Tag Archives: Jean-Pierre Moueix

Bordeaux Futures 2017 — Cos d’Estournel, Les Pagodes des Cos, Phélan Ségur, Calon-Segur

Photo by Megan Mallen. Uploaded to Wikimedia Commons under CC-BY-2.0

We head to St. Estephe for the next installment in our series on the 2017 Bordeaux Futures campaign to look at offers for the 2nd Growth estate of Cos d’Estournel and its second wine, Les Pagodes des Cos, the cru bourgeois Ch. Phélan Ségur and the 3rd Growth Calon-Segur.

Be sure to check out previous posts in our series for more details about the 2017 vintage.

*Bordeaux Futures 2017 — Palmer, Valandraud, Fombrauge, Haut-Batailley

*Bordeaux Futures 2017 — Clos de l’Oratoire, Monbousquet, Quinault l’Enclos, Fonplegade

Now onto the offers.

Ch. Cos d’Estournel (St. Estephe)

Some Geekery:

Since its founding in 1811 by Louis Gaspard d’Estournel, Cos d’Estournel has always been a little bit of a rule breaker. The chateau was also one of the first in Bordeaux to estate bottle and instead of selling wine through the traditional courtier and negociant system, Gaspard sold his wine directly to clients across the globe–with India being a key market.

Photo by Megan Mallen. Uploaded to Wikimedia Commons under CC-BY-2.0

Vineyards of Cos d’Estournel in St. Estephe

However, this early rebellious streak came to an end in 1852 at the death of Gaspard which was somewhat beneficial as by the time the fame 1855 Classification was drafted, the brokers and negociants who helped crafted the classification had some pricing records to know where to place Cos d’Estournel. With these records, Cos d’Estournel was able to take its place as a 2nd Growth along with Ch. Montrose in St. Estephe.

Compare this to the story of the Haut-Medoc 5th Growth Ch. Cantemerle whose owner bypassed the Bordelais system to sell directly to Dutch merchants. After initially being omitted from the original classification, it took almost a year of lobbying, producing sales and pricing records, by Mme. De Villeneuve-Durfort to convince the Bordeaux Brokers’ Union that Cantemerle merited inclusion.

For a time, Cos d’Estournel was owned by the Charmolue family who also owned neighboring Montrose but by 1917 it came under the care of Fernand Ginestet whose grandson, Bruno Prats, would usher in the modern-era of success for the estate. Eventually the Prats sold Cos d’Estournel to the Merlaut family (owners of Chasse-Spleen, Haut-Bages Libéral, Gruaud-Larose among many others) in 1998 who quickly sold it two years later to Michel Reybier.

To insure continuity, Reybier hired the son of Bruno Prats, Jean-Guillaume, to manage the estate which he did till 2012 when he left to join Louis Vuitton Moët Hennessy (LVMH). During his time, he completely renovated the winery by removing all pumps and making everything gravity fed. To minimize some of the harsh tannins associated with the cooler and more clay dominant soils of St. Estephe, Cos d’Estournel was also an early adopter of completely destemming clusters even during very ripe vintages like 2009. Prats’ replacement, Aymeric de Gironde, lasted 5 years until the 2017 when Reybier himself took over managing the estate.

The 2017 vintage is a blend of 66% Cabernet Sauvignon, 32% Merlot, 1% Petit Verdot and 1% Cabernet Franc.

Critic Scores:

97-100 Wine Advocate (WA), 97-98 James Suckling (JS), 95-97 Wine Enthusiast (WE), 94-96 Vinous Media (VM), 94-96 Jeb Dunnuck (JD), 96-98 Jeff Leve (JL)

Sample Review:

This is exceptional, if a touch below the intensity and harmony of 2016. I love the density that’s displayed in this wine, showcasing luxurious, well-enrobed tannins. The complexity steals up on you little by little, the dark cassis and plum fruit character deepening through the palate with flashes of sage, charcoal, cigar box, graphite and taut tannins. The colour difference is marked between the grand vin and second wine, with the Cos extremely deep damson in colour following a one-month maceration at 30 degrees and clever use of the press. Harvested 12- 30 September. 40% of production went into the grand vin. (94 points) Jane Anson, Decanter

