Tag Archives: Long Meadow Ranch

How Can Wineries Use Instagram Better?

It’s been a little over a month since I wrote my post Why Do Winery Instagram Feeds Suck So Much? which garnered some tremendous responses. Many folks have emailed me, including wineries, to share their thoughts.

Photo by Today Testing (for derivative) featuring work from Pexels. Uploaded to Wikimedia Commons under CC-BY-SA-4.0

I was most surprised at the number of wineries that asked me to “audit” their feeds. I have to give them massive credit for seeking honest feedback. It’s effortless to get lulled into the status quo, thinking that if you’re getting an okay amount of “likes” and “shares” that you must be doing good.

The vast majority of responses to my original post has been agreement that, yes, winery Instagram feeds do tend to suck.

But that’s not a universal sentiment. There was one really thought-provoking comment left by an owner of a social media agency that sharply disagreed with my take. You can go to the article to read her six-point comment as well as my reply. I appreciate her contrarian view and suspect that it’s probably shared by quite a few folks who run social media marketing firms.

But while we both agree that “authenticity” is vital, there are a few things about that contrarian view that I just can’t buy into–especially when it comes to marketing to Millennials who are the biggest users of social media.

Brand Awareness: The Be-All, End-All of Marketing?

One of the main points that commentator made was that “Regular pictures of the bottle help to keep the label top of mind is pretty basic, crucial even, to drive awareness and brand recognition- especially for new or boutique wineries.”

Now, I’m not against any pictures of wine labels appearing in social media feeds. My issue with “bottle porn” is the gratuitousness and oversaturation of it. Essentially many wineries take the idea of “Brand Awareness” and drive it off a cliff trying to emulate McDonald’s or Starbucks.

Here’s the thing. Wineries (especially small boutique wineries) are never going to be McDonald’s or Starbucks. It’s silly to take their idea of branding as benchmarks to emulate. People don’t look for the same things from wineries that they do from MacDonald’s or Starbucks. With those latter behemoths, they’re banking on the “top of mind” impulse buy.

I’m hungry. There’s a McDonald’s. You’ve got a Starbucks cup. You know, I could use some coffee.

Photo of image Created by Street Advertising Services for the Barefoot Wine Reverse Graffiti campaign in UK. Uploaded to Wikimedia Commons under CC-BY-3.0

Don’t mind the bird poop on the sidewalk. It adds street cred.

While you can make a valid argument that supermarket wines need to bank on some of this recognition impulse buying, this is not going to work the same way for a small boutique winery. Seeing a few random bottle porn pics on Instagram is not going to help these wines stand out in the massive wall of wine.

If you’re a small boutique winery playing in the arena of “Brand Awareness,” you’re always going to get trampled underneath the bare feet of the big boys.

Instead, small wineries need consumers who are actively looking to find their wines. They need consumers who are engaged and motivated.

They need intention, not impulse.

Brand recognition only gets you so far. Relationships will take you further.

The goal of small boutique wineries should not be “top of mind.” You’re never going to achieve that. But you can most definitely squeeze a little place in the hearts of consumers who feel connected to your wines because they feel like they know you and know a part of your story.

Photo by Matt Pourney. Uploaded to Wikimedia Commons under the public domain.

If you’re expecting to win the “Battle of the Wine Wall” with brand awareness and bottle porn, then you’ve already lost and dragons won’t help you.

That should be the goal of every winery’s social media strategy–building the relationships that consumers have with their brand.

Saturating your feed with nothing but bottle pics and fake poses doesn’t give the consumer anything to connect with. It doesn’t tell us anything about the people and places that makes a wine worth finding. There is no motivation to want to search online, get in a car, visit a store or winery.

It’s just…porn. Pretty pictures. A cheap thrill. Well, maybe not so cheap for the wineries that pay beaucoup bucks to marketing firms for the staged photoshoots.

So how can wineries inspire (good) intention on Instagram?

Well, the first thing you should not do is to treat your social media like “one big commercial.” Just no. Don’t.

This is especially vital if your winery is trying to capture the attention of Millennials. Because, if you haven’t heard, Millennials hate ads. Like we really, really, really hate them.

Now sometimes we’ll allow the subtle stuff, which is where the “bottle porn phenomena” got its start. But eventually too much is too much and all the subtlety is lost. Then you start venturing into the area where we feel like you’re ruining our social media experience.

Instead of putting you “top of mind,” you’re moving to the top of our shit list. That’s inspiring a bad kind of intention. I’m not kidding. Ask any Millennial you know and they’ll name a few brands that they absolutely refuse to buy because of how annoying their advertising is.

For me, Jared and Coit Cleaning can go to hell.
Photo by M.O. Stevens. Uploaded to Wikimedia Commons under CC-BY-SA-3.0

Maybe this is why Millennials are supposedly killing the diamond industry? So that no one will ever talk about going to this godforsaken store again. I’ve never set foot in here and never will because of their annoying ads.

And, honestly, while I wouldn’t say that they’re on a “shit list,” there are several wineries that have completely zapped any enthusiasm or interest I had in finding their wines simply because of how boring and porn-saturated their IG feeds were. It’s not like I would adamantly avoid their wines, but with so many other options competing for my wallet, “Why bother?”

That’s what you have to remember. There are so many other options competing for your consumer.

The ones that are going to get their attention are the ones that give them a reason to bother. For a demographic that craves connection and engagement, you have to meet them where they’re at.

