All posts by Amber LeBeau

Champagne and Climate Change – is blocking MLF the answer for fresher bubbles?

Amber LeBeau in Champagne, Climate Change, Geek Notes

Published on December 27, 2019

One of my favorite study techniques is to guess potential questions on exams. Even if my guesses are entirely off, the studying that I do to answer these hypothetical questions is always worthwhile.

While prepping for the WSET Diploma sparkling wine exam in January, I’ve been jotting down a few possible topics. One, in particular, I keep coming back to.

What are some things in the vineyard and winery that Champagne producers can do in response to climate change & riper vintages?

Now the viticulture part of this question is fairly straightforward. There are numerous tacts you can take–beginning with seeking cooler sites (particularly north-facing slopes) and exploring new (or rather historic) grape varieties that ripen later with more acidity. Likewise, houses like Pierre Peters are experimenting with new clones as well. Of course, those require replanting with significant time and cost commitments.

A little less expensive would be changing trellising and canopy management approaches. Raising the fruiting zone higher and leaving more leaves encourages shading, which keeps the grapes cooler. Shade screens (that can also function as netting against birds) as well as using kaolin clay as sunscreen for grapes are other options. Champagne Bruno Paillard is doing an intriguing experiment with using straw in the vineyard to block sunlight from impacting the microflora in the soil.

But taking this question into the winery is a little more difficult–at least regarding Champagne.

Storage tanks at Champagne Joly.
Today many Champagne houses are relying more on higher acid reserve wines to add freshness to their non-vintage cuvees.

In many warm regions, the first tools out of the winemaker’s belt for dealing with overripe grapes are watering back and acidification. Technically, these aren’t permitted in cool-climate (Zones A & B) regions of the EU. However, in warm vintages like 2003, special dispensations can be given.

Other options include blending and various alcohol removal techniques like reverse osmosis and spinning cones. While the former is part and parcel in Champagne, the later may be more challenging to use.

Sweet spotting in wine is highly variable and sensory-driven. Anything done to the vin clair is going to get magnified during the secondary fermentation process–including imbalances with flavor. Plus, it’s important to note that the secondary fermentation adds 1 to 1.5% alcohol to the finished wine as well.

However, as I taste through many Champagnes in preparation for my exam (dreadful work, I know), I find myself being continually drawn to certain bottles. These wines crackle with lively fruit flavors that make an immediate impression on the palate.

Researching further, I found a common link between many of these Champagnes. They all tend to have little or no malolactic fermentation (MLF) done.

How common is MLF in Champagne?

Incredibly common. It’s almost standard protocol for a region that has historically had to battle racy high acidity. Some estimates are that as much as 90% of all Champagnes go through some malolactic fermentation.

While lactic acid formed during MLF is considered a softer acid than malic, it’s important to remember that lactic acid is the critical component in sourdough and turning cabbage into sauerkraut.

Running a wine through MLF can drop the titratable acidity (TA) 1-3 g/l and raise the pH 0.3. This will have a significant effect on the mouthfeel of a Champagne–rounding it out and making it feel less austere. In addition to the tactile characteristics, Champagnes that go through full malo tend to have more dried fruit and nutty aromas to go with the brioche and buttery pastry traits of this style.

But more than just seeking the smoother, rounder mouthfeel that MLF brings is the importance of stability. Beyond consuming malic acid, the Oenococcus bacteria gobble up any residual nutrients left in the wine that could be prey for spoilage organisms. As noted above, secondary fermentation is like a high power magnifying glass that makes every quirk, characteristic or flaw of the vin clair more apparent.

However, running Champagnes through malolactic fermentation hasn’t always been standard in Champagne.

As Peter Liem describes in his book, Champagne (one of the five essential books on Champagne), MLF only became widespread in the 1960s.

This coincided with the renovation of many wine cellars with modern technology like stainless steel tanks that could regulate temperature better. MLF is inhibited in cold temperatures below 55°F (13°C), so being able to warm the must in winter is critical. Likewise, inoculated cultures that were more predictable and dependable became widely available. Many consumers found the Champagnes that went through full malo were richer and approachable younger–encouraging more experimentation with MLF.

Rebels or Vanguards?

Several houses did buck the trend of adopting MLF though. The most notable of these are Alfred Gratien, Gosset and Lanson. However, in recent years, Lanson introduced some styles with partial malo.

The barrel room at Champagne Lanson

Gosset has also started to take the approach of Krug and Salon in that they don’t encourage MLF, but don’t actively try to prevent it either. This means that some batches may go through malo but, on the whole, the style of house is non-malolactic.

Krug is an interesting case. Because despite the ambivalence towards intentional MLF, their house style is decidedly rich and powerful like many full MLF wines. This is partly because of their use of small (205L) oak barrels to ferment in, extended lees aging and, in the case of their multi-vintage Grande Cuvée, the extensive use of reserve stocks.

As I went through my tasting notes, I found several of the partial-to-no-MLF houses similarly make use of oak barrels. These include Gratien, AR Lenoble, Bérêche, Camille Savès, Eric Rodez, Lanson, Laherte Frères, Nicolas Maillart, Perseval, Savart, Thevenet-Delouvin, Vilmart and Louis Roederer. Most intriguing, though, was that these Champagnes rarely tasted oaky.

Instead, these wines were fresh & vibrant with a searing expression of fruit character that felt lost in many of their “rounder” cousins. In a world of circles, these were wines with edges. They stood out and, in a crowded market place, that’s always a plus.

But the big question is–with rising temperatures and riper vintages pushing down acidity, are we going to see more wineries deliberately blocking malolactic fermentation?

Champagne houses that practice partial and no MLF

While I’ve mentioned several above already, here is the full list of Champagnes that I’ve encountered so far who don’t do full malo on all their wines. If you know of other estates, feel free to leave a comment and I’ll get them added to the list.

To my fellow wine students, I highly recommend making it a priority to taste Champagnes with little to no MLF side by side with their more prevalent malo counterparts. You can definitely pick up the stylistic differences.

Gosset Grand Reserve Brut.

Alfred Gratien
AR Lenoble (partial though in recent vintages it has been blocked completely)
Bérêche et Fils
Besserat de Bellefon
Guy Charlemagne (partial)
Gosset (Most no MLF. Partial with Brut Excellence NV)
Krug
Laherte Frères (partial for some cuvees. Completely blocked on others.)
Lanson (partial for Black Label. Completely blocked on others)
Roger-Constant Lemaire
Nicolas Maillart (partial)
José Michel & Fils (partial)
Louis Nicaise (partial)
Franck Pascal (partial)
Pehu-Simonet
Perseval-Farge (partial)
Eric Rodez (partial)
Louis Roederer (partial with the Brut premier and sometimes Cristal rose. Completely blocked on others.)
Salon
Frédéric Savart (partial)
Camille Savès
Thevenet-Delouvin (partial)
Vazart-Coquart & Fils (partial)
J.L. Vergnon
Maurice Vesselle
Vilmart & Cie
Philipponnat

Frédéric Savart L’Ouverture Brut

BTW, while researching this piece, I found that Tyson Stelzer’s article “Bubble, bubble, toil and trouble” answered my hypothetical WSET question almost perfectly. If you’re a WSET Diploma student, his site is well worth checking out.

