Tag Archives: Arbor Mist

Millennial Math — Where’s the value in wine?

A few days ago I wrote about the “Boredom Factor” that is sapping Millennials’ enthusiasm for wine. But engaging Millennials with things that are new, interesting and authentic is only part of the battle. The industry also needs to reframe the discussion about value and pricing.

Photo by Ecole polytechnique Université Paris-Saclay. Uploaded to Wikimedia Commons under CC-BY-SA-2.0

Let’s face it, wine delivers horrible “bang for the buck”–especially compared to other alcoholic beverages. This is true at all price points, but particularly at the low-end (and ironically titled) “value wine” segment.

For smaller boutique wineries, worrying about “value wine” might not seem like a big deal. But the issues impacting the top shelf take root on the bottom.

If you want to know why $100+ bottles of Napa Cab are in danger, head to your local grocery store and look around.

Millennial Math in the Grocery Store

I’ll get to our boutique and more premium wine brands below. But let’s start with a cash-strapped Millennial who want to spend less than $10 for something to drink. You could go to the wine aisle and find stuff like this.

Yellow Tail and other under $10 wines

Then there are other options as well–like Barefoot, Arbor Mist, Cooks, Andre’s and more. At this one grocery store, I estimated that around 40% of their wine selection was sub $10. So, diversity, yeah?

But they all fall into the same “sameness” of sweet, simple or boring Cabs, Chards and Red Blends. Sure, you have the occasional gimmick of things like the “living labels” of Treasury Wine Estates’ 19 Crimes. However, after the novelty of a cute label wears off, it’s still the same boring juice in the bottle.

Now right next to the wine department in many stores is a beer department which has likely been greatly expanded thanks to the craft beer boom.

Let’s see what under $10 options our Millennial shopper has there.

22 oz Beer bomber singles

These are 22 oz “bomber” sizes of beer which is only a tad smaller than the standard 750ml (25.4 oz) bottle of wine. In this one Albertsons grocery store, I counted over 80 different SKUs of at least 20 different styles of beer among under $10 bombers. And this was a rather small grocery selection for the Seattle-area market.

If you think of beer styles (Belgian Tripel, New England IPA, Oatmeal Stout, etc.) like grape varieties, the beer department has the wine industry smoked when it comes to answering the “Boredom Factor.”

Even among the same style (like IPA), you are far more likely to find distinct personalities and differences (hoppiness) among various brews than you ever would dream of finding among under $10 Cabs, Chards and Red Blends.

I have a fair amount of industry folks who read this blog so I’m going to ask you to step back and take off your “wine hat” for a moment. If you were a young post-college Millennial shopper with no personal connection (like having visited a winery) or long-term relationship with drinking wine, what would you spend your $10 on?

Are we just waiting for better times?

Yeah, things suck right now for the broke 20-something Millennial. But can we really predict their future buying potential based on the habits of their 20s?

It’s true that most Millennials have not entered their peak earning ages. Likewise, most have not reached the ages when previous generations started embracing wine.

Jason Haas, of Tablas Creek, makes that later point particularly well as he points out some of the silver linings amidst the gloom and doom assessments about Millennials.

The median age of a Millennial is 30, but the Millennials at the peak of the demographic bubble are just 24. Were many Baby Boomers drinking wine at age 30, let alone 24? No. How about GenX? Not much. Millennials are drinking more wine than preceding generations were at the same age, which should be a positive enough trend. — Jason Haas, Are the gloomy messages about the state of the wine industry warranted? I say not for wineries like us. 2/4/2019

I concede Haas’ point and appreciate his optimism. I’ve certainly not hidden my affection or admiration for Tablas Creek’s business acumen. Though Haas is a “proud Gen Xer,” he pretty much runs Tablas Creek like a Millennial with a brand that embraces transparency, authenticity and sustainability along with pushing the envelope for new and exciting wines.

Without a doubt, if more wineries followed Tablas Creek’s example, the Boredom Factor would almost be a non-issue.

But what I fret that Haas’ optimism overlooks is the habits and perceptions that are being ingrained into Millennial consumers right now. Haas’ generation (and the Boomers) had the benefit of a promising economic outlook before them–where there was the potential for growth in earnings and career development.

That is a luxury that many Millennials don’t have and this is something that we are all too aware of. Even if things get a little bit better into our late 30s and 40s, it’s going to be very difficult to shake the mindset and spending habits of our formative 20s and early 30s.

