Tag Archives: Apothic. Inferno

Apothic Brew Wine Review

Last night I did a very mean thing.

I had several friends (wine industry folks, connoisseurs and newbie/casual wine drinkers) over for a blind tasting of Cabs and Cab-dominant blinds. While I forewarned them that I was going to toss a few “ringers” into each group like another grape varietal and a cheap under $10 Cabernet Sauvignon, I didn’t warn them about this.

I didn’t tell them that I was going to subject them to Gallo’s latest limited release–Apothic Brew.

But as with my exploration of the trend of aging wine in whiskey barrels, I wanted to get as much objective feedback as I could. Let’s face it, it’s hard to approach something like cold-brew infused wine without any preconceptions. You are either going to have a visceral nauseating reaction to the idea or squeal in delight at the possibilities.

While certainly not perfect (or academic), I figured my 27 friends from various backgrounds, age groups and wine experiences were good guinea pigs to give Apothic Brew a somewhat fair shake. The results of the tasting are down below but first some geeking.

The Background

According to Gallo’s marketing, the idea of Apothic Brew came to winemaker Deb Juergenson last year while working the long hours of harvest where she frequently enjoyed staying caffeinated with cold brew coffee. Noticing the similarities between the flavors of red wine and cold brew, Juergenson decided to experiment with infusing the two. Lo and behold, only 5 to 6 short months later Apothic Brew was released on the market in time for April Fool’s Day.

Cute story but I sincerely doubt it played out like that.

Photo by Sage Ross. Released on Wikimedia Commons under CC-BY-SA-3.0

From 2015 to 2017, sales of cold brew have grown by 430%

Gallo is one of America’s most successful companies selling more than 80 million cases of wine a year with nearly $5 billion dollars in revenue. They also have one of the largest and most savvy marketing departments in the industry.

There is no way that this (non-vintage BTW) Apothic Brew wasn’t being laboratory crafted, tested and developed for years.

It’s very likely that the market analysts at Gallo spotted early on the emerging cold brew trend that really took off in 2015 but has certainly been around longer as well as millennial wine drinkers openness to try new things and saw an opportunity.

E.J. Schultz noted in Ad Age in a 2013 interview with Stephanie Gallo, V.P. of Marketing E. & J. Gallo Winery, that “Unlike previous generations, young adults will try anything, including wine served over ice, from a screw-top bottle or even out of a box.”

With the successful launching of limited release editions of Apothic Crush and Apothic Dark (which later became year-round offerings) as well as Apothic Inferno, Gallo is following a popular recipe of crafting a finely tuned marketing campaign based around the latest wine trends and the “limited availability” of their new wine. As Christine Jagher, director of marketing at E. & J. Gallo, describes in a recent interview:

“We will often tease their release to get our loyal followers excited for what’s to come,” Jagher says. “If we can catch their attention at the right time, they will already be searching for a new item by the time it hits the shelves. They will also be likely to help spread the word among their friends and family.” — as quoted to Andrew Kaplan for Seven Fifty Daily, September 27, 2017

That said, it’s hard to find any concrete details about the wine itself. The label lacks a vintage year and only notes an alcohol percentage of 13.5%. But the bottle says zilch about what’s inside. The original Apothic Blend is based on Zinfandel, Syrah, Merlot and Cabernet Sauvignon.  Apothic Crush is a blend of primarily Pinot noir and Petite Sirah so really this wine could be made of just about anything.

It’s a mystery how exactly the wine was “infused” with the flavors of cold brew.  Is it even real coffee? Was a new oak chip/Mega Purple  additive created?

While typical cold brew coffee has around about 26 milligrams of caffeine per fluid ounce compared to 27 milligrams for a standard hot brew coffee, Danielle Tullo of Cosmopolitan notes that Apothic Brew has less caffeine than a standard cup of decaf.

The Blind Tasting

I deliberately placed the wine at the very end of each tasting group. My primary purpose was to make sure that the coffee notes in the wine didn’t wreck my friends’ palates. I wasn’t exactly having the Apothic Brew “compete” with the other wines. My friends knew that there were ringers (a cheap under $10 Cab and a completely different grape). So they were at least expecting something in the $7-15 Apothic price range in the group.

By the time each group got to the last wine, there were vocal and immediate reactions of “Whoa” and “What the hell is this?”.

Some examples of the blind tasting notes on the Apothic Brew from people of various backgrounds–including wine industry folks, casual drinkers and wine newbies.

