Tag Archives: Parkerized wines

The Wine Industry’s “Nice Guy Syndrome”

I’ve been working with Kenneth Friedenreich on his follow-up book to Oregon Wine Country Stories about the Stags Leap District. He’s been sharing some of his drafts on the prologue and, not to spoil anything, he includes a remarkable moment we had on our research trip watching a hawk swoop down into the vineyard to pluck a vole out amongst the vines.
Photo by Michael Warnock. Uploaded to Wikimedia Commons under CC-BY-3.0

Friedenreich expands on this imagery as a metaphor for many of the themes that he’s weaving into the SLD book. But reading his prose and recalling my memories of watching the cold realities of nature in action,  reminded me of Lisa Perrotti-Brown’s article last year for The Wine Advocate called “The Big Parkerization Lie.”

Now I’m not going to rehash the old Parkerization debate or drill deep into this article. But the image of the hawk and vole struck a similar chord with me as Perrotti-Brown’s three-point rebuttal of the Parkerization mythos. While I disagree with her that Parkerization is a “useful lie”, I do think people’s response to Parker (painting him as a villain) and Parkerization (This is why I’m not selling my wine!) is symptomatic of the “Nice Guy Syndrome” poking its head out in the wine industry.

No, I’m not going to make this post about sex either.

Photo of Cabernet Sauvignon aisle

Passionate winemakers working with great terroir is behind every wine on the top shelf–or so the story goes.

That’s because it’s not sex that wineries feel entitled to when they make good wine, but rather sales. There is a sentiment that if you have great land, work it diligently and put your passion into making wine that it’s going to sell. That it should sell.

And if it doesn’t? Well someone is to blame. From wine critics who promote particular styles of wine to distributors and gatekeepers with a stranglehold on consumer channels, they all throw up obstacles. Even pesky consumers, themselves, can be an obstacle such as those maddening Millennials turning their noses up in boredom at the old guard wines and grape varieties.

Those are all valid concerns and serious impediments that wineries do need to deal with. However, there is an even starker truth that is just as raw and stinging as watching a hawk snuff the life out of another animal.

No one needs to drink your wine.

There is no entitlement to sales. No entitlement to attention.

photo by gdcgraphics. Uploaded to Wikimedia Commons under CC-BY-SA-2.0

Well the actual line is “If you build it, HE will come” so maybe you can at least bank on Ray Liotta showing up at your tasting room.

It doesn’t matter if you have the most blessed terroir on earth, tended to by the best viticulture and winemaking teams that money can buy. It doesn’t matter if you have generations of heritage and tradition. None of that guarantees that people are going to care, much less beat a path down to your door.

The wine industry has never followed the quaint narrative of “If You Build It, They Will Come.”  You can build the best and be the best, but in the end, it doesn’t matter if you are the hawk or the vole. You stand just as good of a chance of missing out and going hungry as you do of being dinner yourself.

That is the nature of life and the nature of capitalism.

And, really, there’s no villain here.

I did have a Bambi “Oh My God!” moment watching the hawk snatch up that little vole. But the hawk is not a villain. Heck, from a vineyard perspective the vole is a dirty little bastard wreaking havoc among the vines. There is a reason why wineries build nesting boxes to encourage birds of prey to patrol the vineyard.

Photo by Marisszza. Uploaded to Wikimedia Commons under CC-BY-SA-4.0

But he’s just trying to support his little vole family!

But, honestly, the vole isn’t the bad guy either. It’s just trying to survive in the environment that it was born into– a situation that humans have shaped far more than a rodent species ever could.

Likewise, critics such as Robert Parker and the frustrating web of distributors and gatekeeping aren’t truly villainous either. Though I’ll give you that many of their tactics can make them prime, juicy targets. But, in their own way, they’re just hawks and voles doing their thing among the vines too.

The lesson of the hawk and vole is that nothing is owed to anyone. In the wine industry, there’s always going to be some combination of luck and circumstance that leads to success or failure. Some of that you can influence. But a fair amount of it boils down to being in the right or wrong place at any given time.

Ultimately, all you can do is just be glad for all the dinners you get and grateful for all the dinners you’re not.

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Groans and Hoses — Or how I saved wine writing from satirical dick pics

I really shouldn’t be writing at 2 am. I should be in bed, lying next to my gorgeous wife. But instead, I’m downstairs on my laptop so as not to disturb her with ruminations that have been bothering me for the past few days.

Photo by Alex E. Proimos. Uploaded to Wikimedia Commons under CC-BY-2.0

Ruminations that I’m far from alone in sharing as evidenced by the eruption of anger towards a recent piece posted on Master of Wine Tim Atkin’s site.