Offers:
Wine Searcher 2017 Average $148
JJ Buckley: $154.94 + shipping (no shipping if picked up at Oakland location)
Vinfolio: $154 + shipping
Spectrum Wine Auctions: $899.94 for minimum 6 pack + shipping (no shipping if picked up at Tustin, CA location)
Total Wine: $149.97 (no shipping with wines sent to local Total Wine store for pick up)
K & L: $144.99 + shipping (no shipping if picked up at 1 of 3 K & L locations in California)

Previous Vintages:
2016 — Wine Searcher Ave. $192 Average Critic Score: 94 points
2015 — Wine Searcher Ave. $190 Average Critic Score: 95
2014 — Wine Searcher Ave. $138 Average Critic Score: 94
2013 — Wine Searcher Ave. $134 Average Critic Score: 91

Buy or Pass?

As I’ve outlined several times in this series, I have no interest in paying 2015/2016 prices for a vintage that I would put more on par with 2014. I understand that with drastically reduced yields, there is going to be some pressure on prices due to limited supply but from everything I’ve read about this vintage, the quality just doesn’t seem to merit paying a premium.

To that extent, I find the pricing of the 2017 Cos d’Estournel at around $148 a bottle to be quite fair and tempting. My only hedge is the changing management style from Prats to de Gironde to now owner Michel Reybier taking a more hands on approach. While I’ve absolutely adored the 2005-2006 and 2008-2010 Cos d’Estournel of Prats, I was a little underwhelmed by the 2014 vintage but I didn’t want to judge too harshly on that vintage at such a young age. While I have no doubt that Reybier is driven by a stellar commitment to quality, I just don’t know if his style is going to match my personal tastes and when I’m looking at wines north of $100, I want to bank on more certainty than glowing critic scores.

So for me, the 2017 Cos d’Estournel is a Pass but it will certainly be a compelling buy for many Bordeaux lovers.

Les Pagodes des Cos (St. Estephe)

Photo by ThomasPusch. Uploaded to Wikimedia Commons under CC-BY-SA-4.0
Some Geekery:

The second wine of Cos d’Estournel, Les Pagodes des Cos was first produced in 1994. Sourced from young vines and declassified lots, it originally replaced the role of the Prat’s family cru bourgeois estate Château de Marbuzet as a way of increasing the quality of the Grand Vin by being more selective in the vineyard and the winery.

Even though it still contains the fruit of younger vines, the average age of the vines that go into Les Pagodes des Cos is over 35 years. Reflective of the increasing acreage dedicated to Merlot at Cos d’Estournel, the percentage of Merlot in the final blend of Les Pagodes des Cos is usually notably high with some years (like 2015) even being Merlot-dominant.

While the Grand Vin of Cos d’Estournel will see anywhere from 60-80% new French oak, the second wine usually sees around 40%.

The 2017 vintage is a blend of 56% Cabernet Sauvignon, 42% Merlot, 1% Cabernet Franc and 1% Petit Verdot.

Critic Scores:

92-94 WE, 92-93 JS, 90-92 WA, 90-92 VM

Sample Review:

This is the second label of Cos d’Estournel, which accounted for about 55% of production in 2017. A blend of 56% Cabernet Sauvignon, 42% Merlot, 1% Cabernet Franc and 1% Petit Verdot, the 2017 Les Pagodes de Cos has a deep garnet-purple color and exuberant notes of crushed blackberries, red currants and cassis with touches of charcuterie, black soil and garrigue plus a waft of lavender. Medium-bodied and very fine-grained, it has great intensity and vibrancy with a good long, fruity finish. — Lisa Perrotti-Brown, Wine Advocate

Offers:
Wine Searcher 2017 Average $41
JJ Buckley: No offers yet
Vinfolio: No offers yet
Spectrum Wine Auctions: $257.94 for minimum 6 pack + shipping
Total Wine: $44.97
K & L: No offers yet

Previous Vintages:
2016 — Wine Searcher Ave. $47 Average Critic Score: 91 points
2015 — Wine Searcher Ave. $55 Average Critic Score: 91
2014 — Wine Searcher Ave. $47 Average Critic Score:91
2013 — Wine Searcher Ave. $44 Average Critic Score: 89

Buy or Pass?

The value of “second wines” is often hotly debated by Bordeaux fans with some folks feeling that they are overpriced for being “second best” while some feel they can offer exceptional bargains.