The most common descriptor was “not horrible but not good”.  Quite a few wondered if I slipped in a non-wine ringer like watered down Kahlua or a “weird stout beer” with another popular guess being a cheap under $10 Cab with Zinfandel blended in.

While “coffee” was obviously the most common tasting note descriptor, the next common descriptors were tannic and tart.

My (non-blind) Notes

Tasting before the blind tasting, I found it had a high intensity nose of coffee. Rather than cold brew it smelled more like a can of Folgers coffee grounds. The coffee really overwhelmed the bouquet, making it very one-dimensional.

On the palate, the coffee certainly carried through but at least some fruit emerged with red cherry notes. Medium acidity offered decent balance to keep it from tasting flabby but it didn’t taste very fresh either. Medium tannins had a chalkiness to them. Coupled with the very thin fruit, the wine felt a little skeletal. Noticeable back-end heat suggested the alcohol is probably higher than the 13.5% listed. However,  the body was definitely medium rather than full. The finish dies pretty quickly.

The Aftermath

A “Red Russian” invented by my friend with a 1:1 ratio of Apothic Brew to milk served over ice.

After the tasting, one of my friends had the idea to add milk and ice to Apothic Brew to make a “Red Russian” cocktail. It was actually kind of tasty! Certainly weaker and tarter than a true White Russian with Kahlua, but drinkable and an interesting riff on the cocktail.

We also experimented with treating the Apothic Brew like a mulled wine by heating it up. We didn’t have mulling spices or dried fruit to add sweetness though. Overall, I would say this experiment was far less successful than the Red Russian. The coffee notes became more pronounced but so did the tartness and thinness with a bitter aftertaste.

Surprisingly, the Apothic Brew tasted better the next day. It actually smelled and tasted more like cold brew with some chocolate notes emerging to add flavor.

Should You Buy It?

While the Red Russian was the best, I was surprised at how much better the Apothic Brew tasted the next day–even out of a plastic cup.

I think the descriptions “watered down Kahlua” and “not horrible but not good” are probably the most apt. The Apothic Brew is certainly different but it’s not disgusting.

The wine’s definitely targeting cold brew fans more than wine drinkers. However, it does have potential for experimentation with wine-based cocktails (a la the Red Russian).

Ideally for its quality level, the Apothic Brew should be priced more inline with the $7-9 regular Apothic Red Blend or the $8-10 “hard cold brews” in the market but expect to pay a premium for its marketing budget with the wine priced in the $14-18 range.

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Whiskey and Wine Revisited

In 2016, I dipped my toes into exploring the strange trend of wine aged in whiskey barrels with my original Whiskey and Wine post.

In that post I did a blind tasting featuring 3 barrel aged wines and one regular red wine ringer thrown in. While I thought this fad would quickly fade, it looks like it has only picked up steam with new entries on the market.

I decided to investigate a little more with another blind tasting of as many different barrel aged wines that I could find. (Results below)

I got bottles of the Apothic Inferno, Robert Mondavi Cabernet Sauvignon and Barrelhouse Red featured in the last blind tasting as well as new bottlings from Mondavi of a bourbon barrel aged Chardonnay (I’m not kidding) and a Cabernet Sauvignon from Barrelhouse. I found new examples from Cooper & Thief, 1000 Stories, Big Six Wines, Stave & Steel and Paso Ranches. For a twist, I also added the 19 Crimes The Uprising that was actually aged in rum barrels.

I tried to find bottles of The Federalist’s Bourbon barrel aged Zinfandel, Jacob’s Creek Double Barrel Cabernet Sauvignon and Shiraz and 1000 Stories “half batch” Petite Sirah but to no avail.

So What’s The Deal?

Why are so many producers jumping on this bandwagon?

On Twitter, wine and lifestyle blogger Duane Pemberton (@Winefoot) had an interesting take.

A similar sentiment was shared on Facebook from one of my winemaking friends, Alan, who noted that the charcoal from the heavy toast of the bourbon barrels could function as a fining agent for wines with quality issues like bad odors.

Now considering that many of the mega-corporations behind these wines like Gallo (Apothic), Constellation Brands (Mondavi & Cooper & Thief), The Wine Group (Stave & Steel) and Concha y Toro/Fetzer (1000 Stories) process millions of tons of grapes for huge portfolios of brands, this actually makes brilliant business sense.

