Tag Archives: Hunter Valley

Race From The Bottom — How Should Wine Regions Break Into New Markets?

This morning wine writer Jamie Goode offered some sage advice to wine regions across the globe.

I’m not sure what prompted this particular dictum but reading it reminded me of Brand Australia’s wine marketing woes. People got so use to seeing cheap, cheerful “critter wine” flooding the market from down under that the idea of Australia making premium, high quality wine almost became a non-entity.

Which kind of puts a damper on the 2400+ Australian wineries not named Yellow Tail, Jacob’s Creek, Lindeman, Black Opal or Wolf Blass, doesn’t it?

In the huge shadow of the “Yellow Tail” effect, Australian wines today only command around 1% of the premium export market in the US. In contrast, 95% of Australian wines in the US retail for around $8 per bottle.

And both numbers may be shrinking.

While Australia is seeing some positive growth in export value to markets in Asia and Canada, it was recently announced that exports to the US has declined by $27 million in value.

It seems that Americans are getting a bit bored of the critters. The novelty of criminals has piqued some interest but that too will inevitably wane. Plus, gimmick labels like 19 Crimes certainly aren’t doing much to burnish the image of Australian wine for consumers.

Catch Up Marketing?

In response to the decline, the trade organization Wine Australia has invested $4.2 million to promote premium Australian wines.  They’re spending a good chunk of that money rehabbing the image of Australia wines abroad.

This past July, they hosted several Master Sommeliers, Masters of Wine, wine buyers and media personalities at Lake Tahoe for an event called Australia Decanted. Featuring high quality producers like Tyrrells, Penfolds, Vasse Felix, Clonakilla, Yalumba, John Duval Wines and Shaw & Smith Wines, the conference highlighted the people and terroir that often get overlooked by American consumers.

Next October, the Wine Bloggers Conference will be in the Hunter Valley of New South Wales–the first time the conference has been held outside of North America. Undoubtedly, a huge focus of that conference will be giving bloggers and other wine industry folks a chance to experience the world of Australian wines beyond Riverland and Riverina.

Are We Repeating The Same Mistake In Washington?

Here in Washington State, Jamie Goode’s warning is also pretty timely. Recently the American Association of Wine Economists (AAWE) published the “Top 10 Table Wine Brands” in the US by dollars.

You have the usual suspects of bulk California supermarket brands (and Yellow Tail, of course) but look at who is rounding out the top 10 with almost $177 million in sales.

Chateau Ste. Michelle.

Now being a bit of a Washington State-homer, I will be quick to point out something important. The quality of CSM wines are head and shoulders above the Barefoot, Sutter Home, Franzia and Yellow Tails of the world. While it is clear that the owners of Ste. Michelle Wine Estates are ambitious about expanding their portfolio with new labels and acquisitions, I take comfort in knowing that we’ll likely never see a bourbon barrel-age or cold brew hybrid wine coming out of Woodinville anytime soon.

In some ways, you could say that Chateau Ste. Michelle’s inclusion on this list is a good thing. Could this be a glimmer of hope that more Americans are drinking just a little bit better?

Perhaps. But there is a lot about this chart that gives reasons for pause.

Who Writes The Narrative Of “Brand Washington”?

Even if the quality of their wines are higher than entry-level wines from California, Australia and elsewhere, the overwhelming dominance of CSM wines in distribution still means that the banner of “Brand Washington” is being led by our entry-level wines.

Walk into any supermarket and look for Washington wine with multiple facings on the shelf. While Constellation’s Hogue or Gallo’s Covey Run ($5-6) might be there, chances are you will find only Chateau Ste. Michelle’s Columbia Valley ($6-10) label.

Or you may find one of CSM’s many, many, many sister brands like Columbia Crest Two Vines ($5-6), Grand Estates ($7-10), 14 Hands ($7-10), Snoqualmie ($6-8), Red Diamond ($6-8) or their 1.5L bulk brand Stimson Lane ($9-10).

Outside of Washington State, these may be the only Washington wines that consumers are exposed to–the state’s cheapest. Even within Washington, it’s near impossible to go into a grocery store or look at a wine list without being overwhelmed with “choices” of multiple different Ste. Michelle Wine Estates brands.

