Tag Archives: Robert Mondavi

The Tariff Trap

in General, Shopping for Wine
Published on December 20, 2019

During the baseball season in Seattle, there’s a curious event that happens every year when the Toronto Blue Jays visit Safeco Field to play the Mariners.

A Canadian invasion.

While I’m a huge baseball fan, I never really followed the Mariners much. However, working at wine shops along the I-5 corridor connecting Vancouver to Seattle, I was always acutely aware of when the Blue Jays were in town.

Because then I would get a massive run on J. Lohr Seven Oaks Cabernet Sauvignon and Kim Crawford Sauvignon blanc.

It was bizarre how cases I would be sitting on for weeks would suddenly vanish in a mist of maple leafs and excessive politeness. When I talked to these customers to understand why these two wines seemed to be the national drink of Canada, I would hear a familiar response.

“Oh, you won’t believe how expensive these are up in Canada!”
J Lohr LCBO

Or $23 in Toronto

When I traveled to British Columbia and Toronto with the wife for curling tournaments, I saw first hand how right they were.

That $13 bottle of J. Lohr Cab back in the US? $24
That $11 bottle of Kim Crawford? $18-20
That $5 bottle of Yellow Tail Shiraz? $12
That $7 bottle of Ch. Ste. Michelle Riesling? $16-18

Now some of that is obviously because of the exchange rate (currently 1 USD to 1.31 Canadian). But that would only make those J. Lohr and Kim Crawford bottles around $17 and $14. A significant contributor to the disparity is the local taxes and various tariffs that the Canadian government imposes on wine.

Canada has had a long history of protectionist tariffs–which used to be much higher. This CBC broadcast from 1987 when the original NAFTA negotiations were taking place is well worth the 6:38 to watch. There were stark fears that lowering tariffs (which were as high as 66% in Ontario) would be the end of the Canadian wine industry.

Note: I wanted to embed the video directly, but apparently CBC’s website and WordPress don’t get along.

Of course, those concerns were unfounded.

And, in fact, Canadian wines got better because the increased competition pushed producers to improve. You can see a microcosm of this quality movement in the CBC video (4:33) when they interviewed Harry McWatters at his Sumac Ridge Estate vineyard.

As they showed McWatters working in the vineyard, my eyes popped at the 5:01 mark seeing the overhead sprinkler system they were using for irrigation. This is something that California and a lot of major wine regions started phasing out back in the 1970s as drip irrigation became more widely available. Moving away from wasteful overhead systems towards understanding the importance of controlled deficit irrigation has been a harbinger of quality improvement in many regions.

But you can also see from the interview that McWatters was convinced that he could compete with small, quality-minded producers in California. Clearly, over the next couple of decades, he put that faith into practice as evidenced by Master of Wine James Cluer’s 2012 visit to Sumac Ridge (7:46).

Starting at the 1:40 mark, Cluer interviews McWatters’ daughter, Christa-Lee McWatters Bond, who described many of the changes her dad did in response to the free trade agreement–including pulling out hybrid varieties to plant more vinifera.

However, there is still more work to do.

While the quality of Canadian wine is rapidly improving, the high prices of foreign wine continue to be a crutch that holds them back. This is always the folly that comes with limiting competition.

Think about this. In the minds of many Canadian consumers, J. Lohr Seven Oaks is the benchmark standard of a $24 wine.  So how much effort then do Canadian wineries need to put in to make a better $20-25 bottle? Certainly not the same amount that producers in Washington State, Oregon and California need to do where consumers who are looking to spend $20-25 aren’t thinking about J. Lohr Seven Oaks.

Gramercy Picpoul

It’s hard to imagine paying $20 retail for Kim Crawford when stuff like Gramercy’s Picpoul (or $10-15 French Picpoul de Pinet) exists.

Instead, those consumers are looking at wines like:
Chateau Ste Michelle’s Borne of Fire and Intrinsic
Gordon Estate Cabernet Sauvignon
Adelsheim Willamette Valley Pinot noir
Ponzi Tavola Pinot noir
Elk Cove WV Pinot noir
Schug Carneros Pinot noir
Au Bon Climat Santa Barbara Pinot noir
Stags’ Leap Merlot
Trefethen Double T Meritage
Heitz Zinfandel
BV Napa Valley

Or, for a few dollars more, J. Lohr’s Paso Robles Hilltop Reserve Cabernet Sauvignon.

That’s before you even get to loads of compelling values from Australia, South America and Europe as well.

Yes, there is always a risk that consumers will choose these better value options from somewhere else. But the answer to that problem is to raise the bar, not artificially lower it with protectionist taxes and tariffs.

The US is at risk of making the same mistake.

There’s been lots of ink spilled over the recent threat from the US government to slap 100% tariffs on European wines such as Champagne. The primary justification for these threats is “unfair” trade practices, with some thinking that domestic American wineries will benefit from consumers turning away from more expensive European wines.

Already wine writers are penning posts about how folks can “drink around” the tariffs–noting many domestic options as well as countries that are not yet being hit by tariffs.

But it’s extremely telling that many American wine producers, as well as the US Wine Institute, are firmly against the proposed tariffs.

On Twitter, Jason Lett of Eyrie Vineyards in Oregon shared the letter that he sent to the US trade ambassador.

Lett brings up numerous excellent points about the impacts of retaliatory tariffs in other markets (which is already being felt in China). However, he touches on the pratfalls of limiting consumer choice.

Here Lett looks at it from the angle of distributors being hampered in providing a diverse portfolio. However, the lessons of those Blue Jay Weekends in Seattle still echos.

US wines are better when they’re striving to be the best.

Roederer L'Emeritage

Things like Roederer L’Ermitage from California already out-drink many Champagnes. Using tariffs to push up the price of Veuve Clicquot to $60 is not going to make this sparkler more outstanding.

From the fanatical quest of Martin Ray and Robert Mondavi to make wines on par with the greats of Europe to the legendary Judgement of Paris wines that beat them, the American wine industry has succeeded by raising the bar and not settling.

It’s the competition of outstanding Champagne at affordable prices that inspires high-quality producers in Oregon and elsewhere to keep driving. Otherwise, why not settle for Korbel?

The fabulous rosés of Provence put into context how incredibly delicious Bedrock’s Ode to Lulu, DeLille and other American rosés can be.

It’s the high benchmark of Savennières and the Mosel that encourages folks like Tracey & John Skupny and Stu Smith to make some of the best white wines in California.

Likewise, Anna Shafer of àMaurice in Walla Walla doesn’t need the bar artificially lowered with more expensive French white blends to have a reason to chase after the heights of Condrieu with her Viogniers.

It’s a trap to get complacent and think that pricing or placement is going to win the day. Yeah, that protectionism might give you a short term buffer, but it comes at a cost.

After all, how much of a victory is it to have consumers singing your anthem in another stadium if they’re drinking someone else’s wine?

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Hunting Unicorns in the Stags Leap District

in Millennials, Napa Valley, Wine grapes
Published on July 20, 2019

Even if it’s was just a marketing farce of Horace Chase, I still like the story of how Stags’ Leap Winery (and the area) got its name. Jancis Robinson recounts it in her book, American Wine, with the legend of Wappo tribal hunters chasing a stag. The hunt was close until the cunning beast secured its freedom by leaping across a vast chasm among the craggy palisades.

Stags Leap Palisades

The “Leap” of the Stags Leap District behind Stag’s Leap Wine Cellars.

Kirk Grace, director of vineyard operations for Stag’s Leap Wine Cellars, pointed those fabled peaks out to me when I visited the district on a recent press tour. I thought about those hunters often while tasting through a stellar line-up of Stags Leap District wines.

There’s a lot of great wine here, no doubt. Trophies and treasures abound with a close-knit community of growers and producers. It’s hard to find a bad bottle because they all hold each other accountable for maintaining the area’s reputation.

But even with the bounty of treasures, there is still the urge to hunt.

As I noted in my post, Napa Valley — Boomer or Bust?, there’s a dichotomy brewing in the valley. It’s between what the Boomers (and, to some degree, Gen Xers) want to buy against the boredom that Millennials have with seeing the same ole, same ole everywhere. It’s this boredom that pushes us away from Napa in a hunt for something different.

However, from a business point of view, the current Napa recipe is working spectacularly well right now. Folks are making outstanding Cabs and Chardonnays which Boomers and Gen Xers are gobbling up. Of course, the fact that Cabernet Sauvignon grows really well in Napa Valley helps a lot.

Shafer Cabernets.

You can’t discount how delicious these Cabs can be. They are, indeed, “dialed in.”

As Doug Shafer of Shafer Vineyards noted, the valley has spent the last 40 years or so dialing things in. They have virtually perfected the art of making exquisite Cabernet. I can’t argue against that. The proof was loud and clear in the many sinfully delicious wines that I had on that trip. It has also been solidified over the years by several bottles that I’ve purchased and enjoyed on my own.

But even with all that velvet-glove gluttony, my Millennial heart was still tempted by another sin.

Lust

A craving for something different. Something exciting. Something worth stringing a bow and sharpening arrows for.

While the stag has gotten fat and easy to cull, I was excited to discover other beasts in the Stags Leap District that would have given the Wappos a good fight. These wines are often made in meager quantities and rarely see the light of retail or restaurant wine lists. Instead, these are the gems hidden in the tasting rooms and wine club offerings. But they are absolutely worth hunting down.

Steltzner Sangiovese

The Steltzner Stags Leap District Sangiovese was so good that a member of our tasting party bought another vintage (2015) to take to dinner.

What was even more remarkable–beyond their existence–is that each of these wines was quintessentially Stags Leap. The family resemblance you see in SLD Cabs of bright, juicy fruit with powerful, yet ripe and forgiving tannins echoes fiercely throughout these wines. Likewise, you can see the same care and “dialed in” attention that Stags Leap producers are known for in each bottle.

Of course, with all that care and the SLD banner comes a hefty price tag. With the average price of land in Napa over $300,000 an acre (and hitting over $400,000 an acre in the Stags Leap District), nothing here is going to be cheap.

Undoubtedly, this is always going to be an area where the Millennial Math is a struggle. However, one of the things that enhances value is excitement and uniqueness.

And you can’t get much more exciting and unique than hunting unicorns.

So let me share with you some of the unicorns I discovered in the Stags Leap District.

Again, I’m not trying to downplay the region’s flagship Cabernets. But trumpets have been heralding their triumphs for decades. If you’re like me, sometimes your ears get enchanted by a different tune. I think each of these wines offers notes worth singing about.

Note: the wines tasted below were samples provided on the press tour.

Steltzner Sangiovese ($55)

I’m going to be writing a dedicated piece on Dick Steltzner in the not too distant future. It’s fascinating how someone who is so ingrained into Stags Leap District history would step out of the parade so many times to do his own thing.

Even though Steltzner’s Cabernet Sauvignon has been prominently featured in iconic bottlings like the inaugural vintage of Joseph Phelps’ Insignia and the 1972 Clos du Val Cabernet Sauvignon (of Judgement of Paris fame), he’s never been afraid to try new things.

Steltzner Sangio

The 2016 Steltzner Sangio. Probably my favorite of the two vintages but they were both excellent.