I tend to fall somewhere in the middle as I do think that Second Wines can offer terrific value and give the consumer a taste of the house-style of a great estate for a fraction of the price of the Grand Vin. However, I would never invest in cases of a second wine–especially if the Grand Vin of another estate is equivalent in value.

In my assessment of the offers for the 2017 Cos d’Estournel, I expressed my reservations on if the changing house style of the estate will still meet my tastes. While I’m not inclined to gamble at $150 a bottle (even if it is likely to be a 100 point wine that will increase in value), I’m perfectly willing to spend $45 a bottle on the second wine to get a window into Reybier’s style and what he did in this vintage. That makes the 2017 Les Pagodes a compelling Buy for me and worth taking a gamble on.

Ch. Phélan Ségur
Some Geekery:

In 1805, Bernard O’Phelan, an Irishman from Tipperary, began purchasing vineyards in St. Estephe–including parts that belonged to the historical Segur vineyard and Clos de Garramey–creating what would be the largest estate in St. Estephe at the time. Eventually his heirs sold the property and in it was acquired by Chaillou family in 1919.

In 1925, the estate was sold to Roger Delon, member of the notable family that now owns the 2nd Growth Léoville-Las-Cases, Château Nénin in Pomerol and the Medoc estate Ch. Potensac.

Photo from Private post-card collection. Released on Wikimedia Commons under public domain.

Postcard featuring Phélan Ségur in the early 1900s.


The Delons sold Phélan Ségur to Xavier Gardinier, the former head of the Champagne houses Pommery and Lanson, in 1985. When the 1983 vintage was released to poor reviews, Gardinier claimed the used of herbicides in the vineyards tainted the quality of the wine and he recalled all bottles from the marketplace.

The subsequent 1984 and 1985 vintages were likewise sold off in bulk and not released as Gardinier began a project of rehabilitation of the estate in the vineyard and winery. In 2002, he acquired Chateau Houissant next to the 2nd Growth estate Ch. Montrose, adding 25 hectares of prime vineyard land though 22 of those hectares would be eventually sold to Montrose in 2010. A few years later, in 2006, Michel Rolland was brought on as a consultant.

Phélan Ségur stayed in the Gardinier family, under the care of Thierry Gardinier, until 2017 when it was sold to Belgian businessman Philippe Van de Vyvere who formerly took over in January 2018.

The 2017 vintage is a blend of 65% Cabernet Sauvignon, 34% Merlot and 1% Cabernet Franc. Around 20,000 cases a year are produced.

Critic Scores:

92-93 WE, 92-93 JS, 90-93 VM, 89-92 Wine Spectator (WS), 89-92 JD

Sample Review:

The deep, saturated purple-colored 2017 Phélan Ségur is a classic, well-made wine in the vintage that has notable depth and density as well as textbook Saint-Estèphe notes of ripe black fruits, leafy herbs/tobacco, and loamy earth. It shows the fresher, cooler-climate style of the vintage yet is far from austere and has loads to love. — Jeb Dunnuck

Offers:
Wine Searcher 2017 Average $41
JJ Buckley: $43.94 + shipping
Vinfolio: No offers yet
Spectrum Wine Auctions: $251.94 for minimum 6 pack + shipping
Total Wine: $42.97
K & L: $42.99 + shipping

Previous Vintages:
2016 — Wine Searcher Ave. $48 Average Critic Score: 92 points
2015 — Wine Searcher Ave. $49 Average Critic Score: 91
2014 — Wine Searcher Ave. $45 Average Critic Score: 91
2013 — Wine Searcher Ave. $37 Average Critic Score: 88

Buy or Pass?

Phélan Ségur first landed on my radar with the surprisingly good 2013 and then the much better 2014 vintage. My experience with those two less-than-stellar vintages gave me ample confidence to purchase futures of the 2015 and 2016. But as reflective of my more cautious approach in 2017, I’m going to Pass on this year’s offering even though the $41 average price looks to be a solid value.

Change in the wine world is always inevitable–especially in Bordeaux–but when it comes to my wallet, I prefer to take a wait and see approach when it comes to changing ownership and winemakers. Besides, for a cru bourgeois like Phélan Ségur the risk of the retail price of the 2017 rising dramatically when it finally hits shelves in 2020 is fairly small. It might rise to the $45 average that the 2014 vintage is fetching now but it would probably require a major wine critic “re-evaluating” the bottle sample as a 94+ point wine for it to jump over $50 a bottle.

