Archive for: December, 2018

Nathan Fay’s Leap of Faith

Amber LeBeau in Napa Valley, Wine Knowledge, Wine reviews

Published on December 31, 2018

Over the next several months I will be working on a research project about the stories and wines of the Stags Leap District. In 2019, this Napa Valley region will be celebrating the 30th anniversary of its establishment as an American Viticultural Area. So in between my regular features and reviews, you can expect a fair sprinkling of Stags Leap geekiness.

My review of the 2011 Stag’s Leap Wine Cellars Fay Vineyard is down below.

Today the wines of the Stags Leap District are part of the robe that drapes Napa Valley in prestige and renown. However, originally that wasn’t the case. As the sleepy valley shook off the dust from decades of Prohibition and ambivalence, this little pocket in the shadow of the Vacas was dismissed as too cold for Cabernet Sauvignon.

While ambitions were growing up-valley in places like Oakville and Rutherford, the Stags Leap District was known for cattle and prunes. It took a single wine, from three-year-old vines, to shake the world into casting its gaze on this three-mile long “valley within a valley.”

But before anyone had reason to give the Stags Leap District a look, Nathan Fay took a leap.

The Origins of Fay Vineyard

A native of Visalia in the San Joaquin Valley, Nathan Fay moved to Napa in 1951. He purchased 205 acres in 1953 that was once part of the Parker homestead dating back to the 1880s. The land included several acres of prune trees that were a popular planting in the valley.

But following World War II, the fortunes of the Napa prune industry was on the decline. As William Heintz noted in his work California’s Napa Valley: One Hundred Sixty Years of Wine Making, Napa prunes were facing stiff competition from large-scale producers in the Sacramento Valley. Not only was the production bigger, but so were the prunes. Their size, Heintz shared, made them look more appealing in supermarket cellophane bags than their less plump Napa cousins.

Photo by Kduck94558. Uploaded to Wikimedia commons under CC-BY-SA-4.0

The Stags Leap Palisades frame the east side of its namesake district and profoundly influences the terroir.

Then Napa’s most lucrative export market for prunes, the United Kingdom, shriveled as cheaper options from Hungary became available. Faced with these prospects, Fay sought the advice of the University of California-Davis. They encouraged him to switch to viticulture.

But the experts at Davis cautioned Fay against planting “warm weather grapes” like Cabernet Sauvignon, noting the chilly maritime winds that funneled up through the Stags Leap District in the late afternoon.

They didn’t take into consideration the influence of the Stags Leap Palisades. Fay had noticed, how during the heat of the day, these hills of volcanic rock would absorb the sun’s warmth. In the evening, after the wind had passed, they would radiate it back to the land. Fay also knew that the famous region of Bordeaux, well known for Cabernet, had its own maritime influences to deal with.

A Hunch and Some Hope

Conversations with the Mondavi brothers of Charles Krug gave Nathan Fay a hunch that there was a market for Cabernet Sauvignon grapes. In 1961, he took the plunge, planting the first sizable acreage of Cabernet south of Oakville. When those 15 acres of vines came of age, the Mondavis were his first customers with Joe Heitz of Heitz Cellars soon following. Then came George Vierra of Vichon, Frances Mahoney of Carneros Creek and others looking to buy Fay grapes.

By 1967, Fay was expanding his plantings, moving from the deep alluvial soils on the west side of his property to the shallow volcanic soils closer to the Palisades. With the help of his friend, Father Tom Turnbull, Fay planted 30 additional acres of Cabernet Sauvignon.

The Wine That Started It All?

Warren Winiarski in 2015, many years after his fateful meeting with Nathan Fay.

While the 1973 Stag’s Leap Wine Cellars gets the glory of winning the Judgement of Paris, in many ways that bottle was the moon reflecting the light of a 1968 Cabernet Sauvignon made by Nathan Fay. It was the pull of this wine, made from Fay’s vines, that changed the gravitation of Warren Winiarski’s career–and perhaps that of the entire Napa Valley.

George Taber describes Winiarski’s 1969 visit with Fay in his book Judgment of Paris: California vs. France and the Historic 1976 Paris Tasting That Revolutionized Wine. Winiarski had finished the first two vintages as the inaugural winemaker of Robert Mondavi Winery and was looking to start his own operation.

He had planted a few acres up on Howell Mountain but found that his Cabernet Sauvignon buds were not taking to their grafts due to insufficient water in the soils. Winiarski was intrigued by irrigation techniques that Nathan Fay was experimenting with on his property. So he went down the Silverado Trail to pay him a visit.

While the two gentlemen discussed farming, Fay took Winiarski to a small building across from his house along Chase Creek where he kept barrels of his homemade wine. While Fay sold most of his grapes, he saved enough to make a few cases each year.

Tasting this young and roughly made wine, Winiarski found the aromatics and texture to be unlike anything else he had tried in Napa. The experience impacted him so dearly that when the land next to Fay’s vineyard, the 50 acre Heid Ranch, went up for sale the following year, Winiarski sold his Howell Mountain property and purchased the site.

Stag’s Leap Wine Cellars and the Fay Vineyard

Entrance towards the winery and tasting room of Stag’s Leap Wine Cellars.

The wine that beat some of the best of Bordeaux was not made from Fay grapes. The fruit for that 1973 bottling came from the young vines next door where the two sites shared the same deep alluvial soils. Most of the Cabernet buds Winiarski used for the new vineyard were from Fay’s vines with a few from Martha’s Vineyard in Oakville as well.

In 1986, Nathan Fay was diagnosed with Parkinson’s disease. Wanting to scale back, he negotiated a sale for most of his vineyard to Winiarski. By 1990, Stag’s Leap Wine Cellars was producing a vineyard-designated Fay Vineyard Cabernet Sauvignon. Fay passed away in 2001 with Winiarski acquiring the rest of this fabled vineyard from Fay’s heirs in 2002.

In 2007, Winiarski sold Stag’s Leap Wine Cellars and its vineyards to a partnership of Ste. Michelle Wine Estates and the Antinori family. He agreed to stay as a consultant through the 2010 vintage and winemaker Nicki Pruss remained through 2013. That year, Ste. Michelle Wine Estates brought Marcus Notaro down from Col Solare in Washington State to take over the winemaking.

Since 2006, Kirk Grace, the son of legendary Napa cult wine producers Dick and Ann Grace of Grace Family Vineyards, has been the vineyard manager. During his tenure, Fay and Stag’s Leap Vineyard have converted to sustainable viticulture, earning Napa Green certification in 2010.

A Stable of Wines

Since Winiarski’s retirement, bottles of Stag’s Leap Wine Cellars wines no longer feature his signature above the establishment date.
They do, however, note his 1976 triumph in Paris.

The Fay Vineyard is one of four Cabernet Sauvignon bottlings that Stag’s Leap Wine Cellars produces. Kelli White notes in Napa Valley Then & Now that, along with Cask 23 and S.L.V., Fay is always 100% Cabernet Sauvignon and estate-grown fruit. The entry-level Artemis is made from mostly purchased fruit and will often include Merlot and some Malbec.

Both Fay and S.L.V. will see around 20 months aging in 100% new French oak. The Cask 23, which is a blend from the two vineyards, will have 21 months in 90% new French oak. The Artemis is usually aged for 18 months in a mixture of American and French oak barrels with only about a quarter new. While the winery typically makes these wines every year, the quality of the 2011 vintage led them not to release a Cask 23.

Review of the 2011 Fay Cabernet Sauvignon

Medium intensity. Noticeable pyrazines right off the bat. Green bell pepper that overwhelmingly dominates the bouquet. Tossing it in the decanter for splash aeration allows some tobacco spice to come out, but it’s green uncured tobacco. Fighting through the greenness finally brings up a mix of red cherry, currant and a faint floral note that isn’t very defined.

