Tag Archives: Jackson Family Estates

Pink Washing in the Booze Industry for Pride Month

“You know you matter as soon as you are marketable.”

I found that quote scribbled in the margins of a used copy of Wine Marketing & Sales I purchased from Amazon. While I have no clue about the original author, a cynical corollary to that proverb often gets bantered about during Pride Month when virtually everything becomes awash in rainbow colors.

“Businesses start paying attention when they realize you can be marketed to.”

While the origins of Pride is about the LGBT community overcoming obstacles and affirming our right to live openly and without fear (something that is still needed even today), every year there are concerns that the significance of Pride is being lost in lieu having a big ole party.

But this conflict isn’t unique to Pride as many religious and secular holidays such as Christmas and Memorial Day have drifted far from their original meaning–becoming thoroughly commercialized by nearly every kind of business opportunity.

Far from sitting on the sidelines, the alcohol industry is often at the forefront in this crass commercialization of holidays with producers and retailers banking on the uptick of sales during the winter holidays to make their financial year–which is why things like “reindeer wine”, boozy ornaments and whiskey advent calendars exist.

Likewise, every Memorial Day will prominently feature large liquor displays at stores–not necessarily to help people remember the sacrifice of service members but rather to “toast the beginning of summer” with a packed cooler and a 3-day weekend.

Eat, Drink and Be Gay

Even with the many challenges we still face (especially globally), the LGBT community has certainly come someways from being universally shunned and shuttered into the closest to now a very marketable demographic that businesses eagerly seek. With an estimated purchasing power of nearly $1 trillon in the US, on a global scale the LGBT community would have the 4th largest GDP of any country at $4.6 trillion.

Photo by puroticorico. Released on Wikimedia Commons under CC-BY-SA-2.0

A pride float in Chicago featuring Absolut Vodka


Is it any wonder why businesses see Pride Month as “Gay Christmas”?

Again, you can look and find examples of the alcohol industry leading the way with vodka brands like Absolut and Smirnoff developing ad campaigns for the LGBT community since the 1980s and Anheuser-Busch being a fixture at Pride events since the 1990s.

In the wine industry, Clos du Bois (now part of Constellation Brands) began donating in mid 1990s to LGBT causes like the AIDS Memorial Quilt project and highlighting their involvement in print ads. Over the next decade more wine brands like Beaulieu Vineyard (Treasury Estates), Domaine Chandon (LVMH), Rosemount Estate (Treasury Estate) and Merryvale Vineyards would regularly sponsor Pride events and advertise in LGBT publications.

Travel and wine events catering to the LGBT community emerge such as Out in the Vineyard that started in Sonoma in 2011 with sponsorship from Boisett Family Estates, DeLoach, Gary Farrell, Iron Horse, J Vineyards, Jackson Family Estates, Lasseter Family Winery, Muscardini, Ravenswood, Sebastiani and Windsor Oaks among others.

It’s not just wine, it’s GAY WINE!

While most of these early marketing campaigns were based on promoting existing products, soon producers began developing exclusive products targeting LGBT consumers. Kim Crawford (Constellation) takes credit for creating the world’s first “gay wine” with its 2004 launch of a rosé named Pansy. Though not necessarily claiming to be a “gay wine”, Rainbow Ridge Winery in Palm Spring, owned by LGBT owners, may have beat them to the punch with their 2001 Alicante Boushet. They certainly win on merit of having a far less offensive name.

In Argentina, the Buenos Aires Gay Wine Store partnered with a local Argentine winery to produce Pilot Gay Wine in 2006. While debates about gay marriage was carrying on globally, Biagio Cru & Estate Wines created a sparkling Cremant de Bourgogne named Égalité (meaning “equality”) in 2013 to celebrate the crusade for marriage equality.

Lest other segments of the industry get left behind, in 2011 Minerva Brewery in Mexico released what they called the “World’s First Gay Beers” with two honey ales–Purple Hand Beer and Salamandra.

Be cynical or celebrate?

I understand the instinct to chafe at the “Curse of Pink Washing” and the sense of being pandered to by corporate interests. That is my initial response to a lot of gay marketing. But then I realize that I can still celebrating the meaning and significance of Christmas and Memorial Day while putting up snowmen and Santa decorations and BBQing burgers and brats.

For me, I won’t begrudge any business for creating special “Pride packaging” or products but I won’t give them a free pass either. The quality still needs be inside the colorful wrapping to merit a positive review or a second purchase.

