Tag Archives: Jacob’s Creek

The Hunt for Aussie Bubbles

Note: Unless otherwise stated, all the wines reviewed here were tried as samples during the 2019 Wine Media Conference in the Hunter Valley and Mudgee region.

Kangaroo crossing sign

The wine world has a wicked way of promoting FOMO–a fear of missing out.

From the luxury end, there are cult wines and trophy bottles. In years past, score hounds would scavenge the shelves looking for highly-rated gems before they sold out.

Now for wine geeks and wanderlust Millennials, the entire world of wine is a temptress. But what we fear missing out on is not what the pack is gobbling up. Instead, our minds quiver at the thought of missing out on what’s new and exciting by settling for what’s old and boring.

Why feel content with the same ole Cab and Chardonnay when you could have Touriga Nacional and Grenache blanc?

Yeah, Champagne is charming. Prosecco is perfect for patio sipping. But that’s what everyone else is drinking. It’s what you can find in every wine shop. You can’t have FOMO if there is nothing to be missed.

And that’s the dirty little secret of the human psyche.

Despite the real repercussions when we let FOMO reach anxiety levels, we still crave it. We still crave the thrill of the hunt. But how much thrill is there in shooting ducks in a basket?

No, what we crave are the unicorns out in the wild.

In the world of sparkling wine, finding premium Aussie bubbles is a tough unicorn to bag. Unless, of course, you’re one of the 25 million people who call Australia home.

Now yes, we’ll get some sparkling Shiraz exported.

Golden Gaytime ice

Actually Australia is home to many unicorns.
If only I could’ve found a way to keep these frozen for the plane ride home.

Though the ones that make their way to the US tend to be mass-produced and underwhelming. Of course, there is the ubiquitous YellowTail, which has several sparklers in their line up. However, that’s basically the “Fosters of Australian wine”–a well-known ambassador but not really a benchmark.

Occasionally, some internet sleuthing can find a merchant offering mid-size producers like Jansz from Tasmania. (Though, ugh, their website!)

But only around a fifth of Australia’s sparkling wine production gets exported. That means you need to go down under to even get a hint of what the rest of the world is missing out on. Luckily, I got such a chance this past October during the Wine Media Conference.

There, in both the Hunter Valley and neighboring Mudgee, I was able to try several sparkling wines that I could never find in the States.  But I barely scratched the surface. Even spending extra time in Sydney, I found that the highly regarded Tasmanian sparklers were surprisingly difficult to find.

I’ll share my thoughts on many of the sparklers I tasted below. But first a little geeking about Australian sparkling wine.

Australia isn’t an “emerging” sparkling wine producer.

Bubbles were produced on the island of Tasmania nearly 2 decades before Nicholas Longworth crafted the first American sparkling wine in 1842.

As Tom Stevenson and Essi Avellan note in the Christie’s World Encyclopedia of Champagne & Sparkling Wine (one of the five essential books on sparkling wine), an English immigrant, Mr. Brighton, produced Australia’s first sparkling wine in Tasmania back in 1826.

Napoleon III painting uploaded to Wikimedia Commons under the public domain

I’d imagine it was quite the scandal having a non-French sparkler served to the French emperor.

Up in the Hunter Valley, James King began producing sparkling wine around 1843. King’s wines would receive great international acclaim–doing particularly well at the 1855 Paris Exposition. Yes, that 1855 Paris Exposition. At the end of the event, King’s sparkling Australian wine was selected as one of only two wines that were served to Napoleon III at the closing banquet.

It’s hard to know exactly what these first Aussie sparklers were. King, in particular, was noted for the quality of his Shepherd’s Riesling (Semillon). However, he also had Pinot noir in his vineyard as well.

These early Australian sparklers were made using the traditional method of Champagne.

The 20th century saw more innovation in sparkling wine techniques with producers experimenting with a “twist” on the Champagne method known as the Transfer Method or transvasage. (We’ll geek out more about that down below) The exact date and who was the first to pioneer this technique in Australia is not known though Minchinbury helped popularize its use.

In 1939, Frederick Thomson started using carbonation (or the “soda method”) to make his Claretta sparkling fizz. We should note that while many cheap sparkling wines (including some so-called “California Champagnes”) are made with added carbonation, in Australia these wines can’t be labeled as “sparkling wines.” Only wines that get their effervescence through fermentation (either in a bottle or tank) can use the term.

Speaking of tanks, adoption of the Charmat method took hold in the late 1950s–beginning with Orlando’s Barossa Pearl Fizz. Today, the tank method is gaining in prominence–especially with the strong sparkling Moscato and “Prosecco” market in Australia. (More on both of those a little later too.)

The 1980s saw a spark of French interest in Australia.

Much like in California, the big Champagne houses took an interest in Australia’s growing sparkling wine industry. In 1985, both Roederer and Moët & Chandon invested in new estates.

Roederer help found Heemskerk as a joint-venture in Pipers Brook, Tasmania. But eventually Roederer moved on from the project–selling back their interest in the estate in 1994.

Chardonnay harvest in Tasmania photo by Mark Smith. Uploaded to Wikimedia Commons under CC-BY-2.0

Throughout Australia, sparkling wine accounts for around 6% of production. In Tasmania, that number jumps up to 30%.

Moët’s Domaine Chandon at Green Point in the Yarra Valley of Victoria, though, saw immediate success thanks to the work of the legendary Tony Jordan–who sadly passed away earlier this year.

Like Roederer, LVMH also looked to Tasmania as a potential spot for sparkling wine production. However, they wanted a location more prime for tourism and cellar door sales.

Bollinger was also briefly a player in Australia’s sparkling wine scene through their partnership with Brian Croser in Petaluma. However, the hostile takeover of that brand by the Lion Nathan corporation in 2001 seemed to have ended Bollinger’s involvement.

Today, except for Domaine Chandon (and Pernod Ricard’s Jacob’s Creek), most all of the Australian sparkling wine industry is wholly domestic. This makes me wonder if this is why Aussie sparklers are so hard to find outside of Australia?

Even the most prominent players like Treasury Wine Estates (Wolf Blass, Penfolds, Seppelt, Heemskirk, Yellowglen) and Accolade Wine (Banrock Station, Arras, Bay of Fires, Hardy’s, Croser, Yarra Burn) have their origins as Australian conglomerates before they gained an international presence.

The Transfer Method

Diagram from Wine Australia presentation

Diagram from Wine Australia’s “Australian Wine Discovered” presentation.

Understanding this is a big part of understanding Australian sparkling wine. Like the traditional method, fermentation happens in the bottle. However, it’s not happening in the bottle that you’re taking home. Instead, after secondary fermentation and aging, the wine is emptied into a pressurized tank at around 0°C where the lees are filtered out. Then the sparkler is bottled anew with its dosage.

The Champenois themselves use transvasage for 187ml airline splits and half bottles as well as large format Champagnes starting with double magnum (3L Jeroboam) in size. This is because these odd formats would be difficult to riddle without excessive breakage.

The Australians were keen to adopt the labor and cost-saving benefits of the transfer method and it’s the most widely used technique. It allows wineries to increase efficiency without sacrificing the quality character of autolysis. Ed Carr of Accolade Wines noted in Christie’s that the difference is as much as $30-40 AUD per case compared to traditional riddling. Plus, winemakers can do one last “tweaking” (such as SO2 and acidity adjustments) before final bottling.

