Tag Archives: YouTube

How Can We Make Virtual Wine Tastings Less Sucky?

Amber LeBeau in Wine marketing, Wine Tasting

Published on April 11, 2020

Note: This piece was mentioned in Meiningers Wine Business International’s April 15th, 2020 article “Can virtual wine tastings be saved?” by Robert Joseph

The last few weeks, I’ve been wrapping my head around the new abnormal. This has included indulging in the smorgasbord of virtual wine events that have sprung up everywhere. They’re fairly easy to find via social media and handy calendar pages. But while several events, such as Master of Wine Rebecca Gibb’s Lockdown Wine Quiz, have been terrific distractions, most of the virtual wine tastings held by wineries have been absolute duds.

Which has really bummed me out.

I was very high on this idea. Virtual tastings seemed like an excellent way for wineries to stay connected while generating revenue with the sale of VT wines for the events.

While sommeliers, retailers and bloggers have also been hosting virtual wine tastings of their own, I focused on winery VTs to see how they were adapting to this platform. But after sitting in on numerous virtual tastings (or watching the post-broadcast YouTube recording) from wineries big and small, US, Australia, UK, France–one consistent theme emerged.

Most of these events are boring as hell.

I’ve not seen a winery publicize data from their virtual tastings. But for the ones that have conducted multiple events, I’m willing to bet that they’re already seeing a participation drop as we move from novelty to reality.

However, rather than scrap the idea altogether, we should take a critical look at where these events may be falling short.

Other writers, such as Antonio from Wine and Other Stories, have offered feedback and suggestions from a consumer’s POV. But I want to focus on how these virtual tastings are likely failing with their two main objectives (building connections & generating revenue)–and how we can reframe them to make them more effective.

It’s hard to make a connection when you’re missing the critical connecting link.

This is the Achilles’ heel of winery virtual wine tastings. They want to “bond” and connect with consumers over bottles of wine that the person on the other side of the screen probably doesn’t have. Even tastings that are tied to wine club shipments or special VT kits are hampered by limitations as most people don’t want to open up multiple bottles at once. And you certainly can’t bank on everyone having a Coravin at home.

Few things increase the “suckitude” of a virtual wine tasting more than listening to folks go on and on about a wine that you’re not tasting. It doesn’t feel like a chat or a connection. At best, it’s a wine review of something that you might be interested in buying in the future.

But consumers don’t want to devote much time and attention listening to wine reviews. Think of why digital-savvy wineries tend to keep their “About this Wine” video clips reasonably short. You lose people’s interest droning on about wines that they’re not tasting.

Sometimes, you even lose it while they are tasting.

The goal shouldn’t be to connect over the wine but to connect with the people.

Now we’re not going to abandon objective #2 (generate revenue) completely. But if wineries want to make virtual wine tastings a long term success then they have to divest from the “tasting” part that’s limiting their reach. Instead, we need to start thinking of these events as FaceTime Podcasts.

Every winery should make it a priority to check out Levi Dalton’s I’ll Drink to That! podcast before they even think of doing another virtual wine tasting. These fireside chats with winemakers and other industry folks are chockful of best practices on how to maintain a wine lover’s interest for an hour (or more).

Many episodes of IDTT start with a special offer to buy a wine from the featured guest.

I haven’t yet hunted down a bottle of Hanno Zilliken’s Saarburger Rausch Riesling but this winery is still top of mind even 5 years after I first listened to this episode.

But that single wine is never the focus, nor are the chats ever bogged down with tasting notes and minutiae–even though they can get plenty geeky. Instead, Dalton keeps the attention on the person behind the wines. And it’s not just the stories or anecdotes that are superb. In the interactions between Dalton and his guests, you get a feel of their personality and presence. They become real and more than just a name or label.

There’s scarcely an episode of IDTT featuring a winemaker which doesn’t make me more interested in finding that producer’s wines. Even if I don’t immediately buy them, seeds have been planted that make their brands more likely to blossom, top-of-mind, when I see them on a wine list or retail shelf.

Before even tasting a drop of their wine, a connection has been forged.

Now think of combining that seed-planting with digital video and interactive platforms.

The advantage of a virtual wine tasting is that folks can see the winemaker interacting in real-time. They can ask questions and have them answered live on screen. That’s freaking cool and we should be excited about this potential.

These are powerful tools to build strong connections with consumers. So why limit them to just people who already know your brand and have pre-bought your wine?

You want the reach and effectiveness of a podcast. The difference between a virtual wine tasting and a “FaceTime Podcast” is like fishing with a small hand net vs. a large casting one.

Cast with a bigger net. Broaden your web event’s topic.

By far, one of the better virtual wine tastings I watched was done by Elizabeth Vianna of Chimney Rock Winery in the Stags Leap District. Now, yes, I am admittedly biased because I clearly adore Chimney Rock wines. But over the past few weeks, I’ve sat through at least a half-dozen virtual tastings, FB and IG live events done by other wineries I equally love that were thoroughly lackluster.

I want to highlight Chimney Rock’s tasting because it has both the inherent limitations of VTs (focus on a pre-sale kit of wines) as well as the tantalizing hints of what a good “FaceTime Podcast” could be like.

While talking about the four wines in front of her, Vianna kept dropping intriguing tidbits that spoke to broader topics about vintages, blending, aging wine, etc. While answering questions from the audience, more fertile themes emerged that could be their own dedicated topic for future events.

For example.

(6:33) Ying & Yang of blending hillside fruit vs. valley fruit

(8:06) The “Lazy Winemaker Vintages” of 2013, 2014, 2015

(17:34) When should I drink this wine?