On the palate, the green bell pepper, unfortunately, carries through but the medium-plus acidity adds more lift to the red fruit flavors. It also highlights the oak spice of cinnamon and allspice. Medium-plus tannins are soft with the velvety texture you associate with a Stags Leap District wine. They balance well with the medium-bodied fruit. Moderate finish still lingers on the green with the uncured tobacco hitting the final note.

The Verdict

Folks that are less sensitive to pyrazines might not mind this 2011 Fay. But for me, getting past the green bell pepper was a tall order

It would be incredibly unfair to harshly judge the terroir of the Fay Vineyard and winemaking of Stag’s Leap Wine Cellars based on a 2011 wine. While there were some gems from that troublesome vintage (Chappellet, Paradigm, Barnett Vineyards, Corison, Moone-Tsai and Frank Family being a few that I’ve enjoyed), you can’t sugarcoat the challenges of 2011. The cold, wet vintage made ripening a struggle. Come harvest time many wineries had to be aggressive in the vineyard and sorting table to avoid botrytis.

While I applaud Stag’s Leap Wine Cellars for realizing that this vintage didn’t merit producing their $250-300 Cask 23, it’s hard to say that it warranted making a $100-130 Fay Vineyard either. I’m not a fan of dismissing vintages wholesale but 2011 is a year that you have to be careful with. Great vineyards and winery reputation (or glowing wine reviews) won’t spare you from striking out on expensive bottles.

If you’re going to seek out a Fay Vineyard Cabernet, there is a charm in finding some of the Warren Winiarski vintages from 2009 and earlier. But I would also be optimistic about the more recent releases from the new winemaking team as well. While they might be different in style compared to the Winiarski wines, better quality vintages will be far more likely to deliver pleasure that merits their prices.

Subscribe to Spitbucket

Geek Notes — New Wine Books for January

Amber LeBeau in Geek Notes, Napa Valley, Wine Knowledge

Published on December 29, 2018

I’ve spent the last few days doing my civic obligation of jury duty, so I haven’t been able to post as much. Then, of course, there has been travel and the holidays. But as 2018 crawls to an end, I’ve found time to explore a few intriguing new titles.

Grapes drying to produce the Lombardy DOCG wine of Moscato di Scanzo.

Now I know that at the start of the year, some folks like to dabble with “Drynuary.” Advocates view it as an opportunity to “dry out” after the bacchanal of the holidays. I’ve never been a participant, but I respect those who give it a go. After all, they do say “absence makes the heart grow fonder.”

However, I tend to favor the English author Thomas Fuller’s spin on that phrase.

“Absence sharpens love; presence strengthens it.”

So even if you’re cutting back on wine to start the year, you can still resolve to strengthen your geekiness in 2019 with some fun wine books.

Into Italian Wine, Fourth Edition by Jack and Geralyn Brostrom. (Released in paperback Dec 24, 2018)

I was shocked to see the updated (226 pages) study guide for the Italian Wine Professional (IWP) course available for purchase by itself. Usually, you have to sign up for the course to get your hands on this text. Of course, that includes online/classroom study and exams. The price and timing will vary depending on the provider. For example, the Napa Valley Wine Academy is offering an 8-week online course for $795.

screen shot on chablis from WSG Burgundy course.

A screenshot from the Wine Scholar Guild’s Burgundy Master Level course conducted by Don Kinnan.

The benefits of taking these types of specialist courses (there is also the Wine Scholar Guild that offers many certifications) is mixed. I’ve taken a few of the WSG offerings (Bordeaux & Burgundy) and learned a lot. I’ve founded them to be well-designed and highly immersive. For someone that wants to dive deep into a topic (and are okay with the cost), they’re well worth it.

But for industry professionals looking to buff up a resume? I’m more skeptical. Especially compared to credentials like the Wine & Spirit Education Trust and Court of Master Sommeliers, I don’t think these certifications hold much “sway.” If you’re going to spend upwards of $1000 for something that will pay dividends on a resume, you are far better off looking at things like the Level 2 Certified Sommelier Examination and the WSET Level 2 or even Level 3 Advance.

The Certified Specialist of Wine (CSW) and Certified Wine Educator (CWE) from the Society of Wine Educators can offer some resume benefits. But as a CSW, I can tell you that I’ve gotten far more credibility and job prospects from my WSET certifications. My winemaking and wine marketing & sales certificates from the Northwest Wine Academy have also helped but those cost me a bit more than $1000.

However, I don’t want to discount the value of the knowledge you can get from these courses.

Sicily is becoming one of the hottest wine regions in the world with wines from the Etna DOC, in particular, gaining attention. It probably won’t be long before this area gets promoted to a DOCG.
Wine students are well served becoming familiar with these wines.

As I noted above, there is a lot of good stuff here. That is why picking up essentially the textbook for the IWP at $49 is appealing.

I borrowed a copy of the 3rd Edition from a friend who paid for the full course. I was super impressed with how in-depth it covered nearly all of the 74 DOCG and most of the 300+ DOCs of Italy, including many of the intricacies of their various wine laws and regulations.

It’s far more scholarly than many wine books covering Italy. The closest would be the slightly outdated Vino Italiano: The Regional Wines of Italy (2005) by Joseph Bastianich and David Lynch. But even though the later has over 544 pages, I found that the IWP study guide included more precise details about the wine laws for many of the DOC/Gs.

The Cultivation Of The Native Grape, And Manufacture Of American Wines by George Husmann. (Released on paperback Dec. 18, 2018)

This historical encyclopedia of native American and hybrid grape varieties is 188 pages of pure geeky candy. Candy that I was super excited to see available for less than $7! It’s also a book that has a soft spot in this Missouri girl’s heart.

George Husmann was a 19th-century viticulturist who is considered the “Father of the Missouri Grape Industry.” Many people don’t realize how vibrant the Missouri wine industry was before Prohibition.

German settlers were reminded of their homeland when they stumbled upon the Missouri Rhineland in the 1830s. They planted vines in what eventually became the American Viticultural Areas of Hermann and Augusta. More than a century later, Augusta would beat out Napa Valley for the distinction of being the very first AVA created.

The American Wine Company of St. Louis was also a significant wine producer up until World War II. They created Cook’s Imperial sparkling wine before the brand moved to California after Prohibition.
Here workers in 1916 are bottling and corking wines at the Cass Avenue winery.

After Missouri entomologist Charles V. Riley discovered phylloxera as the cause of the epidemic that was devasting wine regions across Europe, it was rootstock cuttings of Missouri vines that helped saved the European wine industry.

By the start of the 20th century, Missouri was the second largest grape producer in the country–second only to California. Stone Hill Winery in Missouri, founded in 1847, was the 3rd largest winery in the world. Each year it would produce more than a million gallons of wine.

For folks who want to geek out more, the first volume of Thomas Pinney’s History of Wine in America (especially chapter 7) gives great insight into the long forgotten glory days and impact of the Missouri wine industry.

A Time Capsule of Geekiness

The native Norton grape, member of the Vitis aestivalis family, has long been an important grape of the Missouri wine industry.

Husmann’s 1866 The Cultivation Of The Native Grape is a time capsule about what the world of American wine was like in the mid-19th century. Many modern sources of American wine history (like Pinney) frequently cite this and other Husmann works such as The Muscadine Grapes, An Article on Pest Resistant Vines and Grape Investigations in the Vinifera Regions of the United States in their bibliographies.

Wine students don’t necessarily need to read these historical books to pass exams. But they do color in the portrait of American wine history in ways that many modern wine books can’t match. However, I don’t suggest paying a premium for these old books. But when you find them on the cheap, take a flier and broaden your perspective.

Dancing Somm: Life of the Napa and Sonoma Wine Sherpa by Sandrew Montgomery. (Released on paperback Dec. 16, 2018)

Sandrew Montgomery is a long time Napa fixture. He has worked at or been intimately involved with many of the region’s most iconic wineries. These include Far Niente, Chateau Montelena, Shafer, Caymus, Dominus and Opus One among many others. He’s also spent a significant time of his career in Sonoma. Here he has worked with legendary figures like Merry Edwards, Mike Benziger, Jeff Kunde, Sam Sebastiani and Jess Jackson.

