Tag Archives: Isabelle Legeron

Talking about Millennial consumers today on The Real Business of Wine!

I’m very excited to have been asked by Robert Joseph, aka the Wine Thinker, and Polly Hammond of 5forests to join them on their April 20th Real Business of Wine panel talking about wine consumers. While I’ll be there to share some insights on Millennial buyers, the event is going to cover a lot of ground.

RBW logo

Join us for this very special session in collaboration with ARENI Global, as we explore the changing face of the modern wine consumer. Millennials, Boomers: does it matter? Technophobes, Social media natives: what does it mean for communications? Wine shops, DTC: what does the future look like?”

The panel will start on Zoom at 18:00 BST (1 pm EST, 10 am PST). You can get the link by registering on the RBW site.

About #RealBizWine

Joseph and Hammond launched RBW earlier this year to bring wine professionals from across the globe together to talk about today’s hot topics. In a little over a month, they’ve broadcasted over a dozen episodes covering issues as diverse as biodynamics and natural wines to excelling at eCommerce, wine writing and working remotely from home.

Along the way, they’ve featured a literal Who’s Who of authoritative voices in wine such as Jancis Robinson, Jane Anson, Isabelle Legeron, Felicity Carter, Laura Catena, Rebecca Hopkins, Ronan Rayburn, Joe Fattorini, Monty Waldin, Eric Asimov, Tim Atkin, Elaine Chukan Brown, Alice Feiring, Paul Mabray, Jasper Morris, Ray Isle, Erica Duecy and DLynn Proctor.

*Cue “One of These Things is Not Like the Others….“*

But, hey, I’m just going to do my best to hold my head above water while talking about a topic that I’m passionate about. Beyond being a Millennial myself, over my 15+ years of retail experience (most of it in the wine industry), I’ve seen how the old playbook doesn’t always work with my cohorts. However, we’re far from monolithic with the oldest of my generation starting to hit their 40s while the youngest is still in college.

On this blog, I’ve written about Millennials a lot. These articles have been some of the most searched for and shared pieces I’ve produced.

Is the Wine Industry boring Millennials to (its) death?
The Wine Industry’s Millennial Strawman
Millennial Math — Where’s the value in wine?
The Wine Industry’s Reckoning With Millennials
Napa Valley — Boomer or Bust?
Under the (Social Media) Influence
The Real Influencers of the Wine World
Adapt or Perish — The Wine Industry’s Reckoning With Technology
The Lost Storytelling of Wine
Wine Above Replacement (WAR) — Hard Seltzer
How Can Wineries Use Instagram Better?
Why Do Winery Instagram Feeds Suck So Much?
Fake Wine and Real Boobs

However, more than participating, what I’m most looking forward to are the new insights.

One of the great things about the Real Business of Wine format is that it’s interactive with the hosts, Joseph & Hammond, frequently bringing in folks from the audience to ask questions and share their experiences. (Check out of one my favorite episodes below on Wine Tourism as an example.) It truly does become a global conversation that I’m thrilled to be a part of.

However, because of its popularity and bandwidth issues, they have to limit the audience to around 100 people. This is why they encourage registration via email to secure your place. So if you want to take in the panel live, definitely sign up!

But don’t worry if you miss the 100 person cut-off, the episode will be on The Real Business of Wine YouTube channel with clips posted on the @realbizwine Twitter feed.

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Geek Notes 9/25/2018 — New Wine Books for October

Fall is here which means shorter days but longer nights to spend curled up next to a great wine book. Here is a look at some of the upcoming October releases that I’m excited to get my hands on.

Amber Revolution: How the World Learned to Love Orange Wine by Simon J. Woolf (Hardcover release October 2nd)

This Two Vintners “OG” Gewürztraminer made in an orange wine style with extended maceration blew me away with how complex and delicious it was.

For many wine lovers, “orange wine” is the biggest wine trend that they’ve heard of but haven’t had the chance to try yet.

It’s tempting to call this a fad and chalk it up to Millennials’ latest fancy. But this is a really old winemaking style that has been around for as long as wine has been made. At its most simplest, orange wine is basically just white wine that has spent time in contact with grape skins. This exposes it more to oxygen than the modern method of quickly pressing white grapes and processing them anaerobically.

While a couple 2017 releases like Marissa A. Ross’s Wine. All the Time, Master of Wine Isabelle Legeron’s Natural Wine and Alice Feiring’s The Dirty Guide to Wine touched a little on orange wine, to the best of my knowledge, Amber Revolution is the first book devoted exclusively to the topic.

Judging by the recent popularity of the category, Woolf’s book is quite timely. Here he covers the history and production methods behind orange wines, as well as profiles 180 producers in 20 countries.

At this year’s Louis Roederer international Wine Writers’ Awards, Simon Woolf took home the Domaine Ott International Feature Writer of the Year award for his work at Meininger Wine Business International, Decanter and blog The Morning Claret.

Update:

On Instagram Simon Woolf had this advice for folks wanting to get a copy of his book. “Btw although in the US the book is only available from October, in Europe it can also be ordered direct from my site. Also for US customers, best to order direct from the publisher.”