(20:50) Why Cab is king

(21:50) Winemakers as interpreters instead of creators, aka “What happened in 2012”

(27:25) The 2011 vintage, aka “What would happen if Napa Valley had Bordeaux weather in a tough year.”

(40:04) White wines for red wine drinkers

All of these could be done inclusively while still prominently featuring a winery’s wines.

Picture promoting this kind of an event.

The 2013, 2014 and 2015 vintages produced some spectacular wines in the Napa Valley. With droughts and Mother Nature doing a lot of the heavy lifting, these vintages are playfully nicknamed “The Lazy Winemaker Vintages.” Join us this Saturday, April 4th, with your favorite 2013-2015 Napa wine as our winemaker answers your questions and takes you through what made these years special. Don’t have a bottle handy? We’ve got you covered [link to store], but you can bring anything you like.

Throughout the event, you’re featuring your wines from those vintages but they’re more like “product placement” props. People are still seeing the labels and getting your insights on how the vintages shaped those wines. There’s plenty of seeds being planted to intrigue the consumer. However, because the focus is on the vintages, rather than those specific wines, the audience doesn’t feel left out or that the event isn’t relevant to them if they’re not tasting the exact same wine you are.

Also, your content becomes way more useful and searchable for people to discover down the road. A YouTube video with strong keywords in the title like “Why Cabernet Sauvignon is King in Napa Valley” is going to get a lot more views over the years than “Live Tasting Event April 4th” or “March Wine Club Shipment Live Event”.

Long term vs. short term thinking

The current en vogue of virtual wine tastings built around wine club shipments and VT kits might produce some short-term revenue. I don’t discount that that is incredibly important right now.

But their inherent limitations still mean that you’re fishing with a small net that’s not going to get much bigger. And you’re relying on those existing consumers to stay interested enough in the “virtual tasting” format to continue participating. While it’s too early to have any concrete data, the shelf life for VTs doesn’t seem very promising.

But the potential of these online tools is extremely promising. We just need to continue to innovate and experiment on how we use them.

The key to remember is that even when you’re not selling bottles, you’re still selling your brand. You’re selling your passion, personality and insights.

You’re planting seeds.

Subscribe to Spitbucket

Geek Notes — The Best Podcasts on Blind Tasting

Amber LeBeau in Blind Tasting, Geek Notes

Published on January 18, 2020

Just a quick post today as I’ll be traveling and studying over the next few days. I’m heading to London for my Sparkling and Fortified wine exams on the 22nd. (Wish me luck!) While I might be able to sneak in a 60 Second Review, I’ll wrap up my series on the superlatives and exceptions of Champagne when I get back.

However, as part of my studies, I’ve been reviewing several of my favorite podcasts on blind tasting that I thought I’ll share. If you know of anyone having blind tasting exams coming up, this is a great list to email them.

Screenshot of Interpreting Wine

Interpreting Wine with Lawrence Francis

I haven’t written a full review of an Interpreting Wine episode yet. But after being recommended this podcast by Noelle Harman of Outwines, I’ve been really digging it.

Francis conducted an excellent series of interviews on blind tasting sparkling and fortified wines with (now) Master of Wine Christine Marsiglio and Jim Gore of the Global Wine Academy. They are absolute “must-listen” for anyone taking WSET Diploma exams.

Ep 263: Prosecco | Sparkling tasting with WSET (20:48)

Ep 264: Cava | Sparkling tasting with WSET. (19:47)

Ep 265: Champagne | Sparkling tasting with WSET (25:57)

Ep 353: Jim Gore, The Science of Taste, Blind Tasting Series. (43:23)

Ep 354: Jim Gore, Fortified Tasting, Blind Tasting Series. (27:03)

UK Wine Show with Chris Scott

I did a feature on the UK Wine Show covering episode 111 with Ian D’Agata. Chris Scott is a WSET educator for Levels 1-3, so his episodes give a good idea of what examiners are looking for. While not speaking to the Diploma level, these podcasts are still a very useful review of the WSET’s systematic approach to tasting.

Decoding the WSET L3 SAT Part 1 – Eyes (8:58 with interview only)

Decoding the WSET L3 SAT Part 2 – Nose. (15:15)

Decoding the WSET L3 SAT Part 3 – Mouth. (25:02)

Decoding the WSET L3 SAT Part 4 – Conclusions (11:48)

Godfrey Spence series

Godfrey Spence is a WSET educator and Decanter World Wine Awards judge. He’s also the author of The Port Companion.

How to taste wine the WSET SAT L3 way with Godfrey Spence Part 1 (14:35 with interview only)

How to taste wine the WSET SAT L3 way with Godfrey Spence Part 2. (16:28)

How to taste wine the WSET SAT L3 way with Godfrey Spence Part 3 (10:17 )

How to taste wine the WSET SAT way with Godfrey Spence. The Nose. (12:50 with interview only).

How to taste wine the WSET SAT way with Godfrey Spence The Mouth – Part 1 (14:08)

How to taste wine the WSET SAT way with Godfrey Spence The Mouth – Part 2 (14:59)

GuildSomm

I’ve featured the Guildsomm podcast on a couple of Geek Notes about Champagne. For wine students, it’s truly one of the best wine podcasts you could subscribe to.

The episodes below tend to take a very technical approach. While there are notable differences between the blind tasting exams for the Court of Master Sommeliers and those of the WSET/MW programs, piecing together the underlying theory is still the same.

As I mentioned in my post on the Top 5 YouTube Videos on Sherry Wine, GuildSomm also has a YouTube channel. This is another tremendous resource which often has videos on blind tasting. I’ll share below the first part (7:05) of a great series on playing 20 questions with blind tasting.