Dancing Somm is a memoir of his long career and the developments he’s seen in the two valleys. As a wine historian and educator, he’s had a front row seat to many changes and events.

Compared to the scholarly and journalistic approach taken by James Conway in Far Side Of Eden and Napa at Last Light, I expect Montgomery’s memoir to offer a more personal and joie de vivre perspective. It’s another angle wine students can use to understand Napa and Sonoma’s remarkable growth over the last 40 years.

Subscribe to Spitbucket

60 Second Wine Review — 2008 Champagne Colin

Amber LeBeau in 60 Second Reviews, Champagne

Published on December 27, 2018

A few quick thoughts on the 2008 Champagne Colin Grand Cru Blanc de Blancs.

The Geekery

Tom Stevenson and Essi Avellan note in the Christie’s Encyclopedia that the origins of Champagne Colin dates back to 1829. Constant Piéton founded the estate with the property eventually being inherited by his great-granddaughter, Geneviève Prieur. She ran the domaine for many years and instilled a tradition of strong female leadership at the house.

Today, her grandchildren–Richard and Romain Colin–run Champagne Colin. The house shouldn’t be confused with the Congy estate Ulysse Collin, located south of the Côte des Blancs in the Coteaux du Morin.

Most of Colin’s 10 ha (25 acres) are in the Côte des Blancs Grand Cru villages of Cramant and Oiry as well as the Premier Cru villages of Vertus and Cuis. Another third of the family’s holdings are located in the southern Côte des Blancs sub-region of the Côte de Sézanne with a few additional parcels in the Vallée de la Marne.

The estate farms all plots sustainably and produces less than 7000 cases a year.

The 2008 vintage is 100% Chardonnay sourced from the Grand Cru villages of Cramant and Oiry. The wine spent at least five years aging on its lees before being bottled with an 8 g/l dosage.

The Wine

The honey roasted almonds add complexity to the racy citrus notes of this Champagne.

High-intensity nose. Roasted almonds with honey. There is also a grilled citrus lemon note.

On the palate, those nutty and toasty notes carry through but the citrus becomes more fresh and lively. Ample medium-plus acidity highlights a racy streak of minerality. Dry and well balanced with a creamy mousse adding softness and weight. Long finish lingers on the citrus and mineral notes.

The Verdict

For around $70-80, this is a very character-driven Champagne. While it’s in a delicious spot now, the oxidative almond notes are steadily starting to take over.

If you want more of those tertiary flavors, this will continue to drink great for another 5+ years. Otherwise, think more 2-3 years.

Subscribe to Spitbucket

Geek Notes — More Champagne with GuildSomm Podcast

Amber LeBeau in Champagne, Climate Change, Geek Notes

Published on December 22, 2018

This is the second part of our Geek Notes review of the GuildSomm podcasts with Ruinart’s chef de cave Frédéric Panaiotis. To catch up on the first segment, check out Geek Notes — The Process of Champagne GuildSomm Podcast.

GuildSomm podcast

In that post I also highlight why listening to podcasts is an extremely valuable tool for wine students. But not all podcasts are created equal or are worth your time. There have been many podcasts that I’ve picked up only to unsubscribe after a couple of episodes. Sometimes it is the overall production value that steers me away–noticeable mouth breathing, weird audio jumps between loud voices and whispers, distracting background music, etc. But usually, it is because of a lack of credibility in the content and people producing the podcast.

The world of wine is constantly changing and there is a lot of material to cover. Any podcast that is worth its salt needs to be backed up with solid research and commitment to accuracy.

One of the best wine podcasts, in that regard, is the GuildSomm podcast founded by Master Sommelier Geoff Kruth.

Some Background

Kruth founded GuildSomm in 2009 as a nonprofit that promotes education and development opportunities for sommeliers and other wine professionals. Though many people who aspire to be Master Sommeliers join and utilize the website’s materials, GuildSomm is not a part of the Court Of Master Sommeliers.

Podcasts, videos and recent articles are available to anyone for free on the website. However, access to the forums, study guides, maps, master classes and in-depth training material on topics like blind tasting require membership. For wine industry folks, the fee is $100 a year while for non-industry wine lovers it is $150.

Fun Things I Learned From This Podcast

Ruinart’s non-vintage blanc de blancs and rose.

Like the previous podcast, this episode (44:54) features a highly informative interview with Ruinart’s Frédéric Panaiotis. But the second half is a discussion with the acclaimed grower-producer Rodolphe Péters of Pierre Péters.

(1:29) The podcast starts with a description of the Montagne de Reims region of Champagne. This area, south of the city of Reims, has a unique horseshoe shape.

The topography creates a diversity of exposures in nearly all orientations (south, east, north, west, etc). This makes it hard to generalize the style of wines from its several villages–including 10 Grand Cru (Ambonnay, Beaumont-sur-Vesle, Bouzy, Louvois, Mailly-Champagne, Puisieulx, Sillery, Tours-sur-Marne, Verzenay and Verzy).

Panaiotis gives a nice overview here but for anyone wanting to really dive deep into this diverse terroir, I very highly recommend Peter Liem’s Champagne, one of my 5 essential books on Champagne.

(2:00) Panaiotis does note, however, that the northern side of the Montagne de Reims (which includes the Grand Cru villages of Mailly, Sillery, Verzy and Verzenay) produces wines with more fresh acidity that have great aging potential.

Chardonnay From the Heart of Pinot-country

By Map data (c) OpenStreetMap contributors, CC-BY-SA• derived via osm download geofabrik.de and osm2pgsql, OpenStreetMap contributors.• Data for landuse: OSM - derived wor CC BY 2.0,

The village of Sillery is located southeast of Reims and north of the Grand Crus of Mailly, Verzenay and Verzy.

(2:23) Even though the Montagne de Reims is known for Pinot noir, the eastern villages (mostly premier cru) are esteemed for the quality of their Chardonnay. Panaiotis describes how the gentle eastern exposure of these villages is similar to the Cote d’Or’s east-facing escarpment. Ruinart uses a lot of this fruit for their blanc de blancs Champagne.

(3:49) Sillery is the only Grand Cru of the Montagne de Reims that has more Chardonnay than Pinot noir.

(5:37) Kruth asks Panaiotis how much of Ruinart’s Chardonnay comes from the Montagne de Reims. It is around 30%.

(5:52) Instead of keeping the juice from different villages separate, Ruinart blends the wines regionally. The reason for this is logistics and the need to fill up tanks quickly. As I noted in the last Geek Notes on the process of Champagne, this is a significant divergence in the mindset of small growers versus big houses.

An Overview of Vintages

(8:26) Kruth asks about the recent vintages of Champagne. 2007 was a Chardonnay year while rain took a toll on Pinot noir and Meunier. In contrast, 2008 was more of a Pinot year. 2009 was a warmer year producing more rounder wines. While Panaiotis doesn’t elaborate, I’m curious if he was insinuating that he’s not expecting the 2009s to age as long as other vintages. But the trade-off could be more approach-ability when younger.

(9:36) 2010 is similar to 2007 in being a Chardonnay year. Panaiotis seems high on this year for Ruinart Champagnes. He compares it to 2002 regarding power but with more freshness and expects it to be a benchmark year. However, also like 2007, this was more of a difficult year for the Pinots.

Chardonnay Years vs Pinot Years

Chardonnay harvest in the village of Festigny (an Autre cru) in the Vallée de la Marne.

While it is a bit simplistic to think of years as Chardonnay years or Pinot years, it is a good starting point. Each of the major houses has a distinctive “house style” that tends to lean more on one grape variety or the other. Of course, they are going to try to make the best Champagne they can every year. But it is worthwhile to make a mental note of which years tend to favor a particular house style–especially if you are thinking about splurging for a prestige cuvee.

For instance, other Chardonnay-dominated houses like Ruinart include Perrier-Jouët, Taittinger, Laurent-Perrier and, of course, blanc de blancs specialists like Salon.

