Tag Archives: Borne of Fire

The Tariff Trap

During the baseball season in Seattle, there’s a curious event that happens every year when the Toronto Blue Jays visit Safeco Field to play the Mariners.

A Canadian invasion.

While I’m a huge baseball fan, I never really followed the Mariners much. However, working at wine shops along the I-5 corridor connecting Vancouver to Seattle, I was always acutely aware of when the Blue Jays were in town.

Because then I would get a massive run on J. Lohr Seven Oaks Cabernet Sauvignon and Kim Crawford Sauvignon blanc.

It was bizarre how cases I would be sitting on for weeks would suddenly vanish in a mist of maple leafs and excessive politeness. When I talked to these customers to understand why these two wines seemed to be the national drink of Canada, I would hear a familiar response.

“Oh, you won’t believe how expensive these are up in Canada!”
J Lohr LCBO

Or $23 in Toronto

When I traveled to British Columbia and Toronto with the wife for curling tournaments, I saw first hand how right they were.

That $13 bottle of J. Lohr Cab back in the US? $24
That $11 bottle of Kim Crawford? $18-20
That $5 bottle of Yellow Tail Shiraz? $12
That $7 bottle of Ch. Ste. Michelle Riesling? $16-18

Now some of that is obviously because of the exchange rate (currently 1 USD to 1.31 Canadian). But that would only make those J. Lohr and Kim Crawford bottles around $17 and $14. A significant contributor to the disparity is the local taxes and various tariffs that the Canadian government imposes on wine.

Canada has had a long history of protectionist tariffs–which used to be much higher. This CBC broadcast from 1987 when the original NAFTA negotiations were taking place is well worth the 6:38 to watch. There were stark fears that lowering tariffs (which were as high as 66% in Ontario) would be the end of the Canadian wine industry.

Note: I wanted to embed the video directly, but apparently CBC’s website and WordPress don’t get along.

Of course, those concerns were unfounded.

And, in fact, Canadian wines got better because the increased competition pushed producers to improve. You can see a microcosm of this quality movement in the CBC video (4:33) when they interviewed Harry McWatters at his Sumac Ridge Estate vineyard.

As they showed McWatters working in the vineyard, my eyes popped at the 5:01 mark seeing the overhead sprinkler system they were using for irrigation. This is something that California and a lot of major wine regions started phasing out back in the 1970s as drip irrigation became more widely available. Moving away from wasteful overhead systems towards understanding the importance of controlled deficit irrigation has been a harbinger of quality improvement in many regions.

But you can also see from the interview that McWatters was convinced that he could compete with small, quality-minded producers in California. Clearly, over the next couple of decades, he put that faith into practice as evidenced by Master of Wine James Cluer’s 2012 visit to Sumac Ridge (7:46).

Starting at the 1:40 mark, Cluer interviews McWatters’ daughter, Christa-Lee McWatters Bond, who described many of the changes her dad did in response to the free trade agreement–including pulling out hybrid varieties to plant more vinifera.

However, there is still more work to do.

While the quality of Canadian wine is rapidly improving, the high prices of foreign wine continue to be a crutch that holds them back. This is always the folly that comes with limiting competition.

Think about this. In the minds of many Canadian consumers, J. Lohr Seven Oaks is the benchmark standard of a $24 wine.  So how much effort then do Canadian wineries need to put in to make a better $20-25 bottle? Certainly not the same amount that producers in Washington State, Oregon and California need to do where consumers who are looking to spend $20-25 aren’t thinking about J. Lohr Seven Oaks.

Gramercy Picpoul

It’s hard to imagine paying $20 retail for Kim Crawford when stuff like Gramercy’s Picpoul (or $10-15 French Picpoul de Pinet) exists.

