Tag Archives: Wine Enthusiast

Send Roger Morris to Mudgee

Note: The wines reviewed in this article were samples from the 2019 Wine Media Conference post-conference tour of Mudgee.
Robert Stein winery
Just after Thanksgiving in the US, Roger Morris wrote a firebrand piece on Meininger’s Wine Business, challenging the sacred status of Riesling among sommeliers.

Reading the article, you would think that blaming consumer ignorance and the myth that “all Rieslings are sweet” was just a scapegoat. The real culprit for why consumers don’t adore Rieslings is the grape itself. It’s too precocious in aromatics and flavors with its worst sin, Morris argues, being that Riesling just isn’t very food-friendly.

For my palate, and I expect many if not most wine drinkers, Riesling is too often the precocious child whose parents think he is darling while the rest of us are edging toward the door. Its flavours and aromas, we doubters believe, clash with food. — Roger Morris, “The real reason consumers reject Riesling”, November 28th, 2019.

What.

The.

Fuck???

There have been many articles written about the challenges of selling Riesling. But this is probably the first time that a wine writer has picked “Riesling is not food-friendly” as their hot-take hill to die on.

Alanis, isn’t it ironic?

Don’t you think? That the one saving grace that has helped Riesling lumber out of it’s Liebfraumilch and sweet Johannisberg shadows has been its affinity for food. As early as 1988, Dan Berger was describing in the LA Times this growing epiphany among wine lovers.

The other day, John and Janet Trefethen of the Napa Valley winery that bears their name staged a cook-off to see which foods best went with their dry Riesling, which annually is one of the most attractive in the state. The winner, a Far East-leaning chicken dumpling sort of concoction, won by only a shade over six other excellent matches.

The point was thus made: The classic Johannisberg Riesling grape variety, when made into a relatively or completely dry wine, produces a beverage of incomparable quality that does, surprising as it may seem to some people, go with food. — Dan Berger, “What’s Wrong With Riesling? Nothing That a Little Information Won’t Fix”, September 15th, 1988

And even today, when you Google “Most Food Friendly Wine,” nearly every publication worth their salt will feature Riesling high on their list.

But maybe they’re all wrong and the salt they’re worth is more Morton’s table rather than fleur de sel. Could Roger Morris be right and everyone else is just “barking up the wrong grapevine” about Riesling?

Courtesy of Memegenerator

Of course, everyone is entitled to their opinion.

Though here, in favor of full disclosure, I should note that I’ve quite publically disagreed with other articles that Roger Morris has done in the past.

But I don’t doubt Morris’ sincerity when he laments how often he wishes he’d ordered something else when pairing Riesling with food. Admittedly, though, I do wonder what in the world he’s eating. There are so many amazing cuisines in the world–Asian, Indian, Soul Food, Caribbean, Hispanic, etc.–that are bursting with “precocious” flavors that need a similarly precocious counterpart.

Yes, Riesling will most definitely overwhelm and clash with grilled cheese. But duck breast with red Thai curry and sticky jasmine rice? The thought of pairing that with ANY of the Rieslings I’m going to talk about below makes my mouth water.

Which brings me to my proposal to convert a Riesling skeptic into a Riesling saveur.

Send Roger Morris to Mudgee.

Gilbert 2010 Riesling

Interestingly, in that Wine Enthusiast article, Morris does recommend 2016 German Riesling as potential birth year wines to save. So he at least recognizes the immense aging potential of Riesling. Something that the 2010 Gilbert Riesling amply demonstrates as well.

For those of you who are thinking, “What the heck is Mudgee?” Don’t despair. That’s a frequent thought of wine lovers when it comes to this thoroughly under-the-radar gem in the New South Wales region of Australia.

While most folks justifiably know about the Hunter Valley when they think of New South Wales, it is well worth taking the 4-hour trek west from the Hunter over the Blue Mountains to experience the delicious combination of food, wine and hospitality in Mudgee.

Full disclosure part III: While the food and wine as well as travel to Mudgee from the Hunter were sponsored by Visit Mudgee Region as part of the Wine Media Conference, the wife and I paid for our own travel to Australia and hotel accommodations.

But we fell in love with the region and are already planning a return trip with friends. Heck, my wife was checking out real estate prices before we left. Because now, apparently, Mudgee is high on her list of places to retire to. The last trip that got her googling land prices was St. Emilion in Bordeaux. The wine, food and people of Mudgee impressed us that much. (And it’s WAY cheaper than St. Emilion too :P)

However, I’m not a Food or Travel blogger so this really won’t be a food or travel piece.

It’s just not my personal style. Instead, I’ll be linking to a few of my blogger friends who can give you a little more feel of Mudgee. All of their sites and IGs are well worth following.

But I will highlight 3 Mudgee cellar doors that I think would give Roger Morris some food for thought about Riesling.

Robert Stein Winery and the Pipeclay Pumphouse

Robert Stein Riesling

Kangaroo tartare and Riesling? Sure, why not?

This is the show stopper and should be on the bucket list for any food and wine lover. But it’s a particular must-stop for Riesling fans (& skeptics) because of winemaker Jacob Stein’s passion for the grape. He makes 3 Rieslings (dry, half-dry and reserve) sourced from both his family’s 40+-year-old estate vines and other historic vineyards in Mudgee like the Miramar vineyard.

His Rieslings go for more of an Alsatian-style with a rich-mouth-filling texture that is exceptionally well-balanced by zippy acidity. Despite being a warm region, Mudgee’s altitude with vineyards going up to 1100m (3600 ft) above sea level encourages a sharp drop in temperatures at night. This maintains acidity and freshness of fruit flavor that you see throughout Mudgee’s wines.

Sharon Parsons of SpaWineFood posted a great rundown with pics of our group’s lunch at Robert Stein’s on-site restaurant, Pipeclay Pumphouse.

I got a chance to try the 2019 Dry and 2018 Half-Dry Rieslings with several courses prepared by Jacob Stein’s brother-in-law, chef Andy Crestani.

The Dry Riesling was my favorite with it going particularly well with the scallop boudin blanc and truffled pea. Oh, and the house-made pork rillette with this Riesling was to die for! The added weight of the residual sugar gave the Half-Dry Riesling enough body to hold up to the kangaroo tartare and sweet potato. Yes, I ate kangaroo and it was surprisingly tasty. But that could be because it was made really well and had a great wine pairing partner.

I’m not a mussels person, but both my wife and Diane Letulle of WineDineGo were fans of the Half-Dry Riesling pairing with those.

The Cellar by Gilbert

Will Gilbert, a 6th generation winemaker, made some of the most exciting wines that I tasted on the entire trip. Expect to see a future post with me raving about more of their wines. But for now, I want to highlight how delicious Gilbert’s 2015 & 2010 Eden Valley Rieslings were paired with locally sourced charcuterie and cheeses made by High Valley Cheese Company in Mudgee. The brie, in particular, was melt-in-your-mouth luscious. The high acidity of both Rieslings served as a nice contrast to the heaviness of the cheese.

The choice of Eden Valley as the source for their Rieslings was very deliberate.
Will Gilbert

Will Gilbert of Gilbert Family Wines

Will’s great great great grandfather, Joseph Gilbert, pioneered Riesling in Eden Valley and founded the iconic winery Pewsey Vale Estate.

A sub-region of the Barossa zone in South Australia, the Eden Valley is another region that defies expectations when it comes to producing intensely vibrant Riesling. However, while cooler than neighboring Barossa Valley, these Rieslings still shows ample weight with ripe lime and a generous mouthfeel. With only a smidgen of residual sugar–that I doubt the average wine consumer would notice–both the 2015 & 2010 had mouthwatering acidity.

2010 tasted distinctly drier and was starting to develop some of the petrol notes, which are, understandably, controversial. While I’m firmly in the “I love it!” camp, I accept that petrol in wine is a lot like Brett (A Spice of Brett). So I don’t blame folks like Roger Morris if that’s a bit too much.

Sharon Parsons of SpaWineFood, again, has another lovely write-up about our evening at Gilbert along with several of Will Gilbert’s other outstanding wines.

Moothi Estate

Moothi Estate owners

Jess and Jay of Moothi Estate

The Mudgee region takes its name from the local aboriginal word Moothi which means “nestled in the hills.” You get a sense of what the original Wiradjuri were talking about when you take in the gorgeous views at the family estate of Jess Chrcek and her husband, Jay. Like most cellar doors in Mudgee, Moothi Estate provides snacking platters of locally sourced meats, cheese and produce that folks can pair with wines while soaking up the sights.

Steve Noel of Children of the Grape has a few photos of those sights on his Instagram and write-up about our tour of Mudgee.

The 2019 Mudgee Riesling, again, stood out from the pack. But this was quite different compared to its peers. It would undoubtedly challenge Roger Morris’ sentiment that Rieslings are “too fragrant” and that “…if someone were wearing Eau de Riesling as cologne or perfume to a wine tasting, we would send them to the washroom to hose off before taking a seat.

When the Moothi Riesling was poured, at first I didn’t hear what it was.
Moothi Riesling

The beauty of Riesling is its diversity. Even in the same region, it’s far from monolithic.

Smelling it, my thoughts originally went towards Italian whites. Maybe something like a Soave?

The aromas were undoubtedly pleasant, a mix of peach and citrus zest. But they were distinctly on the medium to medium-plus side of the intensity scale rather than the high octane aromatics of Riesling.

However, the palate was all-Riesling. Mouth-watering acidity that made the flavors of aged cheeses and salume do the tango on your tongue.

I would gladly enjoy savoring the sights of Mudgee on the patio with a platter and “Eau de Moothi Riesling.”

And I think after a thoroughly memorable experience to the Mudgee region, Roger Morris would too.

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The Real Influencers of the Wine World

Earlier this month, the Drinks Insight Network published their top ten influential wine experts in the beverage industry. They highlighted 10 Twitter accounts with 17,000-245,000 followers and a ranking of at least 54 on GlobalData’s “influencer score”.

Photo by Dantadd. Uploaded to Wikimedia Commons under CC-BY-2.0

Yes, that is Kevin Bacon.

I follow all these accounts on Twitter and it’s not a bad recommendation to check them out. But I only actively interact and read 2-3 of them–Jamie Goode (@jamiegoode), Robert Joseph (@robertjoseph) and Ken Alawine (@alawine). I follow Goode and Joseph for their engaging dialogue about wine topics while Alawine’s feed is a nice diversion of fun memes and infographics.

I don’t think I’ve ever been influenced to buy a wine mentioned by any of them.

And I’m an active social media user who is already motivated to seek out wine stuff.

If I’m so minorly influenced by the most prominent influencers, then what kind of influence do these folks (as well as other influencers/bloggers) really have on the typical wine consumer?

Do You Want The Brutal Truth? 

Very little.

I know this post is not going to make me friends among my fellow bloggers or “influencers”. But I can’t forget about my past life before I really started blogging. In addition to several years working wine retail, I studied winemaking at the Northwest Wine Academy with thoughts of one day opening up my own winery.

Bottling wine

One of my favorite photos from winemaking school. Featured here is my mentor, Peter Bos.

While I’ve moved on from that goal, I still have many friends who work at or own wineries in the Pacific Northwest. When I talk to them about my experiences working in the trenches selling wines like theirs, I’m not going to bullshit them.

I know how tough it is for a small winery to compete in a saturated market. With time and money scarce, I’m not going to encourage my friends to waste either chasing the favor of “influencers”–especially if it’s not really going to help them sell wine.

Yeah, this is a self-defeating post for a blogger to write. Oh well. But I will share with you the same advice I give my winemaker friends. While this is, of course, anecdotal, it’s drawn from my years of helping tens of thousands of consumers while working as a wine steward at a major grocery store chain and a big-box retailer.

It’s also the advice that I would put into practice myself if I started my own winery. There are real influencers out there that drive people to a store looking for wines. But few of them would rank an “influencer score”.

The #1 Influencer — Friends and Family

In over seven years working on the floor, I’ve never had a customer come in with a blog post, Instagram or tweet on their phone looking for a wine. Again, anecdotal, but that is the stark truth.

However, every single day I would have multiple customers come in looking for a wine that a friend or family member recommended to them. These personal recommendations are, by far, the most valuable currency in the industry—and not just in wine.

Of course, friends and family are on Facebook, Twitter and Instagram. You can consider some social media influence from outside sources. But the reach of a blogger or “influencer” is going to be indirect and weaken with each link away from that personal connection.

