Tag Archives: Northwest Wine Academy

60 Second Wine Review — Lauren Ashton Cuvee Meline

Published on March 19, 2018

A few quick thoughts on the 2016 Lauren Ashton Cuvée Méline from the Columbia Valley.

The Geekery

Lauren Ashton Cellars was founded in 2009 by Kit Singh, a dentist by training, with the winery named after his two children. Full disclosure, Kit was one of my wine science instructors when I was going through the wine production program at the Northwest Wine Academy.

The labels for each of Lauren Ashton’s wines feature notable architecture from Singh’s wife, Riinu’s, home country of Estonia.

The 2016 Cuvée Méline is a white Bordeaux-style blend of 55% Semillon and 45% Sauvignon blanc that was aged in a combination of stainless steel, new French and neutral oak barrels. The fruit source for this vintage was Mercer Estates in the Horse Heaven Hills and Cave B Vineyard in the Ancient Lakes of the Columbia Valley AVA. Around 300 cases were made.

The Wine

High intensity nose–lots of citrus zest and white floral notes like wisteria and lillies. Around the edges there is a little tree fruit trying to peak out but is overwhelmed by the citrus and floral notes.

The rich tropical citrus note of this wine adds a lot of depth.

On the palate those tree fruit notes come out more and become defined as very ripe white peaches with the citrus becoming more tropical like pomelo. The wine has a lot of weight and texture to the mouthfeel that hints at the oak but you don’t taste any oak flavors. The medium-plus acidity keeps the fruit tasting fresh and balances the weight very well. Moderate length finish brings back the floral notes from the nose but they quickly fade.

The Verdict

It’s clearly a New World style white with the big body and weight but there is a lot of white Bordeaux-like elegance with this wine. Only thing missing is minerality.

At $23-28, it is a solid value for a very well made and food-friendly white. Definitely a white wine for a red wine drinker that wants something different than a light Sauvignon blanc or an oaky Chardonnay.

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60 Second Wine Review — Avennia Gravura

Amber LeBeau in 60 Second Reviews, Washington wine, Wine reviews

Published on March 18, 2018

A few quick thoughts on the 2011 Avennia Gravura from the Columbia Valley.

The Geekery

Avennia was founded in 2010 by Marty Taucher, an alum of the Northwest Wine Academy, and Chris Peterson, a protege of Stan Clarke and Walla Walla Community College’s Enology and Viticulture program.

Prior to starting Avennia, Peterson worked at Dunham Cellars, Forgeron and Glen Fiona in Walla Walla before joining Chris Upchurch at DeLille Cellars for seven years. In addition to his work with Avennia, Peterson also makes the wine for Dan Marino and Damon Huard at Passing Time Winery.

The 2011 Gravura is a blend of 63% Cabernet Sauvignon, 29% Merlot and 8% Cabernet Franc that spent 20 months aging in 50% new French oak. Around 625 cases were made.

The fruit for Gravura is usually sourced from the Sagemoor Vineyard in Columbia Valley and Klipsun Vineyard, owned by the Teralto Wine Group, on Red Mountain. In 2011, the wine also included some Cabernet Sauvignon from Efeste’s Angela’s Vineyard.

The Wine

Medium-plus intensity nose. A mix of dark and red fruits–currants and berries–with some savory “roasted chicken herbs” like rosemary and thyme. There is also a very Bordeaux-like cedar cigar box note in the background.

The savory roasted chicken herbs add to the complexity of this wine.

On the palate, that same mix of dark and red fruits carry through but the savory herbal notes gets more smokey with some of the Cab Franc graphite pencil lead also emerging. Medium-plus acidity keeps the palate very fresh and mouthwatering. The medium-plus tannins are soft at this point but still very much present and balanced very well by the full-bodied fruit. Long finish.

The Verdict

The cool 2011 vintage in Washington often gets overlooked–especially being followed by the “Goldilocks” 2012 vintage–but the truism that “good winemakers make good wine even in rough vintages” is still very apt. Like with several of the 2011 Betz wines I recently reviewed, this 2011 Avennia Gravura is blossoming and drinking in its prime right now.

At around $35-40, this is a terrific Bordeaux style blend that is well worth finding.

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Book Review — Washington Wines and Wineries

Amber LeBeau in Book Reviews, Washington wine

Published on March 15, 2018

A few thoughts on Washington Wines and Wineries: The Essential Guide by Paul Gregutt.

Overview

The Washington wine industry is the second largest producer of premium wine in the United States behind California with more than 900 wineries and over 350 vineyards.

Top 100 lists from publications like Wine Spectator and Wine Enthusiast are frequently dotted by Washington wines including the 2005 Columbia Crest Reserve Cabernet Sauvignon that was named the #1 wine on Wine Spectator’s 2009 list. Numerous Washington wines from Quilceda Creek, Cayuse and Leonetti have earned perfect 100 point scores from Robert Parker’s Wine Advocate.

In 2014, the 2011 L’Ecole Ferguson won Best Bordeaux Blend in the World at the Decanter World Wine awards.

Yet, while you can easily find literally hundreds of books to learn about California wine, the pickings on the people, places and wines of Washington are much more slim.

Thankfully, Paul Gregutt, a former columnist for The Seattle Times and Wine Enthusiast, has helped fill that gaping hole with the best reference standard to date about the Washington wine industry.

With the first edition released in 2007 and an updated, expanded 2nd edition released in 2010, Gregutt’s work is broken into two parts.

Part one includes a brief history of the Washington wine industry from Walla Walla’s first plantings in the 1860s, W.B. Bridgman’s 1917 plantings of Vitis vinifera on Snipes Mountain, to the rise of Associated Vintners and the birth of the modern Washington wine industry in the 1970s & 1980s. In the first edition, Gregutt also discusses the 1825 plantings at Fort Vancouver.

An example of the varietal pages where Gregutt list some of the best Washington examples of several varieties (like Cabernet Franc)

Gregutt then moves into a chapter exploring the (then) 11 AVAs of Washington. Since 2010, the number has grown to 14 AVAs with Naches Heights (2011), Ancient Lakes (2012) and Lewis-Clark Valley (2016) joining the ranks with The Burn likely to soon follow.

The third chapter goes into the major grape varieties grown in Washington State, profiling the wine regions, flavor characteristics and top producers for many of the nearly 70 different grape varieties grown in Washington. Gregutt hits not only the big varieties like Cabernet Sauvignon, Chardonnay and Merlot but also touches on the history and importance of Riesling in the Washington wine industry as well as some of the more obscure but notable varieties grown such as Chenin blanc, Roussanne, Viognier, Barbera, Counoise, Petite Verdot, Tempranillo and Zinfandel.

The final chapter in Part 1 examines 20 of Washington’s most important vineyards, including many that would be considered the “Grand Crus” of the state such as Boushey Vineyards, Champoux and Ciel du Cheval. In each profile, Gregutt talks not only about the history and terroir of the vineyards but also notes which grape varieties and wineries tend to showcase each vineyard’s unique qualities.

Betz, one of the Five Star Wineries profiled by Gregutt.

In Part 2, Gregutt profiles over 200 different Washington wineries–breaking them into categories like Five Star wineries (such as Betz, Cadence, L’Ecole, Quilceda Creek and Woodward Canyon), Four Star wineries (like Boudreaux Cellars, Gordon Brothers, Hedges and Sheridan Vineyard), Three Star wineries (like àMaurice, Apex, Camaraderie Cellars, Chinook, Gamache, Kiona, Otis Kenyon and Tagaris) and then finally Rising Stars (like Efeste, Hestia, Lost River, Doubleback and Whidbey Island Winery).

Some Things I Learned

In the history chapter, I was particularly fascinated with the era following Prohibition where liquor laws that still severely restricted access to hard alcohol and cocktails discouraged the nascent Washington wine industry from focusing on dry European-style wines in lieu of producing sweet, fortified wines.

The rise of Merlot in the 1990s was also an interesting read, especially hearing that Jed Steele, while consulting winemaking for Northstar Winery, was promoting the Walla Walla winery as “Washington’s answer to Ch. Petrus.” I enjoy Northstar quite a bit but I think we should forgive Steele of the hyperbole.

In the AVA chapter, I developed more of an appreciation for the “workhorse wine regions” of the Wahluke Slope and Horse Heaven Hills that often get overlooked in favor of the “Sexier AVAs” of Red Mountain and Walla Walla. With more than 80,000 acres, the Wahluke Slope is responsible for around 15% of all the wines produced in Washington while the Horse Heaven Hills is responsible for 25%–and was also home to the state’s first 100 point wines from Quilceda Creek’s Champoux Vineyard Cabernet Sauvignon.

Even at 14 years of age, this 2003 Gorman Pixie Syrah from Red Mountain still had that zesty lemon-lime note Gregutt describes along with some gorgeous bacon fat!

In Chapter 3, Gregutt does an outstanding job explaining the typicity and unique characteristic of grape varieties grown in Washington soils which are invaluable for folks studying how to blind taste. I know now to look for things like the blueberry and light-olive notes of Cabernet Franc, the distinctive “streak of lemon-lime zest” in Washington Syrahs and the mix of Japanese pears and green apple flavors that tend to show up in the state’s Pinot gris wines.

Wines I Want to Try Because of This Book

Throughout Washington Wines, Gregutt name drops many intriguing wines (particularly in the grape variety and wineries chapters). But after reading Gregutt’s book, I think I’m most interested in doing comparative tastings of Washington terroir.

One tasting that particularly intrigues me is investigating the 10 different Wahluke Slope Vineyards manage by the Milbrandt family–including Northridge, Sundance, Clifton Hill, Pheasant, Katherine Leone and Talcott Vineyards. Ideally I’d want to compare with the same variety (like Merlot or Syrah) and find as many vineyard designated examples from the same winery as I can. Looking on Wine Searcher, I see that Bunnell Family Cellar and Charles Smith’s K Vintners have some individual bottlings from these vineyards.

The history geek in me would also love to try a Muscat of Alexandria from the 1917 W.B. Bridgman plantings in what is now Upland Vineyard on Snipes Mountain.

New Reading Recommendations I Got From This Book

Because Gregutt was blazing new trails in this in-depth overview of the Washington wine industry, there wasn’t a lot of other source material that he could point uber-geeks like me to.

From a historical perspective, it’s worth seeking out Leon Adams’ Wines of America which included the first critical acclaim of a Washington wine–a 1966 rosé of Grenache made by Associated Vintners.

One book that Gregutt does cite is The Wine Project: Washington State’s Winemaking History by Ron Irvine and Walter Clore (“The Father of Washington Wine”). This was actually a required text book during my time at the Northwest Wine Academy when I was earning my wine production degree. Prior to the 2007 release of Gregutt’s Washington Wines, this was virtually the only book that seriously looked at the Washington wine industry.

Final Thoughts

In the very first chapter, Gregutt recounts a story from Master of Wine Bob Betz about promoting Washington wine on the East Coast of the United States. One time after a long presentation about the history of the state, the many AVAs and grape varieties grown in Washington, Betz opened the session up for questions from the audience. The first query he got was someone wondering on what side of the Potomac were Washington’s wine grapes grown.

That anecdotal story encapsulate very well the issues that the Washington wine industry has in distinguishing itself–not only on the world’s stage but also at home in the United States where California casts a very long shadow. Throughout Washington Wines and Wineries: The Essential Guide, Paul Gregutt does an outstanding job highlighting the terroirs, wineries and people that make Washington unique.

It is not only a must-read for people who want to learn more about the 2nd largest producer of American wines but also for folks who have already discovered and fallen in love with the bounty of wines that Washington offers.

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Getting Geeky with Savage Grace Cabernet Francs

Amber LeBeau in Washington wine, Wine grapes, Wine reviews

Published on March 14, 2018

I make no effort to hide my enthusiasm for Washington State Cabernet Franc. As I noted in my Walla Walla musings, Washington Cabernet Francs have the structure and depth of our best Cabernet Sauvignon and Merlot wines but with an intoxicatingly gorgeous bouquet that can range from perfumed and floral to savory fresh forest floor and coffee nuances.

It truly is a grape variety that every Washington wine lover should explore. For wine drinkers outside the state, these wines may be hard to come by but they are worth the hunt. Simply put, if you see a Washington Cab Franc on a restaurant list or wine shop shelf, try it!

I suspect that Michael Savage of Savage Grace Wines shares a similar love affair for Cabernet Franc because he makes two fantastic examples of the variety–one from Two Blondes Vineyard and the other from Copeland Vineyard in the Rattlesnake Hills. He also makes a Cabernet Franc rosé from grapes sourced from Red Willow Vineyard in the Yakima Valley.

The Backstory

Full disclosure, I was in the same wine production class as Michael Savage at the Northwest Wine Academy so I got to see the nascent beginnings of his winemaking career. He started his winery in 2011 with his very first release being a Cabernet Franc from the Columbia Valley.

Inspired by the wines of Oregon producers J. Christopher and Cameron Winery, Savage makes his wines in a distinctly “Old World style”, using native fermentation and a light touch of oak. The wines rarely go above 13.5% alcohol with a yearly production around 2400 cases.

The Grape

The original 1985 Cabernet Franc plantings at Red Willow Vineyard.

Paul Gregutt, in Washington Wines, notes that Washington State University planted the first experimental blocks of Cabernet Franc vines in the 1970s with Red Willow Vineyard following suit in 1985. From these Red Willow plantings, David Lake of Columbia Winery released the first varietal Washington Cabernet Franc in 1991. From the 1998 vintage, Kay Simon of Chinook Wines released the first varietal Cab Franc rosé that today has a cult-following among Washington wine lovers.

Cabernet Franc is prized in Washington and Bordeaux for adding color, aroma and acidity to Cab and Merlot-based blends. Varietal wines are trademark by vibrant berry fruit that can range from red raspberry to blueberry. Wines often have floral aromatics (particularly violets), juicy acidity and savory nuances like freshly ground coffee, olive tapenade and forest floor. With oak, chocolate and tobacco spice can emerge.

Cabernet Franc is valued in the vineyard for ripening earlier than Cabernet Sauvignon. It’s also more winter-hardy than Merlot. Despite this, acreage of the variety has been steadily dropping from a high point of 1157 acres in 2006 to 685 acres in 2017. Today, Cabernet Franc is the 4th most planted red grape in Washington behind Cabernet Sauvignon, Merlot & Syrah.

Other producers making great Cabernet Franc include Sheridan Vineyard’s Boss Block, Convergence Zone Cellars’ Downburst, Camaraderie Cellars, Owen Roe’s Rosa Mystica, Hestia Cellars, Spring Valley Vineyards’ Katherine Corkrum, Gamache, Lagana Cellars and Cadence’s Bel Canto.

The Vineyards

Copeland Vineyard was planted in 2000 in the Rattlesnake Hills AVA of Yakima Valley. Owned by the Rawn brothers of Two Mountain Winery, the vineyard was converted from an orchard planted by their grandfather in 1951.

Covering 26 acres on a sandy, rock strewn slope in the rain shadow of the Cascade Mountains, this warm-climate site averages 2980 degree days. In addition to Cabernet Franc, Copeland also produces Cabernet Sauvignon, Chardonnay, Lemberger, Merlot, Riesling, Syrah and the Portuguese grape variety Touriga Nacional.

Two Blondes Vineyard was planted in 2000 by Chris Camarda of Andrew Will and Bill Fleckenstein. Located next door to Sheridan Vineyard, the name references the hair color of both men’s wives. A bit cooler than Copeland, the 30 acre vineyard averages around 2200 degree days.

Chris Hoon, a 3rd generation farmer, manages the vines as well as those of neighboring Sheridan Vineyard. Beyond Cabernet Franc, Cabernet Sauvignon, Merlot and Malbec are also planted.

The Wines

2016 Savage Grace Cabernet Franc from the Copeland Vineyard in the Rattlesnake Hills

The 2016 Copeland Cabernet Franc was sourced from the Rattlesnake Hills AVA with around 260 cases made. Savage aged the wine 6-7 months in neutral oak barrels. Inspired by the Loire Valley Cabernet Francs of Chinon, Saumur-Champigny and Bourgueil, this young Cab Franc has high intensity aromatics of raspberry and rhubarb pie as well as blue floral notes. There is also a little herbal aromatics that add complexity but not enough to describe it as green.

On the palate, those raspberry and rhubarb notes come through and are heighten by the juicy, medium-plus acidity. The wine feels heavier in the mouth than what it 12.5% ABV would suggest with grippy but approachable medium-plus tannins. Some of the rhubarb “pie spice” notes come out on the palate like cinnamon and nutmeg. Long, mouthwatering finish.

Two Blondes Vineyard Cabernet Franc

2016 was the first release of the Two Blondes Vineyard Cabernet Franc and this wine couldn’t be more different than the Copeland. High intensity aromatics as well with similar blue floral notes but this wine uniquely has savory pink peppercorn spiciness and olive tapenade that gets your mouth watering before even taking a sip. There is also fruit in the bouquet but it’s more blueberry than raspberry. It doesn’t have the freshly ground coffee notes yet but I can see that emerging in this wine with more bottle age.

On the palate that tapenade savoriness takes on a meaty element that would have me thinking in a blind tasting of a lighter style Côtes du Rhône until the minerally graphite pencil lead note emerged. The pink peppercorn spice carries through as well with the medium-plus acidity keeping the mouthwatering action going. The medium tannins are very soft for such a young wine and almost velvety. Like the Copeland, the Two Blondes Cab Franc has a long finish with the blueberry fruit lingering.

The Verdict

Both the 2016 Savage Grace Copeland Cabernet Franc and 2016 Two Blondes Cabernet Franc are outstanding bottles. They exhibit very well two shades of this grape variety’s personality in Washington State. Very food friendly and approachable now, I can see these wines continuing to give pleasure over the next few years.

At $28-32, they are both very solid wines for the price point. However, I would give the nod to the Two Blondes as being the most complex and layered. There is so much nuance and character in this wine that it’s worth getting multiple bottles to watch it develop.

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Book Review — Washington Wines and Wineries

Amber LeBeau in Book Reviews, Washington wine

Published on March 12, 2018

A few thoughts on Washington Wines and Wineries: The Essential Guide by Paul Gregutt.

Overview

The Washington wine industry is the second largest producer of premium wine in the United States behind California with more than 900 wineries and over 350 vineyards.

In 2014, the 2011 L’Ecole Ferguson won Best Bordeaux Blend in the World at the Decanter World Wine awards.

Yet, while you can easily find literally hundreds of books to learn about California wine, the pickings on the people, places and wines of Washington are much more slim.

With the first edition released in 2007 and an updated, expanded 2nd edition released in 2010, Gregutt’s work is broken into two parts.

An example of the varietal pages where Gregutt list some of the best Washington examples of several varieties (like Cabernet Franc)

Betz, one of the Five Star Wineries profiled by Gregutt.

Some Things I Learned

Even at 14 years of age, this 2003 Gorman Pixie Syrah from Red Mountain still had that zesty lemon-lime note Gregutt describes along with some gorgeous bacon fat!

Wines I Want to Try Because of This Book

The history geek in me would also love to try a Muscat of Alexandria from the 1917 W.B. Bridgman plantings in what is now Upland Vineyard on Snipes Mountain.

New Reading Recommendations I Got From This Book

Because Gregutt was blazing new trails in this in-depth overview of the Washington wine industry, there wasn’t a lot of other source material that he could point uber-geeks like me to.

Final Thoughts

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The Mastery of Bob Betz

Amber LeBeau in Washington wine, Wine Knowledge, Wine reviews

Published on March 5, 2018

Washington State is ridiculously spoiled with talented winemakers.

Alex Golitzin of Quilceda Creek

Christophe Baron of Cayuse

Chris Figgins of Leonetti

Rick Small of Woodward Canyon

Scott Greer of Sheridan

Anna Shafer of àMaurice

Greg Harrington of Gramercy

Kay Simon of Chinook

Charlie Hoppes of Fidelitas

Chris Upchurch of DeLille/Upchurch Vineyard

Ben Smith of Cadence

Chris Camarda of Andrew Will

Rob Newsom of Boudreaux

Kerry Shiels of Côte Bonneville

Chris Peterson of Avennia/Passing Time, etc.

And that is only a small sliver of the immense talent in this state.

But if you asked me to give you just one expression of winemaking talent that exhibits the best of Washington, I would answer without any hesitation that it is Bob Betz.

From Chicago to the Chateau

A Chicago native, Bob Betz moved to the Pacific Northwest in 1954. He attended the University of Washington with the goal of entering med school but, when those plans didn’t work out, he spent a year in Europe with his wife, Cathy, where he discovered a passion for wine.

Bob Betz (in grey sweatshirt) talking with guests at a release party at Betz Family Winery

After working at a wine shop for a year, he was hired by Charles Finkel (now of Pike Brewing Company) to work at Chateau Ste. Michelle back when the Washington powerhouse was a small winery operating on East Marginal Way in Seattle. There he was mentored by the famed consultant André Tchelistcheff of Beaulieu Vineyard fame.

He started in communications with the estate. As Chateau Ste. Michelle moved to Woodinville and grew into Washington’s largest winery, Betz worked his way up to Vice President of Winemaking Research. Here worked closely with an All-Star roster of winemaking talent such Mike Januik (Novelty Hill/Januik Winery), Cheryl Barber-Jones (Sozo Friends), Kay Simon (Chinook Wines), Joy Anderson (Snoqualmie Vineyards), Erik Olsen (Clos du Bois/Constellation Brands) and Charlie Hoppes (Fidelitas). During this time, his passion for winemaking and starting his own label developed.

In the mid-1990s, he embarked on completing the Wine & Spirit Education Trust (WSET) program, earning his Master of Wine (MW) in 1998. To this day, he is one of the few MWs who are practicing winemakers (Billo Naravane at Rasa/Sinclair Estate is another). The vast majority of individuals who hold that title are often writers, educators, wholesalers and retailers.

In earning his MW, Betz won the Villa Maria Award for the highest scores on the viticultural exam as well as the Robert Mondavi Award for the highest overall scores in all theory exams.

Betz Family Winery

In 1997, Greg Lill of DeLille Cellars offered space in his winery for Betz to make six barrels of his first vintage. Sourcing fruit from Klipsun vineyard on Red Mountain, Harrison Hill on Snipes Mountain and Portteus vineyard in the Rattlesnake Hills AVA, it wasn’t long before the accolades came in with Betz having numerous wines featured on Best of Washington lists by the Seattle Times and Seattle Met as well as earning Winemaker of the Year from Sunset Magazine in 2007. Moving from DeLille, he was one of the first wineries in the now-famous “Warehouse District” of Woodinville before building his own winery.

Just as he was mentored by Tchelistcheff and others, Betz has mentored other budding talents such as Kathryn House (House of Wine), Tyson Schiffner (brewmaster at Sumerian Brewing), Ross Mickel (Ross Andrews), Chris Dickson (Twill Cellars), Casey Cobble (Robert Ramsay) and his eventual successor as head winemaker at Betz, Louis Skinner.

La Côte Rousse, a “New World style” Syrah from Red Mountain

In 2011, with Bob & Cathy Betz’s daughters expressing no interest in taking over the winery, Betz worked out an agreement to sell the winery to South African entrepreneurs Steve and Bridgit Griessel. Following the sale, Betz agreed to stay on with the winery for five more years. A succession plan was worked out with Louis Skinner, a South Seattle Northwest Wine Academy alum and former assistant at DeLille Cellars, taking over the winemaking duties at Betz Family Winery in 2016. Even after the transition, Betz still is involved as a consultant.

In 2017, Bob Betz returned to Chateau Ste. Michelle as a consultant for Col Solare, a joint project with the Antinori family located on Red Mountain. Here Betz will be working with Darel Allwine and Antinori’s head enologist Renzo Cotarella.

Tasting the Best of Washington

While the future of Betz Family Winery looks strong with the Griessels and Louis Skinner, there is something magical about “Bob’s vintages” of Betz that are worth savoring. Paul Gregutt, in Washington Wines, describes Betz Family Winery as one of the “Five Star Wineries” in Washington and ascribes their success to Betz’s “painstaking planning and attention to detail”, noting that if even a single barrel of wine didn’t meet his standards then it would be sold off rather than used in the wines.

The list of vineyards that Bob Betz has worked with includes some of the “Grand Crus” of Washington like Boushey Vineyard and Red Willow in Yakima; Ciel du Cheval, Kiona and Klipsun on Red Mountain; Harrison Hill and Upland Vineyard on Snipes Mountain.

2010 La Serenne Syrah

La Serenne, a “Northern Rhone-style” Syrah from Boushey Vineyard.

100% Syrah sourced from Boushey Vineyard. This cool-climate site north of Grandview, Washington is often harvested more than a month after the Syrahs that go into La Côte Rousse from Red Mountain are picked. Around 535 cases were made.

High-intensity nose with a mixture of dark fruit–black plums and blackberries–smoke and spice.

On the palate, those dark fruits come through. But it is the savory, smokey, meatiness that is the star of the show. Medium-plus acidity keeps it fresh and juicy while the medium-plus tannins have a velvety feel at this point. The long savory finish on this wine would make any Côte-Rôtie lover weak in the knees. Stunningly beautiful and well worth the $70-75.

2011 La Côte Rousse

100% Syrah sourced from Ciel du Cheval and The Ranch At The End of The Road Vineyard in Red Mountain. The parcels from Ciel du Cheval include some of the oldest plantings of Syrah on Red Mountain. The wine was aged in 45% new oak barrels. Around 559 cases were made.

Medium-intensity nose. A bit more oak driven with the baking spice. Underneath there is a core of dark fruit, but it is not as defined.

On the palate, the fruit is still struggling to be defined. It seems to be a mix of black cherries with a little red pomegranate. Medium acidity and soft medium tannins add lushness to the mouthfeel. The oak is still reasonably noticeable with a sweet vanilla edge and creamy dark chocolate note that lingers through to the moderate finish. A more “New World” style that reminds me of a less sweet Mollydooker. Not my style but at $70-75, it is well in line with Mollydooker’s Carnival of Love and Enchanted Path for those who enjoy those bold, lush wines.

2011 Bésoleil

A blend of 54% Grenache, 15% Cinsault, 12% Counoise, 12% Mourvedre and 7% Syrah. Sourced from vineyards in Yakima, Red Mountain and Snipes Mountains, this was the first vintage to include Counoise. Around 662 cases were made.

Medium-plus intensity nose. A very evocative mix of blue flowers–violets and irises–with spicy black pepper, anise and Asian spices. This wine smells like you walked into a fantastic Indian restaurant.

On the palate, a mix of dark and red fruits come out. But the spices get even more mouthwatering with the medium-plus acidity. The medium tannins are very silky at this point, helping the fruit to wrap around your tongue and linger for a long finish. Still fairly New World in style but at $50-55, this is distinctively charming and complex enough to entice a Châteauneuf-du-Pape fan.

2011 Clos de Betz

A blend of 67% Merlot, 28% Cabernet Sauvignon and 5% Petit Verdot. Often features fruit from Ciel du Cheval and Kiona on Red Mountain, Red Willow and Dubrul in the Yakima Valley and Alder Ridge in the Horse Heaven Hills. The wine was aged in 45% new oak. Around 1186 cases were made.

Clos de Betz, a Right Bank Bordeaux style blend.

Medium intensity nose–a mix of red and black currants with a floral element that is not very defined. With some air, tertiary notes of tobacco spice emerge as well as an intriguing graphite pencil lead that would have me thinking Cabernet Franc is in this blend even though it’s not.

On the palate, the tide tilts more towards the red fruits dominating with the medium-plus acidity adding a sense of freshness to the wine. The graphite pencil notes disappear, being replaced with an espresso chocolately note that plays off the tobacco spice that carried through. Medium tannins are well integrated and velvet–showing that this wine is probably at its peak drinking window now. Moderate length finish brings back the floral notes though I still can’t quite pinpoint them.

At $65-70, you won’t confuse this for a St. Emilion or Pomerol. But this wine amply demonstrates how wonderful Bordeaux varieties–particularly Merlot–do in Washington State.

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Under the (Social Media) Influence

Amber LeBeau in General, Millennials, Wine marketing

Published on February 13, 2018

Photo from U.S. Department of Agriculture. Uploaded to Wikimedia Commons under CC-BY-2.0 Social Vignerons just published their list of the 2018 Top 40+ Wine Influencers: Who to Follow on Social Media?. It’s worth taking a gander at.

The value in gauging “influence” is always going to be imprecise. You can base it on the number of followers that one has on Twitter, Facebook and Instagram but that metric is easily gamed with purchased followers, bots and other “tricks.” Digital influence metrics like Klout scores have their own issues with Social Vignerons noting that they stopped using Klout for their rankings because changes in social media platforms have made the score less relevant.

What are Social Media Influencers?

A standard definition of a Social Media Influencer is “an individual who has the power to affect purchase decisions of others because of his/her authority, knowledge, position or relationship with his/her audience.” These include celebrities, recognized experts in a field, journalists, bloggers and “micro-influencers” who are regular people with a sizable social media following within a particular niche.

Marketers value these influencers because they believe that they can deliver on the 3 Pillars of Influences–Reach, Resonance and Relevance–to steer potential customers towards their brands.

Social Media Influences in the Wine Industry

Still got a lot of mileage and helpful info out of these books though.

In many ways, the use of social media in wine marketing and sales is Star Trek territory. Wineries and marketing firm are exploring strange new worlds where the old rules often don’t apply.

When I was working on my Wine Marketing & Sales degree at the Northwest Wine Academy and the Wine Business unit of the WSET Diploma Level, many of my wine business textbooks (such as Liz Thach’s Wine Marketing & Sales, Moulton & Lapsley’s Successful Wine Marketing and Brostrom’s The Business of Wine) gave scant to no mention of how to utilize social media. However, though Thach, Olsen and Wagner are releasing the 3rd Edition of Wine Marketing and Sales in May 2018 that may tackle the subject.

At the core of Marketing 101 is that to be successful you need to reach new customers so even if wineries have to learn how to utilize social media influencers via trial and error, it is still an endeavor worth taking. That is why lists like Social Vigneron’s Top Wine Influencers is worth looking into but it’s also worth thinking about critically as well.

What Influences Me?

As a married millennial adult with no kids and plenty of disposable income, I’m squarely in the crosshairs for many wine businesses. I also understand that I am influence-able and will spend money on new wines, travel to new wine regions, attend wine events, etc. based on interactions I have on social media. That is why I’m selective about the sources I follow because for a social media influencer to fulfill the 3 Pillars of Influence and “reach” me, they need to demonstrate Resonance and Relevance.

Resonance

Are you creating new content that excites me? I’m a wine geek. I want to read about new wines, wineries and regions. Sure, your opinion can be helpful in adding color, but everyone has an opinion. I need more than just that.

Some social media influencers don’t create new content but merely “retweet” or “repost” content created by others. That can be useful to some degree, especially if you are bringing to my attention something that I may have missed. But I often end up following and paying more attention to the original content creator than I do to the reposter.

And speaking of reposting, PLEASE don’t repost the same thing multiple times a day! Once, maybe twice, is fine after several hour intervals to hit online audiences that are active at different parts of the day but few things get me hitting the ‘Unfollow’ button quicker than seeing the same post tweeted out three times within a single hour.

Relevance

Be credible (i.e. “know your shit”) and be on topic. The first is easy. I’m not going to follow an account that passes off blatant errors and marketing crap as fact–like Champagne Masters and Their Bull Shit. The article that inspired that post came across my timeline via Food & Wine magazine. While I will give them a mulligan, I have no interest whatsoever in following any of the author’s social media platforms. But if Food & Wine keeps publishing shoddy pieces like that, then they will no longer reach me as a willing audience.

The second part of staying on topic is a little grayer. While I know we are all humans who lead multi-faceted lives, if you are going to be a Wine Social Media Influencer, be a Wine Social Media Influencer. A few comments here or there about trending topics is par for the course, but too many off-topic posts about politics, TV shows or posts about your pets gets boring quickly. The beauty of platforms like Facebook, Instagram and Twitter is that we can create multiple accounts to engage our varied interests. The short of it is this–I’m following you for your wine content which is the area you are most able to influence me so focus on that area instead of off-topic stuff.

My Social Media Wine Influencers

I am one of 267,000 that belong to the J-Hive.

Looking at Social Vigneron’s list, I saw many wine influencers that I already followed. But more than half were individuals that I’ve never heard of prior. I started following several of them, but if I find that I’m not getting any Resonance or Relevance, I will unfollow them and move on.

Among the ones on the list that I currently follow and have positively influenced me include:

Jancis Robinson — The Beyoncé of Wine, IMO.
Decanter Magazine
Tim Atkin
Jamie Goode — One of my favorite tools
Chris Kissack
Wine Folly

Vinepair
Alder Yarrow
Jon Thorsen
Wine Spectator
Wine Enthusiast

The common theme with all of the above is that they are content creators. These folks regularly produce compelling content that I want to consume. They also clearly “know their shit”. Other content creators not included on Social Vigneron’s list that I follow include:

The Academic Wino
Mike Veseth – The Wine Economist
W. Blake Gray
Terrorist
Jeff Leve — The Wine Cellar Insider
PalateXposure
Wine Business Monthly

Perhaps these lists will be updated to include some of the new names I discovered from Social Vigneron’s Top 40+. Just like with trying a new wine, I’m open-minded and hoping to be pleased. But if I’m not finding what I get very compelling, I have no qualms spitting it out.

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Practice makes Super Human

Amber LeBeau in General, Wine Knowledge, Wine Tasting

Published on September 6, 2016

The CBS station in Las Vegas posted a report about scientists studying Vegas somms as part of Alzheimer’s research. They interviewed the wine director of Mandalay Bay, Harley Carbery, and threw this effusive praise his way:

Harley Carbery has developed an almost super human sense of smell over the years.

Let’s be honest though, the flying Wine Angels are the real Super Humans

Now I have no doubt that Carbery is a sommelier with an excellent palate and sense of smell. My wife and I have stayed at Mandalay Bay a couple times and we’ve loved the wine and spirits selections at their casino bars and restaurants. Aureole, in particular, is a must visit for any food and wine lover. But Carbery is not “almost super human”. He’s a professional who has put in the time and effort to be very good at his job.

He’s like the nurse who has spent hours practicing on dummies (and willing friends & family members–sometimes one and the same) at finding the vein to draw blood or set up an IV painlessly. The chef who has cracked many, many eggs in their career and can flip an omelet with pitch perfect perfection every time. The software engineer who can look at lines and lines of code and spot almost in an instance where the bug is. The concert pianist who has devoted thousands of hours of practice time towards letting the beauty of Chopin glide seemingly effortlessly from their fingers. Harley Carbery is like Yadier Molina, who has practically perfected the art of managing pitchers and catching by never settling and always striving to get better.

Not sure how much practice Yadi’s tattoo artist had before doing that neck tat

Yes, there is certainly an element of natural-born talent but even the greatest athletes and musicians in the world will tell you that is only a small fraction of what made them great. But let’s also be frank here, smelling and analyzing wine is not playing Chopin nor is it trying to do a full back twisting salto on the balance beam. (You go Simone!) It’s a skill, yes, but it’s a skill that is built up more through practice than through the fortunate blessings of innate talent. Also, if we want to get into the nitty gritty, most women have a leg up on some one like Harley Carbery through genetics that tend to favor women’s sense of smell over men.

The point of this is not to bring some one like Harley Carbery down to human level, but rather to point you towards the path that you could take to be “almost super human” yourself. The quote near the bottom of the article from Dr. Sarah Banks of Cleveland Clinic Center for Brain Health, sums up this path really well.

“… sort of stopping to smell the roses a little bit, to enjoy life to think about your sensory experiences,”

No, not that Brett.

Don’t just smell the roses. Smell everything. Smell the spices in your spice cabinet. Smell the different plants in your neighborhood as you take a walk. Smell the linens at Bed, Bath & Beyond–ideally when the employees aren’t looking. Don’t make it weird. Smell the room when you first walk in. Even the bathroom. (Hola Brett!) Just smell and spend a few brief seconds thinking about what you are smelling. (Emphasis on brief sometimes more than others)

But don’t over think it. Trying to “correctly” identify what you’re smelling is not necessarily the point and when we take this exercise over to the world of wine, this becomes the biggest pratfall for a lot of people. Yes, there may be a tasting note or other people around you waxing poetically about anise, nutmeg, cassis, thyme and Nicaragua Maduro wrapped tobacco and you’re not getting any of that. That’s FINE! Just focus on you and what you are getting. If all you’re getting in the wine is Red Vines black licorice, blackberries and Swisher Sweets, then your redneck description of 2005 Lynch Bages is just as on target as the wino next to you.

And by your redneck description of 2005 Chateau Lynch Bages, I mean my redneck description of 2005 Chateau Lynch Bages. I’m projecting here.

One of the best exercises that I ever did in my wine training was during a Sensory Evaluation class at the Northwest Wine Academy taught by the simply fabulous Regina Daigneault. Using an aroma infusion method that she learned from the equally fabulous Dr. Ann Noble of UC-Davis, inventor of the Wine Aroma Wheel–which is 7 shades of awesome BTW, Reg put in front of us several glasses of a neutral white wine that had one dominant aroma infused in it. She told the class, right off the bat, don’t try to immediately identify it. Just think about it because our entire perception of aromas are tied to particular memories of when we encountered that smell. If you can tap into that memory, you’ll be able to more easily recognize that smell.

However, sometimes our memories are like witnesses on Law & Order–we often add our unique spin to them. But since we are just drinking wine and not trying to solve a murder with Fred Thompson breathing down our backs, that’s perfectly fine. For instance, during that exercise one of the glasses of wine made me think of pot and hippies. It had this mix of herbal, medicinal and floral notes that made me think of incense and hemp products. Turns out that the aroma in that particular glass was cardamon. For whatever reason, that connection in my brain interprets the aroma of cardamon in wine with my memories of “pot and hippies” (Hey, I live in Seattle!). Now, I’ve got that aroma note down solid and can easily pick it out of wine. If I’m swirling a glass and it makes me think I’m in Eugene, Oregon or at a Rasta shop then boom I know I’ve got cardamon.

Some people hear Morgan Freeman’s voice as the voice of God. I often hear this man’s voice when I’m smelling wine “Look Amber! It’s cardamon!”
And now you will too.

Truly the more off the wall the memory and connection you make, the better it is for you to retain it. So spaz out and smell the world. You don’t have to aspire to reach the level of someone like Harley Carbery who is at one of the pinnacles of his profession. But there is still benefit for all of us in practicing towards becoming an “almost Super Human” smeller. Not only will you get a lot more out of your wine drinking, as recent studies have shown your vino homework may also help ward off diseases like Alzheimer’s.

Happy smelling!