There Ron Washam, the HoseMaster of Wine, wrote a satirical tribute to Robert Parker in the voice of wine writer Alice Feiring. The background, besides the announcement of Parker’s recent retirement, is that Feiring is a fierce natural wine advocate who has had deep philosophical disagreements with Parker on how wine should be made.

While she’s written numerous books in her long career, as well as a highly respected newsletter, one of Feiring’s most notable works has been her 2008 part treatise, part memoir The Battle for Wine and Love: or How I Saved the World from Parkerization

I’m not going to link to Washam’s piece.

But I will post screenshots and you can Google the full thing for context if you like. But, believe me, the “context” isn’t much better.

I’m a frequent reader of Tim Atkin’s site. It’s one of my favorite bookmarks. Both he and his contributors–including Celia Bryan-Brown and fellow Master of Wine Christy Canterbury–usually produce excellent and engaging content.

I’m also a fan of witty and biting satire–both written and performance. George Carlin, Amy and David Sedaris, James Thurber, Dorothy Parker, Mark Twain, Frances Burney and, of course, the legendary Jonathan Swift.

So perhaps my expectations were too high when I went to read Ron Washam’s “satirical” take on Alice Feiring and what she might say to Robert Parker in a note.

Attribution: Ron Washam at https://timatkin.com/, June 3rd, 2019

Attribution: Ron Washam https://timatkin.com/alice-feirings-tribute-to-robert-parker/

Really?!?

Instead of getting satire, Ron Washam and Tim Atkin gave us a dick pic.

Instead of skewering both the real and made-up divide between Parkerized wines vs. Natural wines–something ripe and juicy for satire–we get “a woman scorned” as Washam signs off his Alice.

We get a women’s work, her research, her personal journey, her opinions, her philosophy and approach all drilled down to “Oh, she just really wanted to ride his dick! Ha Ha!”

Give me a break.

Now I don’t agree with everything that Alice Feiring says. I think the idea of Parkerization has been vastly overblown and the disdain of “Parkerized wines” has had more of a Streisand Effect than anything. It pushed people into camps and encouraged tribalism–which is just as destructive in wine appreciation as it is in politics.

But I respect her work and even if you don’t agree with Feiring’s opinions and approach, she certainly deserves more than sexually charged mockery.

Yes, she is a strong voice in the public sphere on controversial topics. Then speak to her voice, speak to her words, speak to the controversy.

Speak to the substance of what she is saying. Don’t denigrate and dismiss with a phony portrait of a scorned sex kitten.

That’s not satire and it’s certainly not wine writing.

The post that I should be writing tomorrow (while I’ll now be sleeping) is one answering a poignant question that came up during the recent Born Digital Wine Awards Summit about the nature of wine writing.

During the summit, Felicity Carter of Meininger’s Wine Business International posted this compelling Tweet asking how the industry would be impacted if there were no wine writers.

The post that I wanted to write was in defense of wine writers. In defense of people like Tim Atkin, Celia Bryan-Brown, Christy Canterbury and others who share their joy and passion of wine with their readers.

Yeah, wine writers have their warts and often spend too much time focusing on telling people what to drink. But overall, I think wine writing brings much-needed light to a topic that is both fascinatingly complex but also quite simple in its pleasures.

And that, for me, is the essence of wine writing–bringing light.

Now it doesn’t mean that everything has to be all fuzzy, lovey with everything fabulous.

The disinfecting light of sunshine on dark and uncomfortable topics (like sexism in the wine industry, racial, labor and environmental issues) is just as important as sparking the lightbulb of discovery in consumers to seek out new wines and learn more about them.

It’s also that disinfecting light that makes satire such an important literary genre. Good satire is like yanking the table cloth away from the table. Yes, it may make things uncomfortable and mess up all the place settings. But that’s precisely the point–to shake things up and encourage the reader to look at what’s really being served to them instead of just accepting the ornate way it is presented. Regardless of how modestly it was proposed.

Satire is about bringing light, not heat.

It’s not about being offensive. That’s low-brow and something that any idiot can do. But a good satirist will heed the advice of the greatest satirist of them all.

Satire is a sort of glass wherein beholders do generally discover everybody’s face but their own; which is the chief reason for that kind reception it meets within the world, and that so very few are offended with it. — Jonathan Swift, The Battle of the Books and Other Short Pieces

A good satirist (like a good wine writer) can toe the line between the uncomfortable and the offensive without crossing it. And if they do cross, once again they should heed Swift’s advice and never be ashamed to own that they were wrong.

Because that shows that they are wiser today than they were yesterday.

Ron Washam should admit that he was wrong with his sexualized attack on Alice Feiring. And Tim Atkin should admit that he was wrong to publish it and let it hang on his site under the banner of his name and Master of Wine credentials.

