Tag Archives: Elouan

Joe Wagner vs the Oregon Volcano

Joe Wagner, with his Copper Cane Wines & Provision, has been one of the most successful wine producers of the 21st century. But that fame and success doesn’t shield him from the ire of lawmakers and Oregon wineries who feel he has been playing fast and loose with state and federal wine labeling laws.

Joe Wagner's Elouan

These producers, led by Jim Bernau of Willamette Valley Vineyards, believe that Wagner’s wine labels confuse consumers and devalue the branding of Oregon. Wagner contends that he is being truthful about where the grapes are coming from and that his wines bring Oregon to the attention of more drinkers.

While the legal aspects of labeling will be debated and hashed out by government agencies (with so far Wagner and his labels losing the battle), I wanted to investigate the idea of whether Wagner’s wines help or hurt the image of the Oregon wine industry among consumers. To test that, I held a blind tasting featuring the offending Wagner wines against more traditional Oregon Pinot noirs.

I wanted to see if Wagner’s wines stood out and if there’s smoke behind this controversy erupting in Oregon.

The Background

Joe Wagner started his winemaking career with the establishment of Belle Glos in 2001. Focusing on vineyard designated Pinot noirs, Wagner was inspired by the wines of Kosta Browne and soon built Belle Glos into a 100,000 case production. In 2006, he introduced Meiomi–a unique Pinot noir with Riesling, Gewurztraminer, Chardonnay and sometimes Grenache blended in.

By 2015, Meiomi was selling more than half a million cases a year. Wagner cashed in that success by selling the brand to Constellation Brands for $315 million. That sale allowed him to focus on his other brands–including Elouan which was founded in 2014 to highlight Oregon Pinot noir.

The Controversy and Current Rules for Oregon Wines

Elouan Reserve labeled as from the Rogue Valley.

Wagner makes all his Oregon wines (Elouan and the Willametter Journal) in California–primarily at Copper Cane’s Rutherford winery.  In interviews, Wagner has stated his reasoning for trucking the grapes down to California was to maintain quality control.

Compared to federal standards, the rules for labeling wines in Oregon are more restrictive. For instance, to have a wine varietally labeled from Oregon, it must be at least 90% of the stated variety. Federal laws only mandate 75%.

To list an AVA on an Oregon wine, it must contain at least 95% of fruit sourced from that AVA. Crucially, the wine must also be produced solely within the state of Oregon. While the federal standard for AVA designation is only 85%, like Oregon, Federal laws also dictate that a wine using an AVA needs to be “fully finished” in the state containing the AVA. However, it does allow wines to be finished in adjacent states if it labeled under a more generic state designation such as “Oregon”.

While the basic Elouan has Oregon listed as it designation, the reserve wine uses the Rogue Valley AVA. With the wine being “fully finished” in California, this does seem to be a clear violation of labeling usage. Likewise, the case packaging of Elouan makes reference to the Willamette Valley, Rogue and Umpqua Valley. For the Willametter Journal, the grape source is listed as the “Territory of Oregon” which is a fanciful term not currently recognized as an approved AVA. Additionally, Willamette is prominently highlighted in red ink on the label as if it was an AVA designation.

Mega Purple — Mega Illegal In Oregon

The Willametter Journal has the word “Willamette” highlighted on the label in bright red.

Another unique aspect of Oregon wine law noted by Jim Bernau, is the use of additives like Mega Purple, Ultra Red, Purple 8000 and Red 8000. These are illegal in Oregon since they are based on teinturier grapes like Rubired that are not currently grown at all in the state. Essentially, the law views the use of these color and mouthfeel enhancing additives as illegally blending in grapes grown elsewhere.

Wagner and Copper Cane’s representatives have denied using these additives. However, there is wide spread belief in the industry that they are used frequently in California–particularly for inexpensive Pinot noirs.

The Big Questions

In setting up the blind tasting, I wanted to look at three focus points that I’d hope would answer the overarching question of whether Wagner’s wines help or hurt the branding of the Oregon wine industry.

1.) Does Joe Wagner’s Oregon wines stand out when compared to other, more “traditional” Oregon producers?