In that vein, I decided to try Fremont Brewing Pride Seattle Kolsch and House Wine’s Limited Edition Rosé Bubbles Can and review them below.

I’d definitely buy this even outside of Pride month.


The Beer

Medium intensity nose with fresh wheat grain and some subtle lemon pastry notes.

The mouthfeel is refreshing and very well balanced with the citrus notes being more pronounced. Extremely session-able with low hops and plenty of malted grain flavor.

The Wine

Sourced from “American Grapes” of unknown variety or origins.

Medium-minus nose with faint and not very defined red fruit. There is also a tropical rind note that vaguely reminds me of cantaloupe rinds.

While certainly not “bottle fermented”, it’s very likely that this wasn’t made via the Charmat method or tank fermentation either.
Most likely this was made with straight carbonation like soda.


On the palate, the bubbles are very coarse and almost gritty. Slightly bitter phenolics brings up more of the rind note from the nose and segues into apple peel with just a little bit of unripe strawberry representing the faint red fruit.

The Verdict

The Fremont Pride Kolsch was a very enjoyable beer in its own right and beyond its Pride association would more than merit it $8-10 price for a four pack of 16 oz cans.

The House Wine “Rainbow Bubbles”, however, was very reminiscent of Cook’s or Andre’s. It honestly seemed like someone took a light rosé and put it through a Soda Stream. At $4-5 for a 375ml can, I’d much rather spend $3-4 more to get a regular bottle of a decent Spanish Cava to toast Pride with.

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60 Second Wine Review–WillaKenzie Pinot blanc

Continuing our Oregon Wine Month celebration, here are a few quick thoughts about the 2013 WillaKenzie Pinot blanc from the Yamhill-Carlton District.

The Geekery

WillaKenzie was founded in 1991 by Bernard and Ronni Lacroute with the winery named after the mustard color series of sedimentary soils prominent in the Yamhill-Carlton District, McMinville and Ribbon Ridge AVAs.

With a slogan “Dirt Matters”, author Kenneth Friedenreich notes in Oregon Wine Stories that along with the Campbells of Elk Cove, Kramer Vineyards and the Bergs of Roots Wine Co., WillaKenzie helped raised the profile of the Yamhill-Carlton District as a destination in Oregon wine country.

In 2016, the Lacroutes sold the winery to Jackson Family Estates where it joined a portfolio of brands that now includes Copain, Carmel Road, Cardinale, Freemark Abbey, La Jota, Brewer-Clifton, Byron, Cambria, Kendall-Jackson, La Crema, Matanzas Creek, Gran Moraine, Zena Crown, Penner-Ash among many others.

With the changing ownership came a change in winemakers with Erik Kramer (previously of Domaine Serene) taking over from Thibaud Mandet who was mentored by WillaKenzie’s longtime winemaker Laurent Montalieu before he left the winery in 2003 to focus on his Solena, Domaine Loubejac and Kudos labels.

The 2013 Pinot blanc is sourced from the winery’s estate vines that were planted in 1992-93 and are sustainably farmed.

The Wine

Medium-minus intensity nose with green apples and faint Meyer lemons.

Photo by  Genet. Released on Wikimedia Commons under CC-BY-SA-3.0

Rich citrus notes like Meyer lemons characterize this wine.


On the palate the lemon notes become more pronounce and have a slight custardy texture with the medium-plus body weight. Medium acidity gives some balance but could probably use more. There are no overt vanilla oak notes but some subtle baking spice (clove, allspice) notes appear on the moderate finish that suggest maybe a touch was involved.

The Verdict

At around $23-28, this is not a great value but it is a decent white wine for fans who crave something with body but different than a Chardonnay.

At 4+ years of age, it is holding up fairly well but is clearly on its last legs so I would recommend drinking it soon.

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Who makes your Supermarket Wine? (A Running List)

Sept 2018 update: If I come across new connections that haven’t been widely publish I will update this page. But I’d like to direct folks interested in this info to Elizabeth Schneider’s way more user-friendly and searchable list on her Wine For Normal People blog. It’s also regularly updated and is a fantastic resource that is worth bookmarking.

Beverage Dynamics released their report this month of The Fastest Growing Wine Brands and Top Trends of 2017.