Valuing “Value”

While things are not as bad as they were during the Great Depression, social scientists and economists are already drawing parallels to the spending habits and mindset of Millennials with those of the Silent Generation born between 1925-1945.

Even though the Silent Generation benefited from the post-war boom, many kept the spending habits imprinted on them during the hardship of the Great Depression. Prominent among those retained habits was the idea of stretching your dollar–even when you had more dollars to stretch.

Millennials certainly like to be entertained. We want experiences and to feel connected. And we avoid boredom like the plague.

But we deeply value “value.”

The $15-25 Sweet Spot

Let’s go back to the grocery store and look at the more premium $15-25 “sweet spot” range of wine pricing–with emphasis on the sweet.

Meiomi & 7 deadly with cheaper spirits

Usually, Meiomi is not over $25 so, for the sake of argument, I’m including it here.

When you get up to the higher price points, wine’s competition is not just beer (with many interesting six and twelve packs available in this price range) but also spirits as well. But spirits adds another dimension because they’re far less perishable and the servings are much smaller.

With wine and beer, you ideally want to enjoy it the same day that it was opened. But a comparably priced spirit can last weeks or even months.

Now I can hear wine folks scoffing at the idea of Captain Morgan or Deep Eddy taking away throat share from anyone older than 23. Yeah, I get it. The “Fireball crowd” eventually grows up. But for those folks who lose the sweet tooth and want something with more complexity, the spirits department still offers numerous options–especially among whiskeys.

Plus, because of how long a bottle of whiskey last, a Millennial could even stretch their $25 drinking budget to $40 and still get some very compelling value.

Old Forester and Woodford reserve

Personally not a fan of the Redneck Riviera but I’d take it over Meiomi any day of the week.

Granted, you have to sometimes deal with the inconvenience of getting the product out of lockup. Also, in some states (like Washington) there are crazy high liquor taxes to account for too.

However, this is all part of the sum-value Millennial Math that we deal with on every trip to the store. What the wine industry needs to concern itself with is how all these figures are adding up.

Banking on Premium Spenders

I want to embrace the optimism that as Millennials feel financially secure, they will turn to wine and start spending in the premium category. That means not only a strong wine industry but also a strong economy overall.

But I can’t shake the feeling that even if Millennials have more money to spend, that they’re not going to be impressed with the value they see in high-end wines. This is something that I’ve personally experienced myself. I’m very fortunate in my financial situation to where I can occasionally splurge on bottles like Opus One, Silver Oak, Cristal and Petrus.

You know what? I’d rather drink Pappy.

I feel this way even though I’m a highly-engaged wine drinker with a personal connection to wine. I’ve been bitten hard by the bug and have a healthy cellar to show for it.

But if you ask me for my brutally honest choice of whether to spend another $2600-4000 on a bottle of Petrus or something like the 1981 Glenmorangie Pride, I would choose the Glenmorangie every time.

And this is coming from someone that keeps a picture of Petrus as their background banner on Facebook!

However, when I step back and let my Millennial nature take over–when I think about the sum-value of what I’m getting compared to what I’m paying–whiskey beats out wine.

If that’s the case with someone like me, then how do you think the math is playing out with my co-horts?

The Petruses of the World are not the ones that need to worry.

Petrus is not going to have problems selling their wine. Even if Millennials aren’t spending at levels of past generations, wineries like Petrus make so little at such high prices that they only need a few folks to bite the bullet each vintage. There is always going to be enough people like me who shell out thousands to attend our Super Bowl–even if it ends up being a 13-3 snorefest.

The real hurt is going to be felt by all the wineries making NFL regular-season and playoff-type wines. They’re the ones that are going to have to convince Millennials that their wines are worth the price of the ticket.

Let’s go back and look at our supermarket shelf at some of the $50-100 options.
$50 to 100 wine vs spirits

That is an excellent price on the Grgich. The only thing that kept me from pulling the trigger was wondering how long it had been standing upright under the supermarket’s harsh lights.

Again, why spend $50-100 for something that needs to be enjoyed mostly in one night (unless you spend another $200+ for a preservation system like the Coravin) over something you could stretch for months?

Wine’s saving grace has been that only a small segment of drinkers have developed a taste for brown spirits like whiskey, tequila and rum. But those categories are growing–especially among Millennials and women.

