San Francisco Chronicle Wine Competition Archives

A look at some recently released and upcoming wine books that intrigue me for various geeky reasons.

For last month’s edition looking at some of the new releases from May and early June check out Wine Geek Notes 5/9/18 — New Wine Books to Geek Out Over.

How to Wine With Your Boss & 6 Other Tips To Fast Track Your Career by Tiffany Yarde. Released June 19th, 2018.

While not necessarily a wine book, the description and “look inside” preview caught my attention. Unlike other career advancing self-help books that tell you how “think rich”, “lean in” and develop habits of highly effective people, Yarde looks to be taking a different approach in utilizing wine education topics on tasting and varieties to apply them to business principles.

At least that is what the intro is describing, though the title How to Wine With Your Boss also seems to be advocating wielding your knowledge and confidence in the social lubricant of wine as a tool to advance your career. That is an approach that could be fraught with pratfalls with the associations of alcohol in the workplace in light of the #MeToo movement. While we, wine geeks, know that the point of sharing a glass of wine is not about nefarious intentions, I can’t begrudge a male manager or coworker from being reticent in accepting such an invitation.

Still, the idea of book teaching wine enthusiasts how to take their passion and knowledge of wine and apply it to business is intriguing–if that is such a book that Yarde has written. She does have a blog and website, Motovino, that describes more of her philosophy though, unfortunately, the blog is not frequently updated.

Practical Field Guide to Grape Growing and Vine Physiology by Daniel Schuster, Laura Bernini and Andrea Paoletti. To be released July 2nd, 2018.

This looks like some hardcore viticultural geekdoom here written by New Zealand wine grower Daniel Schuster, Tuscan viticulturalist Laura Bernini and winemaker Andrea Paoletti that will combine a mix of New World modernist and Old World traditionalist approaches to grape growing.

Oldies but goodies.

When I passed Unit 2 of the WSET Diploma level on Viticulture and Winemaking with Master of Wine Stephen Skelton’s Viticulture, Jeff Cox’s From Vines to Wines and the old school classic of A.J. Winkler and crew’s General Viticulture (under $15 used) were my primary study aids in the vineyard.

At around 146 pages, I can see the Practical Field Guide being an easily digestible compendium to the books I mention above and another great study tool for wine geeks seeking certifications in the WSET or Court of Master Sommelier programs.

Wine Marketing and Sales, 3rd Edition by Liz Thach, Janeen Olsen and Paul Wagner. To be released July 2nd, 2018.

I’ve had this book pre-ordered since February–so, yeah, I’m pretty excited.

While I was doing researching for my article Under the (Social Media) Influence, I realized that there was a dearth of resources for wineries and wine business students about how to effectively utilize social media. A huge reason for that is how quickly the industry and technology is changing so this updated edition of Wine Marketing and Sales was desperately needed. With how in-depth and perspective-driven the previous two editions were, I have no doubt that this and other modern topics and challenges of the industry are going to be addressed.

Dr. Liz Thach, MW is one of the most brilliant minds in the wine business whose writings in Wine Business Monthly and other publications are must-reads for anyone wanting to keep a pulse on the happenings in the wine business. In addition to Wine Marketing and Sales, Thach’s Wine: a Global Business is another resource that I’ve thoroughly gobbled up in highlighted notes and annotations.

The New Pink Wine: A Modern Guide to the World’s Best Rosés by Ann Walker and Larry Walker. To be released July 19th, 2018.

Has the “Rosé Revolution” jumped the shark yet? Who knows?

But The New Pink Wine is here to join a chorus of recently released rosé wine books in the last year and a half that includes Master of Wine Jennifer Simonetti-Bryan’s Rosé Wine (you can check out my review of it here), Victoria James and Lyle Railsback’s Drink Pink, Katherine Cole’s Rosé All Day, Master of Wine Elizabeth Gabay’s Rosé: Understanding the pink wine revolution and Julia Charles’ Rosé Cocktails that I highlighted in last month’s Wine Geek Notes.