However, many boutique producers stick to using the traditional (instead of transfer) method. These bottles are labeled stating “Methode champenoise,” “Methode traditionnelle” or simply “Fermented in this bottle.”

The sparklers that are made using the transfer method are more likely to state that they are “Bottled Fermented” or “Fermented in the bottle.”

Australian Moscato & “Prosecco”

As elsewhere in the world, Australia has had its own “Moscato Boom.”

Now usually Moscato is associated with the Moscato bianco grape of Asti (Muscat Blanc à Petits Grains). However, in Australia, the term is used to refer to the whole Muscat family when the wine is made in a light, sweet style with low alcohol. So a bottle of sparkling Australian Moscato can be made from Moscato bianco, Muscat of Alexandria, Orange Muscat, Moscato Giallo or a blend of multiple Muscats.

King Valley photo by Mattinbgn. Uploaded to Wikimedia Commons under CC-BY-SA-3.0

The King Valley in north-east Victoria has a strong Italian heritage. The Glera/Prosecco grape thrives in the cooler southern end of the valley with vineyards planted at higher altitudes.

Australian Prosecco is also apparently a big deal–though I didn’t personally encounter any bottles on my trip. The first Australian Prosecco was made by Otto Dal Zotto in King Valley (or “Victoria’s little Italy”) in 2004. The success of that wine and others caught the attention and ire of producers in the Veneto.

This led Italian authorities to take some dramatic steps in 2009. First, they petitioned the EU to change the grape’s name from Prosecco to Glera. Then they expanded the DOC to the province of Trieste, in Friuli Venezia Giulia, where there is a village named Prosecco. This gave them the justification to claim the entire region as a protected geographical area.

Obviously Australian wine producers balked at this with the conflict between the two parties still ongoing. But while Australian Prosecco can be sold domestically, none of these wines can be exported into the EU.

A few of the Australian Sparklers I’ve enjoyed this year.

Amanda and Janet De Beaurepaire

Amanda and Janet de Beaurepaire at their family estate. Amanda’s parents, Janet and Richard, started planting their 53 hectares of vineyards in 1998.

De Beaurepaire 2018 Blanchefleur Blanc de Blancs $45 AUD (Purchased additional bottles at winery)

I’ve got a future article planned about the intriguing story of the De Beaurepaire family and the genuinely unique terroir they’ve found in Rylstone, southeast of Mudgee. The family’s name and ancestors come from the Burgundian village of Beaurepaire-en-Bresse in the Côte Chalonnaise. So it’s no surprise that their wines have a French flair to them.

It’s also no surprise that their 2018 Blanchefleur was quite Champagne-like. Indeed, it was the best sparkling wine I had on the trip. A 100% Chardonnay with 15 months on the lees, this wine had incredible minerality. Coupled with the vibrant, pure fruit, it screamed of being something from the Cote de Blancs. I’m not kidding when I say that this bottle would stack up well to a quality NV from a grower-producer like Franck Bonville, Pierre Peters, De Sousa or Pertois-Moriset.

Peter Drayton 2018 Wildstreak sparkling Semillon-Chardonnay$30 AUD

I had this at an Around the Hermitage dinner that featured many gorgeous wines. But the folks at the Around Hermitage Association started things right with this 80% Semillon/20% Chardonnay blend that spent 18 months on the lees. Hard to say if this was transfer method of not. However, the toasty autolysis notes were quite evident with biscuit and honeycomb. Very Chenin like. In a blind tasting, I’d probably confuse it with good quality sparkling Vouvray from a producer like Francois Pinon or Huet.

BTW, the Around Hermitage folks made a fun short video about the dinner (3:20) which features an interview with me.

Logan 2016 Vintage ‘M’ Cuvee – ($40 AUD)

With a blend of 63% Chardonnay, 19% Pinot noir and 18% Pinot Meunier, this is another bottle that is following the traditional method and recipe. Sourced from the cool-climate Orange region of NSW, which uses altitude (930m above sea level) to temper the heat, this wine spent almost two years aging on the lees. Lots of toasted brioche with racy citrus notes. It feels like it has a higher Brut dosage in the 10-11 g/l range. But it’s well balanced with ample acidity to keep it fresh.

Hollydene Estate 2008 Juul Blanc de Blancs$69 AUD

Hollydene Winery

Hollydene Estate Winery in Jerrys Plains is about an hour northwest of the heart of the Hunter Valley in Pokolbin.

Made in the traditional method, this wine is 100% Chardonnay sourced from the cool maritime climate of the Mornington Peninsula in Victoria. It spent over 60 months aging on the lees and, whoa nelly, you can tell. Hugely autolytic with yeasty, doughy notes to go with the lemon custard creaminess of the fruit.

Peterson House 2007 Sparkling Semillon – ($60 AUD)

If you love sparkling wine, make sure you book a trip to Peterson House. Each year they release more than 30 different sparklers. Beyond just the traditional varieties, they push the envelope in creating exciting bubbles. You’ll find sparklers made from Verdelho, Pinot gris and Sauvignon blanc as well as Chambourcin, Petit Verdot and Malbec.

I’m generally not a fan of overly tertiary sparklers. But this wine made a big impression on me during the conference.

Robert Stein NV Sparkling Chardonnay and Pinot noir$25 AUD

I raved about the Robert Stein Rieslings in my recent post, Send Roger Morris to Mudgee. But there are so many good reasons to put this winery (and the Pipeclay Pumphouse restaurant) on a “Must Visit Bucket List”. The entire line up is stocked with winners–including this Charmat method sparkler.

At first taste, I had this pegged for transfer method. It wasn’t as aggressively bubbly and frothy as many tank method sparklers can be. However, the considerable apple blossom aromatics should have tipped me off. If this ever made its way to the US for less than $30, I’d recommend buying this by the case.

Gilbert 2019 Pet Nat Rose$25 AUD (Purchased additional bottles at winery)

Gilbert Pet Nat

Gilbert’s Sangio Pet-Nat was just bloody fantastic. I wish I brought more than one bottle home.

It’s always trippy to have a wine from the same year (2019)–especially a sparkler. Gilbert harvests the Sangiovese in February and bottles before the first fermentation is completed each year. Released in July, this wine was surprisingly dry and is teetering on the Brut line with 12.5 g/l residual sugar. Very clean with no funky flavors, this wine had a beautiful purity of fruit–cherry, strawberries, watermelon and even blood orange.

Domaine Chandon 2013 Vintage Brut (purchased at a restaurant) – Around $30 AUD retail.

The Christie’s Encyclopedia notes that Domaine Chandon shot out of the gate partly because of the lessons that Tony Jordan learned at Napa’s Domaine Chandon. In particular, Jordan was well aware of the challenges of dealing with grapes from warm climates. In Australia, Domaine Chandon casts an extensive net by sourcing from cool-climate vineyards in both Victoria and Tasmania.  They have vineyards not only in the Yarra Valley but also in the King Valley, Macedon Ranges, Whitlands Plateau and Strathbogie Ranges as well as the Coal River Valley region in Tasmania.

For the fruit that comes from Tasmania, Domaine Chandon follows the tact used by many Australian sparkling wine producers. They press the fruit at local press houses in Tasmania before transporting the must in refrigerated containers to the mainland. This helps maintain freshness and ward off spoilage organisms.

