Tag Archives: I’ll Drink To That!

How Can We Make Virtual Wine Tastings Less Sucky?

Amber LeBeau in Wine marketing, Wine Tasting

Published on April 11, 2020

Note: This piece was mentioned in Meiningers Wine Business International’s April 15th, 2020 article “Can virtual wine tastings be saved?” by Robert Joseph

The last few weeks, I’ve been wrapping my head around the new abnormal. This has included indulging in the smorgasbord of virtual wine events that have sprung up everywhere. They’re fairly easy to find via social media and handy calendar pages. But while several events, such as Master of Wine Rebecca Gibb’s Lockdown Wine Quiz, have been terrific distractions, most of the virtual wine tastings held by wineries have been absolute duds.

Which has really bummed me out.

I was very high on this idea. Virtual tastings seemed like an excellent way for wineries to stay connected while generating revenue with the sale of VT wines for the events.

While sommeliers, retailers and bloggers have also been hosting virtual wine tastings of their own, I focused on winery VTs to see how they were adapting to this platform. But after sitting in on numerous virtual tastings (or watching the post-broadcast YouTube recording) from wineries big and small, US, Australia, UK, France–one consistent theme emerged.

Most of these events are boring as hell.

I’ve not seen a winery publicize data from their virtual tastings. But for the ones that have conducted multiple events, I’m willing to bet that they’re already seeing a participation drop as we move from novelty to reality.

However, rather than scrap the idea altogether, we should take a critical look at where these events may be falling short.

Other writers, such as Antonio from Wine and Other Stories, have offered feedback and suggestions from a consumer’s POV. But I want to focus on how these virtual tastings are likely failing with their two main objectives (building connections & generating revenue)–and how we can reframe them to make them more effective.

It’s hard to make a connection when you’re missing the critical connecting link.

This is the Achilles’ heel of winery virtual wine tastings. They want to “bond” and connect with consumers over bottles of wine that the person on the other side of the screen probably doesn’t have. Even tastings that are tied to wine club shipments or special VT kits are hampered by limitations as most people don’t want to open up multiple bottles at once. And you certainly can’t bank on everyone having a Coravin at home.

Few things increase the “suckitude” of a virtual wine tasting more than listening to folks go on and on about a wine that you’re not tasting. It doesn’t feel like a chat or a connection. At best, it’s a wine review of something that you might be interested in buying in the future.

But consumers don’t want to devote much time and attention listening to wine reviews. Think of why digital-savvy wineries tend to keep their “About this Wine” video clips reasonably short. You lose people’s interest droning on about wines that they’re not tasting.

Sometimes, you even lose it while they are tasting.

The goal shouldn’t be to connect over the wine but to connect with the people.

Now we’re not going to abandon objective #2 (generate revenue) completely. But if wineries want to make virtual wine tastings a long term success then they have to divest from the “tasting” part that’s limiting their reach. Instead, we need to start thinking of these events as FaceTime Podcasts.

Every winery should make it a priority to check out Levi Dalton’s I’ll Drink to That! podcast before they even think of doing another virtual wine tasting. These fireside chats with winemakers and other industry folks are chockful of best practices on how to maintain a wine lover’s interest for an hour (or more).

Many episodes of IDTT start with a special offer to buy a wine from the featured guest.

I haven’t yet hunted down a bottle of Hanno Zilliken’s Saarburger Rausch Riesling but this winery is still top of mind even 5 years after I first listened to this episode.

But that single wine is never the focus, nor are the chats ever bogged down with tasting notes and minutiae–even though they can get plenty geeky. Instead, Dalton keeps the attention on the person behind the wines. And it’s not just the stories or anecdotes that are superb. In the interactions between Dalton and his guests, you get a feel of their personality and presence. They become real and more than just a name or label.

There’s scarcely an episode of IDTT featuring a winemaker which doesn’t make me more interested in finding that producer’s wines. Even if I don’t immediately buy them, seeds have been planted that make their brands more likely to blossom, top-of-mind, when I see them on a wine list or retail shelf.

Before even tasting a drop of their wine, a connection has been forged.

Now think of combining that seed-planting with digital video and interactive platforms.

The advantage of a virtual wine tasting is that folks can see the winemaker interacting in real-time. They can ask questions and have them answered live on screen. That’s freaking cool and we should be excited about this potential.

These are powerful tools to build strong connections with consumers. So why limit them to just people who already know your brand and have pre-bought your wine?

You want the reach and effectiveness of a podcast. The difference between a virtual wine tasting and a “FaceTime Podcast” is like fishing with a small hand net vs. a large casting one.

Cast with a bigger net. Broaden your web event’s topic.

By far, one of the better virtual wine tastings I watched was done by Elizabeth Vianna of Chimney Rock Winery in the Stags Leap District. Now, yes, I am admittedly biased because I clearly adore Chimney Rock wines. But over the past few weeks, I’ve sat through at least a half-dozen virtual tastings, FB and IG live events done by other wineries I equally love that were thoroughly lackluster.

I want to highlight Chimney Rock’s tasting because it has both the inherent limitations of VTs (focus on a pre-sale kit of wines) as well as the tantalizing hints of what a good “FaceTime Podcast” could be like.

While talking about the four wines in front of her, Vianna kept dropping intriguing tidbits that spoke to broader topics about vintages, blending, aging wine, etc. While answering questions from the audience, more fertile themes emerged that could be their own dedicated topic for future events.

For example.

(6:33) Ying & Yang of blending hillside fruit vs. valley fruit

(8:06) The “Lazy Winemaker Vintages” of 2013, 2014, 2015

(17:34) When should I drink this wine?

(20:50) Why Cab is king

(21:50) Winemakers as interpreters instead of creators, aka “What happened in 2012”

(27:25) The 2011 vintage, aka “What would happen if Napa Valley had Bordeaux weather in a tough year.”

(40:04) White wines for red wine drinkers

All of these could be done inclusively while still prominently featuring a winery’s wines.

Picture promoting this kind of an event.

The 2013, 2014 and 2015 vintages produced some spectacular wines in the Napa Valley. With droughts and Mother Nature doing a lot of the heavy lifting, these vintages are playfully nicknamed “The Lazy Winemaker Vintages.” Join us this Saturday, April 4th, with your favorite 2013-2015 Napa wine as our winemaker answers your questions and takes you through what made these years special. Don’t have a bottle handy? We’ve got you covered [link to store], but you can bring anything you like.

Throughout the event, you’re featuring your wines from those vintages but they’re more like “product placement” props. People are still seeing the labels and getting your insights on how the vintages shaped those wines. There’s plenty of seeds being planted to intrigue the consumer. However, because the focus is on the vintages, rather than those specific wines, the audience doesn’t feel left out or that the event isn’t relevant to them if they’re not tasting the exact same wine you are.

Also, your content becomes way more useful and searchable for people to discover down the road. A YouTube video with strong keywords in the title like “Why Cabernet Sauvignon is King in Napa Valley” is going to get a lot more views over the years than “Live Tasting Event April 4th” or “March Wine Club Shipment Live Event”.

Long term vs. short term thinking

The current en vogue of virtual wine tastings built around wine club shipments and VT kits might produce some short-term revenue. I don’t discount that that is incredibly important right now.

But their inherent limitations still mean that you’re fishing with a small net that’s not going to get much bigger. And you’re relying on those existing consumers to stay interested enough in the “virtual tasting” format to continue participating. While it’s too early to have any concrete data, the shelf life for VTs doesn’t seem very promising.

But the potential of these online tools is extremely promising. We just need to continue to innovate and experiment on how we use them.

The key to remember is that even when you’re not selling bottles, you’re still selling your brand. You’re selling your passion, personality and insights.

You’re planting seeds.

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Geek Notes — Champagne superlatives and exceptions (Part I) Montagne de Reims

Amber LeBeau in Champagne, Geek Notes, Wine Knowledge

Published on January 12, 2020

Be sure to check out Part II on the Vallée de la Marne and Part III on the Côte des Blancs.

I want to do something a little similar to my post on the 8 Myths about the Sherry Solera System that even Wine Geeks Believe. Rather than myths per se, we’re going to tackle the “Butter Knife Knowledge” that a lot of folks have about Champagne.

19th-century map of the Montagne de Reims. Most of the Grand Crus are visible on the right side of the map, following the tree line down to the Marne river.
Also featured are the villages of the Perle Blanche, Petite Montagne and part of the Vallée de l’Ardre which we’ll talk about below.

If you ask most wine geeks what are the regions of Champagne, you’ll probably get an answer like this:

Montagne de Reims – Known for Pinot noir
Côte des Blancs – Known for Chardonnay
Vallée de la Marne – Known for Pinot Meunier

If they know a little bit more, they’ll throw in the Côte des Sézanne (known for Chardonnay) and the Côte des Bar in the Aube (known for Pinot noir).

None of that is wrong.

But it’s very incomplete and could certainly use a few whetstones. For one, each of those regions that are known for something all have significant exceptions. There are villages or even entire sub-regions that are dominated by other grape varieties.

Map of the Montagne de Reims from the Union des Maisons de Champagne website.

Many times the exceptions are driven by changes in soils and topography. This will consequentially impact the styles of wines coming from these areas. Understanding the exceptions–and why they are exceptions–is vital to having a sharper knowledge about Champagne.

So lets cut through the haze and geek out a bit. My tools for this journey are:

Union des Maisons de Champagne website which notes that there are actually 17 regions in Champagne and gives planting details.

Tomas’s Wine Blog which is, by far, one of the most extensive and worthwhile resource on the individual villages (all 319 of them) of Champagne. Seriously, if you love Champagne, you need to bookmark this page.

Peter Liem’s Champagne. It’s one of the Five Essential Books On Champagne precisely because it dives deep into the many subregions and exceptions of Champagne–giving you fantastic details on why they are exceptions. The box set also includes reproductions of Louis Larmat’s maps of Champagne which are a wine geek’s wet dream.

I’m not kidding about those Larmat maps. Below is a short YouTube video (2:57) made by someone from K & L wine merchants that got their hands on an old copy of the maps from Moët & Chandon. Liem’s book includes the same seven maps–minus the special Moët vineyard annotations.

Part I-Montagne de Reims

Note: Today we’re just going to cover the exceptions and unique terroir of the Montagne de Reims. Now would be a good time to have a map like this of the villages handy to follow the geekery.

The superlative about the Montagne de Reims is that the area produces powerful Pinot noir-based Champagne. It’s a reputation well earned by wines from the Grand Cru villages of Ambonnay, Bouzy, Louvois, Verzenay, Verzy, Puisieulx, Beaumont-sur-Vesle and Mailly. Here you’ll find some of the most highly regarded Pinot noir vineyards in Champagne. This includes names such as Krug’s Clos du Amobonnay, Egly-Ouriet’s Les Crayères, André Clouet’s Les Clos, Pierre Paillard’s Les Maillerettes and Mumm de Verzenay.

Champagne from the northern Grand Cru of Mailly.

But the Montagne de Reims is far from monolithic. For one thing, it’s not even really a mountain. Rather it’s a broad plateau (the Grande Montagne) with a series of hills and valleys encircling Reims.

The Grand Crus on the north and eastern segment (Mailly, Verzenay, Verzy, Beaumont-sur-Vesle, Puisieulx and Sillery) have mostly north-facing slopes which produce distinctly different Pinots than those from the south-facing slopes of Ambonnay, Bouzy and Louvois.

While the northern Pinots are still powerful, the root of their power comes more from their firm structure. Among their southern brethren, that power comes from the rich depth of fruit. This is why you see more still red Coteaux Champenois coming from these southern Grand Crus.

But it’s those unique north and north-east facing slopes that brings us to our first notable exception in Montagne de Reims. Sillery.

Across the broader Grande Montagne de Reims we have around 57% Pinot noir, 30% Chardonnay and 13% Pinot Meunier planted. However, in Sillery, Chardonnay leads the pack with almost 60% of plantings. The Champagne house Ruinart, which is well known for its Chardonnay-dominant Champagnes makes Sillery Chardonnay a major component of its prestige cuvée, Dom Ruinart.

In this GrapeRadio video with the cellarmaster of Ruinart, Frédéric Panaiotis, they touch on the distinctiveness of Sillery Chardonnay (3:25)–as well as that of nearby Puisieulx and Verzenay–compared to the Côte des Blancs. These Montagne de Reims Chardonnays, grown in prime Pinot noir territory, have more depth and body which puts their own unique imprint on a wine.

