Tag Archives: Michel Rolland

Bordeaux Futures 2017 — Palmer, Valandraud, Fombrauge, Haut-Batailley

Photo by Berndt Fernow. Released on Wikimedia Commons under GNU-FDL

Email offers for the 2017 Bordeaux Futures are starting to flood my inbox so we are going to begin a series examine many of these offers. I’ll start by looking at four offers and sharing my thought process on whether I’m going to buy in on these wines or pass.

But first, let me explain my general approach to the 2017 vintage.

Value & Cellar Defenders

Personally, I don’t approach buying Bordeaux futures as a financial investment where I hopefully “buy low and sell high”. I’m not trying to make money off of these deals. While I may do some wine locker trading with friends down the road, in general, I approach these campaigns with the mindset of buying wines that I expect to drink myself.

Despite the positive spin that merchants and the Bordelais themselves are trying cast on 2017, I’m not convinced that it’s a great year. I think it is certainly better than 2011 and 2013 but this is not a vintage that I’m going to invest heavily in or pay a premium for. Instead, I’m going to be looking for value with prices less than 2016/2015 and more in the range of the 2014 vintage which I feel is the most apt comparison to 2017.

I bought fairly heavily in Bordeaux during the 2015 and 2016 campaigns so I will have a decent amount of great Bordeaux in my cellar that I won’t want to touch for another 10-15 years. As I learned the hard way with many of my 2009/2010 (and even 2005s), the temptation to open these bottles can be very seductive only to have my momentary pleasure give way to pangs of guilt as the wines reveal only a shadow of how good they could have been if only I had given them more time.

Therefore I place value in making sure I have wines that I call “Cellar Defenders”. These are wines from less highly acclaimed vintages that generally reach their peak drinking window earlier than wines from outstanding vintages. Plus with these wines usually having better price points, I can open up these “sacrificial lambs” with far less guilt even if they aren’t quite at their peak.

Photo by Raphael Reynier of Onewineproduction. Released on Wikimedia Commons under CC-BY-SA-4.0

Wine critics tasting at one of the 2017 en primeur events in Bordeaux.


A Note About Scores

In my breakdown of the wines below I will include the barrel scores from several notable critics as well the Wine Searcher Average of critic scores for previous vintages. As I describe in my post on my own personal approach to scoring, I prefer to rate wines with my wallet and whether or not I think they deliver enough pleasure to merit the cost.

But I’m not going to get a chance to taste these wines anytime soon so I still see some value in using the opinions of professional critics as tools in my decision making on whether I want to invest in buying these wines. I don’t take any one critic’s opinion as gospel truth but rather look for a pattern to see where their opinions tend to overlap.

Now let’s look at some offers.

Ch. Palmer (Margaux)
Brief winery geekery: Third Growth estate owned by 22 shareholders, including the owners of the negociant firms BorieManoux and Sichel. Since 2004, Thomas Duroux has been the winemaker. Their second wine, Alter Ego de Palmer has been produced since 1998 with some critics (like The Wine Cellar Insider’s Jeff Leve) feeling the wine performs at the level of a 4th Growth. In 2017, the vineyards of Palmer were certified 100% Biodynamic. The 2017 is a blend of 54% Merlot, 42% Cabernet Sauvignon and 4% Petit Verdot making it a Merlot dominant Left Bank wine. Between 8,000 to 10,000 cases are produced each vintage.

Critic scores: 97-98 JS (James Suckling), 96-98 WA (Wine Advocate), 94-96 WE (Wine Enthusiast), 92-95 WS (Wine Spectator), 92-95 JD (Jeb Dunnuck), 96 JL (Jeff Leve)

Sample review:

… very deep purple-black in color and leaps from the glass with freshly macerated blue and black fruits: wild blueberries, blackberries and black cherries plus hints of licorice, rose hips, tilled soil and oolong tea with a waft of truffles. Medium-bodied, very finely crafted with exquisitely ripe and smooth yet firm tannins and sporting great mid-palate intensity and wonderful freshness, it finishes long and minerally. — Lisa Perrotti-Brown, Wine Advocate