The Bacon number of wine

A Few Good Men and some Sleepers

Essentially if we want to “Kevin Bacon” this, your best influencers are going to be the folks with a Bacon number of 1. When you start getting 2 steps or more removed from the consumer, the amount of influence dwindles considerably.

Advice for Wineries

Remember, keep your eye on the Bacon.

Personal recommendations from friends and family are more valuable than 90+ points from a famous critic. Wineries should seek these recommendations out every bit as aggressively as they court a high score.

Many wineries allow wine club members to bring guests to the tasting room for free. But I can’t think of many who do “friends and family” wine club events. Most events allow their members to bring only a single guest who is usually going to be a spouse.

How does that help you grow your clientele list? Think about expanding that allowance to 3-4 guests as well as promotions that reward current customers for referrals.

#2 Restaurant By-The-Glass Programs

While Millennials tend to be more adventurous than previous generations, there is always a risk in accepting a recommendation. For many, the risk of paying $7-20 for a glass pour of wine at a restaurant is more appealing than spending $25+ for a full bottle at a store.

After personal recommendations from friends and family, the second biggest driver of consumers to my wine shops was the desire to find something they had at a restaurant. Once in a while, a customer would be seeking something they ordered a bottle of but the vast majority of the time it was something they had from the BTG list.

Advice for Wineries
Photo by Iwona Erskine-Kellie. Uploaded to Wikimedia Commons under CC-BY-2.0

There is a reason why the big mega-corps focus so heavily on their on-premise accounts.

Getting on restaurant wine lists should always be a priority for small wineries. In many ways, it is the perfect setting for people to have their first experience with your wine–with great food and great company.

Placement on the BTG list is even more valuable than being on the general wine list. The intimidation factor is less while the openness to explore is greater. Of course, well-run programs will have talented sommeliers that can hand sell the entire list. However, there are very few consumers (like me) who indulge in things like playing the Somm Game.

Plus, for those consumers who are open to recommendations, the odds are better for your wine getting a BTG recommendation from the sommelier than getting one of your bottles recommended from the full list. Think about it. You’re competing against a dozen or so options by-the-glass versus potentially hundreds of bottle options.

I know competition for placement in these programs is high and brings a lot of challenges. But I firmly believe that the effort pays more dividends than chasing online influencers.

#3 First-Hand Winery Experience

While the influencers above drove more people to my shops, this is the area where wineries most control their destinies. Of course, the quality of your wine should be of paramount importance but second only to that should be the type of experience guests get in your tasting rooms.

Photo by Georg Botz. Uploaded to Wikimedia Commons under CC-BY-SA-3.0

I know the sight of a “Bridesmaid Brigade” fills tasting rooms with dread. But they are all prospective customers, even if they don’t buy jack on that first visit.

Living so close to Woodinville Wine Country and within driving distance of all the major wine regions in the Pacific Northwest, I’ve seen the best and worst of tasting room experiences. I’ve also heard on the floor, from consumers, the best and worst as well.

The best experiences give people a reason to be excited about a winery. Often people visit 2-4 wineries on a trip, so the goal should be to stand out positively. Every tasting room is going to be pouring wine. That’s old hat. The memorable wineries are the ones that give their guests something more than just booze.

Advice for Wineries

I can not emphasize enough the importance of making sure you have a great staff working your tasting rooms. Pay the good ones well and work like hell to retain that talent. They are truly the difference between bringing home the bacon or burning it to a crisp.

I can’t count how many times I recommended a wine only to have a customer recount a bad tasting room experience that they (or friends and family) had. Even if it was several years ago when the winery was owned by someone else, it was a non-starter.

If I started a winery, I would take this Maya Angelou quote and frame it in my tasting room.

I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel. — Maya Angelou

#4 Published Media “Best of…” lists and Wine Competition Awards

My last retail holiday season was 2017 but I remember it quite well. This is when all the “Top Wines of the Year” and “Best of….” lists come out. It seems like every newspaper and magazine publishes some year-end compendium.

For retailers, these lists are both blessings and a royal pain in the ass. They’re easy sales because consumers come in ready to buy and you can fill their basket in 3 to 5 minutes—that is, if you happen to have the exact wine and vintages. The pain in the ass comes from nearly all these lists featuring wines of limited availability (sometimes even winery-only) or from a vintage long sold out.

Advice for Wineries
Photo by Wine Enthusiast Magazine. Uploaded to Wikimedia Commons under CC-BY-4.0

Customers coming into a wine shop with an actual print copy of a wine magazine is becoming rarer and rarer.

I ranked this one #4 but it could have easily been #5. The influence of traditional print media is certainly fading. When I first got into retail, I would almost weekly have customers coming in with the latest copy of Wine Spectator or the local newspaper critic’s column. Now it seems mostly concentrated on these year-end lists.

I’ve also noticed that the clientele that actively uses these lists skew older as well. Again, only anecdotal, but I suspect that the influence of these media sources will only continue to wane with the growing prominence of Millennials and Generation Z in the market.

Likewise, I see less excitement and influence surrounding wine competitions every year. But there is still some fight in the old girl. Personally, I don’t think they should have much any influence but people like shiny things. Wine competitions dish out lots and lots of shiny things.

For my own winery, I would still be entering competitions and sending samples out to the traditional print media. However, I wouldn’t put all my eggs in these baskets and focus more on the top #1-3 influencers above.

But you ultimately can’t discount the easy sales that a winery can get with prominent list placement. Nor can you downplay the influence that even a silly bronze medal sticker has in making a wine stand out on the shelf.

#5 Wine Apps

Wine apps with Yelp-like rating systems are another thing that I think shouldn’t hold much influence–but they do. As I described in my post Naked and Foolish, I think these apps are incredibly gameable and ripe for misuse.

My apprehensions aside, I realize that wine consumers (particularly the younger set) are downloading and using them. It’s not yet a considerable quantity, hence my #5 ranking, but it is growing. Before I left retail, I would see maybe a handful of customers a week whipping out their phones and scanning bottles to see how many “stars” something got. I can only expect that number to increase.

Advice for Wineries
Wine Searcher screen grab

While not necessarily a rating app itself, I often saw consumers on the floor using WineSearcher to check prices and critic scores.

While I doubt that wine apps would ever supplant the top 3 influencers, it is nonetheless a Bacon number 1 influencer that shouldn’t be ignored.

At the very least, I would recommend that wineries download these apps and pay attention to what scores their wines are getting from consumers. For small wineries that aren’t likely to get many inputs, it is probably not a bad idea to upload nice pictures of your labels. That way when someone is searching for your wines they can find them more easily.

I would avoid the temptation to add your own ratings and take part in the easy gaming of these apps. But that’s just me.

#?? Recommendations of Wine Stewards/Sommeliers

As a steward on the floor with face-to-face contact with consumers, I carried a Bacon number of 1. But how influential I truly was depended on a lot of factors. This makes it difficult to give a blanket ranking on how influential stewards (and in the same vein, sommeliers) really are.

For customers that I interacted with often and built a relationship, my influence would be only behind that of the #1 influencer–family and friends. I earned trust by learning their palates and backing up my recommendations with my knowledge.

But more broadly, my influence probably fell in the #3-5 range depending on the consumer’s personality (i.e. willingness to seek out a recommendation) as well as their past experiences with other stewards and wine shops. It’s very easy for a consumer to feel burned by a bad recommendation that they received one time, from one person, and then be skeptical about any recommendations they get–from anyone.

The hiring prowess and training programs of a wine shop/restaurant have an immeasurable impact on how influential their stewards and somms will be.

Advice for Wineries
Picture with Jean Triaud of Ch. Gloria

A pic from my retail days where I had a chance to meet Jean Triaud, the grandson of Ch. Gloria’s founder Henri Martin.
Trying the wine was nice, but I was able to introduce many more consumers to Ch. Gloria’s wines through the stories and insights that Jean shared.

After family and friends, wine stewards and sommeliers have the potential to be the second most potent influencer selling your wine. I would give the nod to a winery’s own tasting room staff vis-à-vis, but when you add up how many people visit your tasting room versus the numbers that visit wine shops and restaurants, the potential is higher with the latter.

It is undoubtedly in a winery’s best interests to influence these influencers. These are the folks that are in the trenches presenting your wine to consumers. They have the potential to move far more cases of your wine than a blogger like me ever will.

But it is not just about getting wine stewards and sommeliers to try your wines. Keep in mind that they’re likely getting samples, trips and other perks from dozens upon dozens of other wineries.

You need to sell them on what makes your winery unique and distinctive, just like you do to a consumer face-to-face. Successful wineries reach out to wine stewards and sommeliers and give them tools (great stories, behind-the-scenes insights, etc.) that they can share to the thousands of consumers they interact with yearly.

I’m not saying that bloggers and social media influencers have zero influence, though.

I don’t want to come across as slamming my fellow bloggers or denigrating their efforts. I know we’re all working hard to make original and useful content that people will want to read. Believe me; I feel the same flutter of excitement and gratification looking at page views and subscription numbers as you do.

But the truth is, is that we are, at best, Bacon number 2s when it comes to the true reach of our influence. We have some influence, but it is quite limited.

We can contribute content that shows up on Google searches when an already engaged and intrigued consumer looks for more info on a wine. Indeed, this is the area where we probably exert the most influence which is why creating original and compelling content is critical.

But that audience of actively engaged consumers is still relatively small. And those prospective consumers needs to be initially “engaged” by something else before they start searching–often by things in the Bacon number 1 realm like sommeliers and wine stewards.

Photo from Renee Comet of the National Cancer Institute. Uploaded to Wikimedia Commons under PD-author

Engage bacon is by far the most influential bacon.

Now bloggers and social media influencers can certainly influence those sommeliers and wine stewards. Stepping back and thinking about my retail days, I most certainly read blogs and got intrigued by wines.

However, when I step back further and look at the blogging and “wine influencer” scene–when I look at what I’m doing–I realize that we are mostly just influencing ourselves.

Spend any amount of time scanning the comments and likes on Instagram of notable wine influencers and you start seeing a pattern.
It’s the same people talking to each other.

Now, truthfully, that is great because this is a community that abounds with terrific friendships. One of the most edifying results of attending the Wine Bloggers Conference was meeting fellow bloggers that I could geek out with.

But we can’t mistake shared passion for influence.
Photo by J.Dncsn. Uploaded to Wikimedia Commons under CC-BY-SA-3.0

Non-engaged bacon.
This is how I view my blog posts. They’re an ingredient that needs to be “cooked” before its sweet aroma influences anyone.

Wineries that invest hundreds, if not thousands, of dollars sending out samples to influencers are not getting their money’s worth. Especially compared to the return on investment they could get focusing on the Top 3 influencers I noted above.

Preaching to the choir will never bring people off the streets and into the pews. And getting people off the streets to check out wines is the whole point of marketing. It’s what wineries need to do in order to survive.

That is why when my good friends with wineries approach me about sampling their wines for review, I’ll accept them–but I’m not going to mislead them about my “influence.” I know that there are better ways that they could be spending their time and money.

And sharing that might be my real influence.

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Wine Media Musings

Today the Wine Bloggers Conference announced it was renaming itself as the Wine Media Conference. In the official announcement, Allan Wright of Zephyr Conferences highlighted a panel discussion from Day 2 of this year’s conference where the question was asked “Is the Wine Bloggers Conference appropriately named?”

Wine Media Conference logo

Logo courtesy of https://www.winemediaconference.org/

It was the opinion of Tom Wark from the Fermentation Wine Blog that the conference wasn’t–which was a sentiment that the leadership of the conference has been harboring for sometime. As Wright explained in the announcement,

Blogging is simply one form of communication and the reality is almost all blogger attendees at the conference also engage in social media. Many also do other forms of wine writing, either for print magazines, online magazines, or wineries. Wine Media Conference more accurately reflects what our attendees do.

Just as importantly, the change to Wine Media Conference is designed to be more welcoming to those who do not blog but do communicate about wine. This includes social media influencers, non-blogging wine writers, and those who work in communications in the wine industry. — Allan Wright, 11/9/2018

The announcement was also made on the conference’s public Facebook group where I shared my own concerns–namely that I likely wouldn’t have originally signed up to attend something called a “Wine Media Conference.”

What is Wine Media?

Much like how a group of people can pick out different flavors and aromas in the same wine, the same word can have different connotations to various people. The dictionary definition of “media” offers one tasting note: “the means of communication, as radio and television, newspapers, magazines, and the Internet, that reach or influence people widely.”

Photo by kerinin. Uploaded to Wikimedia Commons under CC-BY-SA-2.0.

Though I don’t know how influential those multiple copies of Wine Spectator where with those empty cocktail glasses.

