Tag Archives: wine podcast

How Can We Make Virtual Wine Tastings Less Sucky?

Amber LeBeau in Wine marketing, Wine Tasting

Published on April 11, 2020

Note: This piece was mentioned in Meiningers Wine Business International’s April 15th, 2020 article “Can virtual wine tastings be saved?” by Robert Joseph

The last few weeks, I’ve been wrapping my head around the new abnormal. This has included indulging in the smorgasbord of virtual wine events that have sprung up everywhere. They’re fairly easy to find via social media and handy calendar pages. But while several events, such as Master of Wine Rebecca Gibb’s Lockdown Wine Quiz, have been terrific distractions, most of the virtual wine tastings held by wineries have been absolute duds.

Which has really bummed me out.

I was very high on this idea. Virtual tastings seemed like an excellent way for wineries to stay connected while generating revenue with the sale of VT wines for the events.

While sommeliers, retailers and bloggers have also been hosting virtual wine tastings of their own, I focused on winery VTs to see how they were adapting to this platform. But after sitting in on numerous virtual tastings (or watching the post-broadcast YouTube recording) from wineries big and small, US, Australia, UK, France–one consistent theme emerged.

Most of these events are boring as hell.

I’ve not seen a winery publicize data from their virtual tastings. But for the ones that have conducted multiple events, I’m willing to bet that they’re already seeing a participation drop as we move from novelty to reality.

However, rather than scrap the idea altogether, we should take a critical look at where these events may be falling short.

Other writers, such as Antonio from Wine and Other Stories, have offered feedback and suggestions from a consumer’s POV. But I want to focus on how these virtual tastings are likely failing with their two main objectives (building connections & generating revenue)–and how we can reframe them to make them more effective.

It’s hard to make a connection when you’re missing the critical connecting link.

This is the Achilles’ heel of winery virtual wine tastings. They want to “bond” and connect with consumers over bottles of wine that the person on the other side of the screen probably doesn’t have. Even tastings that are tied to wine club shipments or special VT kits are hampered by limitations as most people don’t want to open up multiple bottles at once. And you certainly can’t bank on everyone having a Coravin at home.

Few things increase the “suckitude” of a virtual wine tasting more than listening to folks go on and on about a wine that you’re not tasting. It doesn’t feel like a chat or a connection. At best, it’s a wine review of something that you might be interested in buying in the future.

But consumers don’t want to devote much time and attention listening to wine reviews. Think of why digital-savvy wineries tend to keep their “About this Wine” video clips reasonably short. You lose people’s interest droning on about wines that they’re not tasting.

Sometimes, you even lose it while they are tasting.

The goal shouldn’t be to connect over the wine but to connect with the people.

Now we’re not going to abandon objective #2 (generate revenue) completely. But if wineries want to make virtual wine tastings a long term success then they have to divest from the “tasting” part that’s limiting their reach. Instead, we need to start thinking of these events as FaceTime Podcasts.

Every winery should make it a priority to check out Levi Dalton’s I’ll Drink to That! podcast before they even think of doing another virtual wine tasting. These fireside chats with winemakers and other industry folks are chockful of best practices on how to maintain a wine lover’s interest for an hour (or more).

Many episodes of IDTT start with a special offer to buy a wine from the featured guest.

I haven’t yet hunted down a bottle of Hanno Zilliken’s Saarburger Rausch Riesling but this winery is still top of mind even 5 years after I first listened to this episode.

But that single wine is never the focus, nor are the chats ever bogged down with tasting notes and minutiae–even though they can get plenty geeky. Instead, Dalton keeps the attention on the person behind the wines. And it’s not just the stories or anecdotes that are superb. In the interactions between Dalton and his guests, you get a feel of their personality and presence. They become real and more than just a name or label.

There’s scarcely an episode of IDTT featuring a winemaker which doesn’t make me more interested in finding that producer’s wines. Even if I don’t immediately buy them, seeds have been planted that make their brands more likely to blossom, top-of-mind, when I see them on a wine list or retail shelf.

Before even tasting a drop of their wine, a connection has been forged.

Now think of combining that seed-planting with digital video and interactive platforms.

The advantage of a virtual wine tasting is that folks can see the winemaker interacting in real-time. They can ask questions and have them answered live on screen. That’s freaking cool and we should be excited about this potential.

These are powerful tools to build strong connections with consumers. So why limit them to just people who already know your brand and have pre-bought your wine?

You want the reach and effectiveness of a podcast. The difference between a virtual wine tasting and a “FaceTime Podcast” is like fishing with a small hand net vs. a large casting one.

Cast with a bigger net. Broaden your web event’s topic.

By far, one of the better virtual wine tastings I watched was done by Elizabeth Vianna of Chimney Rock Winery in the Stags Leap District. Now, yes, I am admittedly biased because I clearly adore Chimney Rock wines. But over the past few weeks, I’ve sat through at least a half-dozen virtual tastings, FB and IG live events done by other wineries I equally love that were thoroughly lackluster.

I want to highlight Chimney Rock’s tasting because it has both the inherent limitations of VTs (focus on a pre-sale kit of wines) as well as the tantalizing hints of what a good “FaceTime Podcast” could be like.

While talking about the four wines in front of her, Vianna kept dropping intriguing tidbits that spoke to broader topics about vintages, blending, aging wine, etc. While answering questions from the audience, more fertile themes emerged that could be their own dedicated topic for future events.

For example.

(6:33) Ying & Yang of blending hillside fruit vs. valley fruit

(8:06) The “Lazy Winemaker Vintages” of 2013, 2014, 2015

(17:34) When should I drink this wine?

(20:50) Why Cab is king

(21:50) Winemakers as interpreters instead of creators, aka “What happened in 2012”

(27:25) The 2011 vintage, aka “What would happen if Napa Valley had Bordeaux weather in a tough year.”

(40:04) White wines for red wine drinkers

All of these could be done inclusively while still prominently featuring a winery’s wines.

Picture promoting this kind of an event.

The 2013, 2014 and 2015 vintages produced some spectacular wines in the Napa Valley. With droughts and Mother Nature doing a lot of the heavy lifting, these vintages are playfully nicknamed “The Lazy Winemaker Vintages.” Join us this Saturday, April 4th, with your favorite 2013-2015 Napa wine as our winemaker answers your questions and takes you through what made these years special. Don’t have a bottle handy? We’ve got you covered [link to store], but you can bring anything you like.

Throughout the event, you’re featuring your wines from those vintages but they’re more like “product placement” props. People are still seeing the labels and getting your insights on how the vintages shaped those wines. There’s plenty of seeds being planted to intrigue the consumer. However, because the focus is on the vintages, rather than those specific wines, the audience doesn’t feel left out or that the event isn’t relevant to them if they’re not tasting the exact same wine you are.

Also, your content becomes way more useful and searchable for people to discover down the road. A YouTube video with strong keywords in the title like “Why Cabernet Sauvignon is King in Napa Valley” is going to get a lot more views over the years than “Live Tasting Event April 4th” or “March Wine Club Shipment Live Event”.

Long term vs. short term thinking

The current en vogue of virtual wine tastings built around wine club shipments and VT kits might produce some short-term revenue. I don’t discount that that is incredibly important right now.

But their inherent limitations still mean that you’re fishing with a small net that’s not going to get much bigger. And you’re relying on those existing consumers to stay interested enough in the “virtual tasting” format to continue participating. While it’s too early to have any concrete data, the shelf life for VTs doesn’t seem very promising.

But the potential of these online tools is extremely promising. We just need to continue to innovate and experiment on how we use them.

The key to remember is that even when you’re not selling bottles, you’re still selling your brand. You’re selling your passion, personality and insights.

You’re planting seeds.

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Geek Notes — The Best Podcasts on Blind Tasting

Amber LeBeau in Blind Tasting, Geek Notes

Published on January 18, 2020

Just a quick post today as I’ll be traveling and studying over the next few days. I’m heading to London for my Sparkling and Fortified wine exams on the 22nd. (Wish me luck!) While I might be able to sneak in a 60 Second Review, I’ll wrap up my series on the superlatives and exceptions of Champagne when I get back.

However, as part of my studies, I’ve been reviewing several of my favorite podcasts on blind tasting that I thought I’ll share. If you know of anyone having blind tasting exams coming up, this is a great list to email them.

Screenshot of Interpreting Wine

Interpreting Wine with Lawrence Francis

I haven’t written a full review of an Interpreting Wine episode yet. But after being recommended this podcast by Noelle Harman of Outwines, I’ve been really digging it.

Francis conducted an excellent series of interviews on blind tasting sparkling and fortified wines with (now) Master of Wine Christine Marsiglio and Jim Gore of the Global Wine Academy. They are absolute “must-listen” for anyone taking WSET Diploma exams.

Ep 263: Prosecco | Sparkling tasting with WSET (20:48)

Ep 264: Cava | Sparkling tasting with WSET. (19:47)

Ep 265: Champagne | Sparkling tasting with WSET (25:57)

Ep 353: Jim Gore, The Science of Taste, Blind Tasting Series. (43:23)

Ep 354: Jim Gore, Fortified Tasting, Blind Tasting Series. (27:03)

UK Wine Show with Chris Scott

I did a feature on the UK Wine Show covering episode 111 with Ian D’Agata. Chris Scott is a WSET educator for Levels 1-3, so his episodes give a good idea of what examiners are looking for. While not speaking to the Diploma level, these podcasts are still a very useful review of the WSET’s systematic approach to tasting.

Decoding the WSET L3 SAT Part 1 – Eyes (8:58 with interview only)

Decoding the WSET L3 SAT Part 2 – Nose. (15:15)

Decoding the WSET L3 SAT Part 3 – Mouth. (25:02)

Decoding the WSET L3 SAT Part 4 – Conclusions (11:48)

Godfrey Spence series

Godfrey Spence is a WSET educator and Decanter World Wine Awards judge. He’s also the author of The Port Companion.

How to taste wine the WSET SAT L3 way with Godfrey Spence Part 1 (14:35 with interview only)

How to taste wine the WSET SAT L3 way with Godfrey Spence Part 2. (16:28)

How to taste wine the WSET SAT L3 way with Godfrey Spence Part 3 (10:17 )

How to taste wine the WSET SAT way with Godfrey Spence. The Nose. (12:50 with interview only).

How to taste wine the WSET SAT way with Godfrey Spence The Mouth – Part 1 (14:08)

How to taste wine the WSET SAT way with Godfrey Spence The Mouth – Part 2 (14:59)

GuildSomm

I’ve featured the Guildsomm podcast on a couple of Geek Notes about Champagne. For wine students, it’s truly one of the best wine podcasts you could subscribe to.

The episodes below tend to take a very technical approach. While there are notable differences between the blind tasting exams for the Court of Master Sommeliers and those of the WSET/MW programs, piecing together the underlying theory is still the same.

As I mentioned in my post on the Top 5 YouTube Videos on Sherry Wine, GuildSomm also has a YouTube channel. This is another tremendous resource which often has videos on blind tasting. I’ll share below the first part (7:05) of a great series on playing 20 questions with blind tasting.

2013 Blind Tasting Series Part 1/3 (30:51)

2013 Blind Tasting Series Part 2/3. (33:31)

2013 Blind Tasting Series Part 3/3 (1:00:29)

Three Approaches to Blind Tasting (57:50)

Blind Tasting Questions (1:03:14)

Podcast: Interview with John Hoskins, MW on the tasting exam for the Masters of Wine (45:49)

Blind Tasting & Poetry with Master of Wine Nick Jackson on his book Beyond Flavour (51:36) – I was lucky enough to get a copy of Jackson’s new book and I highly recommend it.

Know of any other great podcasts on blind tasting?

Post them in the comments. I’m always on the hunt for more recommendations.

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Geek Notes: Top 5 YouTube Videos on Sherry Wine

Amber LeBeau in Geek Notes, Wine Knowledge

Published on December 3, 2019

Want more Sherry geeking? Check out my post on the 8 Myths about the Sherry Solera System that even Wine Geeks Believe.

When it comes to studying wine, I’m a fan of taking a multi-prong approach to learning. Reading wine books and crafting flashcards are great, but your goal should be more than just rote memorization.

To have the info really stick with you, you need to make it meaningful. That involves connecting the concepts to something else that you’ve already learned or experience. For me, that “experience” part is vital. Of course, the very best way to learn about a wine region is to actually visit the place and talk to the people who make it.

But that’s not always possible to do. So I find the next best thing is to seek connections between the material I’m learning to other audio and visual experiences. I’ve talked before about how useful I find wine podcasts to be in supplementing book learning. Often these podcasts feature interviews with people intimately connected to the wine I’m studying. I find that hearing, in their own voice, key insights will solidify these details more in my mind.

That takes care of the audio component, but what about the visual? What’s a good way to get a feel for a wine region and the culture that shapes its wines? This is where the oodles of free content on YouTube steps in.

Now not everything on YouTube is great.

While I’ve found tons of useful stuff, a lot of it is just “meh.” It takes a bit of effort to find the videos (especially in English) that have truly educational content. One of the things that you’re going to have to wade through is promotional material done by wineries, retailers & distributors. These aren’t necessarily bad (though I’ve found plenty of errors in many retailer & distributor videos). But you have to remember that the goal of these vids is more about selling wine than teaching.

I also recommend having some chamomile tea while studying Manzanilla. Not only is it a trademark tasting note but also the word “Manzanilla” is the Spanish name of chamomile.

There is also a lot of wine video content that focuses on wine reviews (a la Gary Vaynerchuck’s old WLTV format). Again, these aren’t bad but, from a wine student’s POV, there’s minimal value in the tasting notes of other people. You can read reviews if you want. Watching someone sniff, sip and spit on camera to tell you the same thing isn’t going to help you understand the influence of biological aging under flor any better.

But having a glass of Manzanilla yourself, though, can make a world of difference. Especially if you’re pairing that glass with watching aerial drone shots of just how close Sanlúcar de Barrameda is to the Atlantic’s influences while listening to a winemaker describe the conditions they need to maintain flor.

That will go much further in hammering home those fundamental concepts than any wine review ever will.

My criteria:

In compiling this list below, I focused on the videos that I think put a “face” on the Sherry wine region beyond pictures & descriptions in wine books. Not all of these videos will have stellar production value. But I do believe that everything here delivers enough meaningful content to warrant the time to watch them.

Of course, this list won’t be exhaustive. So if you know of another great Sherry wine video, please post them in the comments!

**GuildSomm’s The Wines of Sherry (11:01)**

By far, GuildSomm produces some of the best content that any wine student can find. Well worth subscribing to their channel!

At the (5:40) mark, there is an excellent demonstration of how the fractional blending of the solera system takes place. However, the narration and explanation of the tools used for this process is better in Jamie Goode’s short (2:39) video.

**The Gastro Traveler’s All About Sherry! || The secrets behind Spain’s misunderstood wine! (10:09)**

A great video to help you get a “feel” of the Jerez region with several worthwhile interviews. I also enjoyed paying attention to the writings and markings on the barrels during the bodega visits–spotting even a rare vintage Añada barrel at Tio Pepe at the (4:09) mark.

**The Culinary Institute of America’s Sherry Wine of Andalucía (9:49)**

It’s no surprise that a video from the CIA would focus a lot on the food pairing qualities of Sherry. But I found this immensely useful in developing blind tasting strategies for the various styles of Sherry by connecting them to food pairing concepts. Now when tasting a Sherry blind, I’ll let my mind wander towards what kind of food I want to pair it with–matching intensity & weight, bridge ingredients, etc. It’s been helping.

**Paul Gormley & Antonio Souto’s Discovering Jerez/Sherry (25:28)**

The Gormley video is not on the same scale when it comes to production quality as the previous three videos. It looks like a travel video from the early 1990s. But there is still some good content here with interviews and visuals of the region and winemaking.

In particular, I like where César Saldaña, the director of the Consejo Regulador, goes into more details about Sherry food pairings than he did in the CIA video above. For instance, I sometimes have difficulties distinguishing Amontillados from Olorosos. But at (5:23), Saldaña talks about pairing Amontillado with strong tuna and poultry while Oloroso is more for robust red meats. With Amontillados having more salinity and aldehydes from its partial time under flor, I can see those flavors going towards seared tuna much better than they would for a sirloin.

**Vinos de Jerez TV’s Sherry Wines (6:58)**

The dramatic music and narration of this video is hilariously hokey. However, even if you mute the audio, there are still a lot of great visuals of the vineyards and winemaking of Sherry. Starting at the 2:09 mark to 3:09, there is some cool “History Channel” type footage of Sherry’s history that I’ve not seen from other sources. It’s pretty much that one single minute of content as to why this video made the list.

But I will say, after a couple glasses of Sherry (and not spitting), the groan-worthiness of the over-the-top narration becomes immensely amusing.

BONUS: The Unknown Winecaster

This falls outside of my criteria of highlighting YouTube videos that give a “feel” for a wine region. But the Unknown Winecaster is a channel that every wine student should subscribe to. He did a four-part series on Sherry that is broken down into very manageable bites.

Part 2 Sherry Winecast https://www.youtube.com/watch?v=jpcJ1INaknY

Screenshot from Part 2 of the Unknown Winecaster’s series on Sherry (July 20th, 2018)

Part 1 (12:18) – An Intro, the grapes & region
Part 2 (11:45) – The production process
Part 3 (12:47) – The different styles
Part IV (8:32) – Special age designations and food pairings

Essentially these are free wine classes with high-level content delivered on Powerpoint that the Winecaster narrates. If you’ve ever taken an online university course, these winecasts will give you déjà vu. But I mean that as a compliment and testament to the academic quality of the material.

A Tip:

In my opinion, the best way to use these winecasts is as a review after you’ve done the bulk of your studying and just before you take your exam. If you start with these in the beginning, you’re going to get bogged down in taking notes instead of really listening or absorbing the content.

By using these winecasts as a review tool, you can sit back and focus only on the material that jumps out to you as unfamiliar. And, believe me, no matter how much you’ve studied or think that you have a region down pat, I guarantee you that the Unknown Winecaster will drop a little nugget of knowledge that you haven’t stumbled upon yet.

For me, it was being introduced to the albedo effect

This triggered a light bulb moment in how the reflectiveness of the white Albariza soils helps with water retention.

It’s particularly crucial for wine students pursuing WSET certifications to be able to move beyond listing facts towards connecting those concepts to how it impacts the vine & wine.

Every wine student will memorize the advantages of Albariza.
It’s not very fertile.
It retains water.
The clay and silica mixed with the limestone form a crust to reduce evaporation.
It’s very crumbly and allows roots to penetrate deep.
It stays cool but reflects heat on the canopy to aid ripening.

That last part on reflectiveness is almost always connected in rote memorization to the impact on the grapes (staying cool to maintain what little acidity Palomino has as well as allowing leafier canopies for shading without jeopardizing ripeness). Yet, that albedo effect cooling also plays a key role in limiting the evaporation of the water in the soils. It makes perfect sense when you stop and think about it so I feel silly that it hadn’t clicked earlier. But it’s one of those connections that you often overlook when you’re memorizing flashcards.

This is the value in taking a multi-prong approach to your wine studies. You never know what’s going to flip that light switch.

Those are my picks. What’s your favorite wine video about Sherry?

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2018 SpitBucket Year in Review

Amber LeBeau in General, Millennials

Published on January 12, 2019

I just returned from vacation and am working on my blogging calendar for 2019. As I plan my content goals for the year, I decided to take a look back at what I did in 2018.

Winemaker dinner with Chris Loeliger of TruthTeller Winery and the Wine Fool at the 2018 Wine Bloggers Conference.
Going through my Google Photos, this one jumped out to me as an apt summary of 2018.

While I technically started this blog back in 2016, I didn’t dedicate myself to full-time writing until last year. I spent a good chunk of 2018 feeling my way through and figuring out what I enjoyed writing about–as well as what resonated with readers. I’m a bit shocked at how much my traffic and subscription rate has jumped over these past 12 months and am very humbled by the support.

So as I look back on 2018, I’m also going to share a few of my thoughts on what content I’ll be producing going forward. The primary purpose of this blog will always be to serve as a study tool as I work on my WSET Diploma. But I am an inquisitive geek and a slutty boozer so it’s hard not to write about other alcohols that catch my attention. They also seem to grab the attention of readers (and search engines) as my top posts by traffic reveal.

The 8 Most Read Posts on SpitBucket for 2018

1) Apothic Brew Wine Review — Published on April 8, 2018
2) What We Know So Far About the Master Sommelier Cheating Scandal — Published on October 14, 2018
3) Johnnie Walker “White Walker” Limited Edition Scotch Review — Published on October 15, 2018
4) 60 Second Whiskey Review — Tullamore DEW Caribbean Rum Cask Finish — Published on March 9, 2018
5) Wine Clubs Done Right — Published on January 14, 2018
6) 60 Second Whiskey Review – Alexander Murray — Published on November 28, 2017
7) 60 Second Whiskey Reviews — Jameson Caskmates IPA edition — Published on January 20, 2018
8) Why I Buy Bordeaux Futures — Published on July 11, 2018

Some Thoughts

For several weeks after the MS scandal hits, folks were searching for details about Reggie Narito, the somm at the heart of the scandal
Screenshot from Narito’s public blog.
https://rnarito.wordpress.com/

I’m quite surprised by how much traffic I still get on the Alexander Murray whiskey review. I wrote that piece back in 2017 and get weekly, if not daily, hits on it. While I’m not very familiar with search engine optimization (and only recently learned about how readability plays into SEO rankings), it’s clear that a lot of people are searching for info on this relatively obscure independent bottler.

Likewise, the eruption of the Master Sommelier scandal drew big interest from search engines. I also benefited from having my article picked up by various news aggregators like Wine Industry Insight and Flipboard. Admittedly, Flipboard is a platform (like Pinterest) that I still haven’t figured out. I plan on spending some time this year learning more about them.

My early January post about deciding to join the Tablas Creek wine club took off when Jason Haas wrote about it on the Tablas Creek Vineyard Blog. I was very shocked and honored that Haas would even read, much less seriously consider, the viewpoints of a random blogger. But as I learned in my continuing journey as a wine club member, this is just par for the course with the Tablas Creek team’s outstanding engagement of their customers.

It’s clear that they are continually striving to improve and actively want to hear from consumers. They’re not hiding out in some ivory tower or behind a moat-like tasting bar. The folks at Tablas Creek make wine because they enjoy it and want to share that joy with others. This is a big reason why they, along with Rabbit Ridge, are one of the few wineries on Twitter that are worth following.

It’s not all Champagne and Bordeaux

Working at grocery stores and wine shops, you learn quickly that the vast majority of wine drinkers don’t necessarily drink the same things you enjoy. You can respond to that in two ways–get stuck up and snobbish about it or try to understand what makes wines like Apothic Brew or its whiskey barrel aged brethren appealing.

The fluorescent glow of Mamamango in the glass was a bit weird.

I prefer to take the latter approach which is why you’ll find me researching the backstory of wines like Apothic Brew, Capriccio Bubbly Sangria, Mamamango, Blanc de Bleu and non-alcoholic wines with just as much attention as I do for my reviews of Petrus, Lynch-Bages, Giscours, Krug Clos du Mesnil, Perrier-Jouët Belle Epoque or Louis XV Rose.

Going forward, I will continue my exploration of new wine trends that emerge. While I am sincerely dreading the advent of cannabis wine, I will nonetheless try it–for science.

A Few of My Favorite Posts from 2018

These articles might not have gotten the search engine traffic that my whiskey and other wine posts did, but they were ones that I had fun writing. They’re also the posts that I think most convey who I am as a wine writer and my general approach to wine.

January

Snooty or Flute-y? — Published on January 13, 2018
Champagne Masters and their Bull Shit — Published on January 22, 2018
Don’t Be a Jackass and Blindly Listen to Bloggers — Published on January 25, 2018
Thought Bubbles – How to Geek Out About Champagne — Published on January 29, 2018
Cab is King but for how long? — Published on January 31, 2018

So apparently I was a bit feisty back in January (and drinking a lot of Champagne). While I’ve always had little tolerance for know-it-alls or folks who dish out bad advice–my language is usually not that stark.

Still, I stand by those words I wrote back then regarding the ridiculous assertations of so-called “wine prophets” and bloggers who aim to stir anxiety and doubt in newbie wine drinkers. These folks don’t do anything to improve the dialogue around wine or promote exploration. They deserve to be taken down a peg or two. And I sincerely hope that if I ever stray that far that someone will come along and knock me down as well.

February-March

Under the (Social Media) Influence — Published on February 13, 2018
What’s fine (and not so fine) about Vegan Wines — Published on February 25, 2018
Wine Competitions — Should Wine Drinkers Care? — Published on February 28, 2018
The Mastery of Bob Betz — Published on March 5, 2018
Jancis Robinson — The Beyoncé of Wine — Published on March 8, 2018
The Legend of W.B. Bridgman — Published on March 31, 2018

As I mentioned in my note about the Apothic Brew review, being in the trenches in retail gives you a lot of insight that you don’t glean from wine books or blogs. The typical wine consumer thinks about wine in a completely different way than most wine writers. That experience fuels my skepticism about the true reach and influence of “influencers”.

I noted in a later post in November, What’s The Point In Writing Wine Reviews?, that I never once had a customer come up to me on the floor with blog review or seeking a wine that they said they saw on Instagram and Twitter. Never. In contrast, nearly every day I had customers looking for a wine they had at a restaurant. When major newspapers or magazines came out with their yearly “Best of…” lists, they were also far more likely to bring people in than a blog or social media posting.

In October, I may have annoyed my fellow bloggers at the Wine Blogger Conference when I told a few winemakers that if I were running a winery, I would focus more on the influencers at national and regional publications as well as getting my wine on by-the-glass programs at restaurants. I would also enter every wine competition I could find because, even though these competitions really shouldn’t have the influence that they do, consumers respond to seeing shiny medals on bottles.

Putting the Pieces Together

A highlight of my year was being invited to Betz Winery where I got a personal lesson on Washington State terroir by Bob Betz and head winemaker Louis Skinner.

Though the posts in March are genuinely some of my favorites. I love getting knee deep into the history of influential figures in wine. Wine lovers across the globe should know about people like Bob Betz, W.B. Bridgman and (in later articles) Martin Ray and Nathan Fay. The world of wine is a quilt with many people contributing to the stitches that keep it together. It’s easy to focus on the patches, but to understand the quiltwork, you have to look at the stitching.

My piece on Jancis Robinson, though, has a bit of a personal bent that goes beyond an academic profile. This one I keep prominently featured in my Author Bio because anyone wishing to understand who I am as a wine writer is well served by understanding the immeasurable influence that Jancis Robinson has had on my career.

April-June

Why I Don’t Use Scores — Published on April 4, 2018
Playing the Somm Game in Vegas — Published on May 7, 2018
Naked and Foolish — Published on May 21, 2018
Pink Washing in the Booze Industry for Pride Month — Published on June 24, 2018

Still can’t get over the jackpot I scored playing the Somm Game when I was in Las Vegas this past May.
It pretty much made up for the disappointment of the 2018 Wine Spectator Grand Tour.

I also keep a link to Why I Don’t Use Scores in my bio as it is an indelible part of my approach to reviewing wine. I know I’m sacrificing traffic and backlinks by not providing magical numbers that wineries can tweet about or feature on their sites. Likewise, I’m sure many PR firms scan over postings like this that convey my love/hate relationship with reviews only to close their browser tab quickly. Frankly, I could care less.

Perhaps it’s privilege in that, with my wife’s career, I don’t need to make an income from writing. I don’t need to count on a steady stream of free wine samples for topics to write about. Truthfully, I prefer paying for the wine that I review or the events I attend because I feel that it gives me a better grounding in measuring their value.

I rate with my wallet instead of with scores because that is how most regular wine consumers judge wine. Did the bottle give you enough pleasure to merit its cost? Great, that’s was a good bottle for you. It doesn’t matter what points it got from a critic. Nor how many stars it had on an easily gameable rating system (Naked and Foolish).

While as a blogger this view is thoroughly self-defeating, I can’t ever see myself straying from the mantra of “Ignore the noise (i.e. bloggers like me) and trust your palate”. I’m not here to tell you what you should buy or how you should drink. I’m just geeking out over whatever is tickling my fancy at one particular moment in time.

September-October

Birth Year Wine Myopics — Published on September 6, 2018
Zinfandel — The “Craft Beer” of American Wine — Published on September 11, 2018
The Fanatical But Forgotten Legacy of Martin Ray — Published on September 29, 2018
The Wine Industry’s Reckoning With Millennials — Published on October 8, 2018
Race From The Bottom — How Should Wine Regions Break Into New Markets? — Published on October 25, 2018

A drum that I will continue to beat loudly in my writings is that the biggest threat to the wine industry over the next several years will be the “Boredom Factor” of the next generation. In 2019, Millennials will outnumber Baby Boomers as the largest demographic in the US. As I touched on back in my January post Cab is King but for how long? and in The Wine Industry’s Reckoning With Millennials, wineries are foolish to rest their laurels on the old-standbys of Cabernet Sauvignon and Chardonnay.

Millennials crave new experiences and are notorious for getting bored quickly. We crave uniqueness and distinction. As the influence of Baby Boomers and Gen Xers fade from dominance, wineries are going to have to figure out how to stand out from the pack of “same ole, same ole.” The wineries and wine regions that aren’t planning for this (or, worse, doubling down on the old guard) are going to struggle mightily.

November

Pitting these Joe Wagner wines against various Oregon Pinot noirs in a blind tasting yielded some surprising results.

Wine Media Musings — Published on November 9, 2018
Viva La Vida New Zealand — The Coldplay of the wine world? — Published on November 13, 2018
What’s The Point In Writing Wine Reviews? — Published on November 15, 2018
Joe Wagner vs the Oregon Volcano — Published on November 30, 2018

While I’m coming around to the Wine Bloggers Conference’s name change to Wine Media Conference, I still hold a lot of the same sentiments I expressed in Wine Media Musings. The mantra Show, Don’t Tell is another one that I’m not likely to abandon. I see little need to puff up my credentials or try to claim a title of “Wine Media” for myself. I’m a writer. I’m a communicator. But ultimately it will be readers like you who decide what is Wine Media and what is just noise. My job is merely to put my head down, do my due diligence and work, and create content that will hopefully show that it’s credible and original.

December

The Hits, Misses and Mehs of Wine Reviews — Published on December 10, 2018
Stop Scaring the Newbies — A Look at the Wine Hierarchy of Needs — Published on December 16, 2018
Winery Tasting Notes Done Right — Published on December 17, 2018
Nathan Fay’s Leap of Faith — Published on December 31, 2018

Image source https://medium.com/@crypto_maven/bitcoin-maslows-hierarchy-of-needs-7bf1be0a366c

The Wine Hierarchy of Needs.
Original image from Bitcoin & Maslow’s Hierarchy of Needs. Drawing by Kenneth buddha Jeans with text added.

I’ll try to make a New Year’s resolution to stop writing about wine reviews for 2019. But I will say that posts like The Hits, Misses and Mehs of Wine Reviews have done a lot to solidify in my mind just what the hell I’m doing here. Even though I often draw on my experiences working retail, at restaurants and wineries for posts, at my core, I’m just a regular wine consumer like most of you. It’ll always be hard to separate from that mindset when I deal with wine reviews as well as winery tasting notes.

While there are aspects of those things that are undoubtedly helpful for consumers making buying decisions–a lot of it is also a heap of bullshit. (Sorry, must be a January-thing)

Finally, two of these year-end posts–the Wine Hierarchy of Needs and my piece on Nathan Fay–were my absolute favorites posts that I’ve written on this blog to date. It felt good to end the year on a high note.

My Favorite 60 Second Reviews of 2018

I went back and forth about whether or not I wanted to do a Top Wines of the Year post. Ultimately I decided against it for a few reasons. For one, I haven’t yet published my reviews on all the great wines I had last year–especially from the past three months. While I have my tasting notes written down, the Geekery sections take longer to do because I’m a stickler for research and fact-checking. I want to find multiple sources beyond just a winery’s website for details I publish. This means that many of the wines I review are ones that I might have had several days or weeks prior. (I do consider that when I make verdict calls relating to a wine’s aging potential or pratfalls.)

The second reason is that I don’t want this blog to be all about reviews. In general, I try to post reviews only around 2 to 3 times a week with the bulk of my articles being on other wine topics. For me, it will always be about the Geekery section. So while I will likely do 60 Second reviews in 2019 with the same frequency as last year, I may turn more of them into Getting Geeky with… posts.

With that said, this list below is not necessarily my favorite wines of the year (though many of them were excellent) but of the posts that I had the most fun researching for the Geekery section.

I learned a lot about Beaucastel’s approach to blending while researching this post.

Winderlea Shea Pinot noir — Published on January 29, 2018
Pierre Gerbais L’Originale — Published on January 31, 2018
Domaine Coquard Loison Fleurot Chambolle-Musigny — Published on February 28, 2018
Guardian Newsprint Cabernet Sauvignon — Published on March 14, 2018
Gorman Evil Twin — Published on March 15, 2018
2000 Beaucastel Châteauneuf-du-Pape — Published on April 9, 2018
2004 Nicolas Joly Coulée de Serrant — Published on April 21, 2018
Domaine des Pins St. Amour Les Pierres — Published on April 23, 2018
WillaKenzie Pinot blanc — Published on May 8, 2018
2007 Efeste Final-Final — Published on August 22, 2018
Adobe Road Bavarian Lion Cabernet Sauvignon — Published on September 28, 2018
Ch. de la Perriere Brouilly — Published on October 9, 2018
DeLille 2015 Rose (Can Rosés Age?) — Published on October 17, 2018
La Rioja Alta Gran Reserva 904 — Published on November 17, 2018
Accordini Ripasso — Published on November 19, 2018

Speaking of Getting Geeky

Few posts convey the spirit and focus of SpitBucket more than my Getting Geeky and Geek Notes features. Here is where I get down and dirty with the type of material that wine students pursuing higher levels of wine certification should aim to master. They make up a good chunk of the 350+ posts that I’ve written so far so I will narrow this down to just my ten favorites of each from this past year.

Geek Notes

This section changed focus in the latter half of the year. Previously, I used Geek Notes as a curated news feed featuring interesting weblinks with added commentary. After attending the Wine Bloggers/Media Conference in October, I realized that I needed to come up with a game plan for my social media channels. I moved the curated new feed over to the SpitBucket Facebook page and refocused Geek Notes to highlight useful study aides like podcasts, maps, videos and books for wine students.

Out of all the features that I do on the blog, this is the area that I will be increasing the frequency of my postings the most for 2019.

A section of the Grand Crus of Barolo map with the full version at http://www.jdemeven.cz/wine/Barolo_map.pdf

Killer Clos Vougeot Map — Published on January 9, 2018
I’ll Drink To That! Episode 331 Featuring Greg Harrington — Published on August 23, 2018
UK Wine Show Episode 111 with Ian D’Agata — Published on September 23, 2018
Super Cool Map of Barolo Crus — Published on September 30, 2018
Grape Radio Episode 391 Interview with Hubert de Boüard of Ch. Angélus — Published on October 10, 2018
Insider’s Peek Into Champagne — Published on November 7, 2018
Top Audiobooks on California Wine History — Published on November 11, 2018
Five Essential Books On Champagne — Published on December 5, 2018
The Process of Champagne GuildSomm Podcast — Published on December 8, 2018
More Champagne with GuildSomm Podcast — Published on December 22, 2018

Additionally, in 2018 I launched my Keeping up with the Joneses in Burgundy series which dives into the family lineage and connection of Burgundy estates. I started with the Boillot family and have completed cheat sheets on the Morey, Gros, Coche and Leflaive families as well. I will definitely continue producing more of these posts over the next several months.

Wine Events of 2018 and Some Personal News

Last year I had the opportunity to attend many fun wine events. Some were great (like the Wine Bloggers/Media Conference and Hospice du Rhone) while others (like the most recent Wine Spectator Grand Tour and Taste Washington’s New Vintage) were a bit of a dud.

Meeting Master of Wine Morgan Twain-Peterson of Bedrock at the Hospice du Rhone was another highlight of the year for me.

Walla Walla Musings — Published on February 15, 2018
Quilceda Creek Release Party — Published on March 18, 2018
Event Review — The New Vintage at Taste Washington — Published on March 27, 2018
Event Review — Washington vs The World Seminar — Published on March 29, 2018
Event Review — Stags’ Leap Winery Dinner — Published on April 22, 2018
Hospice du Rhône Weekend 2018 — Published on April 30, 2018
Déjà Vu at the Wine Spectator Grand Tour — Published on June 2, 2018
Getting Ready (and a bit nervous) For WBC18! — Published on October 3, 2018

My schedule of events for 2019 will be quite a bit different from last year. My wife and I are moving to Paris sometime in March as she takes on a new job opportunity in France. I will be making frequent trips back to the US to see family and work on a research project about the Stags Leap District AVA. But I’m not sure which events I’ll be able to attend–at least in the United States.

I do have my tickets already booked for the 2019 Wine Media Conference in the Hunter Valley this October, so that is a definite. I will also be transferring my WSET Diploma course work to London for an online/intensive classroom block schedule. This will give me a chance to explore some of the various wine events going on that side of the pond. Stay tuned!

Bordeaux Futures Posts

While I’ll likely never score as great of a deal as I did for the 2015 Ch. Margaux, I’ll still be a regular buyer of Bordeaux futures.

I started my coverage of the 2017 Bordeaux Futures campaign on May 1st of last year with an examination of the offers on Ch. Palmer, Valandraud, Fombrauge and Haut-Batailley. I completed 15 more posts, covering the offers of 64 chateaux, before it got too late into the year for futures offers to be relevant.

While my post Why I Buy Bordeaux Futures was one of my most popular of the year, admittedly I’m not certain if I want to continue this series with coverage on the 2018 campaign. These posts take a considerable amount of time to research and write and, overall, they don’t seem to get much readership.

But I will still be buying futures and doing this research on my own. I’ll likely do a modified version of the series in more of a summary format of the offers. I don’t need to necessarily repeat the geekery sections for each estate. I can shift that focus to individual Getting Geeky with... posts as I did for the 2007 Léoville Poyferré and 2008 Sarget de Gruaud-Larose.

However, if you were a fan of my coverage on the 2017 Bordeaux Futures campaign, I would love to get some feedback in the comments below.

Book Reviews

One area that I want to make a commitment to work on is posting more book reviews of useful wine books. Last year I only completed four.

Bursting Bubbles: A Secret History of Champagne and the Rise of the Great Growers by Robert Walters — Published on January 16, 2018
Rosé Wine: The Guide to Drinking Pink by Jennifer Simonetti-Bryan — Published on January 27, 2018
Washington Wines and Wineries: The Essential Guide by Paul Gregutt — Published on March 15, 2018
Oregon Wine Country Stories: Decoding the Grape by Kenneth Friedenreich — Published on August 20, 2018

While these are a bit of work, they are a lot of fun to write. I’m such a bibliophile that few things give me more joy than a highlighter and a good wine book. Writing these reviews is a way for me to relieve the delight of discovery I had when I first read them. They’re also terrific learning tools as I inevitably pick up something new (as I did with Oregon Wine Country Stories) when I go back to the text to write a review.

I’m going to set a goal of posting at least one book review a month for 2019. Some of these may be new books but most will probably be old favorites that I feel are particularly of benefit for wine students. I also enjoy putting together the Geek Notes for the Five Essential Books On Champagne and will continue that this year with listings of essential books on Bordeaux, Burgundy, Italian Wine, Winemaking and more.

Onto 2019!

So that is my look back at 2018 and thoughts for this year. Thank you to everyone who has subscribed as well as follow me on Twitter, Facebook and Instagram. I had a lot of fun last year and look forward to more geeking in 2019!

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Geek Notes — More Champagne with GuildSomm Podcast

Amber LeBeau in Champagne, Climate Change, Geek Notes

Published on December 22, 2018

This is the second part of our Geek Notes review of the GuildSomm podcasts with Ruinart’s chef de cave Frédéric Panaiotis. To catch up on the first segment, check out Geek Notes — The Process of Champagne GuildSomm Podcast.

GuildSomm podcast

In that post I also highlight why listening to podcasts is an extremely valuable tool for wine students. But not all podcasts are created equal or are worth your time. There have been many podcasts that I’ve picked up only to unsubscribe after a couple of episodes. Sometimes it is the overall production value that steers me away–noticeable mouth breathing, weird audio jumps between loud voices and whispers, distracting background music, etc. But usually, it is because of a lack of credibility in the content and people producing the podcast.

The world of wine is constantly changing and there is a lot of material to cover. Any podcast that is worth its salt needs to be backed up with solid research and commitment to accuracy.

One of the best wine podcasts, in that regard, is the GuildSomm podcast founded by Master Sommelier Geoff Kruth.

Some Background

Kruth founded GuildSomm in 2009 as a nonprofit that promotes education and development opportunities for sommeliers and other wine professionals. Though many people who aspire to be Master Sommeliers join and utilize the website’s materials, GuildSomm is not a part of the Court Of Master Sommeliers.

Podcasts, videos and recent articles are available to anyone for free on the website. However, access to the forums, study guides, maps, master classes and in-depth training material on topics like blind tasting require membership. For wine industry folks, the fee is $100 a year while for non-industry wine lovers it is $150.

Fun Things I Learned From This Podcast

Ruinart’s non-vintage blanc de blancs and rose.

Like the previous podcast, this episode (44:54) features a highly informative interview with Ruinart’s Frédéric Panaiotis. But the second half is a discussion with the acclaimed grower-producer Rodolphe Péters of Pierre Péters.

(1:29) The podcast starts with a description of the Montagne de Reims region of Champagne. This area, south of the city of Reims, has a unique horseshoe shape.

The topography creates a diversity of exposures in nearly all orientations (south, east, north, west, etc). This makes it hard to generalize the style of wines from its several villages–including 10 Grand Cru (Ambonnay, Beaumont-sur-Vesle, Bouzy, Louvois, Mailly-Champagne, Puisieulx, Sillery, Tours-sur-Marne, Verzenay and Verzy).

Panaiotis gives a nice overview here but for anyone wanting to really dive deep into this diverse terroir, I very highly recommend Peter Liem’s Champagne, one of my 5 essential books on Champagne.

(2:00) Panaiotis does note, however, that the northern side of the Montagne de Reims (which includes the Grand Cru villages of Mailly, Sillery, Verzy and Verzenay) produces wines with more fresh acidity that have great aging potential.

Chardonnay From the Heart of Pinot-country

By Map data (c) OpenStreetMap contributors, CC-BY-SA• derived via osm download geofabrik.de and osm2pgsql, OpenStreetMap contributors.• Data for landuse: OSM - derived wor CC BY 2.0,

The village of Sillery is located southeast of Reims and north of the Grand Crus of Mailly, Verzenay and Verzy.

(2:23) Even though the Montagne de Reims is known for Pinot noir, the eastern villages (mostly premier cru) are esteemed for the quality of their Chardonnay. Panaiotis describes how the gentle eastern exposure of these villages is similar to the Cote d’Or’s east-facing escarpment. Ruinart uses a lot of this fruit for their blanc de blancs Champagne.

(3:49) Sillery is the only Grand Cru of the Montagne de Reims that has more Chardonnay than Pinot noir.

(5:37) Kruth asks Panaiotis how much of Ruinart’s Chardonnay comes from the Montagne de Reims. It is around 30%.

(5:52) Instead of keeping the juice from different villages separate, Ruinart blends the wines regionally. The reason for this is logistics and the need to fill up tanks quickly. As I noted in the last Geek Notes on the process of Champagne, this is a significant divergence in the mindset of small growers versus big houses.

An Overview of Vintages

(8:26) Kruth asks about the recent vintages of Champagne. 2007 was a Chardonnay year while rain took a toll on Pinot noir and Meunier. In contrast, 2008 was more of a Pinot year. 2009 was a warmer year producing more rounder wines. While Panaiotis doesn’t elaborate, I’m curious if he was insinuating that he’s not expecting the 2009s to age as long as other vintages. But the trade-off could be more approach-ability when younger.

(9:36) 2010 is similar to 2007 in being a Chardonnay year. Panaiotis seems high on this year for Ruinart Champagnes. He compares it to 2002 regarding power but with more freshness and expects it to be a benchmark year. However, also like 2007, this was more of a difficult year for the Pinots.

Chardonnay Years vs Pinot Years

Chardonnay harvest in the village of Festigny (an Autre cru) in the Vallée de la Marne.

While it is a bit simplistic to think of years as Chardonnay years or Pinot years, it is a good starting point. Each of the major houses has a distinctive “house style” that tends to lean more on one grape variety or the other. Of course, they are going to try to make the best Champagne they can every year. But it is worthwhile to make a mental note of which years tend to favor a particular house style–especially if you are thinking about splurging for a prestige cuvee.

For instance, other Chardonnay-dominated houses like Ruinart include Perrier-Jouët, Taittinger, Laurent-Perrier and, of course, blanc de blancs specialists like Salon.

Pinot dominated houses include Lanson, Piper-Heidsieck, Mumm, Nicolas Feuillatte, Champagne Mailly, Veuve Clicquot and Moët & Chandon.

(10:11) 2011 was a tough vintage all around because of rain and botrytis infection. There will likely not be many vintage Champagnes produced. 2012 was a puzzling vintage for Panaiotis because the grapes came in so healthy yet the base wine didn’t live up to his exception to make great a prestige cuvee for Ruinart. He suspects that the year will be better for Pinot dominated producers.

The Wrath of the Drosophila suzukii

The spotted wing Drosophila suzukii wrecked a lot of havoc throughout Europe during the 2014 vintage.

(11:12) 2013 was an easy year with good wines produced. Meanwhile, 2014 had a lot of rot issues caused by an invasion of a Japanese fruit fly that devastated many vineyards (particularly the Pinots). This hit not only Champagne in 2014 but also Germany, Rhône and Burgundy.

However, the fly had issues “seeing” white grapes so the vintage wasn’t as bad for Chardonnay. Still, Panaiotis describes it mostly as a “non-vintage year”.

(12:12) 2015 was a good year but one characterized by drought and low-nitrogen levels in the must. For Ruinart, 2016 was a non-vintage year but Panaiotis notes that some producers like Villamart will be making very good 2016 vintage Champagnes.

(12:35) The 2017 vintage will be interesting because of how mature the grapes were harvested, even though they were picked relatively early. This is a vintage where the impact of global warming will be felt. The year is tilting towards a Chardonnay year (with the Pinots having some rot issues) but will be good for non-vintages.

The Importance of Primary Fermentation

Temperature control during primary fermentation is vitally important in maintaining freshness in Champagne. Here in one of the fermenting rooms of Moët & Chandon each tank is outfitted with a cooling jacket.

(14:10) The conversation switches to fermentation. There is a little overlap with the last podcast in the discussion of things like reductive winemaking.

(17:29) Kruth gives a great analogy of how the effects of the first fermentation get amplified in the secondary fermentation of Champagne. This is a really important point to understand because so often this fermentation gets overlooked because it isn’t the step that produces the “magic” of the bubbles. Yet, a Champagne is only as good as its base ingredient–the vin clair.

(18:13) The reasoning above is why Panaiotis is not a fan of using oak in the first fermentation at Ruinart. However, for other producers like Krug, the “amplification” of those flavors is a house style.

(19:24) One unique thing that Panaiotis mentions in his parting comment is that for the 2010 vintage, Ruinart switched to sealing the wine for the secondary fermentation with cork instead of the traditional crown cap. This is an exciting trend that is getting a lot of attention of late. The idea is that cork allows for better interaction with oxygen and the yeast but there seem to be other benefits as well–including more reductive flavors (!?) Certainly something I want to investigate more.

Interview With Rodolphe Péters of Pierre Péters

The chalky limestone of Champagne A fascinating produced at the same time as the White Cliff of Dover.

(20:50) As the interview switches to Peters, the focus shifts to the terroir of the Côte des Blancs. The origins of the region’s soils are similar to the Montagne de Reims–the ancient sea that birthed the Paris Basin as well as the White Cliffs of Dover.

However, the biggest difference between the two regions is the depth of the topsoil with the soil being much thinner in the Côte des Blancs. This is one of the reasons why Chardonnay is favored here since it can deal with shallow top soils easier than Pinot noir.

(22:59) Another comparison between the Côte des Blancs and the Cote d’Or with its north-south band of vineyards that face east. But here Peters points out the favor-ability of east-facing slopes–the gentle early morning heat of the sun instead of the harsher late afternoon heat that hits others exposures.

This is helpful in slowing down the maturation of Chardonnay which can risk losing elegance and flavor if it ripens too much, too quickly.

(23:54) Echoing again some of the sentiments of Frédéric Panaiotis in the first half, Peters calls out the specialness of Chardonnay from the eastern villages of the Montagne de Reims–particularly the Premier Cru villages of Trépail and Villers-Marmery.

The links to the villages above go to one of my favorite blogs on Champagnes. Each profile also includes a list of growers who produce Champagnes from these villages. These will be high on my list of Champagnes to seek out.

The Four Seasons of the Côte des Blancs

(24:21) Kruth asks for an overview of the different villages of the Côte des Blancs. Peters responds with a very poetic comparison of the personality of the main villages to the four seasons. Le Mesnil-sur-Oger is winter, producing tight Champagnes that can be austere in their youth. This is caused by, in Peters’ opinion, the soft and dry chalk that accentuates the wine’s sharp minerality.

Photo by Szeder László. Uploaded to Wikimedia Commons under CC-BY-SA-4.0

The Grand Cru village of Oger is on flatter land and at a lower altitude than neighboring Le Mesnil-sur-Oger.

While Oger has the same soil profile as Le Mesnil, it is a little flatter and lower in altitude. This creates an amphitheater that warms up the micro-climate of the village, producing softer and rounder wines. Peters equates the style of wine from here to spring with an elegant and feminine character.

Avize is also lower altitude with the best sites located on flat terrain. It has a little deeper topsoil with some clay mixed with the chalk. This is unique compared to the other Côte des Blancs villages because it has a higher concentration of organic material in the soil. This produces a richer, juicer more citrus-style of Chardonnay that Peters equate to summer.

Vineyards in Cramant tend to have an “oilier” chalk that produces creamier style Champagnes.

Cramant is a little higher than Avize in altitude with an “oilier” style of chalk as opposed to the soft and dry chalk of Le Mesnil. This lends itself towards creamier and more approachable Champagnes. Along with the hazelnut and sweet baking spices that they tend to produce, this profile reminds Peters of autumn.

Viticulture and Climate Change

(29:45) Kruth asks about what differences in viticulture that are seen in the Côte des Blancs compared to other regions of Champagne. Peters notes that his personal approach is a little different than his neighbors. One of his priorities is to minimize compaction of the thin topsoil by limiting the amount of disturbance it sees.

For instance, he cultivates grasses between his vines but doesn’t plow it in. The one exception is in Avize, with its deeper topsoil, which can take some light plowing. However, he is also mindful of the character of a vintage with rainier years sometimes requiring a different approach.

Adapting to Change

While Chardonnay has adjusted to rising temperature, riper Pinot Meunier grapes can create problems with tighter clusters that are more prone to botrytis.

(31:45) Peters notes that Chardonnay growers in the Côte des Blancs have been relatively lucky with a string of good quality and easy vintages. Meanwhile, Pinot producers (particularly Meunier) have had to be on their toes a lot more with the weather change.

One of the challenges for Pinot Meunier that Peters highlights is that the warmer weather is producing bigger, riper berries. While this might seem beneficial on the surface, the stems are not getting any bigger. Therefore, the Pinot Meunier clusters are getting tighter and more compact which increases the risk of botrytis rot, especially in rainy vintages.

(33:09) Chalk is a winemaker’s best friend because of how well it regulates the climate–especially excessive water during rainier vintages. But it also retains water well during drought years. Likewise, the soil is able to deal with hot vintages by absorbing heat and then slowly releasing it later in the night so that the vine is not overwhelmed.

(33:40) Peters notes that over the years, he has seen the major houses gradually increasing the amount of Chardonnay they use due to the grape’s ability to better weather climate change.

A Contrast of Vintages

(34:08) Kruth asks for Peters thoughts on particular vintages. He highlights a few that he thinks are interesting–2013 and 2017.

The 2013 vintage was a long growing season with 104 days of maturation. This allowed the grapes to get perfectly ripe without being excessively mature. In contrast, 2017 was very hot which caused a spike in sugars. Peters noted that growers had to start picking their grapes after 87 days to avoid high alcohol.

However, Peters feels that many of these early harvesters didn’t taste their grapes with the resulting wines still having unripe flavors. He waited till 91 days to get some more maturity. He feels that 2017 is the first vintage that the Champenois really had to face the reality of climate change.

Grand Marque vs Grower

Paul Bara, one of the first grower producers to gain traction in the US.

(37:35) The conversation moves to the general impression of grower-producers, especially in the sommelier community. Kruth wonders if it has now become a marketing wedge like Red States vs Blue States, Grand Marque vs. Grower, etc. He particularly calls out sommeliers who only feature grower Champagnes on their wine lists.

Peters response gives some interesting food for thought and is well worth a listen. He does see benefits of the big houses but notes they have some issues. While grower Champagne answer some of those issues, Peters is not a fan of the idea that merely because something is a grower that it must be good.

(40:45) A really interesting discussion follows Kruth describing the “trick of oxidation” that he feels that some growers utilized to make up for the lack of aging and use of reserve wines. He contrasts this with the long, slow reductive aging of many great Champagnes. This is particularly fascinating in the context of Chardonnay-dominant producers because of how much affinity Chardonnay has for reductive winemaking and how awry it can get without a careful hand if treated oxidatively.

A very thought-provoking conversation to end the podcast on.

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Geek Notes — The Process of Champagne GuildSomm Podcast

Amber LeBeau in Champagne, Geek Notes

Published on December 8, 2018

Back in 2013, GuildSomm did a fantastic podcast with Frédéric Panaiotis (39:33) of the Champagne house Ruinart about how Champagne is made. They followed it up with another interview with Panaiotis this year on Champagne (44:54) that also featured Rodolphe Péters of Pierre Péters.

Guildsomm podcast screen

Both shows are chock-full of awesome behind-the-scenes insights about Champagne that are well worth listening to. I’m going to break down the 2013 episode here first and then devote another Geek Notes to the second interview.

But after doing multiple Geek Note reviews of various podcasts (like Grape Radio’s interview with Hubert de Boüard of Ch. Angélus, UK Wine Show episode with Ian D’Agata about Italian wine grapes, Wine For Normal People’s episode on Tuscan wine regions and I’ll Drink To That! interview with Greg Harrington on Washington wine), I realize that I should take a moment to explain the objective of these posts.

Highlighting Learning Tools That I Use

As I mentioned in my post SpitBucket on Social Media, the purpose of my Geek Notes features are to highlight valuable resources for wine students pursuing various certifications.

Wine podcasts are a big focus for me because I think they’re often extremely underutilized. It’s easy for wine students to bury their heads in books and create flash cards. But we shouldn’t discount that nearly a third of individuals are auditory learners. Furthermore, for the 65% who are visual learners, exposing ourselves to audio avenues helps reinforce the material that we’re learning.

However, most people are actually a mix of multiple learning styles so the best approach is to also incorporate kinesthetic (hands-on) learning as well.

This is essentially what I’m doing for myself with these Geek Note reviews of podcasts. I’m primarily a visual learner so I’m always diving into one wine book or another. But when I’m going deep on a topic, I supplement that book learning by listening to related podcasts.

When I come across a podcast with useful information, I go back to listen to it a second time. This time, I take notes. It’s like recording your class lectures back in college. You spend class time actually listening to the instructor and absorbing the material first without distracting scribbling and note taking. But then you solidify the material in your mind by going back to the recorded lecture for notes.

A little bit of a review element.

While I’ll include timestamps, I don’t really intend for these posts to be transcriptions. If I’m doing a review of a podcast, it’s because I feel that it is sincerely worth listening to. There will often be contextual tidbits and stories featured in these episodes that I won’t mention or fully address. You can get more out of these Geek Notes by checking out the podcasts for yourself after reading these posts.

For newer podcasts like my recent reviews of the Decanted podcast and the Weekly Wine Show, I’ll spend more time giving background about the podcast and why I think they’re worth subscribing to.

In many ways, great wine podcasts are like stellar reference books like The Oxford Companion to Wine, The World Atlas of Wine and The Wine Bible. They provide you with an entire library of wine knowledge that you can digest one entry at a time.

In the next Geek Notes, I’ll give a little background about GuildSomm but, right now, let’s dive right into their podcast interview with Frédéric Panaiotis on making Champagne.

Fun Things I Learned From This Podcast

Photo by Petitpeton. Uploaded to Wikimedia Commons under PD-self

Statue of Dom Thierry Ruinart (1657-1709) outside the Champagne house Ruinart in Reims.

(0:52) Prior to joining Ruinart, Frédéric Panaiotis also previously worked for Veuve Clicquot, the CIVC as well as the California sparkling wine producer Scharffenberger in the Anderson Valley of Mendocino.

(3:16) Historically, the CIVC used to set one general ban des vendanges for the region. This is the first day that grapes can be legally harvested. Now there are multiple ban des vendanges based not only on the village but also on the individual grape variety. And apparently rootstock in some cases too.

For instance, in the Grand Cru village of Mailly for the 2018 vintage they were allowed to start picking Pinot Meunier on August 25th. However, for Chardonnay and Pinot noir (which the village is most noted for), growers had to wait till August 27th.

I’m curious about the ban des vendanges for other grape varieties–Fromenteau/Pinot gris, Pinot blanc, Petite Meslier and Petite Arbanne. I couldn’t find the answer online but I’ll keep looking.

BTW, August start dates were historically unusual in Champagne but are now becoming much more commonplace. This recent 2018 vintage was the fifth year since 2003 to begin in August.

(5:45) You can get a special allowance from the CIVC to harvest earlier. According to Panaiotis, this may be needed if you are harvesting from a really young vineyard of 3 years or were hit by spring frost which drastically reduced yields. Apparently with less clusters to focus on, the vine will accelerate ripening.

That strikes me a bit curious because wouldn’t the same logic apply to old vines which also produce lower yields. Wouldn’t they also ripen faster? Need to research this more.

Harvest Brix and Ripeness

Chardonnay grapes harvested in the village of Vertus.

(6:21) Panaiotis notes that the Champenois usually aim to harvest grapes at around 10% potential alcohol which is about 18-19° Brix. Compare this to typical still wine production where producers want to harvest Chardonnay more at 20-23° Brix and Pinot noir around 25-27°. But, keep in mind, the secondary fermentation of Champagne (where sugar and yeast are added) adds more alcohol to the finish wine. Most Champagnes finish with an ABV in the 12-12.5% range.

(8:00) A big distinction that GuildSomm’s Geoff Kruth and Panaiotis note about Champagne is that even at these low brix levels, the grapes are still ripe. Panaiotis gives the example of the 1988 vintage which was picked at many estates at around 9.2% potential alcohol (17.5° Brix) in a year that was a late harvest for Champagne. This vintage is still highly regarded for its richness and longevity. Yet harvesting something at so low of a brix level in most any other wine region would produce wines abundant in green, unripe flavors.

This is a quandary that sparkling wine producers from warmer climates like California and Spain have to deal with because acidity is also at play. Not only is it hard to get desired ripeness with such low brix but you need to harvest your grapes with ample acidity. While improvements in viticulture and planting in cooler vineyard sites have helped, historically producers from warm regions have needed to harvest the grapes at lower ripeness levels in order to have enough acid to make their sparkling wines.

The Controversial 1996 Vintage

(8:55) In contrast to 1988, Panaiotis describes the 1996 as an “unripe” year even though the grapes were harvested at 10.5% potential alcohol (20° Brix). This is intriguing because there is a lot of controversy going on now about the 1996 vintage which Jancis Robinson aptly explains in one of her Financial Times articles.

When the 1996 Champagnes were first released, many Champagne lovers were enthralled. That year was pegged as one of the top vintages of the 20th century. I will admit that, even though I’ve been extremely underwhelmed by their recent offerings, the 1996 Dom Perignon was one of the greatest wines that I’ve tried in my lifetime. But I had that wine soon after release and it seems that as the 1996s across the board have aged, more and more people are re-evaluating how good that vintage really was.

Challenges of Big Houses

By law, Champagne grapes have to be harvested whole cluster and by hand.

(9:20) Here Panaiotis talks about the challenges that big houses have versus small growers with harvest–particularly with red grapes like Pinot noir. Because the goal in Champagne most often with Pinot is to make a white wine, time is of the essence as soon as you remove the cluster from the vine. You don’t want any “cold soak” color extraction taking place in the pick bin. With Chardonnay, avoiding oxidation of the juice is also a concern for many houses.

But what do you do when you are a large house whose winery is maybe several miles away from the many vineyards you source from? Well worth listening to see how Ruinart responds to this challenge.

(10:30) Machine harvesting is forbidden in Champagne. Part of the reason is because machine harvesters can only harvest individual berries. They do this by using beater bars to separate the berries from clusters on the vine. If you’re curious, this short (2:18) ad video for a mechanical harvester gives a great inside view into how these harvesters work. Panaiotis thinks that even if someone developed a machine that could somehow harvest grapes whole cluster that it would still probably be outlawed.

Pressing Details

A modern bladder press.

(11:54) Panaiotis estimates that among the various presses used in Champagne, about half are modern bladder presses with the rest being the traditional Coquard basket press. Piper-Heidsieck has a quick 1 minute video of the Coquard press in action with Pinot noir. Note how the juice, even with the whole clusters, is already being tinted with color. And, yes, leaves and other MOG often gets thrown into these large batches.

(12:15) In Panaiotis’ opinion, 70-80% of the resulting quality of the wine comes from the pressing process. This is an interesting departure from the opinion that a lot of the quality of Champagne comes from the blending and time aging on the lees. From here he goes into a great description of the different cuts (cuvée and taille) that are separated in the pressing process. To explain this he uses a comparison that you can do in a vineyard while sampling a single grape berry.

(14:47) At Ruinart, Panaiotis likes using the taille for their non-vintage Champagnes. Here these cuts add roundness and fruitiness but there is a trade-off in decreased aging potential. In contrast, Ruinart’s vintage wines are almost all cuvée juice since the lower phenolics in this first cut is less prone to oxidation.

This makes me curious about the pressing philosophy of Champagne houses that value more oxidative styles like Krug.

Fermenting as separate lots or as regional blends

(16:10) When Kruth asks how Champagne producers keep the juice from different villages and vineyards separate, Panaiotis explains some of the logistical problems of that. While it is ideal to keep different villages separate, it may take you several days to receive enough lots from those villages to eventually fill an entire tank. That reality favors blending more regionally–like all the Côte des Blancs villages together.

I suspect this is more of an issue for large Champagne houses who presumably have very large tanks with several thousand liter capacities that need to be filled. Additionally, with so many contract growers there is probably a fair amount of variability in what kind of yield you can expect each year from different villages/vineyards, etc. In contrast, smaller growers who have been tending their own vines for generations probably know more precisely what they are getting and accordingly have smaller tanks that are easier to fill up and keep separate.

Another key point specific to Ruinart is that their house’s style is very reductive. If the tanks aren’t filled quickly, there is a risk of the juice oxidizing before fermentation takes off.

Style Differences

(17:14) At Ruinart, they aim for very clean and neutral flavors in their base wines. Along with wanting to avoid oxidation, they use sulfur on the juice to also knock back wild yeast so that they can inoculate with cultured yeast. Kruth notes that the impact of wild or native ferment produces flavors that get amplified during the secondary fermentation, something Panaiotis wants to avoid at Ruinart.

Lanson is another house that has historically avoided malolactic fermentation but has recently been experimenting with MLF on a few lots.

(19:30) Panaiotis likes the round mouthfeel that comes from initiating malolactic fermentation in the Champagnes of Ruinart. This is a stylistic decision relating to different Champagne house styles. Some producers, most notably Gosset, historically avoid malolactic fermentation so they can maintain natural acidity and aging potential. But the trade-off is mouthfeel and softness with even Gosset experimenting with having some batches going through MLF.

(20:24) A very interesting discussion on the different philosophy of using reserve wines in the blends of non-vintage Champagnes. Panaiotis describes the impact of using older versus young reserve wines on the resulting style of Champagne. He notes that Ruinart’s precise style favors using younger reserve wines while houses with a more mature style like Charles Heidsieck prefer using older reserve wines of up to 10 years of age.

Secondary Fermentation Issues

(24:18) Probably my biggest surprise was learning about the issues of calcium tartrates in Champagne. If wineries don’t remove these unstable tartrates via cold stabilization, there will be excessive foaming during disgorgement. Worst, this foaming could happen when the wine is opened by consumers–creating a mess. I always thought it was more about aesthetics with consumers mistaking the tartrate crystals for shards of glass.

(25:47) Another completely new thing I learned was that the actual length of time of the secondary fermentation is about 6 to 8 weeks. I always thought it was much quicker like primary fermentation which usually takes several days to a couple weeks. Panaiotis does note that as soon as 3 days after bottling you can start to see the dead lees collecting in the bottle.

(26:52) Panaiotis reveals that recent studies of the Champagne process is showing that oxygen intake through the crown cap or cork is just as impactful on the resulting flavor of the wine as autolysis is.

Oxidative vs Reductive

Bollinger Champagnes have been traditionally associated with an oxidative style of winemaking.

(28:22) Panaiotis goes into an in-depth discussion of oxidative versus reductive winemaking. He details many of the decisions that he has to make throughout the process to promote Ruinart’s reductive style including the unique technique of jetting. Here winemakers add a little bit of water or nitrogen (and sometimes sulfur) to the wine before corking to promote foaming that pushes out the oxygen. This short video (0:52) is in French but shows the process well.

(31:10) Kruth asks for example of major houses who follow the different styles. Panaiotis notes that along with Ruinart, Laurent Perrier, Mumm, Pierre Gimonnet, Pierre Moncuit and Pierre Peters are on the reductive side while Bollinger, Krug, Jacquesson and Jacques Selosse are on the oxidative side. He also notes that Pinot noir favors the more oxidative style. Interestingly, most of the houses he mentions that favor a reductive style tend to be Chardonnay dominant.

(37:40) Panaiotis notes that the CIVC legally limits how many grapes negociants can buy each year. While he didn’t seem completely certain, he estimates that the limit is a maximum of 30% above the equivalent of your previous year’s sales. I’m guessing the CIVC sets these rules to prevent stockpiling? But there is no law on the amount of land you can own. Another tidbit from Panaiotis, growers can buy up 5% of their grapes and still be considered a grower producer.

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Geek Notes — Five Essential Books On Champagne

Amber LeBeau in Book Reviews, Champagne, Geek Notes, Wine Knowledge

Published on December 5, 2018

Champagne is the benchmark for all sparkling wine. Any wine student studying for advance certifications needs to be able to explain what makes Champagne unique. They also should be familiar with important producers–both big houses and influential growers.

Important Champagne books

While there are certainly online resources available, few things top a great reference book that can be highlighted and annotated to your heart’s content.

One of the best tips for wine students (especially on a budget) is to check out the Used Book offerings on Amazon. Often you can find great deals on wine books that are just gently used. This lets you save your extra spending money for more wine to taste.

Since the prices of used books change depending on availability, I’m listing the current best price at time of writing. However, it is often a good idea to bookmark the page of a book that you’re interested in and check periodically to see if a better price becomes available.

Here are the five most essential books on Champagne that every wine student should have.

Christie’s World Encyclopedia of Champagne & Sparkling Wine by Tom Stevenson & Master of Wine Essi Avellan (Used starting at $29.97)

The Christie’s encyclopedia is ground zero for understanding the basics about Champagne (production methods, styles, grape varieties, etc). But, even better, it is a launching pad for understanding the world of sparkling wine at large and seeing how Champagne fits in that framework.

While Champagne will always be a big focus of most wine exams, as my friend Noelle Harman of Outwines discovered in her prep work for Unit 5 of the WSET Diploma, you do need to have a breadth of knowledge of other sparklers.

In her recent exam, not only was she blind tasted on a Prosecco and sparkling Shiraz from Barossa but she also had to answer theory questions on Crémant de Limoux and the transfer method that was developed for German Sekt but became hugely popular in Australia & New Zealand. While there are tons of books on Champagne, I’ve yet to find another book that extensively covers these other sparkling wines as well as the Christie’s encyclopedia.

Changes in the new edition

Global warming has made England an exciting region for sparkling wine. The revised edition of Christie’s Encyclopedia has 17 page devoted to the sparklers of the British Isles.

Tom Stevenson wrote the first Christie’s Encyclopedia of Champagne & Sparkling Wine back in the late 1990s. That edition tallied 335 pages while the newest edition (2013) has 528 pages with more than half of those pages covering other notable sparkling wine regions like England, Franciacorta, Tasmania and more. The new edition also has a fresh perspective and feel with the addition of Champagne specialist Essi Avellan as a significant contributor.

In addition to covering the terroir and characteristics of more than 50 different regions, the Christie’s encyclopedia also includes over 1,600 producer profiles. The profiles are particularly helpful with the major Champagne houses as they go into detail about the “house style” and typical blend composition of many of their wines.

Champagne [Boxed Book & Map Set]: The Essential Guide to the Wines, Producers, and Terroirs of the Iconic Region by Peter Liem. (Used starting $36.57)

The long time scribe of the outstanding site ChampagneGuide.net, Peter Liem is the first author I’ve came across that has taken a Burgundian approach towards examining the terroirs of Champagne.

For a region that is so dominated by big Champagne houses who blend fruit from dozens (if not hundreds) of sites, it’s easy to consider terroir an afterthought. After all, isn’t Champagne all about the blend?

But Champagne does have terroir and as grower Champagnes become more available, wine lovers across the globe are now able to taste the difference in a wine made from Cramant versus a wine made from Mailly.

In-depth Terroir

Several of the most delicious Champagnes I’ve had this year have came from the Côte des Bar–like this 100% Pinot blanc from Pierre Gerbais.
Yet, historically, this region has always been considered the “backwoods” of Champagne and is given very little attention in wine books.

Liem’s work goes far beyond just the the terroir of the 17 Grand Cru villages but deep into the difference among the different areas of the Côte des Blancs, Montagne de Reims, the Grande Vallée, the Vallée de la Marne, Côteaux Sud d’Épernay, Côteaux du Morin, Côte de Sézanne, Vitryat, Montgueux and the Côte des Bar.

Most books on Champagne don’t even acknowledge 6 of those 10 sub-regions of Champagne!

Not only does Liem discuss these differences but he highlights the producers and vineyards that are notable in each. No other book on Champagne goes to this level of detail or shines a light quite as brightly on the various terroirs and vineyards of Champagne.

The best comparisons to Liem’s Champagne are some of the great, in-depth works on the vineyards of Burgundy like Marie-Hélène Landrieu-Lussigny and Sylvain Pitiot’s The Climats and Lieux-dits of the Great Vineyards of Burgundy, Jasper Morris’ Inside Burgundy and Remington Norman’s Grand Cru: The Great Wines of Burgundy Through the Perspective of Its Finest Vineyards.

Liem’s book also comes with prints of Louis Larmat’s vineyard maps from the 1940s. While I’m a big advocate of buying used books, these maps are worth paying a little more to get a new edition. This way you are guaranteed getting the prints in good condition. I’m not kidding when I say that these maps are like a wine geek’s wet dream.

Bursting Bubbles: A Secret History of Champagne and the Rise of the Great Growers by Robert Walters (New available for $18.14)

I did a full review of Bursting Bubbles earlier this year and it remains one of the most thought-provoking books that I’ve read about wine.

If you think I get snarky about Dom Perignon, wait till you read Walters take on the myths surrounding him and the marketing of his namesake wine.

Walters believes that over the years that Champagne has lost its soul under the dominance of the big Champagne houses. While he claims that the intent of his book is not to be “an exercise in Grandes Marques bashing”, he definitely heaps a fair amount of scorn on the winemaking, viticulture and marketing practices that have elevated the Grandes Marques to their great successes.

Throughout the book he “debunks” various myths about Champagne (some of which I personally disagree with him on) as well as interviews many of influential figures of the Grower Champagne movement.

While there is value in Bursting Bubbles from a critical thinking perspective, it is in those interviews where this book becomes essential for wine students. There is no denying the importance of the Grower Champagne movement in not only changing the market but also changing the way people think about Champagne. Growers have been key drivers in getting people to think of Champagne as a wine and not just a party bottle.

Serious students of wine need to be familiar with people like Pascal Agrapart, Anselme Selosse, Francis Egly, Jérôme Prévost and Emmanuel Lassaigne. Walters not only brings you into their world but puts their work into context. While other Champagne books (like Christie’s, Peter Liem’s and David White’s) will often have profile blurbs on these producers, they don’t highlight why you need to pay attention to what these producers are doing like Bursting Bubbles does.

Champagne: How the World’s Most Glamorous Wine Triumphed Over War and Hard Times by Don and Petie Kladstrup. (Used starting at $1.90)

In wine studies, it’s so easy to get caught up in the technical details of terroir, grape varieties and winemaking that you lose sight of a fundamental truth. Wine is made by people.

Of course, the land and the climate play a role but the only way that the grape makes its way to the glass is through the hands of men and women. Their efforts, their story, marks every bottle like fingerprints. To truly understand a wine–any wine–you need to understand the people behind it.

During the height of World War I, when the vineyards and streets of Champagne were literal battlefields, the Champenois descended underground and lived in the caves that were used to aged Champagne.
This photo shows a makeshift school that was set up in the caves of the Champagne house Mumm.

While there are great history books about Champagne (one of which I’ll mention next), no one has yet brought to life the people of Champagne quite as well as the Kladstrups do in Champagne.

Set against the backdrops of the many wars that have scarred the region–particularly in the 19th & 20th century–the Kladstrups share the Champenois’ perseverance over these troubles. Even when things were at their bleakest, the people of Champagne kept soldiering on, producing the wine that shares their name and heritage.

If you wonder why wine folks have a tough time taking sparkling wines like Korbel, Cook’s and Andre’s (so called California “champagnes”) seriously, read this book. I guarantee that you will never use the word Champagne “semi-generically” again.

It’s not about snobbery or marketing. It’s about respect.

But First, Champagne: A Modern Guide to the World’s Favorite Wine by David White (Used starting at $6.00)

David White is known for founding the blog Terroirist. He gives a great interview with Levi Dalton on the I’ll Drink To That! podcast about his motivations for writing this book. While he acknowledges that there are lots of books about Champagne out on the market, he noticed that there wasn’t one that was deep on content but still accessible like a pocket guide.

While the producer profiles in the “pocket guide” section of the book overlaps with the Christie and Liem’s books (though, yes, much more accessible) where White’s book becomes essential is with his in-depth coverage on the history of the Champagne region.

A Tour of History

A watershed moment for sparkling Champagne was in 1728 when Louis XV struck down the laws that prohibited shipping wine in bottles. Prior to this, all French wines had to be shipped in casks.
Soon after, as White’s book notes, the first dedicated Champagne houses were founded with Ruinart (1729) and Chanoine Frères (1730).

The first section of the book (Champagne Through The Ages) has six chapters covering the history of the Champagne region beginning with Roman times and then the Franks to Champagne’s heritage as a still red wine. It continues on to the step-by-step evolution of Champagne as a sparkling wine. These extensively detailed chapters highlights the truth that sparkling Champagne was never truly invented. It was crafted–by many hands sculpting it piece by piece, innovation by innovation.

There are certainly other books that touch on these history details like Hugh Johnson’s Vintage: The Story of Wine (no longer in print), Kolleen M. Guy’s When Champagne Became French, Tilar J. Mazzeo’s The Widow Clicquot as well as previous books mentioned here. But they all approach Champagne’s history from different piecemeal perspectives while White’s work is a focused and chronological narrative.

I also love in his introduction how White aptly summarizes why Champagne is worth studying and worth enjoying.

“From dinner with friends to a child’s laughter or a lover’s embrace, every day has moments worth the warmth of reflection—and worthy of a toast.

Life is worth celebrating. And that’s why Champagne matters.” — David White, But First, Champagne

It is indeed and, yes, it does.

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Geek Notes — Decanted Podcast Episode 4 with Lenny Redé on Shopping for Wine

Amber LeBeau in Geek Notes, Shopping for Wine, Washington wine

Published on December 2, 2018

With the holiday season upon us, lots of folks will be hitting their local grocery stores and wine shops looking for wines to serve and give as gifts. That makes this a great time to review the Decanted podcast episode featuring Lenny Redé and their tips for shopping for wine (47:41).

Decanted Podcast screen shot

Full disclosure: Lenny was one of my mentors at the Northwest Wine Academy and is a long time friend. Though I’m obviously biased, I sincerely feel he is one of the most brilliant and personable folks in the wine industry. He was also a participant at my recent Joe Wagner vs The Oregon Volcano tasting whose insights were extremely valuable. At the time of this interview he was with Esquin Wine and Spirits, but he’s now at New Seasons Market on Mercer Island.

While I try not to be promotional with this blog, I have no qualms saying that if you want to discover more about wine and your own personal tastes, go visit Lenny and chat him up. It will be well worth the trip.

The Background

I first became aware of the Decanted podcast at this year’s Wine Bloggers Conference (now Wine Media Conference). While I didn’t get a chance to personally meet the duo behind the podcast, Dave Adams and Sandi Everingham, I heard from several of my fellow attendees that I needed to check them out (as well as the Weekly Wine Show which I reviewed last month).

A relatively new podcast, Decanted started earlier this year in February. Episodes are posted monthly with occasional shorter bonus shows in between. Most of the episodes tend to fall into the 30-60 minute range with the bonus shows usually being 10-15 minutes.

While the podcast has featured wines from the El Dorado AVA in California, Fraser Valley in British Columbia and most recently the Douro Valley of Portugal, the primary focus is on the hosts’ hometown Washington wine industry.

Local Washington Focus

The Decanted interview with Chris Upchurch gave great insights on the origins of DeLille as well as Upchurch’s future plans for his own project.

Several of the episodes are inspired by local wine events that the hosts have attended such as the POUR Event of Urban Seattle Wineries (episode 1 with Bart Fawbush of Bartholomew Wines), Northwest Women Stars of Food & Wine (episode 5 with Lisa Packer of Warr-King Wines), Taste Washington (episode 8 with Chris Upchurch of DeLille and Upchurch Wines), The Sisters of the Vinifera Revolution (episode 11), Auction of Washington Wines (episode 15) and the Wine Bloggers Conference (episode 17 with Seth and Audrey Kitzke of Upsidedown Wines).

In addition to highlighting their favorite wines, Dave and Sandi of Decanted share their personal experiences and observations from attending these events. They also offer fantastic advice and practical pro-tips that wine lovers can use when attending events themselves.

A bit unusual for wine podcasts, the interviews are presented in a story-telling style with voice-over narration and background given by the hosts spliced in-between the answers of the guests. While I’m sure this adds quite a bit of work and editing, it enhances the value and professionalism of the podcast. Listening to the interviews feels like you’re watching a story feature on Dateline or 60 Minutes–with less murder and scandal, of course.

Fun Things I Learned and Enjoyed From This Podcast

(4:57) Great tip from Sandi about the value of being adventurous when shopping for wine instead of just getting the same ole, same ole. Dave follows this up with a tip about the importance of paying attention to vintages (especially for white wine) at grocery stores.

As a former wine steward for a major grocery chain (Safeway), I can attest to the truth of this. Often there are white wines that don’t sell very quickly. These wines would get old sitting on the shelf, losing freshness and flavor. While they might not be bad (and still considered “saleable”), they can definitely be past their peak. As a general rule of thumb, especially in grocery stores with white wines under $20, look for the youngest vintage to get the most for your money.

Tricks of the Trade

With endcaps, grocery stores are banking on you making a high margin impulse buy.

(7:50) One tip that I’m going to slightly disagree with is the advice to look for values on the endcaps. That’s not quite true. Again going back to my wine steward days, often these endcaps were paid displays bought by distributors or wineries with contracts negotiated at the corporate level. The grocery stores gets a sweet deal to promote these high volume wines in a high traffic location at the end of the aisle. While sometimes, they will pass the savings they’re getting onto the consumers, mostly these are high margin wines that just pad the store’s bottom line.

(8:32) Another tip that I’m going to disagree with is the advocacy for Vivino. This is just a personal misgiving but I’m highly suspicious of many of these crowd source review apps. They are extremely ripe for gaming–especially by large corporations with big marketing departments that want to promote positive rankings.

Just like with Yelp, companies are going to use these apps to influence consumers. But, unlike Yelp, many of these wine apps haven’t invested millions of dollars into dedicated fraud-detection teams and software algorithms to try to weed out the gaming. Also, these apps tend to revert back to the lowest common denominator with mass-produced and highly marketed wines rising to the top of the ratings while smaller family wineries often get overlooked.

But the idea of keeping your smartphone handy is not bad advice and I’m not completely against review sites.

The Wine-Searcher app is terrific for finding great deals. When I saw that my local wine shop had the Otis Kenyon Matchless Red at $20.99 (before coupon), I jumped on it because this bottle averages $29 at most retailers.

Personally, I think the most valuable app to have on your phone is Wine-Searcher. Not only do they tell you the average price of a wine (so you know if you’re getting a good deal or not) but they link to professional critic scores (which has their own pratfalls, I know) as well as the crowd sourced CellarTracker site.

While Cellar Tracker is also potentially game-able, the average user on that site tends not to be the typical buyers of mass-produced supermarket wines. This seems to make it less of a marketing target for corporations compared to Vivino. Also, you are more likely to have actual written reviews of the wines being rated (instead of vague and useless notes of “Yummy!”). These reviews tend to be much more helpful in figuring out if a wine matches your style.

(9:30) Dave and Sandi conduct a fun exercise of checking out the wine selection at places that don’t really have a wine focus. Well worth listening to see what they found at a Shell gas station, Walmart, Grocery Outlet and others.

Interview with Lenny Redé

Lenny, center left, at my recent blind tasting battle pitting the Pinot noirs of Joe Wagner against several Oregon wines.

(19:30) The first part of the interview goes into Lenny’s background–including his work in the restaurant industry and time teaching at Le Cordon Bleu and the Northwest Wine Academy.

(24:30) One key distinction of local wine shops that Lenny highlights is that often the folks working at these small shops are the same people buying the wine. This is a big difference compared to grocery stores and large chains like Costco where the buying decisions are made by corporate buyers.

Essentially this means that when you walk into a small local shop, virtually every wine on the shelf is something that has been personally vetted. Someone tasted that wine and said, “Yes, this is a good wine that I want to bring into my store. This is a wine that I want to share with my customers.” That is a powerful endorsement and is world’s apart from the endcap displays at grocery stores that are there because a corporate buyer got cut a deal to feature them.

Don’t Be Afraid To Be Honest

(27:01) Another great piece of advice from Lenny is to never be afraid to tell the steward (or restaurant sommelier) your budget. The steward/somm’s goal is always to get you the best wine they can for that price point. This is advice that I regularly use myself when I play the Somm Game.

(31:06) Sandi asks Lenny what happens when he makes a recommendation that backfires and what wine drinkers should do. Lenny notes all the different variables involved that can impact people’s tastes and how they experience a wine. All great points but one thing I wished he touched on was the need of consumers to be honest about recommendations they didn’t like.

A steward’s goal is to build a relationship with their guests. In many ways they are detectives trying to figure out your tastes. Every clue you can give them from what you absolutely loved and, especially, what wines didn’t appeal to you is immensely valuable. They’re human and taste is personal. A steward may misinterpret some of your clues and recommend a bottle that just doesn’t work. That is perfectly okay and most good wine shops will gladly accept that return. But they’re going to want to get their next recommendation right on the money so let them know what didn’t work.

Where To Find Value and Quality

I’ll need to check out Lenny’s recommendation of Left Coast Cellar’s Pinot blanc but I wholeheartedly agree with him that Oregon Pinot blanc is delicious!

(35:55) Lenny is asked about some fun alternatives to common wines like buttery Chards. He makes several great recommendations here including checking out the fantastic Pinot blancs coming out of Oregon.

(41:30) Dave asks Lenny his thoughts on the best budget wines out there, especially under $20. He gives some great background on how the Washington wine industry is different from California and where people can find great value here. Lenny also highlights some of the deals with private labels and second labels from established producers–or “happy hour wines” as he calls them.

(44:40) Lenny is very excited at the quality of white wines coming out of Washington and encourages people to look at the Ancient Lakes area. Among reds, Malbec and Cabernet Franc are high on his list. Yes! Another person on the Washington Cab Franc train.

Final Thoughts

My favorite thing about the Decanted podcast is the “real world” perspective of Dave & Sandi. They approach the tasting events they attend and their interviews in much the same way that most regular, normal wine lovers would. When you get knee deep in the wine world, it is so easy to get caught up in a “bubble” that skews your perceptions. It’s particularly easy to get a bit jaded while looking at the world through the lens of wine being a business.

But at its heart, wine is fun. Wine is inspiring and discovering it is an adventure. The folks at Decanted get that and allow their listeners to get caught up in their own fun and adventure of discovering wine.

Seriously, always scope out a “home base” first thing at a tasting before the crowds hit.
I wished I had taken Decanted’s advice when I attended The New Vintage this year.

However, Decanted is still rooted in the realism of what every day wine drinkers experience hunting for good bottles at reasonable prices–as well as dealing with some of the more frustrating aspects of attending wine events (crowds, palate fatigue, etc). The pro-tips they give on how to maximize your enjoyment at these events and when visiting tasting rooms is solid advice that comes from their own personal experience.

Going Forward

As a young podcast, I hope they continue with their narrative story telling and sharing their experiences at wine events. They seem to have a good pulse on what’s happening and which events are worth attending so, selfishly, I would love to hear in their podcasts about future plans and upcoming events they are planning to attend. That would be a great heads up for tastings that I’d want to check out myself.

One constructive suggestion I have is regarding the audio music that plays during their narrative voice overs. Admittedly I don’t know if it is because of my podcast player (Overcast) but sometimes the music is a bit too loud and competes for attention with their narration.

But that is a small thing and overall I enthusiastically recommend folks check out the Decanted podcast!

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Geek Notes — Top Audiobooks on California Wine History

Amber LeBeau in Geek Notes, Napa Valley, Wine Knowledge

Published on November 11, 2018

Every month I have a Geek Notes feature on upcoming wine books that I’m excited about. A subscriber that is visually impaired once shared to me how he unfortunately can’t enjoy those features as much since his printed book reading days are past him. That gave me the idea to look into what is available in audio formats.

While I haven’t done many audiobooks myself, my wife has long been a fan of them for her work commutes. And really, when you think about it, aren’t audiobooks just very long podcasts?

With that, let’s take a look at my top 5 picks for audiobooks about California wine history available on Audible.

Gallo Be Thy Name: The Inside Story of How One Family Rose to Dominate the U.S. Wine Market by Jerome Tuccille with Grainger Hines narrating.

First published in 2009, Tuccille’s work documents the family history of Ernest & Julio Gallo and how they turned a small post-prohibition winery into a global empire. I’m honestly shocked that the Gallos’ story hasn’t been turned into a Netflix miniseries. There is tons of drama here–not the least of which is the possible murder-suicide committed by Ernest & Julio’s father, Joe Gallo, with their mother Susie.

But beyond the drama and family intrigue is a thoroughly engrossing case study in wine business–especially in the American market. While it is very easy to poo poo Gallo wines today, there is no denying their continued success. Savvy business acumen that responded to changing dynamics in consumers’ tastes drove that success.

Ernest & Julio had almost an intuitive sense about what Americans wanted to drink and they delivered it. That savvy is still on display by their descendants who continue to grow the Gallo empire with new acquisitions and expansions.

A Man and His Mountain: The Everyman Who Created Kendall-Jackson and Became America’s Greatest Wine Entrepreneur by Edward Humes with Mel Foster narrating.

I have not read this one yet but I can see this being similar to Tuccille’s work, absent the murder intrigue and family drama. For wine students wanting to understand the American market, you need to understand the figures who have had their finger prints all over it.

Like Ernest & Julio, Jess Jackson built an empire. But his start was world’s apart from the Gallos. A lawyer by training, Jackson purchased a pear and walnut farm in Lake County in 1974 to give him a change of pace as a gentleman farmer. He planted some vines which he sold to wineries like Fetzer. When Fetzer unexpectedly cancelled a large order on him one vintage, Jackson decided to make wine from the grapes himself. This was the birth of the Kendall-Jackson Vintner’s Reserve Chardonnay that has gone on to be a 3 million+ case behemoth.

The background of the author, Edward Humes, also jumped out to me. Following a long career as an investigative journalist, he’s written several highly acclaimed books covering a broad spectrum of topics such as Garbology: Our Dirty Love Affair with Trash, Force of Nature: The Unlikely Story of Wal-Mart’s Green Revolution and Mississippi Mud: Southern Justice and the Dixie Mafia. This is not the typical resume of a wine book writer which, for me, adds a lot of intrigue to this book.

Judgment of Paris: California vs. France and the Historic 1976 Paris Tasting That Revolutionized Wine by George M. Taber with Sean Runnette narrating.

Some of the wineries that participated at the famous 1976 Judgement of Paris wine tasting event.

Taber’s 2005 book has long been a favorite of mine. While I haven’t dived into them yet, his other wine books are high on my “to read” list.

To Cork or Not To Cork: Tradition, Romance, Science, and the Battle for the Wine Bottle

A Toast to Bargain Wines: How Innovators, Iconoclasts, and Winemaking Revolutionaries Are Changing the Way the World Drinks

In Search of Bacchus: Wanderings in the Wonderful World of Wine Tourism

It’s hard to know where the American wine industry would be today if the 1976 Paris tasting didn’t happen, or if Taber wasn’t there for Time magazine to report back. Robert Mondavi was still actively promoting American wines but did the 1976 tasting help spark his joint venture with Baron Philippe Rothschild that became Opus One?

The Baron’s 1970 Château Mouton-Rothschild was one of the French wines that unexpectedly lost in the blind tasting to an upstart from California (in this case, Warren Winiarski’s Stag’s Leap Wine Cellars). Coming only three years after Rothschild’s dogged petitioning finally got his Second Growth estate elevated up to First Growth, it’s fascinating to wonder how those dominoes fell to lead him to invest so heavily into California.

Now Taber’s book doesn’t really go off into that kind of speculation and tangent. But he does provide some great background details about the California wineries that took part (Stag’s Leap, Ridge, Heitz, Clos du Val, Mayacamas, Freemark Abbey, Ch. Montelena, Chalone, Spring Mountain Vineyards, Veedercrest and David Bruce) as well as the general state of the California wine industry at the time. Most importantly he provides context to an event that undoubtedly was a pivotal moment in not only Californian, but also American, wine history.

The House of Mondavi: The Rise and Fall of an American Wine Dynasty by Julia Flynn Siler with Alan Sklar narrating.

Photo by scottsdale9. Uploaded to Wikimedia Commons under CC-BY-SA-4.0

Robert Mondavi with author Pat Montandon in 1981 at the Premier Napa Valley Auction.

Speaking of Robert Mondavi, his story and family drama would also make a very interest Netflix series. It’s still jaw dropping to think about how fast the forced sale and corporate takeover of the Mondavi Winery by Constellation Brands happened back in 2004.

Even though the empire’s collapse was rapid, there were smoldering cinders burning long before the ruble. While they never came to blows like Robert and his brother Peter famously once did, the infighting among Robert’s children–Tim, Michael and Marcia–played just as much of a role in shaping the Mondavi family narrative.

Siler’s work touches on all that as well as the family’s early history dating back to Cesare Mondavi’s arrival in the US from his native Italy. But the major focus of the book is the charismatic force of Robert Mondavi. Like the Gallos, Jess Jackson and Martin Ray, it’s hard to see the American wine industry being what it is today without his legacy.

Napa: The Story of an American Eden by James Conaway with John Morgan narrating.

This book is part of a series that Conway has written about the history and potential future of Napa Valley. The other two books are The Far Side Of Eden (2003) and Napa at Last Light: America’s Eden in an Age of Calamity (2018) with The Far Side of Eden not yet available in audio format.

Photo by Schmiebel. Uploaded to Wikimedia Commons under CC-BY-SA-3.0

A black-crowned night heron fishing in the Napa watershed. Concern for the habitat of this bird and other animals fueled support for Napa Prop C. which aimed to curb vineyard development in the hills of the valley that feed into the watershed.

I just started reading the hard copy version of this book. I was inspired to pick it up after listening to Levi Dalton’s interview with James Conway on episode 446 of his I’ll Drink To That! podcast.

Prior to his great interview with Dalton, Conway was already on my radar after reading his very biting essay for The Atlantic from March of this year titled “Rich People Are Ruining Wine”. A lot of this was happening during the political battle surrounding Napa’s Prop C ballot measure that aimed to limit vineyard development on hillsides that would have impacted the watershed of the Napa river.

Following a lot of heated debate from both sides, the measure ultimately lost in this June’s election–49.1% to 50.9%. Listening to Conway’s interview with Dalton and reading the first few chapters of this book, it seems that the war over Prop C was just another chapter in the endless story of the battle for the soul of Napa.

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Wine Media Musings

Amber LeBeau in General

Published on November 9, 2018

Today the Wine Bloggers Conference announced it was renaming itself as the Wine Media Conference. In the official announcement, Allan Wright of Zephyr Conferences highlighted a panel discussion from Day 2 of this year’s conference where the question was asked “Is the Wine Bloggers Conference appropriately named?”

Logo courtesy of https://www.winemediaconference.org/

It was the opinion of Tom Wark from the Fermentation Wine Blog that the conference wasn’t–which was a sentiment that the leadership of the conference has been harboring for sometime. As Wright explained in the announcement,

Blogging is simply one form of communication and the reality is almost all blogger attendees at the conference also engage in social media. Many also do other forms of wine writing, either for print magazines, online magazines, or wineries. Wine Media Conference more accurately reflects what our attendees do.

Just as importantly, the change to Wine Media Conference is designed to be more welcoming to those who do not blog but do communicate about wine. This includes social media influencers, non-blogging wine writers, and those who work in communications in the wine industry. — Allan Wright, 11/9/2018

The announcement was also made on the conference’s public Facebook group where I shared my own concerns–namely that I likely wouldn’t have originally signed up to attend something called a “Wine Media Conference.”

What is Wine Media?

Much like how a group of people can pick out different flavors and aromas in the same wine, the same word can have different connotations to various people. The dictionary definition of “media” offers one tasting note: “the means of communication, as radio and television, newspapers, magazines, and the Internet, that reach or influence people widely.”

Though I don’t know how influential those multiple copies of Wine Spectator where with those empty cocktail glasses.

The “reach or influence people widely” part is what resonates most with me and colors my view of “Wine Media”. Here I see an echelon of established publications like Wine Spectator, Wine Enthusiast, Wine Advocate, Decanter, Wine Business Monthly or online mediums like SevenFifty Daily, VinePair and WineSearcher.com.

I see the work of notable critics and writers like Jancis Robinson’s Purple Pages, Vinous Media, JebDunnuck.com, Jeff Leve’s Wine Cellar Insider, JamesSuckling.com, Allen Meadows’ Burghound, etc.

And I do see some blogs in that realm such as Tom Wark’s Fermentation, Jamie Goode’s Wine Anorak and Alder Yarrow’s Vinography. Though he is now a prominent writer for Wine Enthusiast, I would also add Sean Sullivan’s Washington Wine Report to that list as well.

But I certainly do not see myself in that ballpark.

As I think back to my apprehension of being a relatively new blogger attending my first conference this year, I know that even the idea of considering myself “Wine Media” would have been a non-starter for me.

I’m not “Wine Media”. I’m not Jancis Robinson. I haven’t been blogging for a decade-plus like Goode, Yarrow and Co. I’m a just a geek who sits at home drinking wine, reading wine books and writing about what excites me at a particular moment.

The idea of a “Wine Media Conference” would have seemed too exclusive to include me.

Inclusively Exclusive

In contrast, the idea of attending something called the “Wine Bloggers Conference” felt approachable and inviting. Being part of a community of wine bloggers felt attainable. It was my hope in attending that I could find other people like me that I could relate to. Much to my delight, I did.

One idea for future conferences would be to have the name tags note how many previous conferences a person has attended. That would be a great way to seek out more newbies or know who you should ask questions of.

One of the pleasant surprises for me while attending the conference was how many fellow conference newbies there were. I got a chance to meet folks like Noelle Harman (Outwines), Anne Keery (Aspiring Winos), Earle Dutton (Equality365) and more who, like me, were relatively new to wine blogging. It was immensely rewarding listening to their perspectives–their successes and stresses as well as the lessons and bumps they’ve learned along the way. Coupled with the tools and insights that I got from veteran bloggers and seminars, I know that I left the conference a better blogger than I was when I arrived.

It would have been unfortunate to miss that because of the limitations and exclusionary feel of the name “Wine Media”.

While all bloggers want to grow their readership–and will use things like social media to help expand their reach–the reality is that the vast majority of us will never come close to the dictionary media definition of widely reaching and influencing people.

And, honestly, not all of us may even want to be “influencers”–at least not in the sense that is in vogue today. Some of us may just want to have fun geeking and writing about wine.

Will those perspectives get smothered underneath the tarp of “Wine Media”?

The Need For “Fresh Blood” and Inclusion

Many podcasters and videographers are still blogging their journey with wine–just via audio or visual mediums.
Also, most episodes usually include show notes (like this example from Decanted’s recent podcast) that are basically blog posts.

I understand the need to be inclusive–because the world of wine and wine communication is constantly expanding. Another great surprise from the conference was being introduced to some great new podcasts like the Weekly Wine Show and Decanted Podcast.

I wholeheartedly support the conference’s desire to see more participation from podcasters. The same with videographers as their work on YouTube is opening up a whole new realm for wine education. While I’m admittedly skeptical about the extent of influence that Instagram, Pinterest and other social media channels which limit context have, I eagerly want to learn more from individuals active in those venues about their experiences and insights that may abate that skepticism.

Plus, it seems like the conference has seen significant turnover in attendees. It makes sense that they would want to inject it with fresh blood.

A Bleeding of Wine Bloggers

Prior to the start of this year’s Wine Bloggers Conference, Tom Wark made several poignant observations about the waning interest and declining numbers in wine blogging. While 2018 saw a little bit of a bump, Wark noted how differently the list of attendees for this year’s conference has looked compared to years past.

Those of us who have been following and reading wine blogs since their start, we can look at a partial list of attendees at the upcoming conference and notice that no more than a small handful of those folks who started out blogging during the format’s peak time of interest are attending the conference. It’s understandable. On the one hand, many of these people no longer blog. Others may still be blogging, but no longer find interest in the conference. — Tom Wark, Fermentation Wine Blog, 9/10/2018

There hasn’t been much study into why we’ve seen a steady decline of interest in wine blogs–though David Morrison of The Wine Gourd has some thoughts and data. A lot of it does seem to be the changing landscape of wine communication.

But if we’re already “bleeding out” wine bloggers, how effective will an infusion of new blood be if, instead of “clotting” the loss, we’re excluding new platelets? Will the number of other wine communicators who attend offset all the newbie wine bloggers who may now feel excluded?

That will be a challenge for Zephyr Conferences to tackle in their messaging and promotion of the newly renamed conference. Not everyone is going to share the same definition or “tasting note” of what is welcomed as “wine media”.

Show, Don’t Tell

I don’t want this post to give the impression that I’m downplaying or denigrating the role of bloggers like myself. Nor am I saying that we’re necessarily inferior to traditional wine media. We’re still wine communicators but, the majority of us (myself included), are certainly far less established than the traditional wine media.

Though sometimes you can have multi-platinum albums and still end up just being Nickelback.

It’s like the difference between a garage band and a rock star with multi-platinum albums. This is the crux of my apprehension with adopting the name of “Wine Media”.

While our “garage band” of wine bloggers are most definitely musicians like the rock stars of wine media, it feels far too presumptuous to claim the title of “rock star” on our own. This isn’t about talent or worth. It’s about proving yourself on the larger stage.

Someday I would love to be spoken of in the same breath as Allen Meadows, Tom Wark, Jamie Goode, Jancis Robinson, etc. But I would never place myself in that sentence. I need to earn my place in that peer class and pay my dues along the way.

The same day that the Wine Bloggers Conference had the panel asking the question about whether the conference was appropriately named, Lewis Perdue gave the keynote address. Stemming from his journalistic background of working at the Washington Post, Wine Business Monthly and now publishing Wine Industry Insight, a central theme of Perdue’s talk was about building trust with your readership–building credibility.

Building Credibility

This is what a musician does with every gig they play, every song they record. They don’t step out of the garage and onto the stage to tell the world that they’re a rock star. They go out and they prove it, paving the way for others to bestow that title on them.

As bloggers, we are building our credibility with every post. Some of us may be content to stay in the garage and play for family and friends. Others may want to move on to gigs that will take them to increasingly larger arenas.

Some of those bloggers may eventually become “rock stars” of wine media. But the path to that stage won’t be paved with telling the world that they’re “Wine Media”.

It will be by showing it.