The 2013 vintage Brut is 47% Chardonnay, 50% Pinot noir and 3% Pinot Meunier. As in Champagne, Domaine Chandon ages their vintage sparklers at least 36 months on the lees. Fully fermented in the same bottle, it tastes very similar to other Moët & Chandon sparklers with rich, creamy mouthfeel holding up the ripe apple and citrus notes. An enjoyable bottle priced in line with its peers.

Bleasdale Sparkling Shiraz (tasted in London at the WSET School) – Around 15 euros
Bleasdale Sparkling Shiraz

I’ll admit that the color of sparkling Shiraz is always very striking.

Admittedly I’m still on the search for a genuinely impressive sparkling Shiraz. But this Bleasdale came close. Like the Paringa I’ve reviewed previously, it’s sweeter than my ideal though I get the winemaking reasons behind that.

Sparkling red wines are notoriously tricky to pull off because you have to balance the tannins. This is why many of these wines often have more than 20 g/l sugar.

Most sparkling reds come from the same regions as premium Australian still reds. Think places like the Barossa, McLaren Vale or the Langhorne Creek (Bleasdale). Interestingly, producers will harvest these grapes at the same time as those for still reds wine. Instead of harvesting early to retain acidity, producers want the extended hang time for riper tannins.

However, these sparklers sorely need acidity to balance both the intense fruit and sweetness. While secondary fermentation does add carbonic acid, I suspect that these wines are routinely acidified.

Still, this Bleasdale had enough balance of acid to go with the dark plum and delicate oak spice. That got me wondering how well this would pair with BBQ pulled pork.

Or, if I’m brave, maybe I’d pair some of these Aussie sparkling unicorns with steak de cheval.

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What makes a winery Twitter account worth following?

The website Glass of Bubbly regularly publishes a list of their Top 200 Social Media Influencers in sparkling wine. Now while most people think of “influencers” as Instagramers and wine writers (none of which are The Real Influencers of the Wine World), the Glass of Bubbly list is made up almost entirely of winery brands.

Photo by 472301 from https://pixabay.com/illustrations/social-networking-marketing-business-2187996/. Uploaded to Wikimedia Commons under CC-Zero

I’ll admit that I don’t quite get the methods or metrics that Glass of Bubbly uses to compile their rankings. But as a regular Twitter user, I’m always game to finding new accounts worth following. So I went through and looked at all 200 accounts on this list.

I found that, much like winery Instagram feeds, a lot of them suck.

Now I did find a few worth following (which I’ll tag throughout this piece), but the most common theme of many of these accounts is that they were boring as hell. Instead of engaging and unique content, most winery Twitter accounts fall back on trite bottle shots and canned ad verbiage–if the account is being updated at all.

Unfortunately, many brands (like Jacob’s Creek) have not had a new post in months or even years. This is a darn shame because Jacob’s Creek Twitter actually had a lot of interesting posts that would make me want to follow them.

And there we get to the crux of it all. To make an account worth following, it has to be interesting.

It has to have content that you don’t find easily from other sources. It has to give you a reason to stop scrolling for a moment and pay attention. You’ll never “influence” someone if you don’t interest them first.

For most people, social media is an escape. So the question that every winery should ask themselves about their Twitter is,

“Is this a feed that someone would want to escape to?”
Sumaridge Twitter screenshot

I wasn’t planning on linking to any of the negative examples, but this Twitter feed baffles me to no end.

If you’re running your Twitter feed like a neverending ad or parade of bottle porn, then the answer is a resounding “No.”

More so than in any other type of marketing, wineries need to think like consumers when it comes to their social media.

Think about what you like seeing and reading about when you’re looking for a distraction from the day.

Think about what makes you stop scrolling.

Is it an endless stream of hashtags and emojis? Probably not.

Nothing but links to your IG or FB page? Erm.

And why on earth would any consumer care about an automated bot-message noting the number of people who followed & unfollowed you?

Plus, if I live several hundred miles away and can only buy your wine online, knowing what your holiday tasting bar hours are is not going to be a compelling reason to follow you.

But you know what is a compelling reason?

Monsoon Valley (@MonsoonValleyUK) sharing Thai dining customs and the unique sights of their homeland.

Parés Baltà (@paresbalta) posting a surprise they discovered while pruning, which highlights the biodiversity in their vineyards.

Rives-Blanques (@RivesBlanques) in Limoux, France pulling out an eye-catching quote from Jancis Robinson that “white wine can look even more alluring in a decanter than red.”

Raventós i Blanc (@RaventosiBlanc) in Spain sharing BABY SHEEP! First rule of winery Twitter–If you can post videos of baby animals, always post videos of baby animals. Guaranteed scroll stopper. Though do sheep always growl like that?

Dante Gabriel Rossetti - Hanging the Mistletoe from The Bridgeman Art Library, Object 87464. Uploaded to Wikimedia Commons under CC-PD-Mark

Dear, let’s kiss underneath the “poop on a stick.”

Dunleavy Vineyards (@DYvineyards) in Bristol & Somerset sharing an Italian greyhound puppy so small that they needed to use a pen for scale.

Ambriel Sparkling (@Ambriel_UK) of West Sussex shattering all my romantic notions about mistletoe with a tweet that sent me down the Google rabbit hole looking up the origins of the word “mistletoe.”

Carolyn Martin (@creationwines) of Creation Wines in South Africa tweeting (and sharing retweets) about what makes Overberg unique and worth visiting.

Show us the people and personalities behind your brand.

Wine is an agricultural product with dozens of distinct hands having a role in shepherding it from grape to bottle. Show us those hands and the heart of the people behind them because that is what truly makes your wine special.

Like Curtis Fielding of @FieldingWinery, who is apparently a big Toronto Maple Leafs fan and is fond of retweeting National Lampon Christmas Vacation clips. While I love geeking out about terroir, stuff like this is the cherry of the terroir sundae that people can relate to much more than soils and climate.

Biddenden Vineyards (@BiddendenVine) in Kent going back into the family archives to post old newspaper clippings from 1985 that shows that English sparkling wine isn’t that recent of a phenomenon.

Lakeview Wine Co. (@LakeviewWineCo) in Niagara-on-the-Lake, Ontario spreading some holiday cheer with their staff’s toy drive.

Featherstone Winery (@featherstonewne) in Vineland, Ontario celebrating the last pressing of the harvest.

The human touch and face
Screenshot from Waterford Twitter

When scrolling through a social media feed, our eyes are drawn to faces of people. Not only does it make us more likely to stop scrolling and pay attention to who is posting it, but we’re also more likely to respond to what we see thanks to the “Jennifer Aniston cells” in our brain.

Babylonstoren (@babylonstoren) in the Drakenstein Valley of South Africa paying tribute to their “pruning maestro” on his 80th birthday. In my article How Can Wineries Use Instagram Better?, I raved about a similar post from the Washington winery Côte Bonneville.

Waterford Estate (@waterfordestate) in Stellenbosch, South Africa highlighting the next generation taking a family trip to Table Mountain.

