Tag Archives: White Zinfandel

The Kids Will Probably Be Alright — Looking at Generation Z Trends

Amber LeBeau in General, Millennials, Wine marketing

Published on October 19, 2018

Yesterday, Wine Industry Insight posted an interesting chart taken from the Wall Street Journal about risk behavior among Generation Z high schoolers.

charts showing generation z risk behaviors

Screenshot from Wine Industry Insight 10/18/2018 sourced from the Wall Street Journal article “Gen Z Is Coming to Your Office. Get Ready to Adapt.” 9/6/2018

On the surface, this looks great. Members of Generation Z, born between 1995 and 2010, report that many have not tried alcohol, sex or gotten a driver’s license while in high school. Of course, this is all “self-reported”–by teenagers, no less. So how much stock do we want to put in this? I know back in high school I wasn’t keen to divulge to strange adults everything I was up to.

The Wall Street Journal is extrapolating that Generation Z is showing itself to be highly risk-averse. Wine Industry Insight takes that a step further. They speculates that because of this, Gen Z might be “poor prospects” for the beverage industry.

What?

Since the majority of Generation Z are not yet legal drinking age, there isn’t much data on their alcohol consumption. There certainly are the breathless headlines touting that these 8 to 23 years olds are embracing teetotalism and expect to be more sober than Millennials who are now in their late 20s and 30s complete with college debt, jobs, mortgages and families.

Many cities are seeing less drivers overall and more people choosing alternative transportation like bicycling. Why would we not assume that Generation Z is a part of this change?

I’m glad the kids aren’t spiking their kool-aid with Stoli and Ketel One while having risky sex.

But I do think it is way too early to be sounding the alarm about the prospects of Generation Z. I’m mean, who knows if the driver’s license thing is even related to “risk aversion”. Could this be more about environmental conscience and using public transportation?

These kids are still figuring out who they are as people and a generation. The picture of their prospects is far from clear.

Didn’t we learn this with my generation?

In one of my older wine business books, Wine Marketing: A Practical Guide by C. Michael Hall and Richard Mitchell (2007), the thinking back then was that Millennials would follow a similar path as Baby Boomers with their wine consumption and buying habits.

While Millennials have followed Boomers in liking to drink a lot of wine, we definitely “reinvented” the game with our love of unique varieties and styles as well as shunning of many of the old standbys of status and critic scores. We also tend to be more diverse than Boomers in our alcoholic tastes beyond just wine as I noted in my recent post about the wine industry’s upcoming reckoning with Millennials.

Does Risk Aversion Predict Future Alcohol Trends?

It seems like this is the heart of Wine Industry Insight‘s view about the poor prospects of Generation Z. Now I fully acknowledge that Lewis Perdue has way more experience and insight in this segment than I will ever hope to achieve. But this seems like such an odd correlation—especially since Millennials, ourselves, are notoriously “risk averse” especially with our finances.

Diving back into my wine business books, I tried to find more details about the connection between risk aversion and alcohol consumption. The only written commentary seemed to focus on how willing consumers are to stray from tried and true brands and varieties versus branching out to try new things.

Searching online there are studies comparing alcohol demand and risk preference with a lot of these noting that economic factors and income play a role as well. Whatever connection there is between risk & alcohol–it’s clear that it’s extremely multi-faceted.

Maybe Generation Z Wants More Than Getting Drunk and Laid?

Business Insider’s noted in a February 2018 article that 16 to 22 year olds surveyed “don’t think drinking is that cool anymore.” I think that is very telling and actually really good for the wine industry–at least the quality over quantity minded segment.

Would it really be a bad thing if Generation Z skipped the whole “White Zin/Pink Moscato” phase?

There’s nothing cool or interesting about drinking just to get drunk. Alcohol, like food, is meant to compliment life. Not only is it a social lubricant but it is a bridge to history and culture. That’s hard to appreciate hammered. It may have taken Millennials, Generation X and Boomers longer to realize it but globally we are seeing trends where consumers across the board are “drinking less, but better.”

It’s clear that Generation Z, like Millennials, are more value and economic conscience. We don’t have a lot of money, so we want to get more out of it. Why waste hard earn cash just to get wasted?

Yet, that doesn’t mean that alcohol has to be avoided. Being risk-averse to wasting money on silly expenditures doesn’t mean the door is shut on wine, beer and liquor being part of a normal, vibrant lifestyle.

It just means that you have to get something more from the experience. More than perhaps what big brand, mass-produced corporations have been used to delivering.