2013 Blind Tasting Series Part 1/3 (30:51)

2013 Blind Tasting Series Part 2/3. (33:31)

2013 Blind Tasting Series Part 3/3 (1:00:29)

Three Approaches to Blind Tasting (57:50)

Blind Tasting Questions (1:03:14)

Podcast: Interview with John Hoskins, MW on the tasting exam for the Masters of Wine (45:49)

Blind Tasting & Poetry with Master of Wine Nick Jackson on his book Beyond Flavour (51:36) – I was lucky enough to get a copy of Jackson’s new book and I highly recommend it.

Know of any other great podcasts on blind tasting?

Post them in the comments. I’m always on the hunt for more recommendations.

Subscribe to Spitbucket

Geek Notes: Top 5 YouTube Videos on Sherry Wine

Amber LeBeau in Geek Notes, Wine Knowledge

Published on December 3, 2019

Want more Sherry geeking? Check out my post on the 8 Myths about the Sherry Solera System that even Wine Geeks Believe.

When it comes to studying wine, I’m a fan of taking a multi-prong approach to learning. Reading wine books and crafting flashcards are great, but your goal should be more than just rote memorization.

To have the info really stick with you, you need to make it meaningful. That involves connecting the concepts to something else that you’ve already learned or experience. For me, that “experience” part is vital. Of course, the very best way to learn about a wine region is to actually visit the place and talk to the people who make it.

But that’s not always possible to do. So I find the next best thing is to seek connections between the material I’m learning to other audio and visual experiences. I’ve talked before about how useful I find wine podcasts to be in supplementing book learning. Often these podcasts feature interviews with people intimately connected to the wine I’m studying. I find that hearing, in their own voice, key insights will solidify these details more in my mind.

That takes care of the audio component, but what about the visual? What’s a good way to get a feel for a wine region and the culture that shapes its wines? This is where the oodles of free content on YouTube steps in.

Now not everything on YouTube is great.

While I’ve found tons of useful stuff, a lot of it is just “meh.” It takes a bit of effort to find the videos (especially in English) that have truly educational content. One of the things that you’re going to have to wade through is promotional material done by wineries, retailers & distributors. These aren’t necessarily bad (though I’ve found plenty of errors in many retailer & distributor videos). But you have to remember that the goal of these vids is more about selling wine than teaching.

I also recommend having some chamomile tea while studying Manzanilla. Not only is it a trademark tasting note but also the word “Manzanilla” is the Spanish name of chamomile.

There is also a lot of wine video content that focuses on wine reviews (a la Gary Vaynerchuck’s old WLTV format). Again, these aren’t bad but, from a wine student’s POV, there’s minimal value in the tasting notes of other people. You can read reviews if you want. Watching someone sniff, sip and spit on camera to tell you the same thing isn’t going to help you understand the influence of biological aging under flor any better.

But having a glass of Manzanilla yourself, though, can make a world of difference. Especially if you’re pairing that glass with watching aerial drone shots of just how close Sanlúcar de Barrameda is to the Atlantic’s influences while listening to a winemaker describe the conditions they need to maintain flor.

That will go much further in hammering home those fundamental concepts than any wine review ever will.

My criteria:

In compiling this list below, I focused on the videos that I think put a “face” on the Sherry wine region beyond pictures & descriptions in wine books. Not all of these videos will have stellar production value. But I do believe that everything here delivers enough meaningful content to warrant the time to watch them.

Of course, this list won’t be exhaustive. So if you know of another great Sherry wine video, please post them in the comments!

**GuildSomm’s The Wines of Sherry (11:01)**

By far, GuildSomm produces some of the best content that any wine student can find. Well worth subscribing to their channel!

At the (5:40) mark, there is an excellent demonstration of how the fractional blending of the solera system takes place. However, the narration and explanation of the tools used for this process is better in Jamie Goode’s short (2:39) video.

**The Gastro Traveler’s All About Sherry! || The secrets behind Spain’s misunderstood wine! (10:09)**

A great video to help you get a “feel” of the Jerez region with several worthwhile interviews. I also enjoyed paying attention to the writings and markings on the barrels during the bodega visits–spotting even a rare vintage Añada barrel at Tio Pepe at the (4:09) mark.

**The Culinary Institute of America’s Sherry Wine of Andalucía (9:49)**

It’s no surprise that a video from the CIA would focus a lot on the food pairing qualities of Sherry. But I found this immensely useful in developing blind tasting strategies for the various styles of Sherry by connecting them to food pairing concepts. Now when tasting a Sherry blind, I’ll let my mind wander towards what kind of food I want to pair it with–matching intensity & weight, bridge ingredients, etc. It’s been helping.

**Paul Gormley & Antonio Souto’s Discovering Jerez/Sherry (25:28)**

The Gormley video is not on the same scale when it comes to production quality as the previous three videos. It looks like a travel video from the early 1990s. But there is still some good content here with interviews and visuals of the region and winemaking.

In particular, I like where César Saldaña, the director of the Consejo Regulador, goes into more details about Sherry food pairings than he did in the CIA video above. For instance, I sometimes have difficulties distinguishing Amontillados from Olorosos. But at (5:23), Saldaña talks about pairing Amontillado with strong tuna and poultry while Oloroso is more for robust red meats. With Amontillados having more salinity and aldehydes from its partial time under flor, I can see those flavors going towards seared tuna much better than they would for a sirloin.

**Vinos de Jerez TV’s Sherry Wines (6:58)**

The dramatic music and narration of this video is hilariously hokey. However, even if you mute the audio, there are still a lot of great visuals of the vineyards and winemaking of Sherry. Starting at the 2:09 mark to 3:09, there is some cool “History Channel” type footage of Sherry’s history that I’ve not seen from other sources. It’s pretty much that one single minute of content as to why this video made the list.