Reif Estate Winery (@Reifwinery) in Niagara-on-the-Lake, Ontario making excellent use of the #ThrowbackThursday hashtag. This is something that every winery should do. Share that nostalgia. Share the bad hairdos, shoulder pads, handlebar mustaches and bellbottoms. Those things resonate because we all have our own nostalgia and “Oh my god, did we really look like that?” pictures.

Show us the people and personality of your brand. That is why we follow your feeds.

Treat Self Promotion like Salt

By all means, post that great review or article mention. But make sure you’re sprinkling it in between other worthwhile and engaging content. Otherwise, we’re back to the same boring old ads. And, again as a consumer, why should I spend my time looking at your ads? If you want consumers to commit to following your Twitter account (and eventually seeing some of those ads), you have to make it worth their while.

A few wineries that do this well include:

Bob Lindo (@camelvalleybob) of Camel Valley sharing what makes English sparkling wine worth discovering with a well-produced Vimeo interview with BBC’s Saturday Kitchen.

Rathfinny Estate (@RathfinnyEstate) throwing out a bit of geeky wine history about Roman viticulture while encouraging folks to visit them in Sussex.

screenshot of Torres Twitter

Geeky and sentimental.

Familia Torres Wines (@TorresWines) has an outstanding winery blog so their posts highlighting their efforts to revive ancient varieties in their vineyards definitely stands out from the pack.

Dr. Loosen Wines (@drloosenwines) in Germany is headed by the legendary Ernst Loosen. Their social media team does a great job of highlighting articles and short videos featuring Loosen.

Newsflash: Wine drinkers who follow wineries on Twitter might actually like reading about other wines.

Know your audience. Not everyone is going to bother looking up the Twitter handle of a winery to specifically follow them. A lot of times, wineries are getting follows because Twitter’s algorithm is recommending their accounts to folks based on similar interests–such as WINE!

So make use of the retweet feature and tweet out interesting wine articles that capture your attention. This adds value to your feed. It can also help increase engagement, making your Twitter posts more likely to show up in other folks’ feeds.

A great example is L’Acadie Vineyards (@lacadiewine) in Nova Scotia who commented on Alice Feiring’s recent piece in The New York Times pondering if the Natural Wine Movement is dead.

Denbies Wine Estate (@denbiesvineyard) in Surrey, UK got a mention in this article about interesting dessert wines from around the world. But they didn’t make the tweet promotional and all about them. Remember, you want your social media feed to feel more like an escape for wine lovers than an endless ad. Well played, Denbies.

Even Bottle Porn can feel less “porn-ish” with meaningful content behind it.

screenshot JC Le Roux Twitter

Why hire models to pose with bottles when you could retweet photos of real live consumers *actually enjoying* your wine?

Villiera Wines (@villiera) in Stellenbosch, South Africa does this nicely with explaining the history of the wine as well as the meaning behind the color choices on their label. WAY less boring than another beautiful shot of bottles held by beautiful people in beautiful locations.

JC Le Roux (@JCLeRoux) in Stellenbosch, South Africa let their consumers supply the bottle shots with very effective use of their #JustCelebrate 🥂 hashtag. This is a terrific example of engagement and what I was desperately seeking from wineries in my post One Night Stands and Surprises. Bravo JC Le Roux!

Who else I followed from the Glass of Bubbly list

As I went through all 200 accounts, I focused on the most recent December tweets (if there were any). If I saw at least 2 to 3 posts of engaging content, I followed them.

Flat Rock Cellars (@Winemakersboots) in Ontario, Canada.

Klein Constantia (@KleinConstantia) in Capetown, South Africa.

Henry of Pelham (@HenryofPelham) in St. Catharines, Ontario. Admittedly more “bottle porn-ish” than I typically follow, but their Anchorman-inspired caption on their ice wine grapes made me smile and earned their inclusion here.

Prosecco Superiore (@ProseccoCV). One of the few non-brands on the Glass of Bubbly list.

Fox & Fox (@sussexvineyards) of Sussex, England.

screenshot from Spier Twitter Feed

Apparently the Spier Light Art Festival is quite a thing to experience in Stellenbosch.

Spier Wine Farm (@SpierWineFarm) in Stellenbosch, South Africa.

Katnook (@Katnook) in Coonawarra, South Australia.

Ridgeview Wine (@RidgeviewWineUK) in Sussex, England.

Bench 1775 Winery (@bench1775) in Penticton, British Columbia. Another Twitter that is a little heavy on the bottle porn but won me over with posts about the ice wine harvest. Truly a labor of love to go out in sub-zero temperatures at night to hand-harvest grapes.

Ravine Vineyard (@RavineVineyard) in St. Davids, Ontario.

Red Squirrel Wine (@RedSquirrelWine) in London, UK.

Hattingley Valley (@hattingleywines) in Hampshire, UK.

Breathless Wines (@BreathlessWines) in Sonoma, California.

Vasse Felix (@vassefelix) in Margaret River, Western Australia.

Balfour – Hush Heath Estate (@HushHeath) in Kent, UK.

Godstone Vineyards (@godstonevines) in Surrey, UK. If you’re a fan of Downton Abbey and the Christmas time classic Love Actually, you’ll be right at home following this winery.

Schramsberg (@Schramsberg) in Napa Valley, California.

Coates & Seely (@coatesandseely) in Hampshire, UK. I’ve realized in compiling this list that a lot of UK wine producers have a very solid winery Twitter game going on.

So check out these accounts and let me know what you think!

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Race From The Bottom — How Should Wine Regions Break Into New Markets?

This morning wine writer Jamie Goode offered some sage advice to wine regions across the globe.

I’m not sure what prompted this particular dictum but reading it reminded me of Brand Australia’s wine marketing woes. People got so use to seeing cheap, cheerful “critter wine” flooding the market from down under that the idea of Australia making premium, high-quality wine almost became a non-entity.

Which kind of puts a damper on the 2400+ Australian wineries not named Yellow Tail, Jacob’s Creek, Lindeman, Black Opal or Wolf Blass, doesn’t it?

In the huge shadow of the “Yellow Tail” effect, Australian wines today only command around 1% of the premium export market in the US. In contrast, 95% of Australian wines in the US retail for around $8 per bottle.

And both numbers may be shrinking.

While Australia is seeing some positive growth in export value to markets in Asia and Canada, it was recently announced that exports to the US has declined by $27 million in value.

It seems that Americans are getting a bit bored of the critters. The novelty of criminals has piqued some interest but that too will inevitably wane. Plus, gimmick labels like 19 Crimes certainly aren’t doing much to burnish the image of Australian wine for consumers.

Catch Up Marketing?

In response to the decline, the trade organization Wine Australia has invested $4.2 million to promote premium Australian wines.  They’re spending a good chunk of that money rehabbing the image of Australia wines abroad.

This past July, they hosted several Master Sommeliers, Masters of Wine, wine buyers and media personalities at Lake Tahoe for an event called Australia Decanted. Featuring high-quality producers like Tyrrells, Penfolds, Vasse Felix, Clonakilla, Yalumba, John Duval Wines and Shaw & Smith Wines, the conference highlighted the people and terroir that often get overlooked by American consumers.

Next October, the Wine Bloggers Conference will be in the Hunter Valley of New South Wales–the first time the conference has been held outside of North America. Undoubtedly, a huge focus of that conference will be giving bloggers and other wine industry folks a chance to experience the world of Australian wines beyond Riverland and Riverina.

