Tag Archives: Pink Moscato

The Kids Will Probably Be Alright — Looking at Generation Z Trends

Amber LeBeau in General, Millennials, Wine marketing

Published on October 19, 2018

Yesterday, Wine Industry Insight posted an interesting chart taken from the Wall Street Journal about risk behavior among Generation Z high schoolers.

charts showing generation z risk behaviors

Screenshot from Wine Industry Insight 10/18/2018 sourced from the Wall Street Journal article “Gen Z Is Coming to Your Office. Get Ready to Adapt.” 9/6/2018

On the surface, this looks great. Members of Generation Z, born between 1995 and 2010, report that many have not tried alcohol, sex or gotten a driver’s license while in high school. Of course, this is all “self-reported”–by teenagers, no less. So how much stock do we want to put in this? I know back in high school I wasn’t keen to divulge to strange adults everything I was up to.

The Wall Street Journal is extrapolating that Generation Z is showing itself to be highly risk-averse. Wine Industry Insight takes that a step further. They speculates that because of this, Gen Z might be “poor prospects” for the beverage industry.

What?

Since the majority of Generation Z are not yet legal drinking age, there isn’t much data on their alcohol consumption. There certainly are the breathless headlines touting that these 8 to 23 years olds are embracing teetotalism and expect to be more sober than Millennials who are now in their late 20s and 30s complete with college debt, jobs, mortgages and families.

Many cities are seeing less drivers overall and more people choosing alternative transportation like bicycling. Why would we not assume that Generation Z is a part of this change?

I’m glad the kids aren’t spiking their kool-aid with Stoli and Ketel One while having risky sex.

But I do think it is way too early to be sounding the alarm about the prospects of Generation Z. I’m mean, who knows if the driver’s license thing is even related to “risk aversion”. Could this be more about environmental conscience and using public transportation?

These kids are still figuring out who they are as people and a generation. The picture of their prospects is far from clear.

Didn’t we learn this with my generation?

In one of my older wine business books, Wine Marketing: A Practical Guide by C. Michael Hall and Richard Mitchell (2007), the thinking back then was that Millennials would follow a similar path as Baby Boomers with their wine consumption and buying habits.

While Millennials have followed Boomers in liking to drink a lot of wine, we definitely “reinvented” the game with our love of unique varieties and styles as well as shunning of many of the old standbys of status and critic scores. We also tend to be more diverse than Boomers in our alcoholic tastes beyond just wine as I noted in my recent post about the wine industry’s upcoming reckoning with Millennials.

Does Risk Aversion Predict Future Alcohol Trends?

It seems like this is the heart of Wine Industry Insight‘s view about the poor prospects of Generation Z. Now I fully acknowledge that Lewis Perdue has way more experience and insight in this segment than I will ever hope to achieve. But this seems like such an odd correlation—especially since Millennials, ourselves, are notoriously “risk averse” especially with our finances.

Diving back into my wine business books, I tried to find more details about the connection between risk aversion and alcohol consumption. The only written commentary seemed to focus on how willing consumers are to stray from tried and true brands and varieties versus branching out to try new things.

Searching online there are studies comparing alcohol demand and risk preference with a lot of these noting that economic factors and income play a role as well. Whatever connection there is between risk & alcohol–it’s clear that it’s extremely multi-faceted.

Maybe Generation Z Wants More Than Getting Drunk and Laid?

Business Insider’s noted in a February 2018 article that 16 to 22 year olds surveyed “don’t think drinking is that cool anymore.” I think that is very telling and actually really good for the wine industry–at least the quality over quantity minded segment.

Would it really be a bad thing if Generation Z skipped the whole “White Zin/Pink Moscato” phase?

There’s nothing cool or interesting about drinking just to get drunk. Alcohol, like food, is meant to compliment life. Not only is it a social lubricant but it is a bridge to history and culture. That’s hard to appreciate hammered. It may have taken Millennials, Generation X and Boomers longer to realize it but globally we are seeing trends where consumers across the board are “drinking less, but better.”