If the boredom factor doesn’t kill off the $100+ Napa Cab, brown spirits certainly will.

But it all starts back in the beginning, with the spending habits and perception of value that Millennials are developing now with their under $10 and $15-25 options. Here is where wineries are losing the battle before the war even begins.

Yeah, Millennials wanderlust is great and can definitely help wineries that are offering different and exciting wines. But that same wanderlust also fuels our openness in trying other beverages like craft beer and brown liquors. The more we try them, the more those other options become players in the “sum-value” game of Millennial Math.

And, right now, that math is seriously working against the wine industry.

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Birth Year Wine Myopics

Wine Enthusiast recently published a great article highlighting what wines from the recent 2015, 2016 and 2017 vintages are worth laying down in the cellar for 20+ years. They titled this article “A Guide to Finding Age-worthy Birth Year Wines.”

But for the moms and dads, grandparents, aunts and uncles who want to set aside a thoughtful birth year bottle to share with someone on their 21st birthday, you’re better off ignoring 97% of the advice Roger Morris gives you in this Wine Enthusiast article.

A well structured Bordeaux from Pauillac or Margaux?

A nutty, toasty vintage Champagne?

A savory, spicy Hermitage or Côtes-Rotie?

A big, robust Napa Cabernet Sauvignon?

A brooding and mouthwatering Barolo?

A complex and nuanced Burgundy?

Those are all great wines, no doubt, and examples from the 2015 & 2016 vintages, in particular, will be giving wine lovers pleasure for the next two plus decades. But before you plunk down some serious cash and invest in the proper storage conditions to take care of these wines, ask yourself one crucial question.

Do you think the person that you are saving this wine for is going to appreciate and enjoy this wine when they turn 21?

Let me re-phrase that question for you from another perspective.

What were you drinking when you turned 21?

Unless your last name is Moueix, Bezos or Gates, I’d probably call BS on you sipping Petrus at 21.

Petrus?
Giscours?
Opus One?
Silver Oak?
Jordan?
Quilceda Creek?
Beaucastel?
Domaine du Pégau?
Cristal?
Romanée-Saint-Vivant Grand Cru?
Joly Coulée de Serrant?

If you were then my hat’s off to you but I’ll be honest and admit that 21 years old me was drinking Boone’s Farm, Arbor Mist Blackberry Merlot and St. James Winery’s Velvet Red and Pink Catawba. And that was after 16 to 20 year old me had graduated from drinking Bud Light and whatever alcohol made its way to the various jello shots at the parties I attended as a kid. Oh, and I guess growing up in the church I had my fair share of Mogen David and Manischewitz Concord wine as well.

Being a gambling woman (only somewhat reformed), I would wager that the vast majority of you had similar early drinking experiences and palates that I did.

What reason is there for us to think that the next generation of 21-year-olds is going to be any different?

Is it Better for the Giver or the Receiver?

Even when I turned 30, I don’t know if I had the palate to fully appreciated this birth year wine.

The problem with articles like the Wine Enthusiast guide is that they are almost entirely driven by the perspective and palate of the person giving the wine. Yeah, folks like us are going to adore what a 2016 Lynch Bages, Gaja Sperss, Guigal La Mouline or Chappellet Pritchard Hill Cabernet Sauvignon will taste like in 2037. At that point, these wines are going to have evocative bouquets of savory tobacco spice, dried herbs and other tertiary flavors with long, lingering and mouthwatering finishes.

But you know who is probably not going to like those wines at all?

My niece Elise.

At best, she would smile politely and acknowledge the gift. I’m sure at dinner she would take a sip or two, trying not to gag at the bitterness and acidity. I could see her swirling the wine a little in the glass, trying to imitate what the other adults at the table are doing, hoping that maybe somehow the air would magically transform the wine into a strawberry margarita.

I’m not going to put her through that dog and pony show. But I’m still squirreling away special wines to share with her and my other nieces and nephews when they turn 21.

However, it’s not Barolos, Napa Cabs or other age-worthy red wines.

No, I’m squirreling away Sauternes, Tokaji, German Rieslings, Vouvray Demi-Secs, vintage Ports and Madeira.