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60 Second Wine Review – Georges Vesselle 2009 Grand Cru Brut

Amber LeBeau in 60 Second Reviews, Champagne

Published on December 23, 2019

A few quick thoughts on the 2009 Georges Vesselle Brut Champagne.

The Geekery

Georges Vesselle was an icon of the Grand Cru village of Bouzy, having served as its mayor for 25 years as well as vineyard manager for Perrier-Jouët, Mumm and Heidsieck Monopole.

Taking over the family estate in 1951, Vesselle used his label to focus on single village, Grand Cru wine. Today the house is run by his sons, Bruno and Eric, who tend to the family’s 17 ha (42 acres) of vines.

Located on the south end of the Montagne de Reims, the Grand Cru village of Bouzy is noted for its Pinot noir, which makes up almost 88% of plantings. The warm south-facing slopes produces riper fruit with Bouzy being a major producer of still red Coteaux Champenois as well.

Georges Vesselle, in particular, was a long-time proponent for Bouzy Rouge–being interviewed in 1971 by The New York Times about the style while he was mayor.

A powerful presence and weighty mouthfeel characterize Bouzy Pinot. Champagne houses that prominently feature Bouzy fruit include Paul Bara, Bollinger, André Clouet, Duval-Leroy, Benoît Lahaye, Moët & Chandon, Mumm, Pierre Paillard, Pol Roger, Camille Savès and Taittinger. In addition, many houses use red wine from Bouzy to add color to their roses.

The 2009 Brut is 90% Pinot noir and 10% Chardonnay with 5 years aging on lees. Bottled with 8 g/l dosage.

The Wine

The roasted almond and pastry elements add complexity to this excellent Champagne.

High-intensity nose–lots of yellow fruits like Golden Delicious apple and lemons. Noticeable autolytic and tertiary notes of pastry dough and honey-roasted almonds.

On the palate, those fruit notes carry through and are very ripe. The high-acidity keeps the full-bodied and creamy mouthfeel well balanced. Long finish lingers on the tertiary almonds.

The Verdict

In France, this 2009 Georges Vesselle is around 40-45 euros. However, in the US, it’s unfortunately closer to $90. (Before extra tariffs!)

So while it’s very well made with subtle complexity, it’s hard to say that this is a great deal. But if you can get it for $60-70, grab it.

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The Tariff Trap

Amber LeBeau in General, Shopping for Wine

Published on December 20, 2019

During the baseball season in Seattle, there’s a curious event that happens every year when the Toronto Blue Jays visit Safeco Field to play the Mariners.

A Canadian invasion.

While I’m a huge baseball fan, I never really followed the Mariners much. However, working at wine shops along the I-5 corridor connecting Vancouver to Seattle, I was always acutely aware of when the Blue Jays were in town.

Because then I would get a massive run on J. Lohr Seven Oaks Cabernet Sauvignon and Kim Crawford Sauvignon blanc.

It was bizarre how cases I would be sitting on for weeks would suddenly vanish in a mist of maple leafs and excessive politeness. When I talked to these customers to understand why these two wines seemed to be the national drink of Canada, I would hear a familiar response.

“Oh, you won’t believe how expensive these are up in Canada!”

Or $23 in Toronto

When I traveled to British Columbia and Toronto with the wife for curling tournaments, I saw first hand how right they were.

That $13 bottle of J. Lohr Cab back in the US? $24
That $11 bottle of Kim Crawford? $18-20
That $5 bottle of Yellow Tail Shiraz? $12
That $7 bottle of Ch. Ste. Michelle Riesling? $16-18

Now some of that is obviously because of the exchange rate (currently 1 USD to 1.31 Canadian). But that would only make those J. Lohr and Kim Crawford bottles around $17 and $14. A significant contributor to the disparity is the local taxes and various tariffs that the Canadian government imposes on wine.

Canada has had a long history of protectionist tariffs–which used to be much higher. This CBC broadcast from 1987 when the original NAFTA negotiations were taking place is well worth the 6:38 to watch. There were stark fears that lowering tariffs (which were as high as 66% in Ontario) would be the end of the Canadian wine industry.

https://t.co/6ZfDuVqGXf

— Amber @ SpitBucket.net (@SpitbucketBlog) December 20, 2019

Note: I wanted to embed the video directly, but apparently CBC’s website and WordPress don’t get along.

Of course, those concerns were unfounded.

And, in fact, Canadian wines got better because the increased competition pushed producers to improve. You can see a microcosm of this quality movement in the CBC video (4:33) when they interviewed Harry McWatters at his Sumac Ridge Estate vineyard.

As they showed McWatters working in the vineyard, my eyes popped at the 5:01 mark seeing the overhead sprinkler system they were using for irrigation. This is something that California and a lot of major wine regions started phasing out back in the 1970s as drip irrigation became more widely available. Moving away from wasteful overhead systems towards understanding the importance of controlled deficit irrigation has been a harbinger of quality improvement in many regions.

But you can also see from the interview that McWatters was convinced that he could compete with small, quality-minded producers in California. Clearly, over the next couple of decades, he put that faith into practice as evidenced by Master of Wine James Cluer’s 2012 visit to Sumac Ridge (7:46).

Starting at the 1:40 mark, Cluer interviews McWatters’ daughter, Christa-Lee McWatters Bond, who described many of the changes her dad did in response to the free trade agreement–including pulling out hybrid varieties to plant more vinifera.

However, there is still more work to do.

While the quality of Canadian wine is rapidly improving, the high prices of foreign wine continue to be a crutch that holds them back. This is always the folly that comes with limiting competition.

Think about this. In the minds of many Canadian consumers, J. Lohr Seven Oaks is the benchmark standard of a $24 wine. So how much effort then do Canadian wineries need to put in to make a better $20-25 bottle? Certainly not the same amount that producers in Washington State, Oregon and California need to do where consumers who are looking to spend $20-25 aren’t thinking about J. Lohr Seven Oaks.

It’s hard to imagine paying $20 retail for Kim Crawford when stuff like Gramercy’s Picpoul (or $10-15 French Picpoul de Pinet) exists.

Instead, those consumers are looking at wines like:
Chateau Ste Michelle’s Borne of Fire and Intrinsic
Gordon Estate Cabernet Sauvignon
Adelsheim Willamette Valley Pinot noir
Ponzi Tavola Pinot noir
Elk Cove WV Pinot noir
Schug Carneros Pinot noir
Au Bon Climat Santa Barbara Pinot noir
Stags’ Leap Merlot
Trefethen Double T Meritage
Heitz Zinfandel
BV Napa Valley

Or, for a few dollars more, J. Lohr’s Paso Robles Hilltop Reserve Cabernet Sauvignon.

That’s before you even get to loads of compelling values from Australia, South America and Europe as well.

Yes, there is always a risk that consumers will choose these better value options from somewhere else. But the answer to that problem is to raise the bar, not artificially lower it with protectionist taxes and tariffs.