The initial plantings of Steltzner Vineyards in the mid-1960s included Riesling which had been a favorite of Dick Steltzner since he tried Stony Hill’s version. The Riesling didn’t work out, but that didn’t discourage him from experimenting again in the 1980s with adding Merlot, Malbec, Cabernet Franc, Petit Verdot, Pinotage and Sangiovese.

Over the years, Dick Steltzner has gradually parcelled and sold off his vineyard–first in 1990 and most recently in 2012 to the PlumpJack Group. However, he’s kept many of his oldest and favorite plantings including the absolutely delicious Sangiovese as well as some Malbec vines which will occasionally be made as a varietal ($55).

Today, the vineyards are managed by Jim Barbour with the wines made by Mike Smith and Robert Pepi.

The Wine and Verdict

Medium-plus intensity nose. A mix of black cherries and plums. Not as herbal as an Italian example. Instead, there is an intense blue floral component.

On the palate, those dark fruits carry through and are quite juicy with medium-plus acidity. Full-Bodied but not overbearing with ripe medium-plus tannins. As with the Stags Leap District Cabs, the texture and mouthfeel are outstanding. The fruit wraps around your tongue, having a tug of war with the mouthwatering acidity. It makes you want to both hold the wine in your mouth to savor and swallow so you can enjoy another sip. Long finish brings back the floral notes and adds a little oak spice.

Like Villa Ragazzi’s Pope Valley/Oakville Sangioveses, you’re not going to mistake this for a Tuscan wine. But this wine has more than enough character to stand on its own compared to similarly priced Brunellos.

Ilsley Seis Primas ($79)

Not long after Nathan Fay pioneered Cabernet Sauvignon in the Stags Leap District, Robert Mondavi suggested to Ernest Ilsley in 1964 that he try his hand at the variety. The Ilsley Vineyard was already selling their Carignan and Zinfandel to Charles Krug winery. When Robert Mondavi opened his winery a couple of years later, a good chunk of the fruit for his very first Cab came from the young Ilsley vines.

The Ilsleys continue to sell fruit to wineries even after starting their own label in 2000–most notably to Shafer Vineyards where David Ilsley is the vineyard manager. David also manages the family vineyard with brother Ernie running operations and sister Janice handling hospitality and sales. Since 2009, Heather Pyle-Lucas has been making the wines after starting at Robert Mondavi Winery.

Ilsley Seis Primas

Such a delicious bottle. I’m kicking myself for not figuring out a way to bring a few bottles back to Paris.

The 2015 Seis Primas is a blend of 62% Malbec, 24% Cabernet Sauvignon, 12% Merlot and 2% Cabernet Franc with only 183 cases made. The name pays homage to the six girl cousins that make up the 4th generation of the Ilsley family. The wine is sourced from six separate vineyard blocks including a 1996 planting of Malbec that the girls’ grandfather, Ed Ilsley, added to the family estate.

The Wine and Verdict

High-intensity nose. Rich dark blackberry fruit and plum. Lots of blue floral notes of violet and irises. There is also some noticeable oak spice, but it’s not dominating at all.

On the palate, the oak is more noticeable with a chocolate component added to the dark fruit. But still not overwhelming with black pepper spice emerging that compliments the allspice and cinnamon. Full-bodied with high-tannins, the wine is balanced well with medium-plus acidity that keeps the fruit tasting fresh. Long finish lingers on the spices.

I know that I said that it’s hard to find value in the Stags Leap District, but this wine proves me wrong. I’m stunned that this bottle is less than $100. It was easily one of the Top 5 wines that I had that entire week in the Stags Leap District after visiting 15 wineries and trying lots of heavy-hitters.

Honestly, if this wine had the magical “C-word” on the label, it probably could fetch closer to $130. All the Ilsley wines are sold direct-to-consumer. If you want any chance of bagging this trophy, you need to visit this family winery.

Clos du Val Cabernet Franc ($100)
Clos du Val Cab Franc

The 2016 Clos du Val Cabernet Franc. Still young but impressive already.

Even among Stags Leap District Cabernet Sauvignons, Clos du Val is a unicorn. From founding winemaker Bernard Portet to current winemaker Ted Henry and assistant Mabel Ojeda, tasting a Clos du Val Cab stands out from the pack. While the use of new French oak has steadily increased over the years (100% for their 2015 Hirondelle estate), it’s never been as overt as it is with many of their Napa brethren.

With lively acid and more moderate alcohols, these are always wines that sing in harmony with food. Think Stevie Nicks and Tom Petty’s “Stop Draggin’ My Heart Around.” Yeah, Fleetwood Mac and the Heartbreakers are great–just like a big, bold, luscious Napa Cab is at times. But, damn, if there’s not something magical about tension and style.

These are also wines built for aging. That’s why it wasn’t shocking that when the historic 1976 Judgement of Paris wine tasting was recreated in 1986, it saw the 1972 Clos du Val Cab nab first place.

The Cabernet Franc comes from the estate Hirondelle Vineyard that surrounds the winery. It’s named after the French word for “swallows” and references the birds that build their nests on the northwest side of the winery every spring. The 2016 vintage was 99% Cabernet Franc with 1% Cabernet Sauvignon. Clos du Val’s winemaking team aged the wine 20 months in a mix of 80% new French and Hungarian oak.

The Wine and Verdict
Swallows at Clos du Val

Some of the swallows and nests that give the Hirondelle Vineyard its name.

High-intensity nose. Very floral but also an earthy, leather component. Underneath there is some dark fruit of blueberries and blackberries, but they’re secondary notes in this very evocative bouquet.

On the palate, the fruit makes its presence more known and are amplified by high acidity. Very mouthwatering. The earthy, leathery notes are still here but add a truffle component. It’s not like a Rhone, but it’s almost meaty. Firm, medium-plus tannins have solid structure but are still approachable. Moderate length finish brings backs the floral notes.

This is definitely a completely different Cabernet Franc than anything you would see in the Loire. It’s also not as “Cab Sauv-like” as many new world examples of Cabernet Franc can be (especially in Napa and Washington). The wine is certainly its own beast and is bursting with character. I can only imagine how much more depth and complexity this wine will get with age.

At $100 a bottle, you’re paying top-shelf Cab prices for it. But I guarantee this wine is going to have you scribbling a lot more tasting notes and descriptors than your typical $100+ Napa Cab.

Quixote Malbec ($80)
Quoixote shower

Or step into the shower they have in the visitor’s bathroom at the Quixote tasting room.

Quixote is pretty much the Narnia of Napa Valley. If you want to find unicorns, all you need to do is enter through the Friedensreich Hundertwasser-designed wardrobe and there you are.

Carl Doumani founded Quixote in 1996 not long before he sold Stags’ Leap Winery to Beringer (now Treasury Wine Estates). At Stags’ Leap, Doumani built a reputation for the high quality of his Petite Sirah.  When he sold the property,  he kept many of the choice parcels for his new venture. The current owners, the Chinese private firm Le Melange, which acquired Quixote in 2014, continues to make Petite Sirah a significant focus.

They make three tiers of Petite Sirah. The prices range from the red label Panza ($50) up to their premier black label Helmet of Mambrino ($105-125 depending on the vintage). Quixote also makes a very charming rose of Petite Sirah ($35). All of those are well worth trying. However, the one wine that really knocked my socks off was their Stags Leap Malbec.

Doumani fell in love with the grape after a trip to Argentina in the 2000s. He had a little less than an acre planted with the first vintage released in 2011. Only around 100-150 cases of this wine are produced each year.

The Wine and Verdict
Quixote Malbec

The 2015 Quixote Stags Leap Malbec.

Medium-plus intensity nose. Blackberries clearly dominate the show with some noticeable chocolatey oak undertones. With a little air comes black pepper spice, anise and savory leather notes.

On the palate, this was one of the most quintessential Stags Leap wines I tasted. Totally “iron fist in a velvet glove” all the way. Very full-bodied with ripe, medium-plus tannins. The plush texture is accentuated by the creamy vanilla of the oak. Medium acidity gives enough balance to add juiciness to the blackberries and also highlight a red plum component. Moderate finish brings back the spice notes with the black licorice note lingering the most.

In many ways, I can see regular consumers (as opposed to blind tasters) thinking this was a Napa Cab. There’s the rich dark fruit with noticeable oak. Coupled with the full-bodied structure and mouthfeel, it hits all those hedonistic notes that many consumers seek out in top-shelf Napa wines. But I love what the Malbec-y spice brings to the table. It helps the wine stand apart as a unicorn worth seeking out.

It’s definitely different than Malbecs grown elsewhere in the world (and a lot pricier too). However, this is truly a unique expression of the grape that reflects the Stags Leap District exceedingly well.

Other Stags Leap District Unicorns that I haven’t had yet but am on the hunt for.

In 2014, Decanter magazine noted that the Stags Leap District was planted to 80% Cabernet Sauvignon, 15% Merlot, 2% Cabernet Franc, 2% Petite Sirah and 1% other. I honestly don’t think the numbers have changed much in the last five years. If anything, Cab has probably gained more ground and relegated Cabernet Franc and Petite Sirah to the One-Percenter Club.

So, yeah, these wines are going to be hard to fine.  But my experiences with the unicorns that I’ve already encountered has me feeling that these are going to be worth the hunt.

Chimney Rock Cabernet Franc ($85)
Author with Elizabeth Vianna.

Yup. Totally fangirl’d.

I fully admit that I’m an Elizabeth Vianna fangirl. I adore her work at Chimney Rock and she also has a great twitter account worth following.  Another upcoming post in the works will see me getting geeky over Chimney Rock’s crazy delicious Elevage Blanc.

From a solely Stags Leap perspective, this Cabernet Franc from their estate vineyard intrigues me. Even though Chimney Rock’s vineyards essentially encircles Clos du Val’s Hirondelle vineyard, I suspect that this will be a very different expression of Cabernet Franc. That’s partly why it would be so cool to try.

Chimney Rock also occasionally releases a rose of Cabernet Franc as well as a varietal Sauvignon gris– when the latter is not being used up in their Elevage blanc.

Update: Oh and there’s now this to look forward to!

Yes! A Stags Leap District Fiano!

Pine Ridge Petit Verdot ($75)
Pine Ridge map

While founded and based in the Stags Leap District, Pine Ridge sources fruit from many places and has estate vineyards in Carneros, Howell Mountain, Rutherford and Oakville.

Founded by Gary Andrus in 1978 and now owned by the Crimson Wine Group, Pine Ridge was also a big player in getting the Stags Leap District established as an AVA. While the winery is well-known for its Chenin blanc-Viognier blend (sourced mostly from the Clarksburg AVA in Sacramento, Solano and Yolo counties), the bread and butter of Pine Ridge’s Stags Leap estate is, of course, their Cab.

That’s what makes trying this Petit Verdot so intriguing even though a small amount comes from their Oakville property. Petit Verdot is a late-ripening variety that is seeing increased interest across the globe. It’s being planted more to help offset the toll that climate change is having on overripe Cab & Merlot. Of course, it can be a finicky grape to make as a varietal. However, when it’s done well, it’s a spicy delight!

Regusci Zinfandel ($60)
Screenshot of The Taste podcast

If you want to listen to a great podcast, check out Doug Shafer’s interview with Jim Regusci.

