Tag Archives: Ch. Angelus

The Folly of Price-Blind Scoring

Amber LeBeau in Millennials, Wine critics, Wine marketing

Published on May 2, 2019

Walk into a grocery store or wine shop and take a look around. You’re going to see tags–lots of tags–with wine scores. Usually, they’re at least 90 points because, these days, getting 90 points is akin to spelling your name right on the exam. Good job, Johnny. Gold star for you.

Now I’m not going to dive into another drivel about the scourge of score inflation or the silliness of points.

Instead, let’s talk about the Apples to Apples trap.

I’ve been banging the drum about the need to highlight value–especially for wineries wanting to capture the emerging Millennial market. These consumers are always looking for the best bang for the buck, so it’s vital to look at what kind of message we are sending them.

Is a 90 point $10 wine a better value than a 90 point $40 wine? Or what about an $8 wine with 4.2 stars on an app? Is that a better value than an $80 wine with 4.0 stars?

Apples to apples, right?

Both of these fruits have been rated “Outstanding” with superior character and style.

But we know that’s not right. We also know that the typical consumer is not going to look at the details or differences such as one score coming from Joe Schmoe while the other from a respected publication. Nor are they going to bother to learn that one wine is a 100,000+ case bulk wine from a mega-corp while another is a small lot production from a family winery’s estate vineyard.

So what happens when our value-minded Millennial consumer grabs that 90 point $10 Cab and are just “ho-hummed” by the experience? What messaging will ever make that other $40 wine worth trying? Certainly not that the message that it got 90 points!

On the flipside, what if they absolutely loved the $10 wine but thought the $40 wine was crap. Then we get back to the lovely “No wine is worth spending more than XX because of blah” circle of Dante’s Inferno.

Sure, education is always the easy answer but, as an industry, we have to accept that education is not the elixir that we so desperately wish it was. Lots of consumers, if not most, are not interested in education. They want short-cuts and the security blanket of stars and numbers.

They want an apple to be an apple–not an orange, not a coconut.

So what do we do?

Get rid of “price-blind” scoring

Go ahead, keep your scores, stars and numbers. But put some teeth and reality behind them. Let an apple still be an apple but point out when it is a Braeburn (your daily value drinker) versus a Pink Lady (something more of a treat). And don’t be afraid to compare them to other apples. Yeah, this Pink Lady is not worth the money compared to the Honeycrisp or Fiji.

Of course, you can’t do this blind (in any fashion) but maybe that’s not such a bad thing?

I expressed this sentiment about judging wines based on value in a recent Twitter thread where wine writer Robert Joseph countered with a very astute point.

I used to see it your way, Amber. Indeed we included price in the IWC for a while.
The problem was that tasters used the information differently

So Taster A took your view, judging pricy wines more strictly, while B thought a high price automatically suggested a possible gold

— wine thinker (@robertjoseph) May 1, 2019

He’s right. Just as some tasters would judge expensive wines more harshly, there are others who would be more inclined to give them an easy pass. However, the fact that two types of biases exist doesn’t mean that both are equally valid. If one benefits the consumer (judging on value) while the other doesn’t (judging on faux merit), then the answer is to root out the afflicting bias.

The critic who automatically thinks that a high price=great score is wrong and should be called out on that. While they aren’t likely to admit that bias (and it may be self-conscious), patterns always emerge. Instead of accepting this, we should be challenging these judges to actively and consciously rethink their biases.

Being “price-blind” doesn’t work in the real world.

Sometimes you don’t need an “Outstanding” apple. Sometimes you just want to get an apple that you can use to both bake a pie and have as a snack. Or a wine that you can cook and serve with dinner.

A consumer standing in front of a wall of wine is not “price-blind.” They have a budget and an expectation for what they can get within the limits of their wallet and credit card. We have to recognize and respond to this.

However, one of the biggest hindrances is that most professional writers receive the wines they review as free samples. I understand why it benefits wineries to put their bottles in front of people who will write about them. And I definitely appreciate the benefits to writers who often can’t afford to buy all the wines they review.

But samples still remove the writer from having to deal with the realities of the consumer–how they actually think and shop–when they write their reviews. That’s an obstacle that we have to work to understand and overcome.

There are reasons why a consumer may want to buy a Braeburn and reasons why they may want to buy a Pink Lady. Likewise, there are different reasons and expectations for buying a $10 wine for pizza and a $40 wine to take to dinner with the in-laws.

Even if a critic is receiving their wines as free samples, they need to at least acknowledge that “objectively” judging the pizza and nice dinner wine on same scale is foolish.

So let’s stop being foolish.

While I don’t regret spending $2600 on this bottle of Petrus, I would much rather buy multiple bottles of Ch. Angelus than buy another.
Beyond a one-time “Super Bowl” experience, it’s simply not worth it. I feel like it would be hard to be that honest if I had this wine as a free sample.

Let’s stop pretending that price doesn’t matter and that we can objectively review a wine based solely on the merits of what’s in the glass. For god sakes, how many decades have we spent playing this charade?

Yes, there are going to be bias but let’s tackle those biases head-on and put them in their place.

The onus of every critic and wine writer should be to first acknowledge their own biases with price. They need to step back and think of how often their eyes automatically go “oooooh” at the sight of an expensive bottle and wonder “why?” that is so. Conversely, if the thought of tasting a “value wine” makes us recoil, we need to own up to that too.

The second onus we have is to put ourselves into the consumer’s shoes as much as we can. And the best way to do that is to start comparing apples to apples.

So you’ve received a $50 bottle of wine as a sample. Great.

Now how does that wine compared to the other $50 bottles of wines that you may have purchased yourself at some point? Or the $30 bottles, $20 bottles, $200 bottles whatever.