But I will say, after a couple glasses of Sherry (and not spitting), the groan-worthiness of the over-the-top narration becomes immensely amusing.

BONUS: The Unknown Winecaster

This falls outside of my criteria of highlighting YouTube videos that give a “feel” for a wine region. But the Unknown Winecaster is a channel that every wine student should subscribe to. He did a four-part series on Sherry that is broken down into very manageable bites.

Part 2 Sherry Winecast https://www.youtube.com/watch?v=jpcJ1INaknY

Screenshot from Part 2 of the Unknown Winecaster’s series on Sherry (July 20th, 2018)

Part 1 (12:18) – An Intro, the grapes & region
Part 2 (11:45) – The production process
Part 3 (12:47) – The different styles
Part IV (8:32) – Special age designations and food pairings

Essentially these are free wine classes with high-level content delivered on Powerpoint that the Winecaster narrates. If you’ve ever taken an online university course, these winecasts will give you déjà vu. But I mean that as a compliment and testament to the academic quality of the material.

A Tip:

In my opinion, the best way to use these winecasts is as a review after you’ve done the bulk of your studying and just before you take your exam. If you start with these in the beginning, you’re going to get bogged down in taking notes instead of really listening or absorbing the content.

By using these winecasts as a review tool, you can sit back and focus only on the material that jumps out to you as unfamiliar. And, believe me, no matter how much you’ve studied or think that you have a region down pat, I guarantee you that the Unknown Winecaster will drop a little nugget of knowledge that you haven’t stumbled upon yet.

For me, it was being introduced to the albedo effect

This triggered a light bulb moment in how the reflectiveness of the white Albariza soils helps with water retention.

It’s particularly crucial for wine students pursuing WSET certifications to be able to move beyond listing facts towards connecting those concepts to how it impacts the vine & wine.

Every wine student will memorize the advantages of Albariza.
It’s not very fertile.
It retains water.
The clay and silica mixed with the limestone form a crust to reduce evaporation.
It’s very crumbly and allows roots to penetrate deep.
It stays cool but reflects heat on the canopy to aid ripening.

That last part on reflectiveness is almost always connected in rote memorization to the impact on the grapes (staying cool to maintain what little acidity Palomino has as well as allowing leafier canopies for shading without jeopardizing ripeness). Yet, that albedo effect cooling also plays a key role in limiting the evaporation of the water in the soils. It makes perfect sense when you stop and think about it so I feel silly that it hadn’t clicked earlier. But it’s one of those connections that you often overlook when you’re memorizing flashcards.

This is the value in taking a multi-prong approach to your wine studies. You never know what’s going to flip that light switch.

Those are my picks. What’s your favorite wine video about Sherry?

Subscribe to Spitbucket

Two Great Videos About the Stags Leap District

Amber LeBeau in Napa Valley, Wine Knowledge

Published on December 9, 2018

I’m currently working on a research project about the Stags Leap District in Napa Valley. Despite the region’s fame, I’ve discovered that there aren’t many resources covering the Stags Leap District as its own entity. Virtually every wine book groups the AVA within the patchwork quilt of the greater Napa Valley with maybe a couple pages, at most, dedicated to it.

Photo by Kduck94558. Uploaded to Wikimedia Commons under CC-BY-SA-4.0

A vineyard shadowed by the basaltic palisades in the Stags Leap District of Napa Valley.

Which is a shame. As you peek under the covers and explore this dynamic wine region, it’s almost impossible not to see how distinctive this area and its wines really are.

Over the next couple months, I will be writing several posts about the Stags Leap District and sharing more of my research. But, for now, I want to highlight two great videos on YouTube that are worth watching.

An Introduction to the Stags Leap District’s Terroir

This short (1:19) video features winemaker Michael Beaulac of Pine Ridge Vineyards. He gives some great insights about the uniqueness of the Stags Leap District’s soils. This is important because the Stags Leap District was the first AVA in Napa to be designated based on the distinctiveness of its soils.

Beaulac highlights the importance of the Stags Leap Palisades in influencing the climate of the AVA. You also get a nice view of these rocky, basaltic outcrops of the Vacas in the video as well.

The Very Interesting History of How The Stags Leap District Became an AVA

Next year will be the 30th anniversary of the establishment of the Stags Leap District AVA. And, whoa nelly, was it a journey to make that happen!

Stag’s Leap Wine Cellars is today one of the flagship wineries of the Stags Leap District. But during the AVA’s creation, they were one of its fiercest opponents.

No one knows that story better than Richard Mendelson, the attorney who was driving force behind the AVA petition. This video is a bit longer (40:24) but Mendelson gives tremendous background on the process that started in the early 1980s and didn’t come to fruition till 1989. And he definitely covers the challenges and drama over the name! However, I was most fascinated by the struggle that went into delineating the boundaries of the AVA. In some ways, it seems like “wind” played more of a deciding factor than soils.

I also highly recommend Mendelson’s book Appellation Napa Valley. This covers not only the Stags Leap battle but also the work that went into the establishment of all the other major AVAs of Napa.

Mendelson, who also worked on the petitions of the Rutherford, Oakville and Paso Robles AVAs as well as the failed Rutherford & Oakville Benches applications, is a well known expert of wine law. So if you want to get super geeky, you can check out his more technical books Wine in America: Law and Policy and From Demon to Darling: A Legal History of Wine in America.

Subscribe to Spitbucket

Wine Media Musings

Amber LeBeau in General

Published on November 9, 2018

Today the Wine Bloggers Conference announced it was renaming itself as the Wine Media Conference. In the official announcement, Allan Wright of Zephyr Conferences highlighted a panel discussion from Day 2 of this year’s conference where the question was asked “Is the Wine Bloggers Conference appropriately named?”