The Regusci family has a tremendous history in Napa Valley beginning with the site of the very first dedicated winery built in the Stags Leap District. The stone building, constructed by Terrill Grigsby in 1878, was known as the Occidental Winery for many years.

In 1932, Gaetano Regusci acquired the property and planted Zinfandel with many of those vines still producing fruit today. The family would sell grapes and maintain a dairy ranch on the property for several decades. In 1996, Gaetano’s son and grandson, Angelo and Jim Regusci, started the Regusci Winery.

While Zinfandel has a long history in Napa, its numbers are slowly dwindling. That’s a shame because Zinfandel is the “Craft Beer” of American Wine and a grape that is poised to capture Millennials’ attention. I don’t think anyone else in the Stags Leap District is still growing the grape which certainly makes this a fun unicorn to find.

Stags’ Leap Winery Ne Cede Malis ($150)

I became fascinated with this wine when I attended a winemaker’s dinner last year with Stags’ Leap Winery’s winemaker Joanne Wing.

Stags’ Leap Winery Winemaker Joanne Wing.

Sourced from a tiny Prohibition-era block of vines, Ne Cede Malis is a field blend.  Mostly Petite Sirah with up to 15 other different grapes including Sauvignon blanc, an unknown Muscat variety, Carignane, Mourvedre, Grenache, Peloursin, Cinsault, Malbec and Syrah. The grapes are all harvested together and co-fermented.

Coming from the Latin family motto of Horace Chase, Ne Cede Malis means “Don’t give in to misfortune.” But with the last vintage of Ne Cede Malis on Wine-Searcher being 2015 (Ave price $86), I do fret that maybe these old vines came into some misfortune. If any of my readers know differently, do leave a comment. (UPDATE BELOW)

Of course, that is the risk that comes with all unicorns. One day they may simply cease to exist. But that is also part of the thrill of the hunt.

Sometimes you bag your prize. Other times you’re standing on the edge of a cliff watching it leap away.

UPDATE: The Ne Cede Malis lives on! I was very excited to get an email from Stags’ Leap Winery letting me know that these old vines are still going strong with the 2016 vintage slated to be released in the fall for a suggested retail of $150.  Only around 500 cases were produced so this is still a unicorn worth hunting!

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Sip or Spit — Looking at Wine Predictions for 2019

in General, Millennials, Wine marketing
Published on December 14, 2018

This time of year, a lot of smart folks in the beverage industry lay down their cards to predict what major trends can be expected next year. As with pop culture and sports, these articles are fun to read but you don’t want to put too much stock put in them. (I mean, come on, you really thought Bryce Harper and Manny Machado would sign during the Winter Meetings?)

Photo by Randy OHC. Uploaded to Wikimedia Commons under CC-BY-2.0

Sip or Spit? How seriously should we take these wine predictions for 2019?

Of course, the value of such predictions rests in the quality of the source. I’ve always found the folks at Wine Intelligence, a UK consulting and research firm, to be sharp tacks. So I ascribe a little more weight to their assessments than I do other sources. Still, while there were some thing from their Five Predictions for 2019 worth sipping, there were others I certainly spat out.

1.) Alcohol intake will continue to fall in developed world markets (Spit with a little sipping)

As I noted in my article The Kids Will Probably Be Alright — Looking at Generation Z Trends, I don’t buy into the idea of Gen Z as the “teetotaler generation”. It is far too early and too small of a sample size to make that assessment. For Christ-sakes, 95% of them are still under 21! I surely hope that most of them are teetotaling right now.

However, I do think that the trend of “Drinking Less, But Better” that we’re seeing in the Millennial generation will continue with Generation Z. Alcohol is expensive and is full of calories. It’s clear that my generation, and likely the following one, have been adopting the mindset that if we’re going to spend the money and calories on something, it better be worth it.

Which is a good thing and something that should serve as a curb to the idea that moderate consumption of alcohol (like wine) is incompatible with a healthy lifestyle. That “incompatibility” seems to be the crux of the scare reports of Generation Z and Millennials turning away from alcohol.

From keg stands to Brose´
Photo by ProjectManhattan. Uploaded to Wikimedia Commons under CC-BY-SA-3.0

Ramen–the lifeblood of the broke Millennial. Also a great pairing for under $15 Cru Beaujolais and Chenin blanc.

Yeah, we might be turning away from weekend keggers, cheap jug wine sangrias, Smirnoff and Fireball jello shots, but what we’re turning to is more mindful moderate drinking. Younger generations, like myself, are not drinking for the sake of drinking. We’re looking for something more than just a buzz.

Growing up in the age of technology and easy access to knowledge, we’re aware of the risks of binge drinking. But we’re also aware of the benefits of moderation. Plus, our “foodie” nature is far more incline than past generations to embrace the role of a glass of wine in enhancing the pleasure of even everyday meals—like ramen noodles.

So while bulk and mass producers may have reasons to worry about the upcoming generations, I don’t think quality minded producers need to fret as much.

2.) Overall knowledge levels about the details of wine and where it comes from will decline (Spit)

This prediction is based on Wine Intelligence’s 2018 US Portraits report of wine consumers. I don’t have an extra $3500 to buy the full report and dive deep into what methodology led to that conclusion, but on the surface this doesn’t pass the “sniff test”.

When you look at other observations and reporting, the level of wine knowledge among the average consumer has never been higher. For one, enrollments in wine certification programs have been booming. Google “Wine Appreciation Class” and you’ll get over 34 million hits, confessing to a wide interest among consumers to learn more.

This is something that I touched on in my article It’s Raining Masters, about the influx of successful Master Sommelier candidates. (This was before the cheating scandal broke) We are in the midst of a golden age of wine knowledge.

Yet, somehow, we’re getting “wine dumber”?

Even the post’s author, Richard Halstead, acknowledges the counter-intuitiveness of his prediction.

Over the past couple of years we have started to see an interesting and counterintuitive trend. More people in more markets around the world are saying they care about wine, that the category is important to them, that they take their time when buying wine – sentiments which we bundle up into a collective measure called “involvement”. At the same time, overall objective knowledge about the category – understanding of grape varieties, countries of origin, regions, and so on – has been in decline: people know fewer things about wine any more. — Richard Halstead, Wine Intelligence, 12/12/2018

One theory they propose is smartphone reliance. That does makes some sense and has been debated in other contexts before. There is also the idea that the globalization of wine has brought more stuff to the table for the average consumer to know about.

More to Discover, More to Learn, More to Enjoy
Photo taken my self and uploaded to Wikimedia Commons as User:Agne27 under CC-BY-SA-3.0

Once pursued only by the wine trade, now more and more wine lovers are signing up for advance certifications like the Wine & Spirit Education Trust (WSET)

It’s no longer Napa, Champagne, Chardonnay, Cabernet and Pinot grigio. Now we’ve got Coonawarra, Franciacorta, Fiano, Touriga Nacional, Chenin blanc and so much more.

I suppose when you consider how much more is out there to learn and explore, the average wine consumer’s “overall” grasp of details may go down.

But that is like comparing the “knowledge level” of a middle schooler with that of a college student. The former is exposed to far less. Of course, it is easier to “master” more of that knowledge within their little world. However, the later’s exposure to exponentially more gives the potential for even greater knowledge.

While I’m open to hearing more thoughts on the matter, there so much counter-intuitiveness about this prediction that I’ll remain skeptical now.

3.) Vegan wine will become a thing (Sip)

This I buy completely. It’s a topic that I explored earlier this year with my article What’s fine (and not so fine) about Vegan Wines.

I have no doubt that we are going to see more wines labeled as “Vegan-friendly”. But I am concerned with the obsession over fining agents. Especially for people who adopt a Vegan-lifestyle for ethical reasons, it seems like a bigger quandary is to be had over viticultural practice like biodynamics that regularly employ the use of animal products. Furthermore, there are issues with what alternatives wineries may use to produce highly manipulated (though “Vegan-friendly”) wines.

Are the most “vegan-friendly” vineyards the ones being farmed with heavy saturation of pesticides and chemical fertilizers? It seems like it when you compare it to organic and biodynamic vineyards with high insect MOG and animal-derived fertilizers.

Mass produced wines like the PETA recommended Sutter Home and Moët & Chandon often employ these conventional, chemical dependent styles of viticulture.

While avoiding using animal-based fining agents to remove excess tannins and haze forming proteins, big mega-corps can use other tricks to manipulate the wine with things like lab designed enzymes, oak adjuncts and Mega Purple which will “smooth out” bitter tannins and cover up off-flavors. — What’s fine (and not so fine) about Vegan Wines 2/25/2018

4.) Wine brands with sustained investment strategies will prosper at the expense of second-tier competitors (Sip)

Unfortunately, this is a sad reality of business. Branding often trumps quality and care. W. Blake Gray had a great article on Wine Searcher recently that highlights this as part of the Gloomy Outlook for Smaller Wineries.

Gray ended the article with a very ominous quote from Dale Stratton of Constellation Brands.

“The game is going to be stealing share,” Stratton said. “The pie is only as big as the pie is. The game is going to be stealing share from other places.”

Watch your pie, small wineries. Watch your pie. — W. Blake Gray, WineSearcher.com 12/7/2018

While not every winery can afford a fancy marketing department, it is imperative of every winery to focus on what makes them unique.

For the small winery competing against the big mega-corps, your “brand” is your story and all the tidbits that set you apart from the mass-produced wines that line supermarket shelves.

It’s simply not good enough just to make good wine. There are thousands of producers across the globe making wine as good, if not better, than yours. But what those wineries (and certainly what the big mega-corps) don’t have, is you and your story.

Finding ways to weave yourself into the narrative of your brand is only going to become more important for small wineries to succeed. That is one of the reasons why it is a shame that many wineries have abandoned or don’t know how to successfully use social media platforms like Twitter.

5.) A mainstream producer will introduce cannabis-infused wine (Sip and then toke)
Photo by Bogdan. Uploaded to Wikimedia Commons under CC-BY-SA-3.0

Does cannabis have terroir? We’ll probably be discussing that over the next decade.

This is probably the surest bet that any prognosticator can make. For an industry that will happily dive into whiskey barrel aging and weird coffee-infused hybrid wines, you know that development is already well on its way towards releasing a cannabis-infused wine.

The only question is, who will be first? Gallo or Constellation Brands?

Gallo has been leading the way on a lot of these trends with their Apothic brand. They’re a solid contender and a likely choice. Part of the fun is guessing what they’ll call it. Apothic Blaze? Apothic Kush?

However, Constellation Brands does actually have its own investments in the cannabis industry to the tune of $4 billion.

I’d be more incline to wager on Constellation developing a stand-alone brand for cannabis-infused wine. But I honestly wouldn’t be surprised to see them roll it out under an established label, like Robert Mondavi, to try to give this trend more legitimacy.

When that happens, be sure to pour one out for poor Robert spinning in his grave in St. Helena.

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Geek Notes — Top Audiobooks on California Wine History

in Geek Notes, Napa Valley, Wine Knowledge
Published on November 11, 2018

Every month I have a Geek Notes feature on upcoming wine books that I’m excited about. A subscriber that is visually impaired once shared to me how he unfortunately can’t enjoy those features as much since his printed book reading days are past him. That gave me the idea to look into what is available in audio formats.