Are We Repeating The Same Mistake In Washington?

Here in Washington State, Jamie Goode’s warning is also pretty timely. Recently the American Association of Wine Economists (AAWE) published the “Top 10 Table Wine Brands” in the US by dollars.

You have the usual suspects of bulk California supermarket brands (and Yellow Tail, of course) but look at who is rounding out the top 10 with almost $177 million in sales.

Chateau Ste. Michelle.

Now being a bit of a Washington State-homer, I will be quick to point out something important. The quality of CSM wines are head and shoulders above the Barefoot, Sutter Home, Franzia and Yellow Tails of the world. While it is clear that the owners of Ste. Michelle Wine Estates are ambitious about expanding their portfolio with new labels and acquisitions, I take comfort in knowing that we’ll likely never see a bourbon barrel-age or cold brew hybrid wine coming out of Woodinville anytime soon.

In some ways, you could say that Chateau Ste. Michelle’s inclusion on this list is a good thing. Could this be a glimmer of hope that more Americans are drinking just a little bit better?

Perhaps. But there is a lot about this chart that gives reasons for pause.

Who Writes The Narrative Of “Brand Washington”?

Even if the quality of their wines are higher than entry-level wines from California, Australia and elsewhere, the overwhelming dominance of CSM wines in distribution still means that the banner of “Brand Washington” is being led by our entry-level wines.

Walk into any supermarket and look for Washington wine with multiple facings on the shelf. While Constellation’s Hogue or Gallo’s Covey Run ($5-6) might be there, chances are you will find only Chateau Ste. Michelle’s Columbia Valley ($6-10) label.

Or you may find one of CSM’s many, many, many sister brands like Columbia Crest Two Vines ($5-6), Grand Estates ($7-10), 14 Hands ($7-10), Snoqualmie ($6-8), Red Diamond ($6-8) or their 1.5L bulk brand Stimson Lane ($9-10).

Outside of Washington State, these may be the only Washington wines that consumers are exposed to–the state’s cheapest. Even within Washington, it’s near impossible to go into a grocery store or look at a wine list without being overwhelmed with “choices” of multiple different Ste. Michelle Wine Estates brands.

Again, the quality of these wines are undoubtedly higher than Apothic or Menage a Trois. However, the narrative of “Brand Washington” being told to consumers is still being written by just one company–and with its cheapest wines.

Has Trickle Up Marketing Ever Worked?

Even if the narrative is much more “impressive” and slightly less cheap than the story of Yellow Tail or other entry-level wines that Jamie Goode is warning about, there is still risk to the Washington State wine industry in letting the entire branding of the state be made by one dominant brand.

Has there ever been a wine region where “Trickle Up” marketing has worked? Has an industry that first introduced itself to consumers with their lowest, entry-level wine ever been able to successfully rise above that initial perception?

Inflation aside, was Napa Valley ever known for its $6-10 wines? Oregon? Bordeaux? Burgundy?

It’s almost like we’re expecting an upside down “halo effect”.  We’re hoping that our bottom priced wines “trickle up” and lead the way. When what we should be doing is having our top quality, premium wines dictate our narrative to consumers

Again, has that ever worked?

Maybe Washington State will be the one to break the mold. If Chateau Ste. Michelle is our “bottom”, that is certainly a step above many other regions.

But there is a lesson we should learn from the pratfalls of other wine industries.  Once the die of your brand has been cast in the minds of consumers, it’s really hard to recast.

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Who makes your Supermarket Wine? (A Running List)

April 2019 update: A lot of brand movement following the huge deal between Constellation Brands and E & J Gallo.

Sept 2018 update: If I come across new connections that haven’t been widely publish I will update this page. But I’d like to direct folks interested in this info to Elizabeth Schneider’s way more user-friendly and searchable list on her Wine For Normal People blog. It’s also regularly updated and is a fantastic resource that is worth bookmarking.

Beverage Dynamics released their report this month of The Fastest Growing Wine Brands and Top Trends of 2017.

One of the most glaring features of the report is how often you see the names Constellation Brands, E & J Gallo, The Wine Group and more appear in the rankings with their multitude of different brands. As I described in my post The Facade of Choice, when you walk the wine department of your typical grocery store the vast majority of the wines you see are going to be made by the same handful of companies.

It’s important for consumers to be aware of just how artificially limited their choices really are–especially because consumers should have choices when there are over 4000 wineries in California, over 700 each in Washington and Oregon and tens of thousands more across the globe.

Yet the average wine drinker is only ever going to see a fraction of a percent of these wines–especially those of us in the US. This is not just because our archaic three-tier distribution system severely limits consumers’ access to wine but also because of the wave of consolidations among large wine distributors.

Consolidation of Choices
Photo by Tatsuo Yamashita. Uploaded on Wikimedia Commons under CC-BY-2.0

To the best of my knowledge, General Mills and Unilever are not in the wine business….yet.

For the sake of efficiency (and profits) these large distributors tend to focus on the big clients in their portfolios–the Constellations and the Gallos. They can back up a trailer to a warehouse and load in pallets of “different wines” with different labels from all across the globe and then take that trailer right to the major grocery chains. With about 42% of the “off premise” wine (as opposed to on-premise restaurant purchases) in the US being bought at supermarkets, every consumer should take a hard look at how limited their options really are.

In some cases, you have more true options in the yogurt section than you do in the wine department.

For a couple years now I’ve been keeping an Excel spreadsheet of the various brands I’ve came across and which mega-corporation they’re made by. This is FAR from an exhaustive list and has room for a lot of expansion. Plus with the way that winery brands get bought and sold almost like trading cards it will probably be outdated by the time I hit publish. If you know of any additions or errors, please post in the comments.

Note some of the names are linked to the companies by exclusive distribution agreements.

Constellation Brands

7 Moons
Alice White
Charles Smith Wines
Cooper & Thief
Dreaming Tree
Drylands
Inniskillian
Jackson Triggs
Kim Crawford
Meiomi
Robert Mondavi
Monkey Bay
Mount Veeder
Naked Grape
Night Harvest
Nk’Mip
Nobilo
Paso Creek
Red Guitar
Rioja Vega
Ruffino
Schrader
Simi
Thorny Rose
The Prisoner
Woodbridge

E & J Gallo

Alamos
Allegrini
Andre
Apothic
Arbor Mist
Ballatore
Barefoot
Bella Sera
Black Box
Blackstone
Blufield
Bodega Elena de Mendoza
Boone’s Farm
Bran Caia
Bridlewood
Carlo Rossi
Carnivor
Chocolate Rouge
Clarendon Hills
Clos du Bois
Columbia Winery
Cooks
Covey Run
Cribari
Dancing Bull
DaVinci
Dark Horse
Diseno
Don Miguel Gascon
Ecco Domani
Edna Valley Vineyard
Estancia
Fairbanks
Franciscan Estate
Frei Brothers
Gallo of Sonoma
Ghost Pines
Hidden Crush
Hogue Cellars
J Vineyards
J. Roget
La Marca
Laguna
Las Rocas
La Terre
Liberty Creek
Livingston Cellars
Locations
Louis Martini
MacMurray Ranch
Madria Sangria
Manischewitz
Mark West
Martin Codax
Maso Canali
McWilliams
Mia Dolcea
Milestone
Mirassou
Orin Swift
Paul Masson
Peter Vella
Pieropan
Polka Dot
Primal Roots
Prophecy
Rancho Zabaco
Ravenswood
Red Bicyclette
Red Rock
Redwood Creek
Rex Goliath
Sheffield Cellars
Simply Naked
Starborough
Souverain
Talbott
Taylor’s
The Naked Grape
Tisdale
Toasted Head
Winking Owl
Turning Leaf
Vendange
Vin Vault
Whitehaven
Wild Horse
Wild Vines
William Hill Estate