2017 Wine Searcher Average $273
JJ Buckley $284.95 + shipping (no shipping if picked up at Oakland location)
Vinfolio $279 + shipping
Spectrum Wine Auctions $274.99 + shipping (no shipping if picked up in Tustin, CA)
Total Wine $284.99 (no shipping with all wines sent to a local store and only 50% down upfront)
K & L $279.99 + shipping (no shipping if picked up at K & L locations in California)

Previous vintages:
2016 — Wine Searcher Average $339 Average Critic Score: 94 pts
2015 — Wine Searcher Average $359 Average Critic Score: 96 pts
2014 — Wine Searcher Average $253 Average Critic Score: 94 pts
2013 — Wine Searcher Average $257 Average Critic Score: 92 pts

Buy or Pass?

This one is tempting but ultimately it will be a pass for me. I actually find myself more interested in finding bottles of the 2014 Palmer as I see that vintage performing a similar “cellar defender” role at a little better price point.

This 2011 Valandraud I tasted when I visited the estate back in 2016 was drinking fantastic for something from such an underwhelming vintage like 2011.
This give me optimism that in a much better vintage like 2017 that Valandraud will produce a winner.

Ch. Valandraud (St. Emilion)

Brief winery geekery: Premier Grand Cru Classe founded in 1989 by Jean-Luc Thunevin as one of the first “garage wines”. Vineyards planted to 70 % Merlot, 20% Cabernet Franc, 5% Cabernet Sauvignon with the remaining 5% split between Malbec and Carmenere–making Valandraud one of the few St. Emilion estates to use 5 red Bordeaux grape varieties. Around 3,400 cases produced each vintage.

Critic scores: 95-97 WE, 94-97 JD, 93-96 WS, 94-95 JS, 93-95 WA, 94 JL

Sample review:

Lots of beautiful blueberry and blackberry fruits here. Medium to full body, round and very polished tannins and a flavorful finish. Wet-earth undertones. Velvety mouthfeel at the end. — James Suckling

Wine Searcher Average $141
JJ Buckley $159.94 + shipping
Vinfolio — No offer yet
Spectrum Wine Auctions $144.99 + shipping
Total Wine $149.97
K & L $149.99 + shipping

Previous vintages:
2016 — Wine Searcher Average $179 Average Critic Score: 93 pts
2015 — Wine Searcher Average $167 Average Critic Score: 94 pts
2014 — Wine Searcher Average $141 Average Critic Score: 93 pts
2013 — Wine Searcher Average $141 Average Critic Score: 92 pts

Buy or Pass?

While I’m not going to go crazy, this is a buy for me. Valandraud is one of my favorite Bordeaux estates, regularly producing wines that I would put on par with $200+ Napa Valley wines. It’s worth having a couple bottles in the cellar when I’m craving something bold and luscious but with enough complexity to still remind me it is a Bordeaux.

Ch. Fombrauge (St. Emilion)

Brief winery geekery: Grand Cru Classe that is one of the largest and oldest vineyards in St. Emilion with parcels neighboring Ch. Pavie. Since 1999, has been owned by Bernard Magrez who also owns Ch. Pape-Clement with Michel Rolland as a consultant. 2017 vintage is a blend of 93% Merlot and 7% Cabernet Franc. Around 14,000 cases produced each vintage.

Critic scores: 93-95 WE, 92-94 WA, 90-93 WS, 91-92 JS, 90 JL

Sample review:

Offers nice flesh, with a mix of black currant and plum fruit inlaid with subtle black tea, graphite and anise notes. Reveals a tobacco edge on the finish. Well done. — James Molesworth, Wine Spectator

Wine Searcher Average $25
JJ Buckley — No offer yet
Vinfolio — No offer yet
Spectrum Wine Auctions — 6 bottle minimum $149.94 + shipping
Total Wine $28.97
K & L — No offer yet

Previous vintages:
2016 — Wine Searcher Average $28 Average Critic Score: 89 points
2015 — Wine Searcher Average $33 Average Critic Score: 90 points
2014 — Wine Searcher Average $35 Average Critic Score: 90 points
2013 — Wine Searcher Average $29 Average Critic Score: 88 points

Buy or Pass?