Photo by Matti Blume. Uploaded to Wikimedia Commons under CC-BY-SA-4.0

While I haven’t done many audiobooks myself, my wife has long been a fan of them for her work commutes. And really, when you think about it, aren’t audiobooks just very long podcasts?

With that, let’s take a look at my top 5 picks for audiobooks about California wine history available on Audible.

Gallo Be Thy Name: The Inside Story of How One Family Rose to Dominate the U.S. Wine Market by Jerome Tuccille with Grainger Hines narrating.

First published in 2009, Tuccille’s work documents the family history of Ernest & Julio Gallo and how they turned a small post-prohibition winery into a global empire. I’m honestly shocked that the Gallos’ story hasn’t been turned into a Netflix miniseries. There is tons of drama here–not the least of which is the possible murder-suicide committed by Ernest & Julio’s father, Joe Gallo, with their mother Susie.

But beyond the drama and family intrigue is a thoroughly engrossing case study in wine business–especially in the American market. While it is very easy to poo poo Gallo wines today, there is no denying their continued success.  Savvy business acumen that responded to changing dynamics in consumers’ tastes drove that success.

Ernest & Julio had almost an intuitive sense about what Americans wanted to drink and they delivered it. That savvy is still on display by their descendants who continue to grow the Gallo empire with new acquisitions and expansions.

A Man and His Mountain: The Everyman Who Created Kendall-Jackson and Became America’s Greatest Wine Entrepreneur by Edward Humes with Mel Foster narrating.

I have not read this one yet but I can see this being similar to Tuccille’s work, absent the murder intrigue and family drama. For wine students wanting to understand the American market, you need to understand the figures who have had their finger prints all over it.

Like Ernest & Julio, Jess Jackson built an empire. But his start was world’s apart from the Gallos. A lawyer by training, Jackson purchased a pear and walnut farm in Lake County in 1974 to give him a change of pace as a gentleman farmer. He planted some vines which he sold to wineries like Fetzer. When Fetzer unexpectedly cancelled a large order on him one vintage, Jackson decided to make wine from the grapes himself. This was the birth of the Kendall-Jackson Vintner’s Reserve Chardonnay that has gone on to be a 3 million+ case behemoth.

The background of the author, Edward Humes, also jumped out to me. Following a long career as an investigative journalist, he’s written several highly acclaimed books covering a broad spectrum of topics such as Garbology: Our Dirty Love Affair with Trash, Force of Nature: The Unlikely Story of Wal-Mart’s Green Revolution and Mississippi Mud: Southern Justice and the Dixie Mafia. This is not the typical resume of a wine book writer which, for me, adds a lot of intrigue to this book.

Judgment of Paris: California vs. France and the Historic 1976 Paris Tasting That Revolutionized Wine by George M. Taber with Sean Runnette narrating.
Image a derivative collage put together by self as User:Agne27 on Wikimedia Commons. Originally image details available here https://commons.wikimedia.org/wiki/File:Producers_from_Judgement_of_Paris_wine_tasting.jpg

Some of the wineries that participated at the famous 1976 Judgement of Paris wine tasting event.

Taber’s 2005 book has long been a favorite of mine. While I haven’t dived into them yet, his other wine books are high on my “to read” list.

To Cork or Not To Cork: Tradition, Romance, Science, and the Battle for the Wine Bottle

A Toast to Bargain Wines: How Innovators, Iconoclasts, and Winemaking Revolutionaries Are Changing the Way the World Drinks

In Search of Bacchus: Wanderings in the Wonderful World of Wine Tourism

It’s hard to know where the American wine industry would be today if the 1976 Paris tasting didn’t happen, or if Taber wasn’t there for Time magazine to report back. Robert Mondavi was still actively promoting American wines but did the 1976 tasting help spark his joint venture with Baron Philippe Rothschild that became Opus One?

The Baron’s 1970 Château Mouton-Rothschild was one of the French wines that unexpectedly lost in the blind tasting to an upstart from California (in this case, Warren Winiarski’s Stag’s Leap Wine Cellars). Coming only three years after Rothschild’s dogged petitioning finally got his Second Growth estate elevated up to First Growth, it’s fascinating to wonder how those dominoes fell to lead him to invest so heavily into California.

Now Taber’s book doesn’t really go off into that kind of speculation and tangent. But he does provide some great background details about the California wineries that took part (Stag’s Leap, Ridge, Heitz, Clos du Val, Mayacamas, Freemark Abbey, Ch. Montelena, Chalone, Spring Mountain Vineyards, Veedercrest and David Bruce) as well as the general state of the California wine industry at the time. Most importantly he provides context to an event that undoubtedly was a pivotal moment in not only Californian, but also American, wine history.

The House of Mondavi: The Rise and Fall of an American Wine Dynasty by Julia Flynn Siler with Alan Sklar narrating.
Photo by scottsdale9. Uploaded to Wikimedia Commons under CC-BY-SA-4.0

Robert Mondavi with author Pat Montandon in 1981 at the Premier Napa Valley Auction.

Speaking of Robert Mondavi, his story and family drama would also make a very interest Netflix series. It’s still jaw dropping to think about how fast the forced sale and corporate takeover of the Mondavi Winery by Constellation Brands happened back in 2004.

Even though the empire’s collapse was rapid, there were smoldering cinders burning long before the ruble. While they never came to blows like Robert and his brother Peter famously once did, the infighting among Robert’s children–Tim, Michael and Marcia–played just as much of a role in shaping the Mondavi family narrative.

Siler’s work touches on all that as well as the family’s early history dating back to Cesare Mondavi’s arrival in the US from his native Italy. But the major focus of the book is the charismatic force of Robert Mondavi. Like the Gallos, Jess Jackson and Martin Ray, it’s hard to see the American wine industry being what it is today without his legacy.

Napa: The Story of an American Eden by James Conaway with John Morgan narrating.

This book is part of a series that Conway has written about the history and potential future of Napa Valley. The other two books are The Far Side Of Eden (2003) and Napa at Last Light: America’s Eden in an Age of Calamity (2018) with The Far Side of Eden not yet available in audio format.

Photo by Schmiebel. Uploaded to Wikimedia Commons under CC-BY-SA-3.0

A black-crowned night heron fishing in the Napa watershed. Concern for the habitat of this bird and other animals fueled support for Napa Prop C. which aimed to curb vineyard development in the hills of the valley that feed into the watershed.

I just started reading the hard copy version of this book. I was inspired to pick it up after listening to Levi Dalton’s interview with James Conway on episode 446 of his I’ll Drink To That! podcast.

Prior to his great interview with Dalton, Conway was already on my radar after reading his very biting essay for The Atlantic from March of this year titled “Rich People Are Ruining Wine”. A lot of this was happening during the political battle surrounding Napa’s Prop C ballot measure that aimed to limit vineyard development on hillsides that would have impacted the watershed of the Napa river.

Following a lot of heated debate from both sides, the measure ultimately lost in this June’s election–49.1% to 50.9%. Listening to Conway’s interview with Dalton and reading the first few chapters of this book, it seems that the war over Prop C was just another chapter in the endless story of the battle for the soul of Napa.

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The Fanatical But Forgotten Legacy of Martin Ray

in Wine Knowledge
Published on September 29, 2018

As California Wine Month comes to a close, I want to spend some time reflecting on the men and women who have made California what it is today.

Folks like Agoston Haraszthy, H.W. Crabb, Charles Krug, Josephine Tychson, Louis M. Martini and, in more modern history, people like Andre Tchelischeff, Robert Mondavi, Warren Winiarski, Robert Haas, Donn Chappellet, Fred and Eleanor McCrea and Dick Grace.

Truthfully, the list could go on ad infinitum because the history and story of California wine is truly a patch work quilt of individual dreams and efforts.

But I’m willing to bet that if you asked most wine lovers to list some of the influential figures in California wine history–only the truly old timers and the geekiest of wine students would mention Martin Ray.

Which is remarkable considering the modern legacy of all “the Martians” that came after Ray.

The Invasion of Quantity over Quality

In the link above, wine economist Mike Veseth highlights the dichotomy in thought of two post-Prohibition wine pioneers over what the “idea” of wine should be–a topic he greatly expands upon in his 2011 work Wine Wars: The Curse of the Blue Nun, the Miracle of Two Buck Chuck, and the Revenge of the Terroirists.

Philip Wagner, who founded the Maryland winery Boordy Vineyards, bequeathed the Wagnerian ideals of wine being an everyday commodity–much like any other food and beverage–that should be affordable and accessible. As Veseth notes, the existence of “Two Buck Chuck” is a very Wagnerian model. However, Wagner’s idea of everyday affordability wasn’t just limited to bottom of the barrel prices.

Photo from Radicaldreamer29. Uploaded to Wikimedia Commons under CC-BY-SA-4.0

Martin Ray in the 1960s.

Martin Ray, on the other hand, thought that American wine should aim high and not settle for just being a commodity like milk and grains. Inspired by the great wines of Europe, the original “Martian” was convinced that California had the potential to reach similar heights.

Post-Prohibition Blues

As Thomas Pinney notes in A History of Wine in America, Volume 2: From Prohibition to the Present, the American wine industry was in a bit of a funky, cloudy haze in the years after the repeal of Prohibition–just like many of the wines of that period.

The goal of most post-Prohibition wineries was cheapness and quantity with quality being a distant third. In chapter 4 of his work, Pinney quotes UC-Davis professor Maynard Amerine’s 1940 letter bemoaning the fact that many producers ignore their vineyards until late in the harvest season, letting the grapes go far past their ideal harvest time and producing wines that were “…heavy, lacking the essential fruit quality and frequently have an overripe grape or raisin taste.” Beyond the poor condition of the fruit, Amerine noted, in the winery this often led to the presence of spoilage bacteria.

Amerine’s letter (as quoted by Pinney) would go on to say:

Aside from [Martin] Ray you would be amazed at how few of our growers or vintners have the least conception of these facts. This is one of the recurring reasons for the lack of quality (or even drinkability) of California wines.

— Maynard Amerine’s October 20th, 1940 letter to Julian Street as quoted in Thomas Pinney’s A History of Wine in America, Volume 2

Martin Ray was different.

 

A protégé of Paul Masson, Ray grew up near Masson’s vineyards in the Santa Cruz Mountains south of San Francisco.

While today his name is synonymous with low-quality jug wines made by Constellation Brands, Paul Masson was a pioneer in his own right aiming to make high-quality sparkling wines in the style of his homeland of France–even importing his own cuttings of Pinot noir and Chardonnay vines from Burgundy (likely from his friend Louis Latour’s vineyards).

During the Great Depression, Martin Ray quit his career as a stock broker to join his neighbor Paul Masson at his winery. Falling in love with the industry, Ray bought the Paul Masson winery in 1936.

Seeing the poor quality that dominated the post-Prohibition wine industry, Ray made it his personal mission (a fanatical obsession as Pinney describes) to bring back the quality levels and standards that trademarked the industry in the Pre-Prohibition days of Haraszthy, Krug, Lily Langtry, Tychson, Jacob Schram, Gustave Niebaum and Georges de Latour.

The Best Of Intentions, The Poorest of Results
Photo from the California Historical Society. Uploaded to Wikimedia Commons under PD US

A 1935 advertisement for California port with a hefty 18-20% ABV.