Ch. Calon-Ségur(St. Estephe)

Some Geekery:

Uploaded to Wikimedia Commons under the Public Domain.

While the Marquis de Ségur would own land that would become some of the most famous names in Bordeaux, the estate of Calon-Ségur was reportedly his favorite.


One of the oldest properties in the Medoc, the long history of Calon-Ségur can be traced to the 12th century when it belonged to the Monseigneur de Calon. The profile of the estate rose dramatically in the 18th century when it was owned by Nicolas Alexandre de Ségur, the Prince of Vines.

While the Marquis de Ségur would also go on to own an astonishing stable of estates, including 3 of the 5 First Growths–Lafite, Latour and Mouton–as well as land that is today part of Pontet-Canet, d’Armailhac and Montrose, it was said that his heart was always with his chateau at Calon in St. Estephe. That sentiment is reflected in the heart-shape logo of Calon-Ségur that still graces the label of the 3rd Growth today.

In 1894, the estate was purchased by negociant Charles Hanappier and Georges Gasqueton with Gasqueton’s descendants owning Calon-Ségur until 2012 when it was sold to a consortium that included the French insurance company Suravenir and Jean-Pierre Moueix, owner of Ch. Petrus. Flushed with capital, extensive renovations at the estate took place which included new tanks for parcel by parcel vinifications and the introduction of gravity-flow techniques. Vincent Millet, who previously was at Ch. Margaux, was kept as technical director.

In the vineyard, vine density was increased and under-performing parcels were uprooted with a goal of increasing the percentage of Cabernet Sauvignon in the cépage. While today the vineyard is planted to around 53% Cabernet Sauvignon 38% Merlot 7% Cabernet Franc and 2% Petit Verdot, eventually the owners of Calon-Ségur would like to see the amount of Merlot account for only 20% of plantings.

The 2017 vintage is a blend of 76% Cabernet Sauvignon, 13% Merlot, 9% Cabernet Franc and 2% Petit Verdot. Around 20,000 cases a year are produced.

Critic Scores:

95-97 WE, 94-95 JS, 92-94 WA, 92-94 VM, 91-94 WS, 92-94 JD, 94-96 JL

Sample Review:

Inky core with black-cherry rim. Ripe, dark and with a fine mineral cast to the cassis fruit, which is ripe but not sweet. Paper-fine tannins in many layers. Great ageing potential but also accessible. Deceptively accessible, suggesting lack of ageing ability, but I don’t think that is the case. Cool, fresh, serious, fine cassis fruit. The finesse comes from the lack of sweetness but there’s no lack of fruit. Dry, firm and very St-Estèphe, with tannin structure. But the structure is filled molecule by molecule with the fruit. It’s so finely balanced. There’s more firmness than in Cos but there’s still excellent harmony. Opens to a hint of violets. Super-moreish and juicy even with the structure of the terroir. (17.5 out of 20) Julia Harding, JancisRobinson.com

Offers:
Wine Searcher 2017 Average $85
JJ Buckley: $87.94 + shipping
Vinfolio: $88 + shipping
Spectrum Wine Auctions: No offers yet
Total Wine: $84.97
K & L: $89.99 + shipping

Previous Vintages:
2016 — Wine Searcher Ave. $118 Average Critic Score: 95 points
2015 — Wine Searcher Ave. $106 Average Critic Score: 93
2014 — Wine Searcher Ave. $101 Average Critic Score: 94
2013 — Wine Searcher Ave. $101 Average Critic Score: 92

Buy or Pass?

I was very surprised to have the 2003 Calon Segur be one of my Top 10 wines from the 2017 Wine Spectator Grand Tour.
But even at nearly 14 years of age, this “heat wave” Bordeaux was showing beautifully.


I’ve adored numerous vintages of Calon-Ségur from the still lively 1996 (ave price $138), surprisingly complex 2003 (ave $128), undoubtedly excellent 2009 (ave $130) and the very promising 2012 (ave $105) and 2014.

While I’ve not yet purchased any futures from the estate, my experience particularly with the later two vintages has given me enough assurance in the stewardship of the new ownership team that this will likely continue being a style of wine that I enjoy. Plus with the value of Calon-Ségur rising north of $100 even in sub-par vintages like 2013, makes nabbing bottles of the 2017 at $85 an extremely compelling value and a definite Buy.