The “reach or influence people widely” part is what resonates most with me and colors my view of “Wine Media”. Here I see an echelon of established publications like Wine Spectator, Wine Enthusiast, Wine Advocate, Decanter, Wine Business Monthly or online mediums like SevenFifty Daily, VinePair and WineSearcher.com.

I see the work of notable critics and writers like Jancis Robinson’s Purple Pages, Vinous Media, JebDunnuck.com, Jeff Leve’s Wine Cellar Insider, JamesSuckling.com, Allen Meadows’ Burghound, etc.

And I do see some blogs in that realm such as Tom Wark’s Fermentation, Jamie Goode’s Wine Anorak and Alder Yarrow’s Vinography. Though he is now a prominent writer for Wine Enthusiast, I would also add Sean Sullivan’s Washington Wine Report to that list as well.

But I certainly do not see myself in that ballpark.

As I think back to my apprehension of being a relatively new blogger attending my first conference this year, I know that even the idea of considering myself “Wine Media” would have been a non-starter for me.

I’m not “Wine Media”. I’m not Jancis Robinson. I haven’t been blogging for a decade-plus like Goode, Yarrow and Co. I’m a just a geek who sits at home drinking wine, reading wine books and writing about what excites me at a particular moment.

The idea of a “Wine Media Conference” would have seemed too exclusive to include me.

Inclusively Exclusive

In contrast, the idea of attending something called the “Wine Bloggers Conference” felt approachable and inviting. Being part of a community of wine bloggers felt attainable. It was my hope in attending that I could find other people like me that I could relate to. Much to my delight, I did.

One idea for future conferences would be to have the name tags note how many previous conferences a person has attended. That would be a great way to seek out more newbies or know who you should ask questions of.

One of the pleasant surprises for me while attending the conference was how many fellow conference newbies there were. I got a chance to meet folks like Noelle Harman (Outwines), Anne Keery (Aspiring Winos), Earle Dutton (Equality365) and more who, like me, were relatively new to wine blogging. It was immensely rewarding listening to their perspectives–their successes and stresses as well as the lessons and bumps they’ve learned along the way. Coupled with the tools and insights that I got from veteran bloggers and seminars, I know that I left the conference a better blogger than I was when I arrived.

It would have been unfortunate to miss that because of the limitations and exclusionary feel of the name “Wine Media”.

While all bloggers want to grow their readership–and will use things like social media to help expand their reach–the reality is that the vast majority of us will never come close to the dictionary media definition of widely reaching and influencing people.

And, honestly, not all of us may even want to be “influencers”–at least not in the sense that is in vogue today. Some of us may just want to have fun geeking and writing about wine.

Will those perspectives get smothered underneath the tarp of “Wine Media”?

The Need For “Fresh Blood” and Inclusion

Decanted screen shot

Many podcasters and videographers are still blogging their journey with wine–just via audio or visual mediums.
Also, most episodes usually include show notes (like this example from Decanted’s recent podcast) that are basically blog posts.

I understand the need to be inclusive–because the world of wine and wine communication is constantly expanding. Another great surprise from the conference was being introduced to some great new podcasts like the Weekly Wine Show and Decanted Podcast.

I wholeheartedly support the conference’s desire to see more participation from podcasters. The same with videographers as their work on YouTube is opening up a whole new realm for wine education. While I’m admittedly skeptical about the extent of influence that Instagram, Pinterest and other social media channels which limit context have, I eagerly want to learn more from individuals active in those venues about their experiences and insights that may abate that skepticism.

Plus, it seems like the conference has seen significant turnover in attendees. It makes sense that they would want to inject it with fresh blood.

A Bleeding of Wine Bloggers

Prior to the start of this year’s Wine Bloggers Conference, Tom Wark made several poignant observations about the waning interest and declining numbers in wine blogging. While 2018 saw a little bit of a bump, Wark noted how differently the list of attendees for this year’s conference has looked compared to years past.

Those of us who have been following and reading wine blogs since their start, we can look at a partial list of attendees at the upcoming conference and notice that no more than a small handful of those folks who started out blogging during the format’s peak time of interest are attending the conference. It’s understandable. On the one hand, many of these people no longer blog. Others may still be blogging, but no longer find interest in the conference. — Tom Wark, Fermentation Wine Blog, 9/10/2018

There hasn’t been much study into why we’ve seen a steady decline of interest in wine blogs–though David Morrison of The Wine Gourd has some thoughts and data. A lot of it does seem to be the changing landscape of wine communication.

But if we’re already “bleeding out” wine bloggers, how effective will an infusion of new blood be if, instead of “clotting” the loss, we’re excluding new platelets? Will the number of other wine communicators who attend offset all the newbie wine bloggers who may now feel excluded?

That will be a challenge for Zephyr Conferences to tackle in their messaging and promotion of the newly renamed conference. Not everyone is going to share the same definition or “tasting note” of  what is welcomed as “wine media”.

Show, Don’t Tell

I don’t want this post to give the impression that I’m downplaying or denigrating the role of bloggers like myself. Nor am I saying that we’re necessarily inferior to traditional wine media. We’re still wine communicators but, the majority of us (myself included), are certainly far less established than the traditional wine media.

Photo by James Anderson. Uploaded to Wikimedia Commons under CC-BY-SA-3.0

Though sometimes you can have multi-platinum albums and still end up just being Nickelback.

It’s like the difference between a garage band and a rock star with multi-platinum albums. This is the crux of my apprehension with adopting the name of “Wine Media”.

While our “garage band” of wine bloggers are most definitely musicians like the rock stars of wine media, it feels far too presumptuous to claim the title of “rock star” on our own. This isn’t about talent or worth. It’s about proving yourself on the larger stage.

Someday I would love to be spoken of in the same breath as Allen Meadows, Tom Wark, Jamie Goode, Jancis Robinson, etc. But I would never place myself in that sentence. I need to earn my place in that peer class and pay my dues along the way.

The same day that the Wine Bloggers Conference had the panel asking the question about whether the conference was appropriately named, Lewis Perdue gave the keynote address. Stemming from his journalistic background of working at the Washington Post, Wine Business Monthly and now publishing Wine Industry Insight, a central theme of Perdue’s talk was about building trust with your readership–building credibility.

Building Credibility

This is what a musician does with every gig they play, every song they record. They don’t step out of the garage and onto the stage to tell the world that they’re a rock star. They go out and they prove it, paving the way for others to bestow that title on them.

As bloggers, we are building our credibility with every post. Some of us may be content to stay in the garage and play for family and friends. Others may want to move on to gigs that will take them to increasingly larger arenas.

Some of those bloggers may eventually become “rock stars” of wine media. But the path to that stage won’t be paved with telling the world that they’re “Wine Media”.

It will be by showing it.

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Prosecco Ponderings — Paying More For Less

Earlier this week, Wine Enthusiast announced that Constellation Brands was expanding production of Ruffino Prosecco with the purchase of 311 acres (126 hectares) of added vineyards in the Veneto & Treviso areas. Additionally, they acquired a second wine production facility with the capacity to crank out 9.2 million gallons (35,000 hectoliters) of Prosecco.

Photo by John W. Schulze from Tejas. Uploaded to Wikimedia Commons under CC-BY-2.0

Prosecco vineyards in Guia in the Veneto

9.2 million gallons.

If they max out production that would be over 45.6 million additional bottles of Prosecco from Ruffino. Now granted, that is almost a drop in the bucket for a region that produced 475 million bottles in 2016.

But even beyond Ruffino, the Prosecco DOC zone is growing with the Consorzio di Tutela Prosecco DOC authorizing the additional planting of 3000 more hectares (7,413 acres) of vines in 2016. This coming only 7 years after the DOC region was established in 2009 with 20,250 ha (50,039 acres). This was essentially an expansion upon the original 7,191 ha (17,769 acre) Prosecco zone that is now DOCG Prosecco from Conegliano and Valdobbiadene.

That’s a lot of bubbles.

Now wait…wasn’t there a Prosecco shortage?

It certainly seemed that way earlier this spring with breathless headlines encouraging people to “Stock Up Now!” and blaming the shortage on poor yields from the 2017 vintage.

Never mind that we heard this song before back in 2015, 2016 and 2017.

However, with each threat of shortage also came increasing pressure to raise prices with Nielsen data reporting in 2018 that the $13+ category of Prosecco saw the largest growth. Never mind that many of these $13+ Proseccos used to be closer to the $10 mark only a few years ago.

So even when the new Prosecco vineyards are fully on line, we’re likely still going to be paying more.

And for what?

Expansion vs Quality

Good quality vineyard land is a finite resource. While our knowledge and application of modern viticulture and winemaking techniques can help us maximize the potential of a parcel, there will always be a point where expansion means expanding to areas that aren’t going to produce great wine.

In 2016, more than 5.3 million cases of Prosecco were imported to the US with Shaken News Daily reporting the biggest volume coming from LaMarca and Mionetto.

This is a cycle we’ve seen repeatedly throughout history with expansion leading to eventual gluts and wine lakes. In the early 20th century, the European Union was spending around 1.3 billion euros ($1.75 billion USD) a year to encourage the uprooting of poor vineyard sites and “crisis distillation” of excess wine.

Now I’m not saying that these new Prosecco vineyards are going to need be distilled into brandy anytime soon, but I am highly skeptical that we’ll see an increase in quality to go with increase production. I can’t think of a single instance where substantial expansion of an already established wine region has resulted in an uptick of quality.

If anything, expanded production only highlights the value in protecting the original “classico” region that built a wine’s reputation in the first place–a lessons the producers of Soave, for example, took decades to figure out.

The trade off in expanded production zones is supposed to be lower prices following increased supplies on the market. You know, law of supply & demand stuff? But it never seems to work quite that neatly in the wine industry.

Lessons of Champagne

It wasn’t that long ago that the Champagne wine region was riding high and needing to expand their production zone to meet demand. In 2008, the INAO expanded the boundary to include 40 more villages and an additional 33,500 ha (82,780 acres) of vines.

Then the global recession came and the very next year we were talking about a Champagne glut even though the supply from the INAO’s expansion weren’t going to hit the market till at least 2020.

Oh but don’t worry, we’re back to threats of a Champagne shortage again. Even though the recent 2018 vintage was one of the largest on record, that also didn’t stop expectations of prices increases as well.

Gravity Doesn’t Apply To Wine Prices

Photo by Mruzzene. Uploaded to Wikimedia Commons under PD-user

Hillside vineyard in the DOCG Prosecco production zone of Valdobbiadene.

What goes up, often stays up.

Even with “gluttonous” over supply and waning demand, the best hope is usually just a mere slowing of how fast prices hike up. Each time a new bar is set with pricing, that becomes the new normal–regardless of quality.

A consumer’s best resource against these market dynamics is simply to increase their own vigilance and awareness of what they’re drinking. This means paying more attention to where your wine is coming from and how much you are being asked to pay for it.

There is already a big different in quality of wines labeled as DOC Prosecco versus those from the much more limited and restricted DOCG production zones. It’s worth looking at the bottle to see what kind of Prosecco it is.

Yes, you will likely have to pay a little bit more for a DOCG Prosecco over a DOC one but you’re already paying more for those DOC Proseccos anyways. Now you have to ask yourself if the quality level is what you’re expecting–or if its what you’ve been used to getting.

This truth goes beyond Prosecco to really every wine.

That bottle of your favorite old standby that was once such a great deal, might not be quite as good the next time because now there’s 5x more of it on the market and the winery has had to get different fruit sources to meet that number. It might not be bad. But it won’t be what it once was even though you might be paying the same amount (or more).

As consumers, we will always have choices. Sometimes it’s worth paying a little bit more for something better. Other times there will be different producers or different regions offering options that deliver just as much (or even more) pleasure for the same amount of money that you were used to spending for your old favorites.

You don’t have to settle for paying more for less quality. Though if you aren’t paying attention, that’s exactly what will happen.

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Bordeaux Futures 2017 — Gruaud-Larose, Lagrange, Ducru-Beaucaillou, La Croix Ducru-Beaucaillou

It’s been a few months since we’ve visited the 2017 Bordeaux futures campaign. Travel played a big role in that gap but my wallet also needed a bit of a break as well. But we’re going to return now and head to St. Julien to look at the offers for the 2nd Growths Gruaud Larose and Ducru-Beaucaillou, the third growth Chateau Lagrange and the second wine of Ducru-Beaucaillou.

