Tag Archives: Monty Waldin

Talking about Millennial consumers today on The Real Business of Wine!

I’m very excited to have been asked by Robert Joseph, aka the Wine Thinker, and Polly Hammond of 5forests to join them on their April 20th Real Business of Wine panel talking about wine consumers. While I’ll be there to share some insights on Millennial buyers, the event is going to cover a lot of ground.

RBW logo

Join us for this very special session in collaboration with ARENI Global, as we explore the changing face of the modern wine consumer. Millennials, Boomers: does it matter? Technophobes, Social media natives: what does it mean for communications? Wine shops, DTC: what does the future look like?”

The panel will start on Zoom at 18:00 BST (1 pm EST, 10 am PST). You can get the link by registering on the RBW site.

About #RealBizWine

Joseph and Hammond launched RBW earlier this year to bring wine professionals from across the globe together to talk about today’s hot topics. In a little over a month, they’ve broadcasted over a dozen episodes covering issues as diverse as biodynamics and natural wines to excelling at eCommerce, wine writing and working remotely from home.

Along the way, they’ve featured a literal Who’s Who of authoritative voices in wine such as Jancis Robinson, Jane Anson, Isabelle Legeron, Felicity Carter, Laura Catena, Rebecca Hopkins, Ronan Rayburn, Joe Fattorini, Monty Waldin, Eric Asimov, Tim Atkin, Elaine Chukan Brown, Alice Feiring, Paul Mabray, Jasper Morris, Ray Isle, Erica Duecy and DLynn Proctor.

*Cue “One of These Things is Not Like the Others….“*

But, hey, I’m just going to do my best to hold my head above water while talking about a topic that I’m passionate about. Beyond being a Millennial myself, over my 15+ years of retail experience (most of it in the wine industry), I’ve seen how the old playbook doesn’t always work with my cohorts. However, we’re far from monolithic with the oldest of my generation starting to hit their 40s while the youngest is still in college.

On this blog, I’ve written about Millennials a lot. These articles have been some of the most searched for and shared pieces I’ve produced.

Is the Wine Industry boring Millennials to (its) death?
The Wine Industry’s Millennial Strawman
Millennial Math — Where’s the value in wine?
The Wine Industry’s Reckoning With Millennials
Napa Valley — Boomer or Bust?
Under the (Social Media) Influence
The Real Influencers of the Wine World
Adapt or Perish — The Wine Industry’s Reckoning With Technology
The Lost Storytelling of Wine
Wine Above Replacement (WAR) — Hard Seltzer
How Can Wineries Use Instagram Better?
Why Do Winery Instagram Feeds Suck So Much?
Fake Wine and Real Boobs

However, more than participating, what I’m most looking forward to are the new insights.

One of the great things about the Real Business of Wine format is that it’s interactive with the hosts, Joseph & Hammond, frequently bringing in folks from the audience to ask questions and share their experiences. (Check out of one my favorite episodes below on Wine Tourism as an example.) It truly does become a global conversation that I’m thrilled to be a part of.

However, because of its popularity and bandwidth issues, they have to limit the audience to around 100 people. This is why they encourage registration via email to secure your place. So if you want to take in the panel live, definitely sign up!

But don’t worry if you miss the 100 person cut-off, the episode will be on The Real Business of Wine YouTube channel with clips posted on the @realbizwine Twitter feed.

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Geek Notes — UK Wine Show Episode 111 with Ian D’Agata

I have a new vino crush and man have I been crushing hard.

How can you not to get all tingly and giddy over sweet talk about biotypes, Pigato vs Vermentino, Cerasuolo di Vittoria and the battle for the soul of Pecorino?

Well at least it is hard for me not to get tingly, especially when that sweet talk is coming from a wine writer with over 25 years of experience living and breathing the wines of Italy. Thankfully for us, and my geeky fan-girling heart, Ian D’Agata has drilled down all of those years of walking the vineyards and tasting wines with producers into the magnum opus of Italian wine grapes with his 640 page tome–Native Wine Grapes of Italy.

Frequent readers know that one of my favorite resources is Jancis Robinson’s Wine Grapes written with Julia Harding and José Vouillamoz. That gorgeous hunk of geekdom devoted 1280 pages to covering 1,368 grape varieties grown across the globe.