 

The Overlooked Majesty of Age-worthy Sweet Wines

To Roger Morris and Wine Enthusiast‘s credit, they do name drop a couple of these Birth Year worthy sweet wines in the article noting the quality of the 2016 vintage for German Rieslings and quoting Joe Campanale, owner/beverage director at Fausto in New York City on the potential of 2017 for vintage Port and Madeira. But the fact that these great wines got lip service at best (with others like Sauternes not even mentioned) is sadly reflective of the “Rodney Dangerfield-status” of sweet wines in general.

It’s a shame that cheap mass-market Moscato gives the category such a bad rap because well made Moscato d’Asti from high-quality producers like Mauro Sebaste are delicious wines.

In an age of Moscato Mania, Stella Rosa’s rapid ascent and the Capriccio Craze, the idea of enjoying sweet wines often gets a negative reaction from “wine people.”

This snobbish aversion to anything sweet persists even with many of the best selling “dry” red wines laden with residual sugar via the additions of Mega Purple or, in the case of wines like Meiomi Pinot noir, sneaking in sweet white grapes like Riesling and Gewürztraminer.

Yet there is a reason why some of the most legendary wines throughout history have been sweet dessert wines.

They’re freaking delicious!

Plus, the presence of all that sugar coupled with acidity (Rieslings and Vouvray), fortification (Ports and Madeira) and Noble Rot (Sauternes, Tokaji and some German & Alsatian wines) gives these wines fantastic aging potential. The evolution of Sauternes, in particular, is a remarkable journey to follow as the fresh, youthful exuberance of tropical fruit give way to richer notes of honey, spice, caramel and crème brûlée.

The Beauty Of It All

When you look at the pros and cons of saving sweet dessert wines for future 21-year-olds versus the typical roll call of great red wines and dry Champagnes, there is no contest.

These dessert wines are wines that in 20 + years will not only have the complexity and nuance to appeal to seasoned wine drinkers. But for newly christened 21-year-olds these wines will be sweet and approachable with identifiable flavors of fruit, candy and honey.

I have one nephew and one niece born in 2008. However, I bought a couple of extra bottles of this Rieussec so I could crack into it a bit earlier. Purely for educational and research purposes, of course.

Sure, they may not “get” all the concepts of terroir, Botrytis, aging and vintage variation behind these wines. For them, each sip will probably taste the same while you’re likely going to see each sip unfurling another layer of flavor that has spent decades developing.

But you’re both going to still really enjoy those sips and are far more likely to share a celebratory moment that’s worth treasuring for many years to come.

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Who makes your Supermarket Wine? (A Running List)

April 2019 update: A lot of brand movement following the huge deal between Constellation Brands and E & J Gallo.

Sept 2018 update: If I come across new connections that haven’t been widely publish I will update this page. But I’d like to direct folks interested in this info to Elizabeth Schneider’s way more user-friendly and searchable list on her Wine For Normal People blog. It’s also regularly updated and is a fantastic resource that is worth bookmarking.

Beverage Dynamics released their report this month of The Fastest Growing Wine Brands and Top Trends of 2017.

One of the most glaring features of the report is how often you see the names Constellation Brands, E & J Gallo, The Wine Group and more appear in the rankings with their multitude of different brands. As I described in my post The Facade of Choice, when you walk the wine department of your typical grocery store the vast majority of the wines you see are going to be made by the same handful of companies.

It’s important for consumers to be aware of just how artificially limited their choices really are–especially because consumers should have choices when there are over 4000 wineries in California, over 700 each in Washington and Oregon and tens of thousands more across the globe.

Yet the average wine drinker is only ever going to see a fraction of a percent of these wines–especially those of us in the US. This is not just because our archaic three-tier distribution system severely limits consumers’ access to wine but also because of the wave of consolidations among large wine distributors.

Consolidation of Choices
Photo by Tatsuo Yamashita. Uploaded on Wikimedia Commons under CC-BY-2.0

To the best of my knowledge, General Mills and Unilever are not in the wine business….yet.

For the sake of efficiency (and profits) these large distributors tend to focus on the big clients in their portfolios–the Constellations and the Gallos. They can back up a trailer to a warehouse and load in pallets of “different wines” with different labels from all across the globe and then take that trailer right to the major grocery chains. With about 42% of the “off premise” wine (as opposed to on-premise restaurant purchases) in the US being bought at supermarkets, every consumer should take a hard look at how limited their options really are.

In some cases, you have more true options in the yogurt section than you do in the wine department.