You have to enhance their social media experience, not ruin it. Show us something interesting and engaging.

Show us something like Grgich Hills which lets visitors stomp grapes during harvest.

Or Long Meadow Ranch which, during Pride Month, subtly let all its followers know that everyone is welcomed there without nary a rainbow flag or pinkwashing in sight.

Show us some history like Charles Krug Winery or Buena Vista in a way that lets us know that we can take part in that history.

Share what makes you unique even if it’s your passions outside of wine like the art of James Frey of Trisaetum or beekeeping at Spottswoode.

Or just share your geeky love of doing what you do like what comes through in every IG post by the Mullineux family.

Show us your people because that is the one thing that most sets you apart from every other winery. From the vineyard workers, to harvest interns, the winemaking team, hospitality, everyone–they each put their own unique imprint on your wine.

I raved about this on Twitter during my #WineMktMonday chat, but I absolutely adore this IG post from Côte Bonneville.

Screen shot from Côte Bonneville IG https://www.instagram.com/p/ByiIlengOyO/

Rock on, Rosa! You better believe that I’m going to find some Côte Bonneville wine (like their gorgeous DuBrul Cab or crackling off-dry Riesling) to toast to her and the Côte Bonneville team’s efforts.

Heck, show us their family like this excellent post that Frog’s Leap Winery did to highlight a proud papa moment of one of their cellar crew.

And, well, cute animals never make a bad post. Seriously, you have to look at these baby sheep at Hanzell!

Now if you look at the IG accounts for all of those wineries, yeah, you’re going to see some bottle shots.

But their PPP ratio (People:Places:Porn) is far healthier than what you see on most winery Instagram accounts. And every single one of them gives me a reason to pay attention–a reason to feel a connection to their brand.

As a consumer, those kind of IG posts motivate me to seek out their wines with intent. They’re not crossing their fingers and hoping that brand recognition and impulse blows customers into their tasting rooms like tumbleweeds. Instead, they’re creating the wind that’s doing the moving.

Bottom line: People are always going to be better than bottle porn.

Photo from Nationaal Archief / Spaarnestad Photo, SFA006004681. Uploaded to Wikimedia Commons with no known copyright restrictions.

Maybe we need to get him frolicking on the beach? That should score some “likes”!

A consumer is always going to be able to make more of a connection with a real, living breathing person than an inanimated wine bottle. Every time. Everywhere.

You’re not selling vacuum cleaners. We don’t need to know all the products and features. But a HUGE part of wanting your wine is driven by knowing you. After all, the wine is a product of the passion and people behind it.

While I respect the hard work and effort of marketing firms, and I’d like to think that their hearts are in the right place, I need to be brutally blunt here.

If the people you’re paying to market your wines are telling you that you need to treat social media like “one big commercial,” then you’re wasting your money with them.

Yes, I’m sure they can point to plenty of metrics showing how many “likes” or “shares” and “comments” that a fancy, professionally shot and beautifully curated spread has. But tell me this…

Can anyone buy your wine with a “like”? With a “share”? How many comments of heart-eyes emojis can you point to that turned into real customers motivated to seek out your wines?

I’m not saying that metrics aren’t important. But they can be overstated. Ultimately the question that every winery should ask about their social media strategy is:

Do I want to chase likes and shares, or do I want to chase connections and sales?

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60 Second Wine Review — Hunt & Harvest Picpoul

A few quick thoughts on the 2016 Hunt & Harvest Picpoul from Rutherford in Napa Valley.

Hunt & harvest picpoul

The Geekery

Hunt & Harvest is the new label of Chris Hall of Long Meadow Ranch fame. Along with Dan O’Brien (formerly of Larkmead and owner of Gail Wines in Sonoma), Hall created the label to produce varietal wines from various vineyards in Napa Valley.

In addition to the Picpoul, they also produce a Sangiovese, Sauvignon blanc and Cabernet Sauvignon from Napa as well as Rutherford designated Merlot & Cab. Additionally, they source Pinot noir from a Willamette Valley vineyard that is just outside the Dundee Hills AVA.

The Picpoul is 100% varietal from Rutherford that was aged in stainless steel.

The Wine

Photo By Ulf Eliasson - Own work, CC BY 2.5

Even when the glass was empty, you could still smell the honeysuckle.

Medium-plus intensity nose. Was a smidge reductive under the screw cap but that quickly blew off to reveal white floral honeysuckle and green apple notes.

On the palate, the green apple carries through with some lemon citrus peel notes joining the party. Medium-plus acidity is lively. Not quite the lip-stinging of Languedoc examples, but very nervy.

There is a lot of texture to the medium-bodied mouthfeel that would have suggested neutral oak but that’s obviously not the case. (Perhaps skin contact?) Long finish is mouthwatering and extremely floral.

The Verdict

While I’ve had a lot of great wine this week in the lion’s den of Napa Cab country, few wines have made my heart soar as much as finding this bottle of Picpoul. And from Rutherford of all places!

Undoubtedly, Rutherford has some blessed terroir with a lot of history. But it’s always seemed like an endless carpet of Cabernet Sauvignon with maybe a smattering of other Bordeaux varieties here and there. High price tags also trademark Rutherford, but at $25 this Hunt & Harvest Picpoul is a screaming good deal. Even paying restaurant mark-up of $55 I felt extremely pleased with the freshness, depth and vigor of this wine. Well worth seeking out.