This is a definite buy for me and pretty much exemplifies the value that I’m looking for in 2017. The Magrez/Rolland style tends to favor early drinkability with “New World-ish” fleshy fruit. These are wines that I expect to be drinking fine 5-10 years from vintage date, making them perfect cellar defenders to help protect my 2015/2016 from being opened too soon.

Photo by Christian Haase. Released on Wikimedia Commons under  CC-BY-SA-3.0

Ch. Haut-Batailley (Pauillac)

Brief winery geekery: 5th growth estate that was previously owned by the Borie family of Ducru Beaucaillou fame and managed by Francois Xavier Borie (who also owns Grand Puy Lacoste). In 2017, the estate was sold to the Cazes family (of Lynch-Bages fame). The vineyard is currently planted to 61% Cabernet Sauvignon, 36% Merlot and 3% Cabernet Franc with the Cazes family planning on decreasing the amount of Cabernet planted and increasing the amount of Merlot. Vineyards divided among two parcels with one neighboring Ch. Latour and the other Lynch-Bages. Around 9000 cases a year produced.

Critic scores: 94-95 JS, 89-92 WS, 94 JL

Sample review:

With a good depth of color, the wine shows a nice purity of juicy cassis while a leafy olive and pepper component keeps you interested throughout this full bodied, crunchy and classic experience. The tannins are a bit uncompromising right now but give the wine time, and it will prove to be worth the wait. This is the debut vintage from the new owners, the Cazes family. — Jeff Leve The Wine Cellar Insider

Wine Searcher Average $61
JJ Buckley — No offer yet
Vinfolio — No offer yet
Spectrum Wine Auctions $64.99 + shipping
Total Wine $64.97
K & L — No offer yet

Previous vintages:
2016 — Wine Searcher Average $57 Average Critic Score: NA
2015 — Wine Searcher Average $51 Average Critic Score: 92 points
2014 — Wine Searcher Average $44 Average Critic Score: 91 points
2013 — Wine Searcher Average $41 Average Critic Score: 89 points

Buy or Pass?

This is going to be a pass for me. Definitely not a compelling value compared to previous vintages. While I’m a huge fan of the Cazes family and can anticipate exciting things in the future for Haut-Batailley, I think it will be a few years before we really see their influence in the wine. I don’t see a reason to pay a premium over the $51 average that the 2015 vintage has just on the potential of the Cazes family’s involvement.

More Posts About the 2017 Bordeaux Futures Campaign

Why I Buy Bordeaux Futures

*Bordeaux Futures 2017 — Langoa Barton, La Lagune, Barde-Haut, Branaire-Ducru

*Bordeaux Futures 2017 — Pape Clément, Ormes de Pez, Marquis d’Alesme, Malartic-Lagraviere

*Bordeaux Futures 2017 — Lynch-Bages, d’Armailhac, Clerc-Milon and Duhart-Milon

*Bordeaux Futures 2017 — Clos de l’Oratoire, Monbousquet, Quinault l’Enclos, Fonplegade

*Bordeaux Futures 2017 — Cos d’Estournel, Les Pagodes des Cos, Phélan Ségur, Calon-Segur

*Bordeaux Futures 2017 — Clinet, Clos L’Eglise, L’Evangile, Nenin

*Bordeaux Futures 2017 — Malescot-St.-Exupéry, Prieuré-Lichine, Lascombes, Cantenac-Brown

*Bordeaux Futures 2017 — Domaine de Chevalier, Larrivet Haut-Brion, Les Carmes Haut-Brion, Smith Haut Lafitte

*Bordeaux Futures 2017 — Beychevelle, Talbot, Clos du Marquis, Gloria

*Bordeaux Futures 2017 — Beau-Séjour Bécot, Canon-la-Gaffelière, Canon, La Dominique

*Bordeaux Futures 2017 — Carruades de Lafite, Pedesclaux, Pichon Lalande, Reserve de la Comtesse de Lalande