Logo courtesy of https://www.winemediaconference.org/

It was the opinion of Tom Wark from the Fermentation Wine Blog that the conference wasn’t–which was a sentiment that the leadership of the conference has been harboring for sometime. As Wright explained in the announcement,

Blogging is simply one form of communication and the reality is almost all blogger attendees at the conference also engage in social media. Many also do other forms of wine writing, either for print magazines, online magazines, or wineries. Wine Media Conference more accurately reflects what our attendees do.

Just as importantly, the change to Wine Media Conference is designed to be more welcoming to those who do not blog but do communicate about wine. This includes social media influencers, non-blogging wine writers, and those who work in communications in the wine industry. — Allan Wright, 11/9/2018

The announcement was also made on the conference’s public Facebook group where I shared my own concerns–namely that I likely wouldn’t have originally signed up to attend something called a “Wine Media Conference.”

What is Wine Media?

Much like how a group of people can pick out different flavors and aromas in the same wine, the same word can have different connotations to various people. The dictionary definition of “media” offers one tasting note: “the means of communication, as radio and television, newspapers, magazines, and the Internet, that reach or influence people widely.”

Though I don’t know how influential those multiple copies of Wine Spectator where with those empty cocktail glasses.

The “reach or influence people widely” part is what resonates most with me and colors my view of “Wine Media”. Here I see an echelon of established publications like Wine Spectator, Wine Enthusiast, Wine Advocate, Decanter, Wine Business Monthly or online mediums like SevenFifty Daily, VinePair and WineSearcher.com.

I see the work of notable critics and writers like Jancis Robinson’s Purple Pages, Vinous Media, JebDunnuck.com, Jeff Leve’s Wine Cellar Insider, JamesSuckling.com, Allen Meadows’ Burghound, etc.

And I do see some blogs in that realm such as Tom Wark’s Fermentation, Jamie Goode’s Wine Anorak and Alder Yarrow’s Vinography. Though he is now a prominent writer for Wine Enthusiast, I would also add Sean Sullivan’s Washington Wine Report to that list as well.

But I certainly do not see myself in that ballpark.

As I think back to my apprehension of being a relatively new blogger attending my first conference this year, I know that even the idea of considering myself “Wine Media” would have been a non-starter for me.

I’m not “Wine Media”. I’m not Jancis Robinson. I haven’t been blogging for a decade-plus like Goode, Yarrow and Co. I’m a just a geek who sits at home drinking wine, reading wine books and writing about what excites me at a particular moment.

The idea of a “Wine Media Conference” would have seemed too exclusive to include me.

Inclusively Exclusive

In contrast, the idea of attending something called the “Wine Bloggers Conference” felt approachable and inviting. Being part of a community of wine bloggers felt attainable. It was my hope in attending that I could find other people like me that I could relate to. Much to my delight, I did.

One idea for future conferences would be to have the name tags note how many previous conferences a person has attended. That would be a great way to seek out more newbies or know who you should ask questions of.

One of the pleasant surprises for me while attending the conference was how many fellow conference newbies there were. I got a chance to meet folks like Noelle Harman (Outwines), Anne Keery (Aspiring Winos), Earle Dutton (Equality365) and more who, like me, were relatively new to wine blogging. It was immensely rewarding listening to their perspectives–their successes and stresses as well as the lessons and bumps they’ve learned along the way. Coupled with the tools and insights that I got from veteran bloggers and seminars, I know that I left the conference a better blogger than I was when I arrived.

It would have been unfortunate to miss that because of the limitations and exclusionary feel of the name “Wine Media”.

While all bloggers want to grow their readership–and will use things like social media to help expand their reach–the reality is that the vast majority of us will never come close to the dictionary media definition of widely reaching and influencing people.

And, honestly, not all of us may even want to be “influencers”–at least not in the sense that is in vogue today. Some of us may just want to have fun geeking and writing about wine.

Will those perspectives get smothered underneath the tarp of “Wine Media”?

The Need For “Fresh Blood” and Inclusion

Many podcasters and videographers are still blogging their journey with wine–just via audio or visual mediums.
Also, most episodes usually include show notes (like this example from Decanted’s recent podcast) that are basically blog posts.

I understand the need to be inclusive–because the world of wine and wine communication is constantly expanding. Another great surprise from the conference was being introduced to some great new podcasts like the Weekly Wine Show and Decanted Podcast.

I wholeheartedly support the conference’s desire to see more participation from podcasters. The same with videographers as their work on YouTube is opening up a whole new realm for wine education. While I’m admittedly skeptical about the extent of influence that Instagram, Pinterest and other social media channels which limit context have, I eagerly want to learn more from individuals active in those venues about their experiences and insights that may abate that skepticism.

Plus, it seems like the conference has seen significant turnover in attendees. It makes sense that they would want to inject it with fresh blood.

A Bleeding of Wine Bloggers

Prior to the start of this year’s Wine Bloggers Conference, Tom Wark made several poignant observations about the waning interest and declining numbers in wine blogging. While 2018 saw a little bit of a bump, Wark noted how differently the list of attendees for this year’s conference has looked compared to years past.

Those of us who have been following and reading wine blogs since their start, we can look at a partial list of attendees at the upcoming conference and notice that no more than a small handful of those folks who started out blogging during the format’s peak time of interest are attending the conference. It’s understandable. On the one hand, many of these people no longer blog. Others may still be blogging, but no longer find interest in the conference. — Tom Wark, Fermentation Wine Blog, 9/10/2018

There hasn’t been much study into why we’ve seen a steady decline of interest in wine blogs–though David Morrison of The Wine Gourd has some thoughts and data. A lot of it does seem to be the changing landscape of wine communication.