Instead, those consumers are looking at wines like:
Chateau Ste Michelle’s Borne of Fire and Intrinsic
Gordon Estate Cabernet Sauvignon
Adelsheim Willamette Valley Pinot noir
Ponzi Tavola Pinot noir
Elk Cove WV Pinot noir
Schug Carneros Pinot noir
Au Bon Climat Santa Barbara Pinot noir
Stags’ Leap Merlot
Trefethen Double T Meritage
Heitz Zinfandel
BV Napa Valley

Or, for a few dollars more, J. Lohr’s Paso Robles Hilltop Reserve Cabernet Sauvignon.

That’s before you even get to loads of compelling values from Australia, South America and Europe as well.

Yes, there is always a risk that consumers will choose these better value options from somewhere else. But the answer to that problem is to raise the bar, not artificially lower it with protectionist taxes and tariffs.

The US is at risk of making the same mistake.

There’s been lots of ink spilled over the recent threat from the US government to slap 100% tariffs on European wines such as Champagne. The primary justification for these threats is “unfair” trade practices, with some thinking that domestic American wineries will benefit from consumers turning away from more expensive European wines.

Already wine writers are penning posts about how folks can “drink around” the tariffs–noting many domestic options as well as countries that are not yet being hit by tariffs.

But it’s extremely telling that many American wine producers, as well as the US Wine Institute, are firmly against the proposed tariffs.

On Twitter, Jason Lett of Eyrie Vineyards in Oregon shared the letter that he sent to the US trade ambassador.

Lett brings up numerous excellent points about the impacts of retaliatory tariffs in other markets (which is already being felt in China). However, he touches on the pratfalls of limiting consumer choice.

Here Lett looks at it from the angle of distributors being hampered in providing a diverse portfolio. However, the lessons of those Blue Jay Weekends in Seattle still echos.

US wines are better when they’re striving to be the best.

Roederer L'Emeritage

Things like Roederer L’Ermitage from California already out-drink many Champagnes. Using tariffs to push up the price of Veuve Clicquot to $60 is not going to make this sparkler more outstanding.

From the fanatical quest of Martin Ray and Robert Mondavi to make wines on par with the greats of Europe to the legendary Judgement of Paris wines that beat them, the American wine industry has succeeded by raising the bar and not settling.

It’s the competition of outstanding Champagne at affordable prices that inspires high-quality producers in Oregon and elsewhere to keep driving. Otherwise, why not settle for Korbel?

The fabulous rosés of Provence put into context how incredibly delicious Bedrock’s Ode to Lulu, DeLille and other American rosés can be.

It’s the high benchmark of Savennières and the Mosel that encourages folks like Tracey & John Skupny and Stu Smith to make some of the best white wines in California.

Likewise, Anna Shafer of àMaurice in Walla Walla doesn’t need the bar artificially lowered with more expensive French white blends to have a reason to chase after the heights of Condrieu with her Viogniers.

It’s a trap to get complacent and think that pricing or placement is going to win the day. Yeah, that protectionism might give you a short term buffer, but it comes at a cost.

After all, how much of a victory is it to have consumers singing your anthem in another stadium if they’re drinking someone else’s wine?

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Tracking the Tastemakers

Photo by Petrovsky. Uploaded to Wikimedia Commons under CC-BY-3.0

I’m reminded of Austrian puppeteer Karin Schäfer often when I walk into a supermarket’s wine department.

Recently Wine Enthusiast released their Top 40 Under 40 Tastemakers for 2018–a list highlighting the folks who are “… doing their part to lead the conversation and leave a lasting influence on the world of food and drink for generations to come.”

Admittedly lists like this usually illicit an eye roll response from me because of the feel of puffery that abounds in them. Often when I look more critically at these kinds of list, such as Social Vignerons’ 2018 Top 40+ Wine Influencers which I reviewed in my post Under the (Social Media) Influence, I find an absence of voices and views that actually do influence me to check out a new wine, winemaker or region.

Then there is the cynical part of me who looks at the world of wine through the jaded sunglasses of supermarket shelves dominated by mega-corporations and massive consolidation among distributors which leaves me feeling that the real “tastemakers” in the US sits on the boards of E&J Gallo, Constellation Brands, Diageo, Brown-Foreman, Beam Suntory, Treasury Wine Estates, AB InBev, Costco, Young’s Market Company, Republic National Distributing and Southern Glazer’s Wine & Spirits.

But that wouldn’t make a very exciting list now would it? Plus, I’m sure the puppeteers that are heading the decision-making at these companies would prefer to keep their strings hidden.

A Taste of Vox Populi

While the geek in me would love to see more people get excited about Pét-Nat sparklers and wines made from unique grape varieties like Trousseau, Fiano, Touriga Nacional, Pošip, Xinomavro and others, I know I’m in the minority.

So I sit by and shake my head as people go nuts over wines aged in bourbon barrels, mixed with cold brew coffee, Frosé cocktails, blue wine or silly packaging with “living labels”–the quality of the contents inside the bottle be damned.

Can’t argue with success even if it is not your cup of tea.


Even trends that start out on a craft level soon get co-opt and commercialized like how making cider from red-fleshed heritage apples became the latest rosé trend. The rye whiskey heritage that pre-dates the Revolution is now “marketable” with the big boys like Jack Daniels, Woodford Reserve, Wild Turkey and Jim Beam hopping on the rye wagon and expanding their portfolios. Patron and Jose Cuervo have their eyes set on the Mezcal market.

And let’s not even get started with what’s become of the sour beer and hazy IPA segments.

But c’est la vie.

If there is a dollar to be made in the beverage industry, somebody will be there to make it.

In vino veritas

Like wine, there is truth in innovation and if history has taught us anything over the course the 10,000+ years that humans have been consuming alcohol it is that we do like a little variety in our tipple–even if that variety is pumpkin spiced flavored.

Photo by Stephen Witherden. Uploaded to Wikimedia Commons under CC-BY-2.0

Y’all know its only a matter of time till Apothic PSL comes out, right?


To that extent, I’ll set aside my cynicism to look at Wine Enthusiast’s list and highlight for you some of the folks whose stories I’ve found spark just a bit of hope in my world weary heart.

Maggie Campbell – President/Head Distiller, Privateer Rum; Board of Directors Vice President, American Craft Spirits Association

A female head distiller who has a WSET diploma and is pursuing a Master of Wine certification? Badass! My wife is from the Peabody/Salem, Massachusetts area which is a short drive from Privateer Rum in Ipswich so the next time we’re visiting family back east, I’m definitely putting this distillery on my “Must Visit” list.

Paul Elliot — Founder, Loft & Bear

In all honesty, the vodka industry has been something of a joke the last couple decades with flavors and marketing holding more sway than quality and craftsmanship. I have to tip my hat to the small craft distilleries who try their best to forge a living in this category. While the whiskey, gin, rum and tequila categories have their Goliaths, those mediums at least give the Davids a few rocks of opporunities to differentiate themselves with their ingredients and aging. That’s a tougher task in the craft vodka segment.

Kudos to Elliot and Loft & Bear which not only wants to stand out from the pack but also wants to give back through their charity commitments.

Jim Fischer and Jenny Mosbacher — Co-winemakers, Fossil & Fawn

Photo by  Cornischong . Uploaded to Wikimedia Commons under PD-self

Admit it. You can see Treasury Wine Estates coming out with a “Living Amphora” series of Natural Wines at some point.

While I haven’t always been enthralled with the quality of natural wines, I do respect the commitment and passion behind the people who make them. I haven’t had a chance to try Fossil & Fawn yet but, being Pacific Northwest neighbors, I’ll certainly make an effort to seek them out when I’m in the Portland area.

But, and I’m going to let my cynicism slip in here, I do think that the moment when the Natural Wine Movement has made it will be when wineries like Fossil & Fawn start getting gobbled up by mega-corps like Constellation Brands (a la AB InBev’s mad buying spree of craft brewers).

It will be both a sad and triumphant time for the Natural Wine Movement but I’ll raise a glass and hope that folks like Fischer & Mosbacher still stay part of La Résistance and can make a healthy living doing so.

Maya Dalla Valle – Director, Dalla Valle Vineyards

Dalle Valle has been one of the few Napa “cult wines” that I’ve believed have been worth the hype. It is heartening to see the vineyards still stay in the family and that rather than resting on her name, Maya has gone out into the world to gain real experience at wineries across the globe.

Jésus Guillén — Owner/Winemaker, Guillén Family Wines; Winemaker, White Rose Estate

The last few times I’ve had White Rose wines from the Dundee Hills, I’ve been impressed. Learning about Guillén’s story gives me reason to explore these wines more as well as his own family estate wines.

The windmill that is featured on many of the Long Meadow Ranch wines is still holding the fort on their Mayacamas property overlooking Rutherford.


Chris Hall — Proprietor/Chief Operating Officer, Long Meadow Ranch

Long Meadow Ranch has been one of my favorite Napa estates for a while. Such an under the radar gem with a great winemaking pedigree that began with the legendary Cathy Corison and now features Ashley Heisey (previously of Far Niente and Opus One), Stéphane Vivier (previously of Domaine de la Romanee-Conti’s owners’ California project–Hyde de Villaine) and Justin Carr (previously of Cakebread, Rudd and Hourglass).

But visiting the estate a couple years ago as well as their delicious farm-to-table restaurant really hit home for me the Hall family’s commitment to sustainability and the environment.

Jonathan Hajdu — Winemaker, Covenant Wines

I’m not Jewish but I’ve listened to many Jewish friends over the years lament about the poor selection and quality level of many kosher wines–especially those that are mevushal which are flash pasteurized so they can be handled by non-Jews.

While I know that there are quality minded producers in Israel and abroad making kosher wines, their small productions and the hurdles of importation limits their access to US consumers. Being based in Napa and Sonoma, Covenant Wines does have the potential to fill in a sorely needed niche. It never hurts when you have fruit sources like Rudd’s Oakville Estate and Mt. Veeder vineyards!

Their limited production will make them hard to find outside the Pacific Northwest but if you get an opportunity to try Trout’s VITAL wines, take it.

Ashley Trout — Owner/Winemaker, Brook & Bull Cellars; Head Winemaker, Vital Wines

I’ve been a fan of Ashley Trout since her first project, Flying Trout Wines which is now owned by TERO estates. Recently I was really impressed with her VITAL rosé at the Walla Walla Valley Wine Alliance tasting earlier this year which I documented in my Walla Walla Musings post.

The entire VITAL project is super cool and worth supporting with all the profits from the wine label going to the SOS Clinic of Walla Walla that provides healthcare for under-served members of the community–including many vineyard workers and their families.

I was wondering why Ashley Trout was pictured in her Wine Enthusiast photo op drinking Duckhorn wine until I read that she is married to Brian Rudin the winemaker of Duckhorn’s Red Mountain project, Canvasback. They have two kids who have likely inherited some really good winemaking genes.

Katarina Martinez — Owner/Head Brewer, Lineup Brewing

While no industry is immune, the beer industry has had a lot of light shined recently on the rampant sexism that women working in the industry face. There is even a website called Beer & Sexism which documents stories of women brewers and employees with experiences that range from mild (but thoroughly annoying) mansplaining to severe sexual harassment.

There is no universal blessing bestowed on women that means they’re going to make better beer but with women brewers representing only around 10% of the industry, its worth going out your way to support the underdog.

While it will probably be tough to find the New York-based Lineup Brewing on the West Coast, I’ll keep an eye out for Martinez’s brews.

Krista Scruggs — Vigneronne, Zafa Wines

This entry had me raising an eye brow and going “Whoa!”. Scruggs with her Vermont-based Zafa Wines is experimenting with co-fermenting wine grapes with farmed and forage apples as a sort of a wine-cider hybrid project that sounds crazy cool.

I have no idea how easy her stuff is to find but its worth the search to find what Scruggs describes on her website as “JUST FUCKING FERMENTED JUICE FROM RESPONSIBLY FARMED LIVING FRUIT.

Jeff Lindsay-Thorsen — Winemaker/Co-owner, W.T. Vintners/Raconteur Wine Company; Wine Director, RN74

I don’t hide my affections for W.T. Vintners’s wines like their delicious rosé and very Old Worldish 2015 Boushey Vineyard Rhone blend that beat out (for me) the 2014 Sadie Family Columella (which was nearly 3x the price) at this year’s Washington vs World Blind Tasting Event. Plus, the food and wine experience at RN 74 in Seattle is second to none.

This Madeira flight at RN74 featuring (left to right) a 1988 Malmsey, 1976 Terrantez and a 1948 Bual (!!!) is among my Top 10 lifetime wine moments for sure.


That said, I’m still a bit skeptical at how much influence winemakers and sommeliers have in the bigger scheme of the industry. Yeah, they can make great wine and put together a great list but for the majority of wine drinkers who are picking up a bottle of wine at the grocery store or Costco to take home for dinner, they’re more apt to be swayed by fancy packaging than by “terroir-driven, single-vineyard wines.”

Sorry, my cynicism is leaking out again.

Kelli White — Senior Staff Writer, GuildSomm

For me, personally, I will have to say that Kelli White has been the one figure on this list who has actually influenced my tastes and approach to wine. Over the last year since I’ve discovered her work on GuildSomm, she has become one of my favorite wine writers.

I’ve learned so much from her with this just being a small sampling of some of her outstanding work.

The Devastator: Phylloxera Vastatrix & The Remaking of the World of Wine

The Evolution of American Oak

Photo by εγώ. Uploaded to Wikimedia commons under free licenses.

The root of my Xinomavro obsession of late.

Gods & Heroes: Xinomavro in Northern Greece

Brettanomyces: Science & Context

Major Maladies of the Vine

The GuildSomm website is worth bookmarking just for her articles alone.

Hannibal ad portas

These next listings are probably the most realistic inclusions on Wine Enthusiast’s list because these folks actually have the position and power to influence the market in substantial ways.

Neil Bernardi – Vice President of Winemaking, Duckhorn Wine Company; General Manager, Kosta Browne

Duckhorn has grown immensely from it founding as a small Napa winery by Dan and Margaret Duckhorn in 1976. It’s becoming a large mega-corp in its own right with a portfolio of brands that includes Paraduxx, Goldeneye, Migration, Decoy, Canvasback, Calera and Kosta Browne. This is a story not that far off from that of Ste. Michelle Wine Estates which started as a small Washington winery and now has a portfolio that includes more than 26 brands like 14 Hands, Columbia Crest, Erath, Borne of Fire, Northstar, Spring Valley Vineyards, Conn Creek, Patz & Hall and Stag’s Leap Wine Cellars.

Duckhorn’s growth is on a steep trajectory and I don’t see their strings of acquisitions slowing down. A big question, especially as they acquire more vineyards and contracts, is whether they will continue to keep their brand holdings in the upper premium range or expand more of their value offerings like Decoy.

Katie Jackson — Vice President of Sustainability and External Affairs, Jackson Family Wines

Photo by 	Jim G. uploaded to Wikimedia Commons under CC-BY-2.0

Vineyards outside Kendall-Jackson’s Wine Center in Santa Rosa.

Yeah, Jackson Family Wines is huge with over 30 brands in California (including La Crema, Siduri, Brewer-Clifton, Byron, Cambria, Freemark Abbey, Cardinale and Copain), a growing presence in Oregon (buying Penner-Ash and Willakenzie among others) as well as wineries across the globe. They make (and have no problem selling) more than 3 million cases a year of their Vintner Reserve Chardonnay.

That translates to a lot of influence and sway in the industry so it is heartening to read about Katie Jackson’s effort to promote sustainability across her family’s empire including the public release of sustainability reports. Just a few days ago it was announced that more than three-quarters of the company’s vineyards (which includes 12,000 acres under the Kendall-Jackson label alone) are certified sustainable.

That’s a significant needle mover that will certainly have a long term impact on not only the wine industry but on the health of the environment as a whole. While I can often be dour on large wine companies, I have to sincerely applaud Katie Jackson and the Jackson family for these efforts.

Maybe there is hope for my cynical heart yet.

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August is Washington Wine Month!

Photo taken by self. Uploaded to Wikimedia Commons as User:Agne27 under  CC-BY-SA-3.0Yeah, I know it kinda feels like we just had a Washington Wine Month not that long ago.

Technically this past March was just Taste Washington Wine Month which highlights the big Taste Washington Event in Seattle that features over 225 wineries and 65 restaurants as well as activities (like seminars and The New Vintage Party).

But this month is the real Washington Wine Month. I swear! The Washington State Wine Commission even bought the domain www.winemonth.com to let the world know that August is Washington Wine Month.

Okay, it’s silly marketing but, hey, why waste a good excuse to drink and geek out about Washington wine? I’m in.

While throughout the month I’ll be highlighting Washington wines in my 60 Second Wine Reviews, I wanted to kick off the fun with a little primer of some of the great blogs, Twitter feeds and books that I used when researching my posts on Washington wine and wineries.

At the end I also feature a highlight of some of my favorite Washington-related posts and reviews that I’ve done here on Spitbucket. If you want to stay up to date with the fun be sure to subscribe so you can get posts sent right to your email.

Great Wine Blogs with a Washington-bent

Washington Wine Report (@wawinereport) — Though Sean Sullivan has moved up to the big leagues of wine writing being the Washington beat reporter for Wine Enthusiast, he still finds time for his Washington Wine Report that has been the benchmark standard for Washington wine blogging for some time.

Screenshot from Great Northwest Wines (8/1/18)


Great Northwest Wine (@GreatNWWine) — More of an online magazine than necessarily a blog but few cover the Pacific Northwest wine scene better than Andy Perdue and Eric Degerman.

VinoSocial (@VinoSocialNancy) — While not completely Washington-centric, Nancy Croisier does have a lot of experience and great insights to share about the Washington wine industry. She also wrote up a great post with all the relevant hashtags for folks wanting to promote and follow Washington Wine Month activities.

Wine Diva Lifestyle (@Shona425) — Shona Milne is one of the original bloggers covering the Woodinville wine scene that is now home to over 100 wineries.

Woodinville Wine Blog (@woodinvillewb) — With such explosive growth in the industry, it’s great to have multiple feet on the ground covering it. Written by a team of 3 friends who explore the food and events happening in Woodinville as well the wine.

Washington Wine Blog (@WA_WINE_BLOG) — A blog ran by 3 doctors who also share their love for the wines of Oregon and California as well.

Write for Wine (@WriteforWine) — Though Margot Savell’s blog has a global scope, she is another pioneer in the Washington wine blogosphere which she has been covering since 2007.

Wild Walla Walla Wine Woman — While Catie McIntyre Walker’s blog isn’t as active as it once was, she–like Shona–is one of the original pioneers in the Washington wine blogging scene with Catie’s focus being on the outstanding wines of Walla Walla. With over 140 wineries, there is still a lot of great stuff to discover.

Washington Wineries on Twitter Worth a Follow

Of course all wineries are going to want to promote their wines and events, but I like following these wineries because they will also give you behind the scenes peaks into the fun stuff of making wine instead of only posting promotions and bottle porn pics.

Lagana Cellars (@LaganaCellars) — Carmenere at bud break and just before veraison. Oh and robin eggs!

Photo taken by self and uploaded to Wikimedia Commons as User:Agne27 under CC-BY-SA-3.0

Chris Figgins at the 2012 Taste Washington Grand Tasting.


Cote Bonneville (@cotebonneville) — Baby chicks!

Figgins Estate/Leonetti (@FigginsFerment) — This is more of Chris Figgins’ personal twitter account but it has great content and pics showing life in Walla Walla as well as the development of their new Toil vineyard (my review of one their wines) and construction of their Figgins barrel room caves.

Claar Cellars (@claarcellars) — Veraison on Pinot gris! Watch a bottling machine in action!

Maryhill Winery (@MaryhillWinery) — I’m okay with bottle porn when it is tied into mouthwatering and delicious food-pairing recipes but what I live for are retweets of aerial drone shots of their spectacular vineyards in the Columbia Gorge!

Books About Washington Wine

Washington Wines and Wineries: The Essential Guide by Paul Gregutt — Still the magnum opus of Washington wine. Check out my review of the book here.

Wines of Walla Walla Valley: A Deep-Rooted History by Catie McIntyre Walker — Written by the original Wild Walla Walla Wine Woman, no one knows the valley, the people or the wines better than her.

Essential Wines and Wineries of the Pacific Northwest: A Guide to the Wine Countries of Washington, Oregon, British Columbia, and Idaho by Cole Danehower — Up until he passed away in 2015, Cole Danehower was one of the best authorities on the wines of the Northwest. Coupled with the beautiful photographs from Andrea Johnson, this book is something to treasure for multiple reasons.

Discovering Washington Wines: An Introduction to One of the Most Exciting Premium Wine Regions by Tom Parker — A bit outdated (2002) but super cheap on Amazon. What I found most fascinating about this quick and easy to read book was the compare and contrast between how the future looked for the Washington wine industry back at the turn of the century versus the whirl wind of success it’s seen over the last 20 years.

WineTrails of Washington by Steve Roberts — Also a tad outdated (2007) but still a quite useful tool to plan your winery tours in Washington. Just keep in mind that we have around 300 more wineries than we did when Roberts first wrote his book. Still my dog-earred and marked up copy gets pulled off the shelf from time to time as I compare the growth in his very well thought out “wine trails” that group wineries by locations. His WineTrails of Walla Walla (2010) is a smidgen more up-to-date.

The Wine Project: Washington State’s Winemaking History by Ronald Irvine and Dr. Walter Clore — A required textbook for my Washington Wine History class when I was at the Northwest Wine Academy because this truly is the textbook dictum of the people and moments that deeply impacted this state’s wine industry.

A Few of My Favorite Washington-related SpitBucket posts

The author with Bob Betz (right) and Louis Skinner (left) at Betz Family Winery

The Legend of W.B. Bridgman
The Mastery of Bob Betz
Exploring The Burn with Borne of Fire

Getting Geeky with Whidbey Island Siegerrebe
Getting Geeky with Bunnell Malbec
Getting Geeky with Gramercy Picpoul
Getting Geeky with Savage Grace Cabernet Francs
Getting Geeky with Soaring Rooster Rose of Counoise

Quilceda Creek Release Party
Event Review — Washington vs The World Seminar
Walla Walla Musings
It’s time to catch on to Passing Time
Making a Bet on Washington Chenin blanc

Loved the interplay of rich dark fruit and savory spice with mouthwatering acidity in this 2015 Hence Syrah from Walla Walla.


60 Second Wine Review — Hedges In Vogue Cabernet Sauvignon
60 Second Wine Review — àMaurice Viognier
60 Second Wine Review — Temper Red Blend
60 Second Wine Review – Gordon Cabernet Sauvignon
60 Second Wine Review — Hence Syrah
60 Second Wine Review — Lauren Ashton Cuvee Meline
60 Second Wine Review — Apex Catalyst
60 Second Wine Review — Sinclair Estate Vixen
60 Second Wine Review — Lost River Syrah
60 Second Wine Review – Browne Site Series Cabernet Sauvignon
60 Second Wine Review — Scarborough Stand Alone Cabernet Sauvignon
60 Second Wine Review — Tagaris Pinot noir
60 Second Wine Review — Woodward Canyon Artist Series

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Exploring The Burn with Borne of Fire

Going to need more than 60 Seconds to geek out about this new Washington wine.

In January, Ste. Michelle Wine Estates released their newest wine, Borne of Fire, featuring fruit from the newly proposed AVA The Burn of Columbia Valley. A 2016 Cabernet Sauvignon with 10% Malbec blended in, Borne of Fire is the only wine currently on the market that features fruit exclusively from this new region in Washington State.

The Burn

Located in Klickitat County just west of the Horse Heaven Hills and east of the Columbia Gorge AVA, The Burn encompasses the plateau and benchland bordered by the Columbia River to the south and two creeks (Rock and Chapman) flanking it northwest and northeastern sides. The name comes from the tradition of settlers in the late 1800s and early 1900s of setting the entire plateau on fire in the fall to provide ash and fertilizer that would rejuvenate the grasslands in the spring when the horses needed to be fed.

Cabernet Sauvignon vines were first planted in 2002 by Chateau Ste Michelle and the Mercer family of the Horse Heaven Hills. In 2015, plantings were greatly expanded with more Cabernet Sauvignon, Malbec, Syrah, Sangiovese and Chardonnay. Of the nearly 17,000 acres in the proposed AVA, 1261 acres are currently planted. Chateau Ste. Michelle already has plans to expand to 2100 acres.

This expansion would surpass the 1671 acres currently planted in Walla Walla and almost reach the 2225 acres planted in Red Mountain.

The Next Red Mountain?

Map from the Washington State Wine Commission with edits added by the author

Location of The Burn within Washington State

The propose AVA draws some comparison to Red Mountain with its warm temperatures and similar heat accumulation numbers. However, the heat is spaced out over a longer growing season that allows more hang time to ripen stem and seed tannins while still maintaining fresh acidity.

The unique soils of The Burn are a mixture of silt-loam and loess that retains water better than the gravel and sandy loam typical of Red Mountain and many other Eastern Washington AVAs. With an average of 8.7″ of rain, vineyards in The Burn have reduced needs for irrigation and the potential to dry farm in some vintages.

The AVA petition for The Burn was officially accepted October 31st, 2017 with Joan Davenport (of Washington State University and Davenlore Winery), Kevin Corliss (of Ste. Michelle Wine Estates) and John Derrick (of Mercer Canyons) as the petitioners.

Wine Stats

Borne of Fire is made by Juan Muñoz-Oca, the head winemaker of Columbia Crest and Intrinsic, at Ste. Michelle Wine Estate’s Paterson facility. The wine is 90% Cabernet Sauvignon and 10% Malbec.  Sourced from 2015 plantings, the Malbec was harvested after only its second leaf.

The Cabernet grapes were mostly fermented whole cluster with the stems. The wine was then aged nearly a year in large 120 gallon puncheons of Hungarian oak. The casks were lightly toasted to pay homage to The Burn’s history. Around 35,000 cases were produced for the inaugural release. Plans for the 2017 release has that number jumping to 95,000 cases.

The Wine

Photo by Imtiyaz Ali. Uploaded to Wikimedia Commons under CC-BY-SA-3.0

This very young wine has some fresh red cherry notes.

Medium-minus intensity nose. Very tight. Some red cherry and spice. There is an interesting black tea component on the nose that I usually associate with Pinot noir from the Yamhill-Carlton District (like stuff sourced from Shea Vineyards).

On the palate, the tightness and youth still hold court. Medium plus acidity and medium plus tannins lock the fruit and doesn’t allow much to express itself. Working it around a bit in the mouth lets some red currant join the cherry fruit from the nose. The finish is short but that intriguing mix of black tea and “Malbec-like” spice briefly appears.

The Verdict

At around $23-26, you are buying this wine on its potential–both of the wine and the terroir of The Burn. As Red Mountain Cabernet Sauvignon usually cost $35+, this AVA could offer compelling value.

There are definitely some intriguing hints. I can see this wine developing on a steep learning curve over the next year. Right now, it just needs more bottle age.

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