*Bordeaux Futures 2017 — Vieux Chateau Certan, La Conseillante, La Violette, L’Eglise Clinet

*Bordeaux Futures 2017 — Montrose, La Dame de Montrose, Cantemerle, d’Aiguilhe

*Bordeaux Futures 2017 — Clos Fourtet, Larcis Ducasse, Pavie Macquin, Beauséjour Duffau-Lagarrosse

*Bordeaux Futures 2017 — Kirwan, d’Issan, Brane-Cantenac, Giscours

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Getting Geeky about Malbec

Photo by Marianne Casamance. Released on Wikimedia Commons under CC-BY-SA-4.0Continuing our celebration of the oddly named Malbec World Day we’re going to get geeky here at Spitbucket about the Malbec grape.

What’s In a Name?

In Jancis Robinson’s Wine Grapes, the entry for Malbec is under Cot (or Côt) because of the association with grape’s likely birthplace in the region of Cahors in the historical province of Quercy in southwest France. Ampelographers note that like Côt many of the other early names for the grape such as Cos, Cau, Cor and Cors all seem to be contractions of Cahors.

However, the first written account of Malbec was in Pomerol in 1761 as Noir de Pressac (black of Pressac). The name likely referred to the individual who first cultivated the vine. From Pomerol, the grape made its way to the Left Bank region of the Medoc. Here it took on the new name of Èstranger (stranger) or Estrangey.

The name Malbec came from a grower named Malbeck who propagated the grape in what is now known as Sainte-Eulalie in the Premières Côtes de Bordeaux AOC of the Entre-Deux-Mers region.

When a Mommy Grape and a Daddy Grape Cross-Pollinate…

In 2009, DNA analysis discovered that Magdeleine Noire des Charentes–the mother grape of Merlot (Check out the Academic Wino’s Who’s Your Daddy? series on Merlot)– and an obscure grape from the Tarn department called Prunelard were the parent varieties of Malbec.

In addition to being a half-sibling of Merlot, Malbec has done a bit of its own “cross-pollinating” being a parent grape to Jurançon noir (with Folle blanche) and Caladoc (with Grenache).

Malbec in Bordeaux

Photo by Ian L. Uploaded to Wikimedia Commons under CC-BY-2.0

Malbec used to be far more prevalent in the Bordeaux region. In fact, Stephen Brook noted in The Complete Bordeaux that it was the most widely planted grape in the vineyards of Lafite in the 18th century. Many estates classified in 1855 had Malbec account for as much as 50% of their blends in the early 19th century.

However, the latter half of the 19th century would usher in the decline of the variety due to its sensitivity to coulure and mildew. Following the devastation of phylloxera, many growers who did replant chose to replace Malbec. The easier to grow Cabernet Sauvignon and Merlot were favored choices. Into the 20th century, Malbec was still present, particularly in the Right Bank. However, the devastating frost of 1956 killed off a significant number of plantings. This practically signaled the death knell for the grape in Bordeaux.

There are still some small plantings in Bordeaux. The most significant strongholds are the Côtes de Bourg and Côtes de Blaye. In St. Emilion, Cheval Blanc and Jean Faure are two notable estates with some plantings of Malbec. In Pomerol, Chateau L’Enclos (owned by the Adams family who also owns Chateau Fonplegade in St. Emilion) also maintain some Malbec.

On the Left Bank, a 1 ha block of old-vine Malbec is still producing for Ch. Gruaud Larose in St. Julien. Fellow 2nd Growth, Ch. Brane Cantenac in Margaux grows a few parcels of Malbec (as well as Carmenère). In the Graves region of Pessac-Leognan, Ch. Haut Bailly owns a 4 ha block of 100+-year-old vines that includes a field blend of all six Bordeaux varieties–including Malbec and Carmenère.

Malbec in Argentina

Photo by PABLO GONZALEZ. Uploaded to Wikimedia Commons under CC-BY-SA-2.0

Malbec vines growing in Argentina.

