Petrus — The Super Bowl of Wine

I finally got a chance to try one of my bucket list wines–a bottle of 2006 Petrus from Pomerol. My wife and I originally bought it for our early December wedding anniversary but then I got a cold so we shelved that idea.

Then we were going to open it up for Christmas Eve and another cold hit. So we decided to hold off till we both were 100% healthy and fully on point with our tasting sensibilities before cracking into this baby. My tasting notes (and whether I think it is worth the cost) are below after a bit of geeking.

The Geekery

What makes Petrus, Petrus?

As Clive Coates notes in Grands Vins: The Finest Châteaux of Bordeaux and Their Wines, the phenomenon of Petrus as a cult wine for Bordeaux lovers is a relatively new creation. As recently as the post World War II years leading up to 1955, the wine merchant Avery’s of Bristol had exclusive rights to buy up virtually all available allocations of Petrus–which it usually did–but would struggle to find buyers.

While there is some evidence of winemaking at the estate dating back to the 1750s, the first recorded mention of Petrus can be found in the 1837 notebooks of the merchant house Tastet and Lawton. Here the estate was owned by the Arnaud family and considered the third best property in Pomerol behind Vieux Château Certan and Trotanoy. In pricing, it fetched far less than the top estates of the Medoc and only a third of the top estates of St. Emilion such as Ch. Belair. But its reputation for quality was soon to be discovered, as David Peppercorn noted in his work Bordeaux, when at the 1878 Paris Exhibition Petrus won a gold medal–becoming the first wine from Pomerol to earn such an achievement.

The fortune, and pricing of Petrus, began to change in the 1920s when then owner, M. Sabin-Douarre, began selling shares of Petrus to the proprietor of his favorite restaurant in Libourne, l’Hotel Loubat. Madame Loubat continued purchasing shares from Sabin-Douarre until she was the sole owner of the estate.

when my wife and I were in Bordeaux, we drove around for at least 40 minutes through Pomerol trying to find Petrus. We kept passing by it because it was so unassuming.

Stephen Brook notes, in The Complete Bordeaux, that at this point Petrus was being priced on par with the Second Growths of the Medoc but Mme. Loubat wanted everyone to know the high quality of Petrus and began demanding higher prices.

In 1943, she hired Jean-Pierre Moueix as the sole agent in charge of not only distribution of her wine but also production. Soon Petrus was never priced below the acclaimed Premier Grand Cru Classé ‘A’ estate of Cheval Blanc and was beginning to rival the First Growths of the Medoc.

Moueix started out owning Ch. Fonroque in St. Emilion before beginning his négociant business–mostly to help sell his own estate wine. When Mme. Loubat passed away in 1961, she bequeathed Moueix a single share of Petrus while splitting the rest between her niece and nephew. Over the next few years, Moueix gradually bought out Loubat’s heirs and assumed full ownership of Petrus by 1969.

Today the Moueix family owns several estates in Bordeaux including Trotanoy, La Fleur-Pétrus, Hosanna, Latour à Pomerol, La Grave, Lafleur-Gazin and Ch. Lagrange in Pomerol; Ch. Bélair-Monange and Clos La Madeleine in St. Emilion as well as Dominus, Napanook, Othello and Ulysses in Napa Valley.

While historically Petrus has kept a small parcel of Cabernet Franc on the property, these vines have been gradually replaced with Merlot. The 2006 vintage I tasted was 100% Merlot.

Why So Expensive?

The grounds of Petrus with vineyards to the right. The weather was gorgeous the week we were there, with it only raining on our last night, so we didn’t get to experience the muddy clay sticking to our shoes.

Petrus certainly has distinctive and very unique terroir which wine writer Oz Clarke has described in his work Bordeaux as “…one of the muddiest, most clay-clogged pieces of land my shoes have ever had the ill luck to slither through.”

Petrus sits on a “button-hole” of this blue muddy clay which covers a subsoil of gravel that is followed underneath by a virtually impenetrable layer of hard iron-rich crasse de fer. The soil is around 40 million years old compared to the 1 million year old gravel soils surrounding the Pomerol plateau. The dense, hard smectite clay causes the vine to struggle as its roots cannot penetrate deep yet it does amply retain moisture that is invaluable during warm years and dry summer months when the risk of hydraulic stress is high. As Jeff Leve of The Wine Cellar Insider notes, there is no other wine producing region in the world that has this soil structure.

There is about 50 acres of this unique soil in Pomerol and while neighboring estates like Vieux Château Certan, La Fleur-Pétrus, La Conseillante and L’Evangile have some parcels featuring this terroir, Petrus is the only estate whose 28+ acres of vines are exclusively planted on it. Additionally, Petrus is located on the top of this gently sloping button-hole which allows for better drainage during wetter years.

The vines of Petrus are relatively old with some parcels dating back to 1952. The root system of other parcels are even older because after the 1956 frost that devastated the Right Bank, and killed nearly 2/3 of Petrus’ vines, Mme. Loubat refused to completely replant and instead attempted the untested technique of recépage where new vines were grafted onto the established root-stock. It was believed that these vines would only produce for a few vintages but decades later they are still viable.

I wasn’t brave enough to go up and touch the building.

The Moueix family spares no expense when it comes to tending the vines, with severe yield restrictions of 32 to a max of 45 hl/ha (3 tons an acre) with some years going as low as 17.5 hl/ha. In contrast, many well regarded estates frequently harvest at 60-70 hl/ha.