Pinot dominated houses include Lanson, Piper-Heidsieck, Mumm, Nicolas Feuillatte, Champagne Mailly, Veuve Clicquot and Moët & Chandon.

(10:11) 2011 was a tough vintage all around because of rain and botrytis infection. There will likely not be many vintage Champagnes produced. 2012 was a puzzling vintage for Panaiotis because the grapes came in so healthy yet the base wine didn’t live up to his exception to make great a prestige cuvee for Ruinart. He suspects that the year will be better for Pinot dominated producers.

The Wrath of the Drosophila suzukii

The spotted wing Drosophila suzukii wrecked a lot of havoc throughout Europe during the 2014 vintage.

(11:12) 2013 was an easy year with good wines produced. Meanwhile, 2014 had a lot of rot issues caused by an invasion of a Japanese fruit fly that devastated many vineyards (particularly the Pinots). This hit not only Champagne in 2014 but also Germany, Rhône and Burgundy.

However, the fly had issues “seeing” white grapes so the vintage wasn’t as bad for Chardonnay. Still, Panaiotis describes it mostly as a “non-vintage year”.

(12:12) 2015 was a good year but one characterized by drought and low-nitrogen levels in the must. For Ruinart, 2016 was a non-vintage year but Panaiotis notes that some producers like Villamart will be making very good 2016 vintage Champagnes.

(12:35) The 2017 vintage will be interesting because of how mature the grapes were harvested, even though they were picked relatively early. This is a vintage where the impact of global warming will be felt. The year is tilting towards a Chardonnay year (with the Pinots having some rot issues) but will be good for non-vintages.

The Importance of Primary Fermentation

Temperature control during primary fermentation is vitally important in maintaining freshness in Champagne. Here in one of the fermenting rooms of Moët & Chandon each tank is outfitted with a cooling jacket.

(14:10) The conversation switches to fermentation. There is a little overlap with the last podcast in the discussion of things like reductive winemaking.

(17:29) Kruth gives a great analogy of how the effects of the first fermentation get amplified in the secondary fermentation of Champagne. This is a really important point to understand because so often this fermentation gets overlooked because it isn’t the step that produces the “magic” of the bubbles. Yet, a Champagne is only as good as its base ingredient–the vin clair.

(18:13) The reasoning above is why Panaiotis is not a fan of using oak in the first fermentation at Ruinart. However, for other producers like Krug, the “amplification” of those flavors is a house style.

(19:24) One unique thing that Panaiotis mentions in his parting comment is that for the 2010 vintage, Ruinart switched to sealing the wine for the secondary fermentation with cork instead of the traditional crown cap. This is an exciting trend that is getting a lot of attention of late. The idea is that cork allows for better interaction with oxygen and the yeast but there seem to be other benefits as well–including more reductive flavors (!?) Certainly something I want to investigate more.

Interview With Rodolphe Péters of Pierre Péters

The chalky limestone of Champagne A fascinating produced at the same time as the White Cliff of Dover.

(20:50) As the interview switches to Peters, the focus shifts to the terroir of the Côte des Blancs. The origins of the region’s soils are similar to the Montagne de Reims–the ancient sea that birthed the Paris Basin as well as the White Cliffs of Dover.

However, the biggest difference between the two regions is the depth of the topsoil with the soil being much thinner in the Côte des Blancs. This is one of the reasons why Chardonnay is favored here since it can deal with shallow top soils easier than Pinot noir.

(22:59) Another comparison between the Côte des Blancs and the Cote d’Or with its north-south band of vineyards that face east. But here Peters points out the favor-ability of east-facing slopes–the gentle early morning heat of the sun instead of the harsher late afternoon heat that hits others exposures.

This is helpful in slowing down the maturation of Chardonnay which can risk losing elegance and flavor if it ripens too much, too quickly.

(23:54) Echoing again some of the sentiments of Frédéric Panaiotis in the first half, Peters calls out the specialness of Chardonnay from the eastern villages of the Montagne de Reims–particularly the Premier Cru villages of Trépail and Villers-Marmery.

The links to the villages above go to one of my favorite blogs on Champagnes. Each profile also includes a list of growers who produce Champagnes from these villages. These will be high on my list of Champagnes to seek out.

The Four Seasons of the Côte des Blancs

(24:21) Kruth asks for an overview of the different villages of the Côte des Blancs. Peters responds with a very poetic comparison of the personality of the main villages to the four seasons. Le Mesnil-sur-Oger is winter, producing tight Champagnes that can be austere in their youth. This is caused by, in Peters’ opinion, the soft and dry chalk that accentuates the wine’s sharp minerality.

Photo by Szeder László. Uploaded to Wikimedia Commons under CC-BY-SA-4.0

The Grand Cru village of Oger is on flatter land and at a lower altitude than neighboring Le Mesnil-sur-Oger.

While Oger has the same soil profile as Le Mesnil, it is a little flatter and lower in altitude. This creates an amphitheater that warms up the micro-climate of the village, producing softer and rounder wines. Peters equates the style of wine from here to spring with an elegant and feminine character.

Avize is also lower altitude with the best sites located on flat terrain. It has a little deeper topsoil with some clay mixed with the chalk. This is unique compared to the other Côte des Blancs villages because it has a higher concentration of organic material in the soil. This produces a richer, juicer more citrus-style of Chardonnay that Peters equate to summer.

Vineyards in Cramant tend to have an “oilier” chalk that produces creamier style Champagnes.

Cramant is a little higher than Avize in altitude with an “oilier” style of chalk as opposed to the soft and dry chalk of Le Mesnil. This lends itself towards creamier and more approachable Champagnes. Along with the hazelnut and sweet baking spices that they tend to produce, this profile reminds Peters of autumn.

Viticulture and Climate Change

(29:45) Kruth asks about what differences in viticulture that are seen in the Côte des Blancs compared to other regions of Champagne. Peters notes that his personal approach is a little different than his neighbors. One of his priorities is to minimize compaction of the thin topsoil by limiting the amount of disturbance it sees.

For instance, he cultivates grasses between his vines but doesn’t plow it in. The one exception is in Avize, with its deeper topsoil, which can take some light plowing. However, he is also mindful of the character of a vintage with rainier years sometimes requiring a different approach.

Adapting to Change

While Chardonnay has adjusted to rising temperature, riper Pinot Meunier grapes can create problems with tighter clusters that are more prone to botrytis.

(31:45) Peters notes that Chardonnay growers in the Côte des Blancs have been relatively lucky with a string of good quality and easy vintages. Meanwhile, Pinot producers (particularly Meunier) have had to be on their toes a lot more with the weather change.

One of the challenges for Pinot Meunier that Peters highlights is that the warmer weather is producing bigger, riper berries. While this might seem beneficial on the surface, the stems are not getting any bigger. Therefore, the Pinot Meunier clusters are getting tighter and more compact which increases the risk of botrytis rot, especially in rainy vintages.

(33:09) Chalk is a winemaker’s best friend because of how well it regulates the climate–especially excessive water during rainier vintages. But it also retains water well during drought years. Likewise, the soil is able to deal with hot vintages by absorbing heat and then slowly releasing it later in the night so that the vine is not overwhelmed.

(33:40) Peters notes that over the years, he has seen the major houses gradually increasing the amount of Chardonnay they use due to the grape’s ability to better weather climate change.

A Contrast of Vintages

(34:08) Kruth asks for Peters thoughts on particular vintages. He highlights a few that he thinks are interesting–2013 and 2017.

The 2013 vintage was a long growing season with 104 days of maturation. This allowed the grapes to get perfectly ripe without being excessively mature. In contrast, 2017 was very hot which caused a spike in sugars. Peters noted that growers had to start picking their grapes after 87 days to avoid high alcohol.

However, Peters feels that many of these early harvesters didn’t taste their grapes with the resulting wines still having unripe flavors. He waited till 91 days to get some more maturity. He feels that 2017 is the first vintage that the Champenois really had to face the reality of climate change.