The US is at risk of making the same mistake.

There’s been lots of ink spilled over the recent threat from the US government to slap 100% tariffs on European wines such as Champagne. The primary justification for these threats is “unfair” trade practices, with some thinking that domestic American wineries will benefit from consumers turning away from more expensive European wines.

Already wine writers are penning posts about how folks can “drink around” the tariffs–noting many domestic options as well as countries that are not yet being hit by tariffs.

But it’s extremely telling that many American wine producers, as well as the US Wine Institute, are firmly against the proposed tariffs.

On Twitter, Jason Lett of Eyrie Vineyards in Oregon shared the letter that he sent to the US trade ambassador.

@jbonne Thanks for bringing this to our attention. I just submitted the following letter of testimony in opposition to these damaging tariffs.@WineAmerica @oregonwineboard pic.twitter.com/4MDCKlctaf

— Jason Lett (@JasonLett) December 19, 2019

Lett brings up numerous excellent points about the impacts of retaliatory tariffs in other markets (which is already being felt in China). However, he touches on the pratfalls of limiting consumer choice.

Here Lett looks at it from the angle of distributors being hampered in providing a diverse portfolio. However, the lessons of those Blue Jay Weekends in Seattle still echos.

US wines are better when they’re striving to be the best.

Things like Roederer L’Ermitage from California already out-drink many Champagnes. Using tariffs to push up the price of Veuve Clicquot to $60 is not going to make this sparkler more outstanding.

From the fanatical quest of Martin Ray and Robert Mondavi to make wines on par with the greats of Europe to the legendary Judgement of Paris wines that beat them, the American wine industry has succeeded by raising the bar and not settling.

It’s the competition of outstanding Champagne at affordable prices that inspires high-quality producers in Oregon and elsewhere to keep driving. Otherwise, why not settle for Korbel?

The fabulous rosés of Provence put into context how incredibly delicious Bedrock’s Ode to Lulu, DeLille and other American rosés can be.

It’s the high benchmark of Savennières and the Mosel that encourages folks like Tracey & John Skupny and Stu Smith to make some of the best white wines in California.

Likewise, Anna Shafer of àMaurice in Walla Walla doesn’t need the bar artificially lowered with more expensive French white blends to have a reason to chase after the heights of Condrieu with her Viogniers.

It’s a trap to get complacent and think that pricing or placement is going to win the day. Yeah, that protectionism might give you a short term buffer, but it comes at a cost.

After all, how much of a victory is it to have consumers singing your anthem in another stadium if they’re drinking someone else’s wine?

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What makes a winery Twitter account worth following?

Amber LeBeau in General, Wine marketing

Published on December 18, 2019

The website Glass of Bubbly regularly publishes a list of their Top 200 Social Media Influencers in sparkling wine. Now while most people think of “influencers” as Instagramers and wine writers (none of which are The Real Influencers of the Wine World), the Glass of Bubbly list is made up almost entirely of winery brands.

Photo by 472301 from https://pixabay.com/illustrations/social-networking-marketing-business-2187996/. Uploaded to Wikimedia Commons under CC-Zero

I’ll admit that I don’t quite get the methods or metrics that Glass of Bubbly uses to compile their rankings. But as a regular Twitter user, I’m always game to finding new accounts worth following. So I went through and looked at all 200 accounts on this list.

I found that, much like winery Instagram feeds, a lot of them suck.

Now I did find a few worth following (which I’ll tag throughout this piece), but the most common theme of many of these accounts is that they were boring as hell. Instead of engaging and unique content, most winery Twitter accounts fall back on trite bottle shots and canned ad verbiage–if the account is being updated at all.

Unfortunately, many brands (like Jacob’s Creek) have not had a new post in months or even years. This is a darn shame because Jacob’s Creek Twitter actually had a lot of interesting posts that would make me want to follow them.

And there we get to the crux of it all. To make an account worth following, it has to be interesting.

It has to have content that you don’t find easily from other sources. It has to give you a reason to stop scrolling for a moment and pay attention. You’ll never “influence” someone if you don’t interest them first.

For most people, social media is an escape. So the question that every winery should ask themselves about their Twitter is,

“Is this a feed that someone would want to escape to?”

I wasn’t planning on linking to any of the negative examples, but this Twitter feed baffles me to no end.

If you’re running your Twitter feed like a neverending ad or parade of bottle porn, then the answer is a resounding “No.”

More so than in any other type of marketing, wineries need to think like consumers when it comes to their social media.

Think about what you like seeing and reading about when you’re looking for a distraction from the day.

Think about what makes you stop scrolling.

Is it an endless stream of hashtags and emojis? Probably not.

Nothing but links to your IG or FB page? Erm.

And why on earth would any consumer care about an automated bot-message noting the number of people who followed & unfollowed you?

Plus, if I live several hundred miles away and can only buy your wine online, knowing what your holiday tasting bar hours are is not going to be a compelling reason to follow you.

But you know what is a compelling reason?

Monsoon Valley (@MonsoonValleyUK) sharing Thai dining customs and the unique sights of their homeland.

Parés Baltà (@paresbalta) posting a surprise they discovered while pruning, which highlights the biodiversity in their vineyards.

Rives-Blanques (@RivesBlanques) in Limoux, France pulling out an eye-catching quote from Jancis Robinson that “white wine can look even more alluring in a decanter than red.”

Raventós i Blanc (@RaventosiBlanc) in Spain sharing BABY SHEEP! First rule of winery Twitter–If you can post videos of baby animals, always post videos of baby animals. Guaranteed scroll stopper. Though do sheep always growl like that?

Dante Gabriel Rossetti - Hanging the Mistletoe from The Bridgeman Art Library, Object 87464. Uploaded to Wikimedia Commons under CC-PD-Mark

Dear, let’s kiss underneath the “poop on a stick.”

Dunleavy Vineyards (@DYvineyards) in Bristol & Somerset sharing an Italian greyhound puppy so small that they needed to use a pen for scale.

Ambriel Sparkling (@Ambriel_UK) of West Sussex shattering all my romantic notions about mistletoe with a tweet that sent me down the Google rabbit hole looking up the origins of the word “mistletoe.”

Carolyn Martin (@creationwines) of Creation Wines in South Africa tweeting (and sharing retweets) about what makes Overberg unique and worth visiting.

Show us the people and personalities behind your brand.

Wine is an agricultural product with dozens of distinct hands having a role in shepherding it from grape to bottle. Show us those hands and the heart of the people behind them because that is what truly makes your wine special.

Like Curtis Fielding of @FieldingWinery, who is apparently a big Toronto Maple Leafs fan and is fond of retweeting National Lampon Christmas Vacation clips. While I love geeking out about terroir, stuff like this is the cherry of the terroir sundae that people can relate to much more than soils and climate.

Biddenden Vineyards (@BiddendenVine) in Kent going back into the family archives to post old newspaper clippings from 1985 that shows that English sparkling wine isn’t that recent of a phenomenon.