But if we’re already “bleeding out” wine bloggers, how effective will an infusion of new blood be if, instead of “clotting” the loss, we’re excluding new platelets? Will the number of other wine communicators who attend offset all the newbie wine bloggers who may now feel excluded?

That will be a challenge for Zephyr Conferences to tackle in their messaging and promotion of the newly renamed conference. Not everyone is going to share the same definition or “tasting note” of what is welcomed as “wine media”.

Show, Don’t Tell

I don’t want this post to give the impression that I’m downplaying or denigrating the role of bloggers like myself. Nor am I saying that we’re necessarily inferior to traditional wine media. We’re still wine communicators but, the majority of us (myself included), are certainly far less established than the traditional wine media.

Though sometimes you can have multi-platinum albums and still end up just being Nickelback.

It’s like the difference between a garage band and a rock star with multi-platinum albums. This is the crux of my apprehension with adopting the name of “Wine Media”.

While our “garage band” of wine bloggers are most definitely musicians like the rock stars of wine media, it feels far too presumptuous to claim the title of “rock star” on our own. This isn’t about talent or worth. It’s about proving yourself on the larger stage.

Someday I would love to be spoken of in the same breath as Allen Meadows, Tom Wark, Jamie Goode, Jancis Robinson, etc. But I would never place myself in that sentence. I need to earn my place in that peer class and pay my dues along the way.

The same day that the Wine Bloggers Conference had the panel asking the question about whether the conference was appropriately named, Lewis Perdue gave the keynote address. Stemming from his journalistic background of working at the Washington Post, Wine Business Monthly and now publishing Wine Industry Insight, a central theme of Perdue’s talk was about building trust with your readership–building credibility.

Building Credibility

This is what a musician does with every gig they play, every song they record. They don’t step out of the garage and onto the stage to tell the world that they’re a rock star. They go out and they prove it, paving the way for others to bestow that title on them.

As bloggers, we are building our credibility with every post. Some of us may be content to stay in the garage and play for family and friends. Others may want to move on to gigs that will take them to increasingly larger arenas.

Some of those bloggers may eventually become “rock stars” of wine media. But the path to that stage won’t be paved with telling the world that they’re “Wine Media”.

It will be by showing it.

Subscribe to Spitbucket

Geek Notes — Insider’s Peek Into Champagne

Amber LeBeau in Champagne, Geek Notes, Wine Knowledge

Published on November 7, 2018

I came across two great videos (≈ 10 min) on YouTube that share an insider’s peek into Champagne production. Both of these videos give a perspective that you don’t often find in wine books.

The first one is produced by GuildSomm. They have an excellent YouTube channel that is well worth subscribing to. Most of their videos are in the 10 to 12 minute range with the longest, on the wines of Burgundy, being almost 22 minutes.

The production quality is top notch with beautiful cinematography that really give you a feel for a region. Each episode is also jammed pack with useful historical details and insights from producers. Below the video I’ll highlight my notes from this Dec 27, 2016 episode on The Wines of Champagne.

Notes From The Wines of Champagne

(1:59) Charles Philipponnat of Philipponnat talks a little about the distinction of the sub-region of the Grande Vallée de la Marne from the greater Vallée de la Marne. Most wine books (and even the beginning of this video) treat the entire Vallée de la Marne as a monolith–Peter Leim’s Champagne: The Essential Guide being one of the few exceptions.

But the terroir (and wines produced here) are remarkably different. The Grand Vallée is dominated by Pinot noir with south facing slopes bordering the north side of the Marne river. Heading west through the rest of the Vallée de la Marne, the vineyards flank both sides of the river. Here Pinot Meunier is the main variety with these western sites being more frost prone as well.

(2:52) Rudolph Peters of Pierre Peters highlights the similarities between the Côte des Blancs and Burgundy’s Cote d’Or. Both have east facing slopes with abundant limestone that Chardonnay thrives in. Great close up shots of the vineyard soils where you can see the seashell fossils.

(4:00) The narrator, Tai Ricci, goes into the history of the 1910/11 Champagne Riots with some terrific photographs from the period. This part definitely has an old-school “History Channel” feel to it. Anyone wanting to learn more about the riots and issues behind it, I highly recommend Don and Petie Kladstrup’s Champagne: How the World’s Most Glamorous Wine Triumphed Over War and Hard Times. Hugh Johnson also covers it quite a bit in his all around excellent wine history book Vintage: The Story of Wine.

Grand Cru and Growers

If the wine is 100% sourced from grapes grown in Grand Cru villages, like this Champagne Varnier Fannière’s Jean Fannière, the words “Grand Cru” can appear on the bottle.

(5:46) The difference in Grand Cru designations between Burgundy and Champagne are highlighted here. Whereas in Burgundy the vineyards are classified, in Champagne it is the village. While there are over 300 villages in Champagne, only 17 villages are designated as Grand Cru. If they were using the Champagne model in Burgundy, then villages like Vosne-Romanee, Puligny-Montrachet, Chambolle-Musigny would be “Grand Cru”. Then you would have villages like Santenay, St. Aubin and Marsannay designated as Premier Cru and so forth.

It’s not likely that Champagne will ever adopt the Burgundian model of having vineyards individually classified. However, there are certainly notable vineyards with “Grand Cru” reputations. Vineyards like Krug’s Clos d’Ambonnay, Philipponnat’s Clos des Goisses, Franck Bonville’s Belles Voyes, Billecart-Salmon’s Clos St-Hilaire and Pierre Peters’ Les Chêtillons have a long history of acclaim. Additionally, Peter Leim’s book lists numerous single vineyard bottlings from nearly ever major Grand Cru and Premier Cru village. While some of these certainly can get pricey, I found several on Wine Searcher in the $50-70 range.