Grand Marque vs Grower

Paul Bara, one of the first grower producers to gain traction in the US.

(37:35) The conversation moves to the general impression of grower-producers, especially in the sommelier community. Kruth wonders if it has now become a marketing wedge like Red States vs Blue States, Grand Marque vs. Grower, etc. He particularly calls out sommeliers who only feature grower Champagnes on their wine lists.

Peters response gives some interesting food for thought and is well worth a listen. He does see benefits of the big houses but notes they have some issues. While grower Champagne answer some of those issues, Peters is not a fan of the idea that merely because something is a grower that it must be good.

(40:45) A really interesting discussion follows Kruth describing the “trick of oxidation” that he feels that some growers utilized to make up for the lack of aging and use of reserve wines. He contrasts this with the long, slow reductive aging of many great Champagnes. This is particularly fascinating in the context of Chardonnay-dominant producers because of how much affinity Chardonnay has for reductive winemaking and how awry it can get without a careful hand if treated oxidatively.

A very thought-provoking conversation to end the podcast on.

Subscribe to Spitbucket

An American Wine Geek In Paris

Amber LeBeau in General

Published on December 19, 2018

I’ve had some unexpected travel plans drop in my lap so I’m flying off today to Paris. While I should get some time to write for the blog, I’ll likely miss a few days.

Postcard from 1910 by anonymous photographer. Uploaded to Wikimedia Commons under PD Old

However, I will still be posting regularly on SpitBucket’s social media channels about the wine discoveries of my Parisian excursion. If you haven’t followed me on those channels yet, you should check them out.

Though I’ve been to Bordeaux, Burgundy and Provence, this is my first time visiting Paris. As an American wine geek who doesn’t speak French, I have some questions that I’m going to explore while I’m there.

1.) What kind of wine will I find at the wine shops?

The French are notoriously provincial about their wine. In Burgundy, nearly all I saw was Burgundian wines. In Bordeaux, it was Bordeaux, etc. Paris, meanwhile, doesn’t really have its own wine. It’s the market prize that all these other French regions are competing for. What kind of mix will I see? Is there any region that captures the Parisians hearts more at the moment?

Plus, along those lines.

2.) How many obscure AOCs/VDQS can I find that I don’t ever see in the US?

This will be my wine geek scavenger hunt and what I’ll be geeking out over on SpitBucket’s Instagram. Sure, I’m excited to see the Eiffel Tower but what I really want to see is a Château-Chalon or L’Etoile from Jura or one of the crus from Roussette de Savoie like Frangy, Marestel, Monterminod and Monthoux.

And what about the prices?

After working retail for more than 7 years, I’m very familiar with the typical assortment of French wines at American shops. The contrast and comparison with French wine shops will be fascinating for me.

How different is their idea of customer service and wine education?

3.) How easy will it be for me to explore and geek-out without knowing French?

While I can speak “wine” and will have no issues with a wine list or perusing a wine shop, I’m curious about the conversations at the cafe or with the shop’s steward. I’d love to be able to learn more about Parisian wine culture while I’m there. But I have no idea how open or easy it will be.

These observations and general thoughts on the city’s wine culture are what I’ll be sharing on SpitBucket’s Twitter.

Daily News and Tidbits on SpitBucket’s Facebook Page

This won’t be very Paris focused but I’ll still be going through my daily scouring of interesting wine news and blogs that I’ll feature on SpitBucket’s Facebook page.

Even when I don’t have time to get a blog post out, I’m still doing daily posting on Facebook of things that I feel are worth reading and geeking out over. It’s definitely a different approach than what I take to my other social media channels with a lot of content featured that doesn’t make its way to the blog.

As for the blog, again, I’ll probably get a few posts up over the next week. But most likely I won’t get back to regular features till after Christmas.

Happy Holidays!

Subscribe to Spitbucket

60 Second Wine Review — 2006 Perrier-Jouët Belle Epoque

Amber LeBeau in 60 Second Reviews, Champagne

Published on December 18, 2018

A few quick thoughts on the 2006 Perrier-Jouët Belle Epoque Champagne.

The Geekery

Yes, the bottle lights up.

Pierre Nicolas Perrier founded his eponymous estate in 1811, combing his name with that of his wife, Rose Adelaïde (Adèle) Jouët. In 1854, Perrier-Jouët was the first house to release a “Brut” Champagne with the term coming from the wine’s “brutal” dryness.

The 2006 Belle Epoque is a blend of 50% Chardonnay, 45% Pinot noir and 5% Pinot Meunier. Some of the fruit is sourced from Grand Cru vineyards like Avize and Cramant (Chardonnay) as well as Mailly and Aÿ (Pinot noir). The Pinot Meunier comes from the Premier Cru village of Dizy in the Grande Vallée de la Marne.

The wine was aged 6 years on its lees before being bottled with 9 g/l dosage. Around 7000 cases were imported into the US.

Among all their wines, Perrier-Jouët produces around 3 million bottles of Champagne a year. In contrast, a brand like Dom Perignon produces around 5 million.

The Wine

The toasty bread dough and pear reminds me of wood-fire pizza.

High intensity nose. Rich apple and pear with honeyed, almost caramelized, toasty dough notes–like a wood-fire pizza.

On the palate, those tree fruits come through and brings a bit of spicy ginger as well. The silky mousse is very mouth-filling and contributes to the full-bodied weight of this Champagne. Lively acidity balances the weight and highlights minerally notes. Long finish lingers on the pear and ginger.

The Verdict

I first had the 2006 a couple years ago, not long after its release. It was okay then, but not as good as it is now.

While the Belle Epoque doesn’t require as much patience as Cristal does, you usually want to give it at least 12 to 15 years from vintage date to maximize your pleasure.

If you can find this bottle (or the 2004/2005), it’s well worth the $145-165. This is a delicious and well-made prestige cuvee. But for more current releases (like the 2009 and 2011) I might be hesitant about opening it for something like New Years.

Subscribe to Spitbucket

Winery Tasting Notes Done Right

Amber LeBeau in General, Wine marketing

Published on December 17, 2018

JJ Williams of Kiona Vineyards did a terrific write-up on the problem with winery tasting notes. If you own a winery, this is a must read. Tasting notes are certainly one of the necessary evils of selling wine.

Photo by Simon A. Eugster. Uploaded to Wikimedia Commons under CC-BY-SA-3.0

Next time you’re at a wine shop, look at back labels. Try to count how many times you see the words chocolate, mocha or cacao used in tasting notes.

For wine students, particularly those studying for Unit 1 of the WSET Diploma on the Business of Wine, it’s helpful to critically examine the usefulness of these notes.

Whether on the back label or website, we should ask if tasting notes really help consumers in selecting wine. Do flourished descriptions of flavors, bouquet and mouthfeel help distinguish one winery’s wine from its thousands of competitors?

Do they answer the important question of “Why should I buy this wine?”

Probably not.

In his post, Williams notes the usual results of these tasting notes.

Enter the wine marketer. We interject ourselves into the equation by telling you what to do, and how you’re going to do it. If I say, “now this Cabernet has a really nice chocolate note,” there are three potential outcomes that I think are the most likely:

1.) The power of suggestion is very strong. If I say chocolate, you taste chocolate.
2.) You don’t taste chocolate. You’ve been eating chocolate for a long time, and this is not that. Since I am speaking from a position of authority, you decide you’re doing something wrong, and slowly nod your head in faux agreement.
3.) You don’t taste chocolate. You’ve been eating chocolate for a long time, and this is not that. You are suddenly aware that your eyebrow is twitching because you’ve just realized that I must be full of $*%#. You slowly nod your head in faux agreement.