One of the most glaring features of the report is how often you see the names Constellation Brands, E & J Gallo, The Wine Group and more appear in the rankings with their multitude of different brands. As I described in my post The Facade of Choice, when you walk the wine department of your typical grocery store the vast majority of the wines you see are going to be made by the same handful of companies.

It’s important for consumers to be aware of just how artificially limited their choices really are–especially because consumers should have choices when there are over 4000 wineries in California, over 700 each in Washington and Oregon and tens of thousands more across the globe.

Yet the average wine drinker is only ever going to see a fraction of a percent of these wines–especially those of us in the US. This is not just because our archaic three-tier distribution system severely limits consumers’ access to wine but also because of the wave of consolidations among large wine distributors.

Consolidation of Choices
Photo by Tatsuo Yamashita. Uploaded on Wikimedia Commons under CC-BY-2.0

To the best of my knowledge, General Mills and Unilever are not in the wine business….yet.

For the sake of efficiency (and profits) these large distributors tend to focus on the big clients in their portfolios–the Constellations and the Gallos. They can back up a trailer to a warehouse and load in pallets of “different wines” with different labels from all across the globe and then take that trailer right to the major grocery chains. With about 42% of the “off premise” wine (as opposed to on-premise restaurant purchases) in the US being bought at supermarkets, every consumer should take a hard look at how limited their options really are.

In some cases, you have more true options in the yogurt section than you do in the wine department.

For a couple years now I’ve been keeping an Excel spreadsheet of the various brands I’ve came across and which mega-corporation they’re made by. This is FAR from an exhaustive list and has room for a lot of expansion. Plus with the way that winery brands get bought and sold almost like trading cards it will probably be outdated by the time I hit publish. If you know of any additions or errors, please post in the comments.

Note some of the names are linked to the companies by exclusive distribution agreements.

Constellation Brands

7 Moons
Alice White
Arbor Mist
Black Box
Blackstone
Charles Smith Wines
Clos du Bois
Cooks
Cooper & Thief
Diseno
Dreaming Tree
Drylands
Estancia
Franciscian Estate
Hogue
Inniskillian
J. Roget
Jackson Triggs
Kim Crawford
Manischewitz
Mark West
Meiomi
Robert Mondavi
Monkey Bay
Mount Veeder
Naked Grape
Night Harvest
Nk’Mip
Nobilo
Paso Creek
Paul Masson
Prisoner
Primal Roots
Ravenswood
Red Guitar
Rex Goliath
Rioja Vega
Ruffino
Schrader
Simi
Simply Naked
Taylor Dessert
Thorny Rose
Toasted Head
The Prisoner
Vendange
Wild Horse
Woodbridge

E & J Gallo

Alamos
Allegrini
Andre
Apothic
Ballatore
Barefoot
Bella Sera
Bodega Elena de Mendoza
Boone’s Farm
Bran Caia
Bridlewood
Carlo Rossi
Carnivor
Chocolate Rouge
Clarendon Hills
Columbia Winery
Covey Run
Dancing Bull
DaVinci
Dark Horse
Don Miguel Gascon
Ecco Domani
Edna Valley Vineyard
Fairbanks
Frei Brothers
Gallo of Sonoma
Ghost Pines
J Vineyards
La Marca
Laguna
Las Rocas
Liberty Creek
Livingston Cellars
Locations
Louis Martini
MacMurray Ranch
Madria Sangria
Martin Codax
Maso Canali
McWilliams
Mia Dolcea
Mirassou
Orin Swift
Peter Vella
Pieropan
Polka Dot
Prophecy
Rancho Zabaco
Red Bicyclette
Red Rock
Redwood Creek
Sheffield Cellars
Starborough
Souverain
Talbott
The Naked Grape
Tisdale
Winking Owl
Turning Leaf
Vin Vault
Whitehaven
Wild Vines
William Hill Estate

Brown-Foreman

Sonoma Cutrer
Korbel Sparkling wine

Delicato Family Vineyards

Black Stallion
Bota Box
Brazin
Diora
Domino
Gnarly Head
Irony
Night Owl
Noble Vines
Twisted Wines
Z. Alexander Brown

Terlato Wines

Boutari
Bodega Tamari
Chimney Rock
Domaine Tournon
Ernie Els Wines
Federalist
Hanna
Josmeyer
Il Poggione
Luke Donald
Markham
Mischief & Mayhem
Rochioli
Rutherford Hill
Santa Margherita
Seven Daughters
Sokol Blosser
Tangley Oaks