While, again, the quality of these wines are undoubtedly higher than Apothic or Menage a Trois, the narrative of “Brand Washington” being told to consumers across the globe and across the country is still being written by just one company–and with its cheapest wines.

Has Trickle Up Marketing Ever Worked?

Even if the narrative is much more “impressive” and slightly less cheap than the story of Yellow Tail or other entry-level wines that Jamie Goode is warning about, there is still risk to the Washington State wine industry in letting the entire branding of the state be made by one dominant brand.

Has there ever been a wine region where “Trickle Up” marketing has worked? Has an industry that first introduced itself to consumers with their lowest, entry-level wine ever been able to successfully rise above that initial perception?

Inflation aside, was Napa Valley ever known for its $6-10 wines? Oregon? Bordeaux? Burgundy?

It’s almost like we’re expecting an upside down “halo effect”. Instead of letting our top quality, premium wines dictate our narrative to consumers, we’re hoping that our bottom priced wines will “trickle up” and lead the way.

Again, has that ever worked?

Maybe Washington State will be the one to break the mold. If Chateau Ste. Michelle is our “bottom”, that is certainly a step above many other regions.

But there is a lesson we should learn from the pratfalls of other wine industries.  Once the die of your brand has been cast in the minds of consumers, it’s really hard to recast.

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WBC18 Day 3 Quick Impressions

Picture of Brokenwood Semillon wine

A big selling point for next year’s WBC will be the chance to explore more Hunter Semillons.

I’m back home from the 2018 Wine Bloggers Conference in Walla Walla. Next year’s event will in the Hunter Valley in Australia and I’m very tempted!

Over the next couple of weeks I’ll get back to posting 60 Second Wine Reviews and Geek Notes as well as a new edition of Keeping Up With the Joneses of Burgundy.

I’ll also have some extended write-ups from the conference so keep your eyes open for those. Till then feel free to check out the previous posts in my WBC18 series:

WBC18 Day 2 Quick Impressions
WBC18 Day 1 Quick Impressions
Getting Ready (and a bit nervous) For WBC18!

On to Day 3!

Breakout Session — Advanced Strategies for Facebook and Instagram

My other options for the morning sessions were How to Seal the Deal with a Kick Ass Media Kit and How to Craft a Compelling Professional Pitch which seem to be heavily tilted towards seeking paid promotions from wineries. Since I have little interest in those kind of gigs, I opted for this seminar hosted by Carin Oliver of Angelsmith, Inc.

I haven’t figured out what I’m doing with Instagram yet. I like pretty pictures as much as the next person but I get bored easily with bottle porn. Tell me something about the wine or vineyard beyond just “Yum!” or “Beautiful!”.

Wine Bloggers Conference Agenda

The “How to Make Wineries Adore You” session also didn’t seem like my calling.

I was hoping that Oliver’s talk would show me the value of Instagram as well what’s the best use of Facebook. While she gave great insights on how Facebook treats blog and business pages, I quickly realized that her talk was geared towards “influencers” who want to make themselves marketable to wineries. Again, that’s not me.

Can Google Read? How your Writing Affects Your Rank in Google Search

This was an awesome session! John Cashman and Nancy Koziol (The Oethical Oenologist) of Digital Firefly Marketing gave a terrific presentation that was the most fruitful of the entire conference.

Around 2/3 of my traffic comes from search engines so I was eager to learn how that happens. Cashman and Koziol explained search engine optimization and the current understanding of how Google analyzes and ranks pages. But the best part was Koziol’s section on how to be a better writer and make your posts more readable.

You can check out the presentation yourself here!

Bubbles & Bites With Gloria Ferrer

The old adage that American wine drinkers “Talk dry but drink sweet” has a lot of truth to it. The sweet Bruts of Gloria Ferrer fit that bill very well.

It probably wasn’t the best idea to schedule this session after lunch but sommelier Sarah Tracey (The Lush Life) did a great job of pairing Gloria Ferrer sparklers with various nibbles.

I wasn’t thrilled with the wines as the Gloria Ferrers were on the sweeter side of Brut with 12.2 g/l residual sugar (2010 Anniversary Cuvee $45) to 12.8 g/l (Rose $29). While the US and EU allows up to 15 g/l under the Brut category, in Champagne the limit is 12 g/l. Believe me, you can taste the difference.