Lakeview Wine Co. (@LakeviewWineCo) in Niagara-on-the-Lake, Ontario spreading some holiday cheer with their staff’s toy drive.

Featherstone Winery (@featherstonewne) in Vineland, Ontario celebrating the last pressing of the harvest.

The human touch and face

When scrolling through a social media feed, our eyes are drawn to faces of people. Not only does it make us more likely to stop scrolling and pay attention to who is posting it, but we’re also more likely to respond to what we see thanks to the “Jennifer Aniston cells” in our brain.

Babylonstoren (@babylonstoren) in the Drakenstein Valley of South Africa paying tribute to their “pruning maestro” on his 80th birthday. In my article How Can Wineries Use Instagram Better?, I raved about a similar post from the Washington winery Côte Bonneville.

Waterford Estate (@waterfordestate) in Stellenbosch, South Africa highlighting the next generation taking a family trip to Table Mountain.

Reif Estate Winery (@Reifwinery) in Niagara-on-the-Lake, Ontario making excellent use of the #ThrowbackThursday hashtag. This is something that every winery should do. Share that nostalgia. Share the bad hairdos, shoulder pads, handlebar mustaches and bellbottoms. Those things resonate because we all have our own nostalgia and “Oh my god, did we really look like that?” pictures.

Show us the people and personality of your brand. That is why we follow your feeds.

Treat Self Promotion like Salt

By all means, post that great review or article mention. But make sure you’re sprinkling it in between other worthwhile and engaging content. Otherwise, we’re back to the same boring old ads. And, again as a consumer, why should I spend my time looking at your ads? If you want consumers to commit to following your Twitter account (and eventually seeing some of those ads), you have to make it worth their while.

A few wineries that do this well include:

Bob Lindo (@camelvalleybob) of Camel Valley sharing what makes English sparkling wine worth discovering with a well-produced Vimeo interview with BBC’s Saturday Kitchen.

Rathfinny Estate (@RathfinnyEstate) throwing out a bit of geeky wine history about Roman viticulture while encouraging folks to visit them in Sussex.

Geeky and sentimental.

Familia Torres Wines (@TorresWines) has an outstanding winery blog so their posts highlighting their efforts to revive ancient varieties in their vineyards definitely stands out from the pack.

Dr. Loosen Wines (@drloosenwines) in Germany is headed by the legendary Ernst Loosen. Their social media team does a great job of highlighting articles and short videos featuring Loosen.

Newsflash: Wine drinkers who follow wineries on Twitter might actually like reading about other wines.

Know your audience. Not everyone is going to bother looking up the Twitter handle of a winery to specifically follow them. A lot of times, wineries are getting follows because Twitter’s algorithm is recommending their accounts to folks based on similar interests–such as WINE!

So make use of the retweet feature and tweet out interesting wine articles that capture your attention. This adds value to your feed. It can also help increase engagement, making your Twitter posts more likely to show up in other folks’ feeds.

A great example is L’Acadie Vineyards (@lacadiewine) in Nova Scotia who commented on Alice Feiring’s recent piece in The New York Times pondering if the Natural Wine Movement is dead.

Denbies Wine Estate (@denbiesvineyard) in Surrey, UK got a mention in this article about interesting dessert wines from around the world. But they didn’t make the tweet promotional and all about them. Remember, you want your social media feed to feel more like an escape for wine lovers than an endless ad. Well played, Denbies.

Even Bottle Porn can feel less “porn-ish” with meaningful content behind it.

Why hire models to pose with bottles when you could retweet photos of real live consumers *actually enjoying* your wine?

Villiera Wines (@villiera) in Stellenbosch, South Africa does this nicely with explaining the history of the wine as well as the meaning behind the color choices on their label. WAY less boring than another beautiful shot of bottles held by beautiful people in beautiful locations.

JC Le Roux (@JCLeRoux) in Stellenbosch, South Africa let their consumers supply the bottle shots with very effective use of their #JustCelebrate 🥂 hashtag. This is a terrific example of engagement and what I was desperately seeking from wineries in my post One Night Stands and Surprises. Bravo JC Le Roux!

Who else I followed from the Glass of Bubbly list

As I went through all 200 accounts, I focused on the most recent December tweets (if there were any). If I saw at least 2 to 3 posts of engaging content, I followed them.

Flat Rock Cellars (@Winemakersboots) in Ontario, Canada.

Klein Constantia (@KleinConstantia) in Capetown, South Africa.

Henry of Pelham (@HenryofPelham) in St. Catharines, Ontario. Admittedly more “bottle porn-ish” than I typically follow, but their Anchorman-inspired caption on their ice wine grapes made me smile and earned their inclusion here.

Prosecco Superiore (@ProseccoCV). One of the few non-brands on the Glass of Bubbly list.

Fox & Fox (@sussexvineyards) of Sussex, England.

Apparently the Spier Light Art Festival is quite a thing to experience in Stellenbosch.

Spier Wine Farm (@SpierWineFarm) in Stellenbosch, South Africa.

Katnook (@Katnook) in Coonawarra, South Australia.

Ridgeview Wine (@RidgeviewWineUK) in Sussex, England.

Bench 1775 Winery (@bench1775) in Penticton, British Columbia. Another Twitter that is a little heavy on the bottle porn but won me over with posts about the ice wine harvest. Truly a labor of love to go out in sub-zero temperatures at night to hand-harvest grapes.

Ravine Vineyard (@RavineVineyard) in St. Davids, Ontario.

Red Squirrel Wine (@RedSquirrelWine) in London, UK.

Hattingley Valley (@hattingleywines) in Hampshire, UK.

Breathless Wines (@BreathlessWines) in Sonoma, California.

Vasse Felix (@vassefelix) in Margaret River, Western Australia.

Balfour – Hush Heath Estate (@HushHeath) in Kent, UK.

Godstone Vineyards (@godstonevines) in Surrey, UK. If you’re a fan of Downton Abbey and the Christmas time classic Love Actually, you’ll be right at home following this winery.

Schramsberg (@Schramsberg) in Napa Valley, California.

Coates & Seely (@coatesandseely) in Hampshire, UK. I’ve realized in compiling this list that a lot of UK wine producers have a very solid winery Twitter game going on.

So check out these accounts and let me know what you think!

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60 Second Wine Review — Frank Family 2013 Blanc de Blancs

Amber LeBeau in 60 Second Reviews, Napa Valley

Published on December 9, 2019

A few quick thoughts on the 2013 Frank Family Blanc de Blancs sparkling wine from Carneros.

The Geekery

While today Frank Family is known for big Rutherford Cabs and buttery Chardonnays, its origins were actually sparkling wine. In 1992, Rich Frank, a Disney exec, bought Hanns Kornell Champagne Cellars with Koerner Rombauer.

Hanns Kornell was a German immigrant who survived the Dachau concentration camp during World War II before founding his eponymous sparkling house in 1958.

Using the methode champenoise, Kornell helped innovate many new sparkling wine techniques in California. His wines earned high praise with Marilyn Monroe reportedly being a fan.