Precept Brands

Alder Ridge
Browne Family
Canoe Ridge Vineyard
Cavatappi
Chocolate Shop
Gruet
House Wine
Pendulum
Primarius
Red Knot
Ross Andrews
Sagelands
Sawtooth
Shingleback
Ste. Chappelle
Waitsburg Cellars
Washington Hills
Waterbrook
Wild Meadows
Willow Crest

Vintage Wine Estates

B.R. Cohn
Buried Cane
Cameron Hughes
Cartlidge & Browne
Cherry Pie
Clayhouse Wines
Clos Pegase
Cosentino Winery
Cowgirl Sisterhood
Delectus Winery
Firesteed
Game of Thrones
Girard
Girl & Dragon
Gouguenheim
Horseplay
If You See Kay
Layer Cake
Middle Sister
Monogamy
Promisqous
Purple Cowboy
Qupé
Sonoma Coast Vineyards
Swanson
Tamarack Cellars
Viansa Sonoma
Windsor
Wine Sisterhood

Ste Michelle Wine Estates

14 Hands
Chateau Ste Michelle
Col Solare
Columbia Crest
Conn Creek
Erath
Merf
Northstar
O Wines
Patz & Hall
Red Diamond
Seven Falls
Snoqualmie
Spring Valley Vineyard
Stag’s Leap Wine Cellars
Stimson
Tenet/Pundit wines
Vila Mt. Eden
Villa Maria

Crimson Wine Group

Archery Summit
Chamisal
Double Canyon
Forefront
Pine Ridge
Seghesio
Seven Hills Winery

Jackson Family Estates

Arrowood
Arcanum
Byron
Cambria
Cardinale
Carmel Road
Copain
Edmeades
Freemark Abbey
Gran Moraine
Hickinbotham
Kendall Jackson
La Crema
La Jota
Lokoya
Matanzas Creek
Mt. Brave
Murphy-Goode
Penner-Ash
Siduri
Silver Palm
Stonestreet
Tenuta di Arceno
Yangarra Estate
Zena Crown
Wild Ridge

Vina Concha y Toro

Almaviva
Bonterra
Casillero del Diablo
Concha y Toro
Cono Sur
Don Melchior
Fetzer
Five Rivers
Jekel
Little Black Dress
Trivento

The Wine Group

13 Celsius
Almaden
AVA Grace
Benzinger
Big House
Chloe
Concannon
Corbett Canyon
Cupcake
Fish Eye
FlipFlop
Foxhorn
Franzia
Glen Ellen
Herding Cats
Insurrection
Love Noir
Mogen David
Seven Deadly Zins
Slow Press
Pinot Evil
Stave & Steel

Treasury Wine Estates

19 Crimes
Acacia
Beaulieu Vineyards
Beringer
Butterfly Kiss
BV Coastal
Cellar 8
Ch. St Jean
Chalone
Colores del Sol
Crème de Lys
Dynamite Vineyards
Etude
Gabbiano
Greg Norman
Hewitt Vineyard
Lindeman
Matua
Meridian
New Harbor
Once Upon a Vine
Penfolds
Provenance
Rosemount
Rosenblum Cellars
Seaview
Sledgehammer
Snap Dragon
Souverain
St. Clement
Stags’ Leap Winery
Stark Raving
Sterling
The Walking Dead
Uppercut
Wolf Blass
Wynns Coonawarra

Bronco Wine Company

Black Opal
Carmenet
Cellar Four 79
Century Cellars
Charles Shaw
Crane Lake
Colores del Sol
Estrella
Forest Glen
Forestville
Gravel Bar
Great American Wine Co.
Hacienda
Little Penguin
Montpellier
Quail Ridge
Rare Earth
Robert Hall
Sea Ridge
Stone Cellars

(LVMH) Louis Vuitton Moet Hennessey

Bodega Numanthia
Cheval Blanc
Cheval de Andes
Cloudy Bay
Dom Perignon
Domaine Chandon
D’yquem
Krug
Mercier
Moet & Chandon
Newton Vineyard
Ruinart
Terrazas de Los Andes
Veuve Clicquot

Trinchero Estates

Bandit
Charles & Charles
Dona Paula
Duck Commander
Fancy Pants
Folie a Deux
Fre
Joel Gott
Los Cardos
Menage a Trois
Montevina
Napa Cellars
Newman’s Own
Pomelo
SeaGlass
Sutter Home
Sycamore Lane
The SHOW