It’s clear that Generation Z, like Millennials, are more value and economic conscience. We don’t have a lot of money, so we want to get more out of it. Why waste hard earn cash just to get wasted?

Yet, that doesn’t mean that alcohol has to be avoided. Being risk-averse to wasting money on silly expenditures doesn’t mean the door is shut on wine, beer and liquor being part of a normal, vibrant lifestyle.

It just means that you have to get something more from the experience. More than perhaps what big brand, mass-produced corporations have been used to delivering.

Meaningful Consumption

Perhaps we are seeing the beginning of a generation where meaningful consumption takes over from mindless consumption. You can make the same connection when it comes to sex and relationships. Many of us have to learn it the hard way that no amount of physical contact can replace the depth of a meaningful touch from someone you care about.

Top sheets really are pretty useless.

I’m not going to say that I can predict how Generation Z is going to turn out and what impact they will have on the beverage industry. But I honestly don’t see anything in these very early data points suggest that the industry, as a whole, needs to worry. Maybe the big mega-corps but they already need to shake things up or the Millennial world-killers will do them in like we’ve apparently done to mayonnaise, napkins and top sheets on beds.

If anything, I feel optimistic hoping that the kids today are starting out a little wiser and world weary than my generation and others before. Life is too short to waste time on silly things. Everything we bring in to our lives, and everything we consume, should add richness and value to it.

If the kids are catching on to that a little sooner than most, good for them.

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Book Reviews — Rosé Wine

Amber LeBeau in Book Reviews

Published on January 27, 2018

A few thoughts on Rosé Wine: The Guide to Drinking Pink by Jennifer Simonetti-Bryan.

Overview

Jennifer Simonetti-Bryan earned her Master of Wine in 2008, becoming the 4th woman in the United States to achieve such a distinction. In the introduction of Rosé Wine, she describes the difficulties in finding resources on rosé while she was studying for her MW and with rosé growing in popularity (particularly in the US), this book fills a niche.

The book is broken into 3 sections with 10 chapters. The first part, “Getting Started”, covers the basics of making and tasting rosé and concludes with Chapter 3’s presentation of Simonetti-Bryan’s 10 question Rosé Quiz. This quiz, which features questions asking about coffee habits and whether you put lemon juice on your green beans, aims to identify what style of rosé you may enjoy based on your tolerance of bitter, sweet and sour components as well as alcohol heat.

The next section of the book goes into the world of rosés with chapters 4 through 7 detailing the four broad categories of rosés–Blush wines which emphasize sweetness, Crisp wines which emphasize acidity, Fruity wines which emphasize fruit and Rich wines which emphasize body, alcohol and deep color. In each section, Simonetti-Bryan gives specific wine recommendations that exhibit these particular styles and food pairing options for them.

The last section, covering chapters 8 through 10, is titled “Resources” and includes more in-depth food pairing guidelines as well as a pronunciation guide and checklist for the wines featured throughout the book.

Some Things I Learned

I must confess that when I picked up this tiny (6.5 x 8 inch) book, I wasn’t expecting much. I mean, come on, it’s about rosé! Outside of knowing which grapes grow in which wine region that makes rosé, how much is there to really know about it?

But y’all….

And truthfully, it’s often easier to find rose Cava in the US than Spanish rosados.

I got schooled by the Jedi Wine Master.

The first eye-opener for me came on page 2 when I learned that after France, Spain is the second leading producer of rosé. Spain?!? I know they make a significant quantity of wine but I would have surely pegged the US as #2 for rosé production–especially since we drink so much of it. But then, my US-centric experience is at play when I can find dozens of American rosé examples but only a handful of Spanish rosados on restaurant wine lists and store shelves–a Muga here, a Marques De Caceres there.