The number one question that every critic should ask themselves when reviewing a wine is–how would I feel buying this with my own money? Would I feel like I got a good bang for my buck? Or would I feel like I’d rather had spent the money on something else?

Now, wait, how does this solve our “Apples to Apples” trap from above?

Come on Amber! If we’re grading on the curve of value then doesn’t that mean we’re still going to have those $10 wines that someone thinks is drinking pretty good for a $10 wine and those $40 wines that someone else thinks is drinking pretty good for a $40 both get 90 points?

Yes, and that’s precisely the point.

Instead of painting critic scores as an “objective” assessment of intrinsic quality, we’re letting it be a subjective assessment of value. A $10 wine that drinks pretty good compared to other $10 wines should be highlighted as worthwhile just as a $40 wine should be assessed among its peers.

Instead of being a trap, we turn our bounty of 90 point wines into bushels–each with their own kinds of apples. That’s certainly preferable to the wine industry’s current gig of tossing all these apples into a tub filled with water and wishing the consumer “Good Luck!”

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2018 SpitBucket Year in Review

Amber LeBeau in General, Millennials

Published on January 12, 2019

I just returned from vacation and am working on my blogging calendar for 2019. As I plan my content goals for the year, I decided to take a look back at what I did in 2018.

Winemaker dinner with Chris Loeliger of TruthTeller Winery and the Wine Fool at the 2018 Wine Bloggers Conference.
Going through my Google Photos, this one jumped out to me as an apt summary of 2018.

While I technically started this blog back in 2016, I didn’t dedicate myself to full-time writing until last year. I spent a good chunk of 2018 feeling my way through and figuring out what I enjoyed writing about–as well as what resonated with readers. I’m a bit shocked at how much my traffic and subscription rate has jumped over these past 12 months and am very humbled by the support.

So as I look back on 2018, I’m also going to share a few of my thoughts on what content I’ll be producing going forward. The primary purpose of this blog will always be to serve as a study tool as I work on my WSET Diploma. But I am an inquisitive geek and a slutty boozer so it’s hard not to write about other alcohols that catch my attention. They also seem to grab the attention of readers (and search engines) as my top posts by traffic reveal.

The 8 Most Read Posts on SpitBucket for 2018

1) Apothic Brew Wine Review — Published on April 8, 2018
2) What We Know So Far About the Master Sommelier Cheating Scandal — Published on October 14, 2018
3) Johnnie Walker “White Walker” Limited Edition Scotch Review — Published on October 15, 2018
4) 60 Second Whiskey Review — Tullamore DEW Caribbean Rum Cask Finish — Published on March 9, 2018
5) Wine Clubs Done Right — Published on January 14, 2018
6) 60 Second Whiskey Review – Alexander Murray — Published on November 28, 2017
7) 60 Second Whiskey Reviews — Jameson Caskmates IPA edition — Published on January 20, 2018
8) Why I Buy Bordeaux Futures — Published on July 11, 2018

Some Thoughts

For several weeks after the MS scandal hits, folks were searching for details about Reggie Narito, the somm at the heart of the scandal
Screenshot from Narito’s public blog.
https://rnarito.wordpress.com/

I’m quite surprised by how much traffic I still get on the Alexander Murray whiskey review. I wrote that piece back in 2017 and get weekly, if not daily, hits on it. While I’m not very familiar with search engine optimization (and only recently learned about how readability plays into SEO rankings), it’s clear that a lot of people are searching for info on this relatively obscure independent bottler.

Likewise, the eruption of the Master Sommelier scandal drew big interest from search engines. I also benefited from having my article picked up by various news aggregators like Wine Industry Insight and Flipboard. Admittedly, Flipboard is a platform (like Pinterest) that I still haven’t figured out. I plan on spending some time this year learning more about them.

My early January post about deciding to join the Tablas Creek wine club took off when Jason Haas wrote about it on the Tablas Creek Vineyard Blog. I was very shocked and honored that Haas would even read, much less seriously consider, the viewpoints of a random blogger. But as I learned in my continuing journey as a wine club member, this is just par for the course with the Tablas Creek team’s outstanding engagement of their customers.

It’s clear that they are continually striving to improve and actively want to hear from consumers. They’re not hiding out in some ivory tower or behind a moat-like tasting bar. The folks at Tablas Creek make wine because they enjoy it and want to share that joy with others. This is a big reason why they, along with Rabbit Ridge, are one of the few wineries on Twitter that are worth following.

It’s not all Champagne and Bordeaux

Working at grocery stores and wine shops, you learn quickly that the vast majority of wine drinkers don’t necessarily drink the same things you enjoy. You can respond to that in two ways–get stuck up and snobbish about it or try to understand what makes wines like Apothic Brew or its whiskey barrel aged brethren appealing.

The fluorescent glow of Mamamango in the glass was a bit weird.

I prefer to take the latter approach which is why you’ll find me researching the backstory of wines like Apothic Brew, Capriccio Bubbly Sangria, Mamamango, Blanc de Bleu and non-alcoholic wines with just as much attention as I do for my reviews of Petrus, Lynch-Bages, Giscours, Krug Clos du Mesnil, Perrier-Jouët Belle Epoque or Louis XV Rose.

Going forward, I will continue my exploration of new wine trends that emerge. While I am sincerely dreading the advent of cannabis wine, I will nonetheless try it–for science.

A Few of My Favorite Posts from 2018

These articles might not have gotten the search engine traffic that my whiskey and other wine posts did, but they were ones that I had fun writing. They’re also the posts that I think most convey who I am as a wine writer and my general approach to wine.