Kevin Zraly Windows on the World Complete Wine Course: Revised, Updated & Expanded Edition by Kevin Zraly (Hardcover release October 16th)
Photo by tomasz przechlewski. Uploaded to Wikimedia Commons under CC-BY-2.0

The new edition of Windows on the World likely will also touch on orange wine and the renaissance in Georgian winemaking of using Kvevri (Qvevri) amphora jars buried in the ground to ferment and age wine.

From the very first edition in 1985, Kevin Zraly’s Windows on the World books have been a benchmark standard in wine education.

In addition to his Windows on the World wine classes and books, Zraly has also authored the very useful wine texts The Ultimate Wine Companion: The Complete Guide to Understanding Wine by the World’s Foremost Wine Authorities and Red Wine: The Comprehensive Guide to the 50 Essential Varieties & Styles with Mike DeSimone and Jeff Jenssen (authors of Wines of California that I mentioned in last month’s Geek Notes).

Frequently updated, the Windows on the World series has grown to include a pronunciation guide (Kindle only), a tasting notebook and food pairing companion.

The current 2018 edition has been expanded to 432 pages (up from 384 pages in the 2016 edition). It includes more detailed coverage of South America, Australia, China and New Zealand with new maps and infographics.

For geeks on a budget, there is one advantage of the frequent updates and releases. You can get used copies of previous editions of Windows on the World super cheap on Amazon. For instance, the 2012 edition is going for around $1.30 for the paperback version. While a tad outdated, at 352 pages it still covers the basics and the classic wine regions very well.

The Sommelier’s Atlas of Taste by Rajat Parr and Jordan Mackay (Hardcover release October 23rd)

This is probably the book that I’m most excited for because of the atlas’ focus on blind tasting. As the Amazon description notes:

“There are books that describe the geography of wine regions. And there are books that describe the way basic wines and grapes should taste. But there are no books that describe the intricacies of the way wines from various subregions, soils, and appellations should taste.”

Any wine student seeking higher level certifications through the Court of Master Sommeliers or the Wine Spirit & Education Trust should be intimately familiar with the wines on the Probable List of Examinable Red Grape Varieties, Examinable White Grape Varieties and the Certified Sommelier Examination Grape Varieties & Growing Regions.

All these wines will have distinctive profiles (typicity) with the examination board picking examples that demonstrate these distinctions well. Not only do you need to train yourself how to identify these wines, when you get to examinations like those of the Institute of Masters of Wine you will also have to explain why these distinct profiles exist (terroir, viticultural decisions, winemaking, etc).

Dearth of Blind Tasting Resources

There are not many resources out there tackling blind tasting and typicity from an examination point of view. Of course, there is  material from WSET and CMS that you get with classes but outside sources are hard to find.  Neel Burton’s The Concise Guide to Wine and Blind Tasting has been the closest I’ve found. But even that strays more into a “Windows on the World” type overview instead of getting into the nitty gritty details of teaching you to look for this while tasting a Chablis Grand Cru like Les Clos and this while tasting a Chablis Premier Cru like Montmains, etc.

I’ll be honest. At this point in my studies, all I can tell you is that they are both delicious.

Parr and Mackay’s book looks like it’s going to fill in that sorely needed niche–at least regarding terroir.

To understand the role of viticulture and winemaking decisions on the taste of wine, James Halliday and Hugh Johnson’s The Art and Science of Wine and Jamie Goode’s The Science of Wine: From Vine to Glass are two of the best books I’ve found so far.

Vines and Vintages: A Taste of British Columbia’s Wine History by Luke Whittall (Paperback release October 30th, 2018)

I’m only about 3 to 6 hours away from the wine regions of the Okanagan and Vancouver Island. Yet, in all practicality, the wines of British Columbia might as well be from China. Here in the US, they are incredibly difficult to find. Even restaurants in Vancouver are far more likely to offer French, Australian and Californian labels instead of local BC wines.

While I haven’t been overly impressed with the Bordeaux varieties in BC, this 2016 Clos du Soleil Cab Franc/Cab Sauv rose from the Upper Bench of the South Similkameen Valley was quite tasty.

But every time I do eventually get my hands on wine from BC, I tend to enjoy them.  It’s clear that this is a growing industry. With the influence of climate change, it is only going to become more significant on the world’s wine stage. This is definitely an area worth exploring.

The few other books that I’ve came across dealing with BC wines have been a brief inclusion in Cole Danehower’s Essential Wines and Wineries of the Pacific Northwest and some of John Schreiner’s (a bit outdated) works The British Columbia Wine Companion (1997) and Chardonnay & Friends: Variety Wines of British Columbia (1999).

But with 370 pages, I can see Luke Whittall (already an established authority on BC wines with his blog and podcast at Wine Country BC) going into far more detail about the British Columbia wine scene and the remarkable growth it is has seen in the last 20 years.

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Wine Geek Notes 4/9 — Organic Wine, 2017 Bordeaux and Component Wines

Photo by Hudson C. S. de Souza. Released on Wikimedia Commons under  CC-BY-SA-4.0

Here is what I’m reading today in the world of wine.