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Start-ups and Sangio

Being in love with a techie, you’re never far from the siren song of start-ups. In her long career, my wife is 0 for 3 following that tune. Still, the excitement of building things from the ground up and being part of something innovative keeps luring her back. That’s why we found ourselves uprooting our lives and moving 5000 miles away from her cozy job at Google to a new start-up in France.

Villa Ragazzi Sangiovese

It takes a lot of nerve to set aside the doubts in your head to pursue what ignites your heart. That is a sentiment that Michaela Rodeno of Villa Ragazzi knows very well. As I learned more of Rodeno’s story, I began to understand the fire that drives people like my wife and Michaela. These are folks that don’t want to settle but, instead, want to see what more is possible.

Rather than take the easy road, the easy life, they embrace the challenges that come with forging your own path. Whether it’s building three (!) wineries from scratch or being on the cutting edge of technology, it takes a lot of gumption to do what they do. And that’s certainly worth raising a glass.

From Bubbles to Boardrooms

From Bubbles to Boardrooms book

If you’re in the mood for a fun summer-time read, I highly recommend Michaela Rodeno’s memoir.

From Bubbles to Boardrooms is the title of Rodeno’s book that is part biography and part primer for the fortitude that one needs to make their own opportunities happen. Rodeno gifted us a copy, but I very enthusiastically recommend the book to any wine lover–as well as lovers of books about kick-ass women.

Not only is it a great read full of fun stories about the early days of Domaine Chandon and St. Supéry, but Rodeno sprinkles throughout compelling tidbits about what it means to be a leader and trusting your own abilities.

The First of Many Firsts

A UC-Davis grad, Michaela Kane Rodeno moved to Napa Valley with her husband, Greg, in 1972. A lawyer, Greg followed the advice of friends that there was lots of legal work to be had in the burgeoning valley. Michaela found a job at Beaulieu Vineyard, becoming the first woman to serve as a tour guide at the historic winery.

A short time later, she noticed a newspaper article about a new California project by Moët & Chandon. This was the first significant investment in California by a major French winery and Michaela was intrigued. Armed with nothing but her French language degree and a whole lot of moxie, she drove up to the Mt. Veeder home of John Wright, the man tasked by Moët to head the project, offering her services. That day Michaela Rodeno became employee number two at what would become Domaine Chandon.

Changing the Game At Chandon

Domaine Chandon

The owners of Moët & Chandon were very hands-off in the early years of Domaine Chandon, giving Wright and Rodeno almost free reign to build the brand as they saw fit.

While building Domaine Chandon from the ground-up with John Wright, Rodeno had to tackle many winery start-up problems. Her solutions, which she developed over a 15-year career at Chandon, introduced many innovations to Napa Valley.

Back then, wineries often viewed restaurants and retailers as their main customers. Rodeno and Domaine Chandon steered the focus back to regular consumers with an emphasis on the tasting room experience, a direct-to-consumer newsletter and establishing the first wine club in the US, Club Chandon. To counter the higher excise tax on sparkling wine, Chandon also was the first to introduce tasting fees to winery visitors.

Noticing the lack of fine dining options in the valley, Rodeno worked with the Napa County council to get the zoning and permits to open up Étoile, which many give credit with launching the Napa Valley food-scene. That restaurant would go on to earn Michelin stars and global recognition before closing in 2014.

Taking the Next Step at St. Supéry

The author and Michaela Rodeno

The author with Michaela Rodeno at her Oakville estate.

After rising to the position of Vice-President of Marketing at Domaine Chandon, the Skalli family tapped Michaela Rodeno in 1988 to be the first CEO of their new start-up in Rutherford, St. Supéry. The very first female CEO in Napa Valley, Rodeno would build another winery from scratch during a period of explosive growth in Napa.

In her 20+ yr tenure as CEO, Rodeno help developed the winery’s vineyards in Rutherford and Pope Valley. A little unusual for Napa, St. Supéry focused heavily on Sauvignon blanc as a means of distinguishing itself from its numerous neighbors. She also made education a key component of the consumer experience at St. Supéry–introducing things like ampelography master classes, sensory tastings and blending events featuring all five red Bordeaux varieties.

Rodeno’s efforts help grow St. Supéry into a 150,000 cases-per-year estate winery that was recognized by Wine & Spirits magazine as their Winery of the Year. Rodeno retired in 2009 to focus on her family’s estate winery in Oakville, Villa Ragazzi.

Sangiovese in the Heart of Cab Country

Photo by Anthonysthwd - Own work, Uploaded to Wikimedia Commons under CC BY-SA 4.0

The Pope Valley in the eastern part of Napa Valley.

Inspired by a visit with Piero Antinori in Tuscany, the Rodenos started Villa Ragazzi in 1985, planting a small vineyard in the sandy soils of the Pope Valley. Their planting of Sangiovese is believed to be the first commercial planting of Sangiovese in Napa Valley. The budwood came from an old Sonoma vineyard of mixed varieties that a family friend of the Rodenos introduced them to.

Villa Ragazzi’s wine quickly distinguished itself from other domestic examples of Sangiovese with Jeff Cox describing it in his book, Cellaring Wine, as the “…one notable example [in California] that has the stuffing and structure of an Italian wine.”

At the last State Dinner hosted by the Obamas, the 2012 Villa Ragazzi Sangiovese was served at the event honoring the Italian Prime Minister, Matteo Renzi, and his wife.