None of these are good outcomes.
— JJ Williams, Hitting the Wrong (Tasting) Note?, 12/11/18

What are the benefits of telling consumers that a wine has notes of chocolate? Sure, there may be a halo effect on the wine from positive associations with chocolate. That may help someone pick up a bottle. But there is also a risk of negative associations backfiring too. Back in my retail days, I once had a customer get turned off by a wine described as chocolaty because she was lactose intolerant. (Yeah, I know.) But you get the same issues with virtually every descriptor.

If you think of the tasting note, on a website or bottle, as valuable real estate—are overly common (and, ultimately, subjective) words like “chocolate” truly worth that space?

Putting That Real Estate To Work.

Some winery tasting notes feel like they threw darts at the Aroma Wheel and wrote down what they hit. I once had a California red blend with a back label describing flavors of orange blossom, fig, hazelnut, chocolate (*ding*) and hay.

Consumers pick up bottles to read back labels and will often visit wineries’ websites to buy wine or find more details. This space is valuable. Extremely so.

As much attention and care that a winery puts into crafting stylish front labels and web-page design, should be put towards their tasting notes as well. Wineries need to leverage this space.

Writing the same boring tasting notes populated with platitudes and whatever descriptors they get from the Wine Aroma Wheel is not going to cut-it. Wineries have to give consumers a reason to take home their wine over the multitudes of other bottles being described with those same tasting notes.

A tasting note should convey what sets one “balanced, Bordeaux-style wine [that] coats the palate with a velvety richness and fine tannin structure” apart from every other balanced, velvety rich and finely tannic wine.

Otherwise, it is just blowing the same useless marketing BS that virtually every other bottle is blowing. Where is the consumer being helped in this?

Outside the Bottle — In the Consumer’s Cart

Williams highlights a brilliant approach that Kiona uses in crafting their tasting notes. They categorize their “wine speak” into what relates to “Outside the Bottle” details and what pertains to the more vague and subjective “Inside the Bottle” experiences.

1.) Outside the Bottle. This category encompasses everything that is interesting about a wine that happens outside the bottle. Vineyards, geography, growing philosophy, winemaking goals, winemaking process, blending process, etc.
2.) Inside the Bottle. This category encompasses everything that the drinker experiences once the cork is pulled.

We make a concerted effort to talk about the “OtB” aspects of a wine only. This extends up and down our operation, including our website, our tech sheets, our tasting room collateral, our employee training and our general vernacular. In the rare circumstances where we dabble in “ItB” language, it’s almost always in generalities. You might read something along the lines of “fresh black fruit characteristic”, but never “brambly vine-ripened summer blackberries.” — JJ Williams, Hitting the Wrong (Tasting) Note?, 12/11/18

Example of Kiona’s “Outside the Bottle” approach for their Lemberger.

Inside the bottle, almost all wine is the same–especially before a consumer pulls the cork. It has potential and possibilities but every wine is promising potential and possibilities.

However, what is outside the bottle makes the wine unique. It’s the people, the place, the story and craftsmanship that sets it apart from each and every other bottle.

That is real estate that pays for its space.

Examples of Tasting Notes That Work

On their website, Kiona has several examples where they use “Outside the Bottle” tasting notes to make their wines distinctive and interesting. One I particularly like is for their Lemberger shown above. This is a bloody hard wine to sell because of the name. But Kiona gives some intriguing history as well as details about what makes their Lemberger different from other domestic examples and Austrian Blaufränkisch.

Personality Not Platitudes

I don’t know why but “Dead Poplar” sounds like an awesome vineyard name.

Upsidedown Wine by Seth & Audrey Kitzke note that their 2014 Gold Drop Malbec is made from one of the fastest growing varieties in Washington State. That piques curiosity. Why are people so excited about Washington Malbec? Maybe I should buy a bottle and find out.

The tasting note also shares that the wine has some Petit Verdot (another grape getting a lot of buzz) blended in to make it distinctive from other Malbecs. Additionally they highlight the small production (only 98 cases) and single vineyard sourcing. While it does have the typical big dark fruits and pepper descriptors of many other Malbecs, those notes act as side bars rather than the main feature.

For their 2016 Viognier, Serrano Wines injects a ton of personality into their tasting note by sharing that this wine was inspired by drinking Guigal’s Le Doriane Condrieu.

Instead of being grown with the typical cordon or guyot vine training methods that most domestic Viogniers use, Serrano points out that they’re using a special tee-pee (or eschalla) training common in Condrieu and Côte-Rôtie. (Their website has pictures of this unique–and very labor intensive–vine training.)

While many consumers are not going to care much about vine training, Serrano’s tasting note works by highlighting why the consumer should care–i.e. why this bottle of Viognier is different from all the other options they have.

That is leveraging every bit of precious real estate to stand out from the pack.

When evident care is put into crafting a great tasting note that tells a story, it tells the consumer that a lot of care went into crafting the wine as well.

Instead of being a “necessary evil”, tasting notes can be tools.

Wineries should follow the advice of JJ Williams of Kiona. They shouldn’t farm this task to marketing departments writing the same blathering blurbs. They need to think “outside the bottle” and use these notes to tell consumers their stories.

Of course, wineries will benefit by selling more wines. But consumers will benefit as well from better tasting notes.

Instead of standing in an aisle, reading label after label of “fruit-forward, divinely complex, approachable and exceptionally food-friendly“ and “layered aromas of black currant, blueberry and cherry [that] are accentuated by an authentic barrel bouquet of hazelnut, cocoa powder [ding], and dark roasted coffee“, they actually get words that have value and meaning.

They get words that tell them something–about the people and place this wine comes from. Most importantly, they get answers to the question that all consumers have when they pick up a bottle.

Why should I buy this wine?

Subscribe to Spitbucket

Stop Scaring the Newbies — A Look at the Wine Hierarchy of Needs

Amber LeBeau in General, Wine Tasting

Published on December 16, 2018

While I greatly enjoy his philosophical pondering on his Edible Arts blog , I couldn’t disagree more with Dwight Furrow’s recent post decrying “Bad Advice for Novice Wine Drinkers”. The offending guidance is to drink what you like because “If you like it, it is good”.

Furrow dislikes that approach because he feels it curbs a desire to learn more about wine and expand horizons.

The slogan assumes that there is nothing beyond your merely liking something that accounts for its quality, nothing more to be discovered and nothing more to be enjoyed. Thus, if you endorse this claim you have no reason to recognize the limitations of what you like or search for something better. It is a shame to encourage such an attitude in novice wine drinkers. — Dwight Furrow, Bad Advice for Novice Wine Drinkers, 12/13/2018

Furrow errs in two regards here.

For one, there are a lot of drinkers who will never expand beyond simply drinking what they like. They will never develop a desire to want to learn more. Nor will they ever care to think about the quality of what they’re drinking. While that can be a shame, it’s only a shame to us–the Winos who want more from our wines.

We are the ones shedding the tears of shame at all the things we feel our fellow wine drinkers are missing–not the newbie that is happily content sipping on Apothic Brew.

The second area that Furrow overlooks is that of internal inertia or motivation. The novice drinkers who are destined to explore and expand their horizons will feel that inertia on their own. They don’t need “gentle coaxing”–especially not in the form of telling them that what they’re currently drinking is crap.

My outlook on this is shaped by Maslow’s hierarchy of needs which we can adapt to the motivation and growth of wine drinkers.

Image source https://medium.com/@crypto_maven/bitcoin-maslows-hierarchy-of-needs-7bf1be0a366c

Original image from Bitcoin & Maslow’s Hierarchy of Needs. Drawing by Kenneth buddha Jeans with text added.

A Wine Hierarchy of Needs

Our motivations as wine drinkers are not that dissimilar from our motivations for everything else in life. There are basic needs that enjoying wine can fulfill as well as the potential for more emotional and intellectual satisfaction.

There are other benefits to viewing wine drinkers through Maslow’s pyramid. You get a sense for the breadth of each level. The Winos among us would love for everyone to get the same enjoyment with wine that we do. Yet, while we want to share our geeky connoisseurship, most people are going to plateau before that. Most wine drinkers find their needs met at other levels.