Deutsch Family Brands

Cave de Lugny
Clos de los Siete
Enza
Eppa
Fleurs de Praire
Hob Nob
Joseph Carr
Josh Cellars
Kunde Family
Peter Lehmann
Ramon Bilbao
Ruta 22
Skyfall
The Calling
The Crossing
Villa Pozzi

Guarachi Wine Partners

Black Ink
Castillo de Monseran
Guarachi
Kaiken
Nobilissima
Santa Ema
Surf-Swim
Tensley
Tenshen

Foley Family Wines

Acrobat
Awatere Pass
Butterfield Station
Chalk Hill Winery
Chalone Vineyard
Clifford Bay
Dashwood
EOS
Firestone
Foley Johnson
Four Sisters
Goldwater
Guenoc
Lancaster Estate
Lincourt
Lucien Albrecht
Merus
Nieto Senetiner
Pebble Row
Pepperwood Grove
Piccini
Poizin
Roth
Sebastini
Smoking Loon
Tahbilk
The Four Graces
Three Rivers Winery
Wayne Gretzky

Pernod Ricard

Brancott
Campo Viejo
Graffigna
Jacob’s Creek
Kenwood
Stoneliegh
George Wyndham

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Wine Geek Notes 3/3/18 — Rose Cider, Parker Points and Washington Wine History.

Photo by THOR. Uploaded to Wikimedia Commons under CC-BY-2.0
This is what I’ve been reading today in the world of wine and beverages.

Interesting Tweets and Weblinks

The Year of Rosé Cider Is Upon Us by Mike Pomranz (@pomranz) for Food & Wine magazine (@foodandwine). This made its way to my dash via #WiningHourChat (@WiningHourChat).

Good to see a legit article from Food & Wine after the BS they published from their “Champagne Master/Wine Prophet”. The picture of the red fleshed Amour Rouge species of apple is gorgeous and makes my mouth water. But where the article really shines is in shedding light on all the many different ways that cider producers can add color to their ciders–hibiscus and rose petals, maceration with red wine grape skins, etc. Very interesting and worth a read to stay a step ahead of what will undoubtedly be one of the top beverage trends of the summer.

Do Parker points matter any more? from @jamiegoode

The blog post (from one of my favorite wine writers/tool) is worth a read but so are the comments in reply to Jamie’s tweet which includes insight from The Wine Cellar Insider (@JeffLeve), Master of Wine Elizabeth Gabay (@LizGabayMW) and several others.

I think my view is summed up well in the reply made by MW student and Waitrose category manager Anne Jones (@AnneEJones). Points matter to the wine drinkers who want them to matter while other drinkers could care less. Different strokes for different folks.

March is Taste Washington Wine Month

All this month I will be focusing on Washington wines with my 60 Second Reviews. While researching for my reviews of the 2014 Scarborough Stand Alone Cabernet Sauvignon and 2015 Browne Family Vineyards Site Series Cabernet Sauvignon, I came across two links that caught my eye.

Associated Vintners — Washington’s Academic Winemakers (April 2016) by Peter Blecha for the Seattle Office of Arts & Culture.

Photo taken by self. Uploaded to Wikimedia Commons as User:Agne27 under CC-BY-SA-3.0

Red Willow Vineyard where David Lake and his team at Columbia helped Mike Sauer and his crew at Red Willow plant the Syrah that would become one of the first commercial bottlings of the variety in Washington.

Tremendous essay on the history of Associated Vintners (AV). So much history was made by this winery (now known as Columbia Winery) including having the first vintage dated varietal wines, first Pinot gris, first commercial Syrah with Red Willow and first Washington Master of Wine with David Lake. I learned several things from this article including the interesting connection between William B. Bridgman (of Harrison Hill fame) and AV.

Regular readers may remember from my Wine Clubs Done Right post that Columbia Winery holds a special place in my heart as one of the first Washington wines to make me go “WOW!” and the first wine club I ever joined. It was also were my mentor, Peter Bos, served as cellarmaster to David Lake and much of what I learned about winemaking was about how things were done “back in the day” at Columbia. Seeing the changes in style of Columbia was one of my first big disappointments in the wine industry. Still, this engaging and well written piece about such an important part of Washington wine history was a joy to read.