If you want to catch up, a good place to start is with our first Bordeaux Futures 2017 post covering the offers of Palmer, Valandraud, Fombrauge and Haut-Batailley. There I also lay out my general outlook and philosophy on buying futures for this vintage.

You can also check out the links at the bottom to see what other offers have been previously reviewed in this series.

Ch. Gruaud-Larose (St. Julien)

Some Geekery:
Bottles of Chateau Gruaud Larose in Bordeaux

Bottles of 1815 Ch. Gruaud Larose resting in the cellars of the St. Julien estate

The reputation of Gruard-Larose dates back to the early 18th century when it was owned by a French knight, Joseph Stanislas Gruaud. In the 1750s, two of his descendants, a priest and a magistrate took control. The brothers purchased adjoining parcels, enlarging the estate to 116 ha (287 acres), and established a reputation for high quality.

Clive Coates notes in his work Grand Vins, that during this time the wines of Fond Bedeau (as it was known then) fetched some of the highest prices in St. Julien and was only behind the four First Growths in reputation.

Coates also notes the eccentricity of the magistrate Gruaud who eventually assumed control of the estate. He constructed a large tower, a replica of which is still in use today, in the vineyard so he could keep eye on his workers.

At the end of each harvest, he would also raise a flag up on the tower indicating the nationality of buyers who he thought would most appreciate the style of the vintage. If the wines were full-bodied and firm in structure, he would raise a British flag. For vintages that were more soft and easy drinking, he would raise a German flag. If the style of the year fell somewhere in the middle, then the magistrate would raise a Dutch flag.

The Establishment and Break Up of Gruaud-Larose

When the magistrate passed in 1778, the property was inherited by his daughter and son-in-law, Joseph Sebastian de La Rose. The new estate was christened Ch. Gruaud-Larose. As Lieutenant-Governor of the Province of Guyenne, M. Larose was able to get his wines served at numerous public events held by the nobility prior to the outbreak of the French Revolution. These events featured not only Gruaud-Larose but also those of his Haut-Medoc estate Ch. Larose-Trintaudon located outside the borders of Pauillac and Saint Laurent. Several cases of Gruaud-Larose also made their way to the nascent United States.

Following the outbreak of the French Revolution and the financial difficulties of the Napoleonic era, the descendants of Larose had to put the estate up for auction in 1812. It was purchased by a consortium of individuals who included the Baron Jean Auguste Sarget. Eventually disagreements with Baron Sarget and the heirs of the other owners led to a splitting of the estate in 1867. From then until 1935 when the Cordier family reunited the property, there were two Gruaud-Larose wines–Ch. Gruaud-Larose-Sarget and Ch. Gruaud Larose-Bethmann (later Ch. Gruaud Larose Faure).

The Cordier family maintained ownership of the property, along with the 4th Growth Ch. Talbot, the 5th Growth Ch. Cantemerle, Ch. Meyney in St. Estephe, Clos des Jacobins in Saint Emilion and Ch. Lafaurie-Peyraguey, for several decades until selling it to the Suez Banking Group in 1985. Gruaud-Larose went through a succession of owners until 1997 when it was purchased by the Merlaut family of the Taillan Group.

Ch. Gruaud-Larose Today
Chateau Gruaud Larose

Outside the chateau of Gruaud-Larose

Today it is part of a portfolio that includes the 3rd Growth Margaux estate of Ch. Ferriere, the 5th Growth Ch. Haut-Bages-Liberal in Pauillac, Ch. Chasse-Spleen, Ch. Citran and Ch. La Gurgue. It is unique among the 1855 classified estate in that the vineyards are relatively the same as they were when the estate was first classified.

Most of the estate is one large block of vines between Branaire-Ducru and Ch. Lagrange with another segment separated from the commune of Cussac and the Haut-Medoc estate of Ch. Lanessan by a stream. Compared to other estates in the Medoc, Gruaud-Larose tends to have a significant amount of clay in the soil (particularly in the parcels close to Lanessan). However, plantings in recent years has focused on increasing the amount of Cabernet Sauvignon and pulling up parcels of Merlot and Cabernet Franc.

The vineyards are farmed organically with several of the parcels farmed biodynamically. Around 18,000 cases a year are produced with some fruit being declassified to the estate’s second wine Sarget Larose.

The 2017 vintage is a blend of 67% Cabernet Sauvignon, 31.5% Merlot and 1.5% Cabernet Franc.

Critic Scores:

92-94 Wine Enthusiast (WE), 91-94 Wine Spectator (WS), 92-93 James Suckling (JS), 90-92 Vinous Media (VM), 90-92 Jeb Dunnick (JD)

Sample Review:

The 2017 Gruaud Larose is pliant, deep and quite expressive, while staying light on its feet. In 2017, Gruaud is a wine of precision and nuance rather than volume. There is lovely persistence and nuance in the glass. Even so, I can’t help thinking there is quite a bit of unrealized potential here. All of the wine was fermented in oak vats, with slightly higher than normal temperatures for the Cabernets. — Antonio Galloni, Vinous Media

Offers:

Wine Searcher 2017 Average: $73
JJ Buckley: No offers yet.
Vinfolio: No offers yet.
Spectrum Wine Auctions: No offers yet.
Total Wine: $74.97 (no shipping with wines sent to local Total Wine store for pick up)
K&L: $69.99 + shipping (no shipping if picked up at 1 of 3 K & L locations in California)

Previous Vintages:

2016 Wine Searcher Ave: $85 Average Critic Score: 92 points
2015 Wine Searcher Ave: $83 Average Critic Score: 93 points
2014 Wine Searcher Ave: $71 Average Critic Score: 92 points
2013 Wine Searcher Ave: $68 Average Critic Score: 89 points

Buy or Pass?

A lot of wine experts feel that Gruaud-Larose turned a corner after the 2009 vintages. While notoriously inconsistent and noted for wines that were often quite awkward and austere in their youth, the thinking was that this new era of Gruaud-Larose would bring the estate back to the some of the glory that originally earned it a 2nd Growth classification.

After visiting the estate in 2016 and tasting several of its recent releases at Union des Grands Crus de Bordeaux tastings, I do think the estate has got the consistent quality part down pat. But I’m skeptical that the “awkwardness” and austerity of youth is gone. These wines are still remarkably tannic and well-structured. They are certainly built for the long haul which makes them a good investment for cellar-worthy vintages.

But for vintages like 2017 where I have an eye for more early-drinking styles, this is not an estate I have on my radar. Pass.

Ch. Lagrange (St. Julien)

Some Geekery:
Winery of Ch. Lagrange

The cuvier of Ch. Lagrange

The estate that is now known as Ch. Lagrange dates back to the Middle Ages when it was known as Maison Noble de Lagrange Monteil. Wine production has taken place since at least the 1630s when it was owned by Jean de Cours, the Sire de Paulliac, who acquired the estate by marrying Marguerite de Vivien.

In the 18th century, it came under the ownership of the Baron de Brane who also owned Brane Cantenac and Mouton Brane (later Mouton-Rothschild). At this time the wines were sold as Baron St. Julien.

During the French Revolution and into the Napoleonic era, the estate was owned by Jean-Valère Cabarrus who eventually became Napoleon’s Finance Minister to Spain. Cabarrus daughter, Thérèse, was notable for saving many nobles from facing the guillotine during the Revolution and being the lover of Jules Ouvard who owned both Clos Vougeot and Domaine de la Romanee-Conti.

The next couple centuries saw a succession of ownership changes including a time in the care of John Lewis Brown who owned Ch. Cantenac Brown in Margaux and Ch. Brown in Pessac-Leognan. For most of the 20th century, Lagrange was owned by the Cendoya family from the Basque region of Spain. Financial difficulties during that period caused the Cendoyas to have sell off parcels of vineyards including several hectares used by Henri Martin to found Chateau Gloria. In 1970, the Borie family of Ch. Ducru-Beaucaillou purchased 32 ha (79 acres) with a good chunk of that eventually becoming the estate Ch. Lalande-Borie.

Stephen Brook notes in The Complete Bordeaux that by the time the Japanese whiskey firm Suntory purchased the estate in 1983, it had shrunk from 120 ha (297 acres) to just 57 ha (141 acres) with under half the vines being Merlot.

Ch. Lagrange Today
Chateau Lagrange in Bordeaux

Visiting Ch. Lagrange in St. Julien.

Upon their acquisition of Lagrange, Suntory began investing millions into renovations in the vineyard and winery. Marcel Ducasse was brought on to manage the estate with Emile Peynaud and Michel Delon consulting.

Suntory and Ducasse initiated what Clive Coates called “a Renaissance” at Lagrange and noted that Suntory was uniquely qualified to help the 3rd Growth estate reclaim its standings. In addition to the vast capital from their whiskey empire (which now includes Jim Beam), Suntory is the largest importer and distributor of French wine in Japan. They also have owned a vineyard at the base of Mt. Fuji for many decades, the Yamanashi Vineyard, producing wine under the label of Ch. Lion. Suntory’s head enologist, Kenji Suzuta, spent time at Lagrange assisting Ducasse.

Ducasse introduced sustainable viticulture to Lagrange with many parcels farmed organically. He also began an extremely selective sorting regiment in the vineyard and the winery which necessitated the creation of a second wine, Les Fief de Lagrange, in 1985.

Stephen Brook notes that the strict selection process continued even after Ducasse successfully rehabbed Lagrange’s image and through his retirement in 2007. Today, under the direction of Bruno Eynard, many top quality parcels of Lagrange are still declassified down to the second wine, making Les Fief de Lagrange a top value in Bordeaux.

Today Lagrange produces around 60,000 cases of the Grand Vin each year.

The 2017 vintage is a blend of 78% Cabernet Sauvignon, 18% Merlot and 4% Petit Verdot.

Critic Scores:

92-93 JS, 89-92 WS, 89-92 VM, 89-91 Wine Advocate (WA), 91-93 JD

Sample Review:

The 2017 Château Lagrange is certainly a success in the vintage. Possessing a great nose of crème de cassis, violets, and spicy oak, it hits the palate with medium to full-bodied richness, a terrific mid-palate, present tannin, but a sexy, forward, charming style that’s already hard to resist. It should keep for two decades or more. — Jeb Dunnuck, JebDunnuck.com

Offers:

Wine Searcher 2017 Average: $46
JJ Buckley: No offers yet.
Vinfolio: No offers yet.
Spectrum Wine Auctions: No offers yet.
Total Wine: $44.97
K&L: No offers yet.

Previous Vintages:

2016 Wine Searcher Ave: $55 Average Critic Score: 92 points
2015 Wine Searcher Ave: $51 Average Critic Score: 91
2014 Wine Searcher Ave: $48 Average Critic Score: 91 points
2013 Wine Searcher Ave: $43 Average Critic Score: 89 points

Buy or Pass?

This 2009 Les Fiefs de Lagrange was outrageously delicious. I would put it on par with many 3rd Growths by itself in the $50-60 range.

This was another estate that I had the opportunity to visit in 2016. While I was a little underwhelmed with the 2012 Lagrange they poured, I was blown away by how scrumptiously delicious the 2009 Les Fief de Lagrange (Wine Searcher Ave $45) was. However, I don’t want to judge the Grand Vin too harshly on a youthful showing from an average vintage (especially compared to the more superior 2009 vintage).

But with that track record, I am going to be cautious. There is definitely value in the 2017 offering being priced less than the 2014-2016 vintages so I can’t blame anyone for pulling the trigger. I’m still going to take a “wait and see” approach. It’s unlikely that the price will jump dramatically so I’m okay with give it a Pass for now.

Ch. Ducru-Beaucaillou (St. Julien)

Some Geekery:

Clive Coates notes that Ducru-Beaucaillou was originally known as Maucaillou (bad stones) because of how difficult the stoney soil was to work with. Once the quality of the wine from the vineyard began garnering attention in the 1700s, the name gradually changed to Beaucaillou (beautiful stones).

The “Ducru” part of the name came in 1795 when Bertrand Ducru purchased the estate and commissioned the famous Parisian architect, Paul Abadie, to design the chateau. His descendants would later sell Ducru-Beaucaillou in 1866 to Lucie Caroline Dassier, wife of the notable Bordeaux merchant Nathaniel Johnston. Johnston unsuccessfully tried to change the name to just Beaucaillou but by this point the name, and its 2nd Growth classification, had solidified itself in the market.

It was during this time at Ducru-Beaucaillou when vineyard manager Ernest David accidentally stumbled upon the recipe for the famous “Bordeaux mixture“. According to Coates, David was looking to thwart thieves who were snatching grapes from the vineyard by painting the vines closest to the road with an organic blue-green mixture of copper sulfate and lime.