More Posts About the 2017 Bordeaux Futures Campaign

Why I Buy Bordeaux Futures

*Bordeaux Futures 2017 — Langoa Barton, La Lagune, Barde-Haut, Branaire-Ducru

*Bordeaux Futures 2017 — Pape Clément, Ormes de Pez, Marquis d’Alesme, Malartic-Lagraviere

*Bordeaux Futures 2017 — Lynch-Bages, d’Armailhac, Clerc-Milon and Duhart-Milon

*Bordeaux Futures 2017 — Clos de l’Oratoire, Monbousquet, Quinault l’Enclos, Fonplegade

*Bordeaux Futures 2017 — Clinet, Clos L’Eglise, L’Evangile, Nenin

Bordeaux Futures 2017 — Malescot-St.-Exupéry, Prieuré-Lichine, Lascombes, Cantenac-Brown

*Bordeaux Futures 2017 — Domaine de Chevalier, Larrivet Haut-Brion, Les Carmes Haut-Brion, Smith Haut Lafitte

*Bordeaux Futures 2017 — Beychevelle, Talbot, Clos du Marquis, Gloria

*Bordeaux Futures 2017 — Beau-Séjour Bécot, Canon-la-Gaffelière, Canon, La Dominique

*Bordeaux Futures 2017 — Carruades de Lafite, Pedesclaux, Pichon Lalande, Reserve de la Comtesse de Lalande

*Bordeaux Futures 2017 — Vieux Chateau Certan, La Conseillante, La Violette, L’Eglise Clinet

*Bordeaux Futures 2017 — Montrose, La Dame de Montrose, Cantemerle, d’Aiguilhe

*Bordeaux Futures 2017 — Clos Fourtet, Larcis Ducasse, Pavie Macquin, Beauséjour Duffau-Lagarrosse

*Bordeaux Futures 2017 — Kirwan, d’Issan, Brane-Cantenac, Giscours

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Petrus — The Super Bowl of Wine

I finally got a chance to try one of my bucket list wines–a bottle of 2006 Petrus from Pomerol. My wife and I originally bought it for our early December wedding anniversary, but then I got a cold, so we shelved that idea.

We were going to open it up for Christmas Eve, but another cold hit. So we decided to hold off till we both were 100% healthy and entirely on point with our tasting sensibilities before cracking into this baby. My tasting notes (and whether I think it is worth the cost) are below after a bit of geeking.

The Geekery

What makes Petrus, Petrus?

As Clive Coates notes in Grands Vins: The Finest Châteaux of Bordeaux and Their Wines, the phenomenon of Petrus as a cult wine for Bordeaux lovers is a relatively new creation. As recently as the post World War II years leading up to 1955, the wine merchant Avery’s of Bristol had exclusive rights to buy up virtually all available allocations of Petrus–which it usually did–but would struggle to find buyers.

While there is some evidence of winemaking at the estate dating back to the 1750s, the first recorded mention of Petrus can be found in the 1837 notebooks of the merchant house Tastet and Lawton. Here the estate was owned by the Arnaud family and considered the third best property in Pomerol behind Vieux Château Certan and Trotanoy. In pricing, it fetched far less than the top estates of the Medoc and only a third of the top estates of St. Emilion such as Ch. Belair. But its reputation for quality was soon to be discovered, as David Peppercorn noted in his work Bordeaux. At the 1878 Paris Exhibition Petrus won a gold medal–becoming the first wine from Pomerol to earn such an achievement.

The fortune (and pricing) of Petrus began to change in the 1920s when its owner, M. Sabin-Douarre, started selling shares of Petrus to the proprietor of his favorite restaurant in Libourne, l’Hotel Loubat.  The restaurant’s owner, Madame Loubat, continued purchasing shares from Sabin-Douarre until she was the sole owner of Petrus.

The Loubat and Moueix Era

When my wife and I were in Bordeaux, we drove around for at least 40 minutes through Pomerol trying to find Petrus. We kept passing by the property. It was so unassuming and not what we expected.

Stephen Brook notes, in The Complete Bordeaux, that at this point Petrus was being priced on par with the Second Growths of the Medoc. However,  Mme. Loubat wanted everyone to know the high quality of Petrus and began demanding higher prices.

In 1943, she hired Jean-Pierre Moueix as the sole agent in charge of not only distribution of her wine but also production. Soon Petrus was never priced below the acclaimed Premier Grand Cru Classé ‘A’ estate of Cheval Blanc. It was also beginning to rival the First Growths of the Medoc.