Brown-Foreman

Sonoma Cutrer
Korbel Sparkling wine

Delicato Family Vineyards

Black Stallion
Bota Box
Brazin
Diora
Domino
Gnarly Head
Irony
Night Owl
Noble Vines
Twisted Wines
Z. Alexander Brown

Terlato Wines

Boutari
Bodega Tamari
Chimney Rock
Domaine Tournon
Ernie Els Wines
Federalist
Hanna
Josmeyer
Klipsun
Il Poggione
Luke Donald
Markham
Mischief & Mayhem
Rochioli
Rutherford Hill
Santa Margherita
Seven Daughters
Sokol Blosser
Tangley Oaks

Precept Brands

Alder Ridge
Browne Family
Canoe Ridge Vineyard
Cavatappi
Chocolate Shop
Gruet
House Wine
Pendulum
Primarius
Red Knot
Ross Andrews
Sagelands
Sawtooth
Shingleback
Ste. Chappelle
Waitsburg Cellars
Washington Hills
Waterbrook
Wild Meadows
Willow Crest

Vintage Wine Estates

B.R. Cohn
Buried Cane
Cameron Hughes
Cartlidge & Browne
Cherry Pie
Clayhouse Wines
Clos Pegase
Cosentino Winery
Cowgirl Sisterhood
Delectus Winery
Firesteed
Game of Thrones
Girard
Girl & Dragon
Gouguenheim
Horseplay
If You See Kay
Layer Cake
Middle Sister
Monogamy
Promisqous
Purple Cowboy
Qupé
Sonoma Coast Vineyards
Swanson
Tamarack Cellars
Viansa Sonoma
Windsor
Wine Sisterhood

Ste Michelle Wine Estates

14 Hands
Chateau Ste Michelle
Col Solare
Columbia Crest
Conn Creek
Erath
Merf
Motto
Northstar
O Wines
Patz & Hall
Red Diamond
Seven Falls
Snoqualmie
Spring Valley Vineyard
Stag’s Leap Wine Cellars
Stimson
Tenet/Pundit wines
Vila Mt. Eden
Villa Maria

Crimson Wine Group

Archery Summit
Chamisal
Double Canyon
Forefront
Pine Ridge
Seghesio
Seven Hills Winery

Jackson Family Estates

Arrowood
Arcanum
Byron
Cambria
Cardinale
Carmel Road
Copain
Edmeades
Freemark Abbey
Gran Moraine
Hickinbotham
Kendall Jackson
La Crema
La Jota
Lokoya
Matanzas Creek
Mt. Brave
Murphy-Goode
Penner-Ash
Siduri
Silver Palm
Stonestreet
Tenuta di Arceno
Yangarra Estate
Zena Crown
Wild Ridge

Vina Concha y Toro

Almaviva
Bonterra
Casillero del Diablo
Concha y Toro
Cono Sur
Don Melchior
Fetzer
Five Rivers
Jekel
Little Black Dress
Trivento

The Wine Group

13 Celsius
Almaden
AVA Grace
Benzinger
Big House
Chloe
Concannon
Corbett Canyon
Cupcake
Fish Eye
FlipFlop
Foxhorn
Franzia
Glen Ellen
Herding Cats
Insurrection
Love Noir
Mogen David
Seven Deadly Zins
Slow Press
Pinot Evil
Stave & Steel

Treasury Wine Estates

19 Crimes
Acacia
Beaulieu Vineyards
Beringer
Butterfly Kiss
BV Coastal
Cellar 8
Ch. St Jean
Chalone
Colores del Sol
Crème de Lys
Dynamite Vineyards
Etude
Gabbiano
Greg Norman
Hewitt Vineyard
Lindeman
Matua
Meridian
New Harbor
Once Upon a Vine
Penfolds
Provenance
Rosemount
Rosenblum Cellars
Seaview
Sledgehammer
Snap Dragon
Souverain
St. Clement
Stags’ Leap Winery
Stark Raving
Sterling
The Walking Dead
Uppercut
Wolf Blass
Wynns Coonawarra

Bronco Wine Company

Black Opal
Carmenet
Cellar Four 79
Century Cellars
Charles Shaw
Crane Lake
Colores del Sol
Estrella
Forest Glen
Forestville
Gravel Bar
Great American Wine Co.
Hacienda
Little Penguin
Montpellier
Quail Ridge
Rare Earth
Robert Hall
Sea Ridge
Stone Cellars

(LVMH) Louis Vuitton Moet Hennessey

Bodega Numanthia
Cheval Blanc
Cheval de Andes
Cloudy Bay
Dom Perignon
Domaine Chandon
D’yquem
Krug
Mercier
Moet & Chandon
Newton Vineyard
Ruinart
Terrazas de Los Andes
Veuve Clicquot

Trinchero Estates

Bandit
Charles & Charles
Dona Paula
Duck Commander
Fancy Pants
Folie a Deux
Fre
Joel Gott
Los Cardos
Menage a Trois
Montevina
Napa Cellars
Newman’s Own
Pomelo
SeaGlass
Sutter Home
Sycamore Lane
The SHOW

Deutsch Family Brands

Cave de Lugny
Clos de los Siete
Enza
Eppa
Fleurs de Praire
Hob Nob
Joseph Carr
Josh Cellars
Kunde Family
Peter Lehmann
Ramon Bilbao
Ruta 22
Skyfall
The Calling
The Crossing
Villa Pozzi

Guarachi Wine Partners

Black Ink
Castillo de Monseran
Guarachi
Kaiken
Nobilissima
Santa Ema
Surf-Swim
Tensley
Tenshen

Foley Family Wines

Acrobat
Awatere Pass
Butterfield Station
Chalk Hill Winery
Chalone Vineyard
Clifford Bay
Dashwood
EOS
Firestone
Foley Johnson
Four Sisters
Goldwater
Guenoc
Lancaster Estate
Lincourt
Lucien Albrecht
Merus
Nieto Senetiner
Pebble Row
Pepperwood Grove
Piccini
Poizin
Roth
Sebastini
Smoking Loon
Tahbilk
The Four Graces
Three Rivers Winery
Wayne Gretzky

Pernod Ricard

Brancott
Campo Viejo
Graffigna
Jacob’s Creek
Kenwood
Stoneliegh
George Wyndham

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Whiskey and Wine Revisited

In 2016, I dipped my toes into exploring the strange trend of wine aged in whiskey barrels with my original Whiskey and Wine post.

In that post, I did a blind tasting featuring 3 barrel aged wines and one regular red wine ringer thrown in. While I thought this fad would quickly fade, it looks like it has only picked up steam with new entries on the market.