In Chapter 1 on “Making Rosé”, I geeked out on the varietal characteristics of the grapes. As someone who is toiling away on the WSET Diploma level, it’s helpful to know little blind tasting hints such as looking for herbal notes like oregano in Sangiovese, the raspberry flavors in Syrah rosés and how Mencía can come across like Malbec but with more blackberry, violet and spicy flavors.

I also never realized how much co-fermentation of white and red grapes was done in rosé winemaking. Typically when you think of co-ferments, you think of notable examples like Syrah and Viognier in Côte-Rôtie and field blends. But littered throughout Rosé Wine are examples that Simonetti-Bryan highlights from regions like Vinho Verde (10 different red and white grapes can be used), Veneto (the Prosecco grape Glera with red grape varieties), Rioja (Viura and Tempranillo) and Tavel.

I was also surprised to learn that Pink Moscato is usually made with blending red wine to white Muscat blanc wine. I always thought it was made from one of the countless red skin variations of the Muscat grape.

In Chapter 2 on “Tasting Rosé”, Simonetti-Bryan’s explanation of picking up flavors via your retronasal cavity is one of the best I’ve ever came across. She asks you to think about how you can taste food that you ate hours ago when you burp and that is bloody brilliant. Gross, but brilliant and I’m totally going to steal that the next time I have to explain retronasal olfaction.

Wines I Want to Try Because of This Book

Here Simonetti-Bryan gives a smorgasbord of options with each rosé style getting 15 to 22 recommendations of specific wines to try. I found a couple dozen that excited me but I’m going to limit this list to the top 5 that interested me the most.

Domaines Ott Clos Mireille Côtes de Provence Rosé (Crisp style) – I can’t imagine myself paying nearly $50 for a rosé but Simonetti-Bryan’s description of this wine having a long slow fermentation, spending 8 to 12 months in vats, makes this very fascinating.

Domaine la Rabiotte Coteaux d’Aix-en-Provence (Crisp) – At around $13, this is more in my wheel house for rosé and the description of this wine’s minerally acidity cutting through the fat of pulled pork had my mouth watering just thinking about it.

Very intrigued to explore the rosés of Tavel more

Conundrum Rosé (Crisp) – Made by the Wagner family of Caymus fame, this rosé is made from the uber geeky Valdigué grape. That right off the bat had me interested but then Simonetti-Bryan notes that the grapes are apparently “rolled” for 3 hours before pressing. Rolled? I’ve never heard of that before. By hand? By machine? In a tumbler barrel? I’m intensely curious.

Domaine Clarence Dillon Clarendelle Rosé (Fruity style) – Made by the Dillon family of Ch. Haut-Brion fame, a sub $20 Bordeaux rosé made from Merlot, Cabernet Sauvignon and Cabernet Franc sounds delicious. I’d also like to see how the time spent aging on the lees impacts mouthfeel.

Château de Ségriès Tavel (Rich style) – Located across the Rhône river from Châteauneuf-du-Pape, the Tavel AOC specializes in producing deeply colored and fuller bodied rosés. I also liked Simonetti-Bryan’s tidbit that this AOC only produces around 500,000 cases a year–which she compared to Barefoot’s annual production of 17 million cases. With all the food pairing tips she gives for matching rich, robust rosés with heartier fare, I think I’ve found a way to enjoy rosés in winter.

New Reading Recommendations I Got From This Book

Unfortunately Simonetti-Bryan didn’t include an appendix of notes or reference section in Rosé Wine so I didn’t get as many recommendations for future reading materials as I have from other wine books (like Bursting Bubbles). She does name drop a few potentials in the book–including two in the Introduction as she recounts a sommelier at a Michelin-starred restaurant humorously telling a Master of Wine that “rosés are not wine”.

Benjamin Lewin’s Wine Myths & Reality (I wonder if he tackles the “rosés are not wine” myth here)

Benjamin Lewin’s Wines of France

But I was so impressed with Rosé Wine that, when I was finished, I went to Amazon to look up other books from Simonetti-Bryan that I could add to my reading list.