In 1998, phylloxera attacked the Pope Valley vineyard. The Rodenos were able to save some of the original budwood and commenced a long replanting program. They sold the Pope Valley vineyard (under the condition that they could still source fruit from there) in 2010 to focus on their Oakville estate plantings of Sangiovese and Cabernet Sauvignon.

The Rodeno Clone

Photo taken by of Sangiovese cluster. Uploaded to Wikimedia Commons under the user name Agne27.

A large-berried Sangiovese cluster from a Chianti clone grown in Washington State. These vines generally produce a higher output than the small-berried and low-yielding Rodeno clone.

The Sangiovese in the Pope Valley and estate vineyard in Oakville adapted to its terroir, developing distinct characteristics. It is now recognized as its own clone with budwood being propagated by UC-Davis.

Among the unique characteristics of the Rodeno clone is its natural propensity for low yields of small clusters with tiny berries. Most vintages, the harvest is around 1 to 2 tons an acre with a typical output being about 50 to 75 cases. Usually winemakers expect 1 to 2 tons of grapes to produce around 63 to 126 cases.

Over the years, other winemakers and wineries have experimented with the Rodeno (also spelled Rodino) clone including Randall Grahm of Bonny Doon, Silverado Vineyards at their Soda Creek Ranch vineyard, Araujo, Long Meadow Ranch, Krupp Brothers, Fess Parker, Foxen and Gargiulo Vineyard.

Villa Ragazzi’s Oakville Estate

Villa Ragazzi’s 22 acres of sustainably farmed grapes is in an envious spot in Oakville. Just east of Opus One, their next-door neighbors are Groth and Saddleback. A stone’s throw away is the vines of Swanson, Flora Springs and O’Shaughnessy.

Coming full circle from the Rodenos’ original inspiration, Villa Ragazzi’s wines are made at Piero Antinori’s Atlas Peak property, Antica.

Villa Ragazzi rosé of Sangiovese.

You don’t see many rosés made from Oakville fruit. But this one is worth every penny.

The current winemaker is the legendary Robert Pepi who follows an excellent list of predecessors including Charles Thomas (Opus One, Cardinale, Rudd, Lokoya), Celia Welch (Scarecrow, Staglin, Corra), Nate Weiss (Antica, Silver Oak) and Melissa Apter (Antica, Metzker).

The Wines

Note: These wines were received as samples.

2018 Rosato di Sangiovese, Oakville (47 cases made) Suggested Retail $28

High-intensity nose. Fresh strawberries and red floral notes with a little blood orange citrus aromatics.

On the palate, the strawberries and blood orange notes carry through with mouthwatering medium-plus acidity. Bone-dry with medium body fruit. Very well-balanced given its low 11.4% alcohol. The moderate finish lingers on the strawberries but also introduces a subtle floral herbal note like rosemary. Very scrumptious and the best rosé that I’ve had so far this year.

2014 Sangiovese, Napa Valley (195 cases) Suggested Retail $42

Medium intensity nose. A mix of red fruits (cherries and cranberries) with savory herbal and spice notes.

On the palate, the high acidity amplifies the red fruit and defines the herbs and spice as being clove and thyme. The full-bodied weight is more significant than what I usually associate with Tuscan Sangiovese, but the balance of acidity keeps it from being jammy. Medium-plus tannins have a velvet edge that contributes to the balance. The long finish is mouthwatering with the fruit and adds some pepper spice. Would go exceptionally well with a lot of different food dishes.

2014 Faraona, Napa Valley (55 cases) Suggested Retail $54. A blend of 75% Sangiovese and 25% Cabernet Sauvignon

Medium-plus intensity nose. Lots of dark fruits–black currants and black plums. Moderate oak notes like vanilla and cedar. Overall this smells very Cab-like.

On the palate, those full-bodied Cab-dominant fruits carry through, but a little cherry emerges. Firm, high tannins give this wine a lot of grip and, with the medium-plus acidity, suggest that it has a fair amount of aging still ahead. Long finish plays up the Cab notes with some tobacco joining the black fruits.

2015 Faraona, Napa Valley (42 cases) Suggested Retail $54. A blend of 90% Sangiovese and 10% Cabernet Sauvignon

Medium-plus intensity nose. Much more red fruit character than the 2014 Faraona–cherries and red plums. A subtle smokiness adds a savory element to the herbal notes–like roasted thyme and rosemary.

On the palate, the youthful red fruit take center stage. Medium-plus acidity and ripe, medium-plus tannins hold the full-bodied weight of the fruit very well. Some oak flavors of vanilla and allspice emerge but are less pronounced than the 2014. Moderate finish is lip-smacking with savory herbs returning — definitely my favorite of the two vintages of Faraona.

The Verdict

Villa Ragazzi super tuscan Faraona.

While the 2015 Faraona had a lot of character now, this wine is only going to get more complex and layered with age.

In many ways, Villa Ragazzi feels like an “Insider’s Wine” that is actually attainable in price. With their minuscule production of fewer than 300 cases a year, so few people will get a chance to try these wines. Even less get a chance to try these wines at their peak.

Some of that scarcity does play into the pricing. In the US, it is easy to walk into any decent wine shop and find tons of Italian Sangiovese and Super Tuscan blends for less. But let’s put this into context.