For a couple years now I’ve been keeping an Excel spreadsheet of the various brands I’ve came across and which mega-corporation they’re made by. This is FAR from an exhaustive list and has room for a lot of expansion. Plus with the way that winery brands get bought and sold almost like trading cards it will probably be outdated by the time I hit publish. If you know of any additions or errors, please post in the comments.

Note some of the names are linked to the companies by exclusive distribution agreements.

Constellation Brands

7 Moons
Alice White
Charles Smith Wines
Cooper & Thief
Dreaming Tree
Drylands
Inniskillian
Jackson Triggs
Kim Crawford
Meiomi
Robert Mondavi
Monkey Bay
Mount Veeder
Naked Grape
Night Harvest
Nk’Mip
Nobilo
Paso Creek
Red Guitar
Rioja Vega
Ruffino
Schrader
Simi
Thorny Rose
The Prisoner
Woodbridge

E & J Gallo

Alamos
Allegrini
Andre
Apothic
Arbor Mist
Ballatore
Barefoot
Bella Sera
Black Box
Blackstone
Blufield
Bodega Elena de Mendoza
Boone’s Farm
Bran Caia
Bridlewood
Carlo Rossi
Carnivor
Chocolate Rouge
Clarendon Hills
Clos du Bois
Columbia Winery
Cooks
Covey Run
Cribari
Dancing Bull
DaVinci
Dark Horse
Diseno
Don Miguel Gascon
Ecco Domani
Edna Valley Vineyard
Estancia
Fairbanks
Franciscan Estate
Frei Brothers
Gallo of Sonoma
Ghost Pines
Hidden Crush
Hogue Cellars
J Vineyards
J. Roget
La Marca
Laguna
Las Rocas
La Terre
Liberty Creek
Livingston Cellars
Locations
Louis Martini
MacMurray Ranch
Madria Sangria
Manischewitz
Mark West
Martin Codax
Maso Canali
McWilliams
Mia Dolcea
Milestone
Mirassou
Orin Swift
Paul Masson
Peter Vella
Pieropan
Polka Dot
Primal Roots
Prophecy
Rancho Zabaco
Ravenswood
Red Bicyclette
Red Rock
Redwood Creek
Rex Goliath
Sheffield Cellars
Simply Naked
Starborough
Souverain
Talbott
Taylor’s
The Naked Grape
Tisdale
Toasted Head
Winking Owl
Turning Leaf
Vendange
Vin Vault
Whitehaven
Wild Horse
Wild Vines
William Hill Estate

Brown-Foreman

Sonoma Cutrer
Korbel Sparkling wine

Delicato Family Vineyards

Black Stallion
Bota Box
Brazin
Diora
Domino
Gnarly Head
Irony
Night Owl
Noble Vines
Twisted Wines
Z. Alexander Brown

Terlato Wines

Boutari
Bodega Tamari
Chimney Rock
Domaine Tournon
Ernie Els Wines
Federalist
Hanna
Josmeyer
Il Poggione
Luke Donald
Markham
Mischief & Mayhem
Rochioli
Rutherford Hill
Santa Margherita
Seven Daughters
Sokol Blosser
Tangley Oaks

Precept Brands

Alder Ridge
Browne Family
Canoe Ridge Vineyard
Cavatappi
Chocolate Shop
Gruet
House Wine
Pendulum
Primarius
Red Knot
Ross Andrews
Sagelands
Sawtooth
Shingleback
Ste. Chappelle
Waitsburg Cellars
Washington Hills
Waterbrook
Wild Meadows
Willow Crest

Vintage Wine Estates

B.R. Cohn
Buried Cane
Cameron Hughes
Cartlidge & Browne
Cherry Pie
Clayhouse Wines
Clos Pegase
Cosentino Winery
Cowgirl Sisterhood
Delectus Winery
Firesteed
Game of Thrones
Girard
Girl & Dragon
Gouguenheim
Horseplay
If You See Kay
Layer Cake
Middle Sister
Monogamy
Promisqous
Purple Cowboy
Qupé
Sonoma Coast Vineyards
Swanson
Tamarack Cellars
Viansa Sonoma
Windsor
Wine Sisterhood

Ste Michelle Wine Estates

14 Hands
Chateau Ste Michelle
Col Solare
Columbia Crest
Conn Creek
Erath
Merf
Northstar
O Wines
Patz & Hall
Red Diamond
Seven Falls
Snoqualmie
Spring Valley Vineyard
Stag’s Leap Wine Cellars
Stimson
Tenet/Pundit wines
Vila Mt. Eden
Villa Maria