Moueix started out owning Ch. Fonroque in St. Emilion before beginning his négociant business–mostly to help sell his estate wine. When Mme. Loubat passed away in 1961, she bequeathed Moueix a single share of Petrus while splitting the rest between her niece and nephew. Over the next few years, Moueix gradually bought out Loubat’s heirs and assumed full ownership of Petrus by 1969.

Today the Moueix family owns several estates in Bordeaux including Trotanoy, La Fleur-Pétrus, Hosanna, Latour à Pomerol, La Grave, Lafleur-Gazin and Ch. Lagrange in Pomerol; Ch. Bélair-Monange and Clos La Madeleine in St. Emilion as well as Dominus, Napanook, Othello and Ulysses in Napa Valley.

The Blend (or lack thereof)

While historically Petrus has kept a small parcel of Cabernet Franc on the property, they have been gradually replacing them all with Merlot. The 2006 vintage I tasted was 100% Merlot.

Why So Expensive?

The grounds of Petrus with vineyards to the right. The weather was gorgeous the week we were there, with it only raining on our last night, so we didn’t get to experience the muddy clay sticking to our shoes.

Petrus certainly has distinctive and unique terroir.  Wine writer Oz Clarke describes it in his work Bordeaux as “…one of the muddiest, most clay-clogged pieces of land my shoes have ever had the ill luck to slither through.”

Petrus sits on a “button-hole” of blue muddy clay which covers a subsoil of gravel that is followed underneath by a virtually impenetrable layer of hard iron-rich crasse de fer. The soil is around 40 million years old compared to the 1 million-year-old gravel soils surrounding the Pomerol plateau. The dense, hard smectite clay causes the vine to struggle as its roots cannot penetrate deep.  However, the soil amply retains moisture. This trait becomes invaluable during warm years and dry summer months when the risk of hydraulic stress is high. As Jeff Leve of The Wine Cellar Insider notes, there is no other wine producing region in the world that has this soil structure.

There are about 50 acres of this unique soil in Pomerol.

While neighboring estates like Vieux Château Certan, La Fleur-Pétrus, La Conseillante and L’Evangile have some parcels featuring this terroir, Petrus is the only estate exclusively planted on this soil with 28+ ha. Additionally, Petrus is located on the top of this gently sloping button-hole which allows for better drainage during wetter years.

The vines of Petrus are relatively old with some parcels dating back to 1952. The root systems of other parcels are even older because of (interestingly enough) the 1956 frost that devastated the Right Bank. It killed nearly 2/3 of Petrus’ vines. However, Mme. Loubat refused to replant completely and instead attempted the untested technique of recépage. She ordered her workers to graft the new vines onto the established root-stock. The move was criticized by viticulturists and other estate owners who thought that these vines would only produce for a few vintages. However, decades later these vines are still viable.

High Priced and Labor Intensive Viticulture

I wasn’t brave enough to go up and touch the building.

The Moueix family spares no expense when it comes to tending the vines, with severe yield restrictions of 32 to a max of 45 hl/ha (3 tons an acre) with some years going as low as 17.5 hl/ha. In contrast, many well-regarded estates frequently harvest at 60-70 hl/ha.

If inopportune rains hit close to harvest, Moueix will rent a helicopter to hover over the vines and dry them off. In 1992, they covered the entire vineyard in plastic sheeting to avoid excess moisture seeping into the ground. They wanted to avoid any chance of the rain plumping up the berries and diluting flavors.

Like with top Sauternes, harvest is done at Petrus on a berry by berry basis with vineyard workers manually picking the individual grapes off the vines. These 100% de-stemmed berries are then hand sorted with an optical sorter joining the process only since the 2009 vintage.

Limited Supply and Very High Demand

After fermentation and malo, the wine is aged in 50% new French oak for 18-20 months before going through a rigorous selection process. During this time the winemakers narrow the barrels down to only the very best that will go into the final Grand Vin. Anything that doesn’t meet the grade is sold off as anonymous Pomerol. It’s every Bordeaux insider’s dream to figure out where these “discard barrels” of wine go.

Here is where we ultimately get down to the most significant cost driver. Each year, the estate produces only around 2,500 cases (30,000 bottles) of a single wine.