But he had an uphill battle with the legacy of bootlegging, speakeasies and moon-shining leaving American drinkers with a taste for things strong and sweet.

Many of the California wines that dominated the market were often fortified with brandy and sweetened up with the use of raisins or very late harvested grapes made from Muscat, Thompson Seedless and Sultana. Thomas Pinney notes those three grapes represented nearly half (44%) of the 1941 vintage alone.

The nature of the industry and a devastating winery fire were too much to overcome. In 1942, Ray accepted an offer from Seagram’s for the Paul Masson brand and what was left of the winery.

The Sky’s The Limit

However, rather than retire, Ray tried his hand again in his fanatical quest for quality. Purchasing land on the hilltop across from the old Paul Masson vineyards, Ray transferred many of those Burgundian cuttings of Pinot noir and Chardonnay to plant what is now known as Mount Eden Vineyards–2000 feet above the Santa Clara Valley. His widow Eleanor Ray and their daughter, Barbara Marinacci, detailed Ray’s passion and goals in their book Vineyards in the Sky: The Life of Legendary Vintner Martin Ray which is a great read for folks wanting to know about this pivotal time in California’s wine history.

By Radicaldreamer29 - Own work, CC BY-SA 4.0,

The Martin Ray vineyard was renamed Mount Eden in 1972 with the legendary Dick Graff and Merry Edwards making the first few post-Ray vintages. Today Jeffery Patterson tends to these grapes.

Branded under his own name, Martin Ray spared no expense.

His goal was to make Pinot noir, Chardonnay and Cabernet Sauvignon that could compete with the best that Europe offered. In the vineyard, he focused on lowering yields and refused to irrigate–believing that excess water diluted the vine’s potential to make great grapes.

After the grapes were harvested, he rushed to get them crushed and fermenting within an hour of leaving the vine in order to minimize the degradation of quality and exposure to spoilage bacteria.

The wines were barrel fermented and then pressed in a custom-built hand press that Ray designed himself to minimize extraction of harsh tannins. He then aged the wines in oak barrels before bottling them unfined and unfiltered. However, rather than releasing the wines soon after bottling, Ray kept the wines back and aged them further in the cellar. Not a single bottle was released until he felt that they were ready for the market. Sometimes this meant holding them back as long as ten years.

Recognition, at last?
Photo a derivative of photos on Wikimedia Commons uploaded by self under CC-BY-SA-3.0

Unfortunately by the time Steven Spurrier was touring California to select wines for his famous tasting, the wines of Martin Ray were fading into obscurity.
S

Ray’s efforts and dedication to quality allowed him to ask for and receive some of the highest prices in all of California at the time–$2 a bottle.  Martin Ray wines were even served at the White House for both Johnson and Nixon.

However, Ray still had the cards against him. Many American drinkers of dry wines were more apt to look eastward towards Europe than to the homegrown products of California. The costs and expenses of his quality-driven style–plus some bad business decisions with investors–caused Martin Ray to lose his winery in 1970. The new owners did allow him to spend his remaining years living in a house below the vineyard.

He passed away in 1976–the same year that the famous Judgement of Paris wine tasting took place. It seems both fitting and tragic that the moment when Martin Ray’s passion and vision were actualized was when he left this earth.

That year, American wines truly did compete with the best that Europe offered.  The embrace of American consumers came shortly after.

His life’s work. Finally completed.

Rediscovering Martin Ray

Following the Judgement of Paris, the California wine industry entered a boom period of prosperity and acclaim. In the dust, the name of Martin Ray continued to fade into obscurity until 1990 when a young entrepreneur named Courtney Benham stumbled upon a warehouse in San Jose that contained 1500 cases of old Martin Ray wines along with Ray’s letters and winemaking notebooks.

That same year Courtney Benham had founded Blackstone Winery with his brother Derek. Intrigued, Benham inquired with the family of Martin Ray about acquiring the rights to Ray’s name.

Lindsey Haughton and Bill Batchelor of Martin Ray.

In 2001, the Benham brothers sold Blackstone to Constellation Brands for $140 million and in 2003 acquired the historic Martini & Prati Winery in the Russian River Valley to be the new home of Martin Ray Winery.

Blackstone’s winemaker Dennis Hill made the first vintages of the new Martin Ray wines until the 2001 sale. Then Bryan Davison succeeded him. The new winery building in 2003 saw the hiring of Bill Batchelor. The brand expanded to with the introduction of sister labels, Angeline and Courtney Benham Wines.

Batchelor eventually left Martin Ray in 2017 to take over the winemaking operation of Gundlach Bundschu. He was succeeded by his assistant winemaker, Lindsey Haughton who has been with the winery since 2012. Prior to joining Martin Ray, Haughton worked harvest at Heitz Cellars in Napa and studied at Fresno State University. While at school, she worked at Engelmann Cellars.

The Wines

2016 Martin Ray Sauvignon blanc Russian River Valley ($16-20)

100% Sauvignon blanc sourced from vineyards mostly in the Green Valley of the Russian River.

High intensity nose. Very intriguing mix tropical citrus fruit like starfruit and pomelo with richer honeydew melon and subtle grassiness. It’s not as green as a New Zealand Sauvignon blanc but the nose is as intense as one.

On the palate, the citrus notes hold court and add a lemony note. Medium-plus acidity is mouthwatering and fresh but doesn’t stray into tartness. Good balance with medium bodied fruit. Moderate finish brings back some of the honeydew notes.

2016 Martin Ray Sonoma County Pinot noir ($23-28)

A gorgeous Pinot that way over delivers for the price.

100% Pinot noir sourced from the Ricioli and Foppiano Vineyards in the Russian River Valley and the Sangiacomo Vineyard in Carneros.

WOW! High, high intensity nose. Mix of dark cherries with red raspberries and some subtle dried floral and earthy notes. With air those earthy notes become more defined as forest floor and cola nut.

On the palate the red fruit comes out more than the dark but feels weightier with medium-plus tannins. Noticeable vanilla oak also brings spices like nutmeg and cinnamon to the party. Medium-plus acidity is very lively and balances the weight of the medium body fruit. Long finish lingers on the juicy fruit at this point. It will become even more complex as the baby fat of oak fades and the floral and earthy notes develop.

2016 Martin Ray Sonoma County Cabernet Sauvignon ($18-22)

100% Cabernet Sauvignon sourced from vineyards in the Alexander Valley, Sonoma Mountain and Dry Creek Valley.

Medium-plus intensity nose. Very jammy dark fruits of black currants and blackberries. More noticeable oak on the nose with toasty vanilla and some clove.

On the palate those jammy dark fruits come through with medium-plus body weight. Ripe medium-plus tannins holds up the fruit and contribute to the smooth mouthfeel with the vanilla. Medium acidity gives some balance but has me wishing for more. Reminds me a lot of the Justin Paso Robles Cabernet Sauvignon. Moderate length finish continues with the dark fruit and vanilla oak.

Final Thoughts

It’s interesting that the modern incarnation of Martin Ray seems to combine the “Wagnerian” and “Martian” ideals. These wines offer affordable everyday drinking of very good quality.

I know that not every household has $20 wines as their everyday drinkers. But compared to many higher priced $30-40 bottles, these wines certainly make that kind of quality level more attainable.

Compared to many Napa and New Zealand Sauvignon blancs over $20, this Russian River Sauv. blanc is extremely tasty and vibrant.

The Pinot noir, in particular, is outstanding for the price with single vineyard designates from the legendary Sangiacomo vineyard rarely dropping below $35. The Ricioli and Foppiano vineyards in the Russian River Valley also tend to fetch higher prices.

While the Martin Ray lineup certainly does include more expensive wines from the Diamond Mountain District and Stags Leap District of Napa Valley, I don’t think the original Martin Ray would balk at these more affordable bottles from Sonoma.

 

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Doubling Down On What’s Been Done Before

in Washington wine, Wine marketing
Published on September 17, 2018

Photo taken by self and uploaded to Wikimedia Commons under : CC-BY-SA-3.0

Andy Perdue of Wine Press Northwest says it time for Washington State wine producers to “double down” on Cabernet Sauvignon.

The state needs to focus, he says, much like how Oregon did several decades ago with Pinot noir.

Washington has proved it can grow several wine grape varieties very well, and in some ways this has hurt the industry, because the state hasn’t had a focus. Now, we can align ourselves with other Cab regions, including Bordeaux and Napa Valley. — Andy Perdue, 9/13/18

Now why in the hell would we want to do that?

Napa On My Mind — And The Minds Of Most Consumers

Yes, I know that Cab is still king and there is no doubt that Cabernet Sauvignon sales are still going strong. You can’t fault vineyards for planting Cabernet Sauvignon or wineries for producing it.

But what you can fault is the idea that we should start hoarding all our eggs into one Cab basket–especially a basket that is already dominated by one really large hen.

Look at any “Most Popular” list of American wines and you can easily see a stark theme.

Wine & Spirits Top Restaurant Wines of 2018.

I would definitely be impressed seeing a wine list with Woodward Canyon prominently featured.

Cakebread, Caymus, Chateau Montelena, Corison, Duckhorn, Faust, Frank Family, Heitz, Jordan, Justin, Louis M. Martini, Mount Veeder, Rodney Strong, Sequoia Grove, Silver Oak, St. Francis Winery, Stag’s Leap Wine Cellars, Turnbull–all well known California Cabernet producers. Though, yes, Washington State does get a few nods with Woodward Canyon, L’Ecole 41 and Chateau Ste. Michelle (probably for their Riesling).

The Most Searched-For Cabernet Sauvignon on WineSearcher.com in 2017.

Screaming Eagle, Caymus, Scarecrow, Shafer, Dunn, Robert Mondavi and Silver Oak–all Napa Valley staples with only Penfolds 707 from Australia and Concha y Toro Don Melchor from Chile being outside Cabernets that cracked the list.

Vivino’s Top 20 Cabernet Sauvignon for Cab Day (which was apparently September 3rd)

Pretty much the same Napa-dominated list like the ones above with Quebrada De Macul’s Domus Aurea from Chile, Gramercy Cellars’ Lower East from Washington, Thelema Mountain Vineyards’s The Mint and Springfield Estate’s Whole Berry from South Africa sprinkled in for diversity.

This is not to say that Washington State can’t compete with California–in quality or in price. Lord knows we can and often exceedingly over deliver in both. Many years the state usually leads the pack in percentage of wines produced that receive 90+ scores from critics and often command a sizable chunk of year-end “Top 100” lists.

Photo a compilation of creative commons licensed images uploaded to Wikimedia commons under CC-BY-SA-3.0

Perhaps the Washington State Wine Commission needs to get Steven Spurrier on the phone.

But to the vast majority of American wine buying consumers (particularly of Cabernet Sauvignon) that hardly makes a dent in their Napa-centric worldview. Pretty much since the 1976 Judgment of Paris, Cabernet Sauvignon in the United States has been synonymous with Napa Valley, California.

Of course, I’m not saying that Washington should stop producing its bounty of delicious and highly acclaimed Cabs but why should we double down on chasing a horse that has already left the stable?