Crimson Wine Group

Archery Summit
Chamisal
Double Canyon
Forefront
Pine Ridge
Seghesio
Seven Hills Winery

Jackson Family Estates

Arrowood
Arcanum
Byron
Cambria
Cardinale
Carmel Road
Copain
Edmeades
Freemark Abbey
Gran Moraine
Hickinbotham
Kendall Jackson
La Crema
La Jota
Lokoya
Matanzas Creek
Mt. Brave
Murphy-Goode
Penner-Ash
Siduri
Silver Palm
Stonestreet
Tenuta di Arceno
Yangarra Estate
Zena Crown
Wild Ridge

Vina Concha y Toro

Almaviva
Bonterra
Casillero del Diablo
Concha y Toro
Cono Sur
Don Melchior
Fetzer
Five Rivers
Jekel
Little Black Dress
Trivento

The Wine Group

13 Celsius
Almaden
AVA Grace
Benzinger
Big House
Chloe
Concannon
Corbett Canyon
Cupcake
Fish Eye
FlipFlop
Foxhorn
Franzia
Glen Ellen
Herding Cats
Insurrection
Love Noir
Mogen David
Seven Deadly Zins
Slow Press
Pinot Evil
Stave & Steel

Treasury Wine Estates

19 Crimes
Acacia
Beaulieu Vineyards
Beringer
Butterfly Kiss
BV Coastal
Cellar 8
Ch. St Jean
Chalone
Colores del Sol
Crème de Lys
Dynamite Vineyards
Etude
Gabbiano
Greg Norman
Hewitt Vineyard
Lindeman
Matua
Meridian
New Harbor
Once Upon a Vine
Penfolds
Provenance
Rosemount
Rosenblum Cellars
Seaview
Sledgehammer
Snap Dragon
Souverain
St. Clement
Stags’ Leap Winery
Stark Raving
Sterling
The Walking Dead
Uppercut
Wolf Blass
Wynns Coonawarra

Bronco Wine Company

Black Opal
Carmenet
Cellar Four 79
Century Cellars
Charles Shaw
Crane Lake
Colores del Sol
Estrella
Forest Glen
Forestville
Gravel Bar
Great American Wine Co.
Hacienda
Little Penguin
Montpellier
Quail Ridge
Rare Earth
Robert Hall
Sea Ridge
Stone Cellars

(LVMH) Louis Vuitton Moet Hennessey

Bodega Numanthia
Cheval Blanc
Cheval de Andes
Cloudy Bay
Dom Perignon
Domaine Chandon
D’yquem
Krug
Mercier
Moet & Chandon
Newton Vineyard
Ruinart
Terrazas de Los Andes
Veuve Clicquot

Trinchero Estates

Bandit
Charles & Charles
Dona Paula
Duck Commander
Fancy Pants
Folie a Deux
Fre
Joel Gott
Los Cardos
Menage a Trois
Montevina
Napa Cellars
Newman’s Own
Pomelo
SeaGlass
Sutter Home
Sycamore Lane
The SHOW

Deutsch Family Brands

Cave de Lugny
Clos de los Siete
Enza
Eppa
Fleurs de Praire
Hob Nob
Joseph Carr
Josh Cellars
Kunde Family
Peter Lehmann
Ramon Bilbao
Ruta 22
Skyfall
The Calling
The Crossing
Villa Pozzi

Guarachi Wine Partners

Black Ink
Castillo de Monseran
Guarachi
Kaiken
Nobilissima
Santa Ema
Surf-Swim
Tensley
Tenshen

Foley Family Wines

Acrobat
Awatere Pass
Butterfield Station
Chalk Hill Winery
Chalone Vineyard
Clifford Bay
Dashwood
EOS
Firestone
Foley Johnson
Four Sisters
Goldwater
Guenoc
Lancaster Estate
Lincourt
Lucien Albrecht
Merus
Nieto Senetiner
Pebble Row
Pepperwood Grove
Piccini
Poizin
Roth
Sebastini
Smoking Loon
Tahbilk
The Four Graces
Three Rivers Winery
Wayne Gretzky

Pernod Ricard

Brancott
Campo Viejo
Graffigna
Jacob’s Creek
Kenwood
Stoneliegh
George Wyndham

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