Rich Frank later bought out Rombauer’s interest in the winery and changed the name to Frank Family Vineyards. To honor Kornell, they kept producing sparkling wines.

The 2013 Blanc de Blancs is 100% Chardonnay sourced from Carneros. The wine spent 3 years aging on the lees with 500 cases made.

The Wine

Meyer lemons photo by ChaosNil. Uploaded to Wikimedia Commons under ) CC-BY-SA 3.0

Lots of ripe lemon notes in this wine.

Medium-plus intensity nose. Very citrusy with ripe lemon notes coupled with floral orange blossom. Apples with a toasted pastry element follow.

The palate echos the nose but also introduces an intriguing spiced pear note that adds more depth. Creamy mouthfeel enhances the toasted element and “California Chard” feel of the wine.

Medium-plus body. The medium-plus acidity is enough to feel balanced with the dosage (likely in the 10-11 g/l range). But it could use a little more zip of freshness. Long finish lingers more on the tree fruit, especially the spiced pear.

The Verdict

For around $45-55, it’s a decent value. It certainly offers more complexity and depth than many of your typical mass-market Champagnes in that range like Veuve Clicquot & Moet.

But it’s not going to knock your socks off and there are certainly better values out there. I also got a chance to try their 2011 Lady Edythe Reserve Brut (aged for 6 years on lees), which sells at the winery for $110. That was very tasty as well, but not that drastically different from the Blanc de Blancs.

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Send Roger Morris to Mudgee

Amber LeBeau in Food Pairing, General, Wine regions, Wine reviews

Published on December 7, 2019

Note: The wines reviewed in this article were samples from the 2019 Wine Media Conference post-conference tour of Mudgee.
Robert Stein winery
Just after Thanksgiving in the US, Roger Morris wrote a firebrand piece on Meininger’s Wine Business, challenging the sacred status of Riesling among sommeliers.

Reading the article, you would think that blaming consumer ignorance and the myth that “all Rieslings are sweet” was just a scapegoat. The real culprit for why consumers don’t adore Rieslings is the grape itself. It’s too precocious in aromatics and flavors with its worst sin, Morris argues, being that Riesling just isn’t very food-friendly.

For my palate, and I expect many if not most wine drinkers, Riesling is too often the precocious child whose parents think he is darling while the rest of us are edging toward the door. Its flavours and aromas, we doubters believe, clash with food. — Roger Morris, “The real reason consumers reject Riesling”, November 28th, 2019.

What.

The.

Fuck???

There have been many articles written about the challenges of selling Riesling. But this is probably the first time that a wine writer has picked “Riesling is not food-friendly” as their hot-take hill to die on.

Alanis, isn’t it ironic?

Don’t you think? That the one saving grace that has helped Riesling lumber out of it’s Liebfraumilch and sweet Johannisberg shadows has been its affinity for food. As early as 1988, Dan Berger was describing in the LA Times this growing epiphany among wine lovers.

The other day, John and Janet Trefethen of the Napa Valley winery that bears their name staged a cook-off to see which foods best went with their dry Riesling, which annually is one of the most attractive in the state. The winner, a Far East-leaning chicken dumpling sort of concoction, won by only a shade over six other excellent matches.

The point was thus made: The classic Johannisberg Riesling grape variety, when made into a relatively or completely dry wine, produces a beverage of incomparable quality that does, surprising as it may seem to some people, go with food. — Dan Berger, “What’s Wrong With Riesling? Nothing That a Little Information Won’t Fix”, September 15th, 1988

And even today, when you Google “Most Food Friendly Wine,” nearly every publication worth their salt will feature Riesling high on their list.

But maybe they’re all wrong and the salt they’re worth is more Morton’s table rather than fleur de sel. Could Roger Morris be right and everyone else is just “barking up the wrong grapevine” about Riesling?

Courtesy of Memegenerator

Of course, everyone is entitled to their opinion.

Though here, in favor of full disclosure, I should note that I’ve quite publically disagreed with other articles that Roger Morris has done in the past.

But I don’t doubt Morris’ sincerity when he laments how often he wishes he’d ordered something else when pairing Riesling with food. Admittedly, though, I do wonder what in the world he’s eating. There are so many amazing cuisines in the world–Asian, Indian, Soul Food, Caribbean, Hispanic, etc.–that are bursting with “precocious” flavors that need a similarly precocious counterpart.

Yes, Riesling will most definitely overwhelm and clash with grilled cheese. But duck breast with red Thai curry and sticky jasmine rice? The thought of pairing that with ANY of the Rieslings I’m going to talk about below makes my mouth water.

Which brings me to my proposal to convert a Riesling skeptic into a Riesling saveur.

Send Roger Morris to Mudgee.

Interestingly, in that Wine Enthusiast article, Morris does recommend 2016 German Riesling as potential birth year wines to save. So he at least recognizes the immense aging potential of Riesling. Something that the 2010 Gilbert Riesling amply demonstrates as well.

For those of you who are thinking, “What the heck is Mudgee?” Don’t despair. That’s a frequent thought of wine lovers when it comes to this thoroughly under-the-radar gem in the New South Wales region of Australia.

While most folks justifiably know about the Hunter Valley when they think of New South Wales, it is well worth taking the 4-hour trek west from the Hunter over the Blue Mountains to experience the delicious combination of food, wine and hospitality in Mudgee.

Full disclosure part III: While the food and wine as well as travel to Mudgee from the Hunter were sponsored by Visit Mudgee Region as part of the Wine Media Conference, the wife and I paid for our own travel to Australia and hotel accommodations.

But we fell in love with the region and are already planning a return trip with friends. Heck, my wife was checking out real estate prices before we left. Because now, apparently, Mudgee is high on her list of places to retire to. The last trip that got her googling land prices was St. Emilion in Bordeaux. The wine, food and people of Mudgee impressed us that much. (And it’s WAY cheaper than St. Emilion too :P)

However, I’m not a Food or Travel blogger so this really won’t be a food or travel piece.

It’s just not my personal style. Instead, I’ll be linking to a few of my blogger friends who can give you a little more feel of Mudgee. All of their sites and IGs are well worth following.

But I will highlight 3 Mudgee cellar doors that I think would give Roger Morris some food for thought about Riesling.

Robert Stein Winery and the Pipeclay Pumphouse

Kangaroo tartare and Riesling? Sure, why not?

This is the show stopper and should be on the bucket list for any food and wine lover. But it’s a particular must-stop for Riesling fans (& skeptics) because of winemaker Jacob Stein’s passion for the grape. He makes 3 Rieslings (dry, half-dry and reserve) sourced from both his family’s 40+-year-old estate vines and other historic vineyards in Mudgee like the Miramar vineyard.

His Rieslings go for more of an Alsatian-style with a rich-mouth-filling texture that is exceptionally well-balanced by zippy acidity. Despite being a warm region, Mudgee’s altitude with vineyards going up to 1100m (3600 ft) above sea level encourages a sharp drop in temperatures at night. This maintains acidity and freshness of fruit flavor that you see throughout Mudgee’s wines.