January

Snooty or Flute-y? — Published on January 13, 2018
Champagne Masters and their Bull Shit — Published on January 22, 2018
Don’t Be a Jackass and Blindly Listen to Bloggers — Published on January 25, 2018
Thought Bubbles – How to Geek Out About Champagne — Published on January 29, 2018
Cab is King but for how long? — Published on January 31, 2018

So apparently I was a bit feisty back in January (and drinking a lot of Champagne). While I’ve always had little tolerance for know-it-alls or folks who dish out bad advice–my language is usually not that stark.

Still, I stand by those words I wrote back then regarding the ridiculous assertations of so-called “wine prophets” and bloggers who aim to stir anxiety and doubt in newbie wine drinkers. These folks don’t do anything to improve the dialogue around wine or promote exploration. They deserve to be taken down a peg or two. And I sincerely hope that if I ever stray that far that someone will come along and knock me down as well.

February-March

Under the (Social Media) Influence — Published on February 13, 2018
What’s fine (and not so fine) about Vegan Wines — Published on February 25, 2018
Wine Competitions — Should Wine Drinkers Care? — Published on February 28, 2018
The Mastery of Bob Betz — Published on March 5, 2018
Jancis Robinson — The Beyoncé of Wine — Published on March 8, 2018
The Legend of W.B. Bridgman — Published on March 31, 2018

As I mentioned in my note about the Apothic Brew review, being in the trenches in retail gives you a lot of insight that you don’t glean from wine books or blogs. The typical wine consumer thinks about wine in a completely different way than most wine writers. That experience fuels my skepticism about the true reach and influence of “influencers”.

I noted in a later post in November, What’s The Point In Writing Wine Reviews?, that I never once had a customer come up to me on the floor with blog review or seeking a wine that they said they saw on Instagram and Twitter. Never. In contrast, nearly every day I had customers looking for a wine they had at a restaurant. When major newspapers or magazines came out with their yearly “Best of…” lists, they were also far more likely to bring people in than a blog or social media posting.

In October, I may have annoyed my fellow bloggers at the Wine Blogger Conference when I told a few winemakers that if I were running a winery, I would focus more on the influencers at national and regional publications as well as getting my wine on by-the-glass programs at restaurants. I would also enter every wine competition I could find because, even though these competitions really shouldn’t have the influence that they do, consumers respond to seeing shiny medals on bottles.

Putting the Pieces Together

A highlight of my year was being invited to Betz Winery where I got a personal lesson on Washington State terroir by Bob Betz and head winemaker Louis Skinner.

Though the posts in March are genuinely some of my favorites. I love getting knee deep into the history of influential figures in wine. Wine lovers across the globe should know about people like Bob Betz, W.B. Bridgman and (in later articles) Martin Ray and Nathan Fay. The world of wine is a quilt with many people contributing to the stitches that keep it together. It’s easy to focus on the patches, but to understand the quiltwork, you have to look at the stitching.

My piece on Jancis Robinson, though, has a bit of a personal bent that goes beyond an academic profile. This one I keep prominently featured in my Author Bio because anyone wishing to understand who I am as a wine writer is well served by understanding the immeasurable influence that Jancis Robinson has had on my career.

April-June

Why I Don’t Use Scores — Published on April 4, 2018
Playing the Somm Game in Vegas — Published on May 7, 2018
Naked and Foolish — Published on May 21, 2018
Pink Washing in the Booze Industry for Pride Month — Published on June 24, 2018

Still can’t get over the jackpot I scored playing the Somm Game when I was in Las Vegas this past May.
It pretty much made up for the disappointment of the 2018 Wine Spectator Grand Tour.

I also keep a link to Why I Don’t Use Scores in my bio as it is an indelible part of my approach to reviewing wine. I know I’m sacrificing traffic and backlinks by not providing magical numbers that wineries can tweet about or feature on their sites. Likewise, I’m sure many PR firms scan over postings like this that convey my love/hate relationship with reviews only to close their browser tab quickly. Frankly, I could care less.

Perhaps it’s privilege in that, with my wife’s career, I don’t need to make an income from writing. I don’t need to count on a steady stream of free wine samples for topics to write about. Truthfully, I prefer paying for the wine that I review or the events I attend because I feel that it gives me a better grounding in measuring their value.

I rate with my wallet instead of with scores because that is how most regular wine consumers judge wine. Did the bottle give you enough pleasure to merit its cost? Great, that’s was a good bottle for you. It doesn’t matter what points it got from a critic. Nor how many stars it had on an easily gameable rating system (Naked and Foolish).

While as a blogger this view is thoroughly self-defeating, I can’t ever see myself straying from the mantra of “Ignore the noise (i.e. bloggers like me) and trust your palate”. I’m not here to tell you what you should buy or how you should drink. I’m just geeking out over whatever is tickling my fancy at one particular moment in time.

September-October

Birth Year Wine Myopics — Published on September 6, 2018
Zinfandel — The “Craft Beer” of American Wine — Published on September 11, 2018
The Fanatical But Forgotten Legacy of Martin Ray — Published on September 29, 2018
The Wine Industry’s Reckoning With Millennials — Published on October 8, 2018
Race From The Bottom — How Should Wine Regions Break Into New Markets? — Published on October 25, 2018

A drum that I will continue to beat loudly in my writings is that the biggest threat to the wine industry over the next several years will be the “Boredom Factor” of the next generation. In 2019, Millennials will outnumber Baby Boomers as the largest demographic in the US. As I touched on back in my January post Cab is King but for how long? and in The Wine Industry’s Reckoning With Millennials, wineries are foolish to rest their laurels on the old-standbys of Cabernet Sauvignon and Chardonnay.