Live White & Rosé Wine Blogging

I missed the Wine and Cheese Pairing with Cheeses of Europe and the Lightening Talks so I could finish yesterday’s Day 2 recap but I made it in time for the second round of chaotic blogging.

This style of blogging is still not my cup of tea but I was introduced to some awesome wines.

Amanda Barnes presenting the Garzon Albarino from Uruguay

Amanda Barnes of Around the World in 80 Harvests presenting the Garzón Albarino.

1.) Bodega Garzón 2017 Albarino — An Albarino from Uruguay! This was a first for me and I totally geeked out over the differences between this and the Albarinos I had the day before from Rías Baixas. The Garzón was crisp but more rich in the mouthfeel with riper fruit flavors. It also didn’t have the trademark salinity of the Galcian Albarinos.

2.) Dr. Loosen 2016 Wehlener Sonnenuhr Riesling GG Alte Rebben — A super geeky old vine Riesling sourced from 100+ yr vines that are still planted on their own rootstock. Crisp and dry with only 6.9 g/l residual sugar, it was a welcomed contrast to the Gloria Ferrer “Brut” sparklers from earlier.

3.) Troon Vineyard 2017 Riesling — I actually got a “sneak peak” taste of this before the speed blogging which I really appreciated. This complex, orange wine-style Riesling merits way more attention than what could be given in 5 minutes. Sourced from biodynamically grown grapes in the Applegate Valley of Southern Oregon, this wine spent 2 weeks macerating with its skins before being fermented dry and aged in neutral oak barrels. Lots of interesting flavors that I don’t regularly associate with Riesling like cumin and saffron with cantaloupe rind. Great texture and mouthfeel with a long finish.

Final Dinner Sponsored by Visit Walla Walla

The Truth Teller and the Wine Lunatic, together at last!

The last event of the conference was a dinner with Washington winemakers at each table. My table got to enjoy the company of Chris Loeliger of Truth Teller Winery and Tim Armstrong of Armstrong Family Winery.

With a more intimate setting, it was great hearing behind-the-scenes anecdotes about what it’s like starting a winery and the challenges that come with it. Of course, those great stories also came with great wines with the Truth Teller Right Bank Bordeaux-style blend Satire and Armstrong’s Cabernet Franc being my favorites. Look for some upcoming 60 Second Wine Reviews on both.

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Getting Geeky with Tablas Creek Vermentino

Back in January I wrote a post called Wine Clubs Done Right which detailed my discovery of Tablas Creek’s Wine Club program and ultimate decision to join it. As I noted in that post, I don’t join many wineries’ wine clubs because they rarely offer (to me) compelling value and I don’t like being committed to buying quantities of wine that may eventually shift in style due to changing winemakers/ownership, etc.

However, while exploring the Tablas Creek story and all they had to offer I found many compelling reasons to pull the trigger and join. Much to my surprise, the folks at Tablas Creek were actually interested in my tale and offered on their blog some cool behind the scene insights into their own thought processes in how they set up their wine club programs.

You usually don’t see that kind of receptivity and transparency with many wineries but, as I’ve found out in the nearly 8 months since I’ve been a member of Tablas Creek’s wine club, that is just par for the course with them. It’s not marketing or show, these folks are really just wine geeks through and through who clearly love what they are doing and sharing that passion with others.

If you are wine geek yourself, I honestly can’t recommend a more exciting winery to discover.

Beyond their hugely informative blog with harvest and business details, the Tablas Creek website also offers a fantastic vintage chart of their wines that is updated regularly and an encyclopedic listing of grape varieties they farm complete with geeky history, winemaking and viticulture details.

Jancis Robinson’s Wine Grapes is still my holy writ (and I really like Harry Karis’ The Chateauneuf-du-Pape Wine Book chapter on grapes) but when I’m away from my books and want to check up on a Rhone variety there is no better online source than the Tablas Creek site. Plus, the particular winemaking details they cover in the entries is often stuff that you won’t find in many wine books because it comes from their decades of hands-on experience working with these grapes between themselves and the Perrins’ Ch. Beaucastel estate.

Photo taken by self and uploaded to Wikimedia Commons under CC-BY-SA-3.0

Counoise vine outside the tasting room at Tablas Creek.