Sharon Parsons of SpaWineFood posted a great rundown with pics of our group’s lunch at Robert Stein’s on-site restaurant, Pipeclay Pumphouse.

I got a chance to try the 2019 Dry and 2018 Half-Dry Rieslings with several courses prepared by Jacob Stein’s brother-in-law, chef Andy Crestani.

The Dry Riesling was my favorite with it going particularly well with the scallop boudin blanc and truffled pea. Oh, and the house-made pork rillette with this Riesling was to die for! The added weight of the residual sugar gave the Half-Dry Riesling enough body to hold up to the kangaroo tartare and sweet potato. Yes, I ate kangaroo and it was surprisingly tasty. But that could be because it was made really well and had a great wine pairing partner.

I’m not a mussels person, but both my wife and Diane Letulle of WineDineGo were fans of the Half-Dry Riesling pairing with those.

The Cellar by Gilbert

Will Gilbert, a 6th generation winemaker, made some of the most exciting wines that I tasted on the entire trip. Expect to see a future post with me raving about more of their wines. But for now, I want to highlight how delicious Gilbert’s 2015 & 2010 Eden Valley Rieslings were paired with locally sourced charcuterie and cheeses made by High Valley Cheese Company in Mudgee. The brie, in particular, was melt-in-your-mouth luscious. The high acidity of both Rieslings served as a nice contrast to the heaviness of the cheese.

The choice of Eden Valley as the source for their Rieslings was very deliberate.

Will Gilbert of Gilbert Family Wines

Will’s great great great grandfather, Joseph Gilbert, pioneered Riesling in Eden Valley and founded the iconic winery Pewsey Vale Estate.

A sub-region of the Barossa zone in South Australia, the Eden Valley is another region that defies expectations when it comes to producing intensely vibrant Riesling. However, while cooler than neighboring Barossa Valley, these Rieslings still shows ample weight with ripe lime and a generous mouthfeel. With only a smidgen of residual sugar–that I doubt the average wine consumer would notice–both the 2015 & 2010 had mouthwatering acidity.

2010 tasted distinctly drier and was starting to develop some of the petrol notes, which are, understandably, controversial. While I’m firmly in the “I love it!” camp, I accept that petrol in wine is a lot like Brett (A Spice of Brett). So I don’t blame folks like Roger Morris if that’s a bit too much.

Sharon Parsons of SpaWineFood, again, has another lovely write-up about our evening at Gilbert along with several of Will Gilbert’s other outstanding wines.

Moothi Estate

Jess and Jay of Moothi Estate

The Mudgee region takes its name from the local aboriginal word Moothi which means “nestled in the hills.” You get a sense of what the original Wiradjuri were talking about when you take in the gorgeous views at the family estate of Jess Chrcek and her husband, Jay. Like most cellar doors in Mudgee, Moothi Estate provides snacking platters of locally sourced meats, cheese and produce that folks can pair with wines while soaking up the sights.

Steve Noel of Children of the Grape has a few photos of those sights on his Instagram and write-up about our tour of Mudgee.

The 2019 Mudgee Riesling, again, stood out from the pack. But this was quite different compared to its peers. It would undoubtedly challenge Roger Morris’ sentiment that Rieslings are “too fragrant” and that “…if someone were wearing Eau de Riesling as cologne or perfume to a wine tasting, we would send them to the washroom to hose off before taking a seat.”

When the Moothi Riesling was poured, at first I didn’t hear what it was.

The beauty of Riesling is its diversity. Even in the same region, it’s far from monolithic.

Smelling it, my thoughts originally went towards Italian whites. Maybe something like a Soave?

The aromas were undoubtedly pleasant, a mix of peach and citrus zest. But they were distinctly on the medium to medium-plus side of the intensity scale rather than the high octane aromatics of Riesling.

However, the palate was all-Riesling. Mouth-watering acidity that made the flavors of aged cheeses and salume do the tango on your tongue.

I would gladly enjoy savoring the sights of Mudgee on the patio with a platter and “Eau de Moothi Riesling.”

And I think after a thoroughly memorable experience to the Mudgee region, Roger Morris would too.

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Wine Shops’ Biggest Mistake

Amber LeBeau in Shopping for Wine

Published on December 5, 2019

On Reddit, there’s an interesting thread by a retail manager seeking advice about what consumers want in a wine shop. There’s a lot of replies focusing on selection, staff training and holding frequent tastings–which all good wine shops should do.

But the biggest mistake that wine shops make, regardless if they’re a boutique indy or big box retailer, is not hiring the right people.

Too often wine shops think they need to hire either:
A.) “Wine People” who are super knowledgeable about wine and love sharing that passion with customers.

B.) Salespeople with smooth selling skills that can sling bottles to anyone.

But what they really need is C.) People who genuinely like LISTENING and helping other people.

What makes or breaks every wine shop (or winery tasting room for that matter) is the abundance or lack of empathic listeners.

Wait! What’s wrong with hiring “wine people”?

Wine people are great. They’re my tribe and this post isn’t a criticism of them. But I’ve spent a lot of years working retail and many more as a consumer. While I’ve encountered many wine people and salespeople at shops, only around a third of them knew how to engage me enough to open up my wallet and eagerly want to come back to their stores.

Who’s a good boy? Who’s a good listener?

That’s because wine and salespeople spend far too much time talking than they do listening. It becomes all about sharing their passion and their knowledge about the wine instead of cultivating the customer’s own passion.

As the famous Diogenes quote begins, “We have two ears and only one tongue…”. Even though the tongue is so important to us in the wine industry, sometimes we do need to give it a break.

Yes, it’s great that you’re passionate about wine and want to share that passion with customers.

Yes, it’s wonderful that you can describe all the ways that South African Cap Classique is similar and different from Champagne.

But knowing all the crus of Beaujolais is not going to help you connect to a customer who would probably be happier walking out of your store with a fleshy California Pinot or Spanish Garnacha.

Only empathetic listening–asking more questions instead of telling more details, seeking to understand the customer rather than trying to get the customer to understand the wine–truly “builds relationships.”

And isn’t that the goal of every wine shop? To build enduring and lasting relationships with customers?

An empathic listener is worth more to a wine shop than an MW or MS.

Wine knowledge can be taught. Good wine shops should never scrimp on their staff training programs.

Thankfully not how passion for wine is spread.

And while, yes, passion is contagious, it’s not an airborne contagion. It doesn’t get picked up in the mouth spray of words.

Passion needs to be ingested. It needs to be consumed–which requires a deliberate action on the consumer’s part. But that action is only going to be taken after developing genuine trust in the person trying to share that passion pill with you.

And how much do you trust someone that is a poor listener?

A tip for pegging the empathic listener in your wine shop.

Whether you’re doing a hiring interview or staff evaluation, my favorite trick is to do a blind tasting with them. But the key is to tell the person that you are blinding them on one of your absolute favorite wines.

The Wine People will be caught up in the blind tasting part. They’re going to be trying to guess what it is and maybe showing off their knowledge.

The Salespeople will be zeroing in on what they think are the best parts of the wine. That’s because they’re looking for angles and thinking of how they would be selling it.