Millennials crave new experiences and are notorious for getting bored quickly. We crave uniqueness and distinction. As the influence of Baby Boomers and Gen Xers fade from dominance, wineries are going to have to figure out how to stand out from the pack of “same ole, same ole.” The wineries and wine regions that aren’t planning for this (or, worse, doubling down on the old guard) are going to struggle mightily.

November

Pitting these Joe Wagner wines against various Oregon Pinot noirs in a blind tasting yielded some surprising results.

Wine Media Musings — Published on November 9, 2018
Viva La Vida New Zealand — The Coldplay of the wine world? — Published on November 13, 2018
What’s The Point In Writing Wine Reviews? — Published on November 15, 2018
Joe Wagner vs the Oregon Volcano — Published on November 30, 2018

While I’m coming around to the Wine Bloggers Conference’s name change to Wine Media Conference, I still hold a lot of the same sentiments I expressed in Wine Media Musings. The mantra Show, Don’t Tell is another one that I’m not likely to abandon. I see little need to puff up my credentials or try to claim a title of “Wine Media” for myself. I’m a writer. I’m a communicator. But ultimately it will be readers like you who decide what is Wine Media and what is just noise. My job is merely to put my head down, do my due diligence and work, and create content that will hopefully show that it’s credible and original.

December

The Hits, Misses and Mehs of Wine Reviews — Published on December 10, 2018
Stop Scaring the Newbies — A Look at the Wine Hierarchy of Needs — Published on December 16, 2018
Winery Tasting Notes Done Right — Published on December 17, 2018
Nathan Fay’s Leap of Faith — Published on December 31, 2018

Image source https://medium.com/@crypto_maven/bitcoin-maslows-hierarchy-of-needs-7bf1be0a366c

The Wine Hierarchy of Needs.
Original image from Bitcoin & Maslow’s Hierarchy of Needs. Drawing by Kenneth buddha Jeans with text added.

I’ll try to make a New Year’s resolution to stop writing about wine reviews for 2019. But I will say that posts like The Hits, Misses and Mehs of Wine Reviews have done a lot to solidify in my mind just what the hell I’m doing here. Even though I often draw on my experiences working retail, at restaurants and wineries for posts, at my core, I’m just a regular wine consumer like most of you. It’ll always be hard to separate from that mindset when I deal with wine reviews as well as winery tasting notes.

While there are aspects of those things that are undoubtedly helpful for consumers making buying decisions–a lot of it is also a heap of bullshit. (Sorry, must be a January-thing)

Finally, two of these year-end posts–the Wine Hierarchy of Needs and my piece on Nathan Fay–were my absolute favorites posts that I’ve written on this blog to date. It felt good to end the year on a high note.

My Favorite 60 Second Reviews of 2018

I went back and forth about whether or not I wanted to do a Top Wines of the Year post. Ultimately I decided against it for a few reasons. For one, I haven’t yet published my reviews on all the great wines I had last year–especially from the past three months. While I have my tasting notes written down, the Geekery sections take longer to do because I’m a stickler for research and fact-checking. I want to find multiple sources beyond just a winery’s website for details I publish. This means that many of the wines I review are ones that I might have had several days or weeks prior. (I do consider that when I make verdict calls relating to a wine’s aging potential or pratfalls.)

The second reason is that I don’t want this blog to be all about reviews. In general, I try to post reviews only around 2 to 3 times a week with the bulk of my articles being on other wine topics. For me, it will always be about the Geekery section. So while I will likely do 60 Second reviews in 2019 with the same frequency as last year, I may turn more of them into Getting Geeky with… posts.

With that said, this list below is not necessarily my favorite wines of the year (though many of them were excellent) but of the posts that I had the most fun researching for the Geekery section.

I learned a lot about Beaucastel’s approach to blending while researching this post.

Winderlea Shea Pinot noir — Published on January 29, 2018
Pierre Gerbais L’Originale — Published on January 31, 2018
Domaine Coquard Loison Fleurot Chambolle-Musigny — Published on February 28, 2018
Guardian Newsprint Cabernet Sauvignon — Published on March 14, 2018
Gorman Evil Twin — Published on March 15, 2018
2000 Beaucastel Châteauneuf-du-Pape — Published on April 9, 2018
2004 Nicolas Joly Coulée de Serrant — Published on April 21, 2018
Domaine des Pins St. Amour Les Pierres — Published on April 23, 2018
WillaKenzie Pinot blanc — Published on May 8, 2018
2007 Efeste Final-Final — Published on August 22, 2018
Adobe Road Bavarian Lion Cabernet Sauvignon — Published on September 28, 2018
Ch. de la Perriere Brouilly — Published on October 9, 2018
DeLille 2015 Rose (Can Rosés Age?) — Published on October 17, 2018
La Rioja Alta Gran Reserva 904 — Published on November 17, 2018
Accordini Ripasso — Published on November 19, 2018

Speaking of Getting Geeky

Few posts convey the spirit and focus of SpitBucket more than my Getting Geeky and Geek Notes features. Here is where I get down and dirty with the type of material that wine students pursuing higher levels of wine certification should aim to master. They make up a good chunk of the 350+ posts that I’ve written so far so I will narrow this down to just my ten favorites of each from this past year.

Geek Notes

This section changed focus in the latter half of the year. Previously, I used Geek Notes as a curated news feed featuring interesting weblinks with added commentary. After attending the Wine Bloggers/Media Conference in October, I realized that I needed to come up with a game plan for my social media channels. I moved the curated new feed over to the SpitBucket Facebook page and refocused Geek Notes to highlight useful study aides like podcasts, maps, videos and books for wine students.

Out of all the features that I do on the blog, this is the area that I will be increasing the frequency of my postings the most for 2019.