BTW, if you want even more hard-core geeking, check out my Geek Notes on GuildSomm’s interviews with Ruinart’s Frédéric Panaiotis about the process of Champagne and follow up.

Perle Blanche

While not officially recognized as a sub-region of the Montagne de Reims, sandwiched between the northern & southern Grand Crus is a cluster of four premier cru villages known as the Perle Blanche.

Villers-Marmery
Trépail
Billy-le-Grand
Vaudemange

Like the Côte des Blancs (as well as Côte de Beaune), the Perle Blanche vineyards face east and southeast. Here they catch the gentle morning sun before the heat of the day. While there is a deep bed of chalk throughout the Montagne de Reims, its influences are felt more keenly in the very thin topsoils of these premier crus. Trépail and Villers-Marmery particularly stand out with more than 90% of their vineyards (nearly 100% in Villers-Marmery) turned over to Chardonnay grapes that are highly prized by producers such as David Léclapart, Pehu-Simonet and Deutz.

The vlogger, My Man in Champagne, featured David Pehu in an interview (1:54) among his vines in Villers-Marmery. This will give you a good feel for the Perle Blanche.

Backwoods Meunier

Pinot Meunier is such an underrated grape variety in Champagne even though it plays an important role in many of Champagne’s most successful non-vintage blends–most notably Krug’s Grande Cuvée and Moët’s Brut Imperial (up to 40% some releases). The calling card of this grape is its ability to bud late but ripen early. This helps it escape the viticultural hazards of bud-killing springtime frost as well as diluting harvest rains.

However, climate change and warmer vintages are stirring up concerns that maybe Meunier ripens a little too early. While blocking MLF may help to retain freshness, it’s likely that the sites with north-facing slopes that have a prolonged growing season will become even more treasured for Pinot Meunier.

Vineyards in Chigny-les-Roses in the northwestern part of the Grande Montagne.

In the Grande Montagne de Reims, Meunier country starts just west of the Grand Cru village of Mailly with the notable premier cru of Ludes. The grape becomes even more important, accounting for almost 60% of plantings, in fellow 1ers Chigny-les-Roses and Trois-Puits.

While these villages don’t often show up on labels, their vineyards (and Meunier) are highly valued by large Champagne houses. Among them, notable names such as Cattier (Armand de Brignac/Ace of Spades), Canard-Duchêne, Laurent-Perrier and Taittinger.

Just a little southwest (heading towards the Vallée de la Marne) is the autre cru village of Germaine. Here Pinot Meunier makes up around 96% of all plantings and is an important source of grapes for Moët & Chandon.

These villages are so under-the-radar that’s it tough to find videos featuring their vineyards.

Instead, I’m going to show you a fun one (1:32) from Benoît Tarlant of Champagne Tarlant. This was filmed in the autre cru village of Œuilly, on the other side of the river from Montagne de Reims in the Vallée de la Marne Rive Gauche.

We’ll talk about the Vallée de la Marne in part II of this series. The north-facing slopes of the Rive Gauche in this frost-prone valley is a natural home for Pinot Meunier. What I love about this video is that you can see how tiny Meunier clusters are. It also gives great insights into what a stressful vintage 2012 was.

Massif de Saint-Thierry

The most northern vineyards in all of Champagne are located northwest of the city of Reims. This is another area of prime Pinot Meunier real estate. The grape makes up around 54% of plantings, followed by Pinot noir (29%) and Chardonnay (17%).

The autre cru of Cauroy-lès-Hermonville is almost entirely planted to just Meunier (99.3%), followed by Villers-Franqueux (83%) and Pouillon (70%).

Even the Massif de Saint-Thierry’s most well-known village, the autre cru Merfy, is paced by Pinot Meunier leading the pack with 45% of plantings–trailed by Pinot noir (35%) and Chardonnay (20%). Here the acclaimed grower-producer Chartogne-Taillet makes several highly regarded Champagnes including the vineyard-designated Les Alliées made from 100% old-vine Meunier.

All of Chartogne-Taillet’s vineyard series wines highlight the unique sand and clay soils of Merfy and Massif de Saint-Thierry. In the case of Les Alliées, the topsoil is a type of black sand that is hardly ever seen in Champagne. Levi Dalton had a fascinating interview with Alexandre Chartogne during episode 209 of his I’ll Drink to That! podcast that is well worth a listen.

Vesle et Ardre and Petite Montagne

However, the true “heart” of Meunier country in the Montagne Reims is a little further west. Here you’ll find the river valleys of the Vesle et Ardre and the hills of the Petite Montagne. Across this entire region, Meunier holds sway–representing 61% of plantings.

Like the Vallée de la Marne, early spring frost is an issue. Similarly, you tend to see the proportion of Pinot Meunier increase the more west that you go. The grape reaches its apex in the westernmost vineyards of the Vallée de l’Ardre. Also, as in the Massif de Saint-Thierry and Marne Valley, sand plays a considerable role in the terroir.

All the premier crus are clustered in the Petite Montagne, located just west of the city of Reims. These include Pargny-lès-Reims (77% Pinot Meunier), Sermiers (69% PM) and Coulommes-la-Montagne (65% PM) as well as the 100% Chardonnay dominant village of Bezannes. (Note that the UMC curiously classifies Bezannes as part of the Massif de Saint-Thierry)

Les Béguines from Jérôme Prévost’s La Closerie. Such a bloody gorgeous wine. Definitely one of the best Champagnes that I’ve ever had.

The only village of the Vesle et Ardre and Petite Montagne where Pinot noir has any sort of stronghold is the premier cru of Écueil. Planted to 76% Pinot noir, this village is an important source for the houses of Frédéric Savart and Nicolas Maillart.

A common denominator among most of these villages is the prevalence of north and north-east facing slopes.

This is true with the most notable village of the Petite Montagne, the autre cru Gueux. Pinot Meunier-dominant (84.5%), followed by Pinot noir (11.7%) and Chardonnay (3.8%), Gueux is the home of Jérôme Prévost’s La Closerie and his Les Béguines vineyard.

Prévost’s Les Béguines cuvée, almost entirely Meunier (some releases will have a tiny amount Pinot gris or Chardonnay blended in), is widely credited with reigniting interest in the grape variety. It’s certainly a wine that everyone should have on their “Must-Try” list.

Right after the Chartogne interview, Levi Dalton followed it up with an IDTT episode featuring Jérôme Prévost. Again, well worth a listen.

Monts de Berru

We’ll wrap up our overview of the exceptions to Pinot noir’s dominance in the Montagne de Reims by looking at the area’s most overlooked sub-region–the Monts de Berru. This tiny cluster of five villages, located in the hills east of Reims, are the easternmost vineyards of the Montagne de Reims. Only a few villages in the Côte des Bar and the Vitryat sub-region of the Côte des Blancs extend further east.

Map from By Anonymous - Ludendorff, E. (1919) My War Wemories, 1914–1918, Vol II, London: Hutchinson OCLC: 609577443., Public Domain

Located just east of Reims, the Monts de Berru saw a lot of fighting during WWI, particularly during the Battle of the Hills.
The 5 Champagne villages are highlighted on this map which notes French offensive gains during April & May of 1917.

Now given their northern and easterly location, you can probably guess which grape variety thrives here.

Chardonnay.

Across the 5 villages, it represents 92% of all plantings with the autre crus of Pontfaverger-Moronvilliers (100% Chardonnay going almost entirely to Moët & Chandon) and Nogent-l’Abbesse (99% of plantings) virtually exclusive to Chardonnay.

The one outlier is the north-eastern village of Selles that is planted to 94% Pinot Meunier and 6% Chardonnay. Here, too, Moët & Chandon seems to be the most significant purchaser of grapes from this autre cru.

Another Champagne house that source grapes from the Monts de Berru is Pommery as well as Pol Roger which owns vineyards in the namesake village of Berru.

Takeaways

Don’t fret. The next few parts in this series covering the exceptions of the Vallée de la Marne, Côte des Blancs and the Aube won’t be nearly as long. However, the Montagne de Reims was the best starting point to reframe folk’s thinking about the regions of Champagne.

It’s entirely too simplistic to say that the Montagne de Reims is “known for Pinot noir.” This is particularly true when there are notable Grand Cru and premier cru villages that stand out for other varieties.

The biggest reason why this “Butter Knife Knowledge” of Champagne is so pervasive is that, historically, we don’t really think that deeply about the terroir of Champagne. This is largely because the big négociant brands of Champagnes–which dominate the market–rarely talk about terroir at all.

We’re so used to thinking of Champagne as a blend of dozens, if not hundreds of villages, that it doesn’t seem like it’s worth the bother. On back labels and tech sheets, the best you ever get from most large houses is that the Chardonnay came from the Côte des Blancs, the Pinot noir from the Montagne de Reims and the Meunier from the Vallée de la Marne.

The divorcing of Champagne from terroir was a major theme of Robert Waters’ book Bursting Bubbles and it’s truly a bubble that needs to be burst.

Though only from an “autre cru”, the wines of Chartogne-Taillet exploring the terroir of Merfy shows that the Champagnes of the Massif de Saint-Thierry can stand up to any Grand Cru.

That’s a big reason why I wanted to do this series. I wanted to highlight the villages with distinctive terroir that makes them exceptions to the superlatives.

But beyond just reading about these exceptions, you need to taste. I highly encourage Champagne lovers to explore the many growers who produce single cru and single-vineyard wines. This is another area where Tomas’s wine blog is such a fantastic resource. Near the bottom of each village profile, Tomas lists many of the growers and négociants who produce wine from each place.

The Christie’s Encyclopedia of Champagne and Sparkling Wine will also list the villages of most growers in their producer profiles. Additionally, they note many individual growers that tend to be the most expressive of a cru’s terroir. These are all tremendous tools to help sharpen your understanding of Champagne.

Till next time! Tchin-Tchin!

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2018 SpitBucket Year in Review

Amber LeBeau in General, Millennials

Published on January 12, 2019

I just returned from vacation and am working on my blogging calendar for 2019. As I plan my content goals for the year, I decided to take a look back at what I did in 2018.

Winemaker dinner with Chris Loeliger of TruthTeller Winery and the Wine Fool at the 2018 Wine Bloggers Conference.
Going through my Google Photos, this one jumped out to me as an apt summary of 2018.

While I technically started this blog back in 2016, I didn’t dedicate myself to full-time writing until last year. I spent a good chunk of 2018 feeling my way through and figuring out what I enjoyed writing about–as well as what resonated with readers. I’m a bit shocked at how much my traffic and subscription rate has jumped over these past 12 months and am very humbled by the support.

So as I look back on 2018, I’m also going to share a few of my thoughts on what content I’ll be producing going forward. The primary purpose of this blog will always be to serve as a study tool as I work on my WSET Diploma. But I am an inquisitive geek and a slutty boozer so it’s hard not to write about other alcohols that catch my attention. They also seem to grab the attention of readers (and search engines) as my top posts by traffic reveal.

The 8 Most Read Posts on SpitBucket for 2018

1) Apothic Brew Wine Review — Published on April 8, 2018
2) What We Know So Far About the Master Sommelier Cheating Scandal — Published on October 14, 2018
3) Johnnie Walker “White Walker” Limited Edition Scotch Review — Published on October 15, 2018
4) 60 Second Whiskey Review — Tullamore DEW Caribbean Rum Cask Finish — Published on March 9, 2018
5) Wine Clubs Done Right — Published on January 14, 2018
6) 60 Second Whiskey Review – Alexander Murray — Published on November 28, 2017
7) 60 Second Whiskey Reviews — Jameson Caskmates IPA edition — Published on January 20, 2018
8) Why I Buy Bordeaux Futures — Published on July 11, 2018

Some Thoughts

For several weeks after the MS scandal hits, folks were searching for details about Reggie Narito, the somm at the heart of the scandal
Screenshot from Narito’s public blog.
https://rnarito.wordpress.com/

I’m quite surprised by how much traffic I still get on the Alexander Murray whiskey review. I wrote that piece back in 2017 and get weekly, if not daily, hits on it. While I’m not very familiar with search engine optimization (and only recently learned about how readability plays into SEO rankings), it’s clear that a lot of people are searching for info on this relatively obscure independent bottler.

Likewise, the eruption of the Master Sommelier scandal drew big interest from search engines. I also benefited from having my article picked up by various news aggregators like Wine Industry Insight and Flipboard. Admittedly, Flipboard is a platform (like Pinterest) that I still haven’t figured out. I plan on spending some time this year learning more about them.