The Empathic Listener will be focusing on figuring out what you like about the wine and asking questions about it.

The good news is that empathetic listening can be taught. Though I’ll admit it’s not easy. As a wine person myself, it took me a long time on the sales floor to retrain my instincts. I always wanted to go full throttle in sharing all the fantastic details and stories about the wines I was passionate about.

The best tool I’ve found is to keep that Diogenes quote top of mind and regularly repeat it.

“We have two ears and only one tongue in order that we may hear more and speak less.”

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60 Second Wine Review — Bruno Paillard Première Cuvée NV Brut

Amber LeBeau in 60 Second Reviews, Champagne

Published on December 4, 2019

A few quick thoughts on the Bruno Paillard Première Cuvée NV Brut Champagne.

Note: This wine was a sample.

The Geekery

Bruno Paillard founded his eponymous house in 1981 when he was just 27 years old. Right away, Paillard forged his own path, pioneering the use of back label disgorgement dates in 1983.

He also took a considerable gamble for a young house by forgoing the tricky 1984 vintage because the quality didn’t meet Paillard’s standards. In her book, Champagne, Master of Wine Serena Sutcliffe noted that this hard decision cost Paillard over 1 million francs but solidified his quality-minded reputation.

Today, Bruno Paillard owns 32 ha (79 acres) of vineyards, which covers about 60% of their production. These include choice plots in the Grand Cru villages of Oger, Le Mesnil and Verzenay as well as highly esteemed Premier Cru vineyards in Cumières. All estate vineyards are farmed sustainably, with many plots organic and biodynamic.

The Première Cuvée is 45% Pinot noir, 33% Chardonnay and 22% Meunier, partially fermented in oak barrels with MLF allowed. The blend includes up to 50% reserve wines aged in a modified solera system that Paillard developed in 1985. This is impressive considering many NV usually only have 20-40% reserve wine.

Paillard treats his NV like a vintage Champagne with 3 years on the lees before disgorgement and dosage of 6 g/l.

The Wine

The zesty citrus nose morphs into a round custardy mouthfeel.

High-intensity nose. Ripe apple with zesty lemon rind. Roasted almonds add a smokey note.

On the palate, the ripeness of the apple comes through. But the creaminess of the mouthfeel makes the lemon more custardy. Very well balanced with the dosage and lively high acidity. Long finish keeps the smokey notes and adds a little ginger spice.

The Verdict

This is truly an NV that over-delivers at vintage Champagne level. Exceptionally well made with excellent complexity. It’s averaging around 46 euros ($51), but if you can find this in the US for under $70, you’re getting a steal.

BONUS GEEKERY

Really enjoyed this Bruno Paillard interview with Lisa Denning of Grape Collective about organic viticulture in Champagne.

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Geek Notes: Top 5 YouTube Videos on Sherry Wine

Amber LeBeau in Geek Notes, Wine Knowledge

Published on December 3, 2019

Want more Sherry geeking? Check out my post on the 8 Myths about the Sherry Solera System that even Wine Geeks Believe.

When it comes to studying wine, I’m a fan of taking a multi-prong approach to learning. Reading wine books and crafting flashcards are great, but your goal should be more than just rote memorization.

To have the info really stick with you, you need to make it meaningful. That involves connecting the concepts to something else that you’ve already learned or experience. For me, that “experience” part is vital. Of course, the very best way to learn about a wine region is to actually visit the place and talk to the people who make it.

But that’s not always possible to do. So I find the next best thing is to seek connections between the material I’m learning to other audio and visual experiences. I’ve talked before about how useful I find wine podcasts to be in supplementing book learning. Often these podcasts feature interviews with people intimately connected to the wine I’m studying. I find that hearing, in their own voice, key insights will solidify these details more in my mind.

That takes care of the audio component, but what about the visual? What’s a good way to get a feel for a wine region and the culture that shapes its wines? This is where the oodles of free content on YouTube steps in.

Now not everything on YouTube is great.

While I’ve found tons of useful stuff, a lot of it is just “meh.” It takes a bit of effort to find the videos (especially in English) that have truly educational content. One of the things that you’re going to have to wade through is promotional material done by wineries, retailers & distributors. These aren’t necessarily bad (though I’ve found plenty of errors in many retailer & distributor videos). But you have to remember that the goal of these vids is more about selling wine than teaching.

I also recommend having some chamomile tea while studying Manzanilla. Not only is it a trademark tasting note but also the word “Manzanilla” is the Spanish name of chamomile.

There is also a lot of wine video content that focuses on wine reviews (a la Gary Vaynerchuck’s old WLTV format). Again, these aren’t bad but, from a wine student’s POV, there’s minimal value in the tasting notes of other people. You can read reviews if you want. Watching someone sniff, sip and spit on camera to tell you the same thing isn’t going to help you understand the influence of biological aging under flor any better.

But having a glass of Manzanilla yourself, though, can make a world of difference. Especially if you’re pairing that glass with watching aerial drone shots of just how close Sanlúcar de Barrameda is to the Atlantic’s influences while listening to a winemaker describe the conditions they need to maintain flor.

That will go much further in hammering home those fundamental concepts than any wine review ever will.

My criteria:

In compiling this list below, I focused on the videos that I think put a “face” on the Sherry wine region beyond pictures & descriptions in wine books. Not all of these videos will have stellar production value. But I do believe that everything here delivers enough meaningful content to warrant the time to watch them.

Of course, this list won’t be exhaustive. So if you know of another great Sherry wine video, please post them in the comments!

**GuildSomm’s The Wines of Sherry (11:01)**

By far, GuildSomm produces some of the best content that any wine student can find. Well worth subscribing to their channel!

At the (5:40) mark, there is an excellent demonstration of how the fractional blending of the solera system takes place. However, the narration and explanation of the tools used for this process is better in Jamie Goode’s short (2:39) video.

**The Gastro Traveler’s All About Sherry! || The secrets behind Spain’s misunderstood wine! (10:09)**

A great video to help you get a “feel” of the Jerez region with several worthwhile interviews. I also enjoyed paying attention to the writings and markings on the barrels during the bodega visits–spotting even a rare vintage Añada barrel at Tio Pepe at the (4:09) mark.

**The Culinary Institute of America’s Sherry Wine of Andalucía (9:49)**

It’s no surprise that a video from the CIA would focus a lot on the food pairing qualities of Sherry. But I found this immensely useful in developing blind tasting strategies for the various styles of Sherry by connecting them to food pairing concepts. Now when tasting a Sherry blind, I’ll let my mind wander towards what kind of food I want to pair it with–matching intensity & weight, bridge ingredients, etc. It’s been helping.

**Paul Gormley & Antonio Souto’s Discovering Jerez/Sherry (25:28)**

The Gormley video is not on the same scale when it comes to production quality as the previous three videos. It looks like a travel video from the early 1990s. But there is still some good content here with interviews and visuals of the region and winemaking.

