Category Archives: Wine marketing

Wine Clubs Done Right

Published on January 14, 2018

It all started with a tweet.

Would you like to try an underappreciated grape? Try a Terret Noir! >> What is Terret Noir? https://t.co/NukpqIIlml

— enobytes wine online (@enobytes) January 14, 2018

Terret noir!?!

I was only familiar with this grape as one of the obscure little brother varieties in Châteauneuf-du-Pape. For some added geekiness, courtesy of Jancis Robinson’s Wine Grapes, the noir is a color mutation of the Terret grape with blanc and gris versions as well. Apparently, in the 1950s, Terret gris was the most widely planted grape variety in the Languedoc with over 20,000 acres!

Who knew? But now there are only around 257 acres of Terret gris left with approximately 3500 and 460 acres of Terret blanc and noir respectively. I was excited to read about Tablas Creek’s version of this obscure grape. I visited Tablas Creek several years ago where I geeked out over their nursery of Rhone varieties, taking many leaf and vine pictures that I uploaded to Wikipedia (as Agne27). I’ve always been impressed with Tablas Creek’s effort to introduced new varieties to the American consumer.

So I tweeted my enthusiasm and went to Tablas Creek’s website to see what they had available.

@TablasCreek is an awesome source for geeky wines and underappreciated grapes. Think I’ll head over to their website and see if I can get any of these shipped to Washington State https://t.co/XFHpomrzAZ

— Spitbucket.net (@SpitbucketBlog) January 15, 2018

Petit Manseng! Clairette blanche! Picardan! and, of course, Terret noir. But there was a catch—beyond many of them being sold out. Most of these uber geeky bottlings were limited to members of Tablas Creek’s wine clubs.

Instead of being bummed, my reaction was to appreciate the brilliance and good business sense. My biggest gripes about wine clubs, and why I join very few of them, is that they rarely offer compelling value.

What makes a wine club appealing to join?

Wine industry folks talk ad infinitum about how to improve wine clubs to encourage more sign-ups. It is no secret that the financial stability of consistent wine club sales is essential to many small wineries’ bottom line. With so many things competing for a consumer’s wallet, how does a winery entice folks to join?

Well for me, my decision to ultimately sign up for the Tablas Creek wine club was driven by three factors.

1.) How easy can I get your wines at home?

I live a little closer to Beaucastel in Seattle at around 8600km than Tablas Creek is to their partner estate. But I have no problem finding bottles of Ch. Beaucastel.

This is a big reason why I don’t join the wine clubs of many Washington (especially those in Woodinville) and Oregon wineries. Living in Seattle with an abundance of wine shops and tasting rooms close by, I can get most any wine I want from these local wineries. Yes, getting a 10-25% discount and invitation to “members only” events is nice but what is more appealing is access and exclusivity. This is where I tip my hat to Tablas Creek for their impressive selection of “Members Only” wines.

This created value in my mind because I wanted access to these wines. I want to try a Terret noir. I want a varietal Picardin. Even if I lived right next store to Tablas Creek, I still couldn’t get these wines easily if I wasn’t a member. That’s a strong incentive for a wine consumer like me.

Yes, I know plenty of my local Washington and Oregon wineries have “Members Only” bottlings, but very, very few of those wineries put them front and center on their wine shop page or highlight them as much as they should. And, truthfully, many of these “Members Only” bottlings are not that exciting compared to what the winery is already producing.

More than “Members Only”

A special one barrel “Members Only” blend? Um, okay that could be great but your regular red blend that I can buy is pretty darn good so why should I buy the whole cow and join your club when I’m already happy with the chocolate milk?

Now a three bottle “Members Only” set of the same grape variety but from 3 different clones, three different vineyards or 3 different kinds of oak barrels–THAT’S intriguing. That is not something I can regularly get from yours or any other winery. That’s something with compelling value and exclusivity.

In the case of Tablas Creek, I would have to do a fair amount of hunting on WineSearcher.com to find a bottle of Terret noir. While I can get their Esprit de Tablas and Patelin de Tablas blends at local wine shops, with these obscure varietal bottlings their wine club provides a chance to get something above and beyond their typical retail offering.

That’s intriguing. That’s worth buying the cow.

2.) How many bottles am I committing myself to?

But to be honest, I don’t really want a whole damn cow.

Frankly, I’m a bit of a slutty boozer that likes to play the field with many different types of wines and alcoholic beverages. Just peruse the archives of this “wine blog,” and you will see. For every couple of wine-related posts I do, I’m just as likely to post about a whiskey like the Edradour 10 year or a beer like the Bourbon County series from Goose Island.

I want to commit, but I’m truly only faithful to my wife.

That is why flexibility with wine clubs is so vital. Here, again, I’ll tip my hat to Tablas Creek for offering options of 6, 12 and 24 bottle commitments. Each tier has its ancillary perks, letting consumers pick just how much cow they want to bring home. Starting with a six-bottle a year commitment is not going to tie down my wine racks.

But I decided to go with the 12 bottle VINsider tier because A.) I saw 12 bottles on their shop page alone that I want to drink and B.) It seemed like having “Shipment wines specially selected by our winemakers” increased my odds of getting the geeky bottles I want.

3.) How likely is the style of wine going to change?

Though I do wonder what happened to this potted Grenache blanc vine. Is it still chilling outside the tasting room? Or did it grow up to be a big boy vine in the vineyard?

In our tumultuous era of mergers and winery acquisitions by big mega-corps, there is always a chance that your favorite winery is going to sell out. That potentially could mean a new style of wine driven more by focus groups rather than a focus on terroir. While I know that doesn’t matter to everyone, it matters to me and how I spend my money. Sometimes it is not even an acquisition that changes a style but rather a winemaker moving on with the new winemaker doing things just a little bit too different for your taste.

As a newbie wine lover, I learned this lesson the hard way when I first moved to Washington State in 2004. I fell in love with the wines of David Lake at Columbia Winery and joined their club. Failing health caused Lake to retire in 2006 with him passing away in 2009. Of course, you can’t blame the winery or David for that but the style of the new winemaker, Kerry Norton, just wasn’t to my taste. It took a year’s worth of unexciting wine club shipments for us to finally realize that the style had changed and wasn’t coming back, leading us to quit the club. This was before Gallo later bought Columbia and took it even further away from David Lake’s style.

Change happens. I get it. But if I’m going to invest in a wine club, I want to wager on one that I’m confident that I’ll be liking their wines for a while.

Looking at Tablas Creek’s website, I got a lot of comfort seeing the continuity of their leadership, viticulture and winemaking team. Many of the same people that were making those delicious wines I tried on my visit in 2012 are still there six years later.

That makes Tablas Creek feel like a solid bet of being a winery that I’m going to enjoy being part of their wine club.

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Trading Out instead of Trading Up

Amber LeBeau in Millennials, Shopping for Wine, Wine marketing

Published on January 14, 2018

Seven Fifty Daily reposted an old Jon Bonné article from October about Do Wine Drinkers Really Trade Up?

This is a question that regularly percolates in the wine industry, occasionally bubbling over. Bonné gives lip service to (but doesn’t link) the New York Times op-ed by Bianca Bosker Ignore the Snobs, Drink the Cheap, Delicious Wine that created a firestorm last year. The op-ed was an excerpt from her book, Cork Dork, which, likewise produced some interesting reactions.

The gist of Bosker’s take is that wine industry folks shouldn’t turn their noses up at so-called “cheap wine” because there is actually quality in these bottles, even if there isn’t terroir. To add seasoning to her opinion, she includes a quote from no less of an esteem source than that of Master of Wine Jancis Robinson.

“It is one of the ironies of the wine market today, that just as the price differential between cheapest and most expensive bottles is greater than ever before, the difference in quality between these two extremes is probably narrower than it has ever been.” — Jancis Robinson as quoted in the NYT March 17th, 2017.

This narrowing in the quality gap has come via technological advances and winemaker “tricks”, several of which Bosker list in her op-ed, like the use of the “cure-all” Mega-Purple, toasted oak chips, liquid oak tannins and fining agents like Ova-Pure and gelatin.

Still despite these mass manipulations, Bosker contended that these technological advances had help “democratize decent wine.”

Needless to say, many folks disagreed with Bosker, few more passionately than natural wine evangelist Alice Feiring in her post to Embrace the “Snobs.” Don’t Drink Cheap(ened) Wine. But my favorite rebuttal had to be from Alder Yarrow of Vinography.