But with an estimated 2500 different varieties (many of which likely biotypes/clones of other grapes) growing in Italy alone, you need a dedicated source to help untangle the messy weave of regionalization, synonyms and just downright weirdness that can be found with Italian grapes.

D’Agata’s book is like a scalpel to that tangled mess. While he is upfront about not having all the answers–especially with conflicting DNA analysis and contrary first person observations–it is impossible to pick up Native Wine Grapes of Italy and not come away learning mountains of new information about Italian grapes.

Photo by Megan Mallen. Uploaded to Wikimedia Commons under CC-BY-2.0

Did you know that the Moscato bianco grape of Piedmont was once one of the most widely planted wine grapes in the Tuscan village of Montalcino? In fact, it is still grown there today and used to make the DOC wine Moscadello di Montalcino.
Those are just a few of the hundreds of fun tidbits I learned from D’Agata’s Native Wine Grapes of Italy.

The work is exceptionally well organized (mostly alphabetical though several varieties which belong to groups or families of grapes like the many Greco, Trebbiano and Malvasia grapes get their own chapter) making it a fantastic and easy to use reference anytime you want to dive deeper.

I seriously can’t recommend Native Wine Grapes of Italy enough for wine geeks and students. A definite must have that is less than a third of the price of Wine Grapes and can often be found used for around $25.

But you don’t need to take my word on it. As I’ve discovered while prepping for my upcoming class on Italian wine, Ian D’Agata has been a frequent guest on several of my favorite podcasts discussing Italian grapes and wine regions. These podcasts, plus his writings on Vinous, give you a great sneak peak into the content of Native Grapes as well as an upcoming book he’s working on about the crus of Barolo and Barbaresco.

They are all well worth a listen–after which I’m sure you’ll be vino-crushing on Ian too.

Podcast Interviews with Ian D’Agata

In The Drink Episode 206 w/ Ian D’Agata (43:57)

Monty Waldin’s Italian Wine Podcast Episodes 20 through 22 on the Aglianico, Glera and Sangiovese grapes respectively. (About 10 to 15 minutes each)

Really wished I had listened to the IDTT episode with D’Agata before I visited Piedmont last June. I probably would have appreciated even more how cool this map and viewpoint from La Morra was.

I’ll Drink to That! Episode 354 w/ Ian D’Agata (1:37:49) — In this podcast, Levi Dalton and D’Agata spend a lot of time talking about Barolo, Barbaresco and his upcoming book on those regions. Really fascinating stuff.

My only slight negative with D’Agata’s interviews is that he does speak very quickly. While his enunciation and articulation–especially of Italian names and words–is great I do find myself having to slow down the podcast or go back sometimes to re-listen to things that D’Agata breezes through.

For this edition of Geek Notes, I’m going to go back to a June 2008 interview that Ian D’Agata did with Chris Scott of the UK Wine Show (37:28).

Some Fun Things I Learned/Enjoyed From This Podcast

The format of the UK Wine Show starts with Chris and his wife Jane going over recent wine and beverage industry news. Even with older podcasts, I always find this segment very interesting as a “window in time” look at what was big and newsworthy in the world of wine at the time. I also often end up learning something as well.

Photo taken by self and uploaded to Wikimedia Commons as User:Agne27 under  CC-BY-SA-3.0

I know now if I pick up a strong oaky flavor in a DOC wine under $10-15 that perhaps I should be suspicious.


For instance, the first news story in this 2008 podcast (1:07) was on a controversy in the Tuscan wine region of San Gimignano where 4000 bottles of red wine were confiscated because of the use of oak chips in production of the DOC wine. I honestly didn’t know that San Gimignano produced red wine (much less a DOC wine) because I was only familiar with the white Vernaccia di San Gimignano.

While it makes sense that oak chips wouldn’t be acceptable in DOC/G wine, I didn’t realize how strictly regulated that was in Italy or that oak chips were permitted for IGT wines.

It was also fun listening to early thoughts on the 2007 Bordeaux vintage with Chris and Jane (5:36) especially considering the woeful reputation that vintage has now (though, in hindsight, good cellar defenders can still be found from 2007).