If inopportune rains hit close to harvest, Moueix will rent a helicopter to hover over the vines and dry them off. In 1992, they covered the entire vineyard in plastic sheeting to avoid excess moisture seeping into the ground, plumping up the berries and diluting flavors.

Like with top Sauternes, harvest is done at Petrus on a berry by berry basis with vineyard workers manually picking the individual grapes off the vines. These 100% de-stemmed berries are then hand sorted with an optical sorter joining the process only since the 2009 vintage.

After fermentation and malo, the wine is aged in 50% new French oak for 18-20 months before going through a rigorous selection process that narrows the barrels down to only the very best that will go into the final Grand Vin. Anything that doesn’t meet the grade is sold off as anonymous Pomerol. It’s every Bordeaux insider’s dream to figure out where these “discard barrels” of wine go.

This is where we ultimately get down to the biggest cost driver. In the end, only around 2,500 cases (30,000 bottles) of Petrus is made each year.

I honestly don’t think they will ever make gummy bears from Petrus like they do with the 5 million+ bottles of Dom Perignon.

Compare this to the 31,000+ cases of Ch. Latour, the 10,000+ cases of Opus One or even the 5 million+ bottles of Dom Perignon produced virtually every year and the scarcity means that so few people will ever get a chance to try this wine.

The Wine

So how was it? I knew that this was a wine that really should’ve been held onto for at least 15-20 years and, even then, given a good several hours of decanting. But this was more about sharing a moment with my wife so we popped it open when she got home and watched it evolve as we cooked and savored dinner.

Pop and pour–Medium intensity nose. Red fruits–plums, raspberry and a little earthy funk that is not defined but intriguing.

Palate has medium-plus acidity, very juicy and fresh, with medium tannins and medium-plus body. The red fruits carry through and then WHOA the mid-palate just jumps with an assortment of spice that I will need some time to piece out. Minute and half long finish right now.

After an hour and half in the decanter— Nose is now medium-plus intensity with the spice notes coming out more with a little herbal thyme. The fruit is also now a richer deeper dark fruit like Turkish fig with black currant.

Would St. Peter rob Paul to drink Petrus?

The palate is still juicy with medium-plus acidity. The spices are getting a little more defined–making me think of Asian cuisine with tamarind fruit, star anise, coriander seed and pink peppercorn.

After 3 hours–Still medium-plus intensity nose but a little tobacco spice has joined the party. Still has the mix of Asian spice with black currants and a smidgen of eucalyptus. Pretty remarkable how this keeps evolving. Truthfully, I can only imagine how much more evocative this would get if I had the patience and restraint to milk this out over several more hours.

The palate is still incredibly juicy with medium-plus acidity that only works against you trying to ration and be restrained as the mouthwatering makes you want to take another sip and then another. The tannins have gotten more velvety at this point. The finish has topped out at about 2 minutes with the cornucopia of spices being the last notes.

The Verdict

So is it worth $2600 (when I got it in November 2017) to now at $3000 a bottle?


It truly is a remarkable wine that enchants you as it continuously evolves in your glass. Not just hour by hour but sip by sip. It’s an experience that I’m quite pleased to have had but, at the same time, it is not necessarily an experience that I feel compelled to ever splurge on again.

As I mentioned in my reviews of the Samuel Adams’ Utopias and the Pappy Van Winkle 20 yr, a lot of the cost (and subsequent pleasure) for these Veblen goods often comes from the hunt to finally acquire them. For me, getting a chance to try a Petrus was a bucket list item–just as jumping out of an airplane and meeting Jancis Robinson are. It is always a thrill to check a bucket list item off.

My wife is a native Boston girl who was a season ticket holder during the crappy years. We finally went to Super Bowl in 2017 when the Pats played the Falcons.

I’ll also somewhat borrow an analogy from my Behind the Curtain post about wine pricing. In many ways, drinking a wine like Petrus is like attending the Super Bowl.

With only around 70,000 tickets for a single game each year, how many people in their lifetime get a chance to watch the game in person? How much of a premium do they pay for the privilege of watching a game that could very well suck (especially if their team loses)? And what are they paying for but really just a single night of an experience that is over after a few hours–much like a single bottle of wine?

Now compare that to how much you pay to attend a regular NFL playoff game, a regular season game, a college game or even your local Friday night high school game? Of course, you can argue about the supposed superior play of NFL players playing at the pinnacle of their profession but, likewise, you can argue about the supposed superior terroir of Petrus, craftsmanship of Pappy Van Winkle, uniqueness of Utopias, etc.

The truth of the matter is–no one needs to attend the Super Bowl just like no one needs to try Petrus. There are a lot of great football games at all different levels just like there are lots of great wines at all different price points. Whether or not it is “worth it” is purely about how much the experience means to you.

Admittedly, the first 3 quarters of Super Bowl LI sucked pretty hard to watch as a Pats fan.
The last quarter was totally worth it though.
The Petrus, meanwhile, gave me 3 hours of excellence.

For me, they were both worth it. After attending the Super Bowl once and tasting Petrus once, I treasure both experiences and am grateful that I had those opportunities.

I just don’t feel like I ever need to do either again. When I think of all the other things I could do for the same costs (travel, enjoy multiple bottles of Ch. Angelus, Ch. Palmer, etc), I am content to happily check those things off the bucket list and move on to the next experience.


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