The One Minute Wine Master: Discover 10 Wines You’ll Like in 60 Seconds or Less

With Master Chef Ken Arnone, Pairing with the Masters: A Definitive Guide to Food and Wine

Final Thoughts

As I noted above, I wasn’t expecting much from this book–a quick read and maybe a takeaway or two–but I ended up burning through a highlighter. The fact that Simonetti-Bryan could jam so many usefully nuggets of info, and present it so unassumingly, is a huge testament to her skill as a teacher. Throughout reading Rosé Wine, I found myself continually surprised and presented with new ways of thinking about something.

While I initially eye-rolled at the Rosé Quiz and usually chafe at such over-simplification of people’s tastes (like I hate coffee and spicy food but love bitter dark chocolate and spicy, tannic, full-bodied reds), I was thoroughly impressed with her explanation of her methods and will have to admit that she nailed me as a Crisp rosé girl and my wife as Fruity rosé fan. While on the surface it seemed overly simple, the thinking and methodology behind it was solid.

I can see the full-bodied weight of this Counoise rosé from Washington pairing well with heavier fare.

I was also impressed with how Rosé Wine encouraged me to rethink my food pairing approach with rosés. I’m so nearsighted about matching weight to weight (light bodied rosé with lighter fare) that it was surprising for me to see Simonetti-Bryan’s recommendations of lamb with a Merlot and Malbec rosé from New Zealand, rich octopus with a Tuscan rosato and beef brisket with a Cabernet Franc rosé from Israel. None of those pairings would have been my first instinct for those dishes or wines but after reading Rosé Wine, I see how they make sense.

And I honestly can’t wait to try them.

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Zin-ful Thoughts

Amber LeBeau in General, Wine grapes

Published on January 15, 2018

For a de facto Zin-ful Thoughts Part II see my post Zinfandel — The “Craft Beer” of American Wine

Joseph Swan Zinfandel from the Bastoni Vineyard in the Fountaingrove District of Sonoma County.Originally planted in 1906, the vineyard was significantly replanted in 2005.

In honor of the upcoming ZAP 2018 Zinfandel Experience in San Francisco, the Lodi Winegrape Commission released a very informative FAQ page on Zinfandel written by sommelier Randy Caparoso.

I must confess that being based in the Pacific Northwest and a bit of a Francophile, my experience with Zinfandel has been limited—mostly the uber jammy and commercialized examples from producers like Rombauer, Michael David and Klinker Brick. We do grow a little bit of the variety here in Washington State (65 acres as of 2017) but many of the examples that I’ve tried have been a bit underwhelming.

A trip last year to Joseph Swan Vineyards in Sonoma started to change my perception of Zinfandel. Here I found examples of this “big bruising grape” that were elegant, spicy and downright mouthwatering. So I was very intrigued to read Caparoso’s post and ended up learning a lot.

Some of the cool things (not all Zin related) I learned from Caparoso’s post:

1.) One of the reasons why Zinfandel likely became such a popular and widely planted grape in California during the 1800s was because of how easy it is to grow, particularly in the goblet “bush vine” style. Growers could just stick cuttings into the ground, without the expense and labor of trellising, and tend to the vine with the relatively low-maintenance spur-pruning system. Add to the fact that Zin produces reliable yields, it makes sense why this was a choice variety for many of the European immigrants who planted the early California vineyards.

2.) Due to the decline in popularity of White Zinfandel, overall plantings of Zinfandel have decreased which means that when the 2017 USDA acreage report comes out, it will likely show Zinfandel as the 4th most widely planted wine grape in California behind Chardonnay, Cabernet Sauvignon and Merlot. I wouldn’t shed a tear for desperate housewives as pink Moscato is there to fill their empty glasses. I’m sure Zinfandel fans are not going to mind.

I appreciated how the Sobon Primitivo was full bodied with rich dark fruit without being overtly jammy.
The Rocky Top was spicier and more my style but the Primitivo had it charms.

3.) While Buena Vista, established in 1857 in Sonoma, is widely credited as being the first commercial winery in California, that honor actually belongs to the Vignes Winery that was established in Los Angeles in 1833 by Jean-Louis Vignes. In the Zin hotbed of Amador County, d’Agostini Winery was founded a year before Buena Vista in 1856 with the cellars and vineyards now owned by Zinfandel specialist Sobon.

4.) While currently terms like “Old Vine” and “Ancient Vine” are unregulated and can apply to anything that a winery’s marketing team wants it to, there is a movement in Lodi and other Zinfandel regions to adopt something similar to the Barossa Old Vine Charter. This charter established designation of 4 tiers of “old vines” covering a span of vine ages. On the LoCA FAQ, Caparoso gives his suggestions on tiers beginning with ‘Old Vines’ denoting vines at least 50 years of age going up to ‘Historic Vines’ that are over a 100 years of age.

5.) It’s hard to define a “Lodi-style” of Zinfandel because many of the region’s largest producers (like Michael David & Klinker Brick) tend to produce a very commercialized style of Zinfandel that often sees a significant portion of Petite Sirah blended in as well as judicious oaking.

My Zin-exploration plans for the year

Located across the street from the Mancini Ranch (notably used by Carlisle), the vines here are over 100 years old

I want to explore more terroir driven examples from vineyard designated bottlings of Zinfandel. At Joseph Swan, in addition to trying their Bastoni Vineyard pictured above, I also got a chance to taste a bottling from the Zeigler Vineyard in the Russian River Valley. This one had a intriguing floral smokiness to it that I didn’t find in the more peppery Bastoni. It was almost as if a Pinot noir and Syrah had a baby. It was very fun trying these two Zins side by side. They had a streak of similarity but were very different.

I also want to hunt for this elusive “Lodi-style” that is hiding under the shadows of the area’s big producers. I’ve had the opportunity to try wines from St. Amant Winery that Caparoso highlights as one of Lodi’s Zinfandel specialists. Here, again, trying two different vineyards side by side was incredibly fascinating with the century plus vines of their Marian Vineyard (planted in 1901) showing spicy, dark fruit notes while the Mohr-Fry (planted in 1945) was more more berry fruit and floral.

Some of these differences could be terroir, some could be vine age. I want to learn more about that.

https://commons.wikimedia.org/wiki/Category:Zinfandel#/media/File:Crljenak_kastelanski.jpg

A Crljenak Kaštelanski vine from the village of Kaštel Novi in Croatia. Read the Wikimedia Commons link for some more fascinating info about this vine from the photographer User:Amatulic!

A holy grail of geekdom for me would be to get my grubby little hands on a Croatian Zinfandel. When I visited Croatia in 2016, I was quite disappointed in that all I could find among reds was Plavac Mali, which was a tasty grape but no Crljenak Kaštelanski.

Finally, I want to keep a more open mind about Washington (and Southern Oregon) Zinfandel. I have a hunch that two factors that have been driving their (in my opinion) underwhelming style has been a combination of very young vines (I couldn’t find any info on what is the oldest planting of Washington Zin but I would be shocked if it was more than 25 years) and that many winemakers here haven’t figured out what they want to do with the grape yet.

We produce so many exceptional red wines from varieties like Cabernet Sauvignon, Merlot and Syrah that I feel like producers are throwing the techniques that have made those wines successful against the wall and seeing what sticks. A Zin that taste like an oaky Cab or a more alcoholic version of Syrah is not very appealing. On the flip side, Washington-versions of the jammy commercialized Zins aren’t very exciting either.

The art of winemaking involves a lot of trial and error so this seems like something that will work itself out. There are just too many talented winemakers in the Pacific Northwest to think that someone is not going to hit on something delicious when it comes to Washington Zinfandel.

Till then, I’ll keep my eyes open and drink up where I can.