Meaningful Consumption

Perhaps we are seeing the beginning of a generation where meaningful consumption takes over from mindless consumption. You can make the same connection when it comes to sex and relationships. Many of us have to learn it the hard way that no amount of physical contact can replace the depth of a meaningful touch from someone you care about.

Top sheets really are pretty useless.

I’m not going to say that I can predict how Generation Z is going to turn out and what impact they will have on the beverage industry. But I honestly don’t see anything in these very early data points suggest that the industry, as a whole, needs to worry. Maybe the big mega-corps but they already need to shake things up or the Millennial world-killers will do them in like we’ve apparently done to mayonnaise, napkins and top sheets on beds.

If anything, I feel optimistic hoping that the kids today are starting out a little wiser and world weary than my generation and others before. Life is too short to waste time on silly things. Everything we bring in to our lives, and everything we consume, should add richness and value to it.

If the kids are catching on to that a little sooner than most, good for them.

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Non-Alcoholic Wine — Because sometimes you have to

Amber LeBeau in General, Shopping for Wine, Wine Tasting

Published on January 26, 2018

When a friend of mine was pregnant, we threw her a baby shower. We figured that if Mama couldn’t drink, then neither would we. So we hit the local liquor store to buy an assortment of non-alcoholic wines to give them a taste test to see which, if any, were actually tolerable.

Much to our surprise, we actually found them to be not that bad. Well except for one that was just hideous.

How do you get Non-Alcoholic wine?

Wine Folly gives a good breakdown, complete with illustrations on the process, but essentially non-alcoholic wine starts out as regular, alcoholic wine with the alcohol later removed. This process is not 100% exact which is why these wines can’t be sold to minors (and why we didn’t let our mama-to-be have any). If you look carefully, you will see that the labels note that they contain less that 0.05 or 1% alcohol. Technically, these are “alcohol removed” wines rather than non-alcoholic wines.

The two most popular methods to remove the alcohol are reverse osmosis (used by Ariel and Sutter Home Fre with the later using a spinning cone for the process) and vacuum distillation (used by St. Regis).

The Line-up

Sutter Home Fre is made by Trinchero Family Estates. In addition to Sutter Home, Trinchero also makes Menage a Trois, Charles & Charles, A3 wines, Bandit, Joel Gott, Sycamore Lane and many more. In the Sutter Home Fre brand they make a non-alcoholic sparkling wine, Chardonnay, Moscato, White Zinfandel, Merlot and Red blend. We were able to taste all but the Moscato and White zin.

Both Sutter Home Fre and St. Regis highlight lots of “Mocktail” recipes on their websites that are worth checking out.

St. Regis is a Canadian brand produced by I-D Foods Corporation. The wines are made in Europe with the Cabernet Sauvignon coming from Spain, the sparkling Brut from France and the Chardonnay and Shiraz rose from the south of France. They also make a sparkling Kir Royal from France that we did not get a chance to taste.

Ariel is owned by J. Lohr Vineyards & Wines with their website claiming that they are sourcing their fruit from the same 3700 acres of vineyards used by J. Lohr in the Central Coast of California. They also claim to be the “World Best Dealcoholized Wine” with the website touting a gold medal won more than 30 years ago at the 1986 Los Angeles County Fair that saw their Ariel Blanc competing against alcoholic wines. While they make a non-alcoholic Chardonnay, we only had an opportunity to try the Cabernet Sauvignon.

The Verdict

First off, with all these wines you can certainly tell that they aren’t the real deal. Besides the muted aromas, the biggest giveaway is the mouthfeel with all the wines tasting very watery and light. The one exceptions were the two bubbles which I’ll discuss below.

Both of these were surprisingly good.

In tasting through the wines, the “house style” of the two brands that we had multiple examples of–Sutter Home Fre and St. Regis–quickly became apparent. The Sutter Home Fre was the sweeter of the two but not sugary sweet. In fact, they reminded several of us of the low-sugar kids fruit juices that you get at places like Whole Foods such as Honest Kids. In fact, the similarity of the Sutter Home Fre wines to the Honest Kids fruit juices were quite remarkable since none of the Fre wines had any real “winey” notes like oak. Even though these wines tasted like “healthy kids fruit juices”, I would never recommend letting kids try them.

The St. Regis wines tasted drier and more wine-like but they also tasted noticeably manipulated with the use of oak chips. Both the Chardonnay and Cabernet Sauvignon smelled like “real” Cab and Chard but they smelled like real examples of mass commercialized under $10 wines made by large volume producers like Trinchero and J. Lohr which was a bit ironic.