By M.Minderhoud - Own work, CC BY-SA 3.0, from Wikimedia Commons

I think Ronald would want to have a few words with Alder.

“[Bosker’s argument] is the wine equivalent of saying that McDonalds deserves the affection and respect of food critics and gourmets the world over for having engineered such tasty eats that can be sold at prices everyone can afford.” Alder Yarrow, Vinography March 23rd, 2017

Some certainly defended Bosker’s view with most of those defenses centered around the idea that these cheap democratized wines introduce people to a less intimidating world of wine. A world that they may eventually trade up from for “better wine”–whatever that may be.

“She seems to share the view that mass-marketed, everyday wines eventually will lead a person introduced to wine through them to step up to more challenging wines. This perception isn’t without precedent.

I have a hunch that industrial wines will prompt neophytes who find that they enjoy wine to search for wines that have more to say.” — Mike Dunne, Sacramento Bee April 11th, 2017

And this is where we get back to the concept of “Trading Up”

Many people in the wine industry are unconvinced that this phenomenon exist. While the Bonné article above tries to paint some nuances around the concept, you will find many writers who doubt that people ever really trade up and instead think that the reason why we are seeing an increase in “premiumization” is simply because older 4 liter box wine drinkers are dying off while newer Millennial drinkers are starting right off the bat with a little more pricier $7-10 wines. In the article linked above, The Wine Curmudgeon expresses skepticism that a Bogle or Rodney Strong drinker would ever “trade up” to a Silver Oak.

Bonné also notes that there is a significant segment of wine drinkers that are risk and change adverse, pointing to Constellation Brands’ Project Genome study that found around 40% of consumers prefer to stick with drinking the same ole thing they drink everyday.

British wine writer Guy Woodward, in another Seven Fifty Daily article, quoted a buying manager at the UK grocery chain Morrisons flat out saying that his customers aren’t interested in trading up, being quite content with their £5 (around $7) bottles.

Maybe the industry should count its blessings that Millennials are even buying $7-10 wines and just cross our fingers that the next batch of wine drinkers in Generation Z start out their wine journey in the $10-15 range?

Or we can stop talking about “Trading Up” and start talking about “Trading Out”.

A major hang up in the “Should we love ‘cheap wine’ debate?” is the focus on the word “cheap”– which means different things to different people. For some, it means the type of mass manipulated wines that Bosker describes from her visit to Treasury Wine Estates. For others, cheap just means…cheap. This is especially true when you are talking about a Millennial generation of wine drinkers saddled with student loans and a lower wage economy. It is a victory for the wine industry when a Millennial reaches for that $7-10 wine instead of a six-pack of craft beer.

I mean, seriously, we could get about 7 meals of avocado toast for the price of one bottle of Silver Oak.

But for “natural wine advocates” like Alice Feiring who want wine drinkers to take their wine seriously and folks, like me, who despair at supermarkets monopolized by brands made by the same handful of mega-corps like Constellation, Treasury and Gallo, perhaps the potential of the Millennial market offers the perfect solution to our woes.

Going back to Alder Yarrow’s Vinography post, he references a Bosker rebuttal from Troon Vineyard’s general manager Craig Camp, that aptly notes the abundance of inexpensive but non-industrialize wine on the market. These include under $20 wines made in Beaujolais, the Cote du Rhone, Languedoc, Spain, Portugal, etc. Heck, you can even find tasty wines from these regions under $10. Now you might not find these in a grocery store, but they exist and often just down the road from the grocery at your local wine shop.

But how do we get drinkers to seek out these wines?

I think it is best to start small and encourage wine drinkers to get in the habit of “trading out” which simply means trying something new. Even if you are still shopping at your convenient grocery store looking at the litany of industrialize wines–try a new one. Sure, grab a bottle of your regular “go-to” but also grab something else. Just one bottle of something you never had before. Try it. If you hate it, you still have your ole trusty.

Why? Because drinking the same wine over and over again is like eating the same food. To echo back to Yarrow’s quote, you wouldn’t eat at Mcdonald’s everyday, why would you want to drink the same thing everyday?

So let’s say you try something different but in the same grape or from the same wine region. That’s a good start but it is still like limiting yourself to just one type of cuisine (Italian, Chinese, Indian, pizza, etc). Now granted, you can have a fair amount of pleasure exploring all the delicious possibilities of pizzas or Indian cuisine, just like you could have exploring all the delicious possibilities of the Riesling grape or the wines of Washington State. But you have even more potential for more pleasure when you trade out your standby cuisine for a chance to try something different–like Moroccan food or stuffed portobello mushrooms.

So many Cru Beaujolais….which incidentally goes great with both pizza and Indian food.

Encouraging the wanderlust and sense of adventure that Millennials have demonstrated, is the best path for wine industry folks promoting alternatives to industrialized wines. Yeah, mass produced and mass manipulated wines are probably going to be the starting point for a lot of wine drinkers. Bosker is quite right in that their accessibility and approachabilty has helped democratize wine.

But stop stressing if people reach for bottles of 19 Crimes or Apothic. Instead, keep encouraging them to “trade out” at least one of those bottles for something, anything different.

Perhaps if they keep trading out and exploring new wines, they may eventually find themselves on the wine industry’s holy path of “trading up” into more esteemed quality wine. But even if they don’t end up trading up to a higher price tier of wine, at least their journey is going to be a heck of a lot more interesting than just eating at McDonalds.

Avocado photo image from Jami430 from Veganliftz using NikonD90. Uploaded to Wikimedia Commons under CC-BY-SA-4.0.

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A look ahead to 2018

Amber LeBeau in Climate Change, Millennials, Wine marketing

Published on January 5, 2018

On Bloomberg, Elin McCoy (of The Emperor of Wine fame) shared her thoughts on what wine trends will be the stories of 2018. She makes a few interesting predictions that are worth pondering.

1.) Big bottles will be huge

McCoy predicts sales in large format wines will continue to grow in 2018, citing the UK retailer Majestic’s enthusiasm for the category with sales of large format wines up nearly 400% in 2017. While among collectors, magnums have always held fondness for their ability to age more gracefully, the trend towards large format wines grew even in the “in the moment” rosé category.

Beside, why have a mag of one rose when you can have 6?

I have to admit that I’m a bit skeptical of this trend namely because of other trends that are happening in the important Millennial demographic such as drinking less overall and when they do drink, not overdoing it. Downing a mag of rosé doesn’t seem to have long term appeal.

We are also likely to see a backlash to the “Generation Waste” trend among Millennials. One of the drivers in the growing “meal kit” industry that is popular among Millennials is the potential for less food waste with each kit being exactly portioned for 2 to 4 users. The potential waste in opening up a large format makes that trend seem even less appealing so I would wager more on single-serve wine packaging gaining traction than large formats in 2018.

2.) The year’s hot spot will be Spain

I’m on board with this prediction and I will add Portugal with its wealth of indigenous grape varieties to the watchlist. Now granted, wine experts have been making these predictions for a couple years. But hey, we’ve got The Bachelorette’s go ahead now. Enloquece, amigos!

3.) Climate change is heating up

Though no one is talking about Swiss whiskey….yet.

This is something I talked about last year with my post Running Out of Stones (and Glaciers) in the Age of Climate Change. The changing map of wine being driven by climate change is both frightening and exciting for wine lovers.

As much as the Japanese have taken the whiskey world by storm, could they do the same with Pinot noir from the north island of Hokkaido? Perhaps, but again we have to question at what cost?

4.) You’ll be buying more wine online

This one is up in the air for me. If Amazon can’t make a go out of selling wine online, who can? Certainly not Wine.com which has horrendous customer service.

Though considering most of these wines are $2-3 higher on Vivino than they are at my local wine store, maybe free shipping isn’t that great of a deal?

I hit the “fool me twice” wall with Wine.com this past holiday season. I previously had a poor experience with getting a order with them but thought I would give Wine.com another try.

I ordered wine in November for a Champagne tasting event on December 17th, figuring that giving them more than 3 weeks would be adequate time. After weeks of poor communication, promises of status updates that never came, I got frustrated enough to cancel the order and have washed my hands of ever shopping with Wine.com again.

Still, I’ve had positive online experience with retailers such as JJ Buckley and utilizing in-store pick up with some local Washington State retailers. I will confess to being intrigued with Vivino’s Amazon Prime type offering of free shipping with a $47 annual membership.

I’ll keep my opinion of online wine shopping fluid at this point.

5.) The fizz sector will keep broadening

“I enjoy cooking with wine, sometimes I even put it in the food…” — Julia Child (or W.C. Fields depending on the source)

McCoy notes that consumers can expect the price of Prosecco to rise in 2018 thanks to some troublesome harvests in northeast Italy. But even if consumers move away from Prosecco, increase interest in Spanish Cavas and French Crémants will more than fill the gap.

With this I fully agree as this is another Millennial driven trend that has several factors going for it. Beyond viewing bubbles as an everyday beverage (as opposed to just something for celebration), the cocktail culture among Millennials has saw a renaissance of not only classic favorites like Aperol Spritz and Kir Royale but also new rifts that give Millennials a reason to always have a bottle of bubbly in the fridge.

6.) The “luxury experience” way to taste wine

While most estates here are “reservation only”, I will say that one of my favorite visits in Bordeaux was to the very non-luxurious “Shackteau” of Marie-Laure Lurton’s Château La Tour de Bessan

This trend saddens me because it is also tied into wineries moving away from offering free tastings. That is fodder for another post but, personally, I believe that the more “exclusive” and limited that wineries make their tasting experience, the more narrow their customer base gets.

While I understand the desire to discourage “Bridesmaid Brigades” that swoop into tasting rooms, guzzle up the free booze and leave without buying anything, I ultimately think wineries are better off encouraging folks to come in off the street and give their wines a try versus making their potential customer decide, right off the bat, if this unknown winery is worth paying whatever tasting fee is being asked.

Even among known and established wineries, I fret that the trend towards “reservation only” and luxury experience tasting is only going to push more wine into the realm of the “1%” and away from the experiences of regular consumers.

7.) The rise of robots in the poshest vineyards

Oh Lord have mercy if Elon Musk ever fixes his attention on the wine world. This is another area that is both exciting and frightening for wine lovers. On one hand, it is indisputable that advances in knowledge and technology in the vineyards and winery have led to this present glory age of exceptional wine quality. Even in the worst of vintages, it is still possible to make good (if not great) wine.

“Modern” old-school technology at Ch. Valandraud in St. Emilion.

But, again, at what cost? Increases in technology have certainly added more tools to the winemaker’s tool belt but at what point do these tools stop being tools and start being more cosmetic manipulation?

Machines can help make better wine but, if you reduce the human element, can it really be great wine? How much of the “terroir” or story of the wine do we lose when we remove more of the human actors?

Of course, one driver of this trend that shouldn’t be overlooked is the increasing labor shortages in major wine regions. Perhaps the move towards technology could be one necessitated out of survival.

Either way, 2018 will be another interesting year of changes and development in the wine world. Drink up!

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The Facade of Choice

Amber LeBeau in Shopping for Wine, Wine marketing

Published on January 4, 2018

To see more of how much your choices are limited at the supermarkets, check out our post Who makes your Supermarket Wine? (A Running List)

The Wine Industry Advisor posted their list of most read articles of 2017 with the number one article,from March, being on the launch of Liberation Distribution‘s web-based platform designed to connect small wineries with retail and restaurant clients.

LibDib aims to fill a huge gap in the traditional three-tier distribution network where the wholesale tier is dominated by a few large players who virtually ignore all but the largest portfolios. This is an exciting development for wine lovers to watch. When small family-owned wineries gain avenues to retail shelves and restaurant wine lists, it results in consumers getting real choices.

That’s not the case right now at all.

Don’t believe me? Let’s take a stroll to a local grocery store and look at the shelves.

Here’s a snapshot of 20 Cabernet Sauvignons. That’s a lot of Cabs right? Well out of the 20, we have 5 of the wines being brands that belong (either whole or partially) to E. & J. Gallo. That’s 25% of the shelf right there. Of course that percentage could be higher if we include Gallo’s recent purchase of Orin Swift wines or add other popular and well known Cabernet Sauvignons from the Gallo brands of Bridlewood, Carnivor, Souverain, The Naked Grape and Vin Vault.

Let’s move over to Chardonnay where Jackson Family Estate holds considerable weight in the market place. Both the Kendall Jackson Vintner’s Reserve and La Crema Sonoma Coast regularly vie for top-selling Chardonnay in the United States but Jackson Family Estates can also control the shelf with Chardonnays from their Carmel Road, Freemark Abbey, Brewer-Clifton, Byron and Matanzas Creek brands.

In recent years, the Jackson Family has been aggressively acquiring brands in Oregon and now includes such notable names as Penner-Ash, Zena Crown and Willakenzie in their portfolio.

If we head over to red blends, we see a lot of familiar names and many of them are under the umbrella of Constellation Brands. The past couple of years, Constellation has been spending mad money buying virtually everything from high-end Napa estates like Schrader Cellars, several of Charles Smith’s Washington labels to distilleries like High West and breweries like Ballast Point.

Constellation Brands has certainly been on a buying spree of late. It is becoming something of a parlor game to guess who they are going to swallow up next. For many observers, the betting money is on Constellation making a move to acquire Ste. Michelle Wine Estates.

Speaking of Ste Michelle Wine Estates…

A quick peak at the Syrah and Merlot sectionshows what a commanding presence they have in Washington State. Of the 17 skus featured on the shelf here, nearly 50% are made by this one company.

That doesn’t even include their other well known brands. Things like Seven Falls, Drumheller, Northstar, Spring Valley, Stimson, Tenet/Pundit, Col Solare as well as their original CSM label. It also doesn’t include some of their partnership projects and recent purchases of California wineries like Stag’s Leap Wine Cellars and Patz & Hall to go with their previous holdings of Conn Creek, Villa Mt. Eden, and Erath in Oregon.

Restaurants can have wine lists of 100+ wines made up of nothing but brands owned by Ste Michelle Wine Estates.

And this is not unusual in the world of wine. The consolidation of distributors and flurry of mergers and acquisitions of wineries by big corporations puts immense pressure on dwindling shelf space.

This results in making it virtually impossible for many small wineries to break through. So it’s not surprising that a start up like Liberation Distribution is capturing attention. It potentially could be a game changer for many family wineries.

It’s something worth watching and certainly worth raising a glass to toast the success of.

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Cristal Clarity

Amber LeBeau in Champagne, Event reviews, Wine marketing, Wine reviews, Wine Tasting

Published on December 4, 2017

On November 29th, Esquin Wine Merchants in Seattle hosted a tasting featuring the Champagnes of Louis Roederer. The event featured 7 wines that was highlighted by a sampling of the newly released 2009 Cristal and curated by Roederer brand ambassador Cynthia Challacombe and Esquin’s Arnie Millan.

It was a wonderful evening of trying some truly outstanding Champagnes. I left the event not only with several bottles but also with two important lessons learned.

1.) The Roederer vintage Brut and Blanc de Blancs are some of the best bang for the bucks not only in the Roederer portfolio but also among all premium Champagne.

2.) Mamas, don’t let your babies grow up to open their Cristal too soon.

The Geekery

There is a big dichotomy in the world of Champagne between the huge mega-corp producers like Louis Vuitton Moët Hennessy (LVMH), which produces tens of millions of cases across its various brands like Dom Perignon, Veuve Clicquot, Moët and Chandon, Krug, Ruinart and Mercier, and smaller growers and producers.

While the wines of huge négociant houses like those of the LVMH stable aren’t bad, some, like Ruinart, in particular, are outstanding, it is a fair argument that sometimes the produce of these Goliaths can lack some of the character, heart and excitement of what you can find in the Champagnes of smaller growers. I say sometimes because magnificent wines can be found in many different incarnations–including in the cloths of Goliaths–but there is a reason why the marketing of the big mega-corps is more about the image and the brand than it is about the story of the vineyards and the people behind it.

As a sommelier friend of mine once aptly noted, “You buy the big houses for the name, you buy the growers for the wine.”

That said, while the house of Louis Roederer and its MTV-ready prestige cuvee of Cristal is often grouped as one of the big Goliaths, I can’t help but admire the twinkle of a “grower’s soul” that peaks out underneath the glitzy exterior of these wines.

The Champagnes tasted

Founded in 1733, the house is still family owned with Frédéric Rouzaud, great-grandson of Camille Olry-Roederer, being the 7th generation of the Roederer-Rouzaud family to run the estate. While officially a négociant, Louis Roederer owns a substantial amount of vineyards including nearly 600 acres of Grand Cru and Premier Cru vineyards that supply the vast majority of their needs. I was very pleasantly surprised to hear from brand ambassador Cynthia Challacombe that the only Champagne that Roederer uses purchased grapes for are for its entry-level non-vintage Brut Premier and even that is 70% estate fruit.

While Roederer does make around 3 million bottles of Champagne a year (or 250,000 cases), that doesn’t even crack the top 10 in production/sales in the Champagne region–lagging behind not only Pommery and Piper-Heidsieck but also far behind the 48 million bottles combined produced by the LVMH mega-Goliaths of Moët and Chandon and Veuve Clicquot.

This relatively small scale of production and majority control of grapes allows Roederer to be more hands on throughout the winemaking process from grape to bottle. This can also be seen in the house’s push towards converting eventually all of its vineyards to biodynamic viticulture. By 2012, they were Champagne’s largest biodynamic grower with around 160 acres (65 ha) being farmed under the system. Ms. Challacombe noted that the estate is now 41% biodynamic (around 246 acres) with the rest still being farmed organically and sustainably.

The Wines
Prices listed were the event pricing for the evening at Esquin.

NV Brut Premier- ($49) A blend of 40% Chardonnay, 40% Pinot noir and 20% Pinot Meunier that is aged 3 years on the lees and bottled with 9-12 g/l dosage. Considering that the minimum aging requirement for non-vintage Champagne is only 15 months on the lees, it is admirable that Roederer holds their entry-level non-vintage to the same minimum of 3 years aging that is expected of vintage Champagnes.

The extended aging does pay off with a medium-plus intensity nose with aromas of tree fruit, candied ginger and apple pastry tart. On the palate, the mouthfeel is round and smooth with more apple notes coming out. It’s a tasty Champagne but my qualm is with how quickly the flavors fade and how short the finish is. I was expecting more persistence on the palate with how aromatic the nose was. For a sub $50 Champagne it is solid but I wouldn’t pay above that price.

2009 Brut Nature (Philippe Starck edition)- ($79) A blend of 66% Pinot noir/Pinot Meunier and 33% Chardonnay that is aged 5 years on the lees and bottled with no dosage. Sourced from a single vineyard in the village of Cumières in the Montagne de Reims, with a label designed by French designer Philippe Starck, this wine stands out from the rest of the Roederer line-up in both aesthetics and in profile. With its zero dosage and intense acidity, this was a sharply controversial wine at the tasting with many people not preferring this style.

I, on the other hand, absolutely adored this wine. It was by far the most mineral-driven and complex wine of the evening. High intensity aromatics of spiced pears, white flowers coupled with Turkish figs and graham cracker crust. On the palate, another chapter of the story unfolds with apple peels, water chestnuts and white pepper all backed by a bracing streak of rocky minerality. Even after the glass was empty, you could still smell the intense aromatics of the Champagne inside the glass. Stunning wine. It’s not for everyone but, for someone like me, it is a remarkable value for how much complexity it delivers.

2010 Blanc de Blancs- ($79) 100% Chardonnay from declassified vines in the Grand Cru villages of the Côte des Blancs, particularly Avize, that are usually allocated for Cristal. The wine is aged 5 years on the lees and bottled with 9 g/l dosage. Again going above and beyond the minimum aging for a vintage Champagne (3 years), the Blanc de Blancs is treated like a Tête de cuvée and, in many ways, this bottle of Champagne outshines many houses’ Tête de cuvée–even Roederers!

Essentially a “baby Cristal”, the medium plus intensity nose is extremely floral and fresh. It smells like Spring time with a neighbor baking cookies next door and the warm air bringing you a waft of that aroma intermingling with flowers and fresh cut grass. On the palate, the floral notes continue with an incredibly satiny mouthfeel that actually feels like you are drinking flower petals. The cookie notes on the nose morph into more brioche on the palate, still serving as a back drop to the overwhelming floral notes. Liquid lillies. Considering that this wine outshone the $200+ Cristal, and easily puts many other $100+ Champagnes to shame, this wine is an absolute steal for its quality level.

Tasting Sheet

2011 Brut Rosé- ($67) A blend of 63% Pinot noir and 37% Chardonnay that is aged 4 years on the lees and bottled with 9 g/l dosage. For the rosé color, both short maceration and blending with red Pinot noir wine is used. The keynote of “freshness” being part of the Roederer house style strikes through with this rosé taking me back to Plant City, Florida outside Tampa for their Strawberry Festival held every March.

Medium intensity on the nose with fresh strawberries and an intriguing streak of basil as well. Unfortunately the aroma fades rather quickly which made it a bit of a let down following the downright intoxicating bouquets of the Brut Nature and Blanc de Blancs. The mouthfeel is smooth and well balanced with the strawberry and basil notes carrying through. But, again, it fades with a short finish. There is always a bit of a premium when it comes to the pricing of rosés but this one is a bit of a stretch for delivering quality that matches its near $70 price point.

2008 Vintage Brut- ($70) A blend of 70% Pinot noir and 30% Chardonnay that is aged 4 years on the lees and bottled with 9 g/l dosage. Like the Blanc de Blancs, this Champagne also gets some of the declassified lots (presumably Pinot noir) that are allocated for Cristal as well as being sourced from it owns dedicated estate vineyards in the Grand Cru villages of Verzy and Verzenay.

Medium plus intensity nose that was only bested by the 2009 Brut Nature for best nose of the night. Cream puff pastry and hazelnuts. What was most enthralling was how it evolved over the short sample tasting to show the many different stages of making cream puff pastry from the fresh dough to baking the golden puffs and filling them. The freshness of the cream is also quite noticeable on the nose and carries its way to the palate where it is met by a little orange zest.

The mouthfeel was knee-bendingly silky, bested again only by one other wine–the 2010 Blanc de Blancs. Between the nose and mouthfeel, this Champagne was as close to a complete package as you could get and overall was my wine of the night. At around $70, this is an absolute steal that should leap frog on any Champagne lover’s purchasing list many, many Champagnes that are much more expensive.

NV Carte Blanche Demi-Sec- ($44) A blend of 40% Chardonnay, 40% Pinot noir and 20% Pinot Meunier that is aged 3 years on the lees and bottled with 38 g/l dosage. As any sommelier or retailer who inwardly cringes when consumers request dry Brut bubbles to be served with their sweet wedding cake will tell you–the Demi-Sec category of sparklers is often woefully overlooked. I truly think it is because most people haven’t experience these wines and have painted a picture in their mind of wines that taste much more overtly sweet than they actually do.

The key to demi-sec wines is balance and the Roederer Carte Blanche is one of the most exquisitely balanced demi-sec bubbles that I’ve ever had. Medium intensity note redolent of fresh peaches with apple pastry tart mixed in. Focusing on the tip of your tongue, you can pick up the sweetness but it is so subtle and balanced by the acidity and bubbles that I would wager that even many experienced tasters would think it was more in the 12-17 g/l Extra Dry category than a Demi-Sec. Many Proseccos taste far sweeter than this elegant and exceptionally well made Champagne.

Unlike the premium pricing for rosés, this under-the-radar category is exceptionally undervalued with the Roederer Carte Blanche being a screaming good deal for under $60 much less under $45.

2009 Cristal ($232) A blend of 60% Pinot noir and 40% Chardonnay that is aged 6 years on the lees and bottled with 8 g/l dosage. Sourced exclusively from Grand Cru vineyards in the villages of Avize, Aÿ, Beaumont-sur-Vesle, Cramant, Mesnil-sur-Oger, Verzenay and Verzy this is the crème de la crème of the Roederer portfolio. It’s a wine with a legendary history that was created for Russian royalty and is featured in music videos, movies and the Instagram pics of anyone wanting to show off. It elicits “oohs and ahs” whenever it is brought out. It truly is one of the Champagne world’s top prestige cuvees.

It’s also one of its most disappointing.

To be fair, this is because Cristal’s Veblen and “bling-worthy” status encourages people to pop and pour them almost as soon as they hit the market. Despite wine writers and Champagne lovers repeatedly urging people to hold onto their Cristals, these wines are often opened far too young. As Antonio Galloni of Vinous noted in his survey of Cristals from 1979-2002, this behavior is “… ironic, if not downright tragic, considering Cristal is a wine that starts peaking around age 15-20, and that can last much longer under ideal storage conditions.”

Now my experience with Cristal is no where near as extensive as Galloni’s but the opportunities I’ve had to taste of now four different vintages of Cristal (the 2004, 2006 and 2009 soon after release and the 1994 when it was 12 years of age) have followed a consistent pattern. The newly release Cristal Champagnes that I tried when they were 6 to 8 years old were very underwhelming with my tasting notes littered with descriptors of “short” and “simple”. While the 1994, which was still relatively too young and from a rather sub-par vintage, was vastly more intriguing and has ranked as one of the best wines that I’ve ever had.

This 2009 Cristal, while undoubtedly well made and with immense potential, ranked only above the entry NV Brut Premier in its showing at the tasting. And that’s not an indictment on the wine. It’s just a reality of tasting a wine that is miles away from it peak drinking window.

But it is not like the wine was undrinkable. It was just exceedingly simple. Medium minus intensity nose with vague floral and tree fruit notes. Some slight pink peppercorn. Its strongest attribute at the moment is the mouthfeel that shows hint of the silky flower petal texture you with get the Blanc de Blancs. In fact, the whole profile of Cristal is its litany of hints.

It has hints of the nose of the 2008 Vintage Brut.
It has hints of the mouthfeel of the 2010 Blanc de Blancs.
It has hints of the complexity of the 2009 Brut Nature.

If you could combine those 3 Champagnes into one bottle, and tell folks that it was Cristal, you would have legions of happy Champagne drinkers who would gladly shell out $200+ and feel like they’re getting more than their money’s worth. But, instead, you have a bottle that is drinking at this moment on par with what you can get from the Roederer house already for between $49 (NV Brut Premier) and $67 (2011 Brut rosé).

It truly is about this moment.

But, again, the 2009 Cristal is not a bad wine and I’m not saying that this is a wine that you shouldn’t buy if you have the money and inclination. I’m just saying that this isn’t a wine that you should open right now. The pedigree is there. The terroir is there. The care and dedication of the Champagne house is there. But if you are going to invest the money and your personal pleasure into getting a spectacular bottle of Champagne than you have to have patience and/or be willing to splurge for the premium of an aged example of Cristal that has been properly cellared.

Otherwise, do yourself a favor and save a boatload of cash by checking out some of the far less heralded and less “bling-worthy” bottles of vintage Champagnes from Roederer. There is truly some spectacular stuff coming out this house that over deliver on pleasure.

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In Defense of Evil Empires

Amber LeBeau in General, Millennials, Wine marketing

Published on November 28, 2017

Recently Esther Mobley of The San Francisco Chronicle wrote of the blockbuster Pinot noir producer Kosta Browne’s new direction away from their super-lush and highly extracted style to something less “over-the-top, opulent, blow-your-lid-off wines.” The catalyst for this change, according to Kosta Browne’s president Scott Becker, is changing consumer demand, particularly among Millennials.

“We were at the risk of becoming victims of our own success…To be relevant and successful for the next 20 years, we have to recognize that the consumer is changing.” –Scott Becker as quoted by SF Chronicle 11/7/17

A sharp motivation also seems to be a bit of ego bruising that Kosta Browne has taken over the years for being a poster child of the high alcohol, super-ripe and hedonistic wines that flooded the market in the last few decades. Mobley quotes founder Dan Kosta concerns over his namesake winery being used by winemakers in Oregon and by organizations like In Pursuit of Balance as an example of what not to do with Pinot noir. The Chronicle article also includes an amusing anecdote about a sommelier at the NYC restaurant Breslin being ignorant that a winery named Kosta Browne even exist.

I find your lack of faith disturbing.

Quick look–is this Pinot noir or Syrah? Sometimes it’s hard to tell with wines as well.

Let’s set aside how poorly that story reflects on the quality of the wine knowledge for a restaurant’s program. As an owner/wine director, I would expect my sommeliers not to be ignorant of a winery that has won Wine Spectator’s Wine of the Year (and been featured in their Top 100 list numerous times) and is regularly in the top half of most collectible wines from California according to Vinfolio’s Collectibility Index. Love them or hate them, Kosta Browne is, for all practical purposes, part of the pantheon of “cult producers” of Pinot noir in California with a 2 to 5-year long waiting list.

Even if you don’t like Kosta Browne and don’t feature them on your wine list, it’s beyond pale to shrug your shoulders at the name as if you’ve never heard of them.

I say that as someone who really doesn’t like Kosta Browne’s wines. Like many somms, I roll my eyes at seeing them on restaurant wine lists with their exorbitantly marked up prices just waiting for an expense account ego to order them.

**Fear is the path to the dark side. Fear leads to anger; anger leads to hate; hate leads to suffering.**

Particularly a big-fish whose name rhymes with “Stiancarlo Ganton”

Even if Kosta Browne is not my style, I’m a bit saddened to read about this “change in direction.” It’s not that I don’t think pursuing more balanced wines isn’t a worthwhile goal. But seeing Kosta Browne trying to become “more restrained” in style is a bit like following the Hot Stove League in Baseball in the post-Steinbrenner years as the New York Yankees aim to be more “fiscally restrained.” Yeah, you’ve got the LA Dodgers and Boston Red Sox’s trying to fill in the gap with their best Belle Glos and Sea Smoke like efforts. But as a fan of an old school small market Joseph Swan-like team (the St. Louis Cardinals), the excitement of potentially landing a big fish is not quite a thrilling when one of the Goliaths of the game are sitting on the sideline. David isn’t David if the slingshot is never used.

Likewise, how exciting would the Star Wars movies be if the Galactic Empire changed philosophies all of a sudden and started espousing Kofi Annan style diplomacy?

There’s always a bigger fish.

“Good is a point of view…. Wine Advocate and Wine Spectator are similar in almost every way, including their quest for greater power. ” — Chancellor Kofi Parker, Jr.

The world needs Evil Empires like the New York Yankees and Kosta Browne. Because the little guys, the outsiders, the rebels, the hipster snobs need something to target. The world needs a balance between good and evil and you can’t have one without the other. So why should we root for Kosta Browne to shed its evil ways and try to become something….else? Do we think that people will suddenly stop wanting to drink lush, full-bodied and highly extracted Pinot noirs? Of course not! Just like matter can be neither created nor destroyed, so too, is evil and the taste for residual sugar in wines is constant.

And as we’ve seen from history, when a vacuum of evil is created, there can be consequences when a new force tries steps in.

You can argue that a lot of the world’s recent problems can be traced to the Chicago Cubs winning the 2016 World Series by trying to out-Yankee the Yankees.

If I could photoshop him twerking on the Camaro, I would.

They went from being the lovable, lowkey Eraths of the Pinot noir world to the big budget and crass-commercialized Meiomi. They changed their style, trying to become the “New Evil Empire” and it messed up the cosmic order. Now we have women twerking on top of cars, folks dropping turkeys from planes and idiots launching home-made rockets trying to prove the world is flat. Yes, the world is out of whack. I place the blame squarely on Ben Zobrist.

You can’t stop the change, any more than you can stop the suns from setting.

Sure, big over-the-top wines can be tedious and lack “character”. Likewise, big, cash-rich organizations that can buy or trade for any stud player can be infuriating and soulless. But doesn’t having Evil Empires exist make it more satisfying when you find a gem? A wine that tells a story to your palate. Or when your plucky rag-tag team of no-names finally scale the summit?

Sure, we want to root for the underdogs. But we also need those Big Dogs to be still casting their long shadow of evil like the Death Star. The world works better this way. It has balance even if that balance is dripping with sugar, extract and alcohol.

A New Hope.
AKA winemakers of the Eola-Amity Hills.

There is a place in the world for the Kosta Browne Yankees just like there is a place for my Joseph Swan Cardinals, the Merry Edwards Twins, the Beaux Freres Giants, the Argyle Mariners and the Williams Selyem Braves.

There is even a place, begrudgingly, for the Meiomi Cubs. Well, once they’ve been dethroned and relegated to the bottom of the shelf.

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Running Out of Stones (and Glaciers) in the Age of Climate Change

Amber LeBeau in Climate Change, General, Natural Wine, Wine marketing, Wine regions

Published on December 1, 2016

By the year 2100, some of the most exciting wines being made could be Scottish Pinot grigio and Suffolk Syrah. Such is the (potential) reality of climate change predicted by professors from the University College of London in a study commissioned by wine merchant Laithwaite’s. While the English sparkling wine industry has already seen some benefits from changing climates, an expected increase in global temperatures of 2° Celsius (3.6° F) and more rain could mean a dramatically new landscape for both wine lovers and producers.

Image Credit: Laithwaites

But at a cost.

For every climate change “winner”, there are also losers as traditional and well established wine regions have to grapple not only with changing vintage patterns but also the changing dynamics of consumer tastes and fashion. It’s no secret that consumers’ tastes have been trending towards riper, more fruit-forward wines that are either sweeter in sugar or “bolder” in flavor and alcohol for some time now.

While there are still fans of lower alcohol, less fruit-driven wines, it’s hard for those kind of wine drinkers to not feel like their taste and preferences are being relegated to the Stone Age of the wine industry. As we start seeing strings of highly acclaimed “blockbuster vintages” being bolstered by warmer climates, it may be more than just the wine map that has to change in this new age of wine drinking.

Would you like a little acid for your Riesling?

http://www.winesandvines.com/template.cfm?section=news&content=177266

Dr. Monika Christmann. Credit: Jim Gordon, Wines and Vines

In Germany, producers are enjoying a “boon” of riper vintages. But they are finding themselves in the unique position of being a country known for bracingly acidic and vibrant Rieslings, needing to now acidify their wines. A recent Wines and Vines article on the 62nd German Winegrowers Congress in Stuttgart, included comments from the keynote address of Dr. Monika Christmann of Geisenheim University .

Dr. Christmann noted that producers are finding themselves at a crossroads. On one hand, they can let the impact of climate change steer the style of wines in their region towards a different direction. Or they can adapt new methods afforded by modern technology to help maintain the “traditional styles”. But that comes with the trade off of potentially using very non-traditional means like reverse osmosis, crossflow filtration and additives.

While the issue of climate change and the trend towards fruit-forward, high alcohol wines certainly vexes the hoi polloi of wine writers and “taste makers”, you can complete that trifecta of ire with the battle of modern winemaking that embraces the use of technology versus natural wine which eschews it use.

Moving On or Moving Away?

Does the thought of German winemakers needing to add acid to their Rieslings horrify you? Then you may have some sympathies with natural wine enthusiasts. They would argue that if you have to “manipulate” your German Riesling to taste like what a German Riesling is expected to taste like, is it still really a German Riesling?

But are “natural” German Rieslings that are indistinguishable from tropical, lush, high alcohol New World Viogniers any better? This is something that winemakers will need to ponder. One lesson worth listening to is this quote from Dr. Christmann.

“The Stone Age did not end because there were no stones left,” she said, but because early humans moved on when they discovered how to work with a better technology: metal.

What is the Greenlandic translation of Vinho Verde?

We may not run out of stones in the world of wine. However, an unquestionable consequence of climate change is that something is going to get left behind. Eventually the industry and consumers will need to adapt to the changing reality of the world around us. We may have to give up “tradition” and expectations of what certain wines from certain regions should taste like. And we may have to open our minds to the possibility of new styles and new fashions.

In the long run, we may gain new knowledge and introduction to fantastic terroirs. We may also see the birth of new classics. However, this could come at the cost of mourning the loss of old favorites and classics. There will be conflict and there will be battles over the soul of wine. There will be change and there will be costs that the wine industry will have to bear.

By Source, Fair use, https://en.wikipedia.org/w/index.php?curid=37582061

Seriously, if you haven’t seen this film yet, go watch it now.

But in the bigger picture, beyond the scope of wine, will be the tremendous costs that the whole of humanity will bear. As we ponder the changing wine map, we also shouldn’t forget that the world is losing things like glaciers at a frightening clip. Reading the warning of scientists about climate change and watching brilliant, but sobering, documentaries like Chasing Ice is enough to drive anyone to drink.

Though maybe we could pass on the Scottish Pinot grigio.

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Behind the Curtain

Amber LeBeau in Shopping for Wine, Wine marketing

Published on November 29, 2016

Harvey Steiman of Wine Spectator did a write up about the unique marketing approach of a new Oregon winery, Alit. With the pedigree of Evening Land Vineyard’s co-founder, Mark Tarlov, and winemaker Alban Debeaulieu, formerly of White Rose Estate, Domaine Drouhin Oregon and Maison Joseph Drouhin, this new project was already guaranteed intrigue but, as Steiman notes, Alit upped the ante by releasing their Pinots for the absurdly low price of $27.45 a bottle.

Yeah, you read that right. $27.45 for a premium Oregon Pinot noir from one of the Evening Land guys and a former Drouhin winemaker?!?! Toto, I don’t think we’re in Kansas anymore.

The idea behind Alit Wines is transparency with the winery’s website (and Wine Spectator article) going into great detail to describe how they break down the cost figures that brings them to charge $27.45 for a bottle of Pinot noir sourced from acclaimed vineyards in the Dundee Hills, McMinnville (including Momtazi Vineyard) and Eola-Amity Hills. The hope for Tarlov and Co. is that they’ll be rewarded for their transparency with consumers, empowered with the knowledge of the nuts and bolts cost of production, seeing the advantage of bypassing “the middlemen” and buying directly from the winery.

Alit’s breakdown of the cost of wine. Credit: https://medium.com/@MarkTarlov

On the surface this sounds like a solid strategy and I was intrigued enough to put in an order myself. Potentially great wine at a great price is always a plus and its exciting to think about what could happen if more premium wineries followed suited with this focus on transparency. But as both a consumer and as someone who has spent over a decade in the wine industry (both production and retail), I don’t see this as a yellow brick road leading to a revolution in wine pricing.

I also can’t escape the nagging feeling that instead of just empowering consumers, that this peek behind the curtain of production costs will have the same effect on consumers that Dorothy’s glimpse behind the curtain at the Wizard had on her. Yes, it is nice to see what’s behind the curtain but do you lose a bit of “magic” when everything doesn’t seem to be what you once thought it was? Are you going to enjoy as much that $60 Pinot you enjoyed before now that you can add up in the back of your mind that it may really only cost the winery around $15 to make?

Pay No Attention To The Conspicuous Consumption of Wine.

Wine is weird. On one hand, it is a consumable agricultural good just like any foodstuff. So drilling the price of a bottle of wine down to the price of the raw materials, labor and cost of production and transport sounds like a simple endeavor. Yet, wine is also much more than that and, especially in the United States, it can also be considered a Veblen good–an item whose price and value often drives demand, instead of just necessarily the demand driving the price.

This is a big reason why I doubt that you’ll see Alit’s marketing model being readily adopted by other wineries. Of course, nearly every winery in the world would wholeheartedly support encouraging consumers to buy most, if not all, their wines direct from the winery. Not only does it allow them to control the consumer’s experience, making sure that they are getting their wines in the best condition possible, it’s also how wineries make the most money. That last point is key. Look at the prices that you see at a winery’s tasting room and then compare them to what you would be paying at a typical retailer. Are you getting the savings of “cutting the middleman”?

Most likely not.

In the Wine Spectator article, Alit’s Tarlov explains that this is because wineries don’t want to hurt their distributor and retail partners by drastically undercutting them in price. There is certainly truth to this because the wheels of the wine industry are greased by trust and relationships. However, the one thing more valuable than relationships in the wine industry is the perception of your brand. This is why retailers sometimes get in trouble if they price a winery’s wine “too low”. It impacts the “brand”. Wineries are loathed to ever lower the prices of their wine because it can lower the prestige and value of the wine in the eyes of consumers.

A heart is not judged by how much you love; but a wine is judged by how much it is loved by others.

And men are judged by how they wear fanny packs

Consumers are weird. We all want a great deal, but not too good or there must be something wrong. The placebo effect is alive and well as our brains are hardwired to get more pleasure from things that we perceive as being more expensive and ergo more valuable.

Now as wine lovers, who presumably want to get the most for our money, what should we do? Do we just chuck it all out the window and drink Two Buck Chuck from here on out?

Let me ask a different question. If you’re a fan of American football, what is more appealing to you? Spending around $50 or less for a family of four to see a local high school football game or spending an average of around $131.93 per person to see a team like the Cincinnati Bengals play home games against the Cleveland Browns and Buffalo Bills? No offense to the Bengals, Browns or Bills fans among my readers but there are certainly games where you can argue that maybe the high schoolers would field a better product for the money.

“Seriously??? 5 missed FG and 4 missed xp…costing us 2 games. Yeah…sounds like a keeper…”(11/29/2016) — Kyra Olson, author’s Facebook friend and Bengals fan since 1981

Now we can argue about the nuts and bolts of the talent and skills of football players, the quality of equipment, the stadium atmosphere and then craft metaphors about how that relates to vineyard terroir, winemakers, new oak barrels and such. But I think we can drill it down to a much more simple question: What experience gives you more pleasure?

What experience fills you with more sense of excitement and anticipation as you enter the stadium before the game? If you were given a gift of tickets, opening which set (to the HS game or the NFL one) would quicken your heart more? For most people, it’s the latter and that is a huge reason why seeing an NFL game is often 12x more expensive than seeing a high school football game–regardless of the end quality result on the field. The value of the product is judged by how much it is loved by others. With the typical NFL stadium holding around 70,000 spectators, there are quite a bit of people who are willing to pay top dollar to be one of the few who get to sit in those seats.

The same is true with a bottle of wine. For as solid and tasty that something like a $8-12 bottle of Columbia Crest Grand Estates Cabernet Sauvignon can be, the level of excitement and anticipation of opening it up just can’t match up to opening something like a $60-68 bottle of DeLille Four Flags Cabernet Sauvignon. There is the bare nuts and bolts value of the raw materials and cost of production but how do you quantify the value in that sense of excitement, anticipation and pleasure that comes from that? With only around 1,450 cases made each year of DeLille’s Four Flags, there are plenty of people who put high value on being one of the few who get to enjoy that sense of excitement and anticipation.

You, my friend, are a victim of disorganized thinking (as we all are).

Plus there is always great beer under $20!

While I do applaud Mark Tarlov and the folks behind Alit for being bold with their marketing plan on transparency, I do think it creates an unfortunate impression that wine pricing is a simple affair. It’s not because wine isn’t simple and, more importantly, people aren’t simple. Just as in Oz, when the Wizard chastised the Cowardly lion for confusing courage with wisdom, we also shouldn’t confuse the value of our pleasure and enjoyment of wine with the nuts and bolts cost of things. Just as our perception of taste is personal, so too is our perception of value. A wine is good is if it is good for you and a wine is worth its price if it is worth it to you.

If an $8 Cabernet gives you pleasure and is worth $8 to you, Enjoy! If a $28 Pinot does the same, drink up! But, likewise, don’t devalue your pleasure and sense of the wine’s worth if your mouth drools with anticipation at pulling the cork out of a $60 bottle of Cabernet Sauvignon or Pinot noir. It’s your palate, your wallet and your pleasure.

And if paying around $131 to watch Mike Nugent miss fields goals and extra points gives you pleasure, well you can talk to my friend Kyra about that.

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Whiskey and Wine

Amber LeBeau in Blind Tasting, Shopping for Wine, Whiskey, Wine marketing, Wine reviews, Wine Tasting

Published on October 2, 2016

Author’s note: For an updated tasting that featured 13 whiskey/rum barrel aged wines check out the post Whiskey and Wine Revisited.

As I’ve admitted before, I can be a bit skeptical about newfangled wine trends but I always try to keep an open mind. So when I walk into stores and see big displays of Gallo’s Apothic Inferno (“A Wine With a Whiskey Soul” they say) supported with advertising campaigns featuring tatted up and vested hipster bartenders playing with fire, I know I need to try some wines aged in bourbon and whiskey barrels.

By Ken Thomas (KenThomas.us (personal website of photographer)) [Public domain], via Wikimedia Commons

I love Woodford Reserve in my Old Fashioned, not necessarily in my wine.

But first, a little background

Henry H. Work’s 2014 book Wood, Whiskey and Wine gives a nice backstory on the love affair between wine and wood barrels that extend over two millenniums. He also goes into the sharing of barrel technology with other beverages like whiskeys and beers. I highly encourage folks interested in geeking out more about this topic to give it a look.

In the 17th century, the convenience and availability of excess Sherry barrels from the bustling Jerez to London trade led to a “happy accident” of Scotch makers discovering the rich dark fruit flavors and deeper color that Oloroso Sherry barrels impart on whiskey aged in them.

In recent decades, the concept of cask-finishing for whiskeys has expanded to include barrels that previously housed Port, Madeira, Sauternes, Amarone and even First Growth Bordeaux and premium Super Tuscan and Barolo producers.

A Port finished Scotch from one of my favorite distilleries

Across the pond, American Bourbon and whiskey producers also discovered the interesting flavors and added complexity of aging in former wine barrels. Of course, Sherry and Port casks were popular choices but producers also branched out with California Chardonnay like Woodford Reserve’s Sonoma-Cutrer finish. Even winemakers started getting in on the gig, like Dave Phinney’s partnership with a distillery to create a Bourbon aged in barrels that formerly held his Orin Swift Napa Cabernet Mercury Head. (Not sure what the status of this project is after Phinney’s sale of Orin Swift to Gallo)

Whiskey Returns the Favor (maybe)

Perhaps taking a cue from the beer industry which has seen a huge explosion in popularity of barrel-aged beer, it may have been inevitable that we would see wine aged in whiskey barrels.

The first mentioned of a whiskey barrel aged wine that I could find was back in 2010 when a winemaker in Australia some how got his hands on Pappy Van Winkle Barrels to age his 2008 McLaren Vale Shiraz. What became of his Southern Belle Shiraz, or if you can still find it, I don’t know as there are scant tasting notes on the web. I do find it interesting that the 2010 article from Garden and Gun noted that the expected release price for the 2008 was $25 USD but the average price of the three vintages available on Wine-Searcher (2009, 2011 & 2013) is only $9. If any one has further details about this wine (or know of an earlier whiskey barrel-aged wine), let me know in the comments below.

A very tasty barrel aged brew from Firestone Walker

As with most things in the wine industry, people usually don’t start paying attention to a trend until the big-money players get involved and that is what happened in 2016 when Pernod-Ricard (Jacob’s Creek), Constellation Brands (Robert Mondavi), Concha y Toro (Fetzer) and E. & J. Gallo (Apothic) released their whiskey barrel-aged wines.

Are these wines any good?

I was able to get my hands on 3 brands of whiskey barrel-aged wines–Robert Mondavi Bourbon Barrel Aged Cabernet Sauvignon, Barrelhouse Bourbon Red (made by Bruce and Kim Cunningham of AW Direct) and Apothic Inferno (aged in whiskey instead of Bourbon barrels). Tasting these wines with colleagues in the retail wine industry, I wanted to be as objective as possible so we decided to do this tasting blind and with a “ringer” of a popular dark red blend (which was the most recent hot trend in the industry till the whiskey-aged wines came barreling in). In this case, I chose Cloud Break Black Cloud from O’Neil Vintners.

Here are my notes before the reveal:

Wine A- Sweet smelling on the nose. Very ruby port-like nose with figs and dark fruit. Some vanilla.
On the palate, rich fruit, very smooth but with noticeable RS. Yep, definitely very port-like with more overt oak spice flavors on the palate. Medium acidity. Medium-minus tannins.
My guess is that this is one of the bourbon barrels one. Drinkable, good for sweet(ish) red wine drinkers. Actually this may be an improvement over many of the “Dark” blends since the oak spice seems to add some complexity.

Wine B-This smells like a whiskey. But whiskey that smells like burnt rubber. Noticeably sweet nose. Roasted marshmallows and burnt flambe cherries. It smells like someone took a shot of cheap lightly peated whiskey, mixed with a really pungent Pinotage and then added it to someone’s Seagram 7 and Coke.
On the palate, Burnt rubber and roasted marshmallows. Medium-minus tannins and medium-minus acidity, maybe even low acidity. It’s no where near as sweet as I expected it to be based on the nose but I can’t tell if that is a positive or negative at this point.

Three whiskey barrel aged reds with a “regular” red blend ringer. (Not wrapped up in the same order. See reveal below)

Wine C- Much more subdued nose, medium-minus intensity but that may just be a scale down effect compared to Bag B. I don’t really smell any oak at all, just some subtle red fruit–red berries, maybe a little red plums.
On the palate, I can get some vanilla but it is still very mellow. Medium+plus acidity, actually has some good life to it. Definitely still red fruit. Medium tannins, very ripe and smooth.
My gut is telling me that this is the regular red blend but I’m a bit confused with the fruit being much more red than dark, knowing in the back of my mind that the “ringer” is one of the Dark Red styles. Whatever this is, its fairly enjoyable and with the medium plus acidity, can actually see this being a decent drinker and food pairing option.

Wine D- Medium nose. Still way more subdued than Bag B and less fragrant than Bag A. Much more overt vanilla on the nose. This has a bit of a “whiskeyness” to it but its not in your face. A little dark fruit but, again, subdued.
On the palate, this has some great texture. Medium+ acidity. Medium + tannins but very velvety and great full body. By far the most impressive mouthfeel. This feels like a decent $15-17 Cab. The flavors are very Cab-like as well, being more black currant with a little tobacco spice. The finish lingers with the vanilla and I do almost feel like I can taste a bit of roasted corn. Not enough to be weird but at this point I’m wondering if my palate is shot.

The Reveal and Final Thoughts

Bag A.) Cloud Break Black Cloud — (The Dark Red blend “ringer”) I was totally fooled on this. The ruby-port aspect had me thinking that THIS is what these Bourbon barrel-aged wines should taste like. Definitely a wine for the smooth, bold (but slightly sweet) red crowd. 3rd favorite of the group.

Bag B.) Apothic Inferno – As you could probably infer from my notes, this was my least favorite wine of the bunch. It certainly had the most in your face “whiskeyness” but, in my opinion, that didn’t add up to a pleasurable drinking experience in the slightest. Personally, I would rather drink any of the other examples in the Apothic stable (the regular red, Apothic Dark, Apothic Crush, etc) than the Inferno. It’s just not my style of wine at all.

Bag C.) Barrelhouse Bourbon Red – This pleasantly surprised me. It definitely wasn’t what I expected from this category. As I noted, I strongly thought this was just a regular red blend. Very solid and very drinkable. Probably the 2nd best of the whole bunch.

Bag D.) Robert Mondavi Bourbon Barrel Age Cabernet Sauvignon – the clear winner of the group and a very solid wine. I don’t think this wine needs the marketing gimmick of the “bourbon barrel age” (neither does the Barrelhouse really) and could easily stand on its own as regular, every day drinker that would do well paired with food or at a party with a crowd.

Or we can just drink some cocktails instead. The Oak Blossom was delicious!

So there you have it. It’s worth having an open mind and I would encourage all wine drinkers to give these wines a try and form their own opinions.

Some of these wines, like the Robert Mondavi Cabernet Sauvignon and Barrelhouse Bourbon Red, are pretty solid and legit red wines. Others…..do have their own unique personality. I definitely recommend trying these wines side by side with either other whiskey barrel-aged wines or just general red blends. That is, by far, the best way to judge the character of these wines and see how they stake up against what you enjoy in red wine.

Cheers!

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Tripping into Wine’s Loopholes

Amber LeBeau in Napa Valley, Shopping for Wine, Wine laws, Wine marketing

Published on September 25, 2016

The red pill pairs with Albarino while the blue one pairs with Pinot grigio

What if I told you that the Cabernet Sauvignon you were drinking was really a red blend with at least 6 other grapes in it?

What if I told you that the bottle labeled as Pinot noir on your table was also a blend? Not even a “red” one since it had Riesling, Gewürztraminer and Chardonnay in it?

Or how about that bottle of Napa Valley wine which was actually made in Texas?

Now to some degree, none of this really matters because blissful ignorance is truly blissful if you are enjoying the wine that you’re drinking. That is the blue pill of wine. But if you want to know the truth, lets take the red pill and look at some of the loopholes in US wine laws.

Fighting Varietals (or not)

The TTB (Alcohol and Tobacco Tax and Trade Bureau) provides a breakdown of the minimum standards for a wine label in the US. Let’s note some key details.

To be labeled as a single grape variety, you only need to have 75% of that grape

This is the fallacy of the grape varietal snobs who drink “only” Cabernet Sauvignon. They think red blends are inferior wines made from the “left overs” and would never buy anything unless it says Merlot on the label. HA! Just kidding about that last one.

The truth is that most red wines in the world are blends. Even if you want to discount many of the amazing European wines from Bordeaux, the Rhone, Tuscany, Valpolicella, Rioja, Douro, etc that have historically been blends, you still have this huge 25% loophole in American “varietal” wines that US winemakers are all to happy to exploit.

Why?

My personal favorite of Ginny’s wines is the One-Armed Man which totally carries her “Peanut butter & Chocolate” pairing of Zin and Petite Sirah to rich, delicious perfection.

Because blending helps winemakers make better wines. I remember listening to Ginny Lambrix of Zinfandel specialist Truett-Hurst talk about how she loves blending a little Petite Sirah with Zin. She found that the rich plums, blackberry and pepper spice of Petite Sirah married well with the similar flavors of Zinfandel. Of course, Zinfandel can make outstanding wines on its own and, yes, Petite Sirah can also make some great bottles. But putting the two together was like adding a little chocolate to peanut butter. Great by themselves but absolutely scrumptious together.

Joseph Wagner developed a recipe for Pinot noir that, literally, hit the sweet spot of American palates. By blending in white wine grapes like Riesling, Gewürztraminer, Chardonnay, he added sweetness and made the wine softer. Yet with that 25% “other grape buffer”, he (and now Constellation Brands) could still market Meiomi as a Pinot noir. While there are many incredible 100% Pinot noirs out there, its clear that the blended grapes have been vital to Meiomi’s smashing success and growth. Yet I don’t know if anyone could credibly argue that Meiomi would have been anywhere near as successful if it was marketed as a Red(ish) blend.

Only a true confectionery snob would say that the flour alone taste better than this blended creation.

Likewise, the Lohr family has built a very successful brand for Cabernet Sauvignon with their Seven Oaks label. Yet nearly every single year they are just hitting that 75-76% minimum of Cab and rounding it out with other grapes. You have to give major props to the Lohrs for being transparent with their blends and tech data which is something that not many wineries do. You can tell that they’re proud of the wines they are making. But you better believe that they are certain that they will sell more wine labeled as Cabernet Sauvignon than they would if it was labeled as a red blend.

That is my personal gripe about this loophole.

I’m very pro-blend but it’s disheartening that wineries are basically rewarded for hiding that what they’re truly making are blends dominated by a particular variety.

Now we should note that individual states can add their own conditions to tighten some of these laws. For instance, in Oregon a wine labeled as Pinot noir needs to be at least 90% of that grape. Though, curiously, 18 other grape varieties (such as Cabernet Sauvignon) are “exempt” from these stricter wine laws.

So we’ve got a loophole for a loophole!

Napa with a Twang

Another of the TTB’s bare minimums relate to the use of wine regions or AVAs (American Viticultural Areas) on the bottle:

To have an AVA listed, only 85% of the grapes needed to be sourced from that region

Napa grapes are expensive.

The average price of a ton was over $4300 in 2015. To put that in perspective, 1 ton equals about 2 barrels or 50 cases of wine. This is just the base grape costs and speaks nothing to the cost of labor, winemaking equipment, barrels (new French oak barrels can cost over $3000 each), packaging and marketing. This is one of the reasons why it is hard to find Cabernet from Napa under $20.

Unless……

You turn some corners.

With your grape truck. On the roads between Napa and neighboring counties.

When you go next door to Sonoma County, the cost for grapes is closer to $2400 a ton. Lake County clocks in at around $1600 a ton. You go to the southern Central Valley around Fresno and you can get a ton of grapes for around $300.

Clearly there is financial incentive to offsetting the cost of production for your bottle of “Napa Valley wine” by using that 15% loophole of grapes grown elsewhere.

But is it really still a “Napa wine”?

That’s an interesting question but this loophole goes far deeper when you realize that that 15% could include grapes from places like Texas and Georgia. I’m not kidding y’all.

$Big Tex portion of pic from By Loadmaster (David R. Tribble)This image was made by Loadmaster (David R. Tribble)Email the author: David R. TribbleAlso see my personal gallery at Google Picasa - Own work, CC BY-SA 3.0$

To be fair, I think Napa stole the idea of erecting big signs from Texas first.

The TTB is currently holding a comment period over a particular loophole. This one allows a winery to buy fruit from outside their state, truck it into their state and maybe even blend it with local fruit, but still label it under the AVA where the 85%+ of the fruit came from. The only restriction is that they only sell the wine within the winery’s home state.

So, yes, a winery in Texas can buy Napa Valley fruit, blend in 15% of Texas fruit, and still sell it as a Napa Valley wine to the wine shops and restaurants of Texas.

The comment period for discussion will run till December 7th, 2016. If you want to indulge in some not-so-light reading, you can take a look at the comments already submitted.

I’m going to bet on the law being changed and this loophole getting closed. But there are still plenty of other loopholes to trip over.

Maybe we should sit back and chase down our blue pills with a little $20 Napa Valley Cabernet Sauvignons.