Even in the very best of vintages, you are always going to have some fruit that is less than stellar–often from massively over-cropped vineyards that aren’t planted in the most ideal terroir. Rather than funnel that fruit to some of your discount brands like Gallo’s Barefoot, Constellation’s Vendange and The Wine Group’s Almaden, you can put these wines in a whiskey barrel for a couple months and charge a $5-10 premium–or in the case of Cooper & Thief, $30 a bottle!

Trying to Keep An Open Mind

Bourbon Standards

In this tasting, I wanted to explore how much of the whiskey barrel influence is noticeable in the wine. In the last blind tasting, one of things that jumped out for me is that the Mondavi Cab and Barrelhouse red didn’t really come across as “Whiskey-like” and were drinkable just fine as bold red wines. Meanwhile the Apothic Inferno did scream WHISKEY but it came across more like a painful screech.

To facilitate that exploration, I poured some examples of “Bourbon Standards” that the tasting panel could smell for reference (and drink after the tasting if needed!). My Bourbon Standards were:

Larceny — From Heaven Hill Distillery. A “fruity sweet” Bourbon with noticeable oak spice.

Jim Beam — Old standard from Beam-Suntory. A light Bourbon with floral and spice notes.

Two Stars — A wheated Bourbon from Sazerac. It’s kind of like if Buffalo Trace and Maker’s Mark had a baby, this would be it. Caramel and spice with honey and fruit.

Bulleit — Made now at Four Roses Distillery. Sweet vanilla and citrus.

The Wines

Apothic Inferno & Cooper & Thief

Apothic Inferno — ($13) Made by Gallo. Unknown red blend. This wine is unique in that it only spent 60 days in whiskey barrels (as opposed to bourbon barrels) while most of the other reds spent 90 days. 15.9% ABV

Cooper & Thief — ($30) Made by Constellation under the helm of Jeff Kasavan, the former director of winemaking for Vendange. I did appreciate that this was the only red blend that gave its blend composition with 38% Merlot, 37% Syrah, 11% Zinfandel, 7% Petite Sirah, 4% Cabernet Sauvignon and 3% “other red grapes”. The wine was aged for 90 days and had the highest ABV of all the wines tasted with 17%. This wine was also unique in that it was from the 2014 vintage while all the other reds (with the exception of the 19 Crimes) were from the 2015 vintage.

Barrelhouse — ($13-14) Made by Bruce and Kim Cunningham of AW Direct. A Cabernet Sauvignon and unknown Red Blend aged 90 days in bourbon barrels. Both of these wines were unique in that they had the lowest alcohol levels in the tasting with only 13.2% while most of the other wines were over 15%.

Big Six — ($15 each) Made by god knows who. The back label says it is from King City, California which means that it could be a Constellation brand or it could be made at a custom crush facility like The Monterey Wine Company. They offer a Cabernet Sauvignon, unknown Red Blend and Zinfandel aged 90 days in bourbon barrels with ABVs ranging from 15.1% (Red blend) to 15.5% (Zinfandel).

Paso Ranches Zinfandel — ($20) Made by Ginnie Lambrix at Truett Hurst. While most wines were labeled as multi-regional “California”, this wine is sourced from the more limited Paso Robles AVA. Aged 90 days with a 16.8% ABV.

Robert Mondavi — ($12 each) Made by Constellation Brands. A Cabernet Sauvignon aged 90 days and a Chardonnay aged for 60 days with both wines having an ABV of 14.5%. Like the Paso Ranches, these wines were sourced from the more limited Monterrey County region.

Stave & Steel Cabernet Sauvignon — ($17) Made by The Wine Group. This wine was unique in that it was aged the longest of all the wines with 4 months. Like the Barrelhouse, this wine had a more moderate alcohol of 13.5%

Got only crickets from them on Twitter as well.


1000 Stories Zinfandel — ($17) Made by Fetzer which is owned by Concha y Toro. This was one of the first wineries in the US to release a bourbon barrel aged wine back in 2014 with winemaker Bob Blue claiming that he’s been aging wine in old whiskey barrels since the 1980s. This was the only wine that I could not figure out how long it was aged with the bottle or website giving no indication. The ABV was 15.6%

19 Crimes — ($8) Made by Treasury Estates with wine sourced from SE Australia. Unknown red blend that was aged 30 days in rum barrels with 15% ABV. This was the youngest wine featured in the tasting coming from the 2016 vintage.