(6:48) The topic moves to the difference between Grower Champagnes versus the big negociant houses. Here Rudolph Peters highlights some of the advantages and disadvantages for both. As I noted in my review of Robert Walter’s Bursting Bubbles, while I definitely get more excited about Grower Champagnes and their more terroir driven expressions, I don’t agree with the idea that blended Champagnes (like what the negociant houses do) are inferior.

In fact, I think the master blenders of the major houses have remarkable skills and winemaking talents. It’s just that the proliferation of a “house style” can get repetitive and boring. They may be really delicious the first or second time you have it, but by the third time you have a bottle of something like the Veuve Cliquot Yellow Label, you begin feeling like you’re just drinking the same ole, same ole over and over again.

But that’s kind of the point.

Like an army of clones…or the Borg.
You will be assemblage! La résistance est futile!

It’s certainly a successful business model (much like McDonald’s) but it’s one that I get easily bored with—as I was at last year’s Champagne Gala at Daniel’s that was headlined by two vintages of Dom Perignon.

While there were some differences between the two vintages (with the 2004 being far superior to the 2006) neither of the bottles were any more distinctive or exciting than the other Moët & Chandon wines with the NV Rosé Impérial being the best Champagne of the evening.

Sparkling Wine Making From the Wine & Spirit Education Trust

This video was uploaded on Nov 21, 2012 by YouTube user McWilliamsWinesVideo who hasn’t uploaded anything else in nearly 6 years. I strongly suspect this was a sloppily edited recording of video series in the 1980s produced by First Growth Productions for the Wine & Spirit Education (WSET).

I tried to find the original broadcast on the WSET website but to no avail. Nor could I find an online presence for First Growth Productions either. WSET does have its own YouTube channel for their 3 Minute Wine School videos taught by Masters of Wine Jancis Robinson and Tim Atkin. While it hasn’t been updated in over 2 years, the 21 videos featured do have a lot of great content worth viewing.

The quality of this video is no where close to that of the GuildSomm video above. But the illustrations and up close view of the winemaking process used in Champagne has a lot of value.

My Notes From Sparkling Wine Making

(1:46) A discussion and illustration of the transfer method. This is how most 187ml airline splits are made but apparently was quite popular for Australian sparkling wines when this video was produced.

(2:28) Here the video switches to Champagne where they note that the grapes are often harvested in October. Boy has global warming changed that! This year’s harvest started on the 20th of August and was the fifth harvest since 2003 to start in August. And several vintages, like the very stellar 2015 vintage, have started the first week of September.

(3:45) A little subtle dissing of the Aube which is not out of line for the mindset of this time period. The Aubois led the Champagne Riots highlighted in the GuildSomm video when they were threatened with expulsion from the Champagne zone. It’s only recently that a wave of high quality grower producers from the Côte des Bar sub-region of the Aube have turned this into one of the most exciting regions in Champagne.

A crazy delicious blend of 25% Arbane, 25% Petit Meslier, 25% Blanc Vrai (Pinot blanc) and 25% Chardonnay.
It’s a hunt to find this unicorn but will certainly be worth it if you can score a bottle!

Producers like Pierre Gerbais, Cédric Bouchard, Vouette et Sorbée, Jacques Lassaigne, Marie-Courtin, Nathalie Falmet, Drappier and more are making outstanding bubbles. I’m still trying to hunt down another bottle of Pierre Gerbais’ L’Originale (100% Pinot blanc) and the Drappier Quattuor Blanc de Blancs that I had while playing the Somm Game in Vegas is a strong contender for my Wine of The Year.

Seriously, if you love Champagne, you need to start looking for bottles from the Côte des Bar and Aube.

Getting Into The Nitty-Gritty

(3:52) A really good demonstration of the traditional pressing process in large wooden basket presses. Champagne’s wine laws strictly regulate the press yields. Producers can use only the first 100 liters of juice from every 160 kgs of grapes they press. The first 80 of these liters (the cuvée) are highly values as the best quality. The next 20 liters are the taille. This is often used for producing fruity, aromatic wines that are meant to be consumed young.

(4:45) The video doesn’t explain why but says that the houses who ferment their wines in oak prefer casks from Hungary. Will need to research this more. Wines and Vines has a pretty in-depth article about Hungarian oak (though doesn’t mentioned Champagne houses using them) while the home-winemaking site MoreWine! has a simple breakdown of the difference between French, American and Hungarian oaks.

(6:54) This is probably the best segment of the entire video. A fantastic explanation and illustration of riddling. At the 7:15 mark they show an illustration of the two different types of sediments that form during the autolysis process. Again, this is something that wine books rarely draw out and explain. But learning about these two different types of sediment (heavy & sticky vs light & dusty) helps explain why the riddling process needs to be so methodical.

Enjoy the videos! If you find these Geek Notes breakdowns helpful, post a comment below!

Subscribe to Spitbucket

Wine Geek Notes 2/28/18 — Interesting Tweets & Burg Vintages

Amber LeBeau in Burgundy, Geek Notes, Wine Knowledge

Published on February 28, 2018

Here’s what I’ve been reading today in the world of wine.

Odds & Ends from Twitter

Some interesting weblinks from Twitter that are worth the read.