The problem comes when we try to put expectations and judgement on the motivations of people who are at these different levels. When we expect newbies who are driven by safety or physiological motivations to “know better” or at least want to know better, we’re not educating them. We’re not helping them to “master” their current level and potentially move on to the next.

If anything, we’re scaring them back to the comforts of what’s familiar and giving them little desire to want to associate with wine or “wine people”.

To really educate and appeal to wine drinkers at all levels, we need to understand where they are in their journey and what is motivating them.

Physiological – I want to drink wine with food or for my own pleasure.

This is where everyone starts–even Fred Dame, Jancis Robinson and Robert Parker. Everyone first approached wine as something to drink. We may have been introduced to it on the dinner table with family or in a red solo cup at party.

Or as god knows what mixed into a sangria.

It was an accompaniment to something–whether it be a meal or a moment–and likely we did not give much thought to what was in the glass.

For a lot of people who drink wine, they will never go beyond this level. Wine will still be “foodstuff” to have at the table like it’s been in Europe for centuries. Or it will be “booze”, something to give a warm buzz that is more flavorful than beer and doesn’t hit as hard as a cocktail.

But there will be people who begin paying attention to what is in their glass. The first serious question that they’ll ask will be “Do I like this?”

Safety – I don’t want to buy something I’m not going to like.

When a wine drinkers starts to think about what they like and don’t like in wine, they become motivated by “safety”. They don’t want to waste their time, money or pleasure drinking things that they don’t enjoy.

The best education that sommeliers and wine stewards can give newbies at this level is help with language to explain what they like or don’t like in a wine.
This is NOT the level to be “educating” them on good tastes vs bad.

These drinkers might not have the language to explain what they like but they eventually notice patterns. They might not like the “bitterness” or “sour” flavors of tannins and acid. Instead, it could be the siren songs of residual sugar and “smoothness” that beckons them.

This is the stage where newbies often get the scorned advice to “drink what they like”. But the idea is not to stunt their growth or education. The idea is to keep them enjoying wine and to not get turned off or intimidated.

If we start trashing their tastes and enjoyment, we slam the door shut on the next level of motivation before the newbie even get’s a chance to peek inside.

Belonging – I want to go wine tasting and travel to wineries with friends.

The tasting room not only gives wine drinkers a sense of social belonging, but also exposure to different wines that they may end up liking.

Wine is a social beverage. It brings people together. But it can also push people away.

If we scare newbie drinkers into doubting themselves–into thinking their tastes are bad–we send the message that they don’t belong. We give them no motivation to continue exploring.

Yet for the people that reach this stage, there is internal inertia that exposes them to other horizons. Wine drinkers that enjoy wine enough to want to share it end up meeting fellow wine lovers. They begin seeing a world beyond their own experiences. They’re introduced to other wines that people enjoy and, perhaps, find their own tastes broaden.

Most importantly, here is where the seeds of education that us Winos so desperately want to sow can finally be planted.

Esteem – I really want to learn more about wine.

The motivation of esteem for wine lovers can lead them to want to attend wine classes and seek out various certifications.

This is where we get the audience of wine drinkers who can understand Furrow’s (very valid) point that “Discovery, learning, and insight ultimately depend on evaluation.”

They begin to realize that there are quality distinctions between wine. There are reasons why a great Burgundy cru is more sought after than something like Meiomi or Mark West.

They might not at first recognize all the reasons behind those distinctions–terroir, viticulture and winemaking–but they at least have a sense of its existence.

These are the people that seek out blogs like Edible Arts and SpitBucket to read. However, while I’m sure Dwight would love to see his readership grow as much as I do, we can’t kid ourselves into thinking that this level of the pyramid is ever going to be as large as the preceding levels.

There will always be people whose motivation with wine “caps out” at other levels. There will always be people that find wine’s fulfillment of their physiological, safety and social belonging needs is enough.

And, honestly, that is perfectly fine.

Self-Actualization – Wino

I think that there is a fear that if “good quality” wine is not being appreciated by the masses, then these wines are going to be harder to find. There is some validity to that fear because wine is, after all, a business. Wineries need to sell wine to survive. For small family producers, especially, the quest to eek out a living is fraught with challenges.

The realm of “Winos” is not limited to just sommeliers, stewards and bloggers.
There will always be high quality wine to enjoy made by Winos, like Bob Betz, who are motivated by a need to share their passion for wine.

I get that. This is why I pick up the same banner of education as so many sommeliers, wine stewards and bloggers like Dwight Furrow do. It’s part of being a “Wino”.

However, even though this tip of the pyramid reflects only a tiny segment of the masses, it is still populated by a lot of crazy folks. Folks who are willing to devote their lives to crafting high quality wine that they not only want to drink but also share.

These are the people who don’t get into winemaking to make a fortune selling to the masses.

Instead, these winemakers do it because once you reach the motivation of “Self-Actualization”, of realizing who you are and what you’re passionate about, the next step of “Transcendence” is about sharing that part of you and positively impacting others.

Let the newbies drink what they like and let them grow if they want to.

But it’s okay if they don’t grow. It’s okay if they’re happy and content with where they are and what they are drinking.

Rather than fretting, give a toast, instead, to the joy of every wine drinker getting their needs met.

Subscribe to Spitbucket

60 Second Wine Review — Blanc de Bleu

Amber LeBeau in 60 Second Reviews

Published on December 15, 2018

A few quick thoughts on the blue (yes, blue) sparkling wine Blanc de Bleu.

The Geekery

Blanc de Bleu is a California sparkling wine made by Bronco Wine Company. Owned by Fred Franzia, Bronco is noted for its value-oriented brands like Charles Shaw (“Two-Buck Chuck”), Cellar Number 8, Crane Lake, Estrella River, Forestville, Hacienda, Montpellier Vineyards, Once Upon a Vine, Stark Raving Winery as well as Gravel Bar in Washington State.

In 2016, Bronco acquired the iconic Zinfandel producer Rosenblum Cellars from Treasury Wine Estates.

Blanc de Bleu is made from Chardonnay sourced from throughout California. The bubbles are produced via the Charmat method of secondary fermentation commonly used for wines like Prosecco.

After this fermentation, the wine is filtered off the lees with the blue coloring coming from the addition of blueberry concentrate. While I could not find the exact dosage, the wine is labeled as a Brut.

The Wine

The nose reminds me of uncooked, Eggo blueberry waffles from the freezer. Not really any toasty yeast notes or fresh blueberry aromas in this wine.

Medium-minus intensity nose. Very citrus-driven though not very defined. There is a faint uncooked Eggo blueberry waffle note hinting at the blueberry.

On the palate, the blueberry becomes a tad more noticeable. However, the faint yeasty waffle notes don’t carry through. We go from uncooked Eggo waffle to low-calorie blueberry cotton-candy. Definitely more of a fake, flavor additive blueberry than fresh juice.

It’s not as sweet as I was expecting it, but it’s still distinctly on the sweeter side of Brut–probably in the 10-12 g/l range. Moderate-plus mousse is frothy like Prosecco but also feels like a lower pressure. Maybe something more in the 4.5 to 5 atmosphere range rather than 6 atmospheres of most Champagne. Short finish brings back the citrus notes from the nose which become more defined as lemon.

The Verdict

At $15-20, it’s clear that you are paying for the novelty of the color.

Quality-wise, it reminds me of $9-12 Proseccos which would be a better price-point for this bottle.

Subscribe to Spitbucket

Sip or Spit — Looking at Wine Predictions for 2019

Amber LeBeau in General, Millennials, Wine marketing

Published on December 14, 2018

This time of year, a lot of smart folks in the beverage industry lay down their cards to predict what major trends can be expected next year. As with pop culture and sports, these articles are fun to read but you don’t want to put too much stock put in them. (I mean, come on, you really thought Bryce Harper and Manny Machado would sign during the Winter Meetings?)

Sip or Spit? How seriously should we take these wine predictions for 2019?