A section of the Grand Crus of Barolo map with the full version at http://www.jdemeven.cz/wine/Barolo_map.pdf

Killer Clos Vougeot Map — Published on January 9, 2018
I’ll Drink To That! Episode 331 Featuring Greg Harrington — Published on August 23, 2018
UK Wine Show Episode 111 with Ian D’Agata — Published on September 23, 2018
Super Cool Map of Barolo Crus — Published on September 30, 2018
Grape Radio Episode 391 Interview with Hubert de Boüard of Ch. Angélus — Published on October 10, 2018
Insider’s Peek Into Champagne — Published on November 7, 2018
Top Audiobooks on California Wine History — Published on November 11, 2018
Five Essential Books On Champagne — Published on December 5, 2018
The Process of Champagne GuildSomm Podcast — Published on December 8, 2018
More Champagne with GuildSomm Podcast — Published on December 22, 2018

Additionally, in 2018 I launched my Keeping up with the Joneses in Burgundy series which dives into the family lineage and connection of Burgundy estates. I started with the Boillot family and have completed cheat sheets on the Morey, Gros, Coche and Leflaive families as well. I will definitely continue producing more of these posts over the next several months.

Wine Events of 2018 and Some Personal News

Last year I had the opportunity to attend many fun wine events. Some were great (like the Wine Bloggers/Media Conference and Hospice du Rhone) while others (like the most recent Wine Spectator Grand Tour and Taste Washington’s New Vintage) were a bit of a dud.

Meeting Master of Wine Morgan Twain-Peterson of Bedrock at the Hospice du Rhone was another highlight of the year for me.

Walla Walla Musings — Published on February 15, 2018
Quilceda Creek Release Party — Published on March 18, 2018
Event Review — The New Vintage at Taste Washington — Published on March 27, 2018
Event Review — Washington vs The World Seminar — Published on March 29, 2018
Event Review — Stags’ Leap Winery Dinner — Published on April 22, 2018
Hospice du Rhône Weekend 2018 — Published on April 30, 2018
Déjà Vu at the Wine Spectator Grand Tour — Published on June 2, 2018
Getting Ready (and a bit nervous) For WBC18! — Published on October 3, 2018

My schedule of events for 2019 will be quite a bit different from last year. My wife and I are moving to Paris sometime in March as she takes on a new job opportunity in France. I will be making frequent trips back to the US to see family and work on a research project about the Stags Leap District AVA. But I’m not sure which events I’ll be able to attend–at least in the United States.

I do have my tickets already booked for the 2019 Wine Media Conference in the Hunter Valley this October, so that is a definite. I will also be transferring my WSET Diploma course work to London for an online/intensive classroom block schedule. This will give me a chance to explore some of the various wine events going on that side of the pond. Stay tuned!

Bordeaux Futures Posts

While I’ll likely never score as great of a deal as I did for the 2015 Ch. Margaux, I’ll still be a regular buyer of Bordeaux futures.

I started my coverage of the 2017 Bordeaux Futures campaign on May 1st of last year with an examination of the offers on Ch. Palmer, Valandraud, Fombrauge and Haut-Batailley. I completed 15 more posts, covering the offers of 64 chateaux, before it got too late into the year for futures offers to be relevant.

While my post Why I Buy Bordeaux Futures was one of my most popular of the year, admittedly I’m not certain if I want to continue this series with coverage on the 2018 campaign. These posts take a considerable amount of time to research and write and, overall, they don’t seem to get much readership.

But I will still be buying futures and doing this research on my own. I’ll likely do a modified version of the series in more of a summary format of the offers. I don’t need to necessarily repeat the geekery sections for each estate. I can shift that focus to individual Getting Geeky with... posts as I did for the 2007 Léoville Poyferré and 2008 Sarget de Gruaud-Larose.

However, if you were a fan of my coverage on the 2017 Bordeaux Futures campaign, I would love to get some feedback in the comments below.

Book Reviews

One area that I want to make a commitment to work on is posting more book reviews of useful wine books. Last year I only completed four.

Bursting Bubbles: A Secret History of Champagne and the Rise of the Great Growers by Robert Walters — Published on January 16, 2018
Rosé Wine: The Guide to Drinking Pink by Jennifer Simonetti-Bryan — Published on January 27, 2018
Washington Wines and Wineries: The Essential Guide by Paul Gregutt — Published on March 15, 2018
Oregon Wine Country Stories: Decoding the Grape by Kenneth Friedenreich — Published on August 20, 2018

While these are a bit of work, they are a lot of fun to write. I’m such a bibliophile that few things give me more joy than a highlighter and a good wine book. Writing these reviews is a way for me to relieve the delight of discovery I had when I first read them. They’re also terrific learning tools as I inevitably pick up something new (as I did with Oregon Wine Country Stories) when I go back to the text to write a review.

I’m going to set a goal of posting at least one book review a month for 2019. Some of these may be new books but most will probably be old favorites that I feel are particularly of benefit for wine students. I also enjoy putting together the Geek Notes for the Five Essential Books On Champagne and will continue that this year with listings of essential books on Bordeaux, Burgundy, Italian Wine, Winemaking and more.

Onto 2019!

So that is my look back at 2018 and thoughts for this year. Thank you to everyone who has subscribed as well as follow me on Twitter, Facebook and Instagram. I had a lot of fun last year and look forward to more geeking in 2019!

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Bordeaux Futures 2017 — Clos Fourtet, Larcis Ducasse, Pavie Macquin, Beauséjour Duffau-Lagarrosse

Amber LeBeau in Bordeaux, Shopping for Wine

Published on July 23, 2018

We head back to St. Emilion to look at some of the 2017 Bordeaux Futures offers from 4 of the 14 Premier Grand Cru Classé ‘B’ — Clos Fourtet, Ch. Larcis Ducasse, Ch. Pavie Macquin and Ch. Beauséjour Duffau-Lagarrosse.