2.) If his wines do stand out, is this because of a signature winemaking style that overwhelms terroir? While we can’t prove if he is blending in other grape varieties (like he did with Meiomi) or using additives such as Mega Purple, a strong winemaking signature could give credence to the idea that his wines may “confuse” consumers about what Oregon Pinot noirs usually taste like.

3.) And finally, when compared side by side, what wines do people enjoy drinking?

The Tasting Format and Participants

Several of the folks who graciously offered their palates for the blind tasting.

To help with answering questions #2 and #3, I included 3 of Joe Wagner’s California wines in the lineup to go along with the 3 offending Oregon wines. While not part of the controversy, I thought the inclusion of Wagner’s popular California Pinot noirs could shed light on if he has a signature winemaking style that his Oregon wines would also demonstrate.

The Wagner Wines

2017 The Willametter Journal Oregon
2016 Elouan Oregon
2015 Elouan Reserve Rogue Valley
2014 Belle Glos Diaryman Russian River Valley
2016 BÖEN Santa Maria Valley
2016 Tuli Sonoma County

Included in the tasting were 15 Oregon wines from other producers. Additionally, there was 1 wine from British Columbia–the 2016 Quill from Blue Grouse Estate–that a guest brought. While originally I wanted to limit this to just Wagner and Oregon wines, I thought the Quill could serve as an interesting control. Would it be pegged as an “outsider” or “Wagner wine”? Or would it slipped in seamlessly with the Oregon wines. If so, that could indicate that perhaps the distinctiveness of Oregon wines are not as clear cut.

Oregon wines featured:

2016 Erath Oregon
2016 Willamette Valley Vineyards Whole Cluster
2015 Domaine Loubejac Selection de Barriques
2015 Citation, Willamette Valley
2014 Domaine Drouhin, Dundee Hills
2016 Stoller Estate Reserve
2013 Patton Valley Vineyards West Block
2014 Welsh Family Wines Bjornson Vineyards, Eola-Amity Hills
2011 Siltstone Guadalupe Vineyard, Dundee Hills
2016 Marshall Davis, Yamhill Carlton
2014 Noel Vineyard, Willamette Valley
2012 Colene Clemens Margo
2016 Ayoub Pinot Noir Memoirs Dundee Hills
2012 Cristom Pinot Noir Mt. Jefferson Cuvée Willamette Valley
2009 Coelho Winery Pinot Noir Paciência Willamette Valley

The wines were all served blind with only myself knowing the identities. Since some of the Wagner wines like the Belle Glos and Elouan Reserve had visible wax capsules, I placed those wines along with random Oregon bottles in one of 8 different decanters.

While there was a handful of industry folks from the retail side, the vast majority of the participants were regular wine consumers.

The Results

More traditional Oregon wines like the Stoller Reserve, Patton Valley West Block and Marshall Davis were the runaway favorites of the tasting.

During the tasting, many participants began noticing a trend of some wines being noticeably darker and fruitier–especially compared to other wines. A couple wines even stained glasses in ways that usually aren’t expected of Pinot noir.

The conversation emerged that in order to “Pin the tail on the Wagner”, one needed to look for the least “Pinot-like” wines of the bunch. This would turn out to be a worthwhile strategy that several tasters adopted.

After the tasting I asked the participants to first pick out their favorite bottles. The results were overwhelming for Oregon with the 2016 Stoller Estate Reserve, 2016 Marshall Davis and 2013 Patton Valley West Block getting multiple votes. The BC wine, the Quill, also got some votes as a favorite with many tasters thinking it was an Oregon wine from areas like McMinnville.

But the surprise of the favorite reveal was the inclusion of one of the controversial Oregon Wagner wines–the 2017 Willametter Journal. While the wine was more lush than the others, tasters compared it favorably to warm vintage Oregon Pinot noirs from AVAs like Ribbon Ridge and Eola-Amity Hills.

Pin the Tail on the Wagners

With the Willametter Journal already revealed, the quest then moved to see if the tasters could identify the 5 remaining Wagner wines. It should be noted that several participants had the Willametter Journal pegged as a Wagner.