The Lessons Of Oregon

To bolster his case, Perdue points to the example of Oregon which has built its brand (quite successfully) on the quality and notoriety of its Pinot noir. It’s no shock that on that same Wine & Spirits Top Restaurant List that Oregon has a healthy showing with Adelsheim Vineyard, Argyle Winery, Cristom Vineyards, Domaine Drouhin Oregon, Elk Cove Vineyards and King Estate representing the state–doubling the amount of wineries that Washington has featured.

Perdue would, presumably, attribute that success to Oregon’s seemingly singular focus on Pinot noir instead of the jack-of-all-trades approach that Washington State has taken in a modern history that is pretty close to the same age.

But what I don’t think Perdue has really taken into consideration is that Oregon started doubling down on Pinot long before Pinot noir was cool.

Photo by Ethan Prater. Uploaded to Wikimedia Commons under CC-BY-2.0

Pinot noir in early veraison at Cristom Vineyards in the Eola-Amity Hills

In his book Oregon Wine Country Stories Kenneth Friedenreich notes that many of Oregon’s early pioneers were thought to be crazy by their neighbors and bankers when they started planting Pinot noir in the Willamette Valley in the 1960s. It wasn’t until the 1980s when French producers like the Drouhin family of Burgundy took notice that the state began getting some attention on the world’s stage.

Even then, Oregon Pinot noir was still a tough sell in the domestic US market.

 

It’s hard to discount the impact that the 2004 film Sideways had on the perception of Pinot noir. As David Adelsheim noted “There were two great grapes of America [Cabernet Sauvignon & Chardonnay], and after ‘Sideways,’ there were three,” with the Oregon wine industry reaping the benefit of sustained sales ever since.

In the game of life, when Oregon wine producers were least expecting it, they rolled a ‘7’. But they could have just as easily crapped out.

Oregon was initially betting on a long shot–not a 2 to 1 favorite like Cabernet Sauvignon. It’s crazy to think that Washington could every get the same kind of payout.

How About Betting On What’s Exciting?

Seriously, if you are not on the Washington Cab Franc train than you are lagging behind my friend!

Earlier this week Sean Sullivan of Seattle Met and Wine Enthusiast published a fantastic list of “The 30 Most Exciting Wines in Washington”.

Now while there are certainly Cabs included on this list–several of which, like Passing Time and Quilceda Creek, I wouldn’t dispute–there are several wines included that are truly, genuinely exciting.

2013 Leonetti Cellar Aglianico Serra Pedace Vineyard Walla Walla Valley

Yes, an Aglianico! From Leonetti!

2015 Spring Valley Vineyard Katherine Corkrum Estate Grown Cabernet Franc Walla Walla Valley

The 2012 vintage of this wine was one of the best wines being poured at the Walla Walla Valley Wine Alliance tasting in Seattle earlier this year.

2017 L’Ecole No. 41 Old Vines Chenin blanc Columbia Valley

I’m no stranger to hollering into the void about the charms and deliciousness of Washington Chenin blanc. I love that L’Ecole is highlighting “Old Vines” on this bottle. It shows that their faith in this wonderful variety isn’t a fly-by-night fancy.

2015 Two Vintners Cinsault Make Haste Yakima Valley

Cinsault has been on my radar since attending the Hospice du Rhone seminar highlighting South African Cinsault. Obviously Washington doesn’t have anywhere close the vine age or experience but Morgan Lee of Two Vintners is an incredibly talented winemaker so it will be fun to see what he could do with the grape.

2016 Savage Grace Côt Malbec Boushey Vineyard Yakima Valley

Michael Savage makes some of my favorite Cabernet Francs from the Two Blondes Vineyard and Copeland Vineyard. The Boushey Vineyard is one of the grand crus of Washington. All perfect ingredients for what is likely a very kick ass wine.

2017 Syncline Winery Picpoul Boushey Vineyard Yakima Valley

If you’re not drinking Picpoul, is it really worth drinking anything?

2012 MTR Productions Memory Found Syrah Walla Walla Valley

This Syrah, made by Matt Reynvaan (of Reynvaan Family Vineyards fame),  is practically treated like a Brunello di Montalcino. It sees two years of oak aging followed by 3 years of bottle aging before release. A fascinating project.

2015 Sleight of Hand Cellars Psychedelic Syrah Stoney Vine Vineyard Walla Walla Valley

Yeah, yeah the Rocks District is technically Oregon. But since the wine consuming public is too myopically focused on Oregon Pinot noir,  Washingtonians can take credit for the insane depth and character that comes out of wines from this area. At the Taste Washington “Washington vs The World Seminar” this was the run away winner at an event that featured heavy hitters like Joseph Phelps Insignia, Lynch-Bages, Sadie Family, Amon-Ra and Duckhorn Merlot.

Lessons of Oregon part II

Another lesson from Oregon that’s often overlooked is the lack of attention given to other grapes grown in the state. This was a takeaway I had from Friedenreich’s Oregon Wine Country Stories that I noted in my review with the fascinating possibilities of the Southern Oregon AVAs like the Umpqua, Rogue and Applegate Valleys or the shared Columbia Gorge AVA up north with Washington.

There are over 50 grape varieties grown in Oregon–yet we really only hear about 1 to 3 of them. Sure the producers in prime Pinot country with blessed vineyards on Jory and Willakenzie soils, have a good gig right now. But the countless small wineries in other areas of the state trying to promote and sell their non-Pinot wines are facing an uphill battle.

Now What?

Does Washington State really want to  be associated with just one grape variety? With more than 70 different grape varieties, why limit ourselves?

As a Washington wine lover that adores the bounty and bevy of fantastic wines like Viognier that can compete with great Condrieu, geeky Siegerrebe and Pinot noir from the Puget Sound, Counoise rosé that echoes the grape’s Châteauneuf-du-Pape heritage and robust Malbecs that gets your mouth watering with their savory, spicy complexity, I vote no.

If are going to double down on anything then we should double down on what makes Washington, Washington.

We’re the Meryl Streep and Daniel Day-Lewis of the American wine industry. We can do it all and we can do it very, very well.

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Who makes your Supermarket Wine? (A Running List)

in Shopping for Wine, Wine Knowledge, Wine marketing
Published on April 18, 2018

April 2019 update: A lot of brand movement following the huge deal between Constellation Brands and E & J Gallo.

Sept 2018 update: If I come across new connections that haven’t been widely publish I will update this page. But I’d like to direct folks interested in this info to Elizabeth Schneider’s way more user-friendly and searchable list on her Wine For Normal People blog. It’s also regularly updated and is a fantastic resource that is worth bookmarking.

Beverage Dynamics released their report this month of The Fastest Growing Wine Brands and Top Trends of 2017.

One of the most glaring features of the report is how often you see the names Constellation Brands, E & J Gallo, The Wine Group and more appear in the rankings with their multitude of different brands. As I described in my post The Facade of Choice, when you walk the wine department of your typical grocery store the vast majority of the wines you see are going to be made by the same handful of companies.

It’s important for consumers to be aware of just how artificially limited their choices really are–especially because consumers should have choices when there are over 4000 wineries in California, over 700 each in Washington and Oregon and tens of thousands more across the globe.

Yet the average wine drinker is only ever going to see a fraction of a percent of these wines–especially those of us in the US. This is not just because our archaic three-tier distribution system severely limits consumers’ access to wine but also because of the wave of consolidations among large wine distributors.

Consolidation of Choices
Photo by Tatsuo Yamashita. Uploaded on Wikimedia Commons under CC-BY-2.0

To the best of my knowledge, General Mills and Unilever are not in the wine business….yet.

For the sake of efficiency (and profits) these large distributors tend to focus on the big clients in their portfolios–the Constellations and the Gallos. They can back up a trailer to a warehouse and load in pallets of “different wines” with different labels from all across the globe and then take that trailer right to the major grocery chains. With about 42% of the “off premise” wine (as opposed to on-premise restaurant purchases) in the US being bought at supermarkets, every consumer should take a hard look at how limited their options really are.

In some cases, you have more true options in the yogurt section than you do in the wine department.

For a couple years now I’ve been keeping an Excel spreadsheet of the various brands I’ve came across and which mega-corporation they’re made by. This is FAR from an exhaustive list and has room for a lot of expansion. Plus with the way that winery brands get bought and sold almost like trading cards it will probably be outdated by the time I hit publish. If you know of any additions or errors, please post in the comments.

Note some of the names are linked to the companies by exclusive distribution agreements.

Constellation Brands

7 Moons
Alice White
Charles Smith Wines
Cooper & Thief
Dreaming Tree
Drylands
Inniskillian
Jackson Triggs
Kim Crawford
Meiomi
Robert Mondavi
Monkey Bay
Mount Veeder
Naked Grape
Night Harvest
Nk’Mip
Nobilo
Paso Creek
Red Guitar
Rioja Vega
Ruffino
Schrader
Simi
Thorny Rose
The Prisoner
Woodbridge

E & J Gallo

Alamos
Allegrini
Andre
Apothic
Arbor Mist
Ballatore
Barefoot
Bella Sera
Black Box
Blackstone
Blufield
Bodega Elena de Mendoza
Boone’s Farm
Bran Caia
Bridlewood
Carlo Rossi
Carnivor
Chocolate Rouge
Clarendon Hills
Clos du Bois
Columbia Winery
Cooks
Covey Run
Cribari
Dancing Bull
DaVinci
Dark Horse
Diseno
Don Miguel Gascon
Ecco Domani
Edna Valley Vineyard
Estancia
Fairbanks
Franciscan Estate
Frei Brothers
Gallo of Sonoma
Ghost Pines
Hidden Crush
Hogue Cellars
J Vineyards
J. Roget
La Marca
Laguna
Las Rocas
La Terre
Liberty Creek
Livingston Cellars
Locations
Louis Martini
MacMurray Ranch
Madria Sangria
Manischewitz
Mark West
Martin Codax
Maso Canali
McWilliams
Mia Dolcea
Milestone
Mirassou
Orin Swift
Paul Masson
Peter Vella
Pieropan
Polka Dot
Primal Roots
Prophecy
Rancho Zabaco
Ravenswood
Red Bicyclette
Red Rock
Redwood Creek
Rex Goliath
Sheffield Cellars
Simply Naked
Starborough
Souverain
Talbott
Taylor’s
The Naked Grape
Tisdale
Toasted Head
Winking Owl
Turning Leaf
Vendange
Vin Vault
Whitehaven
Wild Horse
Wild Vines
William Hill Estate

Brown-Foreman

Sonoma Cutrer
Korbel Sparkling wine

Delicato Family Vineyards

Black Stallion
Bota Box
Brazin
Diora
Domino
Gnarly Head
Irony
Night Owl
Noble Vines
Twisted Wines
Z. Alexander Brown

Terlato Wines

Boutari
Bodega Tamari
Chimney Rock
Domaine Tournon
Ernie Els Wines
Federalist
Hanna
Josmeyer
Klipsun
Il Poggione
Luke Donald
Markham
Mischief & Mayhem
Rochioli
Rutherford Hill
Santa Margherita
Seven Daughters
Sokol Blosser
Tangley Oaks

Precept Brands

Alder Ridge
Browne Family
Canoe Ridge Vineyard
Cavatappi
Chocolate Shop
Gruet
House Wine
Pendulum
Primarius
Red Knot
Ross Andrews
Sagelands
Sawtooth
Shingleback
Ste. Chappelle
Waitsburg Cellars
Washington Hills
Waterbrook
Wild Meadows
Willow Crest