In our previous jaunts to St. Emilion we examined the offers of Clos de l’Oratoire, Ch. Monbousquet, Ch. Quinault l’Enclos and Ch. Fonplegade as well as Ch. Beau-Séjour Bécot, Ch. Canon-la-Gaffelière, Ch. Canon and Ch. La Dominique.

You can also check out our first Bordeaux Futures 2017 post covering the offers of the St. Emilion estates of Ch. Valandraud and Ch. Fombrauge with more links at the bottom of the page featuring other estates across Bordeaux that we have reviewed so far in this series.

Clos Fourtet (St. Emilion)
Some Geekery:

Located on the limestone plateau, near the entrance to the town of St. Emilion itself, Clos Fourtet was first born as Camfourtet–a defensive fortification built during the Middle Ages to protect the village. Roughly translated as “Camp Fort”, vines were planted by the late 18th century when it was owned by the Carles family who also owned Ch. Figeac.

The Chateau of Clos Fourtet.

In 1868, the estate’s owners, the Rulleau family, changed the name to Clos Fourtet. In 1919, the property was purchased by the Ginestet family–a powerful negociant family who owned several properties throughout the Bordeaux. They would own the estate until 1948 when it was “traded” to François Lurton in exchange for the Ginestets receiving his share of Chateau Margaux.

Under the Lurton family, the quality in the vineyards and winery steadily improved with François’ grandson, Pierre Lurton, taking over winemaking in the 1980s. Pierre would continue to manage the estate until 1991 when he left to manage Cheval Blanc. He was succeeded by Tony Ballu who is still managing Clos Fourtet today.

In 1999, the Lurtons sold Clos Fourtet to Philippe Cuvelier who made his money in the office supply industry. Cuvelier retained Ballu and brought in his son, Mathieu, to assist in managing the estate. Jean Claude Berrouet, the former winemaker of Chateau Petrus, and Stéphane Derenoncourt consult.

In addition to Clos Fourtet, the Cuveliers also own the St. Emilion estates of Ch. Les Grandes Murailles, Clos St. Martin and Ch. Cote de Baleau as well as the Haut-Medoc cru bourgeois Ch. Poujeaux.

All 20 ha (49 acres) of the estate are farmed sustainably with parcels being converted to biodynamic since 2010.

The 2017 vintage is a blend of 86% Merlot, 10% Cabernet Franc and 4% Cabernet Sauvignon. Around 4,500 cases a year are produced.

Critic Scores:

93-96 Wine Spectator (WS), 94-95 James Suckling (JS), 92-94 Wine Advocate (WA), 92-95 Vinous Media (VM), 94-97 Jeb Dunnuck (JD), 93-95 Jeff Leve (JL)

Sample Review:

The 2017 Clos Fourtet is very good, but also very tightly wound. Powerful and tannic, the 2017 is likely to require many years to come in its own. Today, the 2017 is certainly less charming than some recent vintages and other 2017 Saint-Émilions. There is certainly no lack of depth or concentration. The dark red/purplish berry fruit, rose petal and lavender flavors are very nicely delineated. Clos Fourtet is one of the wines that improved over the two weeks I followed it. I won’t be surprised if it is even better from bottle. — Antonio Galloni, Vinous

Offers:
Wine Searcher 2017 Average: $102
JJ Buckley: No offers yet.
Vinfolio: No offers yet.
Spectrum Wine Auctions: $629.94 for minimum 6 bottles + shipping (no shipping if picked up at Tustin, CA location)
Total Wine: $104.97 (no shipping with wines sent to local Total Wine store for pick up)
K&L: $104.99 + shipping (no shipping if picked up at 1 of 3 K & L locations in California)

Previous Vintages:

2016 Wine Searcher Ave: $123 Average Critic Score: 94 points
2015 Wine Searcher Ave: $122 Average Critic Score: 95
2014 Wine Searcher Ave: $98 Average Critic Score: 93
2013 Wine Searcher Ave: $81 Average Critic Score: 91

Buy or Pass?

The 2014 Clos Fourtet was one of my favorite wines during the 2017 Union des Grands Crus de Bordeaux tasting highlighting the wines of the 2014 vintage. I ended up buying several bottles that night which are still in my cellar.

While I appreciate that the 2017 pricing for Clos Fourtet is tilting closer to 2014 instead of 2015/2016 pricing, I’m quite content sticking with the sure thing of the 2014s I bought so I will Pass.

Ch. Larcis Ducasse (St. Emilion)

Some Geekery:

The origins of Larcis Ducasse date back to Roman times when the hillside slope on the southern end of the St. Emilion plateau (near modern-day Ch. Pavie) was particularly prized by Roman viticulturists.

The modern history of the estate began in 1893 when it was purchased by Henri Raba. Through the female line of his descendants, the property has remained in the ownership of the same family for over a 120 years with Jacques-Olivier Gratiot managing the estate since 1990 when his mother and niece of Henri Raba, Hélène Gratiot-Alphandéry, passed away.

While the last half of the 20th century saw the quality level of Larcis Ducasse dip, things began to turn around when Gratiot brought in Nicolas Thienpont in 2002 to manage the estate. Well known for his work at fellow Premier Grand Cru Classé ‘B’ estates Ch. Pavie Macquin as well as Château Berliquet, Thienpont began a series of extensive renovations in the vineyard and winery.

Stéphane Derenoncourt consults for Larcis Ducasse as well as several other estates in St. Emilion.