Michel Pouget introduced Malbec to Argentina, bringing pre-phylloxera cuttings of the grape from Bordeaux to the country in the 1850s.

Compared to their French counterparts, clusters of Malbec in Argentina are smaller with tighter berries. These smaller grape berries have a skin-to-juice ratio that produces deeply colored wines with intense black fruit.

The Bordeaux influence in Argentina is still felt today with producers like like Léoville Poyferré (Cuvelier de Los Andes), Michel Rolland (Clos de los Siete), Cheval Blanc (Cheval des Andes), Hélène Garcin-Lévêque (Poesia) and Lafite-Rothschild (CARO) having projects in Argentina making both varietal Malbec and using it in Bordeaux style blends.

Malbec in the United States

The grape is widely planted throughout the US including in states like Missouri, Idaho, Georgia, Arizona, Virginia, North Carolina, New York, Maryland, Texas and Michigan. Here it is made as both as a varietal wine and as a blending component.

In Napa Valley, despite being a regular feature of popular blends like Opus One and Joseph Phelps Insignia, Malbec is sometimes considered the “Gummo Marx” of the Bordeaux varieties. Part of the grape’s low standing in the region was historically due to poor clonal selection. However, as better clones from Cahors and Argentina become available, growers in Mt. Veeder, Coombsville and Atlas Peak are increasing plantings.

Outside of Napa, Malbec is widely planted in the San Joaquin Valley where it is used for mass-produced bulk blends. However, there are quality minded producers making varietal Malbec wines throughout the state. Key areas include Paso Robles, Dry Creek Valley, Santa Ynez, Lodi and the Sierra Foothills.

Photo taken by self. Uploaded to Wikimedia Commons as User:Agne27 and released under CC-BY-SA-3.0

Red Willow Vineyard in Washington State.

In Washington State, Malbec has the distinction of being the most expensive grape per ton. The average price for a ton of Malbec in 2016 was $1,587. In contrast, Cabernet Sauvignon was $1,442/ton, Merlot $1,174/ton, Chardonnay $940/ton and Semilion (the most expensive white grape) at $1,054 ton.

While Red Willow Vineyard in the Yakima Valley helped pioneer the grape in Washington State, Paul Gregutt in Washington Wines and Wineries: The Essential Guide notes that Casey McClellan of Seven Hills Winery was the first to plant the grape in Walla Walla in the early 1990s.

Want More Malbec?

Check out the hashtags #MalbecWorldDay and #WorldMalbecDay on Twitter and the Malbec tag on Instagram for more fun.

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Getting Geeky with 2007 Léoville Poyferré

Going to need more than 60 Seconds to geek out about the 2007 Ch. Léoville Poyferré from St. Julien.

The Geekery

The history of Léoville Poyferré is intimately connected to its fellow 2nd growths, Léoville Las Cases and Léoville Barton, dating back to the 1638 vineyard founded by Jean de Moytie. Along with Ch. La Tour de Saint-Lambert (now Ch. Latour) and Ch. Margaux, this estate–known then as Mont-Moytie–was one of the first estates to produce wine in the Medoc.

Over the next couple centuries, the estate was the source of much innovation in Bordeaux, identifying some of the current Bordeaux varieties for their smaller berries and higher quality wine as well as utilizing the use of oak barrels and sanitizing them with sulfur.

In 1740, Clive Coates notes in Grand Vins the estate was acquired by Alexandre de Gascq, the Seigneur of Léoville. Under his stewardship, the estate grew to almost 500 acres.

During the French Revolution, a quarter of the estate was sold off and eventually became Léoville Barton. In 1840, the estate was divided again when Pierre Jean de Las Cases inherited 2/3 of the estate with his sister, Jeanne, passing her share to her daughter, the wife of Baron Jean-Marie Poyferré de Ceres.

In the 1920s, Léoville Poyferré came under the ownership of the Cuvelier family where it joined the family’s holdings of Ch. Le Crock in St. Estephe, Ch. Moulin Riche in St. Julien and Ch. Carmensac in the Haut-Medoc (which was later sold in 1965 to the Forner family of Marques de Caceres fame in Rioja).