Voting on what was a Wagner wine.

In the end, the tasters identified all but one Wagner wine blind. The 2015 Elouan Reserve Rogue Valley was the most obvious Wagner. It was near unanimously picked as being the least “Pinot noir-like” wine in the entire tasting. Several tasting notes alluded to a “root beer soda-like” quality and compared it to other grapes like Syrah and Zinfandel.

The only Wagner wine to escape detection was the 2016 BÖEN Santa Maria Valley. This one reminded a few tasters of Oregon wines from areas like Dundee and the Eola-Amity Hills.

Most surprising of all were two Oregon wines that were pegged by multiple tasters as Wagner wines–the 2016 Willamette Valley Vineyards Whole Cluster made by Jim Bernau and the 2015 Citation made by Howard Rossbach who founded Firesteed Cellars. The 2016 Erath Oregon also got some votes for being a “Wagner wine” as well.

Takeaways

Both the Citation and Willamette Valley Vineyards Whole Cluster were popular picks as Wagner wines.

For the most part, Joe Wagner’s Oregon wines stood out and tasted noticeably different compared to other Oregon Pinot noirs.

However, it is extremely interesting that the best selling Oregon wines (at least from a volume perspective)–the Willamette Valley Vineyards Whole Cluster and Erath–struck so many tasters as potentially being Wagners. While we didn’t have a bottle of Firesteed Cellars (recently sold to Vintage Wine Estates in 2017) in the tasting, the identification of Rossbach’s Citation as a potential Wagner goes along with that trend.

Together, those three wines (WVV, Erath and Firesteed) dominate restaurant wine lists and supermarket retail for Oregon wines. They’re popular wines that appeal to many consumers’ palates.

Likewise, Joe Wagner has built his success on producing wines that strike a cord with consumers–especially at restaurants and supermarket retail. While his style is distinctive, it is a style that sells. It’s also very telling that the Willametter Journal, one of the wines at the heart of the controversy, was selected as a favorite even as it was noted for being very different from the other Oregon wines.

However, overall, the Willametter Journal was an outlier. While wines like Stoller, Patton Valley and Marshall Davis might not sell at the volume of Wagner’s wines (or WVV, Erath and Firesteed for that matter), when tasted side by side–the vast majority of tasters went towards these more traditional-style Oregon Pinots.

Help or Hurt?

The Erath Oregon Pinot noir, now own by Ste Michelle Wine Estates, is made in a style that reminded quite a few tasters of Joe Wagner’s wines.

Now to the question of whether Joe Wagner’s Oregon wines help or hurt the image of Oregon wines among consumers.

The results are a mix-bag.

Does his wines represent Oregon? Definitely not at the top tier.

But at the entry-level? That’s a hazier question.

It’s hard to make the argument that Wagner’s “hurting” Oregon when many of the most popular Oregon wines seem to appeal to the same palate his wines do. These wineries (like Willamette Valley Vineyards, Erath and Citation/Firesteed) may not be using the same techniques as Wagner but, whatever they are doing, they’re making easy-drinking and crowd pleasing wines that hit the same notes as Joe Wagner’s wines.

While I’m sure there are a few Oregon wine producers who would like to throw Joe Wagner into a volcano, I don’t think we can dismiss the likelihood that his wines (or similarly styled Pinots) will be the tipple of choice at the luau.

Regardless of how they’re labelled.

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Getting Geeky with Conundrum Rose

Going to need more than 60 Seconds to geek out about the 2016 Conundrum Rosé.

The Background

Conundrum is made by the Wagner family who founded Caymus Vineyards in Napa Valley in 1971.

Along with Caymus and Conundrum, the Wagners have developed a portfolio of wine brands made by Chuck Wagner and his kids, Charlie and Jenny, including Mer Soleil, Old Cannery Row, Red Schooner, 1858 Wines and Emmolo.

Chuck’s other son, Joe Wagner, also makes several wines with Copper Cane Wine & Provisions including Belle Glos, Elouan, Tuli, Beran, Torial, Carne Humana, The Willametter, Napa Quilt and BÖEN.