Since 2005, the entire estate was converted to organic viticulture and, with the assistance of consultant Stéphane Derenoncourt, wine production methods were changed to incorporate whole berry fermentation, micro-oxygenation and gravity flow movement.

Several prime parcels of the 11 ha (27 acre) estate are located next to the Premier Grand Cru Classé ‘A’ estate of Ch. Pavie while others neighbor Ch. Pavie Macquin, Canon-la-Gaffelière, La Gaffelière and Troplong-Mondot.

The 2017 vintage is a blend of 92% Merlot and 8% Cabernet Franc. Around 3000 cases were produced.

Critic Scores:

94-95 JS, 92-95 WS, 92-94 WA, 92-94 Wine Enthusiast (WE), 91-93 VM, 92-95 JD, 91-94 JL

Sample Review:

Blueberries, blackberries, violets, licorice and ample crushed rock notes all emerge from this medium-bodied, tight, firm 2017 Larcis Ducasse, which comes from a magical terroir not far from Pavie. It doesn’t have the density or depth of the 2015 or 2012, yet has beautiful purity of fruit, ripe tannins, and considerable elegance and purity. I suspect it will put on weight with time in barrel and evolve similarly to the 2008. — Jeb Dunnuck, JebDunnuck.com

Offers:

Wine Searcher 2017 Average: $69
JJ Buckley: No offers yet
Vinfolio: No offers yet.
Spectrum Wine Auctions: No offers yet.
Total Wine: $69.97
K&L: $69.99 + shipping

Previous Vintages:

2016 Wine Searcher Ave: $79 Average Critic Score: 93 points
2015 Wine Searcher Ave: $90 Average Critic Score: 94
2014 Wine Searcher Ave: $59 Average Critic Score: 91
2013 Wine Searcher Ave: $51 Average Critic Score: 90

Buy or Pass?

Larcis Ducasse is another estate that I bought several bottles of the 2014 vintage of. However, my experience with this wine and previous vintages is that it is going to need a bit more time in the bottle than typically what I would hope for with a “cellar defender”. The 2012 (Wine Searcher ave $68) likewise was charming and undoubtedly age-worthy though I fret I may only have a single bottle left of that vintage in the cellar.

I strongly suspect the 2017 will follow the same pattern. But with the 2014 and 2012 being much more attractively priced, I’m going to Pass on this offer in lieu of hopefully finding more of these older vintages on the market.

Ch. Pavie Macquin (St. Emilion)

Some Geekery:

Ch. Pavie Macquin was once part of the large Pavie estate that extended from the top of the St. Emilion plateau and down the southern slope. In 1887, Albert Macquin purchased the Chapus-Pavie and Pavie-Pigasse sections located on the top of the plateau to form the estate that now bares his name.

Macquin earned his fortune in the aftermath of the phylloxera epidemic pioneering grafting techniques to plant Vitis vinifera vines onto American rootstock. Noting the susceptibility of vines planted on limestone soils to develop chlorosis (a nutrient deficiency particularly impacting iron uptake), Macquin advocated for the use of Vitis berlandieri rootstock which had much more tolerance to lime-rich soils. Over the next several years, his nursery produced more than 1 million grafted vines to help replant the Libournais after the devastation of phylloxera.

Today the estate is ran by Macquin’s grandchildren, Benoît and Bruno Corre and Marie Jacques Charpentier. In 1990, the owners brought in Stéphane Derenoncourt to consult and assist with converting the vineyard to biodynamic viticulture. However, a particularly bad attack of mildew in 1993 caused Pavie Macquin to lose more than 2/3 of its crop and ended the estate’s experimentation with biodynamics. The vineyards are still farmed organically but without certification to maintain the flexibility of being able to respond if another viticultural hazard threatens a vintage.

Under Thienpont

In 1994, Nicolas Thienpont of the notable Belgian merchant family–whose extended members own such illustrious properties as the Pomerol estates Le Pin and Vieux Chateau Certan as well as the Margaux estate Clos des Quatre Vents–was brought in to manage the estate.

The oak leaves and noose on the modern labels of Pavie Macquin pay homage to the unique history of a large oak tree on the estate.

The 15 ha (37 acres) of Pavie Macquin are located above Ch. Pavie, next to Pavie Decesse, on the plateau with Troplong Mondot to the west and Ch. Trottevielle to the north.

On the property is a large solitary oak tree believed to be hundreds of years old. According to legend this tree was the site of criminal executions and the modern bottles of Pavie Macquin pay homage to this history with the image of two oak leaves and a noose on the label.

The 2017 vintage is a blend of 80% Merlot, 18% Cabernet Franc and 2% Cabernet Sauvignon. Around 4,500 cases a year are produced.

Critic Scores:

95-97 WA, 94-96 WE, 94-95 JS, 92-95 WS, 92-94 VM, 93-95 JD, 91-94 JL

Sample Review:

Delicate, soft, skillfully shaped tannins and mature, dark fruit proffer sweetness and lift at the core of this year’s presentation. Full bodied, lush and polished with juicy fruit characteristics, length and complexity, the vintage is about stylish refinement, vibrancy and purity of fruit. — Jeff Leve, The Wine Cellar Insider

Offers:

Wine Searcher 2017 Average: $73
JJ Buckley: No offers yet.
Vinfolio: $75 + shipping
Spectrum Wine Auctions: No offers yet.
Total Wine: $74.97
K&L: $74.99 + shipping

Previous Vintages:

2016 Wine Searcher Ave: $89 Average Critic Score: 94 points
2015 Wine Searcher Ave: $94 Average Critic Score: 92
2014 Wine Searcher Ave: $69 Average Critic Score: 92
2013 Wine Searcher Ave: $50 Average Critic Score: 92

Buy or Pass?