But enough with the effusive gushing and let’s get down to some hardcore geeking over the 2017 Tablas Creek Vermentino from the Adelaida District of Paso Robles.

The Background

Tablas Creek Vineyards was founded in 1989 as a partnership between the Perrin family of Château de Beaucastel and Robert Haas of Vineyard Brands. As I noted in my 60 Second Review of the 2000 Beaucastel Châteauneuf-du-Pape, the Perrins have been in charge of the legendary Rhone property since 1909.

Robert Haas established Vineyard Brands in 1973 as part of a long wine importing career that began in the 1950s working for his father’s Manhattan retail shop M. Lehmann (which was eventually bought by Sherry Wine and Spirits Co. to become Sherry-Lehmann). After World War II, he was the first American importer to bring Chateau Petrus to the United States. Haas also helped popularize the idea of selling Bordeaux futures to American consumers.

In addition to Beaucastel, Haas represented the importing interests of the Burgundian estates Domaine Ponsot, Henri Gouges, Thibault Liger-Belair, Jean-Marc Boillot, Etienne Sauzet, Mongeard-Mugneret, Domaine de Courcel, Thomas Morey, Vincent & Sophie Morey, Vincent Girardin and Vincent Dauvissat as well as the Champagne houses Salon and Delamotte. Haas would go on to sell Vineyard Brands to the firm’s employees in 1997 with his son, Daniel, managing the company today.

Aaron Romano of Wine Spectator noted that Haas also helped launch Sonoma-Cutrer and promoted on a national stage the prestigious California wines of Chappellet, Joseph Phelps, Hanzell, Kistler and Freemark Abbey. In 1980, he co-found the distribution firm Winebow Group.

Photo by Deb Harkness, Uploaded to Wikimedia commons under CC-BY-2.0

The vineyards of Tablas Creek with some of the rocky limestone soil visible.

The similarity in the maritime climate and limestone soils of the Adelaida District, west of the city of Paso Robles, inspired Haas and the Perrins to purchase 120 acres and establish Tablas Creek. Planting of their estate vineyard began in 1994 and today the winery has 115 acres of vines that are biodynamically farmed–producing around 30,000 cases a year.

Utilizing its close connection to the Chateauneuf estate, Tablas Creek would go on to become an influential figure in the Rhone Ranger movement in the United States. Doing the heavy lifting of getting cuttings from Beaucastel through quarantine and TTB label approval, Tablas Creek would help pioneer in the US numerous varieties like Counoise, Terret noir, Grenache blanc, Picpoul and more. Additionally the high quality “Tablas Creek clones” of Syrah, Grenache and Mourvedre have populated the vineyards of highly acclaimed producers across California, Oregon and Washington.

In the mid-2000s, Robert’s son Jason joined the winery and is the now the general manager as well as the main contributor to Tablas Creek’s award winning blog.

Photo provided by NYPL Digital Gallery. Uploaded to Wikimedia Commons under CC-PD-Mark with an author that died more than 100 years ago.

Vermentino from Giorgio Gallesio’s ampelography catalog published between 1817 and 1839.

In March 2018, Robert Haas passed away at the age of 90 leaving a lasting legacy on the world of wine.

The Grape

The origins and synonyms of Vermentino are hotly debated. Some ampelographers claim that the grape came from Spain via Corsica and Sardinia sometime between the 14th and 17th centuries with modern DNA evidence suggesting that the Vermentino vine of Tuscany, Corsica and Sardinia is the same grape as the Ligurian Pigato and the Piemontese Favorita.

However Ian D’Agata, in his Native Wine Grapes of Italy, notes that these conclusions are vigorously disputed by Italian growers, particularly in Liguria, who point out that different wine is produced by Pigato compared to other Vermentinos. D’Agata, himself, relays that he usually finds Pigato to produce “bigger, fatter wines” that have a creamier texture than most Vermentinos. The name “Pigato” is believed to have been derived from the word pigau in the Ligurian dialect, meaning spotted, and could be a reference to the freckled spots that appear on the berries after veraison.

The absence of Vementino being mentioned in the 1877 Bollettino Ampelografico listing of Sardinian varieties suggest that it could be a more recent grape to the island (though it was later included in the 1887 edition). Today the grape plays a prominent roll in Sardinia’s only DOCG wine–Vermentino di Gallura.