Smelling Terroir: A New Study Suggests People Can Smell the Difference Between Wines Solely Based on Terroir (but can we, really?) from the Academic Wino (@TheAcademicWino)
Very cool read about a 2016 study that showed that both experts and non-experts were able to smell the difference between wines grown in two different terroirs. Becca looks a little more in-depth at the study to question if it’s really the terroir differences they are smelling or something else.

new maps & saturday afternoon in the meursault sunshine from Bill Nanson (@billnanson) at the Burgundy Report with the tweet coming across my dash via @RealWineGuru
I’m a bit of a map geek (as evidence by my geek out over this Clos Vougeout map) so I absolutely squealed at the discovery of these incredibly detailed Beaujolais cru maps. Also some lovely pictures of Meursault that had me daydreaming about sipping on a Les Charmes.

So you want to be a wine judge by Master of Wine Sarah Jane Evans (@SJEvansMW) courtesy of @WSETglobal
As noted in yesterday’s Wine Geek Notes, I’ve been doing a lot of research on Wine Competitions and this article from Sarah Jane Evans added another perspective. One of the questions that I’ve been debating in my head is “Who benefits from Wine Competitions–the winery or the consumer?” which Evans answers rather bluntly “Remember that ultimately you are doing the judging for the winemaker and brandowner.”

Plant more Chenin!!!! The author screams into the void.

Wine of the Week: Lang & Reed, 2016 Napa Valley Chenin Blanc from Peg Melnik (@pegmelnik) at The Press Democrat with the tweet coming across my dash via @jncorcoran1
The subheader is what hooked me: “What happened to chenin blanc in California?” I have a soft spot for Chenin and have bemoaned the lack of interest of it in Washington State so I was similarly disheartened to read the staggering stat of how 3000 acres of Chenin blanc in Napa in 1980 has shrank down to just 14 acres today.

Burg’in Around

For my 60 Second Review of the 2013 Domaine Coquard Loison Fleurot Chambolle-Musigny I did some background research on the estate and 2013 vintage that had me stumbling across a few nifty links.

Pearl of Burgundy YouTube Channel
Features well produced short 2-4 minute videos from several Burgundian producers. While the Domaine Coquard Loison Fleurot vid is what initially caught me, I also enjoyed the videos from Domaine Henri Gouges, Domaine Lamarche and Domaine Grivot. By this point I was hitting the subscribe button for the channel.

2013 burgundy – the fairy-tale vintage? from Master of Wine Jancis Robinson (@JancisRobinson)
Always some of my favorite vintage write-ups. Great summary at the bottom of the article about the big issues facing 2013 but I also like how she explores the potential similarities (and differences) between 2013 and 1996 that also segue into comparing 2012 to 1998/1988.

The 2013 Red Burgundies: Fascinating and Challenging (Paywall) by Stephen Tanzer (@StephenTanzer1) on Vinous.
Tanzer takes a slightly more pessimistic outlook on 2013 and goes into more details about the challenges that the Côte de Beaune, in particular, had.

A Vintage Viewpoint…(2013, 2012, 2011…) from Bill Nanson at the Burgundy Report.
A nice little one page summary of the 2013 vintage in comparison to the 2012 and 2011 vintages.

Subscribe to Spitbucket

Geek Notes — Killer Clos Vougeot Map

Amber LeBeau in Burgundy, Geek Notes, Wine Knowledge

Published on January 9, 2018

Burgundy geeks!

For full map go to http://thevinofiles.typepad.com/the_vino_files/files/clos_de_vougeot.jpg

Just a tiny segment of the map showing most of “Cuvée du Pape” area around the Chateau du Clos de Vougeot

You have to check out this high quality (and downloadable) map of the Grand Cru Clos Vougeot over at The Vino Files.

I literally squealed when I came across this map while watching this interesting and well put together Youtube video essay on Clos de Vougeot by Antonio Ferrel.

While usually one of the most affordable and accessible Grand Crus, Clos Vougeot is saddled with the reputation of being highly variable due to its vast size (125 acres) and multiple bottlings being produced by 80+ growers. The tried and true advice to buy Burgundy based on producer, rather than necessarily terroir, is always the best approach. The video I linked to above by Antonio Ferrel names some top Clos Vougeot producers.

But what’s exciting about this map is that we can apply some historical context behind the terroir that the great producers of Clos Vougeot have. No one knew this land better than the Cistercian monks who planted and farmed the vineyard for almost 700 years. Carefully observing the vines and the wine produced from them, they subdivided the large Clos into essentially 3 bands or climats.

As Decanter noted in a 2011 article about the Grand Cru:

The top of the Clos (bordering the grand cru Grand-Echézeaux) is the best land – pebbly, oolitic limestone. The exceptional terroir was identified by the monks, who used it for their top wine: the Cuvée du Papes. Halfway down the slope, the soil is a mix of limestone and clay; the monks used this for their mid-level Cuvée du Roi. Further down still, the soil becomes more alluvial and drains less well – the plots left for the monks’ basic Cuvée des Moines.

One of the entrances to the walled Grand Cru of Clos Vougeot

This top Cuvée du Pape area includes the vineyards surrounding Château du Clos de Vougeot in what is essentially the top right hand corner of the map linked above.

Here we find such famous names as the Gros family, Meo-Camuzet and Hudelot-Noëllat. Seeing the favorable location of their terroir on the map makes it is no wonder why these producers regularly produce some of the most highly regarded examples of Clos Vougeot.

Studying the map, you find more recognizable names even in the less heralded Cuvée des Moines band of climats going downslope towards the RN74 auto-route. Seeing such esteemed names like Domaine Jacques Prieur, Domaine Jean Grivot and Louis Jadot reiterates the truism that great producers will still make quality wine even with less favorable terroir.

So have fun geeking out and exploring the terroir of the Clos Vougeot Grand Cru!

Unfortunately, it doesn’t appear that The Vino File site is still active (and the tip jar link on the site seems to have been removed). However, I still want to tip my hat to them for providing this fantastic resource for Burgundy wine lovers.