Vintage Wine Estates

B.R. Cohn
Buried Cane
Cameron Hughes
Cartlidge & Browne
Cherry Pie
Clayhouse Wines
Clos Pegase
Cosentino Winery
Cowgirl Sisterhood
Delectus Winery
Firesteed
Game of Thrones
Girard
Girl & Dragon
Gouguenheim
Horseplay
If You See Kay
Layer Cake
Middle Sister
Monogamy
Promisqous
Purple Cowboy
Qupé
Sonoma Coast Vineyards
Swanson
Tamarack Cellars
Viansa Sonoma
Windsor
Wine Sisterhood

Ste Michelle Wine Estates

14 Hands
Chateau Ste Michelle
Col Solare
Columbia Crest
Conn Creek
Erath
Merf
Motto
Northstar
O Wines
Patz & Hall
Red Diamond
Seven Falls
Snoqualmie
Spring Valley Vineyard
Stag’s Leap Wine Cellars
Stimson
Tenet/Pundit wines
Vila Mt. Eden
Villa Maria

Crimson Wine Group

Archery Summit
Chamisal
Double Canyon
Forefront
Pine Ridge
Seghesio
Seven Hills Winery

Jackson Family Estates

Arrowood
Arcanum
Byron
Cambria
Cardinale
Carmel Road
Copain
Edmeades
Freemark Abbey
Gran Moraine
Hickinbotham
Kendall Jackson
La Crema
La Jota
Lokoya
Matanzas Creek
Mt. Brave
Murphy-Goode
Penner-Ash
Siduri
Silver Palm
Stonestreet
Tenuta di Arceno
Yangarra Estate
Zena Crown
Wild Ridge

Vina Concha y Toro

Almaviva
Bonterra
Casillero del Diablo
Concha y Toro
Cono Sur
Don Melchior
Fetzer
Five Rivers
Jekel
Little Black Dress
Trivento

The Wine Group

13 Celsius
Almaden
AVA Grace
Benzinger
Big House
Chloe
Concannon
Corbett Canyon
Cupcake
Fish Eye
FlipFlop
Foxhorn
Franzia
Glen Ellen
Herding Cats
Insurrection
Love Noir
Mogen David
Seven Deadly Zins
Slow Press
Pinot Evil
Stave & Steel

Treasury Wine Estates

19 Crimes
Acacia
Beaulieu Vineyards
Beringer
Butterfly Kiss
BV Coastal
Cellar 8
Ch. St Jean
Chalone
Colores del Sol
Crème de Lys
Dynamite Vineyards
Etude
Gabbiano
Greg Norman
Hewitt Vineyard
Lindeman
Matua
Meridian
New Harbor
Once Upon a Vine
Penfolds
Provenance
Rosemount
Rosenblum Cellars
Seaview
Sledgehammer
Snap Dragon
Souverain
St. Clement
Stags’ Leap Winery
Stark Raving
Sterling
The Walking Dead
Uppercut
Wolf Blass
Wynns Coonawarra

Bronco Wine Company

Black Opal
Carmenet
Cellar Four 79
Century Cellars
Charles Shaw
Crane Lake
Colores del Sol
Estrella
Forest Glen
Forestville
Gravel Bar
Great American Wine Co.
Hacienda
Little Penguin
Montpellier
Quail Ridge
Rare Earth
Robert Hall
Sea Ridge
Stone Cellars

(LVMH) Louis Vuitton Moet Hennessey

Bodega Numanthia
Cheval Blanc
Cheval de Andes
Cloudy Bay
Dom Perignon
Domaine Chandon
D’yquem
Krug
Mercier
Moet & Chandon
Newton Vineyard
Ruinart
Terrazas de Los Andes
Veuve Clicquot

Trinchero Estates

Bandit
Charles & Charles
Dona Paula
Duck Commander
Fancy Pants
Folie a Deux
Fre
Joel Gott
Los Cardos
Menage a Trois
Montevina
Napa Cellars
Newman’s Own
Pomelo
SeaGlass
Sutter Home
Sycamore Lane
The SHOW

Deutsch Family Brands

Cave de Lugny
Clos de los Siete
Enza
Eppa
Fleurs de Praire
Hob Nob
Joseph Carr
Josh Cellars
Kunde Family
Peter Lehmann
Ramon Bilbao
Ruta 22
Skyfall
The Calling
The Crossing
Villa Pozzi

Guarachi Wine Partners

Black Ink
Castillo de Monseran
Guarachi
Kaiken
Nobilissima
Santa Ema
Surf-Swim
Tensley
Tenshen

Foley Family Wines

Acrobat
Awatere Pass
Butterfield Station
Chalk Hill Winery
Chalone Vineyard
Clifford Bay
Dashwood
EOS
Firestone
Foley Johnson
Four Sisters
Goldwater
Guenoc
Lancaster Estate
Lincourt
Lucien Albrecht
Merus
Nieto Senetiner
Pebble Row
Pepperwood Grove
Piccini
Poizin
Roth
Sebastini
Smoking Loon
Tahbilk
The Four Graces
Three Rivers Winery
Wayne Gretzky

Pernod Ricard

Brancott
Campo Viejo
Graffigna
Jacob’s Creek
Kenwood
Stoneliegh
George Wyndham

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60 Second Wine Review — 2004 Opus One

in 60 Second Reviews, Napa Valley, Wine reviews
Published on April 10, 2018

A few quick thoughts on the 2004 Opus One from Napa Valley.

The Geekery

Opus One was founded in 1979 as a joint partnership between Robert Mondavi and Baron Philippe de Rothschild of Ch. Mouton-Rothschild.

In his 1989 book, California’s Great Cabernets James Laube describes Opus as one of the “First Growths” in California back when they were making around 11,000 cases a year.

The 2004 Opus One is a blend of 86% Cabernet Sauvignon, 7% Merlot, 4% Petit Verdot, 2% Cabernet Franc and 1% Malbec with around 22,000 cases made.

The Wine

Photo by terri_bateman. Uploaded to Wikimedia Commons under CC-Zero

Simple black currant fruit characterize this wine.

Medium intensity nose. A mix of dark fruits that aren’t very defined, noticeable oak spice but also some tertiary tobacco notes.

On the palate those dark fruits become slightly more defined as black currants and bring an herbal element with them. Medium-plus acidity adds freshness and balances well with the velvety soft medium-plus tannins. The mouthfeel is the best part of the wine by far. The mix of oak and tobacco spice are still present and last thru the moderate length finish.

The Verdict

This was the third time I’ve had Opus after tasting the 2009 at an event and 2011 at the winery. I was very underwhelmed with both but have been told repeatedly by wine folks that “Opus needs time” and that it’s unfair to judge them with less than 10 years of bottle age. After trying an Opus now with more than 13 years of bottle age, I have to wonder what follows the old proverb after “Fool me thrice…”.

Especially at the $300+ price point (with the 2004 now around $450 a bottle), I can name dozens of Bordeaux wines at or below that level that deliver way more value and pleasure. From Napa, there are bottles from Chappellet, Groth, Bevan, Frank Family, Moone-Tsai, Diamond Creek, Blankiet, Dominus and more that I would be happily content with having 2-3 bottles of for the price of one Opus.

It’s not a horrible wine but it is distinctly one that you are paying more for the name than anything else and, frankly, I’m done paying.

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Whiskey and Wine Revisited

in Blind Tasting, Shopping for Wine, Whiskey, Wine marketing, Wine reviews, Wine Tasting
Published on February 8, 2018

In 2016, I dipped my toes into exploring the strange trend of wine aged in whiskey barrels with my original Whiskey and Wine post.

In that post, I did a blind tasting featuring 3 barrel aged wines and one regular red wine ringer thrown in. While I thought this fad would quickly fade, it looks like it has only picked up steam with new entries on the market.

I decided to investigate a little more with another blind tasting of as many different barrel aged wines that I could find. (Results below)

I got bottles of the Apothic Inferno, Robert Mondavi Cabernet Sauvignon and Barrelhouse Red featured in the last blind tasting as well as new bottlings from Mondavi of a bourbon barrel aged Chardonnay (I’m not kidding) and a Cabernet Sauvignon from Barrelhouse. I found further examples from Cooper & Thief, 1000 Stories, Big Six Wines, Stave & Steel and Paso Ranches. For a twist, I also added the 19 Crimes The Uprising that was aged in rum barrels.

I tried to find bottles of The Federalist’s Bourbon barrel aged Zinfandel, Jacob’s Creek Double Barrel Cabernet Sauvignon and Shiraz and 1000 Stories “half batch” Petite Sirah but to no avail.

So What’s The Deal?

Why are so many producers jumping on this bandwagon?

On Twitter, wine and lifestyle blogger Duane Pemberton (@Winefoot) had an interesting take.

A similar sentiment was shared on Facebook from one of my winemaking friends, Alan, who noted that the charcoal from the heavy toast of the bourbon barrels could function as a fining agent for wines with quality issues like bad odors.

Now considering that many of the mega-corporations behind these wines like Gallo (Apothic), Constellation Brands (Mondavi & Cooper & Thief), The Wine Group (Stave & Steel) and Concha y Toro/Fetzer (1000 Stories) process millions of tons of grapes for huge portfolios of brands, this actually makes brilliant business sense.

Even in the very best of vintages, you are always going to have some fruit that is less than stellar–often from massively over-cropped vineyards that aren’t planted in ideal terroir. Rather than funnel that fruit to some of your discount brands like Gallo’s Barefoot, Constellation’s Vendange and The Wine Group’s Almaden, you can put these wines in a whiskey barrel for a couple of months and charge a $5-10 premium–or in the case of Cooper & Thief, $30 a bottle!

Trying to Keep An Open Mind

Bourbon Standards

In this tasting, I wanted to explore how much of the whiskey barrel influence is noticeable in the wine. In the last blind tasting, one of the things that jumped out for me is that the Mondavi Cab and Barrelhouse red didn’t come across as “Whiskey-like” and were drinkable just fine as bold red wines. Meanwhile, the Apothic Inferno did scream WHISKEY but it came across more like a painful screech.

To facilitate that exploration, I poured some examples of “Bourbon Standards” that the tasting panel could smell for reference (and drink after the tasting if needed!). My Bourbon Standards were:

Larceny — From Heaven Hill Distillery. A “fruity sweet” Bourbon with noticeable oak spice.

Jim Beam — Old standard from Beam-Suntory. A light Bourbon with floral and spice notes.

Two Stars — A wheated Bourbon from Sazerac. It’s kind of like if Buffalo Trace and Maker’s Mark had a baby, this would be it. Caramel and spice with honey and fruit.

Bulleit — Made now at Four Roses Distillery. Sweet vanilla and citrus.

