere who is making sparkling wine.

Throughout the world, producers making bubbly. From African wineries in Morocco, Kenya, Zimbabwe and South Africa; Asian wineries in China and India; to more well known sparkling wine producing countries in Australia, Argentina, Chile, United Kingdom and Eastern Europe–the possibilities are near endless.

Even in your own backyard

In the United States, there is not only a vibrant sparkling wine industry in the traditional west coast regions of California, Oregon (Beaver State Bubbly) and Washington State but also New Mexico, Missouri, New York, Virginia, Michigan, Ohio, Texas, Georgia, Colorado and more.

While they may not be doing the “traditional method,” there is still benefit to visiting and tasting at these estates. At small wineries where the person pouring could be the owner or winemaker themselves. These experiences can give you an opportunity to peek behind the curtain and see the work that happens in the vineyard and winery. As beautiful of a resource that books and classes are, there is no substitute for first-hand experience.

So have fun and keep exploring!

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