Of course, the value of such predictions rests in the quality of the source. I’ve always found the folks at Wine Intelligence, a UK consulting and research firm, to be sharp tacks. So I ascribe a little more weight to their assessments than I do other sources. Still, while there were some thing from their Five Predictions for 2019 worth sipping, there were others I certainly spat out.

1.) Alcohol intake will continue to fall in developed world markets (Spit with a little sipping)

As I noted in my article The Kids Will Probably Be Alright — Looking at Generation Z Trends, I don’t buy into the idea of Gen Z as the “teetotaler generation”. It is far too early and too small of a sample size to make that assessment. For Christ-sakes, 95% of them are still under 21! I surely hope that most of them are teetotaling right now.

However, I do think that the trend of “Drinking Less, But Better” that we’re seeing in the Millennial generation will continue with Generation Z. Alcohol is expensive and is full of calories. It’s clear that my generation, and likely the following one, have been adopting the mindset that if we’re going to spend the money and calories on something, it better be worth it.

Which is a good thing and something that should serve as a curb to the idea that moderate consumption of alcohol (like wine) is incompatible with a healthy lifestyle. That “incompatibility” seems to be the crux of the scare reports of Generation Z and Millennials turning away from alcohol.

From keg stands to Brose´

Ramen–the lifeblood of the broke Millennial. Also a great pairing for under $15 Cru Beaujolais and Chenin blanc.

Yeah, we might be turning away from weekend keggers, cheap jug wine sangrias, Smirnoff and Fireball jello shots, but what we’re turning to is more mindful moderate drinking. Younger generations, like myself, are not drinking for the sake of drinking. We’re looking for something more than just a buzz.

Growing up in the age of technology and easy access to knowledge, we’re aware of the risks of binge drinking. But we’re also aware of the benefits of moderation. Plus, our “foodie” nature is far more incline than past generations to embrace the role of a glass of wine in enhancing the pleasure of even everyday meals—like ramen noodles.

So while bulk and mass producers may have reasons to worry about the upcoming generations, I don’t think quality minded producers need to fret as much.

2.) Overall knowledge levels about the details of wine and where it comes from will decline (Spit)

This prediction is based on Wine Intelligence’s 2018 US Portraits report of wine consumers. I don’t have an extra $3500 to buy the full report and dive deep into what methodology led to that conclusion, but on the surface this doesn’t pass the “sniff test”.

When you look at other observations and reporting, the level of wine knowledge among the average consumer has never been higher. For one, enrollments in wine certification programs have been booming. Google “Wine Appreciation Class” and you’ll get over 34 million hits, confessing to a wide interest among consumers to learn more.

This is something that I touched on in my article It’s Raining Masters, about the influx of successful Master Sommelier candidates. (This was before the cheating scandal broke) We are in the midst of a golden age of wine knowledge.

Yet, somehow, we’re getting “wine dumber”?

Even the post’s author, Richard Halstead, acknowledges the counter-intuitiveness of his prediction.

Over the past couple of years we have started to see an interesting and counterintuitive trend. More people in more markets around the world are saying they care about wine, that the category is important to them, that they take their time when buying wine – sentiments which we bundle up into a collective measure called “involvement”. At the same time, overall objective knowledge about the category – understanding of grape varieties, countries of origin, regions, and so on – has been in decline: people know fewer things about wine any more. — Richard Halstead, Wine Intelligence, 12/12/2018

One theory they propose is smartphone reliance. That does makes some sense and has been debated in other contexts before. There is also the idea that the globalization of wine has brought more stuff to the table for the average consumer to know about.

More to Discover, More to Learn, More to Enjoy

Photo taken my self and uploaded to Wikimedia Commons as User:Agne27 under CC-BY-SA-3.0

Once pursued only by the wine trade, now more and more wine lovers are signing up for advance certifications like the Wine & Spirit Education Trust (WSET)

It’s no longer Napa, Champagne, Chardonnay, Cabernet and Pinot grigio. Now we’ve got Coonawarra, Franciacorta, Fiano, Touriga Nacional, Chenin blanc and so much more.

I suppose when you consider how much more is out there to learn and explore, the average wine consumer’s “overall” grasp of details may go down.

But that is like comparing the “knowledge level” of a middle schooler with that of a college student. The former is exposed to far less. Of course, it is easier to “master” more of that knowledge within their little world. However, the later’s exposure to exponentially more gives the potential for even greater knowledge.

While I’m open to hearing more thoughts on the matter, there so much counter-intuitiveness about this prediction that I’ll remain skeptical now.

3.) Vegan wine will become a thing (Sip)

This I buy completely. It’s a topic that I explored earlier this year with my article What’s fine (and not so fine) about Vegan Wines.

I have no doubt that we are going to see more wines labeled as “Vegan-friendly”. But I am concerned with the obsession over fining agents. Especially for people who adopt a Vegan-lifestyle for ethical reasons, it seems like a bigger quandary is to be had over viticultural practice like biodynamics that regularly employ the use of animal products. Furthermore, there are issues with what alternatives wineries may use to produce highly manipulated (though “Vegan-friendly”) wines.

Are the most “vegan-friendly” vineyards the ones being farmed with heavy saturation of pesticides and chemical fertilizers? It seems like it when you compare it to organic and biodynamic vineyards with high insect MOG and animal-derived fertilizers.

Mass produced wines like the PETA recommended Sutter Home and Moët & Chandon often employ these conventional, chemical dependent styles of viticulture.

While avoiding using animal-based fining agents to remove excess tannins and haze forming proteins, big mega-corps can use other tricks to manipulate the wine with things like lab designed enzymes, oak adjuncts and Mega Purple which will “smooth out” bitter tannins and cover up off-flavors. — What’s fine (and not so fine) about Vegan Wines 2/25/2018

4.) Wine brands with sustained investment strategies will prosper at the expense of second-tier competitors (Sip)

Unfortunately, this is a sad reality of business. Branding often trumps quality and care. W. Blake Gray had a great article on Wine Searcher recently that highlights this as part of the Gloomy Outlook for Smaller Wineries.

Gray ended the article with a very ominous quote from Dale Stratton of Constellation Brands.

“The game is going to be stealing share,” Stratton said. “The pie is only as big as the pie is. The game is going to be stealing share from other places.”

Watch your pie, small wineries. Watch your pie. — W. Blake Gray, WineSearcher.com 12/7/2018

While not every winery can afford a fancy marketing department, it is imperative of every winery to focus on what makes them unique.

For the small winery competing against the big mega-corps, your “brand” is your story and all the tidbits that set you apart from the mass-produced wines that line supermarket shelves.

It’s simply not good enough just to make good wine. There are thousands of producers across the globe making wine as good, if not better, than yours. But what those wineries (and certainly what the big mega-corps) don’t have, is you and your story.

Finding ways to weave yourself into the narrative of your brand is only going to become more important for small wineries to succeed. That is one of the reasons why it is a shame that many wineries have abandoned or don’t know how to successfully use social media platforms like Twitter.

5.) A mainstream producer will introduce cannabis-infused wine (Sip and then toke)

Does cannabis have terroir? We’ll probably be discussing that over the next decade.

This is probably the surest bet that any prognosticator can make. For an industry that will happily dive into whiskey barrel aging and weird coffee-infused hybrid wines, you know that development is already well on its way towards releasing a cannabis-infused wine.

The only question is, who will be first? Gallo or Constellation Brands?

Gallo has been leading the way on a lot of these trends with their Apothic brand. They’re a solid contender and a likely choice. Part of the fun is guessing what they’ll call it. Apothic Blaze? Apothic Kush?

However, Constellation Brands does actually have its own investments in the cannabis industry to the tune of $4 billion.

I’d be more incline to wager on Constellation developing a stand-alone brand for cannabis-infused wine. But I honestly wouldn’t be surprised to see them roll it out under an established label, like Robert Mondavi, to try to give this trend more legitimacy.

When that happens, be sure to pour one out for poor Robert spinning in his grave in St. Helena.