Neighboring growers and professors from the University of Bordeaux noticed that these treated vines did not get infected by powdery or downey mildew and convinced David to conduct more trials. Cautious about adverse effects on the Ducru vines, the trials that eventually confirmed the efficacy of the Bordeaux Mixture were conducted at another property of the Johnston family–the 5th Growth Ch. Dauzac in Margaux.

Ducru-Beaucaillou Today
Photo by Megan Mallen. Uploaded to Wikimedia commons under CC-BY-2.0

Bruno Borie of Ducru-Beaucaillou

In 1941, the estate was purchased by the Borie family who still own the property today. In addition to Ducru, the family owns the 5th Growth Pauillac estates of Grand Puy Lacoste and Haut Batailley. These estates are managed by Francois Xavier Borie with his brother, Bruno, managing Ducru-Beaucaillou.

From 1986 to 1995, the estate was plagued with systematic cork taint issues that required significant investment to eradicate. Many of the bottles from this period had to be recorked with those demonostrating noticeable TCA destroyed.

Beginning in the late 20th century, production of the Grand Vin at Ducru started decreasing from a high point of 20,000 to 25,000 cases in the early 1980s to around 9,000 to 11,000 cases today.

Since 2010, Virginie Sallette has been the technical director working with long time cellar master René Lusseau.

The 2017 vintage is a blend of 90% Cabernet Sauvignon and 10% Merlot. Due to more severe selection in this vintage, there is estimated to only be around 7500 cases produced for 2017.

Critic Scores:

97-98 JS, 95-97 WA, 94-96 WE, 93-96 WS, 93-96 VM, 96-98 Jeff Leve (JL), 94-96 JD

Sample Review:

There was no frost at Ducru-Beaucaillou in 2017 due to its proximity to the estuary. This barrel sample comes from the final blend, which was made in early 2018. Composed of 90% Cabernet Sauvignon and 10% Merlot and sporting a deep garnet-purple color, the 2017 Ducru-Beaucaillou is intensely scented of blackcurrant cordial, blackberries and lavender with hints of crushed rocks, iron ore, rose hips and Provence herbs plus touches of wood smoke and sandalwood. Medium-bodied, very firm and grainy in the mouth, it possesses lovely freshness, lifting the intense flavors, finishing long and minerally. Sporting an incredible core of muscular mid-palate fruit, this wine should age incredibly. — Lisa Perrotti-Brown, Robert Parker’s Wine Advocate

Offers:

Wine Searcher 2017 Average: $169
JJ Buckley: $167.94 + shipping (no shipping if picked up at Oakland location)
Vinfolio: $175 + shipping
Spectrum Wine Auctions: No offers yet.
Total Wine: $169.97
K&L: $169.99 + shipping

Previous Vintages:

2016 Wine Searcher Ave: $206 Average Critic Score: 95 points
2015 Wine Searcher Ave: $199 Average Critic Score: 95 points
2014 Wine Searcher Ave: $151 Average Critic Score: 95 points
2013 Wine Searcher Ave: $126 Average Critic Score: 92 points

Buy or Pass?

While Ducru is a wine that I never want to open up too young, it’s virtually an automatic buy for me every year. Just stellar stuff that’s usually worth bending my financial discipline a bit for. While the 2017 is priced a little above the 2014, the reduced yields and supply likely played a significant role.

It’s still well below 2015 & 2016 levels and is a wine that I can see jumping $20-25 higher when it hits the market. That makes its a justifiable Buy for at least a bottle or two.

La Croix Ducru-Beaucaillou (St. Julien)

Some Geekery:

La Croix is the second wine of Ducru-Beaucaillou that was first introduced in 1995. Since 2005, the wine has been produced from dedicated plots located near Ch. Talbot instead of just declassified fruit from the Grand Vin.

Starting with a limited release in 2009 and with all bottlings since 2010, the labels have been designed by Jade Jagger, daughter of rock star Mick Jagger.

The 2017 vintage is a blend of 58% Merlot, 39% Cabernet Sauvignon and 3% Petit Verdot.

Critic Scores:

92-94 WE, 92-93 JS, 90-93 VM, 89-92 WS, 89-91 WA, 90-92 JD

Sample Review:

The Merlot here is grown on sandy-gravel soils and brings both freshness and structure. There’s good balance, plush autumnal berry fruits and lovely spice, supported by well placed, delicate tannins. It’s a clear Médoc twist on the varietal, even though this is a little lusher and more approachable than in recent years where Cabernet Sauvignon has been higher in the blend – last year it was at 66%, but vintage conditions in 2017 affected some of the crop. It’s a little different in expression from 2016, but is an extremely high quality, great drinking wine. (91 points) — Jane Anson, Decanter

Offers:

Wine Searcher 2017 Average: $45
JJ Buckley: No offers yet
Vinfolio: No offers yet.
Spectrum Wine Auctions: No offers yet.
Total Wine: $44.97
K&L: No offers yet.

Previous Vintages:

2016 Wine Searcher Ave: $56 Average Critic Score: 92 points
2015 Wine Searcher Ave: $58 Average Critic Score: 92 points
2014 Wine Searcher Ave: $50 Average Critic Score: 91 points
2013 Wine Searcher Ave: $35 Average Critic Score: 90 points

Buy or Pass?

My affinity for Ducru certainly extends to its second wine which I often buy. A bit unusual in being a Merlot-dominant Medoc in this vintage, I find that these Merlot heavy blends usually fall picture perfect into the role of “Cellar Defender” that I’m seeking in years like 2017.

The pedigree, coupled with solid pricing under 2013-2016 vintages makes this a good Buy for me.

More Posts About the 2017 Bordeaux Futures Campaign

Why I Buy Bordeaux Futures

*Bordeaux Futures 2017 — Langoa Barton, La Lagune, Barde-Haut, Branaire-Ducru

*Bordeaux Futures 2017 — Pape Clément, Ormes de Pez, Marquis d’Alesme, Malartic-Lagraviere

*Bordeaux Futures 2017 — Lynch-Bages, d’Armailhac, Clerc-Milon and Duhart-Milon

*Bordeaux Futures 2017 — Clos de l’Oratoire, Monbousquet, Quinault l’Enclos, Fonplegade

*Bordeaux Futures 2017 — Cos d’Estournel, Les Pagodes des Cos, Phélan Ségur, Calon-Segur

*Bordeaux Futures 2017 — Clinet, Clos L’Eglise, L’Evangile, Nenin

*Bordeaux Futures 2017 — Malescot-St.-Exupéry, Prieuré-Lichine, Lascombes, Cantenac-Brown

*Bordeaux Futures 2017 — Domaine de Chevalier, Larrivet Haut-Brion, Les Carmes Haut-Brion, Smith Haut Lafitte

*Bordeaux Futures 2017 — Beychevelle, Talbot, Clos du Marquis, Gloria

*Bordeaux Futures 2017 — Beau-Séjour Bécot, Canon-la-Gaffelière, Canon, La Dominique

*Bordeaux Futures 2017 — Carruades de Lafite, Pedesclaux, Pichon Lalande, Reserve de la Comtesse de Lalande

*Bordeaux Futures 2017 — Vieux Chateau Certan, La Conseillante, La Violette, L’Eglise Clinet

*Bordeaux Futures 2017 — Montrose, La Dame de Montrose, Cantemerle, d’Aiguilhe

*Bordeaux Futures 2017 — Clos Fourtet, Larcis Ducasse, Pavie Macquin, Beauséjour Duffau-Lagarrosse

*Bordeaux Futures 2017 — Kirwan, d’Issan, Brane-Cantenac, Giscours

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Doubling Down On What’s Been Done Before

Photo taken by self and uploaded to Wikimedia Commons under : CC-BY-SA-3.0

Andy Perdue of Wine Press Northwest says it time for Washington State wine producers to “double down” on Cabernet Sauvignon.

The state needs to focus, he says, much like how Oregon did several decades ago with Pinot noir.

Washington has proved it can grow several wine grape varieties very well, and in some ways this has hurt the industry, because the state hasn’t had a focus. Now, we can align ourselves with other Cab regions, including Bordeaux and Napa Valley. — Andy Perdue, 9/13/18

Now why in the hell would we want to do that?

Napa On My Mind — And The Minds Of Most Consumers

Yes, I know that Cab is still king and there is no doubt that Cabernet Sauvignon sales are still going strong. You can’t fault vineyards for planting Cabernet Sauvignon or wineries for producing it.

But what you can fault is the idea that we should start hoarding all our eggs into one Cab basket–especially a basket that is already dominated by one really large hen.

Look at any “Most Popular” list of American wines and you can easily see a stark theme.

Wine & Spirits Top Restaurant Wines of 2018.

I would definitely be impressed seeing a wine list with Woodward Canyon prominently featured.

Cakebread, Caymus, Chateau Montelena, Corison, Duckhorn, Faust, Frank Family, Heitz, Jordan, Justin, Louis M. Martini, Mount Veeder, Rodney Strong, Sequoia Grove, Silver Oak, St. Francis Winery, Stag’s Leap Wine Cellars, Turnbull–all well known California Cabernet producers. Though, yes, Washington State does get a few nods with Woodward Canyon, L’Ecole 41 and Chateau Ste. Michelle (probably for their Riesling).

The Most Searched-For Cabernet Sauvignon on WineSearcher.com in 2017.

Screaming Eagle, Caymus, Scarecrow, Shafer, Dunn, Robert Mondavi and Silver Oak–all Napa Valley staples with only Penfolds 707 from Australia and Concha y Toro Don Melchor from Chile being outside Cabernets that cracked the list.

Vivino’s Top 20 Cabernet Sauvignon for Cab Day (which was apparently September 3rd)

Pretty much the same Napa-dominated list like the ones above with Quebrada De Macul’s Domus Aurea from Chile, Gramercy Cellars’ Lower East from Washington, Thelema Mountain Vineyards’s The Mint and Springfield Estate’s Whole Berry from South Africa sprinkled in for diversity.

This is not to say that Washington State can’t compete with California–in quality or in price. Lord knows we can and often exceedingly over deliver in both. Many years the state usually leads the pack in percentage of wines produced that receive 90+ scores from critics and often command a sizable chunk of year-end “Top 100” lists.

Photo a compilation of creative commons licensed images uploaded to Wikimedia commons under CC-BY-SA-3.0

Perhaps the Washington State Wine Commission needs to get Steven Spurrier on the phone.

But to the vast majority of American wine buying consumers (particularly of Cabernet Sauvignon) that hardly makes a dent in their Napa-centric worldview. Pretty much since the 1976 Judgment of Paris, Cabernet Sauvignon in the United States has been synonymous with Napa Valley, California.

Of course, I’m not saying that Washington should stop producing its bounty of delicious and highly acclaimed Cabs but why should we double down on chasing a horse that has already left the stable?

The Lessons Of Oregon

To bolster his case, Perdue points to the example of Oregon which has built its brand (quite successfully) on the quality and notoriety of its Pinot noir. It’s no shock that on that same Wine & Spirits Top Restaurant List that Oregon has a healthy showing with Adelsheim Vineyard, Argyle Winery, Cristom Vineyards, Domaine Drouhin Oregon, Elk Cove Vineyards and King Estate representing the state–doubling the amount of wineries that Washington has featured.

Perdue would, presumably, attribute that success to Oregon’s seemingly singular focus on Pinot noir instead of the jack-of-all-trades approach that Washington State has taken in a modern history that is pretty close to the same age.

But what I don’t think Perdue has really taken into consideration is that Oregon started doubling down on Pinot long before Pinot noir was cool.

Photo by Ethan Prater. Uploaded to Wikimedia Commons under CC-BY-2.0

Pinot noir in early veraison at Cristom Vineyards in the Eola-Amity Hills

In his book Oregon Wine Country Stories Kenneth Friedenreich notes that many of Oregon’s early pioneers were thought to be crazy by their neighbors and bankers when they started planting Pinot noir in the Willamette Valley in the 1960s. It wasn’t until the 1980s when French producers like the Drouhin family of Burgundy took notice that the state began getting some attention on the world’s stage.

Even then, Oregon Pinot noir was still a tough sell in the domestic US market.

 

It’s hard to discount the impact that the 2004 film Sideways had on the perception of Pinot noir. As David Adelsheim noted “There were two great grapes of America [Cabernet Sauvignon & Chardonnay], and after ‘Sideways,’ there were three,” with the Oregon wine industry reaping the benefit of sustained sales ever since.