My early January post about deciding to join the Tablas Creek wine club took off when Jason Haas wrote about it on the Tablas Creek Vineyard Blog. I was very shocked and honored that Haas would even read, much less seriously consider, the viewpoints of a random blogger. But as I learned in my continuing journey as a wine club member, this is just par for the course with the Tablas Creek team’s outstanding engagement of their customers.

It’s clear that they are continually striving to improve and actively want to hear from consumers. They’re not hiding out in some ivory tower or behind a moat-like tasting bar. The folks at Tablas Creek make wine because they enjoy it and want to share that joy with others. This is a big reason why they, along with Rabbit Ridge, are one of the few wineries on Twitter that are worth following.

It’s not all Champagne and Bordeaux

Working at grocery stores and wine shops, you learn quickly that the vast majority of wine drinkers don’t necessarily drink the same things you enjoy. You can respond to that in two ways–get stuck up and snobbish about it or try to understand what makes wines like Apothic Brew or its whiskey barrel aged brethren appealing.

The fluorescent glow of Mamamango in the glass was a bit weird.

I prefer to take the latter approach which is why you’ll find me researching the backstory of wines like Apothic Brew, Capriccio Bubbly Sangria, Mamamango, Blanc de Bleu and non-alcoholic wines with just as much attention as I do for my reviews of Petrus, Lynch-Bages, Giscours, Krug Clos du Mesnil, Perrier-Jouët Belle Epoque or Louis XV Rose.

Going forward, I will continue my exploration of new wine trends that emerge. While I am sincerely dreading the advent of cannabis wine, I will nonetheless try it–for science.

A Few of My Favorite Posts from 2018

These articles might not have gotten the search engine traffic that my whiskey and other wine posts did, but they were ones that I had fun writing. They’re also the posts that I think most convey who I am as a wine writer and my general approach to wine.

January

Snooty or Flute-y? — Published on January 13, 2018
Champagne Masters and their Bull Shit — Published on January 22, 2018
Don’t Be a Jackass and Blindly Listen to Bloggers — Published on January 25, 2018
Thought Bubbles – How to Geek Out About Champagne — Published on January 29, 2018
Cab is King but for how long? — Published on January 31, 2018

So apparently I was a bit feisty back in January (and drinking a lot of Champagne). While I’ve always had little tolerance for know-it-alls or folks who dish out bad advice–my language is usually not that stark.

Still, I stand by those words I wrote back then regarding the ridiculous assertations of so-called “wine prophets” and bloggers who aim to stir anxiety and doubt in newbie wine drinkers. These folks don’t do anything to improve the dialogue around wine or promote exploration. They deserve to be taken down a peg or two. And I sincerely hope that if I ever stray that far that someone will come along and knock me down as well.

February-March

Under the (Social Media) Influence — Published on February 13, 2018
What’s fine (and not so fine) about Vegan Wines — Published on February 25, 2018
Wine Competitions — Should Wine Drinkers Care? — Published on February 28, 2018
The Mastery of Bob Betz — Published on March 5, 2018
Jancis Robinson — The Beyoncé of Wine — Published on March 8, 2018
The Legend of W.B. Bridgman — Published on March 31, 2018

As I mentioned in my note about the Apothic Brew review, being in the trenches in retail gives you a lot of insight that you don’t glean from wine books or blogs. The typical wine consumer thinks about wine in a completely different way than most wine writers. That experience fuels my skepticism about the true reach and influence of “influencers”.

I noted in a later post in November, What’s The Point In Writing Wine Reviews?, that I never once had a customer come up to me on the floor with blog review or seeking a wine that they said they saw on Instagram and Twitter. Never. In contrast, nearly every day I had customers looking for a wine they had at a restaurant. When major newspapers or magazines came out with their yearly “Best of…” lists, they were also far more likely to bring people in than a blog or social media posting.

In October, I may have annoyed my fellow bloggers at the Wine Blogger Conference when I told a few winemakers that if I were running a winery, I would focus more on the influencers at national and regional publications as well as getting my wine on by-the-glass programs at restaurants. I would also enter every wine competition I could find because, even though these competitions really shouldn’t have the influence that they do, consumers respond to seeing shiny medals on bottles.

Putting the Pieces Together

A highlight of my year was being invited to Betz Winery where I got a personal lesson on Washington State terroir by Bob Betz and head winemaker Louis Skinner.

Though the posts in March are genuinely some of my favorites. I love getting knee deep into the history of influential figures in wine. Wine lovers across the globe should know about people like Bob Betz, W.B. Bridgman and (in later articles) Martin Ray and Nathan Fay. The world of wine is a quilt with many people contributing to the stitches that keep it together. It’s easy to focus on the patches, but to understand the quiltwork, you have to look at the stitching.

My piece on Jancis Robinson, though, has a bit of a personal bent that goes beyond an academic profile. This one I keep prominently featured in my Author Bio because anyone wishing to understand who I am as a wine writer is well served by understanding the immeasurable influence that Jancis Robinson has had on my career.

April-June

Why I Don’t Use Scores — Published on April 4, 2018
Playing the Somm Game in Vegas — Published on May 7, 2018
Naked and Foolish — Published on May 21, 2018
Pink Washing in the Booze Industry for Pride Month — Published on June 24, 2018

Still can’t get over the jackpot I scored playing the Somm Game when I was in Las Vegas this past May.
It pretty much made up for the disappointment of the 2018 Wine Spectator Grand Tour.

I also keep a link to Why I Don’t Use Scores in my bio as it is an indelible part of my approach to reviewing wine. I know I’m sacrificing traffic and backlinks by not providing magical numbers that wineries can tweet about or feature on their sites. Likewise, I’m sure many PR firms scan over postings like this that convey my love/hate relationship with reviews only to close their browser tab quickly. Frankly, I could care less.

Perhaps it’s privilege in that, with my wife’s career, I don’t need to make an income from writing. I don’t need to count on a steady stream of free wine samples for topics to write about. Truthfully, I prefer paying for the wine that I review or the events I attend because I feel that it gives me a better grounding in measuring their value.

I rate with my wallet instead of with scores because that is how most regular wine consumers judge wine. Did the bottle give you enough pleasure to merit its cost? Great, that’s was a good bottle for you. It doesn’t matter what points it got from a critic. Nor how many stars it had on an easily gameable rating system (Naked and Foolish).

While as a blogger this view is thoroughly self-defeating, I can’t ever see myself straying from the mantra of “Ignore the noise (i.e. bloggers like me) and trust your palate”. I’m not here to tell you what you should buy or how you should drink. I’m just geeking out over whatever is tickling my fancy at one particular moment in time.

September-October

Birth Year Wine Myopics — Published on September 6, 2018
Zinfandel — The “Craft Beer” of American Wine — Published on September 11, 2018
The Fanatical But Forgotten Legacy of Martin Ray — Published on September 29, 2018
The Wine Industry’s Reckoning With Millennials — Published on October 8, 2018
Race From The Bottom — How Should Wine Regions Break Into New Markets? — Published on October 25, 2018

A drum that I will continue to beat loudly in my writings is that the biggest threat to the wine industry over the next several years will be the “Boredom Factor” of the next generation. In 2019, Millennials will outnumber Baby Boomers as the largest demographic in the US. As I touched on back in my January post Cab is King but for how long? and in The Wine Industry’s Reckoning With Millennials, wineries are foolish to rest their laurels on the old-standbys of Cabernet Sauvignon and Chardonnay.

Millennials crave new experiences and are notorious for getting bored quickly. We crave uniqueness and distinction. As the influence of Baby Boomers and Gen Xers fade from dominance, wineries are going to have to figure out how to stand out from the pack of “same ole, same ole.” The wineries and wine regions that aren’t planning for this (or, worse, doubling down on the old guard) are going to struggle mightily.

November

Pitting these Joe Wagner wines against various Oregon Pinot noirs in a blind tasting yielded some surprising results.

Wine Media Musings — Published on November 9, 2018
Viva La Vida New Zealand — The Coldplay of the wine world? — Published on November 13, 2018
What’s The Point In Writing Wine Reviews? — Published on November 15, 2018
Joe Wagner vs the Oregon Volcano — Published on November 30, 2018

While I’m coming around to the Wine Bloggers Conference’s name change to Wine Media Conference, I still hold a lot of the same sentiments I expressed in Wine Media Musings. The mantra Show, Don’t Tell is another one that I’m not likely to abandon. I see little need to puff up my credentials or try to claim a title of “Wine Media” for myself. I’m a writer. I’m a communicator. But ultimately it will be readers like you who decide what is Wine Media and what is just noise. My job is merely to put my head down, do my due diligence and work, and create content that will hopefully show that it’s credible and original.

December

The Hits, Misses and Mehs of Wine Reviews — Published on December 10, 2018
Stop Scaring the Newbies — A Look at the Wine Hierarchy of Needs — Published on December 16, 2018
Winery Tasting Notes Done Right — Published on December 17, 2018
Nathan Fay’s Leap of Faith — Published on December 31, 2018

Image source https://medium.com/@crypto_maven/bitcoin-maslows-hierarchy-of-needs-7bf1be0a366c

The Wine Hierarchy of Needs.
Original image from Bitcoin & Maslow’s Hierarchy of Needs. Drawing by Kenneth buddha Jeans with text added.

I’ll try to make a New Year’s resolution to stop writing about wine reviews for 2019. But I will say that posts like The Hits, Misses and Mehs of Wine Reviews have done a lot to solidify in my mind just what the hell I’m doing here. Even though I often draw on my experiences working retail, at restaurants and wineries for posts, at my core, I’m just a regular wine consumer like most of you. It’ll always be hard to separate from that mindset when I deal with wine reviews as well as winery tasting notes.

While there are aspects of those things that are undoubtedly helpful for consumers making buying decisions–a lot of it is also a heap of bullshit. (Sorry, must be a January-thing)

Finally, two of these year-end posts–the Wine Hierarchy of Needs and my piece on Nathan Fay–were my absolute favorites posts that I’ve written on this blog to date. It felt good to end the year on a high note.

My Favorite 60 Second Reviews of 2018

I went back and forth about whether or not I wanted to do a Top Wines of the Year post. Ultimately I decided against it for a few reasons. For one, I haven’t yet published my reviews on all the great wines I had last year–especially from the past three months. While I have my tasting notes written down, the Geekery sections take longer to do because I’m a stickler for research and fact-checking. I want to find multiple sources beyond just a winery’s website for details I publish. This means that many of the wines I review are ones that I might have had several days or weeks prior. (I do consider that when I make verdict calls relating to a wine’s aging potential or pratfalls.)

The second reason is that I don’t want this blog to be all about reviews. In general, I try to post reviews only around 2 to 3 times a week with the bulk of my articles being on other wine topics. For me, it will always be about the Geekery section. So while I will likely do 60 Second reviews in 2019 with the same frequency as last year, I may turn more of them into Getting Geeky with… posts.

With that said, this list below is not necessarily my favorite wines of the year (though many of them were excellent) but of the posts that I had the most fun researching for the Geekery section.

I learned a lot about Beaucastel’s approach to blending while researching this post.

Winderlea Shea Pinot noir — Published on January 29, 2018
Pierre Gerbais L’Originale — Published on January 31, 2018
Domaine Coquard Loison Fleurot Chambolle-Musigny — Published on February 28, 2018
Guardian Newsprint Cabernet Sauvignon — Published on March 14, 2018
Gorman Evil Twin — Published on March 15, 2018
2000 Beaucastel Châteauneuf-du-Pape — Published on April 9, 2018
2004 Nicolas Joly Coulée de Serrant — Published on April 21, 2018
Domaine des Pins St. Amour Les Pierres — Published on April 23, 2018
WillaKenzie Pinot blanc — Published on May 8, 2018
2007 Efeste Final-Final — Published on August 22, 2018
Adobe Road Bavarian Lion Cabernet Sauvignon — Published on September 28, 2018
Ch. de la Perriere Brouilly — Published on October 9, 2018
DeLille 2015 Rose (Can Rosés Age?) — Published on October 17, 2018
La Rioja Alta Gran Reserva 904 — Published on November 17, 2018
Accordini Ripasso — Published on November 19, 2018

Speaking of Getting Geeky

Few posts convey the spirit and focus of SpitBucket more than my Getting Geeky and Geek Notes features. Here is where I get down and dirty with the type of material that wine students pursuing higher levels of wine certification should aim to master. They make up a good chunk of the 350+ posts that I’ve written so far so I will narrow this down to just my ten favorites of each from this past year.

Geek Notes

This section changed focus in the latter half of the year. Previously, I used Geek Notes as a curated news feed featuring interesting weblinks with added commentary. After attending the Wine Bloggers/Media Conference in October, I realized that I needed to come up with a game plan for my social media channels. I moved the curated new feed over to the SpitBucket Facebook page and refocused Geek Notes to highlight useful study aides like podcasts, maps, videos and books for wine students.

Out of all the features that I do on the blog, this is the area that I will be increasing the frequency of my postings the most for 2019.

A section of the Grand Crus of Barolo map with the full version at http://www.jdemeven.cz/wine/Barolo_map.pdf

Killer Clos Vougeot Map — Published on January 9, 2018
I’ll Drink To That! Episode 331 Featuring Greg Harrington — Published on August 23, 2018
UK Wine Show Episode 111 with Ian D’Agata — Published on September 23, 2018
Super Cool Map of Barolo Crus — Published on September 30, 2018
Grape Radio Episode 391 Interview with Hubert de Boüard of Ch. Angélus — Published on October 10, 2018
Insider’s Peek Into Champagne — Published on November 7, 2018
Top Audiobooks on California Wine History — Published on November 11, 2018
Five Essential Books On Champagne — Published on December 5, 2018
The Process of Champagne GuildSomm Podcast — Published on December 8, 2018
More Champagne with GuildSomm Podcast — Published on December 22, 2018

Additionally, in 2018 I launched my Keeping up with the Joneses in Burgundy series which dives into the family lineage and connection of Burgundy estates. I started with the Boillot family and have completed cheat sheets on the Morey, Gros, Coche and Leflaive families as well. I will definitely continue producing more of these posts over the next several months.

Wine Events of 2018 and Some Personal News

Last year I had the opportunity to attend many fun wine events. Some were great (like the Wine Bloggers/Media Conference and Hospice du Rhone) while others (like the most recent Wine Spectator Grand Tour and Taste Washington’s New Vintage) were a bit of a dud.

Meeting Master of Wine Morgan Twain-Peterson of Bedrock at the Hospice du Rhone was another highlight of the year for me.

Walla Walla Musings — Published on February 15, 2018
Quilceda Creek Release Party — Published on March 18, 2018
Event Review — The New Vintage at Taste Washington — Published on March 27, 2018
Event Review — Washington vs The World Seminar — Published on March 29, 2018
Event Review — Stags’ Leap Winery Dinner — Published on April 22, 2018
Hospice du Rhône Weekend 2018 — Published on April 30, 2018
Déjà Vu at the Wine Spectator Grand Tour — Published on June 2, 2018
Getting Ready (and a bit nervous) For WBC18! — Published on October 3, 2018

My schedule of events for 2019 will be quite a bit different from last year. My wife and I are moving to Paris sometime in March as she takes on a new job opportunity in France. I will be making frequent trips back to the US to see family and work on a research project about the Stags Leap District AVA. But I’m not sure which events I’ll be able to attend–at least in the United States.

I do have my tickets already booked for the 2019 Wine Media Conference in the Hunter Valley this October, so that is a definite. I will also be transferring my WSET Diploma course work to London for an online/intensive classroom block schedule. This will give me a chance to explore some of the various wine events going on that side of the pond. Stay tuned!

Bordeaux Futures Posts

While I’ll likely never score as great of a deal as I did for the 2015 Ch. Margaux, I’ll still be a regular buyer of Bordeaux futures.

I started my coverage of the 2017 Bordeaux Futures campaign on May 1st of last year with an examination of the offers on Ch. Palmer, Valandraud, Fombrauge and Haut-Batailley. I completed 15 more posts, covering the offers of 64 chateaux, before it got too late into the year for futures offers to be relevant.

While my post Why I Buy Bordeaux Futures was one of my most popular of the year, admittedly I’m not certain if I want to continue this series with coverage on the 2018 campaign. These posts take a considerable amount of time to research and write and, overall, they don’t seem to get much readership.

But I will still be buying futures and doing this research on my own. I’ll likely do a modified version of the series in more of a summary format of the offers. I don’t need to necessarily repeat the geekery sections for each estate. I can shift that focus to individual Getting Geeky with... posts as I did for the 2007 Léoville Poyferré and 2008 Sarget de Gruaud-Larose.

However, if you were a fan of my coverage on the 2017 Bordeaux Futures campaign, I would love to get some feedback in the comments below.

Book Reviews

One area that I want to make a commitment to work on is posting more book reviews of useful wine books. Last year I only completed four.

Bursting Bubbles: A Secret History of Champagne and the Rise of the Great Growers by Robert Walters — Published on January 16, 2018
Rosé Wine: The Guide to Drinking Pink by Jennifer Simonetti-Bryan — Published on January 27, 2018
Washington Wines and Wineries: The Essential Guide by Paul Gregutt — Published on March 15, 2018
Oregon Wine Country Stories: Decoding the Grape by Kenneth Friedenreich — Published on August 20, 2018

While these are a bit of work, they are a lot of fun to write. I’m such a bibliophile that few things give me more joy than a highlighter and a good wine book. Writing these reviews is a way for me to relieve the delight of discovery I had when I first read them. They’re also terrific learning tools as I inevitably pick up something new (as I did with Oregon Wine Country Stories) when I go back to the text to write a review.

I’m going to set a goal of posting at least one book review a month for 2019. Some of these may be new books but most will probably be old favorites that I feel are particularly of benefit for wine students. I also enjoy putting together the Geek Notes for the Five Essential Books On Champagne and will continue that this year with listings of essential books on Bordeaux, Burgundy, Italian Wine, Winemaking and more.

Onto 2019!

So that is my look back at 2018 and thoughts for this year. Thank you to everyone who has subscribed as well as follow me on Twitter, Facebook and Instagram. I had a lot of fun last year and look forward to more geeking in 2019!

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Geek Notes — Five Essential Books On Champagne

Amber LeBeau in Book Reviews, Champagne, Geek Notes, Wine Knowledge

Published on December 5, 2018

Champagne is the benchmark for all sparkling wine. Any wine student studying for advance certifications needs to be able to explain what makes Champagne unique. They also should be familiar with important producers–both big houses and influential growers.

Important Champagne books

While there are certainly online resources available, few things top a great reference book that can be highlighted and annotated to your heart’s content.

One of the best tips for wine students (especially on a budget) is to check out the Used Book offerings on Amazon. Often you can find great deals on wine books that are just gently used. This lets you save your extra spending money for more wine to taste.

Since the prices of used books change depending on availability, I’m listing the current best price at time of writing. However, it is often a good idea to bookmark the page of a book that you’re interested in and check periodically to see if a better price becomes available.

Here are the five most essential books on Champagne that every wine student should have.

Christie’s World Encyclopedia of Champagne & Sparkling Wine by Tom Stevenson & Master of Wine Essi Avellan (Used starting at $29.97)

The Christie’s encyclopedia is ground zero for understanding the basics about Champagne (production methods, styles, grape varieties, etc). But, even better, it is a launching pad for understanding the world of sparkling wine at large and seeing how Champagne fits in that framework.

While Champagne will always be a big focus of most wine exams, as my friend Noelle Harman of Outwines discovered in her prep work for Unit 5 of the WSET Diploma, you do need to have a breadth of knowledge of other sparklers.

In her recent exam, not only was she blind tasted on a Prosecco and sparkling Shiraz from Barossa but she also had to answer theory questions on Crémant de Limoux and the transfer method that was developed for German Sekt but became hugely popular in Australia & New Zealand. While there are tons of books on Champagne, I’ve yet to find another book that extensively covers these other sparkling wines as well as the Christie’s encyclopedia.

Changes in the new edition

Global warming has made England an exciting region for sparkling wine. The revised edition of Christie’s Encyclopedia has 17 page devoted to the sparklers of the British Isles.

Tom Stevenson wrote the first Christie’s Encyclopedia of Champagne & Sparkling Wine back in the late 1990s. That edition tallied 335 pages while the newest edition (2013) has 528 pages with more than half of those pages covering other notable sparkling wine regions like England, Franciacorta, Tasmania and more. The new edition also has a fresh perspective and feel with the addition of Champagne specialist Essi Avellan as a significant contributor.

In addition to covering the terroir and characteristics of more than 50 different regions, the Christie’s encyclopedia also includes over 1,600 producer profiles. The profiles are particularly helpful with the major Champagne houses as they go into detail about the “house style” and typical blend composition of many of their wines.

Champagne [Boxed Book & Map Set]: The Essential Guide to the Wines, Producers, and Terroirs of the Iconic Region by Peter Liem. (Used starting $36.57)

The long time scribe of the outstanding site ChampagneGuide.net, Peter Liem is the first author I’ve came across that has taken a Burgundian approach towards examining the terroirs of Champagne.

For a region that is so dominated by big Champagne houses who blend fruit from dozens (if not hundreds) of sites, it’s easy to consider terroir an afterthought. After all, isn’t Champagne all about the blend?

But Champagne does have terroir and as grower Champagnes become more available, wine lovers across the globe are now able to taste the difference in a wine made from Cramant versus a wine made from Mailly.

In-depth Terroir

Several of the most delicious Champagnes I’ve had this year have came from the Côte des Bar–like this 100% Pinot blanc from Pierre Gerbais.
Yet, historically, this region has always been considered the “backwoods” of Champagne and is given very little attention in wine books.

Liem’s work goes far beyond just the the terroir of the 17 Grand Cru villages but deep into the difference among the different areas of the Côte des Blancs, Montagne de Reims, the Grande Vallée, the Vallée de la Marne, Côteaux Sud d’Épernay, Côteaux du Morin, Côte de Sézanne, Vitryat, Montgueux and the Côte des Bar.

Most books on Champagne don’t even acknowledge 6 of those 10 sub-regions of Champagne!

Not only does Liem discuss these differences but he highlights the producers and vineyards that are notable in each. No other book on Champagne goes to this level of detail or shines a light quite as brightly on the various terroirs and vineyards of Champagne.

The best comparisons to Liem’s Champagne are some of the great, in-depth works on the vineyards of Burgundy like Marie-Hélène Landrieu-Lussigny and Sylvain Pitiot’s The Climats and Lieux-dits of the Great Vineyards of Burgundy, Jasper Morris’ Inside Burgundy and Remington Norman’s Grand Cru: The Great Wines of Burgundy Through the Perspective of Its Finest Vineyards.

Liem’s book also comes with prints of Louis Larmat’s vineyard maps from the 1940s. While I’m a big advocate of buying used books, these maps are worth paying a little more to get a new edition. This way you are guaranteed getting the prints in good condition. I’m not kidding when I say that these maps are like a wine geek’s wet dream.

Bursting Bubbles: A Secret History of Champagne and the Rise of the Great Growers by Robert Walters (New available for $18.14)

I did a full review of Bursting Bubbles earlier this year and it remains one of the most thought-provoking books that I’ve read about wine.

If you think I get snarky about Dom Perignon, wait till you read Walters take on the myths surrounding him and the marketing of his namesake wine.

Walters believes that over the years that Champagne has lost its soul under the dominance of the big Champagne houses. While he claims that the intent of his book is not to be “an exercise in Grandes Marques bashing”, he definitely heaps a fair amount of scorn on the winemaking, viticulture and marketing practices that have elevated the Grandes Marques to their great successes.

Throughout the book he “debunks” various myths about Champagne (some of which I personally disagree with him on) as well as interviews many of influential figures of the Grower Champagne movement.

While there is value in Bursting Bubbles from a critical thinking perspective, it is in those interviews where this book becomes essential for wine students. There is no denying the importance of the Grower Champagne movement in not only changing the market but also changing the way people think about Champagne. Growers have been key drivers in getting people to think of Champagne as a wine and not just a party bottle.

Serious students of wine need to be familiar with people like Pascal Agrapart, Anselme Selosse, Francis Egly, Jérôme Prévost and Emmanuel Lassaigne. Walters not only brings you into their world but puts their work into context. While other Champagne books (like Christie’s, Peter Liem’s and David White’s) will often have profile blurbs on these producers, they don’t highlight why you need to pay attention to what these producers are doing like Bursting Bubbles does.

Champagne: How the World’s Most Glamorous Wine Triumphed Over War and Hard Times by Don and Petie Kladstrup. (Used starting at $1.90)

In wine studies, it’s so easy to get caught up in the technical details of terroir, grape varieties and winemaking that you lose sight of a fundamental truth. Wine is made by people.

Of course, the land and the climate play a role but the only way that the grape makes its way to the glass is through the hands of men and women. Their efforts, their story, marks every bottle like fingerprints. To truly understand a wine–any wine–you need to understand the people behind it.

During the height of World War I, when the vineyards and streets of Champagne were literal battlefields, the Champenois descended underground and lived in the caves that were used to aged Champagne.
This photo shows a makeshift school that was set up in the caves of the Champagne house Mumm.

While there are great history books about Champagne (one of which I’ll mention next), no one has yet brought to life the people of Champagne quite as well as the Kladstrups do in Champagne.

Set against the backdrops of the many wars that have scarred the region–particularly in the 19th & 20th century–the Kladstrups share the Champenois’ perseverance over these troubles. Even when things were at their bleakest, the people of Champagne kept soldiering on, producing the wine that shares their name and heritage.

If you wonder why wine folks have a tough time taking sparkling wines like Korbel, Cook’s and Andre’s (so called California “champagnes”) seriously, read this book. I guarantee that you will never use the word Champagne “semi-generically” again.

It’s not about snobbery or marketing. It’s about respect.

But First, Champagne: A Modern Guide to the World’s Favorite Wine by David White (Used starting at $6.00)

David White is known for founding the blog Terroirist. He gives a great interview with Levi Dalton on the I’ll Drink To That! podcast about his motivations for writing this book. While he acknowledges that there are lots of books about Champagne out on the market, he noticed that there wasn’t one that was deep on content but still accessible like a pocket guide.

While the producer profiles in the “pocket guide” section of the book overlaps with the Christie and Liem’s books (though, yes, much more accessible) where White’s book becomes essential is with his in-depth coverage on the history of the Champagne region.

A Tour of History

A watershed moment for sparkling Champagne was in 1728 when Louis XV struck down the laws that prohibited shipping wine in bottles. Prior to this, all French wines had to be shipped in casks.
Soon after, as White’s book notes, the first dedicated Champagne houses were founded with Ruinart (1729) and Chanoine Frères (1730).

The first section of the book (Champagne Through The Ages) has six chapters covering the history of the Champagne region beginning with Roman times and then the Franks to Champagne’s heritage as a still red wine. It continues on to the step-by-step evolution of Champagne as a sparkling wine. These extensively detailed chapters highlights the truth that sparkling Champagne was never truly invented. It was crafted–by many hands sculpting it piece by piece, innovation by innovation.

There are certainly other books that touch on these history details like Hugh Johnson’s Vintage: The Story of Wine (no longer in print), Kolleen M. Guy’s When Champagne Became French, Tilar J. Mazzeo’s The Widow Clicquot as well as previous books mentioned here. But they all approach Champagne’s history from different piecemeal perspectives while White’s work is a focused and chronological narrative.

I also love in his introduction how White aptly summarizes why Champagne is worth studying and worth enjoying.

“From dinner with friends to a child’s laughter or a lover’s embrace, every day has moments worth the warmth of reflection—and worthy of a toast.

Life is worth celebrating. And that’s why Champagne matters.” — David White, But First, Champagne

It is indeed and, yes, it does.

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Geek Notes — Top Audiobooks on California Wine History

Amber LeBeau in Geek Notes, Napa Valley, Wine Knowledge

Published on November 11, 2018

Every month I have a Geek Notes feature on upcoming wine books that I’m excited about. A subscriber that is visually impaired once shared to me how he unfortunately can’t enjoy those features as much since his printed book reading days are past him. That gave me the idea to look into what is available in audio formats.

While I haven’t done many audiobooks myself, my wife has long been a fan of them for her work commutes. And really, when you think about it, aren’t audiobooks just very long podcasts?

With that, let’s take a look at my top 5 picks for audiobooks about California wine history available on Audible.

Gallo Be Thy Name: The Inside Story of How One Family Rose to Dominate the U.S. Wine Market by Jerome Tuccille with Grainger Hines narrating.

First published in 2009, Tuccille’s work documents the family history of Ernest & Julio Gallo and how they turned a small post-prohibition winery into a global empire. I’m honestly shocked that the Gallos’ story hasn’t been turned into a Netflix miniseries. There is tons of drama here–not the least of which is the possible murder-suicide committed by Ernest & Julio’s father, Joe Gallo, with their mother Susie.

But beyond the drama and family intrigue is a thoroughly engrossing case study in wine business–especially in the American market. While it is very easy to poo poo Gallo wines today, there is no denying their continued success. Savvy business acumen that responded to changing dynamics in consumers’ tastes drove that success.

Ernest & Julio had almost an intuitive sense about what Americans wanted to drink and they delivered it. That savvy is still on display by their descendants who continue to grow the Gallo empire with new acquisitions and expansions.

A Man and His Mountain: The Everyman Who Created Kendall-Jackson and Became America’s Greatest Wine Entrepreneur by Edward Humes with Mel Foster narrating.

I have not read this one yet but I can see this being similar to Tuccille’s work, absent the murder intrigue and family drama. For wine students wanting to understand the American market, you need to understand the figures who have had their finger prints all over it.

Like Ernest & Julio, Jess Jackson built an empire. But his start was world’s apart from the Gallos. A lawyer by training, Jackson purchased a pear and walnut farm in Lake County in 1974 to give him a change of pace as a gentleman farmer. He planted some vines which he sold to wineries like Fetzer. When Fetzer unexpectedly cancelled a large order on him one vintage, Jackson decided to make wine from the grapes himself. This was the birth of the Kendall-Jackson Vintner’s Reserve Chardonnay that has gone on to be a 3 million+ case behemoth.

The background of the author, Edward Humes, also jumped out to me. Following a long career as an investigative journalist, he’s written several highly acclaimed books covering a broad spectrum of topics such as Garbology: Our Dirty Love Affair with Trash, Force of Nature: The Unlikely Story of Wal-Mart’s Green Revolution and Mississippi Mud: Southern Justice and the Dixie Mafia. This is not the typical resume of a wine book writer which, for me, adds a lot of intrigue to this book.

Judgment of Paris: California vs. France and the Historic 1976 Paris Tasting That Revolutionized Wine by George M. Taber with Sean Runnette narrating.

Some of the wineries that participated at the famous 1976 Judgement of Paris wine tasting event.

Taber’s 2005 book has long been a favorite of mine. While I haven’t dived into them yet, his other wine books are high on my “to read” list.

To Cork or Not To Cork: Tradition, Romance, Science, and the Battle for the Wine Bottle

A Toast to Bargain Wines: How Innovators, Iconoclasts, and Winemaking Revolutionaries Are Changing the Way the World Drinks

In Search of Bacchus: Wanderings in the Wonderful World of Wine Tourism

It’s hard to know where the American wine industry would be today if the 1976 Paris tasting didn’t happen, or if Taber wasn’t there for Time magazine to report back. Robert Mondavi was still actively promoting American wines but did the 1976 tasting help spark his joint venture with Baron Philippe Rothschild that became Opus One?

The Baron’s 1970 Château Mouton-Rothschild was one of the French wines that unexpectedly lost in the blind tasting to an upstart from California (in this case, Warren Winiarski’s Stag’s Leap Wine Cellars). Coming only three years after Rothschild’s dogged petitioning finally got his Second Growth estate elevated up to First Growth, it’s fascinating to wonder how those dominoes fell to lead him to invest so heavily into California.

Now Taber’s book doesn’t really go off into that kind of speculation and tangent. But he does provide some great background details about the California wineries that took part (Stag’s Leap, Ridge, Heitz, Clos du Val, Mayacamas, Freemark Abbey, Ch. Montelena, Chalone, Spring Mountain Vineyards, Veedercrest and David Bruce) as well as the general state of the California wine industry at the time. Most importantly he provides context to an event that undoubtedly was a pivotal moment in not only Californian, but also American, wine history.

The House of Mondavi: The Rise and Fall of an American Wine Dynasty by Julia Flynn Siler with Alan Sklar narrating.

Photo by scottsdale9. Uploaded to Wikimedia Commons under CC-BY-SA-4.0

Robert Mondavi with author Pat Montandon in 1981 at the Premier Napa Valley Auction.

Speaking of Robert Mondavi, his story and family drama would also make a very interest Netflix series. It’s still jaw dropping to think about how fast the forced sale and corporate takeover of the Mondavi Winery by Constellation Brands happened back in 2004.

Even though the empire’s collapse was rapid, there were smoldering cinders burning long before the ruble. While they never came to blows like Robert and his brother Peter famously once did, the infighting among Robert’s children–Tim, Michael and Marcia–played just as much of a role in shaping the Mondavi family narrative.

Siler’s work touches on all that as well as the family’s early history dating back to Cesare Mondavi’s arrival in the US from his native Italy. But the major focus of the book is the charismatic force of Robert Mondavi. Like the Gallos, Jess Jackson and Martin Ray, it’s hard to see the American wine industry being what it is today without his legacy.

Napa: The Story of an American Eden by James Conaway with John Morgan narrating.

This book is part of a series that Conway has written about the history and potential future of Napa Valley. The other two books are The Far Side Of Eden (2003) and Napa at Last Light: America’s Eden in an Age of Calamity (2018) with The Far Side of Eden not yet available in audio format.

Photo by Schmiebel. Uploaded to Wikimedia Commons under CC-BY-SA-3.0

A black-crowned night heron fishing in the Napa watershed. Concern for the habitat of this bird and other animals fueled support for Napa Prop C. which aimed to curb vineyard development in the hills of the valley that feed into the watershed.

I just started reading the hard copy version of this book. I was inspired to pick it up after listening to Levi Dalton’s interview with James Conway on episode 446 of his I’ll Drink To That! podcast.

Prior to his great interview with Dalton, Conway was already on my radar after reading his very biting essay for The Atlantic from March of this year titled “Rich People Are Ruining Wine”. A lot of this was happening during the political battle surrounding Napa’s Prop C ballot measure that aimed to limit vineyard development on hillsides that would have impacted the watershed of the Napa river.

Following a lot of heated debate from both sides, the measure ultimately lost in this June’s election–49.1% to 50.9%. Listening to Conway’s interview with Dalton and reading the first few chapters of this book, it seems that the war over Prop C was just another chapter in the endless story of the battle for the soul of Napa.

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Geek Notes 10/28/2018 — New Wine Books for November

Amber LeBeau in Geek Notes, Wine Knowledge, Wine marketing

Published on October 28, 2018

Let’s take a look at some new wine books coming out next month that are worth geeking out over.

Feel free to also take a gander at the titles profiled in previous months’ Geek Notes for October, September and August. With the holidays approaching, it’s never too early get ideas for great gifts.

Age Gets Better with Wine Third Edition by Richard Baxter. (Hardcover release November 1st, 2018)

Richard Baxter is a plastic surgeon who wrote his first edition of Age Gets Better with Wine back in, honestly, I don’t know.

The oldest date for the 1st edition I could find was in 2007 yet somehow the 2nd edition came out in 2002. My best guess is that the two years were probably switched by Amazon. However, the Google eBooks copy of the 2nd edition dates to 2009. So who knows?

Regardless, quite a bit has changed in our scientific understanding of wine so this 2018 revision will likely have a lot of new material.

This books intrigues me because of the objective approach it appears to take on the many conflicting studies about the role of wine and health. I’ve not had a chance to read either of the two previous editions but I think I’m going to pull the trigger on this one. Blogger Joey Casco of TheWineStalker.net had a great review of the second edition. Describing it as “a wine-science-history geek’s wet dream”, he posted a 2 minute review of the 2nd edition back in 2016.

What Makes a Wine Worth Drinking: In Praise of the Sublime by Terry Theise. (Hardcover release November 6th, 2018)

Terry Theise is a phenomenal importer who has played a huge role in introducing Americans to the exciting world of Grower Champagne. Additionally, he’s done much to bring attention to the high quality production of small family estates in Germany and Austria.

If you want to learn more about his story, Levi Dalton of I’ll Drink To That! podcast had a fantastic interview with Theise back in 2015 (1:50:22 length).

Pierre Gerbais, a fantastic grower Champagne from the Côte des Bar. The fact that we can find a lot of these gems more easily in the US is because of the efforts of Terry Theise.

Theise’s previous work, Reading between the Wines, was a mix of manifesto and anthology taken from his years of writings for his import catalogs. Now part of the Skurnik portfolio, Theise still regularly writes about vintage years, producer profiles and numerous (often humorous) rants about the world of wine.

Frequently in his writings, Theise expounds on the question that is the title of his current release What Makes a Wine Worth Drinking? What makes a bottle of wine worth the money to procure and the time spent cellaring and savoring? What makes anything worth putting into your body or sharing as part of a moment with loved ones?

Rarely do wine drinkers really stop to think about the answers to those questions. I suspect that Theise’s book will give a lot of food for thought and be a great read.

Good, Better, Best Wines, 2nd Edition: A No-nonsense Guide to Popular Wines by Carolyn Evans Hammond. (Paperback release November 13th, 2018)

This is the updated edition to Hammond’s 2010 release that dived into the world of mass-produced bulk brands and supermarket wines. With the link to the first edition, you can “look inside” and get an idea about her approach and the type of wines being reviewed.

In many ways, I applaud her snob-free approach but I do wonder what audience she is aiming for? Many of the folks who buy the Lindeman’s, Kendall Jackson, Fetzer and Sutter Home wines she reviews aren’t necessarily the folks who purchase wine guides.

While Constellation Brands’ famous Project Genome study of wine buyers found that nearly 1/5th of wine consumers felt “overwhelmed”, these folks were far more likely to seek info on the spot at a retail store versus searching the internet or seeking out a published wine guide.

Likewise, the near third of consumers who fall into the combined categories of “Traditionalists” and “Satisfied Sippers” are already buying their favorite mass produced wines being profiled here. It doesn’t seem likely that one writer’s opinion that Bulk Brand X is slightly better than Bulk Brand Y will sway many people.

Perhaps the 20% of Image Seekers and 12% of Enthusiasts who are more inclined to look at wine guides will be tempted but often these segments of consumers either eventually settle into “Traditionalists” and “Satisfied Sippers” or move beyond the $15 & under category this book focuses on.

Good, Better and Less Snobby

Photo by Robbie Belmonte. Uploaded to Wikimedia Commons under CC-BY-2.0

You may not like them or drink them but there is no denying that Gallo has done a masterful job of marketing and selling Barefoot Wines.

However, I do see this book being a huge benefit to students pursuing certifications such as the WSET Diploma level which focuses on the business of wine in Unit 1. Often these students need a bit of an “anti-snobbery” jolt to realize that the vast majority of wine drinkers don’t drink the same kind of wines we do.

In our rush to dismiss these wines, we often forget that there are reasons why things like Barefoot, Franzia and Apothic are top selling brands in the US.

I get it. They’re not my cup of tea either and I don’t vaguely hide my personal sentiments about them much on this blog.

But I do seek to understand them. This is why I give wines like Mamamanago, Apothic Brew, Capriccio and the like, just as much research and effort to figure them out as I do for Petrus and Cristal.

I see value in reading Carolyn Evans Hammond’s Good, Better, Best Wines as a window into the world of the “Traditionalists” and “Satisfied Sippers” and what they are drinking. While I don’t think anyone will ever quite cracked the code of how to convince these drinkers to “trade out”, much less “trade up”, we’ll never come close if we don’t first understand where they’re starting from.

Wine Reads: A Literary Anthology of Wine Writing edited by Jay McInerney. (Hardcover release November 13th, 2018)

I started geeking out over this book back in August when I was profiling Amira K. Makansi’s Literary Libations: What to Drink with What You Read.

Though he is the editor for this anthology, Jay McInerney has written several thoroughly entertaining wine books like Bacchus and Me: Adventures in the Wine Cellar, A Hedonist in the Cellar: Adventures in Wine and The Juice: Vinous Veritas–not to mention several other highly acclaimed works outside of wine.

He does contribute a chapter to Wine Reads which includes over 20 pieces of fiction and non-fiction writings about wine. Other writers in the work includes Rex Pickett (of Sideways fame), A. J. Liebling of The New Yorker, an excerpt from Kermit Lynch’s Adventures on the Wine Route, Jancis Robinson and more.

Just like with Makansi’s book, I can see this being the perfect companion for long flights or train rides.

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Geek Notes — Grape Radio Episode 391 Interview with Hubert de Boüard of Ch. Angélus

Amber LeBeau in Bordeaux, Geek Notes

Published on October 10, 2018

I’m getting ready to teach a class on Bordeaux so I’ve been getting my geek on with Bordeaux-themed podcasts. I found lots of great material from this 2015 episode of Grape Radio (44:43) featuring interviews with Hubert de Boüard of Château Angélus in Saint-Emilion and Angus Smith, Grand Maitre of the US chapter of the Commanderie de Bordeaux.

I don’t know when I’ll get a chance to do Geek Notes write up on them but Levi Dalton’s I’ll Drink To That! had two more great Bordeaux episodes that I really enjoyed. Check them out!

Episode 388 with Decanter’s Jane Anson. REALLY good stuff that’s worth listening to two or three times because of all the great info. Anson is one of my favorite wine writers and her writings are worth the subscription to Decanter’s premium content alone.

Episode 350 with Alexandre Thienpont of Vieux Château Certan and François Thienpont of Le Pin in Pomerol. The difference in their approach is fascinating. Also Erin Scala gives a great overview of the lasting impact of the 1956 frost in St. Emilion.

Some Background

Angélus is my absolute favorite Bordeaux estate. While I obviously can’t afford to drink it everyday, I do make sure that I nab at least one bottle as a future each year to enjoy at a special dinner down the road. Even though vintages average around $300-400, I actually think Angélus is relatively undervalued compared to other top growths in Bordeaux like the First Growths of the Medoc, Cheval Blanc and Petrus.

While I enjoyed my evening with Petrus, I would take 6 to 7 bottles of Angélus over a second bottle in a heart beat.

I haven’t done a full geek-out post on Angélus yet (oh but its coming) so I will direct folks to Jeff Leve’s awesome write up of the property on his The Wine Cellar Insider site as well as this geeky little blurb from the Grape Radio episode page:

The estate has been owned by the Boüard de Laforest family since the Domaine de Mazaret was bequeathed to Comte Maurice de Boüard de Laforest in 1909, and expanded by the acquisition of Clos de L’Angélus in 1926 and a plot from Château Beau-Séjour Bécot in 1969. The name refers to the three Angelus bells audible from the vineyards. — Grape Radio, June 9th 2015

While the terroir is top notch, I do think a lot of Angélus success is because of Hubert de Boüard’s viticulture and winemaking style. Which means if you are looking for better price points, some of his other properties like Château La Fleur de Boüard in Lalande de Pomerol (Ave $35), Chateau Bellevue in Saint Emilion (Ave $56), Chateau de Francs in Cotes de Bordeaux (Ave $14) and consulting clients are good places to look.

Among his consulting clients, a few of my favorites are:

I would put the quality of Ch. Lanessan on par with many 4th and 5th growths.

Ch. Grand Corbin in St. Emilion (Ave $33)
Ch. de Ferrand in St. Emilion (Ave $45)
Ch. Vieux Château Palon in Montagne-Saint-Emilion (Ave $30)
Ch. La Pointe in Pomerol (Ave $47)
Ch. de Chantegrive in Graves (Ave $28)
Ch. Fieuzal in Pessac-Léognan (Ave $48)
Ch. Grand Puy Ducasse in Pauillac (Ave $51)
Ch. Lanessan in Haut-Medoc (Ave $24)

The 2015 vintages for several of these (the Vieux Château Palon, Chategrive and Lanessan in particular) are exceptional values for the money and well worth stocking up on.

There is also a second and third wine for Angélus, Le Carillon de l’Angelus (Ave $103) and Number 3 d’Angelus (Ave $52), but I haven’t had an opportunity to try either.

Some Fun Things I Learned From This Podcast

(2:11) Hubert de Boüard talks the signature role that Cabernet Franc plays in the wines of Angélus. While the estate has less Cab Franc than Cheval Blanc, it still accounts for 47% of plantings. In most years the grape makes up around 40-50% of the blend. Side note: Really interesting to compare de Boüard’s view of Cab Franc to the Thienponts who don’t seem as enthralled with the variety.

(2:55) He goes further into how this high proportion of Cab Franc differentiates Angélus from other Merlot-dominant St. Emilion wines. While it also plays a prominent role in Cheval Blanc, the sandy gravel soils of that property give it a different personality than the clay-limestone soils of Angélus.

(6:00) The second wine, Le Carillon, is made from both dedicated blocks and declassified Angélus fruit.

(7:26) Brian Clark asks how the style of Angélus has evolved over the years. Hubert de Boüard talks about the influence of his university studies and Émile Peynaud on adding a more scientific approach to winemaking.

It often seems like Cabernet Franc is the forgotten “third wheel” of the Bordeaux blend behind Cabernet Sauvignon and Merlot. Even Petit Verdot is starting to get more attention.

(9:20) Jay Selman brings the topic back to Cabernet Franc and notes how some people love the variety and some hate it. (Put me on the love side) Hubert de Boüard highlights the importance of ripeness and good soil which allows the grape to show its spicy and velvet side.

(10:27) Cab Franc is not favored on the Left Bank because it tends to be more green when grown in their gravelly soils. It often ends up in the second labels of Medoc and Grave producers.

(10:54) Really fascinating description of the “crescent” (or croissant?) of ideal soils for Cabernet Franc that begin with Ch. Lafleur next to Petrus in Pomerol then Certan (Vieux Château Certan? Certan de May? Certan Giraud?) into St. Emilion with Cheval Blanc, Angélus and Ausone. The key is clay but too much is too much because the soils will be too cold. The clay needs to be balanced with a warmer top soil of limestone, gravel or sand. To de Boüard, Cabernet Franc is very Pinot noir-like in needing the right balance of conditions to shine.

(12:18) Cab Franc vines need at least 20 years of age and low crop yield to perform best.

(13:20) At Angélus around 17% of the Cabernet Franc vines are at least 70 years of age.

(14:30) Hubert de Boüard talks about the classification of St. Emilion which is VERY interesting to listen to in light of recent news. One interesting note he does make is the importance of evaluating the land in St. Emilion’s classification versus just the winery’s brand with the 1855 classification.

(18:50) Eric Anderson asks about what would happen if a winery gets demoted in the St. Emilion classification. Surprisingly, instead of answering “hire lawyers” de Boüard gives the example of Beau Séjour Bécot and how the Becot family responded to their 1986 demotion.

I know de Boüard thinks the 2001 is better but man was this 2000 Angélus a sexy, sexy wine.

(19:50) Brian Clark asks about top vintages in Bordeaux. I got a chuckle out of Hubert de Boüard’s response “The best one is the one we didn’t sell.” Wondering if he’s thinking about the Woeful ‘7s’? More seriously, de Boüard notes how the reputation of a vintage on the Left Bank sometimes overshadows how the year was on the Right Bank. He gives the example of the 2000 vintage which was great on the Left Bank but overshadows the more superior Right Bank vintage of 2001.

(21:30) It’s unfortunate that consumers get obsessed with the “expensive vintages” de Boüard says. He highlights years like 2001 and 2006 as years that consumers can get great value. With this interview taking place in mid-2015, I wonder if de Boüard would include years like 2012 & 2014 in those “great buy” vintages once they reach the age of 2001/2006.

Interview with Angus Smith of Commanderie de Bordeaux

(27:29) Here the interview switches to a description of the dinners of the Commanderie de Bordeaux and details about the organization. Essentially this is a not-so-secret society of wine lovers dedicated to advocating Bordeaux wines across the globe.

Historically, the Commanderie had been open to just men and their spouses. Thankfully, that looks to be changing with some chapters, like the Chicago chapter, opening up their membership to women. The DC chapter even had a women hold the title of chapter head, or Madame Le Maitre, with Bette A. Alberts.

When this episode first aired in 2015, I emailed the head of the Seattle chapter and got no response. So I don’t know if women are allowed in this chapter. Frankly, I think it is ridiculous to even let this be a chapter by chapter decision. I understand the nature of private clubs and the privilege they have in deciding their membership. But its 2018 and having gender-based restrictions on wine clubs is beyond silly.

(36:56) Jay Selman asks about decanting with a good discussion that follows. Smith and de Boüard seem to be fans of a few hours and double decanting. At Brian Clark’s chapter of the Commanderie they tend to do a blanket 3 hour decant on all wines–outside of very old vintages.

(39:43) Smith and de Boüard argue against putting the cork back into the bottle after double decanting. With this the cork is often put in upside down with the wine stained side facing out. This means that the side that was exposed to dirt and dust is now inside the bottle and potentially contaminating the wine. But beyond that, de Boüard sees little need to recork the wine at all after decanting.

(40:31) A shout-out to decanting white wines. This is something that I don’t do myself but I can see the benefit–especially with whites seals with screw-caps which can be very reductive on opening.

(40:56) A discussion about what is it about older wines that are appealing to wine drinkers. One good point I like from this discussion is how people’s definition of “older wines” varies from person to person.

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Geek Notes — UK Wine Show Episode 111 with Ian D’Agata

Amber LeBeau in Geek Notes, Wine Knowledge

Published on September 23, 2018

I have a new vino crush and man have I been crushing hard.

How can you not to get all tingly and giddy over sweet talk about biotypes, Pigato vs Vermentino, Cerasuolo di Vittoria and the battle for the soul of Pecorino?

Well at least it is hard for me not to get tingly, especially when that sweet talk is coming from a wine writer with over 25 years of experience living and breathing the wines of Italy. Thankfully for us, and my geeky fan-girling heart, Ian D’Agata has drilled down all of those years of walking the vineyards and tasting wines with producers into the magnum opus of Italian wine grapes with his 640 page tome–Native Wine Grapes of Italy.

Frequent readers know that one of my favorite resources is Jancis Robinson’s Wine Grapes written with Julia Harding and José Vouillamoz. That gorgeous hunk of geekdom devoted 1280 pages to covering 1,368 grape varieties grown across the globe.

But with an estimated 2500 different varieties (many of which likely biotypes/clones of other grapes) growing in Italy alone, you need a dedicated source to help untangle the messy weave of regionalization, synonyms and just downright weirdness that can be found with Italian grapes.

D’Agata’s book is like a scalpel to that tangled mess. While he is upfront about not having all the answers–especially with conflicting DNA analysis and contrary first person observations–it is impossible to pick up Native Wine Grapes of Italy and not come away learning mountains of new information about Italian grapes.

Did you know that the Moscato bianco grape of Piedmont was once one of the most widely planted wine grapes in the Tuscan village of Montalcino? In fact, it is still grown there today and used to make the DOC wine Moscadello di Montalcino.
Those are just a few of the hundreds of fun tidbits I learned from D’Agata’s Native Wine Grapes of Italy.

The work is exceptionally well organized (mostly alphabetical though several varieties which belong to groups or families of grapes like the many Greco, Trebbiano and Malvasia grapes get their own chapter) making it a fantastic and easy to use reference anytime you want to dive deeper.

I seriously can’t recommend Native Wine Grapes of Italy enough for wine geeks and students. A definite must have that is less than a third of the price of Wine Grapes and can often be found used for around $25.

But you don’t need to take my word on it. As I’ve discovered while prepping for my upcoming class on Italian wine, Ian D’Agata has been a frequent guest on several of my favorite podcasts discussing Italian grapes and wine regions. These podcasts, plus his writings on Vinous, give you a great sneak peak into the content of Native Grapes as well as an upcoming book he’s working on about the crus of Barolo and Barbaresco.

They are all well worth a listen–after which I’m sure you’ll be vino-crushing on Ian too.

Podcast Interviews with Ian D’Agata

In The Drink Episode 206 w/ Ian D’Agata (43:57)

Monty Waldin’s Italian Wine Podcast Episodes 20 through 22 on the Aglianico, Glera and Sangiovese grapes respectively. (About 10 to 15 minutes each)

Really wished I had listened to the IDTT episode with D’Agata before I visited Piedmont last June. I probably would have appreciated even more how cool this map and viewpoint from La Morra was.

I’ll Drink to That! Episode 354 w/ Ian D’Agata (1:37:49) — In this podcast, Levi Dalton and D’Agata spend a lot of time talking about Barolo, Barbaresco and his upcoming book on those regions. Really fascinating stuff.

My only slight negative with D’Agata’s interviews is that he does speak very quickly. While his enunciation and articulation–especially of Italian names and words–is great I do find myself having to slow down the podcast or go back sometimes to re-listen to things that D’Agata breezes through.

For this edition of Geek Notes, I’m going to go back to a June 2008 interview that Ian D’Agata did with Chris Scott of the UK Wine Show (37:28).

Some Fun Things I Learned/Enjoyed From This Podcast

The format of the UK Wine Show starts with Chris and his wife Jane going over recent wine and beverage industry news. Even with older podcasts, I always find this segment very interesting as a “window in time” look at what was big and newsworthy in the world of wine at the time. I also often end up learning something as well.

Photo taken by self and uploaded to Wikimedia Commons as User:Agne27 under CC-BY-SA-3.0

I know now if I pick up a strong oaky flavor in a DOC wine under $10-15 that perhaps I should be suspicious.

For instance, the first news story in this 2008 podcast (1:07) was on a controversy in the Tuscan wine region of San Gimignano where 4000 bottles of red wine were confiscated because of the use of oak chips in production of the DOC wine. I honestly didn’t know that San Gimignano produced red wine (much less a DOC wine) because I was only familiar with the white Vernaccia di San Gimignano.

While it makes sense that oak chips wouldn’t be acceptable in DOC/G wine, I didn’t realize how strictly regulated that was in Italy or that oak chips were permitted for IGT wines.

It was also fun listening to early thoughts on the 2007 Bordeaux vintage with Chris and Jane (5:36) especially considering the woeful reputation that vintage has now (though, in hindsight, good cellar defenders can still be found from 2007).

The interview with Ian D’Agata begins at the 10:35 mark.

(11:47) Of the 2500+ grape varieties grown in Italy, only around 1000 of them have been genetically identified. Of that 1000, around 600 are used for wine production.

(13:55) Chris asks if the Sangiovese of Brunello di Montalcino is a specific clone. Ian D’Agata debunks quite a bit of common misconceptions about Sangiovese and clones that is incredibly eye opening (and also well worth reading about in his book). Simply put, a lot of the stuff that we’ve learned in wine books of the past have been very incomplete and imprecise.

(18:45) D’Agata describes the Umbrian variety Sagrantino which I haven’t had the privilege of tasting yet but am very intrigued by.

(19:20) A prediction that Aglianico is the next big thing from Italy. This has definitely held true with even producers in the US like Leonetti releasing an Aglianico. I know at my local wine shops I’ve seen the selection of Italian Aglianico in the last 5 years go from maybe one bottle of Taurasi ($50+) to now featuring more than a half dozen options from Basilicata, Marche and Campania. As many of these can be found in the $13-25 range, there is some awesome value here that is well worth exploring. In my January 2018 post In a rut? Try these new grapes!, I describe Aglianico as a fantastic wine for Cabernet Sauvignon and Syrah drinkers to branch out with.

Fun fact: When you Google pics of Nero d’Avola, one of the results is a picture of the Muscat of Norway grape instead. I know this because that is my hand in the pic holding a cluster of Muscat of Norway I harvested from Cloud Mountain Vineyard in the Puget Sound AVA.

(20:40) Chris notes that he always found Nero d’Avola to be very Merlot-like. D’Agata highlights the similarities (and that Merlot is apparently often blended with Nero d’Avola) but also the relationship with Syrah and Teroldego and what good Nero d’Avola should taste like.

(21:40) A great discussion about the unheralded gems of Southern Italian whites like Mt. Etna’s Carricante (a distant relative of Riesling), Grillo, Inzolia, Vermentino and Grechetto. However, D’Agata notes that the Grechetto used in Orvieto is not always the best Grechetto.

(24:52) Apparently Italy makes really good dry Kerner, Silvaner and Gewurztraminer on par with Alsace up in the Alto Adige region.

The Valadige (pictured), Alto Adige and Friuli regions can be more labor intensive than the Veneto or some parts of New Zealand which can make producing value priced Sauvignon blanc a bit difficult.

(26:16) While Italy doesn’t do well with Chardonnay (over-oaked), D’Agata feels that they excel with Sauvignon blanc with a style between Sancerre and Marlborough. This definitely caught the attention of New Zealand native Chris Scott. Considering how hot Sauvignon blanc has been in the UK market, I’m kind of surprised that we don’t hear more about Italian Sauvignon blanc. The higher cost of bottles from Italy compared to bulk NZ Sauvignon blanc probably is a significant reason.

(29:06) A lot of Pinot grigio that is/was imported to the United States might not actually be Pinot grigio with D’Agata noting that a fair amount of Trebbiano is likely used.

D’Agata does notes that just because there might be Syrah, Merlot or Cabernet Sauvignon growing in a vineyard of Montalcino that doesn’t mean it is being used in a producer’s Brunello di Montalcino. However, the color of the wine could be a tip off.

(30:26) Very interesting discussion about the Brunellopoli scandal that was just starting to hit the news at the time of the interview. D’Agata notes that the dark purple/black color of Brunello di Montalcino is often a clue that something might be up with a wine that is supposed to be 100% of the moderately pigmented Sangiovese. The new clones of Sangiovese that produce darker colors can only give you a deeper ruby, not black color.

(34:23) Even though Italians invented screw caps, apparently they can only be used for IGT wines and not DOC/G? (At least back in 2008) D’Agata pointed out that it is more expensive to bottle wines with screw caps as opposed to corks which can be a financial burden for small producers.

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Celebrating International Grenache Day With The Grenachista

Amber LeBeau in Wine grapes, Wine Knowledge, Wine reviews

Published on September 21, 2018

Today is International Grenache Day–according to someone.

I honestly have no idea who comes up with these things. Googling around, it looks Grenache Day hops all over the calendar a bit like Thanksgiving and Easter.

Which is kind of fitting since Grenache goes so well with turkey and rabbit. (Sorry kids)

But hey, I don’t need much of an excuse to geek out about something. Plus, it’s an excellent time for a flashback to this spring’s Hospice du Rhône event to revisit the impressive wines of CR Graybehl, aka The Grenachista.

The Background

CR Graybehl was founded in 2013 and is named after founder and winemaker Casey Graybehl’s grandfather, Cliff R. Graybehl, who inspired Casey to get into winemaking. The small operation is essentially a two-person show with just Graybehl and his wife.

Graybehl studied Fruit Sciences at California Polytechnic State University in San Luis Obispo when the school hadn’t yet developed a viticulture program. He spent time working at wineries in the Central Coast and Bay Area before starting his winery in Sonoma.

In addition to his own wine project, Graybehl is a production manager for Obsidian Wine Co.–a custom crush facility and makers of Obsidian Ridge and Poseidon Vineyard.

The Grape – A Little Geeky History

While it is generally agreed that Grenache is an ancient grape variety, Jancis Robinson, Julia Harding and José Vouillamoz note in Wine Grapes that ampelographers debate the origins of the grape.

Old vine Garnacha growing near the Sierra de Gredos mountain range in Central Spain.

The stronger argument favors a Spanish origin where it believed that the grape was grown in Madrid under the synonym Aragones in 1513 by Gabriel Alonso de Herrea in his work, Argicultura general. The name Garnacha seems to have been established by the late 1600s when Estevan de Corbera describes the grape growing in Tarragona in his 1678 work, Cataluña illustrada.

A competing theory argues that the grape is a native of Sardinia, where it is known as Cannonau. Here the first mentioned appears in Caligari in 1549. The name Garnacha also shows up in Miguel de Cervantes’ 1613 work El licenciado vidriera referencing an Italian white wine served in Genoa. The theory of a Sardinian orgin involves assuming that the Aragones grape of Madrid was not actually Grenache and that the grape was brought to Spain sometime after 1479 when Sardinia became part of the Spanish empire.

While Aragones is still a synonym used today for Garnacha it has also been used as a synonym for other grape varieties like Tempranillo.

Italian ampelographer Gianni Lovicu also argues that the Spanish name Garnacha is closely related to the Italian name Vernaccia derived from the Latin vernaculum meaning local. Documents in Catalunya dating back to 1348 describe a Vernaça grape that appears to have been introduced to the area from somewhere else. This would predate Sardinia’s Spanish colonization and suggest perhaps a different Italian region as the grape’s origins.

Grenache blanc vines growing in the Rivesaltes AOC of the Roussillon region that borders Spain. Here the grape is used to produce the sweet Vin Doux Naturel dessert wines.

However, even today, Spain remains the loci of the most considerable mutation and clonal diversity of Grenache–strongly suggesting a far longer presence in the area than anywhere else. While Sardinia and the Colli Berici DOC of the Veneto have significant plantings of the dark skin Grenache noir, only Spain and southern France have a notable presence of the other color mutations (white and gris) as well as the downy leaved Garnacha Peluda.

Grenache in Modern Times

Today Grenache is the second most widely planted grape in France, after Merlot, with 94,240 ha (232,872 acres) planted as of 2009. The grape forms the backbone of many Southern Rhone blends such as Châteauneuf-du-Pape (around 70% of plantings), Gigondas and Vacqueryas as well as the rosé wines of Tavel and Lirac.

In Italy, it is the most widely planted grape on Sardinia–accounting for around 20% of the island’s wine production–with 6288 ha (15,538 acres) planted by 2000.

After Tempranillo and Bobal, Garnacha is the third most widely planted red grape in Spain with 75,399 ha (186,315 acres) of vines covering 7% of the country’s vineyards. The grape is widely planted in the Aragon region of northeastern Spain, where it accounts for 45% of production. It is also a popular planting in Castilla-La Mancha, Castilla y León, Catalunya, Priorat and the Rioja Baja region. In Navarra, it is an essential component in the region’s rosé.

A Santa Clara wine grower, Charles Lefranc, likely introduced Grenache noir to California in the 1850s.

CR Graybehl’s Grenache from the Mounts Family Vineyard in the Dry Creek Valley of Sonoma.

The grape became a significant planting in the Central Valley after Prohibition where it was used to make dessert wines and lightly sweetly rosés. Today, along with Grenache blanc, it is used to make dry varietal wines and Rhone-style blends.

In 2017, there were 306 acres of Grenache blanc and 4,287 acres of Grenache noir growing throughout the state from the Sierra Foothills and Sonoma down to Paso Robles and Santa Barbara.

Paul Gregutt notes in Washington Wines that Grenache was the first vinifera wine to earn critical acclaim in Washington when wine writer Leon Adams praised a dry Grenache rosé made by a home winemaker in the Yakima Valley in his 1966 book Wines of America.

As Gramercy Cellars’ winemaker Greg Harrington noted in his interview on Levi Dalton’s I’ll Drink to That! podcast, severe freezes in Washington in the late 20th century nearly killed off all Grenache in the state.

However, the grape has seen a renaissance of interest in recent years thanks in part to winemakers like Master of Wine Bob Betz and the Rhone Rangers movement pioneered in Washington by Doug McCrea. As of 2017, there were 212 acres of Grenache noir in Washington.

Over the years, growers have used Grenache to breed several new grape varieties such as Caladoc (with Malbec), Carnelian (with F2-7, a Carignan/Cabernet Sauvignon crossing), Emerald Riesling (Grenache blanc with Muscadelle) and Marselan (with Cabernet Sauvignon).

The Wines

Below are my notes on the CR Graybehl’s Grenache wines I tasted during the April Hospice du Rhône event updated with some production and winemaking details.

2017 Grenache Rosé Sonoma Valley ($24-25)

Sourced from Mathis Vineyard. Around 190 cases made. Medium intensity nose. Bright red fruits of cherry and strawberry mixed with some blood orange. Medium-minus body weight and juicy medium-plus acidity. Good patio sipper but not a great value compared to Grenache-based Rhone and Spanish Navarra rosés in the $10-15 range.

2016 Grenache blanc Dry Creek Valley ($19-24)

From the Mounts Family Vineyard. Around 245 cases made. Medium intensity nose. Tree fruits–pear and apples with noticeable baking spices of clove and nutmeg. Subtle herbalness. Medium body weight and medium acidity. Long finish ends on the tree fruits. Reminds me of a more refreshing Chardonnay.

2016 The Grenachista Alder Springs Mendocino County ($34)

High intensity nose. Dark fruits with wild berries like huckleberry, blackberry and boysenberry. Lots of blue floral notes and herbs de Provence giving this wine a lovely bouquet. Very full bodied but very ripe medium-plus tannins that are balanced by medium-plus acidity which highlights a peppery spice. Long finish.

The very full-bodied and fruit forward Mathis Vineyard Grenache from Sonoma Valley would go toe to toe with much more expensive old vine Grenache from Australia.

2015 Grenache Mathis Vineyard Sonoma Valley ($34)

Around 273 cases made. Medium-plus intensity nose. Lots of dark fruit–blackberries and black cherries. By far the most fruit forward nose of the bunch. Some spices come out on the palate with medium-plus acidity giving the fruit a lip-smacking juiciness. Ripe medium-plus tannins and full body bodied fruit. Kind of feels like an old vine Aussie Grenache.

2015 Grenache Mounts Family Vineyard Dry Creek ($34)

Made from clones 362 and 513 sourced from the Southern Rhone and Languedoc. Wild fermented with 100% whole cluster. Around 273 cases made. High intensity with a lot of savory black pepper spice that has a smoked BBQ element. Mix of red and dark fruit flavors on the palate. Medium-plus body and medium-plus acidity with ripe medium tannins. Long mouthwatering finish ends on the savory notes.

The Verdict

Across the board I was enjoyed all of CR Graybehl’s wines though I definitely think the best values lie with their reds. These wines shinned at a tasting that featured many more expensive bottlings. The whites are certainly well made and tasty but you are paying a little bit of a premium for their small production.

The vineyard designated Grenache noirs, however, could be priced closer to $45 and would still offer very compelling value. Each one has their own distinctive personality and character that more than merit exploring further.

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Geek Notes — Wine For Normal People Episode 84 Featuring Tuscan Wine Regions

Amber LeBeau in Geek Notes, Wine Knowledge, Wine regions

Published on September 16, 2018

Screenshot from the Wine For Normal People podcast

Outside of blog land, I frequently teach wine classes. As part of my usual prep routine whenever I have a class to write, I’ll fill my Overcast queue with wine podcasts relating to the class. I find that listening to podcasts while cleaning the house, working out at the gym and driving helps submerse me into the topic and compliments my book studies really well.

My usual sources for hardcore geekdom are Levi Dalton’s I’ll Drink To That! (whose episode with Gramercy owner and Master Sommmelier Greg Harrington I featured in a previous Geek Notes) and the GuildSomm podcast hosted by Master Sommelier Geoff Kruth.

However, I’ll also frequently listen to Chris Scott’s The UK Wine Show, Heritage Radio Network’s In the Drink, Jim Duane’s podcast Inside Winemaking and the very first wine podcast that I started with–Grape Radio.

Two newly launched podcasts that are also in my rotation are Wine Enthusiast’s What We’re Tasting and James Halliday’s Wine Companion podcast.

But I’m always on the lookout for more options so if you know of any other great wine podcasts worth checking out, post them in the comments below!

It was while working on an upcoming Italian wine class that I stumbled upon what is definitely going to be a new go-to resource for me–Elizabeth Schneider’s Wine for Normal People podcast.

A Little Background and Why You Should Listen Too

Anyone who shares a disheartening sigh while looking at wine displays virtually dominated by the same 3 big mega-corps is fighting the good fight in my book.

Elizabeth Schneider is a Certified Specialist of Wine and Certified Sommelier who hosts the podcasts with her husband, M.C. Ice. I’m sure there is a story behind the hubby’s stage name but I haven’t came across it yet while listening.

Outside of the podcast, she does speaking engagements, online classes and has an upcoming book Wine for Normal People: A Guide for Real People Who Like Wine, but Not the Snobbery That Goes with It slated for release in early 2019.

Her website also has a super user-friendly list of brands owned by big mega-corps that is worth book marking. As I found in compiling my own list of supermarket wines, this is no easy task to stay on top of so I wholeheartedly support Schneider’s efforts in promoting more knowledge and transparency in this area.

I must confess that when I first read the description of the Wine For Normal People podcast, I thought this would be a bit too beginner for me. It could still be a great podcast that benefits a lot of people who want to dip their toes into the world of wine but I was expecting it to be something more like an updated version of William Wilson’s Wine for Newbies podcast.

But what I quickly found after listening through a few episodes is that Schneider has a fantastic teaching style and approach to wine that serves up ample geeky goodness but balances it by presenting the topic in a digestible manner.

Even for folks like me who have fell down the rabbit hole of wine geekiness, listening to the podcast and paying attention to how she presents her topics is of huge benefit. When we live in a world with a billion+ wine drinkers, one thing that us hardcore wine geeks have to realize is that we really are the minority here. Not every wine drinker aspires to be a Master of Wine or Master Sommelier or even a wine geek. The passion and enthusiasm that drives us to learn more–and to share what we’ve learned–can often be a bit much for many wine drinkers and ends up driving them away back to the comforts of the same ole, same ole.

In the end it is all about balance which, like a good wine, I find well exhibited in the Wine For Normal People podcast.

Plus, there is still plenty of geeky nuggets in each episode like these things I noted in Episode 084 on Tuscan Wine Regions (35 minutes).

Vineyards in Montalcino

Some Fun Things I Learned/Enjoyed From This Podcast

(3:36) I really liked Schneider’s answer to the question of if the French should feel threatened at all by the rise of Super Tuscans using Bordeaux varieties. She talks about the difference in French culture of “closing ranks” versus the in-fighting that you often see among Italian winemakers.

(7:06) Brunello is a relatively recent wine on the Italian wine scene with the particular Sangiovese Grosso clone isolated only in 1888. However, Schneider notes that winemakers as early as the 14th century were aware of the superior quality of wines in the Montalcino region.

The estate of Biondi-Santi pioneered the modern concept of Brunello di Montalcino.

(8:44) Very surprised to hear that only 4 vintages of Brunello were declared during the first 57 years of production after 1888. I definitely want to read more about this and why.

(11:55) This starts a really great discussion on the two zones of the Montalcino region–the northern and southern–with some very useful insights on the different wines produced in the different soil types. Nice tidbit on the winemaking approach of Silvio Nardi who own vineyards in both zones.

(15:24) The uniqueness of the Sangiovese based wines of Carmignano compared to Chianti. Often called “The Original Super Tuscan” due to its historical tradition of using Cabernet Sauvignon but Schneider also notes that Carmignano is distinct for growing Sangiovese on flatter lands whereas the grape usually thrives on higher elevation hillsides. Also of interest is that some Carmignano estates, like in Bolgheri, have Cabernet Sauvignon vines that were grafted from cuttings taken from Chateau Lafite in Bordeaux.

(21:20) Going to have a slight disagreement with the podcast here. After talking about some of the reasons why Chianti has historically been “a hot mess” (quite true!), Schneider encourages people to not really bother taking a chance on Chianti and instead look for wines from the Chianti Classico zone. This isn’t bad advice per se, but it is one of the Magic Beans of Wine that I’ve never been a fan of promoting.

I won’t deny that Chianti’s bad rap is well earned but sometimes there is a needle of a gem within the haystack of fiascos. You have to trust that a good quality producer is not going to put their name on crap.

Yeah, there is lots of crappy Chianti out there. But there is also a lot of crappy Chianti Classico out there as well. Instead of focusing on the region (Chianti vs Chianti Classico), it really should be about the producer–which, to be fair, is a common theme that Schneider makes repeatedly in this podcast. Yet, for some reason, she seems to ignore that a good quality producer of Chianti Classico can also make a good quality Chianti. This Chianti may even be made from grapes grown in the Chianti Classico zone but declassified down to Chianti for various reasons–younger vines, less aging, wanting to have a more approachable and easy drinking bottle at a lower price point, etc.

Sure, the Chianti Classico from that same producer will be the superior bottle but that doesn’t discount the potential value in a bottle of well made Chianti from a reputable producer.

(22:59) Canaiolo nero use to be the main grape of Chianti until the 1870s. Very interesting! I would love to try a varietal Canaiolo.

(24:22) Oooh I love Schneider’s use of different varieties of roses as a vehicle for explaining the differences in Sangiovese’s clones. It’s not easy to explain clones but this metaphor is a good start.

(24:55) This starts a very useful overview of the different sub-areas within the Chianti Classico zone.

Photo by Viking59. Uploaded to Wikimedia Commons under PD-self

While it’s not impossible to envision the Gamay of Beaujolais (pictured) growing in Tuscany, I would probably wager on this being a case of a weird Italian synonym for another variety,

(29:02) Very interesting to hear that some producers of Vino Nobile di Montepulciano have been grafting over to the Chianti Classico clone of Sangiovese–though Prugnolo Gentile still dominates. Also apparently Gamay can be blended in (29:23)!?! I wasn’t aware of Tuscan Gamay so I’m wondering if this is a synonym for another grape like Alicante? Will need to do some more research here.