It wouldn’t be fair to compare Villa Ragazzi’s wines to massed produced Chiantis like Ruffino’s Ducale Oro ($41 with 32,500 cases made) or Gabbiano Chianti Classico Riserva ($22 with 13,900 cases made).

A fairer comparison would be wines made in a more age-worthy style like Isole e Olena’s Cepparello ($90 with 3700 cases made), Felsina’s Fontalloro ($65 with 2500 cases made), Tenuta Sette Ponti’s Crognolo ($40 with 7500 cases made) and Terrabianca’s Campaccio ($36 with 8000 cases made).

Some of these wines are less in price than Villa Ragazzi’s Sangiovese and Faraona. However, none of these come close to such a tiny production. You are also not finding them coming from Napa’s pricey terroir. With their prime Oakville real estate, the Rodenos could turn their entire property over to Cabernet Sauvignon that would certainly fetch much higher prices–especially for a 300 case micro-cuvee.

The fact that they don’t is a testament to Michaela Rodeno’s long history of forging her own path.

The Rodenos could have taken the easy way, selling their land or cranking out more $100+ Napa Cabs. Instead, they followed their passions to innovate and do something different.

It’s that same passion that leads so many people, like my wife, to leave the comforts of a cozy job to dive headfirst into the uncertain, but exciting, world of start-ups. It is also the passion that makes the best stories in wine.

As well as in life.

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Getting Geeky with Stony Hill Chardonnay

The First of September kicks off California Wine Month and while I won’t steer this blog as much towards a California-centric bent as I did with Washington Wine Month (hometown bias, y’all), I will be highlighting California wines throughout the month in various posts and my 60 Second Wine Reviews.

However, I also have posts in the pipeline that you can expect to see soon for a new edition of Keeping up with the Joneses in Burgundy as well as a wrap up of my ongoing series on the 2017 Bordeaux Futures campaign (had to give my wallet a bit of a break). Later this month I’m teaching a class on Italian wine so you can be sure to expect a sprinkling of Mambo Italiano here and there.

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But let’s turn the focus back to California beginning with the most memorable California wine that I’ve had in the past year–the 2008 Stony Hill Chardonnay.

I had the privilege of trying this 2008 Stony Hill Chardonnay courtesy of a dear friend who brought this wine over for dinner this past Thanksgiving. That night featured a lot of heavy hitters including a 2004 Nicolas Joly Coulée de Serrant, a 2006 Philipponnat Grand Blanc Brut, a 2006 Hospice de Beaune Volnay Premier Cru Cuvée Blondeau, 2012 Domaine de la Vougeraie Vougeot 1er Cru “Le Clos Blanc de Vougeot” Monopole, 2007 Copain Gary’s Syrah from the Santa Lucia Highlands and a 2010 Sichel Sauternes but this Napa Chardonnay was my run-away wine of the night.

The Background

Stony Hill Vineyard was founded in 1948 when Fred and Eleanor McCrea, inspired by their love for white Burgundy, planted their first 6 acres of Chardonnay along with some Riesling and Pinot blanc on the old Timothy Feeley homestead located on Spring Mountain. Charles Sullivan notes in Napa Wine: A History from Mission Days to Present that the McCreas sourced the budwood for their Chardonnay from the Wente family in the Livermore Valley.

Photo by 	StonyHill at en.wikipedia. Uploaded to Wikimedia commons under CC-BY-3.0

The winery doors to Stony Hill Vineyard.


The first vintage followed in 1952 and, by 1954, Stony Hill’s small production was being completely allocated through mailing list. According to Thomas Pinney, in his A History of Wine in America, by 1990 someone wishing to get their hands on Stony Hill wine had to wait at least 4 years on a waiting list for the privilege.

In 1972, Mike Chelini joined Fred McCrea as winemaker, assuming the job full-time on Fred’s passing in 1977. By 2011, Chelini, along with Bill Sorenson of Burgess, was one of the longest tenured winemakers in Napa Valley with the upcoming 2018 vintage being Chelini’s 45th harvest.

During this period Stony Hill developed a reputation for producing some of Napa’s most ageworthy Chardonnays with a lean, acid driven style that bucked the trend of buttery, malo-laden Chardonnays that were adorned in lavish new oak.

In his New California Wine, Matt Kramer describes Stony Hill Chardonnay as “… the essence of what California Chardonnay can be: pure, free of oakiness, filled with savor, and yet somehow unpretentious. It is rewarding, even exciting drinking–if you can find it.”

The task of finding Stony Hill has always been tough with the winery’s tiny 5000 case production but also because of the economics and realities of the wine business in the 21st century. Even when Stony Hill’s mailing list shrank, allowing more wine to be available on the retail market, the McCreas found that many large distributors which control the three-tier system didn’t care to pay attention to a small family winery–even one with such a stout pedigree.

Photo by StonyHill. Uploaded to Wikimedia commons under CC-BY-3.0

Stony Hill Vineyards on Spring Mountain


Plus the counter fashion style of Stony Hill’s wines, which often requires patience and cellaring, as well as the “too cheap for Napa” pricing put the McCrea family in a position where they were looking to sell and in late August 2018 it was announced that Stony Hill Vineyard was being sold to the Hall Family of neighboring Long Meadow Ranch.

Long Meadow Ranch

In my recent post Tracking the Tastemakers which examined Wine Enthusiast’s “Top 40 Under 40 Tastemakers for 2018” I expressed my admiration for the wines of Long Meadow Ranch that are now headed by COO Chris Hall.