Another Seattle winery served legal papers over naming issue (May 2015) by Lindsey Cohen of KOMO News.

This is not as much about the joy of the Washington wine industry as a “WTF are you serious?” piece about the realities of the wine world. I came across this while researching the Scarborough article where I learned that Travis Scarborough got hit with a cease and desist letter from former 49ers exec Carmen Policy’s Casa Piena vineyards because the name of one of his wine club tiers (Full House) was similar to the English translation of Casa Piena.

As if that wasn’t outrageous enough, Cohen interviews another small local Washington producer, Bartholomew Winery, that had similar issues because a wine named after one of the owner’s sons, Jaxon, was apparently too close to Jackson Family Estates (of Kendall-Jackson fame). Good grief! The sad truth of the matter is aptly summed up by Scarborough in the article–“They’ve already won…because when they send that out they know I can’t fight back.”

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The Facade of Choice

To see more of how much your choices are limited at the supermarkets, check out our post Who makes your Supermarket Wine? (A Running List)

The Wine Industry Advisor posted their list of most read articles of 2017 with the number one article,from March, being on the launch of Liberation Distribution‘s web-based platform designed to connect small wineries with retail and restaurant clients.

LibDib aims to fill a huge gap in the traditional three-tier distribution network where the wholesale tier is dominated by a few large players who virtually ignore all but the largest portfolios. This is an exciting development for wine lovers to watch.  When small family-owned wineries gain avenues to retail shelves and restaurant wine lists, it results in consumers getting real choices.

That’s not the case right now at all.

Don’t believe me? Let’s take a stroll to a local grocery store and look at the shelves.

Click to Enlarge
Here’s a snapshot of 20 Cabernet Sauvignons. That’s a lot of Cabs right? Well out of the 20, we have 5 of the wines being brands that belong (either whole or partially) to E. & J. Gallo. That’s 25% of the shelf right there. Of course that percentage could be higher if we include Gallo’s recent purchase of Orin Swift wines or add other popular and well known Cabernet Sauvignons from the Gallo brands of Bridlewood, Carnivor, Souverain, The Naked Grape and Vin Vault.

Let’s move over to Chardonnay where Jackson Family Estate holds considerable weight in the market place. Both the Kendall Jackson Vintner’s Reserve and La Crema Sonoma Coast regularly vie for top-selling Chardonnay in the United States but Jackson Family Estates can also control the shelf with Chardonnays from their Carmel Road, Freemark Abbey, Brewer-Clifton, Byron and Matanzas Creek brands.

Click to Enlarge
In recent years, the Jackson Family has been aggressively acquiring brands in Oregon and now includes such notable names as Penner-Ash, Zena Crown and Willakenzie in their portfolio.

If we head over to red blends, we see a lot of familiar names and many of them are under the umbrella of Constellation Brands. The past couple of years, Constellation has been spending mad money buying virtually everything from high-end Napa estates like Schrader Cellars, several of Charles Smith’s Washington labels to distilleries like High West and breweries like Ballast Point.
Click to Enlarge

Constellation Brands has certainly been on a buying spree of late. It is becoming something of a parlor game to guess who they are going to swallow up next. For many observers, the betting money is on Constellation making a move to acquire Ste. Michelle Wine Estates.

Speaking of Ste Michelle Wine Estates…

A quick peak at the Syrah and Merlot sectionshows what a commanding presence they have in Washington State. Of the 17 skus featured on the shelf here, nearly 50% are made by this one company.

Click to Enlarge
That doesn’t even include their other well known brands. Things like Seven Falls, Drumheller, Northstar, Spring Valley, Stimson, Tenet/Pundit, Col Solare as well as their original CSM label. It also doesn’t include some of their partnership projects and recent purchases of California wineries like Stag’s Leap Wine Cellars and Patz & Hall to go with their previous holdings of Conn Creek, Villa Mt. Eden, and Erath in Oregon.

Restaurants can have wine lists of 100+ wines made up of nothing but brands owned by Ste Michelle Wine Estates.

And this is not unusual in the world of wine. The consolidation of distributors and flurry of mergers and acquisitions of wineries by big corporations puts immense pressure on dwindling shelf space.

This results in making it virtually impossible for many small wineries to break through. So it’s not surprising that a start up like Liberation Distribution is capturing attention. It potentially could be a game changer for many family wineries.

It’s something worth watching and certainly worth raising a glass to toast the success of.

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