In the game of life, when Oregon wine producers were least expecting it, they rolled a ‘7’. But they could have just as easily crapped out.

Oregon was initially betting on a long shot–not a 2 to 1 favorite like Cabernet Sauvignon. It’s crazy to think that Washington could every get the same kind of payout.

How About Betting On What’s Exciting?

Seriously, if you are not on the Washington Cab Franc train than you are lagging behind my friend!

Earlier this week Sean Sullivan of Seattle Met and Wine Enthusiast published a fantastic list of “The 30 Most Exciting Wines in Washington”.

Now while there are certainly Cabs included on this list–several of which, like Passing Time and Quilceda Creek, I wouldn’t dispute–there are several wines included that are truly, genuinely exciting.

2013 Leonetti Cellar Aglianico Serra Pedace Vineyard Walla Walla Valley

Yes, an Aglianico! From Leonetti!

2015 Spring Valley Vineyard Katherine Corkrum Estate Grown Cabernet Franc Walla Walla Valley

The 2012 vintage of this wine was one of the best wines being poured at the Walla Walla Valley Wine Alliance tasting in Seattle earlier this year.

2017 L’Ecole No. 41 Old Vines Chenin blanc Columbia Valley

I’m no stranger to hollering into the void about the charms and deliciousness of Washington Chenin blanc. I love that L’Ecole is highlighting “Old Vines” on this bottle. It shows that their faith in this wonderful variety isn’t a fly-by-night fancy.

2015 Two Vintners Cinsault Make Haste Yakima Valley

Cinsault has been on my radar since attending the Hospice du Rhone seminar highlighting South African Cinsault. Obviously Washington doesn’t have anywhere close the vine age or experience but Morgan Lee of Two Vintners is an incredibly talented winemaker so it will be fun to see what he could do with the grape.

2016 Savage Grace Côt Malbec Boushey Vineyard Yakima Valley

Michael Savage makes some of my favorite Cabernet Francs from the Two Blondes Vineyard and Copeland Vineyard. The Boushey Vineyard is one of the grand crus of Washington. All perfect ingredients for what is likely a very kick ass wine.

2017 Syncline Winery Picpoul Boushey Vineyard Yakima Valley

If you’re not drinking Picpoul, is it really worth drinking anything?

2012 MTR Productions Memory Found Syrah Walla Walla Valley

This Syrah, made by Matt Reynvaan (of Reynvaan Family Vineyards fame),  is practically treated like a Brunello di Montalcino. It sees two years of oak aging followed by 3 years of bottle aging before release. A fascinating project.

2015 Sleight of Hand Cellars Psychedelic Syrah Stoney Vine Vineyard Walla Walla Valley

Yeah, yeah the Rocks District is technically Oregon. But since the wine consuming public is too myopically focused on Oregon Pinot noir,  Washingtonians can take credit for the insane depth and character that comes out of wines from this area. At the Taste Washington “Washington vs The World Seminar” this was the run away winner at an event that featured heavy hitters like Joseph Phelps Insignia, Lynch-Bages, Sadie Family, Amon-Ra and Duckhorn Merlot.

Lessons of Oregon part II

Another lesson from Oregon that’s often overlooked is the lack of attention given to other grapes grown in the state. This was a takeaway I had from Friedenreich’s Oregon Wine Country Stories that I noted in my review with the fascinating possibilities of the Southern Oregon AVAs like the Umpqua, Rogue and Applegate Valleys or the shared Columbia Gorge AVA up north with Washington.

There are over 50 grape varieties grown in Oregon–yet we really only hear about 1 to 3 of them. Sure the producers in prime Pinot country with blessed vineyards on Jory and Willakenzie soils, have a good gig right now. But the countless small wineries in other areas of the state trying to promote and sell their non-Pinot wines are facing an uphill battle.

Now What?

Does Washington State really want to  be associated with just one grape variety? With more than 70 different grape varieties, why limit ourselves?

As a Washington wine lover that adores the bounty and bevy of fantastic wines like Viognier that can compete with great Condrieu, geeky Siegerrebe and Pinot noir from the Puget Sound, Counoise rosé that echoes the grape’s Châteauneuf-du-Pape heritage and robust Malbecs that gets your mouth watering with their savory, spicy complexity, I vote no.

If are going to double down on anything then we should double down on what makes Washington, Washington.

We’re the Meryl Streep and Daniel Day-Lewis of the American wine industry. We can do it all and we can do it very, very well.

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Geek Notes — Wine For Normal People Episode 84 Featuring Tuscan Wine Regions

Screenshot from the Wine For Normal People podcast

Outside of blog land, I frequently teach wine classes. As part of my usual prep routine whenever I have a class to write, I’ll fill my Overcast queue with wine podcasts relating to the class. I find that listening to podcasts while cleaning the house, working out at the gym and driving helps submerse me into the topic and compliments my book studies really well.

My usual sources for hardcore geekdom are Levi Dalton’s I’ll Drink To That! (whose episode with Gramercy owner and Master Sommmelier Greg Harrington I featured in a previous Geek Notes) and the GuildSomm podcast hosted by Master Sommelier Geoff Kruth.

However, I’ll also frequently listen to Chris Scott’s The UK Wine Show, Heritage Radio Network’s In the Drink, Jim Duane’s podcast Inside Winemaking and the very first wine podcast that I started with–Grape Radio.

Two newly launched podcasts that are also in my rotation are Wine Enthusiast’s What We’re Tasting and James Halliday’s Wine Companion podcast.

But I’m always on the lookout for more options so if you know of any other great wine podcasts worth checking out, post them in the comments below!

It was while working on an upcoming Italian wine class that I stumbled upon what is definitely going to be a new go-to resource for me–Elizabeth Schneider’s Wine for Normal People podcast.

A Little Background and Why You Should Listen Too

Anyone who shares a disheartening sigh while looking at wine displays virtually dominated by the same 3 big mega-corps is fighting the good fight in my book.

Elizabeth Schneider is a Certified Specialist of Wine and Certified Sommelier who hosts the podcasts with her husband, M.C. Ice. I’m sure there is a story behind the hubby’s stage name but I haven’t came across it yet while listening.

Outside of the podcast, she does speaking engagements, online classes and has an upcoming book Wine for Normal People: A Guide for Real People Who Like Wine, but Not the Snobbery That Goes with It slated for release in early 2019.

Her website also has a super user-friendly list of brands owned by big mega-corps that is worth book marking. As I found in compiling my own list of supermarket wines, this is no easy task to stay on top of so I wholeheartedly support Schneider’s efforts in promoting more knowledge and transparency in this area.

I must confess that when I first read the description of the Wine For Normal People podcast, I thought this would be a bit too beginner for me. It could still be a great podcast that benefits a lot of people who want to dip their toes into the world of wine but I was expecting it to be something more like an updated version of William Wilson’s Wine for Newbies podcast.

But what I quickly found after listening through a few episodes is that Schneider has a fantastic teaching style and approach to wine that serves up ample geeky goodness but balances it by presenting the topic in a digestible manner.

Even for folks like me who have fell down the rabbit hole of wine geekiness, listening to the podcast and paying attention to how she presents her topics is of huge benefit. When we live in a world with a billion+ wine drinkers, one thing that us hardcore wine geeks have to realize is that we really are the minority here. Not every wine drinker aspires to be a Master of Wine or Master Sommelier or even a wine geek. The passion and enthusiasm that drives us to learn more–and to share what we’ve learned–can often be a bit much for many wine drinkers and ends up driving them away back to the comforts of the same ole, same ole.

In the end it is all about balance which, like a good wine, I find well exhibited in the Wine For Normal People podcast.

Plus, there is still plenty of geeky nuggets in each episode like these things I noted in Episode 084 on Tuscan Wine Regions (35 minutes).

Photo by Rob & Lisa Meehan. Uploaded to Wikimedia Commons under CC-BY-2.0

Vineyards in Montalcino

Some Fun Things I Learned/Enjoyed From This Podcast

(3:36) I really liked Schneider’s answer to the question of if the French should feel threatened at all by the rise of Super Tuscans using Bordeaux varieties. She talks about the difference in French culture of “closing ranks” versus the in-fighting that you often see among Italian winemakers.

(7:06) Brunello is a relatively recent wine on the Italian wine scene with the particular Sangiovese Grosso clone isolated only in 1888. However, Schneider notes that winemakers as early as the 14th century were aware of the superior quality of wines in the Montalcino region.

Photo by 	Renzo Grosso. Uploaded to Wikimedia Commons under CC-BY-SA-3.0

The estate of Biondi-Santi pioneered the modern concept of Brunello di Montalcino.


(8:44) Very surprised to hear that only 4 vintages of Brunello were declared during the first 57 years of production after 1888. I definitely want to read more about this and why.

(11:55) This starts a really great discussion on the two zones of the Montalcino region–the northern and southern–with some very useful insights on the different wines produced in the different soil types. Nice tidbit on the winemaking approach of Silvio Nardi who own vineyards in both zones.

(15:24) The uniqueness of the Sangiovese based wines of Carmignano compared to Chianti. Often called “The Original Super Tuscan” due to its historical tradition of using Cabernet Sauvignon but Schneider also notes that Carmignano is distinct for growing Sangiovese on flatter lands whereas the grape usually thrives on higher elevation hillsides. Also of interest is that some Carmignano estates, like in Bolgheri, have Cabernet Sauvignon vines that were grafted from cuttings taken from Chateau Lafite in Bordeaux.

(21:20) Going to have a slight disagreement with the podcast here. After talking about some of the reasons why Chianti has historically been “a hot mess” (quite true!), Schneider encourages people to not really bother taking a chance on Chianti and instead look for wines from the Chianti Classico zone. This isn’t bad advice per se, but it is one of the Magic Beans of Wine that I’ve never been a fan of promoting.

Photo by Arnaud 25. Uploaded to Wikimedia Commons under CC-BY-SA-3.0

I won’t deny that Chianti’s bad rap is well earned but sometimes there is a needle of a gem within the haystack of fiascos. You have to trust that a good quality producer is not going to put their name on crap.


Yeah, there is lots of crappy Chianti out there. But there is also a lot of crappy Chianti Classico out there as well. Instead of focusing on the region (Chianti vs Chianti Classico), it really should be about the producer–which, to be fair, is a common theme that Schneider makes repeatedly in this podcast. Yet, for some reason, she seems to ignore that a good quality producer of Chianti Classico can also make a good quality Chianti. This Chianti may even be made from grapes grown in the Chianti Classico zone but declassified down to Chianti for various reasons–younger vines, less aging, wanting to have a more approachable and easy drinking bottle at a lower price point, etc.

Sure, the Chianti Classico from that same producer will be the superior bottle but that doesn’t discount the potential value in a bottle of well made Chianti from a reputable producer.

(22:59) Canaiolo nero use to be the main grape of Chianti until the 1870s. Very interesting! I would love to try a varietal Canaiolo.

(24:22) Oooh I love Schneider’s use of different varieties of roses as a vehicle for explaining the differences in Sangiovese’s clones. It’s not easy to explain clones but this metaphor is a good start.

(24:55) This starts a very useful overview of the different sub-areas within the Chianti Classico zone.

Photo by Viking59. Uploaded to Wikimedia Commons under PD-self

While it’s not impossible to envision the Gamay of Beaujolais (pictured) growing in Tuscany, I would probably wager on this being a case of a weird Italian synonym for another variety,


(29:02) Very interesting to hear that some producers of Vino Nobile di Montepulciano have been grafting over to the Chianti Classico clone of Sangiovese–though Prugnolo Gentile still dominates. Also apparently Gamay can be blended in (29:23)!?! I wasn’t aware of Tuscan Gamay so I’m wondering if this is a synonym for another grape like Alicante? Will need to do some more research here.

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Birth Year Wine Myopics

Wine Enthusiast recently published a great article highlighting what wines from the recent 2015, 2016 and 2017 vintages are worth laying down in the cellar for 20+ years. They titled this article “A Guide to Finding Age-worthy Birth Year Wines.”

But for the moms and dads, grandparents, aunts and uncles who want to set aside a thoughtful birth year bottle to share with someone on their 21st birthday, you’re better off ignoring 97% of the advice Roger Morris gives you in this Wine Enthusiast article.

A well structured Bordeaux from Pauillac or Margaux?

A nutty, toasty vintage Champagne?

A savory, spicy Hermitage or Côtes-Rotie?

A big, robust Napa Cabernet Sauvignon?

A brooding and mouthwatering Barolo?

A complex and nuanced Burgundy?