Isabelle Legeron MW: why it matters what wine we drink and food we eat by Alistair Morrell for The Buyer (@TheBuyer11)

I recently finished reading Clark Smith’s Postmodern Winemaking: Rethinking the Modern Science of an Ancient Craft where he advocates for a balance between winemakers using all the tools at their disposal (like reverse osmosis, cross-flow filtration, etc) but not lose sight of “soulful winemaking” and letting the wine tell the story of where it came from. It’s almost a contradictory position that is the vino-equivalent of the Kobayashi Maru.

Throughout the entire book, Smith advocates for, above all, more transparency in winemaking. A winemaker shouldn’t use any tool or additive that he or she would not feel comfortable openly talking about. In that regard, he and Master of Wine Isabelle Legeron would be kindred spirits.

In her interview with Alistair Morrell, Legeron draws the connection between consumers’ concerns over sourcing and knowing what’s exactly in their food and how that is changing the wine they are drinking. However, as I discovered in researching for my article about Vegan wines, the wine industry has a bit of a halo effect that has long been given a free pass in most consumers’ minds because—it’s just grapes, right? Well….not exactly.

Like Smith, I don’t think winemakers should be demonized for using technology but I also find sympathy with Legeron’s view that consumers should know what kind of chemicals are being used in the vineyards, what additives like Mega-Purple or oak chips do and what in the world was done to make a wine like Apothic Brew exist.

The article also touches on some of the issues that “natural producers” dealt with in the troublesome vintage 2017 which brings me to my next article of interest.

Photo by Benjamin Zingg, Switzerland. Uploaded to Wikimedia Commons under CC-BY-SA-2.5

Ch. Rauzan-Ségla in Margaux

The 2017 Bordeaux Barrels Diary: A View from the Top at Château Canon by James Molesworth (@JMolesworth1) for Wine Spectator (@WineSpectator)

As the 2018 en primeur tastings wrap up, we’re getting ready for the start of the 2017 Bordeaux Futures campaign. I’m buckling down into my research as I plot my own personal strategy and purchases. I bought very heavily in the 2015 and 2016 campaigns so I naturally expect to buy much less in 2017.

But I’ll still buy something. My initial instinct is that 2017 could serve as a fair “cellar defender” vintage meant to be open for more short term consumption. I use the term “cellar defender” because my cellar will now have a nice stash of 2015/2016 that I will need to fight off the temptation to open too soon–a fate that has unfortunately befallen many of my 2009/2010 gems. If I want to get the full value of my pleasure investment in these potentially great 2015/2016 wine, I will need to have a few good “sacrificial lambs” to help keep my grubby paws off the good stuff.

The key will be in sorting through the hype and fluff to find the real value. I don’t want to pay filet mignon prices for my mutton.

The Chanel Group’s holding of Ch. Canon, Ch. Rauzan-Ségla and now Ch. Berliquet intrigue me because the first two have undoubtedly been on the upswing and reaping the benefit of investments in the vineyards and winery. Rauzan-Ségla has particularly impressed me with delivering quality results in the troublesome 2012 and 2013 vintages. While I would not want to go into the $100+ range, if the 2017 is priced in the $75-80 range like those 2012/2013s then I might be intrigued.

However, having the Chanel team now at Ch. Berliquet (which is priced in the $35-40 range) could be some very enticing mutton

Making Varietal Wines in Bordeaux by Vicki Denig (@vicki_denig‏) for Seven Fifty Daily (@SevenFiftyDaily). Brought to my dash via John Corcoran (@jncorcoran1).

Going along with my Bordeaux mood, I got very excited reading about this new project with Michael H. Kennedy II of Component Wine Company in Napa (a protege of Aldo Sohm) and Château Lynch-Bages to come up with a special series of varietal wines from some of the Cazes family’s holdings in the Left Bank.

While blending is always going to be intimately connected with Bordeaux, the chance to try the individual components in isolation (from such a high quality producer) is worth geeking out over. Of course it will depend on if the price is crazy or not. While I expect to pay $100+ for Ch. Lynch-Bages, I’m not sure a varietal Cabernet Franc from them at that price is going to entice me. My optimistic hope is that these Component wines will be priced more in the $35-45 range.

I signed up for Component Wine Company’s mailing list to keep an eye on this project and will post any updates.

What’s On Deck for SpitBucket

In addition to getting knee deep in readings about the 2017 Bordeaux vintage and Futures campaign, I’m also prepping for my upcoming trip to Paso Robles for Hospice du Rhone at the end of this month and a trip to Burgundy at the end of May. So expect to see a few more posts geeking out about Rhone varietals and a couple more installments in my “Keeping up with the Joneses in Burgundy” series.

My top wine at the 2017 Wine Spectator Grand Tasting was this Adobe Road Cabernet Sauvignon from the Beckstoffer Vineyard Georges III in Rutherford.

In the middle, I’ll also be attending the Wine Spectator Grand Tour Tasting in Las Vegas. You can check out the first part of my three part series from last year’s Grand Tour Tasting here.

While my blog postings won’t be as frequent during my travels, I will still be posting regularly to Instagram and Twitter so feel free to follow me on those platforms as well.

Cheers!

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