The Blind Tasting

To be as objective as possible, especially with some of the wines like the Cooper & Thief having very distinctive bottles, I brown bagged the wines and had my wife pour the wines in another room. We also “splash decanted” all the wines (with the exception of the Chardonnay) to clear off any reductive notes.

After trying the Chardonnay non-blind, my wife would randomly select an unmarked bag, label it A through L and poured the wines in 6 flights of 2 wines each. We then evaluated the wines and gave each a score on a scale of 1-10. Below is a summary of some of our notes, scores and rankings with the reveal to follow. My friend Pete contributed the colorful “personification” of the wines in his tasting notes. The wine price ranges are from my own notes.

To keep our palates as fresh as possible we had plenty of water and crackers throughout the tasting. And boy did our poor little spit bucket get a work out, needing to be emptied after every other flight. But even with spitting, it was clear that we were absorbing some of the high alcohol levels. After 6 reds, we also paused for a break to refresh our palates with some sparkling wine.

Mondavi Chardonnay (Scores 4, 7, 6, 5.5, 4 = 26.5 for 7th place) Vanilla, butterscotch, canned cream corn & tropical fruit like warm pinneapple. More rum barrel influence than bourbon. Drinks like something in the $7-8 range

Wine A (Scores 6, 7.5, 6, 7, 6 = 32.5 for 3rd place) Baby powder and baking spice. Noticeable Mega-Purple influence. Maybe a Zin or Petite Sirah. Minimal oak influence. Some burnt char. Kind of like the girl you met at the carnival, take for a ride but don’t buy her cotton candy. Drinks like something in the $10-12 range.

Many wines were very dark and opaque.


Wine B (Scores 2, 3, 4, 2, 2 = 13 for 11th place) Very sweet. Lots of vanilla. Noticeable oak spice and barrel influence. Little rubber. More rye whiskey than bourbon. Taste like oxidize plum wine. Very bitter and diesel fuelish. Reminds me of a Neil Diamond groupie. Drinks like something in the $7-8 range.

Wine C (Scores 7, 7, 7, 7, 3 = 31 for 5th place) Smells like a ruby port or Valpolicella ripasso. Some wintergreen mint and spice. Cherry and toasted marshmellow. Noticeable barrel influence. Reminds me of Karen from Mean Girls. Drinks like something in the $10-12 range.

Wine D (Scores 3, 4.5, 5, 2, 2 = 16.5 for 10th place) Very sweet, almost syrup. Burnt creme brulee. Burnt rubber. Toasted coconut. Rum soaked cherries. The color is like Hot Topic purple hair dye. Super short finish which is actually a godsend. If this wine was a person, her name would be Chauncey. Drinks like something in the $5-6 range.

Wine E (Scores 6, 7, 6, 8, 7 = 34 for 2nd place) Raspberry and vanilla. Graham cracker crust. Not as sweet as others. Very potpourri and floral. Really nice nose! Smells like the Jim Beam. Little Shetland pony earthiness. High heat and noticeable alcohol. Reminds me of the guy who is really ugly but you like him anyways. Drinks like something in the $14-16 range.

Wine F (Scores 3.5, 5.5, 4, 5, 5 = 22 for 8th place) Toasted marshmellows. Noticeably tannic like a Cab. Raspberry and black currants. Not much barrel influence. This wine seems very robotic. Drinks like something in the $12-14 range.

That spit bucket rarely left my side during this tasting.

Wine G (Scores 6.5, 7, 3, 6.5, 6 = 27 for 6th place) Tons of baking spice. Very noticeable oak. Reminds me of a Paso Zin. Lots of black pepper–makes my nose itch. Slightly sweet vanilla. Most complex nose so far. Would be a really good wine if it wasn’t so sweet. Reminds me of a Great Depression era dad. Drinks like a $14-16 wine.

Wine H (Scores 2, 3, 3, 1, 2 = 11 for 13th last place) Burnt rubber tires. Smells very boozy. Fuel. Taste like really bad Seagram’s 7. Cheap plastic and char like someone set knockoff Crocs shoes on fire. Reminds me of Peter Griffin. Drinks like something in the $7-8 range.

Wine I (Scores 7.5, 6.5, 7, 8, 7 = 36 for 1st place) Dark fruit and pepper spice. Turkish fig. Juicy acidity. Not as sweet. Round mouthfeel and very smooth. Creamy like butterscotch. Not much barrel influence. Reminds me of a sociopath that you don’t know if they want to cuddle with you or cut your throat. Drinks like something in the $14-16 range.

Wine J (Scores 4, 4, 3, 4, 3 = 19 for 9th place) Marshmellow fluff. Caramel. Very sweet. Smells like a crappy Manhattan with cherry. Seems like a boozy Zin. Not horrible but still bad. Not much barrel influence at all. Reminds me of children. Drinks like a $10-12 wine.

The tasting sheets.

Wine K (Scores 7, 6.5, 8, 4, 6 = 31.5 for 4th place) Big & rich. Juicy cherries. Sweet but not overly so. Little pepper spice. Very easy drinking. Something I would actually drink. Not much barrel influence. Makes me think of the “I’ve got a Moon Ma” guy. (author’s note: I have no idea what Pete is referring to here. This is my best guess.) Drinks like a $10-12 wine.

Wine L (Scores 1, 4, 2, 4, 1 = 12 for 12th place) Stewed plums and burnt rubber. Lots of tannins and acid. The worst thing I’ve had in my mouth all week. Pretty horrible. Long unpleasant finish. Reminds me of Sloth from The Goonies. Drinks like a $10-12 wine.

The Reveal

After tallying up the scores, we revealed the wines. In order from best tasting to worst tasting of the barrel aged wines:

The closeness in style and rankings of the 3 Big Six wines were surprising.

1st Place: Barrelhouse Red (Bag I)
2nd Place: Stave & Steel Cabernet Sauvignon (Bag E)
3rd Place: Mondavi Cabernet Sauvignon (Bag A)
Big Six Zinfandel (Bag K)
Big Six Cabernet Sauvignon (Bag C)
Big Six Red Blend (Bag G)
Mondavi Chardonnay (non-blind)
Barrelhouse Cabernet Sauvignon (Bag F)
19 Crimes The Uprising (Bag J)
Cooper & Thief (Bag D)
Paso Ranches Zinfandel (Bag B)
1000 Stories Zinfandel (Bag L)
Last Place: Apothic Inferno (Bag H)

Final Thoughts

One clear trend that jumped out was that the top three wines had moderate alcohol (13.2% with the Barrelhouse to 14.5% with the Mondavi). Overall these wines tasted better balance and had the least amount of the off-putting burnt rubber and diesel fuel note which tended to come out in the worst performing wines like the Apothic Inferno (15.9%), Cooper & Thief (17%), 1000 Stories Zin (15.6%) and Paso Ranches Zin (16.8%).

Another trend that emerged that was similar to the previous tasting (which had the Barrelhouse Red and Mondavi Cab also doing very well) is that the most enjoyable wines were the ones with the least overt whiskey barrel influence. This was true even with the 2nd place finish of the Stave & Steel that was the wine that spent the most time in barrel at 4 months. That is a testament to the skill of the winemaker where the whiskey barrel is used as a supporting character to add some nuance of spice and vanilla instead of taking over the show.

Comparing the 4 month aged Stave & Steel to the 2 month aged Apothic Inferno is rather startling because even with a shorter amount of barrel time the Apothic seemed to absorb the worst characteristics from the whiskey barrel with the burnt rubber and plastic. The 19 Crimes that only spent 30 days in rum barrels didn’t show much barrel influence at all.

It also appears that, in general, Cabernet Sauvignon takes better to the barrel aging compared to Zinfandel though the Big Six Zinfandel did fairly well to earn a 4th place finish. The most difficult task for winemakers is to try and reign in the sweetness. Several of these wines had notes like Wine G (the Big Six red blend that is probably Zin dominant) that they would actually be decent wines if they were just a bit less sweet.

One last take away (which is true of most wines) is that price is not an indicator of quality. Three of the worst performing wines were among the 4 most expensive with the $17 1000 Stories Zin, $20 Paso Ranches Zin and the $30 Cooper & Thief. In fact, the Cooper & Thief tasted so cheap that I pegged it as a $5-6 wine. It is very clear that you are paying for the unique bottle and fancy website with this wine.

Only the $17 Stave & Steel that came in 2nd held its own in the tasting to merit its price though the Barrelhouse Red at $13 and Mondavi Cab at $12 offer better value.

It’s clear that this trend is not going away anytime soon. If you’re curious, these wines are worth exploring but be aware that they vary considerably in style, alcohol and sweetness. Grab a few bottles and form your own opinion.

But take my advice and have some good ole fashion real whiskey on standby. Those “bourbon standards” certainly came in handy after the tasting.

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