If you want to go “old school hipster”, there is also Jeff Morgan’s 2005 work Rosé: A Guide to the World’s Most Versatile Wine which was on the Pink Train way back when Brangelina were still filming Mr. & Mrs. Smith.

What will the Walkers’ The New Pink Wine add to the conversation? At 224 pages, it’s not aiming to be a pamphlet. Both the Walkers do have lots of experience in the food and wine industry with Ann as a chef, educator, writer and frequent judge for the San Francisco Chronicle Wine Competition. Larry Walker has written for various food & wine magazine and is the editor for several of Williams-Sonoma’s Wine Guides.

I suppose as long as new bottles of rosé keeping hitting the wine shelves, we’ll keep getting new rosé wine books for the book shelf.

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The 2018 Winter Olympics in PyeongChang has wrapped up. However, the medals will be flowing all year long in the wine world.

So far this year we’ve had the San Francisco Chronicle Wine Competition give out over 4000 gold, silver and bronzes. Meanwhile, the American Fine Wine Competition announced 14 pages worth of winners. Oh and the Winemaker Challenge International Wine Competition also gave out a hefty haul of hardware.

Still to come:

Finger Lakes International Wine Competition (March)
Sommelier Wine Awards (March)
California State Fair Commercial Wine Competition (March)
Seattle Wine Awards (April)
International Wine Challenge (April)
International Rose Championship (April)
Decanter World Wine Awards (May)
Los Angeles International Wine Competition (May)
Dan Berger’s International Wine Competition (May)
Concours Mondial de Bruxelles (May)
International Women’s Wine Competition (July)
And oodles and oodles and oodles more.

There are so many competitions out there giving wineries boatloads of awards that I’m honestly surprised that Oprah has not gotten in on the action with her own wine competition.

YOU get a medal! YOU get a medal! Everybody’s getting a MEDAAAAAAAAL!!!

God knows how many medals the Tasters Guild International Wine Judging gives out.

Unlike the Olympics where there is a finite amount of medals awarded for each event, wine competitions can give out virtually a limitless number–which stack the odds in a winery’s favor.

In 2015, Victoria Moore of The Telegraph noted that of the nearly 16,000 wines entered in the Decanter World Wine Awards, around 70% won some kind of award. At the International Wine Competition (IWC) they gave out 490 golds, 2,110 silvers, 3,426 bronzes and 3,668 commended awards.

For their 2012 event, W. Blake Gray of Palate Press highlighted that the San Francisco Chronicle Competition (one of the largest and most recognized wine competitions in the US) gave medals to more than 80% of the wines entered.

Who benefits from all these competitions?

I don’t think you can be blunter than Master of Wine Sarah Jane Evans in her article “So you want to be a wine judge?”

Remember that ultimately you are doing the judging for the winemaker and brandowner. They want to enter or remain in your market, and the medals and scores enable them to do so. Like a good parent or teacher, try to find the good points in any wine. — Sarah Jane Evans 2/20/2018 WSET Blog

Wine competitions are all about marketing for wineries. Paying a $55-175 entry fee per wine and sending in 4 to 6 bottles is pretty darn cheap economics if you happen to strike gold (pun intended). Even a lowly bronze medal has benefit for wineries.

Not Mortally Flawed.

Granted, it mostly plays off the ignorance of wine consumers who assume that winning a bronze medal meant that the wine was the 3rd best out of thousands. Most folks don’t realize that a bronze often says that a wine was “not mortally flawed”–as Lenn Thompson of The Cork Report describes. In that same post, Thompson goes on to explain why he and his team no longer participate as judges for wine competitions.

Plus, you can take that obscure award you won 7 years ago and use that sticker for everything.

Think of how much mileage that Gallo has gotten off of touting the 2000 medals that their Barefoot brand has won from entering practically every wine competition in existence? It doesn’t matter if they were gold, silver, bronze or whatever. Likewise, Constellation Brands widely advertises their 50+ gold medals (from whom?) for their Black Box wines.

Gallo and Constellation didn’t become multi-billion dollar companies by throwing away money. They know there is a benefit in flooding wine competitions with their wines.