At first, the Cuveliers delegated management of the estate to the Delon family from Léoville Las Cases as the two properties were interconnected with adjoining chais. In 1979, Didier Cuvelier took over management and began overseeing not only massive vineyard replanting but also renovations in the cellars. He brought in first Emile Peynaud and then, in 1994, Michel Rolland to assist in consulting.

2006 vintages of Léoville Barton and Léoville Poyferré on sale at a wine shop.


Coates quotes the famous Bordeaux wine merchant Nathaniel Johnston as describing Léoville Poyferré as having the best terroir of the 3 Léoville estates with their vineyards being second only to the First Growths in potential. Most of the vineyards are located on gravelly soils on the west side of the famous D2 road across from Las Cases that is on the river side.

Further inland near the Pauillac border with Ch. Batailley is the almost 50 acres of Ch. Moulin Riche. Declared a Cru Bourgeois Exceptionnel in 1932, Stephen Brook notes in The Complete Bordeaux that until 2009 it was treated as a second wine of Léoville Poyferré. Since 2009, Pavillon de Poyferré has been the estate’s second wine.

Brook describes the style of Léoville Poyferré as the most opulent and hedonistic of the 3 Léoville estates with Léoville Barton being more classic and structured while Léoville Las Cases is more concentrated. Coates compares Poyferré to being the Mouton-Rothschild to Las Cases’ Latour.

The 2007 vintage is a blend of 65% Cabernet Sauvignon, 24% Merlot, 7% Petit Verdot and 4% Cabernet Franc. The wine spent 18 to 20 months aging in 75% new oak with around 20,000 cases made.

The Wine

Medium-plus intensity nose. While there is still some dark fruits like cassis and blackberry, the nose is dominated by savory notes of cedar cigar box, earthy forest and smokey spice. Very evocative and mouth watering bouquet.

Photo by AlejandroLinaresGarcia. Uploaded to Wikimedia Commons under  CC-BY-SA-3.0.

While the seductive and silky mouthfeel hints at being a St. Emilion, the tobacco spice and cedar cigar box notes gives the 2007 Léoville Poyferré away as a St. Julien Cab dominant blend.


On the palate, the smokey notes become more leathery and meaty while the dark fruits from the nose become more muted. Medium-plus acidity adds to the mouthwatering while the medium tannins have a silky, velvety curve to them. If it wasn’t for the tobacco spice and cedar cigar box, I can see myself being fooled into thinking this was a Merlot-dominant St. Emilion with the velvety mouthfeel. The finish is regretfully short for how savory and delicious the palate is.

The Verdict

As I noted in my review of the 2011 Ormes de Pez, you can’t overlook the issues of problematic vintages like 2007. A wet, mildew ravaged late spring was followed by an unusually cool and rainy summer. By the time more ideal weather came in September, the acidity of many wines were dropping faster than the flavors were ripening. This produced wines that Jancis Robinson noted are often “… characterised by what they lack: alcohol, acid, ripe tannins, flavour.”

But the truism that good wine can still be made in rough vintages is still apt and this 2007 Léoville Poyferré is a perfect example. Many estates responded to the troubles of 2007 by being more selective in the vineyard and winery and making less (but hopefully better) wine. While Léoville Poyferré usually makes around 31,000 cases a year, in 2007 they made around 20,000.

Photo by self. Uploaded to Wikimedia Commons as User: Agne27 and released under CC-BY-SA-3.0

Really poor lighting but the 2006 Léoville Poyferré I had back in 2013 was outstanding too. You almost can’t go wrong with this estate.


It is not a great wine by any means, the short finish gives it away as well as the fact that there is so much tertiary aging notes emerging in a relatively young 10+ year old Bordeaux. This is not a wine that you want cases of in your cellar.

But it is still an absolutely scrumptious wine that is drinking very well now and will probably continue to give pleasure for another 3-5 years. With a Wine Searcher average price of around $83 for the 2007 vintage it certainly offers good value compared to the 2008 ($94 ave) and 2006 vintages ($97 ave) that people are cracking into now.