Those are all great wines, no doubt, and examples from the 2015 & 2016 vintages, in particular, will be giving wine lovers pleasure for the next two plus decades. But before you plunk down some serious cash and invest in the proper storage conditions to take care of these wines, ask yourself one crucial question.

Do you think the person that you are saving this wine for is going to appreciate and enjoy this wine when they turn 21?

Let me re-phrase that question for you from another perspective.

What were you drinking when you turned 21?

Unless your last name is Moueix, Bezos or Gates, I’d probably call BS on you sipping Petrus at 21.

Petrus?
Giscours?
Opus One?
Silver Oak?
Jordan?
Quilceda Creek?
Beaucastel?
Domaine du Pégau?
Cristal?
Romanée-Saint-Vivant Grand Cru?
Joly Coulée de Serrant?

If you were then my hat’s off to you but I’ll be honest and admit that 21 years old me was drinking Boone’s Farm, Arbor Mist Blackberry Merlot and St. James Winery’s Velvet Red and Pink Catawba. And that was after 16 to 20 year old me had graduated from drinking Bud Light and whatever alcohol made its way to the various jello shots at the parties I attended as a kid. Oh, and I guess growing up in the church I had my fair share of Mogen David and Manischewitz Concord wine as well.

Being a gambling woman (only somewhat reformed), I would wager that the vast majority of you had similar early drinking experiences and palates that I did.

What reason is there for us to think that the next generation of 21-year-olds is going to be any different?

Is it Better for the Giver or the Receiver?

Even when I turned 30, I don’t know if I had the palate to fully appreciated this birth year wine.

The problem with articles like the Wine Enthusiast guide is that they are almost entirely driven by the perspective and palate of the person giving the wine. Yeah, folks like us are going to adore what a 2016 Lynch Bages, Gaja Sperss, Guigal La Mouline or Chappellet Pritchard Hill Cabernet Sauvignon will taste like in 2037. At that point, these wines are going to have evocative bouquets of savory tobacco spice, dried herbs and other tertiary flavors with long, lingering and mouthwatering finishes.

But you know who is probably not going to like those wines at all?

My niece Elise.

At best, she would smile politely and acknowledge the gift. I’m sure at dinner she would take a sip or two, trying not to gag at the bitterness and acidity. I could see her swirling the wine a little in the glass, trying to imitate what the other adults at the table are doing, hoping that maybe somehow the air would magically transform the wine into a strawberry margarita.

I’m not going to put her through that dog and pony show. But I’m still squirreling away special wines to share with her and my other nieces and nephews when they turn 21.

However, it’s not Barolos, Napa Cabs or other age-worthy red wines.

No, I’m squirreling away Sauternes, Tokaji, German Rieslings, Vouvray Demi-Secs, vintage Ports and Madeira.

 

The Overlooked Majesty of Age-worthy Sweet Wines

To Roger Morris and Wine Enthusiast‘s credit, they do name drop a couple of these Birth Year worthy sweet wines in the article noting the quality of the 2016 vintage for German Rieslings and quoting Joe Campanale, owner/beverage director at Fausto in New York City on the potential of 2017 for vintage Port and Madeira. But the fact that these great wines got lip service at best (with others like Sauternes not even mentioned) is sadly reflective of the “Rodney Dangerfield-status” of sweet wines in general.

It’s a shame that cheap mass-market Moscato gives the category such a bad rap because well made Moscato d’Asti from high-quality producers like Mauro Sebaste are delicious wines.

In an age of Moscato Mania, Stella Rosa’s rapid ascent and the Capriccio Craze, the idea of enjoying sweet wines often gets a negative reaction from “wine people.”

This snobbish aversion to anything sweet persists even with many of the best selling “dry” red wines laden with residual sugar via the additions of Mega Purple or, in the case of wines like Meiomi Pinot noir, sneaking in sweet white grapes like Riesling and Gewürztraminer.

Yet there is a reason why some of the most legendary wines throughout history have been sweet dessert wines.

They’re freaking delicious!

Plus, the presence of all that sugar coupled with acidity (Rieslings and Vouvray), fortification (Ports and Madeira) and Noble Rot (Sauternes, Tokaji and some German & Alsatian wines) gives these wines fantastic aging potential. The evolution of Sauternes, in particular, is a remarkable journey to follow as the fresh, youthful exuberance of tropical fruit give way to richer notes of honey, spice, caramel and crème brûlée.

The Beauty Of It All

When you look at the pros and cons of saving sweet dessert wines for future 21-year-olds versus the typical roll call of great red wines and dry Champagnes, there is no contest.

These dessert wines are wines that in 20 + years will not only have the complexity and nuance to appeal to seasoned wine drinkers. But for newly christened 21-year-olds these wines will be sweet and approachable with identifiable flavors of fruit, candy and honey.

I have one nephew and one niece born in 2008. However, I bought a couple of extra bottles of this Rieussec so I could crack into it a bit earlier. Purely for educational and research purposes, of course.

Sure, they may not “get” all the concepts of terroir, Botrytis, aging and vintage variation behind these wines. For them, each sip will probably taste the same while you’re likely going to see each sip unfurling another layer of flavor that has spent decades developing.

But you’re both going to still really enjoy those sips and are far more likely to share a celebratory moment that’s worth treasuring for many years to come.

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Getting Geeky with Stony Hill Chardonnay

The First of September kicks off California Wine Month and while I won’t steer this blog as much towards a California-centric bent as I did with Washington Wine Month (hometown bias, y’all), I will be highlighting California wines throughout the month in various posts and my 60 Second Wine Reviews.

However, I also have posts in the pipeline that you can expect to see soon for a new edition of Keeping up with the Joneses in Burgundy as well as a wrap up of my ongoing series on the 2017 Bordeaux Futures campaign (had to give my wallet a bit of a break). Later this month I’m teaching a class on Italian wine so you can be sure to expect a sprinkling of Mambo Italiano here and there.

Subscribers can stay on top of the geekery with new posts emailed right to their inbox.

But let’s turn the focus back to California beginning with the most memorable California wine that I’ve had in the past year–the 2008 Stony Hill Chardonnay.

I had the privilege of trying this 2008 Stony Hill Chardonnay courtesy of a dear friend who brought this wine over for dinner this past Thanksgiving. That night featured a lot of heavy hitters including a 2004 Nicolas Joly Coulée de Serrant, a 2006 Philipponnat Grand Blanc Brut, a 2006 Hospice de Beaune Volnay Premier Cru Cuvée Blondeau, 2012 Domaine de la Vougeraie Vougeot 1er Cru “Le Clos Blanc de Vougeot” Monopole, 2007 Copain Gary’s Syrah from the Santa Lucia Highlands and a 2010 Sichel Sauternes but this Napa Chardonnay was my run-away wine of the night.

The Background

Stony Hill Vineyard was founded in 1948 when Fred and Eleanor McCrea, inspired by their love for white Burgundy, planted their first 6 acres of Chardonnay along with some Riesling and Pinot blanc on the old Timothy Feeley homestead located on Spring Mountain. Charles Sullivan notes in Napa Wine: A History from Mission Days to Present that the McCreas sourced the budwood for their Chardonnay from the Wente family in the Livermore Valley.

Photo by 	StonyHill at en.wikipedia. Uploaded to Wikimedia commons under CC-BY-3.0

The winery doors to Stony Hill Vineyard.


The first vintage followed in 1952 and, by 1954, Stony Hill’s small production was being completely allocated through mailing list. According to Thomas Pinney, in his A History of Wine in America, by 1990 someone wishing to get their hands on Stony Hill wine had to wait at least 4 years on a waiting list for the privilege.

In 1972, Mike Chelini joined Fred McCrea as winemaker, assuming the job full-time on Fred’s passing in 1977. By 2011, Chelini, along with Bill Sorenson of Burgess, was one of the longest tenured winemakers in Napa Valley with the upcoming 2018 vintage being Chelini’s 45th harvest.

During this period Stony Hill developed a reputation for producing some of Napa’s most ageworthy Chardonnays with a lean, acid driven style that bucked the trend of buttery, malo-laden Chardonnays that were adorned in lavish new oak.

In his New California Wine, Matt Kramer describes Stony Hill Chardonnay as “… the essence of what California Chardonnay can be: pure, free of oakiness, filled with savor, and yet somehow unpretentious. It is rewarding, even exciting drinking–if you can find it.”

The task of finding Stony Hill has always been tough with the winery’s tiny 5000 case production but also because of the economics and realities of the wine business in the 21st century. Even when Stony Hill’s mailing list shrank, allowing more wine to be available on the retail market, the McCreas found that many large distributors which control the three-tier system didn’t care to pay attention to a small family winery–even one with such a stout pedigree.

Photo by StonyHill. Uploaded to Wikimedia commons under CC-BY-3.0

Stony Hill Vineyards on Spring Mountain


Plus the counter fashion style of Stony Hill’s wines, which often requires patience and cellaring, as well as the “too cheap for Napa” pricing put the McCrea family in a position where they were looking to sell and in late August 2018 it was announced that Stony Hill Vineyard was being sold to the Hall Family of neighboring Long Meadow Ranch.

Long Meadow Ranch

In my recent post Tracking the Tastemakers which examined Wine Enthusiast’s “Top 40 Under 40 Tastemakers for 2018” I expressed my admiration for the wines of Long Meadow Ranch that are now headed by COO Chris Hall.

Long Meadow Ranch has been one of my favorite Napa estates for a while. Such an under the radar gem with a great winemaking pedigree that began with the legendary Cathy Corison and now features Ashley Heisey (previously of Far Niente and Opus One), Stéphane Vivier (previously of Domaine de la Romanee-Conti’s owners’ California project–Hyde de Villaine) and Justin Carr (previously of Cakebread, Rudd and Hourglass). — Tracking the Tastemakers (August 30th, 2018)

The view from Long Meadow Ranch’s Mayacamas Estate overlooking Rutherford.


Above and beyond Long Meadow Ranch’s fantastic wines and winemaking pedigree is the Hall family’s deep seated commitment to the environment and sustainability. Pam Strayer of Organic Wines Uncorked has a terrific write up on how Long Meadow Ranch is showing how a winery in Napa can thrive with an organic business model.

Founded in 1989 with their Mayacamas Estate, the Halls now tend to over 2000 acres of vineyards and agriculture lands that includes olive trees, fruit orchards, vegetable gardens and even cattle that supplies ingredients for their farm-to-table restaurant, Farmstead.

The Wine

High intensity nose–an intoxicating mix of grilled pears and peaches with a little bit of white pepper spice. A very savory nose.

Photo by Jerry012320. Uploaded to Wikimedia Commons under CC-BY-SA-4.0

On the palate, the white pepper spice from the nose seems to morph into a stony minerality like river stones.


On the palate those grilled fruits come through. Even though they are couched with some subtle smokiness, the fact that the fruit is still present and distinctive is impressive for an 8 yr+ domestic Chardonnay. That is surely helped by the medium-plus acidity which holds up the medium weight of the fruit and keeps the mouth watering. Instead of white pepper, the wine takes on a more minerally river stone note that lingers through the long finish.

The Verdict

Just superb. Reviewing my notes after enjoying this wine during Thanksgiving, I was marveling at how youthful and fresh this wine was tasting. If you are lucky enough to have a bottle, you can probably still savor it easily for another 3 to 5 years–and I may be too conservative in that estimate.

While I’m not immune to the occasional indulgence and siren song of a butter-bomb like Rombaurer or Robert Lloyd’s sinfully delicious Carneros Chardonnay, neither of those wines could ever come close to the layers of elegance and complexity that this 2008 Stony Hill Chardonnay exhibits. This wine is truly on another level when it comes to domestic Chardonnays with its peers being found more in Burgundy than in Napa Valley.

This is a wine that combines the savoriness of a well aged Meursault with some of the mouthwatering acidity of a Chablis. At around $50 according to Wine Searcher, this wine is a screaming value compared to aged Burgundies of equivalent quality.

Ultimately, I have to fully echo Matt Kramer’s endorsement that tasting an aged Stony Hill Chardonnay “… is rewarding, even exciting drinking–if you can find it.”

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Tracking the Tastemakers

Photo by Petrovsky. Uploaded to Wikimedia Commons under CC-BY-3.0

I’m reminded of Austrian puppeteer Karin Schäfer often when I walk into a supermarket’s wine department.

Recently Wine Enthusiast released their Top 40 Under 40 Tastemakers for 2018–a list highlighting the folks who are “… doing their part to lead the conversation and leave a lasting influence on the world of food and drink for generations to come.”