With the Caymus Special Selection, the Wagners hold the distinction of being the only winery to produce a wine that has twice been named the number one wine on Wine Spectator’s yearly Top 100 list for the 1984 and 1990 vintages.

The Conundrum series of wines were introduced in 1989. That first wine was a white blend of Chardonnay, Sauvignon blanc, Sémillon, Viognier and Muscat Canelli/Moscato. Over the years the brand has expanded to include a red blend (primarily Zinfandel, Petite Sirah and Cabernet Sauvignon), a sparkling wine (Pinot gris, Viognier, Muscat Canelli and Chenin blanc) and, since 2016, a rosé.

Vineyards and Production

The fruit for Conundrum are sourced throughout California. Vineyard sources over the years have included the North Coast wine regions of Napa and Solano County, the central coast areas of Monterey, San Benito and Santa Barbara County as well as the inland vineyards of Tulare County south of Fresno.

My Conundrum hat autographed by Chuck Wagner.

The wines are made in Monterey County by Chuck’s son Charlie with Jon Bolta assisting and overseeing the white wine production.

The 2016 Conundrum rosé is made from the Valdiguié grape sourced from Paso Robles.

It is not widely published how many cases of the rosé are produced but previous vintages of the Conundrum Red have topped 120,000 cases and nearly 90,000 cases for the white.

The Grape

The Valdiguié grape originated in Southwest France, likely in either the Tarn-et-Garonne or Lot-et-Garonne departments. Jancis Robinson, Julia Harding and José Vouillamoz note in Wine Grapes that the first documented mention of the grape, under the name of Valdiguier, appeared only in 1884 which leads to a few theories about Valdiguié’s origins.

One theory involves a landowner from the late 18th century in the village of Puylaroque in the Tarn-et-Garonne named Valdéguier who propagated different grape varieties in his courtyard garden. Another theory centers around a grower named Jean-Baptiste Valdiguié. In 1845, he had a vineyard in the hamlet of Tressens near Puylaroque where he may have propagated the grape.

Around this same time, in the neighboring department of Lot-et-Garonne, there was a vineyard worker named Guillaume Valdiguier who may have propagated Valdiguié from an abandon vineyard once owned by the Templiers monastery in Aujols.

Map created by קרלוס הגדול . Uploaded to Wikimedia Commons under CC-BY-SA-4.0

The Garonne river (highlighted in box) flows through Southwest France and eventually meets up with the Gironde estuary in Bordeaux. It is likely that the Valdiguié grape originated somewhere in this area.

A parent-offspring relationship between Valdiguié and the nearly extinct Fronton grape Mérille of the Lot-et-Garonne has been suggested by ampelographers but so far has not been confirmed by DNA analysis. Prevalent in Southwest France in the 19th century until phylloxera, Mérille was once one of the minor blending grapes of Bordeaux.

In the early 20th century, Valdiguié’s tolerance to powdery mildew and reliable yields saw its plantings greatly expand. It reached a peak of 4,908 ha (12,128 acres) in 1958. But the grape eventually lost ground to other more popular plantings. By 2008, there were only 145 ha (358 acres) planted in Southwest France, Provence and the Languedoc.

Valdiguié in California

In California, growers misidentified Valdiguié as the Gamay grape of Beaujolais (Gamay noir). It’s productivity help the grape became a popular planting in the decades following Prohibition. Over 6000 acres of “Napa Gamay”  was planted by 1977. The grape was often fermented using the carbonic maceration method commonly used for Beaujolais Nouveau to produce fruity, easy drinking wines with moderate alcohol.

Photo taken by self and uploaded to Wikimedia Commons as User:Agne27 under CC-BY-SA-3.0

While Valdiguié is grown in several places in California, the fruit for the 2016 vintage of the Conundrum rosé was sourced from Paso Robles. Pictured is a Cabernet Sauvignon vineyard from the region.

In 1980, the French ampelographer Pierre Galet noted that Napa Gamay was actually Valdiguié.  Napa Gamay is still officially recognized as a synonym for the variety. However, most producers today label their wines as Valdiguié.