So not a fan of the Ariel.

The worst of the bunch, by a loooooooooooooooooong ways was the “World’s Best Dealcoholized Wine” Ariel. It tasted like stewed fruit cooked in plastic Croc shoes. I had to (unfortunately) revisit it several times to try and discern if the bottle was flawed but it didn’t tick off any of the typical wine fault red flags. I couldn’t detect volatile acidity (VA) and overt oxidation notes that typically go with “stewed fruit” flavors–like if the wine had been exposed to excessive heat such as being in the trunk of a car. Plus the cork and bottle looked fine with no bulging or seepage.

While the plastic Croc notes seem in line with some of the 4-ethylphenol (4-EP) “band-aid” Brett aromas, it definitely was more plastic shoe than band-aid. The wine also didn’t have the mustiness associated with TCA. Though the threshold for determining cork taint is heavily influenced by alcohol content so who knows if the reduced alcohol was doing something weird.

The one wine from this tasting that I would encourage people to avoid.

Ultimately, I can’t completely say that the Ariel Cabernet Sauvignon was flawed or not but I can say that this particular bottle was one of the worst things I’ve ever tried. If this was a blind tasting, I would have pegged it as a really bad and light bodied Pinotage–and that would have been the nicest thing I could say about it.

Perhaps, again, it was just this one bottle but the 2 star rating and reviews on Amazon hint that perhaps it wasn’t. A 2008 review on CNET described a tasting of the Ariel thusly:

There were three reds, including a Cabernet Sauvignon and a Merlot, that were so weak and tasteless they were essentially undrinkable. The same was true of the Chardonnay. — Steve Tobak, August 23rd, 2008, CNet

Looks like not much has changed since 2008 since I would also describe the Ariel Cabernet Sauvignon as ‘undrinkable’.

In Summary

But, happily, that was the only one. While the other wines certainly weren’t spectacular, they were definitely drinkable and it really all comes down to personal preference. If you want something on the Honest Kids’ fruit juice side, go with the Sutter Home Fre. If you want something more “wine-like” (i.e. oaky) then go with the St. Regis.

But the stars of the show were the two non-alcoholic sparklers. Both the Sutter Home Fre and St. Regis Brut were actually quite drinkable and pleasant. They essentially tasted like drier versions of Martinelli’s sparkling apple ciders. The bubbles followed the trend of the house styles for each producer. The Sutter Home Fre was slightly sweeter and more “Martinelli-like” while the St. Regis was drier and more “wine-like” with even a bit of toastiness.

If I was having a party, I would happily buy both sparklers as a non-alcoholic options for adults. As for the others, I would be interested in exploring some of the mocktail recipes found on their sites. They weren’t bad on their own (except for the Ariel) but not anything I would be eager to try again.

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Zin-ful Thoughts

Amber LeBeau in General, Wine grapes

Published on January 15, 2018

For a de facto Zin-ful Thoughts Part II see my post Zinfandel — The “Craft Beer” of American Wine

Joseph Swan Zinfandel from the Bastoni Vineyard in the Fountaingrove District of Sonoma County.Originally planted in 1906, the vineyard was significantly replanted in 2005.

In honor of the upcoming ZAP 2018 Zinfandel Experience in San Francisco, the Lodi Winegrape Commission released a very informative FAQ page on Zinfandel written by sommelier Randy Caparoso.

I must confess that being based in the Pacific Northwest and a bit of a Francophile, my experience with Zinfandel has been limited—mostly the uber jammy and commercialized examples from producers like Rombauer, Michael David and Klinker Brick. We do grow a little bit of the variety here in Washington State (65 acres as of 2017) but many of the examples that I’ve tried have been a bit underwhelming.

A trip last year to Joseph Swan Vineyards in Sonoma started to change my perception of Zinfandel. Here I found examples of this “big bruising grape” that were elegant, spicy and downright mouthwatering. So I was very intrigued to read Caparoso’s post and ended up learning a lot.

Some of the cool things (not all Zin related) I learned from Caparoso’s post:

1.) One of the reasons why Zinfandel likely became such a popular and widely planted grape in California during the 1800s was because of how easy it is to grow, particularly in the goblet “bush vine” style. Growers could just stick cuttings into the ground, without the expense and labor of trellising, and tend to the vine with the relatively low-maintenance spur-pruning system. Add to the fact that Zin produces reliable yields, it makes sense why this was a choice variety for many of the European immigrants who planted the early California vineyards.

2.) Due to the decline in popularity of White Zinfandel, overall plantings of Zinfandel have decreased which means that when the 2017 USDA acreage report comes out, it will likely show Zinfandel as the 4th most widely planted wine grape in California behind Chardonnay, Cabernet Sauvignon and Merlot. I wouldn’t shed a tear for desperate housewives as pink Moscato is there to fill their empty glasses. I’m sure Zinfandel fans are not going to mind.

I appreciated how the Sobon Primitivo was full bodied with rich dark fruit without being overtly jammy.
The Rocky Top was spicier and more my style but the Primitivo had it charms.

3.) While Buena Vista, established in 1857 in Sonoma, is widely credited as being the first commercial winery in California, that honor actually belongs to the Vignes Winery that was established in Los Angeles in 1833 by Jean-Louis Vignes. In the Zin hotbed of Amador County, d’Agostini Winery was founded a year before Buena Vista in 1856 with the cellars and vineyards now owned by Zinfandel specialist Sobon.

4.) While currently terms like “Old Vine” and “Ancient Vine” are unregulated and can apply to anything that a winery’s marketing team wants it to, there is a movement in Lodi and other Zinfandel regions to adopt something similar to the Barossa Old Vine Charter. This charter established designation of 4 tiers of “old vines” covering a span of vine ages. On the LoCA FAQ, Caparoso gives his suggestions on tiers beginning with ‘Old Vines’ denoting vines at least 50 years of age going up to ‘Historic Vines’ that are over a 100 years of age.

5.) It’s hard to define a “Lodi-style” of Zinfandel because many of the region’s largest producers (like Michael David & Klinker Brick) tend to produce a very commercialized style of Zinfandel that often sees a significant portion of Petite Sirah blended in as well as judicious oaking.

My Zin-exploration plans for the year

Located across the street from the Mancini Ranch (notably used by Carlisle), the vines here are over 100 years old

I want to explore more terroir driven examples from vineyard designated bottlings of Zinfandel. At Joseph Swan, in addition to trying their Bastoni Vineyard pictured above, I also got a chance to taste a bottling from the Zeigler Vineyard in the Russian River Valley. This one had a intriguing floral smokiness to it that I didn’t find in the more peppery Bastoni. It was almost as if a Pinot noir and Syrah had a baby. It was very fun trying these two Zins side by side. They had a streak of similarity but were very different.

I also want to hunt for this elusive “Lodi-style” that is hiding under the shadows of the area’s big producers. I’ve had the opportunity to try wines from St. Amant Winery that Caparoso highlights as one of Lodi’s Zinfandel specialists. Here, again, trying two different vineyards side by side was incredibly fascinating with the century plus vines of their Marian Vineyard (planted in 1901) showing spicy, dark fruit notes while the Mohr-Fry (planted in 1945) was more more berry fruit and floral.

Some of these differences could be terroir, some could be vine age. I want to learn more about that.

https://commons.wikimedia.org/wiki/Category:Zinfandel#/media/File:Crljenak_kastelanski.jpg

A Crljenak Kaštelanski vine from the village of Kaštel Novi in Croatia. Read the Wikimedia Commons link for some more fascinating info about this vine from the photographer User:Amatulic!

A holy grail of geekdom for me would be to get my grubby little hands on a Croatian Zinfandel. When I visited Croatia in 2016, I was quite disappointed in that all I could find among reds was Plavac Mali, which was a tasty grape but no Crljenak Kaštelanski.

Finally, I want to keep a more open mind about Washington (and Southern Oregon) Zinfandel. I have a hunch that two factors that have been driving their (in my opinion) underwhelming style has been a combination of very young vines (I couldn’t find any info on what is the oldest planting of Washington Zin but I would be shocked if it was more than 25 years) and that many winemakers here haven’t figured out what they want to do with the grape yet.

We produce so many exceptional red wines from varieties like Cabernet Sauvignon, Merlot and Syrah that I feel like producers are throwing the techniques that have made those wines successful against the wall and seeing what sticks. A Zin that taste like an oaky Cab or a more alcoholic version of Syrah is not very appealing. On the flip side, Washington-versions of the jammy commercialized Zins aren’t very exciting either.

The art of winemaking involves a lot of trial and error so this seems like something that will work itself out. There are just too many talented winemakers in the Pacific Northwest to think that someone is not going to hit on something delicious when it comes to Washington Zinfandel.

Till then, I’ll keep my eyes open and drink up where I can.