In particular, I like where César Saldaña, the director of the Consejo Regulador, goes into more details about Sherry food pairings than he did in the CIA video above. For instance, I sometimes have difficulties distinguishing Amontillados from Olorosos. But at (5:23), Saldaña talks about pairing Amontillado with strong tuna and poultry while Oloroso is more for robust red meats. With Amontillados having more salinity and aldehydes from its partial time under flor, I can see those flavors going towards seared tuna much better than they would for a sirloin.

**Vinos de Jerez TV’s Sherry Wines (6:58)**

The dramatic music and narration of this video is hilariously hokey. However, even if you mute the audio, there are still a lot of great visuals of the vineyards and winemaking of Sherry. Starting at the 2:09 mark to 3:09, there is some cool “History Channel” type footage of Sherry’s history that I’ve not seen from other sources. It’s pretty much that one single minute of content as to why this video made the list.

But I will say, after a couple glasses of Sherry (and not spitting), the groan-worthiness of the over-the-top narration becomes immensely amusing.

BONUS: The Unknown Winecaster

This falls outside of my criteria of highlighting YouTube videos that give a “feel” for a wine region. But the Unknown Winecaster is a channel that every wine student should subscribe to. He did a four-part series on Sherry that is broken down into very manageable bites.

Part 2 Sherry Winecast https://www.youtube.com/watch?v=jpcJ1INaknY

Screenshot from Part 2 of the Unknown Winecaster’s series on Sherry (July 20th, 2018)

Part 1 (12:18) – An Intro, the grapes & region
Part 2 (11:45) – The production process
Part 3 (12:47) – The different styles
Part IV (8:32) – Special age designations and food pairings

Essentially these are free wine classes with high-level content delivered on Powerpoint that the Winecaster narrates. If you’ve ever taken an online university course, these winecasts will give you déjà vu. But I mean that as a compliment and testament to the academic quality of the material.

A Tip:

In my opinion, the best way to use these winecasts is as a review after you’ve done the bulk of your studying and just before you take your exam. If you start with these in the beginning, you’re going to get bogged down in taking notes instead of really listening or absorbing the content.

By using these winecasts as a review tool, you can sit back and focus only on the material that jumps out to you as unfamiliar. And, believe me, no matter how much you’ve studied or think that you have a region down pat, I guarantee you that the Unknown Winecaster will drop a little nugget of knowledge that you haven’t stumbled upon yet.

For me, it was being introduced to the albedo effect

This triggered a light bulb moment in how the reflectiveness of the white Albariza soils helps with water retention.

It’s particularly crucial for wine students pursuing WSET certifications to be able to move beyond listing facts towards connecting those concepts to how it impacts the vine & wine.

Every wine student will memorize the advantages of Albariza.
It’s not very fertile.
It retains water.
The clay and silica mixed with the limestone form a crust to reduce evaporation.
It’s very crumbly and allows roots to penetrate deep.
It stays cool but reflects heat on the canopy to aid ripening.

That last part on reflectiveness is almost always connected in rote memorization to the impact on the grapes (staying cool to maintain what little acidity Palomino has as well as allowing leafier canopies for shading without jeopardizing ripeness). Yet, that albedo effect cooling also plays a key role in limiting the evaporation of the water in the soils. It makes perfect sense when you stop and think about it so I feel silly that it hadn’t clicked earlier. But it’s one of those connections that you often overlook when you’re memorizing flashcards.

This is the value in taking a multi-prong approach to your wine studies. You never know what’s going to flip that light switch.

Those are my picks. What’s your favorite wine video about Sherry?

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Terroir Sundae

Amber LeBeau in Millennials, Wine marketing

Published on December 2, 2019

As a wine student, I’m always knee-deep in terroir. Working through the WSET Diploma, the enduring question that runs through every wine is: Why are you the way you are?

The TL;DR answer is usually “Terroir”-that vague French word which encapsulates all the natural elements of a vineyard and vintage. Over the last couple of decades, that term has evolved like the ice cream sundae from a soda float of “somewhereness” to 3 scoops of soils, topography and climate topped by a cherry of tradition.

Fantastic stuff for study guides and wine books but dreadfully boring for wineries trying to reach the lucrative Millennial market.

Somewhereness still matters. But not in the way we think.

Terroir is essential, no doubt. Ultimately the quality of the sundae depends on the base ingredients that are the foundation for the whole dish.

Is it Spanish? Is it French? Secretly Aussie? Most folks aren’t going to care as long as it’s tasty and a good value.

However, wine writers, such as Master of Wine Tim Atkin, have long noted that the increasing globalization of wine (and the general apathy of consumers) is making those folks who are genuinely interested in the nuances of terroir a minority.

But across the world, wineries still need to find ways to stand out from the pack–to trumpet their distinctiveness. They still need to give consumers a reason to choose their sundae over all the other sundaes and derivatives out there.

So why not lean in hard on the quality ingredients you’re using? After all, isn’t that what everyone else is doing?

However, those aren’t the questions that wineries should be asking. They certainly aren’t the questions that most Millennial wine consumers are asking. Instead, with so many options competing for attention and wallets, the more pertinent question is, “How hard am I making it for consumers to enjoy my terroir sundae?”

Spoonfed

Wine is a unique commodity in that we willingly create multiple barriers to entry. There are price points and availability, of course, but also a substantial education barrier.

To really “get” the differences between various terroirs and why some wines are worth hunting and paying more for, requires a fair degree of knowledge on the consumer’s part. It’s a level of expertise that we routinely take for granted. There is this assumption that if a consumer likes wine, then they’ll eventually “get serious” enough to invest time and effort into learning about it.

Meanwhile–while we’re waiting for consumers like those pesky Millennials to “get serious”–we still desperately want them to enjoy (and buy!) our sundaes. “You want something distinctive? Here is our world-class terroir with a unique combination of natural factors that gives our wine a ‘sense of place’!”

Granted, it could still be a fun experience. But maybe not the kind of experience worth splurging for top-shelf stuff.

But without the “utensil” of education needed to understand those natural factors and what makes them unique, we’re basically just giving consumers a sundae with no spoon. Sure, they can dig right in, but it’s going to get messy.

Don’t forget the cherry on top.

However, there is one part of the sundae that you don’t need any help or utensils to enjoy–and for many, it’s the best part.

The cherry.

It’s the stories, traditions and people behind the wine. While often overlooked, this is still an immutable part of the terroir sundae. But, more importantly, it’s the tangible part that consumers don’t need a long spoon of wine education to devour.

This is because people relate to people. Even if the stories and traditions are worlds apart from their own, it is far easier for folks to connect to these human elements than it is to soils, topography and climate.

It’s also the one part that every winery can absolutely nail with their marketing message–regardless of how spectacular the rest of their terroir really is.

Your sundae might not have hand-churned, French vanilla ice cream sourced from grass-fed cows that received daily deep tissue massages. But fresh homemade Maraschino cherries make even store brand scoops tastier.

Likewise, you might not have vineyards in the blessed terroir of Chablis, Barolo, Hunter Valley or the Stags Leap District, but remember that consumers are going need a long spoon to dig into what makes those sundaes special.

So work with what you have and don’t forget the best part.