I honestly don’t think they will ever make gummy bears from Petrus like they do with the 5 million+ bottles of Dom Perignon.

Compare this to the 31,000+ cases of Ch. Latour, the 10,000+ cases of Opus One or even the 5 million+ bottles of Dom Perignon produced virtually every year. The scarcity and high demand mean that so few people will ever get a chance to try this wine. Those that do, unfortunately, have to pay dearly.

The Wine

So how was it? I knew that this was a wine that really should’ve been holding onto for at least 15-20 years and, even then, given a good several hours of decanting. But this was more about sharing a moment with my wife.  So we popped it open when she got home and watched it evolve as we cooked and savored dinner.

Pop and pour

Medium intensity nose. Red fruits–plums, raspberry and a little earthy funk that is not defined but intriguing.

Palate has medium-plus acidity, very juicy and fresh, with medium tannins and medium-plus body. The red fruits carry through and then WHOA the mid-palate jumps with an assortment of spice that I will need some time to piece out. Minute and half long finish right now.

After an hour and a half in the decanter

Nose is now medium-plus intensity with the spice notes coming out more with a little herbal thyme. The fruit is also more rich deeper and dark–like Turkish fig and black currants.

The palate is still juicy with medium-plus acidity. The spices are getting a little more defined–making me think of Asian cuisine with tamarind fruit, star anise, coriander seed and pink peppercorn.

After 3 hours

Would St. Peter rob Paul to drink Petrus?

Still medium-plus intensity nose but a little tobacco spice has joined the party. Still has the mix of Asian spice with black currants and a smidgen of eucalyptus. Pretty remarkable how this keeps evolving. Truthfully, I can only imagine how much more evocative this would get if I had the patience and restraint to milk this out over several more hours.

The palate is still incredibly juicy with medium-plus acidity.  The wine seems to works against any desire to ration and be restrained.  The mouthwatering acidity makes you want to take another sip and then another. The tannins have gotten more velvety at this point. The finish has topped out at about 2 minutes with the cornucopia of spices being the last notes.

The Verdict

So is it worth $2600 (when I got it in November 2017) to now at $3000 a bottle?

Kinda.

It truly is a remarkable wine that enchants you as it continuously evolves in your glass. Not just hour by hour but sip by sip. It’s an experience that I’m quite pleased to have had but, at the same time, it is not necessarily an experience that I feel compelled to ever splurge on again.

As I mentioned in my reviews of the Samuel Adams’ Utopias and the Pappy Van Winkle 20 yr, a lot of the cost (and subsequent pleasure) for these Veblen goods often comes from the hunt to finally acquire them. For me, getting a chance to try a Petrus was a bucket list item–just as jumping out of an airplane and meeting Jancis Robinson is. It is always a thrill to check a bucket list item off.

I’ll also somewhat borrow an analogy from my Behind the Curtain post about wine pricing. In many ways, drinking a wine like Petrus is like attending the Super Bowl.

How much would you pay for one night of entertainment?

With only around 70,000 tickets for a single game each year, how many people in their lifetime get a chance to watch the game in person?

Ask yourself, how much of a premium would you pay for the privilege of attending a game that could very well suck (especially if your team loses)? And what are you really paying for but just a single night of an experience that is over after a few hours? How different is that from sharing a single bottle of wine?

My wife is a native Boston girl who was a Patriots season ticket holder during the crappy years. We finally went to Super Bowl in 2017 when the Pats played the Falcons.

Now compare that to how much you pay to attend a regular NFL playoff game, a regular season game, a college game or even your local Friday night high school game? Of course, you can argue about the potentially superior play of NFL players playing at the pinnacle of their profession but, likewise, you can debate the potentially superior terroir of Petrus, the craftsmanship of Pappy Van Winkle, the uniqueness of Utopias, etc.

The truth of the matter is–no one needs to attend the Super Bowl just like no one needs to try Petrus. There are a lot of great football games at all different levels. Likewise, there are lots of great wines at all different price points. Whether or not it is “worth it” is purely about how much the experience means to you.

For me, they were both worth it.

After attending the Super Bowl once and tasting Petrus once, I treasure both experiences. I am grateful that I had those opportunities.

But I don’t feel like I ever need to do either again. When I think of all the other things I could do for the same costs (travel, enjoy multiple bottles of Ch. Angelus, Ch. Palmer, etc.), I am content to happily check those things off the bucket list and move on to the next experience.

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