Photo by 	trolvag. Uploaded to Wikimedia Commons under CC-BY-SA-3.0

Vermentino vineyards in Sardinia.


The connection to Favorita seems to be less disputed though Robinson, Julia Harding and José Vouillamoz note in Wine Grapes that historically the grape was believed to have been brought to Piedmont originally as a gift from Ligurian oil merchants. The first documentation of the grape was in the Roero region in 1676 where it was reported to be a “favorite” for consumption as a table grape.

Almost two decades earlier, in the Piemontese province of Alessandria, a grape named “Fermentino” was described growing in vineyards along with Cortese and Nebbiolo with this, perhaps, being the earliest recorded mentioning of Vermentino.

Historically, as Favorita, the grape has a long history of being blended with Nebbiolo as a softening agent to smooth out the later grape’s harsh tannins and acid in a manner not too dissimilar to the use of white grape varieties like Trebbiano and Malvasia being blended with Sangiovese in the historic recipe for Chianti.

While once the primary grape of Roero, in recent decades Favorita has fallen out of favor as Arneis and Chardonnay have gained in popularity.

Photo by Magnetto. Uploaded to Wikimedia Commons under CC-BY-SA-3.0

Rolle/Vermentino grapes growing in southern France.

Outside of Italy and Corsica, Vermentino can also be found in the Languedoc-Roussillon region of southern France where it is known as Rolle. Beyond Europe the grape is grown in the Bekaa Valley of Lebanon and has become one of the fastest growing “alternative grape varieties” in Australia with nearly 300 acres planted in 2016 in areas like Victoria, the Hunter Valley, King Valley, the Barossa and Murray Darling.

While Tablas Creek mostly focuses on Châteauneuf-du-Pape grapes, they were one of the first domestic producers of Vermentino in the United States when they planted the vine in 1993 based upon the recommendation of the Perrin family’s nurseryman who thought the vine would do well in the soils and climate of the Adelaida District. While originally used as a blending component, the winery has been making a varietal Vermentino since the 2002 vintage.

In 2008, there were around 20 acres of the Vermentino planted in California when there was some speculation that the grape could have appeal to Sauvignon blanc drinkers. By 2017 that number had jump to 91 acres as producers like Tablas Creek, Seghesio in the Russian River Valley, Mahoney Vineyards, Fleur Las Brisas and Saddleback in Carneros, Unti Vineyards in the Dry Creek Valley, Gros Ventre Cellars in El Dorado, Brick Barn in Santa Ynez, Twisted Oak in the Sierra Foothills and others began receiving acclaim for their bottlings.

Outside of California, notable plantings of Vermentino can be found in the Applegate Valley of Oregon (Troon Vineyard and Minimus Wines), the Texas High Plains (Duchman Family Winery) and the Monticello AVA of Virginia (Barboursville Vineyards).

In 2017, Tablas Creek produced 1430 cases of Vermentino. While some producers age their Vermentino in neutral oak, Tablas Creek fermented the wine with native yeast and aged it in stainless steel tanks.

The Wine

High intensity nose. Very citrus driven with kiffir lime, pink grapefruit and pummelo–both the zest and the fruit. There is also a tree fruit element that seems a bit peachy but I would put it more in the less sweet yellow peach category than white peach.

Photo by David Adam Kess. Uploaded to Wikimedia Commons under CC-BY-SA-4.0

The mix of citrus and yellow peach notes are very intriguing with this wine.


On the palate, those citrus notes carry through and have an almost pithy element to them. Not bitter at all but it definitely adds weight and texture to the medium body of the wine. The medium-plus acid is mouthwatering and lively but well balanced with the acid highlighting the yellow peach note. The palate also introduces some racy minerality with a very distinctive streak of salinity that lingers long throughout the finish.

The Verdict

The best way I can describe this 2017 Tablas Creek Vermentino is if a New Zealand Sauvignon blanc, a sur lie Muscadet from the Loire and an Italian Pinot grigio had a threesome and produced a baby, this would be it.

This is a fascinatingly unique and character driven wine that combines multiple layers of tropical and tree fruit with acidity, minerality, weight and texture. Well worth its $27 price.

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