Long Meadow Ranch has been one of my favorite Napa estates for a while. Such an under the radar gem with a great winemaking pedigree that began with the legendary Cathy Corison and now features Ashley Heisey (previously of Far Niente and Opus One), Stéphane Vivier (previously of Domaine de la Romanee-Conti’s owners’ California project–Hyde de Villaine) and Justin Carr (previously of Cakebread, Rudd and Hourglass). — Tracking the Tastemakers (August 30th, 2018)

The view from Long Meadow Ranch’s Mayacamas Estate overlooking Rutherford.


Above and beyond Long Meadow Ranch’s fantastic wines and winemaking pedigree is the Hall family’s deep seated commitment to the environment and sustainability. Pam Strayer of Organic Wines Uncorked has a terrific write up on how Long Meadow Ranch is showing how a winery in Napa can thrive with an organic business model.

Founded in 1989 with their Mayacamas Estate, the Halls now tend to over 2000 acres of vineyards and agriculture lands that includes olive trees, fruit orchards, vegetable gardens and even cattle that supplies ingredients for their farm-to-table restaurant, Farmstead.

The Wine

High intensity nose–an intoxicating mix of grilled pears and peaches with a little bit of white pepper spice. A very savory nose.

Photo by Jerry012320. Uploaded to Wikimedia Commons under CC-BY-SA-4.0

On the palate, the white pepper spice from the nose seems to morph into a stony minerality like river stones.


On the palate those grilled fruits come through. Even though they are couched with some subtle smokiness, the fact that the fruit is still present and distinctive is impressive for an 8 yr+ domestic Chardonnay. That is surely helped by the medium-plus acidity which holds up the medium weight of the fruit and keeps the mouth watering. Instead of white pepper, the wine takes on a more minerally river stone note that lingers through the long finish.

The Verdict

Just superb. Reviewing my notes after enjoying this wine during Thanksgiving, I was marveling at how youthful and fresh this wine was tasting. If you are lucky enough to have a bottle, you can probably still savor it easily for another 3 to 5 years–and I may be too conservative in that estimate.

While I’m not immune to the occasional indulgence and siren song of a butter-bomb like Rombaurer or Robert Lloyd’s sinfully delicious Carneros Chardonnay, neither of those wines could ever come close to the layers of elegance and complexity that this 2008 Stony Hill Chardonnay exhibits. This wine is truly on another level when it comes to domestic Chardonnays with its peers being found more in Burgundy than in Napa Valley.

This is a wine that combines the savoriness of a well aged Meursault with some of the mouthwatering acidity of a Chablis. At around $50 according to Wine Searcher, this wine is a screaming value compared to aged Burgundies of equivalent quality.

Ultimately, I have to fully echo Matt Kramer’s endorsement that tasting an aged Stony Hill Chardonnay “… is rewarding, even exciting drinking–if you can find it.”

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Tracking the Tastemakers

Photo by Petrovsky. Uploaded to Wikimedia Commons under CC-BY-3.0

I’m reminded of Austrian puppeteer Karin Schäfer often when I walk into a supermarket’s wine department.

Recently Wine Enthusiast released their Top 40 Under 40 Tastemakers for 2018–a list highlighting the folks who are “… doing their part to lead the conversation and leave a lasting influence on the world of food and drink for generations to come.”

Admittedly lists like this usually illicit an eye roll response from me because of the feel of puffery that abounds in them. Often when I look more critically at these kinds of list, such as Social Vignerons’ 2018 Top 40+ Wine Influencers which I reviewed in my post Under the (Social Media) Influence, I find an absence of voices and views that actually do influence me to check out a new wine, winemaker or region.

Then there is the cynical part of me who looks at the world of wine through the jaded sunglasses of supermarket shelves dominated by mega-corporations and massive consolidation among distributors which leaves me feeling that the real “tastemakers” in the US sits on the boards of E&J Gallo, Constellation Brands, Diageo, Brown-Foreman, Beam Suntory, Treasury Wine Estates, AB InBev, Costco, Young’s Market Company, Republic National Distributing and Southern Glazer’s Wine & Spirits.

But that wouldn’t make a very exciting list now would it? Plus, I’m sure the puppeteers that are heading the decision-making at these companies would prefer to keep their strings hidden.

A Taste of Vox Populi

While the geek in me would love to see more people get excited about Pét-Nat sparklers and wines made from unique grape varieties like Trousseau, Fiano, Touriga Nacional, Pošip, Xinomavro and others, I know I’m in the minority.

So I sit by and shake my head as people go nuts over wines aged in bourbon barrels, mixed with cold brew coffee, Frosé cocktails, blue wine or silly packaging with “living labels”–the quality of the contents inside the bottle be damned.

Can’t argue with success even if it is not your cup of tea.


Even trends that start out on a craft level soon get co-opt and commercialized like how making cider from red-fleshed heritage apples became the latest rosé trend. The rye whiskey heritage that pre-dates the Revolution is now “marketable” with the big boys like Jack Daniels, Woodford Reserve, Wild Turkey and Jim Beam hopping on the rye wagon and expanding their portfolios. Patron and Jose Cuervo have their eyes set on the Mezcal market.

And let’s not even get started with what’s become of the sour beer and hazy IPA segments.

But c’est la vie.

If there is a dollar to be made in the beverage industry, somebody will be there to make it.