There is also a strong argument that the competitions themselves are the biggest beneficiaries–generating revenue from not only entry fees but also sponsorship & naming rights (for instance, the San Francisco Chronicle Competition is not run by the newspaper, they’re merely a sponsor), tickets to tastings featuring award winners and selling medal stickers to wineries.

Is there any value for consumers?

A little…

The shiny stickers are very pretty though.

You have to start with acknowledging that, as Ronald Jackson notes in Wine Tasting: A Professional Handbook, the purpose of wine competition is to increase market awareness for wineries–to get your attention. They don’t exist for the benefit of giving you an unbiased and objective recommendation of what to drink.

It’s okay to give them that attention and maybe even buy their wines to try. Just like with everything in life, you will never know how much you like something until you try it. If being curious about a medal winner is a reason for you to trade out your same ole, same ole for something new then go for it.

But you should keep a few considerations in mind.

1.) Know that it’s okay to disagree with the results — because most likely the judges themselves disagreed after 30 minutes

Any post about wine competitions would be remiss without acknowledging the studies by Robert Hodgson into how inconsistent judging is at competitions and how seemingly random the results are. Wines that were gold medal winners in one flight of tasting were just as likely to be scored as bronze winners in the next flight by the same judges.

Tasting wine is highly personal and extremely subjective. There are so many things that influence how we perceive a wine and whether or not it gives us pleasure from the ambiance of the room, the glassware, our mood that day, the wine we just had before, etc. Wine itself is also a moving target that not only changes in the bottle but changes in our glasses as well. Plus, just as some of us weren’t great “test takers” at school, some wines simply don’t show well being “tested” on their own and often need the context of food and social occasion to give pleasure.

That is why you have to view wine awards (as well as critic scores) as only a single snapshot of how that wine tasted at that moment to that particular judge. Just like if your friend had this one great bottle of wine at dinner that you have to try, take a wine competition result with the same “your mileage may vary” caveat. While that wine may have been great for them at that one moment, that doesn’t mean it’s going to be great for you and your moment.

2.) Pay attention to who gave out the medals

A Platinum winner that was likely judged by at least 2-3 MWs and Master Sommeliers might be worth taking a look at.

With no offense to Podunk State Fair, there is a bit more cache to having your wines judged by a panel of Masters of Wine and Master Sommeliers that competitions like the IWC, Decanter World Wine Awards, TexSomm and a few others regularly have.

Even if MWs & MS are stacking the juries, there is still something noteworthy when you look at the lists of judges for competitions like San Francisco Chronicle Competition and Seattle Wine Awards and see acclaimed writers, sommeliers, educators and winemakers.

Yes, these events still give out way too many medals. Yes, the judging of even highly trained professionals is still subject to vagaries. But if you are going to pay attention to the results of any competition, it’s worth having an idea of who was doing the judging.

Be extremely skeptical of any competition that doesn’t have a published (and updated) list of who their judges were and their credentials.

3.) Give Double Golds a double look

In the Seattle market, the high esteem of the judges and caliber of wines entered into the Seattle Wine Awards gives their Double Gold and Best of Class winners a fair amount of cache.

While all the caveats above about wine competitions being just a single snapshot of a wine hold, there is something to be said when that snapshot involves all the judges of a panel unanimously thinking that a wine is worth a gold medal. This

Then you have “Sweepstakes Winners” and “Best in Show/Best of Class” that often require the wines going through another round of judging with different tasting panels. This is like a second snapshot taken. If a wine does well there, you know that it had to have impressed around a dozen or so people.

The wine still might not be your personal style but the odds of a Double Gold/Sweepstakes winner from a reputable wine competition being “junk” is fairly low.

Don’t be afraid to try the highly touted “Award Winners” but still keep a healthy amount of skepticism–especially if someone is giving you a hard sell on their bronze medal winning wine from the Podunk State Fair.

Tag Archives: San Francisco Chronicle Wine Competition

Wine Competitions — Should Wine Drinkers Care?