That post did nothing to bring light to Atkin’s readers. It did nothing to further the conversation about Parker, Feiring, Natural Wine, Parkerization or even satire.

It was a satirical dick pic and wine writing should be better than that.

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Wine Geek Notes 3/5/18 — Zinfandel, World of Syrah and Washington Wine

Photo by schnaars. Uploaded to Wikimedia Commons under CC-BY-SA-2.0

Here is what I’m reading today in the world of wine.

Interesting Tweets and Weblinks

The Week in Zinfandel (2/26/18) by Tom Lee (@NWTomLee)

This is a frequent series by Lee on the Zinfandel Chronicles that highlights reviews and articles that discuss Zin. He was gracious enough to include my recent review of the 2014 Two Vintner’s Zinfandel in his recent round-up but I was most excited to explore several of the other links he posted. Below were two of my favorites.

Have We Taken the “Less Is More” Wine Aesthetic Too Far? by Jon Bonné (@jbonne) for Punch (@punch_drink)

With Bonné being one of the big proponents for lighter, lower alcohol wines (pretty much the anti-thesis of “Parkerized”), this was not an essay I expected to read from him. But he does make a lot of great points about the value of diversity as he bemoans the lack of interest in what he terms “Ferdinand wines”–big wines that have beauty even at high alcohol levels–such as California Zinfandel, Amarone, Brunello di Montalcino, Châteauneuf-du-Pape and Priorat.

Heart of Zinfandel: Sonoma’s Dry Creek Valley (Paywall) by Stephen Brook (@StephenPBrook) for Decanter (@Decanter)

As I described in my post Zin-ful Thoughts, my opinions of Zinfandel are evolving and I’m eagerly looking for new areas to explore. Brook gives a nice overview of Dry Creek Zins and has me particularly intrigued by the offerings of Joel Peterson’s Once & Future from the Tedeschi Vineyard, Fritz Underground Winery and Passalacqua’s PQZ.

Cayuse manages to be weird in both taste and marketing. Though, IMO, their Cailloux and En Chamberlain Syrahs–with their boring orange labels–are the best.


World of Syrah Kick-off at Celebrate Walla Walla by Bean Fairbanks of Wine Beer Washington (@winebeerWA)

Part 1 of a series from the World of Syrah presentation given by writer Patrick Comiskey (@patcisco) and Master Sommelier/Master of Wine Doug Frost (@winedogboy). Nice overview of the distinction between the regions where Syrah is used as the primary grape versus more of a blending variety but my favorite quote is the one Bean highlights from Comiskey “The Syrah taste needs to be weird NOT the marketing”.

The beauty of Syrah, especially from the Rocks District in Oregon, is the funky weirdness. But gimmicky marketing is just….gimmicky marketing. If the wine can’t stand out on its own without the gimmicks than that should be a red flag.

Taste Washington Wine Month Links

March is Taste Washington Wine Month which at SpitBucket means that I’ll be nose deep in studying more about the history of the vineyards, wineries and people that make the Washington wine industry so exciting.

The women of wine are taking their rightful place (Jan 2015) by David LeClaire (@SeattleUncorked) for Seattle Dining (@SeattleDINING1)

March is also Women’s History Month and I loved this article from LeClaire highlighting kick-ass women who are not only winemakers (like Kay Simon of Chinook and Cheryl Barber-Jones of Chateau Ste. Michelle) but also sommeliers, writers (Braiden Rex-Johnson of Northwest Wining and Dining), chefs, and educators (Joan Davenport of WSU and DavenLore Winery).

Purple Gold: The influence of Husky alums can be tasted throughout the Northwest wine industry (December 2012) by David Volk for the Columns alumni magazine of the University of Washington.

I stumbled across this link while researching for the The Mastery of Bob Betz post. Every Apple Cup, I want to do a tasting of Husky wines vs Coug wines but, while it is easy to find wines made by WSU grads, until I came across this link I didn’t have an easy resource for wines with UW connections.

Washington’s great vineyards: Upland Vineyard (August 2013) by Andy Perdue (@GreatNWWine) for Great Northwest Wine.

Inspired by Peter Blecha’s essay on the history of Associated Vintners that I highlighted in my 3/3/18 Geek Notes, I wanted to research more about the role that William B. Bridgman played in the history of Washington wine.

That research brought me to Perdue’s article on the history of Upland Vineyard that Bridgman first planted in 1917 with Vitis vinifera varieties like Zinfandel and Sauvignon blanc. Today the vineyard is owned by the Newhouse family who continue to farm old blocks of Cabernet Sauvignon, Chenin blanc, Merlot and Riesling that were planted in the 1970s. There is also a block of old vine Black Muscat that the date of planting is not quite known but it is possible that these vines are approaching the century mark.

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