I decided to investigate a little more with another blind tasting of as many different barrel aged wines that I could find. (Results below)

I got bottles of the Apothic Inferno, Robert Mondavi Cabernet Sauvignon and Barrelhouse Red featured in the last blind tasting as well as new bottlings from Mondavi of a bourbon barrel aged Chardonnay (I’m not kidding) and a Cabernet Sauvignon from Barrelhouse. I found further examples from Cooper & Thief, 1000 Stories, Big Six Wines, Stave & Steel and Paso Ranches. For a twist, I also added the 19 Crimes The Uprising that was aged in rum barrels.

I tried to find bottles of The Federalist’s Bourbon barrel aged Zinfandel, Jacob’s Creek Double Barrel Cabernet Sauvignon and Shiraz and 1000 Stories “half batch” Petite Sirah but to no avail.

So What’s The Deal?

Why are so many producers jumping on this bandwagon?

On Twitter, wine and lifestyle blogger Duane Pemberton (@Winefoot) had an interesting take.

A similar sentiment was shared on Facebook from one of my winemaking friends, Alan, who noted that the charcoal from the heavy toast of the bourbon barrels could function as a fining agent for wines with quality issues like bad odors.

Now considering that many of the mega-corporations behind these wines like Gallo (Apothic), Constellation Brands (Mondavi & Cooper & Thief), The Wine Group (Stave & Steel) and Concha y Toro/Fetzer (1000 Stories) process millions of tons of grapes for huge portfolios of brands, this actually makes brilliant business sense.

Even in the very best of vintages, you are always going to have some fruit that is less than stellar–often from massively over-cropped vineyards that aren’t planted in ideal terroir. Rather than funnel that fruit to some of your discount brands like Gallo’s Barefoot, Constellation’s Vendange and The Wine Group’s Almaden, you can put these wines in a whiskey barrel for a couple of months and charge a $5-10 premium–or in the case of Cooper & Thief, $30 a bottle!

Trying to Keep An Open Mind

Bourbon Standards

In this tasting, I wanted to explore how much of the whiskey barrel influence is noticeable in the wine. In the last blind tasting, one of the things that jumped out for me is that the Mondavi Cab and Barrelhouse red didn’t come across as “Whiskey-like” and were drinkable just fine as bold red wines. Meanwhile, the Apothic Inferno did scream WHISKEY but it came across more like a painful screech.

To facilitate that exploration, I poured some examples of “Bourbon Standards” that the tasting panel could smell for reference (and drink after the tasting if needed!). My Bourbon Standards were:

Larceny — From Heaven Hill Distillery. A “fruity sweet” Bourbon with noticeable oak spice.

Jim Beam — Old standard from Beam-Suntory. A light Bourbon with floral and spice notes.

Two Stars — A wheated Bourbon from Sazerac. It’s kind of like if Buffalo Trace and Maker’s Mark had a baby, this would be it. Caramel and spice with honey and fruit.

Bulleit — Made now at Four Roses Distillery. Sweet vanilla and citrus.

The Wines

Apothic Inferno & Cooper & Thief

Apothic Inferno  ($13)

Made by Gallo. Unknown red blend. This wine is unique in that it only spent 60 days in whiskey barrels (as opposed to bourbon barrels) while most of the other reds spent 90 days. 15.9% ABV

Cooper & Thief ($30)

Made by Constellation under the helm of Jeff Kasavan, the former director of winemaking for Vendange. I did appreciate that this was the only red blend that gave its blend composition with 38% Merlot, 37% Syrah, 11% Zinfandel, 7% Petite Sirah, 4% Cabernet Sauvignon and 3% “other red grapes.” The wine was aged for 90 days and had the highest ABV of all the wines tasted with 17%. This wine was also unique in that it was from the 2014 vintage while all the other reds (except for the 19 Crimes) were from the 2015 vintage.

Barrelhouse  ($13-14)

Made by Bruce and Kim Cunningham of AW Direct. A Cabernet Sauvignon and unknown Red Blend aged 90 days in bourbon barrels. Both of these wines were unique in that they had the lowest alcohol levels in the tasting with only 13.2% while most of the other wines were over 15%.

Big Six  ($15 each)

Made by god knows who. The back label says it is from King City, California which means that it could be a Constellation brand or it could be made at a custom crush facility like The Monterey Wine Company. They offer a Cabernet Sauvignon, unknown Red Blend and Zinfandel aged 90 days in bourbon barrels with ABVs ranging from 15.1% (Red blend) to 15.5% (Zinfandel).

Paso Ranches Zinfandel  ($20)

Made by Ginnie Lambrix at Truett Hurst. While most wines were labeled as multi-regional “California,” this wine is sourced from the more limited Paso Robles AVA. Aged 90 days with a 16.8% ABV.

Robert Mondavi ($12 each)

Made by Constellation Brands. A Cabernet Sauvignon aged 90 days and a Chardonnay aged for 60 days with both wines having an ABV of 14.5%. Like the Paso Ranches, these wines were sourced from the more limited Monterrey County region.

Stave & Steel Cabernet Sauvignon  ($17)

Made by The Wine Group. This wine was unique in that it was aged the longest of all the wines with four months. Like the Barrelhouse, this wine had more moderate alcohol of 13.5%

Got only crickets from them on Twitter as well.

1000 Stories Zinfandel  ($17)

Made by Fetzer which is owned by Concha y Toro. This was one of the first wineries in the US to release a bourbon barrel aged wine back in 2014 with winemaker Bob Blue claiming that he’s been aging wine in old whiskey barrels since the 1980s. This was the only wine that I could not figure out how long it was aged with the bottle or website giving no indication. The ABV was 15.6%

19 Crimes  ($8)

Made by Treasury Estates with wine sourced from SE Australia. Unknown red blend that was aged 30 days in rum barrels with 15% ABV. This was the youngest wine featured in the tasting coming from the 2016 vintage.

The Blind Tasting

To be as objective as possible, especially with some of the wines like the Cooper & Thief having very distinctive bottles, I brown bagged the wines and had my wife pour the wines in another room. We also “splash decanted” all the wines (except for the Chardonnay) to clear off any reductive notes.

After trying the Chardonnay non-blind, my wife would randomly select an unmarked bag, label it A through L and poured the wines in 6 flights of 2 wines each. We then evaluated the wines and gave each a score on a scale of 1-10. Below is a summary of some of our notes, scores and rankings with the reveal to follow. My friend Pete contributed the colorful “personification” of the wines in his tasting notes. The wine price ranges are from my notes.

To keep our palates as fresh as possible we had plenty of water and crackers throughout the tasting. And boy did our poor little spit bucket get a workout, needing to be emptied after every other flight. But even with spitting, it was clear that we were absorbing some of the high alcohol levels. After six reds, we also paused for a break to refresh our palates with some sparkling wine.

 

Mondavi Chardonnay (Scores 4, 7, 6, 5.5, 4 = 26.5 for 7th place)

Vanilla, butterscotch, canned cream corn & tropical fruit like warm pineapple. More rum barrel influence than bourbon. Drinks like something in the $7-8 range

Wine A (Scores 6, 7.5, 6, 7, 6 = 32.5 for 3rd place)

Baby powder and baking spice. Noticeable Mega-Purple influence. Maybe a Zin or Petite Sirah. Minimal oak influence. Some burnt char. Kind of like the girl you met at the carnival, take for a ride but don’t buy her cotton candy. Drinks like something in the $10-12 range.