In vino veritas

Like wine, there is truth in innovation and if history has taught us anything over the course the 10,000+ years that humans have been consuming alcohol it is that we do like a little variety in our tipple–even if that variety is pumpkin spiced flavored.

Photo by Stephen Witherden. Uploaded to Wikimedia Commons under CC-BY-2.0

Y’all know its only a matter of time till Apothic PSL comes out, right?


To that extent, I’ll set aside my cynicism to look at Wine Enthusiast’s list and highlight for you some of the folks whose stories I’ve found spark just a bit of hope in my world weary heart.

Maggie Campbell – President/Head Distiller, Privateer Rum; Board of Directors Vice President, American Craft Spirits Association

A female head distiller who has a WSET diploma and is pursuing a Master of Wine certification? Badass! My wife is from the Peabody/Salem, Massachusetts area which is a short drive from Privateer Rum in Ipswich so the next time we’re visiting family back east, I’m definitely putting this distillery on my “Must Visit” list.

Paul Elliot — Founder, Loft & Bear

In all honesty, the vodka industry has been something of a joke the last couple decades with flavors and marketing holding more sway than quality and craftsmanship. I have to tip my hat to the small craft distilleries who try their best to forge a living in this category. While the whiskey, gin, rum and tequila categories have their Goliaths, those mediums at least give the Davids a few rocks of opporunities to differentiate themselves with their ingredients and aging. That’s a tougher task in the craft vodka segment.

Kudos to Elliot and Loft & Bear which not only wants to stand out from the pack but also wants to give back through their charity commitments.

Jim Fischer and Jenny Mosbacher — Co-winemakers, Fossil & Fawn

Photo by  Cornischong . Uploaded to Wikimedia Commons under PD-self

Admit it. You can see Treasury Wine Estates coming out with a “Living Amphora” series of Natural Wines at some point.

While I haven’t always been enthralled with the quality of natural wines, I do respect the commitment and passion behind the people who make them. I haven’t had a chance to try Fossil & Fawn yet but, being Pacific Northwest neighbors, I’ll certainly make an effort to seek them out when I’m in the Portland area.

But, and I’m going to let my cynicism slip in here, I do think that the moment when the Natural Wine Movement has made it will be when wineries like Fossil & Fawn start getting gobbled up by mega-corps like Constellation Brands (a la AB InBev’s mad buying spree of craft brewers).

It will be both a sad and triumphant time for the Natural Wine Movement but I’ll raise a glass and hope that folks like Fischer & Mosbacher still stay part of La Résistance and can make a healthy living doing so.

Maya Dalla Valle – Director, Dalla Valle Vineyards

Dalle Valle has been one of the few Napa “cult wines” that I’ve believed have been worth the hype. It is heartening to see the vineyards still stay in the family and that rather than resting on her name, Maya has gone out into the world to gain real experience at wineries across the globe.

Jésus Guillén — Owner/Winemaker, Guillén Family Wines; Winemaker, White Rose Estate

The last few times I’ve had White Rose wines from the Dundee Hills, I’ve been impressed. Learning about Guillén’s story gives me reason to explore these wines more as well as his own family estate wines.

The windmill that is featured on many of the Long Meadow Ranch wines is still holding the fort on their Mayacamas property overlooking Rutherford.


Chris Hall — Proprietor/Chief Operating Officer, Long Meadow Ranch

Long Meadow Ranch has been one of my favorite Napa estates for a while. Such an under the radar gem with a great winemaking pedigree that began with the legendary Cathy Corison and now features Ashley Heisey (previously of Far Niente and Opus One), Stéphane Vivier (previously of Domaine de la Romanee-Conti’s owners’ California project–Hyde de Villaine) and Justin Carr (previously of Cakebread, Rudd and Hourglass).

But visiting the estate a couple years ago as well as their delicious farm-to-table restaurant really hit home for me the Hall family’s commitment to sustainability and the environment.

Jonathan Hajdu — Winemaker, Covenant Wines

I’m not Jewish but I’ve listened to many Jewish friends over the years lament about the poor selection and quality level of many kosher wines–especially those that are mevushal which are flash pasteurized so they can be handled by non-Jews.

While I know that there are quality minded producers in Israel and abroad making kosher wines, their small productions and the hurdles of importation limits their access to US consumers. Being based in Napa and Sonoma, Covenant Wines does have the potential to fill in a sorely needed niche. It never hurts when you have fruit sources like Rudd’s Oakville Estate and Mt. Veeder vineyards!

Their limited production will make them hard to find outside the Pacific Northwest but if you get an opportunity to try Trout’s VITAL wines, take it.

Ashley Trout — Owner/Winemaker, Brook & Bull Cellars; Head Winemaker, Vital Wines

I’ve been a fan of Ashley Trout since her first project, Flying Trout Wines which is now owned by TERO estates. Recently I was really impressed with her VITAL rosé at the Walla Walla Valley Wine Alliance tasting earlier this year which I documented in my Walla Walla Musings post.

The entire VITAL project is super cool and worth supporting with all the profits from the wine label going to the SOS Clinic of Walla Walla that provides healthcare for under-served members of the community–including many vineyard workers and their families.

I was wondering why Ashley Trout was pictured in her Wine Enthusiast photo op drinking Duckhorn wine until I read that she is married to Brian Rudin the winemaker of Duckhorn’s Red Mountain project, Canvasback. They have two kids who have likely inherited some really good winemaking genes.