The Wines

Apothic Inferno & Cooper & Thief

Apothic Inferno  ($13)

Made by Gallo. Unknown red blend. This wine is unique in that it only spent 60 days in whiskey barrels (as opposed to bourbon barrels) while most of the other reds spent 90 days. 15.9% ABV

Cooper & Thief ($30)

Made by Constellation under the helm of Jeff Kasavan, the former director of winemaking for Vendange. I did appreciate that this was the only red blend that gave its blend composition with 38% Merlot, 37% Syrah, 11% Zinfandel, 7% Petite Sirah, 4% Cabernet Sauvignon and 3% “other red grapes.” The wine was aged for 90 days and had the highest ABV of all the wines tasted with 17%. This wine was also unique in that it was from the 2014 vintage while all the other reds (except for the 19 Crimes) were from the 2015 vintage.

Barrelhouse  ($13-14)

Made by Bruce and Kim Cunningham of AW Direct. A Cabernet Sauvignon and unknown Red Blend aged 90 days in bourbon barrels. Both of these wines were unique in that they had the lowest alcohol levels in the tasting with only 13.2% while most of the other wines were over 15%.

Big Six  ($15 each)

Made by god knows who. The back label says it is from King City, California which means that it could be a Constellation brand or it could be made at a custom crush facility like The Monterey Wine Company. They offer a Cabernet Sauvignon, unknown Red Blend and Zinfandel aged 90 days in bourbon barrels with ABVs ranging from 15.1% (Red blend) to 15.5% (Zinfandel).

Paso Ranches Zinfandel  ($20)

Made by Ginnie Lambrix at Truett Hurst. While most wines were labeled as multi-regional “California,” this wine is sourced from the more limited Paso Robles AVA. Aged 90 days with a 16.8% ABV.

Robert Mondavi ($12 each)

Made by Constellation Brands. A Cabernet Sauvignon aged 90 days and a Chardonnay aged for 60 days with both wines having an ABV of 14.5%. Like the Paso Ranches, these wines were sourced from the more limited Monterrey County region.

Stave & Steel Cabernet Sauvignon  ($17)

Made by The Wine Group. This wine was unique in that it was aged the longest of all the wines with four months. Like the Barrelhouse, this wine had more moderate alcohol of 13.5%

Got only crickets from them on Twitter as well.

1000 Stories Zinfandel  ($17)

Made by Fetzer which is owned by Concha y Toro. This was one of the first wineries in the US to release a bourbon barrel aged wine back in 2014 with winemaker Bob Blue claiming that he’s been aging wine in old whiskey barrels since the 1980s. This was the only wine that I could not figure out how long it was aged with the bottle or website giving no indication. The ABV was 15.6%

19 Crimes  ($8)

Made by Treasury Estates with wine sourced from SE Australia. Unknown red blend that was aged 30 days in rum barrels with 15% ABV. This was the youngest wine featured in the tasting coming from the 2016 vintage.

The Blind Tasting

To be as objective as possible, especially with some of the wines like the Cooper & Thief having very distinctive bottles, I brown bagged the wines and had my wife pour the wines in another room. We also “splash decanted” all the wines (except for the Chardonnay) to clear off any reductive notes.

After trying the Chardonnay non-blind, my wife would randomly select an unmarked bag, label it A through L and poured the wines in 6 flights of 2 wines each. We then evaluated the wines and gave each a score on a scale of 1-10. Below is a summary of some of our notes, scores and rankings with the reveal to follow. My friend Pete contributed the colorful “personification” of the wines in his tasting notes. The wine price ranges are from my notes.

To keep our palates as fresh as possible we had plenty of water and crackers throughout the tasting. And boy did our poor little spit bucket get a workout, needing to be emptied after every other flight. But even with spitting, it was clear that we were absorbing some of the high alcohol levels. After six reds, we also paused for a break to refresh our palates with some sparkling wine.

 

Mondavi Chardonnay (Scores 4, 7, 6, 5.5, 4 = 26.5 for 7th place)

Vanilla, butterscotch, canned cream corn & tropical fruit like warm pineapple. More rum barrel influence than bourbon. Drinks like something in the $7-8 range

Wine A (Scores 6, 7.5, 6, 7, 6 = 32.5 for 3rd place)

Baby powder and baking spice. Noticeable Mega-Purple influence. Maybe a Zin or Petite Sirah. Minimal oak influence. Some burnt char. Kind of like the girl you met at the carnival, take for a ride but don’t buy her cotton candy. Drinks like something in the $10-12 range.

Many wines were very dark and opaque.

Wine B (Scores 2, 3, 4, 2, 2 = 13 for 11th place)

Very sweet. Lots of vanilla. Noticeable oak spice and barrel influence. Little rubber. More rye whiskey than bourbon. Taste like oxidize plum wine. Very bitter and diesel fuelish. Reminds me of a Neil Diamond groupie. Drinks like something in the $7-8 range.

Wine C (Scores 7, 7, 7, 7, 3 = 31 for 5th place)

Smells like a ruby port or Valpolicella ripasso. Some wintergreen mint and spice. Cherry and toasted marshmallow. Noticeable barrel influence. Reminds me of Karen from Mean Girls. Drinks like something in the $10-12 range.

Wine D (Scores 3, 4.5, 5, 2, 2 = 16.5 for 10th place)

Very sweet, almost syrupy. Burnt creme brulee. Burnt rubber. Toasted coconut. Rum soaked cherries. The color is like Hot Topic purple hair dye. Super short finish which is a godsend. If this wine was a person, her name would be Chauncey. Drinks like something in the $5-6 range.

Wine E (Scores 6, 7, 6, 8, 7 = 34 for 2nd place)

Raspberry and vanilla. Graham cracker crust. Not as sweet as others. Very potpourri and floral. Really nice nose! Smells like the Jim Beam. Little Shetland pony earthiness. High heat and noticeable alcohol. Reminds me of the guy who is really ugly but you like him anyways. Drinks like something in the $14-16 range.

Wine F (Scores 3.5, 5.5, 4, 5, 5 = 22 for 8th place)

Toasted marshmallows. Noticeably tannic like a Cab. Raspberry and black currants. Not much barrel influence. This wine seems very robotic. Drinks like something in the $12-14 range.

That spit bucket rarely left my side during this tasting.

Wine G (Scores 6.5, 7, 3, 6.5, 6 = 27 for 6th place)

Tons of baking spice. Very noticeable oak. Reminds me of a Paso Zin. Lots of black pepper–makes my nose itch. Slightly sweet vanilla. Most complex nose so far. Would be a delicious wine if it wasn’t so sweet. Reminds me of a Great Depression-era dad. Drinks like a $14-16 wine.

Wine H (Scores 2, 3, 3, 1, 2 = 11 for 13th last place)

Burnt rubber tires. Smells very boozy. Fuel. Taste like really bad Seagram’s 7. Cheap plastic and char like someone set knockoff Crocs shoes on fire. Reminds me of Peter Griffin. Drinks like something in the $7-8 range.

Wine I (Scores 7.5, 6.5, 7, 8, 7 = 36 for 1st place)

Dark fruit and pepper spice. Turkish fig. Juicy acidity. Not as sweet. Round mouthfeel and very smooth. Creamy like butterscotch. Not much barrel influence. Reminds me of a sociopath that you don’t know if they want to cuddle with you or cut your throat. Drinks like something in the $14-16 range.

Wine J (Scores 4, 4, 3, 4, 3 = 19 for 9th place)

Marshmallow fluff. Caramel. Very sweet. Smells like a crappy Manhattan with a cherry. Seems like a boozy Zin. Not horrible but still bad. Not much barrel influence at all. Reminds me of children. Drinks like a $10-12 wine.

Wine K (Scores 7, 6.5, 8, 4, 6 = 31.5 for 4th place)

Big & rich. Juicy cherries. Sweet but not overly so. Little pepper spice. Very easy drinking. Something I would actually drink. Not much barrel influence. Makes me think of the “I’ve got a Moon Ma” guy. (author’s note: I have no idea what Pete is referring to here. This is my best guess.) Drinks like a $10-12 wine.

Wine L (Scores 1, 4, 2, 4, 1 = 12 for 12th place)

Stewed plums and burnt rubber. Lots of tannins and acid. The worst thing I’ve had in my mouth all week. Pretty horrible. Long, unpleasant finish. Reminds me of Sloth from The Goonies. Drinks like a $10-12 wine.

The Reveal

After tallying up the scores, we revealed the wines. In order from best to worst tasting of the barrel aged wines:

The closeness in style and rankings of the 3 Big Six wines were surprising.

1st Place: Barrelhouse Red (Bag I)
2nd Place: Stave & Steel Cabernet Sauvignon (Bag E)
3rd Place: Mondavi Cabernet Sauvignon (Bag A)
4th Place: Big Six Zinfandel (Bag K)
Big Six Cabernet Sauvignon (Bag C)
Big Six Red Blend (Bag G)
Mondavi Chardonnay (non-blind)
Barrelhouse Cabernet Sauvignon (Bag F)
19 Crimes The Uprising (Bag J)
Cooper & Thief (Bag D)
Paso Ranches Zinfandel (Bag B)
1000 Stories Zinfandel (Bag L)
Last Place: Apothic Inferno (Bag H)

Final Thoughts

One clear trend that jumped out was that the top three wines had moderate alcohol (13.2% with the Barrelhouse to 14.5% with the Mondavi). Overall these wines tasted better balance and had the least amount of the off-putting burnt rubber and diesel fuel note which tended to come out in the worst performing wines like the Apothic Inferno (15.9%), Cooper & Thief (17%), 1000 Stories Zin (15.6%) and Paso Ranches Zin (16.8%).

Another trend that emerged that was similar to the previous tasting (which had the Barrelhouse Red and Mondavi Cab also doing very well) is that the most enjoyable wines were the ones with the least obvious whiskey barrel influence. This was true even with the 2nd place finish of the Stave & Steel that was the wine that spent the most time in the barrel at four months. That is a testament to the skill of the winemaker where the whiskey barrel is used as a supporting character to add some nuance of spice and vanilla instead of taking over the show.

Comparing the four months aged Stave & Steel to the two months aged Apothic Inferno is rather startling because even with a shorter amount of barrel time the Apothic seemed to absorb the worst characteristics from the whiskey barrel with the burnt rubber and plastic. The 19 Crimes that only spent 30 days in rum barrels didn’t show much barrel influence at all.

It also appears that, in general, Cabernet Sauvignon takes better to the barrel aging compared to Zinfandel. However, the Big Six Zinfandel did reasonably well to earn a 4th place finish. The most challenging task for winemakers is to try and reign in the sweetness. Several of these wines had notes like Wine G (the Big Six red blend that is probably Zin dominant) that they would be decent wines if they were just a bit less sweet.

One last take away (which is true of most wines) is that price is not an indicator of quality.

Three of the worst performing wines were among the four most expensive with the $17 1000 Stories Zin, $20 Paso Ranches Zin and the $30 Cooper & Thief. The Cooper & Thief tasted so cheap that I pegged it as a $5-6 wine. It is apparent that you are paying for the unique bottle and fancy website with this wine.

Only the $17 Stave & Steel that came in 2nd held its own in the tasting to merit its price. However, the Barrelhouse Red at $13 and Mondavi Cab at $12 offer better value.

It’s clear that this trend is not going away anytime soon. If you’re curious, these wines are worth exploring but beware that they vary considerably in style, alcohol and sweetness. Grab a few bottles and form your own opinion.

But take my advice and have some good ole fashion real whiskey on standby. Those “bourbon standards” certainly came in handy after the tasting.

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