The interview with Ian D’Agata begins at the 10:35 mark.

(11:47) Of the 2500+ grape varieties grown in Italy, only around 1000 of them have been genetically identified. Of that 1000, around 600 are used for wine production.

(13:55) Chris asks if the Sangiovese of Brunello di Montalcino is a specific clone. Ian D’Agata debunks quite a bit of common misconceptions about Sangiovese and clones that is incredibly eye opening (and also well worth reading about in his book). Simply put, a lot of the stuff that we’ve learned in wine books of the past have been very incomplete and imprecise.

(18:45) D’Agata describes the Umbrian variety Sagrantino which I haven’t had the privilege of tasting yet but am very intrigued by.

(19:20) A prediction that Aglianico is the next big thing from Italy. This has definitely held true with even producers in the US like Leonetti releasing an Aglianico. I know at my local wine shops I’ve seen the selection of Italian Aglianico in the last 5 years go from maybe one bottle of Taurasi ($50+) to now featuring more than a half dozen options from Basilicata, Marche and Campania. As many of these can be found in the $13-25 range, there is some awesome value here that is well worth exploring. In my January 2018 post In a rut? Try these new grapes!, I describe Aglianico as a fantastic wine for Cabernet Sauvignon and Syrah drinkers to branch out with.

Fun fact: When you Google pics of Nero d’Avola, one of the results is a picture of the Muscat of Norway grape instead. I know this because that is my hand in the pic holding a cluster of Muscat of Norway I harvested from Cloud Mountain Vineyard in the Puget Sound AVA.


(20:40) Chris notes that he always found Nero d’Avola to be very Merlot-like. D’Agata highlights the similarities (and that Merlot is apparently often blended with Nero d’Avola) but also the relationship with Syrah and Teroldego and what good Nero d’Avola should taste like.

(21:40) A great discussion about the unheralded gems of Southern Italian whites like Mt. Etna’s Carricante (a distant relative of Riesling), Grillo, Inzolia, Vermentino and Grechetto. However, D’Agata notes that the Grechetto used in Orvieto is not always the best Grechetto.

(24:52) Apparently Italy makes really good dry Kerner, Silvaner and Gewurztraminer on par with Alsace up in the Alto Adige region.

Photo by Puntin1969. Uploaded to Wikimedia Commons under CC-BY-2.0

The Valadige (pictured), Alto Adige and Friuli regions can be more labor intensive than the Veneto or some parts of New Zealand which can make producing value priced Sauvignon blanc a bit difficult.


(26:16) While Italy doesn’t do well with Chardonnay (over-oaked), D’Agata feels that they excel with Sauvignon blanc with a style between Sancerre and Marlborough. This definitely caught the attention of New Zealand native Chris Scott. Considering how hot Sauvignon blanc has been in the UK market, I’m kind of surprised that we don’t hear more about Italian Sauvignon blanc. The higher cost of bottles from Italy compared to bulk NZ Sauvignon blanc probably is a significant reason.

(29:06) A lot of Pinot grigio that is/was imported to the United States might not actually be Pinot grigio with D’Agata noting that a fair amount of Trebbiano is likely used.

Photo by Giovanni. Uploaded to Wikimedia Commons under CC-BY-2.0

D’Agata does notes that just because there might be Syrah, Merlot or Cabernet Sauvignon growing in a vineyard of Montalcino that doesn’t mean it is being used in a producer’s Brunello di Montalcino. However, the color of the wine could be a tip off.


(30:26) Very interesting discussion about the Brunellopoli scandal that was just starting to hit the news at the time of the interview. D’Agata notes that the dark purple/black color of Brunello di Montalcino is often a clue that something might be up with a wine that is supposed to be 100% of the moderately pigmented Sangiovese. The new clones of Sangiovese that produce darker colors can only give you a deeper ruby, not black color.

(34:23) Even though Italians invented screw caps, apparently they can only be used for IGT wines and not DOC/G? (At least back in 2008) D’Agata pointed out that it is more expensive to bottle wines with screw caps as opposed to corks which can be a financial burden for small producers.

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