Many wines were very dark and opaque.

Wine B (Scores 2, 3, 4, 2, 2 = 13 for 11th place)

Very sweet. Lots of vanilla. Noticeable oak spice and barrel influence. Little rubber. More rye whiskey than bourbon. Taste like oxidize plum wine. Very bitter and diesel fuelish. Reminds me of a Neil Diamond groupie. Drinks like something in the $7-8 range.

Wine C (Scores 7, 7, 7, 7, 3 = 31 for 5th place)

Smells like a ruby port or Valpolicella ripasso. Some wintergreen mint and spice. Cherry and toasted marshmallow. Noticeable barrel influence. Reminds me of Karen from Mean Girls. Drinks like something in the $10-12 range.

Wine D (Scores 3, 4.5, 5, 2, 2 = 16.5 for 10th place)

Very sweet, almost syrupy. Burnt creme brulee. Burnt rubber. Toasted coconut. Rum soaked cherries. The color is like Hot Topic purple hair dye. Super short finish which is a godsend. If this wine was a person, her name would be Chauncey. Drinks like something in the $5-6 range.

Wine E (Scores 6, 7, 6, 8, 7 = 34 for 2nd place)

Raspberry and vanilla. Graham cracker crust. Not as sweet as others. Very potpourri and floral. Really nice nose! Smells like the Jim Beam. Little Shetland pony earthiness. High heat and noticeable alcohol. Reminds me of the guy who is really ugly but you like him anyways. Drinks like something in the $14-16 range.

Wine F (Scores 3.5, 5.5, 4, 5, 5 = 22 for 8th place)

Toasted marshmallows. Noticeably tannic like a Cab. Raspberry and black currants. Not much barrel influence. This wine seems very robotic. Drinks like something in the $12-14 range.

That spit bucket rarely left my side during this tasting.

Wine G (Scores 6.5, 7, 3, 6.5, 6 = 27 for 6th place)

Tons of baking spice. Very noticeable oak. Reminds me of a Paso Zin. Lots of black pepper–makes my nose itch. Slightly sweet vanilla. Most complex nose so far. Would be a delicious wine if it wasn’t so sweet. Reminds me of a Great Depression-era dad. Drinks like a $14-16 wine.

Wine H (Scores 2, 3, 3, 1, 2 = 11 for 13th last place)

Burnt rubber tires. Smells very boozy. Fuel. Taste like really bad Seagram’s 7. Cheap plastic and char like someone set knockoff Crocs shoes on fire. Reminds me of Peter Griffin. Drinks like something in the $7-8 range.

Wine I (Scores 7.5, 6.5, 7, 8, 7 = 36 for 1st place)

Dark fruit and pepper spice. Turkish fig. Juicy acidity. Not as sweet. Round mouthfeel and very smooth. Creamy like butterscotch. Not much barrel influence. Reminds me of a sociopath that you don’t know if they want to cuddle with you or cut your throat. Drinks like something in the $14-16 range.

Wine J (Scores 4, 4, 3, 4, 3 = 19 for 9th place)

Marshmallow fluff. Caramel. Very sweet. Smells like a crappy Manhattan with a cherry. Seems like a boozy Zin. Not horrible but still bad. Not much barrel influence at all. Reminds me of children. Drinks like a $10-12 wine.

Wine K (Scores 7, 6.5, 8, 4, 6 = 31.5 for 4th place)

Big & rich. Juicy cherries. Sweet but not overly so. Little pepper spice. Very easy drinking. Something I would actually drink. Not much barrel influence. Makes me think of the “I’ve got a Moon Ma” guy. (author’s note: I have no idea what Pete is referring to here. This is my best guess.) Drinks like a $10-12 wine.

Wine L (Scores 1, 4, 2, 4, 1 = 12 for 12th place)

Stewed plums and burnt rubber. Lots of tannins and acid. The worst thing I’ve had in my mouth all week. Pretty horrible. Long, unpleasant finish. Reminds me of Sloth from The Goonies. Drinks like a $10-12 wine.

The Reveal

After tallying up the scores, we revealed the wines. In order from best to worst tasting of the barrel aged wines:

The closeness in style and rankings of the 3 Big Six wines were surprising.

1st Place: Barrelhouse Red (Bag I)
2nd Place: Stave & Steel Cabernet Sauvignon (Bag E)
3rd Place: Mondavi Cabernet Sauvignon (Bag A)
4th Place: Big Six Zinfandel (Bag K)
Big Six Cabernet Sauvignon (Bag C)
Big Six Red Blend (Bag G)
Mondavi Chardonnay (non-blind)
Barrelhouse Cabernet Sauvignon (Bag F)
19 Crimes The Uprising (Bag J)
Cooper & Thief (Bag D)
Paso Ranches Zinfandel (Bag B)
1000 Stories Zinfandel (Bag L)
Last Place: Apothic Inferno (Bag H)

Final Thoughts

One clear trend that jumped out was that the top three wines had moderate alcohol (13.2% with the Barrelhouse to 14.5% with the Mondavi). Overall these wines tasted better balance and had the least amount of the off-putting burnt rubber and diesel fuel note which tended to come out in the worst performing wines like the Apothic Inferno (15.9%), Cooper & Thief (17%), 1000 Stories Zin (15.6%) and Paso Ranches Zin (16.8%).

Another trend that emerged that was similar to the previous tasting (which had the Barrelhouse Red and Mondavi Cab also doing very well) is that the most enjoyable wines were the ones with the least obvious whiskey barrel influence. This was true even with the 2nd place finish of the Stave & Steel that was the wine that spent the most time in the barrel at four months. That is a testament to the skill of the winemaker where the whiskey barrel is used as a supporting character to add some nuance of spice and vanilla instead of taking over the show.

Comparing the four months aged Stave & Steel to the two months aged Apothic Inferno is rather startling because even with a shorter amount of barrel time the Apothic seemed to absorb the worst characteristics from the whiskey barrel with the burnt rubber and plastic. The 19 Crimes that only spent 30 days in rum barrels didn’t show much barrel influence at all.

It also appears that, in general, Cabernet Sauvignon takes better to the barrel aging compared to Zinfandel. However, the Big Six Zinfandel did reasonably well to earn a 4th place finish. The most challenging task for winemakers is to try and reign in the sweetness. Several of these wines had notes like Wine G (the Big Six red blend that is probably Zin dominant) that they would be decent wines if they were just a bit less sweet.

One last take away (which is true of most wines) is that price is not an indicator of quality.

Three of the worst performing wines were among the four most expensive with the $17 1000 Stories Zin, $20 Paso Ranches Zin and the $30 Cooper & Thief. The Cooper & Thief tasted so cheap that I pegged it as a $5-6 wine. It is apparent that you are paying for the unique bottle and fancy website with this wine.

Only the $17 Stave & Steel that came in 2nd held its own in the tasting to merit its price. However, the Barrelhouse Red at $13 and Mondavi Cab at $12 offer better value.

It’s clear that this trend is not going away anytime soon. If you’re curious, these wines are worth exploring but beware that they vary considerably in style, alcohol and sweetness. Grab a few bottles and form your own opinion.

But take my advice and have some good ole fashion real whiskey on standby. Those “bourbon standards” certainly came in handy after the tasting.

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