At the risk of sounding like a broken record, I’m just not very inspired at these 2017 prices compared to those of the still available and very delicious 2014 wines that are out on the market.

Like 2017, the 2014 vintage was an uneven year that was mostly saved by a nice Indian summer which led to a dry and warm harvest. Coming off the releases of the fairly rough years of 2013 and 2011–and then succeeded by the blockbuster 2015/2016–prices for 2014 have kept steady as the wines have made their way to market with a quality level that has surprised many.

2017 could also go own to surprise folks in the bottle but, for my money, a bird in the hand is worth two in the bush so as long as the pricing for 2014s are more enticing I’m going to Pass on gambling on the potential of 2017.

Ch. Beauséjour Duffau-Lagarrosse (St. Emilion)

Some Geekery:

Like neighboring Ch. Beau-Séjour Bécot and Ch. Canon, Beauséjour Duffau-Lagarrosse was once part of a large ecclesiastical estate that was tended in the Middle Ages by the monks of Saint-Martin de Mazerat.

In the 17th century, the Beauséjour half of the property (known as Peycoucou) came into the hands of the Gerès family who were the current Lord of Camarsacs. A descendant of theirs married into the Carles de Figeac family in 1722 with the estate bequeathed to the new couple as a dowry. It wasn’t until 1787 when the couple’s son, a general in the Bourbon army, rechristened Peycoucou as Beauséjour meaning “Good day”.

In the early 1800s, the wines of Beauséjour merited critical acclaim with Clive Coates noting in Grand Vins that they were often ranked 5th in the commune behind only those of Belair, Troplong Mondot, Canon and Ausone.

Eventually the estate passed to a cousin, Pierre-Paulin Ducarpe, who upon his death saw the estate divided between his two children. His son received the half that would become Beau-Séjour Bécot while his daughter, who married into the Duffau-Lagarrosse family, received the other half.

Today, the same family still owns Beauséjour Duffau-Lagarrosse. Since 2009, Nicolas Thienpont has been in charge of winemaking with both Michel Rolland and Stéphane Derenoncourt consulting.

The estate is composed of one single 6.5 ha (16 acres) parcel that spans the top of the St. Emilion plateau, west of the city, near Beau-Séjour Bécot and Canon and along the slopes near Clos Fourtet, Ch. Angelus and Clos Saint Martin.

The 2017 is a blend of 88% Merlot and 12% Cabernet Franc. The winery produces around 800 to 1,200 cases of the Grand Vin each vintage.

Critic Scores:

95-96 JS, 94-96 WA, 94-96 WE, 93-96 WS, 92-94 VM, 93-96 JD, 94-96 JL

Sample Review:

Very dark. Ripe, dark black plums and just a touch of red cherry. Then quite oaky on the palate, rich, firm, smooth, with chocolate on the finish from the oak. Needs quite a bit of time. Chewy on the second taste. No lack of fruit but the structure dominates at the moment. (16 out of 20) — Julia Harding, JancisRobinson.com

Offers:

Wine Searcher 2017 Average: $107
JJ Buckley: No offers yet.
Vinfolio: No offers yet.
Spectrum Wine Auctions: $659.94 for minimum 6 bottles + shipping
Total Wine: $109.97
K&L: $109.99 + shipping

Previous Vintages:

2016 Wine Searcher Ave: $121 Average Critic Score: 94 points
2015 Wine Searcher Ave: $153 Average Critic Score: 94
2014 Wine Searcher Ave: $89 Average Critic Score: 93
2013 Wine Searcher Ave: $73 Average Critic Score: 91

Buy or Pass?

With pricing averaging nearly $20 more than the 2014 vintage, this offer for Beauséjour Duffau-Lagarrosse already had one strike against it. Then couple it with a very oaky style that multiple tasting notes from critics suggest is going to need quite a bit of time and I have little reason to see this 2017 wine fitting my plans for a “cellar defender”. Pass.

Instead, let’s talk about the Apples to Apples trap.

Apples to apples, right?

They want an apple to be an apple–not an orange, not a coconut.

Get rid of “price-blind” scoring

Being “price-blind” doesn’t work in the real world.

So let’s stop being foolish.

So you’ve received a $50 bottle of wine as a sample. Great.

Now, wait, how does this solve our “Apples to Apples” trap from above?

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The 8 Most Read Posts on SpitBucket for 2018

Some Thoughts

It’s not all Champagne and Bordeaux

A Few of My Favorite Posts from 2018

January

February-March

Putting the Pieces Together

April-June

September-October

November

December

My Favorite 60 Second Reviews of 2018

With that said, this list below is not necessarily my favorite wines of the year (though many of them were excellent) but of the posts that I had the most fun researching for the Geekery section.

Speaking of Getting Geeky

Geek Notes

Wine Events of 2018 and Some Personal News

Bordeaux Futures Posts

Book Reviews

Onto 2019!

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Clos Fourtet (St. Emilion) Some Geekery:

Critic Scores:

Sample Review:

Previous Vintages:

Buy or Pass?

Ch. Larcis Ducasse (St. Emilion)

Some Geekery:

Critic Scores:

Sample Review:

Offers:

Previous Vintages:

Buy or Pass?

Ch. Pavie Macquin (St. Emilion)

Some Geekery:

Under Thienpont

Critic Scores:

Sample Review:

Offers:

Previous Vintages:

Buy or Pass?

Ch. Beauséjour Duffau-Lagarrosse (St. Emilion)

Some Geekery:

Critic Scores:

Sample Review:

Offers:

Previous Vintages:

Buy or Pass?

More Posts About the 2017 Bordeaux Futures Campaign

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Clos Fourtet (St. Emilion)
Some Geekery: