Tag Archives: Wine Spectator

The Wine Industry’s Millennial Strawman

Amber LeBeau in Millennials, Napa Valley, Shopping for Wine, Wine marketing

Published on April 22, 2019

I have some bad news for wine industry folks like Bob Torkelson, president and CEO of Trinchero Family Estates. You guys are chasing a strawman trying to solve your “Millennial Problem.”

At a recent wine industry conference at Sonoma State University, Torkelson and other industry executives shared their thoughts on why Millennials weren’t buying premium wine at the rate of previous generations.

Of course, the substantial college debt and poor job prospects of Millennials made its appearance as the scapegoat du jour with Bill Swindell of The Press Democrat quoting Torkelson:

Maybe they don’t have any money. The prospect of them getting a better job is going to be difficult for a while. We face a lot of obstacles in this area. It will be interesting to see how we approach it. — Bob Torkelson, “Wine executives debate the promise and peril of millennial wine consumers” 04/18/2019

The idea of college debt keeping Millennials from embracing wine is an oft-told narrative. After the Silicon Valley Bank report came out in January, sounding the warning call about waning Millennial interest in wine, many stories ran with the idea that the more than a trillion dollars of Millennial student debt was the culprit.

College debt and poor job prospects are serious issues but let me splash some cold truth on this burning strawman.

Even if you forgave all our college debts tomorrow, Millennials are not going to be running towards wine.

Photo By Sideways11 - Own work, Public Domain,

Seriously, it’s not Rex Pickett’s fault that no one is buying Merlot. It’s because the wines usually make us want to fall asleep.

Millennials are already spending money. That’s not the issue. The issue is that most of us are not spending money on wine.

Instead, we’re spending it on things that we want to spend it on–even if they may seem frivolous to other generations. We have no problem spending around $1200 a year (£904.20) socializing with friends or almost $600 (£441) on a daily treat of coffee.

For around $1800 a year, we could buy more than a case of the 2014 Duckhorn Three Palms Merlot that was Wine Spectator’s #1 Wine of the Year back in 2017. Or more than 7 cases of Duckhorn’s Decoy Merlot at around $20 a pop.

But why would we?

I’m in the minority as a Millennial who does spend money on wine but even I wouldn’t bother with chasing the Duckhorn Three Palms Merlot. No Millennial seriously cares about Wine Spectator’s Top Wine of the Year and while the Decoy Merlot is solid at $20, I could only enjoy one bottle before becoming dreadfully bored.

Millennial Math in action. While the #1 wine of the year is usually $100+, you can buy the #1 whiskey in the world for around $30. And you don’t have to finish the bottle in one night.

Even if we had the money, even if you gave us the money (via debt forgiveness), the industry is still not bothering to answer the fundamental question of why Millennials should care about what they’re offering.

The wine industry just assumes that as soon as Millennials somehow get more money in our pockets that we’re going to eagerly start buying whatever it is they’re peddling.

I’m sorry guys, but that’s a pipe dream.

What the industry needs to realize is that for Millennials, it’s not about the money. It’s about the value (i.e. Millennial Math) and whether or not your product is actually interesting to us.

That’s true whether your wine is $10 or a $100+. It has to deliver on intrigue and value.

A bottle of Ménage à Trois or covering the $7.99 Uber Eats fee?

What I found most laughable about Torkelson’s worry about college debt impacting wine sales is that Trinchero’s most well-known brands are Sutter Home and Ménage à Trois. You don’t need to take out a payday loan or put off buying a house to drink these wines.

All you need is the money you spend on delivery fees. Yet, even with all our debts, Millennials have been enthusiastic consumers of services like Uber Eats, Deliveroo, GrubHub and the like.

Why? Because having someone bring us new and exciting food dishes from a variety of restaurants offers us far more value for an extra $8 bucks than a bottle of Ménage à Trois ever could.

Plus, we can always get an interesting craft beer, cider or even hard seltzer water to drink with our takeout that is certainly less boring than another same ole Cab, Chard or Red Blend.

The Avocado Toast Test

Millennials really don’t eat avocado toast all the time. It’s more of a meme than anything. But still, as an occasional treat, spending around $10-20 for some avocado toast is well-established as not being a big deal for us.

That $10-20 range is a sweet spot for a lot of wineries targetting Millennials. So that leads to an essential question that every winery should ask themselves.

Is my wine more interesting than avocado toast?

Does a bottle porn pic on Instagram make me want to drink your wine more than this picture makes me want to eat this dish? Probably not.

Why do people like avocado toast?

It’s different and definitely not something that our parents ate.

We can customize it and have it in a variety of ways (sliced, smashed, brioche, bagels, flatbread, baguette, tortillas) and with numerous toppings (bacon, cherry tomatoes, sesame seeds, balsamic, fried egg, grilled shrimp, toasted almonds, pomegranate, etc). Even loaded with all those goodies it still feels relatively healthy and a treat.

Does your wine offer any of that?

Does it offer us something interesting or unique? Or is it just the same old boring stuff that our parents drank?

Does it seem relatively healthy? Or is it sourced from conventionally farmed vineyards and highly manipulated in the winery with oak chips, mega-purple additives, and residual sugars?

Hey, look! Another sub-$20 oaky, buttery Chardonnay. Lovely…..

Regardless of the price, does drinking your wine actually feel like a treat? Does buying your wine feel like a good value worth spending money on?

Yeah, Millennials do have a lot of college debt and shitty job prospects.

But wineries that are using this as a scapegoat to explain why we’re not buying their wines are fools.

Millennials do spend money on things beyond the bare essentials of food & rent. Like every generation that has come before us, we want to live and enjoy life even when so much around us royally sucks.

If your wine offers us that little bit of joy that our daily latte, going out with friends, a new outfit, getting take-out from a favorite restaurant or avocado toast does–then we’re going to buy it.

But if you’re peddling the same ole wines that we see everywhere, then no, you’ve lost us.

You could snap your fingers like Thanos and make all our college debt disappear, but that’s not going to change the fact that your wine is more boring than avocado toast.

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The Real Influencers of the Wine World

Amber LeBeau in Wine marketing

Published on January 16, 2019

Earlier this month, the Drinks Insight Network published their top ten influential wine experts in the beverage industry. They highlighted 10 Twitter accounts with 17,000-245,000 followers and a ranking of at least 54 on GlobalData’s “influencer score”.

Photo by Dantadd. Uploaded to Wikimedia Commons under CC-BY-2.0

Yes, that is Kevin Bacon.

I follow all these accounts on Twitter and it’s not a bad recommendation to check them out. But I only actively interact and read 2-3 of them–Jamie Goode (@jamiegoode), Robert Joseph (@robertjoseph) and Ken Alawine (@alawine). I follow Goode and Joseph for their engaging dialogue about wine topics while Alawine’s feed is a nice diversion of fun memes and infographics.

I don’t think I’ve ever been influenced to buy a wine mentioned by any of them.

And I’m an active social media user who is already motivated to seek out wine stuff.

If I’m so minorly influenced by the most prominent influencers, then what kind of influence do these folks (as well as other influencers/bloggers) really have on the typical wine consumer?

Do You Want The Brutal Truth?

Very little.

I know this post is not going to make me friends among my fellow bloggers or “influencers”. But I can’t forget about my past life before I really started blogging. In addition to several years working wine retail, I studied winemaking at the Northwest Wine Academy with thoughts of one day opening up my own winery.

One of my favorite photos from winemaking school. Featured here is my mentor, Peter Bos.

While I’ve moved on from that goal, I still have many friends who work at or own wineries in the Pacific Northwest. When I talk to them about my experiences working in the trenches selling wines like theirs, I’m not going to bullshit them.

I know how tough it is for a small winery to compete in a saturated market. With time and money scarce, I’m not going to encourage my friends to waste either chasing the favor of “influencers”–especially if it’s not really going to help them sell wine.

Yeah, this is a self-defeating post for a blogger to write. Oh well. But I will share with you the same advice I give my winemaker friends. While this is, of course, anecdotal, it’s drawn from my years of helping tens of thousands of consumers while working as a wine steward at a major grocery store chain and a big-box retailer.

It’s also the advice that I would put into practice myself if I started my own winery. There are real influencers out there that drive people to a store looking for wines. But few of them would rank an “influencer score”.

The #1 Influencer — Friends and Family

In over seven years working on the floor, I’ve never had a customer come in with a blog post, Instagram or tweet on their phone looking for a wine. Again, anecdotal, but that is the stark truth.

However, every single day I would have multiple customers come in looking for a wine that a friend or family member recommended to them. These personal recommendations are, by far, the most valuable currency in the industry—and not just in wine.

Of course, friends and family are on Facebook, Twitter and Instagram. You can consider some social media influence from outside sources. But the reach of a blogger or “influencer” is going to be indirect and weaken with each link away from that personal connection.

A Few Good Men and some Sleepers

Essentially if we want to “Kevin Bacon” this, your best influencers are going to be the folks with a Bacon number of 1. When you start getting 2 steps or more removed from the consumer, the amount of influence dwindles considerably.

Advice for Wineries

Remember, keep your eye on the Bacon.

Personal recommendations from friends and family are more valuable than 90+ points from a famous critic. Wineries should seek these recommendations out every bit as aggressively as they court a high score.

Many wineries allow wine club members to bring guests to the tasting room for free. But I can’t think of many who do “friends and family” wine club events. Most events allow their members to bring only a single guest who is usually going to be a spouse.

How does that help you grow your clientele list? Think about expanding that allowance to 3-4 guests as well as promotions that reward current customers for referrals.

#2 Restaurant By-The-Glass Programs

While Millennials tend to be more adventurous than previous generations, there is always a risk in accepting a recommendation. For many, the risk of paying $7-20 for a glass pour of wine at a restaurant is more appealing than spending $25+ for a full bottle at a store.

After personal recommendations from friends and family, the second biggest driver of consumers to my wine shops was the desire to find something they had at a restaurant. Once in a while, a customer would be seeking something they ordered a bottle of but the vast majority of the time it was something they had from the BTG list.

Advice for Wineries

There is a reason why the big mega-corps focus so heavily on their on-premise accounts.

Getting on restaurant wine lists should always be a priority for small wineries. In many ways, it is the perfect setting for people to have their first experience with your wine–with great food and great company.

Placement on the BTG list is even more valuable than being on the general wine list. The intimidation factor is less while the openness to explore is greater. Of course, well-run programs will have talented sommeliers that can hand sell the entire list. However, there are very few consumers (like me) who indulge in things like playing the Somm Game.

Plus, for those consumers who are open to recommendations, the odds are better for your wine getting a BTG recommendation from the sommelier than getting one of your bottles recommended from the full list. Think about it. You’re competing against a dozen or so options by-the-glass versus potentially hundreds of bottle options.

I know competition for placement in these programs is high and brings a lot of challenges. But I firmly believe that the effort pays more dividends than chasing online influencers.

#3 First-Hand Winery Experience

While the influencers above drove more people to my shops, this is the area where wineries most control their destinies. Of course, the quality of your wine should be of paramount importance but second only to that should be the type of experience guests get in your tasting rooms.

I know the sight of a “Bridesmaid Brigade” fills tasting rooms with dread. But they are all prospective customers, even if they don’t buy jack on that first visit.

Living so close to Woodinville Wine Country and within driving distance of all the major wine regions in the Pacific Northwest, I’ve seen the best and worst of tasting room experiences. I’ve also heard on the floor, from consumers, the best and worst as well.

The best experiences give people a reason to be excited about a winery. Often people visit 2-4 wineries on a trip, so the goal should be to stand out positively. Every tasting room is going to be pouring wine. That’s old hat. The memorable wineries are the ones that give their guests something more than just booze.

Advice for Wineries

I can not emphasize enough the importance of making sure you have a great staff working your tasting rooms. Pay the good ones well and work like hell to retain that talent. They are truly the difference between bringing home the bacon or burning it to a crisp.

I can’t count how many times I recommended a wine only to have a customer recount a bad tasting room experience that they (or friends and family) had. Even if it was several years ago when the winery was owned by someone else, it was a non-starter.

If I started a winery, I would take this Maya Angelou quote and frame it in my tasting room.

I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel. — Maya Angelou

#4 Published Media “Best of…” lists and Wine Competition Awards

My last retail holiday season was 2017 but I remember it quite well. This is when all the “Top Wines of the Year” and “Best of….” lists come out. It seems like every newspaper and magazine publishes some year-end compendium.

For retailers, these lists are both blessings and a royal pain in the ass. They’re easy sales because consumers come in ready to buy and you can fill their basket in 3 to 5 minutes—that is, if you happen to have the exact wine and vintages. The pain in the ass comes from nearly all these lists featuring wines of limited availability (sometimes even winery-only) or from a vintage long sold out.

Advice for Wineries

Customers coming into a wine shop with an actual print copy of a wine magazine is becoming rarer and rarer.

I ranked this one #4 but it could have easily been #5. The influence of traditional print media is certainly fading. When I first got into retail, I would almost weekly have customers coming in with the latest copy of Wine Spectator or the local newspaper critic’s column. Now it seems mostly concentrated on these year-end lists.

I’ve also noticed that the clientele that actively uses these lists skew older as well. Again, only anecdotal, but I suspect that the influence of these media sources will only continue to wane with the growing prominence of Millennials and Generation Z in the market.

Likewise, I see less excitement and influence surrounding wine competitions every year. But there is still some fight in the old girl. Personally, I don’t think they should have much any influence but people like shiny things. Wine competitions dish out lots and lots of shiny things.

For my own winery, I would still be entering competitions and sending samples out to the traditional print media. However, I wouldn’t put all my eggs in these baskets and focus more on the top #1-3 influencers above.

But you ultimately can’t discount the easy sales that a winery can get with prominent list placement. Nor can you downplay the influence that even a silly bronze medal sticker has in making a wine stand out on the shelf.

#5 Wine Apps

Wine apps with Yelp-like rating systems are another thing that I think shouldn’t hold much influence–but they do. As I described in my post Naked and Foolish, I think these apps are incredibly gameable and ripe for misuse.

My apprehensions aside, I realize that wine consumers (particularly the younger set) are downloading and using them. It’s not yet a considerable quantity, hence my #5 ranking, but it is growing. Before I left retail, I would see maybe a handful of customers a week whipping out their phones and scanning bottles to see how many “stars” something got. I can only expect that number to increase.

Advice for Wineries

While not necessarily a rating app itself, I often saw consumers on the floor using WineSearcher to check prices and critic scores.

While I doubt that wine apps would ever supplant the top 3 influencers, it is nonetheless a Bacon number 1 influencer that shouldn’t be ignored.

At the very least, I would recommend that wineries download these apps and pay attention to what scores their wines are getting from consumers. For small wineries that aren’t likely to get many inputs, it is probably not a bad idea to upload nice pictures of your labels. That way when someone is searching for your wines they can find them more easily.

I would avoid the temptation to add your own ratings and take part in the easy gaming of these apps. But that’s just me.

#?? Recommendations of Wine Stewards/Sommeliers

As a steward on the floor with face-to-face contact with consumers, I carried a Bacon number of 1. But how influential I truly was depended on a lot of factors. This makes it difficult to give a blanket ranking on how influential stewards (and in the same vein, sommeliers) really are.

For customers that I interacted with often and built a relationship, my influence would be only behind that of the #1 influencer–family and friends. I earned trust by learning their palates and backing up my recommendations with my knowledge.

But more broadly, my influence probably fell in the #3-5 range depending on the consumer’s personality (i.e. willingness to seek out a recommendation) as well as their past experiences with other stewards and wine shops. It’s very easy for a consumer to feel burned by a bad recommendation that they received one time, from one person, and then be skeptical about any recommendations they get–from anyone.

The hiring prowess and training programs of a wine shop/restaurant have an immeasurable impact on how influential their stewards and somms will be.

Advice for Wineries

A pic from my retail days where I had a chance to meet Jean Triaud, the grandson of Ch. Gloria’s founder Henri Martin.
Trying the wine was nice, but I was able to introduce many more consumers to Ch. Gloria’s wines through the stories and insights that Jean shared.

After family and friends, wine stewards and sommeliers have the potential to be the second most potent influencer selling your wine. I would give the nod to a winery’s own tasting room staff vis-à-vis, but when you add up how many people visit your tasting room versus the numbers that visit wine shops and restaurants, the potential is higher with the latter.

It is undoubtedly in a winery’s best interests to influence these influencers. These are the folks that are in the trenches presenting your wine to consumers. They have the potential to move far more cases of your wine than a blogger like me ever will.

But it is not just about getting wine stewards and sommeliers to try your wines. Keep in mind that they’re likely getting samples, trips and other perks from dozens upon dozens of other wineries.

You need to sell them on what makes your winery unique and distinctive, just like you do to a consumer face-to-face. Successful wineries reach out to wine stewards and sommeliers and give them tools (great stories, behind-the-scenes insights, etc.) that they can share to the thousands of consumers they interact with yearly.

I’m not saying that bloggers and social media influencers have zero influence, though.

I don’t want to come across as slamming my fellow bloggers or denigrating their efforts. I know we’re all working hard to make original and useful content that people will want to read. Believe me; I feel the same flutter of excitement and gratification looking at page views and subscription numbers as you do.

But the truth is, is that we are, at best, Bacon number 2s when it comes to the true reach of our influence. We have some influence, but it is quite limited.

We can contribute content that shows up on Google searches when an already engaged and intrigued consumer looks for more info on a wine. Indeed, this is the area where we probably exert the most influence which is why creating original and compelling content is critical.

But that audience of actively engaged consumers is still relatively small. And those prospective consumers needs to be initially “engaged” by something else before they start searching–often by things in the Bacon number 1 realm like sommeliers and wine stewards.

Engage bacon is by far the most influential bacon.

Now bloggers and social media influencers can certainly influence those sommeliers and wine stewards. Stepping back and thinking about my retail days, I most certainly read blogs and got intrigued by wines.

However, when I step back further and look at the blogging and “wine influencer” scene–when I look at what I’m doing–I realize that we are mostly just influencing ourselves.

Spend any amount of time scanning the comments and likes on Instagram of notable wine influencers and you start seeing a pattern.
It’s the same people talking to each other.

Now, truthfully, that is great because this is a community that abounds with terrific friendships. One of the most edifying results of attending the Wine Bloggers Conference was meeting fellow bloggers that I could geek out with.

But we can’t mistake shared passion for influence.

Photo by J.Dncsn. Uploaded to Wikimedia Commons under CC-BY-SA-3.0

Non-engaged bacon.
This is how I view my blog posts. They’re an ingredient that needs to be “cooked” before its sweet aroma influences anyone.

Wineries that invest hundreds, if not thousands, of dollars sending out samples to influencers are not getting their money’s worth. Especially compared to the return on investment they could get focusing on the Top 3 influencers I noted above.

Preaching to the choir will never bring people off the streets and into the pews. And getting people off the streets to check out wines is the whole point of marketing. It’s what wineries need to do in order to survive.

That is why when my good friends with wineries approach me about sampling their wines for review, I’ll accept them–but I’m not going to mislead them about my “influence.” I know that there are better ways that they could be spending their time and money.

And sharing that might be my real influence.

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Wine Media Musings

Amber LeBeau in General

Published on November 9, 2018

Today the Wine Bloggers Conference announced it was renaming itself as the Wine Media Conference. In the official announcement, Allan Wright of Zephyr Conferences highlighted a panel discussion from Day 2 of this year’s conference where the question was asked “Is the Wine Bloggers Conference appropriately named?”

Logo courtesy of https://www.winemediaconference.org/

It was the opinion of Tom Wark from the Fermentation Wine Blog that the conference wasn’t–which was a sentiment that the leadership of the conference has been harboring for sometime. As Wright explained in the announcement,

Blogging is simply one form of communication and the reality is almost all blogger attendees at the conference also engage in social media. Many also do other forms of wine writing, either for print magazines, online magazines, or wineries. Wine Media Conference more accurately reflects what our attendees do.

Just as importantly, the change to Wine Media Conference is designed to be more welcoming to those who do not blog but do communicate about wine. This includes social media influencers, non-blogging wine writers, and those who work in communications in the wine industry. — Allan Wright, 11/9/2018

The announcement was also made on the conference’s public Facebook group where I shared my own concerns–namely that I likely wouldn’t have originally signed up to attend something called a “Wine Media Conference.”

What is Wine Media?

Much like how a group of people can pick out different flavors and aromas in the same wine, the same word can have different connotations to various people. The dictionary definition of “media” offers one tasting note: “the means of communication, as radio and television, newspapers, magazines, and the Internet, that reach or influence people widely.”

Though I don’t know how influential those multiple copies of Wine Spectator where with those empty cocktail glasses.

The “reach or influence people widely” part is what resonates most with me and colors my view of “Wine Media”. Here I see an echelon of established publications like Wine Spectator, Wine Enthusiast, Wine Advocate, Decanter, Wine Business Monthly or online mediums like SevenFifty Daily, VinePair and WineSearcher.com.

I see the work of notable critics and writers like Jancis Robinson’s Purple Pages, Vinous Media, JebDunnuck.com, Jeff Leve’s Wine Cellar Insider, JamesSuckling.com, Allen Meadows’ Burghound, etc.

And I do see some blogs in that realm such as Tom Wark’s Fermentation, Jamie Goode’s Wine Anorak and Alder Yarrow’s Vinography. Though he is now a prominent writer for Wine Enthusiast, I would also add Sean Sullivan’s Washington Wine Report to that list as well.

But I certainly do not see myself in that ballpark.

As I think back to my apprehension of being a relatively new blogger attending my first conference this year, I know that even the idea of considering myself “Wine Media” would have been a non-starter for me.

I’m not “Wine Media”. I’m not Jancis Robinson. I haven’t been blogging for a decade-plus like Goode, Yarrow and Co. I’m a just a geek who sits at home drinking wine, reading wine books and writing about what excites me at a particular moment.

The idea of a “Wine Media Conference” would have seemed too exclusive to include me.

Inclusively Exclusive

In contrast, the idea of attending something called the “Wine Bloggers Conference” felt approachable and inviting. Being part of a community of wine bloggers felt attainable. It was my hope in attending that I could find other people like me that I could relate to. Much to my delight, I did.

One idea for future conferences would be to have the name tags note how many previous conferences a person has attended. That would be a great way to seek out more newbies or know who you should ask questions of.

One of the pleasant surprises for me while attending the conference was how many fellow conference newbies there were. I got a chance to meet folks like Noelle Harman (Outwines), Anne Keery (Aspiring Winos), Earle Dutton (Equality365) and more who, like me, were relatively new to wine blogging. It was immensely rewarding listening to their perspectives–their successes and stresses as well as the lessons and bumps they’ve learned along the way. Coupled with the tools and insights that I got from veteran bloggers and seminars, I know that I left the conference a better blogger than I was when I arrived.

It would have been unfortunate to miss that because of the limitations and exclusionary feel of the name “Wine Media”.

While all bloggers want to grow their readership–and will use things like social media to help expand their reach–the reality is that the vast majority of us will never come close to the dictionary media definition of widely reaching and influencing people.

And, honestly, not all of us may even want to be “influencers”–at least not in the sense that is in vogue today. Some of us may just want to have fun geeking and writing about wine.

Will those perspectives get smothered underneath the tarp of “Wine Media”?

The Need For “Fresh Blood” and Inclusion

Many podcasters and videographers are still blogging their journey with wine–just via audio or visual mediums.
Also, most episodes usually include show notes (like this example from Decanted’s recent podcast) that are basically blog posts.

I understand the need to be inclusive–because the world of wine and wine communication is constantly expanding. Another great surprise from the conference was being introduced to some great new podcasts like the Weekly Wine Show and Decanted Podcast.

I wholeheartedly support the conference’s desire to see more participation from podcasters. The same with videographers as their work on YouTube is opening up a whole new realm for wine education. While I’m admittedly skeptical about the extent of influence that Instagram, Pinterest and other social media channels which limit context have, I eagerly want to learn more from individuals active in those venues about their experiences and insights that may abate that skepticism.

Plus, it seems like the conference has seen significant turnover in attendees. It makes sense that they would want to inject it with fresh blood.

A Bleeding of Wine Bloggers

Prior to the start of this year’s Wine Bloggers Conference, Tom Wark made several poignant observations about the waning interest and declining numbers in wine blogging. While 2018 saw a little bit of a bump, Wark noted how differently the list of attendees for this year’s conference has looked compared to years past.

Those of us who have been following and reading wine blogs since their start, we can look at a partial list of attendees at the upcoming conference and notice that no more than a small handful of those folks who started out blogging during the format’s peak time of interest are attending the conference. It’s understandable. On the one hand, many of these people no longer blog. Others may still be blogging, but no longer find interest in the conference. — Tom Wark, Fermentation Wine Blog, 9/10/2018

There hasn’t been much study into why we’ve seen a steady decline of interest in wine blogs–though David Morrison of The Wine Gourd has some thoughts and data. A lot of it does seem to be the changing landscape of wine communication.

But if we’re already “bleeding out” wine bloggers, how effective will an infusion of new blood be if, instead of “clotting” the loss, we’re excluding new platelets? Will the number of other wine communicators who attend offset all the newbie wine bloggers who may now feel excluded?

That will be a challenge for Zephyr Conferences to tackle in their messaging and promotion of the newly renamed conference. Not everyone is going to share the same definition or “tasting note” of what is welcomed as “wine media”.

Show, Don’t Tell

I don’t want this post to give the impression that I’m downplaying or denigrating the role of bloggers like myself. Nor am I saying that we’re necessarily inferior to traditional wine media. We’re still wine communicators but, the majority of us (myself included), are certainly far less established than the traditional wine media.

Though sometimes you can have multi-platinum albums and still end up just being Nickelback.

It’s like the difference between a garage band and a rock star with multi-platinum albums. This is the crux of my apprehension with adopting the name of “Wine Media”.

While our “garage band” of wine bloggers are most definitely musicians like the rock stars of wine media, it feels far too presumptuous to claim the title of “rock star” on our own. This isn’t about talent or worth. It’s about proving yourself on the larger stage.

Someday I would love to be spoken of in the same breath as Allen Meadows, Tom Wark, Jamie Goode, Jancis Robinson, etc. But I would never place myself in that sentence. I need to earn my place in that peer class and pay my dues along the way.

The same day that the Wine Bloggers Conference had the panel asking the question about whether the conference was appropriately named, Lewis Perdue gave the keynote address. Stemming from his journalistic background of working at the Washington Post, Wine Business Monthly and now publishing Wine Industry Insight, a central theme of Perdue’s talk was about building trust with your readership–building credibility.

Building Credibility

This is what a musician does with every gig they play, every song they record. They don’t step out of the garage and onto the stage to tell the world that they’re a rock star. They go out and they prove it, paving the way for others to bestow that title on them.

As bloggers, we are building our credibility with every post. Some of us may be content to stay in the garage and play for family and friends. Others may want to move on to gigs that will take them to increasingly larger arenas.

Some of those bloggers may eventually become “rock stars” of wine media. But the path to that stage won’t be paved with telling the world that they’re “Wine Media”.

It will be by showing it.

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Bordeaux Futures 2017 — Gruaud-Larose, Lagrange, Ducru-Beaucaillou, La Croix Ducru-Beaucaillou

Amber LeBeau in Bordeaux, Shopping for Wine

Published on October 29, 2018

It’s been a few months since we’ve visited the 2017 Bordeaux futures campaign. Travel played a big role in that gap but my wallet also needed a bit of a break as well. But we’re going to return now and head to St. Julien to look at the offers for the 2nd Growths Gruaud Larose and Ducru-Beaucaillou, the third growth Chateau Lagrange and the second wine of Ducru-Beaucaillou.

If you want to catch up, a good place to start is with our first Bordeaux Futures 2017 post covering the offers of Palmer, Valandraud, Fombrauge and Haut-Batailley. There I also lay out my general outlook and philosophy on buying futures for this vintage.

You can also check out the links at the bottom to see what other offers have been previously reviewed in this series.

Ch. Gruaud-Larose (St. Julien)

Some Geekery:

Bottles of Chateau Gruaud Larose in Bordeaux

Bottles of 1815 Ch. Gruaud Larose resting in the cellars of the St. Julien estate

The reputation of Gruard-Larose dates back to the early 18th century when it was owned by a French knight, Joseph Stanislas Gruaud. In the 1750s, two of his descendants, a priest and a magistrate took control. The brothers purchased adjoining parcels, enlarging the estate to 116 ha (287 acres), and established a reputation for high quality.

Clive Coates notes in his work Grand Vins, that during this time the wines of Fond Bedeau (as it was known then) fetched some of the highest prices in St. Julien and was only behind the four First Growths in reputation.

Coates also notes the eccentricity of the magistrate Gruaud who eventually assumed control of the estate. He constructed a large tower, a replica of which is still in use today, in the vineyard so he could keep eye on his workers.

At the end of each harvest, he would also raise a flag up on the tower indicating the nationality of buyers who he thought would most appreciate the style of the vintage. If the wines were full-bodied and firm in structure, he would raise a British flag. For vintages that were more soft and easy drinking, he would raise a German flag. If the style of the year fell somewhere in the middle, then the magistrate would raise a Dutch flag.

The Establishment and Break Up of Gruaud-Larose

When the magistrate passed in 1778, the property was inherited by his daughter and son-in-law, Joseph Sebastian de La Rose. The new estate was christened Ch. Gruaud-Larose. As Lieutenant-Governor of the Province of Guyenne, M. Larose was able to get his wines served at numerous public events held by the nobility prior to the outbreak of the French Revolution. These events featured not only Gruaud-Larose but also those of his Haut-Medoc estate Ch. Larose-Trintaudon located outside the borders of Pauillac and Saint Laurent. Several cases of Gruaud-Larose also made their way to the nascent United States.

Following the outbreak of the French Revolution and the financial difficulties of the Napoleonic era, the descendants of Larose had to put the estate up for auction in 1812. It was purchased by a consortium of individuals who included the Baron Jean Auguste Sarget. Eventually disagreements with Baron Sarget and the heirs of the other owners led to a splitting of the estate in 1867. From then until 1935 when the Cordier family reunited the property, there were two Gruaud-Larose wines–Ch. Gruaud-Larose-Sarget and Ch. Gruaud Larose-Bethmann (later Ch. Gruaud Larose Faure).

The Cordier family maintained ownership of the property, along with the 4th Growth Ch. Talbot, the 5th Growth Ch. Cantemerle, Ch. Meyney in St. Estephe, Clos des Jacobins in Saint Emilion and Ch. Lafaurie-Peyraguey, for several decades until selling it to the Suez Banking Group in 1985. Gruaud-Larose went through a succession of owners until 1997 when it was purchased by the Merlaut family of the Taillan Group.

Ch. Gruaud-Larose Today

Outside the chateau of Gruaud-Larose

Today it is part of a portfolio that includes the 3rd Growth Margaux estate of Ch. Ferriere, the 5th Growth Ch. Haut-Bages-Liberal in Pauillac, Ch. Chasse-Spleen, Ch. Citran and Ch. La Gurgue. It is unique among the 1855 classified estate in that the vineyards are relatively the same as they were when the estate was first classified.

Most of the estate is one large block of vines between Branaire-Ducru and Ch. Lagrange with another segment separated from the commune of Cussac and the Haut-Medoc estate of Ch. Lanessan by a stream. Compared to other estates in the Medoc, Gruaud-Larose tends to have a significant amount of clay in the soil (particularly in the parcels close to Lanessan). However, plantings in recent years has focused on increasing the amount of Cabernet Sauvignon and pulling up parcels of Merlot and Cabernet Franc.

The vineyards are farmed organically with several of the parcels farmed biodynamically. Around 18,000 cases a year are produced with some fruit being declassified to the estate’s second wine Sarget Larose.

The 2017 vintage is a blend of 67% Cabernet Sauvignon, 31.5% Merlot and 1.5% Cabernet Franc.

Critic Scores:

92-94 Wine Enthusiast (WE), 91-94 Wine Spectator (WS), 92-93 James Suckling (JS), 90-92 Vinous Media (VM), 90-92 Jeb Dunnick (JD)

Sample Review:

The 2017 Gruaud Larose is pliant, deep and quite expressive, while staying light on its feet. In 2017, Gruaud is a wine of precision and nuance rather than volume. There is lovely persistence and nuance in the glass. Even so, I can’t help thinking there is quite a bit of unrealized potential here. All of the wine was fermented in oak vats, with slightly higher than normal temperatures for the Cabernets. — Antonio Galloni, Vinous Media

Offers:

Wine Searcher 2017 Average: $73
JJ Buckley: No offers yet.
Vinfolio: No offers yet.
Spectrum Wine Auctions: No offers yet.
Total Wine: $74.97 (no shipping with wines sent to local Total Wine store for pick up)
K&L: $69.99 + shipping (no shipping if picked up at 1 of 3 K & L locations in California)

Previous Vintages:

2016 Wine Searcher Ave: $85 Average Critic Score: 92 points
2015 Wine Searcher Ave: $83 Average Critic Score: 93 points
2014 Wine Searcher Ave: $71 Average Critic Score: 92 points
2013 Wine Searcher Ave: $68 Average Critic Score: 89 points

Buy or Pass?

A lot of wine experts feel that Gruaud-Larose turned a corner after the 2009 vintages. While notoriously inconsistent and noted for wines that were often quite awkward and austere in their youth, the thinking was that this new era of Gruaud-Larose would bring the estate back to the some of the glory that originally earned it a 2nd Growth classification.

After visiting the estate in 2016 and tasting several of its recent releases at Union des Grands Crus de Bordeaux tastings, I do think the estate has got the consistent quality part down pat. But I’m skeptical that the “awkwardness” and austerity of youth is gone. These wines are still remarkably tannic and well-structured. They are certainly built for the long haul which makes them a good investment for cellar-worthy vintages.

But for vintages like 2017 where I have an eye for more early-drinking styles, this is not an estate I have on my radar. Pass.

Ch. Lagrange (St. Julien)

Some Geekery:

The cuvier of Ch. Lagrange

The estate that is now known as Ch. Lagrange dates back to the Middle Ages when it was known as Maison Noble de Lagrange Monteil. Wine production has taken place since at least the 1630s when it was owned by Jean de Cours, the Sire de Paulliac, who acquired the estate by marrying Marguerite de Vivien.

In the 18th century, it came under the ownership of the Baron de Brane who also owned Brane Cantenac and Mouton Brane (later Mouton-Rothschild). At this time the wines were sold as Baron St. Julien.

During the French Revolution and into the Napoleonic era, the estate was owned by Jean-Valère Cabarrus who eventually became Napoleon’s Finance Minister to Spain. Cabarrus daughter, Thérèse, was notable for saving many nobles from facing the guillotine during the Revolution and being the lover of Jules Ouvard who owned both Clos Vougeot and Domaine de la Romanee-Conti.

The next couple centuries saw a succession of ownership changes including a time in the care of John Lewis Brown who owned Ch. Cantenac Brown in Margaux and Ch. Brown in Pessac-Leognan. For most of the 20th century, Lagrange was owned by the Cendoya family from the Basque region of Spain. Financial difficulties during that period caused the Cendoyas to have sell off parcels of vineyards including several hectares used by Henri Martin to found Chateau Gloria. In 1970, the Borie family of Ch. Ducru-Beaucaillou purchased 32 ha (79 acres) with a good chunk of that eventually becoming the estate Ch. Lalande-Borie.

Stephen Brook notes in The Complete Bordeaux that by the time the Japanese whiskey firm Suntory purchased the estate in 1983, it had shrunk from 120 ha (297 acres) to just 57 ha (141 acres) with under half the vines being Merlot.

Ch. Lagrange Today

Visiting Ch. Lagrange in St. Julien.

Upon their acquisition of Lagrange, Suntory began investing millions into renovations in the vineyard and winery. Marcel Ducasse was brought on to manage the estate with Emile Peynaud and Michel Delon consulting.

Suntory and Ducasse initiated what Clive Coates called “a Renaissance” at Lagrange and noted that Suntory was uniquely qualified to help the 3rd Growth estate reclaim its standings. In addition to the vast capital from their whiskey empire (which now includes Jim Beam), Suntory is the largest importer and distributor of French wine in Japan. They also have owned a vineyard at the base of Mt. Fuji for many decades, the Yamanashi Vineyard, producing wine under the label of Ch. Lion. Suntory’s head enologist, Kenji Suzuta, spent time at Lagrange assisting Ducasse.

Ducasse introduced sustainable viticulture to Lagrange with many parcels farmed organically. He also began an extremely selective sorting regiment in the vineyard and the winery which necessitated the creation of a second wine, Les Fief de Lagrange, in 1985.

Stephen Brook notes that the strict selection process continued even after Ducasse successfully rehabbed Lagrange’s image and through his retirement in 2007. Today, under the direction of Bruno Eynard, many top quality parcels of Lagrange are still declassified down to the second wine, making Les Fief de Lagrange a top value in Bordeaux.

Today Lagrange produces around 60,000 cases of the Grand Vin each year.

The 2017 vintage is a blend of 78% Cabernet Sauvignon, 18% Merlot and 4% Petit Verdot.

Critic Scores:

92-93 JS, 89-92 WS, 89-92 VM, 89-91 Wine Advocate (WA), 91-93 JD

Sample Review:

The 2017 Château Lagrange is certainly a success in the vintage. Possessing a great nose of crème de cassis, violets, and spicy oak, it hits the palate with medium to full-bodied richness, a terrific mid-palate, present tannin, but a sexy, forward, charming style that’s already hard to resist. It should keep for two decades or more. — Jeb Dunnuck, JebDunnuck.com

Offers:

Wine Searcher 2017 Average: $46
JJ Buckley: No offers yet.
Vinfolio: No offers yet.
Spectrum Wine Auctions: No offers yet.
Total Wine: $44.97
K&L: No offers yet.

Previous Vintages:

2016 Wine Searcher Ave: $55 Average Critic Score: 92 points
2015 Wine Searcher Ave: $51 Average Critic Score: 91
2014 Wine Searcher Ave: $48 Average Critic Score: 91 points
2013 Wine Searcher Ave: $43 Average Critic Score: 89 points

Buy or Pass?

This 2009 Les Fiefs de Lagrange was outrageously delicious. I would put it on par with many 3rd Growths by itself in the $50-60 range.

This was another estate that I had the opportunity to visit in 2016. While I was a little underwhelmed with the 2012 Lagrange they poured, I was blown away by how scrumptiously delicious the 2009 Les Fief de Lagrange (Wine Searcher Ave $45) was. However, I don’t want to judge the Grand Vin too harshly on a youthful showing from an average vintage (especially compared to the more superior 2009 vintage).

But with that track record, I am going to be cautious. There is definitely value in the 2017 offering being priced less than the 2014-2016 vintages so I can’t blame anyone for pulling the trigger. I’m still going to take a “wait and see” approach. It’s unlikely that the price will jump dramatically so I’m okay with give it a Pass for now.

Ch. Ducru-Beaucaillou (St. Julien)

Some Geekery:

Clive Coates notes that Ducru-Beaucaillou was originally known as Maucaillou (bad stones) because of how difficult the stoney soil was to work with. Once the quality of the wine from the vineyard began garnering attention in the 1700s, the name gradually changed to Beaucaillou (beautiful stones).

The “Ducru” part of the name came in 1795 when Bertrand Ducru purchased the estate and commissioned the famous Parisian architect, Paul Abadie, to design the chateau. His descendants would later sell Ducru-Beaucaillou in 1866 to Lucie Caroline Dassier, wife of the notable Bordeaux merchant Nathaniel Johnston. Johnston unsuccessfully tried to change the name to just Beaucaillou but by this point the name, and its 2nd Growth classification, had solidified itself in the market.

It was during this time at Ducru-Beaucaillou when vineyard manager Ernest David accidentally stumbled upon the recipe for the famous “Bordeaux mixture“. According to Coates, David was looking to thwart thieves who were snatching grapes from the vineyard by painting the vines closest to the road with an organic blue-green mixture of copper sulfate and lime.

Neighboring growers and professors from the University of Bordeaux noticed that these treated vines did not get infected by powdery or downey mildew and convinced David to conduct more trials. Cautious about adverse effects on the Ducru vines, the trials that eventually confirmed the efficacy of the Bordeaux Mixture were conducted at another property of the Johnston family–the 5th Growth Ch. Dauzac in Margaux.

Ducru-Beaucaillou Today

Bruno Borie of Ducru-Beaucaillou

In 1941, the estate was purchased by the Borie family who still own the property today. In addition to Ducru, the family owns the 5th Growth Pauillac estates of Grand Puy Lacoste and Haut Batailley. These estates are managed by Francois Xavier Borie with his brother, Bruno, managing Ducru-Beaucaillou.

From 1986 to 1995, the estate was plagued with systematic cork taint issues that required significant investment to eradicate. Many of the bottles from this period had to be recorked with those demonostrating noticeable TCA destroyed.

Beginning in the late 20th century, production of the Grand Vin at Ducru started decreasing from a high point of 20,000 to 25,000 cases in the early 1980s to around 9,000 to 11,000 cases today.

Since 2010, Virginie Sallette has been the technical director working with long time cellar master René Lusseau.

The 2017 vintage is a blend of 90% Cabernet Sauvignon and 10% Merlot. Due to more severe selection in this vintage, there is estimated to only be around 7500 cases produced for 2017.

Critic Scores:

97-98 JS, 95-97 WA, 94-96 WE, 93-96 WS, 93-96 VM, 96-98 Jeff Leve (JL), 94-96 JD

Sample Review:

There was no frost at Ducru-Beaucaillou in 2017 due to its proximity to the estuary. This barrel sample comes from the final blend, which was made in early 2018. Composed of 90% Cabernet Sauvignon and 10% Merlot and sporting a deep garnet-purple color, the 2017 Ducru-Beaucaillou is intensely scented of blackcurrant cordial, blackberries and lavender with hints of crushed rocks, iron ore, rose hips and Provence herbs plus touches of wood smoke and sandalwood. Medium-bodied, very firm and grainy in the mouth, it possesses lovely freshness, lifting the intense flavors, finishing long and minerally. Sporting an incredible core of muscular mid-palate fruit, this wine should age incredibly. — Lisa Perrotti-Brown, Robert Parker’s Wine Advocate

Offers:

Wine Searcher 2017 Average: $169
JJ Buckley: $167.94 + shipping (no shipping if picked up at Oakland location)
Vinfolio: $175 + shipping
Spectrum Wine Auctions: No offers yet.
Total Wine: $169.97
K&L: $169.99 + shipping

Previous Vintages:

2016 Wine Searcher Ave: $206 Average Critic Score: 95 points
2015 Wine Searcher Ave: $199 Average Critic Score: 95 points
2014 Wine Searcher Ave: $151 Average Critic Score: 95 points
2013 Wine Searcher Ave: $126 Average Critic Score: 92 points

Buy or Pass?

While Ducru is a wine that I never want to open up too young, it’s virtually an automatic buy for me every year. Just stellar stuff that’s usually worth bending my financial discipline a bit for. While the 2017 is priced a little above the 2014, the reduced yields and supply likely played a significant role.

It’s still well below 2015 & 2016 levels and is a wine that I can see jumping $20-25 higher when it hits the market. That makes its a justifiable Buy for at least a bottle or two.

La Croix Ducru-Beaucaillou (St. Julien)

Some Geekery:

La Croix is the second wine of Ducru-Beaucaillou that was first introduced in 1995. Since 2005, the wine has been produced from dedicated plots located near Ch. Talbot instead of just declassified fruit from the Grand Vin.

Starting with a limited release in 2009 and with all bottlings since 2010, the labels have been designed by Jade Jagger, daughter of rock star Mick Jagger.

The 2017 vintage is a blend of 58% Merlot, 39% Cabernet Sauvignon and 3% Petit Verdot.

Critic Scores:

92-94 WE, 92-93 JS, 90-93 VM, 89-92 WS, 89-91 WA, 90-92 JD

Sample Review:

The Merlot here is grown on sandy-gravel soils and brings both freshness and structure. There’s good balance, plush autumnal berry fruits and lovely spice, supported by well placed, delicate tannins. It’s a clear Médoc twist on the varietal, even though this is a little lusher and more approachable than in recent years where Cabernet Sauvignon has been higher in the blend – last year it was at 66%, but vintage conditions in 2017 affected some of the crop. It’s a little different in expression from 2016, but is an extremely high quality, great drinking wine. (91 points) — Jane Anson, Decanter

Offers:

Wine Searcher 2017 Average: $45
JJ Buckley: No offers yet
Vinfolio: No offers yet.
Spectrum Wine Auctions: No offers yet.
Total Wine: $44.97
K&L: No offers yet.

Previous Vintages:

2016 Wine Searcher Ave: $56 Average Critic Score: 92 points
2015 Wine Searcher Ave: $58 Average Critic Score: 92 points
2014 Wine Searcher Ave: $50 Average Critic Score: 91 points
2013 Wine Searcher Ave: $35 Average Critic Score: 90 points

Buy or Pass?

My affinity for Ducru certainly extends to its second wine which I often buy. A bit unusual in being a Merlot-dominant Medoc in this vintage, I find that these Merlot heavy blends usually fall picture perfect into the role of “Cellar Defender” that I’m seeking in years like 2017.

The pedigree, coupled with solid pricing under 2013-2016 vintages makes this a good Buy for me.

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What We Know So Far About the Master Sommelier Cheating Scandal

Amber LeBeau in Blind Tasting, General

Published on October 14, 2018

The wine world was rocked when the Court of Master Sommeliers announced this week that they were invalidating the results from the tasting portion of this year’s MS Exam. The Court found evidence that details about the blind tasting wines were divulged by a proctoring Master Sommelier. The fallout meant that 23 of the 24 new Master Sommeliers would have to retake the tasting portion. Only one new Master Sommelier, Morgan Harris who passed tasting the year before and just needed to pass service, kept his pin.

By Source (WP:NFCC#4), Fair use, https://en.wikipedia.org/w/index.php?curid=48704137

When I wrote my post It’s Raining Masters about the shock over the huge number of new Master Sommeliers, I never expected this.

My first thought was that maybe the was getting “relatively” easier. At least, compared to the “wine savvy” of today’s somms and consumers . I say “relatively” easier because I sure and the heck couldn’t pass it. But it made sense that more people were taking and passing the exam because we are in a sort of “golden age” of wine knowledge right now. Just compare what the average wine enthusiast, much less the average sommelier, knows about wine today to what they did 30 or even 50 years ago.

But for the Master Somm exam, cheating never once crossed my mind. That may have been naive. This is likely not the first time it has happened. Anything worth attaining will be worth, in someone’s mind, risking it all to get.

Even if the collateral damage is devastating.

Updates

Update: WineSearcher.com posted a letter from the partner of one of the MS candidates impacted by the scandal. This letter includes another detail about how exactly the cheating may have occurred. I’ve added this new detail underneath the How Did the Court Find Out? section.

Update Part II: WineSearcher.com posted another great scoop October 24th about the fallout after the Court first announced the scandal. I’ve included a link and more details underneath the Who Did It? section.

Update Part III: On December 5th, the first of the 3 potential make up exams for the blind tasting portion was held in St. Louis. The results were released the next day and 6 of the 23 impacted candidates got their Master Sommelier certifications back. Their names are posted in the What’s Next? section.

Update Part IV: As we’re nearing the 1 year anniversary of the scandal, Newsy’s Uncorked did an investigation into the fall-out of the Court’s decision which includes exclusive interviews from two of the impacted candidates. The video is posted in a new Aftermath section down below.

Why Is This A Big Deal?

Until this year, only 274 people were Master Sommeliers. Popularized by the movie Somm, the amount of time, work and dedication required to take and pass the exam earned a mythos around the title.

Along with the Master of Wine exam, this is the pinnacle of the wine world. If you wanted to challenge yourself–if you wanted to be the best of the best–this was your goal.

But I think the most newsworthy part of this story is not the cheating (which, again, would be naive to assume doesn’t happen) but rather the dramatic move by the Court to invalidate the results and upend the lives of 23 people. Despite having evidence of which Master Sommelier led the cheating, they apparently don’t know who benefited from it. Undoubtedly, the collateral damage includes innocent people.

Reading their stories is heartbreaking.

Several of the impacted candidates have shared their personal pain in private discussion groups like the GuildSomm discussion board (open to members only). Wine Spectator highlights one of those stories in an October 10th article.

“As a member of the first class in the Court’s illustrious history to be named, and subsequently, have an asterisk drawn next to the title we sacrificed so much to obtain, I offer a very earnest and valid question: What now? … What do I say to my employer who extended new benefits and responsibilities?” wrote Christopher Ramelb, one of the candidates and an employee of Southern Glazer’s Wine & Spirits, on the online message board for wine-education organization GuildSomm. “I feel so stupid and lost, as if the years of preparation and discipline, the stress of performing, and the jubilation of finally doing so, have been for nothing.” Wine Spectator, October 10th, 2018

In interviews given to the media, several candidates talked about the personal and financial toil (including tens of thousands of dollars) that studying for the exam has.

Now they have to do it all over again.

How Did the Court Find Out?

Frances Dinkelspiel of the Daily Beast reported that a lawyer contacted the Court of Master Sommeliers about impropriety that occurred during the last testing session. Neither the article nor the Court have divulged who the lawyer represented.

In the same Daily Beast article, Morgan Harris speculated that “Whoever was cheating must have confessed,”. If this was the case, then why are the other 22 (?) or so still under scrutiny?

Update

In his October 19th article “Somm Scandal: A Question of Integrity”, Don Kavanagh of WineSearcher.com posted a letter by Cameron Pilkey whose partner (Dan Pilkey?) was one of the 23 MS candidates impacted.

The letter included a very interesting detail about how the cheating may have occurred.

A member of the Board, the very same governing body that has made this decision, sent an email to a few select candidates the morning of the tasting portion of the exam with the subject line “heads up”, releasing the initials of two varietals in the flight. — Cameron Pilkey via WineSearcher.com

This letter seems to confirm the rumors that an email from the offending Master Sommelier was the avenue of the cheating. But it still hasn’t been released who or how many candidates received the email–though the plural indicates likely more than one recipient.

The detail of initials is also interesting to ponder. While the testable wines for the Master Sommelier exam is not public, Guild Somm has published a list of Probable Red and White wines for the Advance Sommelier exam. While not definitive, these lists are good starting points.

So what could the “helpful” initials have been?

CS, CF, PN?

CB, GV, PG, SB?

Speaking for myself, I often get in trouble with Cabernet Franc, Chenin blanc and Pinot gris with blind tasting. Knowing if any of those varieties were in the flight would have been of immense help.

Who Did It?

Screen shot from Reggie Narito’s public blog.
https://rnarito.wordpress.com/

The Court has not named the offending Master Sommelier–likely for legal reasons. Don Kavanagh and Robert Myers of WineSearcher.com believed they’ve uncovered it by comparing lists of current Master Sommeliers and noting that one sommelier–Regino “Reggie” Narito Jr.–has been removed from the Court’s membership roles.

It would be unfair to speculate beyond what has been publicly posted but reading Narito’s last blog entry from September 26th, 2018 only highlights the collateral damage of this scandal. Here he speaks of the journey, hardships and many failed attempts of 3 of the successful candidates who had their titles now stripped from them.

The story of Christopher Ramelb (previously quoted by Wine Spectator above) in particular really got me.

A soft spoken and deferential personality, he shuns the spotlight preferring to sit contently in the background while others bask in the spotlight. As his proctor for both the theory and tasting portions of his exam, his skill and professionalism really stood out for me and I was proud to be the one to present the good news of his passing. Upon hearing the news, it was not surprising to see him get very emotional, but it was for a different reason-he revealed to me that he lost his father on Christmas Eve last year and for over 9 months, he bottled up his emotions so he could give this exam a serious go. With the revelation that the test was now behind him, he began to cry uncontrollably, crumpling to his knees and sobbing, “I miss my dad so much”. — Reggie Narito, 9/26/2018

Update

Liza B. Zimmerman of WineSearcher.com interviewed a Master Sommelier about the scandal off the record but was able to publish some interesting details about what happened after the Court of Master Sommeliers announced the scandal on October 9th.

On October 10th, one of the impacted MS candidates, Justin Timset, sent a later to the Court. In it he names Reggie Narito as the MS who “broke the Court’s code of ethics”. This was a day before WineSearcher.com released their article speculating that Narito was the disgraced MS.

Zimmerman’s article also notes that Narito’s then-employer, the distributor Young’s Market Company, only public comment on the scandal is to note that Narito’s Linkedin profile no longer list Young’s his place of employment. However, that maybe a duplicate or fake profile since another LinkedIn profile featuring the same picture that Narito uses on his blog still list VP of Fine Wine at Youngs Market Company as present employment.

Distributors’ Involvement?

The latest WineSearcher.com articles goes into the complex and murky influences that distributors may have on the MS exam. Zimmerman quotes her inside source claiming that “The court has been infiltrated by distributors’ interest”.

He added that through the long process of mentoring a handful of students, wholesalers are also likely to do more than just taste with their hand-picked protégées. The relationship is likely to also have included expensive meals and other treats which can be put on the wholesalers’ expense accounts to curry favor with promising sommeliers who are also their customers.

Seeing your favorite handful of wine buyers through the difficult process of studying for the exam, and then having them successfully pass, makes these wholesalers look like superstars in the eyes of their employers. — Liza B. Zimmerman, WineSearcher.com 10/24/2018

What’s Next?

A few days ago, the Court of Master Sommeliers released their plans for retesting those impacted by the scandal. First, the candidates who both passed and failed the tasting exam will have their exam fee refunded. Additionally, they will see their resitting fees waived as well. The Court will offer 3 opportunities over the course of the next year to retake the exam. Some candidates will receive travel assistance as well.

Many of the 23 people who passed tasting this year are not going to pass again–even if they deserve to. Spago Sommelier Cristie Norman gives a great analogy that sums up almost what a crapshoot blind tasting really is. So much of blind tasting is mental. These candidates are going to have an even bigger burden on their shoulders than they did at the first exam.

Approaching the blind tasting portion of the exam is like training for the Olympics: You have to be in shape. There are plenty of people who have passed tasting once and not been able to again. It depends on the time of day, your hormones, the humidity, even the altitude. When the exam was held in Aspen one year, multiple candidates complained that the change in elevation was affecting the way they tasted. Being asked to retest with your masters reputation on the line in conjunction with the sheer difficulty of the exam sounds like any wine professional’s nightmare. — Cristie Norman, Eater Magazine October 12th, 2018

Failing the retake will unfairly associate the candidates even more with the scandal. This is why it’s important to release the names of the cheaters.

Update

The first of the 3 make up exams has happened. All together 30 of the 54 individuals who took the tainted September exams resat for this round. While I haven’t be able to find out exactly how many of the 23 impacted candidates were part of this exam, it was announced on December 6 that six candidates passed.

Dana Gaiser of Lauber Imports in New York City, NY

Andrey Ivanov of Bliss Wine Imports in San Francisco, CA

Maximilian Kast of Broadbent Selections in Chapel Hill, NC

Douglas Kim of Picasso Las Vegas, NV

Steven McDonald of Pappas Brothers Steakhouse in Houston, TX

Mia Van de Water of Eleven Madison Park in New York City, NY

All six newly minted Master Sommeliers were among the 23 candidates impacted by this recent scandal.

Another Option?

It’s not surprising that most of the candidates are balking at the Court’s offer and “fighting back” in a letter shared with the Chicago Tribune.

Signed by 19 of the 23 impacted candidates, the letter calls for a full investigation into the individuals responsible. Instead of making everyone retake the exam, the Court should seek exoneration of the innocent candidates. The Court’s actions “…effectively exonerates the guilty parties, and at the very least rewards their lack of moral courage.”

The Chicago Tribune doesn’t note who signed the letter–outside of naming Chicago-area candidates Jill Zimorski and Dan Pilkey. Nor does the Tribune divulged the 4 candidates whose names were absent.

Aftermath

Almost a year later, there are still lots of unanswered questions about the scandal. More of the impacted candidates have begun to speak out including Australian sommelier Jane Lopes who wrote a deeply personal op-ed about the toll that the scandal took on her and why she decided not to resit.

Jill Zimorski and Dan Pilkey also sat down for exclusive interviews with Newsy’s Uncorked to share their side of the story as well as the shocking lack of follow up by the Court of Master Sommeliers.

Threads to Follow

Even though media outlets have been quoting comments from impacted candidates shared on the GuildSomm discussion boards, I would encourage interested readers to consider joining GuildSomm as a member to access the forums legitimately. Far beyond this scandal, GuildSomm membership offers numerous other benefits. From classes to articles, maps, tasting kit discounts and more–it’s worth wine geeks looking into.

This was a great article by Elaine Chukan Brown and I really liked Jancis Robinson’s explanation on how the Master of Wine Exam is different than the Master Sommelier exam.

Many members of the wine industry frequent the Wine Beserkers forum. While you should always be cautious about what is posted online, their discussion thread on the topic does at least provide another perspective.

Reddit’s r/Wine community also has had several threads on the scandal. However, given the more anonymous nature of Reddit, I would urge more caution in taking what you’ve read at facevalue.

SpitBucket’s Facebook page. Apart from the blog, I use SpitBucket’s Facebook page as a curated news feed. Here I post articles and blogs that I’m reading. I’ve been posting a lot of articles about this scandal and will post more as new details emerge.

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60 Second Wine Review — Copain Syrah

Amber LeBeau in 60 Second Reviews

Published on September 24, 2018

A few quick thoughts on the 2007 Copain Garys’ Syrah from the Santa Lucia Highlands.

The Geekery

Copain was founded in 1999 by Wells Guthrie and Kevin McQuown. Prior to starting his winery, Guthrie served as a tasting coordinator for Wine Spectator and interned in the Rhone Valley with Michel Chapoutier as well as at Turley Wine Cellars and Helen Turley’s Marcassin.

Noted for a more restrained low alcohol style, Copain was a member of the non-profit winemaking alliance In Pursuit of Balance until the group’s dissolution in 2016.

That same year Copain was acquired by Jackson Family Wines where it is now part of a portfolio of brands that includes Byron, Cambria, Cardinale, Freemark Abbey,
Kendall Jackson, La Crema, Matanzas Creek, Mt. Brave, Murphy-Goode, Penner-Ash and Siduri.

In 2018 Ryan Zepaltas succeeded Guthrie as winemaker after previously heading the winemaking at Siduri.

Garys’ Vineyard was planted in 1997 in the St. Lucia Highlands by acclaimed growers Gary Franscioni and Gary Pisoni. The 50 acre vineyard is planted mostly to Pinot noir with some Syrah. In addition to Copain, other notable wineries that source fruit from Garys’ Vineyard include Testarossa, Siduri, Miner Family, Morgan Winery, Loring, Neyers, Kosta Browne, Tantara, Twomey and Franscioni’s Roar Wines.

The Wine

High intensity nose–mix of blue and blackberries, violets and lots of pepper spice.

The combination of spice and BBQ smoke gives this wine a gorgeous savoriness.

On the palate, the spice carries through and brings a smokey element like hickory BBQ. The fruit is still present with medium-plus acidity giving a mouthwatering quality. Ripe medium-plus tannins hold up the medium-plus body fruit and are quite velvety at this point. Long finish introduces some stony mineralty.

The Verdict

The cool-climate Syrahs I tasted at this year’s Hospice du Rhône rocked my world and this Copain continues the trend.

It’s very Northern Rhone-like with mouthwatering savoriness that compliments, rather than gets overwhelmed by, the dark fruit notes. At around $40-45, this is a very character-driven wine that is drinking at its peak.

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Getting Geeky with Tablas Creek Vermentino

Amber LeBeau in Wine grapes, Wine Knowledge, Wine reviews

Published on September 13, 2018

Back in January, I wrote a post called Wine Clubs Done Right that detailed my discovery of Tablas Creek’s Wine Club program. Which I promptly joined. As I noted in that post, I don’t join many wineries’ wine clubs. They rarely offer compelling value. Plus, I don’t like being committed to buying quantities of wine that may eventually shift in style due to changing winemakers/ownership, etc.

However, while exploring the Tablas Creek story and all they had to offer I found many compelling reasons to pull the trigger and join. Much to my surprise, the folks at Tablas Creek were actually interested in my tale and offered on their blog some cool behind the scene insights into their thought processes in how they set up their wine club programs.

You usually don’t see that kind of receptivity and transparency with many wineries but, as I’ve found out in the nearly eight months since I’ve been a member of Tablas Creek’s wine club, that is just par for the course with them. It’s not marketing or show. These folks are really just wine geeks through and through. They love what they are doing and sharing that passion with others.

If you are wine geek yourself, I honestly can’t recommend a more exciting winery to discover.

Beyond their hugely informative blog with harvest and business details, the Tablas Creek website also offers a trunkload of goodies. This includes a fantastic vintage chart of their wines that gets updated regularly. You’ll also find a comprehensive listing of grape varieties they farm.

Jancis Robinson’s Wine Grapes is still my holy writ (and I like Harry Karis’ The Chateauneuf-du-Pape Wine Book chapter on grapes). But when I’m away from my books and want to check up on a Rhone variety, there is no better online source than the Tablas Creek site. Plus, the particular winemaking details they cover in the entries is often stuff that you won’t find in many wine books because it comes from their decades of hands-on experience working with these grapes between themselves and the Perrins’ Ch. Beaucastel estate.

But enough with the effusive gushing and let’s get down to some hardcore geeking over the 2017 Tablas Creek Vermentino from the Adelaida District of Paso Robles.

The Background

Counoise vine outside the tasting room at Tablas Creek.

Tablas Creek Vineyards was founded in 1989 as a partnership between the Perrin family of Château de Beaucastel and Robert Haas of Vineyard Brands. As I noted in my 60 Second Review of the 2000 Beaucastel Châteauneuf-du-Pape, the Perrins have been in charge of the legendary Rhone property since 1909.

Robert Haas established Vineyard Brands in 1973 as part of a long wine importing career. He began in the 1950s working for his father’s Manhattan retail shop M. Lehmann (which was eventually bought by Sherry Wine and Spirits Co. to become Sherry-Lehmann). After World War II, he was the first American importer to bring Chateau Petrus to the United States. Haas also helped popularize the idea of selling Bordeaux futures to American consumers.

In addition to Beaucastel, Haas represented the importing interests of several notable Burgundian estates. These include Domaine Ponsot, Henri Gouges, Thibault Liger-Belair, Jean-Marc Boillot, Etienne Sauzet, Mongeard-Mugneret, Domaine de Courcel, Thomas Morey, Vincent & Sophie Morey, Vincent Girardin and Vincent Dauvissat. He also represented the Champagne houses Salon and Delamotte. Haas would go on to sell Vineyard Brands to the firm’s employees in 1997. His son, Daniel, manages the company today.

Aaron Romano of Wine Spectator noted that Haas also helped launch Sonoma-Cutrer and promoted on a national stage the prestigious California wines of Chappellet, Joseph Phelps, Hanzell, Kistler and Freemark Abbey. In 1980, he co-founded the distribution firm Winebow Group.

Planting Tablas Creek

The vineyards of Tablas Creek with some of the rocky limestone soil visible.

Haas and the Perrins saw the similarity in maritime climate and limestone soils of the Adelaida District and Rhone. They purchased 120 acres west of the city of Paso Robles and established Tablas Creek. Planting of their estate vineyard began in 1994. Today the winery has 115 acres of biodynamically farmed vines–producing around 30,000 cases a year.

Utilizing its close connection to the Chateauneuf estate, Tablas Creek would go on to become an influential figure in the Rhone Ranger movement in the United States. They did the heavy lifting of getting cuttings from Beaucastel through quarantine and TTB label approval. Over the years, Tablas Creek would help pioneer numerous varieties like Counoise, Terret noir, Grenache blanc and Picpoul in the US. Additionally, the high quality “Tablas Creek clones” of Syrah, Grenache and Mourvedre have populated the vineyards of highly acclaimed producers across California, Oregon and Washington.

In the mid-2000s, Robert’s son Jason joined the winery and is now the general manager. He’s also the main contributor to Tablas Creek’s award-winning blog.

In March 2018, Robert Haas passed away at the age of 90, leaving a lasting legacy on the world of wine.

The Grape

Vermentino from Giorgio Gallesio’s ampelography catalog published between 1817 and 1839.

Wine writers and producers hotly debate the origins and synonyms of Vermentino. Some ampelographers claim that the grape came from Spain via Corsica and Sardinia sometime between the 14th and 17th centuries. However, DNA evidence point to potentially the mainland of Italy as the birthplace. Here they suggest that the Vermentino of Tuscany, Corsica and Sardinia are the same grape as the Ligurian Pigato and the Piemontese Favorita.

But, Ian D’Agata, in his Native Wine Grapes of Italy, notes that these conclusions are vigorously disputed by Italian growers, particularly in Liguria, who point out that Pigato produces different wine compared to other Vermentino. D’Agata finds Pigato to create “bigger, fatter wines” with a creamier texture than most Vermentino. The name “Pigato” may have derived from the word pigau in the Ligurian dialect, meaning spotted. It could be a reference to the freckled spots that appear on the berries after veraison.

It is possible that the grape is a relatively recent arrival to Sardina. The absence of Vermentino in the 1877 Bollettino Ampelografico listing of Sardinian varieties suggests this. However, the 1887 edition later included it. Today the grape plays a prominent roll in Sardinia’s only DOCG wine–Vermentino di Gallura.

The connection to Favorita seems to be less disputed, though.

Vermentino vineyards in Sardinia.

Robinson, Julia Harding and José Vouillamoz note in Wine Grapes that historically the grape was believed to have been brought to Piedmont originally as a gift from Ligurian oil merchants. The first documentation of the vine was in the Roero region in 1676, where it was a “favorite” table grape.

Almost two decades earlier, in the Piemontese province of Alessandria, a grape named “Fermentino” was described. Growing in vineyards along with Cortese and Nebbiolo, this may be the earliest mention of Vermentino.

Historically, as Favorita, the grape has a long history of being blended with Nebbiolo. It was a softening agent, used to smooth out the later grape’s harsh tannins and acid. This is very similar to how producers once blended white grapes like Trebbiano and Malvasia with Sangiovese in Chianti.

While once the primary grape of Roero, in recent decades, Favorita has fallen out of favor. In its place, Arneis and Chardonnay have gained in popularity.

Beyond Italy

Rolle/Vermentino grapes growing in southern France.

Outside of Italy and Corsica, Vermentino also grows in the Languedoc-Roussillon. Here the grape is known as Rolle. Beyond Europe, Lebanese producers are growing in the Bekaa Valley. It has become one of the fastest-growing “alternative grape varieties” in Australia. As of 2016, there are nearly 300 acres across Victoria, the Hunter Valley, King Valley, the Barossa and Murray Darling.

While Tablas Creek mostly focuses on Châteauneuf-du-Pape grapes, they were one of the first US producers of Vermentino. They planted the vine in 1993 based upon the recommendation of the Perrin family’s nurseryman. He thought that Vermentino would do well in the soils and climate of the Adelaida District. While initially used as a blending component, the winery has been making a varietal Vermentino since the 2002 vintage.

Growing in popularity

In 2008, there were around 20 acres of the Vermentino planted in California when there was some speculation that the grape could have appeal to Sauvignon blanc drinkers. By 2017 that number had jump to 91 acres as producers like Tablas Creek, Seghesio in the Russian River Valley, Mahoney Vineyards, Fleur Las Brisas and Saddleback in Carneros, Unti Vineyards in the Dry Creek Valley, Gros Ventre Cellars in El Dorado, Brick Barn in Santa Ynez, Twisted Oak in the Sierra Foothills and others began receiving acclaim for their bottlings.

Outside of California, notable plantings of Vermentino are in the Applegate Valley of Oregon (Troon Vineyard and Minimus Wines). You can also find it in the Texas High Plains (Duchman Family Winery) and Monticello AVA of Virginia (Barboursville Vineyards).

In 2017, Tablas Creek produced 1430 cases of Vermentino. While some producers age their Vermentino in neutral oak, Tablas Creek fermented and ages theirs in stainless steel tanks.

The Wine

The mix of citrus and yellow peach notes is very intriguing with this wine.

High-intensity nose. Very citrus-driven with kefir lime, pink grapefruit and pummelo–both the zest and the fruit. There is also a tree fruit element that seems a bit peachy. But I would put it more in the less sweet yellow peach category than white peach.

On the palate, those citrus notes carry through and have an almost pithy element to them. Not bitter at all. But it adds weight and texture to the medium body of the wine. The medium-plus acid is mouthwatering and lively but well balanced with the acid highlighting the yellow peach note. The palate also introduces some racy minerality with a very distinctive streak of salinity that lingers long throughout the finish.

The Verdict

The best way I can describe this 2017 Tablas Creek Vermentino is if a New Zealand Sauvignon blanc, a sur lie Muscadet from the Loire and an Italian Pinot grigio had a threesome. This would be their baby.

Such a fascinatingly unique and character-driven wine. It combines multiple layers of tropical and tree fruit with acidity, minerality, weight and texture. Well worth its $27 price.

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Bordeaux Futures 2017 — Kirwan, d’Issan, Brane-Cantenac, Giscours

Amber LeBeau in Bordeaux, Shopping for Wine

Published on July 31, 2018

We are in the home stretch of our series on the 2017 Bordeaux Futures campaign with only a few more offers left to review.

Today we’re making our second to last stop in Margaux to review the offers of the 3rd Growths Ch. Kirwan, d’Issan and Giscours as well as the 2nd Growth Brane-Cantenac.

In our previous visits to the commune we explored the offers of Marquis d’Alesme, Malescot-St.-Exupéry, Prieuré-Lichine, Lascombes and Cantenac-Brown as well as that of Ch. Palmer.

You can check out the links at the bottom to see other offers from across Bordeaux which we have reviewed so far in this series.

Ch. Kirwan (Margaux)
Some Geekery:

The origins of Kirwan date back to the 17th century when the land belonged to the noble de Lassalle family. In 1710, the Bordeaux negociant Sir John Collingwood bought the property which eventually passed as a dowry to his daughter when she married an Irishman from Galway named Mark Kirwan.

In 1780, Thomas Jefferson visited the estate on his tour of Bordeaux and ranked the wines of Kirwan as a “2nd Growth” behind his ranking of First Growths Latour, Lafite, Margaux and Haut-Brion.

Label of Chateau Kirwan featuring the Chateau and the portraits of Armand and Jean-Henri Schÿler

After Mark Kirwan passed away in the early 19th century, the estate went through a succession of owners until it family came into the hands of Camille Godard, the mayor of Bordeaux. In 1882, Godard bequeathed the estate to the City of Bordeaux who contracted the negociant firm Schröder & Schÿler to manage the property.

By 1925, the Schÿler family had purchased Ch. Kirwan outright. The property is still in the hands of family today with Nathalie Schÿler managing.

In 1991, the Schÿlers brought Michel Rolland in to consult. Prior to this, Rolland had worked almost exclusively with clients on the Right Bank making Kirwan his first foray into the Haut-Medoc. He quickly made several substantial changes, insisting on lower yields and more strict selections with the creation of a second wine, Les Charmes de Kirwan, to help limit the fruit that would go into the Grand Vin. Since 2002, all the fermentation have been done via native wild ferments.

Ch. Kirwan is unique among the classified growths with virtually all of its 40 ha (99 acres) vineyards being the same as they were during the 1855 classifications with only slight changes in the cépage assortment. Today the vineyards are planted to 45% Cabernet Sauvignon, 30% Merlot, 15% Cabernet Franc, 10% Petit Verdot and a little bit of experimental Carménère.

Over the years the amount of Cabernet Franc has decreased (and replaced with Cabernet Sauvignon) but Kirwan still has one of the highest percentages of Cabernet Franc and Petit Verdot planted in the Medoc. Most of the Cabernet varieties are found on the deep gravelly-sand soils of the Cantenac plateau while the Merlot thrives on the more clay and limestone-based soils on the western side of the Margaux commune near Arsac.

The 2017 vintage is a blend of 55% Cabernet Sauvignon, 30% Merlot, 10% Cabernet Franc and 5% Petit Verdot. Around 16,000 cases a year are produced.

Critic Scores:

93-95 Wine Enthusiast (WE), 90-92 Wine Advocate (WA), 89-92 Wine Spectator (WS), 89-91 Vinous Media (VM), 89-90 James Suckling (JS), 90-92 Jeb Dunnuck (JD), 88-89 Jeff Leve (JL)

Sample Review:

This is well extracted, with dark berry fruits, attractive tobacco leaf and charcoal notes. It has that same savoury frame that so many from Margaux have this year, and the fruit character is not bursting with generosity but is still expressive and lyrical. It really does offer something for those looking for a more sculpted wine. Medium term drinking. (91 points) — Jane Anson, Decanter

Offers:
Wine Searcher 2017 Average: $45
JJ Buckley: No offers yet.
Vinfolio: No offers yet.
Spectrum Wine Auctions: No offers yet.
Total Wine: $45.97 (no shipping with wines sent to local Total Wine store for pick up)
K&L: $46.99 + shipping (no shipping if picked up at 1 of 3 K & L locations in California)

Previous Vintages:
2016 Wine Searcher Ave: $47 Average Critic Score: 92 points
2015 Wine Searcher Ave: $56 Average Critic Score: 92
2014 Wine Searcher Ave: $46 Average Critic Score: 91
2013 Wine Searcher Ave: $43 Average Critic Score: 89

Buy or Pass?

Merlot berries being sorted at Ch. Kirwan during the 2010 harvest.

Kirwan has been charming the pants off of me since the 2009 vintage (WS Ave $79). Both the 2012 (WS Ave $55) and 2014 vintage were released in the mid $40s and offered stellar value for the quality they delivered. Even the troublesome 2011 (WA Ave $54) and 2013 vintages of Kirwan drank way above their similarly priced peers with the former starting to see a steady price bump as more folks have catched on.

That personal track record of producing a savory, yet elegant style which hits my pleasure spots as well as pricing which fits perfectly in line with the 2014 vintage makes this a Buy for me.

Even though it looks like most critics have been poo-pooing this years release, this is a case where I’m going to go with my gut and past experience instead of numerical scores.

Ch. d’Issan (Margaux)
Some Geekery:

Engraved above the door in the entryway to Ch. d’Issan is the estate’s Latin motto–Regum Mensis Arisque Deorum “For the tables of kings and the altars of the gods”–which pays tribute to the property’s long history and presence on the tables of royal families throughout Europe.

Legend has it that wine from the vineyards of d’Issan were served at the wedding banquet of Eleanor of Aquitaine and King Henri II in 1152.

Clive Coates notes in Grand Vins that following their defeat at the Battle of Castillon in 1453, the English Army made their last stand at d’Issan. At the conclusion of the Hundred Years War, the property was granted as a reward by King Charles VII to the Comte de Foix for his service is fighting the English.

Centuries later the wines of d’Issan were well stocked in the cellars of the Prince of Wales (later George II) along with those of Latour, Lafite, Margaux and Pontac (Haut-Brion). While serving as the Ambassador to France, future US President Jefferson ranked the estate (then known as Ch. Candale) as a “3rd Growth” following his tour of the wineries of Bordeaux. In the 19th century, the favorite claret of Emperor Franz Joseph I of Austria was reportedly Ch. d’Issan.

Image from The U.S. Diplomacy Center exhibition page which states All materials in this exhibition are in the public domain and can be reproduced without permission.

When Thomas Jefferson visited the estate in 1780, he ranked the wines Ch. Candale (named after its then owners) as a 3rd Growth–a ranking that would later be affirmed in the official 1855 Classification done by the Bordeaux Chamber of Commerce.

The estate gets its name from its time under the ownership of the 17th century French knight Pierre d’Essenault who acquired the estate as a dowry with his descendants running it till 1760.

The modern history of the estate began after World War II when it was purchased by the Cruse family who also owned the 2nd Growth Ch. Rauzan-Ségla. The Cruses eventually sold Rauzan-Ségla in 1956 to focus completely on d’Issan.

The estate is still managed today by the Cruse family however, in 2013, Jacky Lorenzetti acquired a 50% stake in the ownership of d’Issan to go along with his holdings of Ch. Lilian Ladouys in St. Estephe and Ch. Pedesclaux in Pauillac.

When the estate was officially classified as a 3rd Growth in 1855, the vineyards were planted almost entirely to the obscure variety Tarney Coulant (also known as Mancin). Today the 44 ha (109 acres) of d’Issan vineyards are planted to 60% Cabernet Sauvignon and 40% Merlot with the percentage of Merlot increasing in recent years.

The 2017 vintage is a blend of 65% Cabernet Sauvignon and 35% Merlot. Around 6000 cases a year are produced.

Critic Scores:

93-94 JS, 90-92 WA, 89-92 VM, 92-94 JL, 89-91 JD

Sample Review:

The 2017 d’Issan is plump, juicy and forward. There is lovely depth and texture to the 2017, but without the explosive energy that has characterized some recent vintages, including the 2015 and 2016. Plush fruit, silky and soft tannins all add to the wine’s considerable appeal. I expect the 2017 will drink well with minimal cellaring. In 2017, d’Issan is a wine of finesse, persistence and nuance rather than power. The blend is 65% Cabernet Sauvignon and 35% Merlot. Harvest started on September 18, the earliest since 2003. Quite unusually, there was no break in between the picking of the Merlot and Cabernet Sauvignon. Indeed, some of the younger vine Cabernet came in before all the Merlots were in. Tasted four times. — Antonio Galloni, Vinous

Offers:
Wine Searcher 2017 Average: $60
JJ Buckley: $61.94 + shipping (no shipping if picked up at Oakland location)
Vinfolio: No offers yet.
Spectrum Wine Auctions: No offers yet.
Total Wine: $59.97
K&L: $59.99 + shipping

Previous Vintages:
2016 Wine Searcher Ave: $71 Average Critic Score: 93 points
2015 Wine Searcher Ave: $76 Average Critic Score: 93
2014 Wine Searcher Ave: $63 Average Critic Score: 92
2013 Wine Searcher Ave: $51 Average Critic Score: 89

Buy or Pass?

The castle looking chateau of d’Issan.

The history geek in me absolutely adores the story of d’Issan. But I’ve only have had tasting experiences with a couple of vintages of d’Issan–both stellar years (2005 WS Ave $119 and 2009 WS Ave $95). While its relatively easy to make good wines in vintages like those, I find that the mettle of an estate shines in the more average to sub-par vintage.

So while I love the story, without having a bearing on what the d’Issan team can do in vintages like 2017 or poorer, I’m not inclined to gamble on their 2017 offer. Pass.

Ch. Brane-Cantenac (Margaux)
Some Geekery:

Founded in the 18th century as Domaine Guilhem Hosten and later known as Chateau Gorce-Guy, Brane-Cantenac received its current name when it was purchased in 1833 by Baron Hector de Brane, known as “the Napoléon of the Vineyards”. To finance the sale, Brane sold his Pauillac estate Brane-Mouton (later known as Mouton-Rothschild). The “Cantenac” comes from the plateau that the estate’s 75 ha (185 acres) are located on.

In 1866, Brane-Cantenac came under the ownership of the Roy family who also owned neighboring d’Issan. Under the Roys the estate would fetch among the highest prices of all the classified 2nd growths with some vintages being on par with the pricing of the First Growths.

The modern history of Brane-Cantenac began in 1920 when it was purchased by the consortium behind the Societe des Grands Crus de France that also owned Ch. Margaux and Ch. Giscours as well as Chateau Lagrange in St. Julien. Among the shareholders were Léonce Recapet and his son-in-law, François Lurton. After dissolution of the consortium in 1925, Recapet and Lurton purchased Brane-Cantenac with the estate later passing to François’ son, Lucien.

Lucien Lurton would go on to acquire several estates that he turned over into the care of his 10 children in the 1990s. His son, Henri Lurton, took control of Brane-Cantenac in 1992.

While mostly traditional in style, Brane-Cantenac was one of the first in Bordeaux to adopt the use of the use of an optical sorter during harvest and in some vintages will make use of a reverse osmosis machine–mostly in rainy vintages to remove excess water that has swelled the grapes.

The author and Henri Lurton at the 2016 UGC tasting featuring the wines of the 2013 vintage.

Around 25% of Brane Cantenac is farmed organically with only ploughing and organic manure used throughout all the vineyards. Additionally 12 ha (20 acres) are farmed bioydnamically.

The 2017 vintage is a blend of 74% Cabernet Sauvignon, 21% Merlot, 4% Cabernet Franc and 1% Petit Verdot with this vintage being the first vintage to include Petit Verdot in the final blend. Around 11,000 cases a year are produced. In 2017, most of that year’s frost hit the portion of vineyards usually allocated towards production of the estate’s second wine, Baron de Brane.

Critic Scores:

94-96 WE, 92-93 JS, 91-93 VM, 88-91 WS, 89-92 JD, 91-94 JL

Sample Review:

The 2017 Brane-Cantenac was picked from 14 September to 2 October at 31.2hl/ha after frost destroyed 35% of the vines in April. It is matured in 75% new oak and 25% one-year old and it has 13% alcohol. It has a tightly wound bouquet with broody black fruit, tar and a touch of graphite, very Pauillac in style as usual. The palate is medium-bodied with fine tannin, very linear and precise, not a deep Margaux and unashamedly classic in style with dry, slightly brusque tannin. The finish is dominated by tobacco and pencil lead notes with healthy pinch of pepper on the aftertaste. Classic Brane-Cantenac through and through. Tasted on three occasions. — Neal Martin, Vinous

Offers:
Wine Searcher 2017 Average: $64
JJ Buckley: No offers yet.
Vinfolio: No offers yet.
Spectrum Wine Auctions: $413.94 for minimum 6 bottles + shipping (no shipping if picked up at Tustin, CA location)
Total Wine: $69.97
K&L: $66.99 + shipping

Previous Vintages:
2016 Wine Searcher Ave: $75 Average Critic Score: 93 points
2015 Wine Searcher Ave: $80 Average Critic Score: 94
2014 Wine Searcher Ave: $60 Average Critic Score: 92
2013 Wine Searcher Ave: $56 Average Critic Score: 90

Buy or Pass?

Describing Brane-Cantenac as the “Pauillac of Margaux” is a spot-on description. Outside of the top estates of Ch. Margaux and Ch. Palmer, no one else in the communes makes a more structured and age-worthy Margaux than Brane-Cantenac. Compared to its 2nd Growth peers and even the highly esteemed Pauillac 5th Growths Lynch-Bages and Pontet-Canet, Brane-Cantenac is often vastly underpriced for its quality level.

However, it is that highly structured and exceptionally age-worthy style which causes me to avoid Brane-Cantenac in vintages like 2017 when I’m looking for more shorter term “cellar defender” wines. While the estate is a stellar buy in cellar-worthy vintages like 2009/2010 and 2015/2017, it doesn’t fit the bill on what I’m looking right now so Pass.

Ch. Giscours (Margaux)
Some Geekery:

While the origins of Giscours goes back to the 14th century, the first documentation of winemaking at the property dates to 1552. In the 18th century, the estate was owned by the Marquis de St. Simon whose family saw the government confiscate Giscours during the French Revolution.

The property was sold in 1793 to two Americans, John Gray and Jonathan Davis. Eventually Giscours was acquired in 1845 by a Parisian banker, the Comte de Pescatore, who hired Pierre Skawinski to manage the property.

Photo by Ken Case. Released into the public domain and uploaded to Wikimedia Commons.

The exterior of Ch. Giscours.

Over the next 50 years, Skawinski would go on to develop many innovations in the vineyard and winery including the design of a new plow as well as the use of sulfur spray to combat powdery mildew. He also developed techniques of gravity flow winemaking at Giscours that his sons would later take to other notable Bordeaux estates like Léoville-Las Cases, Lynch-Bages and Pontet-Canet.

In 1875, Giscours was purchased by the Cruse family who had their hand in the ownership of several Bordeaux properties. They sold the estate in 1913. By 1952, Giscours came under the ownership of an Algerian vigneron, Nicolas Tari. In 1976, Tari’s son, Pierre, was one of the judges at the famous “Judgement of Paris” wine tasting in 1976.

Today Giscours is owned by Eric Albada Jelgersma who also owns the 5th Growth Margaux estate Chateau du Tertre, the Haut-Medoc estates Ch. Duthil and Ch. Houringe as well as the Tuscan estate of Caiarossa.

In 1995, Alexander van Beek was brought in to manage the estate and is credited with taking Giscours (as well as du Tertre) to new heights of success.

All the vineyards are sustainably managed with 20% farmed biodynamically.

The 2017 vintage is a blend of 71% Cabernet Sauvignon, 24% Merlot and 5% Petit Verdot. Around 25,000 cases a year are produced.

Critic Scores:

94-96 WE, 92-93 JS, 90-93 VM, 90-92 WA, 89-92 WS, 92-94 JL, 89-91 JD

Sample Review:

An up and coming Margaux estate, the 2017 Château Giscours offers a complex bouquet of sandalwood, damp flowers, sous bois, and spicy red fruits. It’s slightly stretched and firm on the palate, with medium-bodied richness. I’d like to see more fat and texture here, but I suspect it will put on more weight with time in barrel and bottle. It should drink nicely for a decade. — Jeb Dunnuck, JebDunnuck.com

Offers:
Wine Searcher 2017 Average: $59
JJ Buckley: $60.94
Vinfolio: No offers yet.
Spectrum Wine Auctions: $365.94 for minimum 6 bottles + shipping
Total Wine: $59.97
K&L: $59.99 + shipping

Previous Vintages:
2016 Wine Searcher Ave: $68 Average Critic Score: 93 points
2015 Wine Searcher Ave: $72 Average Critic Score: 93
2014 Wine Searcher Ave: $67 Average Critic Score: 91
2013 Wine Searcher Ave: $52 Average Critic Score: 90

Buy or Pass?

The 2005 Giscours is such a beauty but even in sub-par vintages Giscours has been producing winners that over deliver for the price of a 3rd Growth.

Probably one of the best buys in Bordeaux is the 2005 Giscours (WS Ave $102). This is a wine that is drinking at its peak now and is easily outshining wines almost twice its price. I’ve been fortunate to enjoy this wine several times with a few bottles still left in the cellar.

Likewise the 2012 (WS Ave $75) and 2014 are still punching above their weight though both were closer to $55 when they were released. It’s been clear for sometime that Giscours has been an estate on the ascent but, sadly for our wallets, the prices are starting to catch up with its stellar quality level.

That makes seeing a 2017 future offer below 2014 levels quite surprising. While I doubt the price of the 2017 will reach into the $70s, it’s far more likely that the wine will be closer to 2014 by the time this wine hits the shelf in 2020. It’s worth it to Buy now and lock in the futures price.

More Posts About the 2017 Bordeaux Futures Campaign

Why I Buy Bordeaux Futures

*Bordeaux Futures 2017 — Langoa Barton, La Lagune, Barde-Haut, Branaire-Ducru

*Bordeaux Futures 2017 — Pape Clément, Ormes de Pez, Marquis d’Alesme, Malartic-Lagraviere

*Bordeaux Futures 2017 — Lynch-Bages, d’Armailhac, Clerc-Milon and Duhart-Milon

*Bordeaux Futures 2017 — Clos de l’Oratoire, Monbousquet, Quinault l’Enclos, Fonplegade

*Bordeaux Futures 2017 — Cos d’Estournel, Les Pagodes des Cos, Phélan Ségur, Calon-Segur

*Bordeaux Futures 2017 — Clinet, Clos L’Eglise, L’Evangile, Nenin

*Bordeaux Futures 2017 — Malescot-St.-Exupéry, Prieuré-Lichine, Lascombes, Cantenac-Brown

*Bordeaux Futures 2017 — Domaine de Chevalier, Larrivet Haut-Brion, Les Carmes Haut-Brion, Smith Haut Lafitte

*Bordeaux Futures 2017 — Beychevelle, Talbot, Clos du Marquis, Gloria

*Bordeaux Futures 2017 — Beau-Séjour Bécot, Canon-la-Gaffelière, Canon, La Dominique

*Bordeaux Futures 2017 — Carruades de Lafite, Pedesclaux, Pichon Lalande, Reserve de la Comtesse de Lalande

*Bordeaux Futures 2017 — Vieux Chateau Certan, La Conseillante, La Violette, L’Eglise Clinet

*Bordeaux Futures 2017 — Montrose, La Dame de Montrose, Cantemerle, d’Aiguilhe

*Bordeaux Futures 2017 — Clos Fourtet, Larcis Ducasse, Pavie Macquin, Beauséjour Duffau-Lagarrosse

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Bordeaux Futures 2017 — Clos Fourtet, Larcis Ducasse, Pavie Macquin, Beauséjour Duffau-Lagarrosse

Amber LeBeau in Bordeaux, Shopping for Wine

Published on July 23, 2018

We head back to St. Emilion to look at some of the 2017 Bordeaux Futures offers from 4 of the 14 Premier Grand Cru Classé ‘B’ — Clos Fourtet, Ch. Larcis Ducasse, Ch. Pavie Macquin and Ch. Beauséjour Duffau-Lagarrosse.

In our previous jaunts to St. Emilion we examined the offers of Clos de l’Oratoire, Ch. Monbousquet, Ch. Quinault l’Enclos and Ch. Fonplegade as well as Ch. Beau-Séjour Bécot, Ch. Canon-la-Gaffelière, Ch. Canon and Ch. La Dominique.

You can also check out our first Bordeaux Futures 2017 post covering the offers of the St. Emilion estates of Ch. Valandraud and Ch. Fombrauge with more links at the bottom of the page featuring other estates across Bordeaux that we have reviewed so far in this series.

Clos Fourtet (St. Emilion)
Some Geekery:

Located on the limestone plateau, near the entrance to the town of St. Emilion itself, Clos Fourtet was first born as Camfourtet–a defensive fortification built during the Middle Ages to protect the village. Roughly translated as “Camp Fort”, vines were planted by the late 18th century when it was owned by the Carles family who also owned Ch. Figeac.

The Chateau of Clos Fourtet.

In 1868, the estate’s owners, the Rulleau family, changed the name to Clos Fourtet. In 1919, the property was purchased by the Ginestet family–a powerful negociant family who owned several properties throughout the Bordeaux. They would own the estate until 1948 when it was “traded” to François Lurton in exchange for the Ginestets receiving his share of Chateau Margaux.

Under the Lurton family, the quality in the vineyards and winery steadily improved with François’ grandson, Pierre Lurton, taking over winemaking in the 1980s. Pierre would continue to manage the estate until 1991 when he left to manage Cheval Blanc. He was succeeded by Tony Ballu who is still managing Clos Fourtet today.

In 1999, the Lurtons sold Clos Fourtet to Philippe Cuvelier who made his money in the office supply industry. Cuvelier retained Ballu and brought in his son, Mathieu, to assist in managing the estate. Jean Claude Berrouet, the former winemaker of Chateau Petrus, and Stéphane Derenoncourt consult.

In addition to Clos Fourtet, the Cuveliers also own the St. Emilion estates of Ch. Les Grandes Murailles, Clos St. Martin and Ch. Cote de Baleau as well as the Haut-Medoc cru bourgeois Ch. Poujeaux.

All 20 ha (49 acres) of the estate are farmed sustainably with parcels being converted to biodynamic since 2010.

The 2017 vintage is a blend of 86% Merlot, 10% Cabernet Franc and 4% Cabernet Sauvignon. Around 4,500 cases a year are produced.

Critic Scores:

93-96 Wine Spectator (WS), 94-95 James Suckling (JS), 92-94 Wine Advocate (WA), 92-95 Vinous Media (VM), 94-97 Jeb Dunnuck (JD), 93-95 Jeff Leve (JL)

Sample Review:

The 2017 Clos Fourtet is very good, but also very tightly wound. Powerful and tannic, the 2017 is likely to require many years to come in its own. Today, the 2017 is certainly less charming than some recent vintages and other 2017 Saint-Émilions. There is certainly no lack of depth or concentration. The dark red/purplish berry fruit, rose petal and lavender flavors are very nicely delineated. Clos Fourtet is one of the wines that improved over the two weeks I followed it. I won’t be surprised if it is even better from bottle. — Antonio Galloni, Vinous

Offers:
Wine Searcher 2017 Average: $102
JJ Buckley: No offers yet.
Vinfolio: No offers yet.
Spectrum Wine Auctions: $629.94 for minimum 6 bottles + shipping (no shipping if picked up at Tustin, CA location)
Total Wine: $104.97 (no shipping with wines sent to local Total Wine store for pick up)
K&L: $104.99 + shipping (no shipping if picked up at 1 of 3 K & L locations in California)

Previous Vintages:

2016 Wine Searcher Ave: $123 Average Critic Score: 94 points
2015 Wine Searcher Ave: $122 Average Critic Score: 95
2014 Wine Searcher Ave: $98 Average Critic Score: 93
2013 Wine Searcher Ave: $81 Average Critic Score: 91

Buy or Pass?

The 2014 Clos Fourtet was one of my favorite wines during the 2017 Union des Grands Crus de Bordeaux tasting highlighting the wines of the 2014 vintage. I ended up buying several bottles that night which are still in my cellar.

While I appreciate that the 2017 pricing for Clos Fourtet is tilting closer to 2014 instead of 2015/2016 pricing, I’m quite content sticking with the sure thing of the 2014s I bought so I will Pass.

Ch. Larcis Ducasse (St. Emilion)

Some Geekery:

The origins of Larcis Ducasse date back to Roman times when the hillside slope on the southern end of the St. Emilion plateau (near modern-day Ch. Pavie) was particularly prized by Roman viticulturists.

The modern history of the estate began in 1893 when it was purchased by Henri Raba. Through the female line of his descendants, the property has remained in the ownership of the same family for over a 120 years with Jacques-Olivier Gratiot managing the estate since 1990 when his mother and niece of Henri Raba, Hélène Gratiot-Alphandéry, passed away.

While the last half of the 20th century saw the quality level of Larcis Ducasse dip, things began to turn around when Gratiot brought in Nicolas Thienpont in 2002 to manage the estate. Well known for his work at fellow Premier Grand Cru Classé ‘B’ estates Ch. Pavie Macquin as well as Château Berliquet, Thienpont began a series of extensive renovations in the vineyard and winery.

Stéphane Derenoncourt consults for Larcis Ducasse as well as several other estates in St. Emilion.

Since 2005, the entire estate was converted to organic viticulture and, with the assistance of consultant Stéphane Derenoncourt, wine production methods were changed to incorporate whole berry fermentation, micro-oxygenation and gravity flow movement.

Several prime parcels of the 11 ha (27 acre) estate are located next to the Premier Grand Cru Classé ‘A’ estate of Ch. Pavie while others neighbor Ch. Pavie Macquin, Canon-la-Gaffelière, La Gaffelière and Troplong-Mondot.

The 2017 vintage is a blend of 92% Merlot and 8% Cabernet Franc. Around 3000 cases were produced.

Critic Scores:

94-95 JS, 92-95 WS, 92-94 WA, 92-94 Wine Enthusiast (WE), 91-93 VM, 92-95 JD, 91-94 JL

Sample Review:

Blueberries, blackberries, violets, licorice and ample crushed rock notes all emerge from this medium-bodied, tight, firm 2017 Larcis Ducasse, which comes from a magical terroir not far from Pavie. It doesn’t have the density or depth of the 2015 or 2012, yet has beautiful purity of fruit, ripe tannins, and considerable elegance and purity. I suspect it will put on weight with time in barrel and evolve similarly to the 2008. — Jeb Dunnuck, JebDunnuck.com

Offers:

Wine Searcher 2017 Average: $69
JJ Buckley: No offers yet
Vinfolio: No offers yet.
Spectrum Wine Auctions: No offers yet.
Total Wine: $69.97
K&L: $69.99 + shipping

Previous Vintages:

2016 Wine Searcher Ave: $79 Average Critic Score: 93 points
2015 Wine Searcher Ave: $90 Average Critic Score: 94
2014 Wine Searcher Ave: $59 Average Critic Score: 91
2013 Wine Searcher Ave: $51 Average Critic Score: 90

Buy or Pass?

Larcis Ducasse is another estate that I bought several bottles of the 2014 vintage of. However, my experience with this wine and previous vintages is that it is going to need a bit more time in the bottle than typically what I would hope for with a “cellar defender”. The 2012 (Wine Searcher ave $68) likewise was charming and undoubtedly age-worthy though I fret I may only have a single bottle left of that vintage in the cellar.

I strongly suspect the 2017 will follow the same pattern. But with the 2014 and 2012 being much more attractively priced, I’m going to Pass on this offer in lieu of hopefully finding more of these older vintages on the market.

Ch. Pavie Macquin (St. Emilion)

Some Geekery:

Ch. Pavie Macquin was once part of the large Pavie estate that extended from the top of the St. Emilion plateau and down the southern slope. In 1887, Albert Macquin purchased the Chapus-Pavie and Pavie-Pigasse sections located on the top of the plateau to form the estate that now bares his name.

Macquin earned his fortune in the aftermath of the phylloxera epidemic pioneering grafting techniques to plant Vitis vinifera vines onto American rootstock. Noting the susceptibility of vines planted on limestone soils to develop chlorosis (a nutrient deficiency particularly impacting iron uptake), Macquin advocated for the use of Vitis berlandieri rootstock which had much more tolerance to lime-rich soils. Over the next several years, his nursery produced more than 1 million grafted vines to help replant the Libournais after the devastation of phylloxera.

Today the estate is ran by Macquin’s grandchildren, Benoît and Bruno Corre and Marie Jacques Charpentier. In 1990, the owners brought in Stéphane Derenoncourt to consult and assist with converting the vineyard to biodynamic viticulture. However, a particularly bad attack of mildew in 1993 caused Pavie Macquin to lose more than 2/3 of its crop and ended the estate’s experimentation with biodynamics. The vineyards are still farmed organically but without certification to maintain the flexibility of being able to respond if another viticultural hazard threatens a vintage.

Under Thienpont

In 1994, Nicolas Thienpont of the notable Belgian merchant family–whose extended members own such illustrious properties as the Pomerol estates Le Pin and Vieux Chateau Certan as well as the Margaux estate Clos des Quatre Vents–was brought in to manage the estate.

The oak leaves and noose on the modern labels of Pavie Macquin pay homage to the unique history of a large oak tree on the estate.

The 15 ha (37 acres) of Pavie Macquin are located above Ch. Pavie, next to Pavie Decesse, on the plateau with Troplong Mondot to the west and Ch. Trottevielle to the north.

On the property is a large solitary oak tree believed to be hundreds of years old. According to legend this tree was the site of criminal executions and the modern bottles of Pavie Macquin pay homage to this history with the image of two oak leaves and a noose on the label.

The 2017 vintage is a blend of 80% Merlot, 18% Cabernet Franc and 2% Cabernet Sauvignon. Around 4,500 cases a year are produced.

Critic Scores:

95-97 WA, 94-96 WE, 94-95 JS, 92-95 WS, 92-94 VM, 93-95 JD, 91-94 JL

Sample Review:

Delicate, soft, skillfully shaped tannins and mature, dark fruit proffer sweetness and lift at the core of this year’s presentation. Full bodied, lush and polished with juicy fruit characteristics, length and complexity, the vintage is about stylish refinement, vibrancy and purity of fruit. — Jeff Leve, The Wine Cellar Insider

Offers:

Wine Searcher 2017 Average: $73
JJ Buckley: No offers yet.
Vinfolio: $75 + shipping
Spectrum Wine Auctions: No offers yet.
Total Wine: $74.97
K&L: $74.99 + shipping

Previous Vintages:

2016 Wine Searcher Ave: $89 Average Critic Score: 94 points
2015 Wine Searcher Ave: $94 Average Critic Score: 92
2014 Wine Searcher Ave: $69 Average Critic Score: 92
2013 Wine Searcher Ave: $50 Average Critic Score: 92

Buy or Pass?

At the risk of sounding like a broken record, I’m just not very inspired at these 2017 prices compared to those of the still available and very delicious 2014 wines that are out on the market.

Like 2017, the 2014 vintage was an uneven year that was mostly saved by a nice Indian summer which led to a dry and warm harvest. Coming off the releases of the fairly rough years of 2013 and 2011–and then succeeded by the blockbuster 2015/2016–prices for 2014 have kept steady as the wines have made their way to market with a quality level that has surprised many.

2017 could also go own to surprise folks in the bottle but, for my money, a bird in the hand is worth two in the bush so as long as the pricing for 2014s are more enticing I’m going to Pass on gambling on the potential of 2017.

Ch. Beauséjour Duffau-Lagarrosse (St. Emilion)

Some Geekery:

Like neighboring Ch. Beau-Séjour Bécot and Ch. Canon, Beauséjour Duffau-Lagarrosse was once part of a large ecclesiastical estate that was tended in the Middle Ages by the monks of Saint-Martin de Mazerat.

In the 17th century, the Beauséjour half of the property (known as Peycoucou) came into the hands of the Gerès family who were the current Lord of Camarsacs. A descendant of theirs married into the Carles de Figeac family in 1722 with the estate bequeathed to the new couple as a dowry. It wasn’t until 1787 when the couple’s son, a general in the Bourbon army, rechristened Peycoucou as Beauséjour meaning “Good day”.

In the early 1800s, the wines of Beauséjour merited critical acclaim with Clive Coates noting in Grand Vins that they were often ranked 5th in the commune behind only those of Belair, Troplong Mondot, Canon and Ausone.

Eventually the estate passed to a cousin, Pierre-Paulin Ducarpe, who upon his death saw the estate divided between his two children. His son received the half that would become Beau-Séjour Bécot while his daughter, who married into the Duffau-Lagarrosse family, received the other half.

Today, the same family still owns Beauséjour Duffau-Lagarrosse. Since 2009, Nicolas Thienpont has been in charge of winemaking with both Michel Rolland and Stéphane Derenoncourt consulting.

The estate is composed of one single 6.5 ha (16 acres) parcel that spans the top of the St. Emilion plateau, west of the city, near Beau-Séjour Bécot and Canon and along the slopes near Clos Fourtet, Ch. Angelus and Clos Saint Martin.

The 2017 is a blend of 88% Merlot and 12% Cabernet Franc. The winery produces around 800 to 1,200 cases of the Grand Vin each vintage.

Critic Scores:

95-96 JS, 94-96 WA, 94-96 WE, 93-96 WS, 92-94 VM, 93-96 JD, 94-96 JL

Sample Review:

Very dark. Ripe, dark black plums and just a touch of red cherry. Then quite oaky on the palate, rich, firm, smooth, with chocolate on the finish from the oak. Needs quite a bit of time. Chewy on the second taste. No lack of fruit but the structure dominates at the moment. (16 out of 20) — Julia Harding, JancisRobinson.com

Offers:

Wine Searcher 2017 Average: $107
JJ Buckley: No offers yet.
Vinfolio: No offers yet.
Spectrum Wine Auctions: $659.94 for minimum 6 bottles + shipping
Total Wine: $109.97
K&L: $109.99 + shipping

Previous Vintages:

2016 Wine Searcher Ave: $121 Average Critic Score: 94 points
2015 Wine Searcher Ave: $153 Average Critic Score: 94
2014 Wine Searcher Ave: $89 Average Critic Score: 93
2013 Wine Searcher Ave: $73 Average Critic Score: 91

Buy or Pass?

With pricing averaging nearly $20 more than the 2014 vintage, this offer for Beauséjour Duffau-Lagarrosse already had one strike against it. Then couple it with a very oaky style that multiple tasting notes from critics suggest is going to need quite a bit of time and I have little reason to see this 2017 wine fitting my plans for a “cellar defender”. Pass.

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Bordeaux Futures 2017 — Montrose, La Dame de Montrose, Cantemerle, d’Aiguilhe

Amber LeBeau in Bordeaux, Shopping for Wine

Published on July 15, 2018

For the last several postings in our series about the 2017 Bordeaux Futures campaign, we’ve been skipping around Bordeaux to focus on the offers from different communes.

Today we’re going to take a break from that to look at some individual offers from the St. Estephe 2nd Growth Ch. Montrose and its second wine, La Dame de Montrose. Then we are going to head out to the Haut-Medoc AOC to check in on the 5th Growth Ch. Cantemerle before ending on the offer from another Vignobles Comtes von Neipperg estate with Ch. d’Aiguilhe in the Côtes de Castillon region of the Right Bank.

If you are new to our Bordeaux Futures series, be sure to check out my post on Why I Buy Bordeaux Futures as well as the our first Bordeaux Futures 2017 post covering the offers of Palmer, Valandraud, Fombrauge and Haut-Batailley.

At the bottom of page are links to the offers of other estates that we’ve reviewed so far in this series.

Now onto the offers.

Ch. Montrose (St. Estephe)
Some Geekery:

The vivid pink color of heather flowers in bloom on the hill that would become Montrose could be scene by sailors on the Gironde.

Founded in 1815, Ch. Montrose was the youngest estate to be classified 40 years later in the 1855 classification. However, the history of the land dates back much longer when it was part of the historical Calon-Ségur estate that was once owned by the Marquis de Ségur–the “Prince of Vines” who also owned what would become the First Growths of Ch. Latour, Lafite and Mouton-Rothschild.

The descendants of the Marquis sold Calon-Ségur in 1778 to Etienne Théodore Dumoulin. His son, also named Etienne Théodore, took interest in an unplanted hill on the property near the Gironde known as La Lande de l’Escargeon that was covered in heather, stunted trees, gorse and bramble. Underneath this growth was a croupe of gravel soils that Dumoulin suspected would be ideal for grape growing.

Dumoulin cleared the hill and renamed it Montrose (hill of pink) with the name likely alluding to the pink (rosé) heather flowers that were visible to sailors on the Gironde when they were in bloom. While Dumoulin would later sell Calon-Ségur in 1824, Montrose would stay in his family until 1861 when it was sold to an Alsatian businessman, Mathieu Dollfus.

Clive Coates notes in Grand Vins that Dollfus was a very progressive employer for his time–building housing and a well for all his winery and vineyard workers, offering them free medical care and paid maternity leave as well as dividing 10% of the profits between them on top of their salaries.

When Dolffus passed away in 1887, the estate was sold to the Hostein family who owned Ch. Cos d’Estournel. In 1896, it was passed to Louis Victor Charmoule who was born at Ch. Figeac in St. Emilion and married into the Hostein family.

The Charmoule family would own Ch. Montrose for more than 100 years until 2006 when it was sold to the Bouygues brothers who made their fortune in the construction and telecom business.

Photo by BerndB mailto:cassandros@cityweb.de Released on Wikimedia Commons under CC-BY-SA-3.0

A bottle of 2000 Montrose, one of the last few vintages of the Charmoule family.

Under the Bouygues ownership, Herve Berland–formerly of Ch. Mouton-Rothschild–was brought in to manage the estate and Jean Bernard Delmas, previously of Ch. Haut-Brion, was coaxed out of retirement to oversee the winemaking both at Montrose and at the Bouyques’ neighboring sister property of Ch. Tronquoy Lalande.

The 2017 vintage is a blend of 76% Cabernet Sauvignon, 20% Merlot, 3% Cabernet Franc and 1% Petit Verdot. Around 15,000 cases a year are produced.

Critic Scores:

96-99 Wine Advocate (WA), 96-97 James Suckling (JS), 94-96 Wine Enthusiast (WE), 94-96 Vinous Media (VM), 91-94 Wine Spectator (WS), 97-99 Jeff Leve (JL), 93-95 Jeb Dunnuck (JD)

Sample Review:

This has more Cabernet Sauvignon in the blend this year, the highest level since 2006, because the Merlot didn’t quite make it through the September rains unscathed. The wine is correspondingly powerful with a robust accompanying acidity that promises a long life. The fruit character is savoury, succulent and extremely persistent, with fleshy blackberry alongside touches of redcurrant and a pulsating freshness that keeps on coming. Harvested 12-29 September with twelve days spent actually picking, compared to sixteen days over the last few years, with more hands on deck. They have never been affected by frost, as far as they can remember, and 2017 was no exception. The wind is always such a benefit here. (96 points) — Jane Anson, Decanter

Offers:

Wine Searcher 2017 Average: $133
JJ Buckley: $132.94 + shipping (no shipping if picked up at Oakland location)
Vinfolio: $138 + shipping
Spectrum Wine Auctions: $839.94 for minimum 6 bottles + shipping (no shipping if picked up at Tustin, CA location)
Total Wine: $134.97 (no shipping with wines sent to local Total Wine store for pick up)
K&L: $129.99 + shipping (no shipping if picked up at 1 of 3 K & L locations in California)

Previous Vintages:
2016 Wine Searcher Ave: $197 Average Critic Score: 95 points
2015 Wine Searcher Ave: $177 Average Critic Score: 94
2014 Wine Searcher Ave: $141 Average Critic Score: 95
2013 Wine Searcher Ave: $98 Average Critic Score: 92

Buy or Pass?

Montrose is a stalwart in my cellar but even though I know the style has been changing to make the wines more approachable younger, I never want to touch a bottle until it has at least 15 years of age on it. A couple years ago, I opened up a 2005 with just a little over 10 years of age and it was heartbreaking how tight and not ready that wine was–especially since that was my only bottle and it is now fetching over $200. Lesson learned.

Needless to say that means that even though this will undoubtedly be a tasty bottle and a solid value with pricing under 2014 levels, Montrose’s style doesn’t fit with my personal objectives of finding early-drinking “cellar defenders” from this 2017 vintage. So while this will be good buy for other Bordeaux fans, it will be a Pass for me.

La Dame de Montrose (St. Estephe)

Some Geekery:

La Dame de Montrose is named after Yvonne Charmolue, mother of Jean Louis Charmolue who created the wine in the 1980s. In January 1944, more than a year before World War II would come to an end, Yvonne’s husband, Albe Charmolue, passed away leaving just Yvonne to care for the estate and her young son.

During this time, Montrose was still recovering from having the chateau and several of the winery’s buildings occupied by the Wehrmacht artillery with portions of the vineyards used as a rifle range by the German soldiers. The unit’s presence and its location near the Shell petrol refinery in neighboring Pauillac made the area a frequent target for Royal Air Force bombers with several bombs that overshot their targets hitting the vineyards and creating huge craters.

Photo by BerndB; GNU free licence; mailto:cassandros@cityweb.de;. Released on Wikimedia Commons under CC-BY-SA-3.0

A bottle of 1953 Montrose–one of several post war vintages that the widow Yvonne Charmolue would oversee the production of.

With only the assistance of Marcel Borie, owner of the 5th Growth Ch. Batailley and mayor of Pauillac, Yvonne single-handedly managed Ch. Montrose for the next 16 years until Jean Louis was ready to take over in 1960.

In 1982, around 30,000 cases a year of the Grand Vin of Montrose was produced. With the introduction of La Dame de Montrose in 1984 as well as the reintroduction of a mostly restaurant-only third wine, Le Saint Estephe de Montrose, in the 2000s that number has been halved to around 15,000 cases a year of the Grand Vin being produced from the 95 ha (235 acre) estate.

Today a little more than half of the crop is declassified with La Dame de Montrose getting around 30% of the total crop and Le Saint Estephe de Montrose getting about 20%. The remaining fruit is sold off in bulk.

The 2017 is a blend of 49% Merlot, 43% Cabernet Sauvignon, 4% Cabernet Franc and 4% Petit Verdot. Around 10,000 cases a year are produced.

Critic Scores:

91-92 JS, 89-91 WA, 88-90 VM, 90-92 JD, 89-91 JL

Sample Review:

Deep crimson. Much more scented than the Tronquoy-Lalande, lovely dark fruit on the nose. But still with that savoury graphite quality of the grand vin. Fully ripe but not sweet. Even a touch floral. Silky texture, tannins are so supple. Lightish but juicy on the mid palate and with a good balance between fruit and freshness even in this lighter mode. (16.5 out of 20) — Julia Harding, JancisRobinson.com

Offers:
Wine Searcher 2017 Average: $38
JJ Buckley: No offers yet.
Vinfolio: No offers yet.
Spectrum Wine Auctions: $221.94 for minimum 6 bottles + shipping
Total Wine: $39.97
K&L: No offers yet.

Previous Vintages:
2016 Wine Searcher Ave: $41 Average Critic Score: 92 points
2015 Wine Searcher Ave: $46 Average Critic Score: 91
2014 Wine Searcher Ave: $40 Average Critic Score: 90
2013 Wine Searcher Ave: $36 Average Critic Score: 88

Buy or Pass?

While I’m a huge fan of Montrose and I adore the story of La Dame, this is another second wine that has never really wowed me–even though it remains a decent value as the prices of other second wines keep jumping. There is nothing offensive about the wines but for the same $40-50 price point, I can find plenty of other Bordeaux wines that deliver more pleasure for my money.

I wouldn’t be opposed to purchasing this at a restaurant but even with pricing below 2014, there is nothing very compelling about this wine to entice me to buy for the cellar. Pass.

Ch. Cantemerle (Haut-Medoc)
Some Geekery:

Ch. Cantemerle is one of the oldest estates in the Haut-Medoc with a history dating back to the 11th century when the property belonged to the Lords of Cantemerle. Unlike the other vassals who were seigneurs of the powerful Lords of Blanquefort, Cantemerle were direct vassals of the king and had many privileges.

Ch. Cantemerle circa 1900-1920.

In 1575, the estate came into the hands of the Villeneuve family who would own Cantemerle for over 300 years and count Gabrielle-Suzanne Barbot de Villeneuve, author of Beauty and the Beast, as an extended member.

In the 19th century, the wines of Cantemerle where held in high esteem and regularly ranked as 4th or 5th Growths. But its entire production was sold almost exclusively through Dutch merchants so when the local merchants and brokers of Bordeaux put together the original 1855 Classification, Cantemerle was omitted.

When the owner, Madame Caroline de Villeneuve-Durfort, heard about this slight, she barged down to the offices of the Bordeaux Chamber of Commerce while the Paris Exposition unveiling the classification was still taking place. With over 40 years worth of receipts, she argued successfully to the head of the broker’s union that the wines of Cantemerle had a long track record of fetching prices on par with many of the wines that were included in the classification.

For her efforts, Cantemerle was added to the original document listing the estates of the 1855 classification, albeit clearly in a different handwriting than the other estates.

In the 20th century, the property came into the hands of the Dubois family who owned Cantemerle until 1981 when it was sold to the French insurance group SMABTP with the Cordier family (of Ch. Talbot and the notable negociant house fame) managing the vineyard and winemaking.

Today Cantemerle is still owned by SMABTP where it is part of a portfolio that includes the St. Emilion estates of Ch. Haut Corbin, Ch. Grand Corbin and Ch. Le Jurat. In 1993, Philippe Dambrine replaced the Cordiers as estate manager and is still responsible for production today.

The 2017 is a blend of 71% Cabernet Sauvignon, 25% Merlot and 4% Petit Verdot. Around 25,000 cases a year are produced.

Critic Scores:

93-94 JS, 92-94 WE, 89-91 WA, 89-92 VM, 87-90 WS, 87-89 JD, 90-92

Sample Review:

The 2017 Cantemerle is deep, fleshy and wonderfully expressive. Savory herb, tobacco, menthol, licorice, dark red cherry, smoke and incense run through this super-expressive, pliant Haut-Médoc Grand Cru Classé. All the elements simply meld together effortlessly. Rose petal, lavender and a host of floral notes add perfume to the finish. The 2017 should be one of the finer values of the year. Tasted two times. — Antonio Galloni, Vinous

Offers:
Wine Searcher 2017 Average: $29
JJ Buckley: No offers yet.
Vinfolio: No offers yet
Spectrum Wine Auctions: $179.94 for minimum 6 bottles + shipping
Total Wine: $31.97
K&L: $29.99 + shipping

Previous Vintages:
2016 Wine Searcher Ave: $34 Average Critic Score: 92 points
2015 Wine Searcher Ave: $37 Average Critic Score: 91
2014 Wine Searcher Ave: $34 Average Critic Score: 90
2013 Wine Searcher Ave: $37 Average Critic Score: 88

Buy or Pass?

Sourced from http://www.tenzingws.com/blog/2015/5/28/original-handwritten-letter-of-the-1855-classification-of-bordeaux

The inclusion of Cantemerle under Château Croizet-Bages in the original 1855 classification is noticeably smaller and in a different handwriting. Source

The history geek in me loves the story of Cantemerle and particularly the feisty Madame Villeneuve-Durfort who wouldn’t take no for an answer. When I look at photos showing the shaky and hastily added Cantemerle to the 1855 classification, I chuckle thinking of Madame Villeneuve-Durfort hovering over the shoulder of the scared broker and his pen.

However, despite that love and affection for the story, outside of the 2010 Cantemerle (WS Ave $55), I really haven’t found much in the glass to excite me. The pricing is certainly intriguing because there aren’t many classified growths being sold for less than $40–much less under $30–but I prefer to take a wait and see approach with Cantemerle. I may get a bottle when it hits the market (likely around the $35 price point then) and see if there is finally something there worth getting excited about. Till then I’ll Pass.

Ch. d’Aiguilhe (Côtes de Castillon)
Some Geekery:

While wine has been produced at the estate since the 1700s when it was owned by the Leberthon family, the modern history of Ch. d’Aiguilhe (meaning “needle”) began in 1989 when it was purchased by Stephan von Neipperg.

Von Neipperg, who also owns the St. Emillion Premier Grand Cru Classé ‘B’ estates La Mondotte and Ch. Canon-la-Gaffelière as well as Clos de l’Oratoire, Ch. Peyreau, Clos Marsalette in Pessac-Léognan, the Sauternes Premier Cru Ch. Guiraud, Capaia in South Africa and Bessa Valley in Bulgaria, brought in his longtime consultant Stéphane Derenoncourt and began renovating the estate and vineyards.

All the vineyards are farmed organically with many parcels biodynamic.

The 2017 vintage is a blend of 90% Merlot and 10% Cabernet Franc. Around 20,000 cases a year are produced though with close 60% of the production being lost to frost in 2017, that number will be much lower this vintage.

Critic Scores:

90-93 WS, 89-90 JS, 88-90 WA, 85-87 VM, 91-93 JD, 90-92 JL

Sample Review:

Brought up in 30% new barrels, the 2017 Château d’Aiguilhe offers a gorgeous perfume of framboise, blueberries, strawberries, and flowers. Possessing medium body, fine, silky tannin, impeccable balance and obvious minerality on the finish, it’s seriously good Côtes de Castillon that over-delivers. — Jeb Dunnuck, JebDunnuck.com

Offers:
Wine Searcher 2017 Average: $22
JJ Buckley: No offers yet.
Vinfolio: No offers yet.
Spectrum Wine Auctions: No offers yet.
Total Wine: $23.97
K&L: $22.99 + shipping

Previous Vintages:
2016 Wine Searcher Ave: $24 Average Critic Score: 90 points
2015 Wine Searcher Ave: $26 Average Critic Score: 90
2014 Wine Searcher Ave: $26 Average Critic Score: 90
2013 Wine Searcher Ave: $20 Average Critic Score: 87

Buy or Pass?

As I noted in my reviews of the 2017 offers for Canon-la-Gaffelière and Clos de l’Oratoire, I strongly equate the wines of von Neipperg and Derenoncourt with very New World-ish, Napa-like styles. While that is a style that I tend to avoid during more highly regarded Bordeaux vintages (where I’m looking for more classical and age-worthy Bordeaux), this more lush and fruit forward style fits perfectly into the mold of short-term consumption “cellar defenders” I aim for in vintages like 2017.

And the value is always there as well with it being very difficult to find sub-$30 Napa wines drinking to level of Château d’Aiguilhe. While I’m not going to spring for cases, this is an easy Buy for several bottles.

More Posts About the 2017 Bordeaux Futures Campaign

Why I Buy Bordeaux Futures

*Bordeaux Futures 2017 — Langoa Barton, La Lagune, Barde-Haut, Branaire-Ducru

*Bordeaux Futures 2017 — Pape Clément, Ormes de Pez, Marquis d’Alesme, Malartic-Lagraviere

*Bordeaux Futures 2017 — Lynch-Bages, d’Armailhac, Clerc-Milon and Duhart-Milon

*Bordeaux Futures 2017 — Clos de l’Oratoire, Monbousquet, Quinault l’Enclos, Fonplegade

*Bordeaux Futures 2017 — Cos d’Estournel, Les Pagodes des Cos, Phélan Ségur, Calon-Segur

*Bordeaux Futures 2017 — Clinet, Clos L’Eglise, L’Evangile, Nenin

*Bordeaux Futures 2017 — Malescot-St.-Exupéry, Prieuré-Lichine, Lascombes, Cantenac-Brown

*Bordeaux Futures 2017 — Domaine de Chevalier, Larrivet Haut-Brion, Les Carmes Haut-Brion, Smith Haut Lafitte

*Bordeaux Futures 2017 — Beychevelle, Talbot, Clos du Marquis, Gloria

*Bordeaux Futures 2017 — Beau-Séjour Bécot, Canon-la-Gaffelière, Canon, La Dominique