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The jilted wives club

Today an interesting thread caught my eye on Wine Berserkers titled Chateau Poujeaux is Dead to Me, Along with Other Recently Rollandized Estates. The whole thread is well worth a read, especially if you are a Bordeaux geek, and touches on topics like the differing roles of big name consultants at different estates. But the cliffs note version is: Chateau XYZ is no longer making wine in the style I previously enjoyed and this is a very, very bad thing Vs. Eh, it happens and some people like the new style.

That's what the cloud gets for heeding Michel Rolland's call to micro-oxygenate

That’s what the cloud gets for heeding Michel Rolland’s call to micro-oxygenate

There is some great back and forth from posters in the thread with Jeff Leve who runs, IMO, one of the best websites on earth for Bordeaux lovers at http://www.thewinecellarinsider.com/ (Read it, save it, bookmark it, love it). Jeff is very much on the “Change Happens” side of the argument and I will gladly share that boat with him, especially if he brings a bottle of the 2009 Cos d’Estournel that they kept talking about in the thread.

The strongest argument on the OP side (the “traditionalist” side, if you will) of the Beserker thread is that the somewhat sudden change in style for many houses contributes to a “walking minefield” for people whose palates were used to the more traditional style. When old favorites become new enemies, it can be quite jarring–especially if you’ve invested time and cash into cellaring something that ends up not being the style of wine you enjoy. That’s a fair cause to be annoyed over. But I can imagine it being even more jarring when you realize that the reason for this change is that your loyalty and faithful patronage of the estate (and that of people like you) simply wasn’t enough.

Basically you're the guy in the salmon colored tie on the left and the party has moved on. Everybody just forgot to text you.

Basically you’re the guy in the salmon colored tie on the left and the party has moved on. Everybody just forgot to text you.

The Chateau wanted more–more sales, more acclaim, more prestige, etc–or they wouldn’t have put up the enormous risk of changing their style. For whatever reason, when the decision makers and number crunchers at the estate looked at what the future held for them, they thought that what they had wasn’t enough and they acted on it. It is certainly not a sniffling investment to hire someone like Michel Rolland. Lettie Teague estimated in 2013 that Rolland’s retainer per client was between $100,000 to $250,000 a year. Then you add the potential vineyard investment that may include replanting, retrellising, more extensive labor, etc as well as winery equipment investments (micro-oxygenation isn’t free). Those investments will only be worth every penny if there are people who like this new style of wine. The upsetting news for the traditionalists is that there are.

For the traditionalist, they’re not just being dumped by their favorite estates. They’re being dumped and watching their ex lose weight, get in shape and start driving around in a fancy new sports car while trying to attract a hot, new Millennial to cozy up next to and whisper sweet en primeur scores into their ears. With that can you really blame the “traditionalists” for feeling jilted? When you take a step back, its not hard to see these long time Bordeaux lovers feeling a bit like Annie from The First Wives Club in this scene.

But the thing to remember is that today’s traditionalists aren’t really “The First Wives” of these Bordeaux estates. In fact, they aren’t even the second or third wives. The style of Bordeaux has been changing for a long time. The Bordeaux of Samuel Pepys was quite different from the Bordeaux of Thomas Jefferson or the Bordeaux of Alexis Lichine. As several commentators on the Berserkers thread noted, the famed 1982 vintage that many of today’s traditionalists hold so dear was once scoffed and derided by the traditionalists of that era as “too ripe” to ever produce classic wines. But here we are. With legendary 1982s being savored to the last drop, dwindling down to ever smaller numbers with lots of delicious (or not, YMMV) 2009/2010s vying to take their space in the hearts and cellars of Bordeaux fans.

Yes, you are Shelly. Yes, you are.

Yes, you are Shelly. Yes, you are.

If there is anything that the traditionalists can take solace in, its that history will repeat itself again and again. Change will happen once more. All the Bordeaux lovers of today who are lapping up the new, more ripe, lusher style of Bordeaux will eventually have their own “Jilted Wives” moment.

Because in the end, we’re all just Shellys.

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