Katarina Martinez — Owner/Head Brewer, Lineup Brewing

While no industry is immune, the beer industry has had a lot of light shined recently on the rampant sexism that women working in the industry face. There is even a website called Beer & Sexism which documents stories of women brewers and employees with experiences that range from mild (but thoroughly annoying) mansplaining to severe sexual harassment.

There is no universal blessing bestowed on women that means they’re going to make better beer but with women brewers representing only around 10% of the industry, its worth going out your way to support the underdog.

While it will probably be tough to find the New York-based Lineup Brewing on the West Coast, I’ll keep an eye out for Martinez’s brews.

Krista Scruggs — Vigneronne, Zafa Wines

This entry had me raising an eye brow and going “Whoa!”. Scruggs with her Vermont-based Zafa Wines is experimenting with co-fermenting wine grapes with farmed and forage apples as a sort of a wine-cider hybrid project that sounds crazy cool.

I have no idea how easy her stuff is to find but its worth the search to find what Scruggs describes on her website as “JUST FUCKING FERMENTED JUICE FROM RESPONSIBLY FARMED LIVING FRUIT.

Jeff Lindsay-Thorsen — Winemaker/Co-owner, W.T. Vintners/Raconteur Wine Company; Wine Director, RN74

I don’t hide my affections for W.T. Vintners’s wines like their delicious rosé and very Old Worldish 2015 Boushey Vineyard Rhone blend that beat out (for me) the 2014 Sadie Family Columella (which was nearly 3x the price) at this year’s Washington vs World Blind Tasting Event. Plus, the food and wine experience at RN 74 in Seattle is second to none.

This Madeira flight at RN74 featuring (left to right) a 1988 Malmsey, 1976 Terrantez and a 1948 Bual (!!!) is among my Top 10 lifetime wine moments for sure.


That said, I’m still a bit skeptical at how much influence winemakers and sommeliers have in the bigger scheme of the industry. Yeah, they can make great wine and put together a great list but for the majority of wine drinkers who are picking up a bottle of wine at the grocery store or Costco to take home for dinner, they’re more apt to be swayed by fancy packaging than by “terroir-driven, single-vineyard wines.”

Sorry, my cynicism is leaking out again.

Kelli White — Senior Staff Writer, GuildSomm

For me, personally, I will have to say that Kelli White has been the one figure on this list who has actually influenced my tastes and approach to wine. Over the last year since I’ve discovered her work on GuildSomm, she has become one of my favorite wine writers.

I’ve learned so much from her with this just being a small sampling of some of her outstanding work.

The Devastator: Phylloxera Vastatrix & The Remaking of the World of Wine

The Evolution of American Oak

Photo by εγώ. Uploaded to Wikimedia commons under free licenses.

The root of my Xinomavro obsession of late.

Gods & Heroes: Xinomavro in Northern Greece

Brettanomyces: Science & Context

Major Maladies of the Vine

The GuildSomm website is worth bookmarking just for her articles alone.

Hannibal ad portas

These next listings are probably the most realistic inclusions on Wine Enthusiast’s list because these folks actually have the position and power to influence the market in substantial ways.

Neil Bernardi – Vice President of Winemaking, Duckhorn Wine Company; General Manager, Kosta Browne

Duckhorn has grown immensely from it founding as a small Napa winery by Dan and Margaret Duckhorn in 1976. It’s becoming a large mega-corp in its own right with a portfolio of brands that includes Paraduxx, Goldeneye, Migration, Decoy, Canvasback, Calera and Kosta Browne. This is a story not that far off from that of Ste. Michelle Wine Estates which started as a small Washington winery and now has a portfolio that includes more than 26 brands like 14 Hands, Columbia Crest, Erath, Borne of Fire, Northstar, Spring Valley Vineyards, Conn Creek, Patz & Hall and Stag’s Leap Wine Cellars.

Duckhorn’s growth is on a steep trajectory and I don’t see their strings of acquisitions slowing down. A big question, especially as they acquire more vineyards and contracts, is whether they will continue to keep their brand holdings in the upper premium range or expand more of their value offerings like Decoy.

Katie Jackson — Vice President of Sustainability and External Affairs, Jackson Family Wines

Photo by 	Jim G. uploaded to Wikimedia Commons under CC-BY-2.0

Vineyards outside Kendall-Jackson’s Wine Center in Santa Rosa.

Yeah, Jackson Family Wines is huge with over 30 brands in California (including La Crema, Siduri, Brewer-Clifton, Byron, Cambria, Freemark Abbey, Cardinale and Copain), a growing presence in Oregon (buying Penner-Ash and Willakenzie among others) as well as wineries across the globe. They make (and have no problem selling) more than 3 million cases a year of their Vintner Reserve Chardonnay.

That translates to a lot of influence and sway in the industry so it is heartening to read about Katie Jackson’s effort to promote sustainability across her family’s empire including the public release of sustainability reports. Just a few days ago it was announced that more than three-quarters of the company’s vineyards (which includes 12,000 acres under the Kendall-Jackson label alone) are certified sustainable.

That’s a significant needle mover that will certainly have a long term impact on not only the wine industry but on the health of the environment as a whole. While I can often be dour on large wine companies, I have to sincerely applaud Katie Jackson and the Jackson family for these efforts.

Maybe there is hope for my cynical heart yet.

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