Admittedly lists like this usually illicit an eye roll response from me because of the feel of puffery that abounds in them. Often when I look more critically at these kinds of list, such as Social Vignerons’ 2018 Top 40+ Wine Influencers which I reviewed in my post Under the (Social Media) Influence, I find an absence of voices and views that actually do influence me to check out a new wine, winemaker or region.

Then there is the cynical part of me who looks at the world of wine through the jaded sunglasses of supermarket shelves dominated by mega-corporations and massive consolidation among distributors which leaves me feeling that the real “tastemakers” in the US sits on the boards of E&J Gallo, Constellation Brands, Diageo, Brown-Foreman, Beam Suntory, Treasury Wine Estates, AB InBev, Costco, Young’s Market Company, Republic National Distributing and Southern Glazer’s Wine & Spirits.

But that wouldn’t make a very exciting list now would it? Plus, I’m sure the puppeteers that are heading the decision-making at these companies would prefer to keep their strings hidden.

A Taste of Vox Populi

While the geek in me would love to see more people get excited about Pét-Nat sparklers and wines made from unique grape varieties like Trousseau, Fiano, Touriga Nacional, Pošip, Xinomavro and others, I know I’m in the minority.

So I sit by and shake my head as people go nuts over wines aged in bourbon barrels, mixed with cold brew coffee, Frosé cocktails, blue wine or silly packaging with “living labels”–the quality of the contents inside the bottle be damned.

Can’t argue with success even if it is not your cup of tea.


Even trends that start out on a craft level soon get co-opt and commercialized like how making cider from red-fleshed heritage apples became the latest rosé trend. The rye whiskey heritage that pre-dates the Revolution is now “marketable” with the big boys like Jack Daniels, Woodford Reserve, Wild Turkey and Jim Beam hopping on the rye wagon and expanding their portfolios. Patron and Jose Cuervo have their eyes set on the Mezcal market.

And let’s not even get started with what’s become of the sour beer and hazy IPA segments.

But c’est la vie.

If there is a dollar to be made in the beverage industry, somebody will be there to make it.

In vino veritas

Like wine, there is truth in innovation and if history has taught us anything over the course the 10,000+ years that humans have been consuming alcohol it is that we do like a little variety in our tipple–even if that variety is pumpkin spiced flavored.

Photo by Stephen Witherden. Uploaded to Wikimedia Commons under CC-BY-2.0

Y’all know its only a matter of time till Apothic PSL comes out, right?


To that extent, I’ll set aside my cynicism to look at Wine Enthusiast’s list and highlight for you some of the folks whose stories I’ve found spark just a bit of hope in my world weary heart.

Maggie Campbell – President/Head Distiller, Privateer Rum; Board of Directors Vice President, American Craft Spirits Association

A female head distiller who has a WSET diploma and is pursuing a Master of Wine certification? Badass! My wife is from the Peabody/Salem, Massachusetts area which is a short drive from Privateer Rum in Ipswich so the next time we’re visiting family back east, I’m definitely putting this distillery on my “Must Visit” list.

Paul Elliot — Founder, Loft & Bear

In all honesty, the vodka industry has been something of a joke the last couple decades with flavors and marketing holding more sway than quality and craftsmanship. I have to tip my hat to the small craft distilleries who try their best to forge a living in this category. While the whiskey, gin, rum and tequila categories have their Goliaths, those mediums at least give the Davids a few rocks of opporunities to differentiate themselves with their ingredients and aging. That’s a tougher task in the craft vodka segment.

Kudos to Elliot and Loft & Bear which not only wants to stand out from the pack but also wants to give back through their charity commitments.

Jim Fischer and Jenny Mosbacher — Co-winemakers, Fossil & Fawn

Photo by  Cornischong . Uploaded to Wikimedia Commons under PD-self

Admit it. You can see Treasury Wine Estates coming out with a “Living Amphora” series of Natural Wines at some point.

While I haven’t always been enthralled with the quality of natural wines, I do respect the commitment and passion behind the people who make them. I haven’t had a chance to try Fossil & Fawn yet but, being Pacific Northwest neighbors, I’ll certainly make an effort to seek them out when I’m in the Portland area.

But, and I’m going to let my cynicism slip in here, I do think that the moment when the Natural Wine Movement has made it will be when wineries like Fossil & Fawn start getting gobbled up by mega-corps like Constellation Brands (a la AB InBev’s mad buying spree of craft brewers).

It will be both a sad and triumphant time for the Natural Wine Movement but I’ll raise a glass and hope that folks like Fischer & Mosbacher still stay part of La Résistance and can make a healthy living doing so.

Maya Dalla Valle – Director, Dalla Valle Vineyards

Dalle Valle has been one of the few Napa “cult wines” that I’ve believed have been worth the hype. It is heartening to see the vineyards still stay in the family and that rather than resting on her name, Maya has gone out into the world to gain real experience at wineries across the globe.

Jésus Guillén — Owner/Winemaker, Guillén Family Wines; Winemaker, White Rose Estate

The last few times I’ve had White Rose wines from the Dundee Hills, I’ve been impressed. Learning about Guillén’s story gives me reason to explore these wines more as well as his own family estate wines.

The windmill that is featured on many of the Long Meadow Ranch wines is still holding the fort on their Mayacamas property overlooking Rutherford.


Chris Hall — Proprietor/Chief Operating Officer, Long Meadow Ranch

Long Meadow Ranch has been one of my favorite Napa estates for a while. Such an under the radar gem with a great winemaking pedigree that began with the legendary Cathy Corison and now features Ashley Heisey (previously of Far Niente and Opus One), Stéphane Vivier (previously of Domaine de la Romanee-Conti’s owners’ California project–Hyde de Villaine) and Justin Carr (previously of Cakebread, Rudd and Hourglass).

But visiting the estate a couple years ago as well as their delicious farm-to-table restaurant really hit home for me the Hall family’s commitment to sustainability and the environment.

Jonathan Hajdu — Winemaker, Covenant Wines

I’m not Jewish but I’ve listened to many Jewish friends over the years lament about the poor selection and quality level of many kosher wines–especially those that are mevushal which are flash pasteurized so they can be handled by non-Jews.

While I know that there are quality minded producers in Israel and abroad making kosher wines, their small productions and the hurdles of importation limits their access to US consumers. Being based in Napa and Sonoma, Covenant Wines does have the potential to fill in a sorely needed niche. It never hurts when you have fruit sources like Rudd’s Oakville Estate and Mt. Veeder vineyards!

Their limited production will make them hard to find outside the Pacific Northwest but if you get an opportunity to try Trout’s VITAL wines, take it.

Ashley Trout — Owner/Winemaker, Brook & Bull Cellars; Head Winemaker, Vital Wines

I’ve been a fan of Ashley Trout since her first project, Flying Trout Wines which is now owned by TERO estates. Recently I was really impressed with her VITAL rosé at the Walla Walla Valley Wine Alliance tasting earlier this year which I documented in my Walla Walla Musings post.

The entire VITAL project is super cool and worth supporting with all the profits from the wine label going to the SOS Clinic of Walla Walla that provides healthcare for under-served members of the community–including many vineyard workers and their families.

I was wondering why Ashley Trout was pictured in her Wine Enthusiast photo op drinking Duckhorn wine until I read that she is married to Brian Rudin the winemaker of Duckhorn’s Red Mountain project, Canvasback. They have two kids who have likely inherited some really good winemaking genes.

Katarina Martinez — Owner/Head Brewer, Lineup Brewing

While no industry is immune, the beer industry has had a lot of light shined recently on the rampant sexism that women working in the industry face. There is even a website called Beer & Sexism which documents stories of women brewers and employees with experiences that range from mild (but thoroughly annoying) mansplaining to severe sexual harassment.

There is no universal blessing bestowed on women that means they’re going to make better beer but with women brewers representing only around 10% of the industry, its worth going out your way to support the underdog.

While it will probably be tough to find the New York-based Lineup Brewing on the West Coast, I’ll keep an eye out for Martinez’s brews.

Krista Scruggs — Vigneronne, Zafa Wines

This entry had me raising an eye brow and going “Whoa!”. Scruggs with her Vermont-based Zafa Wines is experimenting with co-fermenting wine grapes with farmed and forage apples as a sort of a wine-cider hybrid project that sounds crazy cool.

I have no idea how easy her stuff is to find but its worth the search to find what Scruggs describes on her website as “JUST FUCKING FERMENTED JUICE FROM RESPONSIBLY FARMED LIVING FRUIT.

Jeff Lindsay-Thorsen — Winemaker/Co-owner, W.T. Vintners/Raconteur Wine Company; Wine Director, RN74

I don’t hide my affections for W.T. Vintners’s wines like their delicious rosé and very Old Worldish 2015 Boushey Vineyard Rhone blend that beat out (for me) the 2014 Sadie Family Columella (which was nearly 3x the price) at this year’s Washington vs World Blind Tasting Event. Plus, the food and wine experience at RN 74 in Seattle is second to none.

This Madeira flight at RN74 featuring (left to right) a 1988 Malmsey, 1976 Terrantez and a 1948 Bual (!!!) is among my Top 10 lifetime wine moments for sure.


That said, I’m still a bit skeptical at how much influence winemakers and sommeliers have in the bigger scheme of the industry. Yeah, they can make great wine and put together a great list but for the majority of wine drinkers who are picking up a bottle of wine at the grocery store or Costco to take home for dinner, they’re more apt to be swayed by fancy packaging than by “terroir-driven, single-vineyard wines.”

Sorry, my cynicism is leaking out again.

Kelli White — Senior Staff Writer, GuildSomm

For me, personally, I will have to say that Kelli White has been the one figure on this list who has actually influenced my tastes and approach to wine. Over the last year since I’ve discovered her work on GuildSomm, she has become one of my favorite wine writers.

I’ve learned so much from her with this just being a small sampling of some of her outstanding work.

The Devastator: Phylloxera Vastatrix & The Remaking of the World of Wine

The Evolution of American Oak

Photo by εγώ. Uploaded to Wikimedia commons under free licenses.

The root of my Xinomavro obsession of late.

Gods & Heroes: Xinomavro in Northern Greece

Brettanomyces: Science & Context

Major Maladies of the Vine

The GuildSomm website is worth bookmarking just for her articles alone.

Hannibal ad portas

These next listings are probably the most realistic inclusions on Wine Enthusiast’s list because these folks actually have the position and power to influence the market in substantial ways.

Neil Bernardi – Vice President of Winemaking, Duckhorn Wine Company; General Manager, Kosta Browne

Duckhorn has grown immensely from it founding as a small Napa winery by Dan and Margaret Duckhorn in 1976. It’s becoming a large mega-corp in its own right with a portfolio of brands that includes Paraduxx, Goldeneye, Migration, Decoy, Canvasback, Calera and Kosta Browne. This is a story not that far off from that of Ste. Michelle Wine Estates which started as a small Washington winery and now has a portfolio that includes more than 26 brands like 14 Hands, Columbia Crest, Erath, Borne of Fire, Northstar, Spring Valley Vineyards, Conn Creek, Patz & Hall and Stag’s Leap Wine Cellars.

Duckhorn’s growth is on a steep trajectory and I don’t see their strings of acquisitions slowing down. A big question, especially as they acquire more vineyards and contracts, is whether they will continue to keep their brand holdings in the upper premium range or expand more of their value offerings like Decoy.

Katie Jackson — Vice President of Sustainability and External Affairs, Jackson Family Wines

Photo by 	Jim G. uploaded to Wikimedia Commons under CC-BY-2.0

Vineyards outside Kendall-Jackson’s Wine Center in Santa Rosa.

Yeah, Jackson Family Wines is huge with over 30 brands in California (including La Crema, Siduri, Brewer-Clifton, Byron, Cambria, Freemark Abbey, Cardinale and Copain), a growing presence in Oregon (buying Penner-Ash and Willakenzie among others) as well as wineries across the globe. They make (and have no problem selling) more than 3 million cases a year of their Vintner Reserve Chardonnay.

That translates to a lot of influence and sway in the industry so it is heartening to read about Katie Jackson’s effort to promote sustainability across her family’s empire including the public release of sustainability reports. Just a few days ago it was announced that more than three-quarters of the company’s vineyards (which includes 12,000 acres under the Kendall-Jackson label alone) are certified sustainable.

That’s a significant needle mover that will certainly have a long term impact on not only the wine industry but on the health of the environment as a whole. While I can often be dour on large wine companies, I have to sincerely applaud Katie Jackson and the Jackson family for these efforts.

Maybe there is hope for my cynical heart yet.

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