As in France, acreage of Valdiguié began steadily dropping as other varieties earned greater focus and market share. As of 2017 there was 251 acres of the grape. Significant plantings can be found in Napa Valley, Suisan Valley, Solano County, Lodi, Redwood Valley, Paso Robles, Mendocino County, Monterey and the Madera AVA.

In the Calistoga AVA of Napa, the Frediani vineyard has old vine Valdiguié that were planted as early as 1935.

Beyond Conundrum, other notable producers of Valdiguié include Forlorn Hope and Driscoll Wine Co.’s vineyard designated wines from Frediani Vineyard, J. Lohr and the pétillant naturel (Pet-Nat) Valdiguié made by Cruse Wine Co. and Broc Cellars.

The Wine

Medium-plus intensity nose. A mix of cantaloupe fruit and subtle rind-like earthiness. There is also red fruit that isn’t as defined or dominant as that melon and rind note.

On the palate, the cantaloupe comes through with medium-plus acidity adding freshness. It is actually quite vibrant for a 2 year old rosé. The rind notes also carry through with a pithy, phenolic texture. Those phenols adds medium-minus bodied weight to this dry rosé but doesn’t stray to bitterness. The red fruit becomes a little more pronounced as strawberries but fades quickly with the finish.

The Verdict

At $18-22, you are paying a tad bit of a premium for the geeky variety. But it is not that out of line for the uniqueness and quality of the wine. I was expecting this wine to follow suit with the Conundrum White and Red and have noticeable residual sugar. Instead this rosé was distinctly dry and well made.

While many mass-produced rosés decline in quality after a year in bottle, the Conundrum rosé still has freshness and vibrancy. However, the short finish and nondescript red fruit does give away its age. If you have a bottle, I would recommend drinking it soon or look for a newer vintage.

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60 Second Wine Review — Tuli Pinot noir

Update: The 2016 version of this wine was included in my blind tasting of Joe Wagner vs Oregon Pinot noirs. The Tuli was picked by the majority of tasters as a clear Wagner wine.

A few quick thoughts on the 2013 Tuli Pinot noir from Sonoma County.

The Geekery

Tuli is made by Joe Wagner, son of Chuck Wagner (of Caymus fame), and is part of a portfolio of wines that he produces for his Copper Cane Wines & Provisions company.

Along with Tuli, Copper Cane also makes Belle Glos, Elouan, The Willametter, BÖEN, Torial, Quilt, Beran, Carne Humana and the sparkling wine Steorra. Many of these new brands were developed by Wagner after he sold his Meiomi label to Constellation Brands in 2015 for $315 million dollars.

The name Tuli comes from the language of the native Wappo tribe that originally inhabited Sonoma County and means “sharing”. The fruit is sourced from throughout the county, including the Russian River Valley, with a primary focus on the cooler coastal regions of the Sonoma Coast, Fort-Ross Seaview and parts of the new Petaluma Gap AVA.

The Wine

Medium intensity nose. Very ripe black cherry with noticeable vanilla oak and baking spice–particularly clove and nutmeg. Around the edges some cola spice comes out with air.

Photo by Benny Mazur. Uploaded to Wikimedia commons under CC-BY-2.0

With the very ripe cherry fruit, vanilla and baking spice, this Tuli Pinot has a lot of cherry pie notes.

On the palate those very ripe cherry notes come through and, coupled with the vanilla richness, gives this wine a lot of weight. Medium acidity helps balance the medium-plus tannins and body but could probably be a tad higher. The spices still make their presence known as they extend through the moderate-length finish.

The Verdict

The Tuli is a “Joe Wagner Wine” through and through with its big body and soft, plush fruit. It’s not as sweet tasting as Meiomi was (probably because it doesn’t have Riesling and Gewürztraminer blended in) nor is it quite as full-bodied and oaky as the Belle Glos Pinots are–though there is definitely oak and weight in the Tuli.

At around $25-30, it hits a “Goldilocks niche” between the two styles